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Ovation Awards Winning Entries 2008 OVATION AWARDS WINNING ENTRIES Table of Contents OVATION WINNERS AND RECOGNITION Letter from IABC/Toronto’s President ................................................................. 2 Complete list of the 2008 OVATION Awards Winners ............................................ 3 People’s Choice Award Winner .......................................................................... 10 Business Award Winners .................................................................................. 11 Bobbie Resnick Philanthropy Award Winner ....................................................... 11 IABC/Toronto MAVERICK Student of the Year Winner .......................................... 11 2008 OVATION Awards Sponsors ...................................................................... 12 Message from OVATION Awards Chair .............................................................. 14 2008 OVATION Awards Judges ........................................................................ 15 2008 OVATION Awards Gala Committee / Special Thanks .................................... 16 2008 OVATION WINNING ENTRIES Please note that some award winning work plans have been modified to omit confidential information. The collection of work plans has graciously been provided by the 2008 OVATION Award winners and do not reflect all winning entries. Community Relations ...................................................................................... 17 Writing ......................................................................................................... 33 Electronic/Interactive Communication ............................................................... 41 Publication Design .......................................................................................... 53 Other Graphic Design ...................................................................................... 61 Photography .................................................................................................. 65 Government Relations ................................................................................... 67 Media Relations up to 50K ............................................................................... 74 Media Relations 51K to 100K ........................................................................... 102 Media Relations 100K and up .......................................................................... 123 Marketing Communications up to 50K ............................................................... 146 Marketing Communications 100K and up ........................................................... 150 Special Events up to 50K ................................................................................. 170 Special Events 100K and up ............................................................................. 174 Employee/Member Communications .................................................................. 185 Economic, Social and Environmental/Third World Development ............................. 194 Student of the Year Winning Submission ........................................................... 198 2008 OVATION AWARDS WINNING ENTRIES 1 Letter from the President Our lives are so rich with activity and oftentimes so hectic that it is seems when we do find a moment to reflect we are astonished by how much can be accomplished – especially in a year! The 2008 IABC/Toronto OVATION Awards lets us as a chapter pause and take stock of the immense talent, outstanding performances and steadfast service communications practitioners bring to their communities. It is our evening to celebrate and recognize excellent work and achievement within our field and do that in the company of our peers. That we have much to celebrate is evidenced by the longevity of our awards program. Our long-time members might be surprised to realize we’ve been honouring excellence in communications for 22 years! The sustainability of this program has been helped along with some fresh ideas that have also become part of our annual ritual. In 1997, we introduced our CEO of the year (now Communicator of the Year) award to recognize executive leadership in communication. Congratulations to Philip Blake, President & CEO of Bayer for his leadership and fine example. In 1992, we honoured the late Kay Staib by introducing student scholarship awards, and in 2004 another student award, the Maverick PR Student of the Year award. More recently we’ve added business categories to the OVATION lineup that allowed us to applaud successful agencies and last year, the Bobbie Resnick Philanthropy Award to recognize her leadership and (continuing) contribution to IABC, particularly the Toronto chapter, and her service to the community. This year we received more than 100 OVATION entries in a variety of categories from media relations to community relations. We thank our distinguished judging panel of accredited and senior practitioners who collectively can boast hundreds of years of experience. They donated their personal time to review, discuss and provide feedback for each and every entry. Judging by how high a demand there is for their help with evaluating entries for international, regional and other chapter award programs, we are fortunate to have such high calibre professionals in our company. I know they will continue to challenge us to pursue excellence and leadership. Heartfelt thanks to the 2008 OVATION Awards committee led by Sara Feldman, APR and expertly supported by Gary Schlee, ABC and Mary-Ellen Hynd. There are many other volunteers who deserve our thanks for their tireless efforts in organizing and planning our awards evening. Our partners and sponsors also deserve a hand for their generous support. This tremendous spirit of volunteerism, enthusiasm, and commitment to our profession is what makes the IABC/Toronto chapter so vibrant and strong. Congratulations to all of the OVATION Awards winners and thanks again to everyone who has made this year’s accomplishments something to remember. Best regards, Janet Comeau President, IABC/Toronto 2 Announcing the Winners of the 2008 OVATION Awards Community Relations Award of Excellence Presented to: Blair Peberdy, Jennifer Reynolds, Marina Leyderman Entrant Company: Toronto Hydro-Electric System Limited Title of Entry: Project REBUILD Award of Excellence Presented to: Catherine Parry Entrant Company: Toronto Hydro-Electric System Limited Title of Entry: Toronto Hydro’s Festive Light Exchange Program Award of Merit Presented to: Julie O’Brien, Cathy-Anne O’Brien, Erin Brand, Jarred Katz, Sarah Hall Entrant Company: Bluesky Communications Title of Entry: A New Year, New Name, Same Commitment – DeafBlind Ontario Services Audiovisual Award of Merit Presented to: Maureen Juniper, Lindsay Williams, Praxis Public Relations; Jeff Carrique, Dwayne Jennings, Manulife Investments Entrant Company: Praxis Public Relations Title of Entry: Manulife IncomePlus for Life Video Writing Award of Excellence Presented to: Guy W. Giorno Entrant Company: Fasken Martineau DuMoulin LLP Title of Entry: Coalition of Ontario Pharmacy: Bill 102 Campaign Award of Merit Presented to: Janet Wile, ABC, APR, MC Entrant Company: Barrick Gold Corporation Title of entry: “Keep Those Tires Rolling” feature article for employee newsletter Award of Merit Presented to: Guy W. Giorno Entrant Company: Fasken Martineau DuMoulin LLP Title of Entry: SAVE OUR VOICE! Coalition 2008 OVATION AWARDS WINNING ENTRIES 3 Electronic and Interactive Communication Award of Merit Presented to: Jo Langham, ABC, Lisa Gilbert, Michelle DiRocco, Cathy Mitchell, Linda Heredia, APEX Public Relations; Nikki Gentles, Kellogg Canada Entrant Company: APEX Public Relations / Kellogg Canada Title of Entry: Kellogg’s Pop Tarts Meet Têtes à Claques Award of Merit Presented to: Karen Jury Entrant Company: IAMGOLD Corporation Title of Entry: IAMConnected Intranet Award of Merit Presented to: Bernard Hellen, Traffic Marketing + Design Inc., Simon Browning, SeeThroughWeb; Isaac Lotz, Direct Image, Jim Murray, Onwords & Upwords Inc. Entrant Company: Traffic Marketing + Design Inc. Title of Entry: Total Access: Nielsen Key Account StoreView Event Launch Campaign Publication Design Award of Excellence Presented to: Bernard Hellen, Traffic Marketing + Design Inc., Maia Becker, Antony Marcil, Forest Stewardship Council (FSC) Canada Entrant Company: Traffic Marketing + Design Inc. Title of Entry: ‘Change the world’ FSC XpertTM Booklet Award of Merit Presented to: Wendy McLean-Cobban, The Canadian Payroll Association; Loreta Senin-Hume, Hume Imaging; Gerry Babins, All Things Cling Entrant Company: The Canadian Payroll Association (CPA) Title of Entry: The CPA’s 2007 Compliance Rate Sheet Other Graphic Design Award of Excellence Presented to: Tangie Hinds, Daniel Thamotharem, Danny Faria, Catherine Krever, Paul Kilbertus Entrant Company: Smart Systems for Health Agency Title of Entry: GET CAUGHT! Outdoor/3-D Award of Excellence Presented to: Toronto Hydro-Electric System Limited Entrant Company: Toronto Hydro-Electric System Limited Title of Entry: Toronto Hydro Talk Box 4 Photography Award of Excellence Presented to: Strategic Objectives, Cadbury Entrant Company: Strategic Objectives Title of Entry: Cadbury Chocolate Couture Collection Fashion Show Award of Merit Presented to: Mike Abbass, Tracey Bochner, APR, Greig Reekie Entrant Company: Paradigm Public Relations Title of Entry: Mill St. Barley Wine Government Relations Award of Excellence Presented to: Jane Shapiro, Sarah Andrewes, Alison
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