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For Immediate Release Steve Leung Casa Reaches Strategic For immediate release Steve Leung Casa Reaches Strategic Partnership with Red Star Macalline Curating Bespoke Design Solutions for Exclusive Private Residences (Hong Kong, April 26, 2021) – Steve Leung Design Group (SLD) proudly announces a strategic partnership between its design label dedicated to creating bespoke luxury private residences - Steve Leung Casa (SLC) with Red Star Macalline Decoration Industry Group (Red Star Macalline), with the ambition to inspire new quality standard for private residences by providing the finest design solutions for luxury homes. A Premiere Line-up Set to Elevate the Benchmark for Exquisite Lifestyle and Private Residential Design With “C” representing CASA meaning “home” in Italian, SLC is derived from Steve Leung’s proud commitment to quality living and design. The label also serves as one of the major developments in synergy with business diversification, globalization and specialization strategies highlighted by SLD. With over 22 years of experience in upscale luxury residential design and an extensive network built across Mainland China, Hong Kong and worldwide, SLC captures the lifestyle preferences and genuine needs of high-profile clients, striving to create the most exceptional homes embracing sophisticated design, discerning taste, artisanal touches and meticulous detailing. Recognized as the pioneer in innovative craftsmanship and the leading home furniture brand in China, Red Star Macalline offers all-rounded home improvement and furnishing services to clients and partners with an extensive portfolio and network. Red Star Macalline has recently implemented a strategic revamp to enhance its business strength, transforming from traditional retail outlets to a pan-home service system that offers clients a convenient one-stop solutions and experience. The transformation has led to a significant success in the luxury residential sector, serving an influential clientele that includes celebrities, and senior executives from across government and business communities. Steve Leung, Founder of Steve Leung Design Group (SLD), expressed his enthusiasm towards this highly anticipated partnership. “I am often asked what makes a good home design. Personally, it is a personalized design that makes owners feel happy, comfortable and satisfied. I believe it is extraordinarily rewarding to work with private residential owners; this is what actually inspired me to set up SLC. In addition to an excellent design, reputable contractors and suppliers are also essential to achieve a quality project. Bringing Red Star Macalline’s wealth of experience in home improvement, furnishing services and brand resources with the top-notch design led by SLC, our partnership will set a new benchmark to redefine high-end residences in China. By employing design as the main instrument to explore new lifestyles and to infuse art harmoniously into our lives, we share a vision to reshape the future of first-class bespoke services in the luxury residential sector.” explains Steve. “Over the past 35 years, at Red Star Macalline we have been committed to enhancing quality and taste in homes for the domestic market, focusing on a deep understanding of the needs and desire of Chinese consumers. Nowadays, end users no longer simply purchase home furniture to decorate their homes; instead, they pay an increased attention to the overall aesthetics and humanistic flair of their private living spaces, especially high-net-worth individuals. From M+ China Top Design Award to New York Fashion Week, including Red Star Macalline China Day to international architecture & design forums, Red Star Macalline has always been positioned as the ‘lifestyle design exclusively for China”, with a strong belief that design can truly make a real difference in our lives. SLD is at the forefront of the design industry, while Red Star Macalline is a leading brand in home improvement and furniture industry. This premiere line-up enables us to establish bilateral relations and develop an all-inclusive service gathering high-end design, luxury residential construction and premium homebuilding materials in one. Our partnership will also raise the ability to foster trend-forward design and enhance deliverability as well as supply chain capacity in customising premium residences, in order to satisfy high-net-worth individuals’ demands on home decorations and furnishings. We will continue to uphold the brand manifesto of ‘Macalline – Space & Aesthetics’, incorporating art into spaces and to deliver exceptional aesthetics for future living.” comments Jian Xie, President of Red Star Macalline Group Corporation Limited and CEO of Decoration Industry Group. SLC and Red Star Macalline will continue to explore future partnership opportunities with new developments, innovations and ground breaking projects. This milestone collaboration brings the finest users a unique experience of high-end private residences in China by setting a new benchmark in luxury home design. -END- Page 2 of 5 Photo Captions Image 1 & 2: (Left) Mr. Steve Leung, Founder of Steve Leung Design Group (SLD) (Right) Mr. Jian Xie, President of Red Star Macalline Group Corporation Limited and CEO of Decoration Industry Group Image 3 & 4: Interior design project by Steve Leung Design Group (SLD) - One Park Shanghai Image 5 & 6: Interior design project by Steve Leung Design Group (SLD) - YOO8 Serviced by Kempinski, 8 Conlay in Kuala Lumpur Page 3 of 5 Image 7 & 8: Project by Red Star Macalline - Xiamen Yun Ding Manor Image 9 & 10: Project by Red Star Macalline - Amman at The West in Shanghai About Steve Leung Design Group Steve Leung Design Group was founded in 1997 by Mr. Steve Leung, an internationally renowned architect, interior and product designer. Our dual headquarters are located in Hong Kong and Shanghai, with branch offices in Beijing and Guangzhou. With over 500 devoted designers and professionals, we are one of the largest interior design practices in Asia. In 2018, SLD Group has been listed on the Main Board of the Hong Kong Stock Exchange (SEHK: 2262). We are recognised as the World’s No.1 Residential Design Firm in Interior Design Top 100 Giants for four times since 2016, and ranked Top 21 in overall global ranking in 2021. Our top-notch designs are delivered in over 100 cities worldwide and they have been credited with over 210 international design and corporate awards. With “Design Without Limits” as corporate philosophy, the Group has 13 brands for diverse and specialized design services. Our architectural and interior design projects range from luxury residential projects, show flats, sales offices, club houses, hotels, restaurants and bars, commercial and office spaces, homes for the aged, schools, medical and healthcare, etc. We also collaborate with international brands for product designs including furniture, bathrooms, kitchens, home accessories and furnishing etc. Page 4 of 5 Signature projects include One Shenzhen Bay, One Park Shanghai, YOO8 Serviced by Kempinski, Kuala Lumpur, The Orchard Residences, Singapore, Park Mansion, Tokyo, Shangri-La Hotel At the Shard, London, Crowne Plaza Sanya Haitang Bay Resort, Hyatt Regency Hong Kong, Sha Tin, Yuan at Atlantis The Palm, Dubai, McDonald’s CUBE Flagship Restaurants, Chengdu and Shenzhen, The St. Regis Bar, Macao, Sing Yin at W Hong Kong, Ta-ke, Hong Kong and more. About Red Star Macalline Group Corporation Ltd. Red Star Macalline is a leading home furniture brand committed to lifestyle design for China market. For 35 years, it has been leaping forward with the ‘Home and Living’ manifesto to bring out the best of beauty in lives. With strong brand presence and outstanding resources integration ability, Red Star Macalline owns 476 shopping malls nationwide, homebuilding materials showrooms spreading over 2,200 million square metres, 45,000 premiere retailing resources, 36,000 domestic and foreign designers, as well as 5,000 professionally seasoned in-company constructors to provide one-stop home improvement and furnishing solutions for thousands of property owners. Red Star Macalline has a number of high-end home improvement and furnishing brands such as ‘Macalline Space’, ‘ZHENYANG’, etc. Curating luxury homes for living spaces spreading over 1,000 square metres, it serves top-tier clients including politicians, influential celebrities and executives from listed companies. Signature projects of Red Star Macalline includes The Oasis Albany Gardens, Greentown Rose Gardens, Suhe Creek, Qianjiang Junting, Jiujiantang, Hongmenli No.1 Yard, The Bound of Kunyu, Gongyi Mansion, Royal Gardens, Amman At The West, Sheshan Golf Club, Tomson Golf Club, Noble Manor, Shaoxing Yuyuan and Mingyuan. ** The attached Information are provided by Steve Leung Design Group Ltd. for the newspapers, magazines and digital media and shall not be re-published, re-used directly or indirectly in any form or medium without prior written consent from Steve Leung Design Group Ltd. Press Release by PETRIE PR representing SLD Group. Download more high-res photos here: https://drive.google.com/drive/folders/1cnmaznYNfCOw0vZEAk_- 55oN2QRJpYM4?usp=sharing For media enquiries, please contact: Sherman Ip/Peggy Law/Cindy Ng Email: [email protected] /[email protected]/[email protected] Tel: +852 2521 9608 Page 5 of 5 .
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