Pdf2013 WK 10 Communication L. Istrate
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Communication comes naturally – or does it? ProPark N2000 LIFE project: Efficient Managers for Efficient Natura 2000 Network Training Needs Assesment Natura 2000 custodians and administrators in Romania Case study - “For nature and local communities - the basis for a Natura 2000 integrated management in Hartibaciu -Tarnava Mare area” Topics Efficient Managers for Efficient Natura2000 Network 2012-2015 513.114 euro 254.129 euro EU contribution LIFE+Information and Communication Increase management capacity and support for Natura 2000 sites in Romania by developing the communication skills of site managers and by supporting the integration of biodiversity concerns in territorial planning processes in and around Natura 2000 sites. Aim Objective 1 Develop and disseminate best practice guidance and improve skills and capacity of site managers on communicating Natura 2000 by providing high quality communications training programme and producing a communications toolkit for Natura2000 managers in Europe. Support improved territorial planning in Romania that incorporates biodiversity concerns by providing guidance to the most important economic sectors that are using land and natural resources on how to contribute actively to the development of regional territorial plans that reflect biodiversity concerns, including objectives of the Natura 2000 network. Objective 2 - training needs assessment custodians/administrators Natura 2000 sites - 6 communications trainings events in Romania /90 participants - 2 communications trainings events in Europe /30 participants - Natura 2000 Communication Training Programme for Natura 2000 managers Romania Natura 2000 Communication Competence Assessment 122 personnel from 24 organizations responsible for Natura 2000 sites in Romania April 2013 The analysis was conducted by Mike Appleton A set of competence statements aimed at staff at 3 levels as shown below: Level Description Level 4 Senior Management, Higher Technician Project, departmental management and/or high level technical responsibilities Level 3 Middle Management/Supervisor/Technician Supervisory/mid-level technical responsibilities Level 2 Craft, skilled worker Technical task based responsibilities with some team leadership CODE COMPETENCE LEVEL 2 : 2.1 Offer and request for feed-back or feed-forward, constructively and effectively 2.2 Demonstrate an assertive attitude and listen actively 2.3 Writing formal or informal e-mail, fax, letter 2.4 Writing formal or informal e-mail, fax, letter in other languages (at least English) - please specify in the last column the language 2.5 Understands very well the importance of the Natura 2000 site and its benefits for local communities CODE COMPETENCE LEVEL 2 2.6: Explains in a simple way the benefits of the Natura 2000 sites to locals and other stakeholders 2.7 Explains in a simple way the management measures needed for the efficient management of the Natura 2000 site 2.8 Explains in a simple way why specific regulations are needed for the management of land and natural resources in the Natura 2000 sites using support materials prepared by the site staff 2.9 Prepares and delivers simple presentations about the Natura 2000 site for educational purposes for schools, initiates interactive and attractive educational programmes CODE COMPETENCE LEVEL 3 3.1 Provide site specific technical/conservation information to the communication department, head of the PA and rangers in a way that helps them use the information when communicating with locals, children and other stakeholders 3.2 Prepares information on specific regulations needed for the management of land and natural resources in the Natura 2000 sites and how these help sustainable development in the region 3.3 Prepares information on the benefits of the Natura 2000 sites to locals and other stakeholders 3.4 Prepares materials / information for presentations about the Natura 2000 site for educational purposes for schools CODE COMPETENCE LEVEL 3 3.5 Work with mass media, on line and social media (press releases, press conferences, press trips, etc.) 3.6 Manage website, Facebook account, newsletters Develop the Natura 2000 communication plan involving the 3.7 management team, plans and coordinates the communication activities Collect/prepare and present to colleagues examples of 3.8 benefits in Natura 2000 sites to colleagues, locals and other stakeholders Prepare and deliver brief internal training events on how to 3.9 prepare presentations about the Natura 2000 sites and prepares and distributes to the team standard presentations as needed CODE COMPETENCE LEVEL 4 4.1 Coordinate and/or conduct communication activities with key stakeholders and high-level decision makers and entities, solving conflicts and seeking support. Having answered the personal questions, each respondent then assessed his or her competence for each statement as follows: 1 1 = I have little or no competence in this skill: I require extensive training and development 2 2 = I have some competence in this job. I require advanced training and development 3 3 = I have good competence in this job and only require periodic updating. 4 4 = I have high competence in this job and could train others to do it. 0 0 = This category of skills is not relevant to staff at this level The majority of respondents are in the middle management/technic al level. Very few respondents are field staff. This may be because most of the N2K sites do not employ site wardens or rangers. A high proportion of N2K personnel sites have quite limited experience of protected area management N2K site personnel have a generally high educational level with more than 80% having a university education. Staff at all levels have only received only average only about 1-1.5 days’ training in the past three years. This is inadequate considering their lack of experience and the complexity of managing N2K sites SELF ASSESSMENT RESULTS At all levels over 80% of the competence statements were considered by respondents to be relevant to their work. Overall, the competences reflect the requirements of the work. Despite the lack of experience and training, respondents at Level 4 are reasonably confident overall in the competence. However in this type of self-assessment Level 4 personnel tend to rate their competence more highly than other groups. At Level 3 confidence is much weaker, with nearly half of self-assessment at the weakest two levels. The table shows the proportions of self- assessments for each competence. This provides an indication of the strongest and weakest aspects CAPACITY CODE SELF ASSESSMENTS BY COMPETENCECOMPETENCE The table below shows the proportions of self-assessments for each competence.NEED INDEX N2KThis 3.9 providesPrepare anand indicationdeliver brief internal of the training strongest events onand how weakest to prepare aspectspresentations about the Natura 2000 sites and prepares and distributes to the team standard presentations as needed 49.0% N2K 3.7 Develop the Natura 2000 communication plan involving the management team, plans and coordinates the communication activities 48.0% N2K 3.8 Collect/prepare and present to colleagues examples of benefits in Natura 2000 sites to colleagues, locals and other stakeholders 44.9% N2K 2.7 Explains in a simple way the management measures needed for the efficient management of the Natura 2000 site 44.8% N2K 2.6 Explains in a simple way the benefits of the Natura 2000 sites to locals and other stakeholders 41.9% N2K 3.2 Prepares information on specific regulations needed for the management of land and natural resources in the Natura 2000 sites and how these help sustainable development in the region 41.8% N2K 2.4 Writing formal or informal e-mail, fax, letter in other languages (at least English) - please specify in the last column the language 41.0% N2K 2.8 Explains in a simple way why specific regulations are needed for the management of land and natural resources in the Natura 2000 sites using support materials prepared by the site staff 41.0% N2K 2.9 Prepares and delivers simple presentations about the Natura 2000 site for SELF ASSESSMENTS BY COMPETENCE The tableeducational below purposes shows for the schools, proportions initiates interactive of self- andassessments attractive educational for each competence. This providesprogrammes an indication of the strongest and weakest aspects 41.0% N2K 3.3 Prepares information on the benefits of the Natura 2000 sites to locals and other stakeholders 40.8% N2K 2.1 Offer and request for feed-back or feed-forward, constructively and effectively 40.0% N2K 3.5 Work with mass media, on line and social media (press releases, press conferences, press trips, etc.) 37.8% N2K 4.1 Coordinate and/or conduct communication activities with key stakeholders and high-level decision makers and entities, solving conflicts and seeking support. 36.5% N2K 2.5 Understands very well the importance of the Natura 2000 site and its benefits for local communities 36.2% N2K 3.4 Prepares materials / information for presentations about the Natura 2000 site for educational purposes for schools 33.7% N2K 3.6 Manage website, Facebook account, newsletters 32.7% N2K 3.1 Provide site specific technical/conservation information to the communication department, head of the PA and rangers in a way that helps them use the information when communicating with locals, children and other stakeholders 27.6% N2K 2.2 Demonstrate an assertive attitude and listen actively 24.8% N2K 2.3 Writing formal or informal e-mail, fax, letter 22.9% Three competences stand clear of the rest in terms of importance. and are related to internal communication processes within the management team. This suggests a need for teams to build their own capacity and competence for communication before working with stakeholders. The highest-ranking competence relates to development and delivery internal training of N2K site personnel to communicate N2K concepts to outsiders. LEVELS 3 AND 4 The second ranking competence highlights the need to develop internally a full communication plan for N2K sites The third ranking competence relates to internal communication of N2K values.