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äu 0,1G 2eurs Herbert Rosenblum aka Don Herbert We'll Have More Music, Right After the News by Herbert Rosenblum aka Don Herbert authorrousE' 1663 LIBERTY DR/VE, SUITE 200 BLDD,uLNcrnn', INDIANA 47403 (800) 839-8640 P" N" lf.A(%THORFIOOSE.COM © 2005 Herbert Rosenblum aka Don Herbert. All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author. First published by AuthorHouse 12/16/05 ISBN. 1-4208-3774-5 (sc) Library of Congress Control Number: 2005901919 Printed in the United States of America Bloomington, Indiana This book is printed on acid free paper. DEDICATION This book is dedicated, first and foremost to my wonderfül wife Linda, nay fantastic son, Brian, and my superb daughter, Meredith. Together, they have been a great source of support & inspiration for me and still are. This book is also dedicated to the legions of journalists who have worked at KFWB in the past and those who are there now and finally, to those friends who now staff that great Newsroom in the Ski . I KFWB ALL -NEWS IS BORN "It was a dark and stormy night........." Whoops! That was Edward George Bulwer- Lytton. "It was the best of times. It was the worst of times...." Nope. That was Dickens. "In the Beginning, God created the Heavens and the Earth." Er, I believe that has been used too. Well, back to my original opening line. "I'll have more music, right after the news." Legend has it those were the last words broadcast by the last disc jockey on KFWB as the station changed formats from music and news to All -News in March of 1968. Of course, I created that legend because what really happened was kind of dull. Therefore, I will continue to push the legendary version. Besides, it's a much better story. The All News format actually was not a new phenomenon when it debuted in Los Angeles. The Westinghouse Broadcasting Company was already using that format in New York and in Philadelphia but since the Los Angeles staff was decidedly better looking and much 2 Herbert Rosenblum aka Don Herbert more talented, we will ignore the other two cities and concentrate on L.A. alone. The All -News format was a true revolution in broadcasting but it raised a lot of questions. What the hell will they talk about? Who the hell can talk that long? And who the hell wants to listen to so much news? As it turned out, there was a lot to talk about it, a lot of people ready willing and able to do the talking and an even larger number of people ready to listen. In 1967, the wheels began to turn in earnest. The Westinghouse Broadcasting Company went shopping for a vehicle to launch the west coast version of the "All-News" format and they purchased KFWB from Crowell Collier. The studios were located on Hollywood Boulevard, a couple of blocks west of the fabled intersection of Hollywood and Vine. The station was on the second floor above a restaurant called Aldo's, which had a gay bar in the rear. There was another rather unsavory establishment called The Tourist Trap also below the station. To get to the KFWB reception area, you went thru a doorway on Hollywood Blvd. that was almost invisible to passersby and you climbed a long creaky staircase. You then found yourself in a slightly disheveled room with a reception desk and some doors leading God knows where. It was behind those doors that news magic would soon be performed. At the time that Westinghouse purchased the station, All -News was about a year away. The music and news format was in the homestretch. The We'll Have More Music, Right After the News 3 planning, the refining and the honing of the new format had begun in New York. Now, if I may, allow me to digress for a moment. I would like to briefly explain how I came to be connected to KFWB. After college at the University of Alabama, my career path took me to Birmingham and Mobile, Alabama, Little Rock, Arkansas, Palm Beach, Florida, Washington D.C. and finally Los Angeles. Birmingham and Mobile involved my being a disc jockey as well as doing the news. When I got to Little Rock, I made the switch to news full time. In Los Angeles I was employed by NBC News, first as a writer, then producer but after a year and a half, I got side tracked by a friend and went to work for Chuck Barris, writing questions for the Dating Game, The Newlywed Game and an easily forgettable program called Dream Girl of 67, all for ABC. In mid 1967, technicians at ABC went on strike and the shows shut down production to await the end of the walkout. I took the opportunity to move back to news as a field reporter for KHJ-TV. I stayed with them until January of 1968. It was then that the mavens at KHJ-TV decided to eliminate the entire news department and hire a bunch of gorgeous models, all of whom were just barely able to read, to do their news. This was a major stroke of good luck for me because on the day I was laid off from KHJ TV, KFWB began hiring its staff for the All -News format. So, the KHJ-TV news director, Russ Van Arsdale and I quickly put together radio news audition tapes and ran like crazy to the KFWB 4 Herbert Rosenblum aka Don Herbert studios. One at a time, we met with Assistant News Director Bruce MacDonell who listened to our tapes. We were then introduced to News Director Herb Humphries and within five minutes, we were hired. There were two more people to meet, Executive Editor Frank Georg and General Manager Jim Lightfoot and then it was official. We were in. And what made the timing all the more significant for me was the fact that just a couple of days after being laid off and hired in a single twenty four hour period, I was getting married. So, now with my job securely in my pocket, off I went to get married to Linda Horowitz of New York City. Following a brief honeymoon in Las Vegas, we moved into the Brentwood section of Los Angeles. As we set up our apartment, I waited anxiously for the telephone call I was promised I would get regarding when and where the All -News training sessions would take place. Late in February, my wife wisely suggested I give the station a call. The receptionist answered the phone and when I asked when training would begin, she said it was already underway and she knew there was someone she forgot to notify and now she knew who it was. Jumping into my clothes and my car, I raced to the Hollywood Knickerbocker Hotel where in one of the smaller meeting rooms, school was underway. I arrived just in time for lunch. Talk about great timing. Now, picture this. Here I am out of breath, panting from the run from my car, into the hotel, up to the meeting room, a newlywed, We'll Have More Music, Right After the News 5 contemplating this bizarre start to a new career and everybody leaves for lunch. So, what does this young eager newsman do? He goes to lunch. I followed everyone to the elevator where our not yet beloved news director Herb Humphries, and about I5 other new colleagues of mine, jammed into an old ornate elevator car. The button to the first floor is pushed. The door slides shut and the elevator begins to move about one or two feet and then grinds to a halt. We are stuck between floors. At first there are a few nervous laughs. Then we search for the emergency telephone or the emergency button or the emergency escape hatch or the ejector seat or an axe to hack away at the walls. Anything!!!! Just GET US OUTTA THERE!!!!! Someone says "Lets rock the car and jar it loose". That suggestion is rejected immediately. Someone else suggests prying the door open. Not bad, but since we have no crow bar, we forget that one too. Then some third person says, "Lets pray". Since we were between the first and second floor, with only 15 feet of space under us, it was decided to hold off on the prayers for a while. And while we great minds put our heads together to come up with the ultimate solution, the elevator doors slid open. We sauntered out and with sheepish looks on our faces, went to lunch. When we returned from lunch, we got down to the business of learning what All -News was all about and how we would go about making it a success. But first, New Director Herb Humphries wanted 6 Herbert Rosenblum aka Don Herbert to make sure everyone was there. So, the roll was called. This was done because it was our first day together as a group and we were not yet sure who everybody was. The roll was called and as it turned out, one person was not there. Someone called Aaron Shepard. Aaron had been working in Upstate New York when he was hired. So, where was he? No one knew and no one was volunteering to hunt him down, so the All - News Academy continued without him.
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