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INTRODUCTION 31,570 499,000 13% over circulation Readers Increase 16,900 every week in website Social media Users y-o-y followers The comic Everyone we know…loves The Beano! It’s the home of jokes, pranks and laughs. Featuring the naughtiest kids imaginable in their latest adventures, including Dennis the Menace & Gnasher, Roger the Dodger, Minnie the Minx, Billy Whizz and The Bash Street Kids. Join Team Menace! www.beano.com The Beano website places the much loved Beano characters at the heart of the user experience. Games, videos, online competitions and quizzes ignite the passion for the Beano and the comic format. The site features a retro area catering to older readers who remember the characters from their youth. Source: ABC Jan – Dec 2014 *Youth TGI 2015 (Spring), google analytics BRANDED APPS AND MORE Dennis and Gnasher in Minecraft Minecraft players are now able to add the Beano’s mischievous characters to the PC versions of the game including all of dennis’ best pranks. Dennis AND Gnasher Adventures! The fully interactive story app that follows the naughty duo as they battle against the zombies of beanotown. Features camera integration, games and more. Dennis and Gnasher’s Prank Sticker The ultimate menacing photo app allows kids to add humour and fun to photographs by choosing from a library of over 100 themed stickers. iPrank The epic practical joke app for kids everywhere to play the best fun pranks, with hilarious results. PERFECT LICENSING PARTNER cbbc tv platform – dennis the menace & gnasher is a consistent top 10 show for uk’s no.1 kids channel cbbc Dennis and gnasher is the only licensed character title in the world book day campaign. Best selling Best selling young fiction launch in 2014 Annual 2014 Beanotown takeover over at st pancras station from October – janary 2015 High profile promotions including 1.9 million free samplers with the mirror in November 2014 The beano won in the 2012, 2013, and 2014 licensing awards Promotional partnership with brewer’s fayre – featured in 130 restaurants Our advertising and editorial teams work together to come up with customised ideas for your campaign! Just some of the things we can offer… Custom styled background Front cover integration Themed competitions, posters & puzzles Full review on product Multi page integrations Cover mounts *with contribution from the advertiser Stickers Posters Inserts/Booklets Advertorial coverage And much more MAGAZINE RATES DPS £6,000 Full page £3,000 Half page £1,700 IFC/IBC/OBC £3,500 Inserts £21 per 000 Creative advertising rates available on request Please contact us for specifications and rates ONLINE RATES MPU Leader-board Skyscraper Homepage takeover Sponsorship of Specific Channel And more… Please get in touch to discuss CONTACTS Advertising Manager Bryn Piper 020 7400 1050 [email protected] Advertising Sales Radhica Kakaria 020 7400 1049 [email protected] Advertising Sales Amy Reeves 020 7400 1047 [email protected] Production Connie Edwards 020 7400 1032 [email protected].

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How Beano Became the New Social Currency for a New Generation
HOW BEANO BECAME THE NEW SOCIAL CURRENCY FOR A NEW GENERATION 2018 Marketing Society Excellence Awards: Brand Revitalisation HOW BEANO BECAME THE NEW SOCIAL CURRENCY FOR A NEW GENERATION Executive Summary This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids. Please note: highlighted content is not publishable due to confidentiality. Objective Campaign To relaunch Beano to a whole new generation of kids and parents Beano Studios partnered with communications agency Red Brick in a time of declining print sales and rising digital opportunity. Road to redesign their digital offering and create a brand, and a Specifically, to spark a huge increase in the Beano’s online users message, to launch it. The result was a unique one-destination from just to – the threshold for successful future entertainment platform for kids, and a campaign driven by a simple monetisation. yet powerful insight into the audience – which informed everything and even found its way back into the comic. Scale of the task The rewards of traditional print publishing were declining, but the rewards of The insight was this: children are simultaneously both digital and online success seemed very far out of reach. Beano’s sister comic, the Dandy, binary. They are technologically-sophisticated, but have a launched a paid online edition that closed soon afterwards. Meanwhile deep-seated need for yes-no, good-bad answers that help them Beano’s own online presence hadn’t tapped into the significant audience of understand where they fit in the world.
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Fudge the Elf
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Exhibition Information
Exhibition Information Open daily 10:00-18:00 | Open late Thu 20:00 Festive opening times: Sat 24 and Sat 31 December: 10:00-16:30 Sun 25 and Mon 26 December: CLOSED 152 Nethergate, Dundee, DD1 4DY Sun 1 and Mon 2 January: CLOSED 01382 909900 | Scottish Charity No. SCO26631 Admission free | www.dca.org.uk INTRODUCTION Dundee Contemporary Arts is delighted to present DCA Thomson, featuring six contemporary artists’ responses to the extensive archives of the renowned publishers DC Thomson. The exhibition has been programmed in partnership with DC Thomson to celebrate the 80th anniversary of The Broons and Oor Wullie. The invited artists, Rabiya Choudhry, Rob Churm, Craig Coulthard, Malcy Duff, Hideyuki Katsumata and Sofia Sita, have each visited the DC Thomson archives and are exhibiting their own individual takes on the rich cultural history of our city’s publishing. The exhibition features murals, prints, drawings, sculpture and video alongside archive material. ARTISTS IN THE EXHIBITION RABIYA CHOUDHRY Edinburgh-based artist Rabiya Choudhry’s work takes inspiration from childhood memories and subconscious dreams. She has created new work for the exhibition loosely based on her own family and inspired by DC Thomson’s riotous comic strip The Numskulls, about a team of tiny human-like technicians who live inside people’s heads and run their bodies and minds. Choudhry’s own comic creation, The Coconuts, is the basis for a new pair of paintings in homage to The Numskulls. The paintings are titled dream baby dream and houses for the holy, in reference to songs by the bands Suicide and Led Zeppelin respectively.
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Dennis the Menace
DRESS UP AS... Dennis the Menace TO MAKE THE HAIR 1. Cut a length of card that will fit comfortably around your child’s head, then add an extra 3-5cm more at the end. Staple the ends together to make a headband. Cover the staples with tape to protect your child’s head. YOU WILL NEED ✓ Black card A1 size 2. Cut four strips of black ✓ Scissors card that are 4cm wide and the length of your child’s ✓ Stapler head. Use one strip to create ✓ Pencil an arch from one side of the headband to the other. ✓ Ruler/tape measure Staple in place. Repeat on ✓ Strong tape e.g. parcel the opposite side so you have tape or gaffer tape a cross. Do the same with the other two pieces of card, placing them diagonally over the cross. Staple into place to make a skullcap. Place some tape over the staples to protect your child’s head. 3. Print out the hair template and draw 4. Cut out the hairpieces. Staple the smaller round it on to black card. Then draw a bigger hairpiece to the front and the bigger border around one of the hairpieces (this will hairpiece to the back for Dennis’ wild hair. go at the back of your Dennis hairpiece). TO MAKE THE STRIPED TOP 1. Fit the top over a piece of cardboard so it is quite flat. Stick on evenly-spaced strips of masking tape until you have stripes all the way down and around both sides of the top. 2. Now paint on the areas that are not masked out with the tape.
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Lesson Plans for Schools Tying Into
LESSON PLANS FOR SCHOOLS TYING INTO Friday 14th March 2014, 2.00pm – 2.30pm GMT The Beano® © and associated characters™ 1 © DC Thomson & co. Ltd. 2014 www.puffi nvirtuallylive.co.uk GENERAL APPROACH AND CURRICULUM LINKS This pack has been created to prepare school children and teachers for the Puffin Virtually Live webcast hosted by Steven Butler, author of The Diary of Dennis the Menace, on Friday 14th March. Steven will be showcasing the newly released The Diary of Dennis the Menace in which he takes a peak into the mischievous life of The Beano’s biggest prankster Dennis the Menace. The next installment in the series Beanotown Battle, will be published in May 2014. This resource pack provides material for between six and eight hour-long KS2 lessons which can take place during literacy lessons or as extra-curricular activities. It is suitable for students aged 6-11 years and has a literacy focus, but also covers other areas of the curriculum. MAKING A COMIC STRIP Students will: 1. Use the comic strip format to create characters, setting, dialogue, and plot 2. Organise ideas on combining pictures, captions and dialogue to report on a specific event or express a message 3. Develop comic strips to depict story-related or self-created events, convey a message, or express interesting information Other objectives covered in the pack include: Literacy - To improve understanding and comprehension of text types, with focus on humour and comic strips - To understand the linguistic conventions of certain text types - To be able to identify and
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Beano-Media-July-2016.Pdf
Everyone we know…loves The Beano! It’s the home of jokes, pranks and laughs. Featuring the naughtiest kids imaginable in their latest adventures, including Dennis the Menace & Gnasher, Roger the Dodger, Minnie the Minx, Billy Whizz and The Bash Street Kids. Join Team Menace! Circulation: 33,714 Readership: 404,000 Frequency: weekly Target market: boys aged 7 - 10 www.beano.com Source: ABC Jan – Dec 2015 *Youth TGI 2016 (Spring) Available on Apple and Google App Stores Dennis and Gnasher in Minecraft Minecraft players are now able to add the Beano’s mischievous characters to the PC versions of the game including all of dennis’ best pranks. iPrank The epic practical joke app for kids everywhere to play the best fun pranks, with hilarious results. Dennis AND Gnasher Adventures! The fully interactive story app that follows the naughty duo as they battle against the zombies of beanotown. Features camera integration, games and more. Dennis and Gnasher’s Prank Sticker The ultimate menacing photo app allows kids to add humour and fun to photographs by choosing from a library of over 100 themed stickers. cbbc tv platform – dennis the menace & gnasher is a consistent top 10 show for uk’s no.1 kids channel cbbc Dennis and gnasher is the only licensed character title in the world book day campaign. Best selling Best selling young fiction launch in 2014 Annual 2014 Beanotown takeover over at st pancras station from October – janary 2015 High profile promotions including 1.9 million free samplers with the mirror in November 2014 The beano won in the 2012, 2013, and 2014 licensing awards Promotional partnership with brewer’s fayre – featured in 130 restaurants Our advertising and editorial teams DPS £6,000 work together to come up with customised ideas for your campaign Full page £3,000 across print and digital! Half page £1,700 As well as display advertising, we can work together to create bespoke IFC/IBC/OBC £3,500 campaigns that include front cover Inserts £21 per 000 integration, augmented reality, unique advertorials and posters to name a few.
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Newsletter Issue 3
TTHEHE BB EANOEANO && DD ANDYANDY CC OLLECTORSOLLECTORS ’’ CC LUBLUB Founder Year 2006-7 July 2007 Issue 3 Contents 1-2 Editorial 2 Caption Competition 3-4 Letters to the Editor 4 Items For Sale 5-7 Jump, Froggy, Jump! 7-8 With a Roar, Out they Pour, Every afternoon at Four! EDITORIAL ... Dear Member cheque, postal order or PayPal. Full Interestingly, one of the Topper Books details on how to pay by PayPal can had a manufacturing fault in that a Welcome to the third and final news- be found on the website (www.phil- section of the pages had not been letter of the inaugural year of The comics.com). trimmed properly, giving an insight Beano & Dandy Collectors’ Club. It into the method of the book’s manu- was quite a challenge to initially set Bar a few spare issues, I intend to facture, previously unknown to me. up the club, but during the course of print an exact number of newsletters Pages are printed on both sides in a the first year it has proved a very to cater for the number of members long section, making up a ‘block’ of worthwhile experience and one that I subscribed when going to print. For pages, with a perforated line separat- am looking forward to taking further this reason, I would urge that if you ing each page. Upon folding them, in in the future. intend to re-subscribe to the club to a zigzag fashion, into a stack and do so sooner rather than later, to en- Throughout the year I have asked adding glue at the eventual spine end, sure you receive a copy of issue four myself “What do members really want the top and bottom edges are (Autumn 2007).
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ENHANCE YOUR EVENT From season to season, our cultural programme is ever changing, offering myriad opportunities to enhance your event and provide guests with an unforgettable experience at Somerset House. PRIVATE VIEWS GUEST TICKETS Combine your event with exclusive access to one of our Surprise your guests with tickets to an exhibition or live event alongside your event. exhibitions. Available during opening hours. Available every morning before 10:00 BEHIND THE SCENES TOURS Mon - Tue from 18:30 – 20:00 We offer both historical and film location tours, where you can enrich your guests’ Wed - Fri from 20:30 – 22:00 experience by taking them on a journey through Somerset House. Our Historical Highlights tours are typically 60 minutes and introduce the history of EXHIBITION TOURS & TALKS our magnificent 18th century building – taking in everything from Tudor intrigue to Offer your guests a unique insight into one of our Georgian enlightenment. exhibitions. Tours are available for up to 25 people and last approximately 60 minutes . Two tours can run Our Film Location Tours are an opportunity to find out more about how Somerset simultaneously. House has become a leading location for major films and television series, featuring in The Darkest Hour, Jack Ryan, London Has Fallen, James Bond, Downton Abbey, Alternatively, enlighten your guests with a curated talk on Sherlock Holmes, Love Actually and Mary Poppins – to name a few. the themes of the exhibition before exploring the show. Your guide will lead the group from the intricate Lightwells to the atmospheric, Available outside of opening hours. subterranean Deadhouse, visiting graceful staircases and the iconic Edmond J.
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Beano Comic #1 – July 30 1938 – Reprint Identification Guide
phil-comics auctions - Beano comic #1 – July 30 1938 – Reprint Identification Guide Found a Beano comic #1 dated 30 th July 1938 stashed away and can’t tell whether it’s genuine? The chances are that it’s a reprint and this guide will help you find out. Can you tell which of these two is the original? The comic on the left is the original. The Beano comic was first published in 1938 with a cover date of 30 th July. To many collectors it is the holy grail of British comics with the comic still going strong today. Original examples often change hands for four figure sums. The Beano comic’s publisher DC Thomson have published the original sales ledger records which showed that an incredible 442,963 copies of the first issue were sold throughout the nation. To date, just 25 or so of these are known to have survived. Several more may exist in private collections not included in this tally and we have no doubt that a few more are out there in attics as yet undiscovered. That said, the original is a genuinely rare item. Given that The Beano is a household name and has been published continuously since 1938, it will come as no surprise that several reprints of that iconic first issue have been produced. In 1978, DC Thomson Firsts reprinted full sized versions of eight of their famous comics, including The Beano, bound into a hardback book. We once saw what we believed to be the first Adventure comic (clearly a reprint and likely from this book) with string binding so it’s possible that a few copies have been yielded from these books, but we doubt too many.
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4-Comic-Comprehensions
Comics and YOURComprehension FREE BEANO RESOURCES TEACHER NOTES Children love to read comics and while finding a way to encourage reading for pleasure is always a big win in and of itself, there are plenty of ways you can use this enthusiasm to fuel learning in the classroom. Even a short comic strip helps children become familiar with narrative structures and once this knowledge is embedded it’s more easily transferred to other, more stretching contexts. The illustrations play an important part too in opening up new vocabulary and children will constantly make inferences as they read, without really knowing it. So why not try these enjoyable activities with your class as a way of getting everyone – including your typically more reluctant readers – to develop their reading skills? There are three full stories from Beano to share with the children and, having enjoyed these, they can tackle the comprehension / inference activity sheets, which have a few writing challenges included for good measure. Pupils can practise composition too with a series of jumbled up comic strips that need reordering, and the chance to write their own story. What’s in the pack? • Numskulls comic strip and comprehension sheet A testing situation for Edd causes the Numskulls to uncover Mr Throbb’s marking secret! • Dennis and Gnasher comic strip and comprehension sheet Dennis’s dad brings back a giant box of half price custard from the supermarket. What could possibly go wrong? • Bananaman comic strip and comprehension sheet Eric gets the call when the whole town is covered in ever-expanding slime.
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