OCTOBER 2018 News, Views and Tools for Trade Show and Event Executives PARDON OUR DUST Building Boom Continues DASHBOARD August Metrics Hold Steady NEWS YOU CAN USE Using Technology to Win at SPI SPECIAL SUPPLEMENT Gold 100 Directory “We have to ensure we are in the right markets at the right time to run our events. That means working years in advance whenever possible. More recently, the focus on safety and security at Reed has become a more crucial responsibility of this position.” Mike Grant Senior Vice President, Operations Group, Reed Exhibitions www.TradeShowExecutive.com I’ll gladly pay you Tuesday for a hamburger today. As an event organizer, you constantly face rising expectations with fixed budgets. How can you do more and not spend more? It takes buying power, negotiation skills and the ability to show ROI. In other words, it takes action. And with Experient as your partner, you will leverage our buying power and trusted relationships as we negotiate on your behalf with suppliers, hotels and venues to secure the best possible rates, concessions and terms. Experient will help you maximize your event management budget because our size and scale secures the best possible deals. With Experient as your partner, you can buy and eat your hamburger on the same day. STRATEGIC INSIGHTS FOR THE NEXT LEVEL www.experient-inc.com TABLE OF CONTENTS OCTOBER 2018 VOLUME 19 NUMBER 10 COVER STORY Power Lunch with 40 Mike Grant When it comes to smooth operations, Mike Grant has the magic touch. The Senior Vice President of the Operations Group at Reed Exhibitions sat down with TSE to outline what it takes to keep a Directory 45-show portfolio humming. The Gold 100 Trade Shows of 2017 The numbers have been tabulated and the rankings of the largest trade Event Recap shows in the U.S. are revealed in the 26 Show organizers at CEIR Predict were briefed on this year’s slow, but annual Trade Show Executive Gold National Harborsteady, outside growth Washington rate for the also exhibition heard from industry. marketing The crowdexperts at onMGM new 100 Directory. Exhibit space and other ways to attract new attendees and promising employees. vital metrics are included along with contracts and other useful information. SUPPLEMENT TO THE OCTOBER ISSUE 11TH ANNUAL Pardon Our Dust OCTOBER 2018 News, Views and Tools for Trade Show and Event Executives 18 It’s full speed ahead for convention center expansions and new builds nationwide. TSE’s latest survey of projects under way found TRADE SHOW EXECUTIVE’S DIRECTORY OF THE GOLD 100 SHOWS OF 2017 nearly 2.75 million square feet of new exhibit space being built with Trade Show Executive’s four projects slated for completion by the end of the year. Gold 100 Extends its Winning Streak to Seven Consecutive Years BY CAROL ANDREWS, Editor-at-Large; CARRI JENSEN, Manager of Directories; and CONEXPO-CON/AGG HIL ANDERSON, Senior Editor THE DEFINITIVE GUIDE TO THE 100 SHOWS Chicago — The Gold 100 train kept a’ rolling in 2017, delivering the seventh con- IN 2017 THAT SET THE secutive year of across-the-board growth for the industry’s largest trade shows. GOLD STANDARD While the growth rates for the Trade Gold 100 Shows Show Executive (TSE) Gold 100 shows throttled back a bit compared to the Continue Positive Facts, Figures, Analysis Class of 2016, they remained headed in Growth Trend on the Largest Trade the right direction in a tight range at The Top Organizers, or above 1.0%, extending the streak of PAGE 6 Shows in the U.S. black ink that began in 2011 as the world Cities, Sectors and economy made a long and slow rebound PAGE 34 from the recession. Service Providers “The TSE Gold 100 is once again a PAGE 16 reason for the trade show industry to cel - ebrate,” said Gabrielle Weiss, Publisher/ Editor of TSE. “The largest shows of 2017 www.TradeShowExecutive.com GROWTH OF THE GOLD 100 SHOWS Copyright © 2018 byGold 100: Trade Honorees of 2017 Show vs. 2016 Gold Executive 100: Honorees of 2016 vs. 2015(ISSN Number 2151-7568 / USPS #1900) Metric Measured ADJUSTED TOTALS* VARIANCE ADJUSTED TOTALS* VARIANCE October 2018 (Volume2017 201619, Numerical Number % 2016 10).2015 TradeNumerical % Show Executive is published monthly by Trade NSF of Exhibit Space 40,513,500 40,100,446 413,054 1.0% 40,550,072 39,677,074 872,998 2.2% Exhibiting Companies 112,675 111,341 1,334 1.2% 113,008 110,943 2,065 1.9% Show Executive,Total Attendance Inc., 3,483,731 1550 3,427,111 56,620S. Indiana1.7% 3,469,222 Avenue,3,464,356 4,866 0.1%Suite 300, Chicago, IL 60605-4831, USA, Phone *Excludes statistics from shows without a consecutive two-year comparison © 2018 Trade Show Executive Magazine, Chicago, IL (312) 922-8558 (312) 922-8558.6 October 2018 | ® TSE’s Directory Trade of the Gold 100 TradeShow Shows of 2017 Executive is a registered trademark of Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. Copying done for other than personal or internal reference without the express permission of Trade Show Executive, Inc. is prohibited. Printed in the USA. Reprints are available for purchase. Periodicals postage paid at SUBSCRIPTION CUSTOMER SERVICE: Chicago, IL and additional mailing offices. Hollywood, CA 91615-6435, Phone (818) 286-3152, Fax (800) 869-0040, [email protected]. Order a subscription or manage your account at www.tradeshowexecutive.com. POSTMASTER: Trade Show Executive, P.O. Box 16435, North SUBSCRIPTION & OTHER RATES: corrections to Trade SendShow all Executive, UAA to CFS. PO Box Non-Postal 16435, Northand Military Hollywood, Facilities: CA 91615-6435.send address for qualified trade show and event executives. The publisher reserves the right to serve only those individuals who meet the publication qualifications. U.S. basic annual subscription rate is $129.00, Canada and Mexico is $139.00, and other international Trade Show countries Executive is $159.00. free subscriptions Single copies are areavailable $19.95 each. Back issues are $19.95 each. Who's Who Mega Guide annual directory is $199.00, 4 October 2018 | www.TradeShowExecutive.com Fastest 50 Trade Shows annual directory is $179.00, The World's Top Convention Centers annual directory is $159.00, Gold 100 Trade Shows annual directory is $179.00. To order an issue, please call us at (800) 248-8558. USC_We Hire Heroes Ad_Print.pdf 1 9/21/17 7:37 AM Hiring America’s Heroes Makes Us Safer United Service Companies trade show security specialists are serving events across the USA. That’s why we go out of our way to seek active duty reservists and former high-ranking members of the U.S. Armed Forces to be a part of our company and your security plan. From our high-level team of experts to our entry level team members, our clients benefit from the veterans in our ranks. Why? Because veterans not only bring their unique abilities as trained soldiers, but they also possess other hard-to-teach qualities like loyalty, dedication, a deep sense of service to others, self-motivation, respect for procedures and the ability to work as a team. • Manpower • Threat Prevention • Social Media Monitoring • Threat Assessment • Video Surveillance • Security Technology To learn how we can make your event safer, please visit us at www.unitedhq.com, call us at 1-800-248-8558, or email us at [email protected]. A United Service Company In our ranks at United Service Companies, we include: Marine Corps | Army | Air Force | Navy | Coast Guard CA License No. 6145 | D.C. SAB28572 | FL License No. B 2700195 | LA License No. 894 | MD License No. 106-4837 NV License No. 2012B | NY License No. 11000186816 | WI License No. 16507-62 | IL License No. 122.000834 TABLE OF CONTENTS OCTOBER 2018 VOLUME 19 NUMBER 10 Trade Show Executive EDITORIAL AND PUBLISHING HEADQUARTERS 1550 S. Indiana Avenue, Suite 300, Chicago, IL 60605 Telephone: (312) 922-8558 EDITORIAL AND RESEARCH Publisher / Editor Gabrielle Weiss (312) 493-7753 [email protected] Editor-at-Large Carol Andrews (562) 505-7903 [email protected] Editor-at-Large Danica Tormohlen (816) 803-8103 [email protected] Manager of Directories Carri Jensen (541) 286-4014 [email protected] Senior Editor Hil Anderson (760) 814-0415 [email protected] 14 Senior Editor Renee DiIulio (310) 939-0197 [email protected] News Editor Mike Thomas (312) 922-8558 [email protected] Departments News Editor Jamie Bartosch (312) 922-8558 [email protected] 31 News Editor Sandi Cain Month in Review 8 | (312) 922-8558 [email protected] Catch up on the most significant news from the past month: News Editor Alex Keown (312) 922-8558 [email protected] ● Reed Names Debbie Evans President of Reconfigured U.S. Portfolio 30 | Perspectives EVENTS Vice President of Events Diane Bjorklund ● Informa Appoints Managing Director for Fall is in the air, and that means it’s time to (630) 312-8915 [email protected] start making reservations for New Orleans Fashion Trade Shows and this year’s Expo! Expo!. IAEE President Marketing & Event Specialist Leticia Cotton (312) 922-8558 [email protected] ● Questex Sold to Equity Group; & CEO David DuBois provides a sneak peek New Leadership Named at the productive and fun experiences that Events Coordinator Enrique DeJesus (312) 922-8558 [email protected] ● SMG’s Albany Center to Launch College await attendees. Esports Conference SALES AND MARKETING Vice President of Advertising Linda Braue New CEIR Report Focuses on More 31 | Dashboard of Monthly Trade ● (424) 731-7523 [email protected] Effectively Engaging Millennials Show Metrics Trade show metrics mostly held steady in Business Development Director – Asia Quentin Chan ● Boyne Capital Acquires AC Business Media August with percentage changes of less (852) 23661106 [email protected] than 1% in all three categories.