NRS Readership Estimates - Women's Magazines AIR - Latest 12 Months - January - December 2015
Women
Total ABC1 C2DE 15-34 35+
UNWEIGHTED SAMPLE 17569 10069 7500 4342 13227 EST.POPULATION 15+ (000s) 26499 14401 12098 8100 18400 (000s) % (000s) % (000s) % (000s) % (000s) % Women's Weekly Magazines
Take a Break H 1596 6.0 547 3.8 1049 8.7 406 5.0 1190 6.5 OK! H Z 1139 4.3 578 4.0 561 4.6 575 7.1 565 3.1 Hello! H 916 3.5 516 3.6 400 3.3 325 4.0 591 3.2 Closer H 748 2.8 378 2.6 369 3.1 436 5.4 311 1.7 Heat H 651 2.5 316 2.2 335 2.8 418 5.2 233 1.3 Chat H 642 2.4 216 1.5 426 3.5 164 2.0 478 2.6 Woman's Weekly H 567 2.1 288 2.0 279 2.3 74 0.9 493 2.7 Woman's Own H 541 2.0 279 1.9 262 2.2 65 0.8 475 2.6 Pick Me Up H 474 1.8 150 1.0 324 2.7 208 2.6 265 1.4 Now H 453 1.7 212 1.5 240 2.0 270 3.3 183 1.0 That's Life! H 452 1.7 142 1.0 310 2.6 145 1.8 307 1.7 Inside Soap Y 414 1.6 125 0.9 288 2.4 196 2.4 218 1.2 Bella Y 381 1.4 182 1.3 200 1.6 66 0.8 315 1.7 Woman H 379 1.4 199 1.4 181 1.5 49 0.6 331 1.8 People's Friend H 338 1.3 147 1.0 191 1.6 16 0.2 322 1.8 New! Y 329 1.2 134 0.9 196 1.6 221 2.7 109 0.6 Reveal Y 328 1.2 156 1.1 171 1.4 214 2.6 113 0.6 Real People Y 278 1.0 103 0.7 175 1.4 134 1.7 144 0.8 Best Y 270 1.0 106 0.7 164 1.4 31 0.4 239 1.3 Love It! Y 250 0.9 91 0.6 159 1.3 126 1.6 124 0.7 Look Y 248 0.9 149 1.0 98 0.8 142 1.8 105 0.6 Grazia Y 223 0.8 172 1.2 50 0.4 103 1.3 120 0.7 Star Y 204 0.8 77 0.5 127 1.1 135 1.7 69 0.4 My Weekly Y 191 0.7 88 0.6 103 0.8 16 0.2 174 0.9
Women's Fortnightly Magazines
Yours H 337 1.3 144 1.0 193 1.6 10 0.1 327 1.8 All About Soap Y 320 1.2 74 0.5 245 2.0 143 1.8 176 1.0 Soaplife Y 305 1.1 96 0.7 209 1.7 156 1.9 149 0.8 NRS Readership Estimates - Women's Magazines AIR - Latest 12 Months - January - December 2015
Women
Total ABC1 C2DE 15-34 35+
UNWEIGHTED SAMPLE 17569 10069 7500 4342 13227 EST.POPULATION 15+ (000s) 26499 14401 12098 8100 18400 (000s) % (000s) % (000s) % (000s) % (000s) % Women's Monthly Magazines
Asda Magazine H 3669 13.8 1673 11.6 1996 16.5 1068 13.2 2601 14.1 Tesco - Food Family Living H 3631 13.7 1947 13.5 1684 13.9 977 12.1 2655 14.4 Sainsbury's Magazine H 1926 7.3 1248 8.7 677 5.6 432 5.3 1494 8.1 Waitrose Kitchen H 1573 5.9 1269 8.8 304 2.5 318 3.9 1255 6.8 Good Housekeeping H 1397 5.3 1013 7.0 383 3.2 158 1.9 1239 6.7 Vogue H 1120 4.2 755 5.2 365 3.0 675 8.3 445 2.4 Cosmopolitan H 1118 4.2 710 4.9 408 3.4 728 9.0 390 2.1 BBC Good Food H 1032 3.9 745 5.2 287 2.4 385 4.8 646 3.5 Glamour H 815 3.1 535 3.7 280 2.3 551 6.8 264 1.4 Woman & Home H 684 2.6 465 3.2 219 1.8 66 0.8 618 3.4 Ideal Home H 664 2.5 438 3.0 226 1.9 173 2.1 491 2.7 Elle H 662 2.5 464 3.2 198 1.6 413 5.1 248 1.4 Country Living H 567 2.1 404 2.8 163 1.3 102 1.3 465 2.5 Marie Claire H 556 2.1 401 2.8 155 1.3 190 2.4 366 2.0 Weight Watchers Magazine H 546 2.1 314 2.2 232 1.9 163 2.0 383 2.1 House & Garden H 438 1.7 295 2.0 143 1.2 65 0.8 373 2.0 Women's Health Y 432 1.6 273 1.9 159 1.3 199 2.5 233 1.3 Prima H 422 1.6 290 2.0 132 1.1 39 0.5 383 2.1 Homes & Gardens H 409 1.5 298 2.1 112 0.9 79 1.0 331 1.8 Red H 367 1.4 310 2.2 57 0.5 90 1.1 276 1.5 House Beautiful H 336 1.3 226 1.6 111 0.9 52 0.6 284 1.5 Mother And Baby Y 336 1.3 155 1.1 181 1.5 215 2.7 121 0.7 Country Homes & Interiors Y 289 1.1 197 1.4 91 0.8 53 0.7 236 1.3 25 Beautiful Homes Y 285 1.1 197 1.4 89 0.7 69 0.9 216 1.2 Jamie Y 275 1.0 174 1.2 101 0.8 127 1.6 148 0.8 InStyle Y 262 1.0 176 1.2 86 0.7 133 1.6 128 0.7 Vanity Fair Y 205 0.8 152 1.1 53 0.4 129 1.6 76 0.4 Homes & Antiques Y 194 0.7 134 0.9 60 0.5 16 0.2 178 1.0 Elle Decoration Y 191 0.7 128 0.9 63 0.5 89 1.1 102 0.6 Delicious Y 172 0.6 142 1.0 30 0.2 48 0.6 124 0.7 Style at Home T 166 0.6 95 0.7 71 0.6 53 0.7 113 0.6 Tatler Y 156 0.6 132 0.9 24 0.2 48 0.6 109 0.6 Essentials T 152 0.6 96 0.7 56 0.5 25 0.3 127 0.7 Living etc T 148 0.6 104 0.7 44 0.4 41 0.5 107 0.6 Harper's Bazaar T 141 0.5 110 0.8 31 0.3 53 0.7 88 0.5 Real Homes T 141 0.5 76 0.5 65 0.5 34 0.4 107 0.6 Candis Y 122 0.5 82 0.6 40 0.3 15 0.2 108 0.6 Top Sante T 112 0.4 76 0.5 36 0.3 16 0.2 96 0.5 Olive T 110 0.4 77 0.5 33 0.3 21 0.3 89 0.5 Period Living T 98 0.4 69 0.5 30 0.2 13 0.2 85 0.5 World of Interiors T 83 0.3 60 0.4 23 0.2 16 0.2 67 0.4
Women's Bi-monthly Magazines
Boots Health & Beauty H 2555 9.6 1571 10.9 984 8.1 1076 13.3 1479 8.0 Slimming World Magazine H 1293 4.9 755 5.2 538 4.5 342 4.2 951 5.2 Brides Y 206 0.8 125 0.9 82 0.7 104 1.3 102 0.6 You & Your Wedding T 176 0.7 105 0.7 71 0.6 100 1.2 76 0.4 BBC Easy Cook T 154 0.6 79 0.5 75 0.6 57 0.7 97 0.5
Women's Quarterly Magazines
John Lewis Edition H 1006 3.8 799 5.6 206 1.7 237 2.9 768 4.2 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.
H May be analysed on a base of 6 months or longer.
Y May be analysed on a base of 12 months or longer.
T May be analysed on a base of 24 months or longer.
A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted.
J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results.
L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results.
M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record.
The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.
The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News,The Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.
N The following title appeared on a Masthead screen for New Titles during the past 12 months: Nature's Home (January - March 2015 and July-December 2015)
P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months.
Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months.
R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report.
X Figures for TV Soap (The Sun on Sunday) are available from August 2015. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 5 months August - December 2015.
Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas.
THE INDEPENDENT continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules.
ES - Evening Standard Magazine. For the period November 2014-September 2015, this title was measured and reported as a weekly stand-alone magazine. From October 2015 it has reverted to being measured and reported as a supplement of London Evening Standard.