Press Releases from Cannes about winners http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1

Mobile 1,259 Cyber 2,886 Innovation 381 Creative Data 715 Media 2,984 Promo & Activation 3,458 Direct 3,097 Digital Craft 1,148 Design 2,856 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA Outdoor 5,367 PR 2,225 1 INNOVATION 5 GOLD Creative Effectiveness 109 8 SILVER Product Design 540 5 BRONZE Print & Publishing 3,777 Radio 1,410

Total submission across all categories: 32,212 LION SILVER LION Innovation: Creative Innovation Direct: Use of New Technology Press Releases from Cannes Lions about winners: http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1GOLD LION SILVER LION Creative Data: Data Visualization Direct: Experience Design

GOLD LION Mobile 1,259 SILVER LION Cyber: Live Digital Cyber 2,886 Entertainment: Innovation in Brand Experience Innovation 381 GOLD LION Creative Data 715 SILVER LION Design: Digital Installations & Events Media 2,984 Design: Live Events GOLD LION Promo & Activation 3,458 BRONZE LION Promo & Activation: Corporate Image Direct 3,097 Digital Craft: Virtual Reality Digital Craft 1,148 GOLD LION Design 2,856 BRONZE LION FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA Promo & Activation: Use of Exhibitions & Installations Outdoor 5,367 Digital Craft: Innovative Use of Technology PR 2,225 SILVER LION 1 INNOVATION BRONZE LION Outdoor: Ambient Experiential & Immersive Digital 5 GOLD Digital Craft: Technological Achievement in Digital Craft Creative Effectiveness 109 8 SILVER SILVER LION Product Design 540 BRONZE LION 5 BRONZE Outdoor: Use of Ambient Outdoor Print & Publishing 3,777 Media: Use of Stunts SILVER LION Radio 1,410 BRONZE LION Promo & Activation: Use of New Technology PR: Use of New Technology

SILVER LION Total submissions across all categories: 32,212 SHORTLIST TITANIUM Cyber: Spatial Tech Winners (Creative Data Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Creative Data Enhancement) A01/019 00343 THE EMOTIONAL MELBOURNE THE MELBOURNE McCANN MELBOURNE AUSTRALIA Bronze Lion TRAILER INTERNATIONAL INTERNATIONAL FILM FESTIVAL FILM FESTIVAL A01/021 00409 MUSEUM OF SC JOHNSON GLADE OGILVY & MATHER USA Bronze Lion FEELINGS Chicago A01/035 00483 VACATION TENNESSEE TOURISM VML Kansas City USA Silver Lion MATCHMAKER DEPARTMENT OF TOURISM DEVELOPMENT A01/039 00395 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS A01/043 00487 GASCALE MABE DOMESTIC GAS MARURI GREY Guayaquil ECUADOR Gold Lion SCALE A01/060 00192 OPEN ROAD TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion PROJECT

A02 (Data-Driven Targeting) A02/017 00392 SEARCH REFUGEES NPO )&%=h5,&+ SWITZERLAND Bronze Lion RACISM. FIND WELCOME TRUTH. A02/024 00140 THE 'ITALIAN' MASERATI MASERATI GHIBLI GEOMETRY GLOBAL GERMANY Silver Lion ART OF GERMANY Duesseldorf PERSUASION A02/041 00600 HINTS DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED Silver Lion WORLD KINGDOM A02/043 00296 FEMALE DEFENCE FORCES FEMALE ROTHCO Dublin IRELAND Silver Lion RECRUITMENT RECRUITMENT A02/096 10886 THE IMPOSSIBLE SNCF SNCF ENGINEER TBWA\PARIS FRANCE Silver Lion GAME CHALLENGE

A03 (Creative Data Client Strategy) A03/013 00193 OPEN ROAD TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Silver Lion PROJECT

1 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 3 of 158 Winners (Creative Data Lions)

A04 (Data Storytelling) A04/018 00344 THE EMOTIONAL MELBOURNE THE MELBOURNE McCANN MELBOURNE AUSTRALIA Gold Lion TRAILER INTERNATIONAL INTERNATIONAL FILM FESTIVAL FILM FESTIVAL A04/034 00396 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS A04/035 00577 BITTERSWEET PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Silver Lion PIES ROMANIA Bucharest A04/045 00182 LIVING BRAKE NZ ROAD SAFETY Y&R NZ Auckland NEW ZEALAND Bronze Lion MEMORIES A04/046 00221 NRG SOLAR NRG ENERGY DROGA5 New York USA Bronze Lion FORECAST

A05 (Data Visualisation) A05/004 00138 PLAYDOWJONES J&T BANK INVESTMENTS WIKTOR LEO BURNETT SLOVAK Bronze Lion Bratislava REPUBLIC A05/007 00345 THE EMOTIONAL MELBOURNE THE MELBOURNE McCANN MELBOURNE AUSTRALIA Silver Lion TRAILER INTERNATIONAL INTERNATIONAL FILM FESTIVAL FILM FESTIVAL A05/024 00465 THE END OF UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion SOCIETY SIMULATOR A05/025 00397 THE NEXT ING ING J. WALTER THOMPSON THE Bronze Lion REMBRANDT AMSTERDAM NETHERLANDS A05/027 00523 LIVE LOGO INEC: NATIONAL INNOVATIVE LOGO MARURI GREY Guayaquil ECUADOR Gold Lion STATISTICS DESIGN WITH LIVE INSTITUTE DATA A05/044 00640 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Gold Lion TO MARS BEYOND

A06 (Data-Technology Models / Tools / Platforms) A06/017 00423 FOCUSMOTION FOCUSMOTION FOCUSMOTION R/GA New York USA Bronze Lion

A06/024 00569 EMERGENCY SEKRON SECURITY SEKRON DIGITAL *5(<%5$=,/6mR3DXOR BRAZIL Bronze Lion PIN CODE SYSTEMS PROTECTION A06/039 00115 THE TRAIN 672&.+2/067c* STOCKHOLM'S .b51+86(76WRFNKROP SWEDEN Bronze Lion BRAIN PROJECT COMMUTER TRAIN SERVICE A06/046 00568 WIFIALARM WIFIALARM WIFIALARM *5(<%5$=,/6mR3DXOR BRAZIL Bronze Lion

2 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 4 of 158 Winners (Creative Data Lions)

A07 (Use of Real-time Data ) A07/059 00264 THE COLDER IT MARK'S SOFTGOODS 728&+e0RQWUpDO CANADA Bronze Lion GETS... A07/084 00583 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Silver Lion AUSTRALIA BRAINBAND A07/088 00482 THE THE SALVATION DONATIONS WMcCANN Rio De Janeiro BRAZIL Bronze Lion THERMOMETER ARMY THAT GETS COLD A07/098 00573 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion

A07/111 00234 THE SECOND TELETICA, INAMU, DOMESTIC J. WALTER THOMPSON COSTA RICA Gold Lion SCOREBOARD FEDEFUTBOL VIOLENCE &267$5,&$6DQ-RVp

A09 (Social Data ) A09/008 00112 BIGGER ISSUES LYNX, UNILEVER & LYNX & CAMPAIGN TMW UNLIMITED London UNITED Silver Lion CAMPAIGN AGAINST LIVING KINGDOM AGAINST LIVING MISERABLY MISERABLY A09/041 00580 MIRRORS OF NGO CRIOLA NGO :+$866mR3DXOR BRAZIL Bronze Lion RACISM A09/046 00599 UNTYPIC VUELING - LING XXXXXX THE CYRANOS//McCANN SPAIN Bronze Lion Barcelona A09/052 00235 THE SECOND TELETICA, INAMU, DOMESTIC J. WALTER THOMPSON COSTA RICA Bronze Lion SCOREBOARD FEDEFUTBOL VIOLENCE &267$5,&$6DQ-RVp

A10 (Creative Data Collection & Research) A10/003 00295 HASHTAGS FOR PERUVIAN RED VOLUNTARY McCANN LIMA PERU Silver Lion LIFE. CROSS BLOOD DONORS A10/011 00399 THE NEXT ING ING J. WALTER THOMPSON THE Grand Prix REMBRANDT AMSTERDAM NETHERLANDS A10/019 00195 OPEN ROAD TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion PROJECT

3 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 5 of 158 Winners (Creative Data Lions)

A11 (Data Integration ) A11/018 00336 ZYRTEC MCNEIL OTC ORAL J. WALTER THOMPSON USA Bronze Lion 'ALLERGY CONSUMER MEDICINE New York IMPACT' HEALTHCARE

Total Entries: 40

4 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 6 of 158 Winners (Creative Effectiveness Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Creative Effectiveness) A01/007 00058 MONTY'S JOHN LEWIS RETAIL ADAM&EVEDDB London UNITED Grand Prix CHRISTMAS KINGDOM A01/010 00006 INFREQUENT TIGERAIR TRAVEL/TOURISM McCANN MELBOURNE AUSTRALIA Silver Lion FLYERS A01/021 00083 THE WORLD'S AMERICAN AMERICAN MULLENLOWE Boston USA Bronze Lion TOUGHEST JOB GREETINGS GREETINGS A01/026 00031 SMELLCOME TO OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY USA Gold Lion MANHOOD Portland A01/031 00070 RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY GERMANY Silver Lion Frankfurt A01/033 00040 MACITBETTER McDONALD'S BIG MAC DDB Sydney AUSTRALIA Bronze Lion

A01/035 00016 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Silver Lion I WILL WHAT I WANT A01/050 00038 #MYFAMILYCAN SPC ARDMONA SPC PACKAGED LEO BURNETT AUSTRALIA Bronze Lion FRUITS & MELBOURNE VEGETABLES A01/051 00069 RAISING THE ECONOMIST NEWSPAPER PROXIMITY LONDON UNITED Gold Lion EYEBROWS AND KINGDOM SUBSCRIPTIONS A01/057 00065 MADDEN NFL 15 EA SPORTS MADDEN NFL 15 HEAT San Francisco USA Bronze Lion

A01/071 00074 ARIEL - SHARE PROCTER & ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion THE LOAD GAMBLE INDIA A01/084 00095 VF FAKKA VODAFONE EGYPT COMMUNICATION J. WALTER THOMPSON EGYPT Bronze Lion CAIRO A01/103 00094 CHRISTMAS IF SAINSBURY'S SUPERMARKET AMVBBDO London UNITED Silver Lion FOR SHARING - KINGDOM 1914: A CHRISTMAS TRUCE

Total Entries: 13

1 of 1 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 7 of 158 Winners (Cyber Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food & Drinks ) A01/025 01677 SIZZL OSCAR MAYER OSCAR MAYER 360i New York USA Bronze Lion BACON A01/033 01314 GIVE EXTRA, WRIGLEY, A EXTRA GUM ENERGY BBDO Chicago USA Bronze Lion GET EXTRA SUBSIDIARY OF MARSORPORATED

A02 (Fast Moving Consumer Goods ) A02/008 01129 THE FIRST EVER SHERWIN KRYLON DEUTSCH New York USA Bronze Lion PINTEREST WILLIAMS YARD SALE

A03 (Durable Consumer Goods) A03/010 02795 MAGIC WORDS - HP HP $/0$3%%'26mR3DXOR BRAZIL Bronze Lion THE UNWRITTEN STORIES

A04 (Cars & Automotive Products & Services) A04/005 00560 SLIDE AMAZING LEXUS LEXUS CHI & PARTNERS London UNITED Gold Lion IN MOTION INTERNATIONAL KINGDOM

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) A05/005 00677 #OPTOUTSIDE REI REI VENABLES BELL & USA Gold Lion PARTNERS San Francisco A05/026 01641 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Gold Lion MEXICO Mexico City

A06 (Travel, Transport & Leisure) A06/015 02420 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Gold Lion NUMBER ASSOCIATION A06/029 02961 HOLIDAYS ON TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion DEMAND

1 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 8 of 158 Winners (Cyber Lions)

A07 (Media & Publications) A07/001 00375 MTV VMA MTV 2015 MTV VIDEO MTV New York USA Silver Lion GREEN- MUSIC AWARDS SCREENS A07/005 00984 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA Bronze Lion CARDS - FU 2016

A08 (Financial Products & Services) A08/003 00341 MEET HALFWAY PAYPAL FINANCIAL CP+B Boulder USA Bronze Lion SERVICE A08/009 01151 CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI NEW ZEALAND Gold Lion Auckland A08/017 02023 THE NEXT ING ING J. WALTER THOMPSON THE Grand Prix REMBRANDT AMSTERDAM NETHERLANDS A08/030 03025 KIDSBOOK ITAU BANK INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL Bronze Lion COLLECTION

A09 (Business Products & Services) A09/001 00352 STABILO - "TRUE STABILO PLUG-IN JUNG von MATT Hamburg GERMANY Silver Lion COLOURS" INTERNATIONAL

A10 (Commercial Public Services) A10/004 01172 PIGEON AIR PLUME LABS PIGEON AIR DIGITASLBi London UNITED Bronze Lion PATROL PATROL KINGDOM A10/011 01252 "THE MOST NORTON BY NORTON GREY SAN FRANCISCO USA Gold Lion DANGEROUS SYMANTEC TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

A11 (Corporate Image ) A11/006 00570 GE PODCAST GE GE BBDO New York USA Gold Lion THEATRE PRESENTS THE MESSAGE A11/012 02104 EYE AM UNIQUE LENSCRAFTERS LENSCRAFTERS MARCEL Paris FRANCE Bronze Lion

2 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 9 of 158 Winners (Cyber Lions)

A11/017 02024 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS A11/021 02069 MAKE WHAT'S MICROSOFT TECHNOLOGY M:UNITED//McCANN New USA Silver Lion NEXT York A11/022 02563 RE:SHAKESPEA SAMSUNG THE CHEIL UK London UNITED Bronze Lion RE ELECTRONICS, THE RE:SHAKESPEARE KINGDOM ROYAL APP SHAKESPEARE COMPANY

A12 (Public Health & Safety, Public Sector & Awareness Messages) A12/016 02668 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Gold Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

B01 (Website) B01/008 01284 PRINTED BY PRINTED BY PRINTED BY LEO BURNETT TORONTO CANADA Bronze Lion SOMERSET SOMERSET SOMERSET

B02 (Microsite) B02/010 00121 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion

B02/047 02208 BOB DYLAN: LEGACY BOB DYLAN THE HAVAS WORLDWIDE NEW USA Bronze Lion STUDIO A RECORDINGS / CUTTING EDGE YORK REVISITED SONY MUSIC ALBUM B02/106 02350 BECAUSE BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion RECOLLECTION

B03 (Web Service / Apps) B03/033 01279 CHOOSE YOUR GOOGLE GOOGLE 72ANDSUNNY Playa Vista USA Silver Lion SIDE B03/061 02770 EMERGENCY SEKRON SECURITY SEKRON DIGITAL *5(<%5$=,/6mR3DXOR BRAZIL Silver Lion PIN CODE SYSTEMS PROTECTION

3 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 10 of 158 Winners (Cyber Lions)

C02 (Innovative Online Ad Solution ) C02/014 02004 FAST FORWARD, GEICO INSURANCE THE MARTIN AGENCY USA Silver Lion HIKE Richmond Campaign C02/015 02005 FAST FORWARD, GEICO INSURANCE THE MARTIN AGENCY USA Silver Lion FOREST Richmond Campaign C02/016 02003 FAST FORWARD, GEICO INSURANCE THE MARTIN AGENCY USA Silver Lion LAKE Richmond Campaign C02/035 02006 FAST FORWARD, GEICO INSURANCE THE MARTIN AGENCY USA Silver Lion GOING UP Richmond Campaign C02/057 02321 AMNESTY AMNESTY WORLD DAY COLENSO BBDO Auckland NEW ZEALAND Bronze Lion INTERNATIONAL INTERNATIONAL AGAINST CYBER UNBLOCKER CENSORSHIP

C03 (Native Advertising) C03/007 00573 THE SUPER GATORADE GATORADE VML Kansas City USA Silver Lion BOWL DUNK

D01 (Social Video) D01/053 00056 LOOK WHO'S VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS SWEDEN Bronze Lion DRIVING Gothenburg D01/060 00326 THE VOICE OF 12e 12e MARCEL Paris FRANCE Bronze Lion NATURE D01/152 01339 IMAGINE THE MATTEL BARBIE BBDO SAN FRANCISCO USA Silver Lion POSSIBILITIES D01/248 01243 NATIVE MOBILE KING RECORDS LYRICAL SCHOOL TBWA\HAKUHODO Tokyo JAPAN Bronze Lion MUSIC VIDEO D01/331 02644 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS

D02 (Interactive Video) D02/029 00351 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA Gold Lion '$/Ë PARTNERS San Francisco D02/050 01346 OUT THERE CANADA GOOSE OUTDOOR CAA MARKETING LOS USA Bronze Lion APPAREL ANGELES

D03 (Webisodes / Series) D03/044 01249 MALAK AND THE UNICEF HUMANITARIAN 180LA Santa Monica USA Gold Lion BOAT AID Campaign

4 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 11 of 158 Winners (Cyber Lions)

D03/045 01250 IVINE AND UNICEF HUMANITARIAN 180LA Santa Monica USA Gold Lion PILLOW AID Campaign D03/046 01251 MUSTAFA GOES UNICEF HUMANITARIAN 180LA Santa Monica USA Gold Lion FOR A WALK AID Campaign

D04 (Other Video) D04/071 02807 VOICES OF LIFE SAMSUNG MOBILE APP & LEO BURNETT CHICAGO USA Silver Lion CONSUMER SPEAKER SYSTEM ELECTRONICS

E01 (Web ) E01/007 01280 LIGHTSABER GOOGLE, DISNEY, GOOGLE CHROME 72ANDSUNNY Playa Vista USA Bronze Lion ESCAPE: A INDUSTRIAL LIGHT CHROME & MAGIC, LUCAS EXPERIMENT FILM

E03 (Live Digital ) E03/007 01994 HCD RINK BINGO HOCKEY CLUB HCD )&%=h5,&+ SWITZERLAND Silver Lion DAVOS MERCHANDISE E03/012 02658 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Gold Lion TO MARS BEYOND

F01 (Social Business) F01/011 00763 SMART SOCIAL DAIMLER AG, SMART FORTWO, BBDO GROUP GERMANY GERMANY Bronze Lion LEASING SMART MM SMART FORFOUR Berlin F01/056 02919 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA Bronze Lion

F02 (Social Purpose) F02/004 00468 MISSING TYPE NHS BLOOD AND NATIONAL BLOOD ENGINE London UNITED Bronze Lion TRANSPLANT WEEK KINGDOM F02/048 00348 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & USA Gold Lion PARTNERS San Francisco

5 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 12 of 158 Winners (Cyber Lions)

F02/071 02669 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Silver Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. F02/088 02241 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL Bronze Lion BARS %5$=,/6mR3DXOR F02/089 02234 DADS#SHARETH PROCTER & ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion ELOAD (CASE GAMBLE INDIA STUDY) F02/095 01203 HELLO NZ TRANSPORT ROAD SAFETY CLEMENGER BBDO NEW ZEALAND Gold Lion AGENCY F02/116 02692 GHOST VOTE STATES UNITED TO PROMOTING GREY NEW YORK USA Bronze Lion PREVENT GUN SMART GUN LAWS VIOLENCE F02/148 02619 ADAPTOYS CHRISTOPHER & ADAPTOYS 360i New York USA Silver Lion DANA REEVE FOUNDATION F02/161 02640 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS F02/172 01647 UNACCEPTABLE THE HUNTING THE HUNTING GOODBY SILVERSTEIN & USA Bronze Lion ACCEPTANCE GROUND GROUND PARTNERS San Francisco LETTERS

F03 (Response / Real-time Activity ) F03/007 00188 DONATE THE ZDK - EXIT GRABARZ & PARTNER GERMANY Bronze Lion HATE - THE GESELLSCHAFT DEUTSCHLAND Hamburg INVOLUNTARY DEMOKRATISCHE ONLINE KULTUR GGMBH DONATION F03/045 00283 MR. ROBOT NBCUNIVERSAL MR. ROBOT ISL Washington USA Bronze Lion DEBT DELETION F03/062 01596 STARDUST FOR STUDIO BRUSSEL STARDUST FOR DDB BRUSSELS BELGIUM Silver Lion BOWIE BOWIE F03/084 02196 #LIVEINTHEMOVI AIRBNB AIRBNB TBWA\CHIAT\DAY Los USA Bronze Lion ES Angeles

6 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 13 of 158 Winners (Cyber Lions)

F04 (Co-Creation & User Generated Content ) F04/009 00376 MTV VMA MTV 2015 MTV VIDEO MTV New York USA Gold Lion GREEN- MUSIC AWARDS SCREENS F04/013 00245 THE HOUSE OF HEMNET COMMERCIAL PRIME Stockholm SWEDEN Silver Lion CLICKS RESIDENCE F04/024 00875 THE SUPER GATORADE GATORADE VML Kansas City USA Gold Lion BOWL DUNK F04/040 02144 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion OUTTA F04/070 02242 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL Silver Lion BARS %5$=,/6mR3DXOR F04/109 02483 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

F05 (Influencer / Talent ) F05/010 00257 SWITCHEROO MARS CHOCOLATE SNICKERS BBDO New York USA Bronze Lion NORTH AMERICA F05/062 01296 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion

F05/064 01776 THE SHELTER AD COUNCIL, THE SHELTER PET J. WALTER THOMPSON USA Silver Lion PET PROJECT MADDIE'S FUND, PROJECT New York THE HUMANE SOCIETY OF THE UNITED STATES

F06 (Innovative Use of Social or Community) F06/067 03011 TRUTH 89 FM 89 FM ''%%5$6,/6mR3DXOR BRAZIL Bronze Lion DETECTOR F06/115 02848 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Silver Lion QUEST TELEKOM TELEKOM London KINGDOM

F07 (Content Placement ) F07/009 01544 VERIZON IN VERIZON CONSUMER WIEDEN+KENNEDY USA Gold Lion MINECRAFT ELECTRONICS Portland F07/029 01400 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT

7 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 14 of 158 Winners (Cyber Lions)

F08 (Community Building / Management ) F08/053 01298 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion

F08/059 02479 SOCIAL LOWE'S LOWE'S BBDO New York USA Bronze Lion INNOVATION CAMPAIGN

F09 (Use of Social Data & Insight) F09/038 02806 MIRRORS OF NGO CRIOLA NGO :+$866mR3DXOR BRAZIL Silver Lion RACISM F09/052 03065 SPOTIFY SPOTIFY SINGLES (FOUND RAZORFISH New York USA Silver Lion SINGLES THEM FIRST, TASTE REWIND, MIXTUP, ...)

F10 (Apps / Tools) F10/007 02491 YOU'RE MINUS 18 LGBT YOUTH GPY&R Melbourne AUSTRALIA Silver Lion ACCEPTED SUPPORT

F11 (Social Currency & Commerce) F11/004 00765 SMART SOCIAL DAIMLER AG, SMART FORTWO, BBDO GROUP GERMANY GERMANY Bronze Lion LEASING SMART MM SMART FORFOUR Berlin

G01 (Tangible Tech ) G01/005 00133 F21 THREAD FOREVER 21 FOREVER 21 BREAKFAST New York USA Silver Lion SCREEN G01/010 00711 GIGA SELFIE TOURISM SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Gold Lion AUSTRALIA G01/017 03013 PINLIST TOK&STOK FURNITURE ''%%5$6,/6mR3DXOR BRAZIL Bronze Lion STORE G01/031 02447 PUMA BEATBOT PUMA ATHLETIC WEAR J. WALTER THOMPSON USA Silver Lion New York

G02 (Spatial Tech ) G02/033 02659 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Silver Lion TO MARS BEYOND

8 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 15 of 158 Winners (Cyber Lions)

G02/040 02078 TRIBECA FILM TRIBECA FILM FILM FESTIVAL J. WALTER THOMPSON USA Bronze Lion FESTIVAL FESTIVAL New York REACTOR

G03 (Digital Billboard) G03/007 01680 PHOTO COACH CANON CANON LENSES 360i New York USA Silver Lion

H01 (Integrated Multi-Platform Campaign (Online & Offline)) H01/003 00503 BALLANTINE'S PERNOD RICARD BALLANTINE'S HAVAS WORLDWIDE UNITED Bronze Lion SPACE GLASS London KINGDOM H01/058 02585 SQUADVERTISE MICROSOFT XBOX / HALO McCANN LONDON UNITED Silver Lion R KINGDOM H01/069 02797 MAGIC WORDS - HP HP $/0$3%%'26mR3DXOR BRAZIL Gold Lion THE UNWRITTEN STORIES H01/072 01895 JUSTINO /27(5Ë$6< CHRISTMAS LEO BURNETT Madrid SPAIN Grand Prix APUESTAS DEL LOTTERY ESTADO

Total Entries: 96

9 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 16 of 158 Winners (Design Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Creation of a new Brand Identity: Consumer / Corporate) A01/001 00419 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Bronze Lion

A01/022 01595 20/80 20/80 CATERING LANDOR Paris FRANCE Silver Lion

A02 (Creation of a new Brand Identity: Non-profit) A02/005 00265 EDUCATE HM GOVERNMENT EDUCATE BREAKTHROUGH London UNITED Bronze Lion AGAINST HATE AGAINST HATE KINGDOM

A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate) A03/022 01713 MULLENLOWE MULLENLOWE MULLENLOWE MULLENLOWE Boston USA Bronze Lion GROUP GROUP GROUP REBRAND A03/051 00982 ITV2 IDENTS ITV ITV2 ITV CREATIVE London UNITED Bronze Lion KINGDOM A03/057 01692 SHIFTING SYDNEY OPERA SCULPTURAL INTERBRAND AUSTRALIA AUSTRALIA Bronze Lion PERSPECTIVES HOUSE TYPOGRAPHY Sydney

B01 (Posters) B01/011 00162 OPEN UP YOUR MUSASHINO ART OPEN CAMPUS HAKUHODO Tokyo JAPAN Bronze Lion IMAGINATION UNIVERSITY B01/098 00934 THE REFUGEE REFUGEES NPO OGILVY & MATHER JAPAN JAPAN Bronze Lion COLLECTION INTERNATIONAL Tokyo JAPAN B01/103 00884 SURGEON KURASHIKI RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion TRYOUTS CENTRAL HOSPITAL B01/125 01712 I AM MUSLIM PASSOP TBA VML Cape Town SOUTH AFRICA Bronze Lion

B01/190 02630 MAPS VOLKSWAGEN DO TOAUREG WITH 4- $/0$3%%'26mR3DXOR BRAZIL Bronze Lion BRASIL ZONE TEMPERATURE CONTROL B01/213 00592 PLEATS PLEASE ISSEY MIYAKE PLEATS PLEASE TAKU SATOH DESIGN JAPAN Silver Lion ISSEY MIYAKE ISSEY MIYAKE OFFICE Tokyo ANIMALS POSTER SERIES

1 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 17 of 158 Winners (Design Lions)

B01/262 02492 500 YEARS OF TATE BP DISPLAYS AT GREY LONDON UNITED Silver Lion STORIES TATE BRITAIN KINGDOM B01/355 02350 BOEING BOEING AEROSPACE FCB CHICAGO USA Bronze Lion FLYPAPER

B02 (Promotional Item Design) B02/006 00707 SLIDE AMAZING LEXUS LEXUS CHI & PARTNERS London UNITED Silver Lion IN MOTION INTERNATIONAL KINGDOM B02/148 02711 ARTQUARIUM PAPAWIN CO. HI-JET INKJET OGILVY & MATHER THAILAND Bronze Lion PAPER Bangkok B02/201 00737 AGEING WINE Weingut Knipser WINE KOLLE REBBE Hamburg GERMANY Bronze Lion BOTTLES B02/221 02819 KOBE'S RULES ESPN INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL Bronze Lion BOOK

B04 (Publications & Editorial Design ) B04/029 02776 THE DANCING MAHARASHTRA MAHARASHTRA McCANN WORLDGROUP INDIA Silver Lion LETTERS DYSLEXIA DYSLEXIA INDIA Mumbai ASSOCIATION ASSOCIATION

B06 (Data Visualisation ) B06/019 02560 ART WITH IBM IBM WATSON OGILVY & MATHER New USA Gold Lion WATSON York

B07 (Brand Collateral) B07/012 01596 20/80 20/80 CATERING LANDOR Paris FRANCE Bronze Lion

B07/050 01243 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Grand Prix ELECTRIC

B08 (Books) B08/030 02638 MAGIC WORDS - HP HP $/0$3%%'26mR3DXOR BRAZIL Bronze Lion THE BOOK B08/044 02777 THE DANCING MAHARASHTRA MAHARASHTRA McCANN WORLDGROUP INDIA Bronze Lion LETTERS DYSLEXIA DYSLEXIA INDIA Mumbai ASSOCIATION ASSOCIATION

2 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 18 of 158 Winners (Design Lions)

B10 (Invitations and Greeting Cards) B10/020 02494 500 YEARS OF TATE BP DISPLAYS AT GREY LONDON UNITED Bronze Lion STORIES TATE BRITAIN KINGDOM

C01 (Website Design) C01/002 00404 WHO WE ARE IS SUBARU OF SUBARU CARMICHAEL LYNCH USA Bronze Lion WHAT WE LEAVE AMERICA Minneapolis BEHIND: THE SUBARU ENVIRONMENTA L WEBSITE C01/008 00184 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion

C01/045 02184 BECAUSE BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion RECOLLECTION C01/053 01244 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion ELECTRIC C01/054 01383 PRINTED BY PRINTED BY PRINTED BY LEO BURNETT TORONTO CANADA Silver Lion SOMERSET SOMERSET SOMERSET

C04 (Data Visualisation ) C04/019 01923 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS

C05 (Apps) C05/031 02158 BLOOD BANKING INDIAN RED CROSS RED CROSS J. WALTER THOMPSON INDIA Silver Lion SOCIETY BLOOD BANK Mumbai

C06 (Digital Installations & Events) C06/003 00476 DELQA MICROSOFT MICROSOFT LISTEN New York USA Silver Lion KINECT C06/012 00848 QUANTUM OF WARSAW RISING WARSAW RISING PANGENERATOR Warsaw POLAND Gold Lion PEACE MUSEUM MUSEUM C06/017 01342 THE LADY GAGA INTEL INTEL INTEL Santa Clara USA Gold Lion + INTEL TECHNOLOGY PERFORMANCE

3 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 19 of 158 Winners (Design Lions)

C06/024 02549 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Gold Lion TO MARS BEYOND

C07 (UX Interface & User Journey ) C07/007 01095 THE IMPOSSIBLE SNCF SNCF ENGINEER TBWA\PARIS FRANCE Silver Lion GAME CHALLENGE C07/027 02041 BOB DYLAN: LEGACY BOB DYLAN THE HAVAS WORLDWIDE NEW USA Silver Lion STUDIO A RECORDINGS / CUTTING EDGE YORK REVISITED SONY MUSIC ALBUM C07/043 01909 SAMSUNG BLIND 6$0681*(63$f$ GALAXY S7, GEAR CHEIL SPAIN Madrid SPAIN Bronze Lion CAP S2, SAMSUNG INSTITUTIONAL

C08 (Social Engagement ) C08/004 00868 #OPTOUTSIDE REI REI VENABLES BELL & USA Silver Lion PARTNERS San Francisco

C09 (Other Digital Design Solutions ) C09/009 02564 TYPEVOICE THE WEBBY AWARDS OGILVYONE NEW YORK USA Silver Lion AWARDS

D01 (Retail - Permanent Environment & Experience Design) D01/008 02052 THE GOOD BOU KHALIL THE GOOD NOTE J. WALTER THOMPSON LEBANON Silver Lion NOTE 683(50$5&+e BEIRUT

D02 (Retail - Temporary and Pop-Up Environment & Experience Design) D02/023 02730 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER THAILAND Gold Lion LEATHER ETHICAL Bangkok TREATMENT OF ANIMALS

D03 (Point of Sale, Consumer Touchpoints & Instore Collateral ) D03/018 02201 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion DANS LA SALLE

4 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 20 of 158 Winners (Design Lions)

D04 (Spatial Brand Installation & Experience) D04/004 00477 DELQA MICROSOFT MICROSOFT LISTEN New York USA Silver Lion KINECT D04/005 00034 MT EXPO 2015 KAMOI KAKOSHI MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion CO. Campaign D04/006 00037 MT EX KAMOI KAKOSHI MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion YOKOHAMA CO. Campaign D04/007 00038 MT EX 3331 KAMOI KAKOSHI MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion CO. Campaign D04/022 01461 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT D04/027 01954 MUSEUM OF SC JOHNSON GLADE OGILVY & MATHER USA Bronze Lion FEELINGS Chicago D04/052 01654 ACTUAL JAGUAR LAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Bronze Lion REALITY ROVER NEW ZEALAND

D05 (Sculptural Brand Installation & Experience) D05/004 00972 #SMARTEFFECT MERCEDES-BENZ SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion PORTUGAL D05/011 02073 REINCARNATION J.WALTER 6­23$8/2&,7< J. WALTER THOMPSON BRAZIL Bronze Lion THOMPSON3 HALL %5$=,/6mR3DXOR D05/035 02574 HIGHWAY VOLVO CAR USA 2016 VOLVO XC90 GREY NEW YORK USA Bronze Lion ROBBERY T8

D06 (Live Events) D06/021 02550 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Silver Lion TO MARS BEYOND D06/040 01655 ACTUAL JAGUAR LAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Silver Lion REALITY ROVER NEW ZEALAND

D07 (Non-commercial Exhibitions & Experiences) D07/001 02731 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER THAILAND Gold Lion LEATHER ETHICAL Bangkok TREATMENT OF ANIMALS

5 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 21 of 158 Winners (Design Lions)

D07/044 02303 SMS LAST GLOBAL ROAD GLOBAL ROAD HAVAS WORLDWIDE CHINA Bronze Lion WORDS SAFETY SAFETY SHANGHAI PARTNERSHIP

D08 (Trade Stands) D08/009 00620 MERCEDES- DAIMLER MERCEDES-BENZ ATELIER MARKGRAPH GERMANY Silver Lion BENZ AT THE CARS Frankfurt IAA 2015

D09 (Omnichannel Experience ) D09/003 01955 MUSEUM OF SC JOHNSON GLADE OGILVY & MATHER USA Silver Lion FEELINGS Chicago

D10 (Wayfinding & Signage) D10/001 00270 NARITA NARITA NARITA PARTY Tokyo JAPAN Gold Lion INTERNATIONAL INTERNATIONAL INTERNATIONAL AIRPORT AIRPORT AIRPORT TERMINAL 3 CORPORATION TERMINAL 3

E01 (Comprehensive Range ) E01/001 00422 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Gold Lion

E04 (Alcoholic Drinks) E04/013 00507 JAPANESE SAKE IMAYOTSUKASA JAPANESE SAKE BULLET Tokyo JAPAN Bronze Lion KOI SAKE BREWERY KOI CO. E04/022 01226 NOAM NOAM NOAM BAVARIAN ACNE ADVERTISING SWEDEN Bronze Lion LAGER Stockholm E04/025 01888 -b*(50(,67(5 MAST- -b*(50(,67(5 CHEIL GERMANY GERMANY Silver Lion COOLPACK -b*(50(,67(5 Schwalbach E04/046 00746 AGEING WINE WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion BOTTLES

6 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 22 of 158 Winners (Design Lions)

E05 (Healthcare & Pharmacy) E05/008 02346 BRAILLE BRICKS DORINA NOWILL INSTITUTIONAL /(: /$5$?7%:$6mR BRAZIL Silver Lion FOUNDATION Paulo

E11 (Special Editions & Promotional Packaging) E11/003 00703 NAMELESS KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Silver Lion PAINTS E11/054 01247 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion ELECTRIC E11/079 00753 TOX Heavy TOX TOX KOLLE REBBE Hamburg GERMANY Bronze Lion Weight Packaging E11/087 00758 AGEING WINE WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion BOTTLES

E12 (Other Packaging) E12/016 02668 THE LIVE FISH MILA FROZEN FOOD Y&R WARSAW POLAND Bronze Lion PACK

F02 (Logo Design: International Companies & Brands) F02/014 01405 STRIKETHROUG ADIDAS ADIDAS JOHANNES LEONARDO USA Bronze Lion H New York

F04 (Typography: Print & Editorial) F04/026 02822 KOBE'S RULES ESPN INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL Bronze Lion BOOK

F05 (Typography: Brand, Corporate & other Communication Design ) F05/019 01695 SHIFTING SYDNEY OPERA SCULPTURAL INTERBRAND AUSTRALIA AUSTRALIA Gold Lion PERSPECTIVES HOUSE TYPOGRAPHY Sydney F05/023 02332 DOWNTOWN AL ISMAELIA FOR DOWNTOWN J. WALTER THOMPSON EGYPT Silver Lion FONTS REAL ESTATE FONTS CAIRO INVESTMENT

7 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 23 of 158 Winners (Design Lions)

F07 (Typography: Digital) F07/007 02567 TYPEVOICE THE WEBBY AWARDS OGILVYONE NEW YORK USA Silver Lion AWARDS

F08 (Illustration: Poster) F08/029 01697 BREAKING A QATAR ISLAMIC PUBLIC SAFETY MEMAC OGILVY & QATAR Bronze Lion FATAL PATTERN BANK AWARENESS MATHER Doha F08/125 01249 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion ELECTRIC

F09 (Illustration: Print & Editorial) F09/014 00820 DARK LONDON LANDOR BRAND LANDOR London UNITED Bronze Lion CONSULTANCY & KINGDOM DESIGN F09/047 02297 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion

F10 (Illustration: Other Communication Design ) F10/005 01066 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion O NEWSPAPER F10/016 01250 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion ELECTRIC

F11 (Illustration: Packaging) F11/008 01638 CEMENT FOR ARGOS CEMENTS CEMENT TBWA\COLOMBIA Bogota COLOMBIA Bronze Lion COLLECTORS PACKAGES F11/021 01251 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion ELECTRIC

F12 (Illustration: Digital ) F12/006 01067 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion O NEWSPAPER

8 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 24 of 158 Winners (Design Lions)

F13 (Illustration: Brand Environment & Experience Design) F13/008 02716 ARTQUARIUM PAPAWIN CO. HI-JET INKJET OGILVY & MATHER THAILAND Gold Lion PAPER Bangkok

F14 (Sound Design) F14/002 00135 PIANO OF MINISTRY OF MINISTRY OF CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion UNIFICATION UNIFICATION UNIFICATION F14/003 00479 DELQA MICROSOFT MICROSOFT LISTEN New York USA Gold Lion KINECT F14/015 02045 BOB DYLAN: LEGACY BOB DYLAN THE HAVAS WORLDWIDE NEW USA Silver Lion STUDIO A RECORDINGS / CUTTING EDGE YORK REVISITED SONY MUSIC ALBUM

F15 (Motion Graphics Design & Animation ) F15/003 00391 THE WORLD OF AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA Bronze Lion AUTISM F15/007 00457 PAPER AMERICAN HONDA HONDA RPA Santa Monica USA Gold Lion MOTOR CO. F15/014 01068 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion O NEWSPAPER F15/024 02122 NEW YEAR'S MASTERCARD MASTERCARD McCANN XBC New York USA Bronze Lion EVE F15/029 01853 A DIFFERENT AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE Silver Lion PARIS

F16 (Video / Moving Images) F16/004 00539 A KIND DRONE ENIGMO BUYMA DENTSU INC Tokyo JAPAN Silver Lion

F16/034 01433 OUT THERE CANADA GOOSE OUTDOOR CAA MARKETING LOS USA Gold Lion APPAREL ANGELES F16/036 02146 THE FAINTEST ABC BRAND MARCEL SYDNEY Walsh AUSTRALIA Bronze Lion CLASP Bay

9 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 25 of 158 Winners (Design Lions)

F17 (Photography / Curation of Images) F17/005 00072 WORLD TABLE TV TOKYO WORLD TABLE DENTSU INC Tokyo JAPAN Gold Lion TENNIS CORPORATION TENNIS CHAMPIONSHIP CHAMPIONSHIPS S 2015 F17/008 00959 ICONIC PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY Silver Lion MOMENTS DEUTSCHLAND Dusseldorf F17/048 02191 URBANITE LACOSTE LACOSTE BETC Paris FRANCE Bronze Lion

F17/063 02443 BE SEEN THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Silver Lion 2016 EMIRATES

F18 (Copywriting ) F18/040 02642 MAGIC WORDS - HP HP $/0$3%%'26mR3DXOR BRAZIL Bronze Lion THE BOOK F18/054 02148 THE SCIMITAR'S ABC BRAND MARCEL SYDNEY Walsh AUSTRALIA Bronze Lion ARC, Bay Campaign ARTBREAKS F18/055 02147 THE FAINTEST ABC BRAND MARCEL SYDNEY Walsh AUSTRALIA Bronze Lion CLASP Bay Campaign F18/057 02507 SELFIE (500 TATE TATE BRITAIN GREY LONDON UNITED Gold Lion YEARS OF KINGDOM Campaign STORIES) F18/058 02508 GRIEF (500 TATE TATE BRITAIN GREY LONDON UNITED Gold Lion YEARS OF KINGDOM Campaign STORIES) F18/059 02509 BED (500 YEARS TATE TATE BRITAIN GREY LONDON UNITED Gold Lion OF STORIES) KINGDOM Campaign F18/067 01131 SIMPLE VALUE ARGOS SIMPLE VALUE THE PARTNERS London UNITED Silver Lion RANGE BY ARGOS KINGDOM F18/070 14509 WAR (500 YEARS TATE TATE BRITAIN GREY LONDON UNITED Gold Lion OF STORIES) KINGDOM Campaign F18/071 14510 GAY (500 YEARS TATE TATE BRITAIN GREY LONDON UNITED Gold Lion OF STORIES) KINGDOM Campaign

Total Entries: 111

10 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 26 of 158 Winners (Digital Craft Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Interface & Navigation (UI)) A01/008 00108 WHO WE ARE IS SUBARU OF SUBARU CARMICHAEL LYNCH USA Silver Lion WHAT WE LEAVE AMERICA Minneapolis BEHIND: THE SUBARU ENVIRONMENTA L WEBSITE A01/029 00953 FMTK SWEDISH ARMED RECRUITMENT DDB STOCKHOLM SWEDEN Bronze Lion FORCES SERVICES A01/035 00489 LIGHTSABER GOOGLE, DISNEY, GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion ESCAPE: A INDUSTRIAL LIGHT CHROME & MAGIC, LUCAS EXPERIMENT FILM A01/055 00566 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Bronze Lion SLAY YOUR NEXT GIANT A01/069 00521 IN SPACE WE ROSCOSMOS SPACE AILOVE Moscow RUSSIA Silver Lion TRUST EXPLORATION

A02 (Digital Illustration) A02/007 00354 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion O NEWSPAPER A02/043 00627 PAUL, THE MEDIAFIN DE TIJD FAMOUS BRUSSELS BELGIUM Bronze Lion DRAWING NEWSPAPER ROBOT A02/044 01049 TACO EMOJI TACO BELL TACO EMOJI DEUTSCH LA USA Bronze Lion ENGINE LAUNCH

A03 (Video / Moving Image) A03/002 00355 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion O NEWSPAPER A03/016 00127 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA Silver Lion '$/Ë PARTNERS San Francisco A03/018 00222 STEP ON STAGE GOOGLE GOOGLE GOOGLE London UNITED Bronze Lion WITH THE CULTURAL KINGDOM PERFORMING INSTITUTE ARTS A03/035 00075 DEJA VU | KAMRA DEJA VU MUSIC DOT BY DOT JAPAN Bronze Lion KAMRA VIDEO

1 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 27 of 158 Winners (Digital Craft Lions)

A03/055 00858 BECAUSE BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Grand Prix RECOLLECTION A03/057 00832 WEBER BBQ WEBER WEBER GRILLS UNCLE GREY Copenhagen DENMARK Bronze Lion CULTURES

A04 (Image Design) A04/025 01012 ENDLESS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL Silver Lion POSSIBILITIES

A05 (Music / Sound Design) A05/040 00859 BECAUSE BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Gold Lion RECOLLECTION A05/055 10151 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Bronze Lion GPS Gothenburg

A07 (Overall Aesthetic Design) A07/002 00356 FALTER/INFERN FALTER NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion O NEWSPAPER A07/037 00860 BECAUSE BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion RECOLLECTION A07/057 00523 IN SPACE WE ROSCOSMOS SPACE AILOVE Moscow RUSSIA Silver Lion TRUST EXPLORATION

B01 (User Experience Design (UX)) B01/006 00390 NIKE RISE 2.0 – NIKE BASKETBALL NIKE RISE AKQA London UNITED Bronze Lion COACH OF KINGDOM COACHES B01/057 00698 RE:SHAKESPEA SAMSUNG THE CHEIL UK London UNITED Bronze Lion RE ELECTRONICS, THE RE:SHAKESPEARE KINGDOM ROYAL APP SHAKESPEARE COMPANY B01/083 00824 CHROME MUSIC GOOGLE CHROME MUSIC GOOGLE New York USA Gold Lion LAB LAB

2 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 28 of 158 Winners (Digital Craft Lions)

B02 (Native & Built-In Feature Integration) B02/011 00492 LIGHTSABER GOOGLE, DISNEY, GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion ESCAPE: A INDUSTRIAL LIGHT CHROME & MAGIC, LUCAS EXPERIMENT FILM

B04 (Overall Functional Design ) B04/001 00501 AIRFORCE.COM U.S. AIR FORCE U.S. AIR FORCE GSD&M Austin USA Silver Lion

B04/025 00825 CHROME MUSIC GOOGLE CHROME MUSIC GOOGLE New York USA Silver Lion LAB LAB

C02 (Rich Media) C02/002 00243 THE SUPER GATORADE GATORADE VML Kansas City USA Bronze Lion BOWL DUNK C02/015 00317 EXPLORE TAXI STOCKHOLM EXPLORE WE ARE YOURS Stockholm SWEDEN Bronze Lion STOCKHOLM STOCKHOLM - SIGHTSEEING REINVENTED

D01 (Curation of Data) D01/032 01022 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Bronze Lion AUSTRALIA BRAINBAND

D02 (Data Storytelling) D02/011 00866 THE END OF UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion SOCIETY SIMULATOR D02/017 00717 THE NEXT ING ING J. WALTER THOMPSON THE Bronze Lion REMBRANDT AMSTERDAM NETHERLANDS D02/019 00886 VACATION TENNESSEE TOURISM VML Kansas City USA Bronze Lion MATCHMAKER DEPARTMENT OF TOURISM DEVELOPMENT D02/021 00205 GOOGLE GOOGLE GOOGLE GROW Norfolk USA Silver Lion SHOPPING SHOPPING INSIGHTS INSIGHTS

3 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 29 of 158 Winners (Digital Craft Lions)

D03 (Data Visualisation) D03/014 00718 THE NEXT ING ING J. WALTER THOMPSON THE Gold Lion REMBRANDT AMSTERDAM NETHERLANDS D03/024 00399 CODEOLOGY BRAINTREE CODEOLOGY BY BRAINTREE PAYMENTS USA Gold Lion PAYMENTS BRAINTREE San Francisco

E01 (3D Models) E01/005 00130 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA Silver Lion '$/Ë PARTNERS San Francisco

E02 (Augmented Reality (AR)) E02/002 00314 THE SUPER GATORADE GATORADE VML Kansas City USA Bronze Lion BOWL DUNK E02/005 00093 DIEHARD FAN NISSAN NORTH NISSAN'S NCAA CRITICAL MASS Calgary CANADA Bronze Lion AMERICA PARTNERSHIP

E03 (Virtual Reality (VR)) E03/007 00131 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA Bronze Lion '$/Ë PARTNERS San Francisco E03/020 00494 HELP GOOGLE ATAP GOOGLE THE MILL Los Angeles USA Gold Lion SPOTLIGHT STORIES E03/024 00972 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Bronze Lion TO MARS BEYOND E03/055 00134 THE MARTIAN TWENTIETH THE MARTIAN VR TWENTIETH CENTURY USA Silver Lion VR EXPERIENCE CENTURY FOX EXPERIENCE FOX HOME HOME ENTERTAINMENT Los ENTERTAINMENT Angeles

E04 (Innovative Use of Technology) E04/085 00719 THE NEXT ING ING J. WALTER THOMPSON THE Bronze Lion REMBRANDT AMSTERDAM NETHERLANDS E04/090 00973 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Bronze Lion TO MARS BEYOND E04/092 00515 WILSON X WILSON SPORTING WILSON X PHENOMENON Los USA Silver Lion CONNECTED GOODS CONNECTED Angeles BASKETBALL BASKETBALL E04/112 00996 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY OGILVYONE LONDON UNITED Bronze Lion SERVICE KINGDOM

4 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 30 of 158 Winners (Digital Craft Lions)

E04/169 00307 #SEECOLORS SAMSUNG SAMSUNG LEO BURNETT BUDAPEST HUNGARY Bronze Lion #SEECOLORS E04/171 01023 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Bronze Lion AUSTRALIA BRAINBAND

E05 (Technological Achievement in Digital Craft) E05/021 00496 HELP GOOGLE ATAP GOOGLE THE MILL Los Angeles USA Gold Lion SPOTLIGHT STORIES E05/031 00974 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Bronze Lion TO MARS BEYOND

Total Entries: 50

5 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 31 of 158 Winners (Direct Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food & Drinks ) A01/005 00082 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion ZEALAND A01/007 00071 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA Silver Lion NIGHT OF ALL SAATCHI Buenos Aires A01/050 02557 #LEBIGSWIM HEINEKEN KRONENBOURG OGILVY & MATHER UNITED Bronze Lion 1664 LONDON KINGDOM

A02 (Fast Moving Consumer Goods ) A02/011 02359 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE McCANN NEW YORK USA Bronze Lion ADVICE WIPES A02/017 02696 #DADDO PANTENE PANTENE HAIR GREY NEW YORK USA Gold Lion CARE

A03 (Durable Consumer Goods) A03/021 02408 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Silver Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) A05/004 00591 #OPTOUTSIDE REI REI VENABLES BELL & USA Gold Lion PARTNERS San Francisco A05/022 02229 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

A05/035 02569 BEES CAN FIND 1Èâ*5817 1Èâ*5817 McCANN ERICKSON CZECH Bronze Lion SUGAR WHERE SHOPS WITH PRAGUE REPUBLIC YOU LEAST HONEST SUSPECT IT PRODUCTS FROM NATURAL INGREDIENTS A05/040 01822 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Gold Lion

A06 (Travel, Transport & Leisure) A06/019 02231 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Grand Prix NUMBER ASSOCIATION 1 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 32 of 158 Winners (Direct Lions)

A06/027 01107 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT

A07 (Media & Publications) A07/001 00212 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND Bronze Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland

A08 (Financial Products & Services) A08/034 01777 FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY USA Bronze Lion Richmond A08/049 00589 POCKET MONEY ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion — EQUAL FUTURE

A09 (Business Products & Services) A09/024 02859 ENDLESS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL Bronze Lion POSSIBILITIES

A11 (Corporate Image) A11/047 02830 THE PAYBACK RECLAME AQUI RECLAME AQUI *5(<%5$=,/6mR3DXOR BRAZIL Bronze Lion DINNER

A12 (Public Health & Safety) A12/057 02613 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS

2 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 33 of 158 Winners (Direct Lions)

A13 (Public Sector & Awareness Messages) A13/081 02678 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. A13/091 02980 REWORD HEADSPACE REWORD WEB LEO BURNETT AUSTRALIA Bronze Lion APPLICATON MELBOURNE

A14 (Charities & Appeals) A14/113 00830 LEGALLY BRIDE KAFA WOMEN'S RIGHTS LEO BURNETT BEIRUT LEBANON Bronze Lion NGO A14/125 00962 THE ART HEIST WATERISLIFE CHARITY DEUTSCH New York USA Bronze Lion FOR GOOD A14/149 01421 SAVING RHINO RESCUE WILDLIFE OGILVY & MATHER VIETNAM Silver Lion AFRICA'S LAST PROJECT CONSERVATION VIETNAM Ho Chi Minh City WILD RHINOS, BY POISONING THEM.

B02 (Dimensional Mailing) B02/046 01322 THE TEAR- GESICHT ZEIGEN! MEIN KAMPF - OGILVY GERMANY GERMANY Silver Lion OPEN-MAILING AN ASSOCIATION AGAINST RACISM Frankfurt FOR "MEIN ENCOURAGING KAMPF - PEOPLE TO STAND AGAINST AGAINST RACISM RACISM" IN GER

B03 (Use of Ambient Media: Small Scale) B03/050 02835 PROTECTIVE LA FABRIL PERLA SOFT *5(<%5$=,/6mR3DXOR BRAZIL Bronze Lion BUCKET B03/106 01823 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Silver Lion

B04 (Use of Ambient Media: Large Scale) B04/011 00215 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND Bronze Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland

3 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 34 of 158 Winners (Direct Lions)

B04/036 00623 GIGA SELFIE TOURISM SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion AUSTRALIA B04/066 01108 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT B04/078 02547 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED Gold Lion BILLBOARD RAIDER KINGDOM B04/092 02412 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Bronze Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS B04/112 02224 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

B05 (Use of Broadcast) B05/016 02233 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Silver Lion

B05/036 02702 #DADDO PANTENE PANTENE HAIR GREY NEW YORK USA Silver Lion CARE

B06 (Use of Print or Standard Outdoor ) B06/018 01048 COMING SOON RAISING THE ROOF RAISING THE LEO BURNETT TORONTO CANADA Bronze Lion ROOF B06/049 02605 THE DAILY METRO THE DAILY CATCH SERVICEPLAN Munich GERMANY Silver Lion CATCH B06/059 02352 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

C01 (Use of Digital Platforms) C01/030 01796 DONATION OXFAM DONATION ICONS RKCR/Y&R London UNITED Bronze Lion ICONS KINGDOM

C02 (Use of Mobile ) C02/005 00099 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Silver Lion GPS Gothenburg C02/032 02235 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Silver Lion NUMBER ASSOCIATION C02/040 01985 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL Bronze Lion BARS %5$=,/6mR3DXOR

4 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 35 of 158 Winners (Direct Lions)

C02/059 01955 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Bronze Lion

C03 (Use of Social Platforms) C03/041 01265 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Bronze Lion OPERA HOUSE OPERA HOUSE C03/083 01139 THE HASHTAG NASCAR MOTOR OGILVYONE NEW YORK USA Bronze Lion 500 SPORTS/AUTO RACING C03/184 02679 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. C03/193 02616 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Silver Lion AWARENESS

C04 (Response / Real-time Activity) C04/017 01267 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Silver Lion OPERA HOUSE OPERA HOUSE C04/069 01701 #WHOISTHEKIN BURGER KING FOOD BUZZMAN Paris FRANCE Silver Lion G FRANCE

C05 (Co-Creation & User Generated Content ) C05/031 01887 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion OUTTA C05/073 02353 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion

C06 (Use of New Technology) C06/021 01797 DONATION OXFAM DONATION ICONS RKCR/Y&R London UNITED Bronze Lion ICONS KINGDOM C06/024 02656 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Silver Lion TO MARS BEYOND

5 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 36 of 158 Winners (Direct Lions)

D01 (Use of Data) D01/034 02944 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Silver Lion QUEST TELEKOM TELEKOM London KINGDOM D01/040 01788 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS D01/071 02800 DONATE YOUR WAOO FIBRE UNCLE GREY Copenhagen DENMARK Bronze Lion DATA BROADBAND

E01 (Acquisitions) E01/004 00091 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion ZEALAND E01/026 02238 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Silver Lion NUMBER ASSOCIATION

E02 (Retention) E02/004 00073 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA Silver Lion NIGHT OF ALL SAATCHI Buenos Aires E02/043 01255 HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA Bronze Lion SAATCHI Buenos Aires

E03 (Launch / Re-launch) E03/030 02552 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED Silver Lion BILLBOARD RAIDER KINGDOM E03/040 00575 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & USA Bronze Lion PARTNERS San Francisco E03/043 02187 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion DANS LA SALLE E03/048 01824 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Gold Lion

F02 (Art Direction / Design ) F02/001 00258 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion

F02/004 00216 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND Silver Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland F02/050 00935 LIFE IS PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion ELECTRIC

6 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 37 of 158 Winners (Direct Lions)

F03 (Experience Design) F03/027 02657 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Silver Lion TO MARS BEYOND F03/028 01112 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT F03/029 02610 THE REAL ICE COCA-COLA. COCA-COLA OGILVY & MATHER COLOMBIA Bronze Lion COLD COCA- &2/20%,$%RJRWi COLA. F03/044 02417 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Silver Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS F03/050 01152 LIFESAVER LUKI CHILDREN FRUIT J. WALTER THOMPSON COLOMBIA Bronze Lion BACKPACK SNACK &2/20%,$%RJRWi

G01 (Integrated Campaign led by Direct ) G01/003 00593 #OPTOUTSIDE REI REI VENABLES BELL & USA Gold Lion PARTNERS San Francisco G01/066 02355 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

G02 (Low Budget Campaign) G02/021 01535 PAY WITH A ZAPPOS ZAPPOS.COM MULLENLOWE Boston USA Bronze Lion CUPCAKE G02/142 02680 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

Total Entries: 75

7 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 38 of 158 Winners (Entertainment Lions for Music)

Cat. No Entry Title Client Product Entrant Company Country Agency Production Company Prize No

A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand ) A01/027 00397 SR TORONJO POSTOBON SR TORONJO 6$1&+2%%'2%RJRWi COLOMBIA 6$1&+2%%'2%RJRWi Bronze Lion THE CELEBRITY PROJECT

A03 (Artist Associated Stunt or Activation in Partnership with a Brand) A03/018 00616 TARGET TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Bronze Lion CREATES FIRST Angeles EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause) A05/005 00312 A VOICE FOR ROMANIAN ROMANIAN JAZZ COMMUNICATION ROMANIA JAZZ Gold Lion SONGBIRDS ORNITHOLOGICAL ORNITHOLOGICAL Bucharest COMMUNICATION #SAVEOURSON SOCIETY AND SOCIETY Bucharest GBIRDS NATURA 2000 AWARENESS CAMPAIGN

A10 (Music Video - Brand and/or Product Integration) A10/037 00097 YOUR FUTURE ADIDAS ADIDAS SQUEAK E CLEAN USA JOHANNES RSA FILMS Los Bronze Lion IS NOT MINE ORIGINALS PRODUCTIONS Los LEONARDO New York Angeles Angeles

A12 (Best Music/Brand Partnership) A12/003 00294 YOUR FUTURE ADIDAS MUSIC TRACK JOHANNES LEONARDO USA JOHANNES Gold Lion IS NOT MY New York LEONARDO New York FUTURE A12/019 00580 SUPER BOWL NATIONAL SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New Gold Lion BABIES CHOIR FOOTBALL LEAGUE York / PARK PICTURES New York / EXILE Santa Monica A12/024 00516 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion

1 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 39 of 158 Winners (Entertainment Lions for Music)

A12/036 00337 THE MUTE BBVA RADIO BBVA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB 6(f25=/LPD Bronze Lion PERFORMANCE Lima

B01 (Use of Social/Digital Platform) B01/014 00280 "WHAT DO YOU SB PROJECTS "WHAT DO YOU SB PROJECTS Los Angeles USA SB PROJECTS Los Bronze Lion MEAN?" BY MEAN?" BY JUSTIN Angeles JUSTIN BIEBER BIEBER SINGLE RELEASE CAMPAIGN

B02 (Fan Engagement/Community Building) B02/003 00461 BEATS1RUN BEATS BY DRE. POWERBEATS 2 R/GA HUSTLE London UNITED R/GA HUSTLE London Silver Lion WIRELESS KINGDOM EARPHONES B02/004 00591 #MCCARTNEYHI KISS FM KISS FM $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion T Paulo

B03 (Use of User Generated Content) B03/005 00469 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA R/GA HUSTLE Los Silver Lion OUTTA Angeles B03/007 00517 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion

C01 (Use of Licenced Music for a Brand or Campaign) C01/006 00123 JUST ANOTHER SICK KIDS HEALTH J. WALTER THOMPSON CANADA J. WALTER Silver Lion DAY CANADA Toronto THOMPSON CANADA Toronto C01/029 00566 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New Silver Lion PHELPS York

C02 (Use of Original Composition for a Brand or Campaign) C02/004 00060 HOME FOR EDEKA ZENTRALE EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT TEMPOMEDIA Grand Prix CHRISTMAS & CO. KG Hamburg Hamburg

2 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 40 of 158 Winners (Entertainment Lions for Music)

C03 (Use of Remastered Music for a Brand or Campaign) C03/052 00176 FILM "NEVER DANISHCHURCHAID DCA MINE ACTION GREY GROUP Singapore SINGAPORE GREY GROUP GREAT GUNS London Silver Lion WALK ALONE" Singapore / CUTTERS Tokyo

D02 (Use of Music Technology and/or Innovation ) D02/012 00431 MCTRAX McDONALD'S PLACEMET TBWA\NEBOKO THE TBWA\NEBOKO TBWA\NEBOKO Bronze Lion Amsterdam NETHERLANDS Amsterdam Amsterdam

D04 (Use of Music App/Device) D04/008 00419 SAFE & SOUND LMG INSURANCE ROAD SAFETY BBDO BANGKOK THAILAND BBDO BANGKOK Gold Lion MUSIC PLAYER PUBLIC COMPANY AWARENESS CAMPAIGN D04/016 00496 THE CANON GIG CANON CANON CAMERAS UNCLE GREY Copenhagen DENMARK UNCLE GREY UNCLE GREY Bronze Lion APP Copenhagen / CANON Copenhagen / 6¡ERUJ MEDIAMONKS Amsterdam

E01 (Excellence in Music Video) E01/003 00120 VOODOO IN MY VIRGIN RECORDS MASSIVE ATTACK RATTLING STICK London UNITED RATTLING STICK RATTLING STICK Silver Lion BLOOD FT. YOUNG KINGDOM London London FATHERS E01/006 00043 FORMATION %(<21&e FORMATION PRETTYBIRD Culver City USA PRETTYBIRD Culver PRETTYBIRD Culver Grand Prix City City E01/013 00047 LUMINOUS SUNDAY BEST NEW BUILD NEXUS PRODUCTIONS UNITED NEXUS NEXUS Silver Lion FREEDOM - NEW RECORDINGS London KINGDOM PRODUCTIONS London PRODUCTIONS BUILD London E01/019 00054 OK GO — S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV RUSSIA TUTKOVBUDKOV BOB INDUSTRIES Silver Lion UPSIDE DOWN & Volgograd Volgograd Santa Monica / INSIDE OUT PROFILM Moscow E01/037 00534 DAVID BOWIE COLUMBIA BLACKSTAR GISLA & RENCK London UNITED GISLA & RENCK GISLA & RENCK Silver Lion "BLACKSTAR" RECORDS KINGDOM London London E01/039 00292 HELLO XL RECORDINGS MUSIC BELIEVE MEDIA Los USA META FILMS Montreal BELIEVE MEDIA Los Bronze Lion Angeles Angeles / META FILMS Montreal E01/042 00346 RUNNIN' VIRGIN MUSIC NAUGHTY BOY FOREVER PICTURES UNITED FOREVER PICTURES FOREVER PICTURES Bronze Lion FEATURING London KINGDOM London London BEYONCE

3 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 41 of 158 Winners (Entertainment Lions for Music)

E01/048 00266 CHEMICAL VIRGIN RECORDS CHEMICAL THE MILL London UNITED OUTSIDER London OUTSIDER London Bronze Lion BROTHERS BROTHERS KINGDOM 'WIDE OPEN'

E02 (Excellence in Interactive Music Video) E02/010 00238 DON'T LOOK USHER INTERACTIVE $.4$6mR3DXOR BRAZIL $.4$6mR3DXOR Gold Lion AWAY MUSIC VIDEO

E05 (Excellence in Music Content Production and Distribution Strategy) E05/009 00299 ALAN WALKER - ALAN WALKER "FADED" SONY MUSIC SWEDEN SWEDEN SONY MUSIC SWEDEN BROR BROR Silver Lion "FADED" Stockholm Stockholm +lJHUVWHQ

F01 (Music Live Experience ) F01/001 00021 PLAY THE 2DEGREES 2DEGREES SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Bronze Lion BRIDGE MOBILE Auckland

F02 (Music Festival/Live Event Activation) F02/008 00427 THE BARMER BARMER GEK HEALTH PUBLICIS PIXELPARK GERMANY PUBLICIS PIXELPARK KATAPULT MOVE Bronze Lion GEK INSURANCE Hamburg Hamburg Berlin "MOSHPITAL"

Total Entries: 32

4 of 4 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 42 of 158 Winners (Entertainment Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Production Company Prize No

A04 (TV & Broadcast: Fiction 15 minutes or under in Length) A04/008 00320 ORANGEAID - NTUC INCOME ORANGEAID BBH SINGAPORE SINGAPORE BBH SINGAPORE DOGHOUSE73 Silver Lion LAST DAY OF BURSARY AWARD PICTURES Selangor SCHOOL

A05 (TV & Broadcast: Fiction 15 minutes or over in Length) A05/001 00591 LOVE LIKE 021'(/e= LACTA OGILVYONE WORLDWIDE GREECE OGILVYONE FOSS PRODUCTIONS Silver Lion THERE'S NO INTERNATIONAL ATHENS WORLDWIDE ATHENS Athens TOMORROW

A09 (Online: Fiction Series) A09/008 01417 NIKEWOMEN : NIKE CLOTHING, WIEDEN+KENNEDY USA WIEDEN+KENNEDY RSA FILMS New York Gold Lion MARGOT VS LILY FOOTWEAR AND Portland Portland City, NY ACCESSORIES

A10 (Online: Fiction 15 minutes or under in Length) A10/022 01451 BECOMING H&M H&M ADAM&EVEDDB London UNITED ADAM&EVEDDB SONNY London Silver Lion BECKHAM KINGDOM London A10/036 01390 DADS#SHARETH PROCTER & ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Bronze Lion ELOAD GAMBLE INDIA Mumbai

A11 (Online: Fiction 15 minutes or over in Length) A11/002 01822 THE FAMILY FORD MOTOR AUTOMOTIVES VERY AGENCY DENMARK VERY AGENCY NEW LAND Gold Lion COMPANY Copenhagen Copenhagen / NEW Copenhagen LAND Copenhagen

A12 (Online: Non-Fiction Series ) A12/011 00785 UNFAIRY TALES UNICEF HUMANITARIAN 180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Bronze Lion SERIES AID Sao Paulo / &2168/$'26mR Paolo / BUBBA’S CHOP SHOP Burbank

1 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 43 of 158 Winners (Entertainment Lions)

A12/015 00787 "THE MOST NORTON BY NORTON GREY SAN FRANCISCO USA GREY SAN HELO Venice Gold Lion DANGEROUS SYMANTEC FRANCISCO TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

A13 (Online: Non-Fiction 15 minutes or under in Length) A13/045 01038 LOOK WHO'S VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS SWEDEN FORSMAN & NEW LAND Stockholm Bronze Lion DRIVING Gothenburg BODENFORS Gothenburg A13/046 01147 MARRIAGE SK-II SKINCARE FORSMAN & BODENFORS SWEDEN FORSMAN & TOOL Santa Monica Bronze Lion MARKET Gothenburg BODENFORS TAKEOVER Gothenburg A13/115 01295 WAVES OF THE UNITED THE UNITED VRSE.WORKS Los Angeles USA VRSE.WORKS Los VRSE.WORKS Los Bronze Lion GRACE NATIONS NATIONS Angeles Angeles

A15 (Live Broadcast/Live Streaming) A15/001 00243 DREAM EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica WAYS & MEANS Los Bronze Lion ADVENTURES Angeles A15/002 00152 SWITCHEROO MARS CHOCOLATE SNICKERS BBDO New York USA BBDO New York THE KITCHEN @ Bronze Lion NORTH AMERICA BBDO New York A15/014 01604 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Bronze Lion BILLBOARD RAIDER KINGDOM A15/018 00912 WING OF LOVE JANA JANA NATURAL IMAGO OGILVY Zagreb CROATIA IMAGO OGILVY Zagreb ANTITALENT Zapresic Bronze Lion MINERAL WATER A15/023 01836 TARGET TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Silver Lion CREATES FIRST Angeles EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

A16 (User Generated Content in Visual Storytelling) A16/014 01547 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R FLYING FISH Auckland Bronze Lion MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

2 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 44 of 158 Winners (Entertainment Lions)

A17 (Use of Brand/Product Integration into Existing Content) A17/004 01316 38 YEARS LATER TRIPLE S TRIPLE S J. WALTER THOMPSON PUERTO RICO J. WALTER LATITUDE 18 FILMS Bronze Lion ADVANTAGE PUERTO RICO San Juan THOMPSON PUERTO San Juan RICO San Juan A17/010 01556 IKEA - BIG IKEA IKEA HOME McCANN TEL AVIV ISRAEL McCANN TEL AVIV Bronze Lion BROTHER FURNISHINGS UNBOXING AND APPLIANCES A17/019 00464 PEPSI PERFECT PEPSI PEPSI MARKETSHARE Los USA THE MARKETING ARM THE MARKETING Bronze Lion Angeles Los Angeles ARM Los Angeles / STUN CREATIVE Los Angeles

A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent) A18/003 00024 COCAINENOMIC NETFLIX NARCOS WSJ. CUSTOM STUDIOS USA WSJ. CUSTOM WSJ. CUSTOM Bronze Lion S New York STUDIOS New York STUDIOS New York A18/005 00088 BATMAN V TURKISH AIRLINES TURKISH AIRLINES CP+B London UNITED CP+B London SOMESUCH London / Silver Lion SUPERMAN KINGDOM ELASTIC Santa Monica A18/039 01678 SHAVE FORTH PROCTER & GILLETTE BODY GREY NEW YORK USA GREY NEW YORK NINJA Bronze Lion GAMBLE RAZOR ENTERTAINMENT Los Angeles, CA

A19 (Excellence in Production & Distribution Strategy) A19/007 00646 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / Silver Lion CARDS - FU 2016 THE MILL New York / EXILE Santa Monica

A20 (Innovation in Visual Storytelling and Branded Entertainment ) A20/014 01605 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD RAIDER KINGDOM A20/047 01298 THE DISPLACED THE NEW YORK NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los VRSE.WORKS Los Grand Prix TIMES Angeles Angeles

A21 (Audio Content in Branded Entertainment) A21/006 00389 GE PODCAST GE GE BBDO New York USA BBDO New York PANOPLY MEDIA New Gold Lion THEATRE York PRESENTS THE MESSAGE

3 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 45 of 158 Winners (Entertainment Lions)

B01 (Talent: Visual Storytelling) B01/026 01586 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED AMVBBDO London TUBBY BROTHER Bronze Lion KINGDOM London B01/039 01463 GRILLED DOGS: BURGER KING GRILLED DOGS CODE AND THEORY New USA CODE AND THEORY GIFTED YOUTH Los Bronze Lion THE WHOPPER CORPORATION York New York Angeles OF HOT DOGS

B06 (Talent: Sports) B06/007 01681 #DADDO PANTENE PANTENE HAIR GREY NEW YORK USA GREY NEW YORK COMMUNITY FILMS Bronze Lion CARE Culver City

B08 (Use of Artist/Talent Integration into Existing Content) B08/008 01156 PEPSI + EMPIRE PEPSICO TM PEPSI OMD New York USA OMD New York / BBDO New York Bronze Lion PARTNERSHIP PEPSICO White Plains / WASSERMAN Los Angeles

C01 (Live Brand Experience) C01/002 00136 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND DDB GROUP NEW REVOLVER/WILL Silver Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland ZEALAND Auckland O'ROURKE Sydney C01/053 01252 MUSEUM OF SC JOHNSON GLADE OGILVY & MATHER USA OGILVY & MATHER RADICAL MEDIA New Gold Lion FEELINGS Chicago Chicago York C01/056 01511 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion

C01/060 01606 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD RAIDER KINGDOM

C02 (Digital Brand Experience ) C02/008 00941 MADE BY PAGESJAUNES PAGESJAUNES SID LEE Paris FRANCE SID LEE Paris Bronze Lion PROFESSIONAL S C02/044 00836 OUT THERE CANADA GOOSE OUTDOOR CAA MARKETING LOS USA CAA MARKETING LOS SAVILLE Gold Lion APPAREL ANGELES ANGELES / CANADA PRODUCTIONS Los GOOSE Toronto Angeles, CA / CHEROKEE FILMS Auckland / SPOT WELDERS Los Angeles

4 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 46 of 158 Winners (Entertainment Lions)

C03 (Social Brand Experience) C03/008 00387 THE SUPER GATORADE GATORADE VML Kansas City USA VML Kansas City Bronze Lion BOWL DUNK C03/024 01569 THE TWEETING MEDCOM TELEMETRO P4 OGILVY&MATHER PANAMA P4 OGILVY&MATHER VFX Panama / SAKE Bronze Lion POTHOLE REPORTA Panama City Panama City Buenos Aires

C04 (Mobile/Device Brand Experience) C04/021 01373 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA BBDO New York HUMBLE New York Bronze Lion

C05 (New Technology Brand Experience) C05/044 01214 THE NEXT ING ING J. WALTER THOMPSON THE J. WALTER NEW AMSTERDAM Bronze Lion REMBRANDT AMSTERDAM NETHERLANDS THOMPSON FILM COMPANY / AMSTERDAM KREUKVRIJ Amsterdam / SUPERHERO CHEESECAKE Amsterdam

C06 (Cross Channel Brand Experience) C06/001 00215 HOUSE OF UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI ADK TAIWAN INNOVATION FILMS Gold Lion LITTLE Tapei City MOMENTS C06/018 01607 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Bronze Lion BILLBOARD RAIDER KINGDOM C06/026 01435 HALO 5: MICROSOFT / XBOX HALO 5: TWOFIFTEENMcCANN San USA TWOFIFTEENMcCANN FURLINED Santa Silver Lion GUARDIANS GUARDIANS Francisco San Francisco Monica #HUNTTHETRUT H C06/048 00827 GIVE EXTRA, WRIGLEY, A EXTRA GUM ENERGY BBDO Chicago USA ENERGY BBDO RATTLING STICK Silver Lion GET EXTRA SUBSIDIARY OF Chicago Santa Monica MARSORPORATED

C07 (Use of Brand/Product Integration into an Existing Brand Experience) C07/006 00742 HACK IN BLACK ACTIVSION CALL OF DUTY : EDELMAN Los Angeles USA EDELMAN Los Angeles EDELMAN Los Angeles Bronze Lion BLACK OPS 3 C07/008 01490 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS Bronze Lion DANS LA SALLE

5 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 47 of 158 Winners (Entertainment Lions)

C08 (Use of User Generated Content in a Brand Experience) C08/003 00239 MTV VMA MTV 2015 MTV VIDEO MTV New York USA MTV New York MTV New York / JAM3 Silver Lion GREEN- MUSIC AWARDS Toronto SCREENS C08/022 01514 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN INGO Stockholm INGO Stockholm Silver Lion NUMBER ASSOCIATION

C10 (Excellence in Production & Distribution Strategy in a Brand Experience) C10/016 01307 THE DISPLACED THE NEW YORK NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los VRSE.WORKS Los Silver Lion TIMES Angeles Angeles

C11 (Innovation in Brand Experience ) C11/024 01609 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Bronze Lion BILLBOARD RAIDER KINGDOM C11/040 01662 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK FRAMESTORE VR Silver Lion TO MARS BEYOND STUDIO New York C11/081 01308 THE DISPLACED THE NEW YORK NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los VRSE.WORKS Los Silver Lion TIMES Angeles Angeles

D02 (Live Experience Games) D02/008 01610 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Gold Lion BILLBOARD RAIDER KINGDOM

D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform) D07/011 01647 UNDER ARMOUR UNDER ARMOUR BASKETBALL DROGA5 New York USA DROGA5 New York THE MILL New York Bronze Lion GAME CHANGER

D11 (Innovation in Branded Games) D11/001 00266 RICK AND ADULT SWIM THE ADULT SWIM CARROT CREATIVE USA CARROT CREATIVE Bronze Lion MORTY TV SHOW "RICK Brooklyn Brooklyn RICKSTAVERSE AND MORTY" D11/011 01805 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED SAATCHI & SAATCHI BUF Paris / GRAND Bronze Lion QUEST TELEKOM TELEKOM London KINGDOM London CENTRAL SOUND STUDIOS London / UNIT MEDIA London

6 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 48 of 158 Winners (Entertainment Lions)

E01 (Visual Storytelling in Sports Entertainment) E01/043 00567 KALEIDOSCOPE RED BULL MEDIA RED BULL RSA FILMS London UNITED RED BULL MEDIA RSA FILMS London Gold Lion HOUSE KINGDOM London

E04 (Social in Sports Entertainment) E04/007 00479 #AIRLINEWAGER AIR NEW ZEALAND AIR NEW ZEALAND HOST SYDNEY Sydney AUSTRALIA HOST SYDNEY Sydney Silver Lion AND QANTAS AND QANTAS E04/021 00880 THE HASHTAG NASCAR MOTOR OGILVYONE NEW YORK USA OGILVYONE NEW REPUBLIC CONTENT Silver Lion 500 SPORTS/AUTO YORK South Pasadena / RACING BEAST EDITORIAL New York

E08 (Use of User Generated Content in Sports Entertainment) E08/001 00173 PLAY MY TWEET FOOT LOCKER FOOT LOCKER BBDO New York USA BBDO New York THE KITCHEN @ Silver Lion BBDO New York

Total Entries: 61

7 of 7 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 49 of 158 Winners (Film Craft Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Prize No

A01 (Direction) A01/018 20189 BECOMING H&M H&M ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion BECKHAM KINGDOM London A01/019 20190 TINY DANCER JOHN LEWIS PREMIER HOME ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion INSURANCE INSURANCE KINGDOM London A01/022 20310 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Gold Lion

A01/081 20250 HOME FOR EDEKA ZENTRALE EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT Bronze Lion CHRISTMAS & CO. KG Hamburg A01/083 20058 AMBUJA KHALI AMBUJA CEMENT AMBUJA CEMENT EARLY MAN FILMS INDIA PUBLICIS AMBIENCE Bronze Lion Mumbai Mumbai A01/120 21517 FLETCHER'S AT&T - IT CAN WAIT ITCANWAIT.COM SMUGGLER New York USA ESPN New York Bronze Lion DRIVE A01/204 21256 HENNESSY THE HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / Gold Lion PICCARDS MOET HENNESSY USA New York A01/291 21215 KLARNA - "FISH" KLARNA KLARNA MJZ LONDON UNITED DDB STOCKHOLM Bronze Lion KINGDOM A01/320 22123 PARALLEL LIVES THE PRINCE'S THE PRINCE'S SMUGGLER London UNITED CHI & PARTNERS Bronze Lion TRUST TRUST KINGDOM London A01/378 22094 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion USA WOMENS GYMNASTICS A01/379 22095 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Grand Prix PHELPS A01/403 21003 ONE MORE DAY ONEMOREDAY.TOD GUN CONTROL STATION FILM New York USA STATION FILM New Bronze Lion AY PSA City, NY York City, NY

A02 (Script) A02/002 20504 ODE TO SOHO BRITISH FASHION LONDON FASHION BBH London UNITED BBH London Bronze Lion COUNCIL WEEK KINGDOM A02/003 20086 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO Bronze Lion 'IMPACT' UNDERWEAR MELBOURNE MELBOURNE Campaign GROUP AUSTRALIA A02/004 20088 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO Bronze Lion 'SWIM' UNDERWEAR MELBOURNE MELBOURNE Campaign GROUP AUSTRALIA A02/005 20087 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO Bronze Lion 'CYCLE' UNDERWEAR MELBOURNE MELBOURNE Campaign GROUP AUSTRALIA

1 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 50 of 158 Winners (Film Craft Lions)

A02/060 20042 DEARDADDY CARE NORWAY DOMESTIC SCHJAERVEN NORWAY SCHJAERVEN Gold Lion VIOLENCE 5(./$0(%<5c2VOR 5(./$0(%<5c2VOR AWARENESS A02/210 22042 LOOKING BACK CLARK STREET WRITING SCHOOL FCB CHICAGO USA FCB CHICAGO Gold Lion BRIDGE A02/219 22009 GIRLS CAN'T GIRLS WHO CODE NON-PROFIT McCANN NEW YORK USA McCANN NEW YORK Bronze Lion CODE A02/247 20708 LAST NIKE CLOTHING, WIEDEN+KENNEDY USA WIEDEN+KENNEDY Silver Lion FOOTWEAR AND Portland Portland ACCESSORIES

A03 (Casting) A03/006 20192 TINY DANCER JOHN LEWIS PREMIER HOME ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion INSURANCE INSURANCE KINGDOM London A03/032 20085 ULTIMATE SEA SHEPHERD ANTI WHALING THE WORKS SYDNEY AUSTRALIA THE WORKS SYDNEY Bronze Lion DEATH SCENE AUSTRALIA A03/148 20524 FIREFLY MAN INDEPENDENT OCEDEL NITTO Tokyo JAPAN DRILL Tokyo Bronze Lion INCUBATOR A03/221 11712 LAST NIKE NIKE PARK PICTURES New York USA WIEDEN+KENNEDY Bronze Lion Portland

A04 (Production Design / Art Direction) A04/015 20321 THE WORLD OF AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion AUTISM A04/019 20281 SHOCKWAVE 'e/e*$7,21¬/$ FRENCH ROAD LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion (ONDE DE 6e&85,7e(7¬/$ SAFETY Campaign CHOC) CIRCULATION 5287,Ê5(6 A04/020 20285 LOSS OF 'e/e*$7,21¬/$ FRENCH ROAD LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion CONTROL 6e&85,7e(7¬/$ SAFETY Campaign (PERTE DE CIRCULATION &2175Ð/( 5287,Ê5(6 A04/027 20503 CHANNEL 4 CHANNEL 4 CHANNEL 4 4creative London UNITED 4creative London Silver Lion REBRAND REBRAND KINGDOM A04/061 21289 HISTORY OF APPLE APPLE MUSIC TBWA\MEDIA ARTS LAB USA TBWA\MEDIA ARTS Bronze Lion SOUND Los Angeles LAB Los Angeles A04/081 21883 THE CHEESE KLARNA FINANCIAL DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion PRODUCTS & Campaign SERVICES A04/082 21884 THE SWIM KLARNA FINANCIAL DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion PRODUCTS & Campaign SERVICES

2 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 51 of 158 Winners (Film Craft Lions)

A04/083 21885 THE FISH KLARNA FINANCIAL DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion PRODUCTS & Campaign SERVICES A04/091 21259 HENNESSY THE HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / Gold Lion PICCARDS MOET HENNESSY USA New York A04/107 21600 A DIFFERENT AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE Bronze Lion PARIS A04/142 22127 PARALLEL LIVES THE PRINCE'S THE PRINCE'S SMUGGLER London UNITED CHI & PARTNERS Bronze Lion TRUST TRUST KINGDOM London

A05 (Cinematography) A05/032 20158 SAMSUNG SAMSUNG SAMSUNG 72ANDSUNNY THE 72ANDSUNNY Bronze Lion CYCLING - WE GALAXY AMSTERDAM NETHERLANDS AMSTERDAM ARE GREATER THAN I - LES DOMESTIQUES A05/033 20157 SAMSUNG SURF SAMSUNG SAMSUNG 72ANDSUNNY THE 72ANDSUNNY Bronze Lion - WE ARE GALAXY AMSTERDAM NETHERLANDS AMSTERDAM GREATER THAN I - WITHOUT YOU I’M NOTHING A05/093 21260 HENNESSY THE HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / Gold Lion PICCARDS MOET HENNESSY USA New York A05/141 21980 TREASURE MEMORIESLAB MEMORIESLAB FRED & FARID SHANGHAI CHINA FRED & FARID Bronze Lion TODAY SHANGHAI A05/164 22134 SHARK DANCER HUAWEI MATE S OGILVY & MATHER CHINA OGILVY & MATHER Bronze Lion SHANGHAI SHANGHAI A05/184 22098 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion USA WOMENS GYMNASTICS A05/185 22097 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion PHELPS

A06 (Editing) A06/010 20328 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Silver Lion

A06/065 20114 SONY TKO STINKDIGITAL SONY ACTION BIG CHOP London UNITED STINK London Gold Lion CAM KINGDOM A06/151 22099 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion USA WOMENS GYMNASTICS

3 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 52 of 158 Winners (Film Craft Lions)

A06/152 22100 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion PHELPS

A07 (Use of Original Music) A07/011 20556 YOUR FUTURE ADIDAS ADIDAS SQUEAK E CLEAN USA JOHANNES Gold Lion IS NOT MINE ORIGINALS PRODUCTIONS Los LEONARDO New York Angeles A07/051 22137 ENVY SVENSON HAIR TREATMENT TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion CLINIC A07/064 20854 HOUSE MAID KATAOKA&CO.,LTD VAN HOUTEN AOI PRO Tokyo JAPAN TOKYU AGENCY Tokyo Bronze Lion COCOA A07/103 22229 BIGGER THAN HARMAN JBL HEADPHONES AMUSEMENT PARK USA AMUSEMENT PARK Bronze Lion US INTERNATIONAL/ ENTERTAINMENT Los ENTERTAINMENT Los JBL Angeles Angeles

A08 (Use of Licensed / Adapted Music) A08/006 20477 JANE HP SPROUT 180LA Santa Monica USA 180LA Santa Monica Bronze Lion

A08/113 21843 COMPTON THE GRAMMYS THE 58TH TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los Bronze Lion GRAMMY AWARDS Angeles Angeles A08/117 22122 SUPER BOWL NATIONAL SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK Silver Lion BABIES CHOIR FOOTBALL LEAGUE A08/137 22112 WIENER HEINZ HEINZ DAVID Miami USA DAVID Miami Bronze Lion STAMPEDE CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE) A08/146 22102 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion USA WOMENS GYMNASTICS A08/147 22101 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion PHELPS A08/158 20709 LAST NIKE CLOTHING, WIEDEN+KENNEDY USA WIEDEN+KENNEDY Bronze Lion FOOTWEAR AND Portland Portland ACCESSORIES

A09 (Sound Design) A09/030 21557 TELL THE DELTA DELTA AIR LINES SMUGGLER New York USA WIEDEN+KENNEDY Silver Lion WORLD New York

4 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 53 of 158 Winners (Film Craft Lions)

A09/035 20184 PAPER HONDA HONDA FACTORY London UNITED RPA Santa Monica Bronze Lion KINGDOM A09/043 21266 HENNESSY THE HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / Gold Lion PICCARDS MOET HENNESSY USA New York

A10 (Animation) A10/006 20404 PAPER AMERIAN HONDA HONDA RPA Santa Monica USA RPA Santa Monica Silver Lion MOTOR CO. A10/008 20479 MALAK AND THE UNICEF HUMANITARIAN 180LA Santa Monica USA 180LA Santa Monica Silver Lion BOAT AID A10/011 20340 THE WORLD OF AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion AUTISM A10/039 21872 MOG'S SAINSBURY'S SUPERMARKET AMVBBDO London UNITED AMVBBDO London Bronze Lion CALAMITY KINGDOM A10/049 21599 JUSTINO /27(5Ë$6< CHRISTMAS LEO BURNETT Madrid SPAIN LEO BURNETT Madrid Silver Lion APUESTAS DEL LOTTERY ESTADO A10/058 20856 ITV KNITTED AD ITV ITV ITV CREATIVE London UNITED ITV CREATIVE London Silver Lion BREAK KINGDOM A10/076 21025 SSE 'PIER' SSE SSE THE MILL London UNITED ADAM&EVEDDB Gold Lion KINGDOM London

A11 (Visual Effects) A11/011 20385 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Bronze Lion RULE YOURSELF A11/024 20883 SHOCKWAVE ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS FRANCE LA CHOSE Paris Bronze Lion (ONDE DE Clichy Campaign CHOC) A11/025 20884 LOSS OF ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS FRANCE LA CHOSE Paris Bronze Lion CONTROL Clichy Campaign (PERTE DE &2175Ð/( A11/038 21267 HENNESSY THE HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / Gold Lion PICCARDS MOET HENNESSY USA New York A11/060 21028 CHEMICAL VIRGIN RECORDS CHEMICAL THE MILL London UNITED OUTSIDER London Gold Lion BROTHERS BROTHERS KINGDOM 'WIDE OPEN' A11/061 21029 SKY 'Q' SKY SKY Q FLUID THE MILL London UNITED BRITISH SKY Bronze Lion VIEWING KINGDOM BROADCASTING London

5 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 54 of 158 Winners (Film Craft Lions)

A11/062 21030 SSE 'PIER' SSE SSE THE MILL London UNITED ADAM&EVEDDB Gold Lion KINGDOM London

A12 (Achievement in Production) A12/042 20142 HIGH SCHOOL SHISEIDO CO., SHISEIDO'S WATTS OF TOKYO JAPAN WATTS OF TOKYO / Gold Lion GIRL? PRODUCTS SHISEIDO CO., LTD. (MAJOLICA Tokyo MAJORCA / INTEGRATE) A12/091 22231 TARGET TARGET RETAIL DEUTSCH LA USA DEUTSCH LA Bronze Lion CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI A12/101 20704 OK GO — S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV RUSSIA TUTKOVBUDKOV Bronze Lion UPSIDE DOWN & Volgograd Volgograd / OK GO New INSIDE OUT York

Total Entries: 77

6 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 55 of 158 Winners (Film Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Production Company Prize No

A01 (Savoury Foods) A01/012 02677 WIENER HEINZ HEINZ DAVID Miami USA DAVID Miami BISCUIT FILMWORKS Bronze Lion STAMPEDE CONDIMENTS Los Angeles / CUT + (KETCHUP RUN Santa Monica / VARIETY, THE MILL Los Angeles MUSTARD, BBQ SAUCE)

A03 (Alcoholic Drinks) A03/024 01785 TRIP AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI LANDIA Buenos Aires Silver Lion SAATCHI Buenos Aires & SAATCHI Buenos Aires A03/025 01786 PARTY AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI LANDIA Buenos Aires Gold Lion SAATCHI Buenos Aires & SAATCHI Buenos Aires A03/031 02598 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED AMVBBDO London STINK London Gold Lion TV KINGDOM

A04 (Non-Alcoholic Drinks) A04/004 00462 PUPPYMONKEY PEPSICO MOUNTAIN DEW BBDO New York USA BBDO New York SMITH AND JONES Bronze Lion BABY KICKSTART London

A05 (Cosmetics & Toiletries) A05/022 02366 ROCKET CAR OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY USA WIEDEN+KENNEDY BISCUIT FILMWORKS Gold Lion Portland Portland Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney A05/023 02368 WHALE OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY USA WIEDEN+KENNEDY BISCUIT FILMWORKS Gold Lion Portland Portland Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney A05/026 02591 NOT JUST A UNILEVER AXE PONCE Buenos Aires ARGENTINA PONCE Buenos Aires PRIMO Buenos Aires / Bronze Lion PRETTY ICONOCLAST Paris HAIRSTYLE

1 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 56 of 158 Winners (Film Lions)

A06 (Healthcare & Pharmacy) A06/011 02707 ENVY SVENSON HAIR TREATMENT TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid LEE FILMS Madrid Silver Lion CLINIC A06/023 02285 BREAK UP SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA J. WALTER NUNCHAKU CINE Bronze Lion ARGENTINA Buenos Aires THOMPSON Buenos Aires ARGENTINA Buenos Aires A06/024 02289 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA J. WALTER NUNCHAKU CINE Silver Lion ARGENTINA Buenos Aires THOMPSON Buenos Aires ARGENTINA Buenos Aires

A08 (Clothing, Footwear & Accessories) A08/020 02093 TALCUM PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO GUILTY CONTENT Silver Lion UNDERWEAR MELBOURNE MELBOURNE Melbourne Campaign GROUP AUSTRALIA A08/021 02094 TRIM PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO GUILTY CONTENT Silver Lion UNDERWEAR MELBOURNE MELBOURNE Melbourne Campaign GROUP AUSTRALIA A08/022 02095 SHOWER PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO GUILTY CONTENT Silver Lion UNDERWEAR MELBOURNE MELBOURNE Melbourne Campaign GROUP AUSTRALIA A08/023 02574 FASHION TO BE DAVID DELFIN DAVIDELFIN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid GARLIC TV Madrid Silver Lion FREE A08/034 01792 THE NIKE NIKE ANONYMOUS CONTENT USA ANONYMOUS ANONYMOUS Bronze Lion CONDUCTOR Culver City CONTENT Culver City / CONTENT Culver City WIEDEN+KENNEDY Portland A08/038 00942 LAST NIKE CLOTHING, WIEDEN+KENNEDY USA WIEDEN+KENNEDY PARK PICTURES Silver Lion FOOTWEAR AND Portland Portland Santa Monica / A52 ACCESSORIES Santa Monica / WALKER Los Angeles

A09 (Household Goods, Home Appliances & Furnishings) A09/032 00706 FIREFLY MAN INDEPENDENT OCEDEL NITTO Tokyo JAPAN DRILL Tokyo GEEK PICTURES Silver Lion INCUBATOR Tokyo

A11 (Cars & Automotive Products & Services) A11/011 00209 SHOCK DAIMLER AG, SMART 453 BBDO GROUP GERMANY GERMANY BBDO GROUP ANORAK Berlin Bronze Lion SMART FORFOUR Berlin GERMANY Berlin

2 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 57 of 158 Winners (Film Lions)

A11/065 02300 SHOULDERS OF NISSAN NORTH NISSAN TITAN TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los SMUGGLER Los Silver Lion GIANTS AMERICA Angeles Angeles Angeles, CA / ROCK PAPER SCISSORS Santa Monica / A52 Santa Monica A11/070 02755 OPENING VOLKSWAGEN DO HANDS-FREE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR 3$5$12,'%56mR Bronze Lion DOORS BRASIL OPEN TRUNK Paulo Paulo A11/096 01975 CO-WORKER DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico Bronze Lion City Campaign A11/097 01976 SON'S FRIEND DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico Bronze Lion City Campaign A11/099 01517 COMMANDER AUDI OF AMERICA R8 VENABLES BELL & USA MJZ Los Angeles / Bronze Lion PARTNERS San Francisco FINAL CUT Los Angeles / THE MILL Los Angeles

A12 (Retail & e-Commerce) A12/005 00594 CLIFF LETGO LETGO APP CP+B Miami USA CP+B Miami BISCUIT FILMWORKS Bronze Lion Los Angeles A12/008 00325 THE MAN ON JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED ADAM&EVEDDB SOMESUCH London Silver Lion THE MOON KINGDOM London A12/115 02337 SPARE THE ACT- DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED AMVBBDO London O POSITIVE New York Silver Lion LAPTOP WORLD KINGDOM A12/116 02339 SPARE THE ACT- DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED AMVBBDO London O POSITIVE New York Silver Lion NESPRESSO WORLD KINGDOM Campaign A12/117 02341 SPARE THE ACT- DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED AMVBBDO London O POSITIVE New York Silver Lion COOKER WORLD KINGDOM Campaign A12/119 02333 SPARE THE ACT- DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED AMVBBDO London O POSITIVE New York Silver Lion CHROMECAST WORLD KINGDOM Campaign A12/131 00329 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED ADAM&EVEDDB BLINK PRODUCTIONS Grand Prix KINGDOM London London / CAIN & ABEL London / THE MILL London

3 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 58 of 158 Winners (Film Lions)

A15 (Entertainment & Leisure) A15/003 00022 ART MUSEUM ART MUSEUM ART MUSEUM 58)/$1==ULFK SWITZERLAND 58)/$1==ULFK STORIES Zurich Bronze Lion KONSTRUKTIV KONSTRUKTIV, KONSTRUKTIV IN ©6(&21' =h5,&+ =h5,&+,67+( &+$1&(ª ONLY INSTITUTION IN SWITZERLAND DEDICATED TO THE EXPLORATION OF CONCRETE ART. CONCRETE ART IS AN ART MOVEMENT WITH A STRONG EMPHASIS ON ABSTRACTION, BASED ON THE USE OF SQUARES, RECTANGLES AND CIRCLES. A15/056 02697 SUPER BOWL NATIONAL SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New Bronze Lion BABIES CHOIR FOOTBALL LEAGUE York / PARK PICTURES New York / EXILE Santa Monica A15/064 02068 JUSTINO /27(5Ë$6< CHRISTMAS LEO BURNETT Madrid SPAIN LEO BURNETT Madrid PASSION PICTURES Gold Lion APUESTAS DEL LOTTERY London / BLUR ESTADO PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm

A16 (Media & Publications) A16/048 02290 CLOSET AGEA IECO J. WALTER THOMPSON ARGENTINA J. WALTER ARGENTINACINE Bronze Lion ARGENTINA Buenos Aires THOMPSON Buenos Aires ARGENTINA Buenos Aires

A17 (Financial Products & Services) A17/011 00326 TINY DANCER JOHN LEWIS PREMIER HOME ADAM&EVEDDB London UNITED ADAM&EVEDDB BLINK PRODUCTIONS Gold Lion INSURANCE INSURANCE KINGDOM London London A17/050 02345 THE SWIM KLARNA FINANCIAL DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion PRODUCTS & Campaign SERVICES

4 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 59 of 158 Winners (Film Lions)

A17/051 02346 THE FISH KLARNA FINANCIAL DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion PRODUCTS & Campaign SERVICES A17/073 02624 LIFT HSBC COMMERCIAL GREY LONDON UNITED GREY LONDON INDEPENDENT Bronze Lion BANKING KINGDOM London / THE MILL London / 750MPH London A17/077 01310 CHECK GEICO GEICO AUTO HUNGRY MAN Los Angeles USA THE MARTIN AGENCY HUNGRY MAN Los Silver Lion INSURANCE Richmond Angeles Campaign A17/078 01311 REUNION GEICO GEICO AUTO HUNGRY MAN Los Angeles USA THE MARTIN AGENCY HUNGRY MAN Los Silver Lion INSURANCE Richmond Angeles Campaign A17/079 01312 FISHERMAN GEICO GEICO AUTO HUNGRY MAN Los Angeles USA THE MARTIN AGENCY HUNGRY MAN Los Silver Lion INSURANCE Richmond Angeles Campaign A17/080 01313 DIRECTIONS GEICO GEICO AUTO HUNGRY MAN Los Angeles USA THE MARTIN AGENCY HUNGRY MAN Los Silver Lion INSURANCE Richmond Angeles Campaign A17/091 02121 WHISPER GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY HUNGRY MAN New Silver Lion Richmond New York York / ROCK PAPER Campaign SCISSORS New York / MPC New York A17/092 02125 SPY GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY HUNGRY MAN New Silver Lion Richmond New York York / ROCK PAPER Campaign SCISSORS New York / MPC New York A17/093 02129 COUNTDOWN GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY HUNGRY MAN New Silver Lion Richmond New York York / ROCK PAPER Campaign SCISSORS New York / MPC New York

A19 (Commercial Public Services) A19/027 01105 DENG ADUT UNIVERSITY OF EDUCATION FINCH Sydney AUSTRALIA VCD + FINCH Sydney Silver Lion WESTERN SYDNEY WE.COLLECTIVE Sydney

A20 (Corporate Image & Sponsorship) A20/025 02362 STRONG PROCTER & HOUSEHOLD WIEDEN+KENNEDY USA WIEDEN+KENNEDY RATTLING STICK Bronze Lion GAMBLE PRODUCTS Portland Portland Santa Monica A20/052 02504 GENDER HEINEKEN MEXICO TECATE BEER NOMADES Mexico City MEXICO NOMADES Mexico City CENTRAL FILMS Silver Lion VIOLENCE Mexico City

5 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 60 of 158 Winners (Film Lions)

A21 (Public Health & Safety) A21/011 00440 SHOCKWAVE 'e/e*$7,21¬/$ FRENCH ROAD LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Bronze Lion (ONDE DE 6e&85,7e(7¬/$ SAFETY Clichy Campaign CHOC) CIRCULATION 5287,Ê5(6 A21/012 00441 LOSS OF 'e/e*$7,21¬/$ FRENCH ROAD LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Bronze Lion CONTROL 6e&85,7e(7¬/$ SAFETY Clichy Campaign (PERTE DE CIRCULATION &2175Ð/( 5287,Ê5(6

A22 (Public Sector & Awareness Messages) A22/039 01651 DEVICES UNITED CYBERBULLYING SHOOTERS FILMS San USA SHOOTERS FILMS San SHOOTERS FILMS Bronze Lion COMMUNITIES OF AWARENESS Antonio Antonio San Antonio SAN ANTONIO

A23 (Charities & Appeals) A23/018 02418 #THEMANWHODI AGENCE DE LA ORGAN DONATION DDB PARIS FRANCE DDB PARIS WANDA Bronze Lion EDTHEMOST %,20e'(&,1( PRODUCTIONS Saint- Denis La Plaine Cedex / THE Paris A23/019 02419 #MAKEACHILDC DOCTORS OF THE DOCTORS OF THE DDB PARIS FRANCE DDB PARIS MAGALI FILMS Paris / Bronze Lion RY WORLD WORLD STUDIO 5 Paris

B01 (Food & Drinks ) B01/019 00179 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI AGOSTO BUENOS Bronze Lion NIGHT OF ALL SAATCHI Buenos Aires & SAATCHI Buenos AIRES / CHE Aires REVOLUTION POST Buenos Aires B01/037 00385 MENTORS PERFETTI VAN MENTOS BBH London UNITED BBH London THE MILL London Bronze Lion MELLE KINGDOM

B02 (Fast Moving Consumer Goods ) B02/017 01818 ACT OF LOVE SAGAMI RUBBER SAGAMI ORIGINAL PROJECTOR Tokyo JAPAN PROJECTOR Tokyo / ROCK'N ROLL JAPAN Bronze Lion INDUSTRIES CO. ROCK'N ROLL JAPAN Tokyo / STINK London Tokyo B02/028 02510 BLOOD SCA LIBRESSE/ BODY AMVBBDO London UNITED AMVBBDO London STINK London Gold Lion FORM KINGDOM

6 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 61 of 158 Winners (Film Lions)

B03 (Durable Consumer Goods) B03/001 00144 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO GUILTY CONTENT Silver Lion 'IMPACT' UNDERWEAR MELBOURNE MELBOURNE Melbourne GROUP AUSTRALIA B03/060 02653 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New Bronze Lion USA WOMENS York GYMNASTICS B03/061 02654 UNDER ARMOUR UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New Gold Lion PHELPS York

B04 (Cars & Automotive Products & Services) B04/004 01377 THE REVERSED HARALD A. VOLKSWAGEN TRY Oslo NORWAY TRY Oslo BACON OSL Oslo Bronze Lion TRAILER 0‘//(5 TRAILER ASSIST VOLKSWAGEN NORWAY

B05 (Retail, e-Commerce, Restaurants & Fast Food Chains) B05/043 02335 SPARE THE ACT- DIXONS CARPHONE CURRYS PC AMVBBDO London UNITED AMVBBDO London O POSITIVE New York Silver Lion LAPTOP WORLD KINGDOM

B08 (Financial Products & Services) B08/050 02122 LAKE GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY FURLINED New York / Silver Lion Richmond Richmond CUT+RUN New York / Campaign MPC New York B08/051 02126 HIKE GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY FURLINED New York / Silver Lion Richmond Richmond CUT+RUN New York / Campaign MPC New York B08/052 02130 FOREST GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY FURLINED New York / Gold Lion Richmond Richmond CUT+RUN New York / MPC New York B08/053 02134 GOING UP GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY FURLINED New York / Silver Lion Richmond Richmond CUT+RUN New York / Campaign MPC New York

B09 (Business Products & Services) B09/042 02750 ENDLESS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR 9(725=(526mR Bronze Lion POSSIBILITIES Paulo Paulo

7 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 62 of 158 Winners (Film Lions)

B12 (Public Health & Safety) B12/017 02667 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires Gold Lion AWARENESS

B13 (Public Sector & Awareness Messages) B13/007 00021 DEARDADDY CARE NORWAY DOMESTIC SCHJAERVEN NORWAY SCHJAERVEN TANGRYSTAN Oslo Silver Lion VIOLENCE 5(./$0(%<5c2VOR 5(./$0(%<5c2VOR AWARENESS B13/034 01837 THE THE HUNTING THE HUNTING GOODBY SILVERSTEIN & USA GOODBY PRETTYBIRD Culver Bronze Lion UNACCEPTABLE GROUND GROUND PARTNERS San Francisco SILVERSTEIN & City / CUT + RUN San Campaign ACCEPTANCE PARTNERS San Francisco / SPY San LETTERS Francisco Francisco B13/035 01838 MS. ROBERT'S THE HUNTING THE HUNTING GOODBY SILVERSTEIN & USA GOODBY PRETTYBIRD Culver Bronze Lion UNACCEPTABLE GROUND GROUND PARTNERS San Francisco SILVERSTEIN & City / CUT + RUN San Campaign ACCEPTANCE PARTNERS San Francisco / SPY San LETTER Francisco Francisco B13/046 02263 WAVES OF THE UNITED THE UNITED VRSE.WORKS Los Angeles USA VRSE.WORKS Los VRSE.WORKS Los Bronze Lion GRACE NATIONS NATIONS Angeles Angeles

B14 (Charities & Appeals) B14/003 00364 WAITING LINES RE-BORN TO BE ORGAN DONATION DUVAL GUILLAUME BELGIUM DUVAL GUILLAUME GERONIMO Antwerp / Bronze Lion ALIVE Antwerp Antwerp ASP FILM PROUCTIONS Hofstade B14/055 02820 HOW TO GET MAKE LOVE NOT ACID ATTACK OGILVY & MATHER INDIA OGILVY & MATHER OGILVY & MATHER Gold Lion PERFECT RED SCARS MUMBAI MUMBAI MUMBAI Campaign LIPS B14/056 02821 HOW TO APPLY MAKE LOVE NOT ACID ATTACK OGILVY & MATHER INDIA OGILVY & MATHER OGILVY & MATHER Gold Lion EYELINER SCARS MUMBAI MUMBAI MUMBAI Campaign

C01 (Viral Film) C01/010 00097 LOOK WHO'S VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS SWEDEN FORSMAN & NEW LAND Stockholm Gold Lion DRIVING Gothenburg BODENFORS Gothenburg

8 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 63 of 158 Winners (Film Lions)

C01/051 00248 HIGH SCHOOL SHISEIDO CO., SHISEIDO'S WATTS OF TOKYO JAPAN WATTS OF TOKYO / WATTS OF TOKYO Gold Lion GIRL? PRODUCTS SHISEIDO CO., LTD. (MAJOLICA Tokyo MAJORCA / INTEGRATE)

E03 (Non-Fiction Series ) E03/017 01530 UNFAIRY TALES UNICEF HUMANITARIAN 180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Bronze Lion SERIES AID Sao Paulo / &2168/$'26mR Paolo / BUBBA’S CHOP SHOP Burbank

E04 (Short Fiction Film (under 10 minutes) ) E04/028 02321 DADS PROCTER & ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Bronze Lion #SHARETHELOA GAMBLE INDIA Mumbai D (60 SECS)

E06 (Fiction Film Series) E06/007 01794 THE TOUGH VOLKSWAGEN GOLF DDB Sydney AUSTRALIA DDB Sydney ROBBER'S DOG Bronze Lion SELL AUSTRALIA Sydney / THE EDITORS Sydney

E07 (Music Video) E07/015 00404 OK GO — S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV RUSSIA TUTKOVBUDKOV BOB INDUSTRIES Silver Lion UPSIDE DOWN & Volgograd Volgograd Santa Monica / INSIDE OUT PROFILM Moscow E07/026 01273 WIDE OPEN VIRGIN EMI THE CHEMICAL OUTSIDER London UNITED OUTSIDER London OUTSIDER London Bronze Lion RECORDS BROTHERS KINGDOM

F01 (Use of TV/Cinema Film ) F01/012 02694 GUN CRAZY STATES UNITED TO SENSIBLE GUN GREY NEW YORK USA GREY NEW YORK SUPPLY & DEMAND Bronze Lion PREVENT GUN LAWS New York / UPPERCUT VIOLENCE New York

9 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 64 of 158 Winners (Film Lions)

F01/020 01332 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / Gold Lion CARDS - FU 2016 THE MILL New York / EXILE Santa Monica

F02 (Use of Online Film) F02/018 02099 SEARCH REFUGEES NPO )&%=h5,&+ SWITZERLAND )&%=h5,&+ )&%=h5,&+ Bronze Lion RACISM. FIND WELCOME TRUTH. F02/029 01324 DON'T LOOK USHER INTERACTIVE $.4$6mR3DXOR BRAZIL $.4$6mR3DXOR Bronze Lion AWAY MUSIC VIDEO

Total Entries: 87

10 of 10 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 65 of 158 Winners (Glass Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Glass Lions) A01/011 00059 LEGALLY BRIDE KAFA WOMEN'S RIGHTS LEO BURNETT BEIRUT LEBANON Glass Lion NGO A01/040 00122 MARRIAGE SK-II SKINCARE FORSMAN & BODENFORS SWEDEN Glass Lion MARKET Gothenburg TAKEOVER A01/103 00192 BEAUTY TIPS BY MAKE LOVE NOT ACID ATTACK OGILVY & MATHER INDIA Glass Lion RESHMA SCARS MUMBAI A01/112 00138 DADS#SHARETH PROCTER & ARIEL MATIC BBDO INDIA Mumbai INDIA Glass Lion ELOAD (CASE GAMBLE INDIA STUDY) A01/128 00197 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED Glass Lion KINGDOM A01/148 00153 6 PACK BAND HINDUSTAN BROOKE BOND MINDSHARE Mumbai INDIA Grand Prix UNILEVER RED LABEL TEA

Total Entries: 6

1 of 1 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 66 of 158 Winners (Health and Wellness Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize Medium No

A01 (OTC Oral Medicines) A01/1007 01274 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Bronze Lion Film: Cinema, ARGENTINA Buenos Aires TV and Digital Film Content A01/120 01163 EXCEDRIN - THE GSK CONSUMER EXCEDRIN DDB REMEDY London UNITED Bronze Lion Use of 01 MIGRAINE HEALTHCARE MIGRAINE KINGDOM Technology EXPERIENCE A01/280 01961 DOCUSOL MAKE TYPHARM DOCUSOL McCANN HEALTH London UNITED Silver Lion Branded 05 A NAPPY HAPPY PEDIATRIC KINGDOM Content: Digital SOLUTION A01/350 00964 WHO THE F*CK PROCTER & PEPTO-BISMOL PUBLICIS NORTH USA Silver Lion Digital: Social 06 WANTS TO GAMBLE AMERICA New York FOLLOW PEPTO ON TWITTER? A01/9001 01371 THE MIGRAINE GSK CONSUMER EXCEDRIN WEBER SHANDWICK New USA Bronze Lion PR EXPERIENCE HEALTHCARE MIGRAINE York PRESENTED BY EXCEDRIN

A02 (OTC Applications) A02/350 01855 DON'T JUDGE. UNILEVER CLOSEUP )%,=6mR3DXOR BRAZIL Silver Lion Digital: Social 02 KISS. TOOTHPASTE

A04 (Nutraceuticals) A04/8003 01381 X-RAY CASTS FONTERRA ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Gold Lion Direct and BRANDS NEW Promo & ZEALAND, ANCHOR Activation

A05 (Other Products) A05/130 02031 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Silver Lion Integrated 05 Campaign A05/8003 01945 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Bronze Lion Direct and ELECTRONICS / BANGKOK Promo & THAI ASSOCIATION Activation OF THE BLIND

1 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 67 of 158 Winners (Health and Wellness Lions)

A05/8015 02030 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Silver Lion Direct and Promo & Activation

B01 (Education & Awareness) B01/1020 01412 PREMONITION CRUZ ROJA FIRST AID '+e/(7< 5/$7$0 ARGENTINA Silver Lion Film: Cinema, ARGENTINA COURSES Buenos Aires TV and Digital Film Content B01/120 01165 EXCEDRIN - THE GSK CONSUMER EXCEDRIN DDB REMEDY London UNITED Silver Lion Use of 12 MIGRAINE HEALTHCARE MIGRAINE KINGDOM Technology EXPERIENCE B01/120 01923 REWORD HEADSPACE REWORD WEB LEO BURNETT AUSTRALIA Bronze Lion Use of 13 APPLICATON MELBOURNE Technology B01/140 00270 THINKING OF… ( LIFETIME LATIN BREAST CANCER TOTUMA USA Bronze Lion Film Craft: 05 • )( • ) AMERICA AWARENESS COMMUNICATIONS & Production DESIGN Bay Harbor Islands Design / Art Direction B01/150 01091 PARKINSON'S PARKINSON'S NSW PARKINSON'S J. WALTER THOMPSON AUSTRALIA Bronze Lion Film Craft: 03 NSW- THE DISEASE Sydney Direction LUCKY ONES B01/150 20033 LEARN IT SCOUTS SOUTH SCOUTS SA VELOCITY FILMS SOUTH AFRICA Bronze Lion Film Craft: 04 YOUNG AFRICA Johannesburg Direction B01/240 01467 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Print & Poster 09 Campaign Craft: Illustration B01/240 01469 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Print & Poster 10 Campaign Craft: Illustration B01/240 01473 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Print & Poster 11 Campaign Craft: Illustration B01/240 01475 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Print & Poster 12 Campaign Craft: Illustration B01/240 01477 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Print & Poster 13 Campaign Craft: Illustration B01/280 30566 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion Branded 20 AWARENESS Content: Digital B01/3015 00331 AUCTIONEER TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Radio FLORIDA B01/320 01921 REWORD HEADSPACE REWORD WEB LEO BURNETT AUSTRALIA Bronze Lion Digital Craft: 01 APPLICATON MELBOURNE User Experience (UX) B01/430 01057 DARRYL CANSA (CANCER CANSA (CANCER FCB CAPE TOWN SOUTH AFRICA Silver Lion Digital: Online 15 ASSOCIATION OF ASSOCIATION OF Campaign Video SOUTH AFRICA) SOUTH AFRICA)

2 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 68 of 158 Winners (Health and Wellness Lions)

B01/430 01058 JABU CANSA (CANCER CANSA (CANCER FCB CAPE TOWN SOUTH AFRICA Silver Lion Digital: Online 16 ASSOCIATION OF ASSOCIATION OF Campaign Video SOUTH AFRICA) SOUTH AFRICA) B01/430 01730 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion Digital: Online 24 AWARENESS Video B01/430 31538 KEEP FARTS MEREDITH’S COLON CANCER FCB CHICAGO USA Bronze Lion Digital: Online 40 FUNNY MIRACLES COLON AWARENESS / Video CANCER HEALTH FOUNDATION INSURANCE B01/8003 00022 PARADISE HILL IT'S NOT OK DOMESTIC FCB NEW ZEALAND NEW ZEALAND Silver Lion Direct and VIOLENCE Auckland Promo & AWARENESS Activation B01/8032 01482 YOU'RE MINUS 18 LGBT YOUTH GPY&R Melbourne AUSTRALIA Bronze Lion Direct and ACCEPTED SUPPORT Promo & Activation B01/8074 01073 DIPPER TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R INDIA Bronze Lion Direct and CONDOMS Mumbai Promo & Activation

B02 (Clinics, Hospitals, Retail & Facilities) B02/110 00550 HOW IS YOUR BUPA HEALTH TEST WCRS London UNITED Bronze Lion Mobile 01 BODY KINGDOM PERFORMING B02/120 00219 DREAM EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Use of 01 ADVENTURES Technology B02/300 00218 DREAM EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Branded 01 ADVENTURES Content: Live Experience B02/8003 00487 SURGEON KURASHIKI RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion Direct and TRYOUTS CENTRAL Promo & HOSPITAL Activation B02/9002 00488 SURGEON KURASHIKI RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Silver Lion PR TRYOUTS CENTRAL HOSPITAL

B03 (Insurance) B03/1003 00192 DELIVERY UNITEDHEALTHCAR HEALTH LEO BURNETT CHICAGO USA Bronze Lion Film: Cinema, E INSURANCE/CLAIM TV and Digital APP Film Content B03/130 00441 WAYS IN UNITEDHEALTHCAR UNITEDHEALTHCA LEO BURNETT CHICAGO USA Gold Lion Integrated 01 CAMPAIGN E RE BRAND Campaign

3 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 69 of 158 Winners (Health and Wellness Lions)

B04 (Fundraising & Advocacy) B04/130 00774 PROJECT PEARSON PROJECT FCB INFERNO London UNITED Grand Prix Integrated 03 LITERACY LITERACY KINGDOM Campaign B04/280 02006 LUIS' DREAM DORMIMUNDO / MATTRESS / THE OGILVY & MATHER Mexico MEXICO Bronze Lion Film: Cinema, 06 APEC ASSOCIATION TO City TV and Digital AVOID BLINDNESS Film Content IN MEXICO B04/350 00276 MISSING TYPE NHS BLOOD AND NATIONAL BLOOD ENGINE London UNITED Gold Lion Digital: Social 01 TRANSPLANT WEEK KINGDOM B04/430 00775 PROJECT PEARSON PROJECT FCB INFERNO London UNITED Gold Lion Digital: Online 01 LITERACY LITERACY KINGDOM Video B04/430 01740 HOW DO YOU COORDOWN COORDOWN SAATCHI & SAATCHI New USA Bronze Lion Digital: Online 07 SEE ME York Video B04/9010 01752 LADYBALLS OVARIAN CANCER PUBLIC GREY CANADA Toronto CANADA Silver Lion PR CANADA AWARENESS - OVARIAN CANCER B04/9025 01587 THIS BIKE HAS MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR MS

B05 (Other) B05/8005 21912 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Silver Lion Mobile QUEST TELEKOM TELEKOM London KINGDOM

C01 (Animal Health) C01/801 00709 #LEYDEMIERDA TERRITORIO DE ANIMAL SHELTER GARNIER BBDO COSTA RICA Silver Lion Direct and 3 (#SHITLAW) ZAGUATES &2081,'$'6DQ-RVp Promo & Activation

D01 (Corporate Image & Communication) D01/100 01670 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Gold Lion Film: Cinema, 4 CHOIR LONDON KINGDOM TV and Digital Film Content D01/170 01672 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Gold Lion Film Craft: Use 01 CHOIR LONDON KINGDOM of Music / Sound Design D01/280 00341 GE PODCAST GE GE BBDO New York USA Bronze Lion Branded 05 THEATRE Content: Digital PRESENTS THE MESSAGE D01/280 01533 COLOR FOR THE VALSPAR / PAINT FCB CHICAGO USA Gold Lion Branded 09 COLORBLIND ENCHROMA Content: Digital

4 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 70 of 158 Winners (Health and Wellness Lions)

D01/902 01541 COLOR FOR THE VALSPAR / PAINT FCB CHICAGO USA Silver Lion PR 1 COLORBLIND ENCHROMA

Total Entries: 52

5 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 71 of 158 Winners (Innovation Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Innovative Technology ) A01/037 00061 JUKEDECK | JUKEDECK JUKEDECK London UNITED Innovation Lion ARTIFICIALLY- KINGDOM INTELLIGENT MUSIC COMPOSER A01/078 00193 PREPEX NON-SURGICAL CIRC MEDTECH Hod ISRAEL Innovation Lion MALE Hasharon CIRCUMCISION DEVICE FOR HIV PREVENTION A01/079 00160 THE MILL BLACKBIRD THE MILL London UNITED Innovation Lion 'BLACKBIRD' KINGDOM A01/097 00309 GOOGLE GOOGLE ALPHAGO GOOGLE DEEPMIND UNITED Grand Prix DEEPMIND DEEPMIND London KINGDOM ALPHAGO A01/104 00385 DOT. THE FIRST DOT DOT. THE FIRST SERVICEPLAN Munich GERMANY Innovation Lion BRAILLE INCORPORATION BRAILLE SMARTWATCH. SMARTWATCH.

A02 (Creative Innovation ) A02/010 00284 THE NEXT ING ING J. WALTER THOMPSON THE Innovation Lion REMBRANDT AMSTERDAM NETHERLANDS A02/094 00332 LANDCRUISER TOYOTA MOTOR LANDCRUISER SAATCHI & SAATCHI AUSTRALIA Innovation Lion EMERGENCY CORPORATION Sydney NETWORK AUSTRALIA A02/120 00232 EDIBLE SIX SALTWATER SALTWATER WE BELIEVERS New York USA Innovation Lion PACK RINGS BREWERY BREWERY A02/232 00349 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Innovation Lion TO MARS BEYOND

Total Entries: 9

1 of 1 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 72 of 158 Winners (Integrated Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Integrated Campaign) A01/005 00007 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Bronze Lion ZEALAND A01/010 00014 THE MAN ON JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED Bronze Lion THE MOON KINGDOM A01/021 00050 BILD - ONLY BILD BILD NEWS VCCP Berlin GERMANY Bronze Lion DARES TO DO THAT A01/026 00023 HOME FOR EDEKA ZENTRALE EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion CHRISTMAS & CO. KG A01/033 00069 #OPTOUTSIDE REI REI VENABLES BELL & USA Gold Lion PARTNERS San Francisco A01/048 00091 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA Grand Prix CARDS - FU 2016 A01/061 00226 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED Bronze Lion BILLBOARD RAIDER KINGDOM A01/063 00102 THE FIRST EVER SHERWIN KRYLON DEUTSCH New York USA Silver Lion PINTEREST WILLIAMS YARD SALE A01/089 00146 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED Bronze Lion London KINGDOM A01/117 00209 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

A01/128 00168 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA Silver Lion UNDERWEAR MELBOURNE GROUP AUSTRALIA A01/131 00283 ENDLESS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL Bronze Lion POSSIBILITIES A01/249 00229 500 YEARS OF TATE TATE BRITAIN GREY LONDON UNITED Bronze Lion STORIES KINGDOM

Total Entries: 13

1 of 1 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 73 of 158 Winners (Media Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food & Drinks ) A01/008 02108 WHERE IS MY BACKUS SAN JUAN BEER FCB MAYO Lima PERU Bronze Lion OTORONGO? SABMILLER A01/020 01655 CHAMPIONS' HEINEKEN UEFA CHAMPIONS LEO BURNETT Madrid SPAIN Bronze Lion BOSS LEAGUE A01/034 02371 FRONT PAGE CIA CACIQUE DE &$)e3(/e /(: /$5$?7%:$6mR BRAZIL Bronze Lion PACK &$)e62/89(/ Paulo A01/055 00351 BREAKVERTISIN CONTINENTAL ROYCO INSTANT THESE DAYS Antwerp BELGIUM Silver Lion G BY ROYCO FOODS BELGIUM SOUP

A02 (Fast Moving Consumer Goods ) A02/022 02667 100% KOSHER PROCTER & HEAD & MEDIACOM ISRAEL Tel ISRAEL Gold Lion HEAD & GAMBLE SHOULDERS Aviv SHOULDERS A02/027 02840 BREAKING HENKEL LOCTITE SUPER OGILVY GUATEMALA GUATEMALA Silver Lion NEWS BONDER

A03 (Durable Consumer Goods) A03/020 01275 UNCRUSHABLE M.J. BALE M.J. BALE 100% TBWA\SYDNEY AUSTRALIA Silver Lion MERINO WOOL SUIT

A04 (Cars & Automotive Products & Services) A04/042 01453 BUSINESS RENAULT ITALIA AUTOMOTIVE OMD Milan ITALY Bronze Lion BOOSTER

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) A05/014 02251 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

A05/036 02365 IKEA - BIG IKEA IKEA HOME McCANN TEL AVIV ISRAEL Bronze Lion BROTHER FURNISHINGS UNBOXING AND APPLIANCES A05/073 01612 SHARING THE SAINSBURY'S SAINSBURY'S PHD London UNITED Silver Lion GIFT OF KINGDOM READING AT CHRISTMAS

1 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 74 of 158 Winners (Media Lions)

A05/085 02849 TARGET TARGET RETAIL DEUTSCH LA USA Bronze Lion CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

A06 (Travel, Transport & Leisure) A06/012 02253 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Silver Lion NUMBER ASSOCIATION A06/021 01241 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Bronze Lion OPERA HOUSE OPERA HOUSE A06/023 01068 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT A06/049 02887 HOLIDAYS ON TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion DEMAND

A07 (Media & Publications) A07/030 01262 STARDUST FOR STUDIO BRUSSEL STARDUST FOR DDB BRUSSELS BELGIUM Silver Lion BOWIE BOWIE A07/035 01293 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED Silver Lion KINGDOM

A08 (Financial Products & Services) A08/021 00565 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion

A08/022 00566 SMART GIRLS — ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion EQUAL FUTURE

A10 (Commercial Public Services) A10/019 01940 38 YEARS LATER TRIPLE S TRIPLE S J. WALTER THOMPSON PUERTO RICO Bronze Lion ADVANTAGE PUERTO RICO San Juan

2 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 75 of 158 Winners (Media Lions)

A11 (Corporate Image) A11/037 02007 NO BORDERS AIRBNB AIRBNB STARCOM MEDIAVEST USA Silver Lion GROUP Chicago

A12 (Public Health & Safety) A12/012 01498 CANCER GOLLO GOLLO McCANN SAN JOSE COSTA RICA Bronze Lion UNCENSORED A12/018 01403 LIFE SAVING AUSTRALIAN ROAD AUSTRALIAN GPY&R Brisbane AUSTRALIA Gold Lion STICKERS SAFETY ROAD SAFETY FOUNDATION FOUNDATION A12/019 02783 SNAPCHAT OOGACHAGA LGBT OGILVY & MATHER SINGAPORE Silver Lion FROM THE COUNSELLING / SINGAPORE CLOSET NON-PROFIT A12/025 01680 DIPPER TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R INDIA Silver Lion CONDOMS Mumbai A12/046 02339 SMS LAST GLOBAL ROAD GLOBAL ROAD HAVAS WORLDWIDE CHINA Gold Lion WORDS SAFETY SAFETY SHANGHAI PARTNERSHIP

A13 (Public Sector & Awareness Messages) A13/006 01163 THE SECOND TELETICA, INAMU, DOMESTIC J. WALTER THOMPSON COSTA RICA Gold Lion SCOREBOARD FEDEFUTBOL VIOLENCE &267$5,&$6DQ-RVp A13/025 00804 END THE LA SIRENA LA SIRENA 3$*e6%%'26DQWR DOMINICAN Gold Lion SILENCE Domingo REPUBLIC A13/031 01768 SEARCH REFUGEES NPO )&%=h5,&+ SWITZERLAND Silver Lion RACISM. FIND WELCOME TRUTH. A13/037 02578 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

3 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 76 of 158 Winners (Media Lions)

A14 (Charities & Appeals) A14/007 02122 AMNESTY AMNESTY WORLD DAY COLENSO BBDO Auckland NEW ZEALAND Silver Lion INTERNATIONAL INTERNATIONAL AGAINST CYBER UNBLOCKER CENSORSHIP A14/016 02130 I CAN TEACH DUBAI CARES CHARITY J. WALTER THOMPSON UNITED ARAB Bronze Lion YOU TOO ORGANISATION DUBAI EMIRATES

B01 (Use of Screens) B01/006 00588 THE GREAT GRAUBUENDEN GRAUBUENDEN JUNG von MATT/LIMMAT SWITZERLAND Silver Lion ESCAPE FERIEN FERIEN =ULFK B01/023 01982 SAVING HANDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Bronze Lion ARGENTINA Buenos Aires B01/035 01290 ANIMAL BMW AUSTRIA BMW NIGHT DEMNER, MERLICEK & AUSTRIA Silver Lion DETECTING VISION SYSTEM BERGMANN Vienna BILLBOARDS B01/062 02590 GUN CRAZY STATES UNITED TO SENSIBLE GUN GREY NEW YORK USA Bronze Lion PREVENT GUN LAWS VIOLENCE

B02 (Use of Audio Platforms) B02/005 00111 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Bronze Lion GPS Gothenburg B02/030 02409 SONGS OF ESTADAO DIGITAL ESTADAO DIGITAL )&%%5$6,/6mR3DXOR BRAZIL Gold Lion VIOLENCE

B03 (Use of Print) B03/016 00680 SHOWROOM AUDI JAPAN KK AUDI A3 DENTSU INC Tokyo JAPAN Bronze Lion HOME DELIVERY B03/023 02308 CHAMPIONS GO SPORT GO SPORT TBWA\RAAD Dubai UNITED ARAB Bronze Lion HIJACK EMIRATES B03/051 02004 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Silver Lion

B04 (Use of Outdoor) B04/027 02490 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED Bronze Lion BILLBOARD RAIDER KINGDOM B04/031 02249 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

4 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 77 of 158 Winners (Media Lions)

B05 (Use of Ambient Media: Small Scale) B05/013 00387 LEGOLAND LEGOLAND ENTERTAINMENT/ VML New York USA Silver Lion DOLLARS FLORIDA RESORT TRAVEL & LEISURE B05/066 01404 LIFE SAVING AUSTRALIAN ROAD AUSTRALIAN GPY&R Brisbane AUSTRALIA Bronze Lion STICKERS SAFETY ROAD SAFETY FOUNDATION FOUNDATION B05/080 02123 X-RAY CASTS FONTERRA ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Silver Lion BRANDS NEW ZEALAND, ANCHOR B05/093 02718 PAY WITH UNTOLD FESTIVAL EVENTS McCANN WORLDGROUP ROMANIA Bronze Lion BLOOD AND NATIONAL ROMANIA Bucharest INSTITUTE FOR BLOOD DONATIONS B05/155 02717 BITTERSWEET PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bronze Lion PIES ROMANIA Bucharest B05/157 00749 HUNTED CHANNEL 4 ENTERTAINMENT OMD UK London UNITED Bronze Lion KINGDOM

B06 (Use of Ambient Media: Large Scale) B06/063 02558 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA Bronze Lion RESTAURANT B06/065 01861 TRIBECA FILM TRIBECA FILM FILM FESTIVAL J. WALTER THOMPSON USA Silver Lion FESTIVAL FESTIVAL New York REACTOR B06/068 02562 UNKNOWNS CANON U.S.A CANON EOS GREY NEW YORK USA Bronze Lion REBEL T6I B06/069 02609 HIGHWAY VOLVO CAR USA 2016 VOLVO XC90 GREY NEW YORK USA Bronze Lion ROBBERY T8 B06/080 02387 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Silver Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS B06/084 02838 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER THAILAND Gold Lion LEATHER ETHICAL Bangkok TREATMENT OF ANIMALS

B07 (Use of Events ) B07/014 02255 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Gold Lion

B07/050 00806 END THE LA SIRENA LA SIRENA 3$*e6%%'26DQWR DOMINICAN Silver Lion SILENCE Domingo REPUBLIC

5 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 78 of 158 Winners (Media Lions)

B07/101 01673 THE DILEMMA HEINEKEN BEER STARCOM MEDIAVEST ITALY Gold Lion GROUP Milan

B08 (Use of Stunts ) B08/007 00151 WAITING LINES RE-BORN TO BE ORGAN DONATION DUVAL GUILLAUME BELGIUM Bronze Lion ALIVE Antwerp B08/052 01070 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT B08/064 00716 LEGALLY BRIDE KAFA WOMEN'S RIGHTS LEO BURNETT BEIRUT LEBANON Bronze Lion NGO B08/068 00921 TESTIMONIES )81'$&,Ï1 INSTITUTIONAL WUNDERMAN BUENOS ARGENTINA Bronze Lion +8e63(' FUNDRAISING AIRES B08/080 00466 SKITTLES WRIGLEY CANADA SKITTLES MEDIACOM Toronto CANADA Bronze Lion HOLIDAY PAWN SHOP B08/115 02414 THIS BIKE HAS MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion MS B08/128 02591 GUN CRAZY STATES UNITED TO SENSIBLE GUN GREY NEW YORK USA Silver Lion PREVENT GUN LAWS VIOLENCE B08/142 02839 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER THAILAND Silver Lion LEATHER ETHICAL Bangkok TREATMENT OF ANIMALS B08/155 02051 BREWTROLEUM DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND Gold Lion

B08/178 02560 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Bronze Lion TO MARS BEYOND

C01 (Use of Digital Platforms) C01/004 00501 WESTPAC WESTPAC CHOPPER APPEAL DDB GROUP NEW NEW ZEALAND Bronze Lion CHOPPER MONTH ZEALAND Auckland APPEAL C01/009 02124 AMNESTY AMNESTY WORLD DAY COLENSO BBDO Auckland NEW ZEALAND Silver Lion INTERNATIONAL INTERNATIONAL AGAINST CYBER UNBLOCKER CENSORSHIP C01/016 00758 DON'T LOOK USHER INTERACTIVE $.4$6mR3DXOR BRAZIL Bronze Lion AWAY MUSIC VIDEO

6 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 79 of 158 Winners (Media Lions)

C02 (Use of Mobile ) C02/035 01815 HCD RINK BINGO HOCKEY CLUB HCD )&%=h5,&+ SWITZERLAND Silver Lion DAVOS MERCHANDISE C02/038 01242 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Bronze Lion OPERA HOUSE OPERA HOUSE C02/043 01247 CELEBRITY SAMSUNG SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion TANTRUM AUSTRALIAN= C02/102 01608 LO KAR LO BAAT HINDUSTAN ACTIVE WHEEL PHD INDIA Mumbai INDIA Bronze Lion UNILEVER DETERGENT

C03 (Use of Social Platforms) C03/016 01931 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Bronze Lion OUTTA C03/057 02352 YOU'RE MINUS 18 LGBT YOUTH GPY&R Melbourne AUSTRALIA Bronze Lion ACCEPTED SUPPORT C03/117 01480 TWITTER PASSOP AWARENESS VML Cape Town SOUTH AFRICA Silver Lion REFUGEES MESSAGE C03/158 02579 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. C03/200 02540 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Bronze Lion AWARENESS

C04 (Use of New Technology ) C04/039 01709 INTEL WINTER X INTEL INTEL CURIE OMD New York USA Bronze Lion GAMES 2016 TECHNOLOGY C04/057 00815 GRAB A SEAT, DIAGEO PIMM'S CARAT London UNITED Silver Lion IT'S PIMM'S KINGDOM O'CLOCK

D01 (Use of Data) D01/007 01766 FASHION HANG LUNG FASHION WALK McCANN & SPENCER HONG KONG Bronze Lion INTELLIGENCE PROPERTIES Hong Kong INDEX

7 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 80 of 158 Winners (Media Lions)

D01/032 02411 SONGS OF ESTADAO DIGITAL ESTADAO DIGITAL )&%%5$6,/6mR3DXOR BRAZIL Bronze Lion VIOLENCE D01/035 00189 THE HOUSE OF HEMNET COMMERCIAL PRIME Stockholm SWEDEN Silver Lion CLICKS RESIDENCE

E01 (Use of Brand or Product Integration into a Programme or Platform) E01/013 01166 THE SECOND TELETICA, INAMU, DOMESTIC J. WALTER THOMPSON COSTA RICA Gold Lion SCOREBOARD FEDEFUTBOL VIOLENCE &267$5,&$6DQ-RVp E01/031 02370 IKEA - BIG IKEA IKEA HOME McCANN TEL AVIV ISRAEL Bronze Lion BROTHER FURNISHINGS UNBOXING AND APPLIANCES E01/079 02572 #DONATEFORPR CLUBE SANGUE INSTITUTIONAL LEO BURNETT TAILOR BRAZIL Bronze Lion ISCILA BOM 0$'(6mR3DXOR

E02 (Use of Co-Creation & User Generated Content ) E02/069 01933 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion OUTTA

E03 (Use of Branded Content created for Digital or Social Media) E03/008 02525 THE RIO 2016 PARALYMPIC 2*,/9<%5$6,/6mR3DXOR BRAZIL Bronze Lion MINDCHANGER GAMES WORKOUT E03/130 00145 DONATE THE ZDK - EXIT GRABARZ & PARTNER GERMANY Bronze Lion HATE - THE GESELLSCHAFT DEUTSCHLAND Hamburg INVOLUNTARY DEMOKRATISCHE ONLINE KULTUR GGMBH DONATION

F01 (Use of Integrated Media) F01/003 00229 HOUSE OF UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI Silver Lion LITTLE MOMENTS F01/050 02833 CAPTAIN HOTELS.COM TRAVEL CP+B Boulder USA Bronze Lion OBVIOUS RUNS FOR PRESIDENT F01/069 01294 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED Silver Lion KINGDOM F01/098 02346 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Grand Prix

8 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 81 of 158 Winners (Media Lions)

F01/126 10124 A GROUND- JOHN LEWIS JOHN LEWIS MANNING GOTTLIEB OMD UNITED Bronze Lion BREAKING London KINGDOM CAMPAIGN TO COMBAT LONELINESS.

Total Entries: 97

9 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 82 of 158 Winners (Mobile Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Activation by Location) A01/001 00096 JOHNSONVILLE JOHNSONVILLE SAUSAGE DROGA5 New York USA Bronze Lion SAUSAGE NONNAS A01/015 00422 PIGEON AIR PLUME LABS PIGEON AIR DIGITASLBi London UNITED Bronze Lion PATROL PATROL KINGDOM A01/018 00571 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Gold Lion OPERA HOUSE OPERA HOUSE A01/040 01004 THE TRAFFIC VIDEOCON VIDEOCON Y&R Dubai UNITED ARAB Silver Lion GAAYE MOBILES EMIRATES

A02 (Activation by Proximity) A02/015 00754 SAMSUNG BLIND 6$0681*(63$f$ GALAXY S7, GEAR CHEIL SPAIN Madrid SPAIN Gold Lion CAP S2, SAMSUNG INSTITUTIONAL

A03 (Augmented Mobile Experience) A03/008 00865 AYRTON SENNA: INSTITUTO AYRTON INSTITUTO J. WALTER THOMPSON BRAZIL Silver Lion THE HEART OF SENNA AYRTON SENNA %5$=,/6mR3DXOR BRAZIL

A04 (Virtual Reality Experience) A04/003 00105 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA Silver Lion '$/Ë PARTNERS San Francisco

A05 (Networked / Connected Mobile Technology) A05/003 00277 #SEECOLORS SAMSUNG SAMSUNG LEO BURNETT BUDAPEST HUNGARY Bronze Lion #SEECOLORS A05/006 00457 LIGHTSABER GOOGLE, DISNEY, GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion ESCAPE: A INDUSTRIAL LIGHT CHROME & MAGIC, LUCAS EXPERIMENT FILM

1 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 83 of 158 Winners (Mobile Lions)

A06 (Connected Devices) A06/030 01121 AMATEUR ALLIANZ INSURANCE OGILVY & MATHER SINGAPORE Silver Lion REPLAY SINGAPORE A06/040 01179 PINLIST TOK&STOK FURNITURE ''%%5$6,/6mR3DXOR BRAZIL Bronze Lion STORE

A07 (Wearable Technology) A07/004 00560 BABOLAT POP JEAN-MARC BABOLAT - OGILVYONE Paris FRANCE Silver Lion ZIMMERMANN FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY A07/012 00717 HELPMET THAI HEALTH THAIHEALTH BBDO BANGKOK THAILAND Bronze Lion PROMOTION ROAD SAFETY FOUNDATION PROJECT A07/016 01096 COMMITMENT UNILEVER CORNETTO LOLA MULLENLOWE SPAIN Bronze Lion RINGS Madrid

A08 (Data / Insight) A08/003 00054 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Bronze Lion GPS Gothenburg

A09 (Innovative Technology ) A09/020 00828 TRY ON A SIX SAMSUNG SAMSUNG R/GA New York USA Bronze Lion GALAXY S6

B01 (Websites as Part of a Campaign) B01/001 00230 #OPTOUTSIDE REI REI VENABLES BELL & USA Bronze Lion PARTNERS San Francisco B01/003 00114 SHOP WITH THE STANCE STANCE STAR ZAMBEZI Venice USA Gold Lion FORCE WARS SOCKS

C01 (Utilities) C01/002 00055 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Bronze Lion GPS Gothenburg C01/029 01064 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY OGILVYONE LONDON UNITED Bronze Lion SERVICE KINGDOM 2 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 84 of 158 Winners (Mobile Lions)

C01/049 01073 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion

C01/051 00743 RE:SHAKESPEA SAMSUNG THE CHEIL UK London UNITED Bronze Lion RE ELECTRONICS, THE RE:SHAKESPEARE KINGDOM ROYAL APP SHAKESPEARE COMPANY

C02 (Apps as Part of a Campaign) C02/014 00934 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Bronze Lion NUMBER ASSOCIATION C02/021 00721 CHANGE 4 LIFE - PUBLIC HEALTH PROMOTING M&C SAATCHI London UNITED Bronze Lion SUGAR SWAPS ENGLAND HEALTH AND KINGDOM WELLBEING, SUGAR SWAPS APP C02/027 00225 NYT VR GOOGLE, GE, MINI, THE NEW YORK T BRAND STUDIO New USA Grand Prix NEW YORK TIMES TIMES, NYT VR, T York BRAND STUDIO, GOOGLE, GE, MINI C02/028 00631 SIZZL OSCAR MAYER OSCAR MAYER 360i New York USA Silver Lion BACON

D01 (Corporate / Commercial) D01/002 00584 CELEBRITY SAMSUNG SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Bronze Lion TANTRUM AUSTRALIAN= D01/004 00972 SONGS OF ESTADAO DIGITAL ESTADAO DIGITAL )&%%5$6,/6mR3DXOR BRAZIL Bronze Lion VIOLENCE D01/012 01190 KIDSBOOK ITAU BANK INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL Bronze Lion COLLECTION

D02 (Accessibility, Charity & Non-profit) D02/005 00973 SONGS OF ESTADAO DIGITAL ESTADAO DIGITAL )&%%5$6,/6mR3DXOR BRAZIL Silver Lion VIOLENCE

E01 (App Games) E01/009 01116 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Bronze Lion QUEST TELEKOM TELEKOM London KINGDOM

3 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 85 of 158 Winners (Mobile Lions)

E04 (Connected Experience Games) E04/002 00463 #RACEYOURHEA ACURA AUTOMOTIVE IGNITION A RAZORFISH USA Silver Lion RTOUT COMPANY San Francisco

F01 (Content for User Engagement) F01/029 00572 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Silver Lion OPERA HOUSE OPERA HOUSE F01/032 00324 A VALENTINE ADIDAS PURE BOOST X HILL+KNOWLTON UNITED Bronze Lion FROM ADIDAS STRATEGIES London KINGDOM F01/052 01038 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. F01/086 01155 TACO EMOJI TACO BELL TACO EMOJI DEUTSCH LA USA Silver Lion ENGINE LAUNCH

F02 (Response / Real-time Activity ) F02/029 00594 UNCRUSHABLE M.J. BALE M.J. BALE 100% TBWA\SYDNEY AUSTRALIA Silver Lion MERINO WOOL SUIT F02/031 00846 #LIVEINTHEMOVI AIRBNB AIRBNB TBWA\CHIAT\DAY Los USA Silver Lion ES Angeles F02/049 12421 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Bronze Lion NUMBER ASSOCIATION

F03 (Co-Creation & User Generated Content ) F03/010 00574 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Silver Lion OPERA HOUSE OPERA HOUSE F03/011 00867 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL Silver Lion BARS %5$=,/6mR3DXOR

4 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 86 of 158 Winners (Mobile Lions)

F04 (Targeted Communication) F04/010 00575 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Silver Lion OPERA HOUSE OPERA HOUSE

F05 (Social Gaming & Competitions) F05/007 01117 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Bronze Lion QUEST TELEKOM TELEKOM London KINGDOM

F06 (Social Trends) F06/005 00243 GIGA SELFIE TOURISM SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion AUSTRALIA F06/006 00106 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & USA Silver Lion PARTNERS San Francisco F06/013 00829 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion OUTTA F06/046 01000 #NETFLIXSWAP NETFLIX NETFLIX DAREWIN FRANCE Bronze Lion ENTERTAINMENT AGENCY Paris

F07 (Influencer / Talent ) F07/014 01039 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Bronze Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

F09 (Social Purpose) F09/008 00619 HASHTAGS FOR PERUVIAN RED VOLUNTARY McCANN LIMA PERU Gold Lion LIFE. CROSS BLOOD DONORS F09/015 00869 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL Bronze Lion BARS %5$=,/6mR3DXOR F09/026 00974 SONGS OF ESTADAO DIGITAL ESTADAO DIGITAL )&%%5$6,/6mR3DXOR BRAZIL Silver Lion VIOLENCE

5 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 87 of 158 Winners (Mobile Lions)

F09/027 01026 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Silver Lion

F09/029 01040 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Silver Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. F09/067 01030 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS

G01 (Integrated Campaign) G01/001 00232 #OPTOUTSIDE REI REI VENABLES BELL & USA Silver Lion PARTNERS San Francisco G01/006 00737 RATE MY ROOF ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO AUSTRALIA Bronze Lion MELBOURNE G01/010 00936 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Gold Lion NUMBER ASSOCIATION G01/018 00633 SIZZL OSCAR MAYER OSCAR MAYER 360i New York USA Bronze Lion BACON

G02 (Cross-device Campaign) G02/005 00763 HCD RINK BINGO HOCKEY CLUB HCD )&%=h5,&+ SWITZERLAND Silver Lion DAVOS MERCHANDISE

G03 (Messaging Campaign) G03/006 00108 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & USA Silver Lion PARTNERS San Francisco G03/015 01027 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Gold Lion

G03/036 12641 SNAP KING BURGER KING GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion ARGENTINA

Total Entries: 62

6 of 6 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 88 of 158 Winners (Outdoor Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Prize No

A02 (Drinks ) A02/007 01246 "BREAKDANCE" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A02/008 01249 "PARKOUR" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A02/009 01252 "SKATEBOARD" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A02/029 01257 BANNER ACCOLADE HARDYS WINE McCANN Birmingham UNITED McCANN Birmingham Bronze Lion KINGDOM A02/071 00392 POOL LOUNGER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign A02/072 00395 SUNBED EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign A02/073 00398 DIVER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign A02/074 00401 PALM TREE EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign

A03 (Household Goods) A03/036 01762 TOYS S.C. JOHNSON =,3/2&Š ENERGY BBDO Chicago USA ENERGY BBDO Bronze Lion Chicago Campaign A03/037 01744 TOOLS S.C. JOHNSON =,3/2&Š ENERGY BBDO Chicago USA ENERGY BBDO Bronze Lion Chicago Campaign A03/038 01752 CEREAL S.C. JOHNSON =,3/2&Š ENERGY BBDO Chicago USA ENERGY BBDO Bronze Lion Chicago Campaign

A04 (Cosmetics, Toiletries, Healthcare & Pharmacy) A04/050 03146 PENCIL JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign A04/051 03153 MONEY JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign A04/052 03159 KEYS JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign

1 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 89 of 158 Winners (Outdoor Lions)

A06 (Clothing, Footwear & Accessories) A06/019 04918 SAMBA 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ALPARGATAS Paulo Campaign A06/020 04934 FUTEBOL 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ALPARGATAS Paulo Campaign A06/021 04942 BOSSA NOVA 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ALPARGATAS Paulo Campaign A06/023 04947 PIER 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ALPARGATAS Paulo Campaign

A08 (Cars & Automotive Products & Services) A08/047 04600 BUCKETBAG VOLKSWAGEN KEYLESS ACCESS DDB GROUP GERMANY DDB GROUP Bronze Lion 'h66(/'25) 'h66(/'25) Campaign A08/048 04594 TOTE VOLKSWAGEN KEYLESS ACCESS DDB GROUP GERMANY DDB GROUP Bronze Lion 'h66(/'25) 'h66(/'25) Campaign A08/049 04597 CLUTCH VOLKSWAGEN KEYLESS ACCESS DDB GROUP GERMANY DDB GROUP Bronze Lion 'h66(/'25) 'h66(/'25) Campaign A08/091 03435 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion CYCLIST AIRBAG City Campaign A08/092 03437 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion PEDESTRIAN AIRBAG City Campaign A08/093 03439 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion RUNNER AIRBAG City Campaign

A09 (Retail, e-Commerce, Restaurants & Fast Food Chains) A09/039 00143 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Bronze Lion STORIES - GROUP RETAIL STORE Auckland Auckland Campaign CURRY A09/040 00144 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Bronze Lion STORIES - GROUP RETAIL STORE Auckland Auckland Campaign BOOTS A09/041 00145 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Bronze Lion STORIES - GYM GROUP RETAIL STORE Auckland Auckland Campaign A09/056 04809 BED IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A09/057 04812 LAMP IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A09/058 04815 NIGHTSTAND IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A09/059 04818 TABLE IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign

2 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 90 of 158 Winners (Outdoor Lions)

A09/060 04821 BOOKCASE IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A09/069 05262 BIG MAC BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Bronze Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland A09/070 05263 WHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Bronze Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland A09/071 05264 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Bronze Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland A09/082 04034 PEACE DOVE BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland A09/083 04035 PEACE FINGERS BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland A09/084 04036 OLIVE BRANCH BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / Campaign Y&R DIGITAL NZ Auckland

A10 (Travel & Transport) A10/038 04251 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Gold Lion ANIMALS | PIG YORK NEW YORK / TBWA Campaign \LONDON A10/039 04254 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Gold Lion ANIMALS | YORK NEW YORK / TBWA Campaign ARMADILLO \LONDON A10/040 04257 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Gold Lion ANIMALS | YORK NEW YORK / TBWA Campaign SPIDER \LONDON A10/041 04260 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Gold Lion ANIMALS | YORK NEW YORK / TBWA Campaign OCTOPUS \LONDON A10/042 04263 ANIMALS | AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Gold Lion PENGUIN YORK NEW YORK / TBWA Campaign \LONDON

3 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 91 of 158 Winners (Outdoor Lions)

A11 (Entertainment & Leisure) A11/045 04524 CHAV TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign A11/046 04527 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign

A12 (Media & Publications) A12/057 03707 ANATOMY L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign A12/058 03712 MAP L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign

A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) A17/107 03212 WALLS JORGE WING New York USA WING New York Gold Lion &$67$f('$ #IMPROUDTOBEM Campaign EXICAN A17/108 03214 PROBLEMS JORGE WING New York USA WING New York Gold Lion &$67$f('$ #IMPROUDTOBEM Campaign EXICAN A17/109 03216 PEOPLE JORGE WING New York USA WING New York Gold Lion &$67$f('$ #IMPROUDTOBEM Campaign EXICAN A17/165 03413 BEN NGHE UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion RIVER Campaign A17/166 03415 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign A17/167 03417 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign A17/174 03341 SKYLINE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR A17/175 03351 ICEBERG ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR A17/176 03359 DUNES ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR A17/177 03342 WHITE FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR

4 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 92 of 158 Winners (Outdoor Lions)

A17/178 03350 GREY FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR A17/179 03358 BLACK FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR A17/182 03967 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign A17/183 03976 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign A17/184 03985 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign A17/185 03994 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign A17/186 04003 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

B01 (Food) B01/020 03250 CHOCOLATE FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign B01/021 03256 MINT FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign B01/022 03262 STRAWBERRY FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign B01/063 02569 UNCONDITIONAL HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion KISSES Campaign B01/064 02568 FIRST KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign B01/065 02567 LOVING KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign B01/066 02566 FOREVER KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign

B02 (Drinks ) B02/040 03845 MAN DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign B02/041 03846 LADY DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign B02/042 03847 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign

5 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 93 of 158 Winners (Outdoor Lions)

B03 (Household Goods) B03/019 01642 MAN CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Bronze Lion Lima Campaign B03/020 01644 COUPLE CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Bronze Lion Lima Campaign

B07 (Home Appliances, Furnishings, Consumer Electronics & Technology) B07/069 02849 BED IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Silver Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25) B07/070 02851 SOFA IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Silver Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25) B07/071 02853 GRILL IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Silver Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25)

B08 (Cars & Automotive Products & Services) B08/051 02316 TECHNICALLY VOLKSWAGEN VOLKSWAGEN OGILVY & MATHER CAPE SOUTH AFRICA OGILVY & MATHER Bronze Lion HAIRSTYLE SOUTH AFRICA GENUINE PARTS TOWN CAPE TOWN Campaign B08/054 02321 TECHNICALLY VOLKSWAGEN VOLKSWAGEN OGILVY & MATHER CAPE SOUTH AFRICA OGILVY & MATHER Bronze Lion DOG SOUTH AFRICA GENUINE PARTS TOWN CAPE TOWN Campaign B08/055 02322 TECHNICALLY VOLKSWAGEN VOLKSWAGEN OGILVY & MATHER CAPE SOUTH AFRICA OGILVY & MATHER Bronze Lion SUPERHEROES SOUTH AFRICA GENUINE PARTS TOWN CAPE TOWN Campaign B08/058 04740 ASS GENERAL MOTORS OPEL SAFETY TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion DISTANCE Campaign CONTROL B08/059 04755 ARMPIT GENERAL MOTORS OPEL SAFETY TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion DISTANCE Campaign CONTROL B08/060 04769 BELLY GENERAL MOTORS OPEL SAFETY TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion DISTANCE Campaign CONTROL B08/133 03436 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion CYCLIST AIRBAG City Campaign B08/134 03438 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion PEDESTRIAN AIRBAG City Campaign

6 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 94 of 158 Winners (Outdoor Lions)

B08/135 03440 VOLVO "AIRBAG" 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion RUNNER AIRBAG City Campaign

B09 (Retail, e-Commerce, Restaurants & Fast Food Chains) B09/011 01104 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 1 Bangkok Campaign B09/012 01105 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 2 Bangkok Campaign B09/013 01106 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 3 Bangkok Campaign B09/038 04810 BED IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES B09/091 05065 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA DAVID Miami Bronze Lion - I WANT YOU RESTAURANT Campaign B09/093 05067 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA DAVID Miami Bronze Lion - KING'S FONT RESTAURANT Campaign B09/104 04660 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA DAVID Miami Bronze Lion RESTAURANT Campaign

B10 (Travel & Transport) B10/036 04252 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Silver Lion ANIMALS | PIG YORK NEW YORK / TBWA Campaign \LONDON B10/037 04258 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Silver Lion ANIMALS | YORK NEW YORK / TBWA Campaign SPIDER \LONDON B10/038 04264 ANIMALS | AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Silver Lion PENGUIN YORK NEW YORK / TBWA Campaign \LONDON B10/039 04255 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Silver Lion ANIMALS | YORK NEW YORK / TBWA Campaign ARMADILLO \LONDON B10/040 04261 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Silver Lion ANIMALS | YORK NEW YORK / TBWA Campaign OCTOPUS \LONDON

B11 (Entertainment & Leisure) B11/083 04536 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign

7 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 95 of 158 Winners (Outdoor Lions)

B11/084 04528 GAY TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign B11/085 04532 GRIEF TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign B11/087 04512 CHAV TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign

B12 (Media & Publications) B12/026 03201 GULLIVER PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion COMPANHIA DAS Campaign LETRAS B12/027 03206 SCARLET PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion COMPANHIA DAS Campaign LETRAS B12/028 03211 GATSBY PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion COMPANHIA DAS Campaign LETRAS B12/083 04471 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD - RAIDER KINGDOM TERMS & HORRIBLE, HORRIBLE CONDITIONS B12/090 05407 WATCHMAKER ESPN INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL $)5,&$6mR3DXOR Bronze Lion Campaign B12/091 05413 SHOEMAKER ESPN INSTITUTIONAL $)5,&$6mR3DXOR BRAZIL $)5,&$6mR3DXOR Bronze Lion Campaign

B13 (Financial Products & Services) B13/009 04876 GERMANY/NETH VISA VISA INFINITE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ERLANDS Paulo Campaign B13/010 04886 JAMAICA/SCOTL VISA VISA INFINITE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion AND Paulo Campaign B13/011 04894 SWEDEN/SWITZ VISA VISA INFINITE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ERLAND Paulo Campaign

B14 (Business Products & Services) B14/022 04877 CHARLES GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign B14/023 04887 ANGELA GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign

8 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 96 of 158 Winners (Outdoor Lions)

B14/024 04895 FRANCIS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign B14/037 04413 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE CHILE OGILVY & MATHER Bronze Lion Santiago CHILE Santiago Campaign B14/038 04414 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE CHILE OGILVY & MATHER Bronze Lion Santiago CHILE Santiago Campaign

B16 (Corporate Image & Sponsorship) B16/044 02250 3 UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Bronze Lion London KINGDOM London B16/052 04179 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign B16/053 04195 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign B16/054 04210 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) B17/041 00961 PINA COLADA AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/042 00962 BELGIAN BEER AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/043 00963 TEQUILA AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/044 00964 526e AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/045 00965 DIRTY MARTINI AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/046 00966 IRISH BEER AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/047 00967 VODKA AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE B17/048 00968 RED WINE AUTOMOBILE PUBLIC SERVICE J. WALTER THOMPSON SINGAPORE J. WALTER Bronze Lion ASSOCIATION OF ANNOUNCEMENT SINGAPORE THOMPSON Campaign SINGAPORE SINGAPORE

9 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 97 of 158 Winners (Outdoor Lions)

B17/067 00192 PORTRAITS THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION B17/068 00183 THINKING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION B17/069 00188 SMILING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION B17/256 02718 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign B17/257 02732 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign

C01 (Static Digital Billboards / Posters) C01/047 02247 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Bronze Lion 1 London KINGDOM London Campaign C01/048 02249 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Bronze Lion 2 London KINGDOM London Campaign C01/049 02251 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Bronze Lion 3 London KINGDOM London Campaign C01/061 05337 MC CODE MC DONALD'S DICOUNT ''%%5$6,/6mR3DXOR BRAZIL ''%%5$6,/6mR3DXOR Bronze Lion COUPONS C01/069 04474 FUCK MY LIFE ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED McCANN LONDON Bronze Lion KINGDOM Campaign C01/070 04477 MAKE IT STOP ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED McCANN LONDON Bronze Lion KINGDOM Campaign C01/071 04480 HELP ME GOD ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED McCANN LONDON Bronze Lion KINGDOM Campaign C01/072 04482 END THIS HELL ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED McCANN LONDON Bronze Lion KINGDOM Campaign C01/073 04484 SAVE ME NOW ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED McCANN LONDON Bronze Lion KINGDOM Campaign

C03 (Interactive & Dynamic Billboards / Posters) C03/008 01270 THE GREAT GRAUBUENDEN GRAUBUENDEN JUNG von MATT/LIMMAT SWITZERLAND JUNG von Bronze Lion ESCAPE FERIEN FERIEN =ULFK 0$77/,00$7=ULFK

10 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 98 of 158 Winners (Outdoor Lions)

C04 (Ambient Use of Digital Technology) C04/011 02294 PHOTO COACH CANON CANON LENSES 360i New York USA 360i New York Bronze Lion

C05 (Ambient Experiential & Immersive Digital) C05/001 00729 DREAM EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica Bronze Lion ADVENTURES C05/040 04662 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK Silver Lion TO MARS BEYOND C05/045 02296 ACTUAL JAGUAR LAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Gold Lion REALITY ROVER NEW ZEALAND C05/056 04464 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Gold Lion BILLBOARD RAIDER KINGDOM

D01 (Non-Standard Indoor Advertising) D01/032 01835 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA LEO BURNETT Gold Lion CHICAGO "BEDROOMS" CHICAGO EXHIBIT D01/060 03063 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE MARCEL Paris Gold Lion

D02 (Small Scale Special Solutions) D02/050 01687 #LEYDEMIERDA TERRITORIO DE ANIMAL SHELTER GARNIER BBDO COSTA RICA GARNIER BBDO Bronze Lion (#SHITLAW) ZAGUATES &2081,'$'6DQ-RVp &2081,'$'6DQ-RVp D02/061 02690 ABSORBPLATE THAI HEALTH THAIHEALTH BBDO BANGKOK THAILAND BBDO BANGKOK Bronze Lion PROMOTION FOUNDATION D02/062 03652 X-RAY CASTS FONTERRA ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Bronze Lion BRANDS NEW Auckland ZEALAND, ANCHOR D02/114 03742 UPSIDE DOWN ORANGINA ORANGINA BETC Paris FRANCE BETC Paris Silver Lion CAN D02/124 03936 ONE-DROP HENKEL PRIL TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai Bronze Lion BOTTLE EMIRATES

11 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 99 of 158 Winners (Outdoor Lions)

D03 (Special Build) D03/001 00254 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Gold Lion ZEALAND Auckland D03/014 01538 THE REVERSED HARALD A. VOLKSWAGEN TRY Oslo NORWAY TRY Oslo Silver Lion TRAILER 0‘//(5 TRAILER ASSIST VOLKSWAGEN NORWAY D03/021 00515 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND DDB GROUP NEW Silver Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland ZEALAND Auckland D03/108 04031 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

D04 (Live Advertising and Events) D04/015 01264 #SMARTEFFECT MERCEDES-BENZ SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Bronze Lion PORTUGAL Lisbon D04/075 02977 THE NEXT ING ING J. WALTER THOMPSON THE J. WALTER Gold Lion REMBRANDT AMSTERDAM NETHERLANDS THOMPSON AMSTERDAM D04/079 03408 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Bronze Lion

D04/095 00232 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI Gold Lion NIGHT OF ALL SAATCHI Buenos Aires & SAATCHI Buenos Aires D04/097 04796 &+,/'5(16 SAVE THE AWARENESS McCANN Madrid SPAIN McCANN Madrid Bronze Lion ELECTIONS CHILDREN CAMPAIGN D04/126 04465 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Gold Lion BILLBOARD RAIDER KINGDOM D04/130 04665 UNKNOWNS CANON U.S.A CANON EOS GREY NEW YORK USA GREY NEW YORK Bronze Lion REBEL T6I D04/131 04696 GUN CRAZY STATES UNITED TO SENSIBLE GUN GREY NEW YORK USA GREY NEW YORK Bronze Lion PREVENT GUN LAWS VIOLENCE D04/136 03771 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS Gold Lion DANS LA SALLE

D05 (Interactive Outdoor Experiences) D05/084 02297 ACTUAL JAGUAR LAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Silver Lion REALITY ROVER NEW ZEALAND D05/092 01769 OPEN ROAD TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion PROJECT 12 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 100 of 158 Winners (Outdoor Lions)

D05/099 02164 AUDI CITY AUDI IMPORT AUDI A4 DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion LIGHTS

D06 (Transit) D06/027 03494 THE INVISIBLE $/&$/'Ë$(/ 32/,&Ë$(/ J. WALTER THOMPSON VENEZUELA J. WALTER Bronze Lion POLICE HATILLO HATILLO CARACAS THOMPSON CARACAS

E01 (Use of Adapted Billboards / Posters) E01/014 00623 THE KING OF McDONALD'S FAST FOOD TBWA\PARIS FRANCE TBWA\PARIS Silver Lion DRIVE-THRUS RESTAURANT E01/036 01440 THE FULL HET PAROOL NEWSPAPER J. WALTER THOMPSON THE J. WALTER Bronze Lion STORY AMSTERDAM NETHERLANDS THOMPSON AMSTERDAM E01/071 03235 MERCADO FOR EDITORIAL MERCADO J. WALTER THOMPSON ARGENTINA J. WALTER Bronze Lion RENT COYUNTURA MAGAZINE ARGENTINA Buenos Aires THOMPSON ARGENTINA Buenos Aires E01/091 04466 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD RAIDER KINGDOM

E02 (Use of Ambient Outdoor ) E02/002 00255 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Gold Lion ZEALAND Auckland E02/020 00516 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND DDB GROUP NEW Bronze Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland ZEALAND Auckland E02/088 04169 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Bronze Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS E02/109 04825 FLIGHTS EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos ARGENTINA GREY ARGENTINA Bronze Lion COMERCIAL COMERCIAL Aires Buenos Aires E02/123 02244 SBERBANK SBERBANK P2P MONEY GOOD Moscow RUSSIA GOOD Moscow Silver Lion STREETS TRANSFERS VIA TEXT MESSAGES AND APP E02/137 03863 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion

E02/141 04469 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD RAIDER KINGDOM

13 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 101 of 158 Winners (Outdoor Lions)

E02/144 04666 UNKNOWNS CANON U.S.A CANON EOS GREY NEW YORK USA GREY NEW YORK Bronze Lion REBEL T6I E02/150 04664 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK Silver Lion TO MARS BEYOND E02/161 04957 MIRRORS OF NGO CRIOLA NGO :+$866mR3DXOR BRAZIL :+$866mR3DXOR Bronze Lion RACISM

E03 (Use of Digital Outdoor) E03/003 00373 THERAFLU GLAXOSMITHKLINE THERAFLU SAATCHI & SAATCHI POLAND SAATCHI & SAATCHI Bronze Lion THERMOSCANN CONSUMER POLAND Warsaw POLAND Warsaw / ER HEALTHCARE SAATCHI & SAATCHI SWITZERLAND Geneva / INTERACTIVE SOLUTIONS Warsaw E03/006 00264 :+$76:521* TELE2 BUSINESS TELECOMMUNICA FORSMAN & BODENFORS SWEDEN FORSMAN & Bronze Lion WITH YOUR TION Gothenburg BODENFORS PHONE? Gothenburg E03/047 02906 THE BOYS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO Silver Lion UNDERWEAR MELBOURNE MELBOURNE GROUP AUSTRALIA

F01 (Copywriting) F01/013 04033 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland F01/032 02854 GRILL IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Gold Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25) F01/033 02850 BED IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Gold Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25) F01/035 02852 SOFA IKEA AUSTRIA DELIVERY DDB GROUP GERMANY GERMANY DDB GROUP Gold Lion SERVICE Berlin GERMANY Berlin / DDB Campaign GROUP Hamburg / DDB *5283'h66(/'25) F01/068 00147 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Bronze Lion STORIES - GROUP RETAIL STORE Auckland Auckland Campaign BOOTS F01/069 00146 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Bronze Lion STORIES - GYM GROUP RETAIL STORE Auckland Auckland Campaign

14 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 102 of 158 Winners (Outdoor Lions)

F01/092 04851 14 YEARS MARS PET PEDIGREE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion Paulo F01/096 04530 GRIEF TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F01/097 04534 SELFIE TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F01/098 04519 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F01/110 04520 CHAV TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign

F02 (Art Direction) F02/038 00198 COUNTLESS PACIFIC PAINT BOYSEN PAINT TBWA\SANTIAGO THE PHILIPPINES TBWA\SANTIAGO Bronze Lion COLORS PHILIPPINES MANGADA PUNO Makati MANGADA PUNO City Makati City F02/061 00193 PORTRAITS THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION F02/062 00185 THINKING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION F02/063 00189 SMILING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Gold Lion PROMOTION Singapore Singapore Campaign FOUNDATION F02/091 04371 MORAN THE TIMES THE TIMES CHI & PARTNERS London UNITED CHI & PARTNERS Silver Lion KINGDOM London Campaign F02/093 04377 HILL THE TIMES THE TIMES CHI & PARTNERS London UNITED CHI & PARTNERS Silver Lion KINGDOM London Campaign F02/095 04383 BROOKES THE TIMES THE TIMES CHI & PARTNERS London UNITED CHI & PARTNERS Silver Lion KINGDOM London Campaign F02/096 04386 LAMB THE TIMES THE TIMES CHI & PARTNERS London UNITED CHI & PARTNERS Silver Lion KINGDOM London Campaign F02/173 00631 PURE DESIGN YOSHIDA HIDEO D&AD AWARDS DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion MEMORIAL 2015 EXHIBITION Campaign FOUNDATION/ADVE IN JAPAN RTISING MUSEUM TOKYO F02/174 00635 PURE DESIGN YOSHIDA HIDEO D&AD AWARDS DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion MEMORIAL 2015 EXHIBITION Campaign FOUNDATION/ADVE IN JAPAN RTISING MUSEUM TOKYO

15 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 103 of 158 Winners (Outdoor Lions)

F02/175 00639 PURE DESIGN YOSHIDA HIDEO D&AD AWARDS DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion MEMORIAL 2015 EXHIBITION Campaign FOUNDATION/ADVE IN JAPAN RTISING MUSEUM TOKYO F02/190 02725 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign F02/191 02737 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign F02/192 02751 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign F02/244 04430 SUNGLASSES THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion 2016 EMIRATES Campaign F02/245 04433 BAG THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion 2016 EMIRATES Campaign F02/246 04436 RING THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion 2016 EMIRATES Campaign F02/247 04439 MAKE UP THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion 2016 EMIRATES Campaign F02/248 04442 SHOES THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion 2016 EMIRATES Campaign F02/273 04878 CHARLES GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion Paulo Campaign F02/275 04913 SAMBA 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/276 04940 PIER 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/277 04943 FUTEBOL 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/278 04946 PIN UP 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/279 04948 ARARA 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/317 04531 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F02/318 04539 GAY TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F02/319 04525 SELFIE TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F02/320 04523 GRIEF TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F02/333 03345 WHITE FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR

16 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 104 of 158 Winners (Outdoor Lions)

F02/334 03354 GREY FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR F02/335 03361 BLACK FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR F02/358 00378 MUSTARD UNILEVER COLMAN'S ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion KINGDOM London Campaign F02/359 00381 CRANBERRY UNILEVER COLMAN'S ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion SAUCE KINGDOM London Campaign F02/360 00385 APPLE SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion KINGDOM London Campaign F02/361 00389 BREAD SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion KINGDOM London Campaign F02/374 04522 BED TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM Campaign F02/380 04888 ANGELA GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion Paulo Campaign F02/381 04929 BONDINHO 6­23$8/2 HAVAIANAS $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion ALPARGATAS Paulo Campaign F02/431 04182 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign F02/432 04198 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign F02/433 04213 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

F03 (Illustration) F03/194 03514 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign F03/195 03538 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign F03/196 03560 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign F03/197 03577 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign F03/219 02217 HUMILIATION AMNESTY AMNESTY OGILVY GERMANY GERMANY OGILVY GERMANY Gold Lion INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Campaign F03/220 02200 TORTURE AMNESTY AMNESTY OGILVY GERMANY GERMANY OGILVY GERMANY Gold Lion INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Campaign F03/221 02206 ISOLATION AMNESTY AMNESTY OGILVY GERMANY GERMANY OGILVY GERMANY Gold Lion INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Campaign

17 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 105 of 158 Winners (Outdoor Lions)

F03/222 02214 VOICELESSNES AMNESTY AMNESTY OGILVY GERMANY GERMANY OGILVY GERMANY Gold Lion S INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Campaign F03/252 04262 AIRBNB AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW USA TBWA\CHIAT\DAY Bronze Lion ANIMALS | YORK NEW YORK / TBWA OCTOPUS \LONDON F03/273 03363 DUNES ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL 6mR3DXOR F03/274 03347 WHITE FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR F03/275 03355 GREY FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR F03/276 03362 BLACK FACE ALCOHOLICS ALCOHOLICS J. WALTER THOMPSON BRAZIL J. WALTER Bronze Lion ANONYMOUS ANONYMOUS %5$=,/6mR3DXOR THOMPSON BRAZIL Campaign 6mR3DXOR F03/289 03965 BEREAVEMENT THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/290 03974 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/291 03983 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/292 03991 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/293 04000 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/294 04010 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign F03/321 04852 ART NEVER ESCOLA ESCOLA $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Bronze Lion FORGETS PANAMERICANA DE PANAMERICANA Paulo ARTE E DESIGN DE ARTE E DESIGN

F04 (Photography) F04/020 01248 "BREAKDANCE" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign F04/021 01254 "SKATEBOARD" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign F04/089 02730 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign F04/090 02743 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign

18 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 106 of 158 Winners (Outdoor Lions)

F04/091 02757 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign F04/096 05017 THINKING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Silver Lion PROMOTION Singapore Singapore Campaign FOUNDATION F04/097 05018 SMILING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Silver Lion PROMOTION Singapore Singapore Campaign FOUNDATION F04/156 03412 DONG NAI RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign F04/157 03414 BEN NGHE UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion RIVER Campaign F04/158 03416 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign F04/159 03418 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign F04/179 01251 "PARKOUR" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign

F05 (Digital Poster Craft) F05/028 02979 THE NEXT ING ING J. WALTER THOMPSON THE J. WALTER Gold Lion REMBRANDT AMSTERDAM NETHERLANDS THOMPSON AMSTERDAM

G01 (Integrated Campaign led by Outdoor) G01/035 03305 THE GOOD BOU KHALIL THE GOOD NOTE J. WALTER THOMPSON LEBANON J. WALTER Silver Lion NOTE 683(50$5&+e BEIRUT THOMPSON BEIRUT G01/043 00234 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI Bronze Lion NIGHT OF ALL SAATCHI Buenos Aires & SAATCHI Buenos Aires G01/047 30015 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Grand Prix ZEALAND Auckland G01/063 04467 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED McCANN LONDON Silver Lion BILLBOARD RAIDER KINGDOM G01/066 02002 COLOR BARS APPLE APPLE TV TBWA\MEDIA ARTS LAB USA TBWA\MEDIA ARTS Silver Lion Los Angeles LAB Los Angeles

Total Entries: 282

19 of 19 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 107 of 158 Winners (Pharma Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize Medium No

A02 (Pharma, Vaccines & Biotech - Branded Communication) A02/120 20214 TOUCHING ASTRAZENECA AZ DIABETES OGILVY COMMONHEALTH UNITED Silver Lion Use of 05 DIABETES PORTFOLIO UK London KINGDOM Technology PATIENTS' LIVES A02/160 20036 BAD BARISTA TEVA UK '825(63Š DJM PAN UNLIMITED UNITED Silver Lion Film Craft: Script 01 63,520$;Š Richmond KINGDOM A02/190 20035 BAD BARISTA TEVA UK '825(63Š DJM PAN UNLIMITED UNITED Bronze Lion Film Craft: 03 63,520$;Š Richmond KINGDOM Cinematography A02/220 20301 SLUMS GLAXOSMITHKLINE ZENTEL MEDULLA INDIA Bronze Lion Print & Poster 02 (HOUSING (GSK) COMMUNICATIONS Craft: Art COLONIES) FOR Mumbai Direction WORMS A02/310 20233 XIFAXAN HE SALIX XIFAXAN 550MG CDM NEW YORK USA Silver Lion Digital Craft: 01 PHARMACEUTICAL Interface & S Navigation (UI) A02/420 20290 SLUMS GLAXOSMITHKLINE ZENTEL MEDULLA INDIA Silver Lion Standard Print 03 (HOUSING (GSK) COMMUNICATIONS COLONIES) FOR Mumbai WORMS

A03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin) A03/160 20012 SLAM POETRY - NOVARTIS XOLAIR PUBLICIS LIFE BRANDS UNITED Silver Lion Film Craft: Script 01 DANIEL RESOLUTE London KINGDOM A03/240 20097 "DONNA" INSMED NTM DISEASE AREA 23 AN FCB HEALTH USA Bronze Lion Print & Poster 02 AWARENESS COMPANY New York Campaign Craft: Illustration A03/240 20104 “MARILYNN” INSMED NTM DISEASE AREA 23 AN FCB HEALTH USA Bronze Lion Print & Poster 03 AWARENESS COMPANY New York Campaign Craft: Illustration A03/240 20110 "SUZANNE" INSMED NTM DISEASE AREA 23 AN FCB HEALTH USA Bronze Lion Print & Poster 04 AWARENESS COMPANY New York Campaign Craft: Illustration A03/380 20270 PEE AGAINST ASTELLAS FARMA PRODUCT LINE TRIUNFO SUDLER BRASIL BRAZIL Bronze Lion Ambient 01 THE LUTS BRASIL FOR UROLOGY Campinas Outdoor WRONG DIAGNOSIS

A05 (Veterinary) A05/240 20247 STILL ROCKIN' BOEHRINGER METACAM OGILVY COMMONHEALTH AUSTRALIA Bronze Lion Print & Poster 01 ON INGLEHEIM AUSTRALIA Sydney Craft: Illustration

1 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 108 of 158 Winners (Pharma Lions)

A06 (Education & Awareness) A06/120 20375 TON-TON VOICE GERIATRIC HEALTH REHABILITATION DENTSU INC Tokyo JAPAN Bronze Lion Use of 03 SUMO SERVICES FACILITY SERVICE Technology HITORIZAWA A06/120 20362 TOPOGRAPHICA A PRO-BONO DISEASE HARRISON & STAR New USA Bronze Lion Use of 06 L MODEL OF MS: COLLABORATION EDUCATION York Technology 3D DISEASE WITH STEPHEN C. SIMULATION KRIEGER, MD, APP ASSOCIATE PROFESSOR OF NEU A06/130 20500 LAST WORDS INDIAN PALLIATIVE CARE MEDULLA INDIA Gold Lion Integrated 01 ASSOCIATION OF (END-OF-LIFE COMMUNICATIONS Campaign PALLIATIVE CARE CARE) Mumbai (IAPC) A06/160 20016 SLAM POETRY - NOVARTIS XOLAIR PUBLICIS LIFE BRANDS UNITED Bronze Lion Film Craft: Script 02 DANIEL RESOLUTE London KINGDOM A06/350 20501 LAST WORDS INDIAN PALLIATIVE CARE MEDULLA INDIA Silver Lion Digital: Social 01 ASSOCIATION OF (END-OF-LIFE COMMUNICATIONS PALLIATIVE CARE CARE) Mumbai (IAPC) A06/430 20504 LAST WORDS INDIAN PALLIATIVE CARE MEDULLA INDIA Gold Lion Digital: Online 01 ASSOCIATION OF (END-OF-LIFE COMMUNICATIONS Video PALLIATIVE CARE CARE) Mumbai (IAPC)

A07 (Business to Business) A07/1001 20548 HEALTHCARE AT HEALTHCARE AT HEALTHCARE AT LANGLAND Windsor UNITED Silver Lion Film: Cinema, HOME HOME HOME KINGDOM TV and Digital Film Content A07/130 20589 HEALTHCARE AT HEALTHCARE AT HEALTHCARE AT LANGLAND Windsor UNITED Silver Lion Integrated 02 HOME HOME HOME KINGDOM Campaign A07/150 20550 HEALTHCARE AT HEALTHCARE AT HEALTHCARE AT LANGLAND Windsor UNITED Bronze Lion Film Craft: 01 HOME HOME HOME KINGDOM Direction

B02 (Pharma, Vaccines & Biotech - Branded Communication) B02/220 20604 GAUCHER: SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED Bronze Lion Print & Poster 09 VOLCANO KINGDOM Campaign Craft: Art Direction B02/220 20605 GAUCHER: SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED Bronze Lion Print & Poster 10 WASP KINGDOM Campaign Craft: Art Direction

2 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 109 of 158 Winners (Pharma Lions)

B02/220 20606 GAUCHER: SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED Bronze Lion Print & Poster 11 DRAGON KINGDOM Campaign Craft: Art Direction B02/240 20261 STUDENT PFIZER XALATAN McCANN HEALTH Hong HONG KONG Gold Lion Print & Poster 01 CORPORATION Kong Campaign Craft: Illustration HONGKONG B02/240 20264 PAINTER PFIZER XALATAN McCANN HEALTH Hong HONG KONG Gold Lion Print & Poster 02 CORPORATION Kong Campaign Craft: Illustration HONGKONG B02/240 20265 GAMEBOY PFIZER XALATAN McCANN HEALTH Hong HONG KONG Gold Lion Print & Poster 03 CORPORATION Kong Campaign Craft: Illustration HONGKONG B02/240 11687 WASP SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED Bronze Lion Print & Poster 05 KINGDOM Craft: Illustration

B03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin) B03/300 20292 ADHD SYMPTOM JOHNSON & CONCERTA MEDULLA INDIA Bronze Lion Branded 01 STAMPS JOHNSON COMMUNICATIONS Content: Live Mumbai Experience B03/380 20554 ANTI-RIVAL BANDSPORTS CORPORATE 2*,/9<%5$6,/6mR3DXOR BRAZIL Silver Lion Ambient 01 VACCINE IMAGE Outdoor B03/430 20026 THE CODE BAYER CANESTEN J. WALTER THOMPSON HONG KONG Silver Lion Digital: Online 01 WORD HONG KONG Video B03/8001 20025 THE CODE BAYER CANESTEN J. WALTER THOMPSON HONG KONG Bronze Lion Direct and WORD HONG KONG Promo & Activation B03/8002 20293 ADHD SYMPTOM JOHNSON & CONCERTA MEDULLA INDIA Bronze Lion Direct and STAMPS JOHNSON COMMUNICATIONS Promo & Mumbai Activation

B04 (Devices & Diagnostics) B04/1001 20526 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Grand Prix Film: Cinema, CHOIR LONDON KINGDOM TV and Digital Film Content B04/150 20527 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Silver Lion Film Craft: 01 CHOIR LONDON KINGDOM Direction B04/170 20528 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Silver Lion Film Craft: Use 01 CHOIR LONDON KINGDOM of Music / Sound Design B04/9001 20522 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Silver Lion PR CHOIR LONDON KINGDOM

3 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 110 of 158 Winners (Pharma Lions)

B05 (Veterinary) B05/130 20246 STILL GOING BOEHRINGER METACAM OGILVY COMMONHEALTH AUSTRALIA Bronze Lion Integrated 01 STRONG INGLEHEIM AUSTRALIA Sydney Campaign B05/240 20248 STILL ROCKIN' BOEHRINGER METACAM OGILVY COMMONHEALTH AUSTRALIA Bronze Lion Print & Poster 01 ON INGLEHEIM AUSTRALIA Sydney Craft: Illustration

B06 (Education & Awareness) B06/1005 20032 MOTHER'S CHUGAI DISORDER DENTSU YOUNG & JAPAN Bronze Lion Film: Cinema, LIPSTICK PHARMACEUTICAL EDUCATION RUBICAM Tokyo TV and Digital CO. ACTIVITY Film Content B06/120 20452 EYESCARE WEEK OF SIGHT HEALTH CARE FAMOUS BRUSSELS BELGIUM Bronze Lion Use of 04 Technology B06/130 20258 JJ-MAN A. MENARINI HONG PRILIGY McCANN HEALTH Hong HONG KONG Bronze Lion Integrated 03 KONG Kong Campaign B06/380 20567 REMEDIES FOR SEOUL SEOUL HS AD Seoul SOUTH KOREA Silver Lion Ambient 02 THE SOUL FOUNDATION FOR FOUNDATION FOR Outdoor ARTS AND ARTS AND CULTURE CULTURE B06/8001 20181 CONNECT PEN & OTSUKA EDUCATION OF TOPPAN PRINTING Tokyo JAPAN Bronze Lion Direct and NOTEBOOK PHARMACEUTICAL CRANIAL NERVE Promo & CO. DISEASE Activation B06/8002 20182 THE NAZAR ASTER HEALTHCARE THE CLASSIC UNITED ARAB Silver Lion Direct and INITIATIVE HEALTHCARE PARTNERSHIP EMIRATES Promo & ADVERTISING Dubai Activation B06/9005 20568 REMEDIES FOR SEOUL SEOUL HS AD Seoul SOUTH KOREA Bronze Lion PR THE SOUL FOUNDATION FOR FOUNDATION FOR ARTS AND ARTS AND CULTURE CULTURE

B07 (Corporate Image & Communication) B07/280 20523 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Bronze Lion Branded 03 CHOIR LONDON KINGDOM Content: Digital B07/8002 20467 FORWARD THE UHMPANG UHMPANG THE LEO BURNETT THAILAND Bronze Lion Direct and CURE HOSPITAL HOSPITAL GROUP THAILAND Promo & FOUNDATION FOUNDATION Bangkok Activation B07/9002 20524 BREATHLESS PHILIPS SIMPLYGO MINI OGILVY & MATHER UNITED Silver Lion PR CHOIR LONDON KINGDOM

4 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 111 of 158 Winners (Pharma Lions)

C01 (Patient to HCP Communications) C01/120 20440 PARKINSOUNDS TEVA INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Silver Lion Use of 01 NEUROSCIENCE Technology

C02 (Branded Utilities) C02/110 11789 THE COLOR COLORADD - McCANN Madrid SPAIN Silver Lion Mobile 05 ALPHABET C02/120 20376 REFUNBILITATIO GERIATRIC HEALTH REHABILITATION DENTSU INC Tokyo JAPAN Bronze Lion Use of 04 N CLINIC SERVICES FACILITY SERVICE Technology HITORIZAWA C02/800 20516 THIS BIKE HAS MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Bronze Lion Direct and 4 MS Promo & Activation C02/900 20517 THIS BIKE HAS MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR 3 MS

C03 (HCP Devices & Diagnostics) C03/120 20581 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Silver Lion Use of 02 AUSTRALIA BRAINBAND Technology C03/120 20441 PARKINSOUNDS TEVA INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Gold Lion Use of 04 NEUROSCIENCE Technology C03/800 11891 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Silver Lion Direct and 1 QUEST TELEKOM TELEKOM London KINGDOM Promo & Activation C03/800 20198 THE NAZAR ASTER HEALTHCARE THE CLASSIC UNITED ARAB Gold Lion Direct and 2 INITIATIVE HEALTHCARE PARTNERSHIP EMIRATES Promo & ADVERTISING Dubai Activation

Total Entries: 58

5 of 5 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 112 of 158 Winners (Print & Publishing Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Prize No

A01 (Savoury Foods) A01/014 02554 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign A01/015 02570 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign A01/016 02584 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign A01/017 02598 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Silver Lion PARIS Campaign A01/025 02460 PUG CHEZ OSCAR INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign A01/026 02468 LABRADOR CHEZ OSCAR INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign A01/027 02464 MUTT CHEZ OSCAR INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion Campaign

A02 (Sweet Foods & Snacks) A02/012 00220 "MOBY-DICK" WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign A02/013 00223 "SHERLOCK WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion HOLMES" SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign A02/014 00226 "LITTLE RED WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion RIDING HOOD" SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign A02/022 02803 HUNGER TRAP 1 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai Bronze Lion EMIRATES Campaign A02/023 02804 HUNGER TRAP 2 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai Bronze Lion EMIRATES Campaign A02/024 02805 HUNGER TRAP 3 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai Bronze Lion EMIRATES Campaign A02/040 03264 SKATE PARK FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion ARGENTINA Aires Buenos Aires Campaign A02/041 03266 PINBALL FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion ARGENTINA Aires Buenos Aires Campaign A02/042 03268 ROLLER FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion COASTER ARGENTINA Aires Buenos Aires Campaign A02/084 02399 CHOCOLATE FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion Campaign A02/085 02402 MINT FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion Campaign 1 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 113 of 158 Winners (Print & Publishing Lions)

A02/086 02405 STRAWBERRY FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion Campaign

A03 (Alcoholic Drinks) A03/009 00949 DIMA BCS BERGEDORFER JUNG von MATT Hamburg GERMANY JUNG von MATT Silver Lion BERGEDORFER BIER Hamburg Campaign BRAUGESELLSCHA FT MBH A03/010 00950 JANNIS BCS BERGEDORFER JUNG von MATT Hamburg GERMANY JUNG von MATT Silver Lion BERGEDORFER BIER Hamburg Campaign BRAUGESELLSCHA FT MBH A03/011 00951 RENKE BCS BERGEDORFER JUNG von MATT Hamburg GERMANY JUNG von MATT Silver Lion BERGEDORFER BIER Hamburg Campaign BRAUGESELLSCHA FT MBH A03/026 03656 FISHING +8h1(1 +8h1(1 PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign A03/027 03677 SOCCER +8h1(1 +8h1(1 PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign A03/028 03697 PAINTBALL +8h1(1 +8h1(1 PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A04 (Non-Alcoholic Drinks) A04/005 00961 "BREAKDANCE" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A04/006 00964 "PARKOUR" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A04/007 00967 "SKATEBOARD" PEPSICO PEPSI LIGHT BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DEUTSCHLAND Dusseldorf GERMANY Dusseldorf Campaign A04/036 02819 MAN DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign A04/037 02820 LADY DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign A04/038 02821 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion COFFEE Campaign A04/046 03658 MANSION &$)e&$5,%( &253&$)e PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion CARIBE Campaign A04/047 03679 CHURCH &$)e&$5,%( &253&$)e PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion CARIBE Campaign

2 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 114 of 158 Winners (Print & Publishing Lions)

A04/048 03700 RESTAURANT &$)e&$5,%( &253&$)e PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion CARIBE Campaign

A06 (Toiletries) A06/014 02330 PENCIL JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign A06/015 02339 MONEY JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign A06/016 02348 KEYS JOHNSON & LISTERINE COOL J. WALTER THOMPSON UNITED J. WALTER Bronze Lion JOHNSON MINT London KINGDOM THOMPSON London Campaign

A07 (Healthcare & Pharmacy) A07/116 03845 WOOD JOHNSON'S BAND AID ''%%5$6,/6mR3DXOR BRAZIL ''%%5$6,/6mR3DXOR Bronze Lion Campaign A07/117 03856 JEANS JOHNSON'S BAND AID ''%%5$6,/6mR3DXOR BRAZIL ''%%5$6,/6mR3DXOR Bronze Lion Campaign

A08 (Household Cleaning Products) A08/051 01648 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Silver Lion 1 London KINGDOM London Campaign A08/052 01650 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Silver Lion 2 London KINGDOM London Campaign A08/053 01652 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP UNITED MULLENLOWE GROUP Silver Lion 3 London KINGDOM London Campaign

A12 (Home Appliances & Furnishings) A12/136 03796 DAYBED LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign A12/137 03798 PUMKIN LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign A12/138 03901 MODERN SINCE : LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion ANDY Campaign A12/139 03902 MODERN SINCE : LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion (/<6e( Campaign

3 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 115 of 158 Winners (Print & Publishing Lions)

A13 (Consumer Electronics & Technology) A13/001 00139 BRUCE IMYTEC OFFICIAL OGILVY & MATHER JAPAN JAPAN OGILVY & MATHER Silver Lion DISTRIBUTOR OF Tokyo JAPAN Tokyo Campaign CANON CAMERAS A13/002 00141 CLOONEY IMYTEC OFFICIAL OGILVY & MATHER JAPAN JAPAN OGILVY & MATHER Silver Lion DISTRIBUTOR OF Tokyo JAPAN Tokyo Campaign CANON CAMERAS A13/003 00143 TILDA IMYTEC OFFICIAL OGILVY & MATHER JAPAN JAPAN OGILVY & MATHER Silver Lion DISTRIBUTOR OF Tokyo JAPAN Tokyo Campaign CANON CAMERAS A13/028 01013 COLORFUL LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Silver Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign A13/029 01016 FUTURE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Silver Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign A13/030 01019 BLACK&WHITE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Silver Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign

A14 (Cars ) A14/065 01866 ROBBERY MERCEDES-BENZ SMART, CAR CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO Bronze Lion (63$f$ Madrid Madrid Campaign A14/066 01869 FIRE MERCEDES-BENZ SMART, CAR CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO Bronze Lion (63$f$ Madrid Madrid Campaign A14/067 01871 EMERGENCY MERCEDES-BENZ SMART, CAR CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO Bronze Lion (63$f$ Madrid Madrid Campaign A14/102 02500 AIRBAG CYCLIST 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Bronze Lion AIRBAG City Campaign A14/103 02501 AIRBAG 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Bronze Lion PEDESTRIAN AIRBAG City Campaign A14/104 02502 AIRBAG RUNNER 92/920e;,&2 PEDESTRIAN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Bronze Lion AIRBAG City Campaign A14/148 03892 ROAD MITSUBISHI L200 $)5,&$6mR3DXOR BRAZIL $)5,&$6mR3DXOR Bronze Lion MOTORS

A15 (Other Vehicles, Automotive Products & Services) A15/023 01713 TECHNICALLY VOLKSWAGEN VOLKSWAGEN OGILVY & MATHER CAPE SOUTH AFRICA OGILVY & MATHER Bronze Lion DANCING SOUTH AFRICA GENUINE PARTS TOWN CAPE TOWN A15/047 03348 DEER GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign A15/048 03365 WARTHOG GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

4 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 116 of 158 Winners (Print & Publishing Lions)

A15/049 03380 PEDESTRIAN GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign A15/072 00753 PAINTER FIAT FIAT DUCATO LEO BURNETT GERMANY LEO BURNETT Silver Lion PROFESSIONAL FRANKFURT FRANKFURT Campaign A15/073 00758 LANDSCAPER FIAT FIAT DUCATO LEO BURNETT GERMANY LEO BURNETT Silver Lion PROFESSIONAL FRANKFURT FRANKFURT Campaign A15/074 00762 MARKET MAN FIAT FIAT DUCATO LEO BURNETT GERMANY LEO BURNETT Silver Lion PROFESSIONAL FRANKFURT FRANKFURT Campaign

A16 (Retail & e-Commerce) A16/049 03349 VALENTINE'S INTERFLORA FLOWER TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion DAY DELIVERY Campaign NETWORK A16/050 03366 VACATION INTERFLORA FLOWER TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion DELIVERY Campaign NETWORK A16/051 03381 SEARCH INTERFLORA FLOWER TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion HISTORY DELIVERY Campaign NETWORK A16/054 03396 BRIDESMAID INTERFLORA FLOWER TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion DELIVERY Campaign NETWORK A16/068 03415 BED IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A16/069 03417 LAMP IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A16/070 03419 NIGHTSTAND IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign A16/071 03421 TABLE IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Gold Lion ARABIA OFFERS EMIRATES Campaign

A17 (Restaurants & Fast Food Chains) A17/018 00887 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bronze Lion NIGHT 1 Bangkok Campaign A17/019 00890 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bronze Lion NIGHT 2 Bangkok Campaign A17/020 00893 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bronze Lion NIGHT 3 Bangkok Campaign

5 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 117 of 158 Winners (Print & Publishing Lions)

A17/045 02914 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Grand Prix MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

A18 (Travel & Transport) A18/032 03108 DOG CITY OF BUENOS PUBLIC BIKE THE COMMUNITY Miami USA THE COMMUNITY Silver Lion AIRES SYSTEM OF Miami Campaign BUENOS AIRES A18/033 03109 COFFEE CITY OF BUENOS PUBLIC BIKE THE COMMUNITY Miami USA THE COMMUNITY Silver Lion AIRES SYSTEM OF Miami Campaign BUENOS AIRES A18/059 00264 STAFF CITY LODGE HOTEL ROAD LODGE TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion GROUP JOHANNESBURG LASCARIS Campaign JOHANNESBURG A18/060 00266 FAMILY CITY LODGE HOTEL ROAD LODGE TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion GROUP JOHANNESBURG LASCARIS Campaign JOHANNESBURG A18/061 00268 TEAM CITY LODGE HOTEL ROAD LODGE TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion GROUP JOHANNESBURG LASCARIS Campaign JOHANNESBURG A18/062 02025 BABE VS MOM FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion JOHANNESBURG LASCARIS Campaign JOHANNESBURG A18/063 02027 DUDE VS FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion PENSIONER JOHANNESBURG LASCARIS Campaign JOHANNESBURG A18/064 02029 MAKE-UP VS FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA TBWA\HUNT Silver Lion MEDS JOHANNESBURG LASCARIS Campaign JOHANNESBURG

A19 (Entertainment & Leisure) A19/060 03255 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign A19/061 03258 GAY TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign A19/062 03261 GRIEF TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign A19/063 03243 SELFIE TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Silver Lion KINGDOM

6 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 118 of 158 Winners (Print & Publishing Lions)

A19/064 03242 BED TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM

A20 (Media & Publications) A20/029 01832 MERKEL JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign A20/030 01839 OBAMA JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign A20/031 01844 POPE JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign A20/032 01847 PUTIN JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign A20/148 02378 GULLIVER PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion COMPANHIA DAS Campaign LETRAS A20/149 02381 SCARLET PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion COMPANHIA DAS Campaign LETRAS A20/150 02384 GATSBY PENGUIN BOOKS < 56­23$8/2 BRAZIL < 56­23$8/2 Gold Lion COMPANHIA DAS Campaign LETRAS A20/158 03448 DILMA EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos ARGENTINA GREY ARGENTINA Silver Lion Aires Buenos Aires Campaign A20/159 03451 TRUMP EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos ARGENTINA GREY ARGENTINA Silver Lion Aires Buenos Aires Campaign A20/160 03454 HILLARY EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos ARGENTINA GREY ARGENTINA Silver Lion Aires Buenos Aires Campaign

A21 (Financial Products & Services) A21/032 03501 GERMANY/NETH VISA VISA INFINITE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ERLANDS Paulo Campaign A21/034 03521 SWEDEN/SWITZ VISA VISA INFINITE $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion ERLAND Paulo Campaign

A22 (Business Products & Services) A22/043 03502 CHARLES GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign A22/044 03515 ANGELA GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign

7 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 119 of 158 Winners (Print & Publishing Lions)

A22/045 03522 FRANCIS GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign A22/046 03523 DALAI GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Gold Lion Paulo Campaign A22/051 03145 SALAD GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE CHILE OGILVY & MATHER Silver Lion Santiago CHILE Santiago Campaign A22/052 03146 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE CHILE OGILVY & MATHER Silver Lion Santiago CHILE Santiago Campaign A22/053 03147 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE CHILE OGILVY & MATHER Silver Lion Santiago CHILE Santiago Campaign

A24 (Corporate Image & Sponsorship) A24/059 00298 NATURAL HARVEY NICHOLS BIRMINGHAM ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion DISASTER RECRUITMENT KINGDOM London Campaign A24/060 00302 DIVORCE HARVEY NICHOLS BIRMINGHAM ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion RECRUITMENT KINGDOM London Campaign A24/061 00306 PRISON HARVEY NICHOLS BIRMINGHAM ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion RECRUITMENT KINGDOM London Campaign A24/062 00309 TURN ON HARVEY NICHOLS BIRMINGHAM ADAM&EVEDDB London UNITED ADAM&EVEDDB Bronze Lion RECRUITMENT KINGDOM London Campaign A24/076 02053 POVERTY FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign A24/077 02061 FORESTS FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign A24/078 02065 ANIMALS FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign

A25 (Public Health & Safety, Public Sector & Awareness Messages) A25/034 01850 I AM AMERICAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign A25/035 01853 I AM BRITISH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign A25/036 01856 I AM FRENCH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign A25/037 01859 I AM GERMAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign A25/038 01862 I AM SOUTH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion AFRICAN Campaign A25/061 01287 PROTEST APARTHEID BRAND OPENCO – THE OPEN SOUTH AFRICA OPENCO – THE OPEN Bronze Lion MUSEUM COLLABORATION Sandton, COLLABORATION Campaign Johannesburg Sandton, Johannesburg

8 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 120 of 158 Winners (Print & Publishing Lions)

A25/062 01289 POLICE APARTHEID BRAND OPENCO – THE OPEN SOUTH AFRICA OPENCO – THE OPEN Bronze Lion MUSEUM COLLABORATION Sandton, COLLABORATION Campaign Johannesburg Sandton, Johannesburg A25/063 01291 MASSACRE APARTHEID BRAND OPENCO – THE OPEN SOUTH AFRICA OPENCO – THE OPEN Bronze Lion MUSEUM COLLABORATION Sandton, COLLABORATION Campaign Johannesburg Sandton, Johannesburg A25/064 01293 MOB APARTHEID BRAND OPENCO – THE OPEN SOUTH AFRICA OPENCO – THE OPEN Bronze Lion MUSEUM COLLABORATION Sandton, COLLABORATION Campaign Johannesburg Sandton, Johannesburg A25/077 02998 FLOAT ABS-CBN ABS-CBN TBWA\SANTIAGO THE PHILIPPINES TBWA\SANTIAGO Bronze Lion FOUNDATION FOUNDATION MANGADA PUNO Makati MANGADA PUNO Campaign City Makati City A25/078 03000 BOAT ABS-CBN ABS-CBN TBWA\SANTIAGO THE PHILIPPINES TBWA\SANTIAGO Bronze Lion FOUNDATION FOUNDATION MANGADA PUNO Makati MANGADA PUNO Campaign City Makati City A25/097 00168 PORTRAITS - THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Bronze Lion GAZING PROMOTION Singapore Singapore Campaign FOUNDATION A25/098 00156 THINKING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Bronze Lion PROMOTION Singapore Singapore Campaign FOUNDATION A25/099 00161 SMILING THAI HEALTH PUBLIC SERVICE SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI Bronze Lion PROMOTION Singapore Singapore Campaign FOUNDATION A25/238 01724 EIERKOCHERIN FRAUENZENTRALE AWARENESS FOR PUBLICIS SWITZERLAND PUBLICIS Bronze Lion =h5,&+ SOCIETAL COMMUNICATIONS COMMUNICATIONS Campaign PROBLEM (WAGE 6&+:(,==ULFK 6&+:(,==ULFK INEQUALITY) A25/239 01728 FERNSEHERIN FRAUENZENTRALE AWARENESS FOR PUBLICIS SWITZERLAND PUBLICIS Bronze Lion =h5,&+ SOCIETAL COMMUNICATIONS COMMUNICATIONS Campaign PROBLEM (WAGE 6&+:(,==ULFK 6&+:(,==ULFK INEQUALITY) A25/240 01732 MIXERIN FRAUENZENTRALE AWARENESS FOR PUBLICIS SWITZERLAND PUBLICIS Bronze Lion =h5,&+ SOCIETAL COMMUNICATIONS COMMUNICATIONS Campaign PROBLEM (WAGE 6&+:(,==ULFK 6&+:(,==ULFK INEQUALITY) A25/241 01734 STAUBSAUGERI FRAUENZENTRALE AWARENESS FOR PUBLICIS SWITZERLAND PUBLICIS Bronze Lion N =h5,&+ SOCIETAL COMMUNICATIONS COMMUNICATIONS Campaign PROBLEM (WAGE 6&+:(,==ULFK 6&+:(,==ULFK INEQUALITY) A25/250 02036 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign A25/251 02045 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign A25/252 02054 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign

9 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 121 of 158 Winners (Print & Publishing Lions)

A26 (Charities & Appeals) A26/046 01870 HUNGARY INTERNATIONAL NGO CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO Bronze Lion AMNESTY Madrid Madrid Campaign A26/047 01873 EU INTERNATIONAL NGO CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO Bronze Lion AMNESTY Madrid Madrid Campaign A26/178 01376 PRISIONER +263,7$/6­2 INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion PAULO - BANCO DE Campaign OLHOS A26/179 01377 EBOLA +263,7$/6­2 INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Bronze Lion PAULO - BANCO DE Campaign OLHOS

B01 (Use of Print & Publishing: Offline) B01/027 02504 PAPER GLASSES SAVE THE CHILDREN *5(<0Ê;,&20H[LFR&LW\ MEXICO *5(<0Ê;,&20H[LFR Silver Lion CHILDREN AND EDUCATION City SANTILLANA B01/029 03370 OPEL GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion INTELLILUX B01/034 00134 PARADISE HILL IT'S NOT OK DOMESTIC FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Gold Lion VIOLENCE Auckland Auckland AWARENESS

C01 (Original Print & Publishing: Content including Special or Limited Edition) C01/029 01569 SIMPLIFIED ALZHEIMER LIGA BOOKS FOR DDB BRUSSELS BELGIUM DDB BRUSSELS Silver Lion STORIES VLAANDEREN ALZHEIMER PATIENTS C01/051 00135 PARADISE HILL IT'S NOT OK DOMESTIC FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND Silver Lion VIOLENCE Auckland Auckland AWARENESS C01/061 03649 POLITIBOOKS EL CIUDADANO CORPORATE PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion

C02 (Original Print & Publishing: Covers including Special or Limited Edition) C02/001 00668 BILD WITHOUT BILD BILD NEWSPAPER VCCP Berlin GERMANY VCCP Berlin Bronze Lion IMAGES

10 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 122 of 158 Winners (Print & Publishing Lions)

C02/011 00370 MEIN KAMPF – GESICHT ZEIGEN! MEIN KAMPF – OGILVY GERMANY GERMANY OGILVY GERMANY Silver Lion AGAINST AN ASSOCIATION AGAINST RACISM Frankfurt Frankfurt RACISM ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER

D01 (Copywriting) D01/047 01014 COLORFUL LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Gold Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign D01/048 01017 FUTURE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Gold Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign D01/049 01020 BLACK&WHITE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Gold Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign D01/094 03256 GRIEF TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign D01/095 03259 SELFIE TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign D01/096 03262 BED TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM Campaign D01/097 03246 WAR TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM D01/098 03245 GAY TATE TATE BRITAIN GREY LONDON UNITED GREY LONDON Bronze Lion KINGDOM

D02 (Art Direction) D02/030 00222 "MOBY-DICK" WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign D02/031 00225 "SHERLOCK WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion HOLMES" SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign D02/032 00228 "LITTLE RED WRIGLEY WRIGLEY'S BBDO GROUP GERMANY GERMANY BBDO GROUP Silver Lion RIDING HOOD" SPEARMINT Dusseldorf GERMANY Dusseldorf Campaign D02/036 00888 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 1 Bangkok Campaign D02/037 00891 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 2 Bangkok Campaign D02/038 00894 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 3 Bangkok Campaign D02/103 01015 COLORFUL LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Bronze Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign

11 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 123 of 158 Winners (Print & Publishing Lions)

D02/104 01018 FUTURE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Bronze Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign D02/105 01021 BLACK&WHITE LEICA GALLERY LEICA M- F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & Bronze Lion 6­23$8/2 MONOCHROM 6$$7&+,6mR3DXOR 6$$7&+,6mR3DXOR Campaign D02/190 01768 NUJOOM QATAR ISLAMIC PUBLIC SAFETY MEMAC OGILVY & QATAR MEMAC OGILVY & Bronze Lion BANK AWARENESS MATHER Doha MATHER Doha / Campaign MEMAC OGILVY Dubai D02/191 01773 MAATAHA QATAR ISLAMIC PUBLIC SAFETY MEMAC OGILVY & QATAR MEMAC OGILVY & Bronze Lion BANK AWARENESS MATHER Doha MATHER Doha / Campaign MEMAC OGILVY Dubai D02/192 01777 SHAMS QATAR ISLAMIC PUBLIC SAFETY MEMAC OGILVY & QATAR MEMAC OGILVY & Bronze Lion BANK AWARENESS MATHER Doha MATHER Doha / Campaign MEMAC OGILVY Dubai D02/304 03503 CHARLES GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion Paulo Campaign D02/305 03516 POPE GETTY IMAGES GETTY IMAGES $/0$3%%'26mR3DXOR BRAZIL $/0$3%%'26mR Silver Lion Paulo Campaign D02/355 03416 BED IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Silver Lion ARABIA OFFERS EMIRATES Campaign D02/356 03418 LAMP IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Silver Lion ARABIA OFFERS EMIRATES Campaign D02/357 03420 NIGHTSTAND IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Silver Lion ARABIA OFFERS EMIRATES Campaign D02/358 03422 TABLE IKEA - SAUDI IKEA SPECIAL MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai Silver Lion ARABIA OFFERS EMIRATES Campaign D02/421 02010 SQUID UNILEVER SUNLIGHT DISH MULLENLOWE SINGAPORE MULLENLOWE Bronze Lion (SUNLIGHT) WASHING SINGAPORE SINGAPORE Campaign DETERGENT D02/422 02011 PIG UNILEVER SUNLIGHT DISH MULLENLOWE SINGAPORE MULLENLOWE Bronze Lion (SUNLIGHT) WASHING SINGAPORE SINGAPORE Campaign DETERGENT D02/423 02012 DUCK UNILEVER SUNLIGHT DISH MULLENLOWE SINGAPORE MULLENLOWE Bronze Lion (SUNLIGHT) WASHING SINGAPORE SINGAPORE Campaign DETERGENT D02/424 02037 CANCER FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign D02/425 02047 OCEANS FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign D02/426 02055 POVERTY FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign D02/427 02062 FORESTS FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign D02/428 02066 ANIMALS FORBES FORBES Y&R PRAGUE CZECH Y&R PRAGUE Silver Lion REPUBLIC Campaign

12 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 124 of 158 Winners (Print & Publishing Lions)

D02/432 02069 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign D02/433 02070 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign D02/434 02071 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH Y&R PRAGUE Bronze Lion REPUBLIC Campaign

D03 (Illustration) D03/090 01831 KIM JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign D03/091 01837 MERKEL JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign D03/092 01842 OBAMA JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign D03/093 01846 POPE JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign D03/094 01849 PUTIN JORNAL I BI - WEEKEND Y&R LISBON PORTUGAL Y&R LISBON Silver Lion SUPPLEMENT Campaign D03/138 02563 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Bronze Lion PARIS Campaign D03/139 02581 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Bronze Lion PARIS Campaign D03/140 02593 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Bronze Lion PARIS Campaign D03/141 02605 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM Bronze Lion PARIS Campaign D03/180 03265 SKATE PARK FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion ARGENTINA Aires Buenos Aires Campaign D03/181 03267 PINBALL FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion ARGENTINA Aires Buenos Aires Campaign D03/182 03269 ROLLER FERRERO ROCHER, TIC TAC LA COMUNIDAD Buenos ARGENTINA LA COMUNIDAD Silver Lion COASTER ARGENTINA Aires Buenos Aires Campaign D03/200 03112 DOG CITY OF BUENOS PUBLIC BIKE THE COMMUNITY Miami USA THE COMMUNITY Silver Lion AIRES SYSTEM OF Miami Campaign BUENOS AIRES D03/201 03114 COFFEE CITY OF BUENOS PUBLIC BIKE THE COMMUNITY Miami USA THE COMMUNITY Silver Lion AIRES SYSTEM OF Miami Campaign BUENOS AIRES D03/202 03116 MUSIC CITY OF BUENOS PUBLIC BIKE THE COMMUNITY Miami USA THE COMMUNITY Silver Lion AIRES SYSTEM OF Miami Campaign BUENOS AIRES

13 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 125 of 158 Winners (Print & Publishing Lions)

D05 (Photography) D05/005 00142 CLOONEY IMYTEC OFFICIAL OGILVY & MATHER JAPAN JAPAN OGILVY & MATHER Silver Lion DISTRIBUTOR OF Tokyo JAPAN Tokyo CANON CAMERAS D05/031 00889 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 1 Bangkok Campaign D05/032 00892 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 2 Bangkok Campaign D05/033 00895 LOVING THE McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Silver Lion NIGHT 3 Bangkok Campaign D05/146 02700 NIGHT KILLS SLEEP APNOEA NEUROLOGY J. WALTER THOMPSON INDIA J. WALTER Bronze Lion DAY - INDIA SLEEP CENTRE - INDIA New Delhi THOMPSON INDIA New Campaign FISHERWOMAN SLEEP CLINIC Delhi D05/147 02701 NIGHT KILLS SLEEP APNOEA NEUROLOGY J. WALTER THOMPSON INDIA J. WALTER Bronze Lion DAY - MECHANIC INDIA SLEEP CENTRE - INDIA New Delhi THOMPSON INDIA New Campaign SLEEP CLINIC Delhi D05/148 02702 NIGHT KILLS SLEEP APNOEA NEUROLOGY J. WALTER THOMPSON INDIA J. WALTER Bronze Lion DAY - MILKMAN INDIA SLEEP CENTRE - INDIA New Delhi THOMPSON INDIA New Campaign SLEEP CLINIC Delhi D05/178 03672 MOHMMAD AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign D05/179 03691 SAYID AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign D05/180 03712 AHMED AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign D05/198 02649 CHOCOLATE FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Silver Lion Campaign D05/199 02654 MINT FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Silver Lion Campaign D05/200 02660 STRAWBERRY FREDDO INSTITUTIONAL < 56­23$8/2 BRAZIL < 56­23$8/2 Silver Lion Campaign

Total Entries: 215

14 of 14 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 126 of 158 Winners (Product Design Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Electronics, Entertainment & Consumer Technology) A01/008 00187 HERE ACTIVE DOPPLER LABS HERE ACTIVE DOPPLER LABS San USA Product Design LISTENING™: LISTENING™ Francisco Lion CHANGE THE WAY WE HEAR THE WORLD

A02 (Communication) A02/004 00553 DOT. THE FIRST DOT DOT. THE FIRST SERVICEPLAN Munich GERMANY Product Design BRAILLE INCORPORATION BRAILLE Lion SMARTWATCH. SMARTWATCH.

A05 (Lifestyle, Fashion, Leisure, Sports & Outdoor ) A05/022 00554 SAVE ME – THE g7=7$/ g7=7$/ SERVICEPLAN Munich GERMANY Product Design SKI PASS THAT TOURISMUS TOURISMUS Lion SAVES LIVES A05/023 00258 THE SKIN %-g51%25* UNDERWEAR GARBERGS Stockholm SWEDEN Product Design COLLECTION Lion

A06 (Infant Products, Toys & Educational Products ) A06/002 00063 NAMELESS KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Product Design PAINTS Lion A06/004 00019 CUBETTO PRIMO TOYS CUBETTO PRIMO TOYS London UNITED Product Design KINGDOM Lion

B01 (Brand Communication) B01/031 00176 COLOPLAST COLOPLAST DESIGN DNA NATIVE DESIGN London UNITED Product Design DESIGN DNA BOOK, SENSURA KINGDOM Lion MIO OSTOMY BAG, SPEEDICATH COMPACT SET, SPEEDICATH COMPACT EVE

1 of 2 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 127 of 158 Winners (Product Design Lions)

B02 (Innovation) B02/009 00223 JACQUARD GOOGLE JACQUARD GOOGLE CREATIVE LAB UNITED Grand Prix WEARABLE London KINGDOM FABRIC B02/038 00560 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Product Design ELECTRONICS / BANGKOK Lion THAI ASSOCIATION OF THE BLIND

B03 (Solution) B03/018 00525 ECO-COOLER GRAMEEN INTEL ZERO GREY BANGLADESH BANGLADESH Product Design SOCIAL BUSINESS ELECTRICITY AIR Dhaka Lion COOLER

C02 (Bespoke Items & Designed Objects) C02/046 00058 THE ASTON ASTON MARTIN PRODUCT DESIGN PRISM London UNITED Product Design MARTIN DB10 KINGDOM Lion

Total Entries: 11

2 of 2 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 128 of 158 Winners (Promo & Activation Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food & Drinks ) A01/001 00070 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion ZEALAND A01/016 00061 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA Silver Lion NIGHT OF ALL SAATCHI Buenos Aires A01/028 02501 UPSIDE DOWN ORANGINA ORANGINA BETC Paris FRANCE Bronze Lion CAN A01/071 03119 FINDING LIGHT COCA-COLA COCA-COLA MEMAC OGILVY Dubai UNITED ARAB Bronze Lion IN THE DARK MIDDLE EAST EMIRATES A01/109 01634 EDIBLE SIX SALTWATER SALTWATER WE BELIEVERS New York USA Bronze Lion PACK RINGS BREWERY BREWERY A01/111 02571 NOT COMING REMY MARTIN LOUIS XIII FRED & FARID New York USA Bronze Lion SOON

A02 (Fast Moving Consumer Goods ) A02/009 02697 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE McCANN NEW YORK USA Silver Lion ADVICE WIPES A02/027 03023 #DADDO PANTENE PANTENE HAIR GREY NEW YORK USA Silver Lion CARE A02/053 03024 GO ASK DAD PROCTER & GILLETTE RAZORS GREY NEW YORK USA Bronze Lion GAMBLE

A03 (Durable Consumer Goods) A03/027 02741 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Gold Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS

A04 (Cars & Automotive Products & Services) A04/013 01042 THE REVERSED HARALD A. VOLKSWAGEN TRY Oslo NORWAY Gold Lion TRAILER 0‘//(5 TRAILER ASSIST VOLKSWAGEN NORWAY A04/021 01537 THE NAKED UTE VOLKSWAGEN AMAROK DDB Sydney AUSTRALIA Silver Lion AUSTRALIA A04/032 00674 INTELLIGENT NISSAN MOTOR CO. INTELLIGENT TBWA\HAKUHODO Tokyo JAPAN Bronze Lion PARKIG CHAIR PARKING ASSIST

1 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 129 of 158 Winners (Promo & Activation Lions)

A04/041 02793 LANDCRUISER TOYOTA MOTOR LANDCRUISER SAATCHI & SAATCHI AUSTRALIA Gold Lion EMERGENCY CORPORATION Sydney NETWORK AUSTRALIA A04/056 02583 MISSION TO THE AUDI AUDI THJNK Hamburg GERMANY Bronze Lion MOON A04/059 02521 BAJAJ V BAJAJ BAJAJ LEO BURNETT INDIA INDIA Bronze Lion AUTOMOBILES Mumbai

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) A05/008 00140 THE ORGANIC COOP RETAIL STORES FORSMAN & BODENFORS SWEDEN Bronze Lion EFFECT Gothenburg A05/010 00647 #OPTOUTSIDE REI REI VENABLES BELL & USA Grand Prix PARTNERS San Francisco A05/044 02902 CARREFOUR CARREFOUR BABIES' SAATCHI & SAATCHI Milan ITALY Bronze Lion BABY NIGHT PRODUCTS A05/052 02942 DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder USA Silver Lion

A06 (Travel, Transport & Leisure) A06/012 02600 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Silver Lion NUMBER ASSOCIATION A06/027 01335 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT A06/045 03025 SUPER BOWL NATIONAL SUPER BOWL 50 GREY NEW YORK USA Silver Lion BABIES CHOIR FOOTBALL LEAGUE

A07 (Media & Publications) A07/009 02908 ANTI-RIVAL BANDSPORTS CORPORATE 2*,/9<%5$6,/6mR3DXOR BRAZIL Silver Lion VACCINE IMAGE A07/010 03080 HATTRICK BEIN SPORTS CHAMPIONS TAPSA | Y&R Madrid SPAIN Silver Lion LEAGUE CHANNEL

A08 (Financial Products & Services) A08/003 00087 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN Gold Lion GPS Gothenburg A08/029 02099 FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY USA Bronze Lion Richmond

2 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 130 of 158 Winners (Promo & Activation Lions)

A10 (Commercial Public Services) A10/007 01211 "THE MOST NORTON BY NORTON GREY SAN FRANCISCO USA Bronze Lion DANGEROUS SYMANTEC TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES A10/015 03269 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Silver Lion QUEST TELEKOM TELEKOM London KINGDOM A10/021 02861 WORDS TO EASY WAY INSTITUTIONAL /'&6mR3DXOR BRAZIL Bronze Lion WATCH LANGUAGE CENTER

A11 (Corporate Image) A11/016 02981 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Gold Lion TO MARS BEYOND A11/046 03364 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Bronze Lion ELECTRONICS / BANGKOK THAI ASSOCIATION OF THE BLIND

A12 (Public Health & Safety) A12/041 02945 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS A12/053 03226 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Silver Lion AUSTRALIA BRAINBAND

A13 (Public Sector & Awareness Messages) A13/083 03301 REWORD HEADSPACE REWORD WEB LEO BURNETT AUSTRALIA Bronze Lion APPLICATON MELBOURNE

A14 (Charities & Appeals) A14/057 02412 &+2&Ï72 JPGC FOUNDATION SCHOLARSHIPS MULLENLOWE SSP3 COLOMBIA Bronze Lion DANCE FUND %RJRWi'&

3 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 131 of 158 Winners (Promo & Activation Lions)

A14/137 03322 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER THAILAND Bronze Lion LEATHER ETHICAL Bangkok TREATMENT OF ANIMALS

B01 (Guerrilla Marketing & Stunts) B01/021 00062 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA Silver Lion NIGHT OF ALL SAATCHI Buenos Aires B01/053 00784 #SMARTEFFECT MERCEDES-BENZ SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion PORTUGAL B01/092 02601 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

B01/113 02744 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Gold Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS B01/174 02166 SILVERADO CHEVROLET CHEVROLET COMMONWEALTH//McCA USA Bronze Lion "CAGES" SILVERADO- NN Detroit AUTOMOTIVE B01/184 02689 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

B01/215 02161 TRIBECA FILM TRIBECA FILM FILM FESTIVAL J. WALTER THOMPSON USA Bronze Lion FESTIVAL FESTIVAL New York REACTOR

B02 (Live Shows / Concerts / Festivals) B02/005 02300 GRAMMYCAM THE GRAMMYS THE 58TH TBWA\CHIAT\DAY Los USA Silver Lion GRAMMY AWARDS Angeles B02/025 02363 DACIA FAMILY RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY Bronze Lion PROJECT

B03 (Use of Exhibitions / Installations) B03/002 00202 UNFORGOTTEN SKY TELEVISION HISTORY DDB GROUP NEW NEW ZEALAND Bronze Lion SOLDIERS NEW ZEALAND CHANNEL ZEALAND Auckland B03/029 01336 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT B03/030 02982 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Gold Lion TO MARS BEYOND

4 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 132 of 158 Winners (Promo & Activation Lions)

B04 (Use of Ambient Media: Small Scale) B04/049 02396 PAPER GLASSES SAVE THE CHILDREN *5(<0Ê;,&20H[LFR&LW\ MEXICO Bronze Lion CHILDREN AND EDUCATION SANTILLANA B04/058 01493 THE SAB SPIKE SOUTH AFRICAN DRINK GEOMETRY GLOBAL SOUTH AFRICA Bronze Lion DETECTOR BREWERIES RESPONSIBLY JOHANNESBURG COASTER INITIATIVE

B05 (Use of Ambient Media: Large Scale) B05/006 00239 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion

B05/037 02589 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

B05/045 02746 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA Silver Lion STROLLER STROLLERS TEST-RIDE BY CONTOURS B05/068 03055 HIGHWAY VOLVO CAR USA 2016 VOLVO XC90 GREY NEW YORK USA Silver Lion ROBBERY T8

B06 (Use of Customer in-Store Experience) B06/046 02154 SUGAR DETOX ,17(50$5&+e ,17(50$5&+e MARCEL Paris FRANCE Silver Lion

B06/048 02978 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA Bronze Lion RESTAURANT B06/096 00759 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion

B07 (Use of Competitions & Promotional Games ) B07/014 00778 MOST OPEN DAIMLER AG, SMART FORTWO BBDO GROUP GERMANY GERMANY Bronze Lion TEST DRIVE SMART CABRIO 453 Berlin

B08 (Use of Broadcast) B08/010 00996 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion CARDS - FU 2016 B08/021 00339 VIRGIN AMERICA VIRGIN AMERICA TRAVEL & ELEVEN San Francisco USA Bronze Lion BLAH AIRLINES TRANSPORT B08/059 03202 GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA Bronze Lion ROMANIA Bucharest

5 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 133 of 158 Winners (Promo & Activation Lions)

B08/076 03443 HOLIDAYS ON TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion DEMAND

B09 (Use of Print or Standard Outdoor ) B09/015 02871 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED Gold Lion BILLBOARD RAIDER KINGDOM B09/046 02314 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Bronze Lion

C01 (Use of Digital Platforms) C01/003 00130 ACR STREET ACR (THE DRIVING SCHOOL PUBLICIS ROMANIA ROMANIA Silver Lion VIEW TEST AUTOMOBILE CLUB Bucharest OF ROMANIA) C01/060 02862 WORDS TO EASY WAY INSTITUTIONAL /'&6mR3DXOR BRAZIL Silver Lion WATCH LANGUAGE CENTER C01/101 02045 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Bronze Lion MEXICO Mexico City

C02 (Use of Mobile ) C02/074 03271 SEA HERO DEUTSCHE DEUTSCHE SAATCHI & SAATCHI UNITED Gold Lion QUEST TELEKOM TELEKOM London KINGDOM C02/128 03071 ISEA APP MIGRANT ISEA APP GREY GROUP Singapore SINGAPORE Bronze Lion OFFSHORE AID STATION (MOAS) C02/151 02546 CELEBRITY SAMSUNG SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion TANTRUM AUSTRALIAN=

C03 (Use of Social Platforms) C03/082 01337 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT C03/098 02318 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Silver Lion

6 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 134 of 158 Winners (Promo & Activation Lions)

C03/183 03002 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Silver Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. C03/190 02949 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS C03/213 01366 #SQUARESHAKE SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & USA Bronze Lion S PARTNERS San Francisco

C04 (Co-Creation & User Generated Content ) C04/010 00332 MTV VMA MTV 2015 MTV VIDEO MTV New York USA Silver Lion GREEN- MUSIC AWARDS SCREENS C04/015 02025 THE LAZIEST CARLTON UNITED LAZY YAK PALE CLEMENGER BBDO AUSTRALIA Bronze Lion COMPETITION BREWERIES ALE MELBOURNE EVER C04/081 03388 MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL /(2%851(770e;,&2 MEXICO Silver Lion Mexico City C04/090 02690 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion

C04/094 02242 STRAIGHT BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion OUTTA C04/097 02950 SNAP KING BURGER KING GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion ARGENTINA

C05 (Response / Real-time Activity) C05/014 00998 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA Gold Lion CARDS - FU 2016 C05/019 01541 #COMEONIN THE SYDNEY THE SYDNEY DDB Sydney AUSTRALIA Bronze Lion OPERA HOUSE OPERA HOUSE C05/043 02050 SEARCH REFUGEES NPO )&%=h5,&+ SWITZERLAND Bronze Lion RACISM. FIND WELCOME TRUTH. C05/048 01562 STARDUST FOR STUDIO BRUSSEL STARDUST FOR DDB BRUSSELS BELGIUM Bronze Lion BOWIE BOWIE C05/064 02001 #WHOISTHEKIN BURGER KING FOOD BUZZMAN Paris FRANCE Gold Lion G FRANCE

7 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 135 of 158 Winners (Promo & Activation Lions)

C05/070 01439 HELP KENYA CROWDRISE FUNDRAISING ALMA DDB Miami USA Bronze Lion NOT KANYE FOR KENYAN CHARITIES C05/082 01425 WIN A BREAST BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion RECONSTRUCTI ON C05/083 02934 CURRY MVP UNDER ARMOUR BASKETBALL DROGA5 New York USA Bronze Lion ACTIVATION

C06 (Use of New Technology) C06/019 02983 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Silver Lion TO MARS BEYOND C06/034 02795 LANDCRUISER TOYOTA MOTOR LANDCRUISER SAATCHI & SAATCHI AUSTRALIA Silver Lion EMERGENCY CORPORATION Sydney NETWORK AUSTRALIA C06/049 02851 REAL VIEWS RENAULT RENAULT PUBLICIS BRUSSELS BELGIUM Bronze Lion 0e*$1( C06/078 03227 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Gold Lion AUSTRALIA BRAINBAND

D01 (Launch / Re-launch ) D01/001 00078 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion ZEALAND D01/016 00999 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion CARDS - FU 2016 D01/020 00159 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED Bronze Lion KINGDOM

D02 (Sponsorship & Partnership) D02/027 02373 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion

D02/036 02111 THE NEXT ING ING J. WALTER THOMPSON THE Silver Lion REMBRANDT AMSTERDAM NETHERLANDS

E01 (Integrated Campaign led by Promo & Activation) E01/003 00079 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion ZEALAND E01/009 00649 #OPTOUTSIDE REI REI VENABLES BELL & USA Gold Lion PARTNERS San Francisco

8 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 136 of 158 Winners (Promo & Activation Lions)

E01/108 02692 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

E01/109 01176 SAMSUNG SAMSUNG GALAXY S6 72ANDSUNNY New York USA Bronze Lion "ANTIDIARY" ELECTRONICS AMERICA

E02 (Low Budget Campaign) E02/115 03207 BITTERSWEET PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bronze Lion PIES ROMANIA Bucharest E02/118 02556 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion DANS LA SALLE E02/125 03003 CHECK IT PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY Silver Lion BEFORE IT'S GERMANY AWARENESS Berlin REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. E02/137 02205 THE BULLETPEN MINISTRY OF MINISTRY OF McCANN COLOMBIA COLOMBIA Bronze Lion NATIONAL NATIONAL %RJRWi EDUCATION EDUCATION COLOMBIA

Total Entries: 107

9 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 137 of 158 Winners (PR Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food & Drinks ) A01/004 00415 PURITY TEST VALVIS HOLDING AQUA CARPATICA COHNANDJANSEN J. ROMANIA Gold Lion WALTER THOMPSON Bucharest A01/046 00383 10 MINUTES NISSIN FOOD DONBEI DENTSU INC Tokyo JAPAN Bronze Lion NOODLE PRODUCTS CO. A01/056 02171 EDIBLE SIX SALTWATER SALTWATER WE BELIEVERS New York USA Silver Lion PACK RINGS BREWERY BREWERY

A02 (Fast Moving Consumer Goods ) A02/007 01794 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE McCANN NEW YORK USA Bronze Lion ADVICE WIPES

A03 (Durable Consumer Goods) A03/026 02133 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Silver Lion ELECTRONICS / BANGKOK THAI ASSOCIATION OF THE BLIND

A04 (Healthcare & Wellbeing) A04/011 01040 ANTI-BACTERIAL UNILEVER CHINA LIFEBUOY BBH CHINA Shanghai CHINA Bronze Lion RED PACKET A04/013 01807 NIVEA DOLL BDF NIVEA BRASIL SUNBLOCK )&%%5$6,/6mR3DXOR BRAZIL Gold Lion

A05 (Luxury Goods & Services) A05/004 00353 SLIDE AMAZING LEXUS LEXUS CHI & PARTNERS London UNITED Bronze Lion IN MOTION INTERNATIONAL KINGDOM

A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) A07/005 00119 THE ORGANIC COOP RETAIL STORES FORSMAN & BODENFORS SWEDEN Grand Prix EFFECT Gothenburg A07/010 00159 HOME FOR EDEKA ZENTRALE EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion CHRISTMAS & CO. KG

1 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 138 of 158 Winners (PR Lions)

A07/022 01882 BEES CAN FIND 1Èâ*5817 1Èâ*5817 McCANN ERICKSON CZECH Gold Lion SUGAR WHERE SHOPS WITH PRAGUE REPUBLIC YOU LEAST HONEST SUSPECT IT PRODUCTS FROM NATURAL INGREDIENTS A07/028 02035 BITTERSWEET PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bronze Lion PIES ROMANIA Bucharest

A08 (Travel, Transport & Leisure) A08/015 00944 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT A08/017 01729 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Silver Lion NUMBER ASSOCIATION

A09 (Media & Publications) A09/015 01754 #DININGFORBRU MEDIAFIN DE TIJD / L'ECHO FAMOUS BRUSSELS BELGIUM Bronze Lion SSELS NEWSPAPER A09/019 01081 STARDUST FOR STUDIO BRUSSEL STARDUST FOR DDB BRUSSELS BELGIUM Gold Lion BOWIE BOWIE A09/044 00774 NETFLIX HELPS NETFLIX NETFLIX NEW ZENO GROUP Chicago USA Bronze Lion PARENTS YEAR'S EVE CELEBRATE COUNTDOWNS NEW YEAR’S EVE ON- DEMAND

A10 (Financial Products & Services) A10/004 00166 DON'T DRINK TRYGG-HANSA WATER SAFETY PRIME Stockholm SWEDEN Silver Lion AND DIVE A10/006 00450 POCKET MONEY ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion — EQUAL FUTURE

A12 (Commercial Public Services) A12/015 01417 PLANT LAMP UNIVERSITY OF ADMISSION 2016 FCB MAYO Lima PERU Bronze Lion ENGINEERING AND TECHNOLOGY

2 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 139 of 158 Winners (PR Lions)

A12/019 01584 PAPER GLASSES SAVE THE CHILDREN *5(<0Ê;,&20H[LFR&LW\ MEXICO Gold Lion CHILDREN AND EDUCATION SANTILLANA

A13 (Public Sector) A13/029 00964 PREDIABETES AD COUNCIL DIABETES OGILVY & MATHER New USA Bronze Lion PREVENTION York A13/030 01447 THE BULLETPEN MINISTRY OF MINISTRY OF McCANN COLOMBIA COLOMBIA Gold Lion NATIONAL NATIONAL %RJRWi EDUCATION EDUCATION COLOMBIA A13/035 02094 REWORD HEADSPACE REWORD WEB LEO BURNETT AUSTRALIA Bronze Lion APPLICATON MELBOURNE

A14 (Charity & not for Profit) A14/006 00150 WAITING LINES RE-BORN TO BE ORGAN DONATION DUVAL GUILLAUME BELGIUM Gold Lion ALIVE Antwerp A14/022 00943 CHANGE CHANGE PLEASE CHANGE PLEASE FCB INFERNO London UNITED Silver Lion PLEASE AND THE BIG ISSUE KINGDOM A14/048 02009 #JOINTHEHERD WILDAID WILDLIFE GREY LONDON UNITED Silver Lion CONSERVATION KINGDOM A14/148 01915 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion AWARENESS

B02 (Public Affairs & Lobbying) B02/018 02116 GAY TURTLE AMNESTY NON- TBWA\ISTANBUL TURKEY Silver Lion INTERNATIONAL GOVERNMENTAL TURKEY ORGANISATION B02/039 00815 DIGGERS EL FARO ELFARO.NET PUBLICIDAD COMERCIAL EL SALVADOR Bronze Lion AGAINST DIGITAL MULLENLOWE Antiguo INJUSTICE NEWSPAPER &XVFDWOiQ B02/040 01088 I'M NOT ASKING FOUNDATION RECRUITMENT WALK Warsaw POLAND Bronze Lion TO BE A INTEGRATION SERVICE FOR FIREFIGHTER PEOPLE WITH DISABILITIES

3 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 140 of 158 Winners (PR Lions)

B03 (Crisis Communications & Issue Management) B03/004 01692 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion DANS LA SALLE B03/018 01193 THE BEST MILK ALMARAI CORPORATE LEO BURNETT Riyadh SAUDI ARABIA Bronze Lion CANNOT BE COMMUNICATION BOUGHT

B04 (Business Citizenship / Corporate Responsibility) B04/008 00451 POCKET MONEY ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion — EQUAL FUTURE B04/015 01348 MARRIAGE SK-II SKINCARE FORSMAN & BODENFORS SWEDEN Gold Lion MARKET Gothenburg TAKEOVER B04/034 02134 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Silver Lion ELECTRONICS / BANGKOK THAI ASSOCIATION OF THE BLIND B04/050 02141 STRIKING BRISA HIGHWAY INSTITUTIONAL LEO BURNETT LISBOA PORTUGAL Silver Lion LESSONS COMPANY B04/073 01500 PUP SYNDROME PEDIGREE SOCIAL BBDO RUSSIA GROUP RUSSIA Silver Lion AWARENESS Moscow MESSAGE

B05 (Business Citizenship / Environmental ) B05/002 00122 THE ORGANIC COOP RETAIL STORES FORSMAN & BODENFORS SWEDEN Gold Lion EFFECT Gothenburg B05/008 01841 VULTURES USAID PERU USAID PERU FCB MAYO Lima PERU Bronze Lion WARN B05/028 02172 EDIBLE SIX SALTWATER SALTWATER WE BELIEVERS New York USA Gold Lion PACK RINGS BREWERY BREWERY

B06 (Internal Communications & Employee Engagement ) B06/014 01311 ALMIRALL ALMIRALL PHARMA SHACKLETON Madrid SPAIN Silver Lion

4 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 141 of 158 Winners (PR Lions)

B07 (Media Relations) B07/031 01186 SAVING RHINO RESCUE WILDLIFE OGILVY & MATHER VIETNAM Bronze Lion AFRICA'S LAST PROJECT CONSERVATION VIETNAM Ho Chi Minh City WILD RHINOS, BY POISONING THEM. B07/053 00852 REI REI #OPTOUTSIDE EDELMAN Seattle USA Bronze Lion #OPTOUTSIDE

B08 (Events & Stunts ) B08/017 00740 THE REVERSED HARALD A. VOLKSWAGEN TRY Oslo NORWAY Silver Lion TRAILER 0‘//(5 TRAILER ASSIST VOLKSWAGEN NORWAY B08/038 00945 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Silver Lion CHICAGO "BEDROOMS" EXHIBIT B08/063 01564 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Gold Lion

B08/082 00627 SL BENFICA SL BENFICA, SL BENFICA O ESCRITORIO Estoril PORTUGAL Silver Lion SAFETY EMIRATES SPONSORSHIP DEMONSTRATIO N

B09 (Live Shows / Concerts / Festivals) B09/019 00628 SL BENFICA SL BENFICA, SL BENFICA O ESCRITORIO Estoril PORTUGAL Gold Lion SAFETY EMIRATES SPONSORSHIP DEMONSTRATIO N B09/025 02039 PAY WITH UNTOLD FESTIVAL EVENTS McCANN WORLDGROUP ROMANIA Silver Lion BLOOD AND NATIONAL ROMANIA Bucharest INSTITUTE FOR BLOOD DONATIONS

B10 (Celebrity Endorsement) B10/024 01141 THE LAST MASK NATALIA PONCE DE NATALIA PONCE J. WALTER THOMPSON COLOMBIA Gold Lion LEON FOUNDATION DE LEON &2/20%,$%RJRWi FOUNDATION

5 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 142 of 158 Winners (PR Lions)

B11 (Sponsorship & Partnership) B11/015 01565 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion

B11/026 02136 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND Bronze Lion ELECTRONICS / BANGKOK THAI ASSOCIATION OF THE BLIND B11/057 01588 PAPER GLASSES SAVE THE CHILDREN *5(<0Ê;,&20H[LFR&LW\ MEXICO Gold Lion CHILDREN AND EDUCATION SANTILLANA

B12 (Launch / Re-launch ) B12/025 00681 100% REAL NATAKHTARI OLD IRISH LEAVINGSTONE Tbilisi REPUBLIC OF Bronze Lion VIRTUAL BREWERY (EFES GEORGIA REALITY GEORGIA)

B13 (Brand Voice & Strategic Storytelling) B13/020 01095 IT'S IN YOU DAVID JONES RETAIL/FASHION TBWA\SYDNEY AUSTRALIA Silver Lion

B13/022 01731 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Gold Lion NUMBER ASSOCIATION

B14 (Content-led Engagement & Marketing) B14/002 00124 THE ORGANIC COOP RETAIL STORES FORSMAN & BODENFORS SWEDEN Silver Lion EFFECT Gothenburg B14/006 00537 KEYS OF HOPE DEUTSCHER WORLDWIDE HELP BBDO GROUP GERMANY GERMANY Bronze Lion CARITASVERBAND / FOR PEOPLE ON Dusseldorf CARITAS THE RUN INTERNATIONAL B14/025 01902 THE RIO 2016 PARALYMPIC 2*,/9<%5$6,/6mR3DXOR BRAZIL Bronze Lion MINDCHANGER GAMES WORKOUT B14/036 01303 EVERY DAY A KATONA JOZSEF KATONA JOZSEF Y&R BUDAPEST HUNGARY Silver Lion PLAY THEATER THEATER

C01 (Use of Web Platforms & Apps) C01/008 00169 THE HOUSE OF HEMNET COMMERCIAL PRIME Stockholm SWEDEN Bronze Lion CLICKS RESIDENCE C01/016 00873 OPEN ROAD TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion PROJECT

6 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 143 of 158 Winners (PR Lions)

C01/045 01653 THE END OF UBISOFT UBISOFT BETC Paris FRANCE Silver Lion SOCIETY SIMULATOR

C02 (Social Community Building / Management) C02/018 01958 LADYBALLS OVARIAN CANCER PUBLIC GREY CANADA Toronto CANADA Bronze Lion CANADA AWARENESS - OVARIAN CANCER C02/019 02011 #JOINTHEHERD WILDAID WILDLIFE GREY LONDON UNITED Silver Lion CONSERVATION KINGDOM

C04 (Influencer Communication & Social Amplification) C04/028 01142 THE LAST MASK NATALIA PONCE DE NATALIA PONCE J. WALTER THOMPSON COLOMBIA Silver Lion LEON FOUNDATION DE LEON &2/20%,$%RJRWi FOUNDATION

C05 (Response / Real-time Activity) C05/002 00220 #ALLTREESARE REESE'S REESE'S PEANUT ARNOLD WORLDWIDE USA Silver Lion BEAUTIFUL BUTTER CUPS New York C05/010 01027 THE SECOND TELETICA, INAMU, DOMESTIC J. WALTER THOMPSON COSTA RICA Bronze Lion SCOREBOARD FEDEFUTBOL VIOLENCE &267$5,&$6DQ-RVp C05/017 01165 BERNIE SPEED ARCUB FOR BUCHAREST2021 - PUBLICIS ROMANIA ROMANIA Silver Lion TEST BUCHAREST2021 EUROPEAN Bucharest CAPITAL OF CULTURE CANDIDATE C05/023 01014 WIN A BREAST BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion RECONSTRUCTI ON C05/041 01356 #WHOISTHEKIN BURGER KING FOOD BUZZMAN Paris FRANCE Bronze Lion G FRANCE

C06 (Co-Creation & User Generated Content ) C06/050 01790 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

7 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 144 of 158 Winners (PR Lions)

C07 (Innovative Use of Social Media ) C07/050 01920 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Silver Lion AWARENESS

C08 (Use of New Technology) C08/013 01942 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA Bronze Lion TO MARS BEYOND

D01 (Research, Data Analytics & Insight Generation) D01/004 00171 THE HOUSE OF HEMNET COMMERCIAL PRIME Stockholm SWEDEN Gold Lion CLICKS RESIDENCE D01/016 02049 MIRRORS OF NGO CRIOLA NGO :+$866mR3DXOR BRAZIL Bronze Lion RACISM

D02 (PR Excellence in Effectiveness) D02/004 01520 NO BORDERS AIRBNB AIRBNB TBWA\CHIAT\DAY Los USA Silver Lion Angeles

E02 (Territory Marketing & Communication) E02/009 01695 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Bronze Lion DANS LA SALLE E02/019 01600 &+2&Ï72 JPGC FOUNDATION SCHOLARSHIPS MULLENLOWE SSP3 COLOMBIA Bronze Lion DANCE FUND %RJRWi'& E02/035 01450 THE BULLETPEN MINISTRY OF MINISTRY OF McCANN COLOMBIA COLOMBIA Bronze Lion NATIONAL NATIONAL %RJRWi EDUCATION EDUCATION COLOMBIA

G01 (Integrated Campaign led by PR) G01/028 01143 THE LAST MASK NATALIA PONCE DE NATALIA PONCE J. WALTER THOMPSON COLOMBIA Silver Lion LEON FOUNDATION DE LEON &2/20%,$%RJRWi FOUNDATION G01/055 00661 #OPTOUTSIDE REI #OPTOUTSIDE VENABLES BELL & USA Silver Lion PARTNERS San Francisco

8 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 145 of 158 Winners (PR Lions)

G02 (Costs / Creative Performance PR Campaign) G02/015 00947 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA Gold Lion CHICAGO "BEDROOMS" EXHIBIT

Total Entries: 84

9 of 9 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 146 of 158 Winners (Radio Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Food) A01/005 00122 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA SOUTH AFRICA Bronze Lion Johannesburg Campaign A01/006 00124 GENIE WRIGLEY SKITTLES DDB SOUTH AFRICA SOUTH AFRICA Bronze Lion Johannesburg Campaign A01/013 00212 CHRISTMAS 1(67/e KITKAT J. WALTER THOMPSON UNITED Bronze Lion BREAK London KINGDOM

A02 (Drinks) A02/019 00988 ADIOS AMIGO HEINEKEN DOS EQUIS HAVAS WORLDWIDE NEW USA Silver Lion YORK

A03 (Cosmetics & Toiletries) A03/001 00613 CLOSE SHAVE PHILIPS SERIES 5000 OGILVY & MATHER SOUTH AFRICA Bronze Lion WITH A TRAIN SHAVER JOHANNESBURG Campaign A03/002 00623 CLOSE SHAVE PHILIPS SERIES 5000 OGILVY & MATHER SOUTH AFRICA Bronze Lion WITH A SHAVER JOHANNESBURG Campaign CHAINSAW

A04 (Healthcare & Pharmacy) A04/020 00230 VALDA - VALDA TEST TANK Montreal CANADA Bronze Lion DAYCARE A04/030 01086 SWEET DREAMS JOHNSON & JOHNSON’S BABY IMPACT BBDO Dubai UNITED ARAB Bronze Lion JOHNSON MIDDLE BEDTIME LOTION EMIRATES EAST

A05 (Household Goods) A05/001 00102 ROAD TRIP TIGER BRANDS PEACEFUL SLEEP TBWA\HUNT LASCARIS SOUTH AFRICA Silver Lion EQUATION ROOM SPRAY JOHANNESBURG Campaign A05/003 00110 SLEEP OVER TIGER BRANDS PEACEFUL SLEEP TBWA\HUNT LASCARIS SOUTH AFRICA Silver Lion EQUATION ROOM SPRAY JOHANNESBURG Campaign A05/016 01347 MOM AT 40 PROCTER & MAGISTRAL GREY ARGENTINA Buenos ARGENTINA Silver Lion GAMBLE Aires Campaign

1 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 147 of 158 Winners (Radio Lions)

A05/017 01349 LAST ONE TO PROCTER & MAGISTRAL GREY ARGENTINA Buenos ARGENTINA Silver Lion GET MARRIED GAMBLE Aires Campaign

A06 (Miscellaneous) A06/026 01150 ROUNDED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign A06/027 01151 ROLLED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign

A08 (Home Appliances, Furnishings, Consumer Electronics & Technology) A08/002 00571 THE BEARD PRIMUS PRIMUS c.(67$0+2/67 SWEDEN Bronze Lion EQUIPMENT Stockholm A08/029 00493 THE BIRDS RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign A08/030 00495 THE RIVER RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign A08/044 01404 NOKIA TRUECALLER TRUECALLER CONTRACT ADVERTISING INDIA Bronze Lion Gurgaon

A09 (Cars & Automotive Products & Services) A09/001 00136 THINKING VOLKSWAGEN VOLKSWAGEN GRABARZ & PARTNER GERMANY Bronze Lion SIDEWAYS AREA VIEW Hamburg Campaign A09/002 00141 THINKING VOLKSWAGEN VOLKSWAGEN GRABARZ & PARTNER GERMANY Bronze Lion SIDEWAYS AREA VIEW Hamburg Campaign A09/003 00146 THINKING VOLKSWAGEN VOLKSWAGEN GRABARZ & PARTNER GERMANY Bronze Lion SIDEWAYS AREA VIEW Hamburg Campaign A09/048 01246 AUTODIAGNOSIS GENERAL MOTORS OPEL MOVANO TAPSA | Y&R Madrid SPAIN Silver Lion

A09/068 00423 MARK BMW MOTORRAD HELMETS RADIO FCB CAPE TOWN SOUTH AFRICA Bronze Lion

A10 (Retail & e-Commerce) A10/004 00029 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND Silver Lion STORIES RADIO GROUP RETAIL STORE Auckland Campaign - BOOTS A10/005 00030 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND Silver Lion STORIES RADIO GROUP RETAIL STORE Auckland Campaign - GYM

2 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 148 of 158 Winners (Radio Lions)

A10/006 00031 READ BETTER PAPER PLUS PAPER PLUS FCB NEW ZEALAND NEW ZEALAND Silver Lion STORIES RADIO GROUP RETAIL STORE Auckland Campaign - CURRY

A11 (Restaurants & Fast Food Chains) A11/001 00077 1. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Grand Prix EVERYMAN JOHANNESBURG Campaign MEAL - COLOURED WEIGHTS A11/002 00078 2. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Grand Prix EVERYMAN JOHANNESBURG Campaign MEAL - CLAW THING A11/003 00079 3. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Grand Prix EVERYMAN JOHANNESBURG Campaign MEAL - CHERRY LIP BALM

A12 (Travel & Transport) A12/026 00535 MAN THOMAS COOK HOLIDAY LAW & KENNETH SAATCHI INDIA Silver Lion PACKAGES FOR & SAATCHI Mumbai Campaign SENIOR CITIZENS A12/027 00536 WOMAN THOMAS COOK HOLIDAY LAW & KENNETH SAATCHI INDIA Silver Lion PACKAGES FOR & SAATCHI Mumbai Campaign SENIOR CITIZENS

A13 (Entertainment & Leisure) A13/014 00384 GAME OF SKY TELEVISION SOHO POP-UP DDB GROUP NEW NEW ZEALAND Silver Lion THRONES NEW ZEALAND CHANNEL ZEALAND Auckland "SHAME" A13/015 01252 BUKAKE UNIVERSIDAD DE FANTASTIC FILM TAPSA | Y&R Madrid SPAIN Bronze Lion 0È/$*$ FESTIVAL OF Campaign UNIVERSITY OF MALAGA A13/016 01270 TINDER UNIVERSIDAD DE FANTASTIC FILM TAPSA | Y&R Madrid SPAIN Bronze Lion 0È/$*$ FESTIVAL OF Campaign UNIVERSITY OF MALAGA

3 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 149 of 158 Winners (Radio Lions)

A13/017 01285 DONALD TRUMP UNIVERSIDAD DE FANTASTIC FILM TAPSA | Y&R Madrid SPAIN Bronze Lion 0È/$*$ FESTIVAL OF Campaign UNIVERSITY OF MALAGA

A14 (Media & Publications) A14/034 01253 JOHN LENNON MARISKAL ROCK MARISKAL ROCK TAPSA | Y&R Madrid SPAIN Bronze Lion RADIO RADIO A14/051 01364 FOOTBALL LIBERO FOOTBALL LOLA MULLENLOWE SPAIN Silver Lion MEMORIES FM MAGAZINE Madrid A14/057 01416 TRUTH 89 FM 89 FM ''%%5$6,/6mR3DXOR BRAZIL Bronze Lion DETECTOR

A17 (Commercial Public Services) A17/010 00615 1. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign EMAIL A17/011 00625 2. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign MEME A17/012 00635 3. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign DOUBLE BLUE TICK A17/017 00508 'FEMME-A- THE TORONTO PRESENTATION J. WALTER THOMPSON CANADA Bronze Lion POOLOZA' SPEAKERS AND CANADA Toronto Campaign ACADEMY COMMUNICATION COACHING A17/018 00509 'GIVE HIM THE TORONTO PRESENTATION J. WALTER THOMPSON CANADA Bronze Lion EVERYTHING' SPEAKERS AND CANADA Toronto Campaign ACADEMY COMMUNICATION COACHING A17/022 01397 CANELO BRITANICO ENGLISH Y&R Lima PERU Silver Lion ENGLISH LESSONS Campaign INSTITUTE A17/023 01393 RAMIRES BRITANICO ENGLISH Y&R Lima PERU Silver Lion ENGLISH LESSONS Campaign INSTITUTE

4 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 150 of 158 Winners (Radio Lions)

A18 (Corporate Image & Sponsorship) A18/006 01209 TONGUE UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign A18/007 01211 BREATHING UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign A18/008 01213 BLINKING UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign

A19 (Public Health & Safety) A19/026 00285 TOBACCO TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion DOWNS FLORIDA

B01 (Use of Radio as a Medium) B01/049 01417 TRUTH 89 FM 89 FM ''%%5$6,/6mR3DXOR BRAZIL Bronze Lion DETECTOR B01/057 01430 SCHOOL ZONE SUZUKI SAFE DRIVING $)5,&$6mR3DXOR BRAZIL Silver Lion RADIO B01/066 00689 THE SOUND OF FORD AUTOMOTIVE OGILVY MADRID SPAIN Bronze Lion GLORY

B02 (Use of Audio Technology) B02/010 01062 SOUNDS OF THE THALYS TRAIN THALYS HIGH- ROSAPARK Paris FRANCE Silver Lion CITY NETWORK SPEED RAIL TRAVEL B02/018 01391 DON'T LOOK USHER INTERACTIVE $.4$6mR3DXOR BRAZIL Bronze Lion AWAY MUSIC VIDEO

B03 (Use of Branded Content / Programming ) B03/028 01365 FOOTBALL LIBERO FOOTBALL LOLA MULLENLOWE SPAIN Gold Lion MEMORIES FM MAGAZINE Madrid

C01 (Use of Music) C01/026 00848 IGUGU SENZO CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign C01/027 00397 IGUGU KHANYI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign

5 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 151 of 158 Winners (Radio Lions)

C01/028 00400 IGUGU THEMBI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign

C02 (Sound Design) C02/064 00738 DATE NIGHT HENKEL PERSIL POWER DDB DUBAI UNITED ARAB Silver Lion GEL EMIRATES Campaign C02/065 00742 SUNDAY STROLL HENKEL PERSIL POWER DDB DUBAI UNITED ARAB Silver Lion GEL EMIRATES Campaign C02/066 00746 BARKING PUPPY HENKEL PERSIL POWER DDB DUBAI UNITED ARAB Silver Lion GEL EMIRATES Campaign

C03 (Script) C03/062 00617 1. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign EMAIL C03/063 00627 2. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign MEME C03/064 00637 3. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG Campaign DOUBLE BLUE TICK C03/073 00357 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA SOUTH AFRICA Bronze Lion Johannesburg C03/127 01210 TONGUE UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign C03/128 01212 BREATHING UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign C03/129 01214 BLINKING UNILEVER DOVE OGILVY & MATHER UNITED Gold Lion LONDON KINGDOM Campaign C03/130 00616 1. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - COLOURED WEIGHTS C03/131 00626 2. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - CLAW THING

6 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 152 of 158 Winners (Radio Lions)

C03/132 00636 3. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - CHERRY LIP BALM C03/172 00288 TOBACCO TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion DOWNS FLORIDA Campaign C03/173 00295 AUCTIONEER TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion FLORIDA Campaign C03/174 00287 BIG BANG THE CLOROX CLOROX BLEACH ALMA DDB Miami USA Silver Lion COMPANY C03/175 00296 GRAVITY THE CLOROX CLOROX BLEACH ALMA DDB Miami USA Bronze Lion COMPANY C03/206 00859 SKIING TRIP FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA Silver Lion JOHANNESBURG Campaign C03/207 00866 SPIRITUAL FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA Silver Lion FESTIVAL JOHANNESBURG Campaign C03/208 00871 SPRING BREAK FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS SOUTH AFRICA Silver Lion JOHANNESBURG Campaign

C04 (Casting & Performance) C04/019 00622 CLOSE SHAVE PHILIPS SERIES 5000 OGILVY & MATHER SOUTH AFRICA Bronze Lion WITH A TRAIN SHAVER JOHANNESBURG Campaign C04/020 00632 CLOSE SHAVE PHILIPS SERIES 5000 OGILVY & MATHER SOUTH AFRICA Bronze Lion WITH A SHAVER JOHANNESBURG Campaign CHAINSAW C04/021 00642 CLOSE SHAVE PHILIPS SERIES 5000 OGILVY & MATHER SOUTH AFRICA Bronze Lion WITH A CHINESE SHAVER JOHANNESBURG Campaign TRIAD C04/024 00641 3. YOU SHOULD VODACOM VODACOM OGILVY & MATHER SOUTH AFRICA Silver Lion HAVE CALLED - JOHANNESBURG DOUBLE BLUE TICK C04/026 00314 CHICKEN GOJEK GOMART LEO BURNETT INDONESIA INDONESIA Bronze Lion RISOTTO Jakarta C04/047 00620 1. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - COLOURED WEIGHTS C04/048 00630 2. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - CLAW THING

7 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 153 of 158 Winners (Radio Lions)

C04/049 00640 3. THE KFC KFC OGILVY & MATHER SOUTH AFRICA Gold Lion EVERYMAN JOHANNESBURG Campaign MEAL - CHERRY LIP BALM C04/072 01215 NEVER TOO OLD THOMAS COOK HOLIDAY LAW & KENNETH SAATCHI INDIA Silver Lion PACKAGES FOR & SAATCHI Mumbai SENIOR CITIZENS C04/073 00289 TOBACCO TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion DOWNS FLORIDA Campaign C04/074 00297 AUCTIONEER TOBACCO FREE ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion FLORIDA Campaign C04/090 00539 THE MAN BUN UNILEVER (CLEAR CLEAR SHAMPOO MULLENLOWE SINGAPORE Bronze Lion SHAMPOO) SINGAPORE Campaign C04/091 00542 THE COMB UNILEVER (CLEAR CLEAR SHAMPOO MULLENLOWE SINGAPORE Bronze Lion OVER SHAMPOO) SINGAPORE Campaign

Total Entries: 91

8 of 8 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 154 of 158 Shortlist (Titanium Lions)

Cat. No Entry Title Client Product Entrant Company Country No

A01 (Titanium) A01/005 00005 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND ZEALAND A01/009 00004 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA NIGHT OF ALL SAATCHI Buenos Aires A01/019 00025 DREAMS OF 7+('$/Ë086(80 7+('$/Ë086(80 GOODBY SILVERSTEIN & USA '$/Ë PARTNERS San Francisco A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & USA PARTNERS San Francisco A01/031 00066 HOUSE OF NETFLIX HOUSE OF CARDS BBH NEW YORK USA CARDS - FU 2016 A01/036 00160 AMNESTY AMNESTY WORLD DAY COLENSO BBDO Auckland NEW ZEALAND INTERNATIONAL INTERNATIONAL AGAINST CYBER UNBLOCKER CENSORSHIP A01/044 00142 ZERO MINUTES THE BRADY THE BRADY OGILVY & MATHER USA OF FAME CAMPAIGN CAMPAIGN Chicago A01/057 00073 THE FIRST EVER SHERWIN KRYLON DEUTSCH New York USA PINTEREST WILLIAMS YARD SALE A01/058 00072 THE ART HEIST WATERISLIFE CHARITY DEUTSCH New York USA FOR GOOD A01/059 00155 DONATE THE ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL BARS %5$=,/6mR3DXOR A01/061 00095 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA CHICAGO "BEDROOMS" EXHIBIT A01/063 00049 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & USA PARTNERS San Francisco A01/064 00211 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA TO MARS BEYOND A01/126 00013 SLOW DOWN IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN GPS Gothenburg A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND

A01/177 00207 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA AWARENESS A01/184 00250 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA

A01/185 00064 DON'T LOOK USHER INTERACTIVE $.4$6mR3DXOR BRAZIL AWAY MUSIC VIDEO

1 of 2 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 155 of 158 Shortlist (Titanium Lions)

A01/190 00199 500 YEARS OF TATE BP DISPLAYS AT GREY LONDON UNITED STORIES TATE BRITAIN KINGDOM A01/206 00172 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN NUMBER ASSOCIATION A01/246 00218 THE 2 LITRE AUSTRALIAN 2 LITRE TOWEL M&C SAATCHI AUSTRALIA TOWEL WEAVING MELBOURNE A01/247 00062 LINKNYC THE CITY OF NEW LINKNYC INTERSECTION New York USA YORK

Total Entries: 22

2 of 2 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 156 of 158 Winners (Titanium Lions)

Cat. No Entry Title Client Product Entrant Company Country Prize No

A01 (Titanium) A01/005 00005 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Titanium Lion ZEALAND A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & USA Grand Prix PARTNERS San Francisco A01/057 00073 THE FIRST EVER SHERWIN KRYLON DEUTSCH New York USA Titanium Lion PINTEREST WILLIAMS YARD SALE A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Titanium Lion

A01/206 00172 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN Titanium Lion NUMBER ASSOCIATION

Total Entries: 5

1 of 1 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 157 of 158 LION SILVER LION Innovation: Creative InnovationPress Releases from Cannes Lions about winners: Direct: Use of New Technology http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1 GOLD LION SILVER LION Creative Data: Data Visualization Direct: Experience Design

GOLDCreative LION Data Lions 715 Integrated Lions 279SILVER LION Cyber:Creative Live Digital Effectiveness Lions 109 MediaEntertainment: Lions 2,986 Innovation in Brand Experience Cyber Lions 2,886 Mobile Lions 1,259 GOLD LION SILVER LION Design: Digital InstallationsDesign Lions& Events 2,857 Outdoor Lions 5,365Design: Live Events Digital Craft Lions 1,150 Pharma Lions 583 GOLD LIONDirect Lions 3,097 PR Lions 2,224 BRONZE LION Promo & Activation: Corporate Image Digital Craft: Virtual Reality Entertainment Lions 1,843 Print & Publishing Lions 3,775 GOLDEntertainment LION Lions for Music 637 Product Design Lions BRONZE538 LION Promo & Activation: Use of ExhibitionsFilmFIELD Lions & 2,801 InstallationsTRIP TO MARS 19 LIONS SUPPORTINGPromo & ActivationDigital DATA Craft: Lions Innovative 3,458 Use of Technology Film Craft Lions 2,315 Radio Lions 1,410 SILVER LION BRONZE LION Glass: The Lion for Change 155 1 INNOVATION Titanium Lions 254 Outdoor: Ambient Experiential & Immersive Digital Digital Craft: Technological Achievement in Digital Craft Health & Wellness Lions 2,024 5 GOLD SILVER LIONInnovation Lions 381 8 SILVER BRONZE LION Outdoor: Use of Ambient Outdoor 5 BRONZE Media: Use of Stunts

SILVER LION BRONZE LION Promo & Activation: Use of New TechnologyTotal submissions across all categories: 43,101 PR: Use of New Technology SILVER LION SHORTLIST TITANIUM Cyber: Spatial Tech