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AP_210x250UK.indd 1 24/04/2017 11:57:40 ence andtechnologyassociations. corresponding levels. The same goes for various sci organisations were led byparty committees at the For example,trade unions and the Youth League and government and funded entirely by the state. Almost all associations were subordinate to the party groups, andsportsassociations. tions, religious councils, cultural social and welfare of the economy toscience technologyand associa These range fromorganisations in different sectors own initiative. were established — and usually on the government's free the a economy,very large number of associations Starting in the 1980s as the Chinese state moved to on acity,provincialandnationallevel. Chinese how many associations there are out there It is awe-inspiring a jaw-breaking, number. That’s Guangdong LaserIndustryAssociation (GDLIA)twoyearsago.Moreonthisverysoon. sortium (EPIC) also detected business opportunities in China, and his organisation signed a MoU with the to strengthen the collaboration between their members. Carlos Lee of the European Photonics Industry Con- ation of Metros. Both associations will organise joint activities like seminars, training and research in order Organisation signed ofCooperation for Public a Memorandum Transport (UITP)with the Chinese Associ associations. I will just mention two associations that taken action. have already In the June, International Indeed, thanks to the opening ofthe Chinese association world, alot of business may lie ahead forEuropean 700,000 Founder & Managing Partner Founder &Managing Founder & Chief EditorFounder &Chief - -

and thisiswheresomeofthefuturemaylie. has become asizableassociation market ofits own — move inopposing directions, this means that China ferent asset classes that typically rise falltogether and decrease in correlation as it takes place when two dif- If in economic terms decouplingusually refers to a world hasbecometheirplayground. to learn fromtheir globalcounterparts. In fact, the to their members. In this context, they are eager financially sustainable be viable, and providevalue funds from the they government, are adamant to was back inthe old days.Nowthat get they don’t tions find themselves in a similar situation as Europe This is Chinese a majorchallenge andmany associa standards? groups manage themselves and rise to international nationwide associations. So how do these decoupled But now China has givenautonomytoits 700,000 - -

05 \ NOVEMBER 2017 06 \ BOARDROOM MAGAZINE organisation. strategic marketing andevent than 10 years of experience in agency. Silke possesses more Brussels, an international Events in March 2011 from Colloquium Silke joined Euroheat & Power partners. & Powermembersand tion and relations with Euroheat Power office, events organisa- of themanagement Euroheat & is in charge of the oversight and ager atEuroheat & Power. She munications and Events Man- occupied the position ofCom- uary 2014, having previously of Head of Operations in Jan Silke was appointed to the role Head of Operations &Events, Silke Schlinnertz Euroheat &Power European andinternational associations. Todosoandstay ontop of work-in-progress, Boardroom Advisory Board ismade up of experts trends, it works inconsultation with anAdvisory Board. Aconstant Boardroom aimstocover awide spectrumof issues of interest to from non-profit advocacy groups –they will decide, forinstance, ADVISORY BOARD - BOARDROOM what the maintheme of the June issue willbe. World Congress and Exhibition. worldwide including the UITP events in multiple locations ofseveral for the management he has over, been responsible North Africa in Dubai. More- Office for the Middle-East and dle-East. He established UITP projects in Africa and the Mid- technical assistance and training 2017). He alsocarriedout several uty Secretary General (2013- General (2006-2013) and Dep- Senior Adviser to the Secretary bership Services (2001-2006), Director Knowledge andMem- Senior Manager(1999-2001), Mohamed worked at UITP as Mohamed Mezghani Advancing Public Transport Secretary General UITP: Executives. American Society of Association ation Executives, and ASAE, European SocietyofAssoci Giuseppe is a member ofESAE, as wellinthe health sector. project management making, intercultural dialogue, policy and associations, in the field of Internationalpean and groups 2012, he managed several Euro- events. Prior to joining AIJAin tion strategies, over-seeing AIJA membership and communica governance, supporting AIJA Secretariat, facilitating good Giuseppe is the Head of the Giuseppe Marletta International Association of Young Lawyers (AIJA) Association Manager, - - as theBoardofACForum. tion against Liver Cancer as well Secretary at the Swiss Founda and volunteerat the position of of the EASL Governing Board agement. Grégoire is a member Studies inNonforprofit Man- holds aMaster of Advanced Hôtelière in Lausanne. Healso Masters Degree at the Ecole and completedaBachelor and his professional career asachef a PCOinGeneva.Hestarted when he started working for profit sector over 10 years ago the Grégoire joined non-for- Association forthe Study of the Executive Director, European Grégoire Pavillon Liver (EASL) - 04 52 IN THEBOARDROOM EDUCATION ASSOCIATION INTERVIEW BOARDROOM ADVISORY BOARD EDITOR'S PAGES WEBINARS 59 IBTM WORLD DUBAI ASSOCIATION CONFERENCE CONTENTS 07 04 57 55 ANETTE PALM THE VOICE OF… CULTURE MATTERS AIPC 22 IAPCO 20 CONVENE 18 BREAKING DOWN BREXIT GDPR: AFOCUS THE EUROPE ISSUE 62 10 62 25 16 11 PROVINCE DELIÈGE HELSINKI 48 MALAYSIA 44 JERUSALEM 42 FRANCE 40 BAKU 36 SWITZERLAND 34 BOARDROOM LEGACY SERIES\SINGAPORE DESTINATIONS CONTENTS 28 51 30

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Owned by South Bank Corporation. Proudly managed by AEG Ogden. CALLUM CLENCH concerned withthesustainable useoftheworld’s water resources. Akiwiwith Based inParis, theInternational Water Resources (IWRA)provides Association a global, knowledge-based forum for bridgingdisciplinesandgeographies by connecting professionals, students, individuals,corporations andinstitutions a strong background insustainable CallumClench,Executive development, Director, explainshowitisimportant for associations to worktogether. Resources Association in aChanging World International Water Standing Out Interview RémiDévé will beheldin2020Daegu,South Korea. and Policy. The XVII World Water Congress gress in Cancun focusing on Bridging Science year we held our XVI World Water Con- by holdingthe World Water Congress. This threeseminars, andonceevery years nars and policy briefs hosting developing and webi- publishing Water our journalInternational, The ways in which we achieve this are by and economicaspectsofwater. ical, ecological, chemical, institutional, social, ing ourcollective understanding ofthe phys- water resource decision-making by improv plines. IWRA seeks to continually improve exchange among countries and across disci through education, research information and expand the understanding ofwater issues The goal of IWRA is to improve and IWRA? What are themissionandvisionof the ASSOCIATION INTERVIEW - -

09 \ NOVEMBER 2017 10 \ BOARDROOM MAGAZINE navigate forattendees. how ports, and easy visarequirements are to how accessible the facilities are to main air- on-site throughout the day. We also consider vices, in ordertoencourage people to remain ities are crucial, as are excellent WiFi ser- to be displayed.Lunch and refreshment facil exhibition a space booths, and for posters also preferfacilities with space for about10-20 parallel sessions usually works very well. We 8 roomsfor as well asaround room, plenary find having a flexible space, with an adaptable to comfortablyhost1,500 around people. We The ideal conference facility should be able conference facilitiesfortheevent. or regional water sector, and the proposed hosts connection to and network in the local of the host in organising such events, the the quality ofthe applications, the experience potential host organisations. They consider consider all the applications we receive from mainly ofExecutive Boardmembers,who Congress Selection Committee made up The selection process is bythe undertaken Congress inSouthKorea2020. excited to hold the next XVII World Water have notbeenbefore,which is why we are the Congress in parts of the world where we 10 months later. We also look to try to host region to prepare for the Forum taking place rally stakeholders from the Latin American cil and Forumorganisers to use our event to ate somelinkswith the World WaterCoun- Brazil earlynextyear.Sowewereableto cre next WorldWater Forumwillbeheldin gress was held in Mexico this year, andthe to find synergies. For example,ourlast Con- This is important to avoid clashes, but also in the same year andwhere they are located. international water events are taking place But we alsohaveto consider what other immediate nextoneonthesamecontinent. Europe, wewouldusuallyavoidholdingthe if the held. So, last Congress was held in IWRA World Water Congresses have been and will consider where the previous several ensure a geographical balance where possible, As an international organisation, we try to have to findinadestination/venue? your congresses? What criteria doyou How doyou decide where to go with - -

not have a smart phone or tablet to access the Congress website in case some attendees do still supplement the app with updates on the can drop out or change at the last minute. We by the time of the Congress itself, as speakers programmes is that they are oftenout of date printed material. The problem with printed allows us to also reduce the amount of This has proven tobequite popular, and started using a Congress app for the event. Regarding our Congress, we have recently social mediasites. The conversation can then continue through issue with other material such as policy briefs. nars on the same topic and complement the ticular this subject, and allows us to runwebi- editions are special issues focusing on apar- is wider than ever. About half of the journal decades ago, andyet the reach of the journal are nowprinted compared to the a couple of online. It is how remarkable few hard copies Water International,which nal, is available we publish As mentioned before, a jour- immediate interactions and response times. quarterly newsletters. People expect more ical. Long gonearethe days ofpostedpaper webinars, and email campaigns is today crit Making more effective use of social media, cles inacademicjournals. way possible simply publishing beyond arti resources in the most efficient and effective to network andshare information on water Our very existence came about from the need The IWRA well predates the internet age. been adaptingtoachanging world ofIT. The main challenge (and opportunity) has past years? organisation hashadto face over the What are someof thechallenges your Congress meetings. water feature to visit at the end ofaweek unique peninsular were an amazingand For example,the ‘cenote’ cavesinthe Yucatan cal visits or fieldtrips at the end of the week. theme, and can also offer interesting techni this is. It can feedwellinto the conference are also therefore interested to find out what place has every and its own water story. We Water is an issue everywhere in the world, unique, and we are opento all proposals. In terms of destinations, every place is - - - But our greatest resource is still our network. ing groups on various water related issues. previous issues. They can also join ourwork- free tional access and to the archives of all Members also get access to Water Interna- registration, if members. they are notalready twelve-month membership as partoftheir All attendees to the Congress are alsogiven and regionaleventsatdiscountedrates. and of course to participate in the Congress ticipating in technical orprojectcommittees, their activities through our newsletter, par- each us and other. This includes promoting vative opportunities for them to engage with and we are working to provide more inno- relaxed style to welcoming new members, was we fairly rigorous.have amore Today, indeed the and application value, process of an organisation like ours had a perceived There was a time when becoming a member their changingneeds. bers, andtrying to find new ways to meet value of the cost of membership is for mem- We are always reconsidering what the added ‘demands’ of your members? How doyou keep upwiththe in competition. effective by working together than work by and organisations. We can be much more find better synergies with other associations policy. At the same time it is important to focus on the interface between science and resource management.Wepolicy and really projects and activities, in relationto water stakeholders sharing their latest research, we bring together such a diverse range of The greatthing about our Congress is how different and to focus on doingthat well. important to be clear aboutwhat makes you doing similar things. many It is therefore increasingly crowded worldofassociations, It is increasingly hardto stand out in anever your answers? association peers whoare reading Any advice you’d like to give your they gettotheCongress. to start engaging with each other even before app. The app can also be a way for attendees Tech Startups Home to athriving startup scene of more than1,000 Business Insider tech startups. INNOVATIONCAPITAL Unrivaled access to venture capitalists, government leaders, Unrivaled access to government venture capitalists, tech startups and cybersecurity experts. cybersecurity and tech startups venture-capital investment. In thetop 10U.S. citiesfor Investors e Atlantic washington.org/meetings government andtech Connect withfederal policy leaders. Access 10+ colleges inthe area, university labs and27K Education cybersecurity jobs. burningglass & Jobs Tech Startups Home to athriving startup scene of more than1,000 Business Insider tech startups. INNOVATIONCAPITAL Unrivaled access to venture capitalists, government leaders, Unrivaled access to government venture capitalists, tech startups and cybersecurity experts. cybersecurity and tech startups venture-capital investment. In thetop 10U.S. citiesfor Investors e Atlantic washington.org/meetings government andtech Connect withfederal policy leaders. 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11 \ NOVEMBER 2017 12 \ BOARDROOM MAGAZINE THE EUROPE ISSUE impacted associations? Europe. How hasthis government bodies within increased regulation from Recent years have seen impacted associations? Europe. How hasthis government bodies within increased regulation from Recent years have seen THE EUROPE ISSUE

13 \ NOVEMBER 2017 14 \ BOARDROOM MAGAZINE feeling that countries and people are now looking inrather thanout, rise of nationalist orpatriotic movements of allkindsandthe overall application of the General Data Protection Regulation inMay, the THE EUROPE ISSUE Boardroom looks at Europe andwhat it meansforassociations. With the actual terms of Brexit stilltobedefined, the future The General Data Protection Regulation An Introduction

The General Data Protection Regulation, referred to simply as the ‘GDPR’, is Regulation (EU) 2016/679 of the European Parliament and of the Council dated 27 April 2016. It concerns the protection of natural persons regarding the processing of personal data and on the free movement of this data. Because associations maintain extensive databases of personal data, this Regulation directly impacts how they will collect, maintain and manage the data that is vital to their operations. 2017 Words Terrance Barkan NOVEMBER 15 \

The GDPR came into force on 24 May 2016. However, due to its two- changes for data processors under the GDPR, with many of the con- year implementation period, the GDPR will only be applicable from tractual obligations on them having been placed on a statutory footing. 25 May 2018. At this point, organisations have less than 10 months to One way of looking at this is in the example of an association that ensure they are able to comply. outsources its IT services to a third party (think of an online database The GDPR covers the processing of ‘personal data’ that relates to ‘data management application). This is not an unusual situation, especially subjects’ by or on behalf of a ‘data controller’. ‘Personal data’ is defined for many associations that outsource the hosting of their websites that as any information that relates to an identified or identifiable natural may have an online membership directory as just one example. person (the ‘data subject’). An identifiable natural person is anyone that The association in this case would be considered the ‘data controller’ can be identified, either directly or indirectly, by reference to anything because the association maintains ‘control’ over the data. The third- that can ultimately identify them. Based on this broad description, it party service provider(s) would be considered a ‘data processor’ because is clear that much of the types of data that associations hold on their they have access to the data through the provision of their IT services. members, prospects, former members, sponsors, donors, meeting par- ticipants, etc. would be considered as ‘personal data’. The ‘data controller’ bears, then, the responsibility to prove to the relevant ‘supervisory authority’, which regulates and enforces the The entity who determines the purposes and means of processing is the GDPR, that it is properly following the guidelines and regulations ‘data controller’. This is contrasted with a ‘data processor’ which pro- regarding the acquisition and management of personal data. cesses personal data on behalf of the data controller. There are many

THE EUROPE ISSUE 16 \ BOARDROOM MAGAZINE fundamental rightsandfreedomsof thedatasubject. party, except where such interests by the interests are overridden or the legitimate interests pursued bythe data controller orbyathird ¬ authority vestedinthecontroller. of atask carried out in the public interest or inthe exercise of anofficial ¬ vital interestsofthedatasubjectoranothernaturalperson. ¬ subject. for compliancewith a legalobligationtowhich the data controlleris ¬ delivery ofservicescanbeconsideredacontract. ¬ processing of his or her personal data for one or more specific purposes. ¬ following criteria: sonal data,datacontrollers (associations) must meet at least one the In addition to having to follow a few principles in the handling of per- ¬ ¬ ¬ ¬ ¬ ¬ Legitimate interests: processing is necessary for the purposes of Public interest: Data processing is necessary for the performance Vital interests: Data processing is necessary inordertoprotect the Compliance with a legal obligation: Data processing is necessary Performance of a contract: For associations, membership and the Obtain consent: The data subject must give clear consent to the Cordery, London, UKfortheCordery, permission to reference some oftheir source material as an inspiration CAE, Acknowledgement: Terrance Barkan, Chief Strategist at GLOBALSTRAT, wants to thank preceding financialyearforthemostsevereformsofabreach. up to4%ofthe an undertaking, total turnoverofthe worldwide annual of these fines are quite staggering, up to €20,000,000, or in the case of powers a supervisory authority has at its disposal. The potential levels Fines can be indeedimposed,‘in addition to,orinstead of’ the corrective administrative fine,etc. cessing, order the correction or erasure of personaldata,impose an impose a temporaryordefinitive limitation including a banonpro- the warnings, order data controllerorthe data processor to comply, the GDPR. A supervisory authority can, among other abilities issue authorization and advisorypowers in order to ensure compliance with Each supervisory authority has a rangeofinvestigative, corrective, The extended version of thisarticle canbefound onwww.boardroom.global/GDPR visit www.globalstrat.org/referenceresource-material For more information of the GDPRandaccess toawebinar onthe subject, for thisarticle.

© DMITRI POPOV - ROTH, GERMANY GOING FURTHER GDPR - What Associations Should Pay Attention to

In order to move forward towards a greater compliance with the GDPR, associations should pay a good deal of attention to the following aspects.

Words Benjamin Docquir 2017 MAPPING THE DATA FLOWS IMPLEMENTING THE RIGHTS OF EMPLOYEES AND THE ENTITIES RESPONSIBLE FOR THEM AND MEMBERS (INDIVIDUALS) One of the cornerstones of the GDPR is that organisations, including Generally speaking, associations are likely to process the personal data associations, must be able to identify what categories of personal data of (i) their employees and internal resources and (ii) their individual NOVEMBER they process and who may decide upon the usage of such personal data. members. The GDPR gives the so-called ‘data subjects’ (i.e. the people

The entity identified as the ‘data controller’ is accountable for the pro- whose data are processed) a number of rights in order to reinforce the 17 \ cessing of the personal data vis-à-vis the individuals concerned (e.g. the degree of transparency and control over their personal data. employees or the individuals members of an association) and must be As a result, associations must be prepared to inform the employees ready to answer requests from the regulatory authorities. and members in a comprehensive manner, through the data protec- Where an association is active on a global scale or across several coun- tion policy or by giving them notice of a specific document, and make tries, including outside the EU, the GDPR may nevertheless be entirely sure that they are provided with a number of information such as the applicable. The data controller must therefore ascertain whether and categories of data processed, the purposes of processing, the legitimate to what extent the GDPR applies to its activities and, where necessary, aims pursued by the association, the storage duration of the categories appoint a representative in the European Union. of data, the recipients or categories of recipients of data, etc. Not only must the data controller have a comprehensive view of the Individuals also have the right to request access to a copy of their per- data flows and data processing operations, it must also determine and sonal data and, in some cases, to have the data rectified or erased, or implement appropriate policies and measures to ensure that the pro- to have the assocation put an end to some aspects of the processing visions of the GDPR are fully respected. Such measures will generally operations. Associations must therefore put in place appropriate inter- include drafting a comprehensive data protection policy, which will nal processes and means to ensure that the requests from employees or disclose in plain language the policies and practices of the association members (or other data subjects) are answered and followed-up appro- with respect to the processing of personal data. priately within the legally applicable timeframe of one month. In addition, certain associations will have the legal duty to appoint a ‘data protection officer’, i.e. an internal or external resource with MANAGING RELATIONSHIPS AND CONTRACTS WITH DATA PROCESSORS a sound knowledge of data protection law and practice, tasked with assisting and advising the data controller with the many requirements The data controller may entrust an external entity, called the data pro- imposed by the GDPR. cessor, with the a number of tasks on its behalf. In such situations,

THE EUROPE ISSUE 18 \ BOARDROOM MAGAZINE agement, trainingofemployees,etc. include encryption, pseudonymisation, access control and access man doms ofindividualswhose data areprocessed. Those measures may measures and policies to address the potential risks for rights and free- Associations must determine and implementappropriate security AND DATA BREACH NOTIFICATION PROCEDURES IMPLEMENTING SECURITY MEASURES the registerisconcerned. is compliant with the requirements of the GDPR where the content of impose a specific format. A spreadsheet may besufficient as long as it The registerbe keptinelectronic may form. TheGDPRdoesnot side theEuropeanUnion(orEEA),etc. has access to the data), of the existence (if any) of transfers of data out- processing, of the recipients or categories of recipients of data (i.e. who description of the categories of data processed, of the purposes of the It must be made availableonrequest to the regulators and contain a the data processing operations. This register may beheldinEnglish. Associations must set up - and keep updated - a register describing PROCESSING OPERATIONS CREATING ANDMAINTAINING AREGISTER OF DATA 25 that the associations are complyingwith their legal duties as fromMay Existing agreements currently in place need to be reviewed to ensure when dealingwitharequestfrommemberoranemployee,etc. the obligation to take part to audits, the dutyto assist the associations sors are the security requirements, the notification of data breaches, that must be addressedinthe written agreement with the data proces processors, so astobeablekeepcontrolofsuch data. Other topics gories of datatheyortransmitting are makingavailable to their data Again, associations must therefore have aclear picture of what cate only uponthedocumentedinstructionsofdatacontroller. such mentions is that the data processor must process the personal data all the obligatory mentions under the GDPR. The first and foremost of sure that there is a written agreement in place that takes full account of associations must carefully select the external provider, but also make various dataprocessorarealignedwiththelegalGDPRrequirements. the associations relyonit may to make sure that their agreements with th , 2018. For future agreement, atemplateshouldbecreatedsothat - - - by aminimumoffundamentalprinciplesdataprotection. ensure that the entity importing the data in the third country will abide the conclusion ofspecific agreements relatedtothe data transfer,to try is regarded as ‘safe’ or providingan adequate level of protection, or conditions. These involve the conditions may fact that the third coun- fers are onlyallowedunderspecific circumstances or subject to specific being awarethereof, because basically the GDPR states that such trans- stored outside the EEA. That shouldn't happen without associations ing services provider, there is a possibility of the data being hosted/ Also, whenassociations appoint aservice or acloudcomput provider data maybeaccessedfromthatthirdcountry. tralised in a third country (like the US forinstance), or when personal are respected.land) Such transfers occur whenever a database is cen- of personaldataoutside the EEA (EU +Liechtenstein, Norway andIce Last but not least, associations must ensure that the rules on the transfer INTERNATIONAL DATA TRANSFERS speaking. of the legalrequirements and the way of dealing with security generally (internal orexternal)andmakesure that there is a generalalignment and moreseriously, discuss the issues openly with their IT providers This means that associations should takeinformationsecurity more als themselvesaboutthebreach. some circumstances, the data controller must also notify the individu- the flaws and errorsthat were identified to and mitigate the risks. In breach and of the measures taken to remedy such impact, to address that is leaked orcompromised,of the potential impact of the security breach to the data protection authority, with a description of the data risk for individuals,associations (data controllers)must notify such Whenever asecurity incident occurs, that trigger may an additional More information onwww.osborneclarke.com. a passionforbringingabout meaningful,positive change. industry sectorsoffering agile, insightful solutions, ground-breaking legal planning and Benjamin Docquir, isPartner at Osborne Clark, alaw firmworking across key - -

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Convention Bureau www.monaconventionbureau.com FOLLOW US @MonacoCVB Monaco Convention Bureau 20 \ BOARDROOM MAGAZINE and what thismeans for associations, manyare lookingat thisdecisionasan Just because theUKisleaving theEU, itdoesn’t mean shouldbeleftout they an already changingworld.Despite alackofclarityabout theeffects ofBrexit of theconversation. Nowisthetimefor associations to refocus andadapt to Breaking Down Brexit opportunity to effect change andcreate EU-wide coalitions. for Associations Words LaneNieset

© TOBIAS KELLER - GREENLAND “When one door closes, another door opens, but we so often look so long and so overwhelmingly responded with a firm rejection his offer. “We want to regretfully upon the closed door, that we do not see the ones which open for us.” show unity and that there are no borders for thoughts, no borders for brains,” This quote from scientist Alexander Graham Bell couldn’t ring more Combüchen says. true today in the time of Brexit, a political situation Europe hasn’t faced While protecting and including British members is one side of the and quite frankly, isn’t sure how to face. “We’re not quite certain what coin, the other is the very real possibility of UK-based EU associations, questions to ask since the situation changes each day, each week,” explains such as the European Medicines Agency (EMA), having to leave their Dr. Rachel Barlow, senior advisor to Ellwood Atfield and co-founder current headquarters. EU states may compete to be the new headquar- of the Association Leadership Academy, whose clients include interna- ters for powerful European regulatory agencies like this one, where tional and EU business associations. “The UK government doesn’t seem to Bucharest has popped up as the unlikely bidder. be in a strong negotiation position with the EU, which is what the EU wants; they want a solution to this.” “Bucharest argues that Romania remains the largest EU member state without a European Union agency based in its territory,” said Alexander Smotrov, With trade between the UK and the rest of the EU worth over €600 Global Counsel’s Practice Lead on Russia, the CIS, Central and Eastern billion per year, the UK industry is now looking to avoid what they Europe, in one of the London-based firm’s recent post. “It will probably call a ‘cliff edge,’ the case of there being no arrangement in place by resonate with Brussels policymakers already anxious that the Brexit process March 2019 when Britain officially leaves the EU. “The way things are become neither a policy stitch-up at the hands of Berlin and Paris, nor a carve looking today, there’s a real prospect of there being no deal in March 2019,” up of EU assets in the UK between ‘older’ members.” 2017 Barlow says. “All of this political discussion doesn’t bode well for business. Brexit means uncertainty, and this has led to 40 percent of UK firms reducing or delaying investment.” THREE WAYS TO BRACE FOR BREXIT Associations can start taking steps today to ensure they’re prepared for

So what does this mean for European or international associations, NOVEMBER what’s to come two years from now. The Association Leadership Acad- who may receive EU funding or have English members? According emy (www.associationleadership.eu) suggests a few initial approaches to the Association for Financial Markets in Europe (AFME), whose 21 \ that will have a strong impact on day-to-day association activities, as members comprise pan-EU and global banks, as well as key regional well as overall management, once the effects of Brexit finally come into banks, brokers, law firms and other financial market participants: play. “Brexit will have an impact on both our UK and EU27 members and it will vary considerably across banks, which are conducting extensive planning and 1. Governance: The practical first step is to look at statute clauses. putting in place arrangements, including setting up footholds in the EU27, to Most associations acting on a European and international level are minimize disruption to their businesses and clients.” incorporated into international not-for-profit organizations, and there’s a clause that will indicate the geographical reach and what kind Many associations initially took a stance of neutrality, but now this is of membership is available according to which country. Following the starting to change. If associations don’t seek to influence the political Brexit vote, this is the first thing Adrian Harris, Director General of situation and be there to defend their business platform, there’s a great Orgalime, the European Engineering Industries Association, did when risk that somebody else may do that for them. he arrived in the office on June 24, 2016. Fortunately, his association’s While some European associations led by British members saw their statutes used wording that referred to members of “European countries” director generals stepping down following the Brexit decision, others and not “EU members.” used this as a chance to show unity. “We already have members from Nor- Appoint someone in the association to way, Switzerland and Australia, so why shouldn’t the UK remain a member?” 2. Monitoring and Analysis: gather information on Brexit, to analyse and deal with change. Survey asks CEEMET Director General Uwe Combüchen, who represents members and your closest stakeholders on their activities with and in more than 200,000 manufacturers across Europe. “We are inclusive. The the UK and carry out a financial impact analysis. UK is sitting in all of the meetings. We are standing together here from the employer side, which I understand is not the case for all associations.” 3. Offering Solutions: Now comes the time to take action. Instead of leaving the work up to civil servants, create EU-wide coalitions to One great example is when CEEMET Chairman Terry Scuoler, who show you are like-minded and want to find solutions that work best also serves as CEO of EEF, the UK manufacturers’ organization, both for the EU and UK. offered to step down due to the political situation. CEEMET members

THE EUROPE ISSUE 22 \ BOARDROOM MAGAZINE half ofwhathehadplannedfor. country took aholiday.)Attendance was only the were banks closed, not that the whole thought that the conference during a bank holiday. (He was (convn.org/LavaCon16), scheduling that Molisani shared with 2016. It was a flop. Among the many missteps So Molisani organized LavaCon in Dublin in their backyard. that there was demand for the conference in pean-based exhibitors began telling Molisani to his exhibitors. Some time ago, his Euro- sion-makers — a group that is very attractive grown attendancetomorethan 350 deci years. It’s a niche audience, but Molisani has throughout the United States for the past 15 Content Strategy Conference,incities content LavaCon for senior-levelmanagers, Jack Molisani has produced anannualevent wrong. go smoothly. He couldn’thavebeenmore he figured his next Europeaneventwould organizing his first conference in Europe,so after making a number of critical mistakes Jack Molisani learned some valuable lessons “bank holiday” conference to Europe orcreating aEuropean isnot event aseasy asitseems. There are infact quite thingsto afew beaware ofandawholelot ofmarket When you’re anAmerican meeting planner, importingyourAmerican meant onlythat Convene last year When the Second TimeWhen Going toEurope - research to do, MichelleRussellwrites. inspire anynewpeopletoregister. coordinate it. Unfortunately, he said, it didn’t flew tothe egy meetupinDublinand city to the event, Molisani launched acontent-strat In an attempt to drum up more interest in “Sixteen.” registration], we had 16 paid attendees,” [after amazing speakers, yay. Two months these contract CrokePark,yay. the I lined with up dent he could meet that number. “SoI signed that didn’t worry Molisani, who was confi Croke Park has a 200-person minimum, but biscuit breaks,Wi-Fi,andAV. included the meeting space, lunch, tea and economical per-person, per-dayrate that games,” Gaelic is mandated zationto preserve the that Park is a nonprofit — conference facility, he said,andbecause Croke Trinity College to Croke Park.It’s a beautiful He the moved event from its 2016 location at lined program,” upaphenomenal Molisani said. LavaCon inDublin,heldthis past May. “I started and planning asecond version of Nonetheless, Molisani brushed himself off LAVACON DUBLIN Isn’t aCharm Molisani said — he got a “ridiculously” “it’s run by the organi- “it’s run by the he said. - -

LavaCon was 1,200€, which was comparable own. To makematters worse, registration for was taking place until two months before his itor. And he didn’t discover the other event conference would become a serious compet acquisition, so he couldn’t haveknownthis ond Dublinconference prior to that business Molisani had signedthe contracts for the sec held inHollandaweekbeforeLavaCon. as I had,” Molisani said. The conference was same exhibitors same speakers and the using the “and turned it into a content-strategy conference had acquired Germany InformationEnergy another conference company in However, he thought, didn’tpose a threat to LavaCon. and is academic in approach,the conference, Molisani said. Since it’s run byacademics gearedto his audience, Information Energy,” “There’s a tinyconferencecalled inHolland to hisownlackoflocalmarketknowledge. Molisani mostly attributes the poor turnout tanked, crashed, and burnedspectacularly.” And Dublin 2017 was in attracting attendees: ing how successful LavaConConference — Molisani minces no words when evaluat- WHAT WENTWRONG “It - - © IGOR OVSYANNYKOV - SURIN, THAILAND takenly brought his U.S. conference model would bewillingtopayfor,he said, andmis ence that his potential attendees in Dublin Molisani also misjudged the kind ofexperi- which areMolisani’stargetaudience. there were fewer senior-level employees, of entry-level workers,which meant that in Dublin tendedto have a higher proportion their U.S.-based workforces. The companies those companies isn’t strictly analogous to company — is that the Dublin workforce of local resident who runs a financial services to understand — by chatting at a pub with a figured he could tap into. But what he came based high-tech companies, which Molisani pean headquarters for hundreds of U.S.- tax incentives have made Ireland the Euro- chose Dublin for the conference is because One ofthe in Ireland. primary reasons he tions about the potential LavaCon audience Molisani had also made some faulty assump late.” timeIfoundout,itwasalmosttoo the budgets,” have out, I could changedmymarketing and my ference cost 400€. in price to the U.S. version. con- The Holland he said. “I couldhave done more,but by “Had I known this six months six months this I known “Had - - event. he would bringatleast 120 attendees to the the he F&B, hadpromised his exhibitors that the hadhe paid for gap —notonly already ence,” he said. It was important that he fill ended up comping like confer 60 people at this - group and offeredthem passes as well. strategists he had metthrough his LinkedIn their colleagues. He also contacted event offering registrants ance by extra passes for In the end, he was able to salvage low attend- FILLING THEGAP haven’t done yet.” research I didn’t do,” registration. way orif their employers regularlypayfor ance is whether attendees pay their own Also a big factor affecting pricing and attend- basics.” forthrifty for. They’relooking sector] is looking European market [for this the events at off-site venues. I realized what not that’s he said. to Europe. “We andnetworking have gourmet food “We’re a very high-end conference,” “That would be part of the market be “That would part of the

Molisani still said, “and “I presence.” me,” he said, competitor’s conference. may opt to organize a LavaCon track at his strategy middle-management segment. Orhe cational program to a lower level than the he may considerit,butplanstogearthe edu- ence back again.” confera blast and asked me if I bring could the - Those who cametothe he event, said,“had a failure,it’s because he on it. lost money When Molisani calls the Dublin LavaCon didn’t havebefore.” they for my exhibitors that total new names 400 we had physical109 attendees, which meantthat said. virtual trackopened the toanybodyforfree,” up thelivestreamingsessions.numbers: He alsoreliedonanotherstrategy to punch Management Association \pcmaconvene.org the magazine of the Professional Convention Michelle Russell iseditor inchief of Convene, “We actually virtual attendees had 320 and “but Istill get to keep my European Despite twice, being burned THE EUROPE ISSUE “That’s zero risk for he “I

23 \ NOVEMBER 2017 24 \ BOARDROOM MAGAZINE practices inreadiness. national medical-device trade bodieshavestarted to implement revised ber organisations of EDMA and Eucomed,individualcompanies and bers of HCPs at third-party events by 1 2018. January Since then mem- (Eucomed) votedto phase out the direct sponsorship by their mem- (EDMA) andthe European Medical Technology Industry Association the members of the European Diagnostics Manufacturers Association tions around direct sponsorship of HCPs. in December2015, However, have had statutes government in place for years stipulating the condi- industry in Europe and HCPs is not new. Many European countries Legislation pertaining to the interactions between the medical-device ences areEUfocused,theoutreachwillbeglobal. attend asadelegatethird-partyorganisedmedicaleducation confer- vice industry authorities permitting the direct sponsoring HCPs to impactors, EU GDPR and the cessation by the European medical-de- 2018 will be present new challenges. Whilst two of the significant NEW CHALLENGES IN2018 changes takingplace. gress organisation, business models, andadjustingthese to align with in medical congress organisers having to review their logistical con- and Congress Vetting (ToV), by industry regulators have resulted as the introduction of transparency reporting of ‘Transfer of Value’ companies for learningandscientific exchange. External factors such community to come together with pharmaceutical and medical-device able platformforthe professional practitioner and alliedhealthcare Medical association congresses have longbeenrecognised as a valu- Medical Congresses inEurope Europe, regulators andfrom theindustry implementingmore stringent codes Recent years have seenincreased regulation from government bodieswithin and medical-device industries andhealthcare professionals (HCPs). These and guidelinespertaining to theinteractions between thepharmaceutical factors havehaddirect impact onmedical associations, theirmeetings Doctor’s Prescriptions for activities streams. andrevenue Words CarolineMackenzie panies. HCPs who are ‘passive’attendees (a delegate)willbeineligible ing third-party medical education conferences medical-device com- by These changes donot precludealldirect sponsorship of HCPsattend - national codes. the EDMA and Eucomed Codes of Ethical Business Practice into their association members ofthe European organisations have incorporated companies in Europe are members of EDMA or Eucomed, national themselves for revenue reduction. Whilst not all medical-device sponsored by the European medical-device industry should prepare organiser? Certainly, those who have been used to delegates being So, what are the implications for the association medical congress IMPLICATIONS to-date stoppedshortofprohibitingdirectsponsorship. sponsorship to attend third-party organised medical congresses, have to HCPsforactivities parency reportingofpaymentsmade such as the pharmaceutical industry, having introduced greater public trans- an indicator to their membersofcongress ‘appropriateness’. However, Eucomed EFPIA willboth and continue to vetmedicalcongresses, as sponsored HCPsinreadinessfortheJanuary2018deadline. companies in Europe, have already been experiencing a reduction in benefitted from internationaldelegations sponsored bymedical-device Medical conferences in Europe, and those further afield which have and/or oftheregistrationfeetoconferenceorganiser. company viathe purchase of travel tickets, payment of hotel expenses These costs are either reimbursed to the HCP orpaiddirect by the conference all the lodging, and/or registration following: travel, fees. Direct sponsorship is companies defined asthe of someor by payment Whilst two of the significant impactors, EU GDPR and the cessation by the European medical-device industry authorities permitting the direct sponsoring HCPs to attend as a delegate third-party organised medical education conferences are EU focused, the outreach will be global.

to receive direct sponsorship. A passive attendee is defined as someone they can align their offering to meet the objectives of the sponsoring who is not faculty, and therefore does not have a specific active role at companies. 2017 a conference. These new codes are applicable to member companies, associate HCPs who are defined as ‘active’ attendees, often called ‘faculty’, i.e. members and national association members (and consequently their who will speak, present or serve another specific function at a third- members) of EDMA and Eucomed. They must also be adopted by any party organised conference, will still be eligible for direct sponsorship non-European affiliate company in relation to direct sponsorship of NOVEMBER under specific rules. European HCPs. 25 \ Medical-device companies will still be permitted to directly sponsor It should be recognised that there are a significant number of med- HCPs to company-organised training activities if the strict criteria out- ical-device companies that are not members of either EDMA or lined in the code is adopted, the rationale being that industry has a Eucomed and therefore these codes cannot be imposed on them. responsibility to train HCPs on the use of their products and relevant EDMA and Eucomed hope that their actions will be seen by the whole surgical procedures to ensure maximum safety for patients. Attend- industry to create greater equality. Some members may elect to resign ance at Satellite Symposia organised on the peripheries of a third-party their membership to avoid the requirement for code compliance, the organised conference does not meet the criteria for direct HCP spon- impact is yet to be fully realised. sorship unless the HCP is faculty. As always, the recommended steps are that medical education confer- ence organisers dialogue with their industry partners to create a frame- OPEN DIALOGUE work and offering which works for all. It is even more important at this time that medical associations have an open dialogue with the commercial partners in their sector. It is in the interest of both parties to ensure that medical conferences attract qual- ity science and research and that the professional community which This article was provided by the International Association of Professional Congress attends is robust and reflective of the sector and relevant specialities. Organisers, author Caroline Mackenzie, Global Association Partners, on behalf of IAPCO. IAPCO represents today 117 companies comprised of professional congress EDMA and Eucomed, and their members, are still entirely commit- organisers, meeting planners and managers of international and national congresses, ted to supporting CME for HCPs. Many medical-device companies are conventions and special events from 41 countries \ www.iapco.org making funding available through indirect sponsorship to hospitals, medical departments and clinics or through support grants made direct to Healthcare Organisations (HCOs). This is an opportunity for med- ical associations to secure funding in support of delegate attendance if

THE EUROPE ISSUE 26 \ BOARDROOM MAGAZINE ket circumstances. applicable and versatile to the differing mar- association, while at the same time making it that leverage the collective knowledge of the that and they devise targeted programmes ments that their members areoperating in, they be mindfulofthe differing environ such markets/regions, it is imperative that As associations derive memberships from networked andfast-evolving. at the and, and development, same time, it is markets/regions of socio-economic vibrancy opment. The world is made up of varying ing for knowledgeandprofessional devel (ii) conduct appropriate education train- and build and sustain relevant membership; and Two keyobjectives ofassociations are: (i) to nowadays? a market/region-centric approach associations are compelled to take In what ways doyou think An Opportunity forAssociations Aloysius Arlando, CEOofSingEx Holdings,whichcomprises several meetings Exhibition Centre, was elected AIPCPresident last July. ThisSpecialEurope entities includingthemanagement oftheSingapore EXPOConventionand issue ofBoardroom istheopportunityfor him to share hisinsights onthe need to take aregiocentric approach whenitcomes to associations in Regiocentric Approaches general andassociation meetings inparticular. - - of all of this will vary. The solutions may be though professional development, the extent tory practices, infrastructure, industry and different regions,bethey regula- advocacy, faces common throughoutare generally the Interestingly, the challenges an association address thesedifferences. attune fering regions to and programmes in the different needs of members from dif- To doso, associations need to be well-versed if the association brings valueto members. Membership in associations can only grow base? the onlyway to expand amember’s Have regional opportunitiesbecome ciple of‘differentstrokesfordifferentfolks’. In short, associations must practise the prin- so doing strengthen their membership base. lenges a marketorregionundergoesandin responsive tothe vant and changes chal and This ensures associations continue to berele- Interview RémiDévé - new businesses jobs emerging and through In today’s evolvingworld, we are witnessing so? can convention centres helpthemdo achieve sustainable growth andhow How doyou thinkassociations can members. ciations - to be avalued‘glocal’voice for their lenges. Therein lies the opportunity for asso of region-specific solutions to common chal their members propel the and development itas as a global bodyhelp give confidence to forms and active chapters, so that their grav- regional groupings through regional plat - Associations will needtoembracethese to rallyaddressthosechallenges. uation and the supporting groups they need best the regional/market dynamicsof the sit lie among the regional memberswho know more often,the vastly differentand solutions similar but the execution of the solutions is - - - © SAMUEL ZELLER - POLAND in evenmoreintoregionaldevelopmentsand ready. This is why associations need to plug future- relevant and work onbeingadaptable, sustainable growth, they have to consistently ies of expertise. For associations to achieve related orcomplementaryindustries or bod ment thrive when there’s convergence among nities for business professional and develop Associations are nodifferent. New opportu- propositions. and jobsunless they transform their value is going toeradicate a varietyofbusinesses solutions. At the same time, the digital economy needs anddeliverhighly customer-centric gain intimate understanding ofcustomers’ nity-builders as businesses intensify efforts to commu- as wellnewroleslikebloggersand omy. We can expect‘airbnbs’ more‘ubers’and disruptions broughtthe aboutby digital econ- - -

socio-economic programmes forthe local and community groups; and conduct suitable vant content; connect with industry leaders associations can tap on to help curate rele- industry networkswhich community and exhibitions. They are a well-spring of data, attend variousmeetings,conventionsand all industries and regions the world overto ers as they bring together participants from effort. They are in fact community-build- ciations in this growth transformation and Convention centres are partners for asso members’ development. new breakthroughs in association work and cross-fertilization of ideas and knowledgefor enable ingly variedmembership base and pertinent solutions that address their increas in the meetings industry so as to bring about partner adjacent associations and keyplayers - - tion arecertainlymutual. are in. The benefits of such a closer collabora- nomic and social development of the city they enhances the value centres bring to the eco help associations asit be relevant grow and community. It is in the interest of centres to [email protected] \www.aipc.org professionals worldwide. involvement of more than900management-level leading centres in59countries with the active Centres, represents aglobal network of over 185 AIPC, the International Association of Convention THE EUROPE ISSUE MEDIA PA RTNER -

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T: E: [email protected] ORGANISED BY: HOST SPONSORS: 28 \ BOARDROOMSpecial features include: MAGAZINE or trade organisiations professional, medical,scientific, educational associations, societiesorfederations from educate andsupportpeoplewhowork for This event isspeciallydesignedto executive? Are you an association

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Weren’t we one big family not so long ago? One big happy family that got together after WWII? Good guys and bad guys united, borders disappeared, passports became unecessary, and currency conversions were a thing of the past… And they lived happily ever after. No they didn’t. In this article I want to talk about why, from a cultural perspective, Brexit happened. And why they possibly shouldn’t have joined in the first place.

Words Chris Smit

THERE’S NO SINGLE EUROPEAN CULTURE The UK (together with Denmark and Ireland) only joined the then EU on January 1, 1973. These countries are also individualistic (but all nine For Europeans this does not come as a surprise: there is not one, and countries differ on all other three dimensions).

one only, European culture. You probably have heard of the joke about 2017 Americans: “today is Tuesday, so this must be Paris.” Most non-Europeans As of 1981 countries like Greece, Portugal, and Spain joined the union. go to ‘Europe’, they don’t go to France and Italy. They go to Rome and These countries are all more collectivistic than the original nine. Paris. Europe is one big continent with different places to visit. Austria, Finland, and Sweden joined later (individualistic countries), followed in 2004 by another 12 countries one by one. Most of them While in actual fact, Europe is, culturally, the most diverse continent NOVEMBER having a collectivistic culture. All in all, in a time span of about 50-60 on the planet. Yes, Canadians are different from Americans, but overall years, six or nine individualistic countries were joined by a number of North America is much more homogeneous than Europe. 29 \ collectivistic countries. The same goes for Asia. Of course there are differences in culture Trade agreements tend to work better between individualistic coun- within Asia. There are differences in language, food, customs, etc. But tries than between collectivistic countries (example: NAFTA versus the cultural differences are smaller intra-Asia than intra-Europe. Merco-Sur). And the two economic (and collectivistic) giants India As far as cultural dimensions is concerned Europe has it all: and China seem to be light years away from a mutual trade agreement. ¬¬ Low and high hierarchy BACK TO BREXIT ¬¬ Individualistic and collectivistic nations The above context is essential to understand the initial success of the ¬¬ Goal and progress driven countries EU compared to the current shrinking and crumbling it seems to ¬¬ And countries with few and many rules (or low and high undergo. predictability) To simplify things, let’s look at the following table that gives an idea WHAT MADE THE EU THE EU? on how European countries score on the first four primary dimensions of culture. As of 1950, the European Coal and Steel Community began to unite European countries economically and politically in order to secure GERMANY FRANCE THE NETH- UK UNITED lasting peace and economic prosperity. In other words, the initial EU ERLANDS STATES was founded as a marketing deal between countries to secure trade and HIERARCHY Low High Low Low Low economic growth. INDIVIDUALISM High High High High High

The six initial countries that founded the EU in the 1950’s (Belgium, GOAL High Middle Low High High the Netherlands, France, Germany, Luxembourg, and Italy) all have ORIENTATION one cultural dimension in common: all six countries are individualistic. PREDICTABILITY High High Middle Low Low

THE EUROPE ISSUE 30 \ BOARDROOM MAGAZINE ments between the the EU and UK. There arestill uncertainties. many I can’t lookinto the future when it comes to the final (trade)agree- THE CULTURAL COMPETENT APPROACH natural. ‘fit’, andthe fit between the UK andthe US is culturally much more Between many ofthe current EU countries there is no naturalcultural UK. Alsoculturally. Brits, To many they are not really part of Europe. It’s Europe and the I asked her if she realized what she’d said (someone fromEurope;me). got someone here from Europe who forgothis adaptor.” When she hung up, laptop. My contact person called the hotel reception and asked wherebydon I had forgotten to bringmyownpoweradaptorfor towards the west than towards the east. I once did aworkshop in Lon- UK and the United States. The UK has ‘naturally’ always looked more The other thing that hopefully jumpsout is the similarity between the the board. mon is their individualism. For all other dimensions it’s really across As you can see the only thing that the European countries have in com- “we’ve countries. So bepreparedto give inonthe offer you’reputting forward. competition is a keyword in the UK more so than in other European is awesome and your service is simply great won’t hurt. Let them win: lying aboutyourproduct or service. But mentioning that your product You should too. Exaggerate: exaggerating is something different than sold to. But Brits Americans) cansellrefrigerators (and to penguins. you want and what you can deliver. Sell: not every culture likes to be Be direct, come to the point, don’tbeat about the bush. Tell them what find plentyofexamples). means it’s yourfault (try to Google “British understatements” understatements. When aBrittells you “I’m sure it’s my fault” The Brits speak aso-called“codedEnglish”; inother words, they speak in follow inordertodobusinesswiththeBritsspecifically. However, there are some cultural competent strategies that you can [email protected]. Get intouch with Chris at culturematters.com orwrite hilanemailat Want tobetter understand different cultures and learn how towork with them? he actually andyou’ll A CITY IN TRANSFORMATION A CENTRE TRANSFORMED

Following a $397 million investment, the Adelaide Convention Centre is Australia’s newest, most versatile and technologically advanced venue. Comprising three distinct yet seamlessly integrated buildings, the Centre is the pinnacle of innovation and flexibility. The new East Building, launched in August 2017, features a state-of-the-art Plenary which can be subdivided into more than 15 different configurations.

The Centre is positioned at the heart of the Riverbank Precinct, which is in the midst of a multi-billion-dollar rejuvenation, and sits adjacent to BioMed City – the largest life and health sciences cluster in the Southern Hemisphere. The Riverbank is where the city’s cultural, sporting, education, medical, conference and entertainment zones merge, making Adelaide Australia’s best connected business events district.

Adelaide. Australia’s Convention City.

+61 8 8212 4099 | [email protected] | adelaidecc.com.au 32 \ BOARDROOM MAGAZINE DESTINATIONS have efficiently adapted. changes, towhich some increasingly rapid economic destinations are facing unstoppable globalisation, With aseemingly have efficiently adapted. changes, towhich some increasingly rapid economic destinations are facing unstoppable globalisation, With aseemingly DESTINATIONS

33 \ NOVEMBER 2017 34 \ BOARDROOM MAGAZINE

WORDS NIESET LANE legacy, they alsoimpact their own. places at the sustainability forefront, ensuring associations not only help with the city’s green a Garden” since athirdof the island iscovered ingreenreserves and rainforests, Singapore of agood host: global connectivity, diverse event spaces, top-notch hotels. Known in asa“City a small freetrading port into amodern metropolis. The gateway to Asia hasallthe makings In just five decades, the city-state of Singapore has done a complete 180,transforming from Legacy inSingapore Establishing aLasting BOARDROOM LEGACY SERIES WHERE THEY’RE HELD.WHERE THEY’RE LEGACY INTHECITIESOR REGIONS HOW CONGRESSES LEAVE ALASTING DEEPER JOURNALISTIC DIVE INTO WHERE BOARDROOM TAKES A “ they can get agrasp of the city all on their own. can not only get around quickly and easily, places everything at arm’s reach, sodelegates chatting with. Even better, the compact city ting that’s justasinspiring asthe experts they’re destination. bank andattracting associations tothe ways Singapore isbuilding up its knowledge Forum onSustainability 2017are justafew Asia Pacific Conference 2017 and Education the annual Singapore MICE Forum and UFI’s resource capital. Events andplatforms such as quickly gained areputation asAsia’s MICE and international associations, Singapore has Being home tocompetitive MICEcompanies organisers with event traffic intelligence. Centre usesWi-Fi data analytics toprovide Suntec Singapore Convention and Exhibition make data-driven decisions. One example: based technology tohelp event organisers Robotics Expo. Singapore even uses its home- printing event, and the Singapore International Singapore, the world’s largest professional 3D business events, such as Inside 3D Printing continues to attract technology andstart-up Thanks toa strong digital strategy, the city-state 99 percent of the population. world, with abroadband network that reaches second-most network-ready country inthe top-notch business environment. It’s also the Global Information Technology Report forits no. 1onthe World Economic Forum’s 2016 countries andterritories—Singapore alsoranks flights from 380 cities in80international Singapore Changi—which offers 7,000 weekly boasting oneof the bestinternational airports, Connectivity hasits perks. Inaddition to Gateway Asia to exchange knowledge, they candosoinaset city where delegates cannot only share and on Singapore’s legacy asaforward-thinking that are building aknowledge-based economy offshore marinescience ordigital technologies, S passion in very diverse fields, such as on acan-dospirit. It’s thistypeof but Singapore isacity that thrives That’s astrongstatement tomake, ingapore -Passion madepossible.” THE EUROPE ISSUE -

35 \ NOVEMBER 2017 BOARDROOM Singapore Stats ¬ ¬ ¬ ¬ ¬ ¬

¬ ¬ ¬ ¬ ¬ ¬ LEGACY

flight ofSingapore 4 billionpeoplewithina7-hour ries into ChangiAirport international countries andterrito weekly flights from 380citiesin80 Over 100airlinesoffering 7,000 people Event space for 2,000to 20,000 Over 1,700venues Singapore More than7,000MNCsoperating in organisations More than150international SERIES research, urban development andgreen growth. a smarteco-city and world leader interms of third green cover, Singapore paves the way as As the greenest city inAsiawith almostone- Green Growth liveable cities inthe world. vative urban design tobecome oneof the most transformed over the past40years, usinginno- witness first-handhow Singapore has physically Urban Redevelopment Autority’s City Gallery to one of these very tours, asvisitors head tothe Singapore isbuilding at home can beseenon One of the best examples of the legacy that both inthe boardroom andonthe city streets. 360-degree experience, with cultural immersion heading toSingapore canalsooffer delegates a great draws tothe city-state, but associations Accessibility andawide array of venues are two lack of available venues.” Singapore is cost-effective, easier to reach andhas no were looking at other countries, but weshowed that visitors,” explained co-organiser Albert Causo. this yearinnumberof attendees with over3,000 ics researchers, inlate-May. “We broke therecord later), the premier international forumforrobot- the annual ICRA 2017 conference (more on this After five yearsin the making, Singapore hosted - constraints toholdus back.” what’s possible anddidnot allow because wepushed thelimits of reans are where weare today reality. Singapore and Singapo- pore and turn possibilities into do this successfully from Singa- clear signal that companies can “It is timely tosend astrong and Board, inarecent statement. the Economic Development Beh Swan Gin, Chairman of impact inAsia,” explained Dr. tions that willhave astronger new products, services andsolu- companies are seeking tocreate ticular, local and international will be ledby innovation. In par- ment-driven economy toonethat from being primarily an invest- “Singapore is making theshift “We even deeper level. EU and ASEAN—the relationship just went to an pore free trade agreement—the firstbetween the for European SMEs, and now with the EU-Singa- Network in2015,it opened up atonof options SingaporeWhen entered the Enterprise Europe this presents awealth of business opportunities. growing operation. ForEuropean organisations, lion, putting Singapore at the centre of thisrapidly nomic block with a population base of 600 mil- By 2050,ASEANwillbethe world’s largest eco- the world. ond busiest portandthird largest financial hub in trade openness, thankstobeinghome tothe sec of easeof doing business andthird globally for city. The city-state ranks amongthe top in terms than 11,000 companies setting up shop in the that places high focusoninnovation, with more developed a modern service-based economy At the centre of the ASEANregion, Singapore has ble andefficient transport. with solutions like vertical farming andsustaina- change, scarcity of foodandwater, andenergy The city-state istackling global issues like climate spotlight asaglobal inspiration hub. transformation and place the city-state in the the next three years, which willpromote digital pore invests 11.5billion eurosintoresearch over here. Allof thisispartof agrander plan asSinga- state andothers who plan ondoing business that willleave alastinglegacy onboth the city- they needtodrive forward innovative projects data portal,start-ups caneasily access the data Thanks tosolutions like the government’s open- venture capital funding. status twoyears ago, attracting 1.6billion eurosin passed its Asianneighbours gaining Silicon Valley euros in144start-ups. Singapore haseven sur- Research Foundation investing over 25million nect citizens andbusinesses, with the National Singapore isusingtech-based solutions tocon- start-ups. Aspartof its Smart Nation Initiative, pore isquickly stepping up asthe new hub for markets like China, Indonesia andIndia,Singa- Strategically placed at the crossroads of Asian Capital? The Next Global Start-Up - W “ disability. million children around the world living with a and solve real-life development goalsforthe 150 robotics could assistwith paediatric therapy her presentation, the professor examined how the globe toshare about international issues. In from Georgia Tech in the United States, crossed keynote speakers, such asDr. Ayanna Howard ference alsodrew a wealth of talent tothe city as at the National University of Singapore. Thecon- bot interaction at the Advanced Robotics Centre mous drivingdemos andexamples of human-ro- already underway inSingapore, catching autono- to experience first-handsome of the projects Participants joined localresearchers andexperts shops, tutorials andtechnical tours. sessions, aswell asattend anumberof work chance topresent their work during interactive event, 57authors from around the world had the around the globe. Over the course of the five-day technology when it comes tosolving problems highlighted the value of robotics andautomation vation, Entrepreneurship, andReal-World Solutions,” conference. This year’s theme centred on“Inno- Expo &Convention Centre forthe ICRA2017 the 120,000-square-metre Marina Bay Sands over 3,000delegates gathered inSingapore at On May 29, 13prominent robotics experts and Automation Society's flagship conference. was chosentohostthisyear’s IEEERobotics and generations. It’s nosurprise,then, that the city create a sustainable world for current and future on the hunt for innovative technology that will population anddecline inyounger people andis the many societies that faces the issue of anaging care, defence andmanpower. Singapore is one of ogy asaway toopen up opportunities inhealth- Singapore are turningto thisinnovative technol- of viewing robots asareplacement, countries like shortage of labour toanageing society. Instead technology to solve world-wide problems, from Building aSmarter Nation Case Study: ICRA 2017\ are looking torobotics andautomatic as entrepreneurs andpractitioners ping up inlectures andconferences common question that keeps pop- ill robots replace ourjobs?” Thisisa - them tofindeverything theyneed inoneplace.” cialized later. For potential investors, it’s easier for capable of building something that can becommer- other players likeinvestors andresearchers whoare whole conference was agood venuefor themtomeet entrepreneur start-ups to showcase their projects. The year inSingapore andselected quite afew robotic University. Aerospace Engineering,Nanyang Technological ics Research Centre, School of Mechanical and Albert Causo, aresearch fellow at the Robot - also focus oninnovation,” explained co-organiser it’s focused onacademic output, but wewanted to “Normally with this type of academic conference, tion andcommercialization of innovations. Singapore asareference site forwide-scale adop- tial tobeput touseinreal-life scenarios, using showcase innovative ideas that have the poten- only gain andshare knowledge, they could also of robotics. Delegates had the opportunity tonot establishing alastinglegacy inthe life-saving field conference directly impacted Singapore’s goalof also looking at the city’s livinglaboratories, the By coming together topresent these ideas while ALSO ON INNOVATION ACADEMIC OUTPUT BUT FOCUSED NOT ONLY ON THE ICRA 2017 CONFERENCE “We triedtointroduce newideas this BOARDROOM LEGACY SERIES\ SINGAPORE THE EUROPE ISSUE

37 \ NOVEMBER 2017

are basedinSwitzerland.There is even a sound technologies for environmentally tor of - many the companies most renowned tions to be innovative inthe cleantech sec provides a permanent incentive for corpora- tive environmental legislations, Switzerland With one of the most advanced andinnova erning theuseofnaturalresources. been committed to sustainable policies gov- and has long landscape planning, port and recycling and waste management to trans- outstanding record inavarietyoffieldsfrom cleantech cluster is very strong, boasting an set up industrial hubs. Switzerland’s Today in various parts of the country, helping to water power technologies being developed first with industrialized nationsworldwide, nologies. The federal republic was among the sound tech leading roleinenvironmentally has life, Switzerland long beenplayinga has environment become part ofeveryday An eco-friendlycountry where care for the environmentally soundproducts, thedecrease inmaterials usage andwaste, environment. Cleanenvironment. technologies particularly deal of withthedevelopment technologies whichaimto protect andmaintain natural resources andthe Switzerland istoday leading andmarketing thedevelopment ofcleantech the reduction consumption. ofenergy Andwhat youmaynot knowisthat Also referred to asclean technology, pertaining to renewable energies, energy efficiency, energy efficiency, energy energy storage andmobility, cleantech designates A Pioneer inCleantech products intheglobal marketplace. andservices - - - Switzerland as yournexthost Switzerland for yourevent. aspect into your meetings, should you choose The good news is that you can include this ronmental criteriaamajorfactor. top-ten cities for quality of life – with envi- Bern, andGenevaallrankamongthe world’s pollution; and environmental and Zürich, mate change,depletionofnaturalresources of the research the in and battle against cli versities institutions and are atthe forefront hydroelectric power production; Swiss uni- accounts for about 30% of Switzerland’s ples speak for themselves: the Valais alone sidered as a cleantech pioneer. Some exam - In this can reallybecon- Switzerland regard, Switzerland. tech companies and research institutions in strengthen the innovation capacities of clean- vision a series and of objectives designed to in 2010,government which came upwith a implemented, that was set up by the federal Swiss Cleantech Masterplan, currently being Switzerland Words RémiDévé - Schweiz. are alsopossible through Energy Zukunft wasteand processing andrecycling facilities stations, water purification drinking plants, the Alps. Guided visits of renewable power spiring Grimselwelt complex in the heart of welcome organised groups, like the awe-in- of hydroelectric A number power facilities solar-powered boats on LakeGeneva. and cable cars and funiculars in the mountains its and event venues – fromcity trams to facilities indeed makeinteresting site vis- friendlytransport Various environmentally www.MySwitzerland.com/meetings [email protected] \ destination: T. +32 (0)2 34583 57\ More infoonSwitzerland asaconvention DESTINATIONS \SWITZERLAND

39 \ NOVEMBER 2017 40 \ BOARDROOM MAGAZINE Pacific Association for the Study of the Liver the (APASL), largest and some 140 port-related businesses in 90 countries, and the Asian bours aglobalalliance (IAPH) of ports, representing some 180 ports their next conference: the International Association of Ports and Har Two internationalassociations have also recently chosen Baku for the IslamicSolidaryGameshavebeenhostedsincethen. colourful sports celebration, the preliminary Formula1 Calendar or giant wooden ‘cocoons’. first The very European Gamesinhistory, a sector, starting with an award-winninginternationalairport and its the rest invested of the in the country gradually meetings industry destination renowned inthis context. The following yearsBakuand in Baku2012, has for sure been animportant step to making the fairs from mid 1990s on, the Eurovision Song Contest, which was held regional conventions,sporting contest, cultural conferences and trade and Bakuin particular to the world. Ifhas Azerbaijan been ahub for broadcasted theand skillscompetencies and of the country ingeneral may say –is a big mega eventthat boosted infrastructure development Like inSouthAfricathe and World Cup,allthat it has taken –ifone association destinationinananticipatednon-oilworldeconomy. compete on the international scene, having all it takes to be asuccessful thanks to a great development of the is country, Azerbaijan ready to hub, aplace where trades of allkindsweremade.Centuries later and centuries. Throughout the history the country has served asabusiness transit key point alongthe RoadinEurope-Asia famous Silk trade for Long known for its rich oil and gas resources, Azerbaijan has been a When itcomes to association andassociation meetings, Baku isnot the first up its sleeves andinitiativesup its coming sleeves from private organizations like myhost as Idiscovered late September, thecapital ofAzerbaijan hasmanyassets PASHA Travel are ensuringthat thedestination stays competitive inthis a clear-cut identity, especiallyonaninternational However, level. name that comes to one’s mind.Maybeit’s because thecitylacks An Association City in the Making ever-competitive world. Baku Words RémiDévé - and agriculture to advanced high tech parks and bio tech, just to name a few. ” and agriculture to advanced high tech parks and bio tech, just to name lightvarious clusters will alsosee the of day,fromtraditional petrochemicals million tons development, of cargoand1million this TEUevery year. With Port host of the greater of Baku. Baku In a few and the years, it will handle 25 Alat Free Trade regard, I’m a great advocate for the In this Zone, part of been made todiversify economybased on anddrivethe value-added services. solelythat relying anda strategic on oilandgas will lead to nothing shift has will play a role in the growth of Baku: “The governement has recognized tiated and won the bid to host the conference, is confident the event Dr. Director-General Taleh of Ziyadov, the Port of Baku, which ini - make association conferences like oursmemorable events.” As fartunities. knowledge andskills as to IAPH is concerned,Baku has all the place to doso, as it’s not yourtypical port and offers great storytelling oppor- trade perfect links,Baku is world. the and hearportexperts all overthe from contributions regional ports and Belt, “One One Road”initiative to the of the sector, discussticipants will learnaboutnewtrendsofthe implications and is ‘Portstheme of Future: Building Hubs, Accelerating Connectivity’ and par- from aseafront of the and notonlyperspective. world, 2018, continues to play its critical role of a hub port connecting all parts been completelyredesignedbythe time the conference opens inMay East and West, and to which extent the Port of Baku, which will have was an importanttradingpost Azerbaijan on the Silk Road,linking IAPH ManagingDirector, Dr. Patrickexplained how Verhoeven, create improvedtreatmentmethodsformillionsofliverpatients. scientific that body upholds the standards andprofession, research and saysVerhoeven. “The conference fortification walls dating back to the 9 definitely a must-do:it’s the oldest part of Baku andis surrounded by baijan. Awalkinthe a UNESCOWorldHeritage Site, is Old Town, modern might be a cliché, but it’s particular true of the capital of Azer- say that a destination is new, traditional and a combinationofoldand Baku, indeed,is a wonderful city with an amazingatmosphere. To urbanandmeetings infrastructure...Sea, state-of-the-art and delicious cuisine.” seaside locationhistorical and cultural Caspian on background,unique the a rich perfect opportunity to introduce Baku as a great destination with the is here. The conference there will also be kind of knowledge that a lot about the It says science. advancement andeducation latest scientific ofhepatology the promotion of place for the Baku is recognized as the be present and I’m thrilled sadly study of liver ofthe will field no existing treatment yet. All stars in the on liver diseases. We will specifically focus onis Hepatitis Delta, to which there to exchange research, discuss outcomes, andinteract colleagues, focused with as medicalcore rightplatform specialty and willofferparticipants the tology She said : “Theconference growing demands of hepa is intended to meet the siasm andexcitement. wonthe with Travel, bid for,Icouldalmosttouch PASHA her enthu the host organizer of the forthcoming conference, which she, together of the Azerbaijan Gastroenterologists and Hepatologists Association, ferent perspective. When I met with Dr. Gulnara Aghayeva,President anticipated attendance of 2,000 pax, but with, obviously, a totally dif- on Hepatitis Azerbaijan Delta, hosted by APASLin June 2019, with an This drive is also what willbediscussed atthe Single TopicConference th century - the streets inside the - -

your nexteventanditsitsjusttoBakuCongressCentre. their minimalist feel. It is definitely a venue youhave to consider for ings. The architectural facilitiesdesign and with are simplyamazing, modern Baku,which hosts international events and governmentmeet- atrulyarchitectural Center, ZahaHadid, of masterpiece landmark and to the city, andunusual venues. I personally likedthe Aliyev Heydar like JWMarriott Absheron Baku andits beautiful almost 360 views which can accommodate up to 3,500 people, top quality hotels, brand new BakuCongress Centre by Austrian architects Coop Himmelb(l)au, try -somearchitectural gems like the Aliyev Center, the Heydar brand- and regionalhub:it boasts some ofthe best infrastructure in the coun- Like you wouldexpect of any capital city, Baku is a booming national feel verywelcomedandeverybodywilltrytomakeyouathome. multicultural hospitable, peace-loving and – youjust ety areamazingly the-more-striking contrast. I also can testify that local people andsoci constructions of your typical Middle-East metropolises, making an all- more contemporary skyline,which will remind you of the more recent hamams everywhere! Then there is the waterfront promenade andthe coming from the Caspian Sea andthere are traditional tea houses and historical core ofthe city have been designedtoblockstrong winds [email protected] /www.pashatravel.az Aziza Seyidova, BusinessDevelopment Director /T./ +994502560015 More information DESTINATIONS \ BAKU -

41 \ NOVEMBER 2017 WILL AMAZEYOU AZERBAIJAN 42 \ BOARDROOM MAGAZINE HEYDAR ALIYEV CENTER non-profit status, theproject isdesigned tion Bureau. Aprivate initiative witha with thecreation oftheBaku Conven- are going to take thingsto thenext level But what isofimportance here isthey Azerbaijan for yournext conference. the way, shouldyouchooseBaku and step canshop, assist they of youevery accommodation. Acting asaone-stop visa supportto transportation andhotel ners, from congress organisation and extensive network ofprofessional part offer customized thanks to its services, is quite uniqueinthesense that itcan the Ovation Global DMC, PASHA Travel ICCA memberandastrategic partner of The onlyPCO inAzerbaijan that isan How PASHA Travel Can Help - unbiased advice because weworkon tality. Asa‘one-stop shop’, wecan provide structure knowledge and a can-do men- offer, thanks to our connections, ourinfra- need to make thebestuseofallthatison partners giveyouthesupportthat to make sure thatthecityanditsmany transport suppliers, etc., ourambitionis DMCs, stage managementcompanies, Convention Bureau thatgathers hotels, and weunderstand WiththeBaku that. with many puzzlepieces to put together highly complex multi-stakeholder project Bureau, says:“Organising anevent isa and initiator ofBaku Convention Chief Operating Officer of PASHA Travel Florian Sengstschmid,tional events. to facilitate theorganisation ofinterna - impossible anywhere else.” hesays. an experience that would have been realize that by coming here they will enjoy of eachworld.Associationschoosingus actually meansthatwecan offer thebest inEurope? BeingatacrossroadsEast, belong to? Are weinAsia,theMiddle does Azerbaijan stand for? Where dowe opportunity andnot alimitation. “What tity to manypeopleyet isactually an Azerbaijan don’t haveaclear-cut iden- Florian adds that the fact that Baku and information.” provide realistic, relevant andup-to-date nation better thananyoneelseandcan and ourteam members knowthedesti- behalf ofthewholemeeting supplychain DESTINATIONS \BAKU

43 \ NOVEMBER 2017 44 \ BOARDROOM MAGAZINE are also high on the list of French priorities. VEGEPOLYS, located in initiatives Environment-friendly and corporate social responsibility development. timedia, life sciences, energy, water management, risk and sustainable a hot-spot fordirect jobs in the latest scientific research in ITC, mul- Europe, with more than 5,000 students and researchers. It is currently and Cannes, is the largest technical cluster in France and the whole of tors in the Hauts-de-France region. Sophia Antipolis, between Nice hard at promoting the growth of the biology, health and nutrition sec tech transfer and business development inlife sciences sector, works In Northern France, Eurasanté, the agency dedicatedto development really comeasasurprise. care professionals to Paris for the second time in August 2019 doesn’t Cardiology (ESC)will bring its annual congress and its 33,000 health ecosystem.veloped Inthis context, the fact that European Societyof the country on the world map,with Paris and Lyonleadingawell-de- companies in the life sciences sector, has been instrumental in putting 400 biotech companies; France-Biotech, the association of French achieved within the life sciences field. France counts approximately ogy developsappliedapplications advances based onthe fundamental If life sciences biotechnol shouldbe morefundamental, presumably groups showingatruesenseofinnovationallaround. such as Imaginov et Eurobiomed contain within them multiple sub- France is a champion in multiplyingits innovation nodes.Clusters changes, to whichithasefficientlyadapted. The reinforcement ofits many from allcorners France oftheplanet, isfacing increasingly rapid economic What You MayWhat Not Know With aseeminglyunstoppable globalisation andthefierce competition competitiveness clusters istestament to thecountry’s commitment to research and reflects acreative way ofthinkingabouttheeconomy. About France Words RémiDévé - - - well asitstruecommitmenttoresearch andinnovation. will showcase the best of the the world’s and region’s technology,as Conference, which will take place in Lyon in 2018 for the second time, nations forcommunications networks. The 27 or Images et Bordeaux, réseaux in Brittanythe and Loire desti Valley petitive cluster for photonics and laser technology companies based in creation and distribution of digital content, Route des Lasers, a com- innovation clusters, such as Cap Digital in the Paris region for the to digital development. The French digital economy is boosted by five the last five yearsaquarter of France’s economic growth was attributed itiveness. The country has the third-largest ICT sector in Europe and in Digital innovation and ICT also play a definite role in France’s compet world, lastOctober. Conference, the largest network ofocean energyprofessionals in the jects. As a matter of fact, the city just hosted the Ocean Energy Europe private research facilities working together to givebirthpro- to major industry is stepping up a gear, with industry players and public and 3,500 delegates. In Nantes, the Marine Renewable Energy (MRE) Congress has chosen the city for its 2022 conference, with an expected plant cluster since 2005: July no wonderthe International Hortical the Loire Valley near Angers, has been recognised as the international More infoonFrance asan association destination: www.meeting.france.fr th InternationalWWW - -

© NIL CASTELLVÍ - PARIS, FRANCE to everybody. Paristional events, ConventionCenter ispart ofalarge-scale renovation effort that willturnthe complex into aversatile space open hall of25,000sqmunder an immense glassroof. Nested inParis expoPorte deVersailles, a 220,000sqm site knownfor its interna- When itopensinNovember2017,Paris Convention Center willbeable to accommodate as manyas5,200peopleinahighlymodular Paris Convention Center, ahighly anticipated venue DESTINATIONS \FRANCE

45 \ NOVEMBER 2017 46 \ BOARDROOM MAGAZINE for International Conferences east andwest, where theancientandmoderncollide. Thelongest inhabited city on the globe—with a history spanning ahistory city ontheglobe—with back 3,000years—Israel’s capital Sitting at thecentre oftheworld,Jerusalemisseenasmeeting pointof is not onlyaholyplace for three oftheworld’s majorreligions, it’s alsoan A Growing Hub evolving association destination.evolving Jerusalem Words LaneNieset

© DAVID CIT sity (ranked 23 sity (ranked ting-edge research from the Hebrew Univer in the HolyCity. Thanks to the help of cut mon, more than two millennia when King Solo and has an academic heritage spanning back Jerusalem is home to 17 academic institutions OF ACADEMIC HERITAGE TWO MILLENNIA entific international associations attracting ferences, with Israeli representatives of sci down astrongfoundationforfuture con- medical world—Jerusalemhas started laying the latest breakthroughs emerging from the ities—blending scientific knowledge with endless amount of collaboration possibil image processing. Thanks to the seemingly ical and innovation, computer vision and academic research, biotechnology and med standing out in the global arenain terms of Jerusalem is playing on these strengths, medication tomedicalmarijuana. that explore everything from Alzheimer’s inventions; and4,000 research programmes Laureates; 10,000 nearly patents for 2,600 as afoundingfather,it also boasts eight Nobel count the father of physics, Albert Einstein, tion institutions. does the Not only university percent of the world’s 26,000 higher educa- Rankings report and sits among the top one ranks no.1 in the 2018 QS WorldUniversity nological hubin2015. Hebrew University Jerusalem the world’s top emerging tech There’s a reason why Time Magazine named of theHebrewUniversityJerusalem. President Professor Menahem Ben-Sasson, basic explains and applied sciences,” to the ities diverse ranging arts and human- fields, fromthe students have made world-class contributions in to succeed. In turn,ourfaculty best tools and the with them teachers and researchers, and toequip has made intense efforts to attract best students, the university’s administration“In recentyears, the ferences inthepastyearalone. thousands of academic leaders to global con- ing hubattracting ofacademic knowledge, Jerusalem has emerged as lead- a modern-day University Medical Center’s world-class labs, “the wisest of allmen,”builtthe Temple “the rd inthe and Hadassah world) ------number of per-capita number start ups venture and title as The high-tech hub has rightfully earned the seriously. a rich past, it takes investment in its future the capital is quickly proving that despite walking distance in the walled Old City. But Church of the Sepulchr) all sitting within (such as the Muslim Dome andChristian since it’s chock-full historic of holyand sites ising cultural destination around the world Jerusalem is ranked the fourth-most prom- START UPNATION be heldin2021,isalsotestamentofthis. Symposium onthe Cannabinoids which will of academic talent. ICRS, the International can come andlearnfromthe city’s wealth tion as a place where international industries academic powerhouse and gainingareputa- tination, Jerusalem is stepping up as a global As more associations are drawn to the des- Obesity &DiabetesType-2. BFM-SG, or the International Summit on 28 Israel, a global HealthTec conference, the European Biochemical Societies, mHealth like the 42 international colleagues to the city for events th Annual Meeting of the International Fast Facts Jerusalem ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ “Start Up Nation,” international airport,BenGurion 35 minutes (or 18by train) from Israel’s hours from Europe andRussia with direct flights between twoandfive One of the world’s mostsecure airports, people people 27 halls,accommodating up to10,000 International Convention Center with across avariety of budgets More than17,500 hotel rooms spread Over 2,000archaeological sites centres More than70museumsand90cultural nd Congress of the Federation of boasting the largest through Legacy andKnowledge in the City features. More info casing a view broader of the city and its association appeal 2018, will dive deeperinto Boardroom this destination, show This is just a smallsampling of what Jerusalem has to offer. In congresses inthecity. Jerusalem has to offerassociations planning first-hand the spirit innovative and evolving ciations for a three-day visit to show them leading figures in medical and scientific asso congresses. In October, JCVB hosted 16 key need in order to successfully plan and host the globe tothe develop tools associations has learned fromsome of the best around While the bureau is only a few years old, it tools geared towardhotel and venuebooking. up to€50,000 technological to marketingand with everything from financial incentives of other delegates than any in Israel,assisting has helped the city host more international acts Bureau (JCVB) as a one-stop-shop and ance, the Jerusalem Conventions & Visitors tance or arelookingtoboost delegate attend- For associations who need financial assis association aswellforthedynamiccity. build alegacybothfortheir edge huband opportunity to be part of a growing knowl culture as it is in business, it gives them the in the world’s holiest city that’s as rich in Jerusalem offer delegates the chance to meet history for thousands of years. Not only does that’s been the centre ofculture, religion and Europe, delegates can beexploringacity In just a few hours on adirect flight from ASSOCIATION SUCCESS INTHECITY knowledge. ing together to share medical and scientific global pioneers at local institutions, work- vation hub where delegates can learn from is showing the world its power as an inno- this type of home-grown success, Jerusalem at Hebrew UniversityinJerusalem.With autonomous driving, got its start in the halls Advanced DriverAssistance Systems and which pany, develops vision technology for for $15 billion. The Israeli technology com- city itself: in March, Intel acquired Mobileye best examples of success sprouting from the capital investments in the world. One of the DESTINATIONS \JERUSALEM on www.jerusalemcvb.com. - - - -

47 \ NOVEMBER 2017 48 \ BOARDROOM MAGAZINE How Associations Can Help dynamic areas oftheglobal economy, withmanycountries identifyingitas fact, association andassociation havebeenidentifiedashavingthe events an integral aspect oftheirnational economy. Malaysiaisnoexception, and has allthefacilties –andthedetermination –to become aworldleader. In Over thelast decades, businesstourism hasbecome oneofthemost a Country Grow full potential grow. to helpthecountry Malaysia Words RémiDévé

KUALA LUMPUR been set up to position the country as one of events destination by 2020 has and beyond, profile of Malaysia as a preferredbusiness a strategic Events Roadmap, plan toraise the Economic Areas (NKEA). In fact a Business of the Point Projects National Key (EPP) ism has been identified as one of the Entry business tour- (ETP), formation Programme Malaysian government’sEconomic Trans- geting more internationalevents. the Under of overall tourist arrivals by year 2020, tar- business tourism arrivals from5 to 8 per cent tors, the plans for expansion include growing already oneof Malaysia’s key economic sec events beingpartofthe strategy. If tourism is achieve this status 2020, by with business a developednationas yet andhas a goalto the However, countrydoesnotconsider itself DESTINATION EMERGING BUSINESS EVENTS from over100destinationsworldwide. 60 airlines provide direct flights to Malaysia, makes the country quite easy to access. Over omies of India,China and the Middle East, south-east Asia, between the booming econ- addition, its strategic location at the centre of leave the most visitors demanding in awe. In resources that (orangutans anyone?) will mix of cultures and a wide range of natural ness events, the country is home toavibrant in August. An emerging destination for busi my mindwhen I recall my trip to Malaysia these are someof the words that come up to Hospitable, diverse,inspirational,warm… - - Executives (MSAE)isaresponse tothe needforasingle body to pions who canhelp leverage in allkinds of fields try as a great association cham- destination, with MSAE is part coun of a broader visionthe of the formation Programme.“Therecentcreation of achieve the objectives of its Economic Trans - country’s growth and help the government how business events can playaroleinthe ministries agencies communicate and and strategic goals is to deeply engage Malaysia’s Physicians, explained how one of MyCEB’s the Malaysian Association of Rehabilitation MSAE President Dato’ Dr. Zaliha Omar, of host internationalconventions. raise its profile, aswellits ability tobidand With this Malaysia hopes development, to try through the hosting of association events. associations and, in turn, of the whole coun- impact the future growth sustainability of the work, express thoughts and debate issues that cutting-edge insights, exchange ideas, net- ation executives to join so they can access services. The idea is for Malaysianassoci through education advocacy, and advisory fessionalism of associations in the country its mission is to advance the stature and pro- Convention & Exhibition Bureau (MyCEB), utives in Malaysia. Initiated by Malaysia regulate the profession of association exec in response to the need forasingleto body Society of Association Executives (MSAE) efforts is the establishment of the Malaysia One of the most recent examples of these for internationalmeetings. the top five destinations in the Asia Pacific regulate the profession of association executives inMalaysia. The establishment of the Malaysia Society of Association - - - happened inKuching, hosted when Sarawak awareness for a cause. That’s exactly what with common interests and goals to increase Conferences and meetings also unite people medical, science, technology and much more. sectors and professional communities such as nations. Business events relate to all business exchange of knowledge and skills between found impacts that can be observed is the benefits in other key areas. One of the pro- industry has seen accelerated undoubtedly business tourism brings into Malaysia, the Apart from the strong economic growth nation’s goal.” programmes the towardachieving multiple advocacy through efforts of all ministries ness eventsshore butalsoamalgamate toour the onlynot busi helptobringinmoreinternational strong ness governmentsupport will events, the ingly being recognised as a destination forbusi information Malaysia increas andideas. With accelerating exchange of the innovation through tant role in connecting industry leaders and say otherwise: “Business events play animpor- tion & Exhibition Bureau (MyCEB),doesn’t Zulkefli HJSharif,CEO of Malaysia Conven out some strong government support. Datuk Of course, nothing would bepossible with ” shesays. country has set for itself goals the the in achieving of association executives, we will be instrumental destination. By ‘professionalising’ profession the host understanding benefits of being the of the over, it’s important forMalaysia to gain a greater knowledge andleave alegacy. After an eventis DESTINATIONS \MALAYSIA - - - - -

49 \ NOVEMBER 2017 50 \ BOARDROOM MAGAZINE during anintensethree-daytrip. hospitality of all the members of the SCB feel that when Iexperienced the awesome communities reside here – I could definitely some ofMalaysia’s friendliest prominently, work. Butmost must-do afterahardday’s the sanctuary for urangutans is definitely a to some ofAsia’s rarest wildlife – atrip to rainforest sites in the world andit is home ing, it boasts some of the most spectacular its sleeves. Its capital is laidback andcharm And it’s true that Sarawak has many assets up tion destination. positioning Sarawak as a whole as a conven- Bureau has (SCB) been putting in a lot efforts as your judgement, the Sarawak Convention just for incentives, you might want to review sought after. If you thought Sarawak was become over the last few years verymuch capital of Sarawak, the destination has Borneo. With Kuching ‘the cat city’ as the located on the world’s third largest island, The biggest state of Malaysia,Sarawakis CHARMING &CLEVERSARAWAK the 55 Convention Association)Congress. th ICCA (International Congress & - SCB is literally openingits doors tolocaland within the destination. The fact that the requiring collaborative industrynetworks efficient integrated and system of delivery, relevant industry partners to offer a more effectively are the ones who engage with that destinations that are able to compete may haveunderstoodlikenoother Sarawak immediate economic valueofabusinessevent.” impact beyondan efforttocreate sustainable the and localpartners in governmentagencies with goals, we connectnal andfacilitate associations best in each association’sto bring out the inter- various associations.ourselves with In addition We explore many possibilities when we align ally; integral global tribes of business events. to the Wegreater society. see associations as tribal our an association canhave onof impact that the recognition service, government support, andthe nation appeal, Sarawak is known forits level of COO of the SCB, explains: recently, digital economy. Amelia Roziman, opment ofwomenandchildren, and most public health, education, security, devel is given to agriculture, renewableenergy, tries the state is for. known Special emphasis ferences that are aligned with the key indus- targets association and business events con- The Sarawak ConventionBureauprimarily “Beyond the desti “Beyond the - - conservation initiatives. ing activities while globally, contributing to enhanced Malaysia’s market - oped talentand initiated education opportunities that devel of the potential needs and of the sector. It also and the local community to raise awareness memorable events, engaged political leaders show they haveallit takes to hold successful, Tribes, to campaign yet,Redefining Global the SCB is still building onunderits boldest In this regard, the ICCA Congress, which lia explains. Sarawak as a business events destination.” branding the help to strengthen and marketing of and attract moreregional meetings. It will also Sarawak as a business events friendly destination Pacific offices in Sarawak, we hope toposition as well as digital Asia economy.By having the medical, education, IT,andwomenchildren, ture, infrastructure development, urbanplanning, agricul- focus, whichincludes,renewable energy, encourages state’s special sectors which are of the “The Bureau welcomes all sectors but strongly with atwo-yearassistanceprogramme. based offices in Kuching can beprovided ations wishing to locate their Asia Pacific development is testament to this. Associ state government has identified for further foreign associations relatedto key sectors the Ame- - -

KUCHING, SARAWAK 3,000-seat plenary hall,almost3,000-seat 23,000sqmexhibitspace plenary and conventionA purpose-built centre, KLCC has a good fit witha ing supplychain. solution provider, gathering together alltheactors ofthemeet in 1999,putalot ofefforts beingmore thanavenuebutalso shadow ofKL’s iconic Twin Towers, KLCC has,since its opening boththe meetings locally industry andnationally. Sitting inthe ing, Irealized howthevenuewas instrumental indeveloping talking to Angeline van denBroecke, director ofsales&market Walking around Kuala Lumpur ConventionCentre (KLCC) and Kuala Lumpur Convention Centre, apioneer - - events anditsbenefitsbeyond tourism.” has beingactivelybuildingawareness oftheimpactbusiness Inaddition,theCentre important. supplychainisvery the industry we alsothinkdrivingprofessional development andtraining for national associations’conferences isto increase cooperation, but enhance thedestinationproposition inorder to attract more inter areas andtheEconomic Transformation Programme. Onewayto events andaligninitiativesto industry nationalkey economic growth andprofessional development ofMalaysia’s business Angeline van denBroecke said:“Weworkhard to boostthe planners. shopping mall,willact asa‘single pointofcontact’ for meeting ance, whichincludesKLCC, hotels, conference organisers, anda throughnational MyCEB,theKLCC level, BusinessEvents Alli- vention bureau. If, untilnow, enquirieshavebeenhandledat offer in Kuala Lumpur, in thechallengingabsence ofacity con- businesses to form analliance aimedto promote themeetings What’s more isthat KLCC hasrecently persuadedvarious local and concurrent events. modate large exhibitions,international association meetings providing anextra 10,000sqmofspace to comfortably accom - continue to progress andisdueto becompleted inmid-2019, the Centre, to accommodate larger Thisexpansion events. will semi-permanent multi-purposemarquee located adjacent to to agrowing demand:ithasjust reopened Hall6,its 2,600-sqm ample breakout rooms. It is also undergoing expansion to cater DESTINATIONS \MALAYSIA -

51 \ NOVEMBER 2017 52 \ BOARDROOM MAGAZINE universities. InHelsinkilast September, Iencountered doers manyvisionary For sometimenow, Helsinkihasbeenleading theway inthedevelopment Helsinkians ‘visionary doers’.Helsinkians ‘visionary ofeducation Thelevel inHelsinkialsoranks include closenetworks andflexiblecooperation between businesses and of urban infrastructure Inthat sense,youcan andpublicservices. call the very high,accordingvery to thelatest PISAresults. Thecity’s other strengths both inthemarine andthedesignfields.Let metell youaboutthem. Impacts AllAround Helsinki Words CécileKoch

© EETU AHANEN - HELSINKI SAUNA the air they breathe. The Baltic Sea not just Water is also as natural to Helsinkians as to studythisevenmore. still can happenunexpectedly, hence the need stronger winds and surprisingly cold winters the opposite. Climate change means in fact tic but it’sresearch quite nolongerneeded, decrease the ice volume and makethe arc- You might think that global warming would made inthecountry. wide production of icebreakers for instance is the field: as a result, about 60% of the world- panies are leadinghigh-quality research in for the arctic technology. com- Some major thatyou understand there is a naturalinterest lasts part ofFinland from October to May When you knowthat winter in the northern ing ‘smartmaritimeindustry’. ing to the blossoming of the now fast-grow growth of start-ups inallkindoffields,lead- Nokia hadinfact a positive impact on the can find in other Baltic countries. The fall of so much in the repairing of ships which you the shipbuilding sector for instance, and not cialization. This is a keycompetition asset in emphasis research spe development and and mous with high level of expertise and active arcticFor Finland, know-howis synony SMART MARINECLUSTER: ALEADER - - - tional company specialised in bringingdesign Wäänänen, CEO of HELLON, an interna- A visionaryFinninthis field is Jaakko out oftheordinaryinHelsinki. implementing newideas is, inthis not regard, centric approach. Using gamified ways of illustrates how the city believes in a human sinki employs a Chief Design Officer, which innovation andservices” for a better life, and it can be inspirational for life But the city wants more. ofeverydaylife world” best quality inthe CEO of HelsinkiMarketing says: “weenjoythe bought the around corner. Like LauraAalto, glasses as if they were basic warehouse dishes from Finnish drink designplatesand eat and you andI use knives andforksto eat. They the Every day, Finns use design objects like DELEGATES BETTER DESIGN CLUSTER: GETTING TO KNOW is testamenttothis. wide littering problemaffecting our waters, from Australia, which addresses the world- pure and clean - the Seabin Project,originally of water and makesure that it remains clear, in Helsinkipayalotofattention to the quality rounded bywater. No wonder that the people Wherever you are,findyourselfsur- embraces the city, it’s literally carving it. "We are interested insmart water management andFinland has definitely made some interesting advances inthefield.” , Lauracontinues. Hel- “Design is a key driver International Water Resources Association . a perfectlydesignedtrip… differently, as Laura Alto emphasized during future and having the courage to do things thinking things differently, imagining the there is more to that. Meetings design means space. It’s like using light in a clever way, but So yes,youcanbringdesign into the meeting in ordertoknowwhattheirneedsreallyare. an idea which HELLON would implement filing of congress attendees is, for example, be extended to associations as well. The pro - causes” root the ness solutions symptoms will address the butnot busi their don’t do this, If they business/activities. gain a deeper understanding own they of their or organisationspanies understand people better, about understanding people’s needs. When com had graduatedindesign. by partnering up with his former friendwho He himself implementedbusiness with design owncustomers/members.” skin oftheir by stepping into the customer/member experience which means helping our customer improve the into services. As he says: “We do service design, visithelsinki.fi More information DESTINATIONS \HELSINKI he says. And this message can Executive Director, \ meethelsinki.fi Callum Clench, “Service design is all

- -

53 \ NOVEMBER 2017 HigHligHts of Dubai association conference 11 - 12tH December 2017

Inaugural conference under the Patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai and Chairman of Dubai Executive Council

The inaugural Dubai Association Conference will go beyond traditional The second day will turn attention to providing delegates with tools methods of education to focus on collaboration and engagement. and knowledge for personal growth and development. Speakers such as Vicki Loise from Society for Laboratory Automation & Screening, The first day will focus on building and sustaining an association Debra Bachman-Zabloudil from The Learning Studio and Matthew D’Uva community and Dubai’s strong support will be on show with key leaders from International Association for the Study of Pain will discuss building from Dubai discussing their vision for the future. a career path as well as giving tips for successful volunteer engagement. Susan Robertson, President of the ASAE Foundation, will explore Dubai Association Conference is organised by Dubai Association Centre the impact of associations, while Dr. Noah Raford from Dubai Future - a joint initiative of the Dubai Chamber of Commerce and Industry, Foundation will discuss how associations and governments can work in collaboration with the Department of Tourism and Commerce Marketing together to design the future. and Dubai World Trade Centre. Another important consideration for associations – ensuring their To find out more and register: events leave a lasting legacy – will be discussed by expert speakers www.dubaiassociationconference.com including Marjan Faraidooni from Expo 2020 Dubai and Martin Sirk from ICCA.

Organised by Strategic Partner Supporting Partners on thelistcouldgo. organize meetings!)130 museums… on and pean birthplace of spas (where youcaneven spa centres,the known including Spa, Euro- most beautiful circuit in the world -two well- Spa-Francorchamps circuit - consideredthe ferences or gala dinners alike, the legendary routes, plentiful of unusual venues for con- Fagnes, 3,105 miles of signposted walking budgets, the unique biotopes of the Hautes handful ofworld-class hotels for allkindsof modating up to 1000 people in plenary, a The Palais des Congrès de Liège accom tion particularlyattractive. also the knowledge that makes the destina infrastructure to host association events but a congress, it boasts not only all necessary range of social activities to do after or before torical cities, Liège and Spa,offering a wide it comes to business tourism. With two his Brussels airport, is truly multi-faceted when of Liège, easilyaccessible from its own or driver forWalloontourism, the Province Located in the heart of Europe and astrong Located inthesouth-east ofBelgium,inWallonia, theProvince ofLiège might looking for emerging, compact, easy-to-get around destinations to host their not beknowntheworld over, butat atimewhenassociation plannersare the Province de Liège - - - events, itmight wellbetheplaceevents, to be. film projects. create jobs andattract ever moreambitious industry within the Liège region in order to lic television, its objective is to structure the of RTBF,the French-speaking Belgian pub- employees. Together with the future studios ema –with fifteen members andatotal of 250 sector - morespecifically in the field of cin gathers companies active in the audiovisual Founded in 2006, the Liège Image Cluster nificant portfoliooflicensabletechnologies. companies have been set up so far, alonga sig role in interregional projects and over80 Science Park, in this context, plays anactive stakeholders around aset theme – the Liège with a group of companies and economic combining universityscience departments moting the creation of technological clusters, (ULg) has, for instance, been efficiently pro- events they attract. The University of Liège of endeavours that are aligned to the business excellence, it boasts expertise in a few fields Province ofLiège so special. As a hub of But it’s really the knowledge that makes the Introducing Words RémiDévé - - in between. marketing to hotel and venuebookingall package, theycanassist with everything from From asimpleservice provision tothe full vice-free agency for association planners. Convention BureauLiège-Spaacts as a ser- myriad of options the Province boasts, the Should youneedhelptochoose among the human andtechnologicalresources. common strategy the and optimization of thanks to efficient coordinated activities, a to promote it beyond the region's borders, transport and logistics sector in Walloniaand a competitive cluster created to develop the Last but notleast is Logistics in Wallonia, [email protected] \business-land.be Souad Mimouni \T. +32(0)4 2379585\ Convention Bureau Liège-Spa BusinessLand More information: DESTINATIONS \LIÈGE

55 \ NOVEMBER 2017 56 \ BOARDROOM MAGAZINE upgrade associations’ offerings. the energy of knowledge to creative ways of unlocking community andfinding building an association The only way forward is EDUCATION AROUND THEWORLD upgrade associations’ offerings. the energy of knowledge to creative ways of unlocking community andfinding building an association The only way forward is EDUCATION AROUND THEWORLD

57 \ NOVEMBER 2017 58 \ BOARDROOM MAGAZINE positive andlastingchange. tion (ICCA)willdiscuss how successfula legacy of eventcandeliver 2020 theDubai and International Congress Convention Associa and In another highly anticipated session on dayone, speakers from Expo upcoming generationinalong-term strategyistheonlywayforward. knowledge to upgrade associations’ offerings, and why embedding the ations can work together, creative ways of unlockingthe energy of an association community, will look at associ how and government Other sessions on dayone,which will focus on buildingandsustaining ful practicesinareasvitaltoassociationsustainabilityandsuccess. benchmarks forother associations, expand on research and on success then explain practices that distinguish the leading associations, provide years to come. Susan Robertson, President of ASAE Foundation, will organisations discuss their vision for associations now andformany The opening session of day one will see the leaders of those respective Commerce MarketingandDubaiWorldTradeCentre Industry, in collaboration with the Dubai Department of Tourism and tion Centre - ajointinitiative of the Dubai ChamberofCommerce and 11-12 December. The conference is Dubai Associa being organisedby Centre, the Dubai WorldTrade region’s largest events space, from theUnder theme of ‘BuildingaCommunity’,the event willdebutat for Associations inDubai Conference, withinternational experts, seniorgovernment officials A strong programme iscoming together for theDubai Association Building aCommunity and innovative thinkers amongthoseset to take to thestage for theinaugural edition. Words RahulOdedra - - - - and aneveningwatchingthespectacular newshowLaPerle. ter’s office, a look at innovation in action at Dubai Future Foundation, riences will include a private desert safari, a visit to the Prime Minis before the agreement signing and subsequent declaration. Other expe- 1971. The museum chronicles the era before the country was founded, is located on the site where the UAE declaration was first signed in A welcome reception will take place at the new Etihad Museum, which named ‘Dubai360°’. to heritage entertainment, through and an innovative studymission see and experience the city in its entirety from business to culture Beyond the main sessions of the conference itself, delegates will also around theworldastheymoveforward. remind delegates of the resources and opportunities available to them organisations covering America, Africa, Asia Pacific and Europe will And in the conference closing session, speakers from association engagement. professional development andprovidetips for successful volunteer progressive learning through certification canbeagamechanger in development. Experts will teach how career planning andachieving edge association executives need fortheir personal growth and Day 2 of the conference will pivot to providing the tools and knowl EDUCATION INTHE BOARDROOM - -

59 \ NOVEMBER 2017 28 - 30 November 2017

Incentives,28 business - 30 No vtrembeavel &r me201e7tings expo

Connect with Incentives,thInec eglobantives, lbusiness businessmeetings traveltra,v elv &&e men meetingstse andtings ine xpoexpocentives industry Connect with the global meetings, events and incentives industry Connect with the global meetings, events and incentives industry 15,500 3,000 100 No.1 international industry exhibitors representing networking events to global market professionals over 150 countries connect and engage place for you from across the globe, to help you plan your with industry friends to do business, network, 15read,5y to conn0e0ct with you 3,futur00e meetings0 & events &10 colleagues0 learnN & boe ins.pi1red international industry exhibitors representing networking events to global market professionals over 150 countries connect and engage place for you from across the globe, to help you plan your with industry friends to do business, network, ready to connect with you futuConnectionsre meetings & events mean everything.& colleagues learn & be inspired Connections mean everything. ConnectConnect with with us us at at www.ibtmworld.comwww.ibtmworld.com

Connections mean everything.

Connectibtm and the ibtm with events symbolus a aret tradeww marksw .iofb RELXtm Intellectualworld. Propertiescom SA, used under license. Hosted Buyer is a trademark of Reed Exhibitions Limited. Organised by Reed Travel Exhibitions is a registered trade mark of RELX Group plc.

ibtm and the ibtm events symbol are trade marks of RELX Intellectual Properties SA, used under license. Hosted Buyer is a trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trade markO organisedf RELX G broupy plc.

ibtm and the ibtm events symbol are trade marks of RELX Intellectual Properties SA, used under license. Hosted Buyer is a trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trade mark of RELX Group plc. (United States)andUEFA(Switzerland). Federation of Tourist Guide Associations tional Stereoscopic World Union (Germany), Ophthalmology (United Kingdom),Interna- Association European (Belgium), Society of States), European Health Management tions including TheOptical Society (United confirmed fromAssocia Buyers arealready nies andsuppliersfromacrosstheindustry. and conference centres to technology compa- in 2016. They range from destinations, hotels ICCA’s countries top-ranking for meetings including a whole host of exhibitors from companies representing over 150 countries, in attendance,with some 3,000 exhibiting event is the amazing breadthofexhibitors As always, a huge part of the appeal of the an associationaudience. which gramme, includes content targeted to the event’s market-leadingKnowledge Pro- programme ofeducational sessions through dedicated to association attendees afull and planned networking events, including some Attendees will benefit from a series of What’s InItForAssociations event’s association audience isset to enjoythree daysofbusinessmeetings, With over70,000meetings set to take place the overthecourse oftheevent, of ibtm world,taking place from 28-30Novemberat Fira Gran ViaBarcelona. Over 15,000 industry professionalsOver 15,000industry are gearing upto attend the30 - highly successful careers, directly relevant to insights invaluable learnings fromtheir and projects. Yancey willshare Dame Stella and world’s largest funding platform forcreative ler, CEO and Co-founder ofKickstarter, the UK security service, MI5, and Yancey Strick- Stella Rimington, Director General of the keynote speakers,Dame renowned globally attendees, and this year will be headlinedby Programme is a huge draw for association The event’s market-leadingKnowledge widermeetingsandeventsindustry.” well asthe drop andforumforourassociation attendees as and continues to provideaninspirational back retainsworld its position as an unmissable event We’re completely committedtoensuring ibtm purposefully designed for an association audience. Knowledge Programme the well as content within industry peers, as opportunity to connect with the nect, whereassociation hostedbuyers will have lored networking events such as Associations Con- offer forourassociation attendees, including tai comments: Kerry Prince, Portfolio Director, ibtm events, ibtm world networking andeducation. “Once again we have an excellent - - exhibitors. tural experiences from some ofthe global stopping performances, live music and cul Networking which Hour, includes show celebrate ibtm world’s 30 including an 80s themed Welcome Party to wide-ranging networkingprogramme, Associations can also make the most of the flourishes.” nections will help to ensure business that their tangible learnings and con- event with from the association attendees doubt that will walk away I have no of networking opportunities, variety and Services Zone, Innovation huge Zone andthe sions tailored toassociations, Technology toour speakers of such high calibre. From education ses attendees and we’re delighted to have two keynote of our Knowledge Programme to association Kerry continues: debated issues. some of the industry’s hottest topics and most EDUCATION INTHE BOARDROOM th edition “We importance recognise the THE EUROPE ISSUE th anniversary,and - -

61 \ NOVEMBER 2017 Come and join the European Association EAS covers the issues you face Summit in Brussels, the world’s leading The EAS programme is designed by associations for associations. Ranging from big societal issues, European Union matters, strategy, capital for international associations! governance, member relations, event management, communications and new technologies, the summit has the right mix of issues for all SQUARE - Brussels Meeting Centre associations. REGISTER NOW! Early Bird Fee: €199 Diversity of case studies One moderator and multiple speakers provide debates, lectures on Why should you attend EAS 2018? practical issues, interactive sessions with the audience. Join us and For the sixth consecutive year, visit.brussels is organising the learn directly from peers from the association community. European Association Summit (EAS) in Brussels on 8 and 9 March. The event has become an unmissable opportunity to share information Give your input and knowledge, and network with other international associations. Peer-to-peer is changing the world. At the EAS event you’ll have This annual peer-to-peer education and networking forum is being the opportunity to highlight your local issues with peers at diŠ erent organised in collaboration with the leading partners in the sector: sessions and receive new ideas for your daily activities. ESAE (European Society of Association Executives), FAIB (Federation of European & International Associations Based in Belgium), UIA Brussels, THE hub for associations (Union of International Associations), ICCA (International Congress Hosting more than 2000 associations, Brussels is THE key hub for and Convention Association) and PCMA (Professional Convention international associations. By joining the summit you also plug into a Management Association). bigger network and expand your professional contacts.

More information: easummit.brussels

#EASbrussels [email protected]

supporting partners

EAS_PUB.indd 2 11/10/17 14:34 a poorclassroomexperience. gate less-qualified people to training roles, they inevitable end up with accounts for the lack of qualified trainers too: when organisations rele - differenttrainingoptions to provide to the same groupofpeople.It isations don’t tailor their programs: it’s time consuming and costly but that time-only event, also precisely explains whysomeorgan- In somecases, webinars areconsideredto be aquick, cheap and one- worthwhile.” experience participating need to domoremake the and those webinars offering the those work, both for example. But in ordertomake webinars or information details of a new legislative requirement, about the nology, address training right circumstances, or whenthey to use a tech- under the Webinars, But, as Rachel Burstein points out in her article Making the Most of discussions with group participants, and social exchange in general. Some people argue webinars usually eliminate research interactions, in theworldwhereaccesstoInternetisavailable. from computers or mobiledevices in geographic locations anywhere instructor(s) to an audience of individuals or small groups viewing from the it transferofaudio(voice-over) is usuallylimitedtoone-way tions, text chats more.It and differs from anonlinemeetingbecause voice communications, live or pre-recorded videos,online presenta- software, during which the host tries to engage participants, through workshop that is transmitted over the web, using video conferencing A web based seminar or webinar is usually a presentation, lecture or “webinars can be valuable when they are offered and consumed can be valuable when they “webinars a lecture orworkshop, are today commonly usedbyassociations. However, there are thingsto afew belooked at whenorganizing them,onatechnical With Internet technology, itispossibleto connect withpeopleeverywhere across theglobeat anytime.Webinars,usuallyawebbased presentation, How toMake Webinars More Effective as wellonanROIlevel. Words RémiDévé&CécileKoch on their performance during, forinstance, ashortquiz attheend. gramme –giveparticipants the opportunity toachieve recognition based ¬ Webinars canbe ameansforexpandingthatofparticipants. researching developing innovativenewapproaches and to problems. grow their networks. Personal networks are incrediblyimportant for mation ahead of time or duringthe course of the webinar so they can ¬ nar presenterssignoff. interest-based discussion groups to continue discussion after the webi- addition, professional associations can organise smaller regionalor ators can integrate these questions or themes into the discussion. In webinar viewers to submit questions in real time, and skilled moder ¬ organisation’s leadershipplacesonprofessionaldevelopment. but it also signals the importance of the topic and the value that the employees more likely to attend and pay attention during webinars, it’s better if they watch it in a group. Not only does this practice make ¬ taught throughshortpresentations. ¬ taking partinwebinars: pants should keep these rules of thumbs in mindwhen developing and According to Rachel Burstein, professional associations and partici RULES OF THUMBS ¬ ¬ ¬ ¬ ¬ Make webinarsanintegralpartofa professionaldevelopmentpro- Allow presenters and participants to circulate their contact infor- Create opportunities for dialogue. Technology now allows for Focus on training,not analysis. From aparticipant’s point of view, Select topics carefully andconcentrate on subjects that can be EDUCATION INTHE BOARDROOM THE EUROPE ISSUE - -

63 \ NOVEMBER 2017 64 \ BOARDROOM MAGAZINE means that you are likely to get fewer responses and be biased towards it can’t doanythingif an attendeecloses the browser window. This and uses such no downloads as Connect Adobe or Anymeeting,then ¬ plete thesurveyanyhow. closing the webinar window,butthe software will askthem to com- the code at that time. So the attendee can leave the webinar early by the advantage: program knowswhen it gets shut down andcan execute computer and execute it when they join the webinar. It has one huge WebEx andGoToWebinar installanapplication code oneach attendee’s ¬ along theway: assist in lead generation. But there are a few challenges to overcome gauge audience satisfaction, and gather additional informationthat can Surveys aregreat ways to check on the effectiveness of the content, leads tothenextproblemyoumayencounter:post-webinarsurveys. training is to measure andtherefore to have metrics installed. And this sessions full ofpeoplechecking their phones. A first step to success in share that returnacross the organisation, they end upwith unattended organisations verify their don’t training’s return on investment and One oftenrecurring problem ofwebinars is the when low buy-in; ROI &POST-WEBINAR SURVEYS ¬ ¬ If your webinartechnology runs entirely inside a browser window see, Will let everyone alone takethe Technologies survey? such as organisations don’ttailortheir programs, which they should. time-only event, but that also precisely explains why some Webinars are considered tobeaquick, cheap andone- purpose best. cons, soit is vital toevaluate yourneedsbeforechoosing what fits your ing technology to provideaudio. All three audiooptions have prosand webinar, andsimulcast uses both VoIP technology and teleconferenc of a webinar. Teleconferencing uses a phone to provide audio for a nology utilizes the computer speakers of both hosts and participants VoIP, teleconferencing, and simulcast are all viable options. VoIP tech different technologies but choosing the right option canbedaunting. The answer is to make sure to have clear audio technology. There are sion onhostsandparticipants.Howtoavoidthat? instance can derail your best preparations and leavea lasting impres Webinars aren’t immuneto technical issues. Audio problems for THE RIGHT AUDIO TECHNOLOGY exists atthemoment. cally identifies the respondent who uses that link. We arenotsure this could insert a personalised link ineach follow up email that automati ¬ operation, itshould‘know’whoisanswering. lets you create and displayasurveyas part of the webinar setup and ¬ attendees just closed the browser without having completed the survey. more positive results - youdonotget to see the negative comments as ¬ ¬ Can you collect additional responses later? It would be ideal if you Can youlinkresponses to individuals? If your webinarsoftware - - - - ©Vienna Tourist Board/P. Rigaud (l.)/C. Stemper (r.) Tourist ©Vienna

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Time between meetings. Spent among the trees

as SQUARE-Brussels Meeting Centre and Study ofthe Liver - but also of clients, such Diseases, the European Association for the tion, the International Society for Infectious - the International Pharmaceutical Federa- a wide variety of contacts among associations ourclients and associations.”for both Anette has providing absolute best business connections the Essentially, key agement to companies. is the that as well as conferencecompanies and event man- associations,national association management decision makers and influencers the of inter- with and maintain strong, professional relationships wedevelop “It is industry that also vitalinour ships isthekeytoasuccessfulcareer. lished. Creating and nurturing such relation- relationships are forged and trust is estab action, the platform where deals arestruck, Palm is a strongbelieverinface-to-face inter- Worldwide Convention Specialists – Anette tegically the around world –hence the name Leading a team of 10 members locatedstra Building relationships isKey people’s person,Anette ispassionate inthe Shebelieves aboutherwork. power ofrelationships andexplainshowforging strong relationships can Director ofWorldwideConventionSpecialists, acompany specializingin Australia andinGermany. Awomanwhoprefers face-to-face contacts, a research andrepresentation byoffering marketing solutionswithinthe a decade. Shebringswithhervaluable experience inallsectors ofthe convention industry, theworldover, havinglivedandworked both in meetings industry, Anette Palm hasbeenworkinginthefieldfor over - - help yougo alongway in thisbusiness. Anette Palm contact, she acknowledges the ever-growing Anette believes in the importance of personal ful businessrelationship.” and trust – whichare fundamental toanysuccess knowledge informsyou buildrelationships how values of suchassociation andits team. This the an association works and, if possible, understand any business, it is important tounderstand how Board of Trustees located? Before undertaking members of the president located, where are the factor, is linked current to leadership: where is the are based Another being onewhere they of them. these differences. ing hierarchy are fundamentalto overcoming believes that good preparation and respect barrier being one of the problems. Anette ferences into the equation, with the language ner ofthe worldbringingtheir cultural dif- that easy. Associations are basedat every cor- building such However, bonds is not always but acouple. Kuala LumpurConventionCentre to name THE VOICE OF… Words VickyKoffa “There are many influences, shesays. - - as wedo.” ideals industry ascontinue much to value these ever.Hopefullyuable than newcomersinour the personal networks are even more val- believe that concludes: within the convention industry, Anette with the staff constant of key movement today’s highly competitive and environment Recognizing that building relationships in meetings.” harness competitive advantage, including hybrid Associations to need to be more agile and quicker past. same kinds of profits as in the to make the tion income) it has become harderforassociations (resulting in a decrease in sponsorship and exhibi fundingpetitive and the environmenthas changed gress years. As congresses have becomemorecom non-con through - income, oftensupporting them tions is that they are tionships. A differentchallenge for associa new waysofinteracting and buildingrela- relevance of the media andthe need to find “With competition sky-rocketing, I “With “reliant congress on their THE VOICE OF… - - -

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