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New Directions, New Opportunities Trade Show Executive News, Views and Tools for Trade Show and Event Executives March 2011 Galen Poss New Directions, New Opportunities >>TSE Dashboard >>Will High Oil Prices >>Transformation ted Reveals Six Straight Derail Ramp-Up Year Overrides Expansion S Months of Growth for Trade Shows? as Key Facility Trend eque r e C nge Servi A 4167 Avenida de la Plata, Suite 114 Oceanside, CA 92056 Ch www.TradeShowExecutive.com ATLANTIC CITY We’re Always Meeting Expectations • 500,000 square foot Convention Center with largest rooftop solar panel array in North America • 20,000 first class guest rooms with 8,000 committable on peak night • Expanded air service into Atlantic City International Airport • Expanded rail service from New York City • Number six on Forbes Top 10 Golf Destinations Contact our sales team at 1.888.222.3683 or visit us at atlanticcitynj.com. accva_sept.indd 1 8/25/10 9:18 AM Now has a whole new meaning. EasePresenting... This multi-functional technology suite is comprised of tools for: Venue and Event Visualization Sponsorship Management Workfl ow and Order Management Exhibitor Experience Onsite Operational Effi ciency Flythrough Sponsorship Command Vendor Exhibitor Shipment Freight Center Management Ordering Tracking Management Eventrac Event Management Technology Suite eases the event planning process for you and your exhibitors. Brought to you by Champion Exposition Services. www.championexpo.com/eventrac TM MARCH 2011 VOLUME 12 NUMBER 3 cover story 28 Power Lunch with Galen Poss Galen Poss continues his high-profile career with another move into the executive suite of a major show organizer. As COO of dmg :: events, Poss takes the reins of a strong portfolio of events that are positioned for a growth spurt. After 33 years in the industry, he is looking to Photo Credit: Reuben G. Mendiola, Mendior Photography the future. 28 36 research 44 directory new attendee strategies who’s who in The majority of large show producers have convention changed their promotional strategies to bureaus attract attendees, according to research by The men and women who Jacobs, Jenner & Kent. make things happen in 36 their cities are featured in 44 TSE’s annual directory of 38 special report CVB leaders. pardon our dust suppleMent The Spring 2011 edition of the popular semi- fastest 50 annual status report on convention center directory construction. The updates on expansions Trade Show Executive and new builds give show organizers a future releases its first annual look at key convention centers. 38 ranking of the fastest- growing shows of 2010. http://twitter.com/TradeShowExec Copyright © 2011 by Trade Show Executive (ISSN Number 2151-7568) March 2011 issue, Volume 12, Number 3. All rights reserved. Trade Show Trade Show Executive, The Gold Standard Executive is published monthly, with additional issues in June and September, Winner of: by Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029. ® Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, • GRAND AWARD, Best Writing • GRAND AWARD, Best Writing • Best News Writing • GRAND AWARD, Best Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. • Best How-To Writing • Best Overall Issue • Best Feature Writing Design & Illustration Application to Mail at Periodicals Postage Prices is Pending at Oceanside, CA and • Best Interviews • Best How-To Writing • Best How-To Writing • Best Column additional mailing offices. Copying done for other than personal or internal reference & Personal Profiles • Best Design • Best Redesign • Best Feature Series Writing without the express permission of Trade Show Executive is prohibited. Address • Most Improved Magazines • Best Cover • Most Improved Magazine • Best How-To Writing requests for special permission to the Publisher. Reprints and back issues available 2005 & Journals • Best Cover upon request. Printed in the United States. Bulk Business Mail paid at Oceanside, CA. 4 March 2011 Trade Show Executive www.TradeShowExecutive.com TM TM EDITORIAL & PUBLISHING HEADQUARTERS Trade Show Executive magazine, 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056 ConTEnTS Tel.: (760) 630-9105 Fax: (877) 483-8912 MARCH 2011 EDITORIAL & RESEARCH Darlene Gudea, PUBlISHER & Editor (760) 630-9111 • [email protected] 6 Month in Review Dana Myers, MANAGING Editor Catch up on the most significant developments of the past (760) 630-9105 • [email protected] month with TSE’s digest of the news. Carol Andrews, Editor-at-lARGE (562) 505-7903 • [email protected] 8 Looking Ahead Hil Anderson, SENIOR Editor Keep your eye on these unfolding stories: (760) 630-9107 • [email protected] • Viad bullish on 2011 Renee Di Iulio, SENIOR Editor • Convention center expansion opens in Philadelphia (310) 939-0197 • [email protected] • New study reveals broad economic benefits of exhibitions Frank Chow, CHIEF ECONOMIST • TSEA surveys exhibitor concerns (760) 630-9111 • [email protected] • Pre-owned motorcycle auction adds new twist to Dealer Expo Bob Dallmeyer, COlUMNIST • BPA Worldwide to teach auditing to international organizers (323) 934-8300 • [email protected] • An advance look at how some major trade shows in May are Danica Tormohlen, CONTRIBUTING Editor (816) 803-8103 • [email protected] shaping up EvENTS Diane Bjorklund, VICE PRESIdENT OF EVENTS 12 News Flashes (630) 312-8915 • [email protected] Late-breaking news and photos from around the world. SALES & MARKETING Irene Sperling, VICE PRESIdENT/associate PUBlISHER 14 Trending & Spending (818) 990-1080 • [email protected] Rising food and fuel costs threaten to squeeze corporate Linda Braue, AdVERTISING MANAGER revenues and weigh down the economic recovery. (310) 379-2217 • [email protected] Rafael Hernández, BUSINESS dEVElOPMENT director, Latin AMERICA 22 TSE Dashboard of Monthly Trade Show +52 (55) 2455-3545 ext. 117 • [email protected] Metrics for January 2011 Quentin Chan, BUSINESS dEVElOPMENT director, ASIA The International Consumer Electronics Show was one of the (852) 23661106 • [email protected] heavyweights that got the New Year off to a great start. Most DESIGN & PRODUCTION shows surveyed did better than in 2010. Jennifer Rzepka, creative director (760) 630-9106 • [email protected] 33 International News Trade Show Executive Media Group A look at news from Asia’s top events and venues. BOARD OF DIRECTORS Richard A. Simon, CHAIRMAN OF THE BOARd Mark feldman, VICE CHAIRMAN ® 52 ZOOM – The Trade Show Locator darlene gudea, PRESIdENT Trade Show Executive features the most important shows Joan feldman, VICE PRESIdENT scheduled for May and lists them by industry. Media Partners: 58 Index to Advertisers ChAngE Of AddRESS And nEw SubSCRiPTiOnS: Richard Magaña, Circulation Manager, Trade Show Executive magazine • P.O. Box 16435 • North Hollywood, CA 91615 • Phone: (818) 286-3152 • Member of: Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete the online form for a free subscription. SubSCRiPTiOn RATES: Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $119. ($129 in Canada and Mexico; $149 overseas.) Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent Show Organizers is $129; TSE’s directory of the World’s Top Convention Centers is $129; TSE’s directory of the Gold 100 Trade Shows is $159. www.TradeShowExecutive.com Trade Show Executive March 2011 5 month in review New Zealand Quake, Middle East Turmoil Impact Trade Shows Christchurch, NZ – Natural and political The upheaval was longer lasting in The shaking impacted trade shows on two sides Middle East. Protests in Egypt resulted in of world this Winter. the postponement of at least two events at The Christchurch Convention Centre the Cairo International Conference Centre in New Zealand suffered minor damage and a great deal of uncertainty February 22 when a magnitude 6.3 over when the nation’s exhibition earthquake rocked the city’s downtown. The infrastructure would be capable center was hosting the Urological Society of of hosting large international Australia and New Zealand’s 64th Annual and regional events. Scientific Meeting, which put dozens of In Libya, communications attendee doctors and nurses at ground zero. were sketchy. There was no Many of the physicians pitched in immediate word on cancelation to assist the injured in the immediate of Tripoli Build 2011, a aftermath. The conference itself was construction show at the Tripoli cancelled. International Fairground February 25-28. Force Majeur? Protests in Egypt (above) scrubbed at least two Cairo trade shows. The status of Build Libya 2011 (below) Libya Build 2011, scheduled in May was up in the air amid similar turmoil in Tripoli. for May 15-19, remained on the calendar although Tripoli had largely come the major international trade shows for the to a standstill at the time TSE went to press. defense industry, ran February 20-24 at the Libya Build is one of the shows to be Abu Dhabi International Exhibition Centre. honored by Trade Show Executive at the upcoming Fastest 50 Awards & Summit. Reach Bryan Pearson, chief executive, The show was the fastest-growing show in Christchurch Convention Centre at +64 The Middle East. Last year it drew 15,881 3 363 3350 or bryan.pearson@vbase. The Doctors Are In. The Christchurch attendees and had 17,645 net square meters co.nz; Mohamed Al Mashgouni, IDEX Convention Centre was hosting an annual meeting (189,929 nsf) of exhibit space. 2011 director, at +971 (0) 2 444 6900 or of urologists when a 6.3 earthquake hit New Exhibitions went on normally in the [email protected]; ATEX at +218- Zealand Feb.
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