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September 2007

Menu CEO talks recalls Paul Henderson, p. 20

Selling safety Genetic tools boost palatability 2007 lab directory

Digital version at www.petfoodindustry-digital.com

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0709PETcov_ads.indd 3 8/23/2007 10:05:17 AM Digital version available online at www.petfoodindustry-digital.com September 2007 Volume 49, Number 9

Features20 By Tim Phillips,Menu DVM CEO talks recalls Paul Henderson calls for industry-wide cooperation and action. 24 By David LummisSelling safety 24 Consumer concern creates opportunity for marketers of homegrown, alternative petfoods. 30 By Tim Phillips,Genetic DVM tools can boost palatability Creating chemicals that evoke or block olfactory and taste sensations in the . 34 A helpful guide2007 to services Laboratory provided by independent laboratoriesDirectory worldwide.

30 Departments 6 Editorial Notes By Tim Phillips, DVM

52 Petfood Insights By David Dzanis, DVM, PhD

54 Ingredient Issues By Greg Aldrich, PhD

56 Market Watch By Huntley Manhertz, PhD

70 Something to Chew On By Debbie Phillips-Donaldson

8 — Industry News 60 — Product News 14 — PetfoodIndustry.com 62 — Meeting Planner 18 — New on the Shelves 64 — Market Place 20 58 — Research Notes 69 — Advertisers’ Index

On the cover: Paul Hender- PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., Suite 500, Rockford, Illinois 61101-1018 USA. All rights son, CEO of Menu Foods Inc. reserved. Reproduction in whole or part without written permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt Publishing Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Suite 500, Rockford, Illinois 61101-1018 USA. Periodical post- age paid at Rockford, Illinois 611101-1018 and additional post offi ces. Canada: Canada Post International Publication Product Mail Code 1686232.

4 l Petfood Industry l September 2007

0709PETtoc.indd 4 8/23/2007 10:07:17 AM 0709PETtoc.indd 5 8/23/2007 10:07:46 AM comments Editorial Notes BY TIM PHILLIPS, DVM Good ideas for preventing disaster

attended the thought-provoking annual meeting of the Associa- The computer program tion of American Feed Control Officials in early August. There used in their adverse I learned about the National event reporting system Supplement Council (NASC) efforts to ensure the safety of animal supple- could easily be adapted ments. I think you’ll find them well thought out and interesting. for the petfood industry. — Tim Phillips NASC preferred vendors The NASC (www.nasc.cc) was con- cerned that some raw material suppli- discretion of NASC. pable of producing a risk report for any ers were providing false certificates of ➤ Each batch or lot of raw mate- ingredient marketed by members. analysis (CA) for ingredients. The sup- rial (ingredient) sold to an NASC NASC considers an adverse event a plements industry had historically relied member must be accompanied by complaint linked to any negative physi- on a supplier’s CA as the sole means of the vendor’s CA and the laboratory cal effect or problem that may or verifying the authenticity of a raw mate- report. may not be associated with the use of an rial. Because of the falsification of some animal supplement. An adverse event CAs, NASC set up a preferred vendor Early warning system includes transient occurrences such as program. It requires raw material ven- About four years ago, NASC initi- or . Each member dors to independently verify their CAs. ated its customized adverse event re- company is required to report, inves- This verification is done by independent porting system (NAERS) and gave the tigate and resolve any adverse event labs that NASC specifies. Currently, US Food & Drug Administration ac- monthly. three labs are used to verify raw mate- cess. The current database consists of NAERS has been in place since 2003, rial suppliers CAs: Schuster, Eurofins more than 300 million total administra- but to get a more complete view NASC and Analytical Labs. To qualify as an tions of various supplement products for members are entering historical data as NASC preferred vendor the ingredient horses, and . far back as 1995. NASC members are supplier must perform the following: “It is cost prohibitive for members required to enter their adverse events ➤ A specific sample from each unique and suppliers to conduct safety stud- on a monthly basis, or attest there were batch or lot must be independently ies such as those required for drug no events reported. The system tracks tested by one of the three US labo- companies,” says Bill Bookout, NASC adverse events by product/ingredient, ratories specified. president. “However, we do understand as well as the aggregate administrations ➤ Independent testing must be com- the need to maintain vigilance for both for 643 ingredients in the marketplace. pleted for each specification on the products and ingredients. Our adverse Bookout tells me that the computer pro- supplier’s CA, which will provide event reporting system provides mem- gram used in their adverse event report- verification. bers with a comprehensive system to ing system could easily be adapted for ➤ In addition NASC may require ad- help them properly evaluate adverse the petfood industry. Sounds like an ditional testing for potential con- events and take corrective action if idea worth checking out. ● taminants at the necessary.” Bookout notes NASC is ca- Dr. Phillips is the editor of Petfood The NASC is committed to educating consumers about Industry magazine. He can be the benefi ts of purchasing products that display the NASC reached at Tel: +1.815.734.5644, seal of quality through advertising and PR. [email protected].

6 l Petfood Industry l September 2007

0709PETedit.indd 6 8/23/2007 10:09:10 AM 0709PETedit.indd 7 8/23/2007 1:33:40 PM Industry News

Pet Food Regulations to require man- such as growing health awareness datory calorie statements on dog and and flavor preferences, to product and food . At present voluntary technology developments. calorie statements are permitted with “Being able to transparently size a calculation method designated for the market for all these ingredients regulating such claims. Industry rep- is valuable in itself, but being able to resentatives voiced opposition, saying tell companies into which products the proposal is not needed. ingredients are going, and how this is In other news, the AAFCO Board evolving over time, is a first,” explains postponed consideration of the new John Madden, ingredients manager at Petfood Forum Policy Statement 29. The policy would Euromonitor International. to debut in Asia allow educational statements on - Petfood Forum, the premier event food labels without activating a re- Action filed to compel for the petfood industry for 15 years, quirement for guarantees of nutrients FDA investigation will debut in Asia March 5 in Bang- or ingredients, e.g. “Meat and Bone In May and June of this year, a kok, Thailand, as part of Victam Asia Meal for for Strong Bones Texas laboratory claimed to have dis- 2008, the agrifeed event. and Teeth.” The AAFCO Board and covered acetaminophen in samples of Petfood Forum Asia will be the membership are expected to consider petfood submitted by petfood manu- meeting place for petfood profession- it at their January 2008 meeting. facturers and consumers. On June 5, als in Asia and around the world. It the FDA announced it would launch will include networking opportunities Euromonitor launches its own investigation into the claims. as well as sessions on: Passport Ingredients Eight days later the agency concluded, ➤ Global and Asian petfood sales Euromonitor International has “At this point, FDA sees no compel- trends; launched Passport Ingredients, a ling need to analyze any more sam- ➤ Petfood safety and traceability; web-based subscription product and ples for acetaminophen,” stated FDA ➤ Update on ; information system that measures spokesman, Mike Herndon. ➤ New and functional ingredients; the use of ingredients in consumer According to lab personnel and ➤ Advances in palatability; products. The consumers who submitted the sam- ➤ Hot product trends. research sys- ples, the FDA reached this conclusion Registration includes a light break- tem is a first without testing the petfood found to fast, buffet lunch and coffee break. for market be contaminated with acetaminophen. Early-bird registration fee (through analysis in On August 9, an action was filed to January 15, 2008) is US$225 and the ingredients industry, according compel another FDA investigation into registration after January 15 is to Euromonitor. The system analyzes the petfood poisonings of companion US$275. Register and check for regu- and measures volume demand for 400 , calling the FDA’s five-month lar updates on the program at www. ingredients across 600 product cat- investigation “whimsical.” petfoodindustry.com/petfoodforum. egories in 80 different countries. The main issues raised in the ac- aspx. Passport Ingredients combines tion claim the FDA has controlled, ingredients statistics with analysis of withheld and otherwise manipulated AAFCO discusses the key drivers influencing ingredient information, and destroyed essential calorie statements demand. The product has been devel- evidence; and that the agency has fo- The Association of American Feed oped by applying recipes and formula- cused on melamine, to the exclusion Control Officials (AAFCO) held its tions of leading brands to existing Eu- of contrary evidence and expert tes- annual meeting in Grand Rapids, romonitor product volume data. The timony showing the substance to be Michigan, USA, August 1-3. In the Pet result is ingredient tonnages by cat- virtually nontoxic. The action seeks Food Committee, there was a great egory based on actual consumption. non-monetary relief, asking the FDA deal of discussion about the American Passport Ingredients analyzes to properly investigate recalled and College of Veterinary Nutritionists’ both supply and demand-side issues, unrecalled petfood and to cease de- proposal to amend the AAFCO Model from consumer and product trends stroying related petfood evidence.

8 l Petfood Industry l September 2007

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0709PETnews.indd 9 8/23/2007 10:10:17 AM News

Menu Foods loses reaction of this customer to the pet- biggest customer food recall. The intentional tainting of ➤ Find more news Menu Foods Income Fund reported product inputs from a third party sup- at www.petfoodindustry.com. a second-quarter net loss of C$3.6 mil- plier in China was a fraudulent act that lion, or 19 cents a unit, compared with victimized many petfood manufactur- executive of Choice, and Ted Da- a profit of C$1.97 million, or 11 cents, ers, customers and consumers,” Paul vies, executive vice chairman, bought a year earlier. Sales fell to C$47.2 mil- Henderson, Menu’s president and chief the firm for an undisclosed fee. They lion, a 44% drop. Since the March 16 executive, said in a statement. have now become directors and share- recall, customers accounting for at Menu Foods will also sell a U.S. holders of the new company, called Pet least 16% of revenue have stopped us- production facility in South Dakota and Food Brands Limited (PFB). ing Menu Foods Ltd. and units have other assets to Mars Inc. for US$26.3 The new board has promised to plunged 58% since March 15, the day million. Mars no longer wants Menu invest cash to expand the company before the recall was announced. to produce its Royal Canin and Nutro and hopes a number of new jobs will On August 14, 2007, Menu Food’s brands of petfood and the proceeds be created. Running and trading ar- biggest customer announced it would will go to pay down debt, Menu said. rangements of the firm will remain stop buying products from the compa- unchanged following the deal. The ny in the fourth quarter. The unnamed Pets Choice to company will continue to trade as Pets customer, whose total purchases made undergo expansion Choice Ltd. and PFB will act solely as up nearly 10.8% of Menu Food’s sales Pets Choice Ltd., Lancanshire, UK, the group holding company. volume in 2006, said it would stop buy- is to undergo an expansion program ing loaf products from Menu starting after management completed a buy- Natural Balance October 1. Earlier this year, the same out of the firm. The directors of Pets named in lawsuit customer said it would stop purchases Choice have completed the acquisition On August 8, 2007, a class action of other Menu Foods products. of the company after purchasing its en- lawsuit was filed in San Francisco Su- “Menu Foods is disappointed in the tire share capital. Tony Raeburn, chief perior Court by attorney Wiliam Audet,

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0709PETnews.indd 11 8/23/2007 10:10:20 AM News

who is believed to be the first to target pet owners, including vet bills and in ing of recalled products and barcode a Chinese company in the petfood re- some cases, the cost to replace an ani- numbers, visit http://castleberrys.com/ call cases. This lawsuit is particularly mal. In one , he said, US$14,000 news_productrecall.asp. unusual because it uses both California was paid to a pet owner to cover vet- and Chinese consumer protection laws. erinary care that eventually saved the The lawsuit seeks damages up to US$5 animal’s life. million on behalf of pet owners whose animals ate contaminated food and Canned petfood recalled also asks for an undisclosed amount of due to botulism scare money for mental anguish for the loss The Food and Drug Administra- PFI to kick off its 50th of pets. tion (FDA) is warning consumers year celebration The biological technology company about more than 80 types of stew, The Institute will be kick- targeted by the suit shipped contami- chili, hash and petfood produced out of ing off its 50th year celebration at its nated rice protein into San Francisco. Castleberry’s Geor- annual meeting October 15-16 at the The protein went into some Natural gia-based plant. Omni Shoreham Hotel in Washington, Balance Pet Food products, which is Castleberry has tem- DC, USA. A technical session on the named in the lawsuit and was among porarily closed the morning of the second day, which is many brands tainted with melamine. plant where the foods were produced. presented by only affiliate members Surprised to be named in the suit, Castleberry’s says using the products of PFI, is an educational forum for the Natural Balance president Joey Herrick could result in botulism poisoning, the attendees of the annual meeting and said his company has paid all claims of country’s first major botulism threat in typically incorporates presentations by people whose pets died or were sick- over 30 years. three speakers on the chosen subject. ened by the tainted food. According The canned petfood products af- The session is a non-commercial pre- to Herrick, Natural Balance has paid fected by the recall are Natural Bal- sentation on new information and tech- more than US$100,000 to nearly 200 ance Eatables for Dogs. For a full list- nologies of benefit to PFI members.

12 l Petfood Industry l September 2007

0709PETnews.indd 12 8/23/2007 10:10:22 AM "Ì iÀÊVœ“«>˜ˆiÃÊÌÀÞÊ̜ÊLiÊ>ʍ>VŽÊœvÊ>Êvii`ð

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0709PETnews.indd 13 8/23/2007 10:10:23 AM PetfoodIndustry.com An important tool for knowing the industry

ow that you’ve gotten a chance to begin exploring For up-to-the-minute news, click on a headline that catches some of the features of PetfoodIndustry.com, why your eye in the Industry News section, located on the top left not take a moment to check out some of the site’s dy- of the homepage. For an entire list of news, click the View All namic content? Navigating through the abundance button in the right-hand corner of each news item. ofN information on the site may seem like a daunting task, but once you become familiar with different areas and what they have to offer, you’ll be pointing and clicking your way to a wealth of petfood knowledge. On the homepage of PetfoodIndustry.com you’ll fi nd the section Featured Columns on the bottom left. This feature allows you to choose from some of Petfood Industry’s engaging monthly columns. Catch up on Editorial Notes you missed or read the latest from Ingredient Issues.

A large portion of the PetfoodIndustry.com homepage consists of Topics such as Ingredients and Company Profiles. If you’re looking for a specific article, just click on the topic you’re interested in. For a more generalized list of all topics available, click the Topics tab at the top middle of the page and browse from there.

Also located on the homepage, above the Featured Columns, is the New Products . Click on the Consumer or Manufac- turer sections to browse through the hottest new petfood prod- ucts or offerings from suppliers to the industry.

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14 l Petfood Industry l September 2007

0709PETweb.indd 14 8/23/2007 10:11:47 AM Sustainability in Packaging for Petfood

Register today for “Sustainability in Packaging for Petfood,” a free online seminar, presented on October 30, 2007 at 2pm Eastern. EVENT DATE: Join Jeff Wooster, co-leader of Dow Chemical’s sustainable October 30, 2007 packaging technology team, and David Lummis, lead pet market analyst for Packaged Facts, in a discussion about the TIME: meaning and impact of sustainability in petfood packaging 2pm Eastern following an introduction by Mark Kitzis, vice president of research for Alcan Packaging. The webinar will also include EVENT TITLE: recent research and new materials affecting sustainability Sustainability movement. in Packaging for Petfood This webinar is presented by Petfood Industry magazine and sponsored by Alcan Packaging and Packaged Facts. SPONSORS:

To register for this webinar please visit www.petfoodindustry.com Speakers:

0709PETweb.indd 15 8/23/2007 10:11:49 AM 0709PETweb.indd 16 8/23/2007 10:11:50 AM 0709PETweb.indd 17 8/23/2007 10:11:52 AM ➤ Find more new products New on the Shelves at www.petfoodindustry.com. To submit products, contact Jessica Taylor Bond, Tel: +1.795.7684, Fax: +1.847.390.7100, [email protected].

AKC puppy training treats AKC premium puppy training treats are made with real liver and come in a 6oz. resealable bag to maintain freshness. The moist treats are nutritionally formulated for health and lon- gevity and fortified with , according to the manufacturer. www.jakkspacific.com

Treats use meat, not wheat Biscuits with Benefits are made with all-natural chicken breast and no wheat, corn, by- products, artificial flavors, colors and no added sugar or salt, according to Dogswell. The treats are available in supplemental varieties including Happy Hips, Vitality and Breathies. www.dogswell.com

Canine dental health bars Bluechews are canine dental health bars developed by Veterinary Scientific, a division of Vetradent Inc. The bars reduce plaque by 22% and tartar by 61%, according to the company. The soft outer cover is designed to allow a dog’s tooth to penetrate the chew, which promotes dental cleansing. Independently, the inner core promotes mechanical cleaning. www.bluechews.com

Hypoallergenic treats for pets Hill’s Prescription Hypoallergenic Treats Canine and Hypoallergenic Treats Feline are designed for pets with allergies and sensitive . According to the company, the treats help eliminate the potential for adverse reactions to foods, as they contain hydro- lyzed proteins. Additionally, the canine treats support skin barrier function and nourish the skin and coat with and omega fatty acids. The canine and feline treats are sold exclusively through . www.hillspet.com

18 l Petfood Industry l September 2007

0709PETshelv.indd 18 8/23/2007 3:27:33 PM Wellness for canine health Wellness Core is based on the raw feeding philosophy. According to the company, the kibble is grain-free, using ingredients like deboned turkey and chicken, turkey and chicken meal, vegetables, oils, fruits and botanicals. Wellness Core is available in two varieties: Original Formula and a Reduced Fat Formula, both in 4, 12 and 16 pound bags. www.wellnesspetfood.com

Holistic dog food with lamb Halo, Purely for Pets offers Spot’s Stew “Luscious Lamb Recipe” for dogs sensitive to chicken. Made from human-grade lamb muscle meat and prepared in USDA-approved kitchens, according to the company, the holistic dog food includes no chemicals or by- products. www.halopets.com

Dog treats pack a meaty bite Plato treats are over 90% meat, made in the US and with all-natu- ral ingredients, according to the company. The strips are now available in 6 ounce packages in four varieties: Natural Salmon, Organic Chicken, Natural Duck and Free-Range Kangaroo. www. platopettreats.comcom

Munchies use hemp meal 2-Chomp Munchies and NuHemp Munchie Plus from KicX Nutrition feature hemp meal, which is a whole-food, gluten-free vegetable pro- tein powder, according to the company. The Munchie Plus holistic line is available in Crunchy Peanut Butter and Luscious Liver & Cheese, and is meant to target canine health issues. The 2-Chomp Munchies are available in Roasted Turkey with Cranberries, Luscious Liver & Cheese, Crunchy Peanut Butter Maple, Crunchy Peanut Butter Banana and an Assorted package. www.nuhemp.com

September 2007 l Petfood Industry l 19

0709PETshelv.indd 19 8/23/2007 3:27:43 PM Menu CEO talks recalls Paul Henderson calls for industry- wide cooperation and action

BY TIM PHILLIPS ver the past six weeks, I had the opportunity to question Menu Food’s CEO Paul Hen- derson about the petfood re- calls.O Excerpts from our first interview appeared in the August issue of Petfood Industry (Editorial Notes, “Rebuilding Menu”). For the entire interview, go to www.petfoodindustry.com/menuq&a. aspx. Following are more of Hender- Henderson thinks it is wrong to son’s answers, including ones to fol- characterize the melamine and low-up questions. related compounds (MARC) recall as a failure of supplier quality programs. Why baffled? Why was the entire petfood industry baffled by the inclusion of melamine and related compounds in petfood in- gredients? The Chinese have report- edly been adding melamine to plant protein products for several years. Who should have checked up on these Chinese suppliers? Henderson: At the recent Global & Quality Conference, Dr. David Acheson, assistant secre- tary for food protection at the US Food and Drug Administration (FDA), said, “Melamine was an out-of-the box risk FDA had not thought about. There was not even a definitive analysis measure for melamine.” We at Menu were also unaware of any reports that melamine or related compounds were suspected as a component to the vegetable pro- Business Basics Corporate headquarters: Offi cers: Paul Henderson, president Plants: Streetsville, Ontario, Streetsville, Ontario, Canada. and CEO; Mark Wiens, CFO; Dr. Canada; Pennsauken, NJ, USA; Richard Shields, EVP technical ser- Emporia, Kansas, USA; the plant in Brands: Menu is the leading North vices; Christopher Miffl in, EVP opera- North Sioux City, South Dakota, USA American private- and contract tions; Randall Copeland, EVP sales is being sold to Mars Inc. manufacturer of wet petfoods sold by and marketing; William Grant, EVP supermarkets, mass merchandisers, Sales in 2006: US$356 million. corporate purchasing and logistics. pet specialty retailers and other retail Employees: 924. and wholesale outlets. Website: www.menufoods.com. 20 l Petfood Industry l September 2007

0709PETmenu.indd 20 8/23/2007 10:26:37 AM teins used by the human or petfood Greed and melamine industries. Since the incident, Menu no longer sources vegetable proteins elamine is a nitrogen-rich chemi- up in petfood. This scrap is mainly from China, and we test all vegetable Mcal that Chinese wheat gluten melamine (70%) but contains a sig- proteins for melamine. suppliers added surreptitiously to foods nifi cant amount of the oxytriazines, alls to make them look higher in protein among them, cyanuric acid. One of It is wrong to characterize the than they really are. Melamine is po- the leading theories of how pets were melamine and related compounds lymerized with formaldehyde to make harmed is related to this combination (MARC) recall as a failure of supplier melamine resin (melamine formalde- of melamine and cyanuric acid. It’s quality programs. It was the result of hyde is frequently called melamine, known that melamine and cyanuric a fraudulent act by Chinese suppliers although it is not the same). Crystal- acid can form networks of hydrogen that no one could have anticipated. lization and washing of melamine bonds, creating a tile-like planar struc- generates a considerable amount of ture through molecular self-assembly. Mars’ intentions waste water, which is a pollutant if dis- Evidently, these two relatively non-toxic Given Mars recent tendency to pur- charged directly into the environment. materials when combined can interfere chase companies recovering from a The waste water is often concentrated suffi ciently with kidney function to major setback, has Mars shown inter- into a solid for easier disposal. produce the pet deaths. est in purchasing Menu? This solid waste by-product of Apparently, the corrupt Chinese melamine synthesis is what has manufacturers got too greedy. They Henderson: On August 9, 2007, been referred to in news stories went from substituting melamine Menu announced that we entered into as “melamine scrap” and is the for protein to substituting the much agreements to release Mars from cer- melamine rich substance added to cheaper melamine scrap for protein tain contractual obligations to pur- the Chinese wheat gluten that wound and big trouble ensued. chase product from Menu and to sell Mars our production facility in North H Sioux City, South Dakota, USA. We Melamine (green) and O N O believe this is in the best interests of cyanuric acid(red) easily form hydrogen bonds our company and our unit holders. HH N N N (blue dotted lines) with Going forward, we will meet our ex- H H each other. Melamine and pected customer demand through our cyanuric acid can form O three remaining facilities. Menu will N N networks of hydrogen receive a total of US$26.3 million H H bonds, creating a tile-like NN N planar structure through under the terms of these transactions, molecular self-assembly. which will be used to reduce indebted- ness with secured lenders. The release HH is effective immediately, and the plant sale is expected to close about October 1, 2007. Supplier relationships nation to strengthen our controls. Such How has the recall changed your re- an initiative demands industry-wide lationships with your suppliers? cooperation and action. Henderson: We are part of a global I can tell you that Menu Foods no economic environment where it is com- longer sources plant proteins from Chi- The MARC mon to source suppliers worldwide. na and we are actively looking at new recall affected Manufacturers all have to heighten US and European suppliers for other our awareness to ensure we work with ingredients that have been traditionally as many as the best suppliers available. Menu has provided by Chinese suppliers. 11 petfood made changes in our own processes and we suspect that many other compa- Most surprising manufacturers nies and industries are doing the same. What surprised you the most about and is a The entire industry was affected this entire ordeal? by the fraudulent acts of the Chinese Henderson: The fraud by the Chi- watershed wheat gluten suppliers. The globaliza- nese suppliers was a surprise to the moment in tion of the animal and human food sup- entire industry. No one in this industry ply systems is a fact. But this trend in suspected melamine. It just hasn’t ever the petfood globalization brings new challenges, happened before and none of the indus- industry. requires new safeguards, the resources try standard tests, which we all used, to implement them and a new determi- could have detected it. To our knowl-

September 2007 l Petfood Industry l 21

0709PETmenu.indd 21 8/23/2007 10:26:44 AM Menu

At Menu’s edge, no petfood or human food manu- shed moment in the petfood industry. annual general facturer had ever tested wheat gluten meeting in for melamine prior to this. Media assessment late June, As pet owners ourselves, it was What’s your opinion of the media’s Henderson difficult. We were very saddened by handling of the situation? got to the the events. It is a complex story. The Henderson: From the moment we melamine issue right MARC recall affected as many as 11 announced the first recall, media cov- away. petfood manufacturers and is a water- erage has been extensive and for a time it seemed almost constant. While there were more than a few instances of erro- neous reporting, the fact remains that the coverage did facilitate the publica- tion of all brands affected. This helped pet owners identify and return contam- iÜÃʜvÊ*iÌÊœœ`Ê,iV>ÃÊ inated products listed in the recall. So œÌÊiÀÊ œÜ˜¶ that was good.

We are producing products with industry- leading quality.

Essential communication From a communications perspec- tive, what are the most important things to do in a situation like the re- ,ETSFACEITˆSHESDEPRESSED call crisis? (ERFAVORITEDOGFOODISNTONTHESHELFANYMORE Henderson: We work to get as much useful information to our customers as - i½ÃʘœÌÊÌ iʜ˜ÞÊ՘ >««Þʜ˜i°Ê*iÌÊvœœ`ÊVœ“«>˜ˆiÃÊ>ÀiÊviiˆ˜}ÊÌ iÊ quickly as possible. Our direct sales «>ˆ˜]Ê̜œ°Ê˜`ÊÜ œÊܜՏ`˜½ÌÊLiÊ}Õ“ÊÜ i˜ÊÃÕvviÀˆ˜}ÊvÀœ“ÊÌ iÊi“œÌˆœ˜>Ê force is made up of industry veterans >˜`Êvˆ˜>˜Vˆ>Êv>œÕÌʜvÊÀiV>Ã°Ê,i}Տ>ÀʓÞVœÌœÝˆ˜ÊÌiÃ̈˜}ÊV>˜Ê i«° who understand the importance of -“>ÀÌÊVœ“«>˜ˆiÃÊi˜ÃÕÀiÊÌ iˆÀÊÀi«ÕÌ>̈œ˜ÃÊ>˜`Ê«ÀœvˆÌ>LˆˆÌÞÊLÞÊÌiÃ̈˜}ÊvœÀÊ trust between customer and supplier. “ÞVœÌœÝˆ˜Ã°Ê ÞVœÌœÝˆ˜ÃÊ>Àiʓœ`Ê̜݈˜ÃÊ«ÀiÛ>i˜Ìʈ˜Ê«iÌÊvœœ`ʈ˜}Ài`ˆi˜ÌÃpÊ With the support of our technical staff, ÃÕV Ê>ÃÊÜ i>Ì]ÊVœÀ˜]Ê>˜`ÊÀˆVi°Ê/ iÊ1°-°Êœœ`ÊEÊ ÀÕ}Ê`“ˆ˜ˆÃÌÀ>̈œ˜Ê­ ®Ê they worked with our customers to un- >ÃÊÃiÌÊÃÌÀˆVÌÊ̜݈˜Êˆ“ˆÌÃÊvœÀÊ>˜ˆ“>Ê>˜`Ê Õ“>˜Êvœœ`ðÊ/iÃ̈˜}Ê«ÀœÌiVÌÃÊޜÕÀÊ derstand and implement the recall and VÕÃ̜“iÀÃÊ>˜`ÊޜÕÀÊLÕȘiÃÃp>˜`ʈ̽Ãʓ>˜`>Ìi`ÊLÞʏ>Ü° then to explain in detail to our custom- "˜ÞÊ6  ʜvviÀÃÊv>/iÃÌÁ]Êv>"V À>ÒÊ* ]Ê"< ÒÊ* ]Ê ˆÌÀˆ/iÃÌÒÊ* ]Ê ers and potential customers our quality " /iÃÌÒ]Ê"V À>/iÃÌÒ]Ê>˜`Ê/‡ÓÌiÃÌÒÊ* pÌ iʓœÃÌÊVœ“«iÌiÊ>˜`ÊivviV̈ÛiÊ assurance efforts. We are dedicated to ÌiÃ̈˜}ÊÃÞÃÌi“ÊœÕÌÊÌ iÀi° getting the word out that we are pro- ducing products with industry-leading 6ˆÃˆÌÊÜÜܰۈV>“°Vœ“É«ÕLÉ«vˆÊ̜Êvˆ˜`ʜÕÌÊ œÜʜÕÀʓÞVœÌœÝˆ˜ÊÌiÃÌÊ quality. ● ŽˆÌÃÊV>˜Ê i«ÊޜÕÊ«ÀœÌiVÌÊ«iÌÊ i>Ì Ê>˜`ÊޜÕÀÊ}œœ`ʘ>“i°Ê ̽ÃÊÃÕÀiÊ̜ÊLœœÃÌÊ iÀʓœœ`Ê>˜`ÊޜÕÀÃ°Ê ➤ Online extra! For the entire interview, go to 0LEASANT3T 7ATERTOWN -!53! 4EL\WWWVICAMCOM www.petfoodindustry.com/menuq&a. aspx .

22 l Petfood Industry l September 2007

0709PETmenu.indd 22 8/23/2007 10:26:45 AM DL/ le. same source. UP JWFT !M JOH

A Feed LikeEB No Other. gh Th L PUB PFT!JOUP!GFFEEBLPUB!HPME!HPME © conventione feeding industry continues to evolveH and so do we. The standard™ with precise nutrient ©! IQ « But Dakota Goldal dried dist Making the Most of Everyon Kernel.production and quality with the breakthrough introduction of Dakota Gold illers grains is they contain about three times the nutrients in corn. Me ® Pr ensure you oducts have never been conventional. We did corn one step better same solutions. aning you can focusXF!LOPX!FYBDUMZ!XIBU! on Be content causeis the NotDakota satisfied Gol with the status quo, we continue to innovate technologically advanced Gold corn-based feed. Through the Broin Companies’trition biorefiningvalue.ways consistent,With precisiethanol and alwaysproduction loaded technology with hi ® al HP result of a™ biorefi® profitable ™ is ® content to ™ called BFRAC, ourd researchHP and development teams have developed new Dakotaco-product Gold Dried opportunities has a higherRight level of Downmethionine,™ lowerto thelevel of Nutrientphosphorus, and reducedProfi rulefiber of thumb on has a significantlynutrition. Nothigher® HP. finding protein additional level. Its protein. 40% consis makeDistillers this Grain Products that further optimize the™ nutrition found in each kernel of corn. tently higher in quality, Dakotaning Gold ethanol technology called BF Meaning you can focus on profitable nutrition. Not wonderlivestock if there’s feeding something needs. Going better a stepout further, a tremen providing premium nu profitable nutrition. Not guesswork rations. , Dakota Gold BPX your nutrition investment. there. dously valuable ™ ® continually researches Because Our we premier have ethanolthe building production block technology feed products yields Dakota to begin Gold theBPX balancing of your rations: same standards. m concentrations, .co ® ™ ® ™ ™ ® ing Dakota Gold. Dakota Gold BPX.newDakota lives Gold HP. RAC Dakota Bran. Dakota Gold Corn Germ et control standards® .™ rk HP AssociationSpecifically, Dakota ma ™ ™ r nutrition® team, we can provide ingredient profiles that will ™ rn Germld Dehydrated Dehydrated. All have theaning Dakota you can Gold focustock onconstants: feed. Research-proven unmatched product to beprotein consistency and . go levels of protein, energy, is a feed and like other no nutrients. othe on ® Co ta iti ko Dakota Gold utr .da quality, with extensive Me support data and composite means for each and every nutrient. le n ww ab w fit • 4506 ® o Dakotax )Gold • Led by ou r fa N. Le Dakota Gold BPX e p ™ • 6 ( w Dakota Gold. r. iev 26 is A achieve optimum nutrition value for all your ch 2 2 ve, S a 33 ioux Fal to 05 ® u 6 ™ W the Dakota Gold Research o • ls, S • orking w h y Dakota00 Bran D 57 Dakota Gold it ™ • 22 104 • 8 that will provide efficient and economic returns on g w 32 in ® 3 ith you to rk HP 05 88 ® o 6 327 879 HP • ™ achieve profitab ® W 99 9 • • ld. 87 60 Dakota Bran o 27 5 332 2200 G 8 3 ® ta Dakota™ 8 Gold Dakota Gold. Working with you to achieve profitableko nutrition.™ • 8 ™ le nutritio a • • 6 • D 04 ® 05 ™332 Dakota Gold® ™ ™ 71 ® ™ Dakota Gold • Dakota Gold BPX • Dakota Goldn ™HP • Dakota Bran • Dakota Gold Corn Germ Dehydrated 2 . D 5 266 (fa , S 4506 N. Lewis Ave, Sioux Falls, SD 57104 • 888 327 8799 • 605 332 2200 • 605 332 2266lls (fax) • www.dakotagoldmarketing.com x) • w ® Co Fa ux ww rn Germ Dehydio .da Dakota, S Gold BPX kotagoldm® • ve is A aew . Lrketing.comrated N ™ 06 Dakota4 5Gold

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0709PETmenu.indd 23 8/23/2007 10:26:48 AM Besides natural, organic and raw or fresh petfoods, consumers are turning to products with ingredients that are locally grown or at least US-sourced.

Selling safety Consumer concern creates opportunity for marketers of homegrown, alternative petfoods

BY DAVID LUMMIS

lthough the largest petfood re- clude E. coli infection of spinach and Even as the media was chowing call ever has ceased making infection of peanut but- down on the recall tragedy, the US daily headlines as it did from ter in the past 12 months and lim- public tuned in in surprising numbers. March through May, consumer ited FDA staff and funding. (For “10 During the week ending April 30, 2007, Aconcerns over the safety of the US food reasons to be spooked,” go to www. nearly three in 10 Americans (28%) fol- supply remain at an all-time high and petfoodindustry.com/foodsafety.aspx). lowed the petfood recall “very closely” will continue to transform the petfood while another 17% said it was the single market. Some of this concern is war- news story they followed more closely ranted, and much of it reflects a new- You get a than any other, according to the Pew found public awareness of just how Research Center. Only the Iraq war at- closely intertwined the human and ani- potential brand tracted more public interest. mal food supplies are. shift of US$1.3 For years, pet industry insiders have The melamine implicated in the pet been claiming a sea shift in the human- deaths was also found in protein ingre- billion to pet relationship. If this doesn’t affirm dients commonly used in human foods, US$4.3 billion. the intensity of emotion, nothing will. including bread, cereal, pasta and veg- Despite the horrific circumstances of gie burgers. And it was consumed by the recall, for petfood manufacturers more than 150,000 hogs and broilers, able to rise to the occasion, this high in- which were eventually released for pro- A wakeup call terest level may turn out to be a positive cessing and human consumption. This Prior to the petfood recall, most and bellwether of things to come. joint decision by five US federal agen- Americans were unaware of the alarm- For example, Packaged Facts’ June cies was based on tests confirming that ing state of affairs with food safety. 2007 report, Product Safety and Al- the meat was safe, although the Food Apparently, not even frequent contat- and Drug Administration (FDA) and mination or infection of human food Online extra! US Department of Agriculture called products was enough to warrant major ➤ For more on why consumers are for additional scientific analysis. media coverage, making the amount of concerned about food safety, visit www. Melamine aside, US consum- attention the petfood recall received all petfoodindustry.com/foodsafety.aspx. ers have reasons to worry. These in- the more remarkable.

24 l Petfood Industry l September 2007

0709PEToutlook.indd 24 8/23/2007 10:14:41 AM ternative Pet Foods: North American it won’t resume using them until the ing back without causing serious trade Market Outlook, speculates that billions company and the world community are disruptions would take years. But, the in petfood retail sales may be in play as assured they are safe. fact that the China-based addition of consumers consider switching brands. In fairness, China isn’t alone in turn- melamine and other toxic ingredients The estimate derives from recent sur- ing out below-par foodstuffs, and in to ingestible products has been part of veys showing the number of pet owners most countries, executing food safety a deliberate and widespread pattern is who’ve said they are open to switching, officials for putting the public at risk enough to give any consumer pause. which ranges from 8% in a GfK Cus- (which recently happened in China) In the short term, therefore, consum- tom Research North America study to isn’t an option. Plus, Chinese-made in- ers concerned about the health of their 27% in one by the Pet Food Institute. If gredients are now so ubiquitous in the pets and families may respond to label those percentages are applied evenly to US food supply that any form of scal- claims like “safe” and “China-free,” 2006 North American petfood sales of US$16 billion, you get a potential brand FigureEffect of1: petfoodHow the recall recalls on petfood have sales affected in pet specialty petfood stores sales, May 2007 (%) shift of US$1.3 billion to US$4.3 bil- lion. Natural/organic Packaged Facts those bil- 69.0% lions could soon be going toward pur- petfood sales are up chasing alternative products such as natural and organic, raw/frozen, refrig- Fresh/raw petfood erated and homemade petfoods, as well 35.4% as other categories explained below. In- sales are up deed, such movement may have already started (see Figure 1). Traditional petfood 21.3% Knee-jerk reaction: no China sales are down Addressing the primary food im- port concern raised by the recall, one No change in knee-jerk reaction is “China-free.” This 13.2% makes sense in some cases, such as in petfood sales eliminating suspect China-sourced in- gredients. Petfood makers including 0% 80% Menu Foods and Mars division Royal Canin USA are, for example, either cut- In May Pet Age magazine surveyed 319 pet specialty retailers on how the recalls affected petfood sales in their stores. (The percentages do not ting back on ingredients from China or total 100 because respondents were allowed to choose more than answer.) phasing them out altogether. Menu says Reprinted by permission from Pet Age, September 2007.

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September 2007 l Petfood Industry l 25

0709PEToutlook.indd 25 8/23/2007 10:14:44 AM Safety ❯

which, until the new mandatory coun- from China. “China-free” stickers on human and pet try-of-origin food labeling regulations One company betting on positive supplements, including its Healthy Dog kick in (see sidebar), may be the next consumer response is Food for Health, line. best thing. Even the often seen “made in based in Orem, Utah, USA, which says the USA” doesn’t ensure product safety its products are made from organically 100% US-sourced ingredients since, for example, that Sara Lee bread grown foods processed and packaged in In light of the petfood recall and you may have toasted this morning con- the US without chemical additives. Its the pending country-of-origin label- tains ingredients ( supplements) new labeling plans call for “safe” and ing, the Packaged Facts report predicts that “100% US-sourced” will emerge as a key petfood market positioning in the coming months, especially among alternative products like organic and raw foods. After the recall, Newman’s Own Organics spent weeks researching the source of the ingredients used in its petfood line, and the company recently announced that every ingredient in its products comes from US sources. Ninety percent of the ingredients used in North Hollywood, Califor- nia, USA, based Artemis Pet Food Company’s human-grade products are US-sourced, with the rest coming from Country-of- origin labeling andatory country-of-origin la- Mbeling is on the way for food products sold in the US, though not without controversy. Originally set to go into effect in 2004, implementa- tion of the new law was repeatedly pushed back by the formerly Repub- lican-controlled US Congress, most recently until 2008. In early 2007, however, the newly empowered Democrats introduced legislation to move the deadline back up a year, and in July 2007 the House Agri- Committee voted to require country-of-origin labels on meats starting in 2008. This is not just a partisan political issue. Overwhelmingly, US con- sumers want to be informed about where their food comes from. In a Consumer Reports survey of more than 1,000 Americans conducted in June 2007, 92% said they wanted to know which country produced the food they are buying. Many also said they’d like the choice of buying products made with ingredients sourced only in the US, since food imports can no longer be assumed safe.

26 l Petfood Industry l September 2007

0709PEToutlook.indd 26 8/23/2007 10:14:45 AM Canada (7%) and New Zealand (3%), according to the company. Sales for this $20 million business have soared by 25% to 50% as a result of the recall, even though its dog food costs nearly three times as much as the average bag of supermarket petfood.

Going local Packaged Facts also predicts much stronger interest in products made from locally grown ingredients. Human- grade organic petfood producer Evan- ger’s, whose business has surged as a re- sult of the recall, buys all its ingredients locally, most of them within 40 miles of its plant in Wheeling, Illinois, USA. In an interview with the Chicago Tribune (May 28, 2007), company vice presi- dent Joel Sher said that buying locally has taken on much greater importance since the recall. “You’ve got to know your suppliers and the kind of people they are. With the local ones, you can know as much as you want to know. You can visit them.” Packaged Facts’ expectations for “locally grown” as a potent petfood sales proposition is not based solely on the recall. Trends in the petfood market don’t just follow human food trends, they often do so at accelerated rates, and the trend toward locally grown is in full swing on the human side. Introducing... In its May 2007 report Fresh and Local Foods in the US, Packaged Facts The conservatively estimates that locally Extru-Technician grown food could be a $7 billion busi- ness by 2011, up from its current level of about $5 billion. This optimistic The digital magazine for pet food extrusion. forecast is based on trends including the rapid growth of farmers’ markets, con- sumer perceptions that locally grown brought to you by products are tastier and healthier, con- sumers’ growing desire to support their local economy and corporate support for sustainable agriculture. ●

David Lummis is senior pet market analyst for Packaged To pre-register for your own digital issue of The Extru-Technician, Facts. Contact him at Tel: please go to hĴp://waĴ.netline.com/extru-tech. 1+240.747.3000, editor@ It’s FREE and will be in your in-box by September 25! packagedfacts.com, www. packagedfacts.com.

September 2007 l Petfood Industry l 27

0709PEToutlook.indd 27 8/23/2007 10:14:46 AM TRACY TANNER, B.S., BOTANY Senior Researcher, Kemin Innovation Center BILL GAMBLE, Ph.D., ORGANIC CHEMISTRY Senior Researcher, Kemin Innovation Center Part of the team that developed the fi rst all-natural antioxidants to stabilize fi sh oils.

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0709PEToutlook.indd 29 8/30/2007 9:51:41 AM Genetic tools Genetic tools will be important in determining nutrient requirements, testing novel ingredients and develop- ing nutritional therapies. can boost palatability

Creating chemicals that evoke or block olfactory and taste sensations in the dog

BY TIM PHILLIPS, DVM

everal petfood compa- have shown taste plays very little role trait we wish,” notes Murphy. “We are nies are now looking at in the choice of food for the dog. The starting to understand the genetic basis how dogs respond genet- dog enjoys food through its olfactory for complex behaviors such as olfac- ically to a particular diet. sense, which is deeply rooted in its ba- tion and taste.” This is of critical im- They“S do so by profiling genes that are sic genetic composition.” portance to pharmaceutical companies turned on and off in response to the diet The National Institutes of Health and petfood companies, because com- in question.” That’s according to Keith (NIH) has a large program that studies pliance is much better if their therapeu- E. Murphy, PhD who spoke at Petfood taste and olfaction. In 2004, NIH spent tic products are palatable. Forum 2007 on the topic, “The impact US$55 million to sequence the canine As for cats, Murphy points out that of genetics and genomics on research genome. our understanding of feline genetics concerning palatability.” Thus we now know every chromo- lags behind that of the dog, but there has Murphy is professor of genetics, some in the dog and what genes are on been progress. In August 2006, several pathobiology and biotechnology at what chromosomes. labs studying feline genetics presented Texas A&M University, College Sta- “We are able to start dissecting any at the third international confer- tion, Texas, USA. His laboratory stud- ence on “Advances in canine and feline ies the domestic dog with the goal of genomics and inherited diseases,” at improving the dog’s health and qual- the University of California Davis. ity of life via increased understanding Compliance of canine genetics. His research also Genomic technology serves as models for study of certain is much “Genomic technology enables less human hereditary diseases as well as better if their invasive and more informative re- aging in humans. search that may some day result in therapeutic petfoods formulated for specific geno- Smelling is believing products are types,” according to Kelly S. Swanson, “For the dog, palatability is about PhD, assistant professor of animal and smell,” says Murphy. “Several studies palatable. nutritional sciences at the University of

30 l Petfood Industry l September 2007

0709PETgenomic.indd 30 8/23/2007 10:17:50 AM Illinois. Genomics is the branch of ge- stood, especially in dogs and cats. minimized. Populations with the most netics that studies organisms in terms Pharmaceutical companies already to gain from the development of geno- of their genomes (their full DNA nu- are heavily involved in the develop- type-specific diets are those highly cleotide sequences). ment of genotype-specific products for susceptible to disease or those already Functional genomics, the study of precise treatment of disease. However, diagnosed with a disease. assessing gene function, is of major if genotype-specific diets are formu- “These tools,” says Swanson, “will importance. If applied correctly, nutri- lated that result in decreased incidence be important in determining nutrient tional genomics will enhance our un- of disease, pharmaceutical use can be requirements, testing novel ingredients derstanding of metabolic pathways and aid in maximizing the nutritional and health status of the dog and cat. Gene expression profiling also may aid in efficacy and toxicity testing of functional ingredients that have become very popular in petfoods. Mechanisms of action, optimal inclusion levels and toxicological effects of most functional ingredients are not completely under-

Tasty medicine ven a miracle drug is useless if Eyour pet won’t take it. Hence, Wedgewood Pharmacy has intro- duced the Gourmeds compound- ing service for companion-animal veterinarians and the people who struggle with giving medications to their pets. This new service provides the compounded preparations that veterinarians prescribe frequently in chewable, naturally fl avored tablets Easy to handle, blend and extrude; that are easy to administer—and tasty as a treat. The service uses the Sustainable domestic supply; same chicken and fi sh meals that are used as palatants in leading- Vegetarian source of DHA; brand petfoods. Non-GMO; Safe — no exposure to oceanborne contaminants;

Gourmeds are currently avail- cGMP facilities; able to prescribers in six com- monly prescribed pet mediations: High levels of DHA omega-3; cisapride, metronidazole, dieth- Consistent quality and price; ylstilbestrol (DES), methimazole, pergolide and trilostane. And, High-quality ingredient that will not compromise there are other companies that offer taste, texture or aroma. this service. Wedgewood Pharmacy is the largest veterinary compounding pharmacy in the US, serving more than 20,000 prescribers of animal and human compounds. It is located in Swedesboro, New Jersey, USA. Contact Marcy Kelly at mkelly@ wedgewoodpharmacy.com.

September 2007 l Petfood Industry l 31

0709PETgenomic.indd 31 8/23/2007 10:18:08 AM Genetic ❯ Canis familiaris is an excellent model for genetic research because the species has wide phenotypic diversity, closed breeding and developing nutritional therapies populations and good medical surveillance. used to prevent and treat diseases.” The dog and human are perfect synergistic models—when one species benefi ts the New tools other does also. “Genomic tools have provided ex- tensive information about the DNA sequences that encode odor, taste and irritant receptors,” according to Nancy E. Rawson, PhD, at the Monell Chemi- cal Senses Center. We now have tools to identify and characterize the mo- lecular binding sites in the receptor proteins responsible for sweet, bitter and meaty (umami) sensations—basic tastes sensed by specialized receptor cells on the human tongue. Expressing these receptor proteins in high throughput assay systems per- and few commercial applications have design petfoods targeting the taste/ mits screening candidate flavors in been forthcoming. odor perceptual abilities of individual much the same way pharmaceutical Based on studies of evolutionary breeds. In view of the evolutionary companies screen for active pharma- genetics, it now appears that chemo- importance of chemosensory ability, it ceuticals. Yet this approach has proven sensory receptor genes evolved to be is likely that there will be significant far more challenging than expected more susceptible to mutation than breed differences in flavor perception other types of physiologically impor- that will become more pronounced tant genes. This feature would be an over successive generations. It is likely that advantage to the species as it would These tools will permit the design there will be increase the ability of the population to of flavor chemicals that improve palat- detect and discriminate a wider vari- ability by evoking, enhancing or block- significant ety of chemicals in their environment. ing particular qualities. ● breed The more information available to use in learning friend from foe, food from Tell us what you think! differences toxin, potential mate from relative, the ➤ Send letters to the editor to editor@ more likely the population is to survive in flavor petfoodindustry.com or post your comments in a changing environment. online at www.petfoodindustry.com perception. Ultimately, it may be possible to

For Quality Petfood Ingredients Count on Scoular People

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32 l Petfood Industry l September 2007

0709PETgenomic.indd 32 8/23/2007 10:18:09 AM L-

EVENT DATE: November 8, 2007 Nutritional TIME: 2pm Eastern Benefi ts EVENT TITLE: L-Carnitine Nutritional Benefi ts

EVENT SPONSOR: Register today for “L-Carnitine Nutritional Benefi ts” a free online seminar presented on

Speakers : November 8, 2007 at Dr. Klaus Eder, 2pm Eastern. professor and researcher at University of Halle Petfood nutritional experts will discuss a basic overview of L-carnitine and how it works in the Dr. Dennis animal’s body. The webinar will Jewel, Hills also cover development focusing on research, technology and future applications for L-carnitine.

Dr. Bruce This webinar is presented by Keene profes- Petfood Industry magazine and sor at North Carolina State sponsored by Lonza. University College of Veterinary To register for this webinar please Medicine Department visit www.petfoodindustry.com. of Clinical Sciences

0709PETgenomic.indd 33 8/23/2007 10:18:15 AM 2007 Laboratory Directory

34

0709PETlab.indd 34 8/23/2007 1:29:12 PM les

Laboratory Nutrient analysis Nutrient Nutraceutical analysis assays Microbiological Drug/antibiotic/ residues pesticide screens GMO/organic screening Mycotoxin Melamine testing Antioxidant testing analysis profi Palatability Complete & balanced claims trials) (AAFCO Digestibility/bioavailability pH Urine Food safety Quality Dental studies Other

35

0709PETlab.indd 35 9/17/2007 9:56:50 AM Missy likes an occasional treat, but must watch her weight. A specially formulated snack helps maintain her feline figure.

north america 636.634.4160 north america 636.634.4129 north america 330.474.1629 latin america 54.2322.480747 [email protected] [email protected] [email protected] [email protected]

0709PETlab.indd 36 8/23/2007 1:29:27 PM Missy Isn’t Perfect. But With AFB’s Assistance, Her Snacks Are.

Today, pet food manufacturers are providing more than nutrition. They’re developing pet foods that address a growing number of conditions in companion animals. Making sure that these exciting new products taste great to pets is AFB’s job and nobody does it better.

At AFB, The Maker Of Optimizor ® And BioFlavor ®, Second-To-None Technical Service Provides A True Advantage To Pet Food Manufacturers Worldwide.

Over the years, AFB has demonstrated a remarkable ability to listen to its customers, understand their needs and quickly respond. Our experts deliver whatever it takes to help the customer succeed. AFB’s technical and palatability experts routinely travel to customer facilities to gain a thorough understanding of the challenges at hand and the systems in place. With this understanding, palatant technology solutions are recommended and often tailored to meet specific customer needs.

To learn more about the benefits of AFB’s technical services, contact a sales director listed below or visit www.afbinternational.com.

europe 31.73.5325777 asia/pacific 61.398.799093 australia 61.359.711105 [email protected] [email protected] [email protected]

0709PETlab.indd 37 8/23/2007 1:29:29 PM 0709PETlab.indd 38 8/23/2007 1:29:29 PM 2007 Laboratory Directory A helpful guide to services provided by independent laboratories worldwide

Safety and testing are more important than ever, so Petfood Industry offers a com- plete list of facilities. Companies are listed alphabetically and by region, starting with North America, then Latin America, Europe, Asia, Middle East and New Zealand. Many companies have more than one facility worldwide. Contact the company for further information on locations. Boldfaced companies have an advertisement in this issue – see pages listed.

NORTH AMERICA

A&A Laboratories Inc. 1000 W. Backus Avenue Springdale, AR 72764-2206 AFB International, pp. 36-37 Tel: +1.479.756.1270, 3 Research Park Drive +1.800.962.7120 St Charles, MO 63304 Fax: +1.479.756.1271 Tel: +1.636.281.0440 Gordon Whitbeck, Fax: +1.636.329.1981 [email protected] Patrick Moeller www.whitbeckgroup.com [email protected] A&L Analytical Laboratories Inc. www.afbinternational.com 2790 Whitten Road Memphis, TN 38133 Agland Marketing Inc. Tel: +1.800.264.4522, PO Box 26333 +1.901.213.2400 Shawnee Mission, KS 66225 Fax: +1.901.213.2440 Tel: +1.913.897.8277 Scott McKee Fax: +1.913.897.9470 [email protected] [email protected] www.allabs.com www.aglandmarketing.com

ABC Research Corp. Allpax Products LLC 3437 SW 24th Ave. 13510 Seymour Myers Boulevard Gainsville, FL 32607 Covington, LA 70433 Tel: +1.352.372.0436 Tel: +1.985.893.9277 Fax: +1.352.378.6483 Fax: +1.985.893.9477 Larry Clement Kevin Collins, [email protected] [email protected] www.allpaxpetfood.com; www.abcr.com www.retorts.com

September 2007 l Petfood Industry l 39

0709PETlab.indd 39 8/23/2007 1:29:31 PM Lab directory ❯

Alpha MOS America Carolina Analytical Diversifi ed Laboratories Inc. Exopack LLC 7502 Connelley Drive, Services LLC 4150 Lafayette Center 3070 Southport Road Suite 110 17671 NC Highway 902 Drive, #600 Spartanburg, SC 29302 Hanover, MD 21076- Bear Creek, NC 27207 Chantilly, VA 20151 Tel: +1.877.447.3539 1705 Tel: +1.919.837.2021 Tel: +1.703.222.8700 Fax: +1.864.596.7157 Tel: +1.410.553.9736 Fax: +1.919.837.2110 Fax: +1.703.222.0786 fl [email protected] Fax: +1.410.553.9871 Jennie Stewart Peter Kendrick www.exopack.com [email protected] [email protected] pkendrick@ www.alpha-mos.com diversifi edlabs.com Central Testing www. Laboratories Ltd. diversifi edlaboratories.com Unit 9 – 851 Lagimodiere Food Safety Net Ameri-Pac Inc., Blvd. EnviroLogix Services LTD, p. 46 pp. 3, 38-39 Winnipeg, Manitoba R2J 500 Riverside Industrial 2343 Verlin Road PO Box 1088 3K4 CANADA Parkway Green Bay, WI 54311 751 South 4th Street Tel: +1.204.237.9128 Portland, ME 04103-1418 Tel: +1.414.529.3305, St Joseph, MO 64502 Fax: +1.204.233.0489 Tel: +1.866.408.4597 +1.414.690.7788 Tel: +1.816.233.4530 Harold Thiessen Fax: +1.207.797.7533 Fax: +1.920.465.6846 Fax: +1.816.279.2996 [email protected] [email protected] Jenny Triplett Heather Wilson www.ctl.mb.ca www.envirologix.com jtriplett@food- heatherw@ameri-pac. safetynet.com Cornell University-NEAS Eriez Magnetics com www.food-safetynet. 777 Warren Road PO Box 10608 www.ameri-pac.com com Ithaca, NY 14850 2200 Asbury Road Ashland Tel: +1.607.257.2345 Erie, PA 16514-0608 Genetic ID Inc. 7210 Cessna Drive Fax: +1.607.257.5041 Tel: +1.814.835.6000 PO Box 1810 Greensboro, NC 27409 [email protected] Fax: +1.814.838.4960 Fairfi eld, IA 52556-9030 Tel: +1.336.605.5100 www.diaglab.vet.cornell. Dave Heubel Tel: +1.641.472.9979 Fax: +1.336.605.5107 edu/neas [email protected] Fax: +1.641.472.9198 [email protected] www.eriez.com Alexandra Moreno Cornerstone www.ashland.com [email protected] Laboratories LLC www.genetic-id.com Barrow-Agee 1775 Moriah Woods Laboratories Inc. Boulevard, Suite12 GeneScan USA 1555 Three Place Memphis, TN 38117 Eurofi ns GeneScan, 101 Woodland Hwy. Memphis, TN 38116- Tel: +1.901.398.4001 p. 27 Belle Chasse, LA 70037 3507 Fax: +1.901.398.4223 2315 N. Causeway Tel: +1.504.398.0940 Tel: +1.901.332.1590 Sam J. LaBonia Boulevard, Suite 200 Fax: +1.504.398.0945 Fax: +1.901.398.1518 slabonia@cornerstonelab. Metairie, LA 70001 [email protected] Michael Hawkins com Tel: +1.504.297.4330 www.gmotesting.com [email protected] www.cornerstonelab.com Fax: +1.504.297.4335 www.balabs.com Carlos Navarro Great Lakes Scientifi c Inc. Craft Technologies Inc. carlosnavarro@ PO Box 166 4344 Frank Price Church eurofi nsus.com 2847 Lawrence Street Road www.gmotesting.com Stevensville, MI 49127 Wilson, NC 27893-0923 Blue Ridge Kennel, Tel: +1.269.429.1000 Tel: +1.252.206.7071 p. 68 Fax: +1.269.421.1550 Fax: +1.252.206.1305 4526 Weiner Lane Mina Gardner Brian Grawburg Mt Carmel, OH 45244 Eurofi ns Scientifi c Inc., [email protected] bgrawburg@ Tel: +1.513.528.0382 www.glslab.com crafttechnologies.com p. 27 Fax: +1.513.528.4845 3507 Delaware Ave. www.crafttechnologies.com Harlan Sprague Dawley Inc. Des Moines, IA 50313 Caraustar Inc. 404 S. Kitley Avenue Dairy One Tel: +1.515.265.1461 7960 Lorain Avenue Indianapolis, IN 46219 730 Warren Road Fax: +1.515.266.5453 Cleveland, OH 44102 Tel: +1.317.353.8810 Ithaca, NY 14850 Courtney Grosso Tel: +1.216.281.7651 Fax: +1.317.894.1840 Tel: +1.607.257.1272 courtneygrosso@ Fax: +1.216.281.7580 [email protected] Fax: +1.607.257.6808 eurofi nsus.com Tony Petrelli, tony.petrelli@ www.harlan.com [email protected] www.eurofi nsus.com caraustar.com www.dairyone.com www.caraustar.com Holmes Laboratory Inc. 3559 US RT 62

40 l Petfood Industry l September 2007

0709PETlab.indd 40 9/12/2007 2:00:50 PM Millersburg, OH Fax: +1.519.438.8314 44654-8834 Kristen Reynolds Tel: +1.330.893.2933 [email protected] Fax: +1.330.893.3094 www.kgksynergize.com Gary Horrisberger [email protected] www.holmeslab.com COMPLETE Industrial Laboratories of Kennelwood Inc., Canada Inc. p. 68 PROCESS 6535 Mill Creek Drive, 1913 N. Staley Road Unit 55 Champaign, IL 61822 LINES Mississauga, ON L5N Tel: +1.217.356.3539 2M2 CANADA Fax:+1.217.356.4959 Tel: +1.905.858.8630 Stephanie Watts Fax: +1.905.858.0771 [email protected] Roger Mathur, rmathur@ industriallabs.ca Lipid Technologies LLC www.industriallabs.ca 604 12th Avenue NW Austin, MN 55912 Integrated Biomolecule Tel: +1.507.437.6483 Corporation/IBC Labs Fax: +1.507.434.2829 2005 E. Innovation Park [email protected] Drive Tucson, AZ 85755-1966 Tel: +1.520.219.2900 Fax: +1.520.219.6090 Robert S. Green lab@integratedbiomolecule. com www.integratedbiomolecule. com Lonza Inc., p. 12 Iowa Testing 90 Boroline Road Laboratories Inc. Allendale, NJ 07401 Highway #17 North Tel: +1.201.316.9200 PO Box 188 Fax:+1.201.785.9989 Eagle Grove, IA 50533- contact.allendale@ 0188 USA lonza.com Tel: +1.515.448.4741, www.lonza.com +1.800.274.7645 Medallion Laboratories Your leading Fax: +1.515.448.3402 9000 Plymouth Avenue [email protected] Minneapolis, MN 55427 www.iowatestinglabs.com global supplier of Tel: +1.763.764.4453 Kansas State University Fax: +1.763.764.4010 Veterinary Diagnostic Sarah Klaus Ryan technology and Laboratory sarah.klaus-ryan@ Mosier Hall medlabs.com Manhattan, KS 66506 www.medallionlabs.com solutions for the Tel: +1.785.532.5650 Microbac – Fax: +1.785.532.4481 Friend Laboratory George Kennedy petfood industry 32 Ithica Street (1 Research [email protected] Circle) www.vet.ksu.edu Waverly, NY 14892 KGK Synergize Inc. Tel: +1.607.565.3500 www.andritzsprout.com • [email protected] 1440-255 Queens Avenue Fax: +1.607.565.4083 GLOBAL PRESENCE London, ON N6A 5R8 Hal Warso CANADA [email protected] Denmark • Netherlands • Germany • France • UK • USA Tel: +1.519.438.9374 www.microbac.com Venezuela • Brazil • Chile • Mexico • Australia • R.P. China

September 2007 l Petfood Industry l 41

0709PETlab.indd 41 8/23/2007 1:30:15 PM Lab directory ❯

Microbac Laboratories Inc. Midwest Laboratories Inc., Fax: +1.402.334.9121 2000 Corporate Drive, Suite 350 p. 68 Sue Ann Seitz Wexford, PA 15090 [email protected] Tel: +1.724.934.5030 www.midwestlabs.com Fax: +1.724.934.5088 Tom Zierenberg Mocon Inc. [email protected] 13611 B Street 7500 Boone Avenue N www.microbac.com Omaha, NE 68144 Minneapolis, MN 55428 Tel: +1.402.334.7770 Tel: +1.763.493.6370 Fax: +1.763.493.6358 [email protected] www.mocon.com

Mother Murphy’s Laboratories 2826 S. Elm Street PO Box 16846 Greensboro, NC 27416-0846 Tel: +1.336.273.1737 Fax: +1.336.273.2615 Al Murphy [email protected] www.mothermurphys.com

Neogen Corp. 620 Lesher Place Lansing, MI 48912 USA Tel: +1.517.372.9200 Fax: +1.517.372.2006 [email protected] www.neogen.com

New Jersey Feed Lab Inc. PO Box 06650 Trenton, NJ 08650 Tel: +1.609.882.6800 Fax: +1.609.882.5530 lab@njfl .com Carl Schulze www.njfl .com

NP Analytical Laboratories Checkerboard Square St. Louis, MO 63164 Tel: +1.800.423.6832, +1.314.982.1310 Fax: +1.314.982.1078 [email protected] www.npal.com

Ontario Nutri Lab Inc. 6589 First Line of West Garafraxa RR3 Fergus, Ontario N1M 2W4 CANADA Tel: +1.519.843.5669 Fax: +1.519.843.5676 Daniel and Janice McKeown [email protected]

42 l Petfood Industry l September 2007

0709PETlab.indd 42 8/23/2007 1:30:29 PM Rotronic Instrument Corp. 160 E. Main Street Huntington, NY 11743 Tel: +1.631.427.3898 The Peterson Co., p. 10 Fax: +1.631.427.3902 PO Box 60 Charla Stone [email protected] 7 Heritage Oak Lane [email protected] www.rotronic-usa.com Battle Creek, MI 49016-0060 www.romerlabs.com Tel: +1.269.979.1600 Fax: +1.269.979.9227 [email protected] www.thepetersoncompany.com

Petfood Ingredients Inc. PO Box 2035 Mt Pleasant, SC 29465 Tel: +1.843.884.6135 Fax: +1.843.881.1710 [email protected] www.petfoodingredients.com

Pet Food Solution Inc. P.O. Box 1091 Columbia, MO 65205 Tel: +1.573.387.4575 Fax: +1.573.387.4404 Eric Blair, [email protected] www.petfoodsolution.com

Precision Analytical Labs of Northwest Arkansas THE FACE of HEALTH 225 North Mt. Olive Siloam Springs, Arkansas 72761 USA Tel: +1.479.238.1445, +1.877.725.2272 Fax: +1.479.238.1174 Eric Whitney, [email protected] www.palnwa.com

Preference Technology Inc. 2275 E. 1400 North Road For today’s Watseka, IL 60970 Tel: +1.815.473.4035 Fax: +1.815.473.4048 Naturally Healthy Animals Ron Fuller, [email protected] FortiFeed® is a natural soluble prebiotic fiber comprised of a pure form of short-chain fructooligosaccharides (scFOS®) that selectively stimulates Prince Agri Products Inc. the growth of beneficial microflora in the intestines of animals. FortiFeed One Prince Plaza adds value to pet foods by supporting: PO Box 1009 Quincy, IL 62305 Tel: +1.217.222.8854 immune health • digestive function • nutrient utilization Fax: +1.217.222.5098 Michelle Watts, michellewatts@ princeagri.com For more information contact us today at: www.princeagri.com www.fortifeed.com

Romer Labs Inc., p. 68 800-522-4682 1301 Stylemaster Drive Union, MO 63084-1156 Tel: +1.636.583.8600 © 2007 GTC Nutrition Fax: +1.636.583.2340

September 2007 l Petfood Industry l 43

0709PETlab.indd 43 8/23/2007 1:30:31 PM Lab directory ❯

Saftest SDK Laboratories SGS North America Inc. A Division of MP Biomedicals 1000 Corey Road Agriculture Division 3 Hutton Center, Suite 100 Hutchinson, KS 67501 PO Box 13484 Anaheim, CA 92707 Tel: +1.620.665.5661 1019-1025 Harbor Avenue Tel: +1.949.833.2500 ext. 2271 Fax: +1.877.464.0623 Memphis, TN 38113 Fax: +1.949.859.5010 [email protected] Tel: +1.901.775.1660 Dr. Virginia Gordon www.sdklabs.com Fax: +1.901.775.3308 [email protected] Sandy Holloway www.mpbio.com [email protected]

Sherburne Pet Food Testing Center 161 Sanitarium Road Sherburne, NY 13464 USA Tel: +1.607.674.9414 Fax: +1.607.674.9775 John Pittman [email protected]

Shuster Laboratories Inc. 85 John Road Canton, MA 02021 Tel: +1.781.821.2200 Tel: +1.781.821.9266 Kathie Griffi n kathie.griffi [email protected] www.shusterlabs.com

Silliker Inc. 900 Maple Road Homewood, IL 60430 Tel: +1.708.957.7878 Fax: +1.708.957.1483 Jessica Sawyer-Lueck [email protected] www.silliker.com

Southern Testing & Research Laboratories A Division of Microbac Laboratories TM 3809 Airport Drive collaborate > create > succeed Wilson, NC 27896 Tel: +1.252.237.4175 Ingredient Solutions for Petfood Fax: +1.252.237.9341 Margie McKinney Sharing passion and purpose [email protected] Promises made, promises kept www.southerntesting.com Specialty Enzymes 13591 Yorba Avenue 1-800-CARGILL Chino, CA 91710 1-800-227-4455 Tel: +1.909.613.1660 www.cargill.com Fax: +1.909.613.1663 [email protected] www.specialtyenzymes.com

Summit Ridge Farms, pp. 53, 55, 57 RD #1 Box 131 Susquehanna, PA 18847 Tel: +1.570.753.2656 Fax: +1.570.756.2826

44 l Petfood Industry l September 2007

0709PETlab.indd 44 8/23/2007 1:30:45 PM Fax: +1.810.496.4589 01246-901 [email protected] BRAZIL www.wysong.net Tel: +55.11.30682800 Food lab (dial extension 2104) LATIN AMERICA Food Microbiology lab (dial extension 2110) Amy Dalickas Adolph Lutz Institute Antibiotics lab (dial extension 2133) [email protected] Av. Dr. Arnaldo, 351 www.srfarms.com Sao Paulo/SP – CEP

Trilogy Analytical Laboratory 111 W. 4th Street Washington, MO 63090 Tel: +1.636.239.1521 Fax: +1.636.239.1531 If your emulsifier leaves bone chips, [email protected] call us immediately at 313-873-1800. trilogylab.com If your emulsifier struggles with ingredients at 20°F and colder, Trouw Nutrition USA LLC, p. 13 call us immediately at 313-873-1800. PO Box 219 Highland, IL 62249-1269 Tel: +1.618.654.2070 If your people need to dismantle Fax: +1.618.654.7012 and clean your emulsifier frequently, [email protected] call us immediately at 313-873-1800. www.trouw-nutritionusa.com If your emulsifier cannot output 500–2,000 lbs. / minute and you need this kind of capacity, Vicam L.P., p. 22 call us immediately at 313-873-1800. 313 Pleasant Street Watertown, MA 02472 Tel: +1.617.926.7045 The Pappas 225 DPE Emulsifier Fax: +1.617.923.8055 features our unique “floating knives.” [email protected] It is equally capable with the driest www.vicam.com or wettest of input. Remember, Warren Analytical Laboratories Inc. we’re stainless steel, sanitary, IEH Laboratories & Consulting Group heavy duty, low-maintenance 650 “O” Street Greeley, Colorado 80631 and made in the USA. Tel: +1.970.475.0252 You have our number! Fax: +1.970.351.6648 Michael Aaronson [email protected] www.warrenlab.com

Wenger Manufacturing Inc. PO Box 130 714 Main Street Sabetha, KS 66534-0130 Tel: +1.785.284.2133 Fax: +1.785.284.3771 [email protected] www.wenger.com 575 E. Milwaukee • Detroit, MI 48202 Wysong Corp. 313-873-1800 • Toll-Free US: 1-800-521-0888 • Fax: 313-875-7805 7550 Eastman Avenue Email: [email protected] • Website: www.pappasinc.com Midland, MI 48642-7779 Tel: +1.989.631.0009

September 2007 l Petfood Industry l 45

0709PETlab.indd 45 8/23/2007 1:30:46 PM Lab directory ❯

Food Technology Institute Av. Jose Paulino, 1370-Centro Biomin G.T.I. GmbH Department of Microbiology Paulinia/SP CEP 13140-000 Industriestrasse 21 Av. Brasil, 2880 – Jd. Chapadão BRAZIL 3130 Herzogenburg Campinas/SP – CEP 13073-001 Tel: +55.19.3874.1267 AUSTRIA BRAZIL [email protected] Tel: +43.2782.803.0 Tel: +55.19.37431820 www.tasqa.com.br Fax: +43.2782.803.40 offi [email protected] Lab Tec Analises Quimica LTDA Technology Lab www.biomin.net Rua Das Magnolias, 2405 – JD. Das Rua Elton Cezar, 121 – Campo Bandeiras Amarais Eclipse Scientifi c Group Campinas/SP – CEP 13050-070 Campinas/SP – CEP 13082-070 Medcalfe Way, Bridge Street, Chat- BRAZIL BRAZIL teris Tel: +55.19.3729.4519 Cambridgeshire PE16 6QZ Fax: +55.19.3227.8664 University of Brasilia ENGLAND Edson Braz Brito Celular Biology Department Tel: +44.1354.695858 [email protected] Brasilia/DF CEP 70910-900 Fax: +44.1354.692215 www.labtecanalises.com.br BRAZIL [email protected] www.eclipsescientifi c.co.uk Previmex SA University of State of Sao Paulo René Topete Animal Physiology Department Exquim SA Calle 10 1709 Col FFCC Prof. Dr. Queiroz Av. Diagonal 549 5 Planta 44440 Guadalajara Jal. Rodovia Carlos Tonani, Km 5 Barcelona, 8029 MEXICO Jaboticabal/SP CEP 14800-000 SPAIN Tel: +52.3812.7648 BRAZIL Tel: +34.93.504.4400 Fax: +52.3811.4150 Tel: +55.16.32092631 Fax: +34.93.589.4502 [email protected] [email protected] EUROPE www.exquim.com T & E – Analytical Rua Santo Antonio Claret, 193 Alpha MOS France Farmer SpA Jd. Chapadao 20, Avenue Didier Daurat Via Don Bertoldi 63 Campinas/SP CEP 13073-450 31400 Toulouse 46047 Porto Mantovano (MN) BRAZIL FRANCE ITALY Tel: +55.19.2413968 Tel: + 33 5 62 47 53 80 Tel: +39.0376.390.321 Fax : + 33 5 61 54 56 15 Fax: +39.0376.397.938 Tasqa Serviços Analíticos Ltda Marieu Bonnefi lle, [email protected] [email protected] Willing Sgnolf, Diretor Comercial www.alpha-mos.com www.farmer.it

Lareal Food Research Laboratory BP 234 56006 Vannes, Cedex FRANCE Tel: +33.2.97.48.49.80 Fax: +33.2.97.48.49.81 [email protected] www.lareal.com

Masterlab PO Box 40 3880 AA Putten THE NETHERLANDS Tel: +31.341.3710.610 Fax: +31.341.371.610 [email protected] www.masterlab.nl

Panelis, pp. 2, 50-51 Z.A. du Gohelis 56250 Elven, FRANCE Tel: +33.2.97.53.02.36 Fax: +33.2.97.93.80.41 cont. p. 48

46 l Petfood Industry l September 2007

0709PETlab.indd 46 8/23/2007 1:31:23 PM 'PSEBJMZJOUFSBDUJPOXJUIUIFQFUGPPENBSLFUWJTJU UIFOFX1FUGPPE*OEVTUSZDPN Community, Content, Collaboration We’ve relaunched www.petfoodindustry.com so you can have Community interac- tion with industry professionals on an endless variety of topics, access industry Content on specifi c topics and Collaborate with partners on current projects.

You read Petfood Industry’s in-print publication, you visit our in-person events like Petfood Forum and you can now access all of this and more online at www.petfoodindustry.com. Here’s what you’ll fi nd each day: ° Read the most recent petfood industry news as it happens, ° Access and contact specifi c suppliers directly from our unique online directory, ° Visit our brand new discussion boards and collaborate with fellow petfood pros, ° Create your own unique profi le and begin generating content specifi cally tailored to your informational needs on each visit, ° View educational webinars, and download white papers and research specifi c to your own project work, ° Sign up to view archived Petfood Forum presentations on a pay-per-view basis, ° Search our content database for information on issues such as the latest - • Headlines and industry news, • Petfood recall information, • Organic and natural petfood trends, • Treat trends, • Manufacturer profi les, • Regional and international updates and information on petfood initiatives worldwide. ° Search or post jobs within www.petfoodindustry.com with our job site powered by PetfoodIndustryJobs.com. Soon, we’ll launch our new podcast feature. Look for more information on www.petfoodindustry.com in coming issues of Petfood Industry, Pet E-News and Petfood Industry’s Nutrition News.

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0709PETlab.indd 47 8/23/2007 1:31:24 PM Lab directory ❯

Senso ASIA NEW ZEALAND PO Box 1124 26346 Jade GERMANY E.S.E. & Intec China Massey University Nutrition Tel: +49.4454.1538 N°129 Yanan Rd. Laboratory Christelle Tobie Fax: +49.4454.1537 W Offi ce N°8012 Institute of Food, Nutrition panelis@diana- Barbara Meier Shanghai Overseas and Human Health ingredients.com [email protected] Chinese Mans Massey University www.spf-diana.com www.palatability.com 200040 Shanghai Private bag 11222 CHINA Palmerston North NEW Provimi B.V. TNO Nutrition and Food Tel: +86.21.624.854.80 ZEALAND PO Box 5063 Research Fax: +86.21.624.854.80 Tel: +06.350.58.69 Rotterdam, 3008 AB Utrechtseweg 48 info@midlandindustrialgroup. Fax: +06.350.57.72 THE NETHERLANDS 3704 HE Zeist com Fliss Jackson Tel: +1.010.423.9500 PO Box 360 www.midlandindustrialgroup. [email protected] Fax: +1.010.423.9591 3700 AJ Zeist com http://nutritionlab.massey. Andy Van Waveren THE NETHERLANDS ac.nz [email protected] Tel: +31.15.269.69.00, MIDDLE EAST www.provimi.nl +31.15.269.69.69 [email protected] Koffolk Ltd. Selko BV www.tno.nl PO Box 1098 PO Box 4217 61010 Tel Aviv ISRAEL 5004 JE Tilburg THE Andres Pintaluba SA Tel: +972.3.927.3100 NETHERLANDS PO Box 1002 Fax: +972.3.923.0341 Tel: +31.13.468.0333 43200 Reus SPAIN [email protected] Fax: +31.13.467.1698 Tel: +34.977.31.71.11 www.koffolk.com Iwan van de Tillaart Fax: +34.977.32.31.88 [email protected] [email protected] www.selko.com www.pintaluba.com

We’ve moved! WattPublishing Co., publisher of Petfood Industry magazine and PetfoodIndustry.com, has moved its corporate headquar- ters from Mt. Morris, Illinois, USA, to Rockford, Illinois. The new address is 303 N. Main St., Rockford, Illinois 61101, Tel: +1.815.734.4171.

48 l Petfood Industry l September 2007

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0709PETlab.indd 49 8/23/2007 1:31:28 PM 0709PETlab.indd 50 8/23/2007 1:31:29 PM 0709PETlab.indd 51 8/23/2007 1:31:31 PM regulations Petfood Insights BY DAVID A. DZANIS, DVM, PhD,DACVN How will canine weight loss drug affect our market?

uring the 2007 Forum of the American College of Veter- inary Internal Medicine in Seattle, Washington, USA, Is this the demise of ID attended some interesting presenta- “lite” petfoods ? tions regarding a new drug for weight control in dogs (Kirk et al., 2007). —David Dzanis Slentrol (dirlotapide), a microsomal triglyceride transfer protein inhibitor, was approved in the US for manage- ment of canine obesity in February nondigestible fats (e.g., olestra), where an effective but safe rate of weight 2007. A similar drug (Yarvitan) has oily feces reportedly could become a loss. During this treatment phase, the been approved in Europe. problem. dog’s regular food does not need to While Slentrol is a welcome addi- be changed to a “lite” or lower calorie tion to the arsenal to fight canine obe- How is it used? food. In fact, the presenter considered sity, it is not a panacea, and traditional A veterinarian must examine the it ill-advised to switch diets; the ideal is methods of calorie control via dietary dog to determine health and suitability to allow the drug to do its work without modification still will be required. for treatment. Slentrol is not recom- other alterations in the dog’s routine. mended for dogs with liver disease or After the dog has reached the de- How does it work? on long-term corticosteroid treatment sired weight, though, the weight man- Briefly, dirlotapide partially blocks and has not been studied in dogs under agement phase is critical. This is be- the proteins in the cells lining the intes- 1 year of age or those that are breeding, cause once the drug is discontinued, tine that are responsible for transfer of pregnant or lactating. While reported the dog’s appetite will return with a fat molecules into the body, thus keep- side effects are mild and often resolve vengeance. Thus, rebound weight gain ing those proteins from working effi- over time, there may be cases where can be a considerable problem if the ciently. In other words, the fat molecules continued use may not be advised. It is dog is not adjusted to a more fitting get into the intestinal cell but can’t get strongly cautioned not to use this drug calorie intake pattern before the drug out as easily. This buildup of fat in the in cats or people, as potentially very se- is withdrawn. cells then triggers a hormone that tells rious side effects could occur. the brain, “I’m full.” The result is the An initial dose is determined, which Impact on the industry dog is not as hungry as usual and sim- is adjusted periodically to achieve It’s during the management phase ply eats less. (recommended three months mini- Appetite suppression accounts for ap- mum) of use of dirlotapide that dietary proximately 90% of the drug’s function. choices, food quantities and exercise The rest is due to the normal sloughing The fat regimens appropriate to maintain and replacement of the intestinal lin- proper weight must be determined. ing cells. The sloughed fat-laden cells molecules Lesser amounts of the same food as fed are then excreted in the feces, resulting get into the previously may suffice, but in many in a loss of some of the fat that would cases a lower calorie dog food may be a normally have been absorbed into the intestinal cell better choice for long-term benefit and body. However, this is not as extreme pet satisfaction. an effect as that from drugs that simply but can’t get This does not have to necessarily block absorption of fats from the intes- out as easily. be a lite or even “less calorie” food, tinal lumen or from foods made with though. There are many foods intended

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0709PETinsight.indd 52 8/23/2007 10:29:06 AM for maintenance of adult dogs that may Dr. Dzanis is a writer and independent regulation. He can be reached at Tel: be suitable alternatives. The market is consultant for the petfood and animal +1.661.251.3543, Fax: +1.661.251.3203, replete with products bearing claims feed industries on matters related [email protected]. for weight management or control, but to veterinary nutrition, labeling and since they circumvent the current As- sociation of American Feed Control Officials (AAFCO) regulations requir- ing calorie content statements for lite and less calorie foods, that information Petfood Industry2%02).43 most often does not appear on the la- 4AKE!DVANTAGEOF9OUR%DITORIAL%XPOSURE bel. I believe this greatly diminishes #USTOMIZEDREPRINTPRODUCTSOFARTICLESFROM0ETFOOD)NDUSTRY the choices dog owners have to select CREATEPOWERFULMARKETINGTOOLSTHATSERVEASINSTANTLYCREDIBLE and use an appropriate food. ENDORSEMENTS Fullest potential benefit Reprints create a strong message for: As previously discussed in this s3ALES!IDS s%DUCATIONAL0ROGRAMS column, the American College of Vet- s4RADESHOW(ANDOUTSs$IRECT-AIL#AMPAIGNS erinary Nutrition (with me as its repre- s-EDIA+IT3UPPLEMENTSs2ECOGNITION)NVESTOR#ONlDENCE sentative in front of AAFCO) has pro- #ALLUSTODAYTOLEARNMOREABOUTHOWYOUCANBENElTFROMTHISCOST posed changes to the Model Pet Food EFFECTIVEMETHODOFPERSONALIZINGYOURMARKETINGCONTENT Regulations to require calorie content statements on all dog and la- 'PTUF3FQSJOUT bels. The fate of this proposal has not  been determined as of this time (see TBMFT!GPTUFSFQSJOUTDPN p. 8), but it is my opinion that if passed by AAFCO, it would help pet own- ers and veterinarians tremendously in choosing the most appropriate food for the management phase and eventually post-treatment. More importantly, it would help in using the chosen product to its fullest potential benefit. Successful weight maintenance benefits not only the dog and its owner but ultimately the petfood industry as a whole. Consumers will be happier with the performance of products, translat- ing to repeat sales. In any event, limited calorie pet- foods will continue to have a purpose on the market. Some dogs (and all cats) will not be able to take the drugs pres- ently approved, and it’s doubtful that will change in the near future. Even for dogs that do achieve weight loss through dirlotapide or similar agents, the need for calorie controlled diets will remain if long-term success is to be anticipated. ●

➤ Tell us what you think! Send letters to the editor to editor@ petfoodindustry.com or post your comments online at www.petfoodindustry.com

September 2007 l Petfood Industry l 53

0709PETinsight.indd 53 8/23/2007 3:17:32 PM nutrition Ingredient Issues BY GREG ALDRICH, PhD Ingredients as nutrient delivery devices

ompanion animal research- ers and industry profession- A valuable exchange als gathered recently at the annual American Society of of new science and AnimalC Science meeting in San Anto- nio, Texas, USA, for research presenta- information from tions/posters and a companion animal around the world of symposium entitled “Ingredients as nutrient delivery devices.” Here are companion animals. highlights from the symposium. — Greg Aldrich Research limitations Dr. George Fahey Jr. of the Universi- ty of Illinois provided a comprehensive by Dr. Chris Grieshop of P&G Pet- affect metabolism, such as bioflavo- overview of the methodologies avail- care. These anti-nutrients are not to be noids in soy products, thio-sulfur com- able to companion animal researchers. confused with the issues the petfood pounds in onions and numerous others. As part of his conclusions he empha- industry currently faces with man- Unfortunately, the many lists of “poi- sized two main limitations. made “economic” adulterants (e.g., sonous plants and food items” found The first, while not addressing a melamine). in reference texts and on the web are method in and of itself, is the lack of A staggering array of naturally often based on anecdotal reports, case a comprehensive, accurate, up-to-date occurring toxins and non-nutrititive studies and extrapolation from other nutrient database for the various in- compounds are found in various in- species. Much of this information has gredients used in companion animal gredients commonly used in petfoods. not been fully substantiated. diets. He noted that the last real nutri- These include pathogenic bacteria, ent database was published more than protease and trypsin inhibitors, bio- Changes to 25 years ago, and the current National genic amines, various mycotoxins and protein meals Research Council publication does not, heavy metals. On the protein front, Dr. Ross Hamil- by design, fully cover the topic. It is Other intrinsic factors may also ton of Darling International shared sev- unlikely the situation will change any eral interesting statistics. He noted that time soon as none of the governmental in the US more than 52 billion pounds or nongovernmental entities have ex- of animal co-products are rendered pressed any interest. annually, and the amount is increas- The second major limitation is the The last ing. Part of the reason for this growth virtual moratorium on invasive testing real nutrient is that for every pound of meat the US on dogs and cats. Evaluating the meta- consumer eats today, there is 1 pound bolic impact of various dietary ingredi- database of waste product produced. This is par- ents becomes impossible in these situ- tially because people are eating less of ations, and applying results from other was the otherwise edible organ meats such species is a guess at best. published as livers, hearts, tongues and tripe. The meat industry’s loss could be- Anti-nutrients more than 25 come the petfood industry’s gain—that in ingredients is, if consumers will allow it in their Issues regarding anti-nutrients in years ago. pets’ food. Hamilton provided numer- petfood ingredients were addressed ous examples of how the mix of raw

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0709PETingred.indd 54 8/23/2007 10:30:44 AM materials in the production of protein farm and companion animal species to member societies. meals can have a substantial impact on determine whether it was better to use Next year the meeting will be held the composition and utilization of the inorganic or organic trace minerals. July 7-11 in Indianapolis, Indiana, US, final diet. He noted that most experiments feed and no doubt will prove to be another Because of changes in the meat both the inorganic and organic forms valuable exchange of new science and industry, traditional protein meals, in combination and not individually. information from around the world of like meat and bone meal or chicken Because of this mixed data from companion animals. by-product meal, have changed dra- animal studies, direct support for or- If you are interested in submitting matically over the last several years. ganic minerals as more bio-available an abstract or poster for next year's Thus, reference information from the and functional are hard to come by. meeting, check http://adsa.psa.ampa. early 1980s may now be obsolete, fur- However, that should not be interpret- asas.org frequently for its call for ther justifying updates to reference ed to mean that organic minerals are abstracts and electronic submission databases and possibly new consumer- no better than inorganic minerals. It information. No deadlines have yet friendly names more indicative of the may simply mean that researchers need been announced, but for this year’s changes in the raw materials. to focus more specifically on direct meeting, submissions were due in mid- comparisons and to determine these February. ● Retarding oxidation responses against the proper response of lipids criteria. On the fat side of the animal and vegetable front, Dr. Rob Brannon of Looking to Indianapolis Dr. Greg Aldrich is president of Ohio University spoke on the funda- in 2008 Pet Food & Ingredient Technology mental chemistry of lipid oxidation, For more information about the Inc., which facilitates innovations how it can affect animal health and symposium or a copy of any of the 19 in foods and ingredients for provided some input on methods to re- abstracts submitted for scientific pre- companion animals. Tel: tard oxidation. sentations, go to http://adsa.psa.ampa. +1.785.271.0238, aldrich4@ Beyond chemical antioxidants, Dr. asas.org/meetings/2007/ or any of the cox.net. Brannon noted that in a triglyceride, the location of the unsaturated fatty acid can have an influence on the sus- ceptibility of that fat to oxidation. Fur- ther, work from his lab and others has shown that oxidation can be affected by a surface phenomena in which clusters of triglycerides called a reverse micelle allow the fat to “turn its back” to the attack by oxidants or free radicals. Another interesting point was that, contrary to dogma, very low water activities (Aw < 0.2) may actually be protective of fats. He cited the example of beef jerky in which a very dry, low water activity product remains very shelf-stable for extended periods.

Inorganic vs. organic trace minerals Rounding out the presentations, Dr. Lee Southern of Louisana State University evaluated the literature on

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September 2007 l Petfood Industry l 55

0709PETingred.indd 55 8/23/2007 3:26:43 PM analysis Market Watch BY HUNTLEY MANHERTZ, PhD Crisis drives growth in alternatives

he alternative petfood seg- ment has embraced the crisis arising from the petfood re- A significant volume calls earlier this year. Expec- and dollar share tationsT for the health of the segment is that it could realize double-digit growth opportunity now exists over the next couple years as consumers’ negative perceptions about the safety of —Huntley Manhertz Jr. traditional mass-produced foods drive down sales of those products. A significant volume and dollar as potential brand shifting in the market 38 new petfood products claiming “no share opportunity now exists as a result might happen as a result of consumers wheat” on their labels—more than were of the recall crisis. According to Pack- seeking safer, higher quality foods for rolled out in all of 2006—shows just aged Facts, this is a highly emotional their pets. how fast the industry has changed. The issue for many petfood manufacturers, The introduction since June 4 of main beneficiaries in the brand-switch-

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0709PETmarket.indd 56 8/23/2007 10:32:49 AM ing trend will be higher quality petfoods, fortified with the proper balance of nu- 100 years of benefits especially natural/organic, homemade tritional components and are nutrition- An informal survey of veterinary and other alternative types of products, ally sound foods for dogs and cats. He clinics and pet boarding facilities re- according to Packaged Facts. (For more believes there is no reason for pet own- vealed an increased number of calls information, see “Selling safety,” p. 24). ers to panic. The use of homemade foods about the problem and a consensus While many of these alternative brands could be especially harmful to young among veterinarians against homemade had significant momentum before the re- animals with age-specific needs; large petfood or a diet of table scraps. “The call, concern over petfood safety stands breed, fast growing dogs; and animals truth is, many of the increased medi- to boost sales of these items even more. that require prescription diets, he adds. cal problems we see are with animals Harold Lange, DVM, of A&M Vet- that have too much human food in their Veterinary response to erinary Clinic, also in Columbus, Ne- diet,” Dr. Kramer said. “We have a homemade petfoods braska, agrees. “I would recommend couple of dozen animals that have died A quick Internet search lists hundreds sticking to prepared petfoods that have from contaminated petfoods, but no one of articles touting the benefits of home- not been incriminated in the recent prob- is talking about the millions of animals made petfoods. But some veterinarians lem,” Dr. Lange said. “Most people al- that have benefited from prepared pet- strongly urge pet owners to think twice ready feed small amounts of table scraps foods for the past 100 years they have before preparing their own petfoods. to their pets. I would not recommend been on the market.” ● “I don’t recommend that people make homemade formulas as this could be their own dog food from household in- more detrimental to the animal’s overall gredients,” says Jim Kramer, DVM, health.” owner of Columbus Animal Hospital Dr. Huntley Manhertz Jr. is a PC in Columbus, Nebraska, USA. “It’s consumer product goods market Tell us what you think! quite difficult to nutritionally balance ➤ researcher and an independent Send letters to the editor to editor@ the petfood with the proper amounts of writer. He can be reached at Tel: petfoodindustry.com or post your comments vitamins, minerals and trace minerals.” +1.813.699.4682, hmanhertz@ online at www.petfoodindustry.com Dr. Kramer says petfoods are, by law, yahoo.com.

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September 2007 l Petfood Industry l 57

0709PETmarket.indd 57 8/23/2007 10:32:52 AM Research Notes

Managing weight loss ➤ Managing weight loss in chronic disease in chronic disease (Freeman, 2007): A loss of lean body mass is common in pets with Cachexia, a loss of lean body mass, chronic diseases. Dietary modifi cation and feeding strategies are often is common in companion animals with benefi cial in improving food intake and quality of life for these animals. chronic diseases, such as heart failure, renal failure, hepatic failure and cancer. ➤ Dietary therapy of protein losing enteropathies The weight loss that occurs in cachexia (Zoran, 2007): In dogs with protein losing enteropathies, a combination is unlike that seen in a healthy dog or cat of an elemental diet with a hydrolyzed diet or a homemade ultra-low-fat, that loses weight. In a healthy pet that highly digestible diet may be effective. is not receiving enough calories to meet ➤ Diet-induced obesity and insulin resistance its requirements, metabolic adaptations (Zhao, 2007): A high fat and sucrose diet (HFSD) induced insulin allow fat to be used as the primary fuel resistance and increased adipose accumulation in rabbits, suggesting that source. Conversely, in an animal with HFSD-fed rabbits may become a model for research on human insulin chronic disease, the primary fuel source resistance and obesity. is muscle. This muscle loss has negative Key Concepts effects on strength, immune function ing their pets’ appetite are critical to feeding or feeding strategies are often and survival. success. This is especially true because beneficial in improving food intake and For animals with chronic diseases in anorexia is one of the most common rea- quality of life for these patients. which weight loss is a component, prac- sons owners decide to euthanize their Source: L.M. Freeman, 2007. Proc. 25th tical methods to help owners in manag- pets. Dietary modification, assisted ACVIM, Seattle, WA.

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0709PETrsh.indd 58 8/23/2007 10:34:19 AM Dietary therapy of PLE visceral adipose tissue accumulation. control rabbits. Results showed that Protein losing enteropathies (PLE) Although there were no differences in HFSD induced insulin resistance and in dogs comprise a complex group of plasma triglycerides, total cholesterol, increased adipose accumulation in rab- gastrointestinal (GI) diseases causing glucose, insulin levels and blood pres- bits, suggesting that HFSD-fed rabbits severe loss of proteins from the GI tract. sure between the two groups, HFSD- may become a model for research on PLE can be a primary disease entity, fed rabbits showed impaired glucose human insulin resistance and obesity. such as the disorders that occur in cer- clearance associated with higher lev- Source: S. Zhao, et al., 2007. J of An Physiol- tain breeds (Wheaton Terriers and Ba- els of insulin secretion compared to ogy and An Nutrition (OnlineEarly Articles). senjis), but is most often secondary to a wide variety of diseases of the small bowel. For PLE patients, the selection of an appropriate diet is a challenge. Following are diseases commonly associated with PLEs: ➤ Right-sided congestive heart failure; ➤ Neoplasia; ➤ Lymphangiectasia (congenital); ➤ Secondary lymphangiectasia; ➤ Constrictive pericarditis; ➤ Foreign body; ➤ Food allergy; ➤ Infectious enteritis; ➤ Inflammatory bowel disease; ➤ Systemic lupus erythematosus; ➤ Budd-chiari syndrome; and ➤ Hyperadrenocorticism. Nutritional support using elemental diets, amino acid supplements and vita- Making enough food for mins must be added or they must be used in combination with another diet. In PLE HIM is no problem with dogs, a combination of an elemental diet “their” screws... with a hydrolyzed diet or a homemade ultra-low-fat, highly digestible diet may be effective. Elemental diets are liquid diets that attempt to provide all of the nutrients an animal needs. Source: D.L. Zoran, 2007. Proc. 25th ACVIM, Seattle, WA. But if you need higher production rates out of your extruder parts, we have Diet-induced obesity the solution. Conforma Clad’s brazed tungsten carbide cladding extends and insulin resistance extruder component life up to 8 times longer while adding the following This study examined whether rab- benefits: bits fed a diet containing high fat and z Maintain consistent pellet size & shape sucrose could develop obesity and z Allow for predictable and uniform wear rates insulin resistance, the major patho- z Decrease maintenance & downtime physiological features of metabolic z Lower cost per ton syndrome. Male Japanese white rab- Visit us at: PFI’s Annual Meeting & Suppliers Mart bits were fed either a normal chow diet October 15-16, 2007 (control) or a high fat and sucrose diet Washington D.C. (HFSD) for 36 weeks. Plasma levels of triglycerides, total cholesterol, glucose and insulin were measured. HFSD led to a significant increase in body www.conformaclad.com weight, caused by significantly higher

September 2007 l Petfood Industry l 59

0709PETrsh.indd 59 8/23/2007 10:34:20 AM Product News

plant floor. The 745 vane foot switch and runs with- pump feeds directly to the out proprietary software. mold plate cavity and can The system also allows portion up to 3,600 pounds for easy cleaning since the of product per hour. The live storage hoppers lift mold plates can be config- off with no fasteners to ured as 2-hole or 3-hole, remove. depending upon the diam- spout bag- Martin Vibration System eter of the portion, and can ger that and Solutions Inc. be changed and sanitized reaches 1.800.477.4634 quickly. speeds of www.shake-it.com NuTec Manufacturing up to 40 Easy to 815.722.2800 bags per maneuver www.nutecmfg.com minutes on forming machine free flowing granular ma- The NuTec 745 is an all Dual-spout terial. The bagger works hydraulic, microproces- bagger from with all open-mouth bag sor controlled, multi-outlet Premier Tech types including paper, wo- forming machine that is The PTK-2700 from ven PP, laminated PE and easily maneuverable on the Premier Tech is a dual- non-laminated PE. A bag closing system, aspiration ducts, bag kicker, integrat- ed ink jet and laser coder are all available options for the machine. Premier Tech Systems Robotic case 418.868.8324 packer/ www.premiertechsystems.com Schneider Packaging Equipment’s robotic case packer/palletizer has a footprint, depending on configuration, that can be less than 175 square feet. Using the ControLogix controller to integrate all components, cases are automatically erected, then loaded with product, sealed, labeled and pal- E-Z Auto Scoop letized in one system cell. Filling System This allows operators to The Martin E-Z Auto stack case blanks and sup- Scoop Filling System op- ply the labeler, all from erates without the need for outside the guarding en- scooping or hand filling, closures. according to the company. Schneider Packaging The Filling System meets Equipment Co. Inc. capacities of up to 750 fills 315.676.3035 per hour, operates from a www.schneiderequip.com

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0709PETprod.indd 60 8/23/2007 10:35:03 AM Seize the opportunities at Petfood Forum Asia! This is the debut of the Asian edition of Petfood Forum, the premier Petfood Forum Asia event for the petfood industry for 15 years. March 5, 2008 As part of Victam Asia 2008, Southeast Asia’s leading agrifeed 10:00 to 17:00 event, Petfood Forum Asia will be the meeting place for pet- food professionals from around the world. You will fi nd new Queen Sirikit National products and the latest innovations as you network with your Convention Center peers and industry experts. And you will learn about: • Global and Asian petfood sales trends. Bangkok, Thailand • Petfood safety and traceability. Registration includes a light • Update on nutrition. breakfast, generous buě et lunch and coě ee break. Register by January 15, • New and functional ingredients. 2008, and save more than 15%! • Advances in palatability. Early-bird registration • Hot product trends. fee (through January 15, • And more! 2008): US$225

For updates on the program, bookmark Registration fee aĞ er www.petfoodindustry.com/petfoodforum.aspx. January 15, 2008: US$275

Register at www.petfoodindustry. com/petfoodforum.aspx.

Victam Asia 2008 brings together exhibitors, conference delegates and visitors from the animal feed, aquafeed, petfood and grain pro- cessing industries. The show also features conferences presented by the Thai Department of Livestock Development and Aquafeed.com USA. For more information, visit www.victam.com.

0709PETprod.indd 61 8/23/2007 10:35:08 AM events Meeting Planner SEPTEMBER 2007

2007

➤National Annual Pet Industry Trade Show, September 16- 17, 2007, Toronto, Ontario, Canada. Contact: Pet Industry Joint Advisory Council – Canada (PIJAC), Tel: +1.613.834.2111, Fax: +1.613.834.4854, [email protected], www.pijaccanada.com.

➤GLEE/GLEE PETINDEX, September 16-18, 2007, National Exhibition Center, Birmingham, England. Contact: Adam Ash, Tel: +1.609.921.0222, [email protected].

➤SuperZoo West, September 18-20, 2007, Mandalay Bay Conven- tion Center, Las Vegas, Nevada, USA. Contact: World Wide Pet Indus- try Association, Tel: +1.800.999.7295, www.wwpia.org.

➤Sizoo, September 20-23, 2007, Barcelona, Spain. Contact: Tel: +34.93.233.2000, www.sizoo.com.

➤Short Course on Aquaculture Feed Extrusion, September 23-28, 2007, Texas A&M University, College Station, Texas, USA. Contact: Dr. Mian Riaz, Tel: +1.979.845.2774, Fax: +1.979.458.0019, [email protected], www.tamu.edu/extrusion.

➤Pet South America, September 26-28, 2007, Transamerica Expo Center, Sao Paulo, Brazil. Contact: VNU Business Media, Tel: +55.11.4613.2000, Fax: +55.11.4613.2001, [email protected], www.vnu. com.br.

➤AACC Annual Meeting, October 7-10, 2007, San Antonio Con- vention Center, San Antonio, Texas, USA. Contact: American Asso- ciation of Cereal Chemists, Tel: +1.651.454.7250, Fax: +1.651.454.0766, [email protected], www.aaccnet.org.

➤PetExpo, October 10-16, 2007, Melbourne Exhibition & Conven- tion Center, Melbourne, Australia. Contact: Pet Industry Association of Australia Ltd, Tel: +61.2.9659.5811, Fax: +61.2.9659.5822, info@piaa. net.au, www.piaa.net.au.

➤H.H. Backer Christmas Trade Show, October 12-14, 2007, Donald E. Stephens Convention Center, Rosemont (Chicago), Illinois, USA. Contact: H.H. Backer Associates Inc., Tel: +1.312.663.4040, Fax: +1.312.663.5676, [email protected], www.hhbacker.com.

➤PFI Annual Meeting, October 15-16, 2007, Omni Shoreham Ho- tel, Washington, D.C., USA. Contact: PFI, Tel: +1.202.367.1120, info@ petfoodinstitute.org, www.petfoodinstitute.org.

➤Aquafeed Euro-Asia 2007, October 23-24, 2007, Novotel Is- tanbul, Zeytinburnu, Istanbul, Turkey. Contact: Aquafeed-ID&A, Tel.: +32.0.51.31.12.74, Fax: +32.0.51.31.56.75, [email protected].

➤ For a For complete a complete list of list 2007 of 2007 events, events, visit visit PetfoodPetfood Industry Industry Online Online at www.petfoodindustry.com at www.petfoodindustry.com SendSend meeting meeting dates dates to Jenny to Jessica Kvamme Taylor at [email protected]. at [email protected]. Include Include dates,dates, location, location, contact contact name, name, address, address, phone, phone, fax, E-mail fax, E-mail and website. and website.

62 l Petfood Industry l September 2007

0709PETmeet.indd 62 8/23/2007 10:37:06 AM ➤NRA Annual Convention, October 23-27, 2007, Miami, Florida, USA. Contact: National Renderers Association Inc., Tel: MEET US IN PARIS +1.703.683.0155, Fax: +1.703.683.2626, renderers@nationalrenderers. com, www.renderers.org. FOR A MIXTURE OF ➤3rd Kemin Science of Petfood Symposium, October 24- 25, 2007, Paris, France. Contact: Silke Taris, [email protected], www.kemin.com/petfoods/symposium. SCIENTIFIC WONDERS.

➤China International Pet Show, November 15-18, 2007, Chi- nese Export Commodities Fair, Pazhou Complex, Guangzhou, China. Contact: China Great Wall International Exhibition Co. Ltd., Tel: +1.0086.10.68748621, Fax: +1.0086.10.68748993, [email protected], www.cipscom.com.

2008

➤North American Veterinary Conference (NAVC), January 19-23, 2008, Orlando, Florida, USA. Contact: NAVC, Tel: +1.352.375.5672, Fax: +1.352.375.4145, [email protected], www.tnavc. org.

➤Conference on Pet Food Ingredient Quality, January 22- 23, 2008, Georgia World Congress Center, Atlanta, Georgia. Contact: Jarrod Kersey, American Feed Industry Association, [email protected], John Starkey, Poultry Protein & Fat Council, [email protected], www.petfoodconference.com.

➤International Poultry and Feed Expo, January 23-25, 2008, Georgia World Congress Center, Atlanta, Georgia. Contact: IPE, Tel: +1.770.493.9401, www.ipe08.org.

➤13th International Industrial Trade Fair, Cereals, Mixed Feed and Veterinary, February 5-8. 2008, All-Russia Exhibition Centre, Moscow, Russia. Contact: Alexandra Zharko, Tel: +7.495.956.41.52, Fax: +7.495.730.19.32, [email protected], www.intourist.ru.

➤Global Pet Expo, February 14-16, 2008, San Diego Conven- tion Center, San Diego, California, USA. Tel: +1.203.532.0000, Fax: +1.203.532.0551, www.globalpetexpo.org.

➤India International Pet Trade Fair, February 29-March 2, 2008, National Small Industries Corporation (NSIC) Expo Complex, Okhla Industrial Estate, New Delhi, India. Contact: Mr. Binoy Sahee, Tel: 91.989.101.3797, www. iiptf.com. DISCOVERIES IN NUTRITION & PALATABILITY ➤Petfood Forum Asia, March 5, 2008, Queen Sirikit National 3rd Annual Kemin Science of Petfood Symposium Convention Center, Bangkok, Thailand. Contact: Debbie Phillips-Don- aldson, Watt Publishing Co., Fax: +1.847.390.7100, dphillips@wattnet. October 24-25, 2007, Novotel Paris Tour Eiffel net, www.petfoodindustry.com. Join us in Paris as we mix up fascinating ideas and ➤Aquafeed Horizons Asia, March 6, 2008, Queen Sirikit National innovative solutions for petfood production with Convention Center, Bangkok, Thailand. Contact: Suzi Fraser Dominy, some of the world’s top scientists. You’ll see fresh Tel: +1.808.732.7499, [email protected], www.aquafeed. possibilities for your products and stir up a new info. level of potential for your business. ➤ Victam Asia, Queen Sirikit National Convention Center, Bang- For details or to register, contact Silke Taris by calling kok, Thailand. Contact: Henk van de Bunt, Victam International, Tel: +32 14 25 97 97 or e-mail [email protected]. Special +31.33.246.4404, Fax: +31.33.246.4706, [email protected], www. 10% Early Bird Savings when you sign up by August 10. victam.com.

➤Petfood Forum, April 14-16, 2008, Hyatt Regency O’Hare Ho- tel, Chicago, Illinois, USA. Contact: Debbie Phillips-Donaldson, Watt Publishing Co., Fax: +1.847.390.7100, [email protected], www. petfoodindustry.com. WHERE SCIENCE BECOMES FRESH SOLUTIONS™

September 2007 l Petfood Industry l 63

0709PETmeet.indd 63 8/23/2007 10:37:07 AM Petfood Industry marketplace ➤ Employment ➤ Equipment

PhD Trouw Nutrition USA is a leading manufacturer of unique feed ingredients, base mixes and premixes for the agricultural and companion animal nutrition industry. The company is part of the Trouw Nutrition International Business Group of Nutreco. Trouw Nutrition International is the leading European premix and specialty feeds supplier with extending global Field Service positions. Nutreco is based in the Netherlands and Technician has operations in more than 25 countries. Due to our growth and commitment to meet our Position based in the Raleigh, NC area. objectives in the United States, we are in constant Aeroglide Corporation manufactures search for talented people who aim to work in a challenging but supportive organization and be specialized drying equipment used in part of a global network of experts - experts with an industrial, pharmaceutical, food and feed entrepreneurial drive who put the customer first and take responsibility for the further development of our industries around the world. We are looking business. An effective combination of a technical for an individual with a minimum of five background, developed commercial skills and the desire to provide customers with profitable products years experience with installing and and advice is a basic requirement. maintaining industrial equipment. Because of our growth scenario we are currently Duties include, but not limited to, electrical searching for a PhD Animal Nutritionist. Preferred candidates will be goal oriented, skilled in market re- troubleshooting, gas train and burner search and analysis, possess excellent interpersonal installation, leading teams of contractors and skills and sound judgment, and have demonstrated skills in negotiation. A PhD in animal nutrition or a maintenance personnel. PLC experience a must. related field is required. Previous experience in the pet food industry would be helpful. Please forward resume and cover letter to: For consideration, please fax, mail or e-mail your [email protected], or resume with salary history to the attention of: fax to 919-851-6029 PhD Animal Nutritionist Trouw Nutrition USA P.O. Box 219 • Highland, IL 62249 • Hammermills Fax: (618) 654-3157 [email protected] • Pellet Mills • Conditioners • Crumblers PROVEN LEADERS with the most experience and largest network in the pet food industry. From entry to • Counter Flow Coolers executive level. No employee fees. Call in confidence the nearest office toll free and let us go to work for you.

1415 W. Summit Ave, P.O. Box 910 Ponca City, OK 74602 USA Ph: 580-765-7787 • 800-569-7787 Fax: 580-762-0111 www.bliss-industries.com

➤ Equipment

64 l Petfood Industry l September 2007

0709PETclass.indd 64 8/23/2007 3:49:44 PM ➤ Equipment

EBM Manufacturing, Inc. 1014 Sherwood Rd. Norfolk, NE 68701 402-370-4949 • 877-370-4948 • Fax: 402-371-9117 www.ebmmanufacturing.com

Manufacture Quality Product with the DELTA T ON-LINE MOISTURE & WATER ACTIVITY CONTROL Best Altima Hammermill (Proven by over 300 installations) Proven, Trouble Free Performance Reduces MC variation 30+% • No calibration • Average MC increased In diffi cult grind applications. Cruise Control Startup • Inside-the-dryer MC sensor • Sell more water Mill Technology Company, Inc. Ph 409.385.6422/ Fax 6537 763-553-7416 888-799-5988 www.moisturecontrols.com [email protected] [email protected]

➤ Ingredients

3D MDB Jedwards International, Inc. 3D HDB Leading supplier of Omega-3 Oils Supplier of Bulk Specialty Oils Semi load lots to the Food, Dietary Supplement Satisfaction Guaranteed and Cosmetic Industries tel: 617-472-9300 0OTATO0ROTEINs"REWERS$RIED9EAST [email protected] fax: 617-472-9359 1-800-984-4460 www.bulknaturaloils.com www.ingredientsupply.com

September 2007 l Petfood Industry l 65

0709PETclass.indd 65 8/23/2007 3:49:46 PM Petfood Industry marketplace ➤ Ingredients

Providing a Wide Range of Solutions For All Types of Pet Food Gum Blends FunctionalGum Blends Systems FunctionalTexturants Systems SpecialtyTexturants Sweeteners Antioxidants SpecialtyEmulsifi Sweeteners ers AntioxidantsCultures EmulsifiersEnzymes DaniscoContact: fi [email protected] PetTel: Food 416-757-4126 Ingredients Tel:Fax: 416-757-4126 416-757-9243 Mobile:Fax: 416-757-9243 416-896-4487

3OYBASEDPROTEIN PRODUCTSFOR DRIED EGG PRODUCT 4HE0ET&OOD )NDUSTRY Excellent quality protein. 430¤TEXTUREDSOYPROTEIN Our Dried Egg Product #ANNEDDOGANDCATFOODAPPLICATIONS contains NO hatchery waste. !DDITIONALPRODUCTOFFERINGS Plant Approved For EU Export. &LAVOREDANALOGS SOYPROTEINISOLATES SOY Manufactured and sold by: PROTEINCONCENTRATES SOYmOURASWELLAS 470¤TEXTUREDWHEATPROTEIN VAN ELDEREN, INC. Martin, MI %ASTTH!VEs(UTCHINSON +3  Tel: (269) 672-5123     Fax: (269) 672-9000 WWWLEGACYFOODSCOM VEGETABLE LA CROSSE MILLING COMPANY ** Oats (Commercial and Organic), BLEND Barley, Corn, Oat fiber ** Unique blend of carrots, celery, beets, • Oats: Steamed, rolled, ground, crimped and parsley, lettuce, watercress and spinach race horse oats • Organic oats: groats, rolled, ground LaBudde Group Inc • Oat fi ber: conventional or organic • Barley: Pearled, cracked, rolled and ground 800-776-3610 • Corn: Steam rolled 262-375-9111 • Custom milling and pulverizing Product solutions from concept to completion Cochrane, WI 54622 * 1-800-441-5411 www.lacrossemilling.com or [email protected]

MADE IN THE USA

Cereal Byproducts Company The leader in the humanization of pet food • DRIED WHOLE EGGS Providing Organic, Natural, and Nutritious Sweeteners for the enhancement of • RICE PRODUCTS palatability and nutritional value • DRIED BREWERS YEAST • DRIED WHEY • BEET PULP MALT EXTRACT (dry or liquid) • MOLASSES (dry or liquid) • STABILIZED FLAXSEED MEAL Rice Syrup, Agave Syrup, Tapioca Syrup 55 E. Euclid Ave., Suite 410 Mt. Prospect, Illinois 60056 Tel: 800-526-0180; 201-845-4420 • Fax: 201-845-0028 PH: 847-818-1550 FAX: 847-818-1659 www.maltproducts.com • [email protected] Web Site: www.cerealbyproducts.com

66 l Petfood Industry l September 2007

0709PETclass.indd 66 8/23/2007 3:49:47 PM ➤ Ingredients

Pizzey’s Milling Angusville, MB. Canada QUALITY INGREDIENTS FOR PET NUTRITION Chicken Meal Enhance the nutritional Chicken Fat (EU Approved) Value of your feed with Chicken By Product Meal Low Ash Chicken By Product Meal (EU Approved) PIZZEY’S MILLED FLAXSEED Poultry By Product Meal Premium Quality QUALITY FRESH & FROZEN INGREDIENTS FOR PET NUTRITION Consistent Nutrient Composition Chicken Livers Cost Effective Source of OMEGA 3 Chicken Heart and Livers Chicken Heart, Liver, and Lungs Chicken Hearts 1-800-804-6433 Chicken By Products Viscera Ph. (204) 773-2575 Chicken Mechanical Debone Meat Fax (204) 773-2317 Chicken Eggs Contact: Michael Gammel Web Site: www.pizzeys.com [email protected] email: [email protected] 903.575.3924 • 972.290.8354

WE SPECIALIZE IN: EU Certifi ed Lamb Meal, Lamb MDM, Lamb Organs Import and Domestic Fishmeals Venison, , Beef & Poultry Products Enzymes for Spray Dried Brewers Yeast Dehydrated Potatoes, Potato Protein & Potato Fiber Flavors Peas, Pea Fiber and Pea Flour Tallow & Vegetable Oils Enzymes for Tomato Pomace & Organic Ingredients Processing VALUE ADDED SERVICES: Enzymes for Custom Blending & Formulations Custom Packaging & Antioxidant Applications Nutrition Just-In-Time Deliveries from International Markets Enzyme Development Corp CONTACT US: 613 649-2031 (ph) 613 649-2034 (fx) 360 W 31st, Ste 1102 [email protected] New York, NY 10001 Visit us on the web: www.EnzymeDevelopment.com WWW.WILBUR-ELLISFEED.COM [email protected] Wild Alaskan Salmon Oil Salmon Protein Hydrolysate SPECIALIZING IN: Bulk Sales - Private Label • POTATO FLAKES Veterinary Resource Group • SWEET POTATO FLOUR 1-253-581-1880 • GRAPE SEED EXTRACT email: [email protected]

LANCE LAUGEN We supply “super clean” organic and conventional 800-227-8237 whole and processed grains including: [email protected] Wheat, flax, durum, barley, oats, rye, triticale and fiber Contact Brad Hennrich at 800-243-7264 www.hesco-inc.com • www.dakotaorganicproducts.com

September 2007 l Petfood Industry l 67

0709PETclass.indd 67 8/23/2007 3:49:49 PM Petfood Industry marketplace ➤ Ingredients ➤ Testing FIBER SOLUTIONS Blue Ridge Kennel Apple 4/-!4/ USDA registered research Blueberry facility performing petfood Cranberry 0/-!#% testing since 1975. LaBudde Group Inc (IGH1UALITY Traditional and in-home panels available. 800-776-3610 ,A"UDDE'ROUP Contact: Paul Plessner 262-375-9111 telephone: 334/567-8195 Product solutions from concept to completion    Warren Analytical de Rosier, inc. Laboratory Inc. PECIALIZING IN PET FOOD We are a professional food safety and nutritional S laboratory ready to serve all of your analytical needs. INGREDIENTS MILLED FROM: Address: 650 O Street; Greeley, Co 80631 Phone: 1-800-945-6669; 970-475-0252 • corn • wheat • rice Fax: 970-351-6648 Providing purchasing, • barley • Website: www.warrenlab.com market analysis and consulting • • rye • oats services to buyers of rice John M. de Rosier 612-339-3566 and rice co-products E-Mail: [email protected] Roberto Bari 612-339-3599 John Welisch: 415-925-8500 E-Mail: [email protected] www.nationalrice.com Fax: 612-339-3568 ➤ KENNELWOOD INC. Services 4WENTY lVEYEARSOFPETFOODTESTINGFOR PALATABILITYANDNUTRITIONALADEQUACY 217 356-3539 email: [email protected]

Romer Labs, Inc. offers: • Mycotoxin Detection Test Kits: Fluorometric, ELISA, and Lateral Flow - offered in Qualitative and Quantitative Formats • Using HPLC and TLC Official Reference Methods • Laboratory Equipment Our “Total Quality Assurance & Mycotoxin Risk Management Program” is what makes us the Worldwide Leader in Providing Mycotoxin Solutions. Stephanie Tinsley, Sales Manager Romer Labs, Inc. 1301 Stylemaster Drive, Union, MO 63084 ➤ 636-583-8600 www.romerlabs.com Packaging email: [email protected]

9OUR0ARTNER)N0ACKAGING Stand-Up Pouch Machinery /VER9EARS3TRONG #ONVENIENT-IDWEST,OCATION -ULTIPLE,INES0ACKAGING#APABILITIES • Fill/Seal '-030#!)"4RAINED3TAFF 2APID4URNAROUND4IME • Form/Fill/Seal INFO TOLLPACKAGINGCOM WWWTOLLPACKCOM For all your stand-up pouch requirements #ALLTODAYFORAQUOTE 126 Avenue C Battle Creek, MI 49015-1940 (269) 962-5525 Fax: 269-962-7041 www.robertspackaging.com

68 l Petfood Industry l September 2007

0709PETclass.indd 68 8/23/2007 3:49:50 PM Ad Index Bruce Plantz, Vice President, Director of Content Company Name Page No. Company Name Page No. [email protected] 3D Corporate Solutions LLC ...... 16-17 Kemin Nutrisurance Inc ...... 28-29, 63 www.3dcorpsol.com www.kemin.com EDITORIAL STAFF Debbie Phillips-Donaldson, Editor-in-Chief ADF-Amer Dehydrated Foods ...... 5 Lonza Group ...... 12 [email protected] www.adf.com Martek Corporation ...... 31 Tim Phillips, DVM, Editor AFB International ...... 36-37 www.martek.com [email protected] www.afbinternational.com NutraCea ...... 7 Jessica Taylor Bond, Associate Editor Ameri-Pac Inc ...... 3, 38, 39, 48 www.nutracea.com [email protected] www.ameri-pac.com Orafti Animal Nutrition ...... 71 Candi Teachman, Art Director Andritz Sprout A/S ...... 41 www.orafti.com www.andritz.com/ft/ Pactiv Corp ...... 26 EDITORIAL & SALES OFFICE BHJ A S ...... 56 www.pactiv.com PETFOOD INDUSTRY, 303 N. Main St., Ste. 500, www.bhj.dk Rockford, Illinois 61101-1018 USA. Tel: +1.815.734.4171, Pappas Inc ...... 45 Fax: 1.815.734.5649 (Editorial), 1.815.734.5663 (Sales). Bill Barr & Co ...... 49 www.pappasinc.com www.billbarr.com Peel Plastic Products Ltd...... 9, 11 USA ADVERTISING SALES Brandenburch BV ...... 48 Steve Akins, Publisher www.brandenburch.com Pet Food Institute ...... 62 www.petfoodinstitute.org [email protected] Cargill Sweetners N Amer ...... 44 The Peterson Co ...... 10 Jim Francis, Sales Manager Conforma Clad Inc...... 59 [email protected] www.conformaclad.com www.thepetersoncompany.com Poet Nutrition ...... 23 Ginny Stadel, Sales Associate Coperion Werner & Pfl eiderer ...... 25 [email protected] www.coperion.com www.dakotagoldmarketing.com Eurofi ns US ...... 27 Premier Tech Systems ...... 42 EUROPE ADVERTISING SALES www.premiertechsystems.com Extru-Tech Inc ...... 27 Tineke van Spanje, European Regional Sales Manager www.extru-techinc.com SPF North America ...... 2, 50-51 [email protected] www.spf-diana.com Food Safety Net Services Ltd ...... 46 Tel: +31.495.526155, Fax: +31.495.525126 www.food-safetynet.com Summit Ridge Farms ...... 53, 55, 57 Sunny Li (CHINA only) The Scoular Company ...... 32 [email protected] Geelen Counterfl ow BV ...... 72 Tel: +86.21.64474625 www.geelencounterfl ow.com www.industrialfoodingredients.com GTC Nutrition ...... 43 Trouw Nutrition USA LLC ...... 13 PUBLISHING SERVICES www.gtcnutrition.com www.trouw-nutritionusa.com James Wessel, Circulation Director Hood Packaging Co ...... 58 VICAM ...... 22 For subscriptions, address changes, past copies— www.hoodpackaging.com www.vicam.com [email protected] Intl Ingredient Corp ...... 60 Robert Portillo, Production Manager www.iicag.com For advertising material, deadlines and processing— [email protected]

ADMINISTRATIVE STAFF Petfood Industry marketplace Leslie A. Watt, Chairman Emeritus James W. Watt, Chairman Gregory A. Watt, President/CEO ➤ Used Equipment Tim Smith, COO, VP Finance, Corp. Secretary/Treasurer Joyce Neth, VP/Director of Insight, Research WE BUY AND SELL USED FEED AND GRAIN EQUIPMENT and Development • Pellet Mills • Coolers • Dryers • Roller Mills • Flakers • Cleaners • Sewing Lines • Mixers For Sale SUBSCRIPTION INQUIRIES/ • Legs • Dust Filters • Air Pumps • Complete Feed Mills • All replacement parts for Instapro extruders 6TFEQFMMFUNJMMT IBNNFSNJMMT CHANGE OF ADDRESS • New Conex extruders & replacement parts for NJYFST FYUSVEFSTBOEESZFST Contact the Circulation Department at 303 N. Main St., Ste. Instapro Model 2000 & 2500 rebuilt extruders. 500, Rockford, Illinois 61101-1018 USA. Tel: +1.815.734.4171; LARGE INVENTORY IN STOCK 1ZSBNJE1SPDFTTJOH&RVJQNFOU--$ Fax: +1.815.734.7021; E-mail: [email protected]. 4UJMXFMM ,4 Subscription print edition prices: USA $84.00/yr, Canada 1IPOFt'BY $102.00/yr, Outside USA & Canada via Airmail $144.00/yr; 1400 S. Spencer Rd., Newton, KS 67114 FNBJMXFOUXPS!NTODPN $14.00 per copy unless marked. Digital edition sent by email: Ph: 316-283-9602 • Fax: 316-283-9584 E-mail: [email protected] $36.00/yr. Prices in US dollars. Business or occupation Web: www.continentalagra.com information must accompany each subscription order. For change of address, contact the circulation department listed above and give BOTH old and new address. Nestlé Purina PetCare Photocopy Permission: Permission is granted by the FOR SALE copyright owner, Watt Publishing Co., provided the • COMPLETE LINE for 16 to appropriate fee is paid directly to Copyright Clearance 32 oz , 120 to 200 cpm Center, Inc., 222 Rosewood Drive, Danvers, MA 01923 USA, tel +1.978.750.8400, fax +1.978.750.4470. • WIZCAM Model E25 #214 Can End Bulk Reprints: Contact FosteReprints, +1.866.879.9144 or Inspection System www.fostereprints.com. • PRC 25 Station Weight Control © Copyright 2007, Watt for 307 (5.5 oz) Cans Publishing Co. All Visit our website to view entire inventory - or contact: rights reserved. Nestlé Purina PetCare, Investment Recovery Group 5100 Columbia Ave., St. Louis, MO 63139 314/982-5115 or FAX 314/982-5159 e-mail: [email protected] website: www.investmentrecovery.com

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0709PETclass.indd 69 8/23/2007 3:29:25 PM comments Something to Chew On BY DEBBIE PHILLIPS-DONALDSON Petfood catching up to human food?

rends in the pet- food market don’t The two markets share just follow human food trends, they a common cause forged often“T do so at accelerated rates,” says by contamination crises David Lummis, senior pet market ana- lyst for Packaged Facts, in his article and negative PR. “Selling safety” (p. 24). As consum- ers increasingly humanize their pets, — Debbie Phillips-Donaldson they’re looking for products to help them feed their furry charges similarly discussion in particular, “petfood” everything goes to a lab, nothing to how they feed themselves. could have easily been substituted ends up on a plate.” At the end of July I attended whenever the word “food” was used, ➤ “What has been learned from the FoodSmarts, the 2007 annual meeting and it would have sounded eerily simi- outbreaks? To dig deeper into the of the Institute of Food Technologists lar to the panel discussion on trace- supply chain. It is no longer enough (www.ift.org). This is one of the key ability during Petfood Forum 2007 in for companies to go back to just one events in the US for the human food April or our July webinar on petfood source, they may need to go back to industry; this year’s edition attracted safety. (Visit www.petfoodindustry. the source’s source. Industry can- more than 23,000 attendees and exhib- com/viewwebinar.aspx?id=13598 to not be complacent and simply trust its from more than 1,000 companies. access the free webinar archive.) their suppliers to do the necessary Many of those companies have divi- Take these excerpts from the Food- quality assurance. Companies are sions operating in the petfood industry, Smarts discussion on the IFT website: ultimately responsible for the safe- and those that don’t easily could, be- ➤ “Though driven by recent prob- ty of their products.” cause their products and services could lems with Chinese ingredients, ➤ There’s an “opportunity for trade readily be adapted to petfood. Think this is not a problem with China association and select supplier pro- functional ingredients, nutraceuticals, alone but stems from working in grams to enhance supplier cred- innovative packaging and testing solu- an increasingly complex global en- ibility and … education.” tions, to name a few. vironment.” ➤ “Global sourcing is a must … con- Common cause Eerie similarities sumers know no seasonality, mak- It seems our industry may be catch- In the same vein, the FoodSmarts ing sourcing ingredients from all ing up to and converging with the hu- conference followed right along the over the world a necessity.” man food industry faster than anyone story lines coming out of our industry: ➤ “With the opportunity of great has expected. After all, the two mar- ➤ David Acheson, assistant commis- growth in certain markets comes kets share a common cause forged by sioner for food protection at the US great risk, and the challenge is contamination crises and negative PR: Food and Drug Administration, managing that risk. More attention There’s a prevailing desire among pro- talking about food safety; should be paid to the supplier re- fessionals in both industries to make ➤ A panel of experts discussing in- lationship, including the technical, safe, healthy products. Perhaps, work- gredient safety in a global market; cultural and language aspects.” ing together, we can achieve that goal. ➤ Recalls giving a boost to organic ➤ “Many consumers wonder why foods; more inspections won’t simply ➤ The growing role of sustainability solve the problem. But, you can’t Phillips-Donaldson is editor-in-chief in manufacturing and business. inspect everything; limited re- of Petfood Industry magazine. E- With the global ingredient safety sources mitigate against this. If mail her at [email protected].

70 l Petfood Industry l September 2007

0709PETchief.indd 70 8/23/2007 10:37:51 AM BENEOTM HEALTHY PETS, HAPPY OWNERS Visit our website www.orafti.com

People have always had an important responsibility to care for the health of not only themselves, but also for their pets. Wholesome nutrition plays a significant role in leading to healthier living for both. Information regarding human nutrition continues to grow, and not surprisingly, scientific knowledge relating to pet nutrition is increasing as well. ORAFTI’s BENEOTM inulin and oligofructose, all-natural prebiotic fiber extracted from chicory roots, are beneficial ingredients for petfood geared towards each life stage – from newborn, to mid-age, to senior.

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Call Piotr Janowicz, our companion animal manager, at +32 16 801 486 or send an e-mail to [email protected] for an appointment with one of our sales managers in your region. ORAFTI Animal Nutrition, your partner in product innovation.

ORAFTI Animal Nutrition Aandorenstraat 1 - B-3300 Tienen - Belgium Phone: +32 (0)16 801 301 – Fax: +32 (0)16 801 308 E-mail: [email protected]

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