and South West Asia CONNECT April-June 2013

Shabana Azmi receiving her citation from Mr. Manish Tiwari, along with Atul Singh and Vijaya Ghose Celebrating 100 years of Indian Cinema with Book of Records

Commemorating 24 glorious years of the Limca Book of Records, Coca- Cola India launched the Limca Book of Records 2013 - ‘Cinema Special’ edition at a special event in the capital city of New Delhi. The new edition celebrates 100 glorious years of Indian Cinema and catalogues a special Cinema section acknowledging the extraordinary achievements of 20 Indian cinematic icons as ‘People of the Year’.

(Left to right) Prabhu Deva, Dr. K. Viswanath, Shabana Azmi, Vijaya Ghose, Mr. Manish Tiwari, Atul Singh, Santosh Sivan, Jahnu Bharua, Mike Pandey and A. Sreekar Prasad

The 24th edition of the record book was launched Shabana Azmi: “I have often thought of what at a special event by Mr. Manish Tewari, Honorable my life would be, if I wasn’t doing cinema. Indian Minister of State, Information & Broadcasting, cinema completing a 100 years is a landmark and Government of India along with Atul Singh, BU I am but a small part of it. Limca Book of Records President and Vijaya Ghose, Editor, Limca Book of has joined in celebrating this achievement and I Records. The People of the Year were felicitated with am thankful to them for giving me this honor. I will a citation and an angavastram (auspicious shawl) cherish it forever.” and the new edition of the Limca Book of Records. The Limca Book of Records was launched in India At the event, popular artist, Vilas Nayak, created in 1990, emphasizes the unique achievements of magic on canvas, by unveiling a 6 feet by 5 feet Indians, celebrating India At Her Best. Being the tall cover of the Limca Book of Records 2013 first of its kind in the country, it is a testimony to all in a matter of minutes through speed painting those people who want to do something different techniques. and be remembered for their distinctive deeds.

inside>> Coca-Cola Celebrating Encouraging leapFrog to Cup U-16 World Healthy Coke Studio Football Environment Active 3 4Day 6Lifestyles 7 From the CEO’s Desk

Dear Friend,

It has been nearly eight years since the time I returned to India. It still seems like yesterday. Time has flown by but it has been a very exciting, engaging and satisfying journey. The kind of experience that a business manager has in India, is very distinct and demanding, when compared to running a business in other parts of the world. Things are so dynamic and fast changing here, that it is almost like waking up in a new India every morning.

Over the last eight years, as a system and as a team, we have the satisfaction of having turned the corner for our business in India. India now ranks as the 7th largest market for The Coca-Cola Company from being 19th on the list in 2006. More importantly, we have built a solid foundation for our business and are on course to achieve our 2020 Vision.

Having achieved our immediate goals, the time is now right for a new leader to take over the operational responsibilities of India and South West Asia Business Unit. I am glad that the Company has entrusted Venkatesh Kini to lead this Business Unit, reporting into me. Venkatesh is a seasoned Coca-Cola hand, having served in various roles in the Company. Most of you would remember him as the Head of Marketing for the Business Unit between 2006-10.

Also starting July 1, I will operate as the Deputy President, Pacific Group, with the additional responsibility of Pacific countries – China, Korea, Taiwan, Mongolia, Hong Kong and Macau. These are in addition to the operational supervision that I will have for the India and five South West Asian countries (Nepal, , Bangladesh, Sri Lanka and Maldives).

I am excited at the that lies ahead of me, especially, in India and China. These are one of the biggest economies in the world and growing at a significant rate. The two combined already contribute to about 10% of The Coca-Cola Company’s volumes. A look at the per capita consumption indicates that both India and China are in the low double digits (India at 14 and China at 39) in comparison to the global average of 94. In these two geographies, we therefore need to focus on capitalizing on the latent opportunity. We also have large investments laid out for both India and China and that will stand us in good stead. I also see a significant amount of best practice sharing that can happen between these two large but similar markets. I am really looking forward to this assignment.

I take this opportunity to thank all of you for your feedback and support and I expect this to continue in the future

Warm regards,

Atul Singh President and CEO, Coca-Cola India and South West Asia Business Unit

India and South West Asia CONNECT April-June 2013 2 Sunil Chettri, Venkatesh Kini, Sachin Tendulkar, Varun Dhawan, Deepak Jolly, Rob Bann celebrate with the winning team Coca-Cola Cup U-15 Expanding grassroots

A single goal was all the Meghalaya state football team Over 41,000 young footballers from 2,610 schools needed to rivals Odisha 1-0 at the national finals participated in the tournament. Stage one of the of The Coca-Cola Cup Under-15 Football Tournament, tournament is played at district level between schools which was held in Mumbai on May 28. in 87 cities or districts. Outstanding players are chosen for the second stage of the competition, the state-level The final was witnessed by Indian Football Team matches. These matches are played in two tiers: the top Captain- Sunil Chettri, Bollywood star- Varun Dhawan 16 teams from the previous year play in tier one with and legendary cricketer- Sachin Tendulkar. Also present the winners crowned The Coca-Cola Cup champions. was Rob Bann, Technical Director of the All India The Coca-Cola Cup also acts as a critical stepping- Football Federation. stone for these young footballers with AIFF talent spotters shortlisting players for the National Under-16 “Being a football player myself, I must say I am truly football squad and induction into the Elite AIFF-FIFA amazed and inspired by the talent I have witnessed Training Academies where they receive state-of-the- today,” said Sunil Chhetri, Captain of the Indian Football art training and are coached by some of the most Team, at the event. “I believe that our country has respected names in the industry. The Indian National immense football talent that needs to be scouted U-16 team is selected from these 40 players. and given a holistic platform like The Coca-Cola Cup. With the right training and infrastructure, we too can The Coca-Cola Cup aims to discover football talent produce world class footballers and it is initiatives like from across the country,” said Venkatesh Kini, Senior this that re-instate my belief that India could make its Vice President, Coca-Cola India. “At Coca-Cola India, mark on the global football map.” our motto has always been to promote active, healthy living amongst the youth of the country, and this is The All India Football Federation (AIFF) established one of the endeavours on that path. The tournament this annual football tournament in 1977 and partnered provides these budding football players with a platform with Coca-Cola in 2009. It aims to promote grassroots to not just present their skills but also to hone their football and discover budding talent in the country. abilities and build further competence in the sport.”

The Meghalaya team taking a victory lap after beating Odisha 1-0 in the National Finals

3 HCCBPL Patna organized a painting competition for children of Kilkari. Mr. R.C. Singh-President of Bihar State Pollution Board visited the plant and awarded the students. Snapshots from World Environment Day As part of Coca-Cola’s global commitment to sustainability of resources, Coca-Cola India and SWA celebrated World Environment Day on 5th June through programs and initiatives that created awareness about environmental protection and conservation. We engaged with multiple stakeholders like students, government officials, NGOs, sustainability partners and Company associates to create the maximum impact. Here are some glimpses of our activations from INSWABU.

Mr. Seshadri, District Collector, Mr. K Venkateswara Support My School: Inauguration of India’s first solar microgrid powered school Rao, Joint Chief Engineer, Pollution Control in NUH, by Mrs. Surina Rajan, Principal Secretary, Education, Government of Board, and others signed a Pledge to protect the Haryana and Vinay Singh Yadav, Deputy Commissioner, Haryana environment & also planted saplings at HCCBPL, Vizag. Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption

SRI LANKA: Abhishek Jugran, Country Manager Sri Lanka and Maldives hands over one of the 33 Amrit Bottlers Pvt. Ltd in Faizabad, invited Mr. Mitra Singh Yadav, MLA of PET collection bins to the Kaduwela Education Bikapur, Mr. Ram Athal Yadav, President Gram Pradhan Sangh, Mr. Kamlesh Kant Yadav, Gram Pradhan of Kazipur to inaugurate a solar cooler at a Zone on WED, part of Coca-Cola’s ‘Give Back Life’ retail store in Shahgunj along with Naresh Ladhani, MD Amrit Bottlers and Project to encourageplastic students waste. to collect and recycle Caption Caption Caption Caption Caption Caption Caption Caption Mr. Shrikant Yadav, SGA Manager. Caption Caption Caption Caption Caption Caption

India and South West Asia CONNECT April-June 2013 4 Karnataka: Mr. Sadiq Ahmed, SEO inaugurated the plantation of 300 saplings at Green Field. Mr. L.K. Tewari from Odisha’s Pollution Control Board District Environmental Officer Mr. V. Anand visited the HCCBPL Khurda plant along with 16 senior (Pollution Control Board-Koppal) addressed the officers and participated in a sapling plantation drive. gathering on environmental protection. Participants were shown an audio visual presentation to spread awareness on WED, at Caption Caption Caption Caption Caption Caption Caption Caption HCCBPL Ahmedabad, along with a ‘Go Green’ Caption Caption Caption Caption Caption Caption Booklet on staying environment friendly.

HCCBPL Ameenpur celebrating WED

Caption CaptionBANGLADESH: Caption Coca-Cola Caption Caption Bangladesh Caption partnered Caption with Caption the JAAGO FoundationCaption Caption and Nandos Caption Restaurant Caption Caption to plant Captionsapling, train people and organize a cycle rally to create awareness on WED. Coca-Cola’s Franchise Bottling Partners celebrated World Environment Day on the theme of ‘Energy’ to create awareness about conserving the environment by using renewable and reusable energy sources. Extending the Company’s 5BY20 program, 8 bottling partners from Chandigarh, Faizabad, Dankuni, Bareilly, Rajahmundry, Bareilly, Agra & Bilaspur empowered women retailers across India with the eKoCool solar coolers. The 5BY20 initiative aims to empower 5 million women by the year 2020 within the Coca- Mr. Pat Cassidy, US Embassy Representative, Venkatesh Kini, Senior VP-Operations, Deepak Jolly, VP-PAC and Cola System and value Sonu Grover, Director - Strategic Initiatives along with Ashish Sethi, Operations Head - Kandhari Beverages chain. presented a solar powered cooler to Mrs. Roshni in Mewat District, Haryana.

5 awarded a cash prize of Rs 1 lakh as well as the Winner’s Trophy, while runners Up, CAV Inter College were awarded Rs 70,000 and a Runner’s Up Trophy.

24 of the most promising cricketing talents from the Coca-Cola Cricket Cup were chosen for a unique 7- day coaching in New Delhi. Out of these 24, 15 of the best players were selected to travel to Sri Lanka to play a special three- match Cricket series against the Sri Lankan National Under-16 team. From this select band of talented cricketers, three were picked as The team of Salwan Boys School winning the Coca-Cola Cricket Cup tournament Coca-Cola Stars and travelled to England

The Coca-Cola Cricket Cup Coca-Cola Cricket Cup U-16 Under-16 is one of Coca-Cola India’s International Training for young Cricketing Talents initiatives to promote sporting culture and healthy active living New Delhi’s Vikas Dixit and Starc, and David Warner. in the country. In partnership with Shivam Chauhan and Indore’s Procam International, a sports Pranjal Puri were the three talented The boys were chosen from the events creator, the tournament cricketers selected through the Coca-Cola Cricket Cup U-16 is a platform for young budding Coca-Cola Cricket Cup Tournament Tournament which concluded cricketers across India to showcase for international training this year. Season-2 recently. Salwan Boys their skills on a national platform. These top three players travelled School from New Delhi triumphed in Season Two of the Cup saw more to England to be trained by the finals, beating CAV Inter College than 11,000 young players from 780 international cricketers like Shane from Allahabad, U.P. by 20 runs. The schools in 70 districts take part in Watson, Michael Clarke, Mitchell victorious Salwan Boys team was the Inter-State tournament.

The Coca-Cola Cup, U-16 Football Promoting a Healthy Active Lifestyle in Nepal

“Football is very popular amongst U-16 grassroots level school Nepali youngsters and we want to tournaments in Nepal. provide talented students, with a platform to showcase their As a part of this program ANFA skill and possibly take up scouts will watch each district football seriously as a profession” match and choose the best players says Shadab Khan, Country to train in the ANFA Football Manager, Coca-Cola Nepal and Academy. Players will also get a Bhutan. chance to train with some of the best football coaches in Nepal. Coca-Cola Nepal along with the Talented players chosen by ANFA All Nepal Football Association will also be trained on the football Shadab Khan with Ganesh Thapa and (ANFA) and the Ministry of Youth skills, nutrition and fitness by Salman Rawn at the Coca-Cola Cup Launch Affairs launched season -7 of the functional experts. The Coca-Cola Cup 2013 inter- school U-16 football tournament The winning teams of both the Boys in the capital city of Kathmandu in and Girls tournament and 3 runners June. The grassroots level football up will all receive cash prizes. There tournament begun in 2006, helps are also individual recognitions for the Nepal’s youngsters by providing Best Goalkeeper, Best Defender, Best an opportunity for more than midfielder and Best Forward. Coca- 10,000 boys and girls to nurture Cola is also encouraging integrity and their talent in football. This year, exemplary sportsmanship through the Coca-Cola Cup is increasing the Coca-Cola Fair Play Award which its reach and scope to include will be given to the team which players from 45 districts across displays the best conduct both on Nepal, making it one of the largest and off the field.

India and South West Asia CONNECT April-June 2013 6 Revitalizing Communities in Sri Lanka

When the devastating floods ravaged the region of Batticaloa in Sri Lanka in 2010, more than 1 million people were rendered homeless, with 200,000 acres of paddy fields destroyed and 100,000 drinking water wells contaminated. The people of the region depend almost exclusively on wells for their daily supply of water and with the Neeraj Garg, VP-SWA with Coca-Cola Sri Lanka Country Managers and Habitat for wells being contaminated; they did Humanity representatives with school children not have any access to clean water. Coca-Cola Sri Lanka partnered Coca-Cola and HFHSL committed response techniques. The project with Habitat for Humanity to clean to not only to ensuring that clean has had a unique impact with more than 1700 wells in the region. water is accessible to people of the home-owners providing unskilled The two partnered additionally region, but also empowered the labour that greatly helped the rebuilt 4 pre-schools as well in the local community through trainings project teams. These community area, for the young to get an equal on water sanitation, conservation efforts have impacted more than opportunity to education. and critical, immediate disaster 3,800 people in the region so far.

Coke Studio @MTV Season-3 leapFROG to Coke Studio Music Contest

“This has been such an incredible and blueFROG (a premiere live band beat more than 24 bands over adventure for us,” said Winit Tikoo. music performance restaurant- 6 weeks to earn a coveted spot on “Coke Studio@MTV is the best club in Mumbai and Delhi), to Coke Studio@MTV Season 3. platform for any musician in the discover new musical talent and country and we feel extremely provide a platform for this talent Building on the phenomenal proud and honoured to have this a viable and popular stage as well success of Season 2 of the series opportunity. As musicians, it was as promotional tools via social and that captured the imagination important for us to bring our mainstream media. of Indian audiences with 12 distinctive musical style to the breakthrough producers and over forefront and we couldn’t have Setting the stage ablaze with their 200 incredible musicians, this year’s asked for a better stage.” riveting musical performance, Tikoo edition of Coke Studio@MTV will on guitars and vocals, drummer take the musical journey to the next Winit Tikoo, and his band of 3 Pushkar Joshi, guitarist Veljon level. As a precursor to season 3, musicians won the ‘leapFROG to Noronha and bassist Aditya Kadam the ‘leapFROG to Coke Studio@ Coke Studio@MTV’ competition impressed musical veterans and Coke MTV’ initiative invited bands to to earn a place in Coke Studio@ Studio@MTV music producers Clinton send an original composition MTV’s Season -3. ‘leapFROG to Cerejo and Hitesh Sonik, who were or a rendition of an original folk Coke Studio@MTV’ began as a the judges at the Grand Finale held composition in the open domain, collaboration between Coke, MTV at blueFROG, Mumbai. Tikoo and his not belonging to any label.

Winit Tikoo and Band with Clinton Cerejo (extreme right)

7 Awards and Recognition

Coca-Cola Sri Lanka was awarded the “Youth Beverage Brand of the Year” for the sixth consecutive time, and also won the ‘People’s Advertisement of the Year’ for the first time at the recently concluded Sri Lanka Institute of Marketing (SLIM) Peoples Awards. The Peoples Awards are one of the most coveted awards because they are chosen exclusively by consumers across Sri Lanka, and reflect the true voice of the people.

Deepak Jolly, VP-PAC of Coca-Cola India was appointed the Chair of the first ever Corporate Social Responsibility Committee formed by the American Chamber of Commerce (AMCHAM). The Committee will strive to highlight the contribution and efforts of American Companies in India towards CSR and sustainability.

Coca-Cola NDTV ‘Support My School’ Campaign directed towards revitalizing rural schools by improving water, sanitation and infrastructure won the Award for the Best Continuous PR Campaign at the prestigious Exchange4media India PR and Corporate Communications Awards 2013.

The Coca-Cola India System won the Best Joint Business Planning Partner Award by Bharti Walmart at the Annual Supplier Conference. The prestigious award is conferred on the supplier that delivers the best results on a variety of stringent parameters including fill rates, business growth, sales growth etc.

This newsletter is published by Coca-Cola India and South West Asia Business Unit for private circulation only For feedback and further information, please contact Ananya Madhavan, Public Affairs and Communications Coca-Cola India, Enkay Towers, Udyog Vihar Phase 5, Gurgaon-122 016, Haryana. Email:[email protected] For further information on our operations please visit our website: www.coca-colaindia.com

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