CanadianCanadian ArmyArmy MultimediaMultimedia

AnAn OverviewOverview ArmyArmy MultimediaMultimedia ManagerManager

Hal Doran, Manager, Canadian Multimedia ‹ Broadcasting: CBC (Producer, Executive Producer), CHUM ‹ Print: Winnipeg Free Press, Citizen ‹ Web: Event Webcasts – from Geneva to Kyoto ‹ Media Relations: Senior Media Relations Officer, Elections ; English Spokesperson 2000 ‹ Teaching: University of Ottawa, Algonquin College ‹ Training: Mentoring program for Eastern European broadcasters (CIDA) ‹ With Canadian Army since 2005 ArmyArmy MultimediaMultimedia

‹ ArmyArmy MultimediaMultimedia –– ourour namename sincesince FebFeb 20082008

PreviouslyPreviously called:called:

‹ ArmyArmy InternalInternal CommunicationsCommunications (AIC)(AIC) ‹ IntegratedIntegrated InternalInternal InformationInformation PlatformPlatform (3IP)(3IP) ArmyArmy MultimediaMultimedia OverviewOverview

Today’sToday’s Goals:Goals:

¾ StructureStructure ¾ HistoryHistory ¾ MandateMandate ¾ AudienceAudience ¾ TasksTasks ¾ ResourcesResources ¾ DistributionDistribution ArmyArmy MultimediaMultimedia inin ArmyArmy StructureStructure

‹ ArmyArmy MultimediaMultimedia reportsreports toto thethe DirectorDirector ofof ArmyArmy PublicPublic AffairsAffairs (DAPA)(DAPA)

‹ DAPADAPA reports,reports, viavia COSCOS LandLand Ops,Ops, toto ChiefChief ofof LandLand StaffStaff (CLS),(CLS), headhead ofof thethe CanadianCanadian ArmyArmy UnitUnit Founded:Founded:

‹ 20032003 -- InitiativeInitiative ofof GenGen RickRick Hillier,Hillier, thenthen CLS,CLS, nownow CDSCDS (retired)(retired) andand

‹ LColLCol RRééjeanjean DuscheneauDuscheneau,, thenthen DAPA,DAPA, nownow headhead ofof CFCF PublicPublic AffairsAffairs trainingtraining Mandate:Mandate:

‹ HelpHelp shapeshape ArmyArmy cultureculture byby usingusing modernmodern communicationscommunications techniquestechniques Audience:Audience:

‹ RegularRegular andand reservereserve soldiers;soldiers; ArmyArmy families,families, veteransveterans andand supporters.supporters. UnitUnit FullyFully StoodStood Up:Up:

‹ 20052005 -- additionaddition ofof FieldField ProductionProduction TeamsTeams atat Wainright,Wainright, ShiloShilo andand TorontoToronto bringbring numbernumber ofof FieldField ProductionProduction TeamsTeams ((FPTsFPTs)) toto 1212 ArmyArmy NewsNews FieldField ProductionProduction TeamsTeams

‹ Wainright,Wainright, Shilo,Shilo, ,Edmonton, WinnipegWinnipeg ‹ ,Toronto, PetawawaPetawawa ‹ ValcartierValcartier (2),(2), MontrealMontreal ‹ GagetownGagetown andand HalifaxHalifax ‹ plusplus nationalnational inin OttawaOttawa (3)(3) FieldField TeamTeam LocationsLocations FieldField ProductionProduction TeamTeam CompositionComposition

‹ FPTsFPTs composedcomposed ofof ArmyArmy SergeantSergeant (Any(Any Trade)Trade) asas ReporterReporter andand AirAir ForceForce ImageryImagery TechnicianTechnician asas VideographerVideographer –– AA PAOPAO inin eacheach AreaArea helpshelps coordinatecoordinate teamteam activitiesactivities withwith OttawaOttawa HQ.HQ.

‹ ReportersReporters havehave comecome fromfrom allall majormajor ArmyArmy trades,trades, includingincluding ,infantry, artillery,artillery, armourarmour,, engineering,engineering, commscomms andand logistics.logistics. FieldField TeamTeam TrainingTraining

‹ NewNew MembersMembers PostedPosted inin JulyJuly –– 33 yearyear postingposting ‹ SevenSeven WeekWeek IntensiveIntensive JournalismJournalism CourseCourse eacheach SeptemberSeptember –– 1818 CandidatesCandidates ‹ VideoVideo journalism,journalism, multimediamultimedia production,production, writingwriting forfor thethe Web,Web, stillstill imageryimagery AdditionalAdditional TrainingTraining

‹ AnnualAnnual ConferenceConference andand TrainingTraining sessionsession eacheach fallfall ‹ ThreeThree dayday NewNew TechnologyTechnology SessionsSessions –– e.g.e.g. FinalFinal CutCut Pro,Pro, HiHi DefinitionDefinition TVTV ‹ OnOn thethe JobJob trainingtraining andand rotationrotation toto OttawaOttawa ArmyArmy MultimediaMultimedia ComponentsComponents

Army Multimedia

Special Web Video Projects ArmyArmy MultimediaMultimedia WebWeb

Web

Army News Army Portal Army Web ArmyArmy WebWeb

‹ www.army.gc.cawww.army.gc.ca –– isis mainmain WebWeb portalportal forfor CanadianCanadian Army.Army. ‹ InIn additionaddition toto ArmyArmy MultimediaMultimedia products,products, sectionssections includeinclude Reserves,Reserves, Areas,Areas, Units,Units, etc.etc. ‹ NationalNational pagespages areare maintainedmaintained byby ArmyArmy MultimediaMultimedia WebWeb team;team; othersothers byby AreasAreas andand Units.Units. ‹ MoreMore thanthan 720,000720,000 uniqueunique visitorsvisitors lastlast year.year. ArmyArmy MultimediaMultimedia VideoVideo

Video Production & Distribution

Army News Special Projects Distribution ArmyArmy MultimediaMultimedia PrintPrint

Print Managed by Web Team

Maple Leaf Other Print Products WebWeb SiteSite UpgradeUpgrade

‹ CompleteComplete NewNew Architecture,Architecture, NavigationNavigation andand LookLook byby 3131 DecDec 20082008 ‹ CommonCommon LookLook andand FeelFeel 2.02.0 –– CanadianCanadian GovernmentGovernment WebWeb StandardStandard ‹ UpdatedUpdated ContentContent inin allall AreasAreas ‹ ProjectProject AheadAhead ofof ScheduleSchedule –– ShouldShould launchlaunch byby endend ofof monthmonth ArmyArmy MultimediaMultimedia

‹ OurOur CurrentCurrent WebWeb SiteSite –– SomeSome viewsviews

ArmyArmy MultimediaMultimedia

‹ OurOur NEWNEW WebWeb SiteSite –– SomeSome viewsviews

ArmyArmy MultimediaMultimedia

‹ OnOn YouTubeYouTube –– somesome viewsviews

ArmyArmy MultimediaMultimedia VideoVideo

Video Production & Distribution

Army News Special Projects Distribution ArmyArmy NewsNews

‹ ProducesProduces video,video, texttext andand stillstill imageryimagery projects.projects. ‹ Projects:Projects: InIn 20052005 –– 350,350, inin 20062006 –– 500,500, inin 20072007 –– 700.700. InIn 2008,2008, moremore thanthan 600600 toto date.date. ‹ NewsNews Episodes:Episodes: AverageAverage ofof threethree EnglishEnglish andand oneone FrenchFrench perper monthmonth inin 2007.2007. EightEight bilingualbilingual episodesepisodes perper monthmonth inin 2008.2008. SpecialSpecial ProjectsProjects

‹ ProducesProduces aa varietyvariety ofof specialtyspecialty videovideo products.products. ForFor exampleexample – Documentaries: Basic Up and Basic Up Reloaded – reality series about basic training – 30 minute videos x 20 – Eng and Fre versions; Medals of Honour – story of CF medals – one-half hour – Memory Boxes: For the families of the fallen – Promotional DVDs: Army Video, others as approved by DAPA DistributionDistribution

‹Web site ‹Vodcasts/podcasts (iTunes, YouTube) ‹Community TV channels near some bases ‹DVD mailings (approx. 600 weekly including for CF Airbus) ‹CFTV – for deployed ‹DVD playback in key locations in major bases ‹Channel 59 in National Capital Region NDHQ ‹Army pages in Maple Leaf CableCable TVTV DistributionDistribution

‹ ToTo CommunityCommunity ChannelsChannels nearnear majormajor ArmyArmy BasesBases ‹ Edmonton,Edmonton, Calgary,Calgary, MedicineMedicine Hat,Hat, Winnipeg,Winnipeg, BrandonBrandon –– ShawShaw CableCable More than 900,000 screens ‹ Pembroke/PetawawaPembroke/Petawawa –– CogecoCogeco CableCable More than 30,000 screens ‹ SoonSoon -- NewNew BrunswickBrunswick –– RogersRogers CableCable More than 100,000 screens ArmyArmy MultimediaMultimedia NationalNational StaffStaff

InIn Ottawa:Ottawa:

‹ 88 militarymilitary andand 1414 civiliancivilian fullfull--timetime inin Ottawa.Ottawa.

‹ AverageAverage ofof 55 COOPCOOP andand FSWEPFSWEP studentsstudents perper academicacademic term.term. ArmyArmy MultimediaMultimedia TechnicalTechnical

‹ Ottawa Studio:

• Lighting Grid this fall • Set Re-design next spring

• Five Final Cut Pro Edit suites

‹ Move ttoo HD:

• All equipment HD compatible since Oct 2007 • Full migrated to HD by Sept 2009 ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ AnAn ExampleExample ofof anan ArmyArmy NewsNews EpisodeEpisode (video)(video) ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ AnAn OverviewOverview ofof ArmyArmy NewsNews (video)(video) ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ Afghanistan:Afghanistan: MorningMorning RoutineRoutine

‹ CoverageCoverage ofof NATONATO partnerspartners inin Canada:Canada: DutchDutch ArmyArmy ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ InterviewInterview ShowShow -- everyevery fourthfourth episodeepisode ofof ArmyArmy NewsNews featuresfeatures anan inin--depthdepth interviewinterview

‹ ExampleExample –– portionportion ofof MajMaj DavidDavid QuickQuick onon AfghanistanAfghanistan OperationsOperations (video)(video)

‹ MajMaj QuickQuick isis aa StarStar ofof MilitaryMilitary ValourValour recipientrecipient ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ PromotionalPromotional VideosVideos (Army(Army Video)Video) ArmyArmy MultimediaMultimedia ProgrammingProgramming

‹ RealityReality ShowShow –– BasicBasic TrainingTraining forfor SoldiersSoldiers

‹ BasicBasic UpUp andand BasicBasic UpUp ReloadedReloaded SeriesSeries

‹ ExampleExample –– BasicBasic UpUp EpEp 55 (video)(video) ArmyArmy MultimediaMultimedia

‹ ThisThis hashas beenbeen aa briefbrief overviewoverview ofof ourour goals,goals, capabilitiescapabilities andand productsproducts

‹ Questions?Questions?

‹ SampleSample DVDsDVDs availableavailable ThankThank You!You!

‹ ThanksThanks forfor youryour attention.attention.

‹ HalHal Doran,Doran, Manager,Manager, ArmyArmy MultimediaMultimedia

‹ [email protected]@forces.gc.ca