City University of New York (CUNY) CUNY Academic Works Publications and Research John Jay College of Criminal Justice 2015 Cooking Class: The Rise of the ‘Foodie’ and the Role of Mass Media. Kathleen Collins CUNY John Jay College How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/jj_pubs/126 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact:
[email protected] Cooking class: The rise of the “foodie” and the role of mass media Introduction In the U.S. there are two cable TV networks dedicated wholly to food and cooking. In 2012, the Food Network had a nightly average of 1.1 million viewers.1 Small kitchen appliance expenditures continue to increase, 2 and despite the demise of the venerable Gourmet Magazine in 2009, there are hundreds of print magazines and countless blogs to refer to when looking for recipes or food writing. These and many other indicators seem to incontrovertibly charge Americans with being a nation consumed, as it were, with food. But what does this evidence tell us? Is interest in food a modern day phenomenon? Does all of this consumption around the subject mean that we are cooking more than ever before? While there is a plethora of popular media on the topic of food, here we can observe the topic – especially the phenomenon of food television – from a more critical vantage point and ask some basic but perhaps ultimately complex questions in order to illuminate the role of “mediated” food in our modern lives.