IT’S TIME FOR BRAZIL IN SINGAPORE

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002844 EMR_ Time for Brazil_A4_210x297_OK.indd 1 11/09/2014 22:07

002844 EMR TIME FOR BRAZIL LLL M Y GS 1 Size: 210(W)x297(H)mm-ISO39L Iris GS316089 GP1B 11.09.2014 175# C K 14-024 Foreword

014 has been a unique year for Brazil. For Publisher the second time in history, Brazil had the Nomita Dhar Sun Media Pte Ltd honour of hosting the World Cup and, even though the result might not have been good Editor-In-Chief 2for the national team - unfortunately, the organisation Rodrigo Bovo Soares of the event was a huge success. The year 2014 also saw Ms Dilma Rousseff being re-elected for a second EDITORIAL ASSISTANTS Carlos B. Pheysey term as the President of Brazil. The inauguration of Catarina Longman st her second term in office, scheduled for 1 January is Octavio Lopes bound to draw many heads of state and government from around the world. ASSISTANT EDITORS 2014 has also been a great year for the relations Ranee Sahaney Priya Ramakrishnan between Brazil and Singapore! Two new Brazilian companies arrived in the country. Tramontina, CREATIVE PROJECT MANAGER a hundred-year old tableware company, whose Valerius Reza Boenawan products are sold in over 120 countries, opened an office in the island early in the year. Shortly after, ADVERTISING & MARKETING Jamie Ho Sapiens Global, a consultancy company, arrived in Muneera Iqbal Singapore. In the other direction, Singaporean investments kept on arriving in Brazil. We were very pleased PHOTO CONTRIBUTIONS to learn that at least one new Singaporean company arrived in the country: ST Kinetics. Other Hansel Lobo companies, some established in the country for years, carried on with expansion plans. On this World Sport Group Grafika Photographer note, we have to recognise two particular players, GLP and Keppel, a combination that alone Priya Ramakrishnan creates over 10,000 jobs in Brazil. Source- logo And the good news kept on coming. In October this year, we broke the commercial trade record, PRINTING turning Singapore into the most important commercial partner for Brazil in the ASEAN region, the StamfordSUN PressMEDIA Pte Ltd fourth in Asia and the fifteenth in the world. That is a great accomplishment, especially if one www.sunmediaonline.com considers that the two main export products of Brazil, iron ore and soy, are not sold to this country in large amounts. This year has been very busy for the cultural department of the Embassy as well. PianoBotanica gathered hundreds of people in the Botanic Gardens to listen to Brazilian jazz, there were several exhibitions from Brazilian artists at the Embassy and the country had a beautiful presence in the Sun Media Pte Ltd International Friendship Day at a few Singaporean venues. But maybe the most important event 20 Kramat Lane #01-02 was Sebastião Salgado’s exhibition at the National Museum of Singapore. For over four months, United House thousands of people enjoyed some of the work of the topmost Brazilian photographer. Singapore 228773 We hope this year’s edition of the magazine can give you a glimpse of how busy and rewarding Tel +65 6735-2972 2014 has been for the Embassy and for the relationship between Brazil and Singapore. Enjoy Fax +65 6735-3114 the reading! [email protected] www.sunmediaonline.com

Rodrigo Bovo Soares Secretário Embassy of Brazil Ministry of External Relations Chefe do Setor de Promoção Comercial Editorial Office Embaixada do Brasil em Cingapura Embassy of Brazil in Singapore Economic and Trade Section

101 Thomson Road #09-05 United Square Singapore 307591

Tel +65 6603-9372 Fax +65 6256-4565

[email protected] http://cingapura.itamaraty.gov.br

Contents 15

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Message NEWSMAKER Economy 6 Brazil and Singapore: 12 The First Latin American Lee Kuan 26 Asia to Become Brazil’s Oceans Apart — But Their Hearts Beat Yew Exchange Fellow Major Export Trade Partner As One for Mutual Growth 13 Brazil Hosts Sixth BRICS Summit Technology Visit Investment 28 Logging on to Your Dreams of 8 President Dilma Rousseff Visits 15 Santa Catarina: A Name for Innovation, Business in Brazil Singapore Vocation, Action, Distinction, Tradition 10 Senator Ricardo Ferraço’s Visit and Recreation Sets Stage for More Cooperation 20 Investment Opportunities Abound Statistics 29 Brazil Overview: Trade Economy – Trade – Investments 21 LATAMCHAM Launched to Strengthen Long-Standing Ties Aerospace 32 Brazil and Singapore: Flying High with Friends Success Stories 34 Tom Jobim International Airport 23 Singapore’s Pivotal Role for ASEAN Gears up for 2016 Olympics Expansion 35 New Innovation, New Concept 36 Brazilian Embraer E-Jets E2 Help India’s Air Costa Soar 64 49 32

78 45

Mining People Events 39 Towards a Brighter Future with 52 Graphene Guru: 58 Keppel Offshore & Marine Presents Sustainable Development Professor Antônio Hélio de Castro Neto Latin American Film Festival 2014 54 Cultural Enrichment and 72 Brazil Sails Away with New Markets to Study the15th Ambassadors’ Cup Interview 59 The Brazilian Way of Life in Singapore 73 PianoBotanica Wows 41 A Goldmine in Singapore 60 Expatriate Tales of Warmth Singapore Music Buffs 66 Epicurean Expert Cooks up and Welcome in Singapore 78 Rio de Janeiro’s 2016 Olympics: a Storm in Sunny Singapore 70 Shaping up in Singapore Let the Games Begin! Shipping Arts & Culture Sports 42 Sembcorp Marine Shipyards Across 56 International Friendship Day Brings 74 What a Treat of a Game the Oceans Students Closer to Brazil 76 Brazil’s Amazing Hospitality 45 Building for Brazil 62 Do You Speak Portuguese? at FIFA World Cup 63 Cultural Space Presents Brazilian Art Mix Research 64 Sebastião Salgado Wows Singapore Tourism 49 Vale to Partner with A*STAR for R&D with Stunning Photographs 80 Bewitching Brazil Education In History Trade Shows 50 Brazilian School Principals to 58 Fairy-Tale History of Rio de Janeiro 82 A Fair Share of Fairs Learn about Singapore’s Success

MCI (P) 083/12/2014 This commemorative special is published under the advocacy of HE Luís Fernando de Andrade Serra, Ambassador of Brazil, Singapore. © Copyright 2014/2015 by Sun Media Pte Ltd. The opinions, pronouncements or views expressed or implied in this publication are those of contributors or authors. The aim of this publication is to guide and provide general information. While very effort has been made to ensure the accuracy of all information contained, the publisher cannot be liable for loss incurred in any way whatsoever by a company or person relying on this information. MESSAGE Brazil and Singapore: Oceans Apart — But Their Hearts Beat As One for Mutual Growth Ambassador HE Luís Fernando de Andrade Serra shares his views on the growing interactions between Singapore and Brazil in an interview with Nomita Dhar

important growth centres in the care technologies; fast-moving lifestyle world economy. In your opinion, consumer goods; medical and health care what is the scope of cooperation products and systems; agribusiness and between the regions, especially commodities; financial asset management; with respect to Singapore as a and much more. Above all, Brazil is aware hub? that Singaporean businesses are ideally Singapore, located in such a placed to develop the country’s offshore strategic position and blessed marine sector. For example Singapore’s with world-class infrastructure, Sembcorp Marine has recently finished is a hub for international trade the construction of its yard in Brazil and it and is one of the most important is ready to begin building vessels and rigs markets for Brazil, irrespective for the vast oil and gas fields off Brazil’s of being one of our farthest- southeastern coast. Moreover, there are lying trading partners, requiring great opportunities in Brazil for Singaporean approximately 40 days of marine-engineering businesses in the navigation. Singapore is the first coming years as we intend to increase our market in ASEAN for Brazilian efforts in offshore marine projects. In other exports, with shipments to the sectors beyond what I mentioned, there are tune of the amount of US$3 new markets for Singaporean businesses billion until 31st October 2014. It is that were previously untapped, for instance also the fourth largest market for properties and real estate. One excellent Brazilian products in Asia and the example of this is Singapore’s Global Logistic 15th in the world. In the past few Properties, one of the most sought-after years, we have been witnessing a companies in Brazil’s real estate market, a he growing bonds between steady increase in the cooperation between true leader in logistics solutions. Brazil and Singapore, both in the two countries, especially in the trade of On the Brazilian front spearheading friendship and business, continue a wider range of goods and services. A case into Singapore, this year we saw two new to strengthen, not only through in point, our exports to Singapore this year, companies come in and set up business in Teconomic ties but also in people-to-people in comparison to the preceding one, have Singapore to push their expansion plans and contact. Oceans away from each other almost doubled. tap the potential of the ASEAN market and geographically they may be, but the hearts beyond, especially regions such as China, of these two fast-developing countries beat Diverse interest groups from various India, and even Papua New Guinea as an as one, as they look forward to a mutually businesses have been aggressively seeking example. beneficial relationship in the years to to enter the Brazilian market. Could you come. Presently, the number of Brazilians share with us some of the new trends Shipbuilding, infrastructure and export stationed in Singapore is rising steadily— and and profiles of businesses from Singapore of foodstuff have been the mainstay of a mirrored trend is being witnessed in Brazil, that have capitalised on the available cooperation between the two countries. where Singaporeans are treading new paths opportunities in your country? How was the balance of trade between of collaboration and enterprise. Brazil’s In the past few years, business interests Brazil and Singapore between 2013 and Ambassador in Singapore, HE Luís Fernando here toward Brazil have broadened into 2014? de Andrade Serra, speaks exclusively about other previously unexplored sectors One of the best years of trade so far between the burgeoning importance of Singapore and that offer many opportunities: logistics Brazil and Singapore was 2012, when the ASEAN region in the narrative of Brazil’s infrastructure, freight and intelligent US$2.92 billion worth of exports from Brazil own growth. We share the highlights of his transportation; infocomm, digital access to Singapore was recorded. And yet, I am observations on this dynamic relationship. and process-automation solutions; urban- delighted to share news that we have beaten Latin America and ASEAN are considered improvement solutions; environmental- a historical record with the exports until

6 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br MESSAGE

October 2014, of US$3.04 billion. This has been one of the most remarkable years in the history of trade between Brazil and Singapore and marks a turning point in our relationship. From now on, there is only progress and deeper cooperation between us.

Cooperation in Singapore sports is a new dimension that has been added to Brazil- Singapore interactions. Could you share some of the highlights of this with us? This year has been very special with regard to interactions between Singapore and Brazil in the realm of sports. We have two excellent players from Singapore in Rio de Janeiro’s league. The national squad actually played against Japan in October, here in Ambassador HE Luís Fernando de Andrade Serra with Ms Nomita Dhar, Editor-in-chief, Sun Media Singapore. Furthermore, we are planning a seminar for coaches next year so as to help We are working hard to facilitate more Special Counsellor for International Affairs, Singapore upgrade the level of coaching to interactions and bring both countries Marco Aurélio Garcia. the highest degree. We are hopeful of more together for exchanges in education. As said, we also had a technical such interactions in the coming seasons. In 2015, a delegation from the National delegation from A*STAR and Singapore’s Institute of Space Research is supposed to universities visiting Brazil. Officials from Perception about Brazil is confined visit Singapore for interactions with DSTA. the Economic Development Board (EDB) to samba, football and the Amazon. also came calling on Brazil. We are looking As the Ambassador representing this Special progress was made recently forward to many such developments and great nation, what would you like the in the signing of the double-taxation exchanges between both nations. people of Singapore to know beyond the agreement in air and shipping services stereotypes? between the two nations. In layman’s Moving beyond clichés, I would like terms, what does it mean and how does On a lighter vein, in Singapore we have a Singaporeans to understand that Brazil is it facilitate business movement between national dish. What is the national dish of the sixth largest economy in the world. We Singapore and Brazil? Brazil or the popular dish of Brazil? share our borders with 10 neighbours and It is a step in the right direction to There is a huge variety of dishes in Brazil there has been no conflict with them in the encourage more trade and movement as the country is a melting pot of cultures. past 140 years of our existence. We live in between Singapore and Brazil. Singapore The most popular food in Brazil is currently peace and extend a hand of friendship to all is a very important trading partner for barbeque, but our national dish is called our neighbours. Brazil and the double taxation agreement ‘Feijoada’, a stew made of black beans and In fact, we share lot of things in common will help businesses in lowering freight salted pork. It is usually enjoyed with rice with Singapore, including our views and expenses. With regard to air services, the and assorted accompaniments. There are perceptions regarding gender roles, race, national carrier Singapore Airlines is now many other culinary delights for foodies religion, multilateralism, rule of law, and on equal footing with Emirates Airlines and interested in visiting Brazil. even voice similar opinions in international Qatar Airways, so it can collect taxes from platforms. We are distant geographically, one end, and hence can have competitive but we are very close in our policies and pricing. The number of Brazilians residing in opinions. The double taxation agreement for Singapore has steadily increased. What shipping will encourage exports and imports do you attribute this to? How does Have there been interactions in the field at a lower rate, as tax will need to be paid the embassy assist in integrating the of training and education between the two in only one country. The freight expenses community? countries? will be lower and will benefit the traders and In the past few years, the Brazilian We have a tutorship programme in Brazil improve their returns. community in Singapore has been growing whereby we send more than 70,000 steadily. Many Brazilians are working in Brazilians abroad for post-graduate studies. Could you tell us about the high-level multinational companies as well as for It is called ‘Science without Borders’ and, visits between the two countries in recent Brazilian companies that have established under this programme, we would like to times and what the outcome was? branches in Singapore, given Singapore’s increase the presence of Brazilian students This year, we had a spectacular visit from role as a hub within ASEAN. We have in Singaporean universities. This year, we Brazilian President Dilma Rousseff to received high-level delegates from three Singapore in November, when she toured permanent contact with our citizens once Singaporean universities and Singapore’s the PSA port operations in the city. We are they are registered with us. They voted in A*STAR, the Agency for Science, Technology very keen to work with the company. She our Presidential elections in October. We and Research. They met representatives was accompanied by Brazil’s Minister of regularly organise and invite them for social from some of Brazil’s biggest universities. Foreign Affairs, Luiz Alberto Figueiredo, and and cultural events at the Embassy.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 7 VISIT President Dilma Rousseff Visits Singapore Brazil’s Head of State, President Dilma Rousseff, makes a three-hour stop-over in Singapore on her way to G-20 Meeting By Octavio Lopes

resident Dilma Rousseff Did You Know? made a three- Few Brazilians, and even fewer Singaporeans, know that Singapore hour visit has its presence guaranteed in history pages of the South Pto Singapore on 13th American country. In 1961, Brazil was undergoing a turbulent November, on her way political moment, with a very unstable and eccentric President, to the G-20 Summit that Jânio Quadros, unable to deal with pressures coming from took place in Australia. conservatives and left-wingers. At the peak of the crisis, Quadros Brazil’s Head of State renounced the Presidency, in a desperate attempt to obtain more was supposed to merely power and reinstatement through support from the Parliament. He stage a refuelling expected that his gestures of resignation would not be accepted stopover in Singapore, by the Congress, ultimately leading to increase in popular support. but decided to take the The act backfired and the resignation was accepted by the opportunity to know a Parliament, in one of the most outlandish and awkward moments little more about the of Brazilian history. Lion City by making Vice-President João Goulart was then supposed to take over. a quick city tour and With several political groups fighting for power, a presence in visiting the port. During her visit, President Rousseff learned Brazil’s capital was of the utmost importance, if he was to assume about PSA operations in the city-state and in several ports the Presidency with full command. But instead, Goulart was around the world, such as Buenos Aires, Panamá and Mariel in Singapore! After visiting China, where he met Chairman Mao, (Cuba). and a stopover in Hong Kong, the Vice-President was hosted at Accompanied by Brazil’s Minister of Foreign Affairs, Luiz Raffles Hotel, where, on 25th August 1961, he received a telegram Alberto Figueiredo, and Special Counsellor for International informing that the office of President was vacant. Goulart Affairs, Marco Aurélio Garcia, the President visited PSA’s interrupted his three-day visit to the Lion City and immediately corporate office tower, which offered her a bird’s eye view flew to Paris, before of port terminals and new developments on reclaimed land. taking another flight Escorted by PSA’s Group CEO, Mr Tan Chong Meng, she toured to Brazil. After a the port facilities and visited control rooms. President Rousseff brief political duel, he was also offered a general explanation of PSA’s operations with eventually became the help of a scale model. President of Brazil, only Back at Changi Airport’s VIP complex, the President to be removed from briefly met with Mr Yaacob Ibrahim, Singapore’s Minister for office by a military coup Communications and Information, who invited her to a State in March 1964. visit to Singapore while walking her to the presidential aircraft.

8 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br Estaleiro Jurong Aracruz Sembcorp Marine’s Estaleiro Jurong Aracruz (EJA), located in the municipal of Aracruz in Espírito Santo, continues to make good progress and has commenced initial operations since the second half of 2014, with completion scheduled for early 2015.

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SEMBCORP2014.indd 1 9/12/2014 4:39:32 PM VISIT

Senator Ricardo Ferraço’s Visit Sets Stage for More Cooperation Mission by Senator Ricardo Ferraço breathes new life into negotiations for Singaporean investments into Brazil By Carlos Brian Pheysey enator Ricardo Ferraço, drawing investments and clearing any for the Brazilian Congressman. Senator Chairman of the Brazilian Senate bottlenecks for increased bilateral trade Ferraço had meetings with the Economic Committee on External Relations between the two countries. An issue Development Board, the statutory board and National Defence, is no that has dogged relations over the years charged with attracting investment into Sstranger to Singapore. He visited the city- is the tax classification accorded by Singapore. He also visited PSA International, state in 2012 to further investments Receita Federal – Brazil’s Inland Revenue Singapore’s main corporate port operator, in in marine oil, gas engineering and authority – of Singapore as a tax haven, the interests of inviting PSA to Brazil. shipbuilding in his native state of Espírito a category that results in double taxation The next day, Senator Ferraço was Santo, which he represents in Congress. and thereby dampens further investment introduced to aspects of urban planning and He accompanied Governor Renato from Singapore into Brazil. Consequently, housing. The Senator met with the CEO of Casagrande to visit, among various and by way of the S. R. Nathan Fellowship, Singapore’s Urban Redevelopment Authority public and private entities in Singapore, Singapore invited the Senator on fresh (URA), the statutory board responsible Jurong Shipyard, a Singaporean leader in visits, meetings and briefings, in a bid for Singapore’s city planning. In his tour of shipbuilding that had begun constructing to rekindle efforts towards removing URA’s gallery, he was given an insight into a facility in Espírito Santo. This facility Singapore from that classification. This the expertise that Singapore can offer to is Jurong’s largest abroad, and would proved successful at the turn of 2014, Brazilian cities in their various stages of produce the vessels that support oil/gas when Receita Federal announced that it development. Jurong Consultants (not to drilling in Espírito Santo’s offshore fields. would be amending Singapore’s status. be confused with Jurong Shipyard) has, in Proud as Espírito Santo is of having International Enterprise Singapore (IE fact, been helping urban centres in central Jurong to boost its capabilities, Senator Singapore), which launches Singapore Brazil for a few years. He also met a number Ferraço also represents the wider interests company worldwide, organised an intensive of Singaporean companies at a luncheon of Brazil, particularly in the realm of week right after New Year’s Day 2014 that enabled a B2G dialogue, insights and

10 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br VISIT

requests on the topic of Singapore’s tax by Ministry officials (from the Ministries of classification by Receita Federal. That day, Proud as Espírito Santo Trade & Industry, Finance and Foreign Affairs) the Senator was also hosted by the Minister who watched with interest as Mr Choo of Trade and Industry, Mr Lim Hng Kiang, is of having Jurong to made the case for Singapore and increased who was optimistic about opportunities for boost its capabilities, business in the marine oil/gas and other further engagement between Singapore sectors, as soon as an agreement is reached and Brazil once existing obstacles were Senator Ferraço also on bilateral tax matters. cleared. Senator Ricardo Ferraço returned Mr Ferraço also visited the Pinnacle@ represents the wider to Brazil having been exposed to the Duxton, a premium high-rise block of myriad opportunities that exist which flats erected by Singapore’s Housing interests of Brazil, could benefit both countries as a result Development Board (HDB), a body that particularly in the realm of increased economic cooperation, and manages the buildings housing nearly 90 promised that he would liaise with Receita per cent of the population. The low cost of drawing investments Federal and other governmental bodies of this housing is a marvel of Singapore’s to find a mutually beneficial solution. It is development, and the HDB has the and clearing any said that Singapore’s investment could expertise to assist Brazil in its process of grow fourfold in Brazil and that Brazilian urbanisation and economic development. bottlenecks for companies could potentially keep more The day ended with a briefing at Vale, the increased bilateral robust offices in Singapore. Both Brazil Brazilian mining giant. and Singapore are optimistic that this will The next day, Deputy Prime Minister trade between the two happen, now that Brazil’s tax authority has Tharman Shanmugaratnam graciously amended its position on Singapore. received the Senator, and they had fruitful countries In the month following the visit, deliberations over the wider spectrum authorities and experts from statutory of Brazil-Singapore relations. The day on social and demographic trends in both boards and associations in Espírito Santo, continued with insights into Singapore’s societies. He also met his counterpart, Dr that are to assist in Jurong Shipyard’s progress in technology, engineering and Lim Wee Kiat, Chairman of the Government marine-engineering projects, visited education, starting with a presentation at Parliamentary Committee on Defence and Singapore to understand Singapore’s the Agency for Science, Technology and Foreign Affairs. As a Member of Parliament, Dr business and economic models and Senator Ricardo Ferraço’s Visit Research (also known as A*STAR). Given the Lim discussed with Senator Ferraço various to reinforce ties between the two. broad room for R&D cooperation between issues arising from the dichotomy between Additionally, PSA requested and obtained, the two countries in fields such as marine the plan-based, rapid-growth, free-market via the offices of the Senator, meetings Sets Stage for More Cooperation engineering, advanced computing, new model adopted by an older, less wealthy with Brazilian authorities for the media, biotechnology, biomedical health, Singapore, and the rising expectations of prospective development and operation new composite materials and more, the a younger and wealthier generation. The of terminals in Brazil. The mutual desire for visit was especially relevant to the Senator. afternoon continued with a meeting with more business and growth underscores the He was then led to visit Fusionopolis, a Petrobras. The day ended with the Senator’s relevance and usefulness of the G2G effort building that combines laboratories, start- meeting with Mr Choo Chiau Beng, non- led by IE Singapore and Senator Ricardo ups and other innovator/creative firms resident Ambassador of Singapore to Brazil Ferraço and such tours help towards with full amenities such as a mall, theatre, and former CEO of Keppel Corporation, which binding the two countries more closely for dining and more. Fusionopolis was built runs two shipyards in Brazil. They were joined joint prosperity. by Jurong Consultants, the outfit already tapping into Brazil, and Senator Ferraço invited Jurong to assist in the planning of Greater Vitória, the capital of his state. Senator Ferraço took a tour of Jurong Shipyard and held discussions with the CEO of Sembcorp Marine, the yard’s parent company. He also met his fellow stateside youngsters; dozens of students from Espírito Santo are attending Ngee Ann Polytechnic in order to be ready to join the yard upon returning home. Another discussion on education and capacity- building took place at the Central campus of the Institute for Technical Education (ITE). On the last day of his visit, Senator Ferraço visited the Parliament, where the Congressman met Madam Halimah Yacob, Speaker of Parliament, for a fruitful dialogue

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 11 NEWSMAKER

The First Latin American Lee Kuan Yew Exchange Fellow

aunched in 1991, the Lee Management, and then the Vice President Kuan Yew Exchange Fellowship of the Brazilian Trade and Investment invites outstanding individuals Promotion Agency (Apex-Brasil). with excellent track records or He was also the Chief of Staff to the Lextraordinary potential, for high-level President at the Brazilian Agency for exchange visits. During his five-day visit Industrial Development and Executive to Singapore from 28th July to 1st August Secretary of the National Council for 2014, Mr Ricardo Schaeffer met Deputy Industrial Development from 2005 to Prime Minister and Minister for Finance 2007. As a member of then-President Tharman Shanmugaratnam, Minister for Luiz Inácio Lula da Silva’s transition team Trade and Industry Lim Hng Kiang and from 2003 to 2006, he played a vital part Senior Minister of State, Ministry of Trade in setting up the Ministry of Tourism. and Industry and Ministry of National Lee Kuan Yew Exchange Fellows Development Lee Yi Shyan. are chosen on the basis of their track Mr Schaeffer also had discussions with records or extraordinary potential to Executive Secretary officials from the Economic Development contribute to the development of their of the Ministry of Board, International Enterprise Singapore, nations as well as promote international Development, Industry JTC Corporation and Housing and understanding and goodwill. Mr Schaeffer Development Board (HDB). The website is the 45th Fellow under the programme. and Foreign Trade, Mr for the Ministry of National Development Other recent Fellows include Pehin Dato Ricardo Schaeffer, is the recounted that Mr Schaeffer was keen Haji Abdul Rahman Haji Ibrahim, Brunei’s to learn about Singapore’s public housing Second Minister of Finance in the Prime first individual from Latin policies and township development. His visit Minister’s Office; former Japanese deputy America to come to to HDB was hosted by Acting Deputy Chief prime minister Katsuya Okada; Mr Neal Singapore at the invitation Executive Officer (Building), Mr Yap Tiem Yew. Wolin, former Deputy Secretary of the Mr Schaeffer had previously served U.S Department of the Treasury; and Mr of the Lee Kuan Yew as the Deputy Vice-Minister of Brazil’s Vo Van Thuong, a member of the Central Exchange Fellowship Ministry of Development, Industry and Committee of the Communist Party of Foreign Trade. From 2007 to 2010, he Vietnam and the secretary of Quang Ngai By Priya Ramakrishnan was first the Director of Planning and province party committee. NEWSMAKER

Brazil Hosts Sixth BRICS Summit Brazil had the honour of hosting the Sixth Summit of Heads of State and Government of BRICS, in the city of Fortaleza, in the northeast of the country from 14th-16th July, 2014. The acronym BRICS is made up of the first letter of each of the countries that are part of this group: Brazil, Russia, India, China and South Africa By Rodrigo Bovo Soares

his group is special for many early conversations, no set agenda was reasons, but one of the most defined. In 2010, in the city of Brasília, the interesting was the way it was leaders of the BRICS gathered for the first created. Normally, countries time. Tgather to form blocks when a common The potential of the group is enormous, purpose demands international action. and the data speaks for itself. The BRICS This happens with environmental issues, countries account for 37.5 per cent of the security, economy and many other fronts. world’s land surface area, 42 per cent of However, in this case, actors of the its population and 21 per cent of global financial sector of the global economy GDP. Natural resources are abundant in started observing that the BRICS countries these countries: from oil to coal, from iron shared many common features and could, to diamonds, the reserves are massive. soon, acquire a new role in the world. Their Moreover, the agricultural potential is far governments realised a great opportunity from reaching its limits. Very few countries could arise from coordinated actions and have the necessary characteristics to started to approach one another. In the become world leaders and five of them

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 13 NEWSMAKER

are now discussing and working together, coordinating actions. The BRICS countries account for With this spirit, the leaders of the five countries adopted the Fortaleza Declaration 37.5 per cent of the world’s land surface and Action Plan in July, along with the Agreement on the New Development area, 42 per cent of its population and Bank, the Treaty for the Establishment of a BRICS Contingent Reserve Arrangement 21 per cent of global GDP. Natural and other documents. At its sixth summit, the BRICS emphasised social inclusion and resources are abundant in the countries: sustainable development. The debate centred on the theme “Inclusive growth: from oil to coal, from iron to diamonds, sustainable solutions”, suggested by the Brazilian hosts. the reserves are massive The Fortaleza Summit showcased BRICS accomplishments and the discussions As founding members, they have the same Arrangement (CRA). The Arrangement is leading to the realisation of its vast voting quotas, and that proportionality integrated by the five members of BRICS, potential. Since its first summit in 2009, should be maintained. In future, once the and aims at providing them with liquidity BRICS has consolidated its position as NDB is operational, other countries may in case of external crisis. The CRA begins a positive force for the democratisation be invited to participate. In that case, operating with a lending capacity of 100 of international relations and for the each country will have a voting quota in billion dollars. In comparison, the IMF has enhancement of existing institutions accordance to its shareholding, but the a lending capacity of approximately 315 of international governance. It has also founding members will always hold, at billion dollars, of which, in September 2014, forged an impressive partnership carrying least, a combined 55 per cent of the votes. 84 billion were loaned to various nations. out cooperation initiatives in more than 30 The NDB starts with the impressive The two mechanisms, NDB and the CRA, areas among its members. value of 50 billion dollars in reserves. are independent and have very distinct The most important innovation of this This capital shall be used to finance any purposes. The former is directed at long- meeting was definitely the Agreement on company with projects in the territories term infrastructure projects, which will the New Development Bank (NDB). The of the member countries, be they in the impact on the development levels of discussions about the bank commenced in agricultural, industrial or service sector. the countries. The latter will be used if a the 2012 New Delhi Summit. The purpose The main focus of the bank, however, is liquidity crisis hits one of the countries. was to allocate resources to infrastructure projects related to infrastructure and Both, however, fall under the category and sustainable development projects, sustainable development. The proposal will of creating new instruments that will either in the BRICS countries or in other be analysed by the Legislative Assemblies allow Brazil, China, India, Russia and South developing economies. In the following of each of the countries and, as soon as Africa, and maybe even other countries in year, at the Durban Summit, convinced the five countries deposit the ratification the future, to become more independent of the project’s feasibility, the leaders instruments in Shanghai, NDB will begin its of the established financial mainstream. approved the creation of the NDB, which operations. And yet, that is not the only advantage was institutionalised in Fortaleza. Following its vocation of being a of the new institutions. Creating new and With its headquarters in Shanghai and supplementary structure to the well- supplementary mechanisms will make the first regional office in Johannesburg, established global finance governance, the whole global financial system more the only members of the bank, so far, are the NDB saw its leaders agree, in Fortaleza, secure and fail-proof for every country in Brazil, Russia, India, China and South Africa. on the creation of a Contingent Reserve the world.

14 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br INVESTMENT Santa Catarina: A Name for Innovation, Vocation, Action, Distinction, Tradition and Recreation

In presenting a distinct anta Catarina, or SC in short, technopreneurs, venture capitalists, has become a reference point universities, institutes, vocational federal state in each for Brazil, because of its hi-tech centres and other creative forces — edition of this magazine, industries, its poultry and pork to aggressively propel its workforce, Smeat-plants, which have addressed two- products, services and economy into the our spotlight shifts now thirds of Singapore’s needs (though you 21st century. to Santa Catarina, a might have thought that chicken and In keeping with this vision Congressman southern state that has pork in Singapore came from Malaysia Paulo Bornhausen, a high official of the and Australia!), its above-average state’s government led a public/private- been at the forefront port terminals, its strong middle-class sector mission to Singapore in early 2014 of both innovation and character, its European immigrant to find partners and models of efficiency tradition, and equally of traditions, and not the least— the beauty and capability-fostering, that could be of its range of sunny beaches and, on applied to Santa Catarina— rendering it steadfastness and change occasion, snowy highlands! a permanent partner of Singapore within Santa Catarina is not keen on merely the scope of wider Brazil agenda. By Carlos Brian Pheysey waiting for the future to arrive. It is bent on The delegation comprised also Mr implementing a dozen innovation centres Alcântaro Correa, Chief Executive of that will link cutting-edge manufacturers, SEBRAE/SC, the Service of Support from designers, creators, incubators, Micro & Small Enterprises (SC Chapter),

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 15 15 It’s time for Brazil in Singapore www.brazil.org.sg INVESTMENT

along with Mr Carlos Guilherme Zigelli (Managing Director) and Mr Amir Ternes Santa Catarina is bent on implementing Hamad (Director of Development for SC). a dozen innovation centres that will link cutting- The delegation also included members of the press. The delegates actually broke a edge manufacturers, designers, creators, Brazilian tradition and came to Singapore incubators, technopreneurs, venture capitalists, during Brazil’s Carnival, a time when the country stops for a week of revelling. universities, institutes, vocational centres and Santa Catarina, as we said earlier, waits for other creative forces — to aggressively propel nothing in its thrust toward a new future! The week, filled with meetings, kicked its workforce, products, services and economy off with a discussion with ST Electronics, into the 21st century a major Singaporean player in intelligent circuitry and systeMs ST Electronics has out as a state enterprise and then went assist Santa Catarina to venture farther been dealing with Brazil for some time on to design e-Government solutions for into the digital realm. now, as the country seeks automation Singapore and for countries worldwide. The following day, the SC officials solutions for its metro-rail networks, Not just Brazil, the firm has also helped interacted with Jurong Consultants, a airports, ports, manufacturing industries Chile, Colombia and Panama— to automate branch of the JTC state enterprise, which and more. In this light, Santa Catarina’s part of their infrastructure and their pro- plans business parks, technology parks and highly developed infrastructure, industry citizen and pro-business services. In fact, other infrastructure worldwide. Its experts and services, set at a quality level above given Santa Catarina’s location on Brazil’s have been active in some of the states of the country’s average, could well be the southern borderlands, this progressive central and southeastern Brazil— and are draw factor for the Singaporean firm to state can translate into a major hub for in a position to design innovation centres opt for it as a base for projects throughout Singaporean companies to reach various for Santa Catarina that are not just for Brazil in the coming years. The CEO did other countries in South America. manufacturing or office complexes, not fail to mention that taxation in Brazil To wrap up that day of on-line but also self-sustainable ecosystems needs some streamlining too, particularly automation — the mission also held for businesses. This would be done by as Brazil and Singapore have occasionally talks with the Infocomm Development integrating live-work-play amenities that diverging points of view in the matter of Authority (IDA) to understand how would attract talented professionals, tax-haven classifications. Singapore attained the targets set by the executives and technicians to want to Likewise, the delegates met with “Intelligent Nation 2015 Masterplan” and reside, shop, find entertainment, schools CrimsonLogic, a company that started how its consulting branch, the IDAi, can and transportation options within them;

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A luncheon with authorities from the Ministry of Ministry of Trade and Industry enabled in- depth strategic insights and suggestions Trade and Industry enabled in-depth strategic on removal of hindrances. A discussion at the Embassy of Brazil insights and suggestions on removal of hindrances. also stressed the need for greater R&D A discussion at the Embassy of Brazil also stressed cooperation with Singapore, in order for technology transfers to Santa Catarina to the need for greater R&D cooperation with take place. On another competitiveness Singapore, in order for technology transfers to and productivity-enhancing front, the delegates visited SPRING — Santa Catarina to take place Singapore’s agency for the fostering of new benchmarks among Singaporean in this way it would further the growth scope of enterprises that could target companies — a debate that interested of new economic dynamos that become southern Brazil and also set up a mission Mr Correa as representative of his state’s autonomous and vibrant in their own right. to Santa Catarina, in their efforts to tap small and medium enterprises. Jurong Consultants has agreed to send into South America. One morning was devoted to a tour of its planners to Santa Catarina to examine Discussions with the Singapore Keppel Offshore & Marine, a company prospects in the vicinity of the port of Itajaí. Cooperation Enterprise have opened up that already is well ahead in the states The delegation also held talks with the opportunity for inking a cooperation of Santa Catarina (at the coastal International Enterprise Singapore, agreement between Singapore and Santa municipality of Navegantes) and also the branch of Singapore’s government Catarina, which is likely to include the of Rio de Janeiro. Its Senior Advisor, Mr which launches Singaporean companies aforesaid Jurong Consultants and other Choo Chiau Beng, is also Singapore’s non- worldwide. What could be more attractive experts. resident Ambassador to Brazil, and the than Santa Catarina as a new base for Congressman Bornhausen, an action visit served the aim of reinforcing ties, such important beginnings — be they man himself and an advocate of private- particularly as so many engineers and shipyards, marine-engineering solutions, sector efficiency, free markets and fiscal technicians from both Brazilian states logistics providers, electronic industries, responsibility — stressed that he did not were on-site in Singapore to welcome the automation providers, and so on. Another want negotiations to drag on, but rather, delegates. At the Economic Development important meeting was with the that the agreement be in place as quickly Board, the authorities outlined the Singapore Business Federation, which as possible for the innovation centres in pro-business framework of Singapore has under its umbrella almost 20,000 SC, for them to begin operating in 2015. that could be of interest to Brazilian companies — a figure that broadens the A luncheon with authorities from the companies wanting to set up an office or

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facility in Asia. WEG and BRF, two Brazilian firms from Santa Catarina already have The port city of Itajaí in Santa Catarina is the offices in Singapore to market their second most important port in Brazil. It makes electric motors and frozen chicken and pork, respectively. At the office of Urban sense to ensure that its hinterland, already a major Redevelopment Authority, the delegates hub for various leading industries, evolves into an learned about the meticulous planning of Singapore’s urbanscape and its even bigger and progressive manufacturing hub, integration with innovation hubs, techno- with Singapore’s inputs of capital, technology, parks and business centres. In fact, its associateCentre for Liveable Cities invited planning and managerial expertise SC experts to come for training and also to attend the World Cities Summit which is Itajaí— The city’s coastal strip is also host held in Singapore every two years. Brazil’s Second Leading Port to some of the best beaches in Brazil, The mission also toured a terminal The port city of Itajaí in Santa Catarina is thus offering excellent potential for of PSA International, the company that the second most important port in Brazil. It the development of beach tourism. runs most of Singapore’s port terminals makes sense to ensure that its hinterland, Indeed, Brazilians, Argentines and other and other such facilities worldwide. Its already a major hub for various leading nationalities have been flocking to those efficiency has made Singapore a global industries, evolves into an even bigger sunny beaches over the holiday seasons powerhouse of container-handling, and progressive manufacturing hub, with for many years now. trans-shipments and port-automation Singapore’s inputs of capital, technology, solutions. PSA executives have been planning and managerial expertise. Not Fun, Sun and Snow visiting Brazil over the years, as well as too far from it, the town of Navegantes Santa Catarina has a host of fun the state of Santa Catarina, with a view to already has a Keppel yard. Itajaí has its attractions for all age groups. The implementing a terminal of its own. very own international airport and the crystal-clear waters along the coastline Last but not least, the delegates, in largest university in Santa Catarina. The are a hot favourite with divers and their drive toward achieving capacity- municipality is also Brazil’s leading fishing snorkelers in the southern cone of South building for a new future, also met with the hub, thanks to its fleet and expertise in America. Cruise ships and yachts ply the National Institute of Education, a body that this field. Shortly, it will also be home to coast, and one can enjoy the endless has propelled Singapore to the forefront as an international marina for leisure vessels opportunities for whale-watching and a reference point for revolutionary training from across the oceans, and also a Sports explorations of the historic forts dotting of teachers and teaching methodologies. Port for those who are into nautical sports. the shoreline. Florianópolis, the capital

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of the state, is on an island and is well connected to the mainland; it is an Santa Catarina has a host of fun attractions urban centre with excellent facilities for all age groups. The crystal-clear waters along the including malls and plenty of nightlife. One can enjoy a beer or a glass of wine coastline are a hot favourite with divers and snorkelers by the waterfront. As this is a southern in the southern cone of South America. Cruise ships state, its colder valleys are home to many vineyards, making the local wines and yachts ply the coast, a big hit with all palates. There are many and one can enjoy the endless opportunities thermal springs scattered around Santa Catarina which enjoy good custom. for whale-watching and explorations of the historic Other towns in the state offer an forts dotting the shoreline excellent variety of shopping, cultural and dining experiences; Brazilian —Marejada, for example is still celebrated can just relax, drink hot chocolate and sit barbecue on skewers, a southern here every October. The Oktoberfest, a by a fireplace at one of the hillside lodges. specialty for example, reminds one of a legacy of Santa Catarina’s German past, Given the sub-zero temperatures in the similar barbequed snack in Singapore. is celebrated with great fervour still— highlands, a few small towns actually As one moves inland, the rivers with inevitably with barrels of beer flowing! receive some brief snow every few years, their verdant valleys, the coastal Religious processions and pilgrimages undoing the stereotype of Brazil as a strip, its hinterland and the beautiful are also an integral feature of the tropical nation. Be sure to bring some warm highlands architecture bears the stamp region’s cultural heritage. Visitors can clothes in July, or pick them up from the of its German, Italian, Ukrainian, Polish, buy crystals, porcelain, footwear and great variety on sale locally. Portuguese and even Japanese past. The more along this “European Valley”. In The west region is marked by ranches, inhabitants have Germanic, Italian and Joinville, a strongly Germanic city on the farms and charming small communities. other European features. In fact, in many coast, the dance scene is European— it’s The Italians have left a strong legacy in towns German and its dialects are still even the home of the Bolshoi Theatre this part of Santa Catarina. This domain, spoken on the streets; even the spoken School in Brazil and a corresponding closer to the border with Argentina, also Portuguese, Brazil’s national language, Dance Festival. features vineyards, canyons, waterfalls comes with an accent. The Portuguese In the highlands, one can go horse and rapids which are a huge draw for the themselves, particularly those from the riding, traverse awesome canyons, soak adventurous traveller. northern mid-Atlantic’s Açores Islands, in the vistas of the expanses of conifers In summary, Santa Catarina has have left behind their legacy of festivals or the native Araucaria forests— or one something for everyone.

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Investment Opportunities Abound With Asia and Latin America experiencing exponential growth in the recent years, a seminar on Brazil as an investment destination, provided a timely overview of possibilities for investors By Nomita Dhar

he Fullerton Hotel, Singapore on Outlining the positives to the potential Opportunities galore await investors in 24 October 2014 played host to a investors he said, “The country has seen this sector. The Brazilian “Pré-sal” is one of seminar on Brazil being one of the a considerable reduction in external the most attractive areas of investment hottest investment destination vulnerability, its GDP growth is stronger, over the world. Rio de Janeiro is one of Tin the world. Organised by Banco do Brasil inflation is being contained and public the major site locations for companies to in partnership with PwC, the seminar was debt is lower. There is a comparatively establish R&D structures when investing supported by the Embassy of Brazil in higher public and private saving. There within the Oil & Gas industry. The total Singapore and was presided over by HE Luís is a great improvement in the country’s investment is expected to reach the figure Fernando Serra, Brazilian Ambassador to foreign trade due to friendly trade and of R$ 1 Billion. Singapore. financial policies.” Hidehiko Inamura, Corporate Sales As the opportunities in Asia and Latin The tax structure of a country is Senior Manager, Banco do Brasil – Tokyo, America are witnessing exponential growth generally an important consideration Japan, which has been in operation for 42 in recent years, the seminar was well-timed for investors. A short review on Brazil’s years shared that the bank has dealings for Singapore companies and multinationals, tax structure presented by Michela Chin, with both financial institutions and clients to get an overall feel of the Brazilian market. Partner, PwC Brazil, was particularly in Asia and Oceania region. It provides a Mr Marcelo Gusmão Arnosti, Chief useful for the participants. broad spectrum of trade services from Economist of BB DTVM Asset Management Jefferson Oliveira, Director, PwC Brazil, traditional products to newly developed (a subsidiary of Banco do Brasil), shed shared his insights on investment in Brazil’s products. Its Asia Business Desk acts as some light on the multi-faceted elements Oil & Natural Gas infrastructure. Key a bridge between the two countries by of Brazil’s economy. Brazil, he pointed out, findings in the energy industry, according offering not just information about Brazil had enjoyed strong growth especially in to the 17th Annual Global CEO Survey, but also general research on regulatory the last couple of decades. The GDP per revealed that the three countries energy environment for business in Brazil (tax capita in 2013, reached an all-time high of CEOs ranked as the most important to and legal information), arranges business USD 5823.04. their business growth are China, Brazil and matching between Brazilian firms and Talking about the social achievements the US. Asia Pacific on the other hand is companies in Asia and also introductions in Brazil, Mr Arnosti, termed them as expected to overtake Europe as the largest to professionals including legal firms, “exceptional”. The growth itself has oil importer with imports more than tripling accounting firms etc. been much more inclusive compared to by 2035. Asia Pacific, Africa and Latin Conferences and seminars like Brazil yesteryears. This has also resulted from America are expected to more than double 2014 will continue to shore up the growing policies set in place which have accrued their gas production by 2035. This growth interaction and understanding between benefits more widely and led to an emerging is expected to be powered by solid regional Brazil and the Latin America region and Asia, middle class, he added. demand and export projects. for their mutual benefit.

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LATAMCHAM Launched to Strengthen Long-standing Ties

Inauguration of Latin he recent launch of the measure of its role in building bridges in American Chamber of spanking new Latin American the business culture between the two Chamber of Commerce regions in the years to come. Commerce in Singapore (LATAMCHAM) in Singapore However, it is not just about bringing T— South East Asia’s most important together the businesses of two great augurs deeper business commercial hub— comes at a propitious regions with enormous economic relations time for both regions. The growth of potential. An equally important imperative global market forces, particularly in for LATAMCHAM is endorsing its By Ranee Sahaney Asia and Latin America in recent times, environment as an ideal place for bringing has propelled both regions to reach out together individuals who will create and cement their trade and business business opportunities between Latin agendas to fulfil their plans for a long America and Singapore and the further and fruitful relationship for the mutual expanses of Southeast Asia as well. benefit of their people. These aims need to be addressed at the highest levels in An Innovative Business an environment of collaborative efforts Matchmaking Platform intent on facilitating trade, investment According to Ms Angela Torres-Andresen, Latin American opportunities and mutual co-operation Co-Founder of LATAMCHAM, it will promote of the highest order. shared interest between two regions. In an effort to promote an atmosphere “In essence, the Latin American Chamber of close association, LATAMCHAM will be a Chamber of Commerce is an innovative lively, innovative platform for participating matchmaking platform that represents of Commerce businesses. LATAMCHAM will take the full the common interest of Latin American

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1. (Previous page) Mr Pablo Espinel and Mrs Angela Torres, Co-founders of the LATAMCHAM with Ambassador of Colombia, HE Mauricio Baquero. 2. Ambassador of Brazil, HE Luís Fernando Serra. 3. Mr Pablo Espinel and Mr Rodrigo Felippe Afonso, Member of the Strategic Board of the Chamber. 4. Mr Richard and Mrs Rose Tay with Mr Eduardo Ramos-Gómez, Member of the Strategic Board of the Chamber. (Photos courtesy: Grafika Photographer)

business in promoting bilateral trade, agenda for successful partnerships. This includes financial institutions, investments and collaboration between Networking remains a key factor in government and non-government Latin American and Singapore and fostering business and trade between organisations, Chambers of Commerces Southeast Asia. Our progressive approach the two regions. Its trade events are the and other business and trade allows us to create events to help our ideal platform for this interaction as it associations— in order to leverage on members discover new markets and provides members practical and hands- its efforts to propagate bilateral trade, business opportunities at low cost and on information, both before and after the investment and co-operation. minimum risks, and with the confidence events, for a productive follow-through The strength to achieve its carefully of communicating in a known business for all concerned. It enhances its role by planned goals is driven by ‘numbers’. cultural environment. At the same time bringing together experts in their chosen LATAMCHAM bulks its networking to advocate for our members as one fields, who can engage in research and prospects with key public and private united voice,” she says. discussions aimed at value-adding to the institutions in Singapore and Latin co-operation between the private sector America, so that a friendly avenue is Bridging the Communication Gap and government. created for both to learn from each LATAMCHAM facilitates the dynamic other in a congenial atmosphere. Instead business information culture — helps Leveraging on Close Associations of duplicating efforts, LATAMCHAM unveil the common principles shared by The hands-on and personalised concentrates its efforts on multiplying business people of both regions. The approach of LATAMCHAM is backed results. business relations of both these regions by the experience of successful and Today, the Asia-Pacific region is Latin are firmly rooted in solid interpersonal innovative entrepreneurs in Singapore. America’s second largest trading partner relations and family, community and The organisation is highly active in co- with a trading volume of US$442 billion, social structures. From this, stems the operating with and supplementing the just trailing a tad behind the USA and reality and ability to work together as activities of the existing institutions leaps and bounds ahead of the European future partners in business as well. in Singapore and the region. It works Union. The time is ripe now to capitalise Advocacy and collaboration are the assiduously in enhancing its network on the huge potential for partners from twin engines which power LATAMCHAM’s with organisations from both regions. both these regions.

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Singapore’s Pivotal Role for ASEAN Expansion By Ranee Sahaney Whether it’s small, medium-sized or big-ticket Brazilian businesses, they are looking at Singapore as the springboard for success in the Southeast Asian market

ositioning itself as a strong gateway to three billion consumers in China, Ciffoni is the founder of Sapiens Global Pte trading partner and encouraging India and Southeast Asia, has been pivotal in Ltd (Singapore), which aims to extend its movements of goods and services accessing this huge market. The Singapore business in Southeast Asia to complement with its global counterparts from Department of Statistics revealed that, in the operations of its branch in Tokyo. As PSoutheast Asia and Africa, Brazil has been 2012 alone, Singapore-Latin America trade the Head of Business Development, Mr a key player in increasing trade between was valued at US$29.3billion. Ciffoni has the critical task of furthering the Latin America and Asia. The new panorama company’s business interests in these parts of Brazilian development reveals a turning Reaching ASEAN via Singapore and has, along with its Japanese co-workers point for the country as it continues to Endless opportunities await in Southeast of Sapiens Global LLP (Tokyo) and its team capitalise on its growing integration with Asia for enterprises involved in projects based in Brazil, built the firm’s business on the world economy. ranging across infrastructure, urban connecting their clients to a network of The credit goes to the Brazilian solutions, offshore and marine, transport professional consultants who share their government and its visionary policies such and logistics, info-communications client-focused values. as the adoption of a free-float exchange technology, textiles and furniture and more Mr Ciffoni has his hands full as he has also, rate in 1999 and the new monetary — and not just for the Brazilian government as a partner of Sapiens Global LLP, Tokyo, policy. The Brazilian government played a and the large corporate houses alone. driven its goals for business development significant role in creating a fresh stimulus Even small, medium and big businesses, in Japan, Southeast Asia and Latin America. to exports as the country continued on its for whom once the very idea of entering His portfolio includes strategic consulting spiral to construct an economy marked this market seemed to be a pipe dream, and business plan and sales strategy by stabilisation and growth under a are now opening up offices in Singapore to development for Japanese firms focused democratic regime. reach this huge market. on the Southeast Asian market, as well as According to the Asian Development Bank Four successful Brazilian-based Brazilian firms based in Japan, Singapore and the Inter-American Development Bank, companies, Sapiens Global, Tramontina, and the ASEAN countries. Mr Ciffoni is also estimated trade between Asia and Latin Qranio and SunCaged Analytics have advisor of Softex, a multi-company alliance America in 2011 grew by an average annual opened offices in Singapore as a base for in Information Technology (IT) and service rate of 20.5 per cent, to an estimated US$ tapping the huge potential in the coming industry, based in Brazil. That is where his 442 billion. Singapore, the world’s most years. Here they talk about their agenda to over 30 years of experience in the software open economy for trade and investments translate their dreams into a reality. market and IT-related businesses has and the mighty economic and commercial Brazilian businessman Helio Galvão proved to be integral to his work.

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Being based in Singapore comes as a big relief for him as he finds it a secure, efficient and professional place to work. “Security in Singapore has impressed me most. This is very important as we are travelling around a lot and we don’t have to worry about this. Also since the island is easy for commuters, productivity is definitely better.” Having worked for 15 years in the firm now, Mr Dresch is gearing up for extensive follow-up on projects here. “The turnover in US$ 2 billion in 2013 and is mostly represented by Brazil and the US, but we aim at enhancing this with our operations in this region,” he says. Left: Mr Helio Ciffoni of Sapiens Global “We plan to fill the gap between the European brands (high quality, but Sapiens Global acts as a bridge manufacturers of household goods ranging somewhat overpriced) and the Chinese and facilitator between businesses in from cookware and cutlery to flatware and products that dominate the Singaporean the Americas, Asia and Africa, with its kitchen utensils. market,” he says pointing out that, as soon excellent range of solutions and services. The Tramontina Group also has many as Tramontina’s products enter Singapore, Their market research and information plans for its presence in Southeast Asia. the high quality and matching price range gathering services are spot-on as a value- With its headquarters in Rio Grande do will definitely be appreciated by the add to communication between potential Sul, Brazil’s southernmost state, the consumers living here. Japanese, Singaporean and Brazilian group runs 11 modern factories and 12 Consumers are the ultimate goal for companies who wish to set up operations distribution centres worldwide for its range the firm’s 18,000 products, and finding overseas and foreign corporations to start of 18,000 products aimed at the mid and the right medium to reach them is part business in Asia and Latin America. high-end market segments. In 1986 the of the success process. Mr Dresch says, Speaking about Brazil’s IT industry, Mr company set out to exploit the potential of “Singapore has something we don’t, its Ciffoni says, “Because of the restriction in the huge US market with Tramontina USA, amazing department stores with their imports, Brazil was forced to evolve its own Inc. in Sugar Land, Texas—one of its largest range and high quality of products. Even IT industry, which has 45 years of internal corporate affiliates. the US doesn’t have something like this development. We had to develop our very “Asia and Africa have been identified in such a small expanse. Through these own operation systems for computers and as our growth areas and Singapore is the showrooms our products can reach the create our own hardware and software. ideal base for monitoring our activities markets we are looking at— the mid- and Brazil’s IT for banking is stronger than in this region,” says Mr Émerson Dresch, high-end segment.” anywhere else in the world.” who heads the Singapore sales office. He According to him, the firm is not He further says, “When the global reveals that the firm has been in operation looking to go directly to the consumer market opened up for Brazil in the 90s, we in the Asian market for almost 20 years, via retail. Instead, as a first step it will had no markets beyond Brazil’s borders. but this is the first time they have set up reach them through the distributors, who We created a lot of entrepreneurs at the a sales office in Singapore, which will also have the infrastructure, network and the time.” look after its interests in the entire region. partnerships to infiltrate the market to The firm is looking to penetrate the ASEAN region for its offerings from Brazil. Its people have honed their skills as cutting- edge business development consultants in bringing companies together as potential business partners. Sapiens Global works with different models for bringing buyers and sellers, distributors and agents for products and services together. It is not just IT alone the firm is looking at, Mr Ciffoni reveals. There are great possibilities in trading tea and coffee as well as in publishing.

Tapping Singapore’s Market The Brazil-based Tramontina Group, which has recently set up a sales office Tramontina in Singapore, is one of the world’s leading

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Singapore as a Business Hub Aydin Ilhan, Founder and CEO of SunCaged Analytics, is a new entrant from Brazil to the city-state. He and his family decided to make Singapore their new base after exploring options in Hong Kong, Indonesia and Malaysia. He has been here since 2013 and has set up his company specialising in business analytics with Singapore as the base. The Lion City suits Mr Ilhan and his family as it holds a record for being one Mr William Pazos of Qranio of the safest places in the world. Apart from the safety aspect, its greenery introduce Tramontina’s products. The to upgrade their application (where they and English-speaking population add region Tramontina is targeting needs to get can redeem premium gifts). The firm has to the positives. Moreover, according a proper perspective and understanding offices in São Paulo and Portugal. to him, Singapore has been one of the of Brazil’s business interests. “The world, Mr William Pazos reveals that, since easiest places to set up shop with a pro- when it thinks of Brazil, thinks of the samba students in Brazil have to sit for exams business environment. The icing on the and football and not of manufacturers. We like O-levels, his firm signs deals with cake was the presence of multi-nationals have to change that perception,” believes universities that provide Qranio with the and global consulting companies, which Mr Dresch. questions. It is a radical new concept made it a logical choice for SunCaged to Tramontina’s Singapore sales office will that has found a great response. Today be established here. also support its other markets such as Qranio has over a million registered users “The Singapore government provides Indonesia, Sri Lanka and Papua New Guinea. enjoying this fun learning experience. subsidised space, technology, grants and Apart from high-end products, the company It also offers a Premium version, with incentives and supports an atmosphere also has competitive products that do well redeemable prizes to match the success that is encouraging to businesses. It in their supermarkets, Mr Dresch reveals. of the learning quotient of the player. is an excellent place to synergise and As he points out, “We need to create a Qranio was nominated as Best Latin expand our portfolio and reach,” explained commercial structure and build on the American Startup, at the Microsoft Mr Ilhan when asked about choosing brand’s own unique selling proposition here and Start-Up Farm sponsored Spark Singapore as his base. He further added, in the markets we plan to penetrate.” Awards 2013. Samir Iásbeck’s agenda, “Singapore will help us to put to use our as his market reach expands beyond expertise in Latin American and European Bringing Virtual World to Lion City the borders of Brazil, is to construct a markets. It has been over a year since we The spirit of entrepreneurship has been solid and sustainable brand with a fast- established here. Now we are looking for high in Brazil ever since its economy moving product. Bringing in other brands a local partner in Indonesia and aiming to integrated with the world economy. on this roller coaster ride is part of provide long-term solutions in the field of One such maverick has been Lebanese- Qranio’s game plan. market intelligence, training in analytics Brazilian Samir Iásbeck de Oliveira, CEO Mr William Pazos says that already and innovation.” of Qranio— a master education startup Qranio is big in Europe and Latin America, available in the form of an online gaming but the firm is now also looking at China platform. Inspired by his own personal and India because there’s a large domestic experience of education and learning, market out there and also because both the information-hungry boy invented new countries give a lot of importance to ways to learn. education, much like Singapore does. The Brazil-based Qranio model for Qranio is looking at establishing a ‘learning can be fun experience’ is an partnership in these countries with a huge online platform, via mobile apps, which telecoms company that will put Qranio in operates like a quiz on a range of subjects, the platform and let them have access to with rewards for the right answers in the over seven million telco users. form of virtual currency (iQ$). Mr William Singapore’s role in all this is an important Pazos, Asia Head of Qranio, explains one, according to Mr Pazos, because it that it is a platform in which users can “offers a stable legal system and good answer trivia questions and then build workforce. They can find people who up IQ$ points and badges to redeem speak Mandarin and English (bilingual) and prizes that can range from gift cards and other languages. Using Singapore as a books to iPhones and Playstations. The logistics hub to reach out to neighbouring platform is compatible with iOS, Android countries makes a lot of sense.” Yes, just and BlackBerry10. Qranio earns its profit like Brazil is the door to Latin America. Mr Aydin Ilhan of SunCaged Analytics through advertising and when users buy Shared destinies!

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 25 ECONOMY

Asia to Become Brazil’s Major Export Trade Partner It is anticipated that India and Korea will become Brazil’s top fourth and fifth export destinations by 2030. China will remain as Brazil’s most important trader partner

s we move towards 2015, the chicken, soybeans, sugar and coffee. As and Brazil would do well not to rely solely Brazilian economy, powered developing countries improve their living on this for supremacy in the global share by export pick-ups, is looking standards, demand for food items such as of agricultural exports. It needs to pump brighter. The most significant meat tends to increase. Brazil has a huge in more R&D investments to retain its Agrowth opportunities for Brazilian opportunity to meet this potential. Brazil competitive edge in order to hold on to exporters are in emerging Asia, which will is also well placed to meet rising global its market position. This engagement in be primarily driven by sales of food and bio- demands for bio-fuels, as it is the world’s R&D should be backed by a multi-partisan fuels. It is anticipated that by 2030 Brazil’s largest sugar-cane producer. Keeping in agreement to double R&D expenditure top export destinations will continue to view the global demand for meat, inputs to at least 2 per cent of agricultural GDP be China, USA and Argentina; India will for bio-fuels and other farming products, (around US$2bn). replace its 2013 priority export market — agriculture exports are expected to Japan - and Korea will replace Germany. contribute around 11 per cent of total Business Opportunities The time is ripe for Brazil to capitalise export growth in the next two decades. Despite the slowdown in the first half of the fully on its advantages in a market which With China now focusing on year, Brazilian exporters should be able to is expected to grow exponentially in the consumption, Brazil has an excellent benefit from a diversified export structure coming years. window of opportunity to capitalise on (both geographically and in terms of product its food and coffee exports. Brazil has type) against the setting of a broad-based Focus on Agriculture developed plants that adapt better to pick-up in world trade. The Eurozone, Brazil is a key commodity exporter and a its soil with the help of Embrapa, a state- traditionally a key trade partner for Brazil, global superpower in agriculture, being owned agriculture research institute. But is slow-growing (albeit improving) and has one of the world’s top exporter of beef, this is also a fiercely competitive market seen fewer opportunities for growth, while

26 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br ECONOMY

the US economy kept its place as second- the US, whose economy is recovering, is improving US economy coupled with an most important region for Brazil to trade also expected to remain firm. Sales to increase in living standards in developing with. For its future prospects, Brazil will neighbouring Argentina are expected countries. Businesses should also be able be strengthening its position in the Asian to be largely driven by proximity and its to capitalise on gains in competitiveness market in order to offset the relative decline Mercosur membership. Also, the links in from a softer currency as well as slower in trade with European countries. the two countries’ supply chains in sectors growth in real wages, making Brazilian such as automobiles should guarantee products cheaper in export markets. Expectations for strong bilateral trade flows. According to Simon Cooper, Chief the Global Economy The overall perspective, however, is Executive of HSBC Commercial Banking, Currencies in Brazil and other emerging that Asia is the region that presents the “Businesses can’t afford to fixate on markets are expected to depreciate with best opportunities for Brazilian exporters. the risks posed by today’s geopolitical the expected normalisation in advanced Asia is seen as the most promising region problems and uneven rates of growth economies’ monetary policy. This should for trade over the next six months. By at the expense of their future planning. improve the competitiveness of Brazilian 2030, India and Korea are forecasted to Conditions have undoubtedly been exports in external markets — which occupy the fourth and fifth positions in tough for trade recently, but we are should help boost sales in rapid-growing Brazil’s top export destinations. now turning a corner. The medium and destinations such as the US, China and India. However, exchange rate fluctuations is long term prospects look significantly identified as a crucial barrier to businesses better for businesses that have prepared Corridors to Watch looking to expand. Another common themselves for recovery in both developed By 2030, Brazil’s top three export factor hampering growth of external and developing markets.” destinations are expected to remain the trade is bad logistics which is now being same. China, (Asia’s largest economy addressed. Trade with fast-growing Asian Source: Extracted from HSBC Global Connections Report: Brazil’s Trade Forecast, September 2014 with its on-going demand of iron ore and economies also needs to be facilitated soybeans from Brazil), should in particular more aggressively by more bilateral trade This article is supported by: remain Brazil’s most important trade agreements. partner. With the expansion of China’s middle class, demand also for Brazilian Conclusion meat is expected to increase in tandem. Brazilian exporters will find increasing Over the next two decades trade with opportunities from an environment of

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 27 TECHNOLOGY Logging on to Your Dreams of Business in Brazil The Internet is a vast ‘ocean’ of useful resources that can be tapped. If you are a first-time investor or already in the market, featured here are some websites that can help MDIC: The Ministry of Development, Industry and Trade has an investment section in www.investimentos.mdic.gov.br. You will find a wealth of information regarding investing in Brazil, provided by RENAI — the National Investment Information Network.

TESOURO NACIONAL: The National Treasury at www.tesouro.fazenda.gov.br has an English language option at the screen’s top; in the next screen, select your financial topic of interest.

C N I: The Confederation of National Industries has economic reports in English. See www.cni.org.br. For its exporters by category of product, click on ‘Brazilian Exporters Directory’ or access www.brazil4export.com and click on the English language option.

UBRAFE: The Union Of Brazilian Fairs shows in its site all the trade fairs held in Brazil, by rom supplier and product BRASILEXPORT: For those tapping into category. See www.ubrafe.com.br listings to forms for opening up Brazil, you can view the official trade and a business in Brazil— investors, investment guide at www.brasilexport.gov.br. EMBRATUR: The Brazilian federal tourism importers and exporters, both board has a website with information on Ffirst-timers and old, can log on to a range I B G E: The Brazilian Institute of tourism in Brazil (Portuguese and English of websites related to doing business Geography and Statistics website has the language). See www.visitbrasil.com. with Brazil. Here are a few useful links latest statistics and geographical data which bring you up-close and personal (Portuguese and English language option). INTERNATIONAL BUSINESS CENTRES: A with the ‘what’s-it-all-about’— to set Log on to www.ibge.gov.br network of International Business Centers you in the road to making your business located in most of the Brazilian States. dreams in Brazil a reality. BANCO CENTRAL: The Brazilian Central As a private sector initiative, they offer Bank’s website includes information on consulting services on foreign trade, BRASILGLOBALNET: This is the official the foreign exchange market regulation investments, and other forms of business site for exporters, importers and and foreign investment regulations co-operation. You can access strategic investors to meet prospective partners (English language option on the top right). information on Brazil, fruitful business or find guidelines, surveys and reports. Log on to www.bcb.gov.br opportunities and contacts with Brazilian Your company can register its desired companies connected to your specific product HS codes free of charge at BNDES: The National Bank for Economic interests. Log on to www.cin.org.br www.brasilglobalnet.gov.br in order to and Social Development is the most locate suppliers of those products or important state-owned development IE SINGAPORE (SÃO PAULO OFFICE): manufacturers seeking foreign investors. bank in Brazil. Its website has information The Singapore governmental trade and You can also search for trade shows/ on many aspects of Brazilian economic investment office in Brazil. Contact fairs/exhibitions. You can also print life, including investment opportunities in [email protected], Tel: 55- downloads on company formation and Brazil (English language option on the top 11-3050-2121. In Singapore, contact the doing business in Brazil. right). Log on to www.bndes.gov.br Brazil-desk at (65) 6433-4478.

28 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br STATISTICS

Brazil Overview Economy – Trade – Investments Brazil is the seventh economy in the world with a GDP of US$ 2.4 trillion, amounting to nearly 50 per cent of the Latin American economy By Catarina Longman

razil has a large and rapidly growing consumer market, BRAZIL & SINGAPORE - comprising 200 million people. Trade Facts & Figures From 2003 to 2012, real GDP Brazil is the largest producer and exporter of niobium in the world. Ferroniobium Bincreased by 41 per cent, real total wages is an alloy used in the production of steel. About 77 per cent of all frozen chicken by 65 per cent and domestic retail sales by consumed in Singapore comes from Brazil. 119 per cent. In 2013, the country received US$ 64 Singapore exported billion in foreign direct investment (FDI) — Brazil exports more than over US$ 1 billion the fifth largest FDI recipient in the world. US$ 1 billion to Singapore worth of goods Brazilian foreign trade registered US$ 481.8 every year (since 2007) billion in in 2013 — an increase of 3.4 per to Brazil in 2013 cent over the same period of 2012. Exports reached US$ 242.2 billion, and imports In 2012, Main products Brazil exports were US$ 239.6 billion. In volume, Brazilian Brazil exported to Singapore: exports grew by 3.1 per cent compared a record of to January-December 2012. Regarding US$ 2.94 billion Fuel oil the destination markets, sales grew to to Singapore. Asia and Latin America and the Caribbean, Crude oil mainly to Mercosur —South America’s In the first 8 months of 2014, leading trading bloc or the Common Market Brazil already exported Ferroniobium of the South, which aims at bringing about US$ 2.5 billion the free movement of goods, capital, to Singapore Frozen chicken services and people among its member states. Trade with China increased by 11.6 (Sources: Brazilian Ministry of Development, Industry and Foreign Trade— MDIC; per cent, which made it the major buyer of IE Singapore.) Brazilian products in 2013.

TOP TEN EXPORTING 2013 Share of Imports of COMPANIES IN BRAZIL IN 2013 Frozen Chicken Cuts to Singapore Some of Brazil’s largest corporations are present in Singapore. Vale, Petrobras, BRF and Embraer, for instance, are among Brazil’s top exporting companies. The top 10 exporting companies from Brazil in 2013 were: 1. Vale S.A. 2. Petróleo Brasileiro S A Petrobras 3. Bunge Alimentos S/A 4. BRF S.A. 5. Cargill Agrícola S A 6. ADM do Brasil Ltda 7. Embraer - Empresa Brasileira de Aeronáutica S.A. 8. Louis Dreyfus Commodities Brasil S.A. 9. JBS S/A 10. QUIP SA

Keppel Offshore & Marine and Sembcorp Marine, Singapore’s largest shipbuilders, are present in Brazil.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 29 ADVERTORIAL

Acquisitions, Alliances and Awards A Bumper Celebration for Ritz Property’s Second Anniversary Ritz Property is all set to take the property market by storm with its slew of acquisitions and partnerships following its second anniversary celebrations at Gardens by the Bay

The Ritz G5-Accor Alliance Following the acquisition, Ritz G5 also announced a new partnership with the Accor Group to set up the renowned European hotel operator’s first-ever hotel project in Natal, called the Mercure Natal, followed by another hotel project called the Grand Mercure Piramide. Accor, the group behind the Sofitel, Pullman, Grand Mercure, Mercure, Novotel and Ibis hotel brands, currently manages more than 3,600 hotels in 92 countries, including about 200 hotels in Brazil alone.

SME One Asia Awards 2014 To top off the anniversary celebrations, Ritz Property was recently named one of the Top 3 Winners in the Emerging Awards category of the SME One Asia Awards 2014, in recognition of the company’s business success, social responsibility and leadership achievements, as well as its ability to gain ollowing its two-day long party Brazil. The celebration marks not only over US$1 million in annual revenue during to celebrate two years of Ritz the successful 24-month payout on the company’s first year of operation. Property’s presence in Singapore, investments into its Palm Springs project The award, and the recent milestones the company follows up on its in Natal that the company introduced leading up to the company’s second Fcelebrations by announcing a slew of into Singapore and Asia in September anniversary in Singapore, affirms the milestones, including its acquisition 2012, but also the first early exit in the direction where Ritz Property is heading. of a Brazilian top developer in Natal, Palm Springs project. With its successful project launches like Construtora G5, a partnership deal with Palm Springs Natal, Majestic Village by European hotel operator the Accor Group, Ritz G5 Shenton and Costa Azul, Ritz Property and the company’s recent win at the local Following the celebrations, Ritz Property now has more than 5,000 investors, and SME One Asia Awards. recently announced its acquisition of has established a strong local presence 35-year-old Natal-based realty builders for itself. The company aims to continue Celebrating Ritz Construtora G5 in early November this year. growing its local retail clientele, and to Property’s First Two Years The new partnership merges Ritz Property’s extend its reach to include institutional The glamorous second anniversary realty investment marketing capabilities clients and regional markets. event, held over two days on 25th and with Construtora G5’s significant land Managing Director of Ritz Property, 26th September 2014 at Gardens by bank and wide-reaching influence in the Arun Rama, affirms the company position the Bay, saw an overwhelming turnout state of Rio Grande do Norte. The newly accordingly: “Ritz wants to be most trusted of 1,700 investors and VIPs, including formed entity, Ritz G5, will encompass a brand in Asia when it comes to investing in former Brazilian Minister of Planning larger market share in Natal and expand Brazil. It is a journey and we have started on and Budget, Mr Antônio Kandir, and its market reach throughout Rio Grande do a good footing and we will not rest till we representatives from the Embassy of Norte and the rest of Brazil. get there.”

30 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br

AEROSPACE

Brigadier Euclides Gonçalves’s visit to DSTA’s office Brazil and Singapore: Flying High with Friends he sky is the limit, space the DSTA (Defence, Science and Technology Singapore Airshow and final frontier, and it all came Agency), the statutory board that aims Brazil’s inbound military together at the Singapore at enhancing R&D and creating ties with delegation converge again Airshow 2014 where Brazil manufacturers so as to provide for the Tand Singapore engaged in aerospace military needs of Singapore. By Carlos Brian Pheysey interaction once again. A delegation Immediately after the opening from Brazil’s MD (Ministry of Defence) ceremony, the two Brigadiers got to plus one from FAB (Brazilian Air Force) work and proceeded to take stock of attended this prime aviation event, the new innovations on display and the which is the largest of its kind in Asia latest developments in the global air and third biggest on a global scope. security market. Given their distinct Brigadier Ailton dos Santos Pohlmann, priorities, they split up to inspect Chief of Staff of the Air Force, attended exhibits and attend meetings at the this important trade show in February 2014 pavilions of global manufacturers and in place of FAB’s Commander, Brigadier at a few Singaporean external board Juniti Saito, who was unable to make the offices and facilities, while contacting trip. The MD’s procurement was under the each other to coordinate on issues of charge of Brigadier José Euclides da Silva common interest. The Airshow was Gonçalves, Director of its Department much more than the display of aircraft, of Defence Products, who was already missiles, unmanned aerial vehicles, quite familiar with Singapore. He not only support systems and space technology. attended a previous Airshow but also, A string of conferences was an integral on a couple of separate trips, met the part of the event, and Brigadier Euclides

32 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br AEROSPACe

1 2

3 4

1. Brigadier Ailton Pohlmann, Commander of Brazil’s Air Force (centre talking to SAAB’s executive), flanked by Brigadier Euclides Gonçalves and Colonel H. Grossi (behind) 2. Brigadier and Colonel at Germany’s Diehl Aerosystems booth 3. Brigadier and Colonel Hilton Grossi at the booth of Russia’s United Aircraft Corporation 4. Brigadier and his aide at DSTA’s booth 5. Appreciating Singapore’s pavillion - Brigadier Euclides Gonçalves and Col. Hilton Grossi Silveira 5 attended several lectures, presentations and design prowess, Embraer is the world’s ties with DSTA and arranging future and seminars on air power and aerospace largest manufacturer of medium-range bilateral visits, and also not without technology. commercial jets. Although this is a fact joining Brigadier Pohlmann in attending The Brazilians also met former suppliers little known outside aviation circles, the the cocktail hosted at the Official of FAB, plus new bidders in recent proof can be seen in the popularity of its Residence of Ambassador Luís Fernando military tenders. In all, the Brigadiers had mid-range air planes among the airlines of Serra. This exclusive occasion enabled discussions with the Israelis, Swedes, countries in Southeast Asia as well as in former and potential suppliers to meet Chinese, Americans, Singaporeans, and north and west Asia. the brigadiers in more intimate ambience several other exhibitors displaying the Since the Singapore Airshow serves than the one offered at the sprawling finest advances in airborne technology. both the commercial and military aviation site of the Singapore Airshow, a trade fair They included SAAB, Lockheed Martin, sectors, Embraer made good use of the that has grown to a scale commensurate IAI (Israel Aerospace Industries), Skeye biennial event over the years to reinforce with its global reach. A. Systems, Israel’s SIBAT agency, the its unique brand and value proposition Brigadier Pohlmann then returned to E. Airbus Military, Elbit Systems, Rafael in this part of the world with impressive Brazil, having opened doors for more Advanced Defence Systems, Boeing and exhibits. Displayed this year were the exchanges with Singapore and other global Raytheon. Phenom 100 and 300, Legacy 650 and partners in the provision of aerospace Of particular significance was the duo’s Lineage 1000 aircraft. Also on show was systems and services. This interaction is tour of the ever-present pavilion of Brazil’s the KC390 airborne military transport for bound to continue in the months and years aircraft manufacturer Embraer. The firm which the DSTA requested for a technical ahead and the groundwork has already has a branch office in Singapore to take presentation -- a move that attests to been laid for renewed fruitful discussions advantage of its central location and Embraer’s worldwide reputation. at the 2016 edition of the Singapore connectivity to serve the whole of Asia. Brigadier Euclides had to return to Airshow. There are sky-high expectations Utilising home-grown Brazilian technology Brazil earlier, but not before reinforcing when Brazil and Singapore next converge.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 33 AEROSPACE Photo: Rio Galeao Tom Jobim International Airport Gears up for 2016 Olympics By Ranee Sahaney In preparation for the By June 2014, the Tom Jobim Along with security, the new staff International Airport was already being have also received excellent customer- 2016 Games, the operations used by Aeromexico for their new route service training. Each arrival hall will of the third-ranked Brazilian from Mexico City to Rio de Janeiro. In have two customer-service customers December, Air Canada’s Toronto-Rio flight and bilingual staff man the new 24- airport will be overseen by also started take-offs from this airport. hour hotline. Bilingual customer-service the new Brazil-Singapore As more new routes are opened up, new representatives will be introduced, along airlines wooed to the airport and aircraft with a range of retail and F&B options. consortium parked overnight, space will have to be Car-parking facilities will be improved n the third phase of airport management- optimised. Later in 2014, the airport apron and free Wi-Fi provided. Special attention process change, the statutory board was reconfigured - thus creating faster will be given to public restroom hygiene of Infraero handed over the running of boarding or disembarking flexibility and and four airport nursing-rooms will be the Tom Jobim International Airport to creating new aircraft parking positions. revamped. The waste-management IRio Galeão. A consortium comprising the By 2016, 26 new passenger boarding- system will also be improved. Under Brazilian investor Odebrecht TransPort and bridges will be connected to Terminal 2 at a new contract, 1O special machines the Changi Airport Group (from Singapore), the new concourse. There will also be 68 costing a total of R$1 million will be Rio Galeão will expand, maintain and new check-in counters, the apron area will employed in cleaning the terminals, food operate the Tom Jobim International increase by 80 per cent and the aircraft courts, carparks and apron. Airport for 25 years. parking stands will increase to 97. Alternatively, visitors can log on to Mr Luiz Rocha, President of Rio Galeão, Security is another priority area and Rio www.riogaleao.com for customer service, notes that, with regard to the operation of Galeão has invested R$10 million on four flight schedules, ground transportation the airport, his company has a structured Panther 6x6 firefighting trucks. Imported routes, car park availability, restaurant improvement programme, which includes from the USA, these vehicles (the first locations and airline contact details. training and resources. During the 25- of their kind in Rio de Janeiro) can reach Twitter, Facebook, Instagram and other year concession, an investment of R$5 80 km/h in 35 seconds. At a top speed of social media platforms will also be pressed billion will be made. Of this, R$2 billion 113km/h, they can arrive at emergency into service for relevant communications. will be invested between now and the sites in three minutes. Falck, the European Rio Galeão operations also falls in 2016 Olympics, so as to welcome visitors aerodome-firefighting specialist with a line with the new public services and with superior experience and offer more presence in 44 countries, will operate the infrastructure being scheduled in readiness comfort and convenience. 159-men strong airport firefighting system. for the 2016 Olympics Games.

34 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br AEROSPACe New Innovation, New Concept Passengers on Embraer’s new E2 jets can look forward to more in-cabin comfort and silky smooth flights By Ranee Sahaney increase aircraft availability. The E-Jets E2 will be capable of achieving similar costs per seat of larger re-engined narrowbody aircraft, which significantly lower costs per trip, thus creating new opportunities for lower risk development of new markets and fleet right- sizing by airlines. Despite these changes, there is a high level of commonality between the current generation E-Jets and the E-Jets E2, which will allow pilots to transition easily from one to another. As of September 2014, Embraer had recorded 590 firm orders, options and purchase rights for the E-Jets E2, a strong ver the past decade, Embraer’s inch wide—the widest offered in the industry, achievement given its launch just a year family of single-aisle commercial and with plenty of leg room to boot. The ago, and puts the product in a good position jets, the E-Jets, have been highly overhead bins are at least 40 per cent larger as it progresses towards the next major favoured by the travelling public. than those of current generation E-Jets, so milestone – the first flight. OAccording to President and CEO, Embraer passengers can easily stow away a typical In 2015, the mock-up of the E-Jets E2 Commercial Aviation, Paulo Cesar Silva, the airline carry- on bag on board with ease. The cabin interior will be on display in the region E-Jets have been popular because of their latest individual control panels for lights and – Singapore in January 2015 and Sydney in excellent comfort and individual space in a air-conditioning (the Passenger Service Unit March. By Ranee Sahaney cabin where every seat is either a window PSU) offer greater comfort in the passengers or aisle. There are no uncomfortable middle “personal space”. The redesigned windows New Products seats. This same concept will apply in the offer more natural light and create a bigger Deliveries have begun for Embraer recently launched second-generation E-Jets sense of space in the cabin. For First Class Executive Jets’ Legacy 500 midsize that enters into service from 2018 onwards. configurations, Embraer is assessing the executive jet. With a carry load of “With the launch of Embraer’s second concept of staggered individual seats for 12 passengers and a range of 3,125 generation of E-Jets— the E2s— travellers extra leg room, privacy and also a new nm, the Legacy 500 is the first in the can expect an even more comfortable and standard of comfort on a single-aisle jet. midsize category, which comes with functional environment that is tailored to In October 2014, the first metal cut of the advanced full fly- by- wire system passenger needs while maximising airlines’ the E-Jets E2, an important milestone, was that is geared for providing passengers operational efficiency,” he said. The new performed by Embraer at its Évora plant a better smoother flight, apart from E2 jets will comprise three new airplanes – in Portugal. The first flight of the E190-E2 increasing flight safety and reducing E175-E2, E190-E2 and E195-E2. is scheduled for 2016. Given its design as pilot workload. Brazil-based Embraer S.A. is the world’s a smaller single-aisle aircraft, the E-Jets In the Defence & Security area, the largest manufacturer of commercial jets with E2 creates opportunities for operators KC-390 military transport aircraft, up to 130 seats, and one of the country’s top to enhance their connectivity – either built to withstand harsh conditions— exporters. The launch of the E-Jets E2 family by facilitating the expansion into new from the Amazon to Antarctica— will was announced at the 2013 Paris Airshow. destinations with lower risk and also to right- be the hallmark of the new standards Since then, some early milestones have been size the capacity to existing destinations in its category of aircraft. The lower achieved. The mock-up of the cabin interior and increase frequency of flights when costs of operation and engines will made its debut appearance at the 2014 opportunities arise. give the aircraft enormous agility to Farnborough Airshow and the new interiors From a technical viewpoint, the salient handle all kinds of missions, ranging of the passenger cabin of the E-Jets E2 were features of the new E-Jets E2 will be the from transporting of cargo and troops, on display. The configuration of two seats on newly inducted, aerodynamically advanced, air delivery of the same, search and each side of the aisle that has been popular high-aspect ratio, distinctively shaped rescue operations, aerial refueling, among passengers has been maintained and wings, improved systems and avionics, combating forest fires and much more. is a definite plus, as against other aircraft including fourth generation full fly-by-wire The Brazilian Air Force has ordered that offer seat banks with three seats. This flight controls— and the Pratt & Whitney’s 28 KC-390 aircraft and associated TM configuration allows Embraer airplanes to PurePower Geared Turbofan high by-pass initial logistic support and there are give passengers optimum comfort as well ratio engines. This will help bring down intentions to purchase an additional 32 as quicker boarding and disembarking. The fuel consumption, emissions, noise and aircraft from other countries. seats themselves are wonderful, being 18.3- maintenance costs by double digits and

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 35 GARDYON USE THIS 2014 .pdf 1 13/10/2014 10:18:55 AM

AEROSPACE Brazilian Embraer E-Jets E2 Help India’s Air Costa Soar In October 2013, India’s new Air Costa took to the skies with two Embraer E170 jets By Ranee Sahaney Launched in October 2013, the airline commenced scheduled operations with two Embraer E170 aircraft. Currently the airline operates services with E170 and E190 equipment on regional services throughout southern India. Embraer S.A. (NYSE: ERJ; BM&FBOVESPA: EMBR3) headquartered in São José dos Campos, state of São Paulo, is the world’s top manufacturer of commercial jets of up to 130 seats - and one of Brazil’s leading exporters. The firm has offices, industrial operations and customer service facilities in Brazil, China, France, Portugal, Singapore, and the US. Talking about the new order, Paulo Cesar Silva, President and CEO, C

Embraer Commercial Aviation, said, “Pratt M wo of the world’s top names & Whitney is a key partner of the E-Jets E2 Y came together to boost the PurePower engine program, supporting Embraer to deliver to CM efficiency of Air Costa, India’s uses 16 per cent the market the best aircraft in its category. southern regional airline. At Our technological development plan MY

Tthe recently held Singapore Air Show, focuses on investigating and developing CY less fuel and is 75 Embraer and Air Costa announced that solutions for upcoming industry challenges, CMY Pratt and Whitney Pure Power engines will per cent quieter than and the GTF engine is helping us get to K fuel the 50 Embraer E-Jets E2 aircraft — aircraft engines today. where we need to be with our E2 aircraft.” deliveries of which are expected in 2018. Founded in 1969, Embraer S.A designs, Air Costa has also opted for an additional It will fly on Airbus, develops, manufactures and sells aircraft 50 purchase rights. A division of United and systems for the commercial aviation, Technologies Corp (NYSE:UTX), Pratt and Bombardier, Embraer, executive aviation, and defence and Whitney already has over 5,000 orders Irkut and Mitsubishi security segments. In addition, it also and commitments along with options for provides after-sales support and services its PurePower Geared Turbofan™ (GTF) medium-range jets to customers worldwide. engine family. Dave Brantner, President, Pratt & According to a news brief, the PurePower The firms’ offerings received an excellent Whitney Commercial Engines, said, “We engine uses 16 per cent less fuel and is response at the Singapore Air show. The are very proud that Air Costa has chosen 75 per cent quieter than aircraft engines biennial Air Show puts the spotlight on to expand its fleet with PurePower today. It will fly on Airbus, Bombardier, the ever-growing prospects for aerospace engines on E-Jets E2 aircraft. Already Embraer, Irkut and Mitsubishi medium- firms operating in the Middle East and Asia. more than 50 customers from around range jets. The firm evoked deep interest in The International Air Transport Association, the globe are showing their confidence in buyers at the Singapore Air Show, wresting the global airline industry group, revealed our PurePower engine technology, which more engine orders than any other that, in 2013, air traffic rose 5.3 per cent in has completed more than 7,600 hours of manufacturer and continues to gather the Asia-Pacific region. ground and flight testing.” A world leader momentum in expanding its footprint in Air Costa’s Chairman, Lingamaneni in the design, manufacture and service the burgeoning aerospace market. Ramesh, said, “Our goal is to improve of aircraft engines, auxiliary and ground From light-weight fan-blades, cutting- connectivity within India, more specifically, power units, and small turbojet propulsion edge materials and coatings to advanced the secondary and tertiary cities. We products, Pratt & Whitney’s parent firm airfoil cooling, the suite of technologies believe that Embraer’s E2 aircraft powered is the US–based United Technologies in Pratt & Whitney’s GTF engine delivers by Pratt & Whitney’s PurePower engines Corp., which is headquartered in Hartford, high efficiency and lower temperatures to will help us reach that goal.” Based in Connecticut and provides high-technology improve durability and a lower overall cost Vijayawada, Andhra Pradesh, Air Costa products and services to the building and of ownership. is one of India’s newer regional airlines. aerospace industries.

36 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br GARDYON USE THIS 2014 .pdf 1 13/10/2014 10:18:55 AM

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Vale. For a

with new values.

The world is changing. Today, balance and respect are just as essential as mining and its applications when it comes to achieving progress. Sustainable development is the only viable option. That’s what we believe in, and that’s why we invest in new technologies, environmental protection and the development of the communities where we operate. We know we have a long way ahead of us. But by exchanging ideas and seeking solutions that are good for everyone, we believe we can build a brighter future together.

vale.com

21727-035-VALE-INST-ANUNCIO-SUIÇA-29.7x21.indd 1 9/4/14 3:39 PM MINING

Photo: DarioPhoto: Zalis Logo versions – Vale

Vale. For a Version File Name Identifier File extension

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vale_gs.eps Identifier Towards a Brighter FutureThe “vale” prefix distinguishes Vale artwork from non-Vale files. with new values. with Sustainable DevelopmentColor There are seven versions of the logo. c = spot color coated cu = spot color uncoated Vale’s position in thevale_k.eps world as one of the three largest metals and mining 4c = process color coated companies, as well as one of the largest publicly4cu = processtraded color uncoatedcompanies, puts a heavy vale_k.jpg gs = grayscale responsibility on the shoulders of Brazil’s top kmining = all black company for eco-friendly practices in an increasingly fragile environmentw thanks= all white to development and industrialisation. It stands tall amongst those Filecorporates, extensions worldwide, who have a vale_w.eps .eps = Vector file, for use in print applications. deep commitment not only to profit and progress.jpg = RGB, for for usetheir on screen companies or in office alone—but also their people and the planet. Claudio Alves, Globalapplications, Marketing such as Microsoft® Director Word or , shares Vale’s vision and future prospects PowerPoint®; the smallest size at 150 dpi.

lease share with our readers The S11D Project represents an in Pará to reach 230 million metric tons details about the biggest project expansion of iron ore extraction and per year. The S11D project promises a new in Vale’s history— the Carajás processing at Carajás Mining Complex, cycle of development, generating 30,000 S11D iron project, being hailed as in operation since 1985. Since then, jobs in the states of Pará and Maranhão at Pa one-of-a-kind project that is focused on apart from producing the best iron ore the peak of the construction. sustainable development. in the world, supplying the national and About the environment— when up and As you know, Vale is one of the world’s international markets, the operations of running, the S11D project’s mine and plant The world is changing. Today, balance and respect are just as essential as mining and its three largest metals and mining companies Vale in southeast Pará State have provided will consume 93 per cent less water, use applications when it comes to achieving progress. Sustainable development is the only as well as one of its largest publicly traded Brazil’s North region with a strong cycle of 77 per cent less fuel, save 18,000 MW of viable option. That’s what we believe in, and that’s why we invest in new technologies, companies. But the most important thing is economic and social development, while electricity per year and will produce 50 per that we are one of the top 25 sustainable producing equally important benefits for cent less greenhouse gas emissions than environmental protection and the development of the communities where we operate. value creators in the globe. Our extraordinary environmental conservation. a comparable operation using conventional We know we have a long way ahead of us. But by exchanging ideas and seeking solutions performance over the last 10 years is Once an operating license has been methods. attributed mainly to S11D, which is our best obtained in 2016, S11D will supply 90 that are good for everyone, we believe we can build a brighter future together. sustainable investments and the largest million metric tons of iron ore per year. This Vale has been steadily working for private investment in Brazil of this decade. will enable Vale’s total iron ore production environment protection. Could you vale.com cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 39

21727-035-VALE-INST-ANUNCIO-SUIÇA-29.7x21.indd 1 9/4/14 3:39 PM mining

form an essential platform for attracting other economic activity, reinforcing investor confidence, leading to economic diversification, hence greater leverage, sustainability and sound growth.

Vale has been at the forefront of mining industry for several years. Can you please share any research done by Vale in the recent past? We are usually “in it” for the long run. This means we need to think about how to set up our operations (which are very capital-intensive) for the future, in highlight some of the activities done Caring for health and safety remains a order to maintain our license to operate. by Vale towards protection of our priority for us. We promoted, internally, We believe technology and innovation environment and natural resources? the concept of Genuine Active Care— are essential to the progress of Vales’ I agree with you — Our company encouraging our employees to take care activities and the development of society. is strongly involved in environment of themselves, take care of others, and let The company has a branch of technology protection. We invest in the integrated others take care of them. We implemented and innovation that maps and develops management of the territories in which we the Golden Rule — an established tangible opportunities, optimising investments and operate, from the conception of projects and non-negotiable set of rules to minimise actions related to innovation. We have a to their closure, and are committed to the the main risks that may cause accidents portfolio of about 2,800 patents focused generation of a positive legacy. of high potential severity in our company; on operational improvements, research and We protect or help to protect 12,400 we also progressed in implementing the technological developments in areas such km2 of natural areas that are almost 2.5 Health and Safety Global Management as environment, sustainability, health and times larger than the sum of our operating System. Despite our efforts in 2013, there safety. Technology and innovation initiatives units of 4,900 km2, where 60 per cent are were seven fatalities among employees are conducted at our research centres and areas of industrial planting. If we do not and contractors. We acknowledge that we institutes and at operational areas. consider the industrial planting areas, still have a long way to achieve the zero- We also develop projects in partnership this ratio is six times higher. Moreover, harm targets. with suppliers, universities and research the Vale Fund contributes to protecting centres in Brazil and abroad. Vale also and/or developing more than 230,000 As market leaders, what is your vision seeks incentives to innovation, aimed at km2 of natural areas in conservation units, for the future at Vale? Is there any market ensuring the sustainability of its initiatives settlements and indigenous territories that you would like to penetrate further? associated to technological development. through its partnerships, and thereby helps Our vision is to be the number one global Vale also interacts with Vale Institute in promoting integrated management of natural resources company in creating of Technology (ITV in Portuguese), a non- protected areas in the Amazon. long-term value, through excellence and profit institution that aims to pinpoint Currently, about 97 per cent of the passion for people and the planet. For Vale, trends, anticipating potential opportunities Carajás National Forest is protected and it is without a doubt that the mining sector, or problems in science and technology that less than 3 per cent is occupied by our when well-managed, can be a key enabler may affect Vale’s business. The Institute operations. The company also protects and catalyst of sustainable development. operates through the integration of three areas around its operations, which it either This is particularly so in developing regions functional areas — Research, Education owns or protects through partnerships of the world, where its presence may and Entrepreneurship. such as Private Natural Heritage Reserves and State Conservation Units located in the Iron Quadrangle in Minas Gerais, Brazil, as well as the Natural Reserve Forest Nord, in New Caledonia, in the South Pacific. For 35 years, Vale has been maintaining 23 hectares of Vale Natural Reserve in Linhares, Espírito Santo, where 20 per cent of the birds registered in Brazil and more than 2,800 species of plants can be found. The company invests US$3.3 million in the reserve.

Please share the safety procedures that Vale encourages amongst its employees during various processes which can cause injury or fatalities.

40 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br Logo versions – Vale

Version File Name Identifier File extension INTERVIEW vale_c.eps vale_4c.eps vale_cu.eps vale_c.eps vale_4cu.eps Color vale_c.jpg

A Goldminevale_gs.eps in SingaporeIdentifier The “vale” prefix distinguishes Vale artwork from Vale’s President and CEO visits Singapore andnon-Vale taps files. into Brazil-Singapore relations Color By Priya Ramakrishnan There are seven versions of the logo. with a very important panelc = spotconversation color coated millions of tons of high quality materials, during the Temasek Ecosperitycu = spotConference color uncoated so for sure China will see the merit of vale_k.eps which focused on sustainability4c = process in colorthe coatedhaving Brazilian ore, mainly our ore from 4cu = process color uncoated vale_k.jpg mining sector. For me, it was an interesting Carajás. It is an issue of quality, a matter of gs = grayscale opportunity to highlight Vale’s strategy in competitiveness.” k = all black Asia,” explained Mr Ferreira.w = all white As an internationally responsible mining He further added, “The discussion was company, Mr Ferreira has steered Vale about sustainable developmentFile extensions in mining, towards projects that uphold sustainable vale_w.epswhich is very important .epsto all= Vector of us file, at for usedevelopment in print applications. and environment protection. .jpg = RGB, for use on screen or in office Vale. We focus on world-class assets and Vale was recently invited by the United applications, such as Microsoft® Word or superior returns for shareholders,PowerPoint®; but we the Nationssmallest sizeConference at 150 dpi. on Trade and also take care of our people, we manage Development (UNTAD) to share its our portfolio with discipline and efficiency.” vision of sustainable development in With an objective to change the company the fourth edition of its “Beyond Rio+20: style towards a more decentralised system Moving Forward to a Sustainable Future” in which team work is incentivised more, magazine. In order to assist governments t the helm of one of the world’s Mr Ferreira has led Vale successfully from and its target audience to better navigate largest mining companies, Mr the front. Having over 30 year of mining the subject of sustainable development, Murilo Ferreira is the President experience, he has been with the group Vale will be sharing its experience and Chief Executive Officer of since 1977 when he was a financial and to contribute to the eradication of Amining giant Vale. Headquartered in Brazil, economic analyst. He has subsequently poverty throughout the world through with operations in over 30 countries in five worked as CEO of Vale Inco, currently part environmental conservation. Vale will continents, Vale is a multinational company of Vale operations in Canada. share its valuable inputs on how mining has with extensive operations, exploration A graduate in business administration an important role to play in this area. It can and joint ventures. Being both privately at Fundação Getúlio Vargas, São Paulo, contribute to sustainable development in and government-owned, Vale is focused he obtained a post-graduate degree in the regions in which it operates by acting on profitability as well as sustainable administration and finance at the Rio de in a responsible manner. development. Delicately balancing both Janeiro branch of the same institution, and interests with finesse, Mr Ferreira has executive specialisation (Senior Executive) Towards a Green Future earned accolades from industry experts at IMD Business School in Lausanne, • For four consecutive years, Vale and business titans. Switzerland. Exerting enormous influence was listed in the São Paulo Stock Heading Vale since 2011, Mr Ferreira is in the global mining sector, Mr Ferreira Exchange’s Corporate Sustainability looking at developing Vale more globally has been featured as one of the 25 most Index (ISE/Bovespa). and entering previously untouched notable Brazilians on the Financial Times • Vale was awarded the highest markets. On a visit to Singapore in List and also in the 100 most influential score for transparency among September, Mr Ferreira spoke at a round- Brazilians by local magazine Época in 2012. Latin American companies in an table discussion hosted by International Mr Ferreira has often vocalised his assessment of the Carbon Disclosure Enterprise (IE) Singapore about fostering strategy on austerity and simplicity which Project (CDP) questionnaire, and the deeper ties between Brazil and Singapore. are also the pillars of Vale’s business company was included in the Climate Vale has a branch here in Singapore which operations. At the opening speech of Disclosure Leadership Index (CDLI) for focuses mainly on sales and marketing in 2013 Vale Day at New York, Mr Ferreira the fourth time. the Asia Pacific region. said, “The ultimate goal is to produce a • It is among the 20 companies with “During this visit to Singapore, I held structural transformation towards a low- the best environmental practices follow-up meetings with the international cost, highly efficient company, able to in the country, according to the and Singaporean financial community, create significant shareholder value on a Época Green Company Awards. and also gave a speech on close business sustainable basis.” Vale received a Green Label (“Selo relations between both countries. It was a Vale has also recently tied up with China Verde”) in the Chico Mendes Social pleasure to interact with the Singaporean Ocean Shipping Company (Cosco), the and Environmental Awards, granted business community to discuss how Brazil largest dry bulk carrier in China. Cosco by the Chico Mendes International and Singapore can learn more from each will help the mining group capture a large Institute for Social and Environmental other and also foster deeper economic and share of the Chinese iron ore market. In a Research and Responsibility. people ties. My trip was nicely concluded CNBC interview, Mr Ferreira said, “We have

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 41 SHIPPING Sembcorp Marine Shipyards Across the Oceans

Brazilian mission led by Sembcorp Marine’s Estaleiro yard. A yard tour showcased state-of-the- art facilities and awe-inspiring feats of Jurong Aracruz finds a welcome at its Singaporean HQ engineering by the Group. By Carlos Brian Pheysey The following day entailed time at the home premises of Jurong Shipyard, on the island’s centre-southwest side. The Managing Director, Mr Wang Zijian, headed the boardroom meeting, which featured a presentation on the floating crane floating crane owned by the yard. The Brazilians later had the opportunity to tour the facility and observe the massive floating crane for themselves, a testimony to Sembcorp Marine’s global capability. The visitors then were driven to the Sembmarine Integrated Yard, at the Tuas area, a newly-reclaimed area at the westernmost corner of Singapore that extends out into the Strait of Malacca, point of entry to the Indian Ocean. There, they toured Phase 1 of the parent company’s Sembmarine Integrated Yard at Tuas, which is set to carry out more repairs, rigbuilding, embcorp Marine, one of the private-run Espírito Santo (Maritime) Pilot shipbuilding, offshore conversion and world’s top two oil-rig builders Association and the National Council of integration of modules. (the other one being Keppel (Maritime) Pilots. The delegation followed Offshore & Marine, also from in the footsteps of the second visit to Dialogue with IE Singapore SSingapore), broke new ground in 2014 Singapore (held just a month earlier, in Much of the mission’s programme was with the commencement of initial January 2014) of Senator Ricardo Ferraço, organised by the International Enterprise operations in its yard in Aracruz, the featured also in this magazine. He not (IE) Singapore, the official agency that state of Espírito Santo (ES) in Brazil. only represents Espírito Santo in the launches Singaporean companies Since the groundbreaking in 2011, the nation’s Senate, but also heads Brazil’s worldwide. The next day saw a meeting company has completed the landscaping, parliamentary committee for external at the premises of IE Singapore, where Mr building of breakwaters and erecting the relation and defence. Anchit Sood and Ms Lin Sufei had a chance installations. When completed in 2015, to deliberate with the Espírito Santo the yard will be well-positioned to build Visit to Shipyards representatives. The former was then the vessels and rigs for the vast oil and gas The sizable delegation underscores the outgoing director of the branch in São Paulo fields lying off the coast of Espírito Santo. newly-found importance of Sembcorp of IE, whereas the latter has now taken over In February 2014, a mission was led Marine and its subsidiary Jurong Shipyard that office, so that now Ms Lin can assist by Brazilian executives from Sembcorp for the economy of Espírito Santo. The further. The point of the meeting was to Marine subsidiary, Estaleiro Jurong Aracruz delegates aimed to grasp the wider story ensure a smooth flow of partnering for (EJA), to the company’s headquarters in of Sembcorp Marine’s and its subsidiary other Singaporean and Brazilian companies Singapore. The delegation includes public- Jurong Shipyard’s success, paid a call to (specifically from Espírito Santo) situated sector officials from ANTAQ (National not just Jurong Shipyard’s head office while down the supply chain that the massive Agency for Waterway Transportation), in Singapore but also toured the other operations at EJA will involve. Various small the Mayor of Aracruz (ES) and authorities yards and facilities of Sembcorp Marine. and medium-sized enterprises, be they in from its Town Hall, the Secretariat of A tour of Sembcorp Marine subsidiary, engineering, consulting and other services, Development of Espírito Santo, analysts Sembawang Shipyard located along will need to be roped in to enable the from the regulatory board, the Institute for Singapore’s northern shore began with an success of the operation as EJA looks to the Environment of the State of Espírito indoor presentation of its floating docks partner other firms for various components, Santo, and port-vessel pilots from the by Mr P. K. Ong, Managing Director of the equipment and services.

42 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br SHIPPING

The tour for that entire week ended with a visit to the offices of Jurong Consultants (not linked to Jurong Shipyard), a state-linked consultancy that takes abroad Singapore’s expertise in binding technology parks with sustainable satellite townships to house executives, engineers, amenities, modern retail, commuting networks, etc. Mr Raphael Chua, Principal Planner, has been to Brazil countless times, having assisted states such as Minas Gerais, Goiás and the Federal District in their efforts to create viable export corridors linked to an ecosystem of business/technology terminals, and driven on a mini-bus tour parks, an aerotropolis (airport coupled A day at PSA of the Pasir Panjang terminal (one of with surrounding enterprises feeding into Singapore Terminals PSA’s five in Singapore), a model of quiet its dynamism), plus various infrastructure The last day of the delegation took them efficiency as computers have replaced projects. to PSA, the main company in Singapore dockworkers. Jurong Consultants may be able to operating port terminals, many of them in Given changes in Brazilian legislation in assist Espírito Santo in planning better other continents. PSA is a world reference 2014 that enable henceforth that private the environs of Vitória, the state capital, in benchmarking for port efficiency, fast terminals handle cargo from third parties, and also an economically vibrant and and automated container handling, a PSA has been keen to find a suitable spot sustainable rear area for the EJA yard in repository of quality and managerial on Brazil’s vast coastline for a terminal Aracruz. practices that made Singapore the of its own. An outcome of such feelers The mission from EJA, Aracruz, the world’s leading port for many years. The from both Singapore and Brazil was that, wider State of Espírito Santo and national mission was greeted by Mr Ong Seow weeks after the visit from Espírito Santo, authorities thus reinforced the bonds with Leong, Vice-President for Group Business Mr Elton Fong, Vice-President for the Singapore through practical deliberations Development, was then shown a video Americas, visited Brazil one more time to that will lead to other models, frameworks presentation and the corporate tower’s scout for a location, pondering that state and B2B linkages between both extremes lookout providing a bird’s eye view of the as a possible venue. of the globe.

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Companhia Brasileira de Metalurgia e Mineração (CBMM) is the world’s premier supplier of niobium products and technology. CBMM mines and processes niobium, manufactures, customizes and markets niobium products and provides expert technical support to customers in the most sophisticated markets around the globe. With headquarters in Brazil, a technology subsidiary in Switzerland, commercial subsidiaries in Europe, Asia and North America, as well as an extensive worldwide network of strategically positioned supply warehouses, CBMM strives to exceed expectations of customers wherever they may be.

CBMM Asia Pte. Ltd. 80 Raffles Place #22-21 UOB Plaza 2 Singapore 048624 Tel.: +65 6303-0290 Fax.: +65 6303-0299

www.cbmm.sg INNOVATE • RESPECT • COMPETE SHIPPING

BrasFELS, in Angra dos Reis, Rio de Janeiro, has grown into the most established shipyard facility in the Latin American region

CBMM. THE WORLD´S Building for Brazil NIOBIUM SUPPLIER. Keppel’s two yards are proven providers of safe, reliable and high-quality solutions

he year 2015 marks 15 years Long-time Partners Milestone Projects since Keppel set up operations Keppel’s ties with Brazil date back to With a strong delivery track record, in Brazil. BrasFELS, Keppel’s the 1970s when the company’s yards BrasFELS has become the go-to shipyard Companhia Brasileira de Metalurgia e Mineração first shipyard in the country, has in Singapore carried out ship repairs of for newbuilding, conversion, repair and Tbeen growing from strength to strength. Brazilian vessels. During the period, Keppel upgrading services for established owners (CBMM) is the world’s premier supplier of niobium products and technology. CBMM mines and Having successfully completed a number also completed the conversion of several and operators. The yard was thrust into the of milestone projects for Brazil and the Floating Production Storage and Offloading international spotlight when it successfully processes niobium, manufactures, customizes industry, BrasFELS is today the most (FPSO) vessels bound for Brazilian waters. delivered three mammoth Floating and markets niobium products and provides established offshore and marine facility in In the 1990s, Keppel and Petrobras Production Units (FPU), P-52, P-51 and expert technical support to customers in the most the Latin American region. took their partnership to a new level when P-56 in 2007, 2008 and 2010 respectively. sophisticated markets around the globe. As a result, the shipyard, which is located they collaborated on the construction All three units met, or even exceeded, With headquarters in Brazil, a technology subsidiary in Angra dos Reis, Rio de Janeiro, has been of the semi-submersible platform P-18. their local content requirements. Indeed, in Switzerland, commercial subsidiaries in Europe, entrusted by Brazilian and international The most technologically advanced P-56 was 100 per cent built in Brazil, and owners and operators with a broad range production platform at the time, P-18 comprised about 75 per cent local content. Asia and North America, as well as an extensive of rig and ship projects. In order to meet was delivered on time and within budget In 2013, BrasFELS further showed worldwide network of strategically positioned supply the demand for offshore support vessels in 1994. The next major project between its newbuilding competencies when it warehouses, CBMM strives to exceed expectations (OSV), Keppel set about acquiring a Keppel and Petrobras was the conversion successfully completed hull fabrication of customers wherever they may be. second yard facility in the country in 2010. of the semisubmersible rig P-27. The unit as well as marine mating and integration This move reflects Keppel’s continued was successfully completed in 1998. operations for the sophisticated tension confidence in the potential of Brazil’s Recognising the vast potential of the leg wellhead platform (TLWP) project P-61. offshore oil and gas market. Brazilian offshore oil and gas markets, The rig was the first TLWP to be deployed CBMM Asia Pte. Ltd. Almost five years on, Keppel and leveraging the rapport it has built up in Brazilian waters, and the first TLWP to be 80 Raffles Place #22-21 UOB Plaza 2 Singmarine Brasil, in Navegantes, Santa with Brazil’s government and companies built in the country. Singapore 048624 Catarina, is gaining a reputation as a safe, over the years, Keppel made the strategic BrasFELS has also been growing its FPSO Tel.: +65 6303-0290 Fax.: +65 6303-0299 reliable and high quality service provider move to deepen its connections to Brazil fabrication and integration capabilities. In with several successful projects under its by establishing its first shipyard in the the past five years, BrasFELS completed belt. country in 2000. four FPSO projects safely and on time. www.cbmm.sg INNOVATE • RESPECT • COMPETE cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 45 SHIPPING

a new slipway, a 120-tonne gantry crane, a 86 m long quay, a blasting chamber as well as pipe and hull shops with modern production machines. In the next phase of development that is ongoing, Keppel Singmarine Brasil will be extending the wharf to 300m length with additional modern hull shops which will further enhance our production capabilities.

Nurturing People Committed to deliver to the highest standards, Keppel’s employees in Brazil continue to upgrade and enhance their knowledge and competencies. Keppel Singmarine Brasil in Navegantes, Santa Catarina, is growing its reputation as a Employees from BrasFELS and Keppel reliable shipbuilder Singmarine Brasil have been put on local and global training and development Two of the projects were for MTOPS, a enhanced and expanded over the years. programmes. A number of employees joint venture company between Toyo Over the last two years, BrasFELS has have participated in on-the-job training Engineering Corporation (Toyo) and made improvement to its cranage, added with sister yards in Singapore Keppel FELS, MODEC, Inc. (MODEC), and the other two more mobile cranes, covered workshops, Keppel Shipyard and Keppel Singmarine. were for SBM Offshore. as well as expanded our pipe and electrical These three yards are long established With regard to repair and upgrading shops and training facilities. offshore and marine facilities. work, BrasFELS has completed over 35 In 2012, BrasFELS added a floating dock In 2009 BrasFELS launched a Trainee such projects since 2009 for Brazilian to extend the drydock facilities of the Engineer Scheme, where fresh university and international customers including shipyard. Named FS-1, the floating dock graduates go through a two-year Queiroz Galvão Óleo e Gás (QGOG), Noble has been used in a number of repair and programme to provide them with multi- Drilling, Ensco, Petrobras, McDermott, upgrading projects. During 2012, BrasFELS faceted exposure to shipyard operations Aban Offshore, Diamond Offshore and also completed the extension of the pier and close mentorship from seniors. More Transocean. and the gantry crane track along one of than 200 talented young students have the slipways by 80m. The current length of participated in this scheme to date. Ongoing Operations the pier is 160m. In addition, there is a technical school Presently, BrasFELS is executing a good In April this year, BrasFELS’ newly- at BrasFELS. Taking in several hundred mix of newbuilding, integration and repair installed 2,000-tonne gantry crane started apprentices a year, the school provides projects. Its ongoing projects include six operations. To date, it has been involved in training in a range of technical trades, semisubmersible drillings rigs for Sete Brasil. operations for FPSO Cidade de Mangaratiba including welding, carpentry and piping Built to Keppel’s proprietary DSSTM 38E design, and the first DSSTM 38E rig for Sete Brasil. work. These apprentices mainly hail these are the first semisubmersible drilling Over at Santa Catarina, Keppel from Angra dos Reis and other nearby rigs to be built for Brazil. BrasFELS is also Singmarine Brasil has been equipped with municipalities. undertaking the fabrication and integration for three FPSO projects, two of these are for Petrobras while the third is for MTOPS. In addition, the yard recently completed repairs on the Ensco semisubmersible drilling rig ENSCO 6001 and the Aban Offshore drillship Aban Abraham. Over in Santa Catarina, Keppel Singmarine Brasil is building up its competencies and a credible track record. At present, the yard has already delivered four tugboats, and is making steady progress on the construction of another two tugboats and two Platform Supply Vessels (PSV).

Yard Development Brazil’s President Dilma Rousseff (centre) together with Mr Chow Yew Yuen (left), CEO The facilities of BrasFELS and Keppel of Keppel Offshore & Marine, and Mr Kwok Kai Choong (second from right), CEO and Singmarine Brasil have been progressively President of Keppel FELS Brasil, at the naming of the FPU P-56

46 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br ADVERTORIAL

Business Analytics: A Stepping Stone to Success “Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard - Gartner Group

sense, all with minimum impact on the customer’s IT infrastructure. “Our approach UNLOCK THE VALUE is to first map all sources of knowledge BEHIND DATA AND and our clients’ peculiarities, to develop a solution that fits within their requirements TRANSFORM YOUR and existing IT standards”, says Aydin Ilhan, BUSINESS Founder and CEO of SunCaged. The company’s solutions are developed in partnership with Bayes Forecast, a firm with more than 20 years of experience, OUR SOLUTIONS projects in 30 different countries - including China, India, Indonesia, Thailand MARKET INTELLIGENCE • Sectoral and competitor analysis and Singapore - and offices in Spain, Brazil • Trends and insights and Mexico. “Bayes Forecast has become • Regulatory framework a global reference in bayesian Analytics, • Expertise on Southeast Asia and Latin and we decided to set up an office in America Singapore to bring their knowledge and Aydin Ilhan PRICE & DEMAND FORECASTING Founder and CEO of SunCaged Analytics expertise to Asia”, says Aydin. • Commodities SunCaged offers business solutions • Oil & Gas ith cut-throat competition in areas such as demand and price • Energy giving the market a heady forecasting, marketing-mix modelling, edge, it’s becoming a race client portfolio management, risk OPTIMISATION for the survival of the management, logistics optimisation • Operations Wfittest. The secret is to have a highly and much more. New solutions such • Logistics • Manpower informed partner who, with his guidance as marketing intelligence analysis and strategy, leads you to the top of the and training courses are also readily RISK MANAGEMENT heap, leaving the detritus of hurdles and available. According to Aydin, learning is • Credit Iniciation & Maintenance pitfalls by the wayside. a big deal in Asia: “We have identified a • Fraud Detection SunCaged Analytics, a Singapore-based growing demand for training in the area • Collection & Recovery global business analytics firm, is the solution of Analytics in Southeast Asia, and we CLIENT PORTFOLIO MANAGEMENT to steering your ship across the agitated have just signed partnerships to offer our • Next-best-action models waters of this business environment. With courses throughout the region”. • Profitability scores the goal of improving their competitive Aydin concludes that the application edge in the market, and thus profitability, of analytics has been rapidly expanding MARKETING MIX MODELING SunCaged adds value to its clients and for sectors beyond banking and telecom, • Optimisation of Marketing ROI • Sales Forecasting partners by empowering and enabling as well as companies of different sizes. them to make better and faster decisions, Smart organisations can’t afford to leveraging on the best of breed of disruptive not have a growth strategy. In today’s analytics and intelligence solutions. world, it means that companies need www.suncagedanalytics.com [email protected] Intrinsic to SunCaged’s modus operandi to position themselves globally and is its ability to merge data and forward- also have a relevant Asian presence. +65 8284 8137 thinking modelling techniques with the Equally important is that decision makers a priori knowledge existing on its client’s should obsessively pursue efficiency SUNCAGED ANALYTICS PTE. LTD. Registration No.: 201312520D systems, models and people, resulting and productivity, finding ways to make 16 Raffles Quay #33-03 in precise, predictive and prescriptive their businesses more competitive and Hong Leong Building Singapore 048581 solutions that ensure a pragmatic profitable and the easiest way to do it is framework, backed by trusted business with analytics.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 47 ADVERTORIAL Sapiens Global – Creating Win-Win Agendas

Sapiens Global Team in Brazil. From left: Daniel Paciornik, CMO; Ms Marinês Gomes, COO; Erico Silva, CFO; Mauro Lara, Vice-President

Eminent market leader in Singapore, Sapiens Global leverages its customised services to give its partners and clients that extra edge in setting up operations overseas— especially in Asia and Latin America

ith a vision to serve as a bridge led by teams of experts and partners with and facilitator for businesses experiences from various industries. The firm across continents including assists companies entering into the competitive the Americas, Asia and Africa, Asian markets as well as Singaporean Wmarket leader Sapiens Global has been at companies into the Brazilian and other South the forefront in getting numerous companies American markets. Most of their clients are in Japan, Singapore and Brazil, to put their from the Aviation and Defence, F&B, Energy, best foot forward when setting up their IT and Education sectors. overseas operations and starting business in Based on its expertise, flexibility and Asia and Latin America. Specialising in fields creativity, it is imperative for Sapiens such as consultation services, business Global to create a win-win solution representation, business matching, market for all parties involved. The face research and information gathering, translation of the firm is in its highly qualified and interpretation in Japanese, English, partners who come with experience Spanish and Portuguese, Sapiens Global in various areas of business. offers comprehensive and highly customised assistance to new companies looking to branch For more information on Sapiens Global, out in these highly lucrative markets. please visit www.sapiensglobal.com The firm has positioned itself to become a focal point where “sapience— or wisdom— and different cultures from all over the globe” come together, creating a new value system of conducting business and summoning up a slew of exciting and innovative business opportunities. Each office in Brazil, Japan and Singapore is Helio Galvão Ciffoni CEO, Sapiens Global 48 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br RESEARCH Vale to Partner with A*STAR for R&D Pact paves way for A*STAR’s technologies to be incorporated into the operations of one of the largest mining companies in the world

Said Mr Teo Eng Cheong, Chief Executive Officer, International Enterprise (IE) Singapore, “In recent years, we have seen an increasing number of Brazilian companies such as Vale, establish presence in Singapore. Their offices here leverage on Singapore’s strategic location and business infrastructure to conduct their trading operations and corporate functions. At the same time, this benefits the ancillary services sectors and contributes to jobs in Singapore. Vale’s collaboration with A*STAR is a result of strong connections built within Singapore’s robust trade ecosystem. It is also a testament to deepening business ties between Singapore and Brazil.”

Photo: A*STAR About the Agency for Science, Technology and Research ith an eye upholding its in this area, A*STAR will help Vale identify (A*STAR) responsibility towards the patterns, trends and other intelligence in The Agency for Science, Technology environment and supporting their logistics business to predict what and Research (A*STAR) is Singapore’s sustainable development, will happen in the future. A*STAR’s deep lead public sector agency that fosters WBrazil’s Vale signed a Memorandum R&D capabilities in environmental and world-class scientific research and of Understanding (MoU) to harness sustainability analysis will also enable talent to drive economic growth and technologies developed by Singapore’s Vale to explore areas of eco-efficiency transform Singapore into a vibrant Agency for Science, Technology and across their many business operations. knowledge-based and innovation Research (A*STAR) in order to improve its Mr Murilo Ferreira, President and Chief driven economy. capabilities in exploration, mining, mineral Executive Officer of Vale, said, “This In line with its mission-oriented processing, sustainability and logistics agreement with A*STAR is aligned with mandate, A*STAR spearheads R&D in management. Vale’s strategic objectives of partnering fields that are essential to growing Singapore’s manufacturing sector As one of the world’s largest mining with top-tier research and development and catalysing new growth industries. companies, Vale is looking to tap into organisations who can work together A*STAR supports these economic technologies to improve its operations to identify further opportunities and clusters by providing intellectual, in an environmentally responsible and efficiencies for our business to meet the human and industrial capital to its sustainable manner. Under the MOU, rising demand of natural resources in partners in industry. both parties have identified areas of Asian markets.” A*STAR oversees 18 biomedical research collaboration to scale up Vale’s Prof. Raj.Thampuran, Managing Director sciences and physical sciences and management of natural resources and of A*STAR, said, “We are pleased that Vale engineering research entities, located its logistics operations. These include has chosen to anchor their R&D plans in Biopolis and Fusionopolis, as well geometrical modelling, data analytics as in Singapore with us. This is a strong as their vicinity. These two R&D hubs well as environmental and sustainability endorsement of Singapore’s robust house a bustling and diverse community analysis. science and technology ecosystem. Vale’s of local and international research A*STAR’s strength in data analytics presence, supported by A*STAR’s R&D scientists and engineers from A*STAR’s is well known in the industry. Its capabilities, will contribute greatly to research entities as well as a growing data analytics team has won several Singapore’s competitiveness as a global number of corporate laboratories. international accolades. With its expertise logistics hub.”

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 49 EDUCATION

MOE: Mr Tavares and Ms Cheryl Lin Brazilian School Principals to Learn about Singapore’s Success

A delegation of ome April 2015, a Brazilian remarkable success. Singapore is also delegation of 60 school principals considered as the second best-assessed 60 principals will visit will be travelling to Singapore, country in the world by PISA, the OECD Singapore to learn about in an official visit organised by education quality ranking. Cthe São Paulo State School Association With limited natural resources, the her education system (SIEEESP), and the National Federation government’s vision of the future led of Private Schools (FENEP), to learn to investments geared to stimulating By Oswaldo Tavares about Singapore’s education system and improvement of individuals and youth, develop exchange opportunities with local preparing them to become strategic & Carlos Brian Pheysey educators. international players in this post-industrial Mr Oswaldo Tavares, SIEEESP Director of era, and the Lion City’s model is recognised International Affairs, came to Singapore as an example to be followed. The mission in November to organise the upcoming participants want to learn about such a mission, and held significant meetings strategy and strengthen relations with with local government and education local institutions and professionals. authorities, along with support from the Professor Benjamin Silva, President of Brazilian Embassy. SIEEESP, will be leading the delegation Such visits are one of the association’s and he says, “The objective is not to copy, priority projects, Brazilian educators but to learn the spirit of transformations are interested to find out how a semi- that occurred in Singapore, involving the agricultural country in the 1960’s became government, the society and families, an Asian Tiger in such a short time and which stimulate children’s behaviour the role played by schools and post- toward appraising learning opportunities. secondary institutions in supporting this Today, we can admire the results of recent

50 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br EDUCATION

generations of serious students, who It is clear that majority of students in an important potential player. Singapore study hard, take advantage of quality Singapore attend government-affiliated exports many education products, to teaching methods and facilities and are schools. In Brazil, private schools are the Americas too, and SIEEESP could be conscious of their responsibilities towards deemed to offer a better learning- an important partner to increase market the future of their country.” quality environment. In fact, 25 per opportunities. The Ministry of Education of Singapore cent of Brazilian students go to private In April 2015, as it has not been common will support this project by organising a institutions. Mr Christopher Fernandez, to have exchange experiences between seminar, presenting the teaching system Manager of Association of Private Schools schools of both countries, the mission and structure, the government projects and Colleges Singapore (APSC), made will be an excellent chance to expand and concerns to maintain the learning a commitment to introduce selected bilateral relations, to foster exchanges quality, and how schools will continue being associated schools to the mission and to of teachers and students and to invite an important partner to support the needs explain in greater depth, the role of the Singapore institutions to visit Brazil. The of markets and companies. Ms Cheryl Lin, private sector in the field of education. association’s members are convinced that International Relations Senior Officer, will At the Ministry of Trade and Industry’s education has a very important place in also ensure that Brazilian educators visit statutory board, International Enterprise developing economic and cultural affairs, public primary and secondary schools that (IE) Singapore, respectively, Ms Valerie and Brazilian educators are motivated to represent Singapore’s education system. Yuen, Senior Assistant Director in charge of contribute toward such mutual bilateral Many suggestions were raised, and Latin America, and Ms Sarah Ler, Director expansion. It is therefore expected this Raffles Schools, Hwa Chong Institution, for Americas at IE Singapore, explained upcoming April mission will be strategic “FutureSchools@Singapore” Programme the priority given to improve international for Brazil and Singapore in the realm of and others were considered as possible links and the view that Brazil is considered primary schooling. schools to visit. Meetings were held at National Institute of Education (NIE), with Ms Valerie Sim, Assistant Head, Academy of Principals, with Mr Ezra NG, Executive Director. Both institutions play a very important part in teacher and school management development, and they will outline the courses and opportunities that they offer. In Brazil, due to the needs of the country’s large industry and technical 1 sectors, it has been considered that priority should be given to vocational schools, with special emphasis on innovation and technology. Therefore, Institute of Technical Education (ITE), is a must-visit to be included during the visit in 2015. Fabian Cheong, Manager of Customised Programmes, and his team, showed the leading degree programmes of the institute, recognised by awards and international agreements to be one of the most important in Asia. 2 3 Childhood is also a matter of great interest as many of the delegation’s participants are principals of pre- school centres in Brazil. Mr Tavares was surprised to learn that only recently the Ministry of Education is considering this age bracket of kids to be taken under MOE´s responsibility. The Early Childhood Development Agency has agreed to let the delegation visit some of the kindergartens. It would be interesting to compare their philosophy to the one in Brazil, in order to have a complete picture 4 of the system, before children proceed to 1. NIE: Ms Valerie Sim 2. Academy of Principals: Mr Ezra Ng 3. APSC: Mr Christopher mainstream education. Fernandez 4. ITE: Mr Fabian Cheong, Ms Sim Nijun and Ms Grace Ke

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 51 PEOPLE

Graphene Guru: Professor Antônio Hélio de Castro Neto Revolutionising the field of science and technology, Prof. Castro Neto is the man behind the research and development of the miracle carbon substance - Graphene By Priya Ramakrishnan

this very seriously and aided in setting up the centre. By August 2010, I took over the directorship of the research centre. Singapore was the first country to have established a dedicated Graphene Research Centre and credit goes to the vision of Professor Tan. Today, we are far ahead in the race for a new material in 2D technology. I am still continuing as a professor with the Boston University.

Graphene research is gaining a lot of prominence across the world. Can you explain what graphene research is to our readers in layman’s terms? How relevant is this in today’s tech-driven world ? Today, every industry that is technology- driven is on the lookout for new materials that can be cost-effective and can perform better than existing materials. Graphene is Prof. Antônio Hélio de Castro Neto one such material that has the potential

Photo: Priya Ramakrishnan to revolutionise our world. For instance, the use of Graphene in smart phones can orn in Belo Horizonte, capital city The Graphene Research Centre (GRC) was change the way they function and make of Minas Gerais in Brazil, Professor established in 2010 and the NUS Centre them cheaper. Antônio Hélio de Castro Neto is for Advanced 2D Materials was established In layman’s terms, we are researching to an eminent researcher who is in 2014 with the objective to be a world discover new materials that can transform Bat the forefront of Graphene Research leader in innovative and emergent materials technology used in various industries such in Singapore. His contribution as the science. At GRC, we are developing as electronics, chemical, aeronautics, Director of the Centre for Advanced 2D intellectual properties for NUS that will automotive, etc. Graphene is a one-atom-thick Materials and Graphene Research Centre, allow the university to reap profits in terms carbon in the form of very thin, transparent National University of Singapore (NUS), of royalties. I foresee this happening in sheet. Our pursuit is to find new materials that has catapulted the city-state as one of the the next five to ten years. In this vision, can enhance performance, increase efficacy leaders in graphene research across the Singapore is far ahead of other regions that and be cheaper, environment-friendly and world. In this exclusive interview, Graphene have just woken up to graphene technology also energy-conserving. guru Prof. Castro Neto shares about his since its discovery in 2004. work, research and vision of the future I came to Singapore at the invitation of Recently, the governments of Singapore where graphene will revolutionise the world Professor Tan Chorh Chuan in 2009, who and Brazil agreed to work with each other of technology. was then President of NUS. I am a professor with regards to research in graphene. at Boston University in the United States Kindly share with our readers about GRC’s You are one of the prominent researchers and, in 2009, I was heading the Condensed tie-up with Brazil. What kind of knowledge- in the field of graphene today. As the Matter Theory Programme. Prof Tan invited sharing will be done ? Director of the Graphene Research Centre me to direct GRC. I then took leave of Singapore and Brazil are natural allies, (GRC), can you share with our readers what absence from Boston University and moved as Singapore focuses on the know-how role the centre is playing in the research to Singapore as a visiting professor in 2009 and technology, while Brazil supplies the and development of graphene technology to see how it works out. I was happy to see resources and manpower. Our agreement with and what made you choose Singapore to that the Singapore government, through its Brazil’s Mackenzie University involves training pursue your research ? National Research Foundation (NRF), took personnel and conducting joint projects

52 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br PEOPLE

in this area. We signed a Memorandum of Understanding (MoU) whereby GRC will provide logistic support in developing the Graphene research centre in São Paulo. We have people from Mackenzie training with us in this knowledge-sharing effort.

As a Brazilian scholar, where do you see this partnership progressing between Singapore and Brazil in graphene research? Graphene technology is today one of the most sought-after innovations and there is a race going on between various institutes. 1 In this highly competitive atmosphere, Brazil is the new entrant whilst Singapore is an old gun. We are sharing our know-how in this field with Brazil so as to collaborate and complement Singapore’s research in the field. By sharing, we also double our chances of finishing ahead in the race. This will also help Brazil develop more intellectual properties. Both allies will benefit with the agreement as it is a win-win situation for both. I look forward to more such mutually beneficial partnerships.

Please describe to our readers any “Eureka” moment you had while 2 3 researching on graphene technology? (Laughingly) When I look back, my “Eureka” 1. Graphene is extremely flexible and can be stretched by 20 per cent without damage moment was in 2005 when I and some 2. Graphene can lead to smart phones as thin and flexible as paper 3. Graphene is a collaborators predicted what is called the one-atom-thick carbon in the form of very thin, transparent sheet Anomalous Quantum Hall effect in graphene, which essentially tells how electrons in “Today, every industry that is technology driven is graphene respond to strong magnetic fields. It was clear then that graphene research on the lookout for new materials that can be would earn the Nobel Physics Prize. Indeed, cost-effective and can perform better than existing five years later two of my collaborators, Professor Andre Geim and Professor Kostya materials. Graphene is one such material which has Novoselov were awarded the Prize and I had the honour of joining them for the celebration the potential to revolutionise our world” in Stockholm in December 2010.

How would you describe your Antônio Hélio de Castro Neto contribution to this field and your journey so far helming the Research Centre? next 10 years, in order to support the at a very nascent stage. Currently, very I am very proud that GRC has helped spin operational costs of our labs and micro and simple applications are using graphene off several companies that have been in nano-fabrication facility and the exploration, technology. One such example is graphene- existence over the past two years. The synthesis, and development of new devices based conductive ink that is anti-corrosive founders of these companies were trained based on two-dimensional (2D) materials, of and also cost-effective. Graphene is also at the research centre and have gone on to which graphene is the most famous. In fact, being used as a composite where it is mixed greater things. They have attracted around because of these new resources, in August with cement to make it softer but also US$9 million in foreign investments. At the 2014 the centre of Advanced 2D Materials stronger. There are so many different ways outset, there were very few people, maybe was created under my leadership. to manipulate graphene technology and the just a handful of researchers in the field. field has the potential to change the way Today, the technology is being acknowledged Kindly throw some light on some of the our world functions. as one with the most potential and is common usages of graphene technology. Source: attracting huge investments. Recognising Can you name a few products that have www.engineering.ucsb.edu its latent possibility, the National Research been created with this technology? www.nextinpact.com/archive/47816-hp-papier- electronique-rouleau-arizona.htm Foundation (NRF) of Singapore has awarded Graphene technology was discovered in www.stuff.tv/amazon/how-graphene-gadgets-will- us a S$50 million grant this year, over the 2004 and, in terms of lifespan, it is still take-us-back-time/feature-0

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 53 PEOPLE

Cultural Enrichment and New Markets to Study

In this newly introduced of the best MBAs worldwide, is also one of feature in our annual the most interesting countries of Asia. magazine, we bring you the What is your experience in this city? thoughts and impressions During the week, I devote myself of Brazilian students doing exclusively to studies, relegating just the weekends for entertainment. The cost of their post-graduate studies living is high, particularly accommodation at the Singapore campus of rents, but the quality of services is far INSEAD, about their daily Felipe do Espírito superior to that of the rest of the world. Santo Gonçalves I often patronise the surroundings of lives and experiences of He is a 28 year-old carioca (native of Rio de Raffles Place, which houses many bars, living on the city-state of Janeiro), graduated in Business in PUC-RJ. restaurants and hotels, all of them of a high standards. Singapore. In this edition, Why did you choose to do your post- you will meet Felipe do grad studies at INSEAD in Singapore? Will it make a difference to your career Espírito Santo Gonçalves, I have always wanted to get an MBA at a if you pursue post graduate studies in European institute, as I believe that the Asia instead of in the West? and Camila Martins cultural exchange would be richer. Here in My studies are held half here and half in Gerhardinger, both students Singapore, at its Asian campus, no country’s Europe— therefore they are already half- at INSEAD nationality exceeds 10 per cent of the Wes rn. Singapore has the advantage of students in class, and the programme is harbouring the best features of Asia along By Rodrigo Bovo Soares tailored so that one spends six months with the best ones of the Western world. I here and six months in Fontainebleu, France. believe that this mix is what really makes Also, Singapore, more than just hosting one my experience rich and unique.

54 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br PEOPLE

What is your assessment of the Brazilian Why did you choose to study at INSEAD teleconference. My husband, while still community at INSEAD and in Singapore? in Singapore? outside Singapore, was told by prospective The Brazilian community comprises I was looking for diversity of cultures, employers here that he had a strong intelligent and helpful people, each one with leading to new problem-solving ways, and CV but that they needed to schedule a distinct background, a set that adds value this range would be easier found in an an appointment with him to be here in to the solution of case studies, which are environment such as INSEAD. The school Singapore. I don’t want to be away so far the basis of the MBA learning experience. provides a vast networking opportunity, a and for long from my family, therefore I plan short programme, flexibility for a student to return to Europe or Latin America to be What are your plans once you finish with family (I came here with my husband closer to my family. My husband wants to your studies? and son), a chance to get to know Asia stay here much longer and I would too, but There’s a chance of staying in Asia for a while, (after having lived in Spain) and the bonus my fondness for family and the prohibitive as I’m getting exposure to the Asian market, of being on a safe island. distance will make me leave in the spring which is presently the most developing of 2015. I have grown to appreciate here and targeted global market. Thus, one of What is your experience in this city? the tropical heat, the widespread use of my objectives here is to explore different I realised it’s safe to go out at night to eat at English, the safety of this society. markets and enrich my knowledge. However, a food court or hawker centre, if I don’t get there also remains a good possibility of around to cooking at home for my son. I am What is your assessment of the Brazilian returning to Brazil after the completion of not keen on leaving when the time comes. community at INSEAD and in Singapore? the course, since I am extremely passionate I was tired of Brazil’s unpredictability. Brazilians, and also the Chinese, are very about my family and my home country, and When I had my son, I wanted an organised gregarious — i.e. Brazilians will flock because it might be easier to find new job ambience, one that was safe, regimented toward one another, whereas other opportunities from Brazilian companies. and predictable. More practically, every nationalities may be more willing to point of Singapore is wonderfully reachable mix with diverse people instantly and Camila Martins by MRT trains. naturally. The small group of Brazilians I Gerhardinger hang out with organises barbeques and Will it make a difference to your career they all visit each other’s homes with if you do post graduate studies in Asia parents bringing their kids along as well. instead of in the West? Our family visit the Gardens by the Bay I see Asia growing among world markets. I on weekends; we also like the Botanic saw, years ago, the cultural differences on Gardens. Moreover, we travel a lot in the journeys and I wanted to see more Asians region, like all other graduate students— that the few I was seeing in Fontainebleau, be it to Phuket, Bali or Angkor Wat. In the France. On campus today, we were holding evenings, I don’t go out much, as I have to this discussion on how to deal with another take care of my son, usually. She initially wanted to start her studies culture. There is a strong recruitment drive at the French campus and then follow on by companies in Asia for us to stay here. A What are your plans once you complete at Singapore. However, high praise from cultural feature of companies here is that your studies? fellow colleagues and scholars on the they want to meet the candidate in person, As I said earlier, I love it here, but my parents Lion City, changed her mind. She is now physically present, not through Skype or miss seeing their grandson, so I can’t stay pursuing her first six months of study at other on-line media — whereas a company and will probably find employment in the INSEAD’s campus in Singapore in the US might be comfortable with a Western Hemisphere.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 55 arts & CULTURE

International Friendship Day Brings Students Closer to Brazil Seeds of knowing Brazil better were sown in young minds this year at the Singapore Discovery Centre during International Friendship Day By Catarina Longman

very year, Singapore of Brazil was honoured to be invited to and other elements that make up the commemorates International participate in two activities — a special Brazilian spirit. Friendship Day with a series exhibition at the Singapore Discovery The Singapore Discovery Centre (SDC), of coordinated events in local Centre and a presentation at West Grove the educational branch of the Ministry of Eschools and government institutions, with Primary School, in Jurong West. Defence, is responsible for perhaps the the participation of several embassies. The More than 400 students gathered at the largest Friendship Day celebration in town. date is a Singaporean creation and was main hall at West Grove Primary School, From April to July 2014, the SDC organised a established to celebrate the friendship one of the most prestigious public schools special exhibition around the theme chosen between Singapore and other nations, as in Singapore, to celebrate International by the Government, with participating well as to communicate how this country Friendship Day on 8th April 2014. The embassies setting up their booths and maintains and enhances its relationship Embassy showed a presentation about showcasing the folklore of their respective with the rest of the world through cultural Brazil, its bountiful natural beauty, its countries. With the help of the Brazilian exchanges. The main target of International colourful people and, of course, football. community, the Embassy of Brazil displayed Friendship Day is children and many schools Embassy staff Catarina Longman and books and stories such as “Curupira”, the organise their own festivities. Nelson Portillo shared a little bit of the Keeper of the Forest, and tales of “Turma In order to help plan the agenda for vitality of Brazilian society and its cultural da Mônica”, one of the most celebrated the event, each year the Government expressions with the kids. A short video Brazilian cartoons. Overall, the exhibition designates a theme — such as food, art message recorded by Ambassador HE Luís helped to demonstrate that, despite expressions and sports, kids can relate Fernando de Andrade Serra especially for differences in languages and practices, to. In 2014, the theme set by the Ministry the occasion was played for the kids, who, what at first appear to be very diverse of Education was “Folktales, Fables & holding little Brazilian flags, were happy to countries and cultures, may actually end up Fantastic Futures - Stories we Share!”— participate and ask questions about the sharing many similar values. It is calculated focusing on how important values and country. By the end of that memorable that between four and six thousand culture are passed down to younger morning, the students were a step closer children visited the exhibit and had contact generations through the medium of tales to Neymar, feijoada, the Brazilian white with heroes and characters deeply rooted in and the art of storytelling. The Embassy sand beaches, the Portuguese language Brazilian traditional myths and stories.

56 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br WHAT IF...

EXPLORE WHAT IF

Geovania prepares for the 2014 Initiative for Peace conference

…MAKING THE PEACE SIGN REALLY MEANT SOMETHING? Can students have an impact on world peace? At UWCSEA IfP also inspired her to apply for a UWCSEA scholarship to we believe they can and our Initiative for Peace (IfP) gives complete the IB Diploma programme. After university, she them a chance to do just that. plans to return to Timor Leste to help rebuild her country with her fellow citizens, whatever their background or history. Through IfP, our students design and deliver a week-long conference for young people from opposing sides in an area Now that’s a true sign of peace. of conflict. That’s how Geovania from Timor Leste first got What if your child joins UWCSEA? to know UWCSEA. A week of peer-led activities helped her to explore the conflict in her country from different points Visit www.uwcsea.edu.sg to find out more. of view, and work with other young people from across the divide on visioning a better future for their country.

UWCSEA Dover is registered by the CPE CPE Registration No. 197000825H Registration Period 18 July 2011–17 July 2017 UWCSEA East is registered by the CPE CPE Registration No. 200801795N Registration Period 10 March 2011–9 March 2017 089ADV-1415 IN HISTORY Fairy-Tale History of Rio de Janeiro The city of Rio de Janeiro was the refuge place of the Portuguese monarchy during Napoleon’s invasion By Octavio Lopes

magine that, because of a foreign invader, the British royal mark in the cultural heritage and architecture of the city, such family had to escape to the Lion City, bringing together the as the Imperial Palace and the Botanical Garden. The situation court, servants, and treasures, including the British Library and lasted until 1815, when Napoleon was defeated and the capital the British Museum collections. And upon arrival, the King would of the Portuguese Kingdom was restored to Lisbon. But the taste Ideclare Singapore the capital of the British Empire. of being a centre of political power left indelible marks and Brazil This sounds like a wild fantasy, but that is exactly what would declare its independence from Portugal in 1822, with Rio as happened with the Kingdom of Portugal and the faraway city of its capital. Rio de Janeiro, in 1808. Given the imminent invasion by Napoleon’s Then, another exotic political situation occurred. Brazil became army in that year, King João VI embarked with his court and the only monarchy of European descent outside Europe. The treasures to Rio. After arriving in the exotic tropical city, King João Brazilian Emperor, Pedro I, had Bourbons lineage and married VI issued a decree that declared Rio the capital of the Portuguese Maria Leopoldina, of the House of Habsburgs and daughter of the Empire. At that time, Portugal had an extensive empire, with Emperor of Austria. The tropical monarchy would last until 1889, domains in Africa and Asia (such as Malacca, Macao and Goa), not when Brazil became a republic. to mention Brazil, of course. It is worth mentioning that the second in the line of succession Rio is the only non-European city in the world to ever become the to the Brazilian throne, were the monarchy to be restored in the capital of a European empire, and this has made a long-standing country, now lives in Singapore!

Keppel Offshore & Marine Presents Latin American Film Festival 2014 Largest Participation in KLAFF’s History By Octavio Lopes

n 2014, the KLAFF - Keppel Latin American Film Festival - once Singaporeans. Overall, the KLAFF reached over 1000 people, who more brought to Singapore the intensity of Latin American film were exposed to the culture expressions and languages of Latin productions. Ten award winning movies from ten countries America. Visit KLAFF’s facebook page and stay tuned for the were presented in 2014 edition, which took place in The Cathay 2015 edition! ICineplex, from 27 to 30. In this edition Brazil, Chile, Colombia, The KLAFF is organised by the Latin American Embassies in Costa Rica, Mexico, Panama, Peru and Venezuela were joined by Singapore, sponsored by Keppel Off Shore & Marine and supported Argentina and Uruguay, totalling 10 participating countries, the by Cathay Cineplexes. largest number of countries ever to participate in the event. At the opening night, after a reception graced by several Ambassadors and pre-eminent members of the Latin American community in the Lion City, the guests gathered for the screening of the Venezuelan film, Bucaramanga Diaries, an emotional account of Simón Bolívar’s last days. The guest of honour of that exciting night was Ms Chan Heng Chee, Director of the National Arts Council and former Ambassador of Singapore to the USA. The Brazilian movie selected for the Festival was Cinema, Aspirins and Vultures, a road movie displaying the friendship between a German defector from World War II who escaped to Brazil and a simple Brazilian peasant, in the early 40’s. The screening was a great success, attracting 112 people, mostly

N PANAMA O It’s time for Brazil in Singapore cingapura.itamaraty.gov.br 29 V 58 The Wind 1:00PM and the Water pg

N N O O 27 V COLOMBIA 27 V MEXICO 7:00PM Chasing Fireflies 9:15PM Tear This Heart Out pg m18 N O 29 V COSTA RICA 3:00PM Port Father pg13

N O ARGENTINA 28 V 7:00PM Cronopios and Famas nC16 N N O CHILE O BRAZIL 28 V 29 V 9:00PM The Life of Fish 5:00PM Cinema, Aspirins and Vultures pg13 m18

N N N O O O 30 V URUGUAY 30 V PERU 30 V VENEZUELA 1:00PM The Pope’s Toilet 3:00PM Trip to Timbuktu 5:00PM Bucaramanga Diary pg13 pg13 pg13

PRESENTING SPONSOR VENUE PARTNER

Complimentary tiCkets will be given half an hour before eaCh sCreening

ORGANISED BY Embassy of Embassy of Embassy of Embassy of Embassy of Embassy of Embassy of Embassy of Embassy of Embassy of the keppel latin american Argentina Brazil Chile Colombia Costa Rica Mexico Panama Peru Uruguay Bolivarian Republic film festival singapore of Venezuela

RATINGS GUIDE: G (General) Suitable for all ages | PG (Parental Guidance) Suitable for all but parents should guide their young | PG13 (Parental Guidance 13) Suitable for persons aged 13 & above but parental guidance is advised for children below 13 NC16 (No Children Under 16) Suitable for persons aged 16 & above | M18 (Mature 18) Suitable for persons aged 18 & above | R21 (Restricted 21) Suitable for adults aged 21 & above PEOPLE The Brazilian Way of Life in Singapore Brazilians are unique in many ways. Brazilian culture and lifestyle are what stand out for most of those who have had a glimpse of Brazil and its people. Its beaches, love for football, music, food. Get a glimpse of the “Brazilian way” through the eyes of the Brazilian community in Singapore By Catarina Longman I love eating pão I recently noticed that When I arrived in Singapore de queijo and I was Mustafa Shopping Centre in 2002, I was happy to sells Brazilian beans. You can find out that there was a delighted to find it also purchase a pressure churrascaria (barbecue- here in Singapore at cooker in most department style restaurant) here. stores here. I recommend a Today, in addition to many Four Leaves bakery. brand called Silit. Previously, I It is amazing and used to buy raw pinto beans Brazilian dining options, we at supermarkets and they also have a great chef, Fabio reminds me of the tasted just like our Brazilian Kraiczyk, who prepares the ones my grandma beans. Beans, white rice, best barbecue in Singapore used to make. steak, french fries and salad. and the most authentic Yummm… dishes.

-Otavio Camargo -Paola de Luna-Ahern -Andrea Marzullo

Brazilian Sports over charcoal. Try the famous Brazilian Brasil - Vivendo e aprendendo em Brazilians have a love for football like churrasco with Picanha (topside cut of Cingapura (women only) nothing else. Fortunately for aficionados beef) and other meats in Singapore: https://www.facebook.com/groups/ of the sport, there are Brazilian coaches Pão de queijo (pronounced pau-di-KE- brasileirasvivendoemcingapura/ teaching the art of the ball in Singapore! zho) is another Brazilian savoury delicacy Brazilian Jericho Soccer Academy that has made its way to fame across the Fabio Fanticelle da Silva - Head Coach Brazilian Food world. Comprising a cheese-flavoured bun E-mail: [email protected] Brazilians love beans, and usually eat them baked with tapioca (manioc) flour, it has Coach Leo together with rice and meat. Black beans even been incorporated into Japanese http://www.coachleo.sg/ in particular are used to make the famous cuisine. In Singapore, bakeries at the E-mail: [email protected] feijoada, the country’s national dish, basements of Isetan and Takashimaya Brazilian Barbecue Experience (BBE) though there are many other varieties of stores sell the Brazilian snack. by Chef Fabio beans in Brazil. Some can even be found in www.tbd.sg Singaporean supermarkets! The Brazilian Community Brazil Churrasco Churrasco (pronounced shu-HAS- in Singapore www.brazilchurrasco.com co), or barbecue, is a must-try in any Brasileiras em Cingapura Carnivore Restaurant Brazilian epicure’s list. The meat is cut [email protected] www.carnivore.com.sg distinctively and Brazilians have mastered https://www.facebook.com/groups/ a unique technique of grilling this meat brasileirosemcingapura/ cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 59 PEOPLE

Expatriate Tales of Warmth and Welcome in Singapore Driven by both professional and individual goals, the Brazilian expat community has learned to quickly adjust to the Singapore way of life, to carve out their trajectories for growth at home and work. We open a small window into what set them off to get on that 30-hr non-stop flight to this city-state to shape their fortunes

n the last few years the number of who was working in Unilever back home, also Gildo Aleshinsky Brazilians making Singapore their home got her promotion and moved as expatriate Gildo Aleshinsky, has been steadily increasing. According to work here at Unilever Singapore. “The move Principal to rough estimates, over 1000 Brazilian was based on the growth of our professional Consultant, Iexpats call the Lion City their home. Many careers and also on being able to provide a iKonnect Global of them are professionals and have found more diverse and broader education for our Solutions, hails Singapore a safe haven to do business, children, Diego (8) and Pedro (4).” he says. from Porto Alegre, raise a family, experience the region and Singapore stands out as business-friendly, state capital of tap in on the growing opportunities. he points out. “We had heard that Singapore the most southerly was famous for its tough laws, but what region of Brazil. Alexandre Barros most surprised us was how Singapore is This is where the country is most influenced For Alexandre child- friendly and a tourism centre for the by its German and Italian heritage. Mr Barros, it has been whole of Southeast Asia,” he says. Aleshinsky recalls that it’s also famed for a long journey He believes that Brazil has vast its gorgeous fashion models, the Gauchos from Botucatu, opportunities to offer to Singapore. He — the amazing pampas horsemen— and his birth city in recalls that, before he left Brazil, a part of the authentic Churrasco, the Brazilian the southeastern his job was to travel to several key cities barbequed steaks. region of Brazil, across the country. What he discovered was For Mr Aleshinsky, the move to Singapore around 220 km the unbelievable number of opportunities in January 2013 was very much part of his from São Paulo. outside the big centres. Smilingly, he says, plans, while working in Tokyo, the capital of The opportunity to work in Singapore came “Singapore, as a hub, offers quick access to Japan, for over five years. He says, “Working from his company, where he has been working the neighbouring countries. For instance, as a ‘head hunter’ with regional coverage for 16 years; he was offered a position as a you can even go by car and speedboat to since I first moved to Tokyo in 2007, a Financial Risk Manager in DOW Chemical Malaysia and Indonesia respectively. This move to Singapore was always in my plans. Pacific Singapore. His wife Patricia Nogueira, experience has been great for my family.” Most regional roles in APAC are based in

60 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br PEOPLE

in May 2011 and, by September 2011, the business was up and running with all necessary infrastructure in place. I started from scratch and in six months I had the new branch ready to operate. This is very impressive,” he says. He further adds, “I love living in Asia and it is truly beneficial as it is the century of Asia — and Singapore is the heart of Asia. If I live in India, I would just get to know Indian culture; the same would be with Japan or China. But in Singapore, I can get to know about the Malaysian, Indonesian, Indian and Chinese. This city is really the melting pot of Asia.”

Sylvia Cardim de Melo Sylvia Cardim Singapore, Hong Kong and Shanghai, so it He was happy to discover several de Melo, who was a natural progression for my career to similarities between Brazil and Singapore. is in Singapore come to Singapore.” “For example, both countries have the as Strategy “I was extremely pleased to experience culture of long lunch-breaks. Unlike Consultant for first-hand how Singapore makes it easy Europe and the US, where you end up The Partners, for foreigners to settle here,” says Mr having a sandwich at your desk.” On the was born in São Aleshinsky. The processing of all the other hand, he says “I was also pleasantly Paulo but moved paperwork was quick and efficient, he surprised at how everything in Singapore to Miami in Florida shared. “Socially, it is quite easy to meet is so process-oriented.” (USA) early in life. people and have access to all sorts of Impressed by Singapore’s transport She recalls that when she and her events and activities.” The difficulty for system, he feels it’s great that one doesn’t husband visited Singapore in 2011 to him really lies in seeing new friends moving have to wait more than a couple of minutes meet friends both fell in love with it. “It on and leaving Singapore, after a couple of for a train to go to work in the morning. was just the perfect destination for us to years, for new assignments. Talking about life in Singapore and its spend a few years.” Ms de Melo is looking For Mr Aleshinsky, “The most impressive attractive aspects compared to things forward to learning more about Asian aspect of Singapore, especially compared back home, Mr Amaral reflects that the cultures, to have a better understanding to Brazil, is the safety in the country. great thing here is the affordability of to engage with the people. She says, Anyone can walk on the streets late at exploring countries in the region. He “Working as a Brand Strategist for a night wearing and carrying expensive reveals that he and his wife have visited global brand strategy and design agency things, without the fear of being robbed.” 15 countries and have gathered a lot of is definitely contributing to my getting Mr Aleshinsky, found adjusting in Singapore fantastic experiences. That aside, yes, closer to reaching my goal.” a breeze. He says, “Singapore is the fourth they do miss the sense of joie de vivre and “What impresses me the most about country I lived in after Brazil, US and Japan. music of Brazil here. Singapore? That’s an easy question to The adjustment here was the easiest so answer,” says Ms de Melo, when talking far. His advice to his fellow countrymen Renato Paladino about the money the government puts heading for Singapore is to get out of their Renato Paladino, towards SME and start-ups, to enhance comfort zone. “Meet people from different who was born in the its business competitiveness. “If you nationalities, travel around the region and gorgeous city of want to open a new business here, the experience Asia.” Rio de Janeiro, has government pretty much doesn’t tax you lived in countries for the first three years.” João Amaral such as China, Ms de Melo’s advice to Brazilians João Amaral, a Japan and the US, heading to Singapore is, “Singapore is a graduate from before coming to fantastic country in welcoming people the School of Singapore. Echoing from many different countries, races, Economics of the fellow countrymen, he too found that it’s and religions. So go and explore it! Take Federal University been far easier for him to adapt to Singapore cooking classes, join a gym and soon of the state of than most other places. you will find yourself surrounded by new Bahia in Brazil, Mr Paladino, who has been in the friends.” For her, the bottom line is that, is currently an mining sector for over three decades, was if you feel the necessity to rely on the audit manager in tasked to set up the business offices of Brazilian community for everything then PricewaterhouseCoopers (PwC) and moved the US-based Arch Coal Inc in Singapore. you will miss out on the opportunity to to the offices of PwC Singapore in 2013 He found the Lion City quite conducive embrace all the beautiful things this with his wife. to set up business. “I came to Singapore country has to offer.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 61 arts & CULTURE

Do You Speak Portuguese? A common origin binds Malay and Portuguese in such a way that oft-used words sound the same in both tongues By Octavio Lopes

es, you do! At least a few words. It is well known LEARN BRAZILIAN PORTUGUESE WITH that English and French have lent several words Contact us to almost all other languages in the world, but it is 9738-6810 less known that Portuguese also has a significant Ypresence in several idioms, including Asian ones. Malay, for Brazilian Portuguese instance, has several words borrowed from Portuguese. Why? Classes in Singapore Ask Singapore jazz master Jeremy Monteiro (which is a typical All levels Portuguese family name). He knows well that the Portuguese (beginners to advanced) were the first European people to sail to Asia and reach the shores of Malaya, China, Japan and East Indies (Indonesia), in Regular, Refresher, the 15th and 16th centuries. With the interaction between Conversational, Crash Malay and Portuguese peoples, a few Portuguese words made and Intensive Courses their way into the National language of Singapore. Here is a list of Malay words with English translation and [email protected] www.sonia-portuguese.com their Portuguese origin:

MALAY ENGLISH PORTUGUESE almari closet armário The saga of the word “cajú” In the list above, you will find the baldi bucket balde Malay word “gajú”, meaning cashew, bangku bench banco both of them originated form the bendera flag bandeira Portuguese word “caju”. This word biola violin viola has a saga as adventurous as that bomba fire brigade bombeiro of the Portuguese navigators. With boneka doll boneca presence of the Portuguese in Brazil, dekan dean decano a few words from the aboriginal gaju cashew cajú populations, mostly designating garpu fork garfo local vegetables and animals, were gereja church igreja introduced in the language of the gratis for free gratis colonisers, only to later gain the jendela window janela world. The best example is the word keju cheese queijo “Caju”, from the indigenous Tupi kemeja shirt camisa language that designates a juice kereta car carreta yellow fruit with a nut on top of it. lancar lauch lançar As mentioned, that word originated limau lemon limão “cashew” (as in “cashew nut”), in meja table mesa English. But the saga of caju does not mentega butter manteiga end there. The Portuguese, having minggu week domingo (meaning Sunday, established colonies in Goa (India) first day of the week) and in Malacca (Malaya) in the 1560s, Paderi priest padre brought from Brazil the exotic fruit, pau bun pão which adapted very well to Asian pesta party festa soils. Therefore, in Malay, the word pita tape fita for caju or cashew is “gajú”, whose roda wheel roda origin couldn’t be more transparent. ronda to patrol ronda Nowadays, one can find cashew sabun soap sabão being planted and cropped for sekolah school escola commercial purposes in several sepatu shoe sapato countries in Africa and Asia, with tempo period tempo both India and Malaysia being major tuala towel toalha producers. tukar exchange trocar

62 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br arts & CULTURE Cultural Space Presents Brazilian Art Mix A flurry of art activities were held at the newly created ‘Art Space’ at the Embassy. An innovative use of the Embassy space brought with it opportunities for the little community to showcase their talents. By Catarina Longman

of the iconic Merlion. The artist, who lives and works in São Paulo, Brazil, later, went on to exibit his creations in Japan. He calls himself by the name of ZOODOJOO — an allusion to his hometown. He defines São Paulo as his incredible and illogical zoo.

Taking Flight by Patricia Cabaleiro Patricia Cabaleiro is a Brazilian artist living and working in Singapore. Patricia, who has exhibited her work in different countries, has a degree in Fine Arts from Brazil and a Diploma in Graphic Design from Germany. Her solo exhibition at the Cultural Space between May to June, displayed her latest works under the theme “Taking Flight”, which the artist considers a part of a never-ending ZOODOJOO extraordinary voyage. Patricia’s artistic he Brazil Cultural Space hosted which are widely recognised as the most interest refers to the different aspects of a series of art exhibitions in important tools to measure education an individual journey and her production 2014, consolidating its spot in achievement across borders and cultures. combines religious and mystical Singapore’s arts and culture Also a children’s book writer in her native elements, inviting the viewers to examine Tscene. Located within the Embassy’s Portuguese, Professor Andrade spoke their beliefs and symbolic references. premises, the Cultural Space is an about the importance for children living Not only has Patricia used her studio for excellent platform for showcasing the abroad, of continuing to maintain their her craft, she has also been teaching work of national and international ability to speak their mother tongue here since 2005 She calls herself an artists, based in Singapore or elsewhere. — which is a crucial element of cultural abstract painter, expressionist, although A connection to Brazil is a common identity and personality formation. confessing to being sometimes “not that thread of all exhibits — and last year’s Parents had the chance to interact with abstract”. cultural programme was able to attract the author and understand their role in significantly more people than in 2013, a teaching their native language to their Global Carnival demonstration of the growth of interest in children. Brought to Singapore by the by Clarissa Cavalheiro Brazilian art. Brasileiras em Cingapura group, Prof Clarissa Cavalheiro is a young Brazilian Andrade also participated in a special photographer who grew up in the USA and Expert Talk on Portuguese reading session for Brazilian kids. Singapore and currently lives in Sydney, Language for Brazilian Kids Australia. Her solo exhibition at the Cultural Living Abroad ZOODOJOO SINGAPOORE Space took place in November. Her interest The Brazilian community in Singapore had 2014 by João Elias de Brito in photography sprouted into a passion at a the opportunity to meet Professor Gisele Brazilian graphic designer João Elias de young age, when her family left Brazil. She Gama Andrade at the Cultural Space Brito showcased his talent in colourful later she went on to study Journalism and in February. Dr Andrade is an expert on digital prints, at the Cultural Space of the Photography in Australia. Clarissa’s photos education, having worked with UNESCO Embassy of Brazil. Held in March 2014, are a reflection of her curious nature and the Programme for International some of the works created specially for combined with her innate attraction to Student Assessment (PISA), both of the Singapore exhibition, included a version even the smallest of details.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 63 arts & CULTURE

Sebastião Salgado Wows Singapore with Stunning Photographs

At the Genesis he legendary Brazilian During the period of the exhibit, Salgado photographer Sebastião gave talks at the National Museum and Exhibition, the Brazilian Salgado presented his latest the Sundaram Tagore Gallery. An inspired legend presented 248 exhibition, “Genesis”, at the Salgado talked about his childhood in a TNational Museum of Singapore, from farm in Brazil, his years as student and awe-inspiring photographs 26th April to 31st August 2014. In this researcher in Paris, where he got a Master’s By Octavio Lopes acclaimed series, Salgado showed 248 Degree, and London, where he gave up a photos taken at 30 locations in all scholarship toward a PhD in economics to continents, over a period of eight years. follow his true calling, photography. He The pictures show the Earth, its animals, also addressed his years as a freelance nature wonders and civilisations in the photographer, as an economist and his most pristine state possible to find. first trips to Africa. He also mentioned Black and white pictures of icebergs, the development of his socially-oriented mountains, broad plains, towering trees, photos, with emphasis on showing and wild animals and exotic tribes make up denouncing poverty, precarious working the truly astounding collection. conditions and oppression.

64 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br arts & CULTURE

1 2

3 4

1. Since elephants (Loxodonta africana) “Go after your light, the light that once are hunted by poachers in Zambia, they are scared of humans and struck you as beautiful and for that reason vehicles, and usually run quickly into the bush. (Kafue National Park. became engraved in you mind. Try to find Zambia. 2010) 2. The confluence of the Colorado and that same light again, wherever you go, the Little Colorado from the Navajo territory. The Grand Canyon National whatever you shoot” Park begins after this junction. (Arizona. USA. 2010) Sebastião Salgado 3. Chinstrap penguins (Pygoscelis antarctica) on icebergs located During the Q&A session at Sundaram Tagore When asked about his secret to obtain between Zavodovski and Visokoi Gallery, he explained the reason for giving such wonderful texture, light and clarity islands. (South Sandwich Islands. 2009) up on social themes and turning to nature. in his works, the Brazilian legend just 4. Teureum, sikeirei shaman, leader of He said that after decades of displaying said: “Go after your light, the light that the Mentawai clan. This shaman is degrading conditions of human beings, he was once struck you as beautiful and for that preparing a filter for sago, with the leaves of this same tree. (Siberut Island. diagnosed with depression and was told by his reason became engraved in you mind. Try West Sumatra. Indonesia. 2008) doctor that he would die if he continued in the to find that same light again, wherever same path. The great master then decided to you go, whatever you shoot.” No special ©Sebastião Salgado / Amazonas images shoot immaculate environments and isolated tips on equipment and developing. civilisations. Salgado offered the audience The hypnotised audience heard his a powerful testimony of how his contact words and accepted the challenge in with untouched nature healed his spirit and reverential silence. It was indeed a very brought joy to his soul. special evening.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 65 INTERVIEW

Epicurean Expert Cooks up a Storm in Sunny Singapore

Having wowed a host of palates across the globe with his incredible talent, Head Chef of Bacchanalia, Ivan Brehm, is reinventing classics for gourmands in the Lion City By Priya Ramakrishnan hile his credentials read You have worked across so many like a Michelin guide, Head different countries. How would you Chef of Bacchanalia, Ivan describe your Singapore experience? Tell us about the cuisine of Bacchanalia. Brehm, is all about cooking I have been in Singapore for two and a half Bacchanalia is an interesting concept that Wwith passion. Having worked for the top years now and it is a city unlike any I have is all about connecting people through restaurants in the world including Per Se, ever lived in before. Once you get to know good food. The restaurant is designed as Mugaritz, La Terraza del Casino, Hibiscus the people here, they love to introduce a fun and hip place with a very relaxing and, most famously, The Fat Duck, Chef you to their favourite eating spots. I love atmosphere. Some of our dishes are Brehm is all about modern fine dining and Singaporean street food as its amazing based on classics, some on intriguing playing with familiar flavours — and, of variety is the real expression of the flavour combinations. Also not many course, giving them that extra edge that country’s culinary riches. I often visit the know that we use fresh herbs which are is his very own personal hallmark on each hawkers near old airport. My favourite is grown in our own garden. We also act as dish that leaves his kitchen. We caught the Bukit Timah Food Centre; I am very fond food consultants for food chains and to up with the busy chef at Bacchanalia of Rojak, Satay and Nasi Lemak. Ingredient and Food Manufacturers. on a lazy afternoon and got him to talk about his favourite subject – food and Having been exposed to so many A must-try dish in Bacchanalia restaurants. different cuisine in different countries, The cauliflower gratin, as it is a good which do you prefer personally? representation of our philosophy. The I have worked in the US, UK, Italy and dish is based on traditional flavour Spain, and have visited most of the combinations revisited by the use of new Southeast Asian countries. With all these techniques. experiences I have found that every single cuisine has its appeal, and that to A must-try dish in Brazil really begin to understand the food of a Pão de queijo, Vatapá and Bobó de country, having an open mind and being camarão are Brazilian classics that curious is very important. My own deserve attention, but Italian, Japanese background makes me more and Lebanese food are also amazing. I appreciative of other cuisines. have fond memories of Habib Ali in SP. ADVERTORIAL BRF: A World-Leading Food Company BRF supplies to over 120 countries and occupies a major place on Singapore’s supermarket shelves as a main supplier of poultry, beef and pork

Sustainable development is one of the values of BRF. The pillars of sustainability were established by the company to ensure the continuity of their business and its competitiveness in the global market. As part of its commitment to sustainability, BRF continually invests in environmental management, with a view to the constant pursuit of eco-efficiency through strategies to minimise waste, improve production and reduce risks.

Continuous Expansion A publicly-traded company since 2006 in the BM&F Bovespa, BRF has consolidated its position of excellence in management. The company incorporates high standards of corporate governance, with equal rights, shareholder protection mechanisms and strict compliance with the best practices of information disclosure and rasil Foods S.A. or BRF was created from the merger transparency in the dissemination of results and business outlook. between Perdigão and Sadia. The company was ‘Deliver quality and innovation to the consumer’ is another born as one of the largest global players in the food value at the BRF. For the company, to innovate implies continuous sector, strengthening the country’s leading position in development of new products, implementations of new Bagribusiness. BRF operates in the meat segment (poultry, pork technologies and strict control of production processes to ensure and beef), processed foods, milk, margarine, pasta, pizzas and food security and high quality. frozen vegetables, with brands such as Sadia, Perdigão, Perdix, Batavo, Elegê and Qualy, among others, in the domestic and Strong Presence in Asia external markets. BRF has had a strong presence in Asia for many years, providing With net revenues of R$30.5 billion recorded in 2013, BRF is distinct product solutions to different channels: industry, one of the world’s largest exporters of poultry and stands out processors, wholesalers, food services & retail. With regional among the largest global food companies by market value. BRF is offices in China, Japan, Singapore and Korea, BRF is proud to be part one of the largest private employers in Brazil, with about 110,000 of consumers all over the continent, guaranteeing to its clients employees. BRF operates 50 factories in all regions of Brazil and safety, quality and taste. Through its main international leader has a solid distribution network through 33 distribution centers, brand; Sadia, BRF offers products in the segments of chicken, delivering its products to consumers in 98 per cent of the national beef, industrialised meats, margarines, pastas, pizzas and frozen territory. Foreign sales accounted for 43 per cent of net revenues in vegetables. 2013. In foreign markets, BRF operates nine plants in Argentina and two in Europe (England and Holland), and 19 sales offices to serve Southeast Asia – Halal Products more than 120 countries in five continents. BRF is deeply committed to customers in Southeast Asia, providing solutions that reflect the characteristics, customs Strategic Planing and dietary rules of every country. Particularly, relevant in this The merger between Perdigão and Sadia, which became BRF, was context, is the Halal slaughter system. BRF products are present announced on 19 May 2009 and completed in 2012, with the in countries with large Muslim populations that require the Halal fulfillment of the Commitment Term of Performance (TCD) agreed Certification. It follows a combination of religious demands with the Administrative Council for Economic Defence (CADE) determining how animal slaughter must be carried out in order in Brazil. The long-term strategic plan of the company includes to meet the religious prescriptions of Islam. In order to reinforce balanced growth by organic expansion and selective acquisitions of this procedure, the slaughter is overseen by Islamic Groups in operations in strategic regions such as Middle East, Latin America Brazil, and sometimes supervised by religious envoys from and other emerging markets. In 2012, BRF began the construction Muslim countries. Presently, BRF is also a leading food exporter of a factory in Abu Dhabi, United Arab Emirates, which started in Middle East Islamic countries, confirming its vocation as world operations in November 2014. provider of food solutions. The solid governance model at BRF has been reflected in major advances during the year. The company reached new levels of For more information about BRF, visit their website: efficiency, which helped to make BRF increasingly competitive and www.brf-br.com/en sustainable.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 67 ADVERTORIAL

Delicate Artistry and Advanced Science for a Glamorous You Dr Marco Faria Corrêa combines his exceptional skills with the latest technology to ensure excellent aesthetic results with the highest standards of safety

rt and science goes hand-in- of perfection that defines the Japanese hand at the Dr Marco Faria way, especially in plastic surgery. Correa Plastic Surgery clinic Today, his renowned expertise in in Mount Elizabeth Novena improving aesthetic appeal, symmetry AHospital. and proportion of facial features and Hailing from Brazil – the country ranked bodies is complemented with some of second in the world after the United the most advanced technology ever States for the number of aesthetic surgery invented. Having practiced for 25 years, procedures performed – Dr Marco is very Dr Marco’s skills and passion have made familiar with the essence of beauty. He him a worldwide pioneer in many areas of says, “The competition to look beautiful plastic and cosmetic surgery. in Brazil is unbelievable. Women want to In 2000, he was invited to practice look their best in their bikinis while walking here as part of the ‘Hunting for Talents’ along the beach – everyone wants to be programme to boost the medical tourism the next girl from Ipanema!” sector. Its objective was to attract He is very skilled in microsurgery more international patients and make and rose to fame when he successfully Singapore a leading hub for cosmetic operated on two boys to reattach their surgery in the region. Dr Marco has lived severed arMs He then added to his up to this promise. Among his patients expertise in microsurgery with a six-month today are many famous celebrities and stint at the University of Tokyo. What international personalities. Arriving from really struck him was the guiding principle Europe, Australia, US, Russia, Indonesia

68 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br ADVERTORIAL

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Shaping up in Singapore Akane Gushiken and Akane Gushiken Thábata da Costa Manso, A former pharmacist from Brazil, 47-year- old Akane Gushiken found her true calling personal trainers from in Singapore and shares her journey so far myself. Then one day, I was just changing Brazil, both found their in a candid interview. channels on TV and watched the Biggest Loser show and saw the transformation passion in the Lion City Please share with us on how you of so many lives. Not that I agree with By Ranee Sahaney transformed from a pharmacist to a their way of losing. I knew then that this personal trainer in Singapore? was what I really wanted to become. So ften hailed as the land of I see Singapore as being a land of my passion became my life work. It’s now opportunities, the Lion City has opportunities, as this is what really been six years since I pursued my passion welcomed people from across happened to me. I was working as a and became a personal trainer. the world with wide arms and a hospital pharmacist in São Paulo, Brazil. My Owarm heart. Those who step on this soil husband and I came to Singapore in June What is the most challenging aspect of as guests fall in love with this tiny Island 2001 mainly because of my husband’s being a personal trainer and how do you and become a part of its lively spirit. A work assignment. Before finding my calling overcome it? home away from home, this little Red I taught Portuguese at Berlitz Language The challenge is to always keep your Dot has captured the minds and souls Centre, had my own import and export clients motivated towards their goal. of expatriates who have found soothing company and worked as an HR manager Every individual responds differently to the succour in its foreign shores. We present for a forwarding company. After quitting, training and diet. I need to understand and to you Akane Gushiken and Thábata da I was at home; just wondering what to respect that difference and customise the Costa Manso, personal trainers from Brazil do next. I knew that I could not work in programme to suit each of them. who have found their calling in Singapore. an office-like environment but it never occurred to me to become a personal Please share with us the training styles trainer, even though I was exercising that you advise for your clients?

70 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br PEOPLE

If a client is a beginner, I initially start with What brought you to Singapore and found my passion and realised that I was calisthenics to help them get more nimble, how have you adapted to life here? doing exactly what I loved. Following strengthen their joints and bring more My husband’s work brought me to this, as soon as the school year ended, I body awareness. I use machines for those Singapore four years ago. While I miss my sat the entrance exam to study Physical who wish to bulk up. Kettle-bells and TRX family and home, it was an easy place to Education, and today I am very happy to machines are part of the workout as well. adapt as we found several things that are have followed my heart. For a few, I like mixing cardio workout so it similar to what we have in Brazil. becomes a bit more intense, but for others What sets you apart from other not so much. In the end it depends on each personal trainers? client’s fitness level and goals. If you decide to I think what separates me from other personal trainers is how I motivate my In a fast-moving cosmopolitan city transform your students to get better results for them. like Singapore, what do you think is the I believe that a good personal trainer is biggest challenge for keeping fit? body and life, it one who treats his/her students as if To me, it’s all about our lifestyle. If you they were family membes and tries to decide to transform your body and life, it doesn’t mean you understand their limits. It is also important doesn’t mean you cannot have fun or have to always keep them focused on improving some drinks or dinner with your friends cannot have fun or their physical activity and give them and clients. The main point here is balance! honest feedback. Knowing when and how much you can go off have some drinks from your good habits. This gives you power. Can you share some of your favourite or dinner with your motivational strategies that you use to Have you trained any celebrities? If so, inspire your clients to exercise? who was your first celebrity client and friends and clients I inspire my students by often sharing how was your experience training them? news on nutrition and exercise equipment. Two years back, a lady named Audrey in I also urge them to participate in minor her mid-30s came to me through a referral What inspired you to become a personal marathons, to keep themselves active client. She is a mother of three and, like trainer? even while travelling or on vacation. I many mothers, did not find time for herself. I initially attended business school but always leave them homework, so that Her goal was to be transformed into a the lifestyle was so different from my they always remain motivated to exercise. Hot Momma. Within six to eight months very active adolescence, where I had she lost close to 15 kilos and in May this opportunities to be a footballer. However, What gives you the most satisfaction year she won the title of “Mrs Singapore during my university days, I started in your work? What is the biggest Globe 2014”. Audrey was set to represent leading a very lazy life and succumbed to transformation you have witnessed in Singapore on an international pageant drinks and cigarettes. I weighed almost your students? show in December in China. Today she is 15 kilos over my average weight and I see not just a body transformation but sponsored by a few international beauty stopped caring about the quality of life the impact it has on their lives. Discussing products. and fitness levels. After a while, I was and practising healthy habits and unhappy and felt very disheartened about consuming nutritious food helps them Thábata da Costa Manso studying something that did not fit with stay healthy and look great. There is no Thábata da Costa Manso first arrived at my lifestyle. Fortunately, my class was greater satisfaction when you present Singapore in h and since then has been invited to work with Physical Education your student their results and engage training fellow Brazilians and Singaporeans classes where we were exposed to some them in physical activity and imbue in to lead a healthy and happy life. games and gymnastics. It felt like I had them the habit of a lifetime.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 71 EVENTS Hansel Lobo Photos: Brazil Sails Away with the 15th Ambassadors’ Cup The brilliant Brazil Team’s skills help them joyfully wrest the day from defending champions, European Union’s Shardana, to bring home the hard-fought 15th Ambassadors’ Cup By Priya Ramakrishnan

hangi Sailing Club, the venue Twenty-five boats waited anxiously at countries. The Ambassadors’ Cup is a of the annual Ambassadors’ the starting line in front of the historic reflection of our own corporate spirit. It’s a Cup, ignited with the victorious sailing club. In the line-up of those cheering great mixture of transnational cooperation shouts of the Brazilian diaspora their teams on were 20 Ambassadors to and just having fun.” Cas its home team laughingly sailed off with Singapore, whose teams were fighting After the last boat crossed the finish the annual regatta’s 15th Ambassadors’ it out there to steal the show. Brazilian line, it was time for serious partying that Cup this year— much to the chagrin of Ambassador HE Luís F. Serra was all smiles began with a Brazilian-themed barbeque old favourites and defending champs— as he boarded the Born in Fire Too, owned and Awards dinner. Brazil’s national European Union’s Shardana. Mingling and skippered by Mr Pascal Radue. Last drink, the caipirinha, flowed lavishly, together in the cheerful melee was the year’s defending champions – The Shardana, while a percussion band and Brazilian who’s who of Singapore and Brazil, who skippered and owned by Mr Joe Lambardo dancers added the heady oomph and were here to make the most of this much- - came in second. Airbus Helicopters capriciousness that was an appropriate awaited gala sporting event on the island Southeast Asia extended its support to send-off to the eventful day of competitive nation’s social calendar. The celebrations this event again this year by generously fun and celebration. carried on long after everyone dispersed sponsoring the race along with co-sponsors from the actual venue. Shenton Wealth Holdings, DHL, Yart Marine, Presiding over the event, which was Cosmosteel, Leisure Charter/ Acclaim and held on 15th November 2014, was the CBMM, a Brazilian mining conglomerate. Brazilian Ambassador HE Luís Fernando Acknowledging the firm’s interest in the de Andrade Serra. In attendance was also event, Mr Derek Sharples, CEO of Airbus the Guest of Honour Dr Mohamad Maliki Helicopters said, “Singapore is poised to Bin Osman, Minister of State, Ministry be the regional hub for Airbus Helicopters. of National Development & Ministry of We hope that sponsoring the 15th Defence and also Mayor, South East Ambassadors’ Cup will increase our profile District. Clearly happy to be there, HE Luís in Singapore and in the region.” Shedding F. Serra said, “The annual Ambassador’s further light on the company’s involvement Cup has been a seagoing thrill bringing in the regatta, he said, “With the rebranding the world together, as the boats compete of Airbus Helicopters this year, the on behalf of an attending country’s Ambassadors’ Cup is a good platform for diplomat. It has been a joy for me to us to communicate our new identity. As a officiate at this glorious day of billowing global company with offices in more than sails, fluttering flags, tacking rudders and 30 countries, Airbus Helicopters regularly gusting breezes, among the wonderful sponsors educational programmes for camaraderie of all participants.” under-privileged children in developing

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PianoBotanica Wows Singapore Music Buffs By Catarina Longman Second edition attracts even bigger crowd to the Singapore Botanic Gardens

ingapore’s acclaimed jazz Toward the end of the show, unexpected maestro Jeremy Monteiro and his dark clouds brought heavy rains over those band, Jazz Brasileiro, were the attending the open-air event. Luckily, it did stars of the second edition of not hinder the musical performance, which SPianoBotanica, held yearly at the Botanic continued to entertain the crowd. The crowd Gardens’ Shaw Foundation Symphony did not shy away and ended up enthusiastically Stage. The musical evening took place and literally “dancing and singing in rain”. on Sunday, 1st June 2014, with a unique Jeremy Monteiro said he was delighted performance of Brazilian Jazz & Bossa to return to the Botanic Gardens for the Nova. The event attracted almost 3,000 first time in a decade and to perform people, while also celebrating the World outdoors with his jazz ensemble under a Cup in Brazil. The concert was graced martial art to the stage and kept the Brazilian theme. Apart from Monteiro on the by the presence of the President of crowds entertained. keyboard, top class band line-up included at Singapore, Dr Tony Tan and his wife. Jeremy Monteiro and Jazz Brasileiro the performance were Singaporean Flautist Flocks of people wearing Brazilian presented the audience with a thrilling Rit Xu, recent winner of a prestigious Jazz colours blue, yellow and green took over musical journey into the sounds of Brazil, Flute Competition in the US, Mohammed the spacious and lush lawns of the Shaw featuring many Bossa Nova and Samba Noor and Tamagoh on percussions, together Foundation Symphony Stage. Families and tunes – as well as some of Monteiro’s with Rick Smith on the guitar, Bassist Christy friends arrived early in the afternoon and own compositions. Classic songs like Smith, as well as Saxophonist Shawn Letts. settled onto the verdant grounds, enjoying “Desafinado”, “Aquarela do Brasil” and “Chega PianoBotanica was made possible by the a picnic in the park while awaiting the de Saudade” set people’s hands clapping and invaluable sponsorship of Keppel Offshore concert. The evening programme started feet tapping. As special guest vocalist from & Marine, a leading offshore and marine with a tantalizing Capoeira performance Brazil, Juliana da Silva brought even more company in the world. The performance left presented by the Association of Capoeira flair to the concert, performing hits such as the audience wanting for more and looking Argola de Ouro, which brought the Brazilian “Garota de Ipanema” and “Mas Que Nada”. forward to the next year’s instalment.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 73 SPORTS Photo: World Sport Group What a Treat of a Game t was 14th October 2014, Tuesday, a Japan’s new manager Javier Aguirre had Sports fans in working day. Singapore’s sporting fans to contend with injured star player Shinji Singapore experienced a were thrilled that this was the day Kagawa spending more time decorating the rare treat as Brazil, five- Brazil, five-time World Champion, would bench. Japan could have done a better job Ibe playing Japan (Asian Cup winners) in a at trouncing their weaker rivals in the World time World Champion, friendly match organised by World Sport Cup. Though both teams didn’t field all enthralled them in Group. What a fabulous treat to kick-off a their stars because the National Stadium mundane working week! The stalls at the pitch was below par for an international a friendly match National Stadium at Singapore Sports Hub match (even by the Singapore Football against Japan were spilling over; parking lots jammed to Association reckoning), clearly everyone capacity. People were stuck like magnets to was here to put up and enjoy a good match. By Ranee Sahaney TV screens. The teams rolled out on the field and And there he was, new coach Dunga. 51,577 delirious fans roared their delight, Back for the second run (when Luiz Felipe scrabbling to identify their favourites — Scolari resigned), this time to pull in his Neymar, Kaka, Keisuke Honda and Shinji fourth run-on victory, after being tasked Kagawa. as the Seleção manager to rebuild Brazil’s In the first three minutes of the game, team following their home-ground 7-1 Brazil pretty much pulled the action to defeat by Germany and 3-0 loss to the their end of the field. Then, Tanaka and Netherlands at the World Cup. Jefferson were centre stage, Brazil still Dunga brought in Kaká and Robinho, easily holding its own. All eyes zeroed in who redeemed himself at Real Madrid, on Neymar as he snaked past the defense. Manchester City, AC Milan and Santos. Tanaka took the initiative of forcing the ball Chelsea stars Willian, Oscar and Filipe away. Danila responded quickly, clearing Luís were part of his team as was Philippe the ball away fast. Just 11 minutes into the Coutinho (Liverpool), brought in at half game and Japan’s Sakai, over-confident, time to help Barcelona’s forward Neymar was pulled up for the first foul! (captain) with that second goal. Now Neymar wove snakelike past two

74 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br SPORTS Photos: World Sport Group rivals, then burst past Shiotani inside were still calling the shots. But Japan was Kaká, who headed the ball against the the Japan 18-yard box — but Morishige no pushover, showing their teeth on the cross bar. It bounced back to Coutinho, was there to block his foray. The referee occasion to grab those equalisers. Half who directed it to Neymar, who then signaled ‘No’ to the cries of ‘Penalty’. Play time brought in small changes in both flipped it in. resumed. teams — Oscar, Willian and Danilo were Brazil 3, Japan 0. Now Kaká and Neymar Brazil shrugged off its laid-back pace dropped in exchange for Coutinho, Ribeiro were in their element with flawless moves. and dug its heels in as Japan’s aggression and Fernandes for Brazil — while Japan Kaká sent a brilliantly executed cross to played out. Fed by Oscar, Neymar became opted for Honda in exchange for Morioka. the far post where Neymar was waiting their nemesis again. Japan’s defence When play resumed, Kawasha took on and headed the ball neatly into the net. crumbled a tad as they conceded that free- Neymar who seemed invincible with support Brazil 4. kick 22 yards out. It was just 18 minutes from Coutinho’s pick-up from the halfway Japan wasn’t giving up. Shibasaki came into play when Tardelli and Neymar lured line, past the porous backline Japanese in Suzuki’s stead. Muto gave Okazaki a goal keeper Eiji Kawashima from his post. defence with an effortless kick to Neymar— beautiful chance to put the ball away but Stricken, he watched as the ball from who sent the ball sailing home. GOAL in the he fluffed. Brazil monopolised the game Neymar’s free-kick sailed past him into 48th minute— Brazil 2, Japan 0. again. Sublime teamwork from Ribeiro, the empty. Brazil 1, Japan 0. Hysteria Ribeiro, Coutinho and Neymar came Robinho Souza and Kaká. Incredible swept through the stands of the National together. The Brazilian captain executed passing. Kakatani had the chance for a Stadium as 22-year old Neymar exulted an alluring play at the far post. The crowd header goal but Jefferson blocked it with over the game’s first goal. shouted ‘HAT TRICK’. Neymar again went a tip over the crossbar. The match was Japan rallied with Kobayashi in play, for the play. Beautiful footwork as he definitely out of Japan’s hands now as this time pushing past Gil, inside the fooled the defence marking him. Robinho Muto’s shot got blocked by Miranda at the Brazil penalty area. But, the ball flew over entered. Both teams now revved up the closing of the match. the bar. Neymar was back with skillful action. Muto and Honda co-ordinated their manoeuvres, leaving in his wake defenders moves inside the six-yard box down the Shiotani and Kawasha, while heading to left. But Miranda was ready to make light the post. Kobayashi shook himself, then of the threat and cleared the ball of the was back in play, going for that free-kick Japan sub. from the edge of the Brazilian penalty area Just 76 minutes into play and the crowd for Tanaka to receive the ball and survived roared as Kaká took Elias’ place. Perfect the penalty call. It was Neymar and Tardelli coordination from Neymar, Coutinho and again bewitching the rousing crowd with their footwork as they demolished the Japanese defence. Willian and Oscar now The Teams and Man of the Match: joined the display, to the delight of the Player Ratings Neymar crowd. Japan was getting nervous as the Brazil: Jefferson 7, Danilo 8, Miranda The 22 year-old Brazil captain was Brazilians strutted their stuff. 7, Gil 7, Filipe Luís 7, Luís Gustavo 7, a crowd-favourite, pulling off four Okazaki decided to pull the game to Elias 7, Willian 8, Oscar 7, Neymar 9, flawlessly executed goals for his Japan in the Brazilian penalty space. He Tardelli 8. Subs: Ribeiro 7, Coutinho 7, team. Neymar now has a tally of 40 juggled the ball from the Sakai cross Robinho 8, Kaká 8. international goals with 23 assists, but his header was wide off the far post. Japan: Kawashima 5, Sakai 7, Shiotani off 58 matches. This puts him Luckily, Jefferson was there. That was 5, Morishige 5, Ota 7, Taguchi 7, amongst the rank of highest scorers close, almost a chance for an equaliser! Morioka 6, Shibasaki 7, Okazaki 7, in Brazil’s football history. He is fifth Japan got another break again but fluffed. Tanaka 6, Kobayashi 6. Subs: Honda in rank after Zico (48), Romário (55), Close to half time and the Brazilians 6, Muto 6, Hosogai 5, Suzuki 5. Ronaldo (62) and Pelé (77).

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Brazil’s Amazing Hospitality at FIFA World Cup Over one million tourists Argentina came in second, followed by whereas this number was eight out of ten the Netherlands and Brazil. Despite the when it came to airports. Brazilian public visited the country during sadness of fans that saw their teams security was positively assessed by 92 the 2014 FIFA World Cup, lose, the overall feeling was of celebration. per cent of the foreign nationals. “Brazil one of the world’s most During the tournament, 171 goals were showed to be ready to host an event of scored (with an average of 2.67 per game), this magnitude. We now have the challenge prestigious sporting events making Brazil 2014 the joint-highest- of changing the interest shown by foreign By Catarina Longman scoring World Cup of all time and on par visitors into benefits for the population, with France in 1998. generating employment and income”, stated t was the talking-point everywhere According to a survey conducted by the Minister of Tourism, Vinícius Lages. — Yes, we are speaking of Brazil’s Brazil’s Ministry of Tourism, the country The survey also showed that a total of astonishing skills at managing such a played host to over a million foreign 3,056,397 Brazilians travelled around the humongous, larger-than-life sporting tourists, from 203 different countries. For country during the tournament. Results Ievent — the FIFA World Cup. After a few most of them (61 per cent), it was their demonstrated that Brazilian tourists were hiccups in getting those football stadiums first time in Brazil and they praised the more critical for the country’s tourism than ready on time, the keenly-awaited (by infrastructure and the tourism services. foreign nationals. Hospitality and services football crazy fans around the world) Hospitality and cuisine were the items were positively considered by 90.5 per tournament kicked off, according to that scored the highest points, with 98 cent of domestic tourists, while 83.8 per schedule, and went on to become one of per cent and 93 per cent approval rates cent of them thought the same of security. the most successful and exciting World respectively. Results also showed that the Stadiums got the seal of approval by 92 per Cups in recent years. It soon became clear World Cup brought about benefits beyond cent of Brazilian nationals, while this figure that Brazil was more than willing to pull out the 12 host cities. Foreign tourists, who stood at 98.2 per cent of foreign visitors. all stops to show the world that it was one stayed in the country on an average for 13 Compiled by the Getúlio Vargas Foundation of the greatest hosts in FIFA history. days, visited 378 Brazilian municipalities. (FGV) and the Foundation Institute of Twelve host cities, 32 teams and 64 Taxis, public transport and tourist Economic Research (FIPE), the survey matches later, Germany was crowned information received the seal of approval by interviewed 6,627 foreign visitors and 6,038 winner of the 2014 FIFA World Cup in Brazil. nine out of every ten international tourists, Brazilians, from the start of the World Cup.

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Apart from the tourists, the international press was also surveyed. Tourist attractions The 2014 FIFA World Cup Brazil in numbers received the best assessed among all (Source: FIFA.com) items, getting the seal of approval by 98.4 per cent of respondents, followed • The 2014 FIFA World Cup Brazil was the 20th edition of the tournament by nightlife and tourist information, with • 12 host cities, 12 stadiums 96.2 per cent and 90 per cent respectively. • 28 Venue Specific Training Sites (VSTSs) in the 12 host cities About 96.5 per cent of media professionals • 32 Team Base Camps (TBCs) across Brazil would recommend a trip to Brazil to their • 32 teams, 64 matches friends and family members. The total attendance for the 64 matches was 3,429,873 people—the highest Economic Boost recorded at any World Cup since USA 1994. The average crowd of 53,592 was also According to Brazil’s Central Bank, the highest in two decades. between January and August 2014, foreign tourists spent 8.8 per cent more 5,154,386 attended FIFA Fan Fests in Brazil during the World Cup, with Rio de Janeiro’s than in the same period of the previous spectacular Copacabana site attracting 937,330 — the highest number in any year in Brazil — totaling USD 4.935 billion individual city. in 2014, compared to USD 4.537 billion in 2013. In August, foreign exchange revenue 3,240 Adidas balls, including both training and match balls, were used during the from the expenditures of foreign visitors in tournament. Brazil was USD 499 million. The excellent performance was a result of hosting of the 3 goal-line incidents were resolved using GLT (Goal Line Technology), the first World World Cup. In June and July (the period of Cup in which this innovation has been utilised. the World Cup), international visitors spent USD 1.586 billion in the country. In July, 280,000 kilometres were flown by the teams during the tournament - the equivalent foreign exchange inflows totaled USD 789 of seven laps around the world. million, and just under USD 797 million in June — a record for both months, and an 420 tonnes of recyclable waste was collected from the stadiums and additional increase of 60 per cent compared to the World Cup-related facilities. same period in 2013.

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 77 EVENTS

Rio de Janeiro’s 2016 Olympics: Let the Games Begin! Preparation for the 2016 Olympics will command much attention in Rio’s dealings with the international community By Carlos Brian Pheysey he city of Rio de Janeiro - or Rio help, of course, that Rio was one of the Ease of access for all for short (pronounced HEE-yew 12 Brazilian cities that recently hosted a It is a comforting thought that Changi by its locals) - has long acted mega-event in the world of football: the Airports International— manager of the picture-perfect postcard FIFA World Cup in mid-2014. Preparation for Singapore’s renowned Changi International Trole for Brazil. Given its carnivalesque the World Cup prompted the construction Airport— has partnered with Odebrecht, vibrancy, fabulous seashore and backdrop of sports complexes, the development a Brazilian construction giant, to upgrade of breathtaking granite boulders, peaks of logistical capabilities, enhancements various aspects of Rio de Janeiro’s Galeão and green hillsides, Rio has lived up to in hospitality infrastructure for tourists, International Airport. The airport has been its reputation as an unforgettable travel expansion and upgrading of services, in need of enhancements and Changi’s destination. extensive training of officers and staff, managerial experience will go a long way in Yet, Rio is so much more. A bustling and countless other improvements. Above ensuring that new qualitative benchmarks urban centre in its own right, with all the all, the meticulous tracking and attention are in place, so that Galeão can efficiently services and amenities expected of a surrounding the World Cup has enabled process the massive influx of tourists modern economy, it was selected by the the city to prepare itself even better for its expected in Rio in mid-2016. International Olympic Committee (IOC) to next major event, the Olympics scheduled For Singaporeans in particular, the host the Olympic Games in 2016. It does for mid-2016. revocation of the visa requirement has

78 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br EVENTS

been a welcoming change. Enacted in early grid is being expanded to serve the venues, each year. Enjoy confectionery, pastries, 2014 between Brazil and Singapore, this as are the hotels and other amenities. coffee and tea at Confeitaria Colombo, move gives Singaporean travellers access Interestingly, Olympic football matches will a lavishly decorated salon downtown. to Brazil without requiring visas. This will be played not just in Rio de Janeiro but also Options are endless, as the metropolis is likely encourage more tourists from the in other cities throughout Brazil that had dotted with fine dining, malls, museums, city-state to visit Rio and the rest of Brazil hosted FIFA World Cup matches in mid-2014. art galleries and a plethora of picks for all in 2016 and beyond. But what else is there besides sports pursuits one can imagine. Despite encouraging progress in complexes for one to visit? In between One could also visit the beaches: tourism, exchange between Brazil and the sporting contests, a traveller may visit Copacabana, Ipanema and others. Being in Singapore has not stopped there. Trade the peaks that mark the city: the Sugar the southern hemisphere, Rio will be much between both countries has boomed, less tropical in June-July, which is when the with Singapore becoming the 13th largest Olympic Games are scheduled for. Beach- importer of Brazil’s exports, thus ever more goers will be few, favouring instead other business executives fly over— in the case activities and attractions in the city, and of Rio the draw being primarily the marine, travellers coming for the Games may need oil and gas industry— and better ease of long sleeves and a jacket, mostly for use at logistics is called for in cargo shipments, night. The good news is that winter tends whether by sea links or freight aircraft. to be the dry season in Brazil, and one can One recent boost to the bilateral flow expect scanty rainfall and beautiful blue between the two countries was their skies. Not far outside Rio, there is also inking of an air-services agreement. This Angra dos Reis (pronounced UHN-gra dos agreement helps businesses avoid double HEYS, and which translates as Cove of taxation on profits from air and shipping Kings), a cove fit for royalty, as its regal transport between both countries, and name reaffirms, a haven of numerous came into effect at the turn of 2013. The islands, inlets and peninsulas for those who bilateral document comes to the aid of put aside time to sail its dazzling waters. increased traffic of products, technology The hinterlands of the state are host to and professionals between both countries, rural architectural heritage found in quaint whether for the oil/gas sector, the Olympic farmhouses of the coffee-growing boom of Games or other domains. Loaf, reachable by aerial cable car, and the the 19th century. The state’s interior also Preparations for the Olympics will Corcovado, home to the statue of Christ the bears mountain resorts where one can command much attention in Rio’s dealings Redeemer, reachable by a narrow-gauge rack enjoy a wintry feel and a cozy ambience with nations abroad, service providers, rail line. The Botanic Gardens are likewise a away from the bustle of the metropolis. On sports lovers and global travellers, over treat not to be missed. Check out the samba- that note, visitors are assured that they the next year and a half. Sport aficionados parade ensembles – what we call “samba will be spoilt for choice during the 2016 should make preparations early, as schools’ – as they gear up in mid-year with Olympics as well as while touring the city tickets and accommodation will be in high floats, costumes and all the accoutrements of Rio de Janeiro and its colourful, vibrant demand from an early stage. Visitors are for the Carnival week of February-March of surroundings. reminded to purchase tickets in advance through official channels, so as to avoid scams orchestrated by dubious operators located elsewhere. Details on the 2016 Olympics in Rio de Janeiro is available at http://www.rio2016.com/en.

At the Games and Its Environs Olympic buffs will be spoilt for choice as they tour the various arenas, stadiums and complexes: sailing, boxing, golfing, equestrianism, archery, diving, badminton, fencing, hockey, mountain bike, tennis - and the list goes on. In line with expectations of a new generation equipped with greater social and environmental awareness, the facilities, logistics, utilities and supplies will endeavour to be eco-sustainable. There will be a new emphasis on transparency in public tenders, procurement, outsourcing and hiring. The underground subway train

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 79 TOURISM

Rio de Janeiro

Bewitching Brazil The Land of a ith its powdery white-sand memorable canvas, takes in the broad sweep beaches and turquoise blue of the panorama of the highest points of the Thousand Colours — water, imposing waterfalls Tijuca National Park’s mountains— down to Brazil — is an enchanting and pristine rain forests, the sea. Then it spans the Botanical Gardens Wdramatic landscape and idyllic tropical (set up in 1808) and the Corcovado Mountain tropical paradise, a weather, dazzling natural wonders and with its celebrated statue of Christ; before treasure trove of a paradise of exotic birds, Brazil the land zeroing in on the hills around Guanabara Bay, culturally rich and of a thousand colours, has enchanted a treasure trove of an exceptionally beautiful travellers across the world. This South urban setting. The intricately designed naturally dramatic American giant, spanning more than half amenities along Copacabana Beach which landscape of the continent, has around 19 UNESCO- have contributed to the outdoor living acclaimed World Heritage Sites— all a culture in Rio de Janeiro, are an unmissable By Christine Amour-Levar thrilling must-visit for the intrepid traveller. experience. Amongst the world’s loveliest But the Brazil experience is more than cities, Rio de Janeiro is a cultural cornucopia, just big adventures, it offers something which has inspired many artists and for everybody. With such an abundance musicians to capture its essence through of natural wonders and cultural riches, art, literature, poetry, and music. it comes as no surprise that Brazilians say ‘Deus é Brasileiro’— meaning ‘God is Historic Centre of São Luís Brazilian’. Here, we take you on a quick but Located in northeastern Brazil and bearing thrilling tour of some of Brazil’s top World picturesque cobbled streets, frozen- Heritage Sites. in-time colonial mansions, charming neighbourhoods with the engaging Rio de Janeiro: Carioca atmospherics of a slumbering historical Landscapes between town, this World Heritage Site has one of the Mountain and the Sea the best concentrations of museums and In the city of Rio de Janeiro, visitors can galleries to delight any artist and colonial- delight to their hearts content over the era buffs. fabulous extravaganza of Nature. The The Historic Centre of São Luís is a splendiferous vista— a breath-taking, deeply stunning example of a Portuguese colonial

80 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br TOURISM

São Luís Atlantic Forest

town, adapted to the climatic conditions mammals, probably the largest number in Pilar, the Rosário dos Homens Pretos, the of Equatorial America. Established by the Brazil. Some noteworthy species are jaguar, Virgin of the Conceição, and the Virgin of French and occupied by the Dutch before ocelot, bush dog, La Plata otter, 20 species Carmo, plus landmarks like the House of coming under Portuguese rule, the town of bat and various species of endangered the Baroness, the chafarizes of the Alto da has preserved its original rectangular primates such as the muriqui and brown Cruz and Alto das Cabeças. street plan in its entirety. howler monkey. The newly discovered black- faced lion tamarin, is endemic to the area. Amazon Rainforest Atlantic Forest Reserve Apart from this, over 50 archaeological Known globally as ‘the world’s lungs’, in the South-East sites were unearthed in the area with finds the Amazon Rainforest has been on the This last remaining Atlantic Forest including shells, pottery and stone tools. UNESCO’s World (Natural) Heritage list preserves the rich biological wealth since the year 2000. It is one of the planet’s and evolutionary history of the planet’s Historic Town of Ouro Preto richest regions in terms of biodiversity and richest and most endangered habitats. During the heyday of Brazil’s gold rush, includes an important sample of floodplain The Atlantic Forest South-East Reserves, Ouro Preto (meaning black gold) was the ecosystems, blackwater forests, lakes in the states of Paraná and São Paulo, focal point of colonial Brazil. With the and channels which take the form of a hold some of the best and most extensive depletion of the gold mines in the 19th constantly evolving aquatic mosaic that examples of Atlantic forest in Brazil. The century, the city’s influence faded away is home to the largest array of electric 25 protected areas that make up the site but it left behind a rich legacy of numerous ells in the world. The Central Amazon of about 470,000 hectares comprise a churches, bridges and fountains that are Conservation Complex covers 23,166 rich natural environment of great scenic a rich testimony to its past prosperity square miles (6 million ha) and protects beauty. From dewy mountains mantled by and the exceptional talent of the Baroque key threatened species, including giant dense forests, down to lush wetlands and sculptor Aleijadinho. The historic city of arapaima fish, the Amazonian manatee, coastal islands with isolated mountains Ouro Preto was the symbolic centre of the black caiman and two species of river and dunes. From the flooded plains of the the Brazilian Independence movement, dolphin. It is home to relics of past human Ribeira de Iguape River to saline waters of Inconfidência Mineira, in 1789; it was occupation of the Amazon region. A the lagoon complex itself, the virgin forest also home to talented artists who recent survey identified 17 archaeological landscape spreads up to a succession of were responsible for many of the most sites at the mouth of the Negro River, opened ocean-sand dunes. significant works of the Brazilian Baroque with collected material yet undated, Over 450 tree species per hectare have period, including the Church of São suggesting that the area may have been been identified in some areas, indicating that Francisco of Assisi, considered to be a a passageway between the Solimões and the diversity of woody plants in the region masterpiece of Brazilian architecture from Negro watersheds and representative is larger than that in the Amazon rainforest. the distinguished architect and sculptor, of ethnic groups present in these two The forest canopy along river valleys is Aleijadinho. Amongst Ouro Preto’s other regions. Numerous stone carvings have taller, with isolated trees almost 30 m high. beauteous churches and secular buildings, been found on the river’s edge, reinforcing This forest is home to over 120 species of there are the churches of Our Lady of the the potential for archaeological research.

Ouro Preto Amazon Rainforest

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 81 trade shows

A Fair Share of Fairs Brazil at FHA and more ingaporeans have been eating of Brazil’s farms and plants. That beef is Brazilian food ingredients on a daily found not just on the tables of the half- trade shows in Singapore, basis. Brazil is the topmost supplier dozen restaurants in Singapore serving plus trade exhibitions in of meats to Singapore, holding the Brazilian-style skewers but also at Sthe largest share of Singapore’s stocks of supermarkets, wet markets, hawker Brazil in 2015 chicken, pork or bovine origin, thus beating centres, food courts, eateries, fast-food By Carlos Brian Pheysey all other suppliers, be they from Australia, chains, hotels, restaurants and other Malaysia, France, USA or others countries. outlets and venues in Singapore. A presence at a related food exhibition always helps to reinforce the branding Brazil is the topmost and recognition of Brazil’s quality, a high attribute recognised by Singapore’s Agri- supplier of meats to food and Veterinary Authority (AVA), which trusts Brazil’s vertically-integrated Singapore, holding production and top-notch sanitation standards that meet the standards of the largest share of AVA while so many other countries face challenges in living up to that benchmark. Singapore’s stocks of Thus, the various Brazilian meats further chicken, pork or bovine strengthened their name by staging booths and pavilions at FHA 2014 – Food & Hotel origin, thus beating Asia, the largest biennial food exhibition of the southern half of Asia. all other suppliers, be The lead presence at the show was that of ABIEC, the Association of Brazilian Beef they from Australia, Exporters, which set up a pavilion so as to meet up once again with the various Malaysia, France, USA Singaporean and other Asian importers familiar with the tasty meats coming out or others countries

82 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br trade shows

and worldwide markets, while always cooperating with Singapore’s AVA to ensure a safe sanitation and ample supply to the city-state. In fact, negotiations were held between AVA and Brazil for an anti- Salmonella programme on eggs, so that a supply of Brazilian eggs to Singapore may begin in years to come. Furthermore, the largest Brazilian company in the field displayed its own booth at FHA. Brasil Foods S.A., also known as BRF, which has been the 10th largest food company in the world and second within Brazil in revenue, has had a long- standing relationship with Singapore’s palates, having secured AVA accreditation for dozens of its plants throughout western and southern Brazil. Non-food items from Brazil were also on display at the fair. Tramontina, a tableware/kitchenware company featured in another page of this very magazine, set up an office in Singapore this year to boost further the earlier and ongoing rise of its sales in Asia. Its items are made of the finest durable steel, stemming from Brazil’s strength in steel technology, innovation and massive output (ninth globally) to international markets. Thus, Tramontina’s range of During that same week in April, ABIEC And yet, Brazil’s chicken and pork display at FHA encompassed knives (also held its very own BBQ nearby Sentosa meats also dominate Singapore’s market for professionals), cookware, ladles, other Island, for the Singaporean importers overwhelmingly, therefore the ABIEC hand-held metal utensils, bowls, pans, to enjoy once more, a treat in an idyllic pavilion included a representative from trays, sets, accessories and more. At its ambience. The event, headed by the ABPA, the Brazilian Association of Animal plant, the company also manufactures body’s chief executive, resulted in a most Protein. The latter was created this year as chillers, cookers, other metal kitchen pleasant evening of good food, colours, an amalgamation of associations that had appliances, basins, sinks, bins, counters music and conversation, binding together existed previously for chicken, eggs and (all items from metal), electrical fixtures/ more strongly than ever the Brazilian meat- pork, thus becoming a giant congregation accessories, gardening tools/appliances, plants and Singaporean meat wholesalers of powerful companies that will lobby construction tools, and even a range of and importers. and strive for ever greater global quality outdoor wooden furniture.

Other Fairs Showcasing Brazil Brazil is about much more than food the International Dental Exhibition and and Bandeirantes screened their TV production, thus other Brazilian Meeting, dental manufacturer VIPI Ltda. series, soap operas, documentaries, exhibitors were present at various showcased its moulding-blocks made sports and other Brazilian shows trade shows, technological or not, of resin, for the carving and shaping of that have captured the imagination throughout 2014 in Singapore. At the artificial teeth sets. Another biomedical- of Southeast Asian markets over the NATAS Holidays Fair in early 2014, science equipment was displayed years. the Embassy had a booth prior to the at the Medical Fair Asia, where the All in all, from technology to World Cup, promoting this greatest manufacturer Biomecanica featured colours, Brazil has much to feature of football events, and likewise the at its booth its orthopaedic implants. at industry and business exhibitions! ITB Asia organisers were pleased to During the FurniProAsia trade show, And yet, Singaporean business hear that the RIOTUR board would be Berneck S.A. presented its wooden operators should not forget to visit present to feature Rio de Janeiro as panels for the furniture, interior-design the trade shows being staged by a tourism destination for the 2016 and other industries. Last but not least, Brazil in 2015. Check out the list on Olympic Games. At IDEM Singapore, at the ATF (Asia Television Forum), Globo the next page!

cingapura.itamaraty.gov.br It’s time for Brazil in Singapore 83 trade shows

Brazil 2015 Trade Shows Calendar

COUROMODA – International Shoe, MOVIMAT – Transport & Logistics BITS South America – I.T. Industry Leather Goods and Accessories Fair Brazil Products & Services and Corporate 11-14 January 5-8 May Logistics www.couromoda.com/en/fair www.expomovimat.com.br 11-13 August www.bitsouthamerica.com.br Vitória STONE Fair – International EXPOSEC – International Security Fair Marble & Granite Fair 12-14 May NETCOM – Networks & www.feirainterseg.com.br Telecommunications 3-6 February 25-27 August www.vitoriastonefair.com.br TECNOMULTIMEDIA & INFOCOMM – www.arandanet.com.br Multi-media and ICT Fair FIEE Electronic Americas – 12-14 May FENASUCRO – International Fair of the International Fair of the Electrical- www.tecnomultimedia.com Industry of Sugar-cane Products & Electronic, Energy & Automation Ethanol Energy Industries FCE PHARMA – International 25-28 August 23-27 March Exhibition of Technology for the www.fenasucro.com.br www.fiee.com.br Pharmaceutical Industry 12-14 May FISA – Food Ingredients South America AIRPORT INFRA EXPO – Latin www.fcepharma.com.br 25-27 August American Commercial Aviation & www.fi-events.com.br Airport Infrastructure Seminar & HOSPITALAR – International Exhibition Technology Fair for Hospitals, BCEE - Brazil Consumer Electronics Expo 25-26 March Laboratories, Pharmacies & Clinics 28-30 August www.airportinfraexpo.com.br 19-22 May www.reedalcantara.com.br www.hospitalar.com Expo LOGÍSTICA – International Supply- AUTOMEC HEAVY & COMMERCIAL – SIAL Brazil 2015 – the Latin American Chain Fair Heavy and Commercial Vehicles Fair Food Marketplace 9-11 October 1-4 April 9-11 June www.expologistica.com.br www.automecpesados.com.br www.sialbrazil.com.br TUBOTECH – International Fair on AUTOMEC – International Trade BRASIL OFFSHORE – International Tubes/Pipes, Valves, Pumps, Fittings & Fair for Autoparts, Equipment and Conference and Fair for the Oil & Gas Components Services Sector 6-8 October 7-11 April 23-26 June www.tubotech.com.br www.automecfeira.com.br www.brasiloffshore.com FUTURECOM – Information & INTERMODAL South America – FRANCAL – International Shoes and Telecommunications Technology International Exhibition for Logistics, Accessories Fashion Fair 21-24 October Cargo & International Trade 6-9 July www.futurecom.com.br 7-9 April www.feirafrancal.com.br/2013/ www.intermodal.com.br FENATRAN – International Transport GREEN Energy & BIOGAS Brasil – Industry Show INFRAPORTOS South America South American Expo for Renewable 26-30 October Energies www.fenatran.com.br – International Exhibition on 15-17July Technology, Equipment & www.greenenergyexpo.com TRANSPOQUIP Latin America (Expo Infrastructure for Ports & Terminals Airport / Latin Port / Expo Urban / Expo 7-9 April BIOTECH Fair – International Fair of Stadium) – Transport Infrastructure www.infraportos.com.br Technology in Bioenergy & Biofuels Expo 22-24 July 10-12 November LAAD – Defence & Security www.eventobioenergia.com.br www.transpoquip.com.br 14-17 April www.latinportbusiness.com.br www.laadexpo.com.br MARINTEC South America www.expo-airport.com.br NAVALSHORE – Shipbuilding AVESUI – Latin America Fair for the & Offshore Industries’ Expo & FIMAI – International Fair of Industrial Poultry and Pork Industry Conference Environment and Sustainability 28-30 April 11-13 August 16-18 November www.avesui.com www.ubmnavalshore.com.br www.fimai.com.br

84 It’s time for Brazil in Singapore cingapura.itamaraty.gov.br

reflects the characteristics, customs and dietary rules of every country.

committed to customers in Southeast Asia providing solutions that

margarine, pasta, ready dishes, pizzas and frozen vegetables. BRF is deeply

in the meat segment (poultry, pork and beef), processed foods, milk,

among the largest global food companies by market value. BRF operates

BRF is one of the world's largest exporters of poultry and stands out

Safety, Quality and Taste.

BRF is proud to provide food solutions to consumers all over the Asian continent guaranteeing

of new technologies, strict control of production processes ensuring food security and high quality.

For the company, to innovate implies continuous development of new products, implementation

Deliver quality and innovation to the consumer is one of the values at the BRF.

COMPANIES IN THE WORLD BRF - ONE OF THE LARGEST FOOD BRFBRF - - O ONENE O OFF T HTHEE LA LARGESTRGEST FO OFOODD CCOMPANIESOMPANIES IN IN TH THEE WO WORLDRLD

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reflectsreflects th thee ch acharacteristics,racteristics, custo mcustomss and die tandary rdietaryules of eve rulesry co ofun teveryry. country. www.brazil.org.sg It’s time for Brazil in Singapore 85

reflects the characteristics, customs and dietary rules of every country.

committed to customers in Southeast Asia providing solutions that

margarine, pasta, ready dishes, pizzas and frozen vegetables. BRF is deeply

in the meat segment (poultry, pork and beef), processed foods, milk,

among the largest global food companies by market value. BRF operates

BRF is one of the world's largest exporters of poultry and stands out

Safety, Quality and Taste.

BRF is proud to provide food solutions to consumers all over the Asian continent guaranteeing

of new technologies, strict control of production processes ensuring food security and high quality.

For the company, to innovate implies continuous development of new products, implementation

Deliver quality and innovation to the consumer is one of the values at the BRF.

COMPANIES IN THE WORLD BRF - ONE OF THE LARGEST FOOD