Gamification: Is It Right for Your Library?
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AALLCovApr2013:Layout 1 3/13/13 9:40 AM Page 1 AALLI Spectrum Volume 17 No. 6 April 2013 AALL: Maximizing the Power of the Law Library Community Since 1906 In This Issue 10 How cloud services can enhance collaboration 18 Learn about Seattle with the co-chairs of the Local Arrangements Committee 21 E-lending in academic law libraries 07 Gamification: Is it Right for Your Library? www.aallnet.org AALLCovJuly2012:Layout 1 6/13/12 3:57 PM Page 4 Advance™ AALLApr2013:1 3/13/13 10:32 AM Page 1 Vol. 17, No. 6 April 2013 from the editor By Mark E. Estes AALL Spectrum® Initial Reactions Editorial Staff “Hello from an ‘old’ friend . ” and I am sure I would have received Marketing and Communications Manager Ashley St. John [email protected] read the subject line of an email many more shirts and ties had I hidden message that recently showed up in my Editorial Director my initial disappointment. Mark E. Estes [email protected] Outlook inbox. It seemed suspiciously Two of the 36 responses we received Copy Editor Robert B. Barnett Jr. spamish, but I kept reading because to this month’s Member to Member Graphic Designer Kathy Wozbut I could see the content in the preview question provide examples of inaccurate pane: or inappropriate first reactions. In case 2012–2013 Law Library Journal and AALL Spectrum Committee you’ve forgotten the question or haven’t Chair Linda C. Corbelli Hey Mark, already read this issue’s Member to Vice Chair Amanda Runyon Remember me, Tim C.? Member responses, we asked: Members I Googled you, and I think “What is one word or phrase you Judy K. Davis Marguerite I. Most Deborah S. Dennison Alyssa Thurston I found my old Topeka would like to ban from law Shaun Esposito Mark E. Estes (Ex-Officio) friend. Still enjoy making librarians’ vocabulary?” Timothy Gallina Janet Sinder (Ex-Officio) Ryan Harrington Deborah L. Rusin (Board Liaison) chocolate malts late at Each exemplar appeared to night? Remember sleeping focus on the word “banning.” 2012–2013 AALL Executive Board in my tree house and One wrote, “Banning a word—a President Jean M. Wenger Vice President/President-Elect Steven Anderson sneaking around Topeka all strange concept, especially coming from Secretary Deborah L. Rusin Treasurer Susan J. Lewis hours of the night? I also remember you librarians.” The other: “Are librarians Immediate Past President Darcy Kirk as a tough junior high football player engaging in wholesale censorship now?” Executive Director Kate Hagan who soon deserted us for Arkadelphia. Just as I erred in my reaction about Members Right? Hope all is well. I’m in SoCal. my shirt, initial reactions can sometimes Kathleen Brown Gregory R. Lambert Amy Eaton Suzanne Thorpe —Tim reflect misunderstandings. In this Lucy Curci-Gonzalez Ronald E. Wheeler Jr. instance, the question dealt with a AALL Spectrum (ISSN: 1089–8689) is published monthly except Indeed, Tim is an old friend who subset of English, the vocabulary of law January and August with a combined September/October issue by the appears in my memory every December librarians who comprise a rather small American Association of Law Libraries, 105 W. Adams Street, Suite 3300, Chicago, IL 60603. Telephone: 312/939-4764, fax: 312/431- because of the many New Year’s Eves percentage of the entire population. 1097, email: [email protected]. Periodicals postage paid at Chicago, I spent with him and two other junior However, the individuals could Illinois, and additional mailing offices. POSTMASTER: Send address changes to AALL Spectrum, 105 W. Adams Street, Suite 3300, high school friends playing Mille have been pointing to the fact that Chicago, IL 60603. Bornes long into the night. We had I failed to meet two of my obligations Writers wanted — contribute to your Association’s magazine. good times. We built the tree house he as a communicator: first, to avoid the For guidelines, visit www.aallnet.org/main-menu/publications/ spectrum/policy-spectrum.html or contact Editorial Director Mark E. mentioned in his email and expanded use of emotionally laden terms that Estes at [email protected]. it with a second story accessible through distract from the message, and second, to AALL Spectrum Submissions a trap door. Retired from his careers as structure the message so that emotionally Article ideas for the following issues must be approved by the a tennis pro and real estate broker, laden words/phrases come at the best editorial director by the following dates: 2013 Issue Approval Deadline he began looking for his old friends. place in the sentence. For example, a Vol. 18 No. 2 November July 11 He found one in me, and I’ve no idea more emotionally sensitive phrasing of No. 3 December August 8 No. 4 February October 10 how many others he’s found. the question might be: “What word or Getting his email was a pleasant phrase do you wish law librarians would AALLNET: www.aallnet.org surprise, to be sure. Of course, some never use?” Advertising Representative surprises are painful—for example, This experience reminds me of how Innovative Media Solutions the day I was returning to school from important it is for librarians to reduce 320 W. Chestnut Street P.O. Box 399 my lunch break and dug my left bicycle the chances for unpleasant surprises in Oneida, IL 61467 pedal into the road while turning Telephone: 309/483-6467 our communication efforts: we should Fax: 309/483-2371 sharply, causing me to fall and land on take the time to put ourselves in the E-mail: [email protected] my forehead. Other surprises, when place of someone else when writing a AALL Spectrum is a free benefit of membership in the American remembered, elicit mixed feelings, like procedures manual, a blog post, an Association of Law Libraries. Of each year’s dues, $42 is for one year of AALL Spectrum. Nonmembers may subscribe to AALL Spectrum for this one from just weeks into my first instructional quiz, a directional sign, etc. $75 per year. For membership and/or subscription information, please professional position: I badly needed Think, and ask yourself, does this use contact the American Association of Law Libraries at the address above. dress shirts for the office. I could tell library-speak? Could anyone possibly AALL Publications Disclaimer that a gift I had just received contained read this in a way I don’t intend, and This publication is provided for informational and educational a shirt. After tearing off the wrapping could that misreading detract from my purposes only. The American Association of Law Libraries does I not assume, and expressly disclaims, any responsibility for the paper in excitement, I clearly showed message? statements advanced by the contributors to, and the advertisers in, my disappointment at the plaid shirt the Association’s publication. Editorial views do not necessarily represent the official position of the Association or of its officers, that I could not imagine wearing with directors, staff, or representatives. All advertising copy is subject to a tie to the office. editorial approval. The Association does not endorse or make any guarantee with respect to any products or services mentioned or My initial reaction proved both advertised in the publication. incorrect and damaging—incorrect [email protected] All content copyright 2013 by the American Association of Law because the package included a www.aallnet.org/Blogs/spectrum-blog Libraries, except where otherwise expressly indicated. Except as otherwise expressly provided, the author of each item in this issue has matching tie that created a very granted permission for copies of that item to be made for classroom stylish and sharp look; damaging use or for any other educational purpose, provided that (1) copies are distributed at or below cost, (2) author and AALL Spectrum are because my wife and daughter never identified, and (3) proper notice of copyright is affixed to each copy. bought me a shirt or tie again, lest For items in which it holds copyright, the American Association of Law Libraries grants permission for copies to be made for classroom I show my disappointment. That’s my use or for any other educational purpose under the same conditions. loss because they both have good taste AALL Spectrum I April 2013 1 AALLApr2013:1 3/13/13 10:33 AM Page 2 contents FEATURES 05 Public Relations: Relationship Marketing 14 This Summer, in Seattle . How to market your library by supporting public Rethink your value at the 106th Annual Meeting interest law auctions in Seattle By Frances M. Brillantine By Julie Pabarja 07 Gamification: Is it Right for Your Library? 15 Law Firm Changes Offer The rewards, risks, and implications of gamification Opportunities for Libraries Suggestions for getting ahead of the curve By Carli Spina By Sarah Sutherland 10 Cloudy with a Chance of Collaboration How cloud services can enhance collaboration 18 ReThinking Seattle among librarians The co-chairs of this year’s Local Arrangements Committee talk all things Seattle By Carla Wale and Ellen Richardson By Rita Dermody and Tina Ching 21 A Pilot Using OverDrive E-lending in academic law libraries By Nina E. Scholtz 24 Can I Cancel My Print Case Reporter Collection? A look at the merits of free online resources as a substitute 21 By Paul Galfano 25 Read more Spectrum articles online 2 AALL Spectrum I April 2013 AALLApr2013:1 3/13/13 10:33 AM Page 3 AD INDEX Bloomberg Law/ Bloomberg BNA inside back cover LexisNexis inside front cover Thomson Reuters back cover DEPARTMENTS 18 Next Month in Spectrum 26 Memorials 26 Member to Member 27 Views from You 28 COLUMNS CENTER INSERT From the Editor 01 Washington Brief 04 Members’ Briefing The Reference Desk 26 Spectrum Communities ANNOUNCEMENTS AALL’s My Communities offers several opportunities to become more involved with AALL Spectrum.