Table of Contents
Foreword...... xvii
Preface...... xix
Acknowledgment...... xxii
Section 1 Pedagogical Challenges of Social Media in Academia
Chapter 1 Future Learning Spaces: The Potential and Practice of Learning 2.0 in Higher Education...... 1 Charlotte Holland, Dublin City University, Ireland Miriam Judge, Dublin City University, Ireland
Chapter 2 How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments ...... 26 Derek E. Baird, Facebook for Educators, USA Mercedes Fisher, Milwaukee Area Technical College, USA
Chapter 3 Student-Faculty Communication on Facebook: Prospective Learning Enhancement and Boundaries...... 40 Laurenţiu Şoitu, Alexandru Ioan Cuza University of Iaşi, Romania Laura Păuleţ-Crăiniceanu, Alexandru Ioan Cuza University of Iaşi, Romania
Chapter 4 Integrating Mobile Learning, Digital Storytelling and Social Media in Vocational Learning ...... 68 Miikka Eriksson, University of Lapland, Finland Pauliina Tuomi, Tampere University of Technology, Finland Hanna Vuojärvi, University of Lapland, Finland Section 2 Social Media as a Means for Current Education
Chapter 5 Enhancing Social Presence and Communities of Practice in Distance Education Courses through Social Media ...... 92 Lori B. Holcomb, North Carolina State University, USA Matthew Krüger-Ross, Simon Fraser University, Canada
Chapter 6 Framing Non-Formal Education through CSR 2.0 ...... 115 Bogdan Pătruţ, Vasile Alecsandri University of Bacău, Romania Monica Pătruţ, Vasile Alecsandri University of Bacău, Romania Camelia Cmeciu, Danubius University of Gala i, Romania
Chapter 7 ț Social Media Audit and Analytics: Exercises for Marketing and Public Relations Courses...... 143 Ana Adi, Bournemouth University, UK
Section 3 National Practices of Social Media in Higher Education
Chapter 8 Functions of Social Media in Higher Education: A Case Study...... 164 Violeta Maria erbu, The Bucharest Academy of Economic Studies, Romania
Chapter 9 Ș A Users’ Perspective on Academic Blogging: Case Study on a Romanian Group of Students...... 187 Mihai Deac, Babe -Bolyai University of Cluj-Napoca, Romania Ioan Hosu, Babe -Bolyai University of Cluj-Napoca, Romania ș Chapter 10 ș Uses and Implementation of Social Media at University: The Case of Schools of Communication in Spain...... 204 María-Jesús Díaz-González, University of A-Coruña, Spain Natalia Quintas Froufe, University of A-Coruña, Spain Almudena González del Valle Brena, International University of Rioja (UNIR), Spain Francesc Pumarola, Expert in Internet issues, Spain
Chapter 11 Web Use in Public Relations Education: A Portuguese Example...... 223 Sónia Pedro Sebastião, Technical University of Lisbon, Portugal & Center for Administration and Public Policies, Portugal Chapter 12 Social Media Usage among University Students in Malaysia ...... 244 Norsiah Abdul Hamid, University Utara Malaysia, Malaysia Mohd Sobhi Ishak, University Utara Malaysia, Malaysia Syamsul Anuar Ismail, University Utara Malaysia, Malaysia Siti Syamsul Nurin Mohmad Yazam, University Utara Malaysia, Malaysia
Chapter 13 Social Media and Other Web 2.0 Technologies as Communication Channels in a Cross-Cultural, Web-Based Professional Communication Project ...... 256 Pavel Zemliansky, University of Central Florida, USA Olena Goroshko, The National Technical University: Kharkiv Polytechnic Institute, Ukraine
Chapter 14 E-Learning Records: Are There Any to Manage? If so, How?...... 273 Luciana Duranti, University of British Columbia, Canada Elizabeth Shaffer, University of British Columbia, Canada
Section 4 The Impact of Social Media Technologies on the Academic Environment
Chapter 15 The Influence of Twitter on the Academic Environment...... 293 Martin Ebner, Graz University of Technology, Austria
Chapter 16 Academic Perspectives on Microblogging ...... 308 Gabriela Grosseck, West University of Timisoara, Romania Carmen Holotescu, Politehnica University of Timisoara/Timsoft, Romania Bogdan Pătruţ, Vasile Alecsandri University of Bacău, Romania
Chapter 17 The Impact of Social Media on Scholarly Practices in Higher Education: Online Engagement and ICTs Appropriation in Senior, Young, and Doctoral Researchers...... 342 Antonella Esposito, University of Milan, Italy
Chapter 18 Digital Literacy for Effective Communication in the New Academic Environment: The Educational Blogs...... 368 Ruxandra Vasilescu, Spiru Haret University, Romania Manuela Epure, Spiru Haret University, Romania Nadia Florea, Spiru Haret University, Romania Chapter 19 Implementation of Augmented Reality in “3.0 Learning” Methodology: Case Studies with Students of Architecture Degree...... 391 Ernest Redondo, Polytechnic University of Catalonia, Spain Isidro Navarro, Polytechnic University of Catalonia, Spain Albert Sánchez, Polytechnic University of Catalonia, Spain David Fonseca, Ramón Llull University, Spain
Chapter 20 Digital Social Media Detox (DSMD): Responding to a Culture of Interconnectivity...... 414 Theresa Renee White, California State University, Northridge, USA
Compilation of References...... 431
About the Contributors...... 475
Index...... 485