Gold 100 Directory

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OCTOBER 2018 News, Views and Tools for Trade Show and Event Executives PARDON OUR DUST Building Boom Continues DASHBOARD August Metrics Hold Steady NEWS YOU CAN USE Using Technology to Win at SPI

SPECIAL SUPPLEMENT Gold 100 Directory

“We have to ensure we are in the right markets at the right time to run our events. That means working years in advance whenever possible. More recently, the focus on safety and security at Reed has become a more crucial responsibility of this position.”

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TABLE OF CONTENTS OCTOBER 2018 VOLUME 19 NUMBER 10

COVER STORY

Power Lunch with 40 Mike Grant When it comes to smooth operations, Mike Grant has the magic touch. The Senior Vice President of the Operations Group at Reed Exhibitions sat down with TSE to outline what it takes to keep a 45-show portfolio humming.

Directory Event Recap The Gold 100 Show organizers at CEIR Predict were briefed on this year’s slow, but Trade Shows of 2017 26 steady, growth rate for the exhibition industry. The crowd at MGM The numbers have been tabulated National Harbor outside Washington also heard from marketing experts on new and the rankings of the largest trade ways to attract new attendees and promising employees. shows in the U.S. are revealed in the annual Trade Show Executive Gold 100 Directory. Exhibit space and other Pardon Our Dust vital metrics are included along with It’s full speed ahead for convention center expansions and new builds contracts and other useful information. 18 nationwide. TSE’s latest survey of projects under way found SUPPLEMENT TO THE OCTOBER ISSUE nearly 2.75 million square feet of new exhibit space being built with four projects slated for completion by the end of the year.

11TH ANNUAL

OCTOBER 2018

News, Views and Tools for Trade Show and Event Executives TRADE SHOW EXECUTIVE’S DIRECTORY OF THE GOLDTrade 100 SHOWS Show OF 2017 Executive’s

Gold 100 Extends its Winning

Streak to SevenCONEXPO-CON/AGG Consecutive Years BY CAROL ANDREWS, Editor-at-Large; CARRI JENSEN, Manager of Directories; and HIL ANDERSON, Senior Editor - — The Gold 100 train kept a’ Chicago rolling in 2017, delivering the seventh con secutive year of across-the-board growth for the industry’s largest trade shows. While the growth rates for the Trade Show Executive (TSE) Gold 100 shows throttled back a bit compared to the THE DEFINITIVE GUIDE TO THE 100 SHOWS Class of 2016, they remained headed in the right direction in a tight range at IN 2017 THAT SET THE or above 1.0%, extending the streak of black ink that began in 2011 as the world GOLD STANDARD economy made a long and slow rebound - Gold 100 Shows from the recession. “The TSE Gold 100 is once again a Continue Positive Facts, Figures, Analysis reason for the trade show industry to cel ebrate,” said Gabrielle Weiss, Publisher/ Growth Trend on the Largest Trade VARIANCE The Top Organizers, Editor of TSE. “The largest shows of 2017 Gold 100: Honorees PAGE 6 of 2016 vs. 2015% Shows in the U.S. Numerical Cities, Sectors and ADJUSTED TOTALS* 2.2% PAGE 34 2015 872,998 GROWTH OF THE GOLD 100 SHOWS VARIANCE 2016 1.9% Service Providers Gold 100: Honorees of 2017 vs. 2016% 39,677,074 2,065 40,550,072 0.1% PAGE 16 ADJUSTED TOTALS* Numerical 110,943 1.0% 4,866 Metric 2016 113,008 922-8558 (312) IL Chicago, Magazine, Executive Show Trade 2018 © 2017 413,054 Measured 1.2% 3,464,356 40,100,446 3,469,222 1,334 www.TradeShowExecutive.com Copyright © 201840,513,500 by Trade Show1.7% Executive (ISSN Number 2151-7568 / USPS #1900) 111,341 SUBSCRIPTION CUSTOMER SERVICE: Trade Show Executive, P.O. Box 16435, North 56,620 NSF of Exhibit Space 112,675 3,427,111 3,483,731 Exhibiting Companies October 2018Total Attendance (Volume 19, Number 10). Trade Show Executive is published monthly by Trade Hollywood, CA 91615-6435, Phone (818) 286-3152, Fax (800) 869-0040, [email protected]. *Excludes statistics from shows without a consecutive two-year comparison Show Executive, Inc., 1550 S. Indiana Avenue, Suite 300, Chicago, IL 60605-4831, USA, Phone Order a subscription or manage your account at www.tradeshowexecutive.com. 6 October 2018 | TSE’s Directory of the Gold 100 Trade Shows of 2017 (312) 922-8558. ® Trade Show Executive is a registered trademark of Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in SUBSCRIPTION & OTHER RATES: Trade Show Executive free subscriptions are available any form or by any means without the written permission of the publisher. Copying done for other for qualified trade show and event executives. The publisher reserves the right to serve only those than personal or internal reference without the express permission of Trade Show Executive, Inc. individuals who meet the publication qualifications. U.S. basic annual subscription rate is $129.00, is prohibited. Printed in the USA. Reprints are available for purchase. Periodicals postage paid at Canada and Mexico is $139.00, and other international countries is $159.00. Single copies are Chicago, IL and additional mailing offices. $19.95 each. Back issues are $19.95 each. Who's Who Mega Guide annual directory is $199.00, Fastest 50 Trade Shows annual directory is $179.00, The World's Top Convention Centers annual POSTMASTER: Send all UAA to CFS. Non-Postal and Military Facilities: send address directory is $159.00, Gold 100 Trade Shows annual directory is $179.00. To order an issue, corrections to Trade Show Executive, PO Box 16435, North Hollywood, CA 91615-6435. please call us at (800) 248-8558.

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News Editor Mike Thomas (312) 922-8558 [email protected] Departments News Editor Jamie Bartosch (312) 922-8558 [email protected] 31 News Editor Sandi Cain Month in Review 8 | (312) 922-8558 [email protected] Catch up on the most significant news from the past month: News Editor Alex Keown (312) 922-8558 [email protected] ●● Reed Names Debbie Evans President of Reconfigured U.S. Portfolio 30 | Perspectives EVENTS Vice President of Events Diane Bjorklund ●● Informa Appoints Managing Director for Fall is in the air, and that means it’s time to (630) 312-8915 [email protected] start making reservations for New Orleans Fashion Trade Shows and this year’s Expo! Expo!. IAEE President Marketing & Event Specialist Leticia Cotton (312) 922-8558 [email protected] ●● Questex Sold to Equity Group; & CEO David DuBois provides a sneak peek New Leadership Named at the productive and fun experiences that Events Coordinator Enrique DeJesus (312) 922-8558 [email protected] ●● SMG’s Albany Center to Launch College await attendees. Esports Conference SALES AND MARKETING ● New CEIR Report Focuses on More 31 | Dashboard of Monthly Trade Vice President of Advertising Linda Braue ● (424) 731-7523 [email protected] Effectively Engaging Millennials Show Metrics Trade show metrics mostly held steady in Business Development Director – Asia Quentin Chan ●● Boyne Capital Acquires AC Business Media August with percentage changes of less (852) 23661106 [email protected] than 1% in all three categories. Exhibit DESIGN AND PRODUCTION 14 | Focus on Asia space increased despite a slight decline in Art Director Shannon Mashek TSE’s roundup of news from the booming the number of exhibitors on the floor. (312) 922-8558 [email protected] Asian exhibitions market. PRESIDENT & CHAIRMAN 46 | As I See It Richard A. Simon United Service Companies, Inc. 26 | Event Recap No one wants their digital marketing (800) 248-8558 [email protected] Show organizers at CEIR Predict were campaign to be dismissed as a cheap PRESIDENT EMERITUS briefed on this year’s slow, but steady, click joint by their target audience. TSE’s Darlene Gudea Trade Show Executive Media Group growth rate for the exhibition industry. The Stephanie Selesnick reminds shows that (760) 889-8585 [email protected] crowd at MGM National Harbor outside rich content is something to be shared with Washington also heard from marketing prospective customers. MEDIA PARTNERS: experts on new ways to attract new attendees and promising employees. 48 | The Zoom Calendar Dates, statistics and contact information MEMBER OF: 28 | News You Can Use for the significant shows taking place in Solar Power International’s microgrid was a December. big hit, and not only because it helped keep the exhibit floor lights on. Show manager 54 | Done Deals Gary Thuro told TSE how using technology TSE’s roundup of the latest deals, demonstrated innovation, engaged contracts, and partnerships. TRADE SHOW EXECUTIVE, WINNER OF: attendees and brought the show’s exhibitors together for what became a team effort. 56 | Ad Index

2018 National Silver Award for News Analysis: Protecting our Events 2018 National Bronze Award for Case History: Oracle & Mosiac Transform OpenWorld 2013 National Gold Award for Editorial Excellence: World's Top Convention Centers 6 October 2018 | www.TradeShowExecutive.com 2013 National Silver Award for Design: World's Top Convention Centers TRADE UP ON FLEXIBILITY

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ROSEMONT.COM MONTH IN REVIEW

Reed Names Debbie Evans President of Reconfigured U.S. Portfolio BY HIL ANDERSON, Senior Editor NORWALK, Conn. – Reed Exhibitions Walsh had been in President Michael Mandl will take charge named a new president for its U.S. division charge of U.S. and of the National Hardware Show and Global and announced the departure of three Latin American Gaming Expo; and Vice President Michael senior vice presidents as part of a rearrange- operations, while Kisken adds Book Expo to his portfolio. ment of the entire portfolio. Evans will focus The book show will be run by Event Man- Debbie Evans will move to Norwalk solely on the U.S. ager Jenny Martin. effective Jan. 1 to become President of RX Evans’ appointment US, reporting to Herve Sedky, President of was one of the person- The changes were revealed following the Reed Exhibitions Americas. She is currently nel moves in Reed’s Sept. 10 announcement in London that President of RX South East Asia and Aus- U.S. operations that Reed’s parent company, RELX Group, had tralia, a position she rose to in 2015. were announced Sept. 20. In addition, there completed the “the simplification of its “I could not be more thrilled to welcome was a reconfiguration of the company’s var- corporate structure by which its previ- Debbie to help lead Reed Exhibitions US,” ious show portfolios. It was announced that ous dual parent company structure has Sedky said. “Debbie’s unique ability to bal- three Senior Vice Presidents — Ed Several, been simplified to a single parent com- ance the needs of the business, the needs of Melissa Ashely, and Matt Logan — have left pany, RELX PLC.” our customers, and the needs of our people the company to pursue new opportunities. are what made her the perfect candidate to As a result of the departures, Senior Vice lead our business forward.” President Yancy Weinrich will add the Reach Hervy Sedky at (203) 840-4800 or Evans steps into the role previously held Vision Expo events to her current portfolio [email protected]; Debbie Evans at +65 by Nancy Walsh, who left Reed in 2017. of Golf and Jewelry shows. Group Vice 6789 8800 or [email protected] Informa Appoints Managing Director for Fashion Trade Shows HIL ANDERSON, Senior Editor LONDON – Informa Exhibitions has a the combination of Group plc. Prior to his stint in Asia, he new leader at the helm of its fashion port- Informa’s global ap- worked for more than 13 years in exec- folio, which includes the flagship MAGIC proach to B2B events utive jobs at Canon Communications, a brand acquired in the 2017 blockbuster marketing and our California show organizer that McCurdy acquisition of UBM. customer-first focus, ran for five years and which was acquired Mark Temple-Smith, who had been along with UBM’s by UBM in 2010. Commercial Director at Informa, is now history and strength “Fashion is a highly international, Managing Director of London-based in fashion, particu- increasingly digital and fast-changing Informa’s Fashion Exhibitions unit, which larly in the U.S. and market,” said Temple-Smith. “I‘m looking includes WWDMAGIC, PROJECT, Asia, is a powerful engine for growth in forward to enhancing our brands and COTERIE and the rest of the portfo- the fashion events market.” platforms and to working closely with our lio. His new role also has responsibility Temple-Smith’s resume includes customers to understand and find solu- for a three-year plan that Informa is high-level experience in both the Asia and tions to their business needs and support launching to position the shows for a North America markets. As Commercial their year-round marketing priorities.” new growth spurt. Director for Informa, he was responsible Informa said in a statement that the new “We are pleased to have Mark take on for new growth initiatives in the Amer- growth initiative Temple-Smith would this essential role as we focus on rolling icas. Prior to joining Informa in May head up would include “enhancements in out an initiative that is so important to the 2018, Temple-Smith worked in the Asia areas such as marketing, content, digital fashion marketplace,” Informa Exhibitions market as CEO, Asia for Tarsus Group, and customer service.” McCurdy told CEO Charles McCurdy said. “We believe and Managing Director, Asia for ITE Continued on page 9

8 October 2018 | www.TradeShowExecutive.com MONTH IN REVIEW

Questex Sold to Equity Group; New Leadership Named HIL ANDERSON, Senior Editor HOUSTON NEW YORK – Questex, LLC has been ac- ownership valued quired by a New York private-equity firm Questex’s strong DESIGNED TO and will be run by new corporate leader- portfolio of B2B ship with roots in the exhibitions industry, marketing and media and plans to make good use of the compa- properties, which INSPIRE & EXCITE. ny’s assets beyond its events portfolio. includes well-known Avenida Houston, Texas’ largest MidOcean Partners acquired Questex titles such as Amer- convention campus, is the new- Intermediate Holdings from Shamrock ican Salon, Hotel est place to sip, stroll and savor in Capital in a transaction announced Sept. Management and downtown Houston. The central 12. Terms of the deal were not disclosed. Fierce Markets. “As campus includes the George R. Kerry Gumas, Founder and CEO of opposed to narrowcast events-only busi- Brown (GRB), Discovery Green park, Questex, will remain with the company nesses, MidOcean believes in the value Hilton Americas-Houston and the as Senior Advisor. The company will of surrounding a market with integrated new Marriott Marquis. In addition be run by David Kieselstein, Chairman event and media assets,” Kieselstein said. to the new restaurants and cultur- of MidOcean’s private equity executive “We focus on the customer journey, from al offerings, the campus features board, who will also chair the Questex discovery and awareness on through to events, festivals and other pro- board. Paul Miller will step in as CEO. consideration and purchase. The breadth grams designed to inspire visitors “I am looking forward to handing of Questex’s assets in each of their mar- to explore the city. over the baton of daily leadership in the kets allows them to support both their coming weeks to my longtime colleague audience and marketers through each in the industry, Paul Miller,” Gumas step of that journey.” HOUSTON IN THE HEADLINES said. “I am confident that under Paul’s Questex currently runs a portfolio of The famous Texas hospitality dynamic leadership, Questex will con- 125 trade shows, hosted-buyer events, makes for a fun-filled visit but tinue to innovate, accelerate growth and and conferences. Its shows include the Houston is also full of surprises. provide enhanced service and value to International Beauty Shows brand, Night- London Evening Standard, 2017 our customers.” club & Bar and the Sensors Expo & Con- Kieselstein is a former CEO of Penton, ference, which earned a spot on the most With robust international influ- which was acquired by Informa plc in recent Trade Show Executive Fastest 50. ences from a diverse population, 2016. Miller was previously CEO of the the sprawling metropolis offers plenty of diverse neighborhoods UBM Technology Group, President of Reach David Kieselstein at (212) 497- Penton’s Industry Group and President to explore, along with exotic cui- 1407 or dkieselstein@midoceanpartners. sines, of-the-moment boutiques, of Informa’s Industry & Infrastructure com; Kerry Gumas at (617) 219-8300 and innovative art offerings. Intelligence Group. or [email protected]; Paul Miller at (617) Vogue, 2017 Despite their roots in trade shows, 219-8300 or [email protected] early indications were that the new Houston, is, in fact, about as multicultural a city as exists in Continued from page 8 show covered a hefty 1,014,200 net square the country. feet, according to the TSE Dashboard of CNN, 2017 Trade Show Executive (TSE) further de- Monthly Trade Show Metrics, but that was tails would be announced in the future. (5.5)% below 2017. Exhibitors were down To book your next program, call 713-853-8949. A top priority could be WWDMAGIC, (5.8)% at 5,327, and attendance slipped known as MAGIC. The semi-annual Las (0.9)% to 75,800. Vegas show has long been a fixture for VISITHOUSTON.COM #INSPIRED retail buyers and clothing lines. While Reach Charlie McCurdy at +44 (0)20 the February and August editions remain 7017 5000 or charlie.mccurdy@informa. among the largest shows on the TSE Gold 100, growth has appeared stalled amid the com; Mark Temple-Smith at +44 (0)20 7017 transition to Informa. The February 2018 5000 or [email protected]

www.TradeShowExecutive.com | October 2018 9

MONTH IN REVIEW

SMG’s Albany Center to Launch College Esports Conference HIL ANDERSON, Senior Editor ALBANY, NY –The new Albany Capital goal to get involved in this industry in game developers, and lifestyle brands. The Center (ACC) is teaming up with a pair of some capacity.” Empire State Development Corporation small-college athletic conferences to launch a The ACC includes 22,500 square-feet (sf) will be there as well to tout its Digital Game tournament and conference for competitive of ballroom and exhibit space, six meet- Hubs established at Rensselaer Polytechnic video gaming next year. ing rooms totaling 9,200 sf and 13,500 sf Institute and New York University. It was announced in September that of pre-function space. It is located within The HV Gamer Con team also includes Hudson Valley Gamer Conference (HV walking distance to hotels and downtown the Albany area’s Center for Economic Gamer Con 2019) would debut March nightlife in the state capital. McClaine said Growth (CEG), which sees the event as an 30-31 at the ACC, which opened for busi- the building’s internet system, managed by opportunity to raise the region’s profile ness in downtown Albany last year. The Tech Forward, Inc., featured a capacity of in the gaming industry and also among event will feature competitors represent- 1,000 mbps and could support up to 1,000 aspiring college students. “Hudson Valley ing a handful of colleges from the Eastern simultaneous users. Gamer Con 2019 will enhance CEG’s efforts College Athletic Association’s (ECAC) The HV Gamer Con will bring together to showcase the regional assets that enable and the Metro Atlantic Athletic Confer- the best gamers from the ECAC and MAAC video-game companies to thrive here,” said ence (MAAC). “We are working with the who will compete against one another play- CEG President & CEO Andrew Kennedy. ECAC and MAAC on the execution of ing three popular video games. “The ECAC “This event will also show esports partici- the tournament, and they are securing already has rights to two of the games,” pants and software developers that the Cap- the teams and running the logistics of McClaine said. “We are awaiting approval ital Region is a great location to get a college the tournament,” Doug McClaine, SMG’s on the third and hope to have an announce- education and rewarding careers within our General Manager of the ACC, told Trade ment in a month or so.” local studios.” Show Executive. The event will accommodate more than “We feel privileged to collaborate with 800 spectators. It will also feature a confer- Reach Doug McClaine at (518) 487- these conferences that are at the forefront ence on competitive video gaming and an 2022 or [email protected]; of bringing esports to the collegiate mar- exhibition with space for around 50 vendors. Andrew Kennedy at (518) 465-8975, x225, ket,” McClaine said. “It’s always been our The exhibitors will include area colleges, or [email protected] New CEIR Report Focuses on More Effectively Engaging Millennials MIKE THOMAS, News Editor DALLAS — A new report from the Center attendee “window shopping” into engage- for Exhibition Research (CEIR) contains ment, and much more. valuable advice from consultant and in- “Contrary to what many think, disruption dustry veteran Barry Siskind on engaging is not a bad thing,” a portion of Siskind’s with today’s most dominant workforce report reads. “In most cases, disruption generation: Millennials. takes industries into the next phase of their Titled “It’s Not Your Father’s or Moth- usefulness. Organizations should look at the er’s Trade Show Anymore — Engage with changes that are happening and take steps Caution,” the 12-page report is part of to fortify their business practices against the CEIR’s Industry Insight Series and covers storm of disruption. This will help the exhi- multiple topics, including adjusting booth bition industry find their place in the new engagement techniques, exhibit booth ad- economy, where they can continue to thrive. ditions and improvement plans, converting Continued on page 13

12 October 2018 | www.TradeShowExecutive.com MONTH IN REVIEW

Boyne Capital Acquires AC Business Media ALEX KEOWN, News Editor Florida-based Boyne Capital, a private said. Lovette comes equipped equity firm, has acquired AC Business with a clear vision to en- Media, which includes 12 heavy con- hance AC Business Media’s struction industry publications, one trade platform and offerings, as show and one digital marketing platform. well as its customers’ re- Financial details of the sale were not turn on investment. disclosed in the announcement. “AC Business Media The deal gives Boyne a portfolio of is a market leader that is known brands in heavy construction, as- poised for future growth. By phalt, concrete, paving, equipment rental, partnering with Boyne, AC landscape, manufacturing, logistics and Business Media will be able supply chain. It also provides the compa- to continue investing in its ny with digital and data-driven market- products and capabilities and ing verticals. By acquiring AC Business significantly enhance our Media, Boyne said AC Business Media ability to provide great value “delivers relevant, cutting-edge content to our customers,” Lovette told TSE. Curci said the deal is a significant The acquisition of AC Business Media to its audiences through industry-leading one for Boyne. He said it will serve provides Boyne the following: digital properties, trade shows, videos, as a springboard for Boyne Capital to magazines, webinars and newsletters.” • Equipment Today “go out and acquire other properties Boyne was one of more than one dozen • OEM Off Highway in this arena.” companies that bid on the company, Nick • Concrete Contractor “Boyne is very excited to be partnering with Barry Lovette and the team Curci, President of Corporate Solutions, • Asphalt Contractor the company that brokered the deal, at AC Business Media. We have been • Rental told Trade Show Executive. actively looking for an opportunity to With its acquisition of AC Business • Pavement Maintenance invest in the digital and data market- Media and its B2B media business & Reconstruction ing space and to develop a presence in portfolio, Boyne tapped Barry Lovette • Sustainable Construction the trade show vertical, which we see as the new Chief Executive Officer of • ForConstructionPros.com as being a natural complement,” Derek McDowell, CEO and Managing Partner AC Business Media. He was brought on • Supply & Demand Chain Executive of Boyne told TSE. by Boyne for the purpose of taking over • Food Logistics the reins of AC Business Media, a Boyne • Green Industry Pros Reach Derek McDowell at (305) 856- spokesperson told TSE. With more than 9500 or [email protected]; 20 years’ experience in the industry, • Snow Pro Nick Curci at (203) 226-4040 or ncursi@ Lovette has “a deep understanding as to • DHI ConNextions csmergers.com the needs of ACBM’s customers,” Boyne • DMN

Continued from page 12 Executive, “it is incumbent on exhibitors to Says Siskind: “When exhibitors ignore assure that their engagement approaches, the influence of Millennials, they place Industry leaders have to engage Millennials people-to-people engagement in particular, their trade show investments in peril. in ways that are meaningful to them.” resonate with them to maintain relevance Unless Millennials are being properly According to CEIR CEO Cathy Breden, engaged, all good intentions are simply and effectiveness of their exhibit programs. CEIR has monitored trade show attendee window dressing.” Barry does a nice job of walking the reader preferences for a decade, from research CEIR’s full report can be downloaded with young professionals to tracking prefer- through relevant CEIR research and offers at https://www.ceir.org/products/2752. ences by generations in the workforce. With recommendations on how to alter booth Millennials being the largest generation staff engagement approaches to align with Reach Cathy Breden at (972) 687-9201 in today’s workforce, she told Trade Show what Millennials prefer.” or [email protected]

www.TradeShowExecutive.com | October 2018 13 FOCUS ON ASIA

EDITOR’S NOTE: At the time of publication, the UBM and UBM Asia brands had not fully transitioned over to Informa PLC following the recent merger and therefore remained unchanged.

China

SHANGHAI Expanded Exhibit Hall at Pet Fair Asia Increased demand for exhibit space this year led VNU Exhibitions Asia to expand Pet Fair Asia into two additional halls at the Shanghai New International Exhibi- tion Centre (SNIEC). The show and its co-located partner, Aquarama, took place in 10 halls at SNIEC this August compared to eight last year, increasing available space about 25.0% to 125,000 square meters (1,345,489 square feet). VNU said much of the new demand was from Asia’s growing pet-food sector, One for the Record Books. The Hong Kong Book Fair set a new attendance mark of 1.04 million visitors this which occupied three full halls. The show year. The seven-day event also included a record roster of 680 exhibitors from 39 nations. has also co-hosted Petfood Forum China for the past seven years. gence of artificial intelligence (AI) SHANGHAI and data analysis and their respective Fish fans were also out in force at Shanghai Boat Show Sets Sail Aquarama, which was highlighted applications to the home-technology by a 10-sm (107 sf) freshwater tank market in China. “With the rapid de- for New Venue and an “aquascaping” contest for velopment of big-data technology, the The China (Shanghai) International Boat aquarium designers. requirement for AI has reached a cru- Show (CIBS) opened exhibit sales this fall cial period,” said Lucia Wong, Deputy for its upcoming move to a new venue. Reach Yannick Verry, VNU Senior General Manager of Messe Frankfurt The show will take place next spring International Sales & Marketing Manager, (Shanghai) Co Ltd. “AI technology at Shanghai’s National Exhibition and at +86 21 6195 6016 or yannick.verry@ is being adapted by the smart-home Convention Centre (NECC) with in- vnuexhibitions.com.cn industry very rapidly, bringing with it creased overall exhibit space and a host of recently completed improvements greater possibilities and is for some be- to the building. coming a ‘must have’ in new homes.” SHANGHAI The NECC will provide 28,000 sm Along with an educational program Messe Frankfurt’s Smart Home Show (301,389 sf) of exhibit space in two halls. focused on the complementary use of Gaining Traction The convention center is in a prime loca- data analysis to improve AI, there were tion near downtown and with convenient The surging growth of high technolo- exhibits on in-home systems that can access to the airport. gy for the home is driving a new trade control multiple virtual assistants and Helena Gao, Director of UBM Sinoex- show in Shanghai. the Internet of Things. po, said the 2019 show will increase its The fourth edition of Shanghai The two shows, held at the Shanghai Smart Home Technology (SSHT) emphasis on networking and interactive New International Expo Centre, are recorded another year of growth participation. It will also be co-located tied in with Messe Frankfurt’s bienni- this fall, with 250 exhibitors and a with UBM’s The Lifestyle Show show-record 23,000 gross sm (247,570 al Light + Building event in Frankfurt and Hotel Plus. sf) of exhibit space. and the company’s lighting shows The 2018 edition of CIBS had a sensa- Show organizers said the expo, around the world. tional sendoff in its final year at SNIEC, which was co-located with Shang- with 35,601 attendees (a 15.0% increase hai Intelligent Building Technology Reach Lucia Wong at +852 2802 7728 or over last year) and about 600 exhibi- (SIBT), was positioned at the conver- [email protected] Continued on page 16

14 October 2018 | www.TradeShowExecutive.com

FOCUS ON ASIA

Continued from page 14 The online capabilities of the confer- rising at the same time,” said Sabine ence generated 1,080,000 live viewers Liu, General Manager of UBM Taiwan. tors. Show managers noted that nearly for the 77 parallel sessions featuring “We believe innovative technology one-third of attendees were scouting out 923 cancer experts from around the and equipment will bring the solu- new products at the show, which should world. The attendees who made the trip tions for food crisis, food safety, and be easier to reach with the extra exhib- to the Shengyang EXPO in northeast animal diseases.” it halls at NECC. China had access to 24,000 sm (258,000 sf) of exhibits. Reach Sabine Liu at +886-2-2738-3898 Reach Helene Gao at +86 21 6437 1178 “This extraordinary mega-conference or [email protected] or [email protected] was a real challenge due to the attendance and technical details,” EXPO General Manager Diane Chen said. “Its HONG KONG success is a credit again to the tremen- Vietnam Hong Kong Book Fair Attendance dous commitment of our EXPO staff Tops 1 Million and the superb cooperation received HO CHI MINH CITY A record crowd of 1,040,000 visitors from our government bureaus.” Vietnam Security Show Features browsed the 29th Hong Kong Book Largest Exhibit Floor Fair this summer. Reach Diane Chen at (86) 24 3161 9900 Secutech Vietnam established a new The Hong Kong Trade Development or [email protected] show record for exhibit space during its Council (HKTDC) said the majority August run in Ho Chi Minh City. of the visitors to the seven-day pub- The 11th edition of the annual lic show were from Hong Kong and Taiwan exhibition for safety, security and fire 9.0% (or nearly 94,000) came from protection products finished with outside the city. 10,000 sm (107,639 sf) of exhibit space, “Along with purchasing books to TAIPEI up 11.0% from the 9,000 sm (96,875 sf) their liking, readers also keenly par- UBM’s New Farm Tech Show Gains last year. It was the largest exhibit floor ticipated in on-site cultural events,” Momentum in show history. A new record was also HKTDC Deputy Executive Director The second edition of Asia Agric-Tech set for the number of exhibitors, which Benjamin Chau said. “In particular, the Expo & Forum turned in a solid perfor- increased 13.0% to 310 and included the International Cultural Village, the Art mance this summer as UBM Asia Ltd. debut of a Singapore pavilion. Atten- Gallery and the various cultural perfor- capitalized on a growing automation dance had been projected at more than mances drew crowds.” trend in Asia’s farming industry. This year’s fair at the Hong Kong 12,000 when the show opened. The show launched last year as a The rapid urbanization of South- Convention & Exhibition Centre co-location with Aquaculture Taiwan was bolstered by the return of the east Asia over the last few decades has and Livestock Taiwan. UBM, which created demand for safety technology co-located Hong Kong Sports and recently merged with Informa, tailored and equipment in growing cities. “An Leisure Expo, which launched last year. the show to new technology that will increase in urban infrastructure proj- This year’s exhibition drew 130 exhib- change the shape of agriculture in the ects along with strong GDP growth are itors of leisure products and sporting face of projected manpower reductions significant factors,” said Regina Tsai, goods, contributing to a new show and climate change. Deputy General Manager of Messe record of 680 exhibitors. Greenhouse controls, data analysis and the Internet of Things were Frankfurt New Era Business Media Reach Benjamin Chau at (852) 1830 668 dominant themes on the exhibit floor Ltd. “We expected to see a good mix or [email protected] and during the three days of conference of government and commercial sector sessions, which drew more than 4,000 buyers coming through the doors, a attendees. The trio of shows at the Tai- high proportion of which were system integrators, distributors and end users.” SHENYANG pei World Trade Center welcomed more than 25,000 attendees from 34 nations. Messe Frankfurt organizes 11 More than 1 Million Online Viewers The exhibit floor covered about 1,500 shows worldwide in the security and Follow Shenyang Cancer Conference sm (16,146 sf) and featured 210 exhibi- safety area, including three other More than 18,000 attendees took part tors that racked up some $10 million in Secutech branded events in Thailand, in the 2018 Chinese Conference on On- orders, UBM said. India and Taiwan. cology in August, but the total audience “The manpower in the agricultural topped 1,000,000 when online partici- industries is steeply decreasing, but Reach Regina Tsai at +886 2 8729 1099 pants were included in the count. the demand for food is dramatically or [email protected]

16 October 2018 | www.TradeShowExecutive.com Make sure your attendees and your conference fees are protected in case of natural disasters, illness and much more. Here’s an actual Client Case Study that shows just how valuable this Inability to Attend coverage really is: Client Case Study #24: $37,500 in claims paid due to hurricane cancellations. A leading physician conference organizer implemented the Inability to Attend – registration refund program for their show. The conference had approximately 2,500 registrants. Due to a hurricane that hit their state, 15 attendees had to cancel. Rainprotection handled every cancellation, with no involvement required by the organizer/client. Each of the 15 cancelling registrants received a full reimbursement, and the client retained 100% of the registration fees. Total savings for client totaled over $37,000. This is over and above the other typical 1% to 2% cancellations paid due to illnesses and injuries.

Here’s a quick summary of how it works: u Coverage starts on the registration date and ends on the first day of the show. u Cancellation refunds are provided for over 10 legitimate causes which include weather, illnesses, injuries, and a death in the family. u The cost for this insurance is paid by your registrants at When cancellations occur, it costs you time and money, approximately 3% of their registration fees (built in to and it can potentially strain a good business relationship. the registration process). Our Inability To Attend Insurance is designed to take the u Your organization would have a “no refund” policy, burden off of your organization when registrants cancel. and all refunds would be handled by us. It provides 100% refunds to registrants (attendees and or u We handle all claims, so you are kept out of the exhibitors) who cancel and cannot attend your event. cancellation loop…no more refund decisions or awkward conversations with your attendees! Your organization keeps 100% of registration & u This is a worldwide program available to events held conference fees even if an attendee must cancel. throughout the U.S. and across the globe. AND PLUS, it’s also a revenue generator! Your attendees are insured for 100% of their Upon completion of each event, Rainprotection conference fee if they need to cancel. Insurance will compensate your organization with an administration fee.

Rainprotection Insurance is also a leading provider of liability coverage, event cancellation and exhibitor insurance for thousands of US and International events every year. Call: (800) 528-7975 Inability to Attend is Underwritten by: Lloyd’s of London www.rainprotection.net Email: [email protected] Trade Show Executive's Pardon Our Dust BY CARRI JENSEN, Manager of Directories; RENEE DIIULIO, Senior Editor; and ALEX KEOWN, News Editor

Demand for Convention Center Space Continues to Grow CHICAGO – There seems to be no decline America will see 2,744,866 square feet With the last few pages left on the 2018 in interest or need for new convention cen- (sf) of new prime exhibit space. That calendar, four facilities are expected to ters. Across North America there is a flurry includes 1,866,036 sf of expanded space complete their construction projects of activity as construction crews set the and 878,830 sf of exhibit space from new before the end of the year. foundation for multiple show venues that builds. Additionally, there will be an ex- • In Miami Beach, renovations on the should satisfy the needs of a community for pected 1,761,987 sf of new meeting space, Miami Beach Convention Center are some time to come. 1,075,987 sf from expansions and 686,000 expected to be complete by the end of Across the continent there are cur- sf from new builds. When it comes to flex October. This site will still be a large rently 29 different convention centers space, the expansion of existing conven- facility despite the fact that it will lose under construction, with another 42 sites tion centers will add 659,498 sf and new some of its prime exhibit space in under consideration. With the addition builds will provide another 110,000 sf for the expansion. The facility will drop of the new convention centers, North a total of 769,498 sf of flex space. from 502,848 sf of prime exhibit space

Convention Center Construction Snapshot:

Number of North American Convention Centers Meeting Space to be Added 1,753,487 sf Undergoing Construction 24 Through Expansions 1,067,487 sf Considering Construction 38 New Builds 686,000 sf

Prime Exhibit Space to be Added 2,744,866 sf Flex Space to be Added 763,498 sf Through Expansions 1,866,036 sf Through Expansions 653,498 sf New Builds 878,830 sf New Builds 110,000

18 October 2018 | www.TradeShowExecutive.com PARDON OUR DUST

Construction Calendar With 29 venues under construction on the Construction Calendar of the Trade Show to 491,500 sf. That loss though will Executive Pardon Our Dust Semi-Annual Report, trade show executives will need to keep make way for an expansion of meeting their scissors sharp over the next five years. space. The center will see the amount Four centers will cut the ribbon before 2018 slips away, joining the 12 venues that have of meeting space jump from 127,000 already celebrated the opening of new space this year. One of these is the Gaylord Rockies Resort & Convention Center in Denver, which has traveled a long and somewhat rocky road sf to 188,000 sf of meeting space. to reach this day. The Miami Beach facility will also Another five centers are expected to debut new space in 2019, with two of them debuting include 84 breakout rooms, up from brand new buildings: Dickies Arena in Fort Worth and Chase Center in San Francisco. The the current 81. pace picks up in 2020 with nine venues anticipating project completion, three of them in Las Vegas and all of those creating space within new buildings: Caesars Forum, Las Vegas • Another site that will soon open is the Stadium (new home to the Raiders) and Wynn | Encore/Wynn Paradise Park. In 2021, it’s all about expansions, with five centers planning to welcome additional space, including New Gaylord Rockies Resort & Convention York’s Jacob K. Javits Convention Center. The same is true in 2022 when four more centers Center in Denver. This new build will will open doors to new space. In 2023, two venues, the Greater Fort Lauderdale/Broward feature 175,000 sf of prime exhibit County Convention Center and the National Western Center in Denver, have project end space, as well as 310,000 sf of meeting dates scheduled. Who will need to sharpen their scissors next? Check back for the Pardon Our Dust update space with 78 breakout rooms. The in March to find out. Gaylord is expected to open its doors by the end of 2018. 2018 2020 • Las Vegas is also expecting to see an ARIA Resort & Casino, Las Vegas, NV† (Q1) Wynn | Encore/Wynn Paradise Park, Las Vegas, expanded convention center open Osceola Heritage Park Events Center (formerly Osceola NV (Q1) its doors by the end of the year. The Heritage Park Exhibition Building), Kissimmee, FL† (Q1) Cox Business Center, Tulsa, OK (Q3) MGM Grand Hotel & Casino will see a Yucatán International Convention Center, Mérida, Las Vegas Stadium, Las Vegas, NV (Q3) significant expansion of meeting space. YU*† (Q1) Memphis Convention Center (formerly Memphis Cook The square footage of meeting space Gaylord Texan Resort & Convention Center, Grapevine, Convention Center), Memphis, TN (Q3) will increase from 501,000 sf to 850,000 TX† (Q2) Oklahoma City Convention Center, Oklahoma City, sf. The number of breakout rooms Hard Rock Hotel & Casino, Atlantic City, Atlantic City, OK* (Q3) are expected to nearly double from NJ† (Q2) Roland E. Powell Convention Center, Ocean City, 54 to more than 100. Prime exhibit Huntington Convention Center of Cleveland and Global space is expected to remain the same MD (Q3) Center for Health Innovation, Cleveland, OH† (Q2) at 152,000 sf. Infinite Energy Center, Duluth, GA (Q4) † Mohegan Sun, Uncasville, CT (Q2) Caesars Forum, Las Vegas, NV* • The Arlington Convention Center in † Charleston Civic Center, Charleston, WV (Q3) Kalahari Resorts & Conventions Round Rock, Round Texas is expected to see its construc- CINTERMEX Convention Center, Monterrey, NL, Rock, TX* tion project completed in November. Mexico† (Q3) The prime exhibit space will remain Kentucky International Convention Center, Louisville, steady at 50,000 sf, but meeting space 2021 KY† (Q3) will be eliminated and flex space will Harrah’s Cherokee Casino, Cherokee, NC (Q1) New York State Fairgrounds, Syracuse, NY†(Q3) drop from 30,000 sf to 24,000 sf as the Charlotte Convention Center, Charlotte, NC (Q2) Suburban Collection Showplace, Novi, MI† (Q3) site converts into an esports stadium. Gaylord Palms Resort & Convention Center, Kissimmee, Arlington Convention Center, Arlington, TX (Q4) FL (Q2) While 2018 continued to be a strong Gaylord Rockies Resort & Convention Center, Denver, Lexington Convention Center, Lexington, KY (Q4) year for convention center construction, CO* (Q4) more construction is in the works across Jacob K. Javits Convention Center, New York, NY MGM Grand Hotel & Casino, Las Vegas, NV (Q4) North America. Over the next five years, Miami Beach Convention Center, Miami Beach, FL (Q4) there are 25 projects in the works, with 2022 five projects set for completion in 2019 Marriott Marquis Miami Worldcenter Hotel & Expo and nine in 2020. The 2019 projects in- 2019 Center, Miami, FL (Q1) clude the Moscone Center North/South Moscone Center North/South Expansion, Washington State Convention Center, Seattle, WA (Q2) in San Francisco, which is expanding San Francisco, CA (Q1) Colorado Convention Center, Denver, CO (Q4) by the first quarter of 2019; Kalahari Kalahari Resorts & Conventions, Wisconsin Dells, Las Vegas Convention Center, Las Vegas, NV (Q4) Resorts & Conventions in Wisconsin WI (Q3) Dells, Wis., which will open new space Dickies Arena, Fort Worth, TX* (Q4) in the third quarter; Dickies Arena in Georgia World Congress Center Authority (Georgia 2023 Fort Worth, Texas, which is expected World Congress Center, Centennial Olympic Park, Greater Fort Lauderdale/Broward County Convention to open in the fourth quarter; and the Mercedes-Benz Stadium) (Q4), Atlanta, GA Center, Fort Lauderdale, FL (Q4) massive Georgia World Congress Center Chase Center, San Francisco, CA* National Western Center, Denver, CO Authority (Georgia World Congress Center, Centennial Olympic Park, *New build †Construction completed

www.TradeShowExecutive.com | October 2018 19 PARDON OUR DUST

Proposed Centers BOOM OR BUST! Mercedes-Benz Stadium) in Atlanta, There is a boom going on in convention construction. It did not start with a big bang, however — more like a shovel crunching in dirt — but the shockwaves continue to reverberate throughout which will unveil its new space in the North America with announcements regarding new space routinely released. fourth quarter of 2019. In San Francisco, This edition of Trade Show Executive’s Pardon Our Dust finds 42 convention projects currently under consideration at some level. Of these centers, 16 are new to the list, replacing and going the Chase Center is expected to open beyond those that have passed on construction and those that have put shovels in the ground. by the beginning of the 2019-2020 NBA Some projects were not found feasible at this time, like a new convention center for Niagara Falls; season. The amount of meeting and others, like the Amarillo Civic Center Complex, could not gain enough traction for approvals; and nearly every project has struggled with money. But a few managed to navigate the challenges for exhibit space is still to be determined, successful go-aheads. but the facility is set to be the anchor Caesars Forum in Las Vegas, Harrah’s Cherokee Casino in Cherokee, N.C., and Infinite Energy for a retail and restaurant district Center in Duluth, Ga., all belong to this latter group. Progress on these projects can now be tracked within the listings. in the Bay City. Those projects still maneuvering these early stages will continue to ride the current convention While there are plans for building new boom, seeking feasibility, financing, approvals or the perfect design. Who will catch the next wave of construction? Check back in March to find out. convention centers or renovating existing facilities, there have been a few proj- DISCUSSION Jacksonville Convention Center, Jacksonville, FL* ects that have fallen by the wayside this year. Among those were a new conven- George R. Brown Convention Center, Houston, TX Kansas Expocentre, Topeka, KS tion center for Niagara Falls, N.Y., and Tucson Convention Center, Tucson, AZ Los Angeles Convention Center, Los Angeles, CA expansion of the Amarillo Civic Center Sacramento Convention Center, Sacramento, CA FEASIBILITY STUDY Complex. Both of these faltered for a SeaGate Convention Center, Toledo, OH number of reasons. Alliant Energy Center, Madison, WI Wisconsin Center, Milwaukee, WI Although those failed, there are Boston Convention & Exhibition Center, Boston, MA many more potential projects in the Buffalo Niagara Convention Center, Buffalo, NY Yakima Convention Center, Yakima, WA works for places such as Houston. In Century II Performing Arts & Convention Center, that city, the former Astrodome sports Wichita, KS LEGISLATIVE & OTHER APPROVALS complex will be converted into con- DeVos Place, Grand Rapids, MI The Calgary Stampede, Calgary, AB Fargodome, Fargo, ND vention and exhibit space as part of a Mobile Civic Center, Mobile, AL Greensboro Coliseum Complex, Greensboro, NC $105 million redevelopment project. Island Grove Regional Park & Events Center, San Diego Convention Center, San Diego, CA Construction on this project is not expected to begin for another two or Greeley, CO Savannah International Trade & Convention Center, The Mirage Hotel & Casino, Las Vegas, NV Savannah, GA three years. In Milwaukee, potential Northern Kentucky Convention Center, designs for the expansion of the Wis- consin Center were unveiled in June. Covington, KY DESIGN/SITE SELECTION Olympic Park, Montréal, QC One design includes up to 100,000 Ontario Convention Center, Ontario, CA Neal S. Blaisdell Center, Honolulu, HI sf of multi-purpose space. However, Orange County Convention Center, Orlando, FL Columbia Metropolitan Convention Center, there are still funding issues that have Palais des congrès de Montréal, Montréal, QC Columbia, SC to be addressed. The Ernest N. Morial Reno-Sparks Convention Center, Reno, NV The Drew Las Vegas, Las Vegas, NV* Convention Center in New Orleans is

Houston Astrodome, Houston, TX also planning a $550 million construc- FINANCING tion project that includes new meeting La Crosse Center, La Crosse, WI American Bank Center, Corpus Christi, TX rooms, green space and art installa- New Orleans Ernest N. Morial Convention Center, Austin Convention Center, Austin, TX tions. In New Orleans is a plan for a New Orleans, LA Baltimore Convention Center, Baltimore, MD new Omni Hotel near the convention Town & Country Resort & Convention Center, Chula Vista Hotel & Convention Center, center that will include 150,000 sf of San Diego, CA Chula Vista, CA* meeting space. World Market Center Las Vegas, Las Vegas, NV Duke Energy Convention Center, Cincinnati, OH With growing conventions and trade Joseph A. Floreano Rochester Riverside Convention *New build shows, there is a growing need for more Center, Rochester, NY exhibit and meeting space. Check back with Trade Show Executive in the spring to see what else is coming down the pike.

Reach Alex Keown at akeown@ tradeshowexecutive.com

20 October 2018 | www.TradeShowExecutive.com Trade Show Executive PARDON OUR DUST | NEW EXHIBITION FACILITIES AND EXPANSIONS

EVENT SPACE PROJECT EXHIBITION FACILITY EXHIBIT / MEETING / FLEX STATUS VENUE INFORMATION MANAGEMENT PHASE/ BY LOCATION PRE-CONSTRUCTION POST-CONSTRUCTION KEY FEATURES CONTACT INFORMATION COMPLETION DATE CALIFORNIA San Francisco

Chase Center New Build Prime Exhibit Space: Phase: Set to open for the start of Eric Bresler, Executive Director, Mission Bay Blocks 29-32 TBD Construction the 2019-20 NBA season, (510) 986-2200 San Francisco, CA 94158 Meeting Space: TBD Completion the 18,000-seat center will www.chasecenter.com Flex Space: TBD Date: 2019 anchor a district of 11 acres of Breakout Rooms: restaurants, cafes, offices, public TBD plazas and other amenities, along with a new 5.5-acre public waterfront park.

Moscone Center North/ Prime Exhibit Space: Prime Exhibit Space: Phase: Consists of South building with Operations managed by SMG: South Expansion 505,000 sf 505,000 sf Construction 261,000 sf clearspan exhibit Bob Sauter, General Manager, 747 Howard St. Meeting Space: Meeting/Flex Space: Completion space, meeting rooms and a (415) 974-4013, bsauter@ San Francisco, CA 94103 151,000 sf 211,000 sf Date: Q1 2019 50,000 sf column-free ballroom; moscone.com; www.mosconeexpansion.com Breakout Rooms: 68 Breakout Rooms: 82 North building with 181,000 Sales by San Francisco Travel: sf. Unparalleled Wi-Fi capacity Lysa Lewin, VP Moscone throughout. Expansion will Expansion Sales, (415) 227-2616, create 505,000 sf of contiguous [email protected]; exhibit space. Owned by the City & County of San Francisco, Project Management for Development: Brook Mebrahtu, Senior Project Manager, San Francisco Public Works Department, (415) 557-4642, [email protected] COLORADO Denver

Colorado Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: Design 35,000 sf and 50,000 sf Managed by SMG: 700 14th St. 584,000 sf 584,000 sf Completion ballrooms. 5,000-seat Bellco Rich Carollo, Director of Sales Denver, CO 80202 Meeting Space: Meeting Space: Date: Q4 2022 Theatre. Attached 1,000-space & Marketing, (303) 228-8022, www.denverconvention.com 100,000 sf 100,000 sf parking garage. Walk to nearly [email protected] Flex Space: Flex Space: 10,000+ hotel rooms. Free Wi-Fi 85,000 sf 165,000 sf in public areas, networking and (2 ballrooms) (3 ballrooms) charging stations, UPS store and Breakout Rooms: 81 Breakout Rooms: gift shop. TBD Gaylord Rockies Resort & New Build Prime Exhibit Space: Phase: 20,000 sf outdoor space. Managed by Marriott Convention Center 175,000 sf Construction 1,501 guest rooms, including International Inc.: Pre-Opening Sales Office: Meeting Space: Completion 114 suites. 8 dining outlets. 10 Michael Kofsky, Director of Sales 6860 N. Argonne St., Unit C 310,000 sf Date: December minutes from the airport. & Marketing, (720) 452-6900, Denver, CO 80249 Breakout Rooms: 78 2018 [email protected] www.gaylordrockies.com National Western Center Prime Exhibit Space: Prime Exhibit Space: Phase: Events Center offers spectator Kyle Baun, VP of Complex Event 4655 Humboldt St. 277,000 sf 852,359 sf Construction seating for 6,700 (4,700 fixed Sales, (303) 299-5515, kbaun@ Denver, CO 80216 Meeting Space: Meeting Space: Completion seats with 2,000 floor seats nationalwestern.com; nationalwesterncenter.com 2,582 sf 24,773 sf Date: 2023 available), and the arena floor Jen Edwards, Manager of Flex Space: has 45,000 sf (150’ x 300’). Event Sales, (303) 299-5554, 20,000 sf [email protected] Breakout Rooms: TBD FLORIDA Fort Lauderdale

Greater Fort Lauderdale/ Prime Exhibit Space: Prime Exhibit Space: Phase: Design 52,000 sf ballroom space (2 Managed by SMG: Broward County Convention 199,526 sf 350,000 sf Completion ballrooms). 400,000 sf pre- Mark Gatley, General Manager, Center Meeting Space: Meeting Space: Date: Q4 2023 function, exhibit and meeting (954) 765-5900, mgatley@ 1950 Eisenhower Blvd. 98,592 sf 215,000 sf space. 2 miles from the airport; ftlauderdalecc.com Fort Lauderdale, FL 33316 Flex Space: Flex Space: located on the Intracoastal www.ftlauderdalecc.com 101,276 sf 220,000 sf Waterway. Expansion project Breakout Rooms: 32 Breakout Rooms: 50 includes attached 800-room hotel with additional 83,000 sf meeting and ballroom space. © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558

www.TradeShowExecutive.com | October 2018 21 Trade Show Executive PARDON OUR DUST | NEW EXHIBITION FACILITIES AND EXPANSIONS SPECIAL SECTION

Gaylord Palms Resort & Prime Exhibit Space: Prime Exhibit Space: Phase: Site More than 400,000 sf flexible Managed by Marriott Convention Center 178,500 sf 178,500 sf Preparation meeting, convention, outdoor, International Inc. 6000 W. Osceola Pkwy. Meeting Space: Meeting Space: TBD Completion exhibit and pre-function Monica Schyck, VP of Sales & Kissimmee, FL 34746 222,077 sf Flex Space: TBD Date: Q2 2021 space, including 3 ballrooms. Marketing, (407) 586-0000, www.gaylordpalms.com Breakout Rooms: 58 Breakout Rooms: 20 minutes from the airport. [email protected] TBD 1,416 guest rooms, including 115 suites. Expansion will add 90,000 sf carpeted space, outdoor terrace/function space, a parking garage and expanded pool offerings. Miami

Marriott Marquis Miami New Build Prime Exhibit Space: Phase: Site Two-tower venue with 1,700 MDM Hotel Group. Worldcenter Hotel & Expo 100,000 sf Preparation guest rooms and 500,000 sf Paul Pebley, Sales, Marketing Center Meeting Space: Completion event space to include 100,000 & Revenue Management, l700 N. Miami Ave. 320,000 sf Date: Q1 2022 sf ground-level exhibition hall, (305) 421-8600, paul.pebley@ Miami, FL Breakout Rooms: meeting rooms, 2 ballrooms mdmusa.com www.mdmusa.com/ TBD (60,000 sf and 46,000 sf) and worldcenter.html 80,000 sf outdoor space. Miami Beach

Miami Beach Convention Prime Exhibit Space: Prime Exhibit Space: Phase: 60,000 sf Grand Ballroom, two Managed by Spectra Venue Center 502,848 sf 491,500 sf Construction 16,000 sf ground-level ballrooms, Management: 1901 Convention Center Dr. Meeting Space: Meeting Space: Completion unique 20,000 sf rooftop ballroom Ileana Garcia, Director of Miami Beach, FL 33139 127,000 sf 188,000 sf Date: October with outdoor terrace. Urban park Sales & Marketing, (786) www.miamibeachconvention.com Breakout Rooms: 81 Breakout Rooms: 84 2018 immediately across from the 276-2607, ileana_garcia@ convention center; integrated miamibeachconvention.com rooftop parking structure; 2 blocks to the beach; enhanced Wi-Fi networks and many new technological enhancements. GEORGIA Atlanta

Georgia World Congress Prime Exhibit Space: Prime Exhibit Space: Phase: GWCC features 1.4 MIL sf prime Managed by the Georgia World Center Authority (Georgia 1,400,000 sf 1,500,000 sf Construction exhibit space, 12 exhibit halls, Congress Center Authority: World Congress Center, Meeting Space: Meeting Space: Completion 98 meeting rooms, 2 ballrooms Joe Bocherer, Chief Commercial Centennial Olympic Park, 322,000 sf 350,000 sf Date: December and 3 landscaped outdoor Officer, (404) 223-4200, Mercedes-Benz Stadium) Breakout Rooms: 98 Breakout Rooms: 2019 plazas and is complemented by [email protected]; 285 Andrew Young TBD Centennial Olympic Park and Damon Bell, Senior Director of International Blvd. NW Mercedes-Benz Stadium. Convention Sales, (404) 223- Atlanta, GA 30313 4200, [email protected] www.gwcca.org Duluth

Infinite Energy Center Prime Exhibit Space: Prime Exhibit Space: Phase: 50,000 sf exhibit hall; 21,600 Managed by Sugarloaf Partners 6400 Sugarloaf Pkwy. 71,600 sf 121,600 sf Construction sf ballroom can accommodate LLC: Duluth, GA 30097 Meeting Space: Meeting Space: Completion 1,500; 13,000-seat adjacent Joey Dennis, General Manager, www.infiniteenergycenter.com 52,000 sf 74,000 sf Date: December arena; 700-seat adjacent (770) 813-7511, jdennis@ Breakout Rooms: 24 Breakout Rooms: 2020 performing arts center. Drive- infiniteenergycenter.com; TBD in access to exhibit halls; Dan Markham, Executive complimentary parking. Easy Director of Sales, Booking access to I-85. & Event Management, (770) 813-7550, dmarkham@ infiniteenergycenter.com KENTUCKY Lexington

Lexington Convention Prime Exhibit Space: Prime Exhibit Space: Phase: Site New ballroom to offer 25,000 Joe Fields, Director of Center 66,000 sf 100,841 sf Preparation sf. Walking distance to 2 hotels, Convention Sales, (859) 430 W. Vine St. Meeting Space: Meeting Space: Completion restaurants, shopping and 233-4567 x3222, jfields@ Lexington, KY 40507 40,000 sf 50,000 sf Date: Q4 2021 entertainment. lexingtoncenter.com; www.lexingtoncenter.com Breakout Rooms: 18 Breakout Rooms: 19 Becky Trimble, Senior Convention Sales Manager, (859) 233-4567 x3223, [email protected] © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558

22 October 2018 | www.TradeShowExecutive.com Trade Show Executive PARDON OUR DUST | NEW EXHIBITION FACILITIES AND EXPANSIONS

Roland E. Powell Prime Exhibit Space: Prime Exhibit Space: Phase: Site 1,212-seat Performing Arts Larry Noccolino, Convention Convention Center 93,180 sf 123,180 sf Preparation Center with permanent stage, Center Executive Director, 4001 Coastal Hwy. Meeting Space: Meeting Space: Completion state-of-the-art sound and light (410) 289-2800, lnoccolino@ Ocean City, MD 21842 45,000 sf 45,000 sf Date: Q3 2020 systems, box office, concession oceancitymd.gov; www.ococean.com Flex Space: Flex Space: area and spacious dressing and Regina Brittingham, National 25,000 sf 25,000 sf green rooms. Located along the Sales Manager, (410) 723-8615, Breakout Rooms: 22 Breakout Rooms: 22 Isle of Wight Bay. Free parking. [email protected]; City has 9,500 hotel rooms, with Norma Dobrowolski, Destination 4,850 committable to groups Sales & Marketing Manager, year-round. (410) 289-2800, ndobrowolski@ ococean.com NEVADA Las Vegas

Caesars Forum New Build Prime Exhibit Space: Phase: 320,000 sf total event space Managed by Caesars 3570 Las Vegas Blvd. S. 220,000 sf Groundbreaking includes two 100,000 sf Entertainment: Las Vegas, NV 89109 Meeting Space: Completion ballrooms and two 40,000 sf Lisa Messina, VP of Sales, www.caesarsforum.com 7,500 sf Date: 2020 ballrooms. Acess to 8,500 guest Caesars Entertainment National Flex Space: rooms at Harrah’s Las Vegas, Meetings & Events, (855) MEET- 80,000 sf Flamingo Las Vegas and LINQ CET, [email protected] Breakout Rooms: 48 Hotel & Casino. 100,000 sf outdoor plaza. Las Vegas Prime Exhibit Space: Prime Exhibit Space: Phase: 13 exhibit halls separable by Managed by Las Vegas Convention Center 1,940,631 sf 2,540,631 sf Construction removable walls (17 halls upon Convention & Visitors Authority: 3150 Paradise Rd. Meeting Space: Meeting Space: TBD Completion completion of expansion). Chris Meyer, VP of Global Las Vegas, NV 89109 241,536 sf Breakout Rooms: Date: Q4 2022 Highly competitive rental rates. Business Sales, (702) 892-0711, www.vegasmeansbusiness.com Breakout Rooms: TBD Free wireless Internet access [email protected] 145 available in all common lobby areas. More than 125,000 rooms in a 5-mile radius.

Las Vegas Stadium (Raiders) New Build Prime Exhibit Space: Phase: State-of-the-art retractable Taylor Silva, Director, Business Las Vegas, NV 57,600 sf Construction doors and glass-domed roof. Development, [email protected] lasvegasstadium.raiders.com Meeting Space: TBD Completion Adjacent to the Las Vegas Strip. Breakout Rooms: 6 Date: Q3 2020 MGM Grand Hotel & Casino Prime Exhibit Space: Prime Exhibit Space: Phase: 250,000 sf expansion to Ernest Stovall, VP of Sales, 3799 Las Vegas Blvd. S. 152,000 sf 152,000 sf Construction connect to existing center on all (702) 891-1199, estovall@ Las Vegas, NV 89109 Meeting Space: Meeting Space: Completion 3 levels and add a new 5,500 mgmresorts.com www.mgmgrand.com 501,000 sf 850,000 sf Date: December sf outdoor courtyard available Breakout Rooms: 54 Breakout Rooms: 2018 for private events, 49,000 sf 100+ ballroom, 32,000 sf ballroom, 3 junior breakouts and 11 breakout rooms. Stay Well Meetings to expand by 22,000 sf.

Wynn | Encore/Wynn Prime Exhibit Space: Prime Exhibit Space: Phase: $4.7 billion resort. Post- Steve Blanner, VP of Sales, Paradise Park 75,500 sf 160,500 sf Construction expansion: 370,000 sf function (702) 770-2710, steve.blanner@ 3131 Las Vegas Blvd. S. Meeting Space: Meeting Space: Completion space will include 68 meeting wynnlasvegas.com Las Vegas, NV 89109 46,392 sf 150,000 sf Date: Q1 2020 rooms with floor-to-ceiling www.wynnmeetings.com Breakout Rooms: 40 Breakout Rooms: 68 windows and patios. 4,750 guest rooms and suites.

NEW YORK New York

Jacob K. Javits Prime Exhibit Space: Prime Exhibit Space: Phase: Expansion will create 500,000 Managed by New York Convention Center 840,000 sf 840,000 sf Construction sf contiguous exhibit space and Convention Center Operating 655 W. 34th St. Meeting Space: Meeting Space: Completion offer a new 55,000 sf ballroom, Corporation: New York, NY 10001 28,000 sf 128,000 sf Date: 2021 100,000 sf additional meeting Doreen Guerin, Senior VP of www.javitscenter.com Breakout Rooms: Flex Space: room space, outdoor roof space Sales & Marketing, (212) 216- 102 55,000 sf and a 4-level 633,000 sf parking 2103, [email protected]; Breakout Rooms: garage. 30,000 sf ballroom Susan Richardson, Director of TBD space in Special Events Hall; Sales & Marketing Solutions, 80,000 sf column-free hall in (212) 216-2188, srichardson@ Javits North. javitscenter.com © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558

www.TradeShowExecutive.com | October 2018 23 Trade Show Executive PARDON OUR DUST | NEW EXHIBITION FACILITIES AND EXPANSIONS SPECIAL SECTION

Charlotte Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: Design 550,000 sf total space; 37 Managed by Charlotte Regional 501 S. College St. 280,000 sf 280,000 sf Completion meeting rooms; 35,000 sf Visitors Authority: Charlotte, NC 28202 Meeting Space: Meeting Space: Date: Q2 2021 ballroom (divisible into 3); Leslie Kluttz, Charlotte www.charlottemeetings.com 126,500 sf 154,000 sf 40,000 sf ballroom. 280,000 Convention Center Director of Breakout Rooms: 41 Breakout Rooms: 55 sf exhibit space divisible into 4 Venue Bookings, (704) 339- halls. 90,800 sf pre-function 6116, [email protected] space, 20,000 sf garden, 17,800 sf terrace and 6,000 sf over- street bridge to NASCAR Hall of Fame.

Cherokee

Harrah’s Cherokee Casino Prime Exhibit Space: Prime Exhibit Space: Phase: 56-acre mountain paradise Managed by Caesars 777 Casino Dr. None TBD Groundbreaking with range of experiences from Entertainment: Cherokee, NC 28719 Meeting Space: Meeting Space: TBD Completion superb dining and entertainment Lisa Messina, VP of Sales, www.caesars.com/harrahs- 2,178 sf Flex Space: TBD Date: Q1 2021 to 18,000 sf spa. 1,108 guest Caesars Entertainment, (855) cherokee Flex Space: Breakout Rooms: rooms. MEET-CET, [email protected] 36,000 sf TBD Breakout Rooms: 41

OKLAHOMA Oklahoma City

Oklahoma City New Build Prime Exhibit Space: Phase: 35,000 sf ballroom; flexible Dennis Johnston, VP of Sales, Convention Center 200,000 sf Construction space planned. Oklahoma City Convention & Oklahoma City, OK Meeting Space: Completion Visitors Bureau, (405) 297-8906, www.meetinokc.com 45,000 sf Date: Q3 2020 [email protected] Flex Space: 30,000 sf Breakout Rooms: TBD

Tulsa

Cox Business Center Prime Exhibit Space: Prime Exhibit Space: Phase: 30,000 sf ballroom (Oklahoma’s Managed by SMG: 100 Civic Center 102,600 sf 102,600 sf Construction largest); 31 meeting rooms; Kathy Tinker, Director of Tulsa, OK 74103-3822 Meeting Space: Meeting Space: Completion 102,600 sf column-free, divisible Convention Sales, (800) 678- www.coxcentertulsa.com 80,000 sf 98,240 sf Date: July 2020 exhibit space with loading 7177, [email protected] Flex Space: Flex Space: docks. Walking distance to 30,000 sf 30,000 sf 1,700+ hotel rooms. 41,240 sf Breakout Rooms: 33 Breakout Rooms: 34 reconstructed space opening in summer 2020.

TENNESSEE Memphis

Memphis Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: 300,000+ sf meeting and Managed by Memphis (formerly Memphis Cook 160,000 sf 118,000 sf Construction exhibit space includes 118,000 Management Group (MMG), a Convention Center) Meeting Space: Meeting Space: Completion sf column-free exhibit hall and wholly owned subsidiary of the 255 N. Main St. 74,000 sf 72,000 sf Date: Q3 2020 2,100-seat theater. High-speed, Memphis Convention & Visitors Memphis, TN 38103-0016 Breakout Rooms: 31 Flex Space: wireless Internet throughout. Bureau: www.memphisconvention.com 19,800 sf Pierre Landaiche, VP, (901) Breakout Rooms: 52 576-1203, plandaiche@ memphisconvention.com; Nicole Seltzer, Director, Convention Center Sales, (901) 576-1253, nseltzer@ memphisconvention.com © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558

24 October 2018 | www.TradeShowExecutive.com Trade Show Executive PARDON OUR DUST | NEW EXHIBITION FACILITIES AND EXPANSIONS

Arlington Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: Exhibit hall is column-free with Mike Hunter, Director, 1200 Ballpark Way 50,000 sf 50,000 sf Construction easy access. (817) 459-5000, mike.hunter@ Arlington, TX 76011 Meeting Space: Flex Space: Completion arlingtontx.gov www.arlingtoncc.com 8,500 sf 24,000 sf Date: November Flex Space: 2018 30,000 sf Breakout Rooms: 12

Fort Worth

Dickies Arena New Build Prime Exhibit Space: Phase: Arena will have attached exhibit Managed by Trail Drive 115 W. 2nd St. 126,230 sf Construction hall with 96,880 sf. Landscaped Management Corp. Fort Worth, TX 76102 Meeting Space: Completion plaza above the event level. New, Matt Homan, President, www.dickiesarena.com 3,500 sf Date: December 2,200-car parking garage. (817) 402-9000, mhoman@ Breakout Rooms: 2 2019 dickiesarena.com

Round Rock

Kalahari Resorts & New Build Prime Exhibit Space: Phase: Pre-function space; 50,000 sf (855) 411-4605, txgroups@ Conventions Round Rock 62,000 sf Construction outdoor event space includes kalahariresorts.com Round Rock, TX Flex Space: Completion event barn, covered terraces www.kalaharimeetings.com/ 200,000 sf Date: 2020 and lawn. 975 guest rooms. texas Breakout Rooms: 16 Complimentary Wi-Fi; state- of-the-art AV. Family-friendly amenities, including free access to one of America’s largest indoor waterparks.

WASHINGTON Seattle

Washington State Prime Exhibit Space: Prime Exhibit Space: Phase: Located in the heart of Jeff Blosser, President & CEO, Convention Center 236,700 sf 443,650 sf Construction downtown Seattle; walking (206) 694-5010, jeff.blosser@ 705 Pike St. Meeting Space: Meeting Space: Completion distance to hotels, restaurants, wscc.com; Seattle, WA 98101 138,320 sf 298,360 sf Date: Q2 2022 shops and sights. On-site Michael T. McQuade, Director of www.wscc.com Flex Space: 11, 0 26 s f Breakout Rooms: business services, visitor Sales, (206) 694-5105, michael. Breakout Rooms: 79 137 information and restaurants; [email protected] 1,500 covered parking spaces. Only convention center to win National Association of Catering Executives “Best on-Premise Catered Event.”

WISCONSIN Wisconsin Dells

Kalahari Resorts & Prime Exhibit Space: Prime Exhibit Space: Phase: 756 rooms and suites. John Chastan, General Manager, Conventions 65,000 sf 89,760 sf Construction Complimentary Wi-Fi (608) 254-5466, wigroups@ 1305 Kalahari Dr. Flex Space: Flex Space: Completion throughout; free parking; no kalahariresorts.com; Wisconsin Dells, WI 53965 35,000 sf 212,000 sf Date: Q3 2019 vendor surcharges. World-class Joey Greeno, Assistant Director www.kalaharimeetings.com/ Breakout Rooms: 35 Breakout Rooms: 45 dining and catering; spa and of Sales, (608) 254-5466, wisconsin salon; family-friendly amenities, [email protected] including free access to one of America’s largest indoor waterparks. © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558

www.TradeShowExecutive.com | October 2018 25 EVENT RECAP

CEIR Predict Offers Trade Show Industry Forecasts for 2019 and Beyond BY DANICA TORMOHLEN, Editor-At-Large CEIR Index Growth By Quarter (2011-2018)

OXON HILL, MD — Despite threats 4.5 from Hurricane Florence, the Cen- 3.7 ter for Exhibition Industry Research 3.5 3.6 3.1 3.1 (CEIR) Predict drew 132 verified 2.9 3.0 2.7 attendees — five more than last year. 2.5 2.4 2.3 Before the event, 181 people had reg- 2.1 1.8 1.7 1.6 1.7 1.6 istered for the 8th annual exhibition 1.4 industry outlook conference held Sept. 1.2 0.9 0.8 1.0 0.9 1.0 1.0 13-14 at the MGM National Harbor. 0.6 “One of the things we try to 0.1 do with this conference is to be forward-looking,” CEIR CEO Cathy -0.6 -0.7 Breden said. “It’s not necessarily Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 going to have the answers of what 2011 2012 2013 2014 2015 2016 2017 2018 show organizers need to do, but it gets them to think.” International Principal Vinnie Polito,— Day two opened with a 7 a.m. network- This year’s two-day event — again followed a format similar to last year’s. ing breakfast, and sessions ran from co-chaired by mdg President Kimber- The first day began with sessions from ly Hardcastle-Geddes and mdg VP 3 to 5 p.m., followed by a reception. Continued on page 52

26 October 2018 | www.TradeShowExecutive.com DIVERSE MARKETPLACE

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#EXPOEXPO MYEXPOEXPO.COM NEWS YOU CAN USE

Smart Use of Technology Opens Eyes and Increases Revenues BY MIKE THOMAS, News Editor, and GARY THURO, Chief Marketing and Sales Officer for Solar Energy Trade Shows (SETS) s the Chief Marketing and Sales Officer for Solar Energy Trade Shows (SETS), Gary Thuro is in charge (alongside company CEO Stephen Miner) of the hugely popular energy trade show Solar Power International, which in 2017 occupied 240,000 nsf, with 19,500 attendees and about 750 exhibitors. AAs of early September, the 2018 show was on pace to exceed nsf and attendance. Last year’s Trade Show Executive Gold 100 winner for Best Use of Technology for the innovative Smart Energy Microgrid Pavilion (now called the Smart Energy Microgrid Market- place) it features. SPI is an increasingly important education and networking hub for companies throughout the energy sector. A few weeks before SPI 2018, which took place Sept. 24-27 in Anaheim, Calif. Thuro spoke with TSE about the evolution of SETS’ flagship event and how, through the use of technology, they have improved on its educational and financial impact.

MIKE: The microgrid has been a huge in the industry or downturns in strictly microgrids. We powered part of the show draw for you at Solar Power Internation- solar. So we were looking for different with solar. And it’s given an opportu- al over the past few years. How did you verticals, and now we’ve added a num- nity, because a microgrid is a bunch of initially develop the idea for the microg- ber of them to the show to keep people components, so it allows companies to rid and identify it as an opportunity? coming. Because, at the end of the day, come in and live-demo their equipment GARY: It’s a couple of things. I’ve been a solar panel is a rectangle — there’s no and their piece of the microgrid. And we here four years now, and since my time wow factor. I found a great partner in can have multiple companies involved, so here we’ve actually doubled our net the EMerge Alliance, which is a bunch of we’ve got companies providing the solar profit. And Stephen Miner, our CEO, companies that are interested in micro- panels to generate the power and we’ve came from wind energy. As these indus- grids and DC power. And it’s just been a got multiple energy storage companies— tries mature, like any industry, there’s wonderful relationship. battery companies and companies that consolidation and there’s been a lot of make the monitoring software so we can policy issues. So you have these ups and MIKE: How has the partnership show people on the show floor on big down in the industry. One of my goals been beneficial? screens how much energy we’re produc- was to drive more revenue, so looking at GARY: Their main interest was a plat- ing and using and storing, and whether it I thought we needed something other form to tell their story, so we gave them it’s coming from solar or the battery or than just solar at the trade show [in order that platform to tell their story and get the utility. And then from there, be- to] mitigate any potential consolidation more people talking about the benefits of cause microgrids aren’t just about solar,

28 October 2018 | www.TradeShowExecutive.com NEWS YOU CAN USE

the energy can come from anywhere, companies that represent different parts the exhibition side in that area, because so this year we’ve reached out to wind. of a microgrid, where people can come from a trade show standpoint, companies I’ve got some wind companies coming and ask them questions and get advice. are looking for a place to exhibit and in that can provide power to the micro- It’s been interesting to see from an indus- we’re providing them the venue to do it. grid, and we also brought in hydrogen try standpoint, and from a trade show as a vertical. So now hydrogen fuel cells standpoint it’s been a great way for us to MIKE: It’s about knowing your audience, are another vertical within the show, introduce new verticals to the show and and you seem to know yours well. and we’ve got 40-something exhibitors tie them in so they’ve not just sticking GARY: We do. We’ve done a lot of re- just from hydrogen. out there like a sore thumb. search and a lot of data crunching, and MIKE: Initially, you said one of your chal- MIKE: What’s the biggest thing you’ve we know our customers. And we try to lenges was having to connect the dots learned over the last few years of having bring in new attendees, as well, to fit the for exhibitors. the microgrid at SPI? new exhibitors we’re bringing in, which is GARY: Like anybody else, everybody’s GARY: Even though there are a lot of a chicken-and-egg thing. focused on their piece of the pie. When I people doing a lot of things, there’s still started explaining [solar] to the asso- some stovepipe within industries or MIKE: Looking forward to 2019 and ciations that own SPI, I said, “Do you parts of the industry. People are produc- beyond, are you going to keep featur- realize that in the hydrogen world, their ing products, but may not necessarily ing the microgrid? preferred method to produce hydrogen be so knowledgeable about how they’re GARY: Oh, my god, yeah. We’re going gas is with solar?” And they didn’t know being used and the opportunities that to keep adding verticals when it makes that. So there was a business opportu- are out there for them. I’ve seen a lot of sense and growing them. We will contin- nity for people in solar that they weren’t eye opening, where people are coming ue to add to the microgrid and grow that necessarily even aware of in the hydro- to SPI and having these conversations, with the latest and greatest technology. gen world. Our show is really a business and there becomes an awareness of how Renewable energy is kind of a tech in- show. We have a lot of education. We big and how much opportunity there dustry, with new advancements coming have a lot of technical symposia. But at really is for them. out all the time. As those advancements the end of the day, people are coming in solar, microgrids, distributed wind, there to network and do business. MIKE: You’ve made money from the microgrid since its first year of existence geothermal, hydrogen, fuel cells, batter- MIKE: In terms of your educating in 2016. How has it been financially ben- ies and others come to fruition, we will exhibitors, is there less dot connect- eficial for you? figure out a way to incorporate them into ing these days than there was even GARY: Overall, as an organizer, we’ve the show. So we’re excited about the next a few years ago? doubled our net revenue over the last four couple of years. We’re already working GARY: Yeah, absolutely. They’re starting years. [At SPI], which is still the moth- on 2019 and 2020. to get it. We added something new this ership, we’ve got more exhibitors, more year called Ask the Microgrid Experts, attendees, and more sponsorships. And Reach Gary Thuro at 703-738-9481 or and we’ve set up an area where we’ve got our retention rate is extremely high on [email protected]

www.TradeShowExecutive.com | October 2018 29 PERSPECTIVES

Experience Expo! Expo! In June, I talked about the importance Expo! Expo! offers a robust learning times. These sessions foster the qualities of investing in your team’s professional experience that consists of six unique ed- that have always defined executive lead- development. One of the greatest ad- ucation tracks that will strengthen your ers, such as effective team building and vantages to having a strong team is the team from the inside out, so that your strategic decision making. They also look opportunity to pull together the talent organization purrs and your shows pack at newer leadership aspects such as incor- and knowledge from an organization’s quite the punch. porating diversity and geopolitical trends various departments into a cohesive Science & Technology of a Show is key to forward-thinking executives. unit. When done properly, your orga- designed for industry IT professionals These 140+ learning experiences will nization runs like a well-oiled machine. who carry great responsibility within take place on and off the show floor, in When done extraordinarily, it even their organization’s technology depart- various environments and formats. From purrs like a kitten. ment. Sessions will explore the latest tech the traditional settings in presentation The challenge to building a strong team available such as AI, chatbots and other rooms to smaller, more dynamic settings is the fact that you are pulling from var- business intelligence products as well sprinkled throughout the show floor, I ious departments – with however many as delve into the ever-important issue have no doubt that every member of your people – who need specific development of cybersecurity. team will walk away from Expo! Expo! and investment into that development. Global Insights is specific to those who with the tools and knowledge they need It doesn’t take long for an organization organize meetings outside the United to take 2019 to the next level. leader to find himself or herself having States and/or whose focus prioritizes the I look forward to seeing you and all the to make difficult choices between what global market. Key emerging markets members of your team in New Orle- members of the team receive the devel- will be examined, as well as logistics and ans this December! opment they need. legalities involved in show organizing Yet the best teams yield the best results within the international arena. and every team member is valuable, Attendee Marketing explores the ins right? So the question for proactive orga- and outs of traditional marketing and nization leaders may not necessarily be the latest digital media strategies to whether to invest in professional develop- effectively drive attendee acquisition and BY DAVID DUBOIS ment, rather how to maximize your invest- brand loyalty, including case studies of CMP, CAE, FASAE, CTA ment. Wouldn’t it be nice to be able to highly successful show marketing. CEIR President & CEO of IAEE apply a “one stop shop” approach when it research on what works and what doesn’t (972) 687-9204 comes to giving all the members of your – straight from the attendee’s mouths – | [email protected] team the tools they need to succeed? will be presented and analyzed. One of the reasons Expo! Expo! IAEE’s Show Design & Strategy is customized Annual Meeting & Exhibition has been to those responsible for the operation dubbed “THE Show for Shows” is because and execution of creating powerful it is one of the few conferences that face-to-face experiences. The latest meth- covers the full gamut of what it takes to odologies honed from attendee behavior put on a powerful exhibition or event. and neuroscience will be addressed along A new twist we have added to this year’s with crucial information such as legalities programming is the approach that while and risk management, and incorporating show organizers are the lead for creating the latest safety and security measures. an exhibition or event, they rely on their Exhibitor Sales & Sponsorship is all team members from the IT, Market- about building and enhancing exhibitor ing, Education, Sales, etc. departments and partnership opportunities. These to make a show happen. Therefore, we sessions explore the art of creating that have created content that encompass- fine balance between mutually benefi- es a broader scope for professionals in cial relationships and profitability, while these departments beyond the context of standing out among the competition. show management. Leadership & Management explores By taking a bird’s eye view of educa- what effective leaders must con- tion that benefits professionals in their sider, and act upon, in their respective fields and melding it with its strive to make their organiza- relevance to our industry, this year’s tion the best it can be at all

30 October 2018 | www.TradeShowExecutive.com TSE DASHBOARD

August Metrics Increase in Two Categories BY CAROL ANDREWS, Editor-at-Large; and HIL ANDERSON, Senior Editor CHICAGO — August exhibitions produced International Buyer Program, which pro- newest gear on the market. The show, growth in two of three categories com- motes major U.S. events to international already a Fastest 50 member, turned pared to August 2017. Exhibit space this attendees and provides export assistance in double-digit increases in all three year crept up 0.5%, while exhibitor counts to overseas buyers during the show. Inter- metrics. Exhibit space totaled 31,046 backtracked (0.6)% and attendance moved national attendees also received benefits nsf, which was a whopping 34.1% over up 0.4%. Although the momentum cooled including matchmaking services to help last year and fueled by a 10.6% boost in from a robust July when exhibit space shot connect them with the right exhibitors. exhibitors to 188. Attendance was up up 4.6%, it was actually a definite improve- When the sawdust settled, the estimat- 13.7% to 4,351. ment over August 2017 when exhibit space ed IWF metrics featured 618,033 nsf of • Summer NAPE in Houston has become fell (3.6)%, exhibitors tumbled (5.0)% and exhibit space, a sharp 16.0% increase over a bustling marketplace for the pe- attendance grew a scant 0.7%. 2016, even though the number of exhibi- troleum industry where prospective There were 20 shows held in August tors slumped (3.9)% to 1,037. Attendance drilling sites are bought and sold. that were included in the Trade Show Exec- also jumped 11.5% to 30,396. Exhibit space was up 20.0% this year utive Dashboard of Monthly Trade Show at 36,700 nsf. Exhibitors increased Growth Leaders Metrics compared to 15 in 2017. Of this 8.2% to 225 and attendance bubbled year’s shows, six measured 100,000 net • TechNet Augusta is in an enviable up 1.3% to 2,866. square feet (nsf) or more of exhibit space. position due to the bullish market • The Water Expo also made a strong bid Only one show, the biennial International for cybersecurity and cyberwarfare Woodworking Fair (IWF), was from the for a repeat appearance on the Fastest technology. This event is co-organized 50. The event made the latest Fastest TSE Gold 100 rankings of largest U.S. by SPARGO, Inc. and the AFCEA and trade shows. Five shows, however, made 50 in the exhibit space category, and held at Georgia’s Augusta Marriott. It it didn’t disappoint this year with a the most recent TSE Fastest 50 roster of focuses on the military and defense fastest-growing expos. 19.6% surge to 27,500 nsf. The number industry side of cybersecurity and of exhibitors grew just 1.5% to 138 Overall, the metrics were encour- cyberwarfare technology, making it a aging, despite the low growth rates, as and attendance was up 2.1%, reaching perfect forum for contractors and mili- 1,461. The show’s Miami venue and eight shows reported increases in all tary brass to network and check out the three metrics, while only three retreated an increased number of sessions in in each category. When calibrated to exclude various outliers, the Dashboard reached respect- able adjusted totals of 1,157,681 nsf of exhibit space, 5,530 exhibitors, and 92,298 attendees. That worked out to a per-show average of 68,099 nsf of exhibit space, 307 exhibitors and attendance of 5,769.

Truly an International Woodworking Fair The IWF was not only the largest show on the Dashboard, it was the largest IWF in the past 10 years, thanks to a high level of international participation. Show managers said 98 nations were represented at the Georgia World Con- gress Center (GWCC), along with all 50 U.S. states. The global interest has been stoked over the years by IWF’s inclu- Enjoy the View. SIGGRAPH was looking good this year as exhibit space grew 8.9%. The show featured the latest sion in the Department of Commerce’s in computer graphics, augmented reality, and whatever it was that this attendee was looking at.

www.TradeShowExecutive.com | October 2018 31 TSE DASHBOARD SPONSOREDTrade BY Show Executive Dashboard Snapshot – MONTHLY OVERVIEWS

2013 JANDFEBMAR APRMAY JUN JUL AUG SEP OCT NOV EC 2014 JAN FEB MAR APRMAY JUN JUL AUGJSEP OCT NOV DEC 2015 JAN FEB MARAPR MAYJUN UL AUGSEP OCT NOV DEC 2016 JAN FEB MARAPR MAY JUN JUL AUGSEP OCTNOV DECJ2017 AN FEB MARAPR MAYJUN JULAUG SEPOCT NOVDEC 2018 JANFEB MARAPR MAYJUN JULAUG Spanish helped draw a large crowd ciation of Amusement Parks and At-

from Latin America. tractions (IAAPA). 8% 0.5% Show organizers are projecting a Graphic Growth 560,000 nsf exhibit area featuring the 4%

SIGGRAPH, a show for the booming latest in midway rides and technologies 0% computer graphics industry, reported a that keep amusement and theme parks significant gain in exhibit space, grow- around the world humming. More than (4)% ing 8.9% to 41,700 nsf. There were 160 35,000 attendees are expected. exhibiting companies on the floor at the Organizers of PLMA’s Private Label (8)%

Vancouver Convention Centre, which Trade Show say they are on track to (12)% was a (19.9)% drop from last year’s show break last year’s show records for both in Los Angeles. Hall-Erickson, Inc. noted exhibit space and attendance. The crowd (16)% that nearly 25.0% of the 125 exhibitors is expected to surpass last year’s 11,200 were first-timers. Attendance at the show while the entire Donald E. Stephens Con- was unchanged from last year at 16,500. vention Center in Rosemont, Ill., will be EXHIBITING ORGANIZATIONS The show’s product lines have expand- filled with more than 2,800 booths. 2013 JANDFEBMAR APRMAY JUN JUL AUG SEP OCT NOV EC 2014 JAN FEB MAR APRMAY JUN JUL AUGJSEP OCT NOV DEC 2015 JAN FEB MARAPR MAYJUN UL AUG SEP OCTNOV DEC 2016 JAN FEB MARAPR MAYJUN JUL AUG SEPOCT NOVDEC 2017 JAN FEB MARAPR MAYJUN JULAUG SEPOCT NOVDEC 2018 JANFEB MARAPR MAYJUN JULAUG ed into artificial intelligence and robotics, SupplySide West in Las Vegas has more 8% which gave attendees a wide range of than 1,300 exhibitors and 16,000 attend- 0.6% opportunities for hands-on experiences ees from the dietary supplement and nu- 4% with new hardware and software. “I saw trition industry signed up to see the latest thousands of people openly sharing new in their industry’s gamut, from product 0% ideas and expressing their creative energy development to supply chain. Boutique (4)% (0.6)% within every square foot of the Vancou- Design New York has 750 exhibitors ver Convention Centre,” said Confer- and 8,000 attendees from the hospitality (8)% ence Chair Roy Anthony. “This year’s design industry registered for its ninth (12)% contributors also delivered incredible annual show at the Jacob K. Javits Con- content sure to inspire future generations vention Center. Javits Center will also (16)% working within these fields.” host ISC East, which Reed Exhibitions Even with fewer exhibitors, the crowd will be co-locating this year with Infos- had plenty to keep themselves occupied. ecurity North America and Unmanned TOTAL ATTENDANCE Nearly 1,000 speakers were on the agen- Security Expo. The Fastest 50 show is on 2013 JANDFEB MAR APRMAY JUN JUL AUG SEP OCT NOV EC 2014 JAN FEB MAR APRMAY JUN JUL AUGJSEPAOCT NOV DEC 2015 JAN FEB MAR APR MAYJUN UL UG SEP OCT NOV DEC 2016 JAN FEB MAR APRMAY JUN JUL AUG SEP OCT NOV DECJ2017 AN FEB MARAPR MAYJUN JULAUG SEPOCT NOVDEC 2018 JANFEB MARAPR MAYJUN JULAUG da, and around 700 papers, lectures, art- track to draw around 4,000 attendees. 8% works, and other types of presentations And finally, FABTECH moves into 1.9% were made. Remote participation was Atlanta this year after filling 765,500 nsf at 4% 0.4% also high with the SIGGRAPH Facebook McCormick Place in 2017. The U.S. man- and YouTube channels each picking up ufacturing sector has been feeling bullish 0% about its prospects as tariffs and tax breaks more than 50,000 views. (4)% bolster the bottom line, and robots and Top Cities artificial intelligence whittle away at costs. (8)% The IFW wasn’t the only show taking The Society of Manufacturing Engi- place in Atlanta this summer. The Atlan- neers and its association partners have (12)% ta Apparel Market chipped in 131,279 nsf, cleared plenty of space at the GWCC (16)% giving Atlanta a total of 749,312 nsf to top for new technologies. Major attractions the leaderboard. include the 3D/Additive Manufacturing Dallas was in second place with the Pavilion, which is touted as one of the Great American Trucking Show and fastest-growing technologies of the 21st Caption. Caption Fire-Rescue International totaling 285,500 Century, and the Smart Manufacturing nsf. Las Vegas parlayed three shows into a Hub, where attendees will find what- Holding Steady. Metric growth had nominal increases in the third-place finish with 245,272 nsf. ever will be needed to power the facto- exhibit space and attendance ries of the future. categories and there was a Next Month slight downward drift in exhibitor One of the largest shows on the calen- Reach Carol Andrews at (562) 505-7903 counts. Full year trends, however, dar is the IAAPA Attractions Expo in or carolandrews@tradeshowexecutive. still reflect upward momentum. Orlando, which will mark the 100th com, Hil Anderson at (760) 814-0415 or anniversary of the International Asso- [email protected]

32 October 2018 | www.TradeShowExecutive.com Trade Show Executive SPONSORED BY Dashboard Snapshot – MONTHLY OVERVITradeEWS Show Executive Dashboard Snapshot – MONTHLY OVERVIEWS

8% 0.5%

(4)%

(8)%

(12)%

(16)%

EXHIBITING ORGANIZATIONS

2013 JANDFEBMAR APRMAY JUN JUL AUG SEP OCT NOV EC 2014 JAN FEB MAR APRMAY JUN JUL AUGJSEP OCT NOV DEC 2015 JAN FEB MARAPR MAYJUN UL AUG SEP OCTNOV DEC 2016 JAN FEB MARAPR MAYJUN JUL AUG SEPOCT NOVDEC 2017 JAN FEB MARAPR MAYJUN JULAUG SEPOCT NOVDEC 2018 JANFEB MARAPR MAYJUN JULAUG

8% 0.6% 4%

(4)% (0.6)%

(8)%

(12)%

(16)%

TOTAL ATTENDANCE

2013 JANDFEB MAR APRMAY JUN JUL AUG SEP OCT NOV EC 2014 JAN FEB MAR APRMAY JUN JUL AUGJSEPAOCT NOV DEC 2015 JAN FEB MAR APR MAYJUN UL UG SEP OCT NOV DEC 2016 JAN FEB MAR APRMAY JUN JUL AUG SEP OCT NOV DECJ2017 AN FEB MARAPR MAYJUN JULAUG SEPOCT NOVDEC 2018 JANFEB MARAPR MAYJUN JULAUG

8% 1.9% 4% 0.4%

(4)%

(8)%

(12)%

Methodology Questionnaires were sent to shows listed in TSE’s ZOOM and year-over-year growth is not the key factor in a show’s value Calendar and Gold 100 directory. All responses were cross- to the industry it serves. The TSE Dashboard still provides the checked for discrepancies. The Trade Show Executive Dashboard traditional metrics of show growth, but also lists other significant was created to give show organizers and CEOs a fast read on trade characteristics and accomplishments, such as quality of attendees, show performance at a time when up-to-date, quality information international attendance, sales transactions and conference and is paramount to making decisions in today’s business world. We sponsorship growth. We are grateful to the organizers who shared recognize that simple statistics don’t tell the full story of a show, both quantitative and qualitative data.

www.TradeShowExecutive.com | October 2018 33 ANNUAL OVERVIEW

4% 1.8% 2.1% 0.5% 0% TSE DASHBOARD SPONSORED BY 0.3% (4)%

(8)%

(12)% NSF Exhibitors (16)% Attendees Trade Show Executive 2010 2011 2012 2013 2014 2015 2016 2017 Dashboard Snapshot – CONSOLIDATED OVERVIEWS QUARTERLY OVERVIEW

8% 0.9% 4% 0.8% 1.4% 1.2% 0% (0.2)% (0.2)% (4)% (1.0)%

(8)%

(12)% NSF Exhibitors (16)% Attendees

2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 Q2 Q3 Q4 2016 Q1 Q2 Q3 Q4 2017 Q1 Q2 Q3 Q4 2018 Q1 Q2

Spring Stall. Headwinds tamped down Second Quarter metrics with exhibit space increasing 0.8% over Q2 of 2017, but exhibitor counts drifting (0.2)% lower and attendance dipping (1.0)%.

Metrics Growth Slows in Q2 ANNUAL OVERVIEW Trade show metrics were marred by red ink in two of the three Dashboard categories during 8% the Second Quarter of 2018. 4% 1.8% After posting some encouraging gains in 2.1% 0.5% Q1, growth hit some headwinds in the spring. 0% Exhibit space increased 0.8% over Q2 of 2017, 0.3% but exhibitor counts drifted (0.2)% lower and (4)% attendance backed off (1.0)%. (8)% The backtracking compared to a solid

Q1, which saw exhibit space shoot up 3.6%, (12)% NSF exhibitors increase 2.0% and attendance Exhibitors increase 0.6%. The Q2 2017 tallies included a (16)% Attendees 2.0% increase in exhibit space, a 0.4% increase 2010 2011 2012 2013 2014 2015 2016 2017 in exhibitors and a 1.0% increase in attendance. (16)% Growth was uneven over the duration of Hanging Tough. The Dashboard finished a wild 2017 in the black but set a slower pace Q2 2018, including a (0.1)% slip in exhibit than the previous year. Exhibit space was the leader with a 1.8% increase over 2016. © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558 space andQUARTERLY (2.7)% decline in OVERVIEW attendance during Exhibitors and attendance both grew less than 1.0%. May. A robust performance by the huge NPE2018:8% The Plastics Show may have saved required them to withdraw their shows 0.9% the day. June finished in the black, although Full-Year Results 1.4% 4% from the Dashboard data. 1.3% the increases in exhibitors and attendance Growth slowed in 2017 compared to The market had a full year to adjust to the 1.2% were less0% than 1.0%. the previous year but remained barely in 0.9% The Third Quarter could get a push from the black. Exhibit space increased 1.8% turmoil on the political landscape, and the (4)% overall economy did well; lower unemployment (0.2)% some of the top-tier shows on the calendar. compared to 2016, while exhibitors rose a (1.8)% The quarter kicked off with Cosmoprof North slight 0.3% and attendance picked up 0.5%. and a red-hot stock market contributed to (8)% America and the AACC Annual Scientific The 2016 year produced a 2.4% increase in a greater degree of certainty. Fears of an exhibit space over the previous year. Exhibitors international trade war remained, but without Meeting(12)% & ClinicalNSF Lab Expo, both of which were featured onExhibitors the latest TSE Gold 100 and were up 2.1% and attendance increased 1.1%. any pitched battles that could have thrown Fastest(16)% 50. AugustAttendees brings MAGIC and the The results likely were affected by corporate growth and international exhibitions biennial International Woodworking Fair. Emerald Expositions going public, which attendance off the rails. 2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4 2012 Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 Q2 Q3 Q4 2016 Q1 Q2 Q3 Q4 2017 Q1 Q2 Q3 Q4

34 October 2018 | www.TradeShowExecutive.com

(16)% We built one system that powers all of your exhibition management needs from start to finish. The first and only unified platform in the industry. One. And done. Visit us today for a personal tour.

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Trade Show Executive SPONSORED BY DASHBOARD — AUGUST TRADE SHOW METRICS

BENCHMARKS: AVERAGE GROWTH TOP MANAGEMENTS* GROWTH LEADERS TOP SECTORS* TOP CITIES*

NSF: 0.5% •• International •• TechNet Augusta •• Building, Construction, •• Atlanta Exhibitors: (0.6)% Woodworking Fair, •• Summer NAPE Home and Repair •• Dallas Attendance: 0.4% LLC •• The Water Expo •• Consumer Goods & •• Las Vegas •• Randall Reilly Retail Trade •• The OFFPRICE Show •• Professional Business BY CAROL ANDREWS Services Editor-At-Large *Based on total nsf

SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS

SHOW INFORMATION 2018/2017 2018/2017 VARIANCE 2018/2017 VARIANCE 2018/2017 VARIANCE 2018 VS 2017 AAFP National Conference Kansas City, MO 58,300 7.4% 539 5.3% 5,344 10.3% Records were set in attendance of Family Medicine Kansas City, MO 54,300 512 4,845 in all categories. Residents and Residents & Medical medical students attended to Students learn about family medicine, American Academy of Family explore residency programs, Physicians and connect with potential www.aafp.org/nc employers. AHRMM Annual Conference Chicago 30,600 (2.2)% 198 (6.6)% 1,970 (3.9)% The quality of exhibitors & Exhibition Washington, DC 31,300 212 2,051 and attendees continues to Association for Healthcare increase. Some exhibitors Resource & Materials upgraded their booth space Management after initial space selection, www.ahrmm.org indicating that the Supply Chain is a continued focus. American Association of Baltimore 49,000 4.5% 194 3.2% 4,626 1.9% Nearly half of the show’s Diabetes Educators Annual Indianapolis 46,900 188 4,538 professional attendees were Conference registered nurses. In addition to American Association of Diabetes Product Theaters in the exhibit hall, Educators general sessions broke out directly www.aademeeting.org into the hall. A passport program drove traffic on the show floor. ASAE Annual Meeting & Chicago 69,000 2.1% 450 13.9% 6,094 32.9% The buyer to seller ratio was Exposition Toronto 67,600 395 4,585 63% buyers (association ASAE: The Center for Association staff) to 37% sellers (industry Leadership partners). There were 110 www.asaecenter.org education sessions and Yancey Strickler, Kickstarter co-founder, and Siri Lindley, world champion triathlete, were keynote speakers. The association raised $71,000 for two charities. August Atlanta Apparel® Atlanta 131,279 10.3% 395 1.5% 16,668 (1.4)% The show featured top trends AmericasMart Atlanta Atlanta 118,998 389 16 , 911 in resort, holiday and children’s www.americasmart.com styles. The temporary collection was nearly one-fifth larger than 2017’s. The Boutique Hub, a community for boutique owners, brands and service providers, made its Atlanta Apparel debut. Fire-Rescue International Dallas 125,900 (14.5)% 431 (13.1)% 10,315 4.8% Fire and emergency service International Association of Charlotte 147,200 496 9,846 leaders came from across Fire Chiefs North America and around the www.iafc.org globe. Exhibitors showcased fire

Trade Show Executive's service innovations in apparatus, FASTEST technology, equipment, gear and more.

The Great American Dallas 159,600 CU 520 CU 19,699 CU Special features included free Trucking Show Dallas N/A N/A N/A health screenings, three stages Randall Reilly with diverse content, and a new www.randallreilly.com fleet recruiter/driver meeting setting in the Recruiting Pavilion. Another feature was a pre-trip inspection competition for drivers.

36 October 2018 | www.TradeShowExecutive.com Trade Show Executive SPONSORED BY DASHBOARD — AUGUST TRADE SHOW METRICS

SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS

SHOW INFORMATION 2018/2017 2018/2017 VARIANCE 2018/2017 VARIANCE 2018/2017 VARIANCE 2018 VS 2017 ICSC Florida Conference & Orlando 66,300 2.3% 330 5.4% 4,605 (1.1)% A record number of retailers Deal Making Orlando 64,800 313 4,655 attended the show this year. ICSC-International Council of Highlights of the event included Shopping Centers the educational sessions, www.icsc.org participation by special industry groups, and a focus on retail real estate trends. IncentiveWorks Toronto 46,000 2.2% 256 1.2% 2,511 8.1% The quality of buyers increased Newcom Media Toronto 45,000 253 2,322 following a focused attendee www.incentiveworksshow.com marketing campaign that also resulted in a record number of new attendees. Participants had the opportunity to attend more than 12 education sessions and four keynote presentations to earn CE credits.

International Woodworking Atlanta 618,033 16.0% 1,037 (3.9)% 30,396 11. 5% The 2018 IWF was the largest Fair® Atlanta (est.) (est.) (est.) in size and scope in the last 10 International Woodworking Fair, 532,565 1,079 27,260 years. Attendees came from LLC (‘16) (‘16) (‘16) all 50 states, and 98 countries www.iwfatlanta.com took part in product showcases and demonstrations. Pavilions featured decorative surfaces, cabinets and closets, and wood flooring.

NIGP Annual Forum & Nashville 33,000 3.1% 245 6.1% 2,217 19.1% The show broke attendance Exposition Salt Lake City 32,000 231 1,862 records, with total attendance NIGP: The Institute for Public up by nearly 20%. The exhibit Procurement floor was sold out and exceeded www.nigp.org budget goals by 10%. There

Trade Show Executive's were 53 new exhibitors on the FASTEST show floor.

Nursery/Landscape EXPO San Antonio 99,200 (5.3)% 460 (11.7) % 5,300 (12.6)% Sponsorship revenue and show Texas Nursery & Landscape Dallas 104,700 521 6,061 participation were the highest Association ever and the quality of sales www.NurseryLandscapeEXPO.org on the show floor was the best in years. OFFPRICE Show Las Vegas 133,172 (3.1)% 461 (6.3)% 5,795 (8.1)% Exhibitors could photograph The OFFPRICE Show Las Vegas 137,439 492 6,309 and upload their show specials, www.offpriceshow.com new lines and other featured products directly to the company’s online marketplace, OFFPRICE 365. Retailers came from across the globe, including Panama, Brazil, Hong Kong, Japan, Australia and India. PGA Fashion & Demo Las Vegas 27,100 0.4% 149 0.7% 2,269 (10.0)% PGA and golf industry Experience Las Vegas 27,000 148 2,520 professionals came from 43 Reed Exhibitions U.S. states and 20 countries to www.pgalasvegas.com preview the latest apparel and accessories, equipment, training aids and technology. Special events included a live fashion show and awards for best new product and top buyers choice. SIGGRAPH, International Vancouver, BC 41,700 8.9% 125 (19.9)% 16,500 No change The show featured the latest Conference & Exhibition Los Angeles 38,300 156 est. innovations in computer graphics, on Computer Graphics & 16,500 animation, virtual reality, games, Interactive Techniques digital art, mixed reality and Hall-Erickson, Inc. emerging technologies. NVIDIA www.heiexpo.com founder and CEO Jensen Huang

Trade Show Executive's took the stage to share how FASTEST AI, real-time tracing and VR are transforming the computer graphics industry.

www.TradeShowExecutive.com | October 2018 37 Trade Show Executive SPONSORED BY DASHBOARD — AUGUST TRADE SHOW METRICS

SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS

SHOW INFORMATION 2018/2017 2018/2017 VARIANCE 2018/2017 VARIANCE 2018/2017 VARIANCE 2018 VS 2017 Southeast Building Kissimmee, FL 97,930 No 246 0.4% 5,500 1.9% The sold-out show celebrated Conference Kissimmee, FL 97,930 change 245 5,400 its 40th anniversary while Florida Home Builders showcasing regional and Association international distributors. www.sebcshow.com Attendees had access to more than 60 hours of education provided by industry leaders.

Summer NAPE Houston 36,700 20.0% 225 8.2% 2,866 1.3% The regionally focused show NAPE Expo LP Houston 30,600 208 2,830 for the upstream oil and gas www.napeexpo.com business is designed to provide opportunities for attendees. Participants were from all industry disciplines and included decision-makers, prospect generators and companies of all sizes.

TechNet Augusta Augusta, GA 31,046 34.1% 188 10.6% 4,351 13.7% Attendees explored the AFCEA c/o SPARGO, Inc. Augusta, GA 23,144 170 3,827 intricacies of the cyber domain. www.spargoinc.com With assistance from the

Trade Show Executive's U.S. Army Cyber Center of FASTEST Excellence and industry experts, the conference was designed to open the lines of communication and facilitate networking, education and problem-solving.

The Water Expo Miami 27,500 19.6% 138 1.5% 1,461 2.1% The seventh edition of the Show Winners Corporation Miami 23,000 136 1,431 show continued to grow. More www.TheWaterExpo.com educational hours were added

Trade Show Executive's including four specialized FASTEST courses for the first time. There was more Spanish-language content for the 50% of attendees from Latin America and the Caribbean.

WomensWear in Nevada- Las Vegas 85,000 No 500 No N/A CU There were 70 first-time August Las Vegas 85,000 change 500 change 7,250 exhibitors and the show floor Clarion UX was sold out. Attendance www.wwinshow.com numbers were not available, but according to show management, the numbers tracked evenly with the 2017 show. New features and resources drew new buyers; there were 500 first-time attendees.

DASHBOARD ANALYSIS Net SF of Exhibits Exhibitors Total Attendance

Total 1,966,360 7,087 148,487 (Sum of all figures submitted by show management) 1,707,776 6,644 131,003 COMING UP NEXT MONTH Adjusted Total 1,157,681 5,530 92,298 (Excludes outliers and shows in which an 1,152,067 5,565 91,908 apples-to-apples comparison is not possible) A review of shows Averages 68,099 307 5,769 held in September (Based on Adjusted Totals) 67,769 309 5,744

Percentage of Growth (Based on Adjusted Totals) 0.5% (0.6)% 0.4%

38 October 2018 | www.TradeShowExecutive.com

POWER LUNCH

The Handler Mike Grant

Senior Vice President, Operations Group, Reed Exhibitions

he night before the conference at the our customers. This was a gaming show in Las Global Gaming Expo (G2E) was set to Vegas showing solidarity. It’s a great example T open at the Sands Expo Convention of truly having to turn on a dime and deploy a Center in Las Vegas, Mike Grant was awoken crisis protocol at an event.” by a phone call about a shooting at a concert outside Mandalay Bay. As Senior Vice President, Grant began his operations career in the trade Operations Group for Reed Exhibitions, a show industry by manually handling convention division of RELX Inc, Grant jumped into action. housing via faxed forms as a temp at the National From a hotel room at the Venetian, he and his Association of Broadcasters (NAB) in 1989. That team spent the rest of the night accounting for led to an 11-year stint with NAB during which the dozens of staff members on-site in the city. Grant’s responsibilities grew along with the booming show. The team worked closely with Reed’s leadership in the UK and US, as well as the Having moved from the association to the show’s association partner (the American independent side of the trade show industry Gaming Association), to implement a crisis in 2000, he now oversees operations for management plan and address the tactical approximately 45 annual U.S. events produced aspects of producing an event under the by Reed Exhibitions, a UK-based public company difficult circumstances that evolved over the that produces more than 500 events worldwide. next few days. For trade show executives, particularly those who oversee operations, Grant recently talked to TSE about the crisis management has become a critical part toughest challenges facing operations in 2018. of the job. He also offered insights on the new tools and technologies Reed is using to enhance the “We had to weigh the pros and cons of going customer experience. Edited excerpts follow. ahead with the event,” Grant said. “While we certainly wanted to be respectful to the local community, once we determined we could open safely and securely, it was decided that running the event was in the best interest of BY DANICA TORMOHLEN Editor-At-Large

40 October 2018 | www.TradeShowExecutive.com POWER LUNCH

Photos by High-End Headshots POWER LUNCH

DANICA: What are your responsibilities DANICA: How many people ital tools around navigation and listings as Senior Vice President, Operations are on the team? as opposed to signage or graphics. We Group at Reed? MIKE: The operations group has a staff are moving more toward tools like these MIKE: It is forward thinking, less to do of 33, a majority of whom work in the because they also enhance sponsorship with the tactical side and more focused Norwalk (Conn.) office with remote and value-add opportunities. on long-range planning. We are here to employees in Southern California, Las DANICA: Will you give us an example? help implement strategy through the Vegas, New York and Cleveland. MIKE: It could be cloud-based touch- fulfillment and support of sales and DANICA: What new operations tools screens that update and provide per- marketing efforts that culminate with and technologies are you using in 2018? tinent, immediate or late-breaking the shows. Show logistics is certainly a MIKE: Two come to mind. One is a information. For example, wayfinding big part of the job, but I have great people tool called Lua, which is a mobile app navigation using screens that attend- who handle that, particularly Christine communication tool that allows broad- ees engage with vs. typical signage or (Flanagan) Magda, my VP of Operations. cast group and subgroup texting. It is information counters. We have rolled I am focused on budgetary needs and particularly useful for Reed’s larger out one product called Cloud Touch. The cost containment with our venues and consumer events for mass notifications. operations team is involved in deploying vendors as well. The relationships and You can send targeted communications them on site. They have helped to reduce brokering around those areas are some to subgroups, like the conference team standard signage, and we have found of the most critical pieces of my role. I or the sales team, as well as key vendors them to be more effective. work to make sure we are positioned to and partners. It’s a tool built like popular DANICA: What’s been your biggest continue to bring the wide array of Reed chat apps, such as WhatsApp or Slack, which is important as our workforce be- operations challenge in 2018? events to markets all over the country. As comes more and more reliant on today’s MIKE: Security is first and foremost. All you know, the bigger the show, the less tech. It is truly catered communication you have to do is look at the news cycle nimble it is. We have to ensure we are in and collaboration to function effec- to realize there are ripple effects that the right markets at the right time to run tively at events. It has also reduced our impact this business, particularly Reed’s our events. That means working years reliance on communications equipment, consumer events, which drive a great deal in advance whenever possible. More re- such as radios. of media attention. Launches can also a cently, the focus on safety and security at pose a challenge for operations. Launches Reed has become a more crucial respon- DANICA: What’s the second? continue to be a growth engine for us, sibility of this position. MIKE: In collaboration with our product but the runway is very short, with some management team, we are looking at dig- launching in under a year. We want to get DANICA: What are the smallest and largest events in your portfolio? MIKE: Based on volume, the smallest would probably be the Functional Fabric Fairs, a textile show we launched at Javits in July. It was less than 10,000 square feet, but it was a great launch and we have high hopes for it. Currently, Reed produces several Gold 100 shows, including PGA, JCK, G2E, ISC West and Vision Expo East. The largest at this time is the National Hardware Show with more than 600,000 square feet.

DANICA: How is the operations team structured? MIKE: The operations group is made up of five functional areas that support the business. They are operations, floor planning, hotel and housing, RE Cares. Mike Grant and the operation team at Reed completed a community service project in Newtown, Conn. exhibitor-appointed contractor adminis- The project was done on behalf of the Catherine Violet Hubbard Foundation for its animal sanctuary in honor of Catherine, a 6-year-old victim of the Sandy Hook tragedy. tration, and security.

42 October 2018 | www.TradeShowExecutive.com POWER LUNCH

them off the ground as fast as possible, and sellers together. We are doing this on We had 10 sponsoring companies and and that presents challenges like finding a number of shows in the B2B sector and more than 1,000 users participate. venues and vendors to support them in a we continue to vet and experiment with short timeframe. trending technologies that support our DANICA: Will you be rolling out AR/VR experiential vision. experiences at other Reed events? DANICA: Which areas of your budget MIKE: I absolutely see this as a grow- are increasing? Where are you spending DANICA: We understand that Reed ing sector, particularly in the AR space. more in operations? is focused on using deeper customer There are opportunities in many of our MIKE: Certainly security. Safety and understanding and design-thinking brands to roll this technology out. From security at our events cannot be un- principles to create more relevant and an experiential and brand opportunity derstated. Every year we enhance and engaging experiences. Tell us about an perspective, it can’t be ignored. add security assets to our shows. That example from a recent Reed event. How includes our use of software such as Trap- did your operations team approach it? DANICA: Crisis management is critical wire, a threat assessment tool we interact MIKE: The desire for more relevant and in operations. What’s your approach to with across all our events. It allows us to engaging experiences is really driven by dealing with unplanned issues that arise? better gauge risk and make more educat- customer demand. We see our audiences MIKE: Unfortunately, it is front-of-mind ed security decisions pre-show. getting younger, more tech savvy and every single day. The fact that we Elsewhere, budgets are increasing their time is limited. We need to ensure are so diversified and have so many around activations and sponsorships that our events are more memorable and public-facing events has forced a sea of we are deploying. Typically that means that visitors are entertained and see value change in the way we approach safety, we are buying more space and using in their visit. An example would be the security and crisis management. We do more resources to support them. With a AR/VR home experience we did at the as much pre-planning as we possibly can healthy industry, there’s more compres- National Hardware Show. It was set up — particularly around threat assessment sion on the venue side. We aren’t getting in the lobby at the Las Vegas Convention and risk. We have crisis management as much time as we’d like to get shows in Center. Customers could view virtual teams and protocols for each event. One and out, which can force overtime. We products sponsored by exhibitors. Opera- of the biggest changes for us came a are seeing our labor costs increase as a tions helped to facilitate the logistics and year and a half year ago when we hired result. Lastly, WiFi. We continue to invest the build for that activation. With VR a full-time Director of Security (Mark more in connectivity in venues to support goggles, attendees could see the product Bartlett) who came to Reed following a the technologies we use to enhance the in a home environment, walk through 27-year career with the Secret Service. customer experience. the space, and engage with brands that Security has always fallen under opera- bought sponsorships in the virtual home. tions as a vendor resource but that didn’t DANICA: Earlier this year, TSE reported that Reed is actively focused on devel- oping new products and new business models to meet evolving needs of buyers and sellers. What impact does this have on your operations team? MIKE: Customer value remains a top priority at Reed. With a particular focus on matchmaking and the merging of physical and digital space to create the right engagements for our customers. The operations group is involved in rolling out tools like beacons and wayfinding to facilitate those engagements. It puts a premium on the WiFi in our negotiations around connectivity with the venues.

DANICA: So are you deploying beacons at certain shows or rolling them out across all shows? What’s the trend? Author Meet & Greets. At BookCon 2018, crowds line up to meet bestselling authors and celebrity guests, MIKE: It’s not every show and the including Taye Diggs, David Baldacci, Bill Clinton and James Patterson. BookCon, a two-day event at the technology is rapidly evolving. We are conclusion of Book Expo in New York. is geared toward consumer book lovers who want access to authors and new titles. working to create platforms to put buyers

www.TradeShowExecutive.com | October 2018 43 POWER LUNCH

necessarily mean we had the expertise to tion around the framework. If anything, My hobbies are … really leverage and implement it effec- the initiative has created an awareness Golf, sports, travel and live music. tively. We saw this gap and had ourselves that all parties have a responsibility for audited specifically around security. It security at the event and collaboration My best piece of advice about negotiation … Determine what’s critical for both parties. demonstrated a need for a dedicated is essential. I do foresee security profiles When we understand what’s nice to resource. Mark is constantly evaluating increasing at venues across the coun- the events, their risk profiles and assess- have and what the must-haves are, try in the years ahead. The secret being we can move to a mutually agreeable ing threats. As a result, we are utilizing to create as secure an environment as security resources more effectively. position faster. I find this to be especially possible while still allowing shows to true around venue negotiation where operate efficiently. EMSSI has forced DANICA: So what does that the difference of a few hours or getting those discussions. look like on site? meeting rooms back earlier could make all MIKE: the difference in the world to them. New York Comic Con — with DANICA: At an industry event, I heard close to 200,000 attendees over a four-day someone say the sphere of influ- The strangest staff request I have been asked period — cannot be accessed without ence is shifting as the lines between to fulfill is … going through magnetometers and bag buyers and sellers blur. How is the Can we remove the roof? Can we paint checks. We monitor social media, use dog direct-to-consumer demand playing out the hall? Can we do pyrotechnics in the teams and work with local law enforce- at Reed events? building? Can we have live animals on ment and other security entities, such MIKE: We are extremely conscious of the show floor? I remember a request for as Homeland Security and the FBI. We a poisonous snake. Some we can make the brand exposure our events present recognize we all have a role to play in the happen, but many are denied. They are to consumer audiences. A few exam- security and safety of our events. This usually driven by exhibitor requests, stance has also allowed us to collaborate ples come to mind. On the back end of and we do all we can to grant them or with other organizers around security our Agenda (apparel) show we added a provide an alternative. because none of us can afford an incident consumer festival day which includes at any show — Reed or not. We share concerts and activations in Long Beach. One show (that’s not a Reed event) information if we see a credible threat It allows consumers to come and see the I would like to attend … and expect others to do the same with us show and brands, as well as the celeb- The NAMM show — I love music. because we understand what the impact rities at the event. At the conclusion of My management style is … to the industry could be. We are more Book Expo in New York, we added Book Team first. I try to empower my staff as engaged with our venues, vendors and Con, a two-day event geared toward leaders so they drive business success. law enforcement than ever before. consumer book lovers who want access I am always here if they need me, but I to authors and new titles. It’s been very DANICA: I recently toured at Javits, and want our team to own their work and the well received. We also work with the Golf decisions they make. It’s definitely worked I was impressed by the security systems I Chanel, which provides a great deal of saw at the command center. out well for me. I’m not where I am today live coverage at the PGA Show for the without this team. MIKE: It’s very impressive. Javits has consumer audience. In February, we did created a gold standard around security a marketing activation for Adidas during with their camera systems, facial recog- NBA All-Star weekend in Los Angeles for nition software and access control. Their fans to engage with the brand. command center is incredible. There are hundreds of cameras in the building, and DANICA: Consumer event margins hav- it’s mitigated a great deal of risk. I heard en’t traditionally been as good as those theft is down north of 80% as a result. on the B2B side. Are you seeing that The team at Javits has been incredibly trend with Reed’s consumer events? collaborative, and we work lock-step in partnership with them on security. MIKE: No, not at all. Our gate-driven events have brought significant upside to DANICA: What are your thoughts on Reed. If anything, the obstacle has been the proposed Exhibitions and Meetings the size of the venue and capacity, which Safety and Security Initiative (EMSSI)? speaks to demand. We have been very MIKE: I have been engaged with IAVM, successful in rolling out consumer events. IAEE, ESCA and DHS, as part of the initial group to provide feedback as an DANICA: Room blocks, Airbnb, reduced Family Ties. Mike has two kids, Patrick and Katie, who are now 24 and 21, respectively. organizer and helped give some direc- commissions for third-party vendors and

44 October 2018 | www.TradeShowExecutive.com POWER LUNCH

a seller’s market for hotels. How is this right now. We are sourcing new sites, impacting your planning process? markets and vendors, and dealing with MIKE: There are markets where we are new budgeting criteria. We are look- seeing more Airbnb options coming ing at obstacles to success and where online such as Boston. The choices are we might have to factor in risk. We out there, whether OTAs (online travel poke and prod around those ques- agencies) or Airbnbs. It’s significant. tions to safeguard the business against It’s something we’ve had to factor in as unforeseen issues that present them- we are establishing room blocks, and selves with launches. it impacts our strategy around keep- Power Lunch ing people in the blocks. In the last DANICA: What’s your role year, we have gone to RFP around new with new shows? Snapshot housing vendors, with this very much MIKE: We are working on a new network FIRST LAST in mind. It’s created a great deal of of vendors and venues, many of which are thought around exhibitor engagement, non-traditional — not convention cen- Career Path: incentives to drive attendees into the ters. The need is so great we are focusing • July 2015 to Present: Senior Vice President, block and packaging of rooms so we a great deal of resource here. It’s forced Operations Group, Reed Exhibitions can increase volume to mitigate some operations to step out of typical job • February 2007 to June 2015: Vice President, of the other detractors and commis- functions and wear a lot of hats. Flexibil- Operations Group, Reed Exhibitions sion reductions. ity is critical. It’s forced us to learn new • February 2006 to January 2007: Senior practices — particularly around legal Director, Operations, Reed Exhibitions DANICA: In 2018, Reed has launched issues, permitting and liability. Common • July 2004 to January 2006: Director of several new shows, including Bar Con- clauses addressed in a standard venue Operations, Reed Exhibitions vent Brooklyn, PopSugar Play/Ground, agreement are that much more difficult • July 2002 to June 2004: Senior Operations FIBO USA and Antique & Estate at JCK. in a new (non-traditional) venue that may Manager, Reed Exhibitions Any operations tips for launches? have little experience in these areas. • November 2000 to June 2002: Marketing MIKE: Be kind to your legal and risk Operations Director, Reed Exhibitions management teams. I’m half kidding, • May 2000 to October 2000: Operations but they do play a significant role on Director, Value Added Services, launches for us. They help us protect Reach Mike Grant at (203) 840-5475 Reed Exhibitions the event. Like I said, launches have or [email protected], Danica • 1989 to 2000: Various positions, most been significant push for Reed, and Tormohlen at (816) 803-8103 or recently as Operations Manager, National it’s a huge part of the operations job [email protected] Association of Broadcasters

Professional Affiliations: • Member, International Association of Exhibitions and Events • Member, Society of Independent Show Organizers

Honors/Recognition: • Trade Show Executive Gold 100 Honoree • Trade Show Executive Fastest 50 Honoree • Trade Show Executive Grand Award Winner • Client Advisory Board, Jacob K. Javits Center • Client Advisory Board, Orange County Convention Center • IAEE NY Chapter Board, 2006-2015 • Trade Show Committee, NYC & Company

Education: • Bachelor of Arts, Broadcasting/ Festival Atmosphere. At AgendaFest 2018, outdoor concerts featured live performances from Brockhampton, Lil Communications, University Yachty, Billie Eilish, Yung Lean and more at the Long Beach Convention & Entertainment Center. The 2018 edition offered a curated collection of more than 500 pop-up shops featuring skate, surf, streetwear and lifestyle brands. of Hartford, 1987

www.TradeShowExecutive.com | October 2018 45 INDUSTRY BLOG As I See it...

Digital Marketing is Far More than Death by Email

I was having a conversation the other some kind of issue or problem you or ness with them in the future. That is the day with a younger member of the ex- your organization were having, or some result of successful content marketing. hibition industry from another country new technology that appeared to be just Our industry has the most amazing charged with helping her management what you were looking for, only to click content producers of all: Trade shows and team, along with those running trade over and essentially find out that it’s an their educational sessions - on and off shows, develop a content and digital ad with one baby snippet of real content the exhibit floor. Sessions may be shared marketing strategy. I don’t envy her – which you’ve discovered after reading/ whole or parsed into smaller offerings. position, as it’s not easy convincing the viewing the whole thing hoping (in vain) They educate and inspire - and are trust- older generation that digital is no longer for the promised information? Me too. ed. There is easily enough information to the future but is here to stay. That’s Click Bait. be garnered, then disseminated through- If you or your organization think digi- How did that experience make you out the year - not just the three months tal strategy is solely death by email, then, feel? Ripped off? Want your time back? before your event and the month after. sorry, try again. Ditto! How did it make you feel about the All year-round. It’s more than throwing tons of source where it came from? That source One of the primary reasons influencer irrelevant and annoying emails against is now useless to me. I’ll never trust it marketing is on the rise for both consum- the wall in hopes five (or 10) percent of again. Will never click over. When I re- er and business marketing is because of your audience will open them! Digital ceive emails from that source promising trust, even though most influencers are compensated for marketing a product includes (but is not limited to): web a “new, revelatory white paper” and first thing I do is delete them. or event. In some markets, influencer ads, inbound marketing, white papers, Now let’s look at proper content mar- marketing has long overtaken content articles, advertorials, videos, webinars, keting. Ever read a great white paper or marketing and regular advertising, be- podcasts, influencer marketing, blogs, article, or viewed a “how to” video that cause of - you guessed it - trust. and engaged social media. delivered on its premise? Awesome, right? With business-to-business event mar- One thing the above mediums have I don’t even mind the last paragraph ac- keting, enhance both your organization’s in common: Trust from the end-user knowledging whoever produced/paid for and exhibition’s digital credibility. Use that you are delivering on whatev- the research. I’m thanking them for the and share content wisely. Trust, once lost, er it is you are promising by click- knowledge share and might even do busi- is not easily regained. ing at the link. A great example is Content (long BY STEPHANIE SELESNICK form such as white papers, shorter form reach me at (818) 591-2255 or [email protected] like articles) versus Click Bait. While cruising around the Internet, have you The views and opinions expressed in this blog are those of the author and may or may not ever been intrigued by an article or reflect the position of Trade Show Executive's managment and staff. This column is written to video that seemed like it would solve present a variety of perspectives and provoke discussion.

46 October 2018 | www.TradeShowExecutive.com Only A Few Seats Remain

OCTOBER 25, 2018 Washington, DC

Tackle Your Biggest Attendee Acquisition Challenges Lippman Connects’ Attendee Acquisition Roundtable provides a small group of dynamic marketing professionals with the hard data, best practices, solutions and tools to craft effective attendee growth strategies.

Strengthening Your Social Strategy Learn how to flex your social strategy muscles in mdg’s final Get F.I.T. (Fully Integrated Training) session of the year. Leave armed with the tools to: • Refresh your social media strategy Kristen Ferrer • Adjust to GDPR limitations Director of Digital • Select the appropriate social tactics to mdg increase attendance • Analyze and optimize along the way

BY YOU FOR YOU Presents the Leading Shows Zo m™ Coming Up in North America TSE’S TRADE SHOW CALENDAR BY CAROL ANDREWS, Editor-at-Large

Whether you need a quick reminder industry category and contains both of shows on the horizon or are a wide-angle and close-up view of studying the market for potential the event, the organizer, the site and partnerships, co-locations or projected size. acquisitions, here is a list of the most To be considered for future editions of important trade shows scheduled for ZOOM, e-mail your show information to December 2018. Each show is listed by [email protected].

Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size

AEROSPACE & AVIATION ICAS Convention John Cudahy 12/03/18 Paris Las Vegas 26,000 nsf International Council of Air Shows President 12/06/18 Las Vegas, NV 240 Exhibitors www.airshows.aero 703-779-8510 1,500 Attendees

NAAA Ag Aviation Expo Lindsay Barber 12/03/18 Reno-Sparks Convention Center 100,000 nsf National Agricultural Aviation Association Director, Meetings, Marketing & 12/06/18 Reno, NV 150 Exhibitors www.agaviation.org Special Events 1,600 Attendees 202-546-5722

Spacecom James Causey 12/11/18 George R. Brown 25,000 nsf National Trade Productions, Inc. Executive Director 12/13/18 Convention Center 130 Exhibitors www.spacecomexpo.com 703-706-8208 Houston, TX 2,500 Attendees

AGRICULTURE & FARMING CSS 2018 & Seed Expo Jennifer Crouse 12/03/18 Hyatt Regency Chicago 28,000 nsf American Seed Trade Association Director, Meetings & Services 12/06/18 Chicago, IL 137 Exhibitors www.betterseed.org 703-837-8140 2,800 Attendees

Great Lakes Fruit, Vegetable Sharri German 12/04/18 DeVos Place 180,000 nsf & Farm Market EXPO/Michigan Trade Show Manager 12/06/18 Grand Rapids, MI 500 Exhibitors Greenhouse Growers Expo 616-794-0492 4,300 Attendees Great Lakes Expo www.glexpo.com

Ohio Turfgrass Foundation Conference & Show Brian Laurent 12/03/18 Greater Columbus 35,000 nsf Ohio Turfgrass Foundation Executive Director 12/06/18 Convention Center 120 Exhibitors www.ohioturfgrass.org 614-285-4683 Columbus, OH 3,100 Attendees

APPAREL, BEAUTY, SHOES & TEXTILES FFANY New York Shoe Expo Phyllis Rein 12/04/18 New York Hilton Midtown 70,000 nsf Fashion Footwear Association of New York Executive VP 12/06/18 New York, NY 300 Exhibitors www.ffany.org 212-751-6422 x15 4,000 Attendees

ITA Showtime Market Brian Casey 12/02/18 High Point Market NSF Not Supplied International Textile Alliance Executive Director 12/05/18 High Point, NC Exhibitors Not Supplied www.internationaltextilealliance.org 336-885-6842 Attendees Not Supplied

AUTOMOTIVE, TRUCKING & TRANSPORTATION Performance Racing Industry Trade Show Karin Davidson 12/06/18 Indiana Convention Center & 354,900 nsf Specialty Equipment Market Association Show Director 12/08/18 Lucas Oil Stadium 1,200 Exhibitors www.performanceracing.com 949-499-5413 Indianapolis, IN 63,000 Attendees

BUILDING & CONSTRUCTION Canadian Pool & Spa Conference & Expo Robert Wood 12/03/18 Scotiabank Convention Centre 38,000 nsf Pool & Hot Tub Council of Canada Executive Director 12/06/18 Niagara Falls, ON 155 Exhibitors www.poolandspaexpo.ca 800-879-7066 2,000 Attendees

Win-Door North America Craig Nicholl 12/03/18 Québec City Convention Centre 45,000 nsf Fenestration Canada Trade Show Manager 12/05/18 Québec City, QC 160 Exhibitors www.windoorshow.com 613-424-7239 x109 3,800 Attendees © 2018, Trade Show Executive Magazine, Chicago, IL (312) 922-8558.

48 October 2018 | www.TradeShowExecutive.com Trade Show Executive Calendar of Leading Shows in December 2018 Zo m™

Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size

EDUCATION, TRAINING, SCIENCE & RESEARCH American Geophysical Union Fall Meeting Judy Spargo 12/10/18 Walter E. Washington NSF Not Supplied SPARGO, Inc. VP of Exposition Operations 12/14/18 Convention Center 300 Exhibitors www.agu.org/meetings 703-631-6200 Washington, DC 24,000 Attendees

ASCB Annual Meeting Sharon Wong-Stewart 12/08/18 San Diego Convention Center NSF Not Supplied The American Society for Cell Biology Manager, Exposition Operations 12/12/18 San Diego, CA 300 Exhibitors ascb-embo2018.ascb.org 571-279-0028 8,000 Attendees

National Athletic Directors Mike Blackburn 12/15/18 Henry B. Gonzalez NSF Not Supplied Conference/NIAAA Annual Meeting Executive Director 12/18/18 Convention Center 225 Exhibitors National Interscholastic Athletic 317-587-1450 San Antonio, TX 1,800 Attendees Administrators Association www.niaaa.org

EXHIBITION & MEETING INDUSTRY Expo! Expo! IAEE's Annual Scott Craighead, CEM 12/11/18 New Orleans Ernest N. Morial 38,000 nsf Meeting & Exhibition VP of Exhibitions & Events 12/13/18 Convention Center 265 Exhibitors International Association of 972-687-9227 New Orleans, LA 2,400 Attendees Exhibitions & Events™ www.myexpoexpo.com

Holiday Showcase Phyllis Scott 12/13/18 Hyatt Regency Chicago 28,000 nsf Association Forum Senior Manager, Business Development 12/13/18 Chicago, IL 600 Exhibitors www.holidayshowcase.org 312-924-7033 2,400 Attendees

FINANCIAL, INSURANCE & LEGAL SERVICES NAMB National Valerie Saunders 12/08/18 Caesars Palace 27,000 nsf National Association of Mortgage Brokers Executive Director 12/10/18 Las Vegas, NV 90 Exhibitors www.namb.org 202-434-8250 3,500 Attendees

National Workers' Compensation Fred Kurst 12/05/18 Mandalay Bay Resort & Casino 65,000 nsf & Disability Conference® & Expo Trade Show Sales Manager 12/07/18 Las Vegas, NV 300 Exhibitors LRP Conferences, LLC 203-557-6321 6,200 Attendees www.wcconference.com

FOOD & BEVERAGE Craft Beverage Expo Kellie Shevlin 12/04/18 Omni Louisville NSF Not Supplied Craft Beverage Expo Executive Director 12/06/18 Louisville, KY 165 Exhibitors www.craftbeverageexpo.com 202-288-8898 1,000 Attendees

GOVERNMENT & MILITARY RES/CON New Orleans Katie Calabrese 12/04/18 New Orleans Ernest N. Morial 35,000 nsf MCCNO Trade Shows and Conferences RES/CON Director 12/06/18 Convention Center 220 Exhibitors www.idcexpo.net 504-582-3072 New Orleans, LA 3,000 Attendees

JEWELRY Baton Rouge Jewelry and Merchandise Show David Harrington, CEM 12/07/18 Raising Cane's River Center 34,000 nsf Helen Brett Enterprises, Inc. Show Manager 12/09/18 Baton Rouge, LA 175 Exhibitors www.helenbrett.com 331-481-5755 12,000 Attendees

MEDICAL & HEALTHCARE PRODUCTS AARC International Respiratory Pam Russell 12/04/18 Mandalay Bay Resort & Casino NSF Not Supplied Convention & Exhibition Exhibits Coordinator 12/07/18 Las Vegas, NV 200 Exhibitors American Association for Respiratory Care 972-243-2272 6,000 Attendees www.aarc.org

Trade Show Executive's 60th ASH Annual Bill Reed 12/01/18 San Diego Convention Center 176,000 nsf FASTEST Meeting & Exposition Chief Event Strategy Officer 12/04/18 San Diego, CA 290 Exhibitors American Society of Hematology 202-776-0544 26,370 Attendees www.hematology.org © 2018, Trade Show Executive Magazine, Chicago, IL (312) 922-8558.

www.TradeShowExecutive.com | October 2018 49 Trade Show Executive Calendar of Leading Shows in December 2018 Zo m™

Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size

IHI National Forum on Quality Improvement Kristen Finnegan 12/09/18 Orlando World Center Marriott 18,400 nsf in Health Care (Institute for Exhibits & Sponsorship Manager 12/12/18 Orlando, FL 150 Exhibitors Healthcare Improvement) 312-673-5418 5,500 Attendees SmithBucklin Corporation www.ihi.org

Pri-Med East Stephen Varraso 12/07/18 John B. Hynes Veterans Memorial 25,300 nsf Pri-Med (a division of Senior VP, Program Development 12/09/18 Convention Center 115 Exhibitors Diversified Communications) 617-406-4242 Boston, MA 3,470 Attendees www.pri-med.com

World Congress on Anti-Aging Medicine Bill Brown 12/13/18 The Venetian and The Palazzo NSF Not Supplied The American Academy of Anti- Exhibit Sales Manager 12/15/18 Resort Hotel Casino Exhibitors Not Supplied Aging Medicine 561-997-0112 Las Vegas, NV 1,000 Attendees www.a4m.com

MINING AEMA Annual Meeting, Exposition Pat Heywood 12/02/18 Spokane Convention Center 51,000 nsf & Short Courses Operations & Finance Director 12/07/18 Spokane, WA 232 Exhibitors American Exploration & Mining 509-624-1158 x12 2,900 Attendees Association (formerly Northwest Mining Association) www.miningamerica.org

PHARMACEUTICALS ASHP Midyear Clinical Meeting & Exhibition Lisa Lifshin 12/02/18 Anaheim Convention Center 135,000 nsf American Society of Health-System Director, Program Services & 12/06/18 Anaheim, CA 350 Exhibitors Pharmacists Coordinator, Technician 22,000 Attendees www.ashp.org Program Development 301-664-8720

REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT Trade Show Executive's ICSC New York Deal Making Tim McGuinness 12/04/18 Jacob K. Javits Convention Center 207,190 nsf FASTEST International Council of Staff VP, Global Trade Expositions 12/06/18 New York, NY 535 Exhibitors Shopping Centers 646-728-3800 10,030 Attendees www.icsc.org

Triple Play REALTOR® Maureen Murphy 12/03/18 Atlantic City Convention Center NSF Not Supplied Convention & Trade Expo Director of Professional Development 12/06/18 Atlantic City, NJ 200 Exhibitors New Jersey Association of REALTORS® 732-494-4724 7,000 Attendees www.realtorstripleplay.com

SPORTING GOODS & RECREATION Trade Show Executive's Baseball Trade Show Eileen Sahin-Murphy 12/10/18 Mandalay Bay Resort & Casino 35,000 nsf FASTEST Minor League Baseball Manager, Trade Show Services 12/12/18 Las Vegas, NV 275 Exhibitors www.baseballtradeshow.com 727-456-1706 4,000 Attendees

VETERINARY Fetch dvm360 West Tom Brown 12/13/18 San Diego Convention Center 29,000 nsf UBM Americas Operations Manager 12/16/18 San Diego, CA 175 Exhibitors www.thecvc.com 913-871-3800 x3911 3,500 Attendees

WATER, ENERGY & POWER National Conference on Coastal & Harvey Potts 12/08/18 Long Beach Convention & NSF Not Supplied Estuarine Habitat Restoration Senior Director of Development 12/13/18 Entertainment Center 120 Exhibitors Restore America's Estuaries & Marketing Long Beach, CA 1,000 Attendees www.estuaries.org 206-624-9100

NGWA Ground Water Expo & Annual Meeting Terry Morse 12/05/18 Las Vegas Convention Center 70,000 nsf National Ground Water Association CEO 12/06/18 Las Vegas, NV 300 Exhibitors www.groundwaterexpo.com 800-551-7379 5,000 Attendees

POWER-GEN International MaryBeth DeWitt 12/04/18 Orange County Convention Center 222,100 nsf

50 October 2018 | www.TradeShowExecutive.com United Service Companies The Industry’s Leader in Sustainable Cleaning

Lindsay Roberts, Group Director, Greenbuild “As the official cleaning and recycling contractor for the annual Greenbuild International Conference and Expo since 2009, United National consistently exceeds expectations and has played a central role in raising Greenbuild’s extraordinary sustainability rate year after year. A key player in staging this complex and globally renowned event, United recently was instrumental in helping Greenbuild achieve its highest-ever diversion rate of 90.5%. We’re grateful for the expertise and dedication of United’s management and staff, and we look forward to maintaining this partnership well into the future.”

Jeff Chase, VP of Sustainability, Freeman “A client of ours, the SCA Show in Seattle, has used United National for the past two years with tremendous results. Because SCA is very focused on reducing the footprint of their show, they have unique needs when it comes to cleaning. United has done an excellent job in helping them meet those needs.”

Amanda Simons, Principal, Honeycomb Strategies & Sustainability Consultant, Greenbuild “Greenbuild has the strictest sustainability and waste-removal guidelines of any trade show on the planet, and United National has worked hard to consistently exceed expectations. Thanks to its meticulous sorting process and careful oversight, United recently helped Greenbuild achieve its best-ever diversion rate of 90.5% and earn a Platinum-level certification for the pilot program of its TRUE Zero Waste rating system in Boston. United is a valuable partner in Greenbuild’s continuing success and will be for years to come.”

CLEANING • STAFFING • SECURITY Trade Shows, Conventions, Public Venues, Hotels, Resorts, Aircraft and Airports

Richard A. Simon, President & CEO United Service Companies 800-248-8558 [email protected] www.unitedhq.com EVENT RECAP Trade Show Executive’s Key Takeaways

CEIR Predict offered six sessions on topics ranging from “Monetizing AI for Events” to “Transforming Brand Experience with Data and Design.” The program also featured research and analysis of economic trends by an economist who is a regular guest on CNBC, Fox News and CNN, plus news and trend analysis from a press panel that included reporters from Continued from page 26 Bloomberg and Politico. Trade Show Executive has identified nine key takeaways: 8:30 a.m. to 1:45 p.m., with breaks for a 1. Moderate economic growth for now. “The Fed increased its 2018 GDP forecast to buffet luncheon and a press briefing. 2.8% from 2.7%, while its 2019 GDP forecast was unchanged at 2.4% in June (when the New for Predict 2018 was KiwiLive most recent Summary of Economic Projections were published),” said Dr. Lindsey Piegza, (https://www.kiwilive.com), which al- Chief Economist for Stifel Fixed Income. “The recovery since 2009 has been solid and lowed speakers to poll the audience and steady, but we haven’t seen robust growth or an aggressive recovery. A 2% growth rate is a minimum for developed countries.” attendees to ask questions via the platform. No app download was required 2. Still positive but losing momentum. U.S. GDP in Q2 rose at a seasonally adjusted to participate. of 4.1%, the fastest pace since Q3 2014 and following a 2.2% rise in Q1, Piegza said. The event began with a presenta- Despite these positive numbers, job growth has slowed, and the participation rate is still tion of the most recent CEIR Index low. “The majority of the decline in the labor force comes from the 20- to 55-year-old sector with only 59% of working-age population participating,” she said. data by Nancy Drapeau, CEIR’s Senior Research Director. “The exhibition in- 3. Offer braggable benefits. Low unemployment rates are impacting hiring in the trade dustry underperformed real GDP in the show industry. “Millennials are looking for braggable benefits,” Polito said. Companies first half of 2018,” Drapeau said. like Diversified Communications offer flexible schedules, dog day Fridays and built-in The total index grew 1.8% in Q1 and gyms at the office, but those benefits don’t always come cheap. “With less than 2% unemployment in Portland, Me., demands are huge,” said Mary Larkin, Executive Vice 1.6% in Q2, while the U.S. GDP grew at President of Diversified Communications. “Pressure on overhead is significant right now.” a seasonally adjusted rate of 2.2% and 4.2%, respectively. 4. Recruiting and retaining talent is a challenge. Reed launched eight events in 2018 By industry, the CEIR Index reported and has recruited 20 people, said Marie Browne, Group VP of LaunchPad at Reed mixed performance in the first half of Exhibitions, North America. “It has been a challenge to find and retain the right people,” Browne said. “We have a large millennial employee base, which we are training and then 2018. During that period, exhibitions have to replace after two years. We hired a dedicated internal recruiter to find talent. It’s serving the government sector saw difficult, but it helps that we are in New York area. We have even opened up space in the the biggest gains, with a 10.1% growth city for those who prefer a more urban environment.” rate, while shows serving the financial, legal and real estate sectors posted the 5. International concerns mount. A quick survey of organizers in the room indicated that international attendance is not growing for most. During the last year, show organizers have biggest decline at 5.3%. reported visa delays and denials for exhibitors and attendees. Tariffs are also a key concern “Growth should pick up the pace in for show organizers, but so far there has been no negative impact. “We do have concerns in the second half of 2018,” Drapeau for our Seafood Boston, which has high international attendance,” said Larkin. said. “The Total Index is likely to grow 2.1% in 2018. As the economic growth 6. Digital amplifies physical.Despite the growth in e-commerce and our digital first society, “the real world still matters,” said Dr. David Bell, Professor at the Wharton School remains robust, albeit at a slower rate, of Business. He noted that there’s good news for face-to-face events: It’s about bonding the total CEIR Index could rise by an- — a close relationship that develops as a result of shared experience — not branding. Be other 2% in both 2019 and 2020.” authentic and transparent, Bell said. “You want orators, not customers. Use incentives to The dates and locations for CEIR drive word-of-mouth.” Predict 2019 have not been finalized, 7. Take a stand. Every brand has to consider taking a stand on social issues, like Nike did, but the plan is to stay in the D.C. area said Dina Cappiello, Senior VP at Edelman. This issue played out in the exhibition industry at the MGM, pending a post-show recently when Outdoor Retailer decided to leave Utah for Colorado. “Nike spoke to their base,” survey and negotiations on date pat- Cappiello said. “They were micro-targeting their audiences. Nike sales are up online by 31%.” terns. Stay tuned. Presentation slides can be found 8. Tell your story. “The story isn’t the event,” Cappiello said. “The story is what happens at at http://www.ceir.org/predict/2 the event.” Look at trending stories and how they relate to your industry, she recommended. For example, “Detroit hired a chief storyteller to change perception and lure investment,” 018-predict-presentations Cappiello said. Advice for brands as publishers: “Be honest, even when it’s not in your best interest, or it will erode trust and authenticity.” 9. Record development ahead. “I am shocked at the rebound of the convention center industry — there was so much debt around these projects,” said Joseph Mysak, Editor of Reach Cathy Breden at (972) 687- Bloomberg Brief. “It’s almost like a second golden age in public finance. There are states and municipalities embracing economic development, with record amount of bonds sold for 9201 or [email protected]; Danica financing this year.” Demand has clearly driven the supply increase, a trend that could impact Tormohlen at (816) 803-8103 or danicat@ future negotiations. tradeshowexecutive.com

52 October 2018 | www.TradeShowExecutive.com www.TradeShowExecutive.com | October 2018 53 DONE DEALS Signed, Sealed & To Be Delivered Here's our round-up of new and renewed deals recently signed by show managements, convention centers, CVBs and service contractors to keep you in the know.

CompuSystems BTM Americas Simpleview ACQUISITIONS its contract with to pro- I and have part- vide registration, data analytics and lead nered with Destinations International to Specialty Coffee Emerald Expositions acquired four tech- retrieval services to the present “DMOs Day” prior to IBTM Ameri- Expo nology intelligence brands and the Total through 2020. cas 2018 in Mexico City. The event will focus Tech Summit from EH Media in August. on strategies for destination organizations Emerald hopes the acquisition — which designed to strengthen their efforts to book Athletic Business, a resource for athletic, includes the CE Pro, Commercial Integra- business in their locations. IBTM is part fitness and recreation professionals, renewed tor (CI), and Campus Safety and Security of Reed Travel Exhibitions, and includes its contract with Convention Data Services Sales and Integration (SSI) brands — will IBTM World, IBTM Arabia, IBTM Americas for four years through 2022. CDS will enable the company to expand its profile and IBTM China. provide full-service registration and lead in key markets. management for the annual show. Techtextil North America 2019, sched- TheGlobal Business Travel Association uled for next February in Raleigh, North Travel Trade Market 2018 signed a contract (GBTA) acquired WINIT for Women, a Carolina, solidified an academic partnership to hold its 2018 event in Chengdu, China. career development network for women in for the show with North Carolina State Uni- The September event was organized by the trade show, meetings and travel indus- versity’s College of Textiles. The partnership Europe Asia Global Link Exhibitions (EA- tries. WINIT, established four years ago, is designed to provide direct access to the GLE) — a company formed by the Italian strives to increase women’s presence in ex- latest industry research for exhibitors and Exhibition Group and VNU Exhibitions Asia ecutive positions within these industries. visiting company executives, and to gain in cooperation with Vision Fairs China. WINIT’s events and educational programs exposure for the school’s textile research are offered through GBTA. programs through special feature areas on Quest Diagnostics signed a contract to the show’s floor. CONTRACTS become a Chairman’s Circle Level sponsor National Drug and Alcohol Screen- for the Cambridge, England, event organizer New ing Association CONEXPO-CON/AGG will be held at the ’s 2019 conference and trade Start Exhibitions renewed its partnership Las Vegas Convention Center in March show scheduled for next March at the Wyn- with event technology supplier ExpoPlat- dham Hotel in San Antonio. 2020 under a new contract that will bring form to provide services for New Start’s th the show to the city for the 11 time. The event portfolio. New Start Exhibitions show is produced by the Association of PARTNERSHIPS specializes in b2b exhibitions. Equipment Manufacturers. TheSpecialty Equipment Market Associ- ation (SEMA) has partnered with Me- Private equity firmBoyne Capital of Miami, SECO International, a leading annual con- ridian One Fla., partnered with management to acquire ference for the optometry industry, signed , a customer service specialist, to manage SEMA’s Discount Shipping Fort Atkinson, Wis., -based AC Business a contract to hold its 2019 event at the Media Inc. and its 12 construction industry New Orleans Ernest Morial Convention Program through UPS. Meridian One publications, one trade show and one digital Center will assist SEMA members in determin- . The move is the group’s first move marketing platform. Corporate Solutions away from Atlanta since 1957. ing the best shipping program for their individual needs. of Westport, Conn., advised AC Business Media for the transaction. J2advisors was TheInternational Western/English Ap- lead counsel to Boyne. National Restaurant Association parel & Equipment Market will relocate The Beam Suntory to the Dallas Market Center under a new (NRA) and , one of the world’s largest premium spirits compa- contract that will take effect in 2021. BY SANDI CAIN Western & nies, announced a partnership to promote The show is produced by the News Editor English Sales Association. responsible alcohol service through the NRA’s ServSafe Alcohol training program and Beam Suntory’s Drink Smart, a con- Send news about new and renewed business to TheSpecialty Coffee Association renewed sumer education program. Sandi at [email protected]

54 October 2018 | www.TradeShowExecutive.com

INDEX TO ADVERTISERS / STATEMENT OF OWNERSHIP

Index to Advertisers

Experient, A Maritz Global Events Company Inside Front Cover SMG Charlotte Harbor Event & Conference Houston First p. 9-11 • Center (Punta Gorda, FL) p. 57 Indianapolis Convention Center and Lucas Oil Stadium p.3 • The Center at the Denny Sanford International Association of Exhibitions & PREMIER Center (Sioux Falls, SD) p. 57 Events (IAEE) p. 27 • Enercare Centre & Beanfield Centre (Toronto, Canada) p. 58 Invision Capital p. 53 • Greater Columbus Convention Center (OH) p. 58

I-X Center (Cleveland, OH) Back Cover • Shenzhen World Exposition & Convention Center (China) p. 58 Lippman Connects p. 47 • State Farm Stadium (Glendale, AZ) Inside Back Cover Rainprotection Insurance p. 17 • TD Convention Center (Greenville, SC) Inside Back Cover Rosemont Convention Tourism Bureau (IL) p. 7 • Tuscon Convention Center (AZ) Inside Back Cover

Shanghai New International Expo Centre (SNIEC) p.15 Ungerboeck Software International p. 35

Shepard Exhibition Services p. 39 United Service Companies p. 5, 51 and 55

Statement of Ownership, Management & Circulation

1. Publication Title: Trade Show Executive B. Paid/Requested Circulation E. Total Free Distribution: Average numbers copies each issue during the preceding 12 months: 661. Actual 2. Publication Number: 014-901 ISSN Number 2151-7568 1. Paid/Requested Outside County: Average number number copies of single issue published nearest to filing copies each issue during the preceding 12 months: 3. Date of Filing: September 30, 2018 date: 714. 4,680. Actual number of copies of single issue 4. Frequency of Issue: Monthly published nearest to the filing date: 4,411. F. Total Distribution [sum of 15c and e]: Average numbers copies each issue during the preceding 12 2. Paid In-County Subscriptions Stated on Form 5. Number of issues published annually: 12 months: 5,341. Actual number copies of single issue 3541: Average number copies each issue during the published nearest to filing date: 5,125. 6. Annual subscription price: Free to qualified show preceding 12 months: 0 Actual number copies of management executives who fit the criteria and sign the single issue published nearest to the filing date: 0 G. Copies Not Distributed: Average numbers copies qualification card annually. each issue during the preceding 12 months: 645. Actual 3. Sales Through Dealers and Carriers, Street number copies of single issue published nearest to filing 7. Mailing address: 1550 S. Indiana Ave., Suite 300, Vendors, and Counter Sales: Average number copies date: 424. Chicago, IL 60605 each issue during the preceding 12 months: 0 Actual 8. Mailing address of the general business offices of the number copies of single issue published nearest to H. Total [sum of 15f and g]: Average numbers copies publisher: 1550 S. Indiana Ave., Suite 300, Chicago, IL the filing date: 0. each issue during the preceding 12 months: 5,986. Actual number copies of single issue published nearest 60605 4. Other Classes Mailed Through the USPS: Average to filing date: 5,449. 9. Mailing address of Chairman and Publisher and Editor: number copies each issue during the preceding 12 Chairman: (Richard Simon), 1550 S. Indiana Ave., Suite months: 0. Actual number copies of single issue I. Percent paid and/or requested circulation: Average 300, Chicago, IL 60605, Publisher and Editor: (Gabrielle published nearest to the filing date: 0. numbers copies each issue during the preceding 12 months: 87.6%. Actual number copies of single issue Weiss) 1550 S. Indiana Ave., Suite 300, Chicago, IL 60605 C. Total Paid/Requested Circulation [sum of 15B (1), published nearest to filing date: 86.1%. 10. Owner: Richard Simon (2), (3) and (4)]: Average numbers copies each issue during the preceding 12 months: 4,680. Actual number 16. This statement of ownership will be printed in the 11. Known bondholders, mortgagees, and other security copies of single issue published nearest to filing date: October 2018 issue of this publication. holders owning or holding 1 percent or more of total amount 4,411. of bonds, mortgages, or other securities: (none). 17. I certify that the statements made by me above are D. Free Distribution by Mail (samples, complimentary, correct and complete. 12. Tax Status (for nonprofit organizations): Not Applicable and other free copies): Average number copies each 13. Publication Name: Trade Show Executive issue during the preceding 12 months, Outside County: 661. In-County: 0. Actual number copies of single issue 14. Issue Date of Circulation Data below: September 2018 published nearest to filing date, Outside County: 714. 15. Extent and nature of circulation: In-County: 0. Free Distribution Outside the Mail: Average numbers copies each issue during the preceding Richard Simon, PRESIDENT A. Average number copies each issue during the 12 months: 0. Actual number copies of single issue Trade Show Executive / September 30, 2018 preceding 12 months: 5,986. Actual number copies of published nearest to filing date: 0. single issue published nearest to the filing date: 5,549

56 October 2018 | www.TradeShowExecutive.com One click, One call 866.Book.SMG

Convention78 Centers Number To Call 1 866.BOOK.SMG One click. One Call. SMG. Where do you want to show today? Charlotte The Center at the To inquire about any or all Harbor Event & Denny Sanford SMG-managed Convention Conference Center PREMIER Center Centers contact: PUNTA GORDA, FLORIDA SIOUX FALLS, SOUTH DAKOTA Gregg Caren Executive Vice President

1-866-BOOK-SMG Prime Exhibit Space . . . . . 20,000 sf Prime Exhibit Space. . . . . 50,400 sf (866-266-5764) Halls & Floors .3 halls, 1 floor Breakout Halls & Floors ...... 3 halls, 1 floor [email protected] Rooms...... 4 (3,600 sf) Breakout Rooms . . . . 13 (10,000 sf) In-House Services In-House Services Experienced and dedicated event Shopping for almost Food and beverage, concessions and managers, technical and media services, anything is either one click catering SAVOR..., telephone, Internet, security, food and beverage, decorating, or one call away. In the world security, EMT, business center, audio-vi- complimentary wireless internet, mar- sual, box-office, free Wi-Fi, free parking. of conventions, exhibitions keting and public relations support. and special events, how Resting along the shores of the beautiful Convention Center at the Denny Sanford can you effectively shop Charlotte Harbor sits the state-of-the- PREMIER Center boasts nearly 80,000 art 44,000 square foot multi-purpose square feet of flexible meeting space for convention centers and facility. The non-union center features and room for over 300 full size booths destinations with only one panoramic views from the 20,000 for your event. The Convention Center is attached to the 11,000-seat PREMIER square foot carpeted main hall, great click or call? The answer is Center, 7,000-seat Arena, and connected lawn and terrace in addition to 4 simple. The answer is SMG. by walkway to one of the largest hotels in high-tech meeting rooms all with free Sioux Falls. Trade shows can utilize nearly With exhibition venues in the wireless Internet and free parking. The 200,000 square feet of connected floor United States, Canada, the halfway point between Tampa and Ft. space throughout the entire complex for Myers, downtown Punta Gorda offers over 650 full size booths. Audio visual, dec- Caribbean, and China, we can 540 hotel rooms adjacent orating, and catering services compliment shorten the site selection to the center, small town charm this beautiful space as well as 13 breakout process from months to and flavor along with 3 airports rooms to facilitate your convention or all within 40 minutes. trade show. The complex is encompassed days, or even hours. by 3,400 complimentary parking spaces for your guests’ convenience.

Contact Contact Sandy Darna, Stu Webber Director of Sales & Event Services Director of Sales T: (941) 833-5443 F: (941) 833-5451 T: (605) 367-4155 [email protected] [email protected]

smgworld.com www.charlotteharborecc.com www.dennysanfordpremiercenter.com One click, One call 866.Book.SMG

Enercare Centre Greater Columbus Shenzhen World Convention Center Exposition & Convention Center TORONTO, CANADA COLUMBUS, OHIO CHINA

Prime Exhibit Space . . . . . 1,000,000 sf Prime Exhibit Space . . . . . 447,000 sf Prime Exhibit Space . . . . 4,300,000 sf Halls & Floors ...... 8 halls, 1 floors Halls & Floors ...... 5 halls, 2 floors Halls & Floors ...... 19 halls, 1 floors Breakout Rooms...... 24 (25,000 sf) Breakout Rooms ...... 75 (118,600 sf) Breakout Rooms . . . . 130 (260,000 sf)

In-House Services In-House Services In-House Services Food and beverage, utility, electrical, Utilities, public safety, production, 100+ food outlets, catering for banquets cleaning, data and telecommunications rigging, Levy catering, South Café & of 5000+, complimentary WiFi, safe Marketplace, Discovery Café, general rigging services, venue APP with visitor Award-winning Enercare Centre is Can- services, Wi-Fi, high-speed Internet, services and wayfinding, first plug-n-play ada’s largest exhibition and convention Guest Services Centers, nursing electrical services in China, smart car facility, offering over 1 million square mother’s room, mobility scooter rental park system, convenient transport links, feet of contiguous space. A LEED Gold adjacent hotels, and much more… facility, Enercare Centre incorporates sustainability in venue management and Featuring 373,000 sq. ft. of contiguous Shenzhen World sets a new standard for event operations. Located in downtown exhibit space, cafés, casual collaboration venues with 16 - 220,000sf column-free Toronto, Canada the centre is just 20 spaces, indoor Smartfarm and largest halls, 3 specialty halls - conference center, minutes from the airport and easily ac- contemporary collection of central Ohio 14,000 seat event center & 450,000sf cessible by major highways. Connected art, this exhibitor-friendly venue offers multi-purpose hall; delivering SMG Best to the LEED Silver Beanfield Centre - 1.8 million sq. ft. of flexible space, 4,000 Practice. SW, the Landmark of Expo Bay & offering fully equipped meeting rooms parking spaces, complimentary Wi-Fi New Airport City is located in Shenzhen, and a sub-divisible ballroom. The new in the concourse and meeting rooms, China’s Silicon Valley. Shenzhen World will full service onsite hotel, Hotel X Toron- connections to five hotels and proximity become the largest exhibition center in to features 400 guestrooms. to the airport, Arena District and Short North Arts District. GCCC employs the the world when it opens in late 2019. This city’s largest contingent of Certified architectural master piece is designed to Tourism Ambassadors. accommodate all events, easily accessible by metro, train, ferry & air from across China & the world.

Contact Contact Contact Laura Purdy, Anna Nash, CTA Tracey Short Director of Sales & Marketing Director of Sales Regional Vice President T: (416) 263-3020 F: (416) 263-3029 T: (614) 827-2662 F: (614) 827-2659 T: +86 150 1250 5305 [email protected] [email protected] [email protected] www.enercarecentre.com www.columbusconventions.com www.shenzhen-world.com One click, One call 866.Book.SMG

State Farm Stadium TD Convention Tucson Convention Center Center

GLENDALE, ARIZONA GREENVILLE, SC TUCSON, ARIZONA

Prime Exhibit Space . . . . . 160,000 sf Prime Exhibit Space. . . . . 280,000 sf Prime Exhibit Space ...... 143,460 sf Halls & Floors ...... 1 hall, 1 floor Halls & Floors ...... 3 halls, 2 floors Halls & Floors ...... 3 halls, 1 floor Breakout Rooms ...... 20+ Breakout Rooms...... 17 (60,000 sf) Breakout Rooms ...... 11 (21,245 sf)

In-House Services In-House Services In-House Services Audio Visual, Telecommunications, Free wireless Internet connectivity Food and beverage (SAVOR…), audio-vi- Wifi, Craft Culinary Concepts, throughout the facility, electrical and sual, electrical, event ticketing, staging on-site parking. phone lines available, catering services, and rigging services, security, ushering preferred in-house audio-visual compa- and ticket taking services, high-speed ny, dedicated parking internet, Wi-Fi and onsite parking. State Farm Stadium, located in Glendale, Arizona, is an iconic Whether it’s our award-winning The Tucson Convention Center is a example of sophisticated engineering, downtown, convenient location and multi-purpose complex on a 27-acre technology and design. From large, easy accessibility, outstanding value, campus in the heart downtown Tucson. multi-day conferences, to intimate stunning natural surroundings or simply With over 205,000 square feet of receptions, State Farm Stadium is the unique combination of traditional meeting space, the TCC has the size and the premier event destination in the Southern charm and contemporary cool flexibility to accommodate every type Southwest with 160,000 sq. ft. of that has made us one of the hottest of meeting, convention, trade show or unobstructed space on the Stadium destinations in America - you’ve got all banquet. In addition to our meeting Floor, and an additional 190,000 sq. the reasons in the world to be thinking space there are three performing arts ft. of usable event space. State Farm seriously about Greenville. venues on campus, Tucson Arena, Stadium sits in the heart of Westgate Tucson Music Hall and Leo Rich Theater Entertainment District featuring a with fixed seating capabilities ranging variety of restaurants and 1,500 hotel from 511-8,000. rooms within walking distance.

Contact Contact Contact Brian Hatchitt, Elizabeth Lyons, Director of Sales Kate Breck Calhoun, Director of Sales T: (864) 233-2562 F: (864) 255-8600 Director of Sales & Marketing T: (623) 433-7122 F: (623) 433-7198 [email protected] T: (520) 837-4757 [email protected] [email protected] www.statefarmstadium.com www.tdconventioncenter.com www.TucsonConventionCenter.com The I-X Center is an economic engine for the city and our policy change will provide new opportunities. Come see our new standard of business for yourself. Lisa Vo Executive Vice President

For more than 30 years the International Exposition (I-X) Center has hosted world class trade shows in the heart of Cleveland. To continue our commitment to provide the best event possible, the I-X Center will allow trade shows to utilize outside decorating services.

IXCenter.com

216-265-2673 • [email protected] • One I-X Center Drive, Cleveland, OH 44135