Tayside and Fife’s highest read quality newspaper
Mar 2015) Mar
– Source: NS Database ABC (Apr (Apr ABC Database NS Source: Is the best selling newspaper in
Tayside and Fife!
Mar 2015) Mar
– Source: NS Database ABC (Apr (Apr ABC Database NS Source: is proud of its unrivalled coverage of local news, events and people and its broad mix of Scottish, UK and international stories.
It is published Monday to Saturday, delivering strong coverage in towns and rural communities throughout Tayside, Fife and Central Scotland.
Advertising opportunities
Throughout the year The Courier offers specific platforms, in the many seasonal, specialist and themed features and supplements targeted to meet your business needs. The Courier also provides targeted editionalised advertising.
Advertising contacts
• Alison Edwards 01382 575667 or email [email protected] • Mediaforce 020 7583 2100 (London), 0161 828 8500 (Manchester), 0131 555 7400 (Edinburgh) • Classified Advertising 01382 455666 or email [email protected] • Inserts Advertising: John Craig 01382 575196, email [email protected]
• Page Planner: Karen Gillespie 01382 575184 or [email protected]
Mar 2015) Mar
– The Courier sells more copies in its circulation area than any
other newspaper. Source: NS Database ABC (Apr (Apr ABC Database NS Source: sales: A brighter, bolder Courier
45,064* • More manageable, user-friendly compact size 99.5% Paid • Full colour • Bolder, brighter, fresher design readers: • Life platforms • Increased content 157,000** • Bold signposting and a comprehensive index
Life Platforms
Local news will always be at the core of the newspaper however readers will now find exciting platforms on lifestyle, sports, business and what’s on.
Everyday – The View. Four page section at the centre of the paper with comment, analysis, readers’ letters and regular features like the Craigie Column. Monday – Life Matters, Business section and more than 20 pages of Sport. Wednesday – Business section. Expanded midweek Sports section. Thursday – Property supplement. Friday – What’s on supplement – covering concerts and gigs to exhibitions and theatre productions.
Saturday – Weekend – our lifestyle magazine including celebrity
interviews, style and beauty, travel, recipes and
Sep Sep 15
reviews from restaurants and hotels across East –
Scotland as well as seven-day guide to weekend Oct Oct 14
television and radio.
NRS Jun Jun 2015,
The Courier, Tayside and Fife’s highest read quality –
newspaper. Jan Source: Source: *ABC sales: Our readers in detail
45,064* Our readers are more likely to be aged 45+, homeowners with children/grandchildren#. 49% are social grade ABC1. 99.5% Paid 42% of readers are working part or full time whilst 49% are now enjoying retirement.**
readers:
157,000** ** 46%
Age Profile All adults
-
Jun Jun 15)
16% 14% –
8% 5% 10% Q4 Q4 (Jul 14
15-24 25-34 35-44 45-54 55-64 65+
GB TGI 2015 2015 GBTGI
# # Sep 15, Sep 15,
Social Grade Profile** –
26% 23% 22% 17% 13%
AB C1 C2 D E
Jun 2015, **NRS2015, Jun Oct 14
–
Gender Profile** Source: Jan *ABC 51% 49%
Male Female
The Courier reaches more ABC1’s in Tayside & Fife than any other paper. sales: Courier Country The Courier is sold in Tayside, Fife and Central Scotland and provides 45,064* local, national and international news. 99.5% Paid
Adults in the area agree that…+ readers: “…I am interested in local issues” (234,000 adults agree) “…Local newspapers have a large part to play in campaigning and ** 157,000 local issues” (126,000 adults agree)
Courier readers agree that…+ “…The Courier helps make me feel part of the local community” (62,000 readers agree) “…Local Campaigns are important to me” (22,000 readers agree)
“…I am proud to live in this area” (55,000 readers agree) “…I have a strong sense of community”
(32,000 readers agree) 2014 Survey
+ DCT Newspaper Insight Insight Newspaper DCT +
Sep 15, Sep
–
Jun 2015, NRS Oct 15 15 Oct NRS 2015, Jun
One in three adults in the Courier area agree that The Courier –
keeps them in touch with what’s going on in the local area.+ Source: *ABC Jan Jan *ABC Source: Print Run: Target an Audience 60,000 Inserting your leaflet inside a newspaper means your message is invited into the readers environment.
Inserts are a tangible advertising tool that not only offer creative flexibility but can be retained and looked at time and time again. They can also level the playing field by allowing local advertisers to run alongside national advertisers as an equal.
Key Points • Targeted portfolio • Ideal opportunity to test various demographics • Very good rates available for volume
We not only deliver the newspaper, more importantly we
deliver you an audience. Advertising that speaks for itself
“we have been Courier advertisers “advertising campaign has had a for many years….we’d like to thank positive effect…acquired many new you for the quality and level of clients...increase in bookings” service we have received” Jeanette Cohan, Robertson of Broughty Ferry Scott Jarron, Scott Brothers Butchers, Dundee
“gained many new customers “a healthy increase in customers” throughout Tayside & Fife” Steve Sidowra, Director, Allardyce Healthcare, JC Barclay, James Barclay Furnishings Ltd, Perth Dundee
“received excellent results” Karen Marr, Park Leisure Ltd, Dundee “The Courier has most definitely helped us to maximise awareness” Jim Brown, Managing Director, Barnetts Motor “significant interest generated Group, Dundee following advertising in
The Courier…will certainly be “very successful results...gained over advertising in the future” 80 new customers from right across Sharon, Solar Cities Scotland our area” Douglas G Lamont, Wiltshire Farm Foods, Crieff
The Courier offers great value and effective advertising. Advertising on the Courier website
Page views: 3.8 million in May† Online users: 792,602†
49% of Courier readers access the internet once or more in a day*
163,000 adults in the Courier area have used the internet in the
past month for finding local news*
thecourier.co.uk homepage Source:† Google Analytics Newspaper Survey *DCT May 2014 2015, Insight