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Marijuana Venture WWW.MARIJUANAVENTURE.COM VOLUME 2 / ISSUE 6 M A R I J U A N A THEVENTURE JOURNAL OF PROFESSIONAL CANNABIS GROWERS AND RETAILERS THE NEW LOOK OF MARIJUANA CHANGING INDUSTRY STEREOTYPES GREENHOUSE TECHNOLOGY What you need to know before buying your grow facility SAVING THE LIFEBLOOD Water is becoming a precious commodity for cannabis growers JUNE 2015 $6.99 THE CASH-ONLY INDUSTRY Companies rush to fill banking void A MESSAGE FROM THE PUBLISHER When it comes to weed, what’s in a name or look? Medicinal products obviously shouldn’t be named ‘crack’ re we crazy to Aput a couple of THE LEGAL good-looking business people with a red Fer- MARIJUANA rari on the front cover BUSINESS IS READY of a marijuana maga- zine? Maybe ... if we TO LOOK AND ACT PUBLISHER buy into the traditional view that our audience should be — or is LIKE IT’S A REAL GREG JAMES — made up of counterculture folks who de- [email protected] cry yuppie toys and symbols of self-indul- BUSINESS. EDITOR gent excess. On the other hand, maybe we GARRETT RUDOLPH do, you’ll find enough contradictory infor- at Marijuana Venture just think it’s time to [email protected] go full-bore into accepting the simple fact mation to make you more confused than a that most people entering the legal, recre- homeless person on house arrest! For ex- SALES MANAGER ational marijuana business are really doing ample, OG Kush is said to treat headaches, LISA SMITH it because they want to make money, and but then just below the ailments it treats, [email protected] don’t have a problem admitting it. in the section that covers possible negative Sure, the Ferrari is probably a bit much, effects, it lists — you guessed it — head- STAFF WRITERS and we fully admit that it’s unlikely that aches! CHRIS BAYLEY many in the nascent pot industry are go- The other funny thing is how several PATRICK WAGNER ing to be able to afford one any time soon. hundred strains of marijuana, with several CONTRIBUTORS However, the point we’re really trying to hundred often silly sounding names (Jack Marguerite Arnold Rachel Kurtz make is that the legal marijuana business is Kevorkian, Ray Charles, Charlie Sheen) Joy Beckerman Jennifer Martin ready to look and act like it’s a real business can produce several hundred different Stephanie Boehl Armando Perez Rachel Cavanaugh Karli Petrovic with well-dressed, diverse business people types of high. I fully expect that I’ll get Vicki Christophersen Aaron Stancik who are ready to drive it beyond the often some negative feedback for saying this, Alexa Divett Jana Weltzin comical stereotypes that many Americans but I just don’t buy that 400 strains of pot Matt Goldberg Jerry Whiting Neil Juneja think of when they hear the word marijua- get you high 400 different ways any more MARIJUANA VENTURE VOL. 2, ISSUE 6 na. Their attitude might be summed up as, than I’d believe that 400 different bottles of Marijuana Venture (ISSN #2376-0710) is published “It’s legal, we’re here to make money, and wine get you drunk 400 different ways. To monthly by MJ Directions LLC. PO Box 1419, Renton, WA, 98057. Phone: (425)281-1348. Website: www.mari- you need to get used to that!” me — and I’ll guess most people — you juanaventure.com. Copyright 2015 by Marijuana Venture. Speaking of stereotypes and perception, get drunk on booze, and stoned on pot, and All rights reserved. Reprinting, in whole or in part, is expressly forbidden without written permission from the I recently spent some time looking through that’s pretty much it. Creating nutty names publisher. the Leafly website. Call me what you will, that sound dangerous, and then trying to ADVERTISING but I’ll say this anyway: What are they promote them as medicine makes little For advertising rates, call (425)281-1348 or email Greg@ thinking? Here’s a website, supposedly sense to me if the goal is to go mainstream MarijuanaVenture.com. and create acceptance in a country that’s al- SUBSCRIPTION SERVICES owned by a big investment company, that For subscription services, please call (425)281-1348, visit lists cannabis strains with names like Green ready bombarded with commercials for an- www.marijuanaventure.com or email Editor@Marijua- naVenture.com. For change of address, please include the Crack, Durban Poison, Brain Wreck, Death ti-bacterial soap, and cold and flu remedies. old address and new address, along with an address label Star, LSD and Green Goblin (to name a We seem to be constantly subjected to fear- from a recent issue, if possible. Please allow up to three weeks for address to be changed. If an address is not up- few) as cures — or treatments — for cer- based messages that make us hyper-aware dated when the magazine is mailed, we are not responsible tain medical conditions. I’m serious. Does of all the dangers surrounding us. Having for delivery of your magazine. If the Post Office alerts us that your magazine is undeliverable, we will suspend our Leafly really expect mainstream America a medicine called Durban Poison or LSD subscription until a correct address is received. to take medical marijuana seriously when doesn’t seem to me to be a step in the right Marijuana Venture assumes no responsibility for any it’s promoting “medicine” that goes by the direction. claims or representations contained in the magazine or in any advertisement. All materials contained are for ed- name of Green Crack or Durban Poison? ucational purposes and intended for the legal marijuana And, as if that’s not bad enough, when GREG JAMES business where allowed by state law. Marijuana Venture PUBLISHER does not encourage the illegal use of any of the products you start to really look into what the strains contained within. 2 | Marijuana Venture // June 2015 (503) 477-8284 TABLE OF CONTENTS About the cover: Cannabis industry entrepreneurs Jim Makoso and Danielle Rosellison pose for a photo as part of Marijuana Venture’s New Look of Marijuana feature. Above, The Novel Tree’s Allie Charneski and Chris McAboy join Rosellison and Makoso. Photos by Garrett Rudolph and Greg James. More on Page 40. FEATURES 34 | Ohio Movement 60 | Bruce Barcott 94 | Conserving Water The Buckeye State could be a lynchpin ‘Weed the People’ author speaks with In the midst of major drought, growers in the legalization movement, but what Marijuana Venture about regulations are looking for innovative ways to save model will emerge as the leader? and the future of the industry on their utility bills 40 | The New Look 78 | Fire Code 100 | Vibronic Wheels The emerging world of legalization has Compliance requires more than just a Inventor William Back brings industrial business leaders moving away from license, particularly when it comes to hemp and the skateboard industry cannabis’ counterculture past product certification together with revolutionary product 54 | Managing Cash 82 | Greenhouses 104 | Doug Fine Banking remains murky, but emerging What growers need to know before Author and activist speaks with companies are helping businesses move investing capital into a greenhouse Marijuana Venture about Oregon, away from the cash only model for a cultivation facility Kentucky and the importance of hemp www.marijuanaventure.com | 5 TABLE OF CONTENTS BASICS 8 | Calendar Page 14 26 | Blowing Smoke 26 | Market Watch PROFILES 14 | Big River Farms 18 | Denver Relief 20 | Green Lady Marijuana SPOTLIGHTS 22 | Bloom 2-2-4 22 | Kush Bottles 24 | Nextaire LIVING THE DREAM 28 | Shawn DeNae 30 | Danielle Rosellison 30 | Michele Brooke 32 | Meghan Walstatter LEGAL PAGES 64 | Matt Goldberg - Oregon 68 | Jana Weltzin - Banking 70 | Neil Juneja - Opportunities 72 | Stephanie Boehl - Washington 72 | Rachel Kurtz - Washington GUEST COLUMNS 116 | Jerry Whiting 118 | Alexa Divett 120 | Armando Perez 122 | Vicki Christophersen OPINIONS Page 20 2 | Message from the Publisher 124 | Letter from the Editor MJVenture Marijuana Venture’s goal is to provide the best information possible to the legal, licensed, commercial marijuana business. Our belief is that a great business publication will help professionals in MISSION the industry create more efficient and profitable businesses. 6 | Marijuana Venture // June 2015 CANNABIS CALENDAR 50 seminars led by industry experts in their fields. NCIA’s national show draws People interested in speaking at Canna- Con must submit a proposal no later than May 4 at 9 a.m. More information: www. industry’s best to Denver cannacon.org. DENVER — More than 2,000 attendees market to industry leaders like Wells Fargo are expected at the second National Canna- and BMW. June 18-19: The International Cannabis bis Business Summit and Expo. The event The show promises to be one of the most Association will host the second Cannabis kicks off June 29 and will end July 1. The diverse gatherings of 2015 and should pro- World Congress and Business Exposi- event, hosted by the National Cannabis In- vide a unique opportunity for business pro- tion at the Javits Center in New York. dustry Association, will be held at the Den- fessionals to meet and network outside of The event will bring entrepreneurs, busi- ver Convention Center. their usual market. ness professionals and lawmakers together Venture Wagner/Marijuana Patrick by Photo Topics will include infused products, This is only the second stop for the with cannabis industry veterans at the larg- cultivation management, policy and regu- Green Festival, after Washington DC the est marijuana-related business show on the lation, emerging trends and more. show will head out west to Los Angeles at East Coast. Organizers are planning to have The show is expected to have more than the LA Convention Center for September more than 150 exhibitors and 50 speakers 100 exhibitors, 70 speakers, 55 educational 25-27, then a couple months later in San at the two-day event, geared to help aspir- sessions and 10 hands-on workshops.
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