THIERRY & GUY REMARKABLY FULL BODIED

Elegantly round and perfectly sculpted, FAT bastard boasts & GUY THIERRY

a cheeky, new label that draws inspiration from the iconic

French Topiary—an art form appreciated for its style and REMARKABLY FULL BODIED REMARKABLY structure—much like our selection of FAT bastard ! The

topiary has long been regarded as the final touch to remarkable

masterpieces like King Louis XIV’s Garden of Versailles; let

that legacy live on with FAT bastard, the perfect finishing

touch to any culinary masterpiece! Yummicus Cabernayem

The story

Good friends Thierry (renowned French winemaker) and Guy (British industry rebel) created FAT bastard almost by accident. It started out as an experiment Thierry had going in the back of his cellar, leaving a barrel “on the lees” (yeast cells). He didn’t know what to expect, but when he and Guy tried the wine, Thierry exclaimed, with a strong French accent, “Now zat iz what you call eh Phet bast-ard!” This very British expression perfectly described the wine’s wonderful color and round, rich palate, so that’s what they named it.

Initially launched in 1998, FAT bastard was born out of a partnership between renowned French winery Gabriel Meffre and Winebow. Sourced from the low-yielding vineyards of the Languedoc-Roussillon region of France, the wines are remarkably accessible with a vibrant, fruit-forward style. With an emphasis on quality and a reputation as a brand that does not take itself too seriously, it is no wonder that Time magazine has referred to FAT bastard as, “wine for the anti-snob.” Ippo Pinor Chardo Potimus Noratus

CHARDONNAY PINOT NOIR

The grapes for the FAT bastard Sourced from select vineyards amidst FAT bastard Syrah is sourced from vineyards are sourced from vineyards in the the foothills of the Massif Central near in the Minervois and Pézenas areas near the Languedoc-Roussillon, spanning the banks the beautiful communes of Pézenas and picturesque, fortified city of Carcassonne of the Rhône in the east, Carcassonne in the Narbonne, FAT bastard Pinot Noir is a in Languedoc-Roussillon. These vineyards west, the foothills of the Massif Central in brilliant expression of the land from which present optimal conditions for Syrah vines due the north, all the way to the Mediterranean it is made. The relatively high altitudes of to the stony soil and impeccable microclimate coast in the south. This Chardonnay is rich, the vineyards provide the optimal temperate that come together to yield mature grapes with golden yellow in color with complex aromas conditions necessary for aroma and color a high concentration of color and aromas. of vanilla and honeysuckle layered with subtle development in the wine while the warm This Syrah is dark ruby in color with vibrant nuances of oak. On the palate, this wine has Mediterranean climate delivers fruit-forward purple reflections. The nose displays a spicy, a full body with an eruption of tropical fruit flavors of crushed strawberry and delicate yet fresh profile containing tinges of olive, clove flavors that develop into a long, toasty finish. tannins on the palate followed by a long, and sweet blueberry while the palate exhibits persistent finish. a robust body and invigorating flavors of paprika, tobacco, and peony. Yummicus Sauvinaeus Blancia Maturem Merlilus Cabernayem

CABERNET SAUVIGNON SAUVIGNON BLANC

FAT bastard is sourced FAT bastard Sauvignon Blanc is sourced from FAT bastard Merlot is sourced from select from low-yielding vines grown in the foothills Côtes de Gascogne in southwestern France, vineyards throughout the Languedoc- of Pézenas near the revered Minervois a zone well suited for growing this . Roussillon. The area is known for its stony appellation in Languedoc-Roussillon. This Careful attention in vineyard management soil, which naturally limits yields and lends wine is a beautiful ruby-red in color with and winemaking ensure the fruit-driven a fresh, fruit-forward character and mature rich and opulent aromas of black currant, aromas and flavors of the final wine. This tannins to the final wine. This Merlot is a crushed blackberry, cinnamon and pepper Sauvignon Blanc is a brilliant lemon yellow deep, dark red in color with elegant notes spices. A wine with a tightly woven texture, in color with green reflections. Enticing of plum and black cherry followed by subtle fine grain tannins and a long, persistent finish, grapefruit, lemon grass and floral aromas nuances of caraway and black pepper. On the this Cabernet Sauvignon is exceptionally intermingle on the nose while the palate palate, it is fresh, full and juicy with solid mid expressive, powerful and smooth all at once. displays fresh exotic fruit flavors and a palate weight and an expansive, round finish. pronounced, crisp acidity followed by a long, persistent finish. Gabriel Meffre the winery

Today, the winery is owned by Eric Brousse, CEO, in association with Maison Boisset. Chardo Potimus Top quality premium ranges: Laurus, Gabriel Meffre & Estates (voted 3rd best value French winery by Wine Spectator – under $40/ over 90pts.)

Long-standing contracts with 15 partners in the Languedoc region, ensuring consistent style and quality year after year.

Gabriel Meffre adheres to the principles of sustainable viticulture and is certified by the Terra Vitis organization in France.

Veronique Torcolacci head winemaker

Commitment and passion are the driving forces behind FAT bastard’s head winemaker, Veronique Torcolacci. Thanks to her exceptional knowledge, she has obtained more than 100 medals, several 4 and 5-star ratings, and special mentions for her wines in countless major wine competitions and top wine publications.

Head Winemaker at Gabriel Meffre for over 20 years and has crafted FAT bastard since 2004.

Works hand in hand with the growers of the Languedoc region to guarantee the consistently excellent quality of FAT bastard wines vintage after vintage.

Highly accomplished wine critic; judges international wine competitions such as the Chardonnay, Syrah & Rosé du Monde, Maturem the Concours d’Orange & Concours Agricole de Paris Merlilus

Samples up to 20 different blends of each varietal for production each vintage. Living Large in Languedoc

France

Our “Vin de Pays” are sourced from select vineyards Chardo throughout the Languedoc region of Southern France. The Languedoc Potimus Languedoc spreads from the banks of the Rhône River in the east, to the city of Carcassonne in the west and from the foothills of the Massif Central Mountains in the north to the gleaming Mediterranean coast in the south. The FAT bastard collection is crafted from low-yielding hillside vineyards with diverse microclimates and distinct soils rich in clay and limestone which impart a delicate, ripe fruit character and a complex array of aromas to the final wines.

Live Outrageously Large! FAT bastard is a world-wide success!

Every year, more than 4 million bottles sold in over 20 countries.

Antigua • Barbados • Belgium • Canada • China • Denmark • Finland • France • Hungary • Iceland • Ireland • Italy Netherlands • Philippines • Poland • Russia • Singapore • South Africa • South Korea • Spain • Sweden • USA selling points

Among the top 10 best-selling brands in the French Category*

Top-selling Chardonnay, Cabernet Sauvignon, Merlot, and Syrah in the French Category*

Approachable, fruit forward flavor profile to appeal to broad consumer base.

Fun packaging with irreverent style— “Wine for the anti-snob”— TIME magazine

FAT bastard has a strong and growing fan base on Facebook. Our fan engagement is 5x the industry average!** Check us out! facebook.com/FATbastardWine Chardonnay Case Stack

©2014 Selected and Imported by Winebow, Inc., New York, NY. FAT00008155 *AC Nielsen Total US Food and Combined Liquor, Monthly Data/Item Ranking Ending 3/29/2014, 750ml only **Ehrenberg-Bass Institute, 2014