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Portfolio Media Pack Portfolio Media Pack Introducing our mature portfolio Together selling over 330,000 copies every week, My Weekly and The People’s Friend still remain firm favourites on the newsstand. Available as digital editions, along with their own websites and social networking profiles, both titles have a multimedia appeal. With 43 titles, across four ranges including market leaders Puzzler and Puzzler Collections, Puzzler Media has a broad reach and consumer appeal. Selling over 1.3 million issues a month, Puzzler Media remains the market leading puzzle provider. Investing in the mature market The over 50s are an essential target group for DC Thomson with a large proportion of our readership within this demographic. With an aging population - there are 21.4m 50+ adults in the UK, making up 43% of the adult population - this audience are growing in importance. This demographic are often misunderstood, overlooked and falsely stereotyped, therefore it is important to truly understand the characteristics and attitudes of the over 50s. Game Generation research launched in December 2011. The research, unique to DC Thomson, seeks to provide a greater understanding of the 50+ audience through segmentation - knowing that they are not one large homogenous group. PPA Scotland Winner ‘Consumer Magazine of the Year 2014’ www.thepeoplesfriend.co.uk Established in 1869, The People’s Friend is a fiction-based magazine incorporating serials, short stories and poetry along with interesting features that reflect readers’ interests such as gardening, cookery, knitting and travel. c Circulation 225,968 Readership 419,000* Frequency Weekly Cover Price £1.05 thepeoplesfriend.co.uk, an extension of the famous story magazine, is the place to go to find out about upcoming and read our Editor’s blog. With strong commercial focus, the website acts as a shop window allowing our readers to browse and buy branded products, subscriptions, annuals and specials. Unique Visitors 10,981 Page Impressions 87,676 Sources: ABC Jul – Dec 14,* NRS Jul – Dec 14, Google Analytics Feb 15 www.thepeoplesfriend.co.uk The People’s Friend Special Series is the weekly magazine’s out-going younger sister! Designed to entertain and inspire with 12 brand-new short stories, brain-teasing puzzles and a host of features. c Our eye-catching, evocative front cover illustrations and fabulous accompanying overseas travel articles will tempt you to book that next holiday right away, and we have lots of ideas if you’re looking for a new hobby, Frequency Three weekly preparing a special meal for friends or thinking about taking on a craft project. Every Cover Price £2.99 issue also contains a themed eight-page mini mag to amuse, inform and inspire you! The People’s Friend Pocket Novel features more of the great stories the main title is famous for every fortnight. Each book provides readers with a short fiction novel from a selection of different authors to keep and enjoy. Average Sale 8,822* Cover Price £2.99 Sources: *Jul 13 – Jun 14 www.myweekly.co.uk The lively, upbeat magazine, My Weekly, is for contemporary mature women who love to live life to the full. A quality blend of warm celebrity features, original recipes, the latest health advice plus top- notch fiction perfectly complements our readers’ full lifestyles. Circulation 106,425 Readership 223,000* Frequency Weekly Price 99p My Weekly's online presence complements the magazine and allows the editorial team and our advertising partners to continue the conversation with readers on a daily basis. My Weekly Pocket novels are a long-read in compact form – the perfect lightweight companion for any journey. Each issue contains one full gripping story, more of the great fiction seen every week in the main issue. Average sale 3,759** Price £2.99 Source: ABC Jul - Dec 14, *NRS Jul – Dec 14 **Jul 13 – Jun 14 www.puzzler.com Selling an average of 815,196 puzzle titles a month, with a readership of *2.5 million, Puzzler Media is the market leading puzzle provider in the UK. With 43 different titles, across four ranges, including market leaders Puzzler and Puzzler Collection, along with interactive games across digital platforms, Puzzler Media has a broad reach and consumer appeal catering for all types of puzzler. As the main provider of puzzles to national newspaper and consumer magazine markets, the Puzzler brand is seen as the specialist within the Puzzle sector. Circulation Puzzler Collection 116,184 Puzzler 47,422 Word Search 55,584 Source: ABC Jan - Dec 14, *TGI Jul 13 – Jun 14 Introducing our children's portfolio DC Thomson has developed some of the most successful children’s publications of all time. We have a diverse portfolio of publications and online properties. These include our licensed publications WWE Kids and Jacqueline Wilson, won on the strength of our editorial material which is all created in- house. Investing in the youth market DC Thomson invests in yearly Youth Insight research, providing key insights into the UK youth market ensuring we understand our audiences. Youth Insight recently won the Chartered Institute of Marketing award for Excellence within the media category. Launch timeline 1938 1993 2002 2008 2010 2013 2014 Scottish PPA Sales Performance of the Year in 2010 www.beano.com The iconic Beano brand has a broad appeal, licensed across media including four animated TV series of Dennis & Gnasher on CBBC. The comic is packed full of comic favourites with an updated design that provides greater stand-out and brand recognition on the news stands. Circulation 31,570 Readership 499,000* Frequency Weekly Price £2.00 The Beano website places the much loved Beano characters at the heart of the user experience. Games, videos, online competitions and quizzes ignite the passion for the Beano and the comic format. Unique visitors 20,717 Page Impressions 81,565 The iPrank app The totally free, official iPrank from The Beano is the epic practical joke app for kids of all ages, everywhere! It can be used to play the best pranks, with hilarious results! Source: ABC Jan - Dec 14, *Youth TGI Spring 2015, Google Analytics Feb 15 110% Gaming is a new glossy multi- platform video game magazine, specially created for children aged 8 -12 years. It allows kids to ‘live the game’ by supporting imagination, story-telling, creativity and problem solving. Frequency Monthly Price £3.50 The magazine retails at all major outlets including Morrisons, Sainsburys and Tesco. It is also stocked in top gaming retailer GAME You can also find us at… www.110.gaming.com www.dennisandgnasher.com The Beano presents…Dennis the Menace and Gnasher’s Epic Magazine: a 48 page monthly megamag extravaganza featuring the coolest stuff in kid-dom, as selected by Dennis and Gnasher themselves! Every issue is packed with facts, ‘Power Hour’ puzzles, jokes, pranks, prizes and - of course- hilarious D&G comic strips (including the first ever choose-your-own- ending comic strip in the World!). Circulation 17,121 Readership 205,000* Frequency Monthly Price £3.99 To coincide with the monthly Megazine, the website offers much more menacing mayhem including: fab new menace-approved challenge games to boost dwell time, exclusive videos PLUS everything you ever wanted to know about The Menace Squad! BRAND NEW LAUNCH! The ultimate menacing photo app allows kids to add humour and fun to photographs by choosing from a library of over 100 themed stickers inspired by The Beano’s sense of mischief. Source: ABC Jan – Dec 14, *Youth TGI Spring 2015 WWE Kids is officially the UK’s best-selling wrestling title. With exclusive and unparalleled access to the awesome WWE Superstars, the best posters and features, WWE Kids has everything a WWE fan needs, direct from the locker room! Circulation 24,880 Readership 116,000* Frequency Four Weekly Price £3.99 www.dandy.com The online hub of a new generation of digital comics - bringing DC Thomson's legacy of storytelling and entertainment to a new audience of digital natives. It blends old favourites and new faces with fun games, compelling stories, and above all - laughs! Source: ABC Jan - Dec 14, *Youth TGI Spring 2015 www.animalsandyou.co.uk Posting a huge 15% y-o-y ABC increase, Animals and You remains the biggest selling primary animal title. Packed with exciting features on wild animals and pets, Animals and You has loads of fun puzzles, quizzes and cool stuff to buy. With gorgeous posters and a fantastic free gift in every issue, Animals and You really is THE mag for girls who love animals! Circulation 33,725 Readership 200,000* Frequency Three Weekly Price £3.99 The Animals and You website complements the magazine, ensuring that the A&Y experience doesn’t end for readers when the last page has been turned. Here, they can see a sneak preview of the latest issue, vote in polls, find info on how to subscribe — and enjoy the regularly-updated A&Y blog, which is full of great giveaways, exclusive competitions, the cutest videos and much more! Source: ABC Jan-Dec 2014, *Youth TGI Spring 2015 www.jw-mag.co.uk Jacqueline Wilson magazine encourages literacy by fuelling imagination and inspiring creativity. Targeting girls aged 7-12, the magazine provides behind-the-scenes pictures, new interviews, and EXCLUSIVE new short stories from one of the UK’s best selling children’s authors. Circulation 42,282 Readership 259,000* Frequency Three Weekly Price £3.75 www.jw-mag.co.uk Unique visitors 4,039 Page Impressions 22,064 Source: ABC Jan-Dec 2014, *Youth TGI Spring 2015, Google Analytics Feb 15 www.shoutmag.co.uk Teen mag Shout is bigger and better than ever. With a sleek A4 design and contemporary look, Shout continues to promote self-esteem and confidence and cements its place as a favourite within the teenage market.
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