Lencería Y Ropa Interior En Francia - OFCOMES París - Diciembre 1998

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Lencería Y Ropa Interior En Francia - OFCOMES París - Diciembre 1998 1 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 La Direcció General de Comerç de la Generalitat de Catalunya no subscriu necessàriament les opinions expressades per l’autor/a d’aquest estudi. LENCERÍA Y ROPA INTERIOR EN FRANCIA M.Carme Farré i Lladó Becaria de la Generalitat de Catalunya OFCOMES París 2 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 ÍNDICE página 1. Introducción 1.1. Metodología del estudio ………………………………….………….. 3 1.2. Las partidas arancelarias objeto del estudio ………………………….. 4 1.3. El mercado francés de lencería en el contexto europeo ………………. 6 2. Confección, género de punto y lencería 2.1. Situación actual en la confección …………….……………………… 11 2.2. Confección de tejido de punto …………………………………..…. 14 2.3. Visión global del mercado francés de lencería ……………………… 16 3. Producción 3.1. Estructura de la industria ……………….……………………… 17 3.1.1. Localización ………………………………..…………………….. 19 3.1.2. Dimensión ………………………………….…………………… 20 3.2. Inversión y capital extranjero ………………….…………………… 21 3.3. Marco jurídico …………………………………..………………….. 22 3.4. Líderes, grupos y firmas ……………………………………………… 24 3.5. Oferta local ……………………………………..……………….. 29 3.5.1. Producción local ……………………………..……………….. 29 3.5.2. Tendencias actuales ……………………….……………………… 31 4. Demanda 4.1.Volumen del mercado ………………………….……………..…… 33 4.2.Consumo ………………………………………..…………………… 34 4.3.Tallas …………………………………….………………………. 37 5. Comercio Exterior 5.1. Exportaciones ……………………………………………………. 38 5.1.1. Principales destinos de las exportaciones …..………………… 42 5.2. Importaciones …………………………………..………………… 45 5.3.1.Importaciones con origen España ……………..……………… 45 5.2.2. Principales orígenes de las importaciones ………..…………… 50 5.3. Balanza comercial ……………………………….…………… 54 3 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 6. Sistemas de comercialización 6.1. Canales de distribución ……………………………………………. 57 6.2. Precios …………………………………………………… 59 7. Promoción 7.1. Ferias y salones ……………………………………………………. 61 8. Conclusiones 8.1. Conclusiones ……………..……………………………………….. 64 APÉNDICES 1. El mercado de medias, pantys y calcetines …………………………… 66 2. El mercado de los bañadores ………………………………………….. 70 ANEXOS Anexo 1. Asociaciones sectoriales ………………………………………. 72 Anexo 2. Otras direcciones de interés …………………………………… 74 Anexo 8. Listado de revistas especializadas del sector ……………….. 132 4 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 1. Introducción El objetivo de este estudio de mercado es conseguir una aproximación al mercado francés de la lencería y ropa interior (femenina, masculina y infantil). Asimismo, se ha añadido un apartado a los pantys, medias y calcetines y otro dedicado a los bañadores ya que son unos sectores que tienen características en común y se ha creído interesante dar una visión muy general de estos otros sectores. El término lencería adoptado por la nueva nomenclatura INSEE (Instituto nacional de estadística y estudios económicos) permite reagrupar en una misma clasificación el conjunto de ropa interior (de día y de noche) realizada en punto o en tejido. Esta tipología se acerca básicamente a la de los profesionales, mientras que la nomenclatura precedente (NAP) ditinguía los productos en función de las técnicas utilizadas en la fabricación de los productos. La ampliación del sector en 1993 tiene por consequencia la integración dentro de la lencería de nuevos artículos: - los artículos de camisería (camisas para hombres y blusas para mujeres); - los calzoncillos, tipo slip o cortos, ropa interior y camisetas; - los pijamas, camisones y batas; - los sujetadores y corsés. Es igualmente importante subrallar los límites de los datos facilitados por Aduanas en relación al comercio exterior. En efecto, la ampliación del fenómeno de deslocalización de la producción comporta una consecuencia estadística: los productos fabricados en parte en el extranjero por los subcontratistas franceses son contabilizados como importaciones. 1.1. Metodología del estudio La metodología seguida para realizar este estudio ha sido la siguiente: ∗ análisis y resumen de artículos y dossieres aparecidos en la prensa especializada del sector, ∗ análisis de dossieres y informes provistos por las federaciones de fabricantes, ∗ informaciones varias obtenidas en las distintas ferias y salones internacionales del sector (dossieres, resúmenes, etc.) ∗ elaboración de cuadros y gráficos a través de los datos, económicos y comerciales, provistos por institutos de estadística, ministerios, aduanas, etc. ∗ en cuanto a los annexos, la información se ha obtenido de las diferentes bases de datos con que cuenta la oficina (Kompass, CD Export, etc.). 5 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 1.2. Las partidas arancelarias objeto del estudio Las principales partidas arancelarias a que hace referencia este estudio de mercado son las siguientes: • 61.07: Calzoncillos, camisones, pijamas, albornoces, batas y artículos similares, de punto, para hombres y niños. - 61.07.11.00 : Calzoncillos de punto, para hombres o niños, de algodón - 61.07.12.00 : Calzoncillos de punto, para hombres o niños, de fibras sintéticas o artificiales. - 61.07.19.00 : Calzoncillos de punto, para hombres o niños, de otras materias textiles que no sean algodón, fibras sintéticas o fibras artificiales. - 61.07.21.00 : Camisones y pijamas de punto, para hombres o niños, de algodón. - 61.07.22.00 : Camisones y pijamas de punto, para hombre o niños, de fibras sintéticas o artificiales. - 61. 07.29.00 : Camisones y pijamas, de punto, para hombres o niños, de otras materias textiles que no sean algodón, fibras sintéticas o fibras artificiales. • 62.07: Camisetas, calzoncillos, camisones, pijamas, albornoces, batas y artículos similaries, no de punto, para hombres y niños. - 62.07.11.00 : Calzoncillos, de algodón, que no sean de punto, para hombres o niños. - 62.07.19.00 : Calzoncillos, par hombres o niños, excepto los de punto y los de algodón. - 62.07.21.00 : Camisones y pijamas, de algodón, que no sean de punto, para hombres y niños. - 62.07.22.00 : Camisones y pijamas, de fibras sintéticas o artificiales, que no sean de punto, para hombres o niños. - 62.07.91.00 : Camisetas, albornoces, batas y artículos similares, de algodón, para hombres o niños (excepto los de punto, los calzoncillos, los camisones y los pijamas). - 62.07.92.00 : Camisetas, albornoces, batas y artículos similares, de fibras sintéticas o artificiales, para hombres o niños (excepto los de punto, los calzoncillos, los camisones y los pijamas). - 62.07.99.00 : Camisetas, albornoces, batas y artículos similares, de otras materias textiles que no sean algodón ni fibras sintéticas o artificiales, para hombres o niños (excepto los de punto, los calzoncillos, los camisones y los pijamas). • 61.08: Combinaciones, enaguas, bragas, camisones, pijamas, saltos de cama, albornoces, batas y artículos similares, de punto, para mujeres y niñas. - 61.08.21.00 : Bragas de punto, para mujeres o niñas, de algodón. - 61.08.22.00 : Bragas de punto, para mujeres o niñas, de fibras sintéticas o artificiales. - 61.08.31.90 : Pijamas de punto, para mujeres o niñas, de algodón. - 61.08.32.19 : Pijamas de punto, para mujeres o niñas, de fibras sintéticas. - 61.08.32.90 : Camisones y pijamas de punto, para mujeres o niñas, de fibras artificiales. - 61.08.39.00 : Camisones y pijamas de punto, para mujeres o niñas, de otras materias textiles que no sean de algodón, o fibras sintéticas o artificiales. 6 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 • 62.08: Camisas, combinaciones, enaguas, bragas, camisones, pijamas, saltos de cama, albornoces, batas y artículos similares, no de punto, para mujeres y niñas - 62.08.21.00 : Camisones y pijamas, de algodón, que no sean de punto, para mujeres o niñas. - 62.08.22.00 : Camisones y pijamas, de fibras sintéticas o artificiales, que no sean de punto, para mujeres o niñas. - 62.08.29.00 : Camisones y pijamas, de materias textiles para mujeres o niñas (excepto los de punto, los de algodón y los de fibras sintéticas o artificiales). • 61.09 : “T-shirts” y camisetas de punto. - 61.09.10.00 : “T-shirts” y camisetas de punto, de algodón. - 61.09.90.10 : “T-shirts” y camisetas de punto, de lana o pelo fino. - 61.09.90.30 : “T-shirts” y camisetas de punto, de fibras sintéticas o artificiales. - 61.09.90.90 : “T-shirts” y camisetas de punto, de otras fibras textiles que no sean algodón, lana o pelo fino, fibras sintéticas o fibras artificiales. • 62.12: Sostenes, fajas, corsés, tirantes, ligas y artículos similares y sus partes, incluso de punto. - 62.12.10.00 : Sostenes, incluso de punto - 62.12.20.00 : Fajas y fajas pantalón, incluso de punto 7 Lencería y ropa interior en Francia - OFCOMES París - Diciembre 1998 1.3. El mercado francés de lencería en el contexto europeo Para tener una visión más global del sector de la lencería y la ropa interior en Francia es interesante hacer un repaso muy general y breve de la situación de este mismo sector, pero en Europa. Los países europeos se caracterizan por ser básicament importadores. Su consumo es claramente superior a su producción. Esta constatación se observa en todos los productos de ropa interior y lencería. Como se ha indicado, el dato principal a tener en cuenta en términos de consumo es que el consumo europeo depasa ampliamente su producción. Ésta asegura sólo entre un cuarto y dos tercios de los volúmenes de consumo: • el mercado francés de sujetadores se sitúa justo detrás del alemán y el británico. El consumo europeo
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