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Superbrands 2006

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Superbrands 2006 journalists from all over the world and made The Comfort collection is intended for global headlines. women who appreciate the need for comfort In the 1960s,Triumph opened offices in Hong and genuineness and who prefer the natural Kong and signalled its expansion into the Asian fibres, such as cotton. market.This groundbreaking decision was Women's desire to keep up with fashion is accompanied by a further innovation that has ever-present, regardless of age or body shape. remained a keystone of the company ever since: For this purpose,Triumph International offers its the corporate structure was decentralised and a Fashion lines, consisting of sophisticated pieces of new business strategy enabled customers in each lingerie, while Miss Triumph comprises fresh, cool country to be served by locally based designers creations for young girls.The Fashion models and business partners, with particularly strong benefit from specific cuts and fabrics that create commitments to regional fashion trends and optical effects, with attention to modern colours Market Achievements cultural conditions. In the early 1960s,Triumph and sophisticated details such as lace, Triumph International is one of the largest Triumph is not only an innovative brand, but also moved into Spain, Greece, France and Portugal, embroidery and ribbon. producers of underwear, which today operates a trendsetter, which initiated the technique of and expansion in the Middle and Far East Triaction is a collection specially conceived for in 120 countries. In its 120 years of history, the moulding fabric to form cups for seam-free bras. continued from 1964 into Japan, Singapore, sportswomen, offering full-support bras, which company has grown from a small family-run The machine used is unique to Triumph and was Malaysia,Taiwan and some Arab countries. allow wearers to enjoy freedom of movement manufacturer of classic corsetry to a major designed and built by the company's engineers. By 1970, the company's core product group around the shoulders, thanks to unique textiles multinational corporation, with an annual Even delicate, lacy fabrics can be moulded for a of corsetry had been complemented by that breathe and adjust to the body's turnover of 1.6 billion euros and 38,691 beautiful fit.The moulding is a thermo formation swimwear and day and night wear. In 1972, the temperature. employees.What makes the company procedure, through which the polyester fibres company entered the Brazilian and Australian Night & Home comprises yearly collections of remarkable is that, after more than a century of are modified so as to eliminate the seams, thus markets and launched licensed production in day and night garments, both for women and existence,Triumph is still in private ownership. creating a bra cup without seams. South Africa. Production, sales and export men.The range of pajamas, nightgowns and When Triumph's founders launched their Triumph's patented Soft Feel straps are subsidiaries were founded in the Philippines and other daily articles offer increased comfort in a Supporting the sales division is the marketing corsetry business in 1886, they started up with particularly resistant, elastic, have a wider shape Thailand, together with licensed sales operations variety of models with modern cuts and designs. function of advertising and public relations. funds of only 2,000 gold marks and a staff of six and eliminate pressure without leaving shoulder in Indonesia and a subsidiary in Chile. For the summer season, the Swim & Beach Besides the media campaigns mainly run in employees.Today, the company boasts marks. In Romania,Triumph broke into the market collection reveals new swim and beach wear women's magazines,Triumph advertises using outstanding annual sales in all the countries Other innovations by Triumph include: the back in the 1960s.Today,Triumph International ever year, following the latest trends in terms of billboards and the distribution of flyers and where it runs its business. Cottylen-amicro-fibre obtained from the Romania promotes a number of famous colours and patterns. catalogues. In the coming period,Triumph expects to see combination of cotton and Lycra, a uniquely collections: Form & Beauty, Comfort, Fashion, Mix to Match is a range of products intended Another information and support channel is sales growth in terms of volume, based on the comfortable material that it is used for Miss Triumph,Triaction, Night & Home, Swim & for youngsters, which challenges their imagination the Romanian version of the Triumph strong worldwide position of the brands Triumph, breastfeeding or sports bras; Dry Feel fibres, Beach and Mix to Match. by allowing swimsuits to be matched-up in order International website www.triumph.com/ro.The Sloggi, Bee-Dees,Valisère and HOM. designed to adjust to body temperature by to create the perfect combination. website brings together information about absorbing humidity and ensuring comfort.These Product collections, fabrics, advice and is targeted at fibres, obtained through a special technology that Triumph International has acquired international Recent Developments consumers, stylists, fashion editors, journalists and allows skin to breath and eliminate moisture, are recognition as a brand that prioritises comfort, as In the last fifteen years,Triumph International has other fashion experts. used for lingerie and sportswear; and the well as the latest fashion trends in underwear continued to grow, extending to countries Mamabel Micro Stretch bra, created for through all its collections.Triumph International including Uruguay, Canada, New Zealand, Korea, BrandValues Sri Lanka and Vietnam, and in Eastern Europe - pregnant women, made from a special produces lingerie, day and nightwear, youth wear, Triumph's reputation as an innovative, Hungary, Poland, the Czech Republic, Slovenia micro-fibre that changes along with a swimwear and sportswear and comprises resourceful and caring company has been and Russia.The company has established woman's figure. famous brands such as Triumph, Sloggi, Bee Dees, maintained since its earliest days. Ever versatile, production plants with ultra-modern technology Valisere and HOM. Triumph has kept up with, and often led, fashion in Bangkok and Morocco, and opened branches History The collections launched on the Romanian trends through the years, from the corsets made in Shanghai and Beijing. In 1886, at the time when Paris market (Form & Beauty, Comfort, Fashion, Miss for society ladies in the late nineteenth century Triumph is not only an innovative brand, but couturier Charles Frederic Worth was Triumph,Triaction, Night & Home, Swim & Beach to its wide range of fashionable styles for today's also a trendsetter, offering collections the first to "enhance" the female form and Mix to Match) enjoy the same popularity markets in underwear, nightwear, swimwear and determined by women's beliefs, women who are with padding, the two founders of amongst consumers as everywhere else in the sportswear. passionate about fashion and demand chic, Triumph, Gottfried Spiesshofer and world. The philosophy of the company focuses on sophisticated and sexy lingerie. Michael Braun, were setting up their The Form & Beauty line addresses women consumers, their well-being, beauty and elegance. The latest creation of Triumph International, operations in a barn in Heubach who want to change certain things about their The brand is all about innovating new techniques the Starlet Curves bra, is appropriate for any (Württemberg, Germany). Eight years physical appearance: too large or too small busts, to improve the quality and utility of its products. outfit, being both glamorous and sexy at the later, the sharp business acumen of the wide hips, large abdomens, etc. Triumph is permanently challenged by new same time. Launched during the Triumph Fashion Triumph founders brought them an trends and social developments, in terms of Autumn 2006 collection, this unique piece of important breakthrough - an order for health and aspirations, and continually strives to lingerie, Starlet Curves 4in1, is a wonder-bra that corsetry from strait-laced England. bring along new models to maintain and can be worn in four different ways, offering three The 1930s brought Triumph the strengthen its position as a trendsetter. status of Europe's largest corsetry different strap-display options. Along with the launch of Starlet Curves,Triumph also offers manufacturer.After almost 50 years of www.triumph.com/ro near-uninterrupted growth, in 1933, the matching strings and hipster briefs. Another star company opened its first international of the Fashion collection is the Brilliant Emotion branch in Zurzach, Switzerland.Today, the bra, a model bursting with sex appeal, elegance THINGSYOU DIDN'T KNOW ABOUT same premises house the global holding and sophistication. Made from a very delicate company. lace and combined with elastic canvas, Brilliant In 1942, Howard Hughes, the legendary Emotion is destined to highlight the curves of Triumph voluptuous women. American magnate and film producer, In 1896, the word "brassière"' was coined in launched a new way of thinking that Promotion immediately appealed to all women.The US by Charles de Bevoise aircraft engineer was the producer of the film Marketing and sales are instrumental in raising have always set themselves and which continued awareness of the product and ensuring its Triumph was among the first fashion “Outlaw”, starring the celebrated and companies to produce designs specifically for curvaceous Hollywood
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