India and South West Asia CONNECT April-June 2013 Shabana Azmi receiving her citation from Mr. Manish Tiwari, along with Atul Singh and Vijaya Ghose Celebrating 100 years of Indian Cinema with Limca Book of Records Commemorating 24 glorious years of the Limca Book of Records, Coca- Cola India launched the Limca Book of Records 2013 - ‘Cinema Special’ edition at a special event in the capital city of New Delhi. The new edition celebrates 100 glorious years of Indian Cinema and catalogues a special Cinema section acknowledging the extraordinary achievements of 20 Indian cinematic icons as ‘People of the Year’. (Left to right) Prabhu Deva, Dr. K. Viswanath, Shabana Azmi, Vijaya Ghose, Mr. Manish Tiwari, Atul Singh, Santosh Sivan, Jahnu Bharua, Mike Pandey and A. Sreekar Prasad The 24th edition of the record book was launched Shabana Azmi: “I have often thought of what at a special event by Mr. Manish Tewari, Honorable my life would be, if I wasn’t doing cinema. Indian Minister of State, Information & Broadcasting, cinema completing a 100 years is a landmark and Government of India along with Atul Singh, BU I am but a small part of it. Limca Book of Records President and Vijaya Ghose, Editor, Limca Book of has joined in celebrating this achievement and I Records. The People of the Year were felicitated with am thankful to them for giving me this honor. I will a citation and an angavastram (auspicious shawl) cherish it forever.” and the new edition of the Limca Book of Records. The Limca Book of Records was launched in India At the event, popular artist, Vilas Nayak, created in 1990, emphasizes the unique achievements of magic on canvas, by unveiling a 6 feet by 5 feet Indians, celebrating India At Her Best. Being the tall cover of the Limca Book of Records 2013 first of its kind in the country, it is a testimony to all in a matter of minutes through speed painting those people who want to do something different techniques. and be remembered for their distinctive deeds. inside>> Coca-Cola Celebrating Encouraging leapFROG to Cup U-16 World Healthy Coke Studio Football Environment Active 3 4Day 6Lifestyles 7 From the CEO’s Desk Dear Friend, It has been nearly eight years since the time I returned to India. It still seems like yesterday. Time has flown by but it has been a very exciting, engaging and satisfying journey. The kind of experience that a business manager has in India, is very distinct and demanding, when compared to running a business in other parts of the world. Things are so dynamic and fast changing here, that it is almost like waking up in a new India every morning. Over the last eight years, as a system and as a team, we have the satisfaction of having turned the corner for our business in India. India now ranks as the 7th largest market for The Coca-Cola Company from being 19th on the list in 2006. More importantly, we have built a solid foundation for our business and are on course to achieve our 2020 Vision. Having achieved our immediate goals, the time is now right for a new leader to take over the operational responsibilities of India and South West Asia Business Unit. I am glad that the Company has entrusted Venkatesh Kini to lead this Business Unit, reporting into me. Venkatesh is a seasoned Coca-Cola hand, having served in various roles in the Company. Most of you would remember him as the Head of Marketing for the Business Unit between 2006-10. Also starting July 1, I will operate as the Deputy President, Pacific Group, with the additional responsibility of Pacific countries – China, Korea, Taiwan, Mongolia, Hong Kong and Macau. These are in addition to the operational supervision that I will have for the India and five South West Asian countries (Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives). I am excited at the opportunity that lies ahead of me, especially, in India and China. These are one of the biggest economies in the world and growing at a significant rate. The two combined already contribute to about 10% of The Coca-Cola Company’s volumes. A look at the per capita consumption indicates that both India and China are in the low double digits (India at 14 and China at 39) in comparison to the global average of 94. In these two geographies, we therefore need to focus on capitalizing on the latent opportunity. We also have large investments laid out for both India and China and that will stand us in good stead. I also see a significant amount of best practice sharing that can happen between these two large but similar markets. I am really looking forward to this assignment. I take this opportunity to thank all of you for your feedback and support and I expect this to continue in the future Warm regards, Atul Singh President and CEO, Coca-Cola India and South West Asia Business Unit India and South West Asia CONNECT April-June 2013 2 Sunil Chettri, Venkatesh Kini, Sachin Tendulkar, Varun Dhawan, Deepak Jolly, Rob Bann celebrate with the winning team Coca-Cola Cup U-15 Expanding grassroots Football in India A single goal was all the Meghalaya state football team Over 41,000 young footballers from 2,610 schools needed to beat rivals Odisha 1-0 at the national finals participated in the tournament. Stage one of the of The Coca-Cola Cup Under-15 Football Tournament, tournament is played at district level between schools which was held in Mumbai on May 28. in 87 cities or districts. Outstanding players are chosen for the second stage of the competition, the state-level The final was witnessed by Indian Football Team matches. These matches are played in two tiers: the top Captain- Sunil Chettri, Bollywood star- Varun Dhawan 16 teams from the previous year play in tier one with and legendary cricketer- Sachin Tendulkar. Also present the winners crowned The Coca-Cola Cup champions. was Rob Bann, Technical Director of the All India The Coca-Cola Cup also acts as a critical stepping- Football Federation. stone for these young footballers with AIFF talent spotters shortlisting players for the National Under-16 “Being a football player myself, I must say I am truly football squad and induction into the Elite AIFF-FIFA amazed and inspired by the talent I have witnessed Training Academies where they receive state-of-the- today,” said Sunil Chhetri, Captain of the Indian Football art training and are coached by some of the most Team, at the event. “I believe that our country has respected names in the industry. The Indian National immense football talent that needs to be scouted U-16 team is selected from these 40 players. and given a holistic platform like The Coca-Cola Cup. With the right training and infrastructure, we too can The Coca-Cola Cup aims to discover football talent produce world class footballers and it is initiatives like from across the country,” said Venkatesh Kini, Senior this that re-instate my belief that India could make its Vice President, Coca-Cola India. “At Coca-Cola India, mark on the global football map.” our motto has always been to promote active, healthy living amongst the youth of the country, and this is The All India Football Federation (AIFF) established one of the endeavours on that path. The tournament this annual football tournament in 1977 and partnered provides these budding football players with a platform with Coca-Cola in 2009. It aims to promote grassroots to not just present their skills but also to hone their football and discover budding talent in the country. abilities and build further competence in the sport.” The Meghalaya team taking a victory lap after beating Odisha 1-0 in the National Finals 3 HCCBPL Patna organized a painting competition for children of Kilkari. Mr. R.C. Singh-President of Bihar State Pollution Board visited the plant and awarded the students. Snapshots from World Environment Day As part of Coca-Cola’s global commitment to sustainability of resources, Coca-Cola India and SWA celebrated World Environment Day on 5th June through programs and initiatives that created awareness about environmental protection and conservation. We engaged with multiple stakeholders like students, government officials, NGOs, sustainability partners and Company associates to create the maximum impact. Here are some glimpses of our activations from INSWABU. Mr. Seshadri, District Collector, Mr. K Venkateswara Support My School: Inauguration of India’s first solar microgrid powered school Rao, Joint Chief Engineer, Pollution Control in NUH, by Mrs. Surina Rajan, Principal Secretary, Education, Government of Board, and others signed a Pledge to protect the Haryana and Vinay Singh Yadav, Deputy Commissioner, Haryana environment & also planted saplings at HCCBPL, Vizag. Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption Caption SRI LANKA: Abhishek Jugran, Country Manager Sri Lanka and Maldives hands over one of the 33 Amrit Bottlers Pvt. Ltd in Faizabad, invited Mr. Mitra Singh Yadav, MLA of PET collection bins to the Kaduwela Education Bikapur, Mr. Ram Athal Yadav, President Gram Pradhan Sangh, Mr. Kamlesh Kant Yadav, Gram Pradhan of Kazipur to inaugurate a solar cooler at a Zone on WED, part of Coca-Cola’s ‘Give Back Life’ retail store in Shahgunj along with Naresh Ladhani, MD Amrit Bottlers and Project to encourageplastic students waste. to collect and recycle Caption Caption Caption Caption Caption Caption Caption Caption Mr. Shrikant Yadav, SGA Manager. Caption Caption Caption Caption Caption Caption India and South West Asia CONNECT April-June 2013 4 Karnataka: Mr.