CanadianCanadian ArmyArmy MultimediaMultimedia AnAn OverviewOverview ArmyArmy MultimediaMultimedia ManagerManager Hal Doran, Manager, Canadian Army Multimedia Broadcasting: CBC (Producer, Executive Producer), CHUM Group Print: Winnipeg Free Press, Ottawa Citizen Web: Event Webcasts – from Geneva to Kyoto Media Relations: Senior Media Relations Officer, Elections Canada; English Spokesperson 2000 Teaching: University of Ottawa, Algonquin College Training: Mentoring program for Eastern European broadcasters (CIDA) With Canadian Army since 2005 ArmyArmy MultimediaMultimedia ArmyArmy MultimediaMultimedia –– ourour namename sincesince FebFeb 20082008 PreviouslyPreviously called:called: ArmyArmy InternalInternal CommunicationsCommunications (AIC)(AIC) IntegratedIntegrated InternalInternal InformationInformation PlatformPlatform (3IP)(3IP) ArmyArmy MultimediaMultimedia OverviewOverview Today’sToday’s Goals:Goals: ¾ StructureStructure ¾ HistoryHistory ¾ MandateMandate ¾ AudienceAudience ¾ TasksTasks ¾ ResourcesResources ¾ DistributionDistribution ArmyArmy MultimediaMultimedia inin ArmyArmy StructureStructure ArmyArmy MultimediaMultimedia reportsreports toto thethe DirectorDirector ofof ArmyArmy PublicPublic AffairsAffairs (DAPA)(DAPA) DAPADAPA reports,reports, viavia COSCOS LandLand Ops,Ops, toto ChiefChief ofof LandLand StaffStaff (CLS),(CLS), headhead ofof thethe CanadianCanadian ArmyArmy UnitUnit Founded:Founded: 20032003 -- InitiativeInitiative ofof GenGen RickRick Hillier,Hillier, thenthen CLS,CLS, nownow CDSCDS (retired)(retired) andand LColLCol RRééjeanjean DuscheneauDuscheneau,, thenthen DAPA,DAPA, nownow headhead ofof CFCF PublicPublic AffairsAffairs trainingtraining Mandate:Mandate: HelpHelp shapeshape ArmyArmy cultureculture byby usingusing modernmodern communicationscommunications techniquestechniques Audience:Audience: RegularRegular andand reservereserve soldiers;soldiers; ArmyArmy families,families, veteransveterans andand supporters.supporters. UnitUnit FullyFully StoodStood Up:Up: 20052005 -- additionaddition ofof FieldField ProductionProduction TeamsTeams atat Wainright,Wainright, ShiloShilo andand TorontoToronto bringbring numbernumber ofof FieldField ProductionProduction TeamsTeams ((FPTsFPTs)) toto 1212 ArmyArmy NewsNews FieldField ProductionProduction TeamsTeams Wainright,Wainright, Shilo,Shilo, Edmonton,Edmonton, WinnipegWinnipeg Toronto,Toronto, PetawawaPetawawa ValcartierValcartier (2),(2), MontrealMontreal GagetownGagetown andand HalifaxHalifax plusplus nationalnational inin OttawaOttawa (3)(3) FieldField TeamTeam LocationsLocations FieldField ProductionProduction TeamTeam CompositionComposition FPTsFPTs composedcomposed ofof ArmyArmy SergeantSergeant (Any(Any Trade)Trade) asas ReporterReporter andand AirAir ForceForce ImageryImagery TechnicianTechnician asas VideographerVideographer –– AA PAOPAO inin eacheach AreaArea helpshelps coordinatecoordinate teamteam activitiesactivities withwith OttawaOttawa HQ.HQ. ReportersReporters havehave comecome fromfrom allall majormajor ArmyArmy trades,trades, includingincluding infantry,infantry, artillery,artillery, armourarmour,, engineering,engineering, commscomms andand logistics.logistics. FieldField TeamTeam TrainingTraining NewNew MembersMembers PostedPosted inin JulyJuly –– 33 yearyear postingposting SevenSeven WeekWeek IntensiveIntensive JournalismJournalism CourseCourse eacheach SeptemberSeptember –– 1818 CandidatesCandidates VideoVideo journalism,journalism, multimediamultimedia production,production, writingwriting forfor thethe Web,Web, stillstill imageryimagery AdditionalAdditional TrainingTraining AnnualAnnual ConferenceConference andand TrainingTraining sessionsession eacheach fallfall ThreeThree dayday NewNew TechnologyTechnology SessionsSessions –– e.g.e.g. FinalFinal CutCut Pro,Pro, HiHi DefinitionDefinition TVTV OnOn thethe JobJob trainingtraining andand rotationrotation toto OttawaOttawa ArmyArmy MultimediaMultimedia ComponentsComponents Army Multimedia Special Web Video Projects ArmyArmy MultimediaMultimedia WebWeb Web Army News Army Portal Army Web ArmyArmy WebWeb www.army.gc.cawww.army.gc.ca –– isis mainmain WebWeb portalportal forfor CanadianCanadian Army.Army. InIn additionaddition toto ArmyArmy MultimediaMultimedia products,products, sectionssections includeinclude Reserves,Reserves, Areas,Areas, Units,Units, etc.etc. NationalNational pagespages areare maintainedmaintained byby ArmyArmy MultimediaMultimedia WebWeb team;team; othersothers byby AreasAreas andand Units.Units. MoreMore thanthan 720,000720,000 uniqueunique visitorsvisitors lastlast year.year. ArmyArmy MultimediaMultimedia VideoVideo Video Production & Distribution Army News Special Projects Distribution ArmyArmy MultimediaMultimedia PrintPrint Print Managed by Web Team Maple Leaf Other Print Products WebWeb SiteSite UpgradeUpgrade CompleteComplete NewNew Architecture,Architecture, NavigationNavigation andand LookLook byby 3131 DecDec 20082008 CommonCommon LookLook andand FeelFeel 2.02.0 –– CanadianCanadian GovernmentGovernment WebWeb StandardStandard UpdatedUpdated ContentContent inin allall AreasAreas ProjectProject AheadAhead ofof ScheduleSchedule –– ShouldShould launchlaunch byby endend ofof monthmonth ArmyArmy MultimediaMultimedia OurOur CurrentCurrent WebWeb SiteSite –– SomeSome viewsviews ArmyArmy MultimediaMultimedia OurOur NEWNEW WebWeb SiteSite –– SomeSome viewsviews ArmyArmy MultimediaMultimedia OnOn YouTubeYouTube –– somesome viewsviews ArmyArmy MultimediaMultimedia VideoVideo Video Production & Distribution Army News Special Projects Distribution ArmyArmy NewsNews ProducesProduces video,video, texttext andand stillstill imageryimagery projects.projects. Projects:Projects: InIn 20052005 –– 350,350, inin 20062006 –– 500,500, inin 20072007 –– 700.700. InIn 2008,2008, moremore thanthan 600600 toto date.date. NewsNews Episodes:Episodes: AverageAverage ofof threethree EnglishEnglish andand oneone FrenchFrench perper monthmonth inin 2007.2007. EightEight bilingualbilingual episodesepisodes perper monthmonth inin 2008.2008. SpecialSpecial ProjectsProjects ProducesProduces aa varietyvariety ofof specialtyspecialty videovideo products.products. ForFor exampleexample – Documentaries: Basic Up and Basic Up Reloaded – reality series about basic training – 30 minute videos x 20 – Eng and Fre versions; Medals of Honour – story of CF medals – one-half hour – Memory Boxes: For the families of the fallen – Promotional DVDs: Army Video, others as approved by DAPA DistributionDistribution Web site Vodcasts/podcasts (iTunes, YouTube) Community TV channels near some major bases DVD mailings (approx. 600 weekly including for CF Airbus) CFTV – for deployed troops DVD playback in key locations in major bases Channel 59 in National Capital Region NDHQ Army pages in Maple Leaf CableCable TVTV DistributionDistribution ToTo CommunityCommunity ChannelsChannels nearnear majormajor ArmyArmy BasesBases Edmonton,Edmonton, Calgary,Calgary, MedicineMedicine Hat,Hat, Winnipeg,Winnipeg, BrandonBrandon –– ShawShaw CableCable More than 900,000 screens Pembroke/PetawawaPembroke/Petawawa –– CogecoCogeco CableCable More than 30,000 screens SoonSoon -- NewNew BrunswickBrunswick –– RogersRogers CableCable More than 100,000 screens ArmyArmy MultimediaMultimedia NationalNational StaffStaff InIn Ottawa:Ottawa: 88 militarymilitary andand 1414 civiliancivilian fullfull--timetime inin Ottawa.Ottawa. AverageAverage ofof 55 COOPCOOP andand FSWEPFSWEP studentsstudents perper academicacademic term.term. ArmyArmy MultimediaMultimedia TechnicalTechnical Ottawa Studio: • Lighting Grid this fall • Set Re-design next spring • Five Final Cut Pro Edit suites Move ttoo HD: • All equipment HD compatible since Oct 2007 • Full migrated to HD by Sept 2009 ArmyArmy MultimediaMultimedia ProgrammingProgramming AnAn ExampleExample ofof anan ArmyArmy NewsNews EpisodeEpisode (video)(video) ArmyArmy MultimediaMultimedia ProgrammingProgramming AnAn OverviewOverview ofof ArmyArmy NewsNews (video)(video) ArmyArmy MultimediaMultimedia ProgrammingProgramming Afghanistan:Afghanistan: MorningMorning RoutineRoutine CoverageCoverage ofof NATONATO partnerspartners inin Canada:Canada: DutchDutch ArmyArmy ArmyArmy MultimediaMultimedia ProgrammingProgramming InterviewInterview ShowShow -- everyevery fourthfourth episodeepisode ofof ArmyArmy NewsNews featuresfeatures anan inin--depthdepth interviewinterview ExampleExample –– portionportion ofof MajMaj DavidDavid QuickQuick onon AfghanistanAfghanistan OperationsOperations (video)(video) MajMaj QuickQuick isis aa StarStar ofof MilitaryMilitary ValourValour recipientrecipient ArmyArmy MultimediaMultimedia ProgrammingProgramming PromotionalPromotional VideosVideos (Army(Army Video)Video) ArmyArmy MultimediaMultimedia ProgrammingProgramming RealityReality ShowShow –– BasicBasic TrainingTraining forfor SoldiersSoldiers BasicBasic UpUp andand BasicBasic UpUp ReloadedReloaded SeriesSeries ExampleExample –– BasicBasic UpUp EpEp 55 (video)(video) ArmyArmy MultimediaMultimedia ThisThis hashas beenbeen aa briefbrief overviewoverview ofof ourour goals,goals, capabilitiescapabilities andand productsproducts Questions?Questions? SampleSample DVDsDVDs availableavailable ThankThank You!You! ThanksThanks forfor youryour attention.attention. HalHal Doran,Doran, Manager,Manager, ArmyArmy MultimediaMultimedia [email protected]@forces.gc.ca.