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MARCH 2011 VOLUME 12 NUMBER 3

Cover Story 28 Power Lunch with Galen Poss Galen Poss continues his high-profile career with another move into the executive suite of a major show organizer. As COO of dmg :: events, Poss takes the reins of a strong portfolio of events that are positioned for a growth spurt. After 33 years in the industry, he is looking to Photo Credit: Reuben G. Mendiola, Mendior Photography the future. 28

36 RESEARCH 44 directory new attendee strategies who’s who in The majority of large show producers have convention changed their promotional strategies to bureaus attract attendees, according to research by The men and women who Jacobs, Jenner & Kent. make things happen in 36 their cities are featured in 44 TSE’s annual directory of 38 special report CVB leaders. pardon our dust SUPPLEMENT The Spring 2011 edition of the popular semi- fastest 50 annual status report on convention center directory construction. The updates on expansions Trade Show Executive and new builds give show organizers a future releases its first annual look at key convention centers. 38 ranking of the fastest- growing shows of 2010.

http://twitter.com/TradeShowExec Copyright © 2011 by Trade Show Executive (ISSN Number 2151-7568) March 2011 issue, Volume 12, Number 3. All rights reserved. Trade Show Trade Show Executive, The Gold Standard Executive is published monthly, with additional issues in June and September, Winner of: by Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029. ® Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.

POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, • GRAND AWARD, Best Writing • GRAND AWARD, Best Writing • Best News Writing • GRAND AWARD, Best Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. • Best How-To Writing • Best Overall Issue • Best Feature Writing Design & Illustration Application to Mail at Periodicals Postage Prices is Pending at Oceanside, CA and • Best Interviews • Best How-To Writing • Best How-To Writing • Best Column additional mailing offices. Copying done for other than personal or internal reference & Personal Profiles • Best Design • Best Redesign • Best Feature Series Writing without the express permission of Trade Show Executive is prohibited. Address • Most Improved Magazines • Best Cover • Most Improved Magazine • Best How-To Writing requests for special permission to the Publisher. Reprints and back issues available 2005 & Journals • Best Cover upon request. Printed in the United States. Bulk Business Mail paid at Oceanside, CA.

4 March 2011 Trade Show Executive www.TradeShowExecutive.com TM TM

EDITORIAL & PUBLISHING HEADQUARTERS Trade Show Executive magazine, 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056 Contents Tel.: (760) 630-9105 Fax: (877) 483-8912 MARCH 2011 EDITORIAL & RESEARCH Darlene Gudea, Publisher & Editor (760) 630-9111 • [email protected] 6 Month in Review Catch up on the most significant developments of the past Dana Myers, managing editor (760) 630-9105 • [email protected] month with TSE’s digest of the news. Carol Andrews, Editor-at-large (562) 505-7903 • [email protected] 8 Looking Ahead Keep your eye on these unfolding stories: Hil Anderson, Senior Editor (760) 630-9107 • [email protected] • Viad bullish on 2011 Renee Di Iulio, Senior Editor • Convention center expansion opens in Philadelphia (310) 939-0197 • [email protected] • New study reveals broad economic benefits of exhibitions Frank Chow, Chief Economist • TSEA surveys exhibitor concerns (760) 630-9111 • [email protected]

• Pre-owned motorcycle auction adds new twist to Dealer Expo Bob Dallmeyer, Columnist • BPA Worldwide to teach auditing to international organizers (323) 934-8300 • [email protected]

• An advance look at how some major trade shows in May are Danica Tormohlen, contributing Editor shaping up (816) 803-8103 • [email protected] Events Diane Bjorklund, vice president of events 12 News Flashes (630) 312-8915 • [email protected] late-breaking news and photos from around the world. SALES & MARKETING Irene Sperling, Vice President/associate Publisher 14 Trending & Spending (818) 990-1080 • [email protected] Rising food and fuel costs threaten to squeeze corporate Linda Braue, Advertising manager revenues and weigh down the economic recovery. (310) 379-2217 • [email protected]

Rafael Hernández, Business Development director, Latin America 22 TSE Dashboard of Monthly Trade Show +52 (55) 2455-3545 ext. 117 • [email protected]

Metrics for January 2011 Quentin Chan, Business Development director, Asia The International Consumer Electronics Show was one of the (852) 23661106 • [email protected] heavyweights that got the New Year off to a great start. Most DESIGN & PRODUCTION shows surveyed did better than in 2010. Jennifer Rzepka, creative director (760) 630-9106 • [email protected] 33 International News Trade Show Executive Media Group A look at news from Asia’s top events and venues. BOARD OF DIRECTORS Richard A. Simon, Chairman of the Board Mark Feldman, Vice Chairman ® 52 ZOOM – The Trade Show Locator Darlene Gudea, President Trade Show Executive features the most important shows Joan Feldman, Vice President scheduled for May and lists them by industry.

Media Partners: 58 Index to Advertisers

Change of Address and New Subscriptions: Richard Magaña, Circulation Manager, Trade Show Executive magazine • P.O. Box 16435 • North Hollywood, CA 91615 • Phone: (818) 286-3152 • Member of: Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete the online form for a free subscription.

Subscription Rates: Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $119. ($129 in Canada and Mexico; $149 overseas.) Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent Show Organizers is $129; TSE’s directory of the World’s Top Convention Centers is $129; TSE’s directory of the Gold 100 Trade Shows is $159.

www.TradeShowExecutive.com Trade Show Executive March 2011 5 month in review

New Zealand Quake, Middle East Turmoil Impact Trade Shows Christchurch, NZ – Natural and political The upheaval was longer lasting in The shaking impacted trade shows on two sides Middle East. Protests in Egypt resulted in of world this Winter. the postponement of at least two events at The Christchurch Convention Centre the Cairo International Conference Centre in New Zealand suffered minor damage and a great deal of uncertainty February 22 when a magnitude 6.3 over when the nation’s exhibition earthquake rocked the city’s downtown. The infrastructure would be capable center was hosting the Urological Society of of hosting large international Australia and New Zealand’s 64th Annual and regional events. Scientific Meeting, which put dozens of In Libya, communications attendee doctors and nurses at ground zero. were sketchy. There was no Many of the physicians pitched in immediate word on cancelation to assist the injured in the immediate of Tripoli Build 2011, a aftermath. The conference itself was construction show at the Tripoli cancelled. International Fairground February 25-28. Force Majeur? Protests in Egypt (above) scrubbed at least two Cairo trade shows. The status of Build Libya 2011 (below) Libya Build 2011, scheduled in May was up in the air amid similar turmoil in Tripoli. for May 15-19, remained on the calendar although Tripoli had largely come the major international trade shows for the to a standstill at the time TSE went to press. defense industry, ran February 20-24 at the Libya Build is one of the shows to be Abu Dhabi International Exhibition Centre. honored by Trade Show Executive at the upcoming Fastest 50 Awards & Summit. Reach Bryan Pearson, chief executive, The show was the fastest-growing show in Christchurch Convention Centre at +64 The Middle East. Last year it drew 15,881 3 363 3350 or bryan.pearson@vbase. The Doctors Are In. The Christchurch attendees and had 17,645 net square meters co.nz; Mohamed Al Mashgouni, IDEX Convention Centre was hosting an annual meeting (189,929 nsf) of exhibit space. 2011 director, at +971 (0) 2 444 6900 or of urologists when a 6.3 earthquake hit New Exhibitions went on normally in the [email protected]; ATEX at +218- Zealand Feb. 22. The meeting was cancelled but United Arab Emirates. IDEX 2011, one of 21-3342-193 or [email protected] attendees pitched in to help the injured. Cygnus Moves Martin to Chief of Police and Fire Expos Fort Atkinson, WI – Cygnus Business Media French said the move capped a seven- Public Safety & Security Sector, and it is also moved Mike Martin into the job of executive month reorganization of the company’s an area where our market share could be vice president of the company’s Public Safety management, which hinged on combining challenged without the right person guiding & Security unit and the publishing and events portfolios into four it,” said French. “I can think of no better did away with his “affinity groups,” each serving a particular person than Mike to grow and innovate these former position industry sector and managed by a designated brands under our new architecture.” Martin’s of president vice president. operations include five expositions for police of the b-to-b Martin’s job change was cast as a step and firefighters under the Enforcement Expo publishing and toward not only streamlining Cygnus’ and Firehouse brands. events company, management, but also putting a top executive a position he held in charge of the largest of the affinity groups Reach John French at (800) 547-7377 or Martin since 2007. and a key area of the company’s business. [email protected]; Mike Martin at CEO John “We have a very aggressive footprint in the (800) 547-7377 or [email protected]

6 March 2011 Trade Show Executive www.TradeShowExecutive.com Reed Acquires Brazilian Ethanol Show Organizer Sao Paulo, Brazil – Reed Exhibitions acquired Multiplus Fairs and Events, an organizer of trade shows for Brazil’s growing ethanol industry. The acquisition improves Reed’s position in Brazil, the second-largest producer of ethanol in the world behind the U.S. Brazil Sweet Acquisition. Brazil’s vast sugarcane fields has a strong domestic ethanol market and has feed a thriving ethanol industry. Reed Exhibitions has plans to build 100 new ethanol plants by 2014. acquired the organizer of Fenasucro and two other “Multiplus also puts us into important major Brazilian ethanol shows. markets in Brazil’s Northeast and the interior is organized in a partnership with Unica, of Sao Paulo state, with management that the trade association for Brazil’s sugarcane has proven its ability to launch and manage growers. brands across a variety of industry sectors,” Multiplus management and staff will be said Chet Burchett, president of Reed left intact and its offices will remain in Ribeirao Exhibitions Americas. “That’s important in Preto, Reed said. Directors Augusto Balieiro and our long-term growth goals for Brazil.” Fernando Barbosa will oversee the company Multiplus organizes three exhibitions while reporting to Juan Pablo de Vera, senior related to the ethanol industry. Fenasucro, executive for Reed Exhibitions Brazil. which Reed called the leading ethanol event in Brazil, is co-located with the Multiplus Reach Chet Burchett at (203) 840-4800 or agri-business show Agrocana. The third event, [email protected]; Augusto Balieiro at the Brasil Ethanol Trade Show in Sao Paulo, +55 (16) 2132-8936 or [email protected] Access Intelligence to Acquire Red 7 Media; Launch Events Marketing Group Rockville, MD – An agreement has been Group. “The ability to round out our reached on the acquisition of Red 7 Media, leading position in the consumer magazine publisher of EXPO, FOLIO: market while expanding into and other magazines serving the dynamic events business is a the meetings industry, by Access truly exciting prospect for Access Intelligence (AI). Intelligence,” said Don Pazour, The business plan for the president and CEO of Access combined companies called Intelligence. for the launch of a new event Red 7 Media organizes marketing group within AI to be nine events, including three led by Kerry Smith, the founder Smith Best Events Expos in New York, and president of Red 7. Smith Boston and Hollywood, and also will remain president of Red 7 Media Group publishes EXPO magazine. and also take on the new title of senior vice president of AI. Reach Don Pazour at (301) 354-2000 or The Media and Event Marketing Group [email protected]; Kerry Smith at (203) will be part of AI’s Media Communications 899-8420 or [email protected] www.TradeShowExecutive.com Trade Show Executive March 2011 7 looking ahead

Viad Predicts Exhibition Business Growth Phoenix, AZ – Viad Corp. predicted a better while international business revenues into 2011 with what the company called year for its trade show business this year, were up $25 million, due in large part to “mid-single-digit” growth. The company although the same-show growth rate will increased market share. forecasts same-show revenues as positive in slow somewhat in the second half. The 2010 bounce-back, which showed the Second Quarter of 2010, but negative In a conference call with analysts, Viad up in improved earnings in the Third and in the Third Quarter and neutral in the Chairman, President and CEO Paul Dysktra Fourth Quarters, was projected to continue Fourth. said Global Experience Specialists (GES) GES President Steven Moster told Trade and the other exhibition companies in its Journey to Profitable. Show Executive that the level of revenue Marketing & Events Group would likely GES predicted continued growth in the second half of 2011 might growth in its exhibition see a return to profitability in 2011 as the business in 2011. Increased appear to slow down slightly relative to the overall trade show industry and economy revenues and cost-cutting first half of 2010; however, that would be improve. “Same-show growth will be measures could get the something of an optical illusion caused by stronger in the first half of the year and then company back in the black the industry’s marked improvement in the by the end of the year. slow down a little in the second half,” he final six months of last year. “The year- said. “But growth will continue.” over-year improvement should be more “The exhibition industry in general amplified in the first half of 2011,” Moster is starting to improve along with the said. “We are not suggesting that we think underlying industries,” Dykstra said. the industry will slow down later this year. The 2010 Fourth Quarter for the We believe the industry will continue to Events & Marketing Group saw revenues strengthen.” increase $16 million over the last quarter of 2009. Overall revenue for 2010 was up $26 Reach Paul Dykstra at (702) 263-1560 or million. Dykstra said 2010 saw GES U.S. [email protected]; Steven Moster at operations slash $10 million in overhead (702) 263-1500 or [email protected] Pennsylvania Convention Center Expansion Opens for Business Philadelphia, PA – The Pennsylvania Convention Center in Philadelphia gets down to business quickly in March after opening its long-awaited expansion. The ribbon was cut on the new addition March 4, and within a week, two major events were being held simultaneously within the spacious facility’s 679,000 square feet of prime exhibit space. The National Association of Student Professional Administrators opened their annual meeting March 9-16 at the same time Philly Fantastic. The new expansion of the Pennsylvania Convention Center opened its doors in March. Two the March 6-13 Philadelphia International annual meetings and a flower show were among the first tenants. Flower Show was taking place. March 18-24 brought the Association of to book the entire expanded convention Reach Jack Ferguson, president and CEO, periOperative Registered Nurses (AORN) center. The event was expected to draw 14,000 Philadelphia Convention & Visitors Bureau, at and their 58th Annual Congress, the first event attendees. (215) 636-3310 or [email protected]

8 March 2011 Trade Show Executive www.TradeShowExecutive.com Industry Study Provides Template for Updates on Value of Exhibitions Washington, DC – An in-depth study on the economic value of trade shows Impact of Events Industry and other business meetings to the U.S. economy will likely be updated n 1.7 million U.S jobs regularly. n $263 billion in spending The coalition of industry n A $106 billion contribution to GDP organizations that sponsored the report, titled The Economic Significance n $60 billion in labor income of Meetings to the U.S. Economy, is in n $14.3 billion in federal tax revenue agreement that the statistics can and n should be kept up-to-date using the $11.3 billion in state and local new report as a template. tax revenue “A lot of the organizations that Source: The Economic Significance of Meetings to the U.S. Economy, February 2011 helped fund this study have committed to continue meeting and will look for opportunities to fund future research,” said lawmakers that business meetings make Karen Kotowski, president and CEO of significant contributions in jobs, taxes and the Convention Industry Council (CIC). direct spending. It was something that was “There is a recognition that there is a need lacking as the recession took a bite out of to come together to do research that is business travel, and it became harder to going to benefit the entire industry.” convince taxpayers that convention centers The report unveiled in February improvements and destination marketing said direct spending from trade shows, was a worthwhile expenditure. conventions, corporate meetings and other “Saying, ‘Based on a 1995 study,’ isn’t events totaled $263 billion in 2009 and going to cut it any more,” said Roger Dow, also produced 1.7 million jobs and around president and CEO of the U.S. Travel $25.6 billion in tax revenues. The full report Association. “We have to keep this current.” is posted on the CIC website. The report was meant to give industry Reach Karen Kotowski at (571) 527-3116 associations something timely to prove or [email protected]; Roger to state, local and federal politicians and Dow at (202) 408-8422 or [email protected]

TSEA Launches New to guide the discussion agenda at the 2011 Red Diamond Congress in Orlando July Survey of Exhibitor 31-August 4. The online survey will be conducted by Exhibit Surveys, Inc., and will seek Concerns out opinions on topics including cost Chicago, IL – The state of exhibitor concerns transparency, material handling practices, will be updated twis Summer through exhibitor appointed contractors and a new survey conducted by the Trade convention housing. The survey is available Show Exhibitor Association (TSEA). The at http://survey.exhibitsurveys.net association is asking its members for their views on a long list of issues related to Reach Margit Weisgal, TSEA president and CEO, trade show exhibiting, which will be used at (312) 949-5781 or [email protected] www.TradeShowExecutive.com Trade Show Executive March 2011 9 Going Once, Going Twice… Dealer Expo to Include Motorcycle Auction Indianapolis, IN – Advanstar Com- munications has formed a partnership with a national auctioneer to offer a full- scale auction of pre-owned motorcycles at its annual NPA Dealer Expo. While trade shows are typically a showcase for new products, Dealer Expo caters to an industry that does a great deal of business in pre-owned vehicles as well. Advanstar’s arrangement with National Powersport Auctions (NPA) of Poway, CA, allowed attendees at the Indianapolis trade show to bid on a large selection of pre-owned motorcycles, saving them a trip to a stand-alone auction. “Integrating a live auction into the weekend provides another layer of value to our show attendees,” said Kerry Graeber, Powersports group director. “NPA’s commitment to helping dealers develop more profit opportunities is Bikes on the Block. An onsite auction of pre-owned motorcycles was available to attendees of Advanstar’s something that blends very well with the NPA Dealer Expo in Indianapolis. The turnkey event complimented the new products in the exhibit hall. strategy behind Dealer Expo.” The auction, which was launched including transportation, financing and a February 19, was a turnkey event in seminar on getting the most out of selling Reach Kelly Graeber at (949) 954-8623 or which NPA took care of the arrangements pre-owned bikes. [email protected]

Auditing in Global Market Gains Popularity Norwalk, CT – BPA Worldwide (BPA) benefits of third-party auditing. also help demonstrate the level of return is taking its expertise in event auditing John Mikstay, manager of events on investment (ROI) for exhibitors to the world this year in a series of audits at BPA, said there would be an through the use of tools such as the ROI intensive training sessions for trade show element of preaching to the choir as Calculator. organizers and venue operators in The sessions spread the gospel of audits “We’re pushing in these regions to Middle East, China, Africa and India. outside the U.S. and Europe. “It is educate show organizers and venue BPA formed a strategic partnership actually the opposite of what we see operators about the importance of in January 2011 with the International in the U.S.,” Mikstay said. “The U.S. is using demographics in sales efforts,” Trade Fair Academy (ITA) in Berlin. the region that lags behind in terms of Mikstay said. “And that involves the BPA will provide content for sessions audited events.” kind of data they are gathering and the at each of the three-day conferences on The instructional modules BPA way they gather it.” gathering and using validated audience plans to offer, beginning in Abu Dhabi data including registration best- in May, go beyond the basics and cover Reach John Mikstay at (203) 447-2881 or practices, verification, and the uses and the use of audits as a sales tool. They [email protected]

10 March 2011 Trade Show Executive www.TradeShowExecutive.com A Look at Mega Shows Coming in May These and other major trade shows in National Restaurant Association Restaurant, Hotel-Motel Show (NRA Show) May offer attendees and exhibitors a Spring tonic of new products and business deals:

Offshore Technology Conference 2011 (OTC 2011): May 2-5, Reliant Park, Houston. No. 23 on the Trade Show Executive Gold 100 roster of largest U.S. exhibitions. Exhibits of heavy energy-production machinery projected to span 568,000 National Restaurant Association net square feet (nsf), including outdoor Restaurant, Hotel-Motel Show (NRA space. Some of the meatiest educational Show): May 21-24, McCormick Place, presentations are ticketed events, some of Chicago. No. 31 on the TSE Gold 100. which include breakfast or lunch. The 2010 The National Restaurant Association event took place during the Gulf of Mexico will present the first annual Food & Beverage oil spill, but attendance was up from 67,700 Product Innovations Awards at the event. in 2009 to nearly 73,000. With the turmoil Honorees get a healthy dose of publicity in The Middle East, will the industry have before, during and after the show. The NRA an even stronger need to gather at full force declined to project the size of its exhibit hall, and thus continue the upward momentum but said it was on track to equal 2010’s 482,716 in attendance? Reach Stephen Graham, nsf. Reach Mary Pat Heftman, executive vice associate executive manager, at (972) 952- president, convention, at (312) 853-2525 or 9409 or [email protected] [email protected]

2011 National Hardware Show RECon 2011: May 22-25, Las Vegas Convention Center. The International Council of Shopping Centers (ICSC) is projecting 30,000 attendees and approximately 800,000 nsf of exhibit space. The exhibit hall will open a day later this year after attendees said the Sunday opening day in 2010 was not conducive to making deals. The show floor will also include strategically placed pavilions dedicated to specific industry sectors or geographic regions. 2011 National Hardware Show: May Attendees can take a quick break in these areas 10-12, Las Vegas Convention Center. or sit in on 20-minute Power Presentations. No. 26 on the TSE Gold 100. Reach Tim McGuinness, vice president, The show will be co-located this year trade expositions, at (646) 728-3466 or with the North American Retail Hardware [email protected] Association All-Industry Convention. Reed Exhibitions saw a 20% increase in Looking Ahead attendance in 2010 and had virtually sold identifies the people, products out its 2011 exhibit space before Spring. and places to keep your eye A number of major exhibitor brands are on in the days and weeks ahead as more news is about returning to the show along with more to unfold. Contact me with than 500 new exhibitors. Reach Ed Several, alerts and news in advance at group vice president and show manager, at (760) 630-9107 or handerson@ Hil Anderson tradeshowexecutive.com (203) 840-5932 or [email protected] s e n i o r e d i t o r www.TradeShowExecutive.com Trade Show Executive March 2011 11 FLASHES from the field

…Messe Frankfurt USA and …ON24 announced a the American Textile Machinery partnership with Cramer, Association (ATMA) agreed a digital marketing and to co-locate their respective events solutions agency, that trade shows in even-numbered will strengthen webcasting years beginning in 2012. offerings to ON24 clients. Messe Frankfurt’s Techtextil The partnership combined North America and American ON24’s technical prowess in Textile Machinery Exhibition the virtual trade show arena – International (ATME-I) with Cramer’s marketing and co-located in Atlanta last year. communications capabilities. ATME-I offers a broad range Both companies have of products for the textiles extensive experience with industry, while Techtextil is major corporate clients. Reach more vertical and oriented ON24 CMO Denise Persson to the technical textiles and Cut from the Same Cloth. Messe Frankfurt USA’s Techtextil will co-locate with at (415) 369-8000 or denise. nonwovens sector. Reach David ATME-I beginning in 2012. The biennial shows serve both vertical and horizontal [email protected]...……… Audrain, president of Messe audiences in the textiles industry. Frankfurt USA, at (770) 984- …The Philadelphia Eagles 8016 or david.audrain@usa. of the triennial CONEXPO- organizers. The Digital Events became the latest professional messefrankfurt.com………… CON/AGG was the top show in Strategist designation gives sports team offering its the 2009 Trade Show Executive show managers a rundown of venue for trade shows and …The Nielsen Company, Gold 100 with 2,281,843 the skills necessary to design similar events. The Eagles parent of Nielsen Expositions, net square feet and 143,650 and execute the virtual events said Lincoln Financial Field raised a hefty $1.89 billion in attendees. Reach Megan Tanel, that are becoming increasingly was open for everything a high-profile initial public vice president, exhibitions common as adjuncts to physical from weddings to exhibitions offering of stock in late January. and events, Association of events. The program will be and product launches. The The 71.4 million shares of Equipment Manufacturers, at formally announced in June at stadium, which includes common stock were priced at (414) 272-0943 or the PCMA Education Conference the 54,000 square foot SCA $23 per share and would net [email protected]…………… in Baltimore. Reach Michael Club, had been available the company $1.56 billion. An Doyle, executive director of only for a limited number accompanying bond sale added …Virtual Edge Institute Virtual Events Institute, at (925) of charity events per year another $240 million. The will launch a certification 600-1001 or since opening in 2003. Reach funds were earmarked to pay off program for digital events [email protected]…… Chief Marketing Officer outstanding debt. Reach David Tim McDermott at (215) Loechner, president, Nielsen 463-2500 or specialevents@ Expositions, at (646) 654-4500 lincolnfinancialfield.com…… or david.loechner@nielsen. com………………………… …International CTIA Wireless has shifted its dates to later …CONEXPO-CON/AGG is in the Spring to better take the latest trade show to join up advantage of Fourth Quarter with a program in Las Vegas retail cycles. The change takes that distributes discarded items effect next year when CTIA from trade shows to schools and Wireless 2012 takes place May other community programs. 8-10 in New Orleans. The CONEXPO-CON/AGG and 2011 event is March 22-24 IFPE 2011 will donate surplus in Orlando. Reach Robert items ranging from unused Mesirow, show director and vice bags to banners and signs to president of operations, CTIA Repurpose AMERICA right – The Wireless Association, at after the close of the March CTIA in May. CTIA Wireless is moving to a later Spring date. The 2012 show in (202) 736-3221 or rmesirow@ 22-26 event. The 2008 edition New Orleans will take place May 8-10. ctia.org………………………

12 March 2011 Trade Show Executive www.TradeShowExecutive.com …LIGHTFAIR International …Dutchess County Economic …Abu Dhabi is bringing its keynote Development Corp. (DCEDC) National Exhibitions speaker to the exhibit floor. in NY is helping its hometown Company used the AMC, Inc. established a business community compete recent IDEX 2011 space on the exhibit floor globally with a grant program trade show as a trial called Spotlight Lounge that helps offset exhibiting run for its new robot where presentations, awards costs. The Dutchess County guide. The 2011- ceremonies and receptions Industrial Development Reem robot motored will take place in the Agency recently awarded along the Abu Dhabi midst of the booths at the $1,100 to Lorex Industries National Exhibitions Pennsylvania Convention Inc. for their trip to a major Centre greeting Center. Attendees who semiconductor exhibition in VIP attendees by want to hear iconic lighting Taiwan. The program, which name and providing designer Ingo Maurer on launched in 1999, reimburses directions to specific To the Reception, Please. Reem the robot was May 18 will also have an qualified exhibitors up to booths and other available to provide directions and even escort opportunity before and after 50% of their costs for trade key locations. Reem’s attendees to booths at IDEX 2011 in Abu Dhabi. the presentation to peruse show participation. Reach software package the exhibits. Reach Managing DCEDC Director of Business includes facial recognition questions. Reach Michael Tracey, Director Rochelle Burt at Development Catherine capabilities and a direct video venue operations manager, at (404) 220-2218 or rburt@ Maloney at (845) 463-5415 or link to the help desk for +971 (0) 2 444 6900 or michael. americasmart.com...... [email protected]...... assistance with more-specific [email protected]......

www.TradeShowExecutive.com Trade Show Executive March 2011 13 trending & spending

Spike in Oil Prices and Food Costs Will Begin to Ripple Throughout the Economy and Trade Show Industry Darlene Gudea, Frank Chow, p r e s i d e n t c h i e f e c o n o m i s t By Darlene Gudea, p r e s i d e n t in keeping peace in the region. But the tide of Oceanside, CA – While the world watched unrest has swept into the Arab kingdom. the clamorous demonstrations and violent As a result of the recent success in Egypt, protests unfold in Tunisia, Egypt and Libya, a group of Saudi Islamists and activists have Trade Show Executive’s the U.S. economy quietly continued its upward announced a political party to challenge Trending & Spending Forecast momentum. The nation’s Gross Domestic the monarchy of King Abdullah, asking for Product (GDP) grew 2.8% on an annualized a voice in the state’s governance. So far, it is basis in the Fourth Quarter, the sixth straight just an act of protest since Saudi Arabia has Fig. I: TSE Forecast of quarter of economic expansion. Economic no elected parliament or parties, and public Net Square Feet of Exhibit Space activity in the manufacturing sector grew for dissent is banned by the monarchy, which 4.8% May the 18th month in a row and at the fastest rules in alliance with Sunni Muslim clerics. 5.2% 5.0% pace in more than six years. Unemployment But demonstrations are still growing. dropped to 9.0%, its lowest level since May “The spark for the turmoil was not oil, 2nd Quarter 2011 2009. Consumer confidence increased roughly but the surge in food prices that have nearly three percentage points and is now at a three- doubled since last June,” said Frank Chow, Fig. II: TSE Forecast of Number year high. Corporate earnings are not simply chief economist for Trade Show Executive of Exhibiting Organizations recovering, they are soaring. Early indications Media Group. The soaring prices made food are that profits for companies in the Standard unaffordable for the region’s poor as some 4.0% May & Poor’s 500 Index could reach an average earned only about $2 a day. Chow believes 4.0% 3.2% 27% when Q4 earnings figures are released the U.S. may be somewhat complicit for 2nd Quarter 2011 after Trade Show Executive goes to press. [See the higher prices. “Critics claim the Federal sidebar on page 16 for a complete look at the Reserve’s Quantitative Easing program has nation’s latest economic indicators.] exported inflation to the rest of the world,” Fig. IlI: TSE Forecast of However, that was then and this is now. he said. “Ever since August, when QE2 was Professional Attendance The news of the uptick in the economy was announced, prices have spiked for wheat, 4.2% May overwhelmed by the stunning events in corn, rice, sugar, oats, gold, silver, palladium North Africa. The success of the uprisings and rare earth metals,” Chow said. “Likewise, 3.8% 2.5% prompted the call for regime change to spread the U.S. policy to mandate corn for ethanol 2nd Quarter 2011 throughout The Middle East. How will these production has created a shortage of corn uprisings impact the U.S. economy? worldwide, pushing prices higher.” Fig. lV: TSE Annual Forecast Chow said you can count on prices of Revenue Game-Changing Situation to continue climbing due to the growing What worries most analysts is the spread demand for food and numerous unusual 5.6% of unrest to larger oil-producing countries. supply disruptions. The emerging markets, Year Ending December 2011 At first, the turmoil was confined to nations especially China and “their hunger for new such as Tunisia, Yemen and Egypt whose and better-quality food, means demand is economies are not dominated by oil. Now, growing, not slowing,” said Kevin Kerr, editor How Trade Show Executive magazine’s the rumblings have spread to oil-rich Algeria, of Kerr Commodities Watch. The world has Trending & Spending was compiled Iran, Libya, Bahrain and Saudi Arabia. Most seen recent droughts in Australia, Ukraine, Trade Show Executive Magazine’s Trending & Spending Forecast of the developed world’s response to the Europe and Russia; freak snow storms in aggregates information from numerous sources: government and business reports; interviews with industry experts and econo- overthrow of Egypt’s President Mubarak has China; as well as floods in Australia, Brazil mists; and the TSE monthly poll of its 20-member Economic been designed to prevent unrest in the Gulf and the U.S. As a result, the U.S. Department Forecasting Board. Unbiased, reliable data—whether positive or region, especially Saudi Arabia, the world’s of Agriculture slashed its 2011 forecasts negative—is the foundation of solid business planning. top oil-exporting country and a key U.S. ally for domestic and international supply of Continued on page 16

14 March 2011 Trade Show Executive www.TradeShowExecutive.com 814-14 Welcome AdF TSE_8.375x10.875 1/28/11 4:00 PM Page 1

Welcome to the

attitude.

When you bring your show to Rosemont, Illinois, you may notice employees around town wearing a pin that says, Can Do. It’s an attitude that is shared by every member of our hospitality community because they are committed to helping you put on the best show possible. From the professionals on the convention floor to our local partners, Rosemont is a destination where every need is met and every request is answered with Can Do.

TheCanDoAttitude.com Trade Show Executive’s Continued on from page 14 Trending & Spending Forecast various crops and grain. “People will put Inflation Has Arrived Fig. V: Sector Performance up with many things, but not being able Even before the unrest, rising commodity Best Performing Sectors to eat or feed their children is usually the prices were pushing U.S. inflation higher, • Apparel • Security tipping point,” said Kerr. It’s no wonder Chow pointed out. Over the past year, • Business Services • Technology that desperate demonstrators took to the producer prices were up a hefty 4%, while the • Hospitality • Transportation streets blaming oppressive regimes for their core rate was up just 1.3%. In the same period, • Medical economic plight. consumer prices were up too. The December The outcome of the unrest is still headline Consumer Price Index (CPI) rose Mixed Performance • Communications • Government uncertain. Many of the countries held a 0.5%, the largest monthly gain since July 2009, • Entertainment • Retail hard line against Islamic extremists but entirely on a 4.6% jump in energy prices. • Food promoted oppressive policies, especially For January, the CPI rose another 0.4% with toward the poor. “The uprisings seem to be core inflation at 0.2% — again more than Sectors under pressure pro-democracy uprisings, but could provide expected, Chow noted. “Economists tend to • Automotive • Housing an opportunity for radical Islamic groups focus more on core inflation, which excludes • Construction • Manufacturing • Home Furnishings to gain more power, such as the Muslim volatile food and energy prices. But when the Brotherhood in Egypt and Bahrain,” said difference becomes so great as to threaten economic indicators Chow. “If this were to happen, then tensions the economic recovery, then policies related Consumer Confidenceincreased nearly six points in with Israel will escalate dramatically, to energy, drilling and food production January to 70.4, reflecting the eighth straight monthly gain. Consumer confidence is now at a particularly along the Gaza strip. In the should be re-evaluated to offset the potential three-year high due to growing optimism about the long term, such instability will drive energy damage,” Chow said. short-term future. and food prices higher. At some point, if Corporate earnings are not simply recovering, they are unabated, countries will eventually hoard Deficits and Mounting Debt soaring. Early indications suggest that profits for commodities and uncertainty will drive Inflationary pressures have come at a companies in the Standard & Poor’s 500 Index could market prices even higher,” Chow warned. time when the U.S. is facing unprecedented exceed 27% when Q4 earnings figures are released And some analysts believe the winds of deficits and mounting debt. The new Congress after Trade Show Executive goes to press. Gross Domestic Product for Q4 was revised downward change will gust, not only in the Arab world, is struggling to agree on how to reign in to a 2.8% annualized growth from the advance but possibly in China and other countries spending without sending the economy back estimate of 3.2%. However, GDP is still marginally as well. into recession. As we go to press, the standoff healthier than the 2.6% in Q3. It was the sixth straight over the budget repair bill and collective quarter that the economy expanded. Unrest in The Middle East Has Repercussions bargaining rights for public workers in Housing Starts rebounded in January as production for Trade Shows Wisconsin is spreading to other states in the increased from 520,000 starts in December to “The Middle East unrest may soon Midwest. 596,000 in January. Industrial Production decreased (0.1)% in January 2011 have significant implications for the fragile after rising 1.2% in December. U.S. economic recovery and the trade Unfortunate Timing Core Inflation, which omits volatile food and energy show industry as well,” Chow pointed out. All together, the events of the past month prices, remained low at 0.2% in January. However, the “Skyrocketing energy and food costs could have created a sense of nervousness and Consumer Price Index (CPI) rose 0.5% in December, hamper tourism and travel. Corporate uncertainty among consumers and a pullback mainly from increased energy prices. profits would be squeezed as operational just at a time when they were beginning to Interest Rates (short term) remained near 0% in February. costs increase. This may result in trade show spend and shift the economic recovery into Jobs were expected to increase by 149,000 in January, according to estimates by economists, but participation being compromised along with higher gear. Trade Show Executive will continue rose by only 36,000. Weather played a large role in profitability.” As we go to press, the average to monitor unfolding economic and political the disappointing numbers. price for a gallon of gasoline was $3.35 developments worldwide to provide an early The Leading Economic Index, a weighted gauge of nationwide. Chow said some economists alert for trade show executives as we navigate 10 economic indicators, rose only 0.1% in January, are now forecasting gas prices of $5 a gallon through the unpredictable year ahead. following two large gains. by year’s end. Surcharges for drayage and Economic activity in the Manufacturing sector reached shipping are expected to be levied if gas 60.8 in January, growing at the fastest pace in more than six years. It was the 18th consecutive month of prices continue to skyrocket. T&S Panel On the Road Again growth for the U.S. manufacturing industry, according Many members of Trade Show Meet the members of Trade Show to the ISM Manufacturing Index. Executive’s Exposition Forecasting Board Executive’s Exposition Forecasting Retail Sales grew a weak 0.3% in January, but it was have lowered their forecasts for full-year Board as they bring you up-to-date the seventh consecutive monthly gain. performance compared to their optimism in forecasts and trends at: Unemployment unexpectedly dropped to 9.0%, its recent months [See sidebar on page 14 and n IAEE/Washington DC chapter, lowest level since May 2009. their commentary on pages 18 and 19]. May 13, 2011, Washington, DC

16 March 2011 Trade Show Executive www.TradeShowExecutive.com 611M03TSE trending & spending

An Insider’s Perspective How is the economy impacting the exposition industry? This month, seven industry experts give you projections and early warning signs based on registration patterns, exhibit space commitments, long- and short-term bookings, and discussions with peers and customers. Together with the rest of Trade Show Executive’s Exposition Forecasting Board, they have insider knowledge about the true performance of the majority of U.S. trade shows. Darlene Gudea, Frank Chow, Chris brown, And just like economists, they don’t always agree. Their President, Chief Economist, Executive VP, Convention & diverse opinions, however, provide valuable insights to help you Trade Show Executive Media Group Trade Show Executive Business Operations, NAB formulate your plans.

Consumer Confidence Up but Tentative “Consumer behavior drives the retail markets, and while we’ve seen some confidence returning, it remains fragile. As for the distribution channels, we are seeing some demand returning with suppliers looking for Nancy Walsh, James Rooney, Gregg Caren, Alan Steel, expanded opportunities in niche markets with Executive Vice President, Executive Director, Senior Vice President President, GLM active communities.” Reed Exhibitions Massachusetts Convention of Strategic Business Center Authority Development, SMG

Turmoil in The Middle East and Domestically Will Reverberate to Trade Shows “The beginning of the year is turning out to be strong enough to carry some Gary sain, joe popolo, Tom Caridi, weakness that is likely to emerge later in President & CEO, Orlando/ CEO, CFO, Aaron Bludworth, the year. Absent major geopolitical unrest, Orange County Convention Freeman Questex Media Group Chief Operating Officer, domestic political factors and concerns & Visitors Bureau, Inc. Fern Exposition & about potential future economic weakness, Event Services the recovery would be having a much more significant impact than it is. The events in Tunisia, Egypt, Libya, and other countries in The Middle East and International Africa will impact travel and budgets throughout the remainder Participation to Boost of the year. Domestic turmoil over municipal and state budgets, Trade Shows such as recent activity in Wisconsin and Ohio (and spreading) “Strong attendance from will be disruptive. Business is generally ready to go but there is international markets along with still a drag from the continuing impacts of the recession and new companies looking for sales barriers created by the emerging factors outlined above.” Chris Meyer, opportunities will accelerate trade VP, Convention Sales, show growth.” Las Vegas Convention and Visitors Authority

18 March 2011 Trade Show Executive www.TradeShowExecutive.com Create a New Performance Benchmark – for Virtual Attendees “A slow but steady rise in event performance has now been evident for nearly nine months. And that welcome sign of recovery was reinforced with superb performances among a number of sector-leading January events. However, across sector lines, one of the core event performance benchmarks may have begun a predictable journey that will need to be addressed Jack Chalden, as events mature and extend their reach. Net square feet and Associate, exhibitor counts continue to accurately mirror event performance The Augusta Group and stability. However, the traditional reliance upon the number Terence Donnelly, Tim McGill, of on-site attendees may increasingly fall short of the actual VP, Trade Show Markets, CEO, reach and influence of the event. Certainly the economy and budget limitations Experient Hargrove Inc. have taken a toll on body count at some shows. But some recent reports of on-site participation, coupled with the functional maturation and implementation of virtual event extensions, alter the old model. Going forward, this performance benchmark needs to be addressed. The strength of the face-to-face experience is certainly not at risk. Indeed, its reach and impact is just getting stronger.”

Strong Finish for Q1 “Final results from January indicate the number of exhibiting companies was up 7% and exhibitor revenue climbed 8%. Compared to January 2010, these numbers reflect a very significant increase in both categories. Thus far, February numbers support sustained growth that will contribute Pat Fallon, to a strong finish for Q1, above projections. VP of Business Development, Skip Cox, Doug Ducate, Colette O’Donnell, “But trade shows face a new challenge: CompuSystems, Inc. President & CEO, President & CEO, Group Controller, volatility in oil prices, which topped $100 a Exhibit Surveys Center for Exhibition Advanstar barrel on February 23 and then retreated to $97 a barrel on February Industry Research (CEIR) Communications, Inc. 28 after Saudi Arabia offered to increase production. Higher fuel prices mean higher travel costs as well as a higher cost of product. Trade show exhibitors and attendees make spending decisions based on expectations. The volatility in oil prices could spur them to Solid Attendance delay some decisions until there is more certainty.” Growth “The improvements continue! The first half of Q1 shows an uptick of Modest Increases Across the Board +6% in attendees in all “After surveying our venues, Global Spectrum Doug levinson, three categories (for-profits, is seeing a slight resurgence in some of the smaller President & CEO, medical associations and and mid-sized trade shows as the economy starts to Convention Data Services nonmedical associations). recover. While show managers are still cautious, they Regarding exhibitor counts, are starting to book again. From what we are hearing, for-profits reflect a year-to-year change of +5%, shura linDgren- the attending companies are starting to buy inventory and medical and nonmedical associations garnett, further out as the end-users are starting to buy reflect a +3% improvement. However, exhibitors Regional Vice President, product. Overall, we are projecting modest increases continue to be very conservative in their buying Global Spectrum in attendance, revenues and net square footage.” patterns.”

www.TradeShowExecutive.com Trade Show Executive March 2011 19 NET SQUARE FEET EXHIBITORS 10% 10%

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(15)% (15)% -15 -15 (15)% (15)% (20)% (20)% R Y R Y FEB MARAP MA JUN JUL AUG SEP OCT NOV DEC JAN FEB MARAP MA JUN JUL AUG SEP OCT NOV DEC JAN Mega Shows Get 2011 Off to a Solid Start 2010 2011 2010 2011 -20 O ‘09 N ‘09 D ‘09 J ‘10 F ‘10 M ‘10 A '10 M ’10 J '10 -20 (20)% (20)% O ‘09 N ‘09 D ‘09 J ‘10 F ‘10 M ‘10 A '10 M ’10 J '10 By Darlene Gudea, p r e s i d e n t Y R Y APNETR MA SQUAREJUN JUL AUG SEFEETP OCT NOV DEC AP MAEXHIBITORSJUN JUL AUG SEP OCT NOV DEC Carol Andrews, e d i t o r -a t -l a r g e Trade Show Executive Dashboard of Monthly Trade Show Metrics2010 2010 Dana Myers, m a n a g i n g e d i t o r CONSOLIDATED CONSOLIDATED s e n i o r e d i t o r MONTHLY OVERVIEW ATTENDEES QQUARTERLY OVERVIEW Hil Anderson, 10% 10% 10% 10% 10% 10% 10% QUARTERLY OVERVIEW Oceanside, CA – January was a 10% 10% 10% 5% NSF “gold” month for the trade show industry5% 5% 5% 5% NSF 5 5% 5% 5% 5 with the numbers for the Trade Show Exhibitors 5% 5% 0% Exhibitors Executive (TSE) Dashboard of Monthly 0% 0% 0% 0% Attendees 0% Attendees 0 0 Trade Show Metrics being bolstered by a 0% 0% 0% 0% (5)% (5)% (5)% (5)% (5)% large contingent of exhibitions from the (5)%

TSE Gold 100 rankings. (5)% (5)% -5 (10)% -5 Led by double-digit increases (10)% (10)% (10)% (10)% (5)% (10)% (5)% and record performance at the 2011 (10)% (10)% (15)% (15)% (15)% -10 (15)% (15)% (15)% -10 International Consumer Electronics Show (10)% (10)%

(CES), exhibit space in January was up (20)% (20)%(15)% (20)% (20)%(15)% (20)% R Y Y Y R Y (20)% R MAY RAP MA JUL AUG SEP NOV DEC JAN FEB MARAPFER MAB MAJUNRAPJURLMAAUGJUNSEPJUOCTL AUNOVG SEDECP OCTJANOVN DEC JAFENB MARAP MA JUN JUL AUG SEP OCT NOV DEC JAN 5.2% over January 2010 for the 28 shows FEB MARAPFEMAB JUN JUL AUGJUNSEP OCT NOV DECOCTJAN -15 2010 2010 2011 2011 2010 2010 2011 2011 2010 2011 Q1 2010 Q2 2010 Q3 2010 Q4 2010 -15 surveyed for the Dashboard. The number(20) % (20)% (15)% (15)% Y Y JAN FENETB MAR APSQUARERNETMA JUN SQUAREJU LFEETAUG SEP OCT FEETNOV DEC JAN FEB MAEXHIBITORSRAPR MA JUNEXHIBITORSJUL AUG SEP OCT NOV DEC ATTENDEES of exhibitors was up 3.6% and attendance 2010 2010 © 2011, Trade Show Executive magazine, Oceanside, CA (760) 630-9105. -20 increased 3.7%. NET SQUARE FEET EXHIBITORS O ‘09 N ‘09 D ‘09 J ‘10 F ‘10 M ‘10 A '10 M ’10 J '10 -20 (20)% (20)% Q4 Q1 Q2 Y CONSOLIDATEDCONSOLIDATED APR MA JUN JUL AUG SEP OCT NOV DEC Q1 2010 Q2 2010 Q3 2010 Q4 2010 The across-the-board growth marked January Jump. Metrics 2010 10% 10% QUARTERLQUARTERLY OVERVIEWY OVERVIEW the sixth consecutive month that the remained on the upswing in the 10% CONSOLIDATED10% first month of 2011 with a large 10% NSF Dashboard metrics have been on the 5% 5% QUARTERLY OVERVIEW NSF CONSOLIDATED number of major shows in key 10% upswing amid slow but steady economic 5% 5% ANNUAL OVERVIEW: 2010 industry segments. The 5.2% Exhibitors Exhibitors 5% NSF CONSOLIDATED growth. Only three shows reported 0% Attendees 0% increase in exhibit space over 5% Attendees ANNUAL OVERVIEW: 2010 0% 0% declines in all three categories, while 18 of January 2010 contrasted with an Exhibitors 0% Attendees (5)% (5)%industry-wide decline for the year. NET SQUARE FEET the 28 had either increases or were steady 0% (5)% (5)% in all three. Two of the three shows that (2.7)% (5)% (5)% experienced declines were in the building(10)% and(10)% on the Gold 100 last (10)% (10)% EXHIBITORS construction sector, still facing considerable year. The Consumer (10)% (10)% 0.8% fallout from the weak housing market. (15)% (15)% Electronics Association (15)% (15)% The adjusted totals for the 28 shows, reported 1,656,000 nsf of ATTENDEES (20)%(15)% (20)% (15)% excluding outliers, were 10,337,469 net square RexhibitY R space,Y up 14.8% (20)% (20)% FEB MARAPFEMAB MAJUNRAPJULMAAUGJUNSEPJUOCTL AUNOVG SEDECP OCTJANOVN DEC JAN 2.3% 2010 2010 2011 2011 Q1 2010 Q1 Q22010 2010 Q2 Q32010 2010 Q3 Q42010 2010 Q4 2010 feet (nsf), 23,966 exhibitors and 1,517,543(20)% from 2010. Attendance R Y (20)% JAN FEB MARATAP TENDEESMA JUNATJULTENDEESAUG SEP OCT NOV DEC attendees. increased2010 18.3% to Q1 2010 Q2 2010 Q3 2010 Q4 2010 The adjusted averages worked out 149,000,ATTENDEES and the number © 2011, Trade Show Executive magazine, Oceanside, CA (760) 630-9105. to 369,195 nsf per show, along with 856 of exhibitors grew 12% exhibitors and 56,205 attendees. to 2,800. “The CES was The adjusted averages for January were a phenomenal worldwide event,” said Gary a 48.3% surge in attendance and 22.4% CONSOLIDATEDCONSOLIDATED particularly impressive thanks to a large ANNUALANNUAL OVERVIEW:Shapiro, OVERVIEW: CEA 2010 president 2010 and CEO. “This increase in the number of exhibitors. The number of big shows. There were 17 shows CONSOLIDATEDin global technology gathering featured more American Farm Bureau’s annual meeting was January that made it to the most recent GoldANNUAL innovation, OVERVIEW: more2010 news, more social media held in conjunction with the show. 100 rankings of largest U.S. trade shows. buzz and more international attendance than • American Bus Marketplace. The move A total of eight Dashboard shows topped any other show in CES history.” to Philadelphia saw exhibit space increase 500,000 nsf of exhibit space, and 22 of the 28 33.3% to 200,000 nsf. There was no change shows surveyed were 100,000 nsf or larger. Growth Leaders: in the number of exhibitors and attendance Other significant shows in January dipped (2.9)%. CES: The Biggest Gets Bigger included: • Las Vegas Market – Winter. There The largest event of the month was the • AG CONNECT Expo. The Association was higher buyer attendance at the World International Consumer Electronics Show of Equipment Manufacturers grew their Market Center in Las Vegas, although (CES) in Las Vegas, which ranked No. 1 exhibit space in Atlanta 4%, but there was overall attendance was unchanged at 50,000.

20 March 2011 Trade Show Executive www.TradeShowExecutive.com Exhibit space grew 14% to 738,742 nsf and the number of exhibitors increased 12.9% to 445. • The NAMM Show. The Anaheim event for the musical instrument industry saw a 5.4% increase in exhibit space to 503,697 nsf and a 3% increase in attendance and exhibitors. There were 247 new exhibitors. The show included a new pavilion for gaming and mobile applications. • New York International Gift Fair – January. Despite bad weather in New York, GLM increased exhibit space at the Gift Fair 2.4% to 534,125 nsf and exhibitors 3.7% to 2,800. Attendance held steady. • SURFACES. Co-locating with StonExpo/Maromacc Americas paid off for Hanley Wood Exhibitions with an impressive 17.5% gain in exhibit space and 22.7% jump Leading the Way. The year began with in the number of exhibitors. Attendance a bang at the International Consumer figures were not immediately available, but Electronics Show with double-digit Hanley Wood called the show one of the growth in all three metrics and 1.65 million nsf of exhibit space. largest construction-related shows in the U.S.

Speaking of Construction by net square feet produced in Two key shows in the construction January. The CEA was followed industry continued to tread water while the by Reed Exhibitions with the PGA housing industry gets back on its feet. Merchandise Show and the SHOT The International Builders Show was Show. Hanley Wood followed with down (2)% in exhibit space and (14.4)% in SURFACES and World of Concrete. attendance. World of Concrete’s exhibit space The leading industry sectors fell (11.8)% but the show still spanned an in January were sporting goods Bumper Crop Crowd. If it seemed like the aisles at AG CONNECT impressive 520,950 nsf. and recreation, followed by Expo were more crowded than last year it was because, while Organizers of both events reported building and construction, and exhibit space grew 4%, attendance soared 48.3%. higher-quality attendees on the show floor. transportation. will be reviewed in the next Dashboard. They Crowded Strip Next Month include the ASD/AMD Trade Show Las Vegas, January was also a banner month for February 2011 was noted for its blizzards the American International Toy Fair and the Las Vegas. The city hosted seven Dashboard and another flurry of Gold 100 shows that HIMSS Annual Conference & Exhibition. shows in January, all of which were large enough to be listed on the Gold 100 rankings. Atlanta hosted three Dashboard Methodology Survey questionnaires were sent to the show’s value to the industry it serves. The TSE events, including one on the Gold 100, the organizers of shows held in January as listed in Dashboard still provides the traditional metrics International Poultry Expo and International TSE’s ZOOM Trade Show Locator and Gold of show growth but also lists other significant Feed Expo. The show reported exhibit space 100 directory. All responses were cross- characteristics and accomplishments such as up 14.6% from last year to 319,542 nsf. checked by TSE editors for discrepancies. quality of attendees, international attendance, Orlando hosted three shows featured on the The Trade Show Executive Dashboard sales transactions and conference and spon- was created to give show organizers and sorship growth. Dashboard and the Gold 100. CEOs a fast read on trade show performance Trade Show Executive’s next Dashboard at a time when up-to-date, quality information will cover the month of February and will be Leader Board is paramount to making decisions in today’s published in both the April issue and online. The CES put the Consumer Electronics business world. We recognize that simple sta- We are grateful to the organizers who Association at the top of the leading show tistics don’t tell the full story about a show, and shared both quantitative and qualitative data. year-over-year growth is not the key factor in a management organizations when ranked www.TradeShowExecutive.com Trade Show Executive March 2011 21 Trade Show Executive Dashboard of MONTHLY TRADE SHOW METRICS: JANUARY 2011 By Carol Andrews, EDITOR-AT-LARGE

TOP TOP GROWTH TOP INDUSTRY BENCHMARKS: FORECASTED MANAGEMENTS CITIES LEADERS SECTORS AVERAGE GROWTH GROWTH

• Consumer Electronics • Las Vegas • AG CONECT Expo • Sporting Goods & • Net sf: 5.2% • Net sf: 4.5% Association • Atlanta • American Bus Recreation • Exhibitors: 3.6% • Exhibitors: 3.5% • Reed Exhibitions • Orlando Marketplace • Building & Construction • Attendees: 3.7% • Attendees: 5.2% • Hanley Wood Exhibitions • SURFACES • Transportation

Show Site Net SF of ExhibitS exhibitorS total Attendance qualitative data

Show Information 2011/2010 2011/2010 Variance 2011/2010 Variance 2011/2010 Variance 2011 vs. 2010

AFCA Convention Dallas 45,000 (40.0)% 183 (16.8)% 6,658 11.0% The AFCA Convention served as the culmination American Football Coaches Association Orlando 75,000 220 6,000 of the football season for the more than 6,000 www.afca.com coaches who attended. A Professional Development Series included lectures and seminars aimed at promoting professional and personal growth among football coaches.

AG CONNECT Expo Atlanta 174,500 4.0% 382 22.4% 11,500 48.3% Widespread industry support included more Association of Equipment Manufacturers Orlando 167,800 312 7,756 than 35 sponsoring and supporting industry (AEM) organizations. The American Farm Bureau www.aem.org Federation held its annual meeting in Atlanta and AFBF’s trade show pavilion was in the same exhibit hall as AG CONNECT. There were registrants from more than 60 countries and nine of the 10 Canadian provinces. The event also attracted high-profile newsmakers.

AHR Expo: International Las Vegas 379,160 7.1% 1,937 6.3% 54,562 est. 21.5% The 2011 show was the largest AHR Expo in Air-Conditioning, Heating, Orlando 354,013 1,822 44,896 the West, and the third largest in the history of Refrigerating Exposition the 80-year-old show. Growth is attributed to an International Exposition Company improving economy and the Las Vegas location. www.ahrexpo.com There were 200 first-time exhibitors and nearly 400 international companies from 31 countries.

American Bus Marketplace Philadelphia 200,000 33.3% 200 No change 3,400 (2.9)% In addition to 40 education seminars and more American Bus Association Oxon Hill, MD 150,000 200 3,500 than a dozen networking events, there were an www.buses.org estimated 100,000 seven-minute face-to-face business appointments.

ATA Trade Show Indianapolis 167,550 8.6% 513 7.1% 8,180 16.1% The show, which is designed to promote commerce Archery Trade Association Columbus, OH 154,320 479 7,043 within the archery and bowhunting industry, www.archerytrade.org gave the industry a first look at the new bowhunting, archery and other outdoor gear for the upcoming season.

Atlanta Boat Show Atlanta 300,000 No change 170 (2.9)% 24,200 1.7% Highlights of the show included expositions of National Marine Atlanta 300,000 175 23,800 extreme boarding tricks and stunts, sailing Manufacturers Association seminars, the debut of a new wakeboarding www.atlantaboatshow.com video and the Affordability Pavilion.

22 March 2011 Trade Show Executive www.TradeShowExecutive.com

Sponsored by

Continued from page 22 Trade Show Executive Dashboard January 2011

Show Site Net SF of ExhibitS exhibitorS total Attendance qualitative data

Show Information 2011/2010 2011/2010 Variance 2011/2010 Variance 2011/2010 Variance 2011 vs. 2010

Florida RV Super Show Tampa 771,279 9.1% 401 (7.2)% 5,790 (3.0)% Exhibitors, including every major RV manufacturer, Florida RV Trade Association Tampa 706,794 432 5,970 described buyer interest as high. www.frvta.org

International Builders’ Show Orlando 488,200 (2.0)% 1,136 (5.7)% 47,239 (14.4)% While show numbers were down, there were National Association of Home Builders Las Vegas 498,026 1,205 55,212 224 education sessions compared to 175 in www.nahb.org or 2010. The show’s Green Day, on January 13, www.buildershow.com celebrated advances in sustainable design and construction as well as new products and materials.

International Consumer Las Vegas 1,656,000 14.8% 2,800 12.0% 149,000 est. 18.3% The 2011 show set several new records, including Electronics Show® Las Vegas 1,442,000 2,500 (pre-audited) 30,000 international attendees and more than Consumer Electronics Association 126,000 80 international delegations. The conference www.cesweb.org program offered more than 250 sessions featuring 900 speakers. The 2012 International CES iLounge® Pavilion, featuring 50,000 nsf of exhibit space, sold out in less than two hours during the CES exhibitor space selection. The pavilion showcased a record-setting display of accessories and software for Apple’s iPad, iPhone, iPod and Macintosh platforms.

International Poultry Expo Atlanta 319,542 14.6% 903 12.2% 20,742 9.8% The show broke records in booth sales revenue and International Feed Expo Atlanta 278,750 805 18,896 and total show revenue; international attendance U.S. Poultry & Egg Association increased 13%, including more participation www.internationalpoultryexposition.org from Latin America; domestic attendance increased 9%; the show drew 177 international exhibitors and 219 exhibitors who had not participated in 2010. Several educational programs were converted to paid programs.

LabAutomation Palm Springs, CA 44,450 5.7% 241 3.4% 4,407 7.1% There were 40 first-time exhibitors and 40 new Association for Laboratory Automation Palm Springs, CA 42,050 233 4,113 products launched. Attendees came from 37 www.labautomation.com countries, and special sessions focused on budgeting for equipment and facilities, using green laboratory products and exploring the future of laboratory automation.

Las Vegas Market – Winter Las Vegas 738,742 14.0% 445 12.9% 50,000 No change Overall buyer attendance was up, including a World Market Center Las Vegas Las Vegas 647,749 394 50,000 significant increase in international buyers and www.lasvegasmarket.com designer attendees. There were 150 new-to- market exhibitors.

The NAMM Show Anaheim 503,697 5.4% 1,417 3.2% 90,114 2.9% There were 247 new exhibitors, and international National Association of Music Anaheim 477,836 1,373 87,569 registration was up 2% over last year. A new App Merchants and Gaming Pavilion welcomed the growing www.namm.org market of high-tech music-making product companies.

NASFT Winter Fancy San Francisco 198,650 8.0% 1,400 7.7% 17,519 4.4% There were 140 first-time exhibitors, and 120 Food Show San Francisco 184,000 1,300 16,780 exhibitors participated in a pavilion devoted to National Associations for the Specialty natural and organic products. Exhibitors Food Trade San Francisco represented more than 35 countries and www.specialtyfood.com regions. New pavilions showcased products from around the world. At the end of the show, exhibitors donated remaining food to Bay Area anti-hunger programs.

24 March 2011 Trade Show Executive www.TradeShowExecutive.com Sponsored by

Trade Show Executive Dashboard January 2011

Show Site Net SF of ExhibitS exhibitorS total Attendance qualitative data

Show Information 2011/2010 2011/2010 Variance 2011/2010 Variance 2011/2010 Variance 2011 vs. 2010

New York International New York 534,125 2.4% 2,800 3.7% 51,152 0.5% There were 417 new exhibitors; 15% growth in Gift Fair – January New York 521,642 2,700 50,896 the “Baby & Child” division: and 10% growth in GLM, a division of dmg :: events “New York’s Newest” division. www.nyigf.com

North American International Detroit 649,063 No change 157 7.5% 735,370 3.0% There were 34 press conferences and 5,500 Auto Show Detroit 649,063 146 714,137 international media representatives from 60 Detroit Auto Dealers Association countries. The show featured 33 worldwide www.naias.com vehicle introductions and 20 North American vehicle introductions. More than 21,000 visitors attended the two-day Industry Preview compared to 16,000 who attended in 2010. Also, $2.6 million was raised at a black-tie gala to benefit local children’s charities.

Outdoor Retailer Salt Lake City, UT 359,541 5.6% 844 9.2% 19,956 18.7% New and expanded show programs included Winter Market Salt Lake City, UT 340,521 773 16,819 “All Mountain Demo,” winter sport product Nielsen Expositions previews and hands-on gear testing; OR Rocks!, www.outdoorretailer.com which connected attendees with musical, theatrical and cultural events running concu- rently with the show; and a special area on the show floor to promote the new OR Online HUB, which allowed exhibitors to interact with qualified retailers before, during and after the show.

PGA Merchandise Show Orlando 316,000 7.0% 881 9.2% 41,824 3.5% There was increased participation in the show Reed Exhibitions Orlando 295,352 807 40,410 across all segments and an uptick in business www.pgashow.com conducted. PGA professionals and industry executives from every U.S. state and 88 countries attended. PGA professional attendance was up 7%.

The PPAI Expo Las Vegas 330,600 0.5% 1,447 3.3% 20,315 6.5% The show had the highest number of professional Promotional Products Las Vegas 329,100 1,401 19,069 attendees since 2008. Product pavilions Association International included “New Products,” “Made in the USA” www.theppaiexpo.com and “Green Products.”

Rocky Mountain Denver 50,000 No change 275 No change 7,163 (11.7)% New this year was a three-day course, Dawson Dental Convention Denver 50,000 275 8,114 Academy: Achieving Predictable Esthetic Metropolitan Denver Dental Society Results, with a special discounted rate that www.rmdconline.com included the show registration fee. Also, there were three new Learning Lab topics.

SCCM Critical Care Congress San Diego 30,300 3.1% 151 2.7% 6,180 3.1% The 2011 congress was attended by more than Society of Critical Care Medicine Miami 29,400 147 5,996 6,000 nurses, pharmacists, physicians, respiratory www.sccm.org therapists and other providers from around the world.

SHOT Show Las Vegas 630,000 (8.6)% 1,600 (11.3)% 57,390 (1.8)% In spite of the sluggish economy, the show Reed Exhibitions Las Vegas 689,625 1,803 58,444 exceeded expectations by setting records for www.shotshow.com buyer attendance (31,769 buyers) and media attendance (2,074 press representatives). In overall attendance, the show was the third largest ever behind the 2008 and 2010 events.

Continued on page 26

www.TradeShowExecutive.com Trade Show Executive March 2011 25 Sponsored by

Continued from page 25 Trade Show Executive Dashboard January 2011

Show Site Net SF of ExhibitS exhibitorS total Attendance qualitative data

Show Information 2011/2010 2011/2010 Variance 2011/2010 Variance 2011/2010 Variance 2011 vs. 2010

SIA Snow Show Denver 322,160 3.4% 458 (1.1)% 19,000 est. (1.2)% There were a record 1,750 buyers at the Snow Sports Industries America Denver 311,650 463 19,228 show, and the SIA On-Snow Demo/Ski-Ride www.siasnowshow.org Fest following the show was again an opportunity for snow sports retailers and media to test the gear and accessories they previewed at the show.

Surf Expo Orlando 220,000 7.8% 856 4.8% 12,032 (2.3)% Exhibitors reported that they were pleased Surf Expo, a division of dmg :: events Orlando 204,050 817 12,320 with the retailer turnout at the show. www.surfexpo.com Attendance was down slightly but the quality of attendees was higher.

SURFACES co-located with Las Vegas 332,060 CU* 763 CU* N/A CU* * Comparison unavailable due to first-time StonExpo/Marmomacc Las Vegas 282,675 622 25,107 co-location in 2011. This was the first year Americas that SURFACES and StonExpo/Marmomacc Hanley Wood Exhibitions Americas co-located to create one of the www.surfaces.com largest residential and commercial construction-related industry events nationwide. The New Product Showcase featured more than 25 new products.

Texworld USA New York 17,900 4.7% 147 6.5% 3,187 11.7% The show drew a record-breaking attendance. Messe Frankfurt, Inc. New York 17,100 138 2,853 Exhibitors came from 13 countries, and there www.usa.messefrankfurt.com was increased representation from India and Turkey.

Wisconsin State Milwaukee 38,000 No change 287 0.3% 2,109 2.7% Since 2008, attendance has increased each Education Convention Milwaukee 38,000 286 2,054 year. At the 2011 show, 97% of Wisconsin Wisconsin Association of school districts were represented. School Boards www.wasb.org

World of Concrete Las Vegas 520,950 (11.8)% 1,172 (10.4)% 48,554 (11.9)% Although show numbers were down, more Hanley Wood Exhibitions Las Vegas 590,466 1,308 55,108 attendees had purchasing authority than in www.worldofconcrete.com past years. New this year was the Concrete Surfaces & Decorative Pavilion. Show events included a bricklayer competition and an “SIA Scaffolding Safety Challenge,” among others.

Dashboard Analysis: Net SF of ExhibitS exhibitorS total attendance Total: 10,337,469 23,966 1,517,543 (Sum of all figures submitted by show management) 9,826,982 23,136 1,488,090 COMING UP NEXT MONTH: Adjusted Total: 10,337,469 23,966 1,517,543 (Excludes outliers and shows in which an apples-to-apples 9,826,982 23,136 1,462,983 comparison is not possible) A review of shows held in February 2011 Averages: 369,195 856 56,205 (Based on Adjusted Totals) 350,964 826 54,185

Percentage of Growth: 5.2% 3.6% 3.7% (Based on Adjusted Totals)

26 March 2011 Trade Show Executive www.TradeShowExecutive.com Census of the Exhibition Industry, 2011 Edition

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STATe/ProvinCe AnAlySiS regionAl CoMPAriSonS individual State and Province pages identify: regions listed and ranked according to: • Total number of events • Number of events • Square footage • Events over 100,000 feet • Hotel usage • Events in various venues • Venue distribution • Total Net Square Feet • Events by month • Events under 25,000 feet • Number of B2B and B2C exhibitions • Events by month, etc.

ComprEHENSiVE STaTiSTiCS Complete, aggregate exhibition industry data, broken down and displayed for quick and easy reference. Complete this form and fax to +1 (972) 692-6020 or send to the address below. PRICE QUANTITY TOTAL DUE retail: $495 / member: $395 grand Total: name: Company: Address: City: State: Zip: Country: Telephone: Fax: e-mail: Charge My: viSA Mastercard American express Card number: expiration Date: name on Card: Authorized Signature: Check # (payable to Ceir*): *If paying by check, please submit form and payment to: CEIR, 12700 Park Central Dr #308, Dallas TX 75251 USA power lunch

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Galen POSS New Directions, New Opportunities

>>Bob: You’ve had a remarkable career, from owning a company Galen Poss, CEM, is the newly minted COO of to managing very large exhibition portfolios. What compelled you to dmg :: events, and a long-time leader in face-to- take on this new challenge? face business information. He once again takes Galen: Three things: I like the markets served by dmg :: events, their the reins of a major industry player, intent on leadership structure and the team itself. From a $3 billion parent company to dmg :: information and dmg :: events, the company is highly decentral- growing its newly streamlined portfolio of strong ized. This keeps the management team empowered and close to the markets events that are all No. 1 in their respective sectors. they serve. During my first trip to Stamford, CT, where the information and Galen’s career is built on successful industry events CEO Suresh Kavan hangs his hat, I was pleasantly surprised that the leadership roles, from heading up Hanley Wood corporate office had less than 10 people. While somewhat different in scope, the global headquarters office in London is similarly streamlined. Exhibitions for nine years, to leading the Dallas division of Miller Freeman, Inc. for six years, and >>Bob: This is not the norm, for sure. Why is it so appealing? running his own company, Precision Planning & Galen: It appeals on two levels. First, a lean center means decisions Sales, Inc. for ten years (which he and his partner, can be made fast, and in today’s quickly changing environment, speed and nimbleness are tremendous assets and essential to success. Second, a decen- Michael Green, sold to Miller Freeman). He tralized structure not only encourages, but also requires unit leaders to run began his 33-year trade show career in the sales their businesses as though they are the owners. department of the Greater New Orleans Tourist and Convention Commission. >>Bob: Tell me about the new structure and your position in it. Galen: The restructured dmg :: events has been divided into five divi- Galen is one of those special industry leaders sions: four that are market-centric (Energy, GLM, Leadership Conferences who believes strongly in giving back: he has served and Digital Marketing), and one that focuses on a specific geography (The as chairman of the Center for Exhibition Industry Middle East). All consumer exhibitions, publications and events deemed Research (CEIR), the Society of Independent Show non-core were sold. Each of the five platforms performs as an independent company…much like an equity platform. Each group has its own infra- Organizers (SISO), the International Association of structure and distinct leadership structure. Each president reports through Exhibitions and Events (IAEE) Services Council and me to the CEO. From the outside, the obvious thought is, “This is inefficient the Exhibition Industry Foundation. In 1999, he and does not take advantage of scale or buying power.” received IAEE’s highest honor, the Pinnacle Award. >>Bob: That’s my thought exactly. Galen lives with his wife in the Dallas area. Galen: The business turbo-charger created by this type of management After graduating from college, their two daughters structure far outpaces any cost savings in a top-down centralized structure. became fascinated with the trade show industry. A side benefit is the level of transparency and accountability at the market One works for Freeman in Denver and the other level that comes with this kind of business control.

just finished an internship with Clarion Events >>Bob: What about the new strategic plan? What is your role in the United Kingdom. I spoke with him during in that? the initial weeks of his new position, while he once Galen: Helping to develop and execute the mid- and long-term again hit the ground running. strategic plan for the events division is one of my primary responsibilities. All facets of the events business are targeted to grow significantly in 2011 and By BOB Dallmeyer, columnist have aggressive plans for the future. Continued on page 30 www.TradeShowExecutive.com Trade Show Executive March 2011 29 Sponsored by

Continued from page 29 >>Bob: What do you see as the greatest challenge to growing the dmg :: events portfolio? Galen: You could call it a challenge, but I see this as an opportunity…that is to work with the business leaders in creating dynamic e-businesses and online communities around their events. In a perfect world, in-person events (both conferences and exhibitions) would sit at the center of the communities they serve and bring value through the connection and data that can only be achieved through physical events. Cementing Relationships. Galen Poss dons a >>Bob: Which leads to my next question: boutonnière and joins other dignitaries in Beijing how important is social media to your at the ceremony marking the launch of Con-Expo/ World of Concrete Asia. strategies? Galen: Extremely. In many cases, it is the >>Bob: How important is greening events, center point in community communication. and is that integral to your future plans? Galen: Important, yes; integral, no. >>Bob: What about virtual events? Every person and every company must be Galen: If they are defined as “virtual envi- responsible when it comes to the areas and ronments,” they are very important. If restricted issues surrounding the environment. I think to the term “virtual events,” then I’m not sure, our industry will truly get greener as it gets and I think the jury is still out. The good news is greener financially. Due to economic pres- that almost everything in the e-space can be an sures, it appears there has been some pull additive to in-person events, as opposed to what back from the extensive programs that were has taken place in print, where e-options have surfacing prior to the recession. been cannibalistic. >>Bob: Good thought. Please comment Stage Presence. Poss speaks at a recent Exhibition >>Bob: Please elaborate. on the following statement: in earlier and Convention Executives Forum. Poss has been active in various events and trade show industry Galen: The difference is in the core recessions, lower-level managers were associations for many years. product: content for print, connection for face- the first to be laid off; in the last recession, to-face. For example, United Business Media mid-level leaders were the first to go; in this >>Bob: Do you think decentralization (UBM) is recognized as the current leader in recession, changes were made at the top. will become a new model for the virtual events space, yet it has also been one Galen: (laughing) It apparently took independent show organizers? of the most active in launching and acquiring three recessions to figure out where the real Galen: I can’t speak for all independent physical events. problems reside. show organizers, but at dmg, it is a culture commitment, not an operating mandate. This resonates from Martin Morgan, CEO dmg’s Five Independent Units of DMGT, throughout the entire company. dmg :: events is a highly decentralized, independent show >>Bob: As we speak, Tahrir Square is management firm with five units operating independently. being occupied by demonstrators in Each unit has a distinct infrastructure and leadership structure. Cairo, Egypt. I understand that dmg’s The five groups are: Middle East Coatings Show is scheduled in Egypt in a few weeks. What is 1. Energy (including ADIPEC, the Global Petroleum Show, Gastech, World Heavy Oil Congress and others) happening? 2. GLM (including New York International Gift Fair, Surf Expo, ICFF and others) Galen: We are evaluating whether 3. The Middle East (The Big 5, Index, Hotel and Office shows) to postpone or continue as planned. It’s 4. Leadership Conferences (including CIO, CFO, CMO and HR events) day-to-day right now. The most important thing is the safety of those participating. 5. Digital Marketing (including ad:tech, iMedia Summits, and iMedia Connection) Continued on page 32

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Continued from page 30 >>Bob: Do you feel the traditional trade show business model is changing? Galen: Absolutely. The days of selling real estate are long gone and thankfully most folks in the industry realize this. Now we are all waiting to see if there have been fundamental changes as a result of the economic downturn, or if things will bounce back totally when the economy strengthens. Personally, I think the fundamen- tals have changed, but time will tell.

>>Bob: Can you expand on that thought? Galen: I believe the importance of Body of Work. Poss is honored for 25 years of service by the Automotive Service Association for his work measuring the effectiveness of the marketing managing the International Autobody Congress & Exposition (NACE). spend by our customers will require that we deliver more value and data to our audiences. its audience. And growth can be defined in a >>Bob: What skills do you look for in the next We may be forced by our customers to alter, number of ways. The most meaningful may generation of trade show industry leaders? or in some cases, abandon the traditional be, “Does an event increase in value to the Galen: Marketers first. The rest of what model, and replace it with an in-person event community/audience it serves?” we do is incredibly important, but leans pretty that is more suited to the audience it serves, heavily to the tactical side of the trade show versus trying to force a market into a model >>Bob: How did you get into this equation. However, I don’t want to downplay that no longer meets its needs. business? the importance of execution; operational Galen: Like almost everyone else — by excellence is tremendously critical to success- >>Bob: How do you define a successful accident. I took a job with the Greater New ful in-person events. show? Orleans Tourist and Convention Com- Galen: In my mind, a successful show is mission, working with Bill Peeper and Ed >>Bob: What helps you sleep at night? one in which those attending from both sides McNeill. Immediately, I fell in love with the Galen: Two great daughters and a terrific of the market, exhibitor and attendee, feel it has industry and never thought about doing wife/partner for 38 years. been a valuable investment of their time and re- anything else. sources. If this takes place, they deliver a positive >>Bob: Conversely, what keeps you message to their peers, which will grow the event >>Bob: That’s great. Who were your awake at night? and the community supporting it. mentors? Galen: Two great daughters and a terrific Galen: Ed McNeill, who taught me how wife/partner for 38 years. >>Bob: Is it time to abandon the view that to sell. Mike Wood, CEO at Hanley Wood, a a trade show has to grow to be good — or visionary with a fighter pilot mentality — his Reach Galen Poss at (203) 883-4702 or be considered successful? parents never put in a reverse gear when they [email protected] Galen: It may be time to stop refer- installed his transmission. Truly a great man! ring to ourselves as being in the trade show Last, but not least, Michael Green, who was business. In reality, we are already in the my business partner for 30+ years. He taught Columnist Bob business of connecting communities through me that no problem is too complicated or Dallmeyer, CEM, face-to-face marketing. In some cases, it may difficult if you trim away the nonsense and has been chairman be a pure-play exhibition, but in others, the emotion surrounding it. of both the Interna- tional Association answer may be a different face-to-face offer- of Exhibitions and ing surrounded by a vibrant online commu- >>Bob: Any predictions for the exhibition Events (IAEE) and the nity. But to answer your question, it probably industry’s future in this next decade? Trade Show Exhibitors depends on who you are asking the question. Galen: I will be disappointed if it is not Association (TSEA), Bob Dallmeyer If you ask a private equity firm that owns the most exciting and favorably challenging as well as a former director of the Center for Exhibition Industry physical events and is laden with debt, the an- time in the industry’s history. The ability of Research (CEIR). In 2006, he was inducted swer is most likely yes. If you ask an exhibi- face-to-face to work hand-in-glove with the into the Convention Industry Council’s “Hall tor or an attendee, the answer could be very virtual environment and social media should of Leaders” and received IAEE’s Pinnacle different. My answer is that if an event is not create enormous opportunities for those who Award in 2008. growing in some fashion, it will become stag- have the wherewithal and commitment to Contact Bob at (323) 934-8300 or nant, and over time, it will decline in value to embrace it. [email protected]

32 March 2011 Trade Show Executive www.TradeShowExecutive.com international news

Australia government unveiled a plan for a major courting small- and medium-sized overhaul of the city’s Darling Harbour businesses from Taiwan to establish a Sydney Convention Center waterfront, including construction of the presence at the mart. Sydney Multifunctional Convention and More than 200 Taiwanese companies Proposal Gets Political Entertainment Centre, which would add have a presence at the Nanjing mart, which about 20,000 gross square meters (215,278 is actually a complex of 10 buildings spread Backing square feet) of exhibit space to the city’s over 75,000 square meters (807,293 square Sydney – Backers of a new convention center inventory. When combined with the existing feet). in Sydney received a welcome boost in Sydney Convention and Exhibition Centre, February when the political opposition in which opened in 1988, Darling Harbour Reach Zhang Yinghua, general manager, at +86 New South Wales (NSW) came out in favor would have more than 40,000 square meters (025) 57717802 of the project. (430,556 square feet) of exhibit space. New South Wales Opposition told The targeted completion date is 2015, India Infrastructure Partnerships Australia (IPA), which would put Sydney in the running for the business group pushing the $700 million the IMF-World Bank Annual Meeting. bC India a Hit for AEM, project, that if elected, they would be aboard the bandwagon. Reach Brendan Lyon at (02) 9240 2051 or Messe Munchen [email protected] International China Mumbai – The launch of an ambitious construction trade show in India by a Nanjing Taiwan Trade Mart partnership of the Association of Equipment Manufacturers (AEM) and Messe Munchen Racks Up Early Orders International apparently went better than Nanjing – A new trade mart on mainland expected. China that provides exhibit space to companies from Taiwan has paid off in the form of purchase agreements worth $845 million. The Nanjing Taiwan Trade Mart opened New Neighbor? The Sydney Convention and for business in the Fall and has hosted a Exhibition Centre is the city’s primary trade show venue. City leaders are pushing for a new building steady stream of buyers and sellers from that would add another 20,000 square meters to Taiwan and mainland China since then. the waterfront. The deals announced February 16 involved appliance and petrochemical “This project is about restoring some of manufacturers, but Taiwanese media said New South Wales’ competitive advantage,” Nanjing city officials were also actively said IPA Chief Executive Brendan Lyon. “We have been losing ground to our regional competitors, such as Shanghai, Kuala Construction Boom. High exhibitor demand boosted the floor space at the inaugural bC India. Lumpur and Singapore because we have not Messe Frankfurt and AEM drew 20,000 attendees kept pace in modernizing our convention to the Mumbai construction show. infrastructure.” “Research by Price Waterhouse Cooper The organizers said the February 8-11 has shown that without this investment, BAUMA CONEXPO Show in India (bC New South Wales will lose up to a quarter India) drew more than 22,000 attendees and of a billion dollars in potential business filled up an exhibit area that was expanded investment every year,” said Lyon. “That’s a to 88,000 gross square meters (861,112 quarter of a billion dollars every year that square feet) due to exhibitor demand. could go straight into shoring up the New “The overall numbers are outstanding,” South Wales economy; bringing business A Piece of Taiwan. The Nanjing Taiwan Trade said AEM President Dennis Slater. “I am investment back into this state.” Mart provides exhibit space on the mainland for convinced that bC India will indeed play a Late last year, the incumbent NSW Taiwan companies. The facility opened in the Fall. very important role in the Indian market in Continued on page 34 www.TradeShowExecutive.com Trade Show Executive March 2011 33 international news

Continued from page 33 the near future.” The architecture is in line with The GCC consists of the nations that are The partners said India was a booming Singapore’s green building codes and at the heart of The Middle East exhibition market for construction equipment at a includes elements that highlight the lush industry: United Arab Emirates, Saudi time when manufacturing of such products natural beauty of the city. “MAX Atria Arabia, Kuwait, Oman, Qatar and Bahrain. was shifting from the West to Asia. Sales of will present a conducive and natural equipment were expected to basically double environment that will invigorate the mind,” Reach Maureen O’Crowley at +82-2-3788- in the next few years compared to 2005 said Singex CEO Aloysius Arlando. “Event 0820 or [email protected] levels. organizers can look forward to an oasis-like A total of 508 exhibitors from 30 nations experience.” displayed their wares for the mining and Arlando said MAX Atria was a response construction machinery industry at the to growing demand in Asia for facilities set Year-Long Effort Prepared Bandra Kurla Complex in Mumbai. About up to host “confex” events in which multiple 70% of the exhibitors were from outside small conferences are co-located within the COEX, Seoul for G20 India, including those present in nine confines of trade shows and larger events. Summit international pavilions. Reach Aloysius Arlando at 011-65-6403-2188 Seoul – The staff at the COEX Convention Reach Dennis Slater at (414) 298-4140 or or [email protected] and Exhibition Center revealed they spent [email protected] a year giving their convention center an South Korea overhaul for last Fall’s G20 Summit in Seoul. Singapore The Middle East Gets a Singex Adding 8,000 Look at the Far East at Square Meters of GCC Days in Seoul Meeting Space Seoul – The Seoul Convention Bureau Singapore – Singapore Expo (Singex) is pitched the South Korean capital as a adding a new wing to its convention center meetings and exhibition venue to the that will include 23 meeting rooms and pre- Middle East nations of the Gulf Cooperating function space totaling some 8,000 square Council (GCC) during the GCC Days 2011 Fruits of Labor. The COEX Convention and meters (86,111 square feet). Seminars in February. Exhibiton Center was in top shape when the The event marked the first time GCC G20 Summit convened in the Fall. COEX had 12 Days has been held in Asia and opened employees work full time on the upgrades needed to host the event. some eyes about Seoul’s assets as a meetings destination for The Middle East. “The A dozen COEX employees were assigned Middle East and Korea have long been to work full time on the project, which trading partners, but they are still quite included construction of a plenary hall new travel destinations for each other,” said and other smaller spaces for the summit. Maureen O’Crowley, vice president of the Another 40 workers were formed into a G20 Seoul Convention Bureau. task force to pitch in as needed. Due to the expectation of so many heads of state and other top government Expo Expansion. Construction is underway on officials, security was a primary concern Max Atria@Singapore Expo, an 8,000 square in the upgrades. As a result, many of the meter annex to Singex that will be available for improvements were in the back of the house, corporate and exhibitor events beginning in 2012. including an extensive arrival area in the Known as MAX Atria@Singapore Expo, center’s underground parking garage. the project will be completed in early 2012 The Seoul Convention Bureau was also busy and will be marketed as auxiliary space for providing familiarization tours before and during plenary sessions, receptions and exhibitor- the summit for journalists and business people. sponsored events such as product launches. Middle East to Far East. Abdulrahman Bin It will also be available for stand-alone Haman Al-Attiyah, secretary-general of the Gulf Co- Reach Sung-Won Hong, COEX president and conferences and corporate meetings. operating Council, addresses GCC Days in Seoul. CEO, at 82-2-6000-0114

34 March 2011 Trade Show Executive www.TradeShowExecutive.com research Survey Reveals New Attendee Acquisition Strategies for Large Show Producers By Danica Tormohlen, contributing e d i t o r The survey also reported the second show producers have significantly changed greatest source of worry is marketing research, a number of aspects of their conventions Large show producers are committing a with 55% reporting it among their top and exhibitions in the last two years. It’s no significant portion of their budgets to attract attendee acquisition challenges. surprise that 56% of large show producers and retain attendees in 2011. In fact, 45% “Market research perplexes event report changing their promotional strategies of large show producers are spending 10% producers because conducting valid research and tactics. or more of their event budgets on attendee and applying the results is difficult,” said In addition, 44% report making acquisition, according to a new survey which Wayne Jacobs, president of Jacobs, Jenner significant changes to their educational polled 100 executives who run exhibitions & Kent, whose Baltimore, MD-based firm programs and registration fees. But it doesn’t with more than 125,000 net square feet of conducted the survey. appear that many large show producers have exhibit space. Among those, 27% are spending been experimenting with shorter show days 20% or more on attendee acquisition. or hours, with only 13% reporting that they “Based on anecdotal evidence from Addressing Acquisition Challenges significantly changed show days or hours in the Large Show Roundtables, those who are To attract and retain attendees, large the last two years. investing in attracting buyers are the ones who are the most successful,” said Sam Lippman, author of the survey and producer of the Attendee Acquisition Roundtable (AAR), which will be held March 24 at the Renaissance Keys Stats on Attendee Acquisition Washington in Washington, DC. “The focus When it comes to attendee acquisition, what are the critical issues facing large show over the last four years has shifted. Attracting producers? Trade Show Executive presents the key statistics from a new survey, which polled 100 buyers is now as important as exhibit executives who run exhibitions spanning more than 125,000 net square feet of exhibit space. sales, and more organizations are devoting To attract and retain more attendees, resources to buyer relations. For example, 1. 2. What are your top attendance Surf Expo has several full-time buyer-relations which aspects of your convention/ acquisition challenges? professionals who travel across the country exhibition have you significantly changed in visiting retailers.” the past two years? Conducted in late January, the survey 60% 80% asked large show producers about their 56% attendee challenges, budgets, list management 70% and outsourcing. In this article, Trade Show 50% 61% Executive, the exclusive media partner of AAR, 44% 44% 60% analyzes the new survey to find out what we 55% 40% can learn from large show producers about 34% 50% their attendee acquisition strategies. 31%31% 42% 30% 40% 22% 30% Top Attendee Acquisition Challenges 30% 27% 20% 19% 24% Like most other B-to-B organizations, 16% 13%13% 20% show organizers are concerned about how 15%15%15% 10% to harness the power of social media. Six out 9% 10% 6% of ten large show producers report social media marketing is among their top attendee 0 0 Venue Branding Housing acquisition challenges. Destination ShowShow Days Hours Registration Telemarketing Registration Fees On-Site Amenities Email Marketing Public Relations “Event producers haven’t found the key Education ProgramsAttendee Incentives Marketing Research Web Development Social Media Marketing to social media marketing,” said Lippman. Promo Strategies and Tactics Direct Mail PrintingCopywriting and Postage and Graphic Design “Many best practices have been established, Virtual and/or Hybrid Event Offered Media Placement (barter and paid) but they change daily, along with the Source: Research by Jacobs, Jenner & Kent underlying technologies.”

36 January 2011 Trade Show Executive www.TradeShowExecutive.com “I think the reduction in show days and (52%) of large show producers reveal they show hours for large show producers has only analyze (de-dupe, segment, clean, etc.) Reach Sam Lippman at (703) 979-4904 or already taken place over the last five to six their attendee lists every year or every time [email protected]; Wayne Jacobs at years,” said Lippman. “It’s interesting to note they begin a show cycle. A little more than (410) 256-2206 or [email protected] that 31% have added attendee incentives one-third (36%) report analyzing their lists such as VIP and hosted buyer programs. more than once a year or more than once a Attendee incentives have really moved show cycle. Contributing editor Danica to the front burner for many large show Consider the direct marketing 40-40-20 Tormohlen, who served as editor-in-chief and pub- producers.” As an example, Lippman cites rule that was developed by Ed Mayer many lisher of EXPO magazine, two hosted buyer programs debuting in the years ago, which most say still holds true has covered the trade United States this year — Reed Exhibitions’ today. It divides direct marketing success show industry for 16 years. launch of the Americas Incentive Business into three segments: 40% to using the right She has won numerous awards for outstand- Travel and Meetings Exhibition (AIBTM), a list; 40% to the offer; 20% for everything else ing editorial and design, hosted buyer program to be held June 21 -23 — postage rate, format, paper, stock, color, including the Folio: Award Dancia Tormohlen in Baltimore, and IMEX America to be held copy, graphics, etc. “It’s frequently flipped for for Editorial Excellence and October 10-13 in Las Vegas, produced by shows, with only 20% dedicated to attendee Best Web Site Redesign Award from min’s b2b. Tormohlen is active in the trade show and publishing Regent Exhibitions Ltd. lists,” said Lippman. industries, serving on various committees for the The study’s top line report titled, International Association of Exhibitions and Events List Management “Attendee Acquisition Challenges of Large Shows,” (IAEE) and on the board of the American Society of Business Press Editors. She can be reached at (816) Even though attendee lists are among a will be available starting March 29, 2011 at 803-8103 or [email protected] show’s most valuable assets, more than half www.largeshowroundtable.com/AAR

What percent of your overall 3. Which of the attendance 4. What percentage of your overall 5. acquisition functions below marketing budget is committed to event budget do you commit do you outsource? the following? to attendee acquisition?

100% 15% 90% 15% 0% 1% to 9% 84% 80% 18% 12% 37% 10% to 19% 60% 18% 9% 45% 42% 27% 40% 6% 6% 29% 5% 26% 26% 19% 20% or more 20% 16% 3% 3% 13% 3% 3% 10% 2% 2% 1% 0 0 Housing Direct Mail RegistrationTelemarketing Media Buying Public EmailRelations Marketing Direct Mail Web Development Media Buying Marketing Research Email Marketing Public RelationsTelemarketing Social Media Marketing Web Development Marketing Research Copywriting andSocial Design Media Marketing Copywriting and Graphic Design Less than every 3% Every 9% two years two years How frequently do you analyze 6. 52% (de-dupe, segment, clean, etc.) your Every year/ attendee mailing lists? More than once 36% a year/more than every time I begin once within the the show cycle show cycle

www.TradeShowExecutive.com Trade Show Executive March 2011 37 special report

38 March 2011 Trade Show Executive www.TradeShowExecutive.com New Low Heralds New Paradigm: Tighter belts and business consolidation may create less demand for expansion but more for transformation

By Renee Di Iulio, s e n i o r e d i t o r room space is where we think convention centers nationwide should be concentrating on,” Molinari says. Oceanside, CA – By June of this year, only six top convention centers in the United States will be under construction, a marked low. Even with the expected announcement from Demand Trends Historically, exhibition venues have been driven by Detroit’s Cobo Center regarding plans to proceed with its customer demand. As events enhanced their educational transformation project, this issue of Trade Show Executive’s offerings, centers expanded their meeting space. As the Semi-Annual Pardon Our Dust signifies the end of the space world became more wireless, venues installed the wiring and race — for now and the foreseeable future. cabling necessary to provide these communication technolo- However, this does not mean there will be no new con- gies. As shows increased size and attendance with economic struction. There are 25 centers weighing the advantages and booms, exhibition centers sought to give it to them and disadvantages of expansion and/or renovation. But the path to entered the space race. their approval, groundbreaking and completion may be rocky. The “Great Recession” brought growth to a halt and, in The tight economy has meant limited funds available for fact, pushed consolidation in industries that led to smaller expensive projects that may not provide immediate or visible shows with less attendance and less demand for additional improvements. space. With less need for space, many venues have had no Any campaign to expand, therefore, must have strong jus- need to discuss an expansion. tification, particularly when the venue is government-owned One client, however, can alter the landscape, particularly and involves public dollars. “These centers have to make a case if the show is an economic boon for the center and the city. to justify why the convention center needs construction dol- The San Diego Convention Center has sought space to pre- lars versus other public agencies and/or public works projects. vent Comic-Con International from relocating; the Anaheim Roads and bridges are crumbling across the country, so to Convention Center has pushed expansion in the past to say the convention center takes precedence is a hard sell,” says accommodate The NAMM Show; and Cobo has long wanted Claude Molinari, Cobo’s assistant general manager. to give the North American International Auto Show room to grow. Design Trends With hints of economic recovery, some cities are poised One of the obstacles exhibition venues must overcome is to take steps now to ensure no lag in demand and availability, the perception that there is a glut of space in the country. In and some have re-evaluated their approaches to ensure suc- some regions, it may be true. “A lot of markets are overbuilt. cess in matching market demand. I don’t see show managers clamoring for additional exhibit While San Diego moves forward toward expansion, Cobo space,” says Molinari. decided to alter its approach after years of pushing for sig- Yet a strong case can be made for upgrading and updating nificant additional exhibit space. For the center and the city, the space that does exist. Many centers have focused on infra- it is no longer about growth, but transformation. Anticipated structure over the past five years or so. Roughly three-quarters plans, likely to be announced in March, are more about reno- of convention centers listed in Trade Show Executive’s 2010 vation than extra exhibit space (though designs do call for an Directory of the World’s Top Convention Centers now feature additional 25,000 square feet of multi-purpose space). “We or are developing a hotel that provides attached, adjacent or are going to modernize everything about the center — meet- across-the-street convenience (see Trade Show Week’s 6th An- ing space, ballroom space, escalators, elevators and lobbies,” nual Report on Hotel/Convention Center Complexes of North says Molinari. America, September 2010). Designs and new builds have The solution is ideal for the center, which could use a increased the meeting-to-exhibit space ratio to create a better facelift, as well as for the community, which is undergoing a balance. And cities have revitalized downtowns and enhanced revitalization. It could also herald a new age in convention destination appeal. construction, one that is focused on suitability, renovation Convention centers now want to present a prettier front and transformation. not only to match dressed-up destinations but also to become a destination in their own right, as well as a more flexible Reach Claude Molinari at (313) 498-7339 or claude@ one. “More attractive meeting space and multi-functional ball- cobocenter.com

www.TradeShowExecutive.com Trade Show Executive March 2011 39 Construction Calendar The Year in Review and Looking Forward The year 2010 saw the exhibition industry celebrate with 12 convention centers as they opened their doors to new or expanded space. The next few years may be a bit less festive, with only 14 centers expecting to complete construction projects over the next few years: nine in 2011, two in 2012, and three in 2013. Things are likely to pick up by the middle of the decade as a number of centers on the drawing board move forward with their plans (see The Future of Convention Centers). Some are considering quick projects that will land early on this calendar; others are looking much farther ahead, to completion dates in 2017. Trade Show Executive will continue to provide a picture of the convention construction outlook with its directory update every six months.

1st Quarter 2010 n Fairplex, Southern California’s Event & 3rd Quarter 2011 Entertainment Center, Pomona, CA n Greater Columbus Convention Center, n Miami Airport Convention Center, Miami, FL n Renaissance Colorado Springs Hotel, Spa & Columbus, OH Conference Center, Colorado Springs, CO* n Evraz Place, Regina, SK, Canada* 1st Quarter 2011 n Great Lakes Expo Center, Euclid, OH* 2nd Quarter 2012 n Tulsa Convention Center, Tulsa, OK n Indiana Convention Center & Lucas Oil Stadium, n Roland E. Powell Convention Center, Ocean n Walter E. Washington Convention Center, Indianapolis, IN City, MD Washington, DC n Irving Convention Center at Las Colinas, Irving, TX* 3rd Quarter 2012 2nd Quarter 2010 n Pennsylvania Convention Center, Philadelphia, PA n Embassy Suites Pleasant Grove Hotel, n Charlotte Convention Center, Charlotte, NC n The Toronto Congress Centre, Toronto, ON, Convention Center & Spa, Pleasant Grove, UT* n Washington State Convention Center, Seattle, WA Canada 2013 3rd Quarter 2010 2nd Quarter 2011 n Cleveland Medical Mart & Convention Center, n Jacob K. Javits Convention Center, New York, NY n Baton Rouge River Center, Baton Rouge, LA Cleveland, OH* (Fall) 4th Quarter 2010 n Scotiabank Convention Center (formerly n Music City Center, Nashville, TN* Niagara Convention & Civic Centre), Niagara n Nashville Medical Trade Center, Nashville, TN* n AMSOIL Arena at the Duluth Entertainment Falls, ON, Canada* Convention Center, Duluth, MN n Ottawa Convention Center, Ottawa, ON, n The Cosmopolitan Resort & Casino, Canada* © 2011 Trade Show Executive Las Vegas, NV* n Waco Convention Center, Waco, TX * New builds The Future of Convention Centers After a boom that created much debate, convention construction slowed, dampened by the recession and a wary eye toward any spending. Some centers, such as the Albany Convention Center and the San Diego Convention Center, have continued to make viable pushes and are still in the works. Other centers have developed and revealed their plans as the economic outlook has brightened and the need has increased. Currently, there are 25 U.S. facilities in the early stages of development: determining feasibility, winning over public opinion, securing financing, obtaining legislative approvals, selecting and purchasing land, and developing designs. Here, Trade Show Executive lists those venues that are exploring opportunities for expansion.

Discussion n Northern Kentucky Convention Center, Covington, KY n Anaheim Convention Center, Anaheim, CA n Winnipeg Convention Center, Winnipeg, MB, Canada n Baltimore Convention Center, Baltimore, MD n Gaylord Mesa, Mesa, AZ (project on hold)* n Canyon Ridge Hotel and Convention Center, Lafayette, GA* n Piers 92/94 (formerly The UnConvention Center) Legislative Approval n Frontier Airlines Center, Milwaukee, WI n Albany Convention Center, Albany, NY* n Riverside Convention Center, Riverside, CA n Allen County War Memorial Coliseum, Fort Wayne, IN n Tucson Convention Center, Tucson, AZ n Legends Bay Casino-Resort-Spa, Sparks, NV*

Feasibility Study Design/Site Selection n Alliant Energy Center, Madison, WI n Boise Convention Center, Boise, ID n Boston Convention & Exhibition Center, Boston, MA n Cobo Convention Center, Detroit, MI n Henry B. Gonzalez Convention Center, San Antonio, TX n Myrtle Beach Convention Center, Myrtle Beach, SC n Savannah International Trade & Convention Center, Savannah, GA n San Diego Convention Center, San Diego, CA n San Jose McEnery Convention Center, San Jose, CA Financing n Utah County Convention Center, Provo, UT* n Bismarck Civic Center, Bismarck, ND © 2011 Trade Show Executive n Miami Beach Convention Center, Miami Beach, CA * New builds

40 March 2011 Trade Show Executive www.TradeShowExecutive.com Expansions and New Builds Under Construction Pre-Construction Post-Construction Phase/Expected Exhibition Facility by Location Exhibit & Meeting Space Exhibit & Meeting Space Completion Date Key Features Management COLORADO Colorado Springs Renaissance Colorado Springs Hotel, New Facility Prime Exhibit Space/Meeting Space: Phase: Construction 30,000 sf ballroom. Luxury facilities to Managed by John Q. Hammons Spa & Conference Center 80,000 sf Completion Date: July 2011 include 259 deluxe guest rooms and Hotels & Resorts. 9494 Federal Dr. Breakout Rooms: 23 41 suites. Sharon Siedler, Director of Sales & Colorado Springs, CO 80921 Marketing, (719) 265-8500, www.coloradospringsrenaissance.com [email protected] LOUISIANA Baton Rouge Baton Rouge River Center Prime Exhibit Space: 100,000 sf Prime Exhibit Space: 100,000 sf Phase: Construction Walking distance to 300-room Sheraton, Todd Mitchell, General Manager, 275 S. River Rd. Meeting Space: 14,000 sf Meeting Space: 26,000 sf Completion Date: February 2011 290-room Hilton and downtown attractions. (225) 389-3030, Baton Rouge, LA 70802 Breakout Rooms: 8 Breakout Rooms: 17 Will add 12,000 sf pre-function space. [email protected]; www.brrivercenter.com Rhonda Herbert Ruffino, Director of Sales, (225) 389-3030, [email protected] MARYLAND Ocean City Roland E. Powell Convention Center Prime Exhibit Space: 67,000 sf Prime Exhibit Space: 79,000 sf Phase: Design/site preparation Located along the Isle of Wight Bay. Rick Hamilton, Convention Center 4001 Coastal Hwy. Meeting Space: 45,000 sf Meeting Space: 45,000 Completion Date: Phase I, Additional 25,000 sf ballroom can Director, (410) 289-8311, Ocean City, MD 21842 Breakout Rooms: 22 Breakout Rooms: 22 Spring 2012 be used for exhibits. Free parking. [email protected]; www.ococean.com Fred Wise, CHME, Director of Sales & Marketing, (410) 289-8181, [email protected]

Continued on page 42

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www.TradeShowExecutive.com Trade Show Executive March 2011 41 Expansions and New Builds Under Construction Pre-Construction Post-Construction Phase/Expected Exhibition Facility by Location Exhibit & Meeting Space Exhibit & Meeting Space Completion Date Key Features Management OHIO Cleveland Cleveland Medical Mart & New Facility Prime Exhibit Space: 230,000 sf Phase: Site preparation Cleveland MMCC’s unique approach Tony Prusak, Director of Convention Center Meeting Space: 60,000 sf Completion Date: 2013 will integrate trade show and conference Convention Sales, (216) 920-1430, Cleveland, OH 44114 Breakout Rooms: TBD facilities with permanent showrooms [email protected]; www.clevelandmedicalmart.com within a single structure designed Byron Morton, Vice President of specifically for the health care industry. Sales & Leasing, (312) 527-7701, [email protected]

PENNSYLVANIA Philadelphia Pennsylvania Convention Center Prime Exhibit Space: 440,000 sf Prime Exhibit Space: 679,000 sf Phase: Construction Downtown; walk to hotels; attractions, Stephanie Boyd, VP Sales, 1101 Arch St. Meeting Space: 89,842 sf Meeting Space: 151,956 sf Completion Date: March 2011 shopping; high-speed Internet access; Marketing & Convention Services, Philadelphia, PA 19107 Breakout Rooms: 50 Breakout Rooms: 73 free WiFi in public concourses; two (215) 418-4759, www.paconvention.com separate entrances. [email protected] TENNESSEE Nashville Music City Center New Facility Prime Exhibit Space: 353,000 sf Phase: Construction Exhibit hall acoustically designed to Kay Witt, Senior VP of Sales, Nashville, TN Meeting Space: 80,000 sf Completion Date: 2013 double as concert hall; 2 ballrooms; Nashville Convention & Visitors www.nashvillemusiccitycenter.com 36 loading docks; designed to meet Bureau, (615) 259-4739, LEED Silver Certification. [email protected] Brian Ivey, Director of Sales & Marketing, (615) 742-2053, [email protected]

Nashville Medical Trade Center New Facility Prime Exhibit Space: 140,000 sf Phase: Construction/Pre-leasing Project involves construction of multiple Managed by Market Center 601 Commerce St. Meeting Space: 30,000 sf Completion Date: 2013 stories on existing convention center Management Co., Ltd. Nashville, TN 37203 site. To feature permanent showrooms, David Osborn, General Manager, www.nmtc.com temporary exhibition space, and training (866) 878-8778, and education facilities; connected to [email protected] 673-room hotel. TEXAS Waco Waco Convention Center Prime Exhibit Space: 62,250 sf Prime Exhibit Space: 62,250 Phase: Construction 3,300 sf balcony terrace on Brazos Carla Pendergraft, CMP, PO Box 2570 Breakout Rooms: 9 Meeting Space: 22,100 sf Completion Date: June 2011 Ballroom; 18,000 sf pre-function Director of Sales, (254) 750-5810, Waco, TX 76702-2570 Breakout Rooms: 19 space adjacent to exhibition and [email protected] www.wacocvb.com/conv.asp meeting rooms. UTAH Pleasant Grove Embassy Suites Pleasant Grove Hotel, New facility Prime Exhibit Space: 100,000 sf Phase: Construction Luxury facilities to include 300-suite John Q. Hammons Hotels & Convention Center & Spa Meeting Space: TBD Completion Date: Summer 2012 hotel with panoramic views of Resorts, (417) 864-4300 1062 S. Embassy Grove Blvd. mountains and Utah Lake. Pleasant Grove, UT 84062 www.jqhhotels.com Canada ONTARIO Niagara Falls Scotiabank Convention Center (formerly New facility Prime Exhibit Space: 82,000 sf Phase: Construction 17,000 sf ballroom; 1,000-tiered, soft- Kerry Painter, President & General Niagara Convention & Civic Centre) Meeting Space: 26,000 sf Completion Date: April 2011 seat theater; 5,000 hotel rooms within Manager, (905) 357-6222, 6815 Stanley Ave. Breakout Rooms: 11 one mile. Designed to exceed LEED [email protected]; Niagara Falls, ON L2G 3Y9 Silver Certification. Jeff Dixon, Director of Sales & www.fallsconventions.com Marketing, (905) 357-6222, [email protected]

Ottawa Ottawa Convention Centre New Facility Prime Exhibit Space: 56,000 sf Phase: Construction 21,300 sf ballroom, designed to meet Patrick Kelly, President, 55 Colonel By Drive Meeting Space: 46,000 sf Completion Date: April 2011 LEED Silver Certification. Sweeping (613) 563-1984, Ottawa, ON K1N 9J2 Breakout Rooms: 28 window façade. Will connect to 495- [email protected]; www.ottawaconventioncentre.com room Westin Ottawa. Andrew Beattie, VP Sales & Marketing, (613) 563-1984, [email protected]

42 March 2011 Trade Show Executive www.TradeShowExecutive.com Discover why so many advertisers choose Trade Show Executive Want to capture the attention of the organizers that are hard to reach? Are you looking to increase the ROI from your marketing spend? Tap into Trade Show Executive’s golden opportunities in print, online and in face-to-face events, plus our up-to-date lists and rich research capabilities. Discover why so many marketers are concentrating their budget in Trade Show Executive, the number one publication serving the trade show industry. >> Verified Circulation BPA-Audited Circulation of 5,000 [Source: BPA Audit, June 2010] >> The Biggest Shows Organizers of each of the largest 100 trade shows subscribe to Trade Show Executive [Source: Trade Show Executive’s Gold 100 Directory and BPA Audit, June 2010] >>The Leader in Market Share in 2010 (YTD) Number one in advertising pages January to October 2010

• Trade Show Executive ...... 67% share (427 ad pages) • EXPO ...... 18% share (113 ad pages) • Tradeshow Week ...... 16% share (100 ad pages; ceased publication in April) [Source: IMS, Toronto, an independent research firm which tracks market share by number of ad pages for 2,000+ magazines; proprietary counting methodology used] >> Reaches the Decision-Makers >> The Leader in 51% Editorial Excellence Executive Management • Winner of an unprecedented 31 editorial 20% and design awards from 2004 to 2010 Show Management • Recognized as the “Industry Authority,” 14% “Leader in Factual Accuracy,” and “Provides 8% Others Convention Information & Ideas Critical to My Job” Management 7% [Source: Simmons Market Research, March 2007] Exhibition [Source: BPA Audit, June 2010] Staff Discover Golden Opportunities for your venue or service by contacting:

Darlene Gudea Irene Sperling Linda Braue Diane Bjorklund Quentin Chan Rafael Hernández Gomez (760) 630-9111 or (310) 990-1080 or (310) 379-2217 or (630) 312-8915 or (852) 23660116 or (52) 55 2455 3545 or [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] ADVERTORIAL Trade Show Executive News, Views and Tools for Trade Show and Event Executives March 2011 Who’s Who In Convention Bureaus ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

Who’s That? Presented on the cover are the featured TSE’s Guide to the Top Execs at leaders from each CVB in the 2011 directory. They are (L to R): Some of the Nation’s Leading CVBs First Row: Jeffrey Vasser, President, By Dana Myers, m a n a g i n g e d i t o r Atlantic City Convention & Visitors comparison. Authority; J. Stephen Perry, President & Oceanside, CA – Trade Show The directory also includes CEO, New Orleans Convention & Visitors Executive’s 2011 edition of Who’s valuable information on current Bureau; Bob Brown, President & CEO, Ontario Convention & Visitors Bureau. Who in Convention Bureaus and recently completed projects presents the leaders of the key for each destination. Which city Second Row: Jack Ferguson, President & CVBs in the exhibition industry. added new hotels in 2010? CEO, Pennsylvania Convention & Visitors Which has expanded its facilities? Bureau; Steve Moore, President & CEO, You’ll find contact information Greater Phoenix Convention & Visitors for the top executives from each In every listing, the latest Bureau. CVB, plus categories listing attractions, events and amenities in each city are showcased Third Row: Gary Musich, Vice President the city’s attractions, exhibit of Convention Development, Atlantic facilities and square footage, hotel especially for our readers. City Convention & Visitors Authority; Mike inventory and support services. Trade Show Executive is proud Reynolds, Senior Director of National Learn how many hotels are within of our association with convention Sales, Atlantic City Convention & Visitors Authority; Nikki Moon, Vice President of walking distance to city venues, and visitors bureaus in the United Sales, New Orleans Convention & Visitors how close airports are to hotels States and abroad. We are once Bureau; Sallee Pavlovich, Director of Trade and convention centers, and who again pleased to highlight those Show Sales, New Orleans Convention & Visitors Bureau. is offering booking incentives. CVBs actively reaching out to Each page in the directory is in a trade show organizers in order to Fourth Row: Amita Patel, CHSP, Director format that allows easy city-by-city win their future business. of Sales & Marketing, Ontario Convention & Visitors Bureau; Julie Coker, Senior Vice President, Convention Division, Pennsylvania Convention & Visitors Bureau; James Jessie, Senior Vice President Table of Contents of Sales, Greater Phoenix Convention & Atlantic City Convention & Visitors Authority...... p.46 Visitors Bureau; Ted Pennison, Director of Convention Sales, Greater Phoenix New Orleans Ernest N. Morial Convention Center...... p.47 Convention & Visitors Bureau. Ontario Convention & Visitors Bureau...... p.48

Pennsylvania Convention & Visitors Bureau...... p.49

Greater Phoenix Convention & Visitors Bureau...... p.50 www.TradeShowExecutive.com Trade Show Executive March 2011 45 ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

Atlantic City Convention & Visitors Authority 2314 Pacific Avenue Atlantic City, NJ 08401 (609) 449-7100 Convention Sales: (888) 222-3683 www.atlanticcitynj.com Meeting Planners Website: www.meetinac.com

Highlights of Atlantic City Responsibility for Bookings Atlantic City has everything you need for the Atlantic City Convention & Visitors Authority, perfect East Coast trade show or convention, (888) 222-3683. Online full-service resource and there’s always something new to keep it and RFP submittal: www.meetinac.com. fresh. The city that’s Always Turned On offers first-class meeting facilities at the Atlantic City Support Services Convention Center and at hotels throughout Attendance building; a full range of registration the area. Located in the heart of the country’s services; floor managers; room monitors; survey Jeffrey Vasser most populous area, Atlantic City is easy to conductors; housing department; spouse President get to and convenient for regional shows and and VIP programs; restaurant information (609) 449-2032 meetings. Meeting planners and delegates and reservations; shuttle coordination; site [email protected] alike will appreciate the variety of hotels, inspections; promotional materials; visitor/ restaurants and entertainment options. Your delegate information; travel information; Total Meeting Resource – the Atlantic City concierge at convention center; media Convention & Visitors Authority – can help you relations assistance. pull it all together into an outstanding event. On the Horizon Exhibit Facilities Getting to Atlantic City has become easier Atlantic City Convention Center: 500,000 square than ever. AirTran now offers air service direct feet of contiguous exhibit space, 45 meeting to Atlantic City through Atlanta; Spirit Airlines rooms from 700 square feet to 12,900 square feet; added flights between Boston and the Atlantic ballroom and ample pre-function space. Also, a City International Airport; WestJet offers service Gary Musich variety of conference and convention facilities in from Toronto; and the ACES weekend train Vice President of 11 casino resorts as well as non-casino hotels. service now runs between New York City’s Convention Development Penn Station and the Atlantic City Rail Terminal, (609) 449-7110 [email protected] Hotel Inventory with a stop in Newark. Newer first-class rooms More than 20,000 rooms within five miles, with include the Chairman Tower at Trump Taj Mahal, everything from casino resorts and boutique The Waterfront Tower at Harrah’s, The Water hotels to top brand accommodations. Club at Borgata, The Chelsea boutique hotel The Sheraton Atlantic City Convention and a Courtyard by Marriott. For a memorable Center Hotel with 502 guest rooms is attached reception, dinner or special event, One Atlantic to the convention center by a covered is now open atop The Pier Shops at Caesars to pedestrian walkway. accommodate corporate and group events of any kind or style, with dedicated event managers, Taxes customized catering and spectacular views of n Hotel/Motel Tax: 13%, plus 1% hotel the ocean, beach and Boardwalk. Revel Casino is Mike Reynolds occupancy fee under construction, scheduled to open in 2011 Senior Director of National Sales n Sales Tax: 7% food and non-alcoholic with additional first-class rooms, meeting and (609) 449-7136 beverages, 10% alcoholic beverages event space, shopping, dining, entertainment [email protected] consumed on premises and other amenities.

46 March 2011 Trade Show Executive www.TradeShowExecutive.com ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

New Orleans Convention & Visitors Bureau 2020 St. Charles Ave New Orleans, LA 70130 (800) 672-6124 www.neworleanscvb.com

Highlights of New Orleans group signs their contract until the last delegate Cuisine in New Orleans isn’t the only thing leaves – with marketing and attendance spicing up the city. America’s most authentic building; leads for exhibitors looking for special city welcomed 7.6 million visitors in 2009, venues; assistance in placing board dinners, and has hosted major events such as Mardi receptions and any other type of special need; Gras, Essence Music Festival, and Jazz registration personnel and a special after-the- J. Stephen Perry Fest in addition to hundreds of prominent meeting impact report. conventions. President & CEO (504) 566-5049 The world’s most famous mid-size city offers Booking Incentives equally world-class convention facilities. New Check out pcma.org for the New Orleans Orleans Morial Convention Center is ranked Convention Center auction. among the nation’s best facilities, with over 1.1 million square feet of contiguous exhibit On the Horizon space and a 10-Gig backbone, and continues Hyatt Regency Hotel redevelopment: This $270 to undergo millions of dollars in improvements. million project includes 1,193 rooms, creates It is one of the most technologically advanced 200,000 square feet of meeting space, and can centers in the nation. host large-scale conventions and meetings. A New Orleans offers a compact geographic new streetcar stop will be added at the hotel for footprint that provides proximity of hotels to increased convenience. convention and meeting facilities, the French Nikki Moon Quarter and local attractions, creating a true Streetcar expansion: A new streetcar expansion Vice President of Sales destination experience. And with the city’s will link South Market District in just two (504) 566-5034 recent renovations, including a $400 million streetcar stops to more than $3 billion of [email protected] airport modernization project and the return medical center developments already under of the Hyatt Regency New Orleans hotel, New construction in Mid-City. Orleans just keeps getting better. Airport modernization: The Louis Armstrong Exhibit Facilities International Airport is undergoing a $400 New Orleans Ernest N. Morial million modernization project, the first phase of Convention Center which will be completed in September 2011. n 1.1 million sq.-ft exhibit space; two 30,000+ sq.-ft ballrooms, 140 meeting rooms and a 4,000-seat theater.

Sallee Pavlovich Hotel Inventory Director of Trade Show Sales n 20,000 within five miles of the center (504) 566-5035 [email protected] Support Services Team New Orleans will assist from the day the www.TradeShowExecutive.com Trade Show Executive March 2011 47 ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

Ontario Convention & Visitors Bureau 2000 E. Convention Center Way Ontario, CA 91764 (888) 271-2979 www.ontariocc.com

Highlights of Ontario Support Services Ontario is in the center of Southern California, Support services include Passkey enabled positioned between Los Angeles and Palm housing, RegLink for event registration, Event Springs. Ontario’s central location allows for Marketing assistance, post-convention reports, easy accessibility via major freeways to all that and welcome letters are available upon Southern California has to offer, including request. The Bureau is also the civic liaison for Disneyland, Hollywood, California Speedway, city council members to welcome attendees world-class golf courses, mountain ski resorts, to the city. Bob Brown fresh water fishing lakes, Pacific beaches, local President & CEO wineries and California’s largest outlet and Booking Incentives (909) 937-3001 entertainment complex, Ontario Mills. Ontario “The Ontario, Southern California RFP [email protected] is a medium-sized city with a small town feel. Challenge!” – Submit a proposal to the Many of our historic businesses are still run by Ontario Convention and Visitors Bureau from the families that started them generations ago. any hotel/resort in the Continental U.S. and The Ontario Convention Center is Hawaii. The OCVB will work with comparable located two blocks from LA/Ontario properties to meet/beat/exceed the room International Airport (ONT), which offers rate, dates, meeting space facility and RN more than 220 daily flights on most major requirements. The Ontario Convention Center airlines to cities in the U.S. and Mexico. will extend up to a 20%** rebate to the master The Center is contemporary in design and account. Go to www.ontariocc.com to submit equipped with the latest in technology. The your RFP today. Center’s full range of high-tech services are * Event must be confirmed/actualized between 1/1/2011 Amita Patel, CHSP linked through 30 miles of fiber optic cabling. and 12/31/2011. Director of Sales & Marketing Services include Internet capabilities, WiFi, DS3, ** Minimum $10,000 total revenue is required, excluding (909) 937-3002 VoIP and video conferencing. service charge and sales taxes [email protected] Hotel Inventory On the Horizon Ontario has over 30 name brand hotels, Spring 2011 brings a 175-suite Embassy Suites from full-service to economy, with 2,500 with approximately 4,000 square feet of hotel rooms within walking distance of the meeting space. The property will showcase Convention Center. the brand’s new prototype, Design Option III. It will also feature the four key distinctive features Taxes of the brand: an open air atrium with foliage n 11.85% Occupancy Tax and water feature; spacious all-suite rooms; n 7.75% Sales Tax complimentary cooked-to-order breakfast; and the nightly Manager’s Reception. Responsibility for Bookings OCVB is responsible for booking short- and long-term events. The catering department confirms all food and beverage events.

48 March 2011 Trade Show Executive www.TradeShowExecutive.com ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

Philadelphia Convention & Visitors Bureau 1700 Market St., Suite 3000 Philadelphia, PA 19103 (215) 636-3300 www.PhiladelphiaUSA.travel Photo: Bryan Lathrop PCVB

Highlights of Philadelphia n 8,500 hotel rooms within walking distance of Philadelphia’s central location, within a day’s the convention center drive of 40 percent of the U.S. population, makes n 1,408 hotel rooms attached to the convention getting here easy and affordable. Philadelphia center at the Philadelphia Marriott Downtown International Airport is serviced by 30 airlines providing 1,300 daily flights and Amtrak’s 30th Taxes Street Station is one of the busiest hubs in the n 8% sales tax nation. The City’s grid street design is visitor- n 8.2% hotel tax Jack Ferguson friendly and very walkable. Plus, Philadelphia n No sales tax on clothing or shoes! President & CEO has incomparable accessibility via bus, trolley, (215) 636-3310 subway services, regional rail, including Responsibility for Bookings [email protected] direct transportation from the airport to the Future dates (18-months out or more) are booked Pennsylvania Convention Center in 20 minutes. by the sales team at the PCVB. 18-months out Philadelphia is The Complete Package: a fusion or less, events are booked by the Pennsylvania of old and new, historic and hip, trendy and traditional. Convention Center sales team (with the PCVB There’s something for everyone — historic sales team securing hotel rooms). Don’t hesitate landmarks, world-renowned dining options, tax-free to contact us for all of your event needs. shopping, fast-action sports and an abundance of arts and culture. Philadelphia is also a world-class Support Services meetings destination, with a state-of-the-art facility The award-winning convention services teams — the newly expanded Pennsylvania Convention at the PCVB and Convention Center have Julie Coker Center — and unmatched service and amenities. decades of combined experience. They’ll help Senior Vice President, you increase attendance and access top-notch Convention Division Exhibit Facilities vendors and suppliers. They have a variety of (215) 636-4470 March marks the world premiere of the newly tools to help you plan your work- and free-time [email protected] expanded Pennsylvania Convention Center. Now activities with these tools. the 14th largest in the nation, it has the capacity to host larger tradeshows or two conventions On the Horizon simultaneously. The expanded center features Last fall, Philadelphia welcomed two new one million square feet of saleable space and the attractions on Independence Mall: the National largest contiguous exhibit space in the Northeast Museum of American Jewish History and the — 528,000 square feet. The Convention Center also President’s House, which served as the nation’s features the largest ballroom on the East Coast — first White House and home to President George 55,400 square feet — and 79 meeting rooms. Washington and his nine enslaved Africans. This summer, Philadelphia welcomes Hotel Inventory Lenfest Plaza, an open-air piazza across the Kevin Richards Philadelphia offers more than 10,500 hotel rooms street from the convention center expansion National Accounts Director in Center City (12,500 are expected in market by and adjacent to the Pennsylvania Academy (203) 380-1923 2014) and is home to 30 hotel brands at a variety of the Fine Arts that serves as a gateway to [email protected] of price points. Museum Row. www.TradeShowExecutive.com Trade Show Executive March 2011 49 ADVERTORIAL Trade Show Executive Who’s Who In Convention Bureaus

Greater Phoenix Convention & Visitors Bureau 400 E. Van Buren Street Phoenix, AZ 85004 (602) 254-6500 www.visitphoenix.com

Highlights of Phoenix Taxes Greater Phoenix – long famous for its year- Greater Phoenix hotel taxes vary by city, round beautiful weather, cactus-studded ranging from 10.47% to 13.27%. scenery, and sun-dappled resorts and golf courses – has accentuated its meeting Responsibility for Bookings credentials with three major additions to its The Greater Phoenix Convention & Visitors urban core: a new convention center that Bureau is the primary booking agent for Steve Moore can accommodate more than 80% of the the Phoenix Convention Center, and all President & CEO conventions in the United States; a new requests for convention and trade show [email protected] collection of restaurants, bars and fashion space are directed through the CVB’s retailers called CityScape; and a new sales staff. The Greater Phoenix CVB also light-rail system that connects convention can facilitate meeting requests for hotels attendees to nightlife, sports venues, and resorts, including those in Scottsdale, shopping and the airport. Tempe, Mesa, Glendale and Sedona.

Exhibit Facilities Support Services The Phoenix Convention Center is fresh The award-winning Convention Services off a $600 million expansion that tripled its team at the Greater Phoenix CVB can flexible space to 900,000 square feet. That provide planners with (1) lead generation; includes three ballrooms (two at 45,000-plus (2) registration services; (3) promotional James Jessie square feet), an IACC-certified Executive collateral; (4) housing; (5) attendance Senior Vice President of Sales Conference Center, and an adjoining builders; and (6) site inspections. (602) 452-6215 performance hall that seats 2,400. The [email protected] convention center’s Grand Canyon-inspired On the Horizon public spaces are bathed in natural light, and CityScape will welcome Oakville Grocery the lower level boasts 312,500 square feet (a gourmet urban grocery specializing in of contiguous exhibit space that’s scored in wine), Stand Up Live (a comedy theater 10’x10’ squares for easy booth setup. and supper club) and several independent restaurants in 2011. A $1.1 billion people Hotel Inventory mover, called the PHX Sky Train, will Greater Phoenix has more than 59,000 guest transport light-rail passengers to Sky Harbor rooms, with accommodations ranging from International Airport beginning in 2013. budget-friendly motels to full-service resorts. Ted Pennison Nearly 3,000 guest rooms are located within walking distance of the convention center, Director of Convention Sales including 1,000 at the new Sheraton Phoenix (602) 452-6210 [email protected] Downtown. The new Westin Phoenix Downtown, located a block from the convention center, opens in March 2011.

50 March 2011 Trade Show Executive www.TradeShowExecutive.com Sponsored by

ZOOM™ Presents the Leading Shows Coming TSE’s Trade Show Locator Up in May in North America By Dana Myers, m a n a g i n g e d i t o r Whether you need a quick reminder of shows on event, the organizer, the site and projected size. For a list the horizon or are studying the market for potential of shows coming up in the next 12 months — searchable partnerships, co-locations or acquisitions, here is a list by each field — go to www.TradeShowExecutive.com of 89 of the most important trade shows scheduled To be considered for future editions of Zoom in for May. Each show is listed by industry category and print and online, e-mail information on your show to contains both a wide-angle and close-up view of the me at [email protected] Dana Myers

Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

ADVERTISING & MARKETING ASI Show San Diego Mary Upton 5/18/2011 San Diego Convention Center 50,000 nsf The ASI Show VP of Trade Show Operations 5/20/2011 San Diego, CA 375 Exhibitors www.asishow.com 215-953-3197 2,500 Attendees

AEROSPACE & AVIATION AAAE Conference & Exposition Dan Duggan 5/15/2011 Georgia World Congress Center NSF Not Supplied American Association of Airport Executives Exhibit Sales 5/18/2011 Atlanta, GA 250 Exhibitors www.aaae.org 703-824-0504 x183 2,500 Attendees

RAA Annual Convention David Perez Hernandez 5/16/2011 Nashville Convention Center 32,000 nsf Regional Airline Association Exhibit Sales 5/19/2011 Nashville , TN 175 Exhibitors www.raa.org 312-673-4838 1,400 Attendees

AGRICULTURE & FARMING Northeastern Forest Products Equipment Expo Joseph Phaneuf 5/13/2011 Bass Park NSF Not Supplied Northeastern Loggers’ Association Executive Director 5/14/2011 Bangor, ME 250 Exhibitors www.nefpexpo.net 315-369-3078 6,000 Attendees

APPAREL, BEAUTY, SHOES & TEXTILES Allied Beauty Association Marc Speir 5/1/2011 Northlands NSF Not Supplied Trade Show – Edmonton Executive Director 5/2/2011 Edmonton, AB Exhibitors Not Supplied Allied Beauty Association 905-568-0158 Attendees Not Supplied www.abacanada.com

Esthetic & Spa Trade Show Toronto Show Contact 5/1/2011 Metro Toronto Convention Centre NSF Not Supplied Esthetique Spa International 450-434-4738 5/2/2011 Toronto, ON Exhibitors Not Supplied www.spa-show.com Attendees Not Supplied

ART, MUSIC & CULTURE SURTEX Penny Sikalis 5/15/2011 Jacob K. Javits Convention Center 30,000 nsf GLM LLC, a division of dmg :: events VP/Show Manager 5/17/2011 New York, NY 300 Exhibitors www.surtex.com 914-421-3297 6,000 Attendees

AUTOMOTIVE, TRUCKING & TRANSPORTATION Alternative Fuels & Vehicles National Kevin Colbert 5/15/2011 Fort Worth Convention Center 175,000 nsf Conference & Expo 2011 Exhibit Manager 5/18/2011 Fort Worth, TX 125 Exhibitors AFV Institute 702-254-4180 2,000 Attendees www.afv2011.com

Car Care World Expo Dave Weil 5/2/2011 Sands Expo & Convention Center NSF Not Supplied International Carwash Association VP, Event Services 5/4/2011 Las Vegas, NV 400 Exhibitors www.carwash.org 888-422-8422 9,000 Attendees

BUILDING & CONSTRUCTION AIA 2011 National Convention Joy Williams 5/12/2011 New Orleans Ernest N. Morial 210,000 nsf & Design Exposition Exhibit Sales 5/14/2011 Convention Center 850 Exhibitors Hanley Wood Exhibitions 972-536-6314 New Orleans, LA 22,000 Attendees www.aia.org/convention

www.TradeShowExecutive.com Trade Show Executive March 2011 51 We’re better, bolder, BEAUTIFUL 21st Large Show Roundtable call us to transform your next meeting TSE’s Trade Show Locator APRIL 14, 2011, MCCORMICK PLACE, PALM SPRINGS, ca CHICAGO, ILLINOIS USA �� • VISITPALMSPRINGSCC.COM Continued from page 51 Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size BUILDING & CONSTRUCTION (continued) 2011 Flow Expo Eddie Edwards 5/5/2011 Long Beach Convention NSF Not Supplied Plumbing Heating Cooling Contractors Trade Show Manager 5/5/2011 & Entertainment Center 150 Exhibitors Association of the Greater Los Angeles Area 323-913-7340 Long Beach, CA 4,000 Attendees www.phccglaa.org

National Hardware Show Ed Several 5/10/2011 Las Vegas Convention Center 535,000 nsf Reed Exhibitions Group Vice President 5/12/2011 Las Vegas, NV 1,900 Exhibitors www.nationalhardwareshow.com 203-840-5932 30,000 Attendees “ The invitation-only forum The Meeting Large Show Executives Call Their Own where executives discuss COMPUTERS & SOFTWARE APPLICATIONS their most pressing Embedded Systems Conference Silicon Valley Sean Raman 5/2/2011 San Jose McEnery Convention Center NSF Not Supplied Large Show Roundtable invites managers of large shows to participate large show issues.” EE Times Group Event Sales Director 5/5/2011 San Jose, CA 330 Exhibitors in a focused discussion of strategic issues. Registration is limited to 16 http://esc-sv09.techinsightsevents.com 415-947-6622 11,000 Attendees executives who meet behind closed doors. Sam Lippman Client: PALM SPRINGS CONVENTION CENTER Producer and Moderator Interop Las Vegas Marco Pardi 5/8/2011 Mandalay Bay Convention Center 85,000 nsf This one-day forum delivers six hours of problem-solving facilitated by Publication:UBM TechWeb TradeShow Executive ZOOMExecutive VP, Sales 5/12/2011 Las Vegas, NV 300 Exhibitors Trim:www.interop.com 1” x 6” 415-947-6216 13,500 Attendees industry expert Sam Lippman, and six hours of networking with peers. Bleed:NACStech NA Jeff Lenard 5/16/2011 The Mirage Hotel Casino 17,400 nsf Live:NACS NA (National Association of VP of Communications 5/18/2011 Las Vegas, NV 100 Exhibitors Convenience Stores) 703-518-4272 1,500 Attendees This Exclusive Event Delivers: Date:www.nacstech.com 01/19/10

SAPPHIRE NOW & ASUG Annual Conference James Boyle 5/15/2011 Orange County Convention Center 70,000 nsf • Six hours dedicated to discussing your top marketing “ I get a high ROI from the Large Show Roundtable SAP Exhibit Sales 5/18/2011 Orlando, FL 220 Exhibitors and management challenges. and leave with best practices that help grow my www.sapandasug.com 800-872-1727 12,000 Attendees show.” • Topics developed by you and your participating peers. Technology Services World Silicon Valley Lydia Zaffini 5/2/2011 Santa Clara Convention Center 28,000 nsf Steve Drew, Associate Executive Director, RSNA Technology Services Industry Association Senior Director 5/4/2011 Santa Clara, CA 100 Exhibitors • Your questions answered candidly, in a closed-door setting. www.technologyservicesworld.com 858-673-3045 1,000 Attendees • Networking with 16 fellow executives and select sponsors. DENTAL “ I enjoy the opportunity to network and share ideas AAPD Annual Session Debra Gilbert 5/26/2011 Marriott Marquis New York 14,600 nsf with peers in the Large Show Roundtable’s casual American Academy of Pediatric Dentistry Meetings Associate 5/29/2011 New York, NY 130 Exhibitors and unstructured setting. It’s very helpful to discuss www.aapd.com 312-337-2169 4,800 Attendees Platinum Sponsors: current challenges impacting our industry and how CDA Presents The Art & Science of Dentistry Debi Irwin 5/12/2011 Anaheim Convention Center 133,000 nsf to overcome them.” California Dental Association Vice President 5/14/2011 Anaheim, CA 600 Exhibitors Carol Fojtik, Senior Vice President, Hall Erickson – www.cda.org 800-736-7071 27,000 Attendees MINExpo The TEXAS Meeting Sandy Blum 5/5/2011 Henry B. Gonzalez Convention Center 50,000 nsf Texas Dental Association Dir. of Annual Session 5/8/2011 San Antonio, TX 370 Exhibitors www.texasmeeting.com & Mtg. Svcs. 12,500 Attendees “ The information sharing at the Large Show 512-443-3675 Exclusive Sponsors: Roundtable is always valuable. It validates what we EDUCATION, TRAINING, SCIENCE & RESEARCH are doing, provides ideas on how to do things better AAM Annual Meeting & MuseumExpo Dean Phelus 5/22/2011 George R. Brown Convention Center 40,900 nsf and gives me new ideas to incorporate into our show.” American Association of Museums Dir., Meetings & 5/25/2011 Houston, TX 350 Exhibitors Kathleen Blouin, Senior Vice President, National www.aam-us.org Prof. Education 5,500 Attendees 202-218-7674 Business Aviation Association (NBAA)

ASTD 2011 International Conference Stacey Mills 5/22/2011 Orange County Convention Center 65,000 nsf Sponsor: & Exposition Exhibitor Services 5/25/2011 Orlando, FL 375 Exhibitors Exclusive Media Partner: American Society for Training & Development 703-838-5849 8,000 Attendees “ The Large Show Roundtable (LSR) was a www.astdconference.org meaningful, educational and uplifting experience for me. I went back to my ofﬁ ce with new ideas IRA 56th Annual Convention Lynn Pyle 5/8/2011 Orange County Convention Center 75,000 nsf and energy and will recommend LSR to my peers International Reading Association Exhibits & Sponsorship Mgr. 5/11/2011 Orlando, FL 250 Exhibitors www.reading.org 302-731-3781 10,000 Attendees as a ﬁ rst rate experience.” Steve Lewis, Producer, Performance Racing Industry ELECTRICAL & ELECTRONICS CLEO: 2011 Dave Coray 5/1/2011 Baltimore Convention Center 59,500 nsf Optical Society of America Director, Exhibits 5/6/2011 Baltimore, MD 300 Exhibitors www.cleoconference.org 202-416-1928 6,000 Attendees The Large Show Roundtable is invitation-only. Space is limited so apply today! © 2010, Trade Show Executive magazine, Oceanside, CA (760) 630-9105. Continued on page 54 For more information and to apply, visit www.largeshowroundtable.com 52 March 2011 Trade Show Executive www.TradeShowExecutive.com 21st Large Show Roundtable APRIL 14, 2011, MCCORMICK PLACE, CHICAGO, ILLINOIS USA

“ The invitation-only forum The Meeting Large Show Executives Call Their Own where executives discuss their most pressing Large Show Roundtable invites managers of large shows to participate large show issues.” in a focused discussion of strategic issues. Registration is limited to 16 executives who meet behind closed doors. Sam Lippman Producer and Moderator This one-day forum delivers six hours of problem-solving facilitated by industry expert Sam Lippman, and six hours of networking with peers.

This Exclusive Event Delivers:

• Six hours dedicated to discussing your top marketing “ I get a high ROI from the Large Show Roundtable and management challenges. and leave with best practices that help grow my show.” • Topics developed by you and your participating peers. Steve Drew, Associate Executive Director, RSNA • Your questions answered candidly, in a closed-door setting. • Networking with 16 fellow executives and select sponsors. “ I enjoy the opportunity to network and share ideas with peers in the Large Show Roundtable’s casual and unstructured setting. It’s very helpful to discuss Platinum Sponsors: current challenges impacting our industry and how to overcome them.” Carol Fojtik, Senior Vice President, Hall Erickson – MINExpo

“ The information sharing at the Large Show Exclusive Sponsors: Roundtable is always valuable. It validates what we are doing, provides ideas on how to do things better and gives me new ideas to incorporate into our show.” Kathleen Blouin, Senior Vice President, National Business Aviation Association (NBAA)

Sponsor: Exclusive Media Partner: “ The Large Show Roundtable (LSR) was a meaningful, educational and uplifting experience for me. I went back to my ofﬁ ce with new ideas and energy and will recommend LSR to my peers as a ﬁ rst rate experience.” Steve Lewis, Producer, Performance Racing Industry

The Large Show Roundtable is invitation-only. Space is limited so apply today! For more information and to apply, visit www.largeshowroundtable.com TSE’s Trade Show Locator

Continued from page 52 Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

ELECTRICAL & ELECTRONICS (continued) Del Mar Electronics DMEDS & Design Show Show Contact 5/4/2011 Del Mar Fairgrounds NSF Not Supplied Del Mar Trade Shows, Inc. 858-459-1682 5/5/2011 San Diego, CA 400 Exhibitors www.vts.com 4,000 Attendees

Electrical Wire Processing Technology Expo Jay Partington 5/18/2011 Frontier Airlines Center 25,000 nsf Expo Productions, Inc. Show Manager 5/19/2011 Milwaukee, WI 110 Exhibitors www.electricalwireshow.com 262-367-5500 1,500 Attendees

Electronic Distribution Show (EDS) 2011 Gretchen Oie 5/24/2011 Paris Las Vegas & Bally’s Las Vegas 180,000 nsf Electronic Distribution Show Show Manager 5/26/2011 Las Vegas, NV 400 Exhibitors Corporation 312-648-1140 2,700 Attendees www.edsconnects.com

Interwire Trade Exposition Livia A. Jacobs 5/3/2011 Georgia World Congress Center 125,000 nsf Wire Association International Mgr., Conventions & Events 5/5/2011 Atlanta, GA 550 Exhibitors www.wirenet.org 203-453-2777 5,000 Attendees

EXHIBITION & MEETING INDUSTRY U.S. Travel Association International Pow Wow Sarah Dickson 5/21/2011 Moscone Center 110,000 nsf U.S. Travel Association Dir., Exhibition & Advertising 5/25/2011 San Francisco, CA 800 Exhibitors www.ustravel.org/events/international-pow-wow 202-408-2134 5,000 Attendees

FINANCIAL, INSURANCE & LEGAL SERVICES ACORD LOMA Insurance Systems Forum Alisen Herman 5/22/2011 San Diego Convention Center NSF Not Supplied LOMA Exhibit Sales & Sponsorships 5/24/2011 San Diego, CA 200 Exhibitors www.acordlomaforum.org 845-620-1700 x442 2,300 Attendees

ALA Annual Conference & Exposition Lisa Mikita 5/22/2011 Orlando World Center Marriott 30,000 nsf Association of Legal Administrators Dir., Conferences & Meetings 5/25/2011 Orlando, FL 225 Exhibitors www.alanet.org/conf 847-267-1252 1,600 Attendees

Operations Conference & Exhibit 2011 Diana Serri 5/1/2011 Boca Raton Resort & Club NSF Not Supplied Securities Industry & Financial VP, Exhibit & 5/4/2011 Boca Raton, FL Exhibitors Not Supplied Markets Association Sponsorship Sales Attendees Not Supplied http://events.sifma.org 212-313-1258

RIMS 2011 Annual Conference & Exhibition Show Contact 5/1/2011 Vancouver Convention Centre West 103,700 nsf Risk and Insurance Management Society, Inc. 212-286-9292 5/5/2011 Vancouver, BC 405 Exhibitors www.rims.org 8,800 Attendees

FOOD & BEVERAGE 2011 NRA Restaurant, Hotel-Motel Show Mary Pat Heftman 5/21/2011 McCormick Place 485,000 nsf National Restaurant Association Executive VP, Convention 5/24/2011 Chicago, IL 1,800 Exhibitors www.restaurant.org/show 312-853-2525 58,000 Attendees

SIAL Canada Xavier Poncin 5/2011/2011 Metro Toronto Convention Centre 80,000 nsf EXPO Canada France Show Director 5/13/2011 Toronto, ON 700 Exhibitors www.sialcanada.com 514-289-1034 14,000 Attendees

SupplySide East Peggy Jackson 5/2/2011 Meadowlands Exposition Center NSF Not Supplied Virgo Publishing LLC VP, Health & Nutrition 5/4/2011 Secaucus, NJ 250 Exhibitors www.supplysideshow.com 480-990-1101 3,500 Attendees

2011 SWEETS & SNACKS EXPO™ Theresa Anthony 5/24/2011 McCormick Place NSF Not Supplied National Confectioners Association Sr. Dir. of Expo & 5/26/2011 Chicago, IL 500 Exhibitors www.sweetsandsnacks.com Membership 14,000 Attendees 202-534-1440

United Fresh 2011 John Toner 5/2/2011 New Orleans Ernest N. Morial 80,000 nsf United Fresh Produce Association Exhibit Sales 5/5/2011 Convention Center 300 Exhibitors www.unitedfresh2011.org 202-303-3424 New Orleans, LA 6,000 Exhibitors

54 March 2011 Trade Show Executive www.TradeShowExecutive.com TSE’s Trade Show Locator

Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

food & beverage (continued) WESTEX 2011: The Rocky Mountain Regional Linda Card 5/10/2011 Denver Merchandise Mart 50,000 nsf Foodservice & Restaurant Exhibition VP & General Manager 5/10/2011 Denver, CO 400 Exhibitors Industrial Expositions 303-892-6800 5,000 Attendees www.coloradorestaurant.com

GOVERNMENT & MILITARY AJA Annual Training Conference & Jail Expo Michele Florian 5/15/2011 Duke Energy Convention Center 30,000 nsf American Jail Association Conference Director 5/19/2011 Cincinatti, OH 275 Exhibitors www.aja.org 301-790-3930 x11 2,200 Attendees

DoDIIS Worldwide Conference Elissa Brainard 5/1/2011 Cobo Center 105,000 nsf National Conference Services, Inc. VP, Conferences 5/5/2011 Detroit, MI 400 Exhibitors www.ncsi.com & Conventions 3,000 Attendees 443-561-2400 x2442

GSA Training Conference & Expo 2011 John Bassett 5/10/2011 San Diego Convention Center NSF Not Supplied MC2 Account Manager 5/12/2011 San Diego, CA 730 Exhibitors www.expo.gsa.gov 888-243-0706 12,200 Attendees

2011 National Postal Forum Mary Guthrie 5/1/2011 San Diego Convention Center 55,000 nsf National Postal Forum Exhibit Sales 5/4/2011 San Diego, CA 150 Exhibitors http://npf.org 703-293-2313 6,500 Attendees

Statewide Training And Resources Bill Funk 5/3/2011 Boston Convention & 35,000 nsf Exhibition (STAR) 2011 Dir. of Purchasing/ 5/3/2011 Exhibition Center 325 Exhibitors Commonwealth of Massachusetts Event Coord. Boston, MA 2,000 Attendees www.mass.gov 617-720-3329

Vermont Business & Industry EXPO Antonia Opitz 5/25/2011 Sheraton Burlington Hotel & 21,000 nsf Vermont Chamber of Commerce Director of Events 5/26/2011 Conference Center 200 Exhibitors www.vtexpo.com 802-238-6592 Burlington, VT 3,000 Attendees

HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING Furniture & Accessories Market – Larry Karel 5/18/2011 Long Beach Convention & NSF Not Supplied Long Beach, CA President 5/19/2011 Entertainment Center Exhibitors Not Supplied Karel Exposition Management 305-792-9990 Long Beach, CA Attendance Not Supplied www.kemexpo.com

Hospitality Design Exposition & Conference Liz Sommerville 5/18/2011 Sands Expo & Convention Center 280,000 nsf Nielsen Expositions Group Show Director 5/20/2011 Las Vegas, NV 900 Exhibitors www.hdexpo.com 770-291-5456 7,000 Attendees

International Contemporary Furniture Fair Philip Robinson 5/15/2011 Jacob K. Javits Convention Center 145,000 nsf GLM LLC, a division of dmg :: events Show Director 5/17/2011 New York, NY 550 Exhibitors www.icff.com 914-421-3200 23,000 Attendees

LIGHTFAIR International Rochelle Burt 5/17/2011 Pennsylvania Convention Center 160,000 nsf AMC, Inc. Managing Director 5/19/2011 Philadelphia, PA 500 Exhibitors www.lightfair.com 404-220-2218 22,000 Attendees

Texas Furniture & Accessory Market Larry Karel 5/1/2011 Irving Convention Center NSF Not Supplied Karel Exposition Management President 5/2/2011 at Las Colinas Exhibitors Not Supplied www.kemexpo.com 305-792-9990 Irving, TX Attendance Not Supplied

JEWELRY International Jewelry Fair/General Dave Harrington 5/21/2011 New Orleans Ernest N. Morial 68,000 nsf Merchandise Show Show Manager 5/24/2011 Convention Center 370 Exhibitors Helen Brett Enterprises 914-421-3215 New Orleans, LA 24,000 Attendees www.gift2jewelry.com

MANAGEMENT, HUMAN RESOURCES & NETWORKING APA Annual Congress Yolanda Ramirez 5/24/2011 Salt Palace Convention Center 50,000 nsf American Payroll Association Exhibits Manager 5/27/2011 Salt Lake City, UT 150 Exhibitors www.americanpayroll.org 210-225-4600 2,000 Attendees © 2010, Trade Show Executive magazine, Oceanside, CA (760) 630-9105. Continued on page 56

www.TradeShowExecutive.com Trade Show Executive March 2011 55 TSE’s Trade Show Locator

Continued from page 55

Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

MANAGEMENT, HUMAN RESOURCES & NETWORKING (continued) INTA Annual Meeting Paula Lee 5/14/2011 Moscone West NSF Not Supplied International Trademark Association Sr. Exhibit & 5/18/2011 San Francisco, CA 90 Exhibitors www.inta.org Sponsorship Planner 8,500 Attendees 212-642-1700

ProjectWorld * BusinessAnalystWorld Amy Ruddell 5/16/2011 Metro Toronto Convention Centre NSF Not Supplied Toronto 2011 Conference Director 5/19/2011 Toronto, ON 70 Exhibitors Diversified Business Communications – Canada 905-948-0470 x236 3,500 Attendees www.projectworldcanada.com

MANUFACTURING & PACKAGING AISTech 2011 - The Iron & Steel Technology William Albaugh 5/2/2011 Indiana Convention Center & 65,000 nsf Conference and Exposition Manager, Sales 5/5/2011 RCA Dome 430 Exhibitors Association for Iron & Steel Technology (AIST) 724-814-3010 Indianapolis, IN 6,600 Attendees www.aistech.org

American Industrial Hygiene Conference Caroline Lacey 5/14/2011 Oregon Convention Center 77,500 nsf & Exposition Exhibits Manager 5/19/2011 Portland, OR 300 Exhibitors American Industrial Hygiene Association 703-846-0748 5,000 Attendees www.aiha.org

AWS Weldmex Chuck Cross 5/11/2011 Cintermex 22,000 nsf Trade Show Consulting, LLC Show Manager 5/13/2011 Monterrey, NL 110 Exhibitors www.awsweldmex.com 800-266-6196 8,000 Attendees

EASTEC 2011 David Morton 5/17/2011 Eastern States Exposition 105,000 nsf Society of Manufacturing Engineers Sr. Show Manager 5/19/2011 West Springfield, MA 490 Exhibitors www.easteconline.com 313-425-3000 11,000 Attendees

FABTECH Mexico Chuck Cross 5/11/2011 Cintermex 12,000 nsf Trade Show Consulting, LLC Show Manager 5/13/2011 Monterrey, NL 65 Exhibitors www.fabtechmexico.com 800-266-6196 8,000 Attendees

METALFORM Mexico Chuck Cross 5/11/2011 Cintermex 16,000 nsf Trade Show Consulting, LLC Show Manager 5/13/2011 Monterrey, NL 92 Exhibitors www.metalform.com 800-266-6196 8,000 Attendees

OrthoTec Exposition & Conference Dan Cutrone 5/24/2011 Orthopaedic Capital Center at NSF Not Supplied UBM Canon Director of Marketing 5/25/2011 Grace College 120 Exhibitors www.canontradeshows.com 310-445-4200 Winona Lake (Warsaw), IN 1,500 Attendees

RAPID 2011 Conference & Exposition Exhibit Sales Contact 5/24/2011 Hyatt Regency Minneapolis 16,000 nsf Society of Manufacturing Engineers 313-271-1500 x4500 5/26/2011 Minneapolis, MN 100 Exhibitors www.sme.org 1,800 Attendees

SAMPE 2011 Rosemary Loggia 5/23/2011 Long Beach Convention & NSF Not Supplied Society for the Advancement of Material Exhibit Manager 5/26/2011 Entertainment Center 275 Exhibitors & Process Engineering 626-331-0616 Long Beach, CA 6,000 Attendees www.sampe.org

MEDICAL & HEALTH CARE PRODUCTS AAPA Annual Conference Amy Phillips 5/30/2011 Las Vegas Convention Center and 50,000 nsf American Academy of Physician Assistants VP, Mtgs. & Industry Relations 6/4/2011 Hilton Las Vegas 250 Exhibitors www.aapa.org 703-836-2272 Las Vegas, NV 8,500 Attendees

Abilities Expo New York Metro David Korse 5/20/2011 New Jersey Convention & Exposition 35,000 nsf 5Net4 Productions President & CEO 5/22/2011 Center at Raritan Center 160 Exhibitors www.abilitiesexpo.com 310-450-8831 x130 Edison, NJ 6,500 Attendees

ACOG 59th Annual Clinical Meeting Victor Robinson 5/1/2011 Walter E. Washington NSF Not Supplied American College of Obstetricians Dir. of Mtgs. & Exhibits 5/4/2011 Convention Center 350 Exhibitors and Gynecologists 202-638-5577 Washington, DC 13,000 Attendees www.acog.org

56 March 2011 Trade Show Executive www.TradeShowExecutive.com WHERE

TSE’s Trade Show Locator Location MEETS Innovation

irvingtexas.com 1.800.247.8464

Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

MEDICAL & HEALTH CARE PRODUCTS (continued) The Aesthetic Meeting 2011 Linda Stanton 5/6/2011 Boston Convention & 36,200 nsf American Society for Aesthetic Plastic Sugery Exhibits Manager 5/11/2011 Exhibition Center 200 Exhibitors www.sugery.org 562-799-2356 Boston, MA 2,200 Attendees

2011 APA Annual Meeting Cathy Nash 5/14/2011 Hawaii Convention Center NSF Not Supplied American Psychiatric Association Dir., Meetings & Conventions 5/18/2011 Honolulu, HI 250 Exhibitors www.psych.org 703-907-7822 19,000 Attendees

ASM 2011 General Meeting Carrie Morin 5/21/2011 New Orleans Ernest N. Morial 50,000 nsf American Society for Microbiology Exhibits Manager 5/24/2011 Convention Center 275 Exhibitors www.gm.asm.org 202-737-3600 New Orleans, LA 10,000 Attendees

ATA Annual International Meeting & Exposition Courtney Mesmer 5/1/2011 Tampa Convention Center 62,500 nsf American Telemedicine Association Meetings Manager 5/3/2011 Tampa, FL 220 Exhibitors www.americantelemed.org 202-223-3333 3,200 Attendees

2011 ATS International Conference Stacy Blackshaw 5/13/2011 Colorado Convention Center 52,000 nsf American Thoracic Society Exhibit Sales Manager 5/18/2011 Denver, CO 175 Exhibitors www.thoracic.org 212-315-8699 15,000 Attendees

AUA 2011 Annual Meeting Jane Conway 5/14/2011 Walter E. Washington 175,000 nsf American Urological Association Advertising and Exhibit 5/19/2011 Convention Center 350 Exhibitors www.aua2011.org 410-689-3749 Washington, DC 16,500 Attendees

DDW 2011 Ellen Silver 5/8/2011 McCormick Place NSF Not Supplied Digestive Disease Week Senior Director 5/10/2011 Chicago, IL 250 Exhibitors www.ddw.org 301-272-0022 15,000 Attendees

Hearth Rhythm 2011 Anna Fassano 5/4/2011 Moscone Center NSF Not Supplied A. Fassano & Company Director of Exhibits 5/7/2011 San Francisco, CA 200 Exhibitors www.hrsonline.org 856-232-2322 9,500 Attendees

OHCA Annual Convention Cindy Lee 5/2/2011 Greater Columbus Convention Center 118,000 nsf Ohio Health Care Association Membership Dir., Exhibits 5/5/2011 Columbus, OH 300 Exhibitors www.conv.ohca.org 614-540-1331 3,200 Attendees

Primary Care Today Glen Chiasson 5/5/2011 International Centre 22,000 nsf Diversified Business Communications – Canada Group Conference Director 5/7/2011 Toronto, ON 170 Exhibitors www.myprimarycare.ca 905-948-0470 ext. 2244 1,800 Attendees

Society of Gastroenterology Nurses & Jackie Frett 5/6/2011 Indiana Convention Center & NSF Not Supplied Associates 2011 Annual Course Exhibits Manager 5/11/2011 RCA Dome Exhibitors Not Supplied SmithBucklin 312-673-4785 Indianapolis, IN 1,300 Attendees www.sgna.org

POLICE, FIRE, SECURITY & EMERGENCY SERVICES Disaster Response & Recovery Exposition Shirley Harris 5/3/2011 Gaylord Texan Resort & 25,000 nsf J. Spargo & Associates Exposition Manager 5/4/2011 Convention Center 100 Exhibitors http://events.jspargo.com/drre11/public/enter.aspx 703-631-6200 Grapevine, TX 2,000 Attendees

Maritime & Transportation Security Expo Pete Cappiello 5/4/2011 Baltimore Convention Center 22,000 nsf E.J. Krause & Associates Exhibit Manager 5/5/2011 Baltimore, MD 200 Exhibitors www.maritimesecurityexpo.com 301-493-5500 x3388 3,000 Attendees

PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING BookExpo America Steve Rosato 5/23/2011 Jacob K. Javits Convention Center 174,500 nsf Reed Exhibitions Event Director 5/26/2011 New York, NY 1,350 Exhibitors www.bookexpoamerica.com 203-840-5463 21,919 Attendees

National Stationery Show Patti Stracher 5/15/2011 Jacob K. Javits Convention Center 125,000 nsf GLM LLC, a division of dmg :: events Show Manager 5/18/2011 New York, NY 900 Exhibitors www.nationalstationeryshow.com 914-421-3394 11,000 Attendees

www.TradeShowExecutive.com Trade Show Executive March 2011 57 GET MORE BANG FOR YOUR BUCK IN RANKED A TOP 20 “BEST BANG FOR YOUR GREENVILLE, S.C. BUCK” CITY IN AMERICA BY FORBES. TSE’s Trade Show Locator call us aT 864.233.2562 To cusTomize your nexT evenT.

CaRoLINafIRStCENtER.Com | fINd uS oN faCEbook Continued from page 57 Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size

REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT CoreNet Global Summit Charlotte Coleman 5/1/2011 Navy Pier NSF Not Supplied CoreNet Global Events Manager 5/3/2011 Chicago, IL Exhibitors Not Supplied www.corenetglobal.org 404-589-3246 Attendees Not Supplied

The Franchise & Business Opportunities Leslie Lawrence 5/14/2011 South Point Hotel & Casino NSF Not Supplied Expo - Las Vegas Show Manager 5/15/2011 Las Vegas, NV Exhibitors Not Supplied National Event Management 905-477-2677 Attendees Not Supplied www.atlantafranchiseshow.com

RECon, The Global Retail Real Tim McGuinness 5/22/2011 Las Vegas Convention Center 800,000 nsf Estate Convention VP, Global Trade Expositions 5/25/2011 Las Vegas, NV 950 Exhibitors International Council of Shopping Centers 646-728-3800 29,600 Attendees www.icsc.org

WASTE MANAGEMENT WasteExpo 2011 Rita Ugianskis-Fishman 5/10/2011 Dallas Convention Center 185,000 nsf Penton Media Show Director 5/12/2011 Dallas, TX 528 Exhibitors www.wasteexpo.com 813-994-4654 11,500 Attendees

WATER, ENERGY & POWER International Coal Prep 2011 Florence Torres 5/2/2011 Lexington Center 35,000 nsf Penton Business Media, Inc. Show Manager 5/5/2011 Lexington, KY 225 Exhibitors www.coalprepshow.com 203-358-4385 2,000 Attendees

ELECTRIC POWER Conference & Exhibition Hunter Jones 5/10/2011 Donald E. Stephens 80,000 nsf The TradeFair Group Show Director 5/12/2011 Convention Center 500 Exhibitors www.electricpowerexpo.com 713-343-1875 Rosemont, IL 5,500 Attendees

NAOHSM Convention & Trade Show Judy Garber 5/22/2011 Hershey Lodge 30,000 nsf National Association of Oil Heating Executive Director 5/26/2011 Hershey, PA 200 Exhibitors Service Managers 888-552-0900 4,000 Attendees www.naohsm.org

Offshore Technology Conference 2011 Sally Goldesberry 5/2/2011 Reliant Park 568,000 nsf Society of Petroleum Engineers Dir. of Meetings & Exhibits 5/5/2011 Houston, TX 2,500 Exhibitors www.otcnet.org 972-952-9494 72,900 Attendees

Index to Advertisers a2z, Inc. Las Vegas Convention & Visitors Authority Rosemont Convention & Tourism Bureau www.a2zinc.net...... p.7, 9 &11 www.lvcva.com...... p.13 (Rosemont, IL) www.thecandoattitude.com...... p.15 Atlantic City Convention & Visitors Authority www.atlanticcitynj.com...... Cover 2 Metropolitan Exposition Services, Inc. www.metro-expo.com...... Cover 4 Singapore Tourism Board Center for Exhibition Industry Research (CEIR) www.mice.yoursingapore.com...... p.35 www.ceir.org...... p.27 PC/Nametag Champion Exposition Services www.pcnametag.com...... p.17 Trade Show Executive www.championexpo.com...... p.3 www.tradeshowexecutive.com...... p.43 Pennsylvania Convention Center Greater Ft. Lauderdale Convention & (Philadelphia, PA) Ungerboeck Systems International Visitors Bureau (Ft. Lauderdale, FL) www.paconvention.com...... p.41 www.ungerboeck.com...... p.23 www.sunny.org...... Cover 3 Large Show Roundtable Reliant Park (Houston, TX) United Service Companies www.largeshowroundtable.com...... p. 53 www.reliantpark.com...... Over-Cover www.unitedhq.com...... p.31

58 March 2011 Trade Show Executive www.TradeShowExecutive.com Lauderdale Convention Collection: Broward County Convention Center Embassy Suites - Fort Lauderdale Harbor Beach Marriott Resort & Spa Hilton Fort Lauderdale Marina Hyatt Regency Pier Sixty-Six Renaissance Fort Lauderdale Cruise Port Hotel Sheraton Fort Lauderdale Beach Hotel

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