2014 Singapore Book of Records “Largest Events Caterer” and “Highest Number of Events Catered by a Company in One Day”

Awards and Accolades 2014 Singapore Book of Records “Largest Events Caterer” and “Highest Number of Events Catered by a Company in One Day” 2013 Singapore Book of Records Singapore Prestige Brand Award “Largest Events Caterer” and “Highest Number of Events (Winner, SPBA - Promising Brands) Catered by a Company in One Day” SME One Asia Awards 2013 Singapore Singapore Prestige Brand Award - Hall of Fame (Notable Award) (SPBA - Established Brand) Promising SME 500 2013 Singapore Prestige Brand Award (Top 10 Achievement Award and Customer Focus Award) (Overall Winner, SPBA - Established Brands) 2012 Singapore Prestige Brand Award Entrepreneur of The Year Award (Overall Winner, SPBA - Established Brands) – EYA 2012 Top Entrepreneurs Singapore Prestige Brand Award Entrepreneur of The Year Award (Most Popular Established Brand) – EYA for Enterprise 2012 Singapore Prestige Brand Award HACCP Certificate (Established Brands) – Food Safety Management System 2011 Excellent Service Award 2011 Singapore Prestige Brand Award (Most Popular Established Brand) Singapore SME 1000 Company 2011 Singapore Prestige Brand Award 2011 Successful Entrepreneur (Established Brands) (Platinum Category) SME1 Asia Awards – Distinguished Award 2011 (Top 5) 2010 Spirit of Enterprise Award 2010 Honours Content 03 26 Corporate Profile Deli Hub Catering 06 28 Chairman’s Statement Best Catering 10 Board of Directors 29 umisushi 14 31 Key Management Personnel NKK Import & Export Trading 15 36 Corporate Structure Business Highlights 18 37 6 Key Highlights Financial Highlights 19 38 Our Brands Operating and Financial Review 20 43 Neo Garden Catering The Neo Group Culture 24 48 Orange Clove Catering Corporate Information NEO GROUP LIMITED ANNUAL REPORT 2014 1 Crossing Each Milestone with Confidence In just over a year since our listing in July 2012, we are delighted to have ushered in the year of the horse with galloping success by breaking our own record in the Singapore Book of Records for the number of events catered for on the first day of the Lunar New Year this year. The Group served 1,118 events around Singapore on 31 January 2014, up from the Singapore record of 1,005 events catered for on the first day of Lunar New Year last year. This has been officially recognised by the Singapore Book of Records as of 28 February 2014 and marks another milestone in the Group’s achievements. Setting this new high would not have been possible without the support and confidence of our customers who entrust their catering needs to us over this festive season. To date, we have recorded several successive year-on-year gains in Lunar New Year sales and look to continue on our record-breaking streak as we grow the business. We are clearly a hot favourite amongst Singapore consumers – we are delighted that “Neo Garden Catering” was once again awarded the prestigious Singapore Prestige Brand Award (“SPBA”) under the “SPBA – Established Brands” category for a third-year running. With this win, we have successfully attained the Hall of Fame. Our established branding is underscored by our ranking as the NUMBER ONE events caterer in Singapore by Euromonitor1 for our flagship catering brand, “Neo Garden Catering”. We look forward to your continued support as we further strengthen Neo Group’s position as the F&B services provider of choice in Singapore. Neo Group is the NUMBER ONE events caterer in Singapore1 This document has been prepared by the Company and its contents have been reviewed by the Company’s Sponsor, CIMB Bank Berhad, Singapore Branch (the “Sponsor”), for compliance with the relevant rules of the Singapore Exchange Securities Trading Limited (the “SGX-ST”), this being the SGX-ST Listing Manual Section B: Rules of Catalist. The Sponsor has not independently verified the contents of this document. The document has not been examined or approved by the SGX-ST. The Sponsor and the SGX-ST assume no responsibility for the contents of this document, including the correctness of any of the statements or opinions made or reports contained in this document. The contact persons for the Sponsor are Mr Yee Chia Hsing, Head, Catalist and Mr Benjamin Choy, Director, Corporate Finance. The contact particulars are 50 Raffles Place, #09-01 Singapore Land Tower, Singapore 048623, Telephone (65) 63375115. 1 Based on a report entitled “Events Catering Services Singapore” dated April 2012 prepared by Euromonitor International Limited. “Events catering” means food catering services provided for social or corporate events only. Corporate Profile Backed by a track record of 22 years, Neo Group Limited In the second quarter of 2014, we will be completing most (“Neo Group” or together with its subsidiaries, the “Group”) of our centralised kitchen at 1 Enterprise Road. Located on (梁苑集团有限公司) is a leading catering group with some a land area of approximately 75,018 sq ft, the kitchen will of the most recognised brand names in Singapore. deploy increased mechanisation and incorporate modern food preparation techniques for greater productivity and Under our Food Catering business, the Group supplies efficiency as well as consistency in food quality and hygiene. a comprehensive range of quality food and buffets to diverse When operational, we expect the centralised kitchen to clientele through our “Neo Garden Catering”, “Orange further increase efficiencies and enable us to ramp up daily Clove Catering”, “Deli Hub Catering” and “Best Catering” catering capacity by three to four times. brands. In 2012, the Group was ranked as the number one events caterer in Singapore with a 9% share of the $306.6 To support the logistic needs of our Food Catering million events catering market.1 and Food Retail businesses, the Group’s Food and Catering Supplies business – NKK and H-Cube - source Under our Food Retail business, the Group operates a for ingredients and materials directly from manufacturers successful chain of 22 “umisushi” food retail outlets islandwide and distributors to ensure that our kitchens receive our and 1 licensed outlet in Jakarta as at 31 January 2014, offering supplies most economically and in a timely manner. NKK Japanese convenience foods as well as delivery services. and H-Cube also supply ingredients to third parties, with Targeting students, working adults and young families, its H-Cube focusing on Japanese food products. outlets are located island-wide in accessible locations mainly near MRT stations and in shopping malls. To support these operations, we have central kitchens with an aggregate built-in floor area of over 25,000 sq ft in four locations – Enterprise One at Kaki Bukit and Shimei East Kitchen in the east; Wan Lee Road and Jalan Tepong 1 Based on a report entitled “Events Catering Services Singapore” dated April 2012 prepared by Euromonitor International Limited. “Events in the western part of Singapore – and a fleet of 113 delivery catering” means food catering services provided for social or corporate vehicles as at 31 January 2014. events only. NEO GROUP LIMITED ANNUAL REPORT 2014 3 nce Upon A Time: A Neo Beginning Transforming a love of food into a passion for business Since our inception as Neo Garden Restaurant in 1992, we have grown from strength to strength to take our brand to where it is today. Spearheaded by a clear vision, we transformed our business to become Neo Group Pte. Ltd. in 2008. Despite growing with the times, one thing remains the same – an unwavering commitment to serving with passion that remains the cornerstone of our success today. NEO GROUP LIMITED ANNUAL REPORT 2014 5 Chairman’s Statement serving around 30,000 guests and setting a record for the “Highest Number of Events Catered by A Company In One Day” in Singapore’s history. This was officially recognised by the Singapore Book of Records as of 28 February 2014 and has surpassed our previous historical highs of 1,005 orders ear in FY2013 and 818 in FY2012. Apart from households, we have also made inroads into the corporate and government sectors, increasing our market share in these segments. In Shareholders, FY2014, corporate sales accounted for 48.6% of our total catering business revenue, compared to 43.7% for the same corresponding period last year. This bears further testament On behalf of the Board of Directors, to the strength of our strong brand name and recognition, I am pleased to present our annual which continues to yield results for us. Our Food Retail segment also performed well in FY2014, report for the full year ended 31 recording a 15.6% increase in revenue to $12.7 million, from January 2014 (“FY2014”). FY2014 was $11.0 million in FY2013. On the retail front, there was a commendable 9.3% or $0.73 million increase in same-outlet a record-breaking year as we continued sales. Higher customer traffic was experienced at most of to chart new milestones as a leading our 22 “umisushi” retail outlets across Singapore. Our newly opened licensed outlet in Jakarta, Indonesia, was also well food catering group in Singapore. received since its opening in July 2013. At the same time, We wish to say a Big “Thank You” to delivery sales in Singapore continued to be boosted by the Group’s newly created Online Order System, which was all our customers for their support in launched in January 2013. The system brought in an impressive 51.4% growth in delivery sales in FY2014, attesting to the helping us to achieve this good set of popularity of our “umisushi” brand and its growing acceptance performance. among consumers who value fresh convenience food. This segment has seen yearly growth since it started operations in 2007 and it’s our intention to further expand the Food Our strong brand recognition, built up through a solid Retail division. In the short term, by 2016, umisushi intends 22-year track record of serving quality food, has contributed to have 30 outlets across Singapore.

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