Portfolio Media Pack
Portfolio Media Pack Introducing our mature portfolio Together selling over 330,000 copies every week, My Weekly and The People’s Friend still remain firm favourites on the newsstand. Available as digital editions, along with their own websites and social networking profiles, both titles have a multimedia appeal. With 43 titles, across four ranges including market leaders Puzzler and Puzzler Collections, Puzzler Media has a broad reach and consumer appeal. Selling over 1.3 million issues a month, Puzzler Media remains the market leading puzzle provider. Investing in the mature market The over 50s are an essential target group for DC Thomson with a large proportion of our readership within this demographic. With an aging population - there are 21.4m 50+ adults in the UK, making up 43% of the adult population - this audience are growing in importance. This demographic are often misunderstood, overlooked and falsely stereotyped, therefore it is important to truly understand the characteristics and attitudes of the over 50s. Game Generation research launched in December 2011. The research, unique to DC Thomson, seeks to provide a greater understanding of the 50+ audience through segmentation - knowing that they are not one large homogenous group. PPA Scotland Winner ‘Consumer Magazine of the Year 2014’ www.thepeoplesfriend.co.uk Established in 1869, The People’s Friend is a fiction-based magazine incorporating serials, short stories and poetry along with interesting features that reflect readers’ interests such as gardening, cookery, knitting and travel. c Circulation 225,968 Readership 419,000* Frequency Weekly Cover Price £1.05 thepeoplesfriend.co.uk, an extension of the famous story magazine, is the place to go to find out about upcoming and read our Editor’s blog.
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