Download of 2014 Than a Decade Earlier

EST 1895 MOTORCYCLE JULY/AUGUST 2015

The EssentialTRADER Guide to the Motorcycle Trade and Industry■ www.motorcycletrader.net

FANTIC’S BACK Iconic enduro brand relaunched

GENEROUSLY PROPORTIONED Larger-sized riding kit

FACEBOOK OR TWITTER? Marketing choices weighed up

NEW AT NEO Much more than just Putoline

■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ■ OPINIONS + PLUS TRADE MART THE DIRECTORY News: All the latest from the trade and industry

More news online at www.motorcycletrader.net – Updated every day.

04 March 2015

P051_KSR.indd 50 25/03/2015 20:01 Motorcycle Trader: July/August 2015 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF 39 EXHIBITIONS CALENDAR Tel: 01273 616040 www.motorcycletrader.net 66 REGISTRATION STATISTICS May and June 2015 PUBLISHING EDITOR: Jenni Foulkes COLUMNS [email protected] 31 NEXT GENERATION Fantic p20 SUBEDITOR: 36 KERR ON CHINA David Bradford FEATURES 65 END USER DESIGN: 20 BRAND RELAUNCH – FANTIC Callum Tomsett MOTORCYCLES Italian marque gets new lease of life with ClementsMoto BUSINESS ADVERTISING: 10 BUSINESS NEWS 19 REGISTRATION STATS Latest news and information for Rod Sopp ANALYSIS businesses of all sizes [email protected] The year so far 40 BUSINESS JOURNAL CONTRIBUTORS: 22 INTERNATIONAL DIRT Putting employee procedures into place BIKE SHOW and credit card charge changes Adam Bernstein How to apply for your 2015 trade tickets David Bradford 38 TRADE MART 23 DISTRIBUTOR PROFILE Find your supplier here Sean Kerr – NEO DISTRIBUTION Stevie Muir New name, new brands, new drive 43 THE 2015 TRADER DIRECTORY Mark Williams A-Z of company contact details – 26 MARKET SECTOR importers, distributors, product and – OVERSIZED RIDING GEAR service suppliers PRINTED BY: A selection of jackets and trousers for Newman Thomson Ltd, the larger rider Burgess Hill 32 MARKETING CHOICES ADVERTISERS While every effort is made to ensure Taking a look at how best to reach that the information contained herein your customers INDEX is correct, the publisher is unable to AJS Motorcycles...... 13&18 accept any claims or responsibility for 37 MORE Bikesure...... 13 any incorrect information that may Pictorial review of the Industry’s off- International Dirt Bike Show...... 30 appear for whatever reason. All rights road day for novice riders MAG Europe...... 17 reserved. No part of this publication Neo Distribution ...... Back cover may be reproduced or transmitted in Off Road Only...... 11 Oxford Products...... 14/15 any form or by any means, electronic REGULARS Rieju...... 9 or mechanical, including photocopy, 5 NEWS Rock Oil...... 4 recording or any information storage Latest news from the trade and industry RS Equipment...... 2 and retrieval system, without Texa...... 11 permission in writing from the 14 NEW PRODUCTS VE...... cover publisher. © Redcat Marketing Limited. Latest machines, clothing and WMD...... 7 accessories

July/August 2015 03

P003_Contents_dB.indd 3 21/07/2015 13:44 Motorcycle Trader: July/August 2015 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF 39 EXHIBITIONS CALENDAR Tel: 01273 616040 www.motorcycletrader.net 66 REGISTRATION STATISTICS May and June 2015 PUBLISHING EDITOR: Jenni Foulkes COLUMNS [email protected] 31 NEXT GENERATION Fantic p20 SUBEDITOR: 36 KERR ON CHINA David Bradford FEATURES 65 END USER DESIGN: 20 BRAND RELAUNCH – FANTIC Callum Tomsett MOTORCYCLES Italian marque gets new lease of life with ClementsMoto BUSINESS ADVERTISING: 10 BUSINESS NEWS 19 REGISTRATION STATS Latest news and information for Rod Sopp ANALYSIS businesses of all sizes [email protected] The year so far 40 BUSINESS JOURNAL CONTRIBUTORS: 22 INTERNATIONAL DIRT Putting employee procedures into place BIKE SHOW and credit card charge changes Adam Bernstein How to apply for your 2015 trade tickets David Bradford 38 TRADE MART 23 DISTRIBUTOR PROFILE Find your supplier here Sean Kerr – NEO DISTRIBUTION Stevie Muir New name, new brands, new drive 43 THE 2015 TRADER DIRECTORY Mark Williams A-Z of company contact details – 26 MARKET SECTOR importers, distributors, product and – OVERSIZED RIDING GEAR service suppliers PRINTED BY: A selection of jackets and trousers for Newman Thomson Ltd, the larger rider Burgess Hill 32 MARKETING CHOICES ADVERTISERS While every effort is made to ensure Taking a look at how best to reach that the information contained herein your customers INDEX is correct, the publisher is unable to AJS Motorcycles...... 13&18 accept any claims or responsibility for 37 MORE Bikesure...... 13 any incorrect information that may Pictorial review of the Industry’s off- International Dirt Bike Show...... 30 appear for whatever reason. All rights road day for novice riders MAG Europe...... 17 reserved. No part of this publication Neo Distribution ...... Back cover may be reproduced or transmitted in Off Road Only...... 11 Oxford Products...... 14/15 any form or by any means, electronic REGULARS Rieju...... 9 or mechanical, including photocopy, 5 NEWS Rock Oil...... 4 recording or any information storage Latest news from the trade and industry RS Equipment...... 2 and retrieval system, without Texa...... 11 permission in writing from the 14 NEW PRODUCTS VE...... cover publisher. © Redcat Marketing Limited. Latest machines, clothing and WMD...... 7 accessories

July/August 2015 03

P003_Contents_dB.indd 3 21/07/2015 13:44 www.rockoil.com

High Performance Motorcycle Lubrication For details on our range of motorcycle products T: 01925 636191 E: [email protected]

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Untitled-1 4 21/07/2015 21:15 News: All the latest from the trade and industry NEWS Increase in road deaths On Two Wheels app launched sparks concern On Two Wheels is a new biking app launched by publishing Accident stats report for 2014 reveals small rise group Mortons Media. It’s in motorcyclist fatalities and casualties currently available on all Apple devices, includes detailed There were 1,775 reported road deaths injured. There were 5,289 seriously information on topics such in 2014, an unwelcome increase of four injured casualties in 2014, an increase of as ideal first bike purchases, per cent compared with 2013. Even so, 8.7 per cent from 2013. The number of getting the right licence the 2014 total is the third-lowest annual serious injuries is moving back towards and buying the perfect kit. total on record, after 2012 and 2013. the 2005-09 average and is at the Available now from the iTunes There were 45 per cent fewer fatalities in highest level since 2009. store, an initial download of 2014 than a decade earlier. Motorcycle traffic increased by On Two Wheels costs £1.49 There were a total of 339 motorcycle three per cent from 2013. This is 0.6 with additional content, users killed in reported road billion vehicle miles lower than in including latest reviews and accidents during 2014. 2007. The increase in injured new legislation, added as part of Although this is a 2.4 casualties has therefore regular updates. per cent increase from outstripped the increase 2013, it is only eight 1,775 in traffic, indicating that more deaths, which reported it is not just an increase in BEN London- is thought unlikely exposure that is driving the to be statistically road deaths upturn in casualties. Paris raises significant. The number in 2014 The total number of motorcyclist deaths fell of reported pedal cyclist £26k every year from almost 600 casualties rose by 9.5 per cent BEN, the automotive industry in 2006 to 328 in 2012. It is not to 21,287 in 2014. This is the highest charity, has reported that its yet clear whether the number of fatalities number of pedal cyclist casualties since dedicated ‘London to Paris has stabilised at around the 335 figure. 1999 and a 31 per cent increase since 24’ participants who cycled In contrast with fatalities, there has the low of 2007. the 240-mile journey in less been a clear step increase in the number For the full report visit: http://bit. than 24 hours have raised over of motorcycle users who were seriously ly/1eIDK9Q. £25,500 for BEN with funds still coming in. The team of 17 left Blackheath Common at lunchtime on 5th June. “This challenge was one of the most emotional and exciting to be part of and I felt honoured to be with the team all the way from London to Paris,” said Bekki Chandler, BEN’s events executive.

Intermot goes custom crazy Next year’s Intermot is due to feature more custom bikes, including a one-off Ducati Scrambler/Roadster built by Marcus Walz. A variety of world-class custom bikes will be on display at the show. For the second time, Intermot will host the AMD World Championship of Custom Bike Building. The This is the before-and-after of Dean Harrison’s Spada Curve race suit following a crash in the Superstock race next Intermot takes place from at this year’s Vauxhall International Northwest 200 in Northern Ireland. The crash occurred at over 100mph and October 5th to 9th 2016. also involved Stephen Thompson and Horst Saiger. Harrison walked away unhurt – thanks in part, no doubt, to his Spada suit, which stood up admirably to the test. Got a story? E-mail: [email protected] a story? E-mail: More news online at www.motorcycletrader.net – Updated every day.

July/August 2015 05

p005013_news_dB.indd 5 21/07/2015 13:53 News: All the latest from the trade and industry

Triumph sells Michelin’s trade warehouse Triumph has sold its try-out trackday 188,000sqft building opposite the main factory for a reported Tyre brand hosts dealers at Snetterton £9.5m. The site is used as the to launch latest sports range after-sales distribution store, warehousing, R&D and paint Michelin recently launched its new range gradually from a flexible crown for shop. Triumph remains on site of sports tyres to the British trade at a straight-line precision, to increasingly as the tenant. special event at Snetterton. Welcoming rigid shoulders depending on lean angle the Michelin Power Cup Evo, Power for optimised cornering stability.” SuperSport Evo and Power Slick Evo to Ex-double world champion Terry Michelin and the UK, Michelin invited dealers and their Rymer from GTC Motorcycle gave his racers along to put the new rubber to the thoughts on the new Michelin offering: BTS’s Gixxer test on track. “We’re excited about the new Power With over 30 riders and more Cup Evo tyre. After testing on track this give-away attendees, dealers were treated to a morning, I can confirm it gives great Michelin and Bike Tyrestore substantial test of the new tyres over feedback, particularly mid-corner and (BTS) have launched a five track sessions spread throughout any bumps are just soaked up. This new summertime promotion that the day, punctuated with a presentation tyre is something of a game-changer for will see one lucky retailer win on the technology behind the new tyres track riders, as there is no need to ponder a brand new Suzuki GSX-R600. by Michelin technical manager Tony on which tyre to fit when you’re at the For every Michelin motorcycle Charlton. circuit – the Power Cup Evo does it all.” tyre bought from BTS and “These new tyres from Michelin For more information on the latest delivered prior to the end of all use our innovative Adaptive Casing Michelin range, visit www.moto.michelin. August 2015, the purchasing Technology (ACT) that ensures varying uk, and for trade enquiries contact Simon trade outlet will be entered into tyre rigidity at different angles of Winstanley by email: simon.winstanley@ a free prize draw. Second prize lean,” said Charlton. “The tyres switch uk.michelin.com. is a trip to the 2015 Bol d’Or for two people; third prize is a free pair of Michelin tyres. Call the BTS sales team on 0800 281 413 or email sales@biketyrestore. com for further information.

Seven new Sharp ratings Sharp has published new safety ratings for seven motorcycle helmets, the Arai Quantum ST (four stars), Icon Airmada (two stars), MT Flux (four stars), NZI RCV (two stars), 3GO E35 Michelin let dealers loose at Snetterton (two stars), Viper RSV 151 (two stars) and Viper RSV 335 (two stars). This takes the total number of helmets rated by SHARP to 357. For full details Rieju adds Liqui Moly and ratings visit: http://sharp. direct.gov.uk/ Rieju UK has been appointed sole UK distributor for the Liqui Moly range of motorcycle lubricants, additives and care products. Liqui Moly lubricants are manufactured in Germany, where they are the top-selling brand, and Rieju is offering the trade a 40 per cent margin on standard products, plus free point Got a story? of sale materials, etc. For more information contact Jamie Masterman by E-mail: [email protected] email [email protected] or call 01522 589121.

More news online at www.motorcycletrader.net – Updated every day.

06 July/August 2015

p005013_news_dB.indd 6 21/07/2015 13:53 News: All the latest from the trade and industry Capital concern for biker safety Motorcyclist fatalities buck safety trend in London – in the wrong direction

While the number of people killed or seriously speeding, careless riding, and red light running. injured (KSI) on London’s roads in 2014 fell to its Both the RAC and IAM expressed concern at the lowest level since records began, the number of increase in motorcycle fatalities. motorcyclist fatalities rose from 22 in 2013 to 27 in 2014. On the back of the figures, Boris Johnson, mayor of London, has announced a target to halve the number of KSIs on London’s roads by 2020. The 2014 stats for London show that, compared to 2013, the number of overall KSIs was down seven per cent, while pedestrian and car occupant KSIs fell by seven per cent and six per cent respectively. The number of cyclist KSIs was down 12 per cent, despite “huge increases” in the number of people cycling, and the number of child KSIs fell 11 per cent to the lowest level recorded. TfL says that while the overall figures are very positive, there are “still some continuing areas of concern”. To address the increase in motorcycling fatalities, a dedicated police motorcycle safety team is undertaking a range of educational New safety campaigns will target London bikers initiatives and carrying out enforcement against

More news online at www.motorcycletrader.net – Updated every day.

July/August 2015 07

p005013_news_dB.indd 7 21/07/2015 13:53 News: All the latest from the trade and industry Ride to Work Day cements bike- commuting surge Industry celebrates the best way of getting to work The 24th International Ride to Work Day took place on the sale of new 125cc motorcycles in the first quarter of 15th June, kick-starting Ride to Work Week. Motorcycle 2015; a 10 per cent rise in attendance at Motorcycle Live, and scooter riders across the nation took to the roads the industry’s flagship show; a 75 per cent increase in the to celebrate their chosen mode of travel, promoting the number of Wheels to Work schemes across the UK. benefits of commuting by motorcycle. Motorcycle Industry Association CEO Steve Kenward The number of motorcycles, scooters and mopeds commented: “With congestion getting worse each year, on UK roads has nearly doubled over the past 20 years, the only way to accurately predict your journey time is to according to the government licensing statistics. Other travel by motorcycle or scooter. The rise in new sales of recent statistics warmly welcomed by the Motorcycle 125cc bikes shows more and more people are rejecting Industry Association (MCIA) include: a 10 per cent rise the misery of sitting in traffic and riding to work instead.” in new registrations for 2014 and a further 10 per cent For more information, visit www.ridetoworkweek. rise for the early months of 2015; an 11.4 per cent rise in co.uk. IAM on driving law changes: ‘Get informed’ Motoring group sounds warning over sweeping reforms

The Institute of Advanced Motorists (IAM) is warning morphine came into force across England and Wales. The Britons about a host of changes to driving laws due to IAM reports that 902 arrests have already been made by come into effect in the UK. It suspects many motorists are police forces. Motorists convicted of drug-driving will get unaware of the changes. The first major change was the a minimum one year driving ban, unlimited fine, up to six abolition of the driving licence paper counterpart, in June months imprisonment and a criminal record. (already reported in Trader). Next, from 1st October 2015, In April, the speed limit for the largest heavy goods it will be illegal to smoke in a car carrying passengers under vehicles (HGVs) travelling on a single-carriageway across the age of 18. England and Wales increased from 40mph to 50mph, and New regulations that have changed driving licences, on a dual-carriageway it has increased from 50mph to drug-drive limits and speed limits have already taken place 60mph. in 2015. In March a new law on driving under the influence Changes to driving laws and other-related procedural of legal or illegal drugs including cannabis, cocaine and changes have also come into force this year to take prescription drugs including diazepam, methadone and advantage of the internet, increase convenience and save time on administration. From the government’s launch of the ‘Make a Plea’ service in March, which enables motorists charged with minor motoring offences including speeding, failing to identify the driver or using a vehicle without insurance to respond to the charges made against them digitally. Important changes have also come into force affecting how motorists provide proof of their driving records to a third party – it is now necessary to obtain a special code from the Gov.UK website to allow the sharing of data. Sarah Sillars, IAM’s chief executive officer, said; “This year has seen some of the biggest changes in motoring procedures we have ever seen. It is very important drivers and riders are fully up-to-date on what is happening – they Smoking with kids in the car will affect everyone in one way or another. So don’t get will be illegal from October caught out, get informed.” More news online at www.motorcycletrader.net – Updated every day.

08 July/August 2015

p005013_news_dB.indd 8 21/07/2015 13:53 News: All the latest from the trade and industry Osborne’s MOT change ‘unsafe’ Motoring groups criticise Chancellor’s plan to extend period before first MOT

A number of motor industry organisations have expressed The British Vehicle Rental and Leasing Association concerns about the Chancellor George Osborne’s intention (BVRLA) gave a ‘cautious welcome’ to the proposed to consult on extending the period before a vehicle’s first changes, but also suggested “time and mileage-based MOT from the current three years to four years. criteria” for the first MOT. Osborne announced the idea in his Summer Budget Gerry Keaney, chief executive of the BVRLA, said: ““Cars speech on 8th July, suggesting the change will save are more reliable than ever, but extending the first MOT motorists more than £100m annually. The extension from deadline could pose safety issues for cars that are doing three to four years would only apply to cars and motorcycles, high mileages and aren’t serviced regularly.” not vans. TyreSafe has voiced concerns that four-year MOTs will David Gerrans, managing director at the warranty “negatively impact road safety”. provider Warranty Direct, said: “Three years is generally a Stuart Jackson, TyreSafe chairman, said: “In recent landmark age for a car. In most cases, it stops being covered years there have been various proposals on changing the by the manufacturer’s warranty and things start going timing and regularity of the MOT test which have all been wrong and wearing out. rejected on the grounds of their negative impact on road “While adding another year before an MOT is due is a nod safety. to improving manufacturer build quality, it could possibly “While cars and motorbikes are more reliable than ever prove detrimental to road safety, as the average driver will before, there are safety critical components which require need to replace tyres and brakes before the four-year mark.” regular maintenance and replacement. Evidence shows Gerrans added that the first-MOT failure rate is set to millions of Britain’s motorists do not check or maintain “rocket” from the typical 20 per cent. these parts, and only replace them when required to do so Meanwhile, the Retail Motor Industry Federation (RMI) in order to pass the MOT.” has stated that an average-mileage car is significantly more No date has yet been set for the consultation to begin, likely to be driving on unsafe and worn tyres and brakes after and if a new law is to be introduced it is unlikely to be until four years compared to three. 2016.

More news online at www.motorcycletrader.net – Updated every day.

July/August 2015 09

p005013_news_dB.indd 9 21/07/2015 13:53 News: All the latest from the trade and industry Police forces wildly inconsistent on drug-drive enforcement Freedom of Information request reveals shocking variation in distribution of arrests More than 400 people a month have The Metropolitan Police recorded the roadside. Even if a driver passes already been arrested for driving the highest number of arrests, with the roadside check, officers will still under the influence of drugs since the 214 in just over two months, which be able to test at a police station for law was toughened earlier this year. equates to three drivers every day ecstasy, LSD, ketamine and heroin as The Institute of Advanced Motorists since the law was changed. Next well as other drugs. (IAM) made a Freedom of Information up was Northumbria Police with According to the 2010 North request asking every police force area 97, then Cheshire Constabulary Report which looked at the prevalence in England and Wales for the number with 70, Sussex Police with 58 and of illicit drug use among drivers in of arrests made for the new offence South Yorkshire Police with 55. Britain, drugs could be a factor in as (of driving with a specified controlled At the opposite end of the scale many as 200 deaths every year, and drug in the body above the specified Leicestershire Police, Warwickshire six per cent of drivers aged between limit for that drug) since it was Police and Gwent Police have yet to 17 and 39 claimed to have driven at introduced on 2nd March 2015. make any arrests at all for this offence. some time while under the influence The IAM’s findings show 902 The new laws introduced in of drugs. drug-drive arrests in total were made England and Wales set limits at Sarah Sillars, IAM chief executive by forces in England and Wales. On very low levels for eight drugs officer, said: “I am sure the majority average police arrested almost one commonly associated with illegal of law-abiding drivers would like to person every three days for this crime. use, such as cannabis and cocaine. know why there is such a variation The results though show there is little Eight prescription drugs were also in the data we have received from consistency in testing and arrests included within the new law including police forces. It would be unfortunate across England and Wales, with diazepam, methadone and morphine. if some people got the idea that some figures ranging from 200-plus in one Police are able to use a ‘drugalyser’ areas are softer on drug-driving than police force to zero in others. to screen for cannabis and cocaine at others.”

Not all forces are tackling drug driving equally

More news online at www.motorcycletrader.net – Updated every day.

10 July/August 2015

p005013_news_dB.indd 10 21/07/2015 13:53 News: All the latest from the trade and industry

The latest Motorcycles and Scooters TEXA: are utilising electronic control of their A COMPLETE systems, which means it is becoming necessary to have access to these DIAGNOSTIC for service and maintenance work. SOLUTION FOR TEXA have a range of Multibrand MOTORCYCLE tools specifically designed for this area which benefit from years of WORKSHOPS development. The solutions include the PC based TXB’s, the handheld AXONE 4 Mini and the new AXONE S. To find out more information on the model and system coverage, visit our website or contact us to arrange a demonstration.

WARNING: The images and the vehicle outlines within the flyer have been included for the sole purpose of making it easier to identify the vehicle category (car, truck, motorbike, etc.) for which the TEXA product and/or software is intended.

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More news online at www.motorcycletrader.net – Updated every day.

July/August 2015 11

p005013_news_dB.indd 11 21/07/2015 13:53 News: All the latest from the trade and industry

Key findings in the Q2 2015 claims that could have run into Inflation set to Quarterly Economic Survey: the millions. We pushed hard Most key national service for a two-year backstop for remain low sector balances recorded holiday pay claims, which limits CPI inflation in June 2015 was small increases in Q2 2015, the back-dated claims that 0.0 per cent, down from 0.1 per and most balances are now companies may have to pay. cent in the year to May. Falls in higher than their average 2007 “We are concerned by the clothing and food prices were pre-recession levels. However, growing number of rulings the main contributors to the the service sector balances change in the rate, along with for employment, investment, – both here in the UK and in a smaller rise in air fares than confidence and cashflow the European courts – that a year ago. Inflation on goods increased slightly between are steadily expanding the in June 2015 was -2.0 per cent, Q1 and Q2 2015, signalling definition of holiday pay. These while inflation in services was stronger growth. changes create huge risks for up 2.2 per cent. In contrast, all the key businesses, and could deter David Kern, chief economist manufacturing balances fell in some from expanding and of the British Chambers of Q2 2015 and most balances are creating jobs.” Commerce (BCC), said: “The now lower than their average pattern of CPI inflation over the 2007 pre-recession levels. In past few months supports our spite of disappointing features, assessment that inflation is the Q2 results still point to UK GDP likely to remain around zero per continued economic growth, cent over the next few months. but with many headwinds, revised up Our forecast is that inflation notably in manufacturing. UK GDP growth in Q1 2015 was will edge up gradually from the John Longworth, director revised up from 0.3 per cent to end of this year, but will remain general of the BCC, said: 0.4 per cent. The current account below two per cent until well “These figures give us the into 2016. Low inflation is a best, most current insight d e fi c i t h a s i m p r o v e d s l i g h t l y f rom welcome boost for households into business experience 6.4 per cent in Q4 2014 to 5.8 and businesses and will help and sentiment. Overall, per cent in Q1 2015, but remains to support the economic they indicate that we will unacceptably high. Business recovery.” see continued growth in the investment remains strong, with economy, thanks mainly to year-on-year increase of 5.7 per the strength of the services cent in Q1 2015. The trade deficit sector. But the difference in went up from £10.6bn in Q4 2014 UK growth ‘a results also raises the prospect to £ 1 3.4 b n in Q1 201 5, as im p or t s of the UK experiencing two- rose much more sharply than mixed picture’ tier growth – with modest expected. The British Chamber of expansion in services and Commenting on the Commerce’s (BCC) economic markedly slower growth in publication of revised GDP survey for Q2 2015 indicates manufacturing and goods.” continued UK economic figures for the first quarter growth but highlights of 2015, the BCC’s David sharp differences between Kern said: “Revisions to last manufacturing and services. BCC: Holiday quarter’s GDP figures bring In services, the results remain the official statistics far more broadly positive and signal pay ruling into line with what businesses growth. But in manufacturing, across Britain report. It is good virtually all the key national ‘disappointing’ to see that the confidence balances recorded declines. Commenting on the changes reported by companies of all The BCC’s Quarterly to holiday pay claims, which sizes, nations and regions is Economic Survey (QES) took effect from the 1st July, now better reflected in the – based on almost 7,500 Dr Adam Marshall, executive official data. responses from firms director of policy and external “Consumer spending remains employing around 800,000 affairs at the British Chambers the main driver of the UK recovery, people – shows that in the of Commerce (BCC) said: “The second quarter of 2015 the disappointing ruling of the but it is also pleasing to see strong service sector continued Employment Appeal Tribunal growth of almost six per cent year- its current trend of steady last year, which said that firms on-year in business investment. progress but manufacturing needed to include overtime However, it is disappointing that

Business & finance news & finance Business firms reported much weaker in holiday pay calculations, the trade deficit has worsened growth. opened the door to back-dated over the quarter.” More news online at www.motorcycletrader.net – Updated every day.

12 July/August 2015

p005013_news_dB.indd 12 21/07/2015 13:53 News: All the latest from the trade and industry

More news online at www.motorcycletrader.net – Updated every day.

July/August 2015 13

p005013_news_dB.indd 13 21/07/2015 13:53 Lucas Oil NEW Tool Box Buddy Tool Box Buddy from Lucas Oil is a lubricant PRODUCTS spray that Lucas claims has the lubricating properties of heavy oil and the penetrating The latest stock items for qualities of a solvent. The formula protects against corrosion, coating metal surfaces with showroom and workshop a film of protection that lasts for “up to a year”. Applications include motorcycle chains, nuts, bolts, hinges and most moving parts. RRP: £6.91 Contact: 01248 723666 www.lucasoil.co.uk ProX Road Connecting rods ORO2U now stocks the full range of ProX connecting rods. The ProX connecting rod kits are made in Japan using, it is claimed, “the toughest alloys available today”. They are made to OEM specifications and tolerances, and ORO2U asserts that installation is easy. RRP: £Phone Contact: 01597 822666 www.oro2u.com

WMD Bodywork Trade parts specialist WMD now stocks a line of finished bodywork kits, providing what it calls “a simple and cost- effective solution to restoring a selection of modern and modern classic models.” The complete bodywork kits include every panel required for a complete rebuild, designed as direct OE replacement using the original fittings. The kits are pre- painted and lacquered, available in unique colours and patterns. RRP: £320 (complete kit) Contact: 01273 595746 www.wmd-online.com

B25B25£49£49.99 .99

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T70 T70£69£69.99 .9970/50/3070/50/30 LITRE LITRE CAPACITIES CAPACITIES For moreFor information:more information: www.oxprod.com www.oxprod.com • 01993 • 01993 862300 862300 • [email protected] • [email protected]

14 July/August 2015

P014018_PRODUCTS_dB.indd 14 21/07/2015 21:13 Skidmarx Bodywork for Triumph Tiger Sport British bodywork specialist Skidmarx has developed a double-bubble screen and rear hugger for the Triumph Tiger Sport. Manufactured in the UK, the screen is made from tough 3mm acrylic sheet and the rear hugger from GRP glass fibre (carbon-fibre version also available). The double-bubble is a direct replacement for the original screen, while the huggers come with a bike-specific fitting kit. RRP: £54.95 (screen); £84.95 (GRP hugger); £144.95 (carbon hugger) Contact: 01305 780808 www.skidmarx.co.uk

Venhill Powerhose Plus braided brake lines for MX Venhill now offers Powerhose Plus braided brake lines to fit the current Kawasaki KX250F and KX450F motocross machines – as used by the Monster Energy Dixon Racing Team in MXGP and the Maxxis British motocross championship. Made in the UK, the lines feature heat-resistant DuPont PTFE hosing and marine-grade stainless braiding. A range of protective sleeve colours are available, including black, red, white, blue, orange and green, as well as clear. RRP: £Phone Contact: 01306 885111 www.venhill.co.uk

B25B25£49£49.99 .99

T30 T30£49£49.99 .99

T50 T50£59£59.99 .99

July/August 2015 15

P014018_PRODUCTS_dB.indd 15 21/07/2015 21:13 New Products

VE Lamps for Vespa 150 Super VE now stocks OE-specification headlamps, rear lamps, and 6v AC horns for the Vespa 150 Super, all manufactured in Italy. The new rear lamp features a metal body, chromed and polished to a mirror finish. VE asserts that these electrical parts are “ideal for owners wishing to restore their machine to a high standard of finish, or to replace worn and broken items.” RRP: £48.19 (headlamp); £89.74 (rear lamp); £44.42 (horn) Contact: 0115 946 2991 www.ve-trade.com

VE Wiring looms for classic scooters Tracking down faults and short circuits in the electrical system on a classic scooter can be tricky and time-consuming. VE stocks a wide range of wiring looms for classic Vespa scooters, designed to speed up the fault-finding and repair process. The wiring looms are supplied ready to fit with all of the required plugs and connections pre- fitted. Available for Vespa 150 Sprint, 180SS, ET3, GS 150, GS 160, Primavera, PX, T5, and VBB. R&G RRP: From £22.68 Contact: 0115 946 2991 Radiator guard www.ve-trade.com British manufacturer R&G has launched a radiator guard for sportsbike applications. The guard has a titanium centre with anodised finish and aluminium frame. An oil cooler finished to the same specification is also available. The radiator guard is suitable for BMW S1000RR (2010-2014); HP4, S1000R (2014-2015); Kawasaki ZX10-R (2008-); Suzuki GSX-R 1000 (2009-); Honda CBR1000RR Forcefield (2008-); Yamaha YZF-R1 (2015); Climate Control range Aprilia RSV4 RR (2015); RSV4 RF (2015); V4 Tuono 1100 (2015); MV It may be warm and sunny now, but Forcefield is already focusing on the Agusta F4 RC, 1000R (2010-). winter season. The firm has reduced the prices in its Climate Control RRP: £119.99 (radiator guard); range of inner gloves, balaclavas and neck-warmers. The garments are £59.99 (oil cooler) now just £9.99 each. Contact: 01420 89007 RRP: £9.99 Contact: 01933 410818 www.rg-racing.com www.forcefieldbodyarmour.com

16 July/August 2015

P014018_PRODUCTS_dB.indd 16 21/07/2015 21:13 Roland Sands Design Hutch range Suitable for most Harley-Davidson models, the Hutch range of wheels, discs and pulleys from Roland Sands Design are imported by MAG Europe. The wheels, made from forged billet aluminium, have fully-sealed, maintenance-free, deep groove bearings with a rim lip detail. The air-cleaner is an exposed filter design with a stainless -steel mesh screen and includes a high-volume K&N filter. The pulleys are CNC-machined from aluminium forging with hard anodised teeth. The two-piece rotors have high grade 420 stainless steel replaceable outer bands and billet aluminium CNC- machined inner carriers. RRP: £Phone Contact: 0161 337 4390 www.mageurope.eu

HJC IS17 Armada helmet HJC has introduced some colourful new designs for its top- selling HJC IS17 Armada helmet. The IS17 features QR locking visor with Pinlock MaxVision anti-fog system, an internal sun visor and an anti-allergenic ‘Bioceramic’ wicking liner. The new colourways are black/white, black/green/orange and the pink, shown here. RRP: £169.99 Contact: 01993 862300 www.oxprod.com

Weighing 70% to 80% less than conventional lead acid batteries, Shorai LFX TM Lithium-Iron batteries are replacing an old standard with modern-day performance. By leading the Lithium-Iron revolution, Shorai is delivering a technological leap to riders around the globe.

• 70%–80% LIGHTER THAN LEAD ACID MEANS IMPROVED HANDLING & BETTER MILEAGE • LITHIUM-IRON TURNS ENGINES FASTER, FOR QUICK, RELIABLE STARTING • ENVIRONMENTALLY FRIENDLY AND WON’T SULFATE WHILE SITTING • EXCEPTIONAL LIFESPAN

CERTIFIED DEALERS REQUIRED Contact our U.K.distributor MAG Europe for details: 0161 337 4390 • [email protected]

July/August 2015 17

P014018_PRODUCTS_dB.indd 17 21/07/2015 21:13 Your guide to whats hot and not from the latest brands

New Products

Performance Machine Overdrive grips and pegs Available from UK distributor MAG Europe, these new Performance Machine overdrive grips and pegs are suitable for most Harley- Davidson models. The matching line of handle grips, foot pegs, and toe pegs feature facetted machined accents. They are CNC- machined from billet aluminium, available in chrome and black anodise, for dual-cable throttle and electronic throttle applications. RRP: £Phone Contact: 0161 337 4390 Spada www.mageurope.eu Duo helmet The Spada Duo is a flip-style helmet that can be worn in full-face or open- faced format, as it has a removable chin bar. It also features a removable peak, as well as an internal drop-down tinted visor. The helmet comes in a range of finishes and colours graphics in the pipeline for 2016, and includes features that enhance wearer comfort. It is made from thermo-plastic moulding and features a micro-metric fastening system, full ventilation and removable interior. RRP: £99.95 Contact: 01384 413841 www.spadaclothing.co.uk

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P014018_PRODUCTS_dB.indd 18 21/07/2015 21:13 Statistics: MCIA update Stats worth smiling about

Reflecting on a year of recession-escaping growth and looking ahead to further progress, the MCIA’s Steve Kenward and Stevie Muir analyse the registration statistics for the first half of 2015

opefully you enjoyed a the way, and sales have been good year in 2014. New particularly buoyant for bikes of “16,623 naked Hregistrations were up 10 per between 651 and 1,000cc. Sales of bikes have been cent, attendance at motorcycle these larger bikes have gone up by sold, accounting for live rose by the same amount, and 26 per cent for the first half of the 2015 is shaping up to follow a similar year, compared to the same time in 27 per cent of total pattern. 2014. June was a particularly strong registrations up to The first six months of this year month, with big bike registrations of the end of June” saw an average rise of 10 per cent 3,392 units – a total of 14,791 for this on 2014 figures, which has been engine band so far this year – 3,052 consistent every single month, with up on last year. of numbers sold and percentage June performing particularly well – Medium-sized bikes have sold increase, which is 31.5 per cent up 19.2 per cent on last June. well too. New registrations for 126- year to date. Of the nearly 61,000 Within these rises are a number 650cc machines are up 22.1 per total bikes sold up the end of June, of stories in terms of what’s selling cent for June and 18.2 per cent year 16,623 of them were naked, with well – style and size-wise. to date, totalling 7,583 motorcycles the Yamaha MT-07 ABS being most Firstly, there is a small shift and scooters. Honda dominates the popular. Naked bikes now account away from mopeds, replaced by top three for sales of this sized bike for 27 per cent of all new bikes sold an increase in slightly bigger bikes up to the end of June, with the CBR up to the end of June. up to and including 125cc. Moped 650 F the best-seller. Meanwhile, 25 per cent of all sales have dipped by 10.5 per cent Registrations of bikes over new registrations were scooters, over the past six months, which 1,000cc have risen slightly, by five which suggest commuting is still represents a reduction of 492 units, per cent, for the past six months, an important market driver. The compared to the first six months but went up 22 per cent for June. largest increase for a particular of 2014. At the same time, though, In terms of style, naked retains the style for June was for trail/enduro there has been a 13.3 per cent top spot for popularity, in terms bikes, with new registrations rising increase in the number of bikes by 50 per cent, resulting in an extra between 51cc-125cc sold. This 176 sold, compared to June 2014. means an extra 2,453 motorcycles The most popular model in this and scooters of this size have been style for the first six months of the sold, more than offsetting the dip in year has been the Honda CRF 250 mopeds, with the top-selling bike for L, which also topped sales for June this size being the Honda PCX125. 2015. No doubt, the availability of some exciting new models has Predictions for Q3/Q4 helped stimulate the market over Given performance so far this year, the past 18 months, and regular it seems likely new registrations will riders who held on to their bikes exceed 110,000 units. Test passes for longer during the recession are have gone up from a low of 30,500 now feeling confident enough to for 2013/14 to 34,600 for 2014/15, buy new. New leasing products and which bodes well for the next six good finance deals have smoothed months.

July/August 2015 19

P019_MCIA_dB.indd 19 21/07/2015 13:47 Brand spotlight: Fantic UK

antic’s new UK distributor ClementsMoto is not, F strictly speaking, new. The firm recently celebrated 27 years in business and over 10 in the UK motorcycle distribution market, where managing director Dean Clements has built a loyal trade and retail following for Baotian and Zontes, and more recently Gas Gas Enduro, Motorini and Quadro. Gas Gas has been hitting the headlines for all the wrong reasons in 2015, of course, but Clements was already some way down the road towards securing the Fantic deal by the time the Gas Gas financial problems made the news. “Our-top selling Gas Gas model was the wallet-friendly 250 Cami that retailed at £4,500,” explains Clements. “The Cami is a soft enduro- cum-trail spec model, aimed at non-competitive off-road riders, but was also a very capable clubman-class machine. We simply couldn’t get enough of them from the factory, which was flat-out building high-spec enduro and trials models and had no plans to make another batch of Camis in the foreseeable future. “So this time last year we started having a look around to see if there was another similar spec machine to the Cami that Fantic returns would slot in just below the serious race-spec Gas Gas enduro range. Fantic had just been purchased by a European industrial investment group in to the UK partnership with a large section of the former BMW/Husqvarna Fantic Motor is on the march once again under management who have been new owners and new management, taking on left somewhat high and dry by BMW’s rapid disposal of the new market sectors – and, keeping with the ‘new’ marque to KTM. theme, has a new distributor here in the UK “Right from our first discussions, it was clear that they had done their homework pictures of Fantic bikes a company. The brand image and had a sensible plan in place adorned my bedroom wall as is strong, the product equally for targeting niche market a kid, and were the boyhood so and the people behind the sectors with quality products at dreams of many. To have the company are very compelling keen retail prices. privilege of reintroducing them and passionate about Fantic’s to the UK and getting them special heritage. Brand nostalgia back on a real commercial “I must stress that Fantic is “Being born in the late Sixties, footing is very exciting for us as not a replacement for Gas Gas.

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p020021_Fantic UK_dB.indd 20 21/07/2015 13:56 Dean Clements shows off the Fantic SM200

We genuinely expect the two “The factory has plans and agents. Stockists must to sit together and believe they stock at least one enduro and will complement each other. We for larger-capacity, road one SM model and maintain are confident that Gas Gas will and electric models” that minimum stock level. resolve its current problems Agents will be on a lower and will then concentrate on margin, but will not be required larger-capacity two and four- as good in the flesh as they do to maintain a minimum stock.” stroke race bikes. Fantic enduro in the pictures, with dealers There is a full promotional machines will cover a product already placing firm forward plan in place covering the major line and price point ideal for orders having seen and shows and specialist media, green lane enthusiasts and club ridden the early samples that and talks are well advanced racers alike, while the Fantic ClementsMoto has introduced. for a national enduro series in supermoto models will suit 2016 on standard-spec Fantic both road and race users.” Looking for dealers 200s that will be sold at special The new range of Fantic Looking ahead, the Fantic prices to riders and dealers 50cc, 125cc and 200cc factory has firm plans in place committing to the full series. supermoto and enduro for larger-capacity models ClementsMoto will offer specification models are as well as road and electric Fantic to all its existing road and available in standard trim or models. off-road dealers and also invites full competition spec, with the “We are only looking for enquiries from interested 50cc models using Minarelli a total of 30 to 35 dealers dealers in certain areas. Prices two-stroke motors and the nationwide,” continues range from £3,149 for the 50cc 125cc and 200cc models Clements. “We build a good Casa Enduro up to £5,299 for using liquid-cooled four-stroke profit in for the dealer because the 200 Motard Competition Yamaha WR motors. Chassis, we want quality, long-term braking and suspension committed dealers. For more details, contact components are all quality “We have a two-level ClementsMoto on 01227 items, and the machines look dealership plan for stockists 720700 or by email customer.

July/August 2015 21

p020021_Fantic UK_dB.indd 21 21/07/2015 13:56 Promotion: Dirt Bike Show trade tickets International Dirt Bike Show 29th October – 1st November 2015 www.dirtbikeshow.co.uk

The International Dirt Bike Show returns to Stoneleigh Park, near Coventry, Warwickshire this autumn with the welcome news that the majority of off-road bike manufacturers – covering the disciplines of motocross, enduro, trials, trail, supercross, adventure, minibikes and electric trials – will be in attendance to exhibit their latest production and factory race-specification machinery. A healthy line-up of clothing, accessories, parts, tyre and oil distributors have signed up too, and organiser Mortons Media will again continue its all- important support of the motorcycle trade by offering free trade-only tickets. The registration process for free trade tickets will open on Tuesday 1st September and close on Wednesday 30th September 2015.

To apply, email [email protected] with your full contact details, including names of up to two attendees, copy of company letterhead, registration or VAT number. The offer is limited to a pair of tickets per company address. Confirmation emails will be sent out during the second week of October advising applicants on how to gain admission.

If you miss the registration window or wish to purchase additional tickets, there are real savings to be made by buying in advance. Adult admission is £8 in advance for the opening day, Thursday 29th October, or £13 for Friday through to Sunday. Those aged over 60, or between 11 and 15, can visit the show on any day for just £8 with an advance ticket, and children aged 10 and under go free. There are no booking fees and parking is free and plentiful.

Tickets are on sale now and can be obtained by following the ON SALE NOW ticket link on www.dirtbikeshow.co.uk or you can call customer services on 01507 529529.

p022_dbs_dB.indd 22 21/07/2015 13:47 Distributor spotlight: Neo Distribution Out with the old, in with the The distributor formerly known as Putoline has been reborn as Neo Distribution. Here, Trader catches up with Neo MD John Hayden to find out more about what has changed within the firm NEO eo Distribution, and progress, Neo offers old- the map. They took it to new formerly known school values and services, levels, servicing most sectors as Putoline as well as a carefully chosen of the motorcycle industry, Distribution, selection of stable of premium with an enviable stronghold may well have brands. in off-road sport. Putoline Nbeen reinvented with a new After the tragic loss of Distribution as a company name, new portfolio and a former Putoline UK boss Mark name, and brand, served the new impetus, yet the team Hood, back in 2001, John couple well until in recent years behind the company remains Hayden, together with his wife when it became clear that reassuringly familiar. Despite Sally, put the Dutch-based the business had to restock, the relentless march of change lubricants brand back on regroup and virtually reinvent

“The company has branched out into other sectors, including luggage and helmets”

July/August 2015 23

p023025_Neo_dB.indd 23 21/07/2015 13:59 Distributor spotlight: Neo Distribution

Neo’s top-selling Roof is the classic matt-black Boxer

itself with a new trading style “We now have the in motion. It certainly didn’t that could encompass a raft happen over night, though; it of new products without the distribution rights for was around the end of 2012 confusion of being wholly Roof, Kappa, CZ chains when I first approached the associated with a lubricants and of course Putoline” manufacturers, and took until brand. Enter Neo Distribution… early 2014 to finally get the new brands on board and in Renamed and rebuilt quality European products place. Thankfully, Putoline kept “The timing for a name were on the wish list and we’re us ticking over, but now it has change was just right,” now in a position whereby we gone crazy. Kappa luggage, explained Hayden. “We started feel confident that we have the in particular, went quite large, rebuilding the company right mix.” quite quickly. towards the end of 2013, The company now has “We purposely didn’t want having relinquished Bell and the UK distribution rights for to become another distributor Lazer helmets. I always had Roof helmets (France), Kappa of another entry-level or a vision to put together a luggage (Italy), CZ chains top-of-range helmet, as we’ve portfolio of non-competing, (Czech Republic) and of course been there before. Roof suited top-quality brands. Putoline lubricants (Holland), us perfectly, as it is different. “When, in 2008, we were as well as Kroon oil for bicycles. Dealers and consumers either lucky enough to buy an office/ “My initial idea was to hate or love it. It certainly can’t warehouse facility which at look at what was on the be accused of being samey the time was far too big for us, marketplace and find products and there really is nothing to it spurred me on to actively that I personally thought compete with it. search for niche-market could be better represented “Roof was our first new products we could ‘own’ and in the UK,” continued Hayden. brand, followed by CZ and which would complement our “I drew up a wish-list of then Kappa. We restructured core focus of Putoline. Good- products and put the wheels the warehouse, sales team

24 July/August 2015

p023025_Neo_dB.indd 24 21/07/2015 13:59 and internal staff, and Neo is Putoline’s largest are now in a position customer globally whereby we appointed brand specialists, with Ben Hudson taking care of Roof, Alan Wingfield in charge of Kappa, my wife Sally heads up Putoline, as well as running the admin side of the overall business, and I take responsibility for CZ and oversee the lot.” CZ: long-established chain Touring turn brand from the Czech Republic Putoline Distribution was often associated with off- “The quality control is under the Neo Distribution road and successfully bought superb and, let’s face it, web umbrella. We’re also in into sponsorship to aid its sales when it comes to flair and the process of setting up a and promotion. It’s a sector design, the Italians are way virtual warehouse for Kappa that Hayden acknowledges has ahead of the game. We can and Roof with a live stock feed been crucial to the business, supply functional and stylish which will be updated every 30 but other areas of the market, accessories for scooters, minutes. We don’t believe this such as touring and adventure, motorcycles, maxi scooters is necessary for Putoline, as are now firmly on the Neo and adventure bikes, and our we already have a 98 per cent radar. “We’d never say we have 160-page bible makes it easy pick rate, which means our the off-road world conquered; for stockists to quickly match trade customers – particularly that would be arrogant, and products to machines. those that provide a mail-order we can never afford to take our “We are still on a steep service – can be confident of corporate eye off that sector, learning curve in terms of getting the products they want but we are comfortable with predicting fast-moving items the next day. the penetration of Putoline and and ensuring we always have CZ within the fields of trials them in stock but we’re only six Putoline at 45 and motocross and also British months in. Give us a year and “It’s an exciting time. 2014 was Superbikes. We can now I’m sure we’ll have it nailed.” a very good year for Putoline, afford to focus a little more on Hayden and team reach out and so far 2015 is looking even Kappa and Roof, which for us to consumers via advertising, better. There is a definite buzz is something of a challenge, as social media and shows, and confidence in and around they aren’t brands that benefit focusing on driving footfall the motorcycle industry, and from race sponsorship. into showrooms. Once the the range of motorcycles now “Roof is quirky, stylish and company’s UK dealer network available is phenomenal. The again, superb quality. The is complete, it will embark choice of machines, different most popular line is the original upon a large and orchestrated styles and technological streetfighter Boxer look in marketing campaign. features is fantastic, which has matt black. It’s a striking image “We’re at a stage now a knock-on effect throughout and one that suits riders who where we have good the aftermarket sector. This like to be a little different. nationwide coverage with just is Putoline’s 45th anniversary “The beauty of Kappa is its a few small holes here and year and we are its largest relationship with Givi. It is to all there. Strangely enough, we’re customer in the world. We’re intents and purposes the same getting more Putoline business hopeful that by investing the company and is manufactured by having the new brands. We same work ethos, time and in the same factory in Italy. are finding that some dealers money in our new brands, we It has the same top-notch who have never dealt with us can build them into class- quality, yet it has a different before have come on board leading products too.” design and a different price with Kappa or Roof and seem point. The factory produces to like our way of service, which To find out more about Neo hard and soft luggage and then leads them into placing Distribution, call 01778 also has a large range of Putoline orders with us too. 349333 or email sales@ accessories with lots of touring “Each brand has its own neodistribution.co.uk. For extras. website and they also sit product information, go to

July/August 2015 25

p023025_Neo_dB.indd 25 21/07/2015 13:59 Feature: Oversized riding kit GOING LARGE! As British bikers succumb to the slippery slope of middle-age spread, Trader surveys a selection of generously proportioned clothing ranges to keep larger riders comfortable and protected

t’s an uncomfortable truth that British bikers are getting older and fatter. Waistlines are on the increase, and many among the growing population of older, Ilarger riders are looking for kit that will keep them protected without making them feel squeezed and self-conscious. Practicality, durability and quality are the order of the day, rather than clingy, aerodynamic fit or race-day aesthetics. So, what is on offer for the discerning, oversized rider? Here, Trader provides a round- up of leading ‘big kit’ ranges to satisfy demand from the UK’s growing biking fraternity.

26 July/August 2015

p026030_kitfeature_dB.indd 26 21/07/2015 21:29 OXFORD T: 01993 862 300 www.oxprod.com Oxford’s entire range of textiles is available up to 5XL or 52ins chest size and, perhaps more importantly, its entire range of riding trousers goes up to 5XL or a 46ins waist in both regular (32ins) and short (30ins) leg. Men’s colours include black, black/white, red, blue and fluoro. The ladies’ ranges are available from size eight to 20 and also offer regular (31ins) and short-leg (29ins) pants. Ladies’ colours available are black, black/pink and black/purple.

Note that a regular motorcycle trouser needs an extra inch compared with a casual trouser, due to the ‘riding up’ tendency when legs are bent in a riding position. Oxford’s jackets and pants are generously designed for a comfort fit, but have extensive adjustment possibilities in all the key areas, to ensure a perfect fit.

The Mondial 1.0 is the most expensive jacket in the range, but is not expensive at sub-£170. It is three jackets in one mid-length package: a fully ventilated mesh outer shell, a removable, waterproof and breathable mid-layer and a thermal ‘puffa’ style inner jacket, which is also removable. There are numerous additional features such as a rain hood which folds away into the collar, fully waterproof outer pockets and reflective detailing throughout. RRP: £169.99

Top of the trouser tree is the Continental 2.0. These pants are fully ventilated with a breathable waterproof membrane, thermal removable liner and both short and long connecting zips for Oxford jackets. The bottom of the leg zips open to create a huge aperture for getting boots through, and there are many nice touches, such as silicon seat-grippers, heatproof inner leg panels, removable braces and double-layered waterproofing in the crotch as well as pockets galore. £129.99

July/August 2015 27

p026030_kitfeature_dB.indd 27 21/07/2015 21:29 Feature: Oversized riding kit

LLOYD GROUP T: 01768 483784 www.lloydlifestyle.com

The Latitude range from Group Lloyd covers the size range from XS to 5XL. Both jacket and pants have high- denier panels at impact points, interchangeable thermal and waterproof liners and reflective printing and piping details. Generous tolerances ensure a comfortable fit.

Latitude jacket Features: adjustable neoprene neck and collar, double waterproof chest vents, triple rear ventilation points, four large cargo pockets with drainage eyelets and lower comfort pockets, double Velcro waist adjustment straps, large Velcro rear map pocket, removable hi-viz vest, accordion flex points at elbows, double arm adjustment points, lower arm gussets and waterproof ventilation points, inner thermal cuffs, zipper waist gussets, connection zipper to pants, secure pockets on inner thermal liner. RRP: £159.99

Latitude trousers Features: large opening and waterproof gusset, Velcro waist adjustment straps, extended rear kidney panel, lower back accordion flex point, zippered waist pockets, waterproof thigh intake and exhaust vents, high-denier seat panel with silicone print for non-slip on motorcycle seat, accordion flex panels on top of knees, neoprene inner leg panels, rear calf Velcro adjustment straps, elasticated and toggle lower leg cuffs, large lower leg gussets and waterproof vents, connection zipper to jacket. RRP: £129.99

For rainy days The Spada waterproof jacket and trousers are low-cost and made from nylon. 100 per cent waterproof and windproof, elasticated cuffs and waist, reflective panels, zip and Velcro leg closure. Jacket sizes: S-6XL. RRP: £39.95 Trouser sizes: S-XXL. RRP: £16.95 www.spadaclothing.co.uk

For larger heads The HJC CL-SP helmet from Oxford is only available in 3XL and 4XL and so provides plenty of room for larger heads. Complete with RapidFire shield replacement system, quick, secure, tool-less removal and installation. RRP: £139.99 28 July/August 2015

p026030_kitfeature_dB.indd 28 21/07/2015 21:29 TRANAM 01425 620580 www.tranam.co.uk

The Bering Otto king-size range from TranAm is 100 per cent waterproof and breathable. Jacket and pants are CE-approved.

Otto jacket Features: CE-approved shoulder and elbow protection, pocket for EC back protector. Sizes: wide L to wide 5XL. Black. RRP: £239.99

Otto trousers Features: CE-approved knee protection, pockets for EC hip protectors, fixed mesh lining, reflective material, adjustable leg length, height-adjustable knee-pads, loops for straps, short back zip. Sizes: wide M to wide 4XL. Black. RRP £219.99

FERIDAX 01384 413841 www.feridax.com

The British brand Spada, owned by Feridax, has evolved considerably since its inception in 1994. It now offers style, safety and functionality at a reasonable price point. The Dyno jacket and Milan-Tex trousers are 100 per cent waterproof and breathable, with CE-approved protectors, and are multi-adjustable.

Dyno jacket Features: heavy-duty nylon construction, CE-approved elbow and shoulder protectors, multiple arm and chest adjusters, functional venting systems, twin waist adjusters, full and short zip facility, hi-viz panels, high soft-lined collar. Sizes: small - 5XL. RRP: £129.95

Milan-Tex trousers Features: quilted thermal lining, CE-approved knee armour, full and short zip facility, zipped and Velcro leg closure, elasticated waist, two outer pockets. Standard leg: small - XXXL; short leg: small - XXXXL (up to 42ins waist). RRP: £74.95

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p026030_kitfeature_dB.indd 29 22/07/2015 13:09 Feature: Oversized riding kit

2015 29 OCT – 1 NOV STONELEIGH PARK WARWICKSHIRE CV8 2LZ Honda, Yamaha, KTM, Husqvarna, Kawasaki, Beta, Sherco, Rieju All the latest 2016 models on display Thrilling race action Extreme Trials Arena Have a go activities for the whole family • Adult, Senior and child advance tickets starting from £8 ADVANCE TICKETS • Family advance ticket starting from £24 • Under 10s go FREE ON SALE NOW! \ Trade: 01507 529594 Ticket hotline: 01507 529529 EUROPE’S LARGEST OFF-ROAD EVENT

WWW.DIRTBIKESHOW.CO.UK30 July/August 2015 p026030_kitfeature_dB.indd 30 21/07/2015 21:29 Opinion: Mark Williams Big-H: the bully in British training? As Honda launches its own rider training scheme, Mark Williams ponders the possible effects on independent trainers and the market at large

s many readers is to basically get bums on businesses that barely make probably know, the seats at a time of declining a sustainable living, would A vexed question of rider motorcycle licence holders and see this as the thin end of the training has recently become when achieving the right to ride wedge – and thus sympathise even more vexatious. Perhaps is complicated and expensive. with ATBA’s protest. But not, though, for those with Quite apart from political it also seems unlikely, but a Honda franchise, since lobbying to reduce the complex not impossible, that other Britain’s biggest bike importer and onerous licensing regime, importers will follow suit (they has launched its own training the more the industry can do don’t have Honda’s might and scheme, the Honda School of to reverse the trend, the better resources). Motorcycling. Now, for those it will be for all concerned (as The reality of Honda’s who aren’t part initiative, of the franchise, commercially here’s what it’s "In the Honda system, the motivated or all about. dealer is involved with training otherwise, is that According from the initial enquiry" individual dealers to the ‘Skill Up are responsible for With Honda’ the actual running pages on Honda’s website, if I have argued here before). So of the scheme. They have to you “Learn to ride or upgrade when the news first broke that sign up a ‘training partner’ – your licence at any one of Honda was aiming to establish most likely a local ATB they markswill.wordpress.com Honda’s training schools… 40 of its own training centres already have links with – and [then] purchase a new over the next two years, it would-be riders must use a motorcycle… we will give you seemed like a very Good Thing. centralised booking system half the cost of your course with a specialist call centre back.” Moreover, “the price for Involved from the off available to deal with problems each course is all-inclusive… As we know, currently, if or queries. All of which will Bike, clothing, equipment, full someone walks into a dealer cost the company money and insurance and any tests – with and expresses an interest in effort. Then again, Honda’s no hidden extras. [And] the becoming a motorcyclist, they training scheme is somewhat bike you ride will be less than a get given a leaflet with details more expensive for the end user year old.” of the nearest ATBs and asked than existing alternatives, a Which for the cash- to return when they’ve passed cost burden that it’s claimed is strapped novice rider who’s their CBT – at which point reflected in the “higher-quality also ultimately keen to buy they might be sold a bike. In service” being offered. a factory-fresh bike from a Honda’s system, it’s different; I suppose there is the major brand is a very enticing the dealer is actually involved prospect of some individual prospect. Needless to say, some with the training programme ATBs losing business to the of the existing training schools and therefore able to monitor Honda franchised trainers, but aren’t too happy. Their fear an individual progress towards conversely some of the lucky

Next Generation Next Generation – in the words of Authorised getting a licence, perhaps ones may have to take on extra Training Body Association provide encouragement where staff to cope with an increase in (ATBA) chairman Steven Broad necessary, and ultimately clientele. In which case ABTA Mark Williams – is that, “Honda is trying to providing a suitable sales might just accept that Honda’s is a veteran buy its way into [the] market”. package when the big day move is just one of the regular, motorcycle journalist with a The ATBA also has questions finally arrives. and not-so-seismic, shifts that special interest on Honda’s commitment to the One might reasonably the beleaguered motorcycle in the future of scheme. suppose that some ATBs, trade goes through from time British biking. For its part, Honda claims especially those smaller outfits to time in order to adjust to its only reason for the move that are essentially one-man commercial realities. ■

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p031_next gen_dB.indd 31 21/07/2015 13:48 Feature: Marketing methods How to get your message heard? Facebook, Twitter, local radio, newspapers, websites… the list of marketing platforms grows ever longer. But which methods are the most effective for your business? Trader assesses the many options

ou can have Drayson, general manager of message in hand each time. the best prices, Crescent Honda Motorcycles Next weekend we’ll take a few provide the best in Southampton. “You have bikes down to our local Tesco services, and to plan your approach and store, with the intention of stock the most use your time and budget meeting and greeting as many Ydesirable of products, but if no as effectively as possible to people as possible, pushing the one knows about you, you’re reap the best rewards. We’re attractive affordability of our likely to see your hard work committed to getting our name products and the economical flounder and come to nought. known locally, actively going benefits of running a fuel It’s all about making the right out of our way to dominate efficient motorcycle. Hopefully, noises, and telling the right our area with Crescent Honda we’ll get a few people thinking people, best achieved by having branding. about the potential of two- a strong and concise marketing “We make the effort to wheeled transportation, which strategy. attend a number of local events will possibly translate into a sale According to Dean each year, with a considered later down the line.”

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p032035_Marketing methods_dB.indd 32 21/07/2015 21:04 sell a several-thousand pound full-time customer relationship motorcycle in a car park. But developer whose focus is to we hope people will remember bolster brand awareness and our name and think of us first interact with customers via when the time comes for them social media sites. to buy a new bike, riding gear “I see the internet as a or any ancillaries they might be genuine asset in today’s world, needing.” by which you can reach out Drayson’s approach is both far wider and more easily than responsible and successful. It’s any you can with many other far less hard sell, more softly- options. The hope with our new softly, and the result is proven member of staff is that we’ll be customer retention. With able to shout about who we are every customer encountered, and what we do to a far wider his team aims to develop audience, giving people a real and maintain a relationship flavour of ourselves. that might last several years, “It’s very important that decades even. people grasp who they’re “Anyone can slash prices dealing with. We also use the heavily and throw bikes out internet to help market bikes the door, without offering a we have in stock, broadening proper service, but that’s likely our catchment area outside of to mean you’ll sell a bike once our otherwise targeted local to that customer and never see remit. Autotrader is a great tool them again, whereas we aim for getting your bikes seen, and to be the focus of their buying we’ve had firsthand accounts stream for a much longer of people travelling all the way period. from Scotland to come and buy “It’s feasible that a client one of our motorcycles. could buy five or six new bikes “Typically, we don’t look to from you over their lifetime, promote nationally; our focus which could translates to for everything is local, but this around £40-£60,000 in is one exception to our rule, sales, without even taking into and it’s a fantastic asset. It account the bike servicing bolsters the other focused they’ll need, or the money advertising campaigns we put they’ll fork out on new kit over together in MCN Local, which the years. also does editorial pieces on us, “We work really hard on as well as in our provincial Echo retention, which we bolster newspaper.” with specific mailshots to our Clearly, Drayson and the existing customer base. No one team at Crescent Honda wants to see spam popping up Motorcycles have a good grasp every five minutes, but when on how to market to their we’ve got a genuinely fantastic strengths, which is an essential deal to offer, we’re excited to skill to master in today’s world. put it under the noses of our Another important factor to “Our aim is to get people customers. Through doing so acknowledge is the use of a sporadically, we’ve found a committed PR agency. In the thinking about the good amount of take-up from late Eighties and through the benefits of two-wheeled our mailshots, which I don’t Nineties, pretty much every transportation” think would be the case if we motorcycle brand, plus major were to pump them out once a product manufacturers and week or more.” big dealerships, employed Getting out there an independent PR agency. It Drayson told Trader that he Building bonds was a very competitive field. doesn’t attend events actively The internet is an important Once the recession kicked in, looking to achieve sales on part in most contemporary an external PR service began the day; his intention is to businesses, and Crescent to be viewed as something of embed Crescent Honda in Honda has very recently a luxury. Most companies cut people’s minds. “As nice as decided to invest heavily down back on what they considered it would be, you’re unlikely to this route, taking on board a to be unnecessary expense

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p032035_Marketing methods_dB.indd 33 21/07/2015 21:04 Feature: Marketing methods

by taking their press relations to wait for the motorcycle activity in-house. Smaller media to deliver their reports companies also took a hard on the new bike, potentially look at their marketing budgets, a week or so after it had first and in many cases ceasing been seen by the press. Things relations with an external PR have certainly changed, and agency was an easy, though not definitely for the better.” necessarily desirable, saving. Turner went on to explain Now there is a glimmer of that budgeting priorities have hope for the UK’s motorcycle remained fairly consistent over industry: savvy companies are time, albeit with an increase looking to employ low-cost, in the number of ways to industry-specialist PR agencies publicise, calling for a wider to help them gain exposure. spreading of the budget to Budgets are tight and have embrace every medium. “It’s to be worked hard and go tempting to try and cover a long way; the old days of every route to market, but extravagant lunches, expenses, it sometimes means you product samples for every compromise yourself a little. It Tom, Dick and Harry regardless can be better to focus on one or of their position within a two key methods, which often publication, are long gone. vary from bike to bike. “We are always very Instant information considered in determining Jeff Turner is Yamaha UK’s which means of market will suit marketing manager; he has a product best, and then we set been in the industry for several to down that path. Digital media decades. We asked Turner and sites such as YouTube have what, as a seasoned pro, have allowed us to reach people in Exhibitions remain hugely popular been the biggest changes to a way we’d never have been the marketing scene during able to before, which is truly the past 20 years. “When I fantastic. We’ve produced “Digital media allow us first started out, there were some great pre-launch videos far fewer channels to get your and promos, which, on models to reach people in ways messages across. The means like the R1 in particular, never before possible. It’s by which people absorb their achieved huge popularity. But truly fantastic” information nowadays would people still like to get out and have been incomprehensible see things, to touch things. 20 years ago. People’s “The internet is a great tool Traditional methods of promotion appetites for information and to research from, but bums on are increasingly being challenged access are insatiable, fuelled seats is still a hugely important mostly by the internet, which thing for us to factor in. That’s has taken the potential of why we commit to doing marketing to a whole new level. bike shows like Motorcycle “To put things in Live, because it allows us to perspective, I was at the get potential customers up original R1 launch in Milan, back close and personal with our in 1997. The event was hosted products. The MT family has in a warehouse, to a select had incredible success since audience of journalists and the its launch a few years back, motorcycle industry. Last year, and we’re reinforcing that by we unveiled the latest R1, once putting on a special roadshow again in Milan, in a warehouse, called the ‘2015 Dark Side MT but the major difference was Tour’. It’s a hugely popular having a live internet stream of event that we take out to people the unveiling being delivered all across the UK, at different to everyone around the world, locations on different dates. in the comfort of their homes You have to get out there.” or offices, on their mobiles or laptops. Still showing “The first time round, To further explore the motorcyclists would have had importance of exhibitions,

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p032035_Marketing methods_dB.indd 34 21/07/2015 21:04 Facebook and other popular avenues to hook both new and existing customers to come to our shows, keeping them regularly informed and sending out little reminders. People seem to like that approach a lot, so we keep expanding on it. “We’ve even developed our own apps for a few of our shows, so that people can be prompted when key events are Getting out and speaking to taking place. Originally, we only customers is vitally important facilitated that tool on Apple, but we’ve since invested down the Android route, too. It’s free and it adds to the visitor experience, so they’ll hopefully enjoy themselves more and keep coming back.” This is another great example of how impactful the internet is to the marketing world; at every level of interaction, such as app downloads or Facebook page views, activity can be monitored to help gauge the advertising/promotional Snap happy Journalists impact. Masses of data are available, helping to fine-tune we spoke to Mortons Media the method via a local station campaigns and determine Group’s exhibitions manager to huge success for our first target audiences. The Nick Mowbray. He gave an Winter Classic motorcycle internet is a key method of interesting insight into the show. Following on from this, communication for many, and, challenge of marketing events. we opted to find the right in terms of instant news, it is “A show is a unique challenge national station to cater the only way for companies to market for many reasons. for other events of ours, to get their message out We’ve been doing this a long eventually settling on Smooth instantly. time now, and we’ve tried many FM. For certain shows, such There does of course different methods over the as the International Dirt Bike remain a dependency years, with a real mixed bag of Show, we’ve also used TV on traditional marketing results. to help increase awareness. platforms, with the real “We host a huge variety There are so many different challenge in today’s world of events every year and ways of reaching out to people, being the requirement to there is no set formula with another great method maximise potential in the tried- to cover all of them; you being specifically timed local and-tested routes as well as have to have a unique and newspaper advertising ahead seeking and embracing many considered approach for of an event. If you advertise new methods. Understanding each. Traditionally, we used to too early, you risk people your product and knowing promote our shows in our own forgetting about the following exactly who you’re targeting magazines, before looking to month’s event, if you’re too are other key elements, advertise them in rival-owned late, they’ve probably already along with determining which products in order to expand got plans for that weekend. It’s approaches are likely to the awareness. When it comes a fine art that’s taken a lot of work best. But therein lies to shows, you have to see past time to perfect. the biggest question: which the rivalry and focus on the “Of course, social media marketing direction is the best end goal of reaching a potential is another big draw for us and for you, given the vast array audience of motorcyclists who because we have a dedicated of options? Answering that you’d otherwise struggle to marketing team; it’s also a very question is, we suppose, what reach. financially viable route for us the marketing experts are “Radio came next, testing to take. We’ve used Twitter, for…■

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p032035_Marketing methods_dB.indd 35 21/07/2015 21:04 Opinion: Sean Kerr Needs must where the ‘crossers ride As urban bike bans force Chinese riders on to the rough stuff, Sean Kerr assesses the extent of this shift and its impact on the country’s motorcycle industry

he negative effect on the sizes between 300 and 650cc, safest option. It is however only industry of the banning with advanced features (for a a matter of time before new T of motorcycles from Chinese manufacturer) such professional MX facilities spring China’s urban centres has been as the double-overhead-cam up around China. Indeed, a well documented. One result, engine, fuel injection and Euro top-level venue is being built in only recently revealed, is a boost 4 homologation. This is the Chongqing by the WangQiang in off-road riding. There is a starting point of a wider global motorcycle company. growing army of Chinese youths project that is quickly heading WangQiang has also invested who ride for fun, rather than toward the production of 125cc heavily in putting together a purely to get from A to B. engine bikes aimed to satisfy top-level MX team and will also We have recently seen a young Chinese audience and be importing famous-brand evidence to confirm off-road bikes from the increase in the "Banned from urban centres, Europe for sale in popularity of off- China. road riding, when young Chinese riders are Song Sheng, Shineray took over seeking out off-road sites" owner of WangQiang Italian off-road Motorcycles, bike specialist SWM. That deal other specific motocross and commented, “Our new project was a real statement of intent endurance competition bikes. will be to create an international regarding producing top-quality class motocross/Supercross dirt bikes, and is expected Getting dirty track in Chongqing. There is a to be the start of a series of The boost in interest for off- distinct lack of motocross and business deals and cooperation road riding was evident at the off-road facilities in China, with agreements between Chinese China Motorcycle Parts Fair’s most off-roaders electing to ride manufacturers and once-great (CMPF) April edition. In a press on any scrap of rough ground producers of dirt bikes. conference attended by the they can find in the city. In September 2014, the who’s who of China’s motorcycle “Our plan is to build a centre Chongqing off-road motorcycle media, it was noted that all of of learning within a complex manufacturer Shineray the new motorcycle factories that is dedicated to off-road acquired the Italian motorcycle springing up were concentrating sports including quad racing

chinamotorcyclenews.com factories, facilities, products, their efforts on dirt bikes. This and sidecar-cross. Enthusiasts and technologies of SWM has led many motorcycle parts will be able to sign up for a at a price of around €25m exhibitors to add specific dirt- series of lessons and the track and established a Shineray bike sections to their stands for will be available for corporate European motorcycle centre. In the October 2015 edition. race days. early November, the Shineray One of the problems facing “Ultimately our aim is to president Gong Daxing took off-road enthusiasts, most of host a round of international his marketing team to EICMA whom are city-dwellers, is the motocross here [to] get 2014 and announced to the lack of space to follow their the whole off-road racing world that Shineray was taking passion. Urban sprawl has taken phenomenon started in China. a big leap forward in dirt-bike away any chance of ‘natural’ Before we can do this, we have

On China China On production. He said his firm off-roading. to make sure that we have a set had acquired the rights to build One of the options taken calendar of domestic racing.” three Husqvarna models under by this new generation of dirt- In terms of motorcycle Sean Kerr is a the SWM and Shineray brands. bikers is to wait until evening export, the positive effect of China-based industry After many years of and use local building sites as having a serious motocross correspondent inactivity, the SWM Motorcycle motocross tracks (from where I culture is that Chinese for ChinaMotor was back on the market, live, I hear the engines at night manufacturers will have to start Magazine. introducing six street and from the building site across to up their game when it comes off-road bikes with engine the Yangtze river) – not the to producing these models. ■

36 July/August 2015

P036_Kerr_dB.indd 36 21/07/2015 13:49 Event review: Motorcycle Off-Road Experience (MORE) More: recruiting novice off-roaders The Motorcycle Off-Road Experience (More) has become a regular calendar fixture for Honda, Kawasaki, Suzuki, KTM, Yamaha and off-road sporting bodies AMCA, ACU and the BSMA to reach out to novice off-road riders. The idea was originally conceived by members of the Motorcycle Industry Association’s off-road group, to reverse the slide in sales of off-road bikes and invigorate participation in grass-roots off-road sport. It seems to be working, as sales of off-road bikes were up 14 per cent in 2014. Here’s a pictorial round-up of the 2015 event...

Bikes at the ready Yamaha group on the trail Safety briefing and introduction to off-road sport with KTM’s Shaun Sisterson

The team behind the Yamaha AMCA MX Experience KTM team

Suzuki instruction team led by Neil Prince

Kawasaki’s Mick Extance Honda’s three-time world Group shot for Friday afternoon session champion Dave Thorpe

July/August 2015 37

P037_MORE_dB.indd 37 21/07/2015 13:49 TRADEMART

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38 July/August 2015

p038039_Trademart.indd 38 21/07/2015 21:19 TRADEMART

EXHIBITIONS CALENDAR

JULY Beaulieu Motorcycle Ride-In, Hampshire. www.beaulieu.co.uk

SEPTEMBER 4th-5th. The 22nd Eurojumble, Netley Marsh, near Southampton. www.classicbikeshows.com

OCTOBER 17th – 18th. Classic Motorcycle Mechanics Show, Stafford AGIP OIL UK County Showground, Staffordshire. DISTRIBUTOR www.classicbikeshows.com Te l : 01992 464199 Fax: 01992 441 866 Email: [email protected] Website: www.motoworlduk.co.uk 29th – 1st November The International Dirt Bike Show, Stoneleigh Park, PROTECTING, PROMOTING Warwickshire. AND EXPANDING THE MOTORCYCLE INDUSTRY www.dirtbikeshow.co.uk Join us ‐ together we have a stronger voice. To find out more visit www.mcia.co.uk

NOVEMBER 19th – 22nd EICMA, Milan. www.eicma.it

28th - 6th December. Motorcycle Live, NEC, Birmingham. EXCLUSIVELY BY www.motorcyclelive.co.uk

July/August 2015 39

p038039_Trademart.indd 39 21/07/2015 21:19 Business Journal Keeping an eye on staff How to monitor employees without invading their privacy or making them feel unduly scrutinised? Mark Stevens explains the importance of well drafted policies and procedures

ommon sense and the use of electronic cigarettes make clear what conduct the law dictate that at work, an employer must would not be acceptable. C consuming alcohol make it clear in its non- Employers may also and smoking at work are smoking policy that use of consider whether it is banned, and new laws have these-cigarettes is expressly necessary to draft a policy to been introduced to cover drug prohibited. state that employees should driving. How can employers submit to drug screening. monitor employees to ensure Drink and drugs This is only likely to be illegal substances are not Under the Health and Safety relevant where staff drive or introduced to the workplace? at Work Act 1974, employers operate machinery or where Employers want to know, have a duty to ensure a safe working under the influence quite reasonably, what their place and safe systems of of drugs could cause injury employees are doing while at work for their staff. Protecting or could seriously damage work, but in doing so must employees from alcohol and the employer’s business. exercise care. If an employer drugs misuse is part of this, Even where a drug screening fails to comply with its and it is sensible to ensure that policy is in place, employers obligations, it may damage employers have clear rules are not entitled to require working relations and run about coming to work under staff to submit to drug testing the risk of resignation of the influence of alcohol or without their specific consent. employees and, potentially, drugs, or drinking alcohol or A monitoring policy may, constructive dismissal claims. taking drugs at work. however, be drafted to say Smoking in enclosed or Employers should that withholding consent will substantially enclosed public consider the approach that be treated as a misconduct places and workplaces in works best for them, giving offence. England has been banned thought to how to deal with An employer may wish since 1st July 2007. This employees who suffer from to conduct searches of its means that employers must alcohol or drug dependency. employees or property at ensure that premises used as While alcohol and/or drug a place of work by more than addiction are specifically one person, or where the public excluded from amounting to a “An employer wishing to may enter, are kept smoke- ‘disability’ under the Equality monitor an employee’s free. The smoking ban covers Act 2010, conditions arising emails must be able manufactured and hand-rolled from substance misuse may cigarettes, pipes, cigars and well meet the definition of to demonstrate the herbal cigarettes. disability. business need to do so” In the recent case of Insley Particular care is required v Accent Catering, a caterer in relation to employees who at a school was asked to are required to drive as part work, but should exercise care attend a disciplinary hearing of their duties. New changes before searching property having been seen using an in the law mean that greater – theirs or an employee’s. If e-cigarette in front of pupils. scrutiny is being placed on an employer unreasonably The caterer resigned before drug driving. It is now illegal seeks to impose searches, this the disciplinary hearing took for a person to drive with legal could irretrievably damage place so the tribunal was drugs in their body if those trust between employer and not required to decide if the drugs impair the person’s employee, risking an employee dismissal was fair. Electronic driving. As always, employers resigning and bringing a cigarettes are unlikely to fall should consider the risk of constructive dismissal claim. under the statutory smoking being found to be vicariously As ever, the best advice ban, as they involve the liable for their employee’s would be to develop a clear inhalation of vaporised mist, actions and make sure that policy setting out when, and rather than smoke. To prohibit their rules and procedures in what circumstances, an

40 July/August 2015

P040042_BusJournal_dB.indd 40 21/07/2015 21:05 employer can undertake the form of The Employment of their e-mail or internet searches. It is important that Practices Code, which information will be monitored an employer applies any policy employers should familiarise or reviewed. An employer consistently; failure to do so themselves before considering should ensure that they may give rise to an employee monitoring an employee’s have an effective employee arguing that they are suffering email and internet usage. monitoring policy in place and discrimination. Central to the guidance is that that staff are aware of it. employers undertake a risk In summary, well drafted Email and internet use assessment before engaging policies and procedures are In addition to questions in monitoring to confirm the key, and must be applied of privacy, monitoring justification for monitoring. consistently. Tribunal employee use of e-mail and Employers should be cases involving employee the internet involves the satisfied that the right balance monitoring invariably arise processing of personal data has been struck between the where an employee alleges and so the impact of the intrusion into an employee’s that a policy has been Data Protection Act 1998 private life and the business inconsistently or unfairly should be considered. The need for monitoring. In applied. Information Commissioner, addition, employers must who oversees compliance with ensure that their employees Mark Stevens is a solicitor data protection issues in the understand when and in what at Veale Wasbrough Vizards UK, has issued guidance in circumstances the content LLP. ■ Capping the cost of card transactions It has long irked retailers that card transactions carry a hidden charge that eats into profits. Now, the EU wants to limit and standardise these fees, as Adam Bernstein reports

urope has for some to consumer cards. The Goddard LLP, notes the time been concerned regulation on interchange impact of the present – E about the cost of debit fees for card-based payment soon to be abolished – fee and credit card transactions transactions follows a structure. “According to the charged to traders, and commission proposal put Competition and Markets therefore passed on to forward in July 2013, and Authority, Visa currently consumers, within the EU. it is hoped that it will give charges eight pence per debit In mid-March the European more freedom of choice card transaction and 0.77 per Parliament passed legislation to traders while making cent of the transaction value to cap the cost of these card transactions more for consumer credit cards. hidden transactions. With transparent. In comparison, MasterCard 95.7 million debit cards and The regulation is driven typically charges seven to 61.7 million credit cards in by the fact that Europe 11 pence per MasterCard circulation in the UK alone, thinks that the variety of and Maestro debit card what does this all mean and interchange fees between EU transaction, 0.8 per cent how will it affect consumers countries, indirectly charged of transaction values for and traders? to traders by card-issuing ‘standard’ consumer credit The European banks when a customer cards, and 1.05 to 1.5 per Commission wants to uses their card, is difficult cent for ‘premium’ consumer improve competition for all to justify and has “hindered credit cards.” card payments. It estimates integration and innovation of that the rules, when the EU payments market”. Background implemented, could lead to Amanda Hulme, a partner Interchange fees are a reduction of about €6bn a in the financial regulation multilaterally agreed year in hidden fees charged group at Addleshaw fees payable between the

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P040042_BusJournal_dB.indd 41 21/07/2015 21:05 Business Journal

consumer’s card-issuing Europe has taken both swipe-based payments. bank and the bank that Visa and MasterCard to Of course, there are other handles a trader’s account task over the issue. Visa in technologies in the market – the card acquirer. In the 2010 and 2014 agreed to that allow consumers to vast majority of cases, the reduce its maximum average pay via an app or with a trader’s bank pays these fees interchange fees for debit fingerprint. Use of cash is to the consumer’s bank for cards to 0.2 per cent and to dwindling. However, Europe each transaction. The most 0.3 per cent for credit cards. reckons that uncertainty common type of card scheme MasterCard, on the other on the rules regarding is the so-called ‘four-party’ hand, found itself before the interchange fees has been one scheme which features, as the European Court of Justice, of the factors holding up the name suggests, four parties which, in September 2014, use of the new systems. – a card issuer, consumer, said that such interchange The regulation needs trader (merchant) and a fees are a violation of EU to be agreed in the same card acquirer. Under this antitrust rules. These new form by both the European arrangement, a multilaterally rates need to be shown in Parliament and the European agreed interchange fee is context as an average and not Council and then formally usually in place between the compulsorily held down. adopted. Says Hulme: “It trader’s card acquirer and the will apply from 20 days after consumer’s card issuer. New regime publication in the Official For each transaction, the Once implemented, the Journal of the European trader pays a fee to its bank regulation will formally and Union, expected some point called a merchant service legally cap interchange fees at in 2015. The cap will then charge (MSC); the acquiring 0.2 per cent of the transaction apply six months after the bank pays the merchant the value for consumer debit regulation enters into force.” sales price after deduction of cards and at 0.3 per cent Some have suggested the MSC. Most of the MSC is for consumer credit cards – that when the interchange made up of the interchange fees drop under the new fee; other elements include “Once in place, the regulation that retailers a card scheme fee (network could see a windfall and fee) and a fee paid by the new rules will cap pocket the difference by not merchant for the services interchange fees at 0.2 passing on the savings – “a of the acquiring bank. The per cent for debit cards mere five pence on a typical interchange fee is then £48 transaction,” according passed on by the bank for the and 0.3 per cent for to the UK Cards Association. merchant to the bank for the consumer credit cards” Visa has said there was no consumer. In competition guarantee that retailers law cases, it has been found would pass on savings to that interchange fees act both of which would apply consumers. as a minimum price floor to domestic or cross-border Others, including Hulme, and determine to a large transactions. However, after have suggested that the extent the price charged by a five-year transition period, card fees need to be covered banks to merchants for card for smaller transactions only, one way or another and acceptance. member states can choose so consumers could see a to set a maximum fixed fee reduction in the benefits Hidden cost of €0.05 (four pence) per of card use, say, cashback When someone buys transaction instead of a 0.2 or rewards points. The something in a store using per cent fee for domestic new rules will affect all a credit or debit card, these transactions. There’s no payments involving Visa and costs are hidden from the definition of what a “smaller” Mastercard, which account consumer and, worse, neither transaction is; this will be up for most of the payment card retailer nor consumer can to the UK government and market. However, the price alter these rates or shop each individual member state cap will not apply for three around for the best deal. to decide. years to so-called three-party The only limiting factor on With an eye to the future, card schemes, such as Diners these rates is competition the regulation removes major and American Express, law. Clearly, costs need to be obstacles to technological which involve only one bank. absorbed somewhere, and innovation in payment Commercial cards used only so where traders pass these options. Latest iPhones for business expenses and costs on to consumers, the features a NFC payment chip consumer cards used in an result is inflated prices – or that when enabled in Europe ATM will also be exempt from traders making less margin. (it’s live in the US) allows the new price cap. ■

42 July/August 2015

P040042_BusJournal_dB.indd 42 21/07/2015 21:05 THE MOTORCYCLE TRADER DIRECTORY Looking for a motorcycle trade-specific supplier? FIND THEM HERE YOUR A-Z company listing of Manufacturers, Distributors and Suppliers

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April 2015 43

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123 AJP MOTOS Apico International /Vesty UK Bankstone Lancashire West Yorkshire 100% Biker T: 01282 473 190 T: 0844 888 7610 Cheshire T: 01244 881888 Aprilia / Piaggio Banner Batteries Kent Staffordshire A Cheshire T: 0208 2908800 T: 01889 571100 T: 07736 002 185 A.K. International (I&E) E: [email protected] Arctic Cat UK Baotian Scooters W.Midlands www.ajpmotos.co.uk Essex Kent T: 01384 480490 T: 01702 603364 T: 01227 720700 AJS MOTORCYCLES A16 Road n Race Supplies ARD Racing Barracuda Uk Lincolnshire Tyne-and-Wear Essex T: 01507 480 455 T: 0191 261 4579 T: 01245 360 560

Aaron Radiator Co Astro General Corporation Bauer Media London Cumbria Peterborough T: 0208 653 1144 Hampshire T: 01539 536655 T: 01733 468000 T: 01264 352712 Abba Motorcycle Equipment www.ajsmotorcycles.co.uk ATVS Only BB Plastics Essex Bucks T: 01438 350001 T: 01245 322 331 Alan UK T: 01280 848426 Wiltshire BDK Race Engineering Able Plastics T: 01793 882431 Audicator Norfolk Essex W.Sussex T: 01508 481713 T: 01206 272004 Alexander Leisure UK T: 01903 851905 Cheshire BEK Wholesale ACERBIS UK T: 01625 571111 Auto-Cycle Union (ACU) W.Sussex Bedfordshire Warwickshire T: 01903 212140 T: 01582 491076 All Bike Engineering T: 01788 566400 London Bell Racing / BG Racetech Active Tyres T: 020 8858 9052 Autocom Products Dorset Lancashire Cambridge T: 01202 388035 T: 01204 391166 Allens Performance R&D T: 01480 399 499 Nottinghamshire Ben - Automotive Industry Charity Activ8 Lubricants T: 01949 836733 Autoglym Berkshire Dumfrieshire Hertfordshire T: 01344 620191 T: 01387 811007 Almax Security Chains T: 01462 677766 Tyne & Wear Bennetts Acumen T: 0191 264 2773 Autoprotect MBI Cambridgeshire Hampshire Essex T: 0800 107 7990 T: 01264 359922 Alpha.Dot Security T: 0871 384 1167 Bedfordshire Beowulf Performance Products Adly Moto T: 020 7431 0738 Avon Tyres Yorkshire Staffordshire (Cooper Tire & Rubber) T: 01422 377603 T: 01543 466789 Alpinestars S.P.A Wiltshire Italy T: 01225 703101 Bering UK Adventure-Spec Ltd T: 0039 0423 5286 Northants West Yorkshire Avon Motorcycles T: 01280 700804 01422 882997 AMCA Events Bristol Staffordshire T: 0117 972 8769 Bertoni UK (formally Scooteria) ADX Media T: 01543 466282 Dorset Manchester AWS T: 07764 474952 T: 0845 0569754 Andover Norton International Lancashire Hampshire T: 0161 475 1800 BG Motorsport Airfow UK T: 01264 359 565 Northants Oxfordshire T: 01327 855200 T: 0845 4582611 AP Racing B Coventry Bickers PLC T: 024 7663 9595 B&C EXPRESS Suffolk T: 01522 791369 T: 08704 282272 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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BIKE ALERT PLC at www.worldofbiketyres.com and and Harleys, VERY cheap third Bowbury Enginering freephone to Customer Services on party fre and theft cover. Contact Derbyshire 0800 281 413. Two-wheel dedicated Robert Balls. T: 01332 298523 online warehouse 24/7 or call up 30 Optima Park, to 5.45pm for next day delivery Birchills Automotive Boyer Bransden Electronics Thames Road, nationwide on Bridgestone and all W.Midlands Kent Crayford, Kent, leading brands. Specialist technical T: 01922 628379 T: 01622 730939 DA1 4QX advisers to answer your questions, or T: 01322 526 236 chat online at Birmingham Road Safety Unit Brackenbury PR F: 01322 528 487 www.worldofbiketyres.com. W.Midlands Northants E: [email protected] We are sole UK Trade Distributor T: 0121 303 7606 T: 07838 166213 www.bikealert.com for MITAS/SAVA scooter, moped, motorcycle and ATV tyres and for Bitco BRADBURY BROS Bike It MITAS/RUBENA bicycle tyre products. Surrey Hampshire Bike Tyrestore is the favourite partner T: 01483 284181 T: 023 8065 8700 of Bridgestone and all the leading tyre manufacturers so we can bring you Bits-A-Bikes W.Yorkshire Bike Jobs much, much more! Sign up for our free Derbyshire T: 01484 641073 Northamptonshire weekly Newsletter and keep up-to-date T: 0115 9302203 F: 01484 460027 T: 01780 768 581 with the latest industry developments E: [email protected] and manufacturer promotions, BJP Insurance Brokers www.bradburybros.co.uk Bike Torque Racing 0800 281 413 – always, the ONLY Berkshire Somerset number you need for motorcycle tyres. T: 01189 792121 Brakefree T: 01373 464252 Nottinghamshire Bikers-line.com BKS (MTM) Ltd T: 0870 242 7570 Bike Trader Middlesex Exmouth Greater Manchester T: 0845 0523530 T: 01395 278861 Branson GB T: 08444 708 129 Somerset Bikesport News Black Horse Motorcycle Finance T: 01278 420101 Bike trac Derbyshire Wales T: 02921 386 338 Northants T: 07984 802793 Brenta T: 01327 855586 BLD West Sussex BIKESURE INSURANCE Hampshire T: 01273 595746 Biker Tidy T: 0845 803 3388 T: 01933 274 323 Bridgestone UK Bluefame Performance Warwickshire Bikers Warehouse Lancashire T: 01926 488540 Greater Manchester T: 01695 733100 T: 01204 862832 East Winch Hall Britbits East Winch BMG Scooters Dorset BIKE TYRESTORE Kings Lynn London T: 01202 483675 Norfolk T: 020 8878 8121 PE32 1NH British Automobile Racing Club Tyburn Trading Estate T: 0800 0892000 BMW Motorrad UK Hampshire Ashold Farm Road F: 08700 772938 Berkshire T: 01264 882200 Erdington E: [email protected] T: 01344 426565 Birmingham www.adrianfux.co.uk British Dealer News West Midlands, B24 9QG Calling All Motorcycle Dealers! You Bob Heath Visors Devon T: 0800 281 413 Freephone can EARN a INTRODUCER’S Fee W.Midlands 01237 422660 F: 0121 350 5792 and help smooth your sales service. T: 01922 614747 E: [email protected] Ever been at the point of closing a British Motorcyclists Federation www.worldofbiketyres.com bike sale when an insurance quote Bob Wright Motorcycles Leicestershire Enter the “World Of Bike Tyres” or the lack of one scuppers the Somerset T: 0116 2795111 with the UK’s favourite two-wheel whole deal?. Our aim at Adrian T: 01934 413847 tyre wholesaler providing dealers Flux’s Bikesure is to help people British Schoolboy M/C Association with unique free-of-charge support ride the bike that THEY want or Boblbee UK Gloucestershire services! Tyre technical training, even the bike that YOU want to sell W.Sussex T: 01453 766516 product and promotional material, them! We can cover new riders and T: 01798 344888 support staff and displays at dealer riders without any no claims bonus British Standards Institute open days, hospitality at major on High Performance Machines. Bonhams Hertfordshire motorcycling events, our own We also have specialist schemes London T: 01442 230442 customer Track Days, great website for: Custom Bikes, Trikes, Quads T: 08700 273 616/643 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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Brituro Silencers C Battlax BT-014 pairs from Bridgestone, Catalyst Computer Systems W.Midlands with further reductions on bulk orders! Leicestershire T: 0121 356 1110 C & C Supplies We offer a next working day delivery T: 0116 230 1500 Hampshire service across the whole of the UK Broomhill Composites T: 07802 831781 mainland, and no account is too big, CCM Motorcycles Essex or too small! Lancashire T: 01376 552 657 C Wylde and Son Our essential trade catalogue is packed T: 01204 544910 W.Yorkshire with special offers, technical data and BRP Recreational Products T: 0113 246 8888 details of every single product in our Celtrade Dorset range, along with the trade price so Leicester T: 00 800 25255050 C-Dax Systems you can add the mark up that works for T: 0116 2449846 Norfolk your business. Accept no imitations! BR Special Tuning T: 01953 609999 Our website includes a secure trade Central International Herefordshire area with access to the latest trade Warwickshire T: 01497 821 234 Cadwell Park news, a comprehensive searchable T: 01926 430562 Lincolnshire size guide and our Virtual Warehouse Bruntingthorpe Aerodrome & T: 01507 343 248 facility for our latest stock and pricing Central Wheel Components Proving Ground information. Dealers are also able to West Midlands Leicestershire CAMBRIAN TYRES register for our MiDaS system, which T: 01675 462264 T: 0116 2478030 provides 24 hour ordering facilities and other benefits. Cetem Polishing Supplies BSA Co With Cambrian Tyres, you are Lincolnshire Hampshire guaranteed the very best service in T: 01472 824520 T: 023 8036 6404 North Parade the industry, backed up by a team of Aberystwyth experts. Call us on 01970 624004 for CGH Imports BSM Rider Training SY23 2JR more information! Staffordshire Somerset T: 01970 624004 T: 01283 500450 T: 01454 202262 F: 01970 624382 Cambridge Auto Bulbs [email protected] Cambridgeshire Champion Equipment Buffera www.cambriantyres.co.uk T: 01954 231611 Norfolk Hertfordshire Cambrian Tyres is the UK’s leading T: 01953 888664 T: 01707 852244 motorcycle and scooter tyre CAP wholesaler, and with our latest state W.Yorkshire Chandler Direct Bulldog Security Products of the art distribution warehouse due T: 0870 122 2211 West Yorkshire Shropshire for completion in 2015, our service is T: 0845 000 3035 T: 01952 728171 going to get even better. Capital Bank Motorcycles At any one time we hold around Merseyside Channel Rider Training Bullet mc-online 100,000 tyres in stock, including T: 0845 300 0769 Kent London many high quality lines you won’t T: 01303 220800 T: 07956 954866 find anywhere else! If it’s not on our Carbon Can Company shelves, the manufacturer simply S.Yorkshire Charnwood Classics Ltd Bullet Polish doesn’t have them! T: 01302 339031 Leicestershire Worcs. Our sales and technical team are the T: 01509 508 905 T: 01886821330 most experienced in the industry, Carbontek Racing with more than 240 years of combined Surrey Cheffns Bull-it Jeans experience in the motorcycle and tyre T: 0208 6600444 Cambridgeshire Hampshire sector. We are the sole UK importer for T: 01223 213777 T: 01489 582707 Continental motorcycle and scooter Carole Nash tyres, and by far the UK’s largest Cheshire CI Sport Bumpy distributor of Bridgestone motorcycle T: 0161 9272424 Surrey W.Yorkshire and scooter tyres, but as the largest UK T: 01372 378000 T: 01924 470432 customer of all seven major brands, we Carrera Leathers offer impartial advice on fitments for Hertfordshire CIA BURLY BRAND all machines, as well as great prices, T: 01763 247365 Warwickshire T: 0161 337 4390 helping you to offer your customers T: 0844 88 88 323 the best service, support and brand Castle Combe BWP Spark Plugs choice. Wiltshire Cipher Graphics Pembrokeshire We are the original home of the pair T: 01249 782 417 Staffordshire T: 01646 687987 deal, and our trade customers get all T: 01782 5255002 our latest deals straight to their inbox Castrol UK Bykebitz as soon as they arrive! This year we Wiltshire Cirrus (UK) Hampshire T: 01252 870900 have some great offers, including £99 T: 01793 452465 Norfolk T: 01379 853129 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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Classic Motor Cycles Close Motor Finance The revoluntionary ContiMove365 Croft Promosport Hants S.Yorkshire all-season scooter tyre range, which N.Yorkshire T: 01794 518 433 T: 01302 646 619 is already gaining a reputation for all- T: 01325 721 815 weather performance in the scooter CLASSIC BIKE SHOWS CMC Distribution scene, is being expanded to cover a Crossbow Calendars Dorset wider range of machines. The ever Surrey T: 0870 4461644 popular ContiMotion range is also T: 020 8669 6400 Lincolnshire being expanded, providing even T: 01507 523 456 CMF Engineering more riders with access to this Crowtree Leathers www.classicbikeshows.com Herefordshire premium quality, entry level sport Lincolnshire Classic Bike Shows organises an ever- T: 01989 769191 touring tyre. The ideal choice for T: 01507 602099 growing portfolio of motorcycle events commuters! This year we have also including the two world-renowned CMS Wholesale continued to see a growth in the Cruiser Ecosse annual exhibitions at Staffordshire Devon bobber and Café Racer segment, Scotland County Showground. Celebrating T: 01392 202670 with tyres like the ContiGo! and T: 01334 652670 vintage and veteran through to TKC 80 proving very popular. modern and off-road, each show offers Colin Appleyard Sport & Pleasure For racers, we will also see the CUSTOM CRUISERS something for anybody with a passion West Yorkshire introduction of the brand new for two wheels. T: 01535 606311 ContiTrack racing slick, available in six sizes, and a wide range Clinton Enterprises Competition Logistics of compounds. This will further Leicestershire Derbyshire complement our range of classic T: 01455 292111 T: 01332 695258 and road legal race tyres. With impressive performances in the Unit 5B Monk Road Industrial Estate CLEMENTS MOTO LTD Compass Sales Lightweight TT, Manx GP and Alfreton Derbyshire Northants across the various UK clubs DE55 7RL T: 08446 860 486 including countless wins and T: 01773 835666 podium fnishes across the UK F: 01773835665 Unit 1a Woolton Farm CONTINENTAL TYRES and Europe in 2014, Continental in E: [email protected] Bekesbourne 2015 will be a serious force to be www.customcruisers.com Canterbury reckoned with. Custom Cruisers distributes top- Kent CT4 5EA Cambrian Tyres offer a wide range of quality European and America made T: 01227 720700 Cambrian Tyres point of sale material, accessories for cruiser and touring E: customer.services@ North Parade and provide unrivalled support for motorcycles, from HAC Products’ clementsmoto.co.uk Aberystwyth our customers. With a new UK excellent range of KLICBAGS quick www.clementsmoto.co.uk SY23 2JR website due to launch in 2015, we release saddlebags and sissybars, Clements Moto have carefully selected Brand Manager Graham Matcham are continuing to grow the brand radiator covers, floorboards and racks, brands in non-conflicting market (07772 911137) both online and offine, ensuring to Jardine race and cruiser exhausts, sectors, which allows us to serve dealers [email protected] maximum exposure to riders across to Simpson legendary crash helmets, with singular or multiple product lines. www.conti-bike.co.uk the UK. as well as our own range of UK-made At the market entry level we have the The Continental brand is continuing With premium quality products, handlebars, crashbars, sissybars, long established Chinese scooter brand, to go from strength to strength competitive prices and a brand backrests and saddlebag support and Baotian. In addition we offer lightweight in the UK, with brand awareness name that people trust, what are soft luggage. geared commuter bikes from Zontes, increasing signifcantly both on you waiting for? Get in touch with New products include adventure which have been acclaimed by the press the road and in the race paddock. Cambrian Tyres on 01970 624004 touring desert bars and pannier frames and dealers alike. Complimenting Continental strive to offer a range of for more information today. to attach to Givi or Kappa boxes. both, we have recently introduced our innovative technologies compleTy Japanese, Triumph, Victory and Harley own house brand, Motorini. Operating unique to the brand, which not Cosworth Racing Davidson models are all covered and in a different market sector, we are only meet but actually exceed both Northants CNC parts like risers, air filter mounts proud to represent Fantic Motor. The the demands and expectations of T: 01604 598300 and forward controls will be available iconic Italian manufacturer produces modern riders. in 2015. a high quality range of Super Moto and This year will see the introduction of County Battery Services Enduro machines. Quadro vehicles from the new dual purpose TKC 70 in all key Notts Custom Fasteners Switzerland introduce another twist in sizes, further strengthening our class T: 01623 757377 Powys T: 01686 629666 our niche mix, with a range of innovative leading range of adventure sport 3 and 4 wheeled scooters, which tyres. The new TKC 70 is the CRD International.co.uk Custom Made Ear Protection offer true diversity in any dealership. ideal tyre for the expanding UK Kent Dorset Dealers are supported by a responsive adventure motorcycle market, and T: 01233 666996 T: 01305 264021 head office team and regional sales offers exemplary on road handling, managers. We are always happy to hear and genuine off-road performance Creative Products Cylinder Head Shop from interested dealers. for those wanting to go off the Gloucestershire Co Wexford beaten track. T: 0770 392 4448 T: 00353 539134090 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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CZ CHAINS UK Demon Tweeks Swift brand of classic gauges. Draper Tools Neo Distribution Ltd Wales Our range also includes products from Hampshire T: 01778 349 333 T: 01978 664 474 Motogadget and the GPT range of GPS T: 023 8049 4333 F: 01778 348 080 Speedometers. www.neodistribution.co.uk Dennis Trollope Racing During 2011 we became an introducing Dread Somerset agent for the trade supplier Paaschburg Buckinghamshire D T: 01179 570821 & Wunderlich, supplying trade T: 01908 221666 customers with some of its many D3o Lab Denso (Michael Brandon) catalogue parts, from our offices in the Driving Standards Agency E.Sussex Borders UK, at the same price as from Germany. Nottinghamshire T: 01273 418600 T: 01450 373333 T: 0115 901 2500 Digitek Moto Technics Darley Moor MCRRC DEP Sport Leeds Ducati UK Derbyshire Kent T: 0113 246 7230 Buckinghamshire T: 01246 866537 T: 01622 765353 T: 0845 1222 996 Direct Battery Solutions Datatag Id Derbi UK Leicestershire Duck Smart Cleaning Products Surrey London T: 01858 433330 Benfeet, Essex T: 01932 895304 T: 0800 81829800 01268 750300 Direct Distribution Datatool Devitt West Yorkshire Duke Marketing Lancashire Essex T: 01274 599172 Isle of Man T: 01257 249928 T: 01708 385959 T: 01624 640000 Dirt Bike Rider Dave Cooper Trailers Devon Rim Company Lancashire Dunlop Tyres Kent Devon T: 01524 385901 West Midlands T: 01732 820082 T: 01769 574108 T: 0121 306 6000 DL Motorsports David Silver Spares Notts Dura Suffolk DIGITAL SPEEDOS T: 0844 4125795 Northants T: 01728 833020 T: 01280 706050 Davida UK DLK Imports Durnbury Ltd Merseyside T: 01685 810005 Essex T: 01787 475351 T: 0151 647 2419 DMS Technologies Dynojet UK DEALER BIKES LTD Vmaxbitz.com Ltd Hampshire Lancs Corner Farm T: 01794 525400 T: 01995 600500 Packwood Road Lapworth Dobbs Leathers Dyno Pro Unit T4(D), Adelphi Mill Solihull B94 6EJ Northants Hampshire Grimshaw Lane T: 01564 775522 T: 01604 753712 T: 08000 4321 68 Bollington M: 07967676703 Macclesfield E: [email protected] Donington Park E SK10 5RQ www.vmaxbitz.com Derbyshire T: 01625 886988 www.digital-speedos.co.uk T: 01332 810 048 E City Wheels M: 07976 224337 Jon Pullara commenced trading in 2003 London www.dealerbikes.com identifying a niche market for custom Double Red T: 0207 193 7970 parts for the Vmax motorcycle. We Linconshire Dealerwebs formed vmaxbitz.com Ltd in 2005, by T: 01522 693 278 E-Motive Electric - see Koelliker Derbyshire which time the business had focussed on Bedfordshire T: 0845 257 8277 supplying speedometers and gauges and Doug Dearden Yamaha T: 01582 488 192 became the authorised UK distributor Hampshire Deep Blue Systems for Koso. We hold all their MPH range and T: 023 80891110 E-Scoota Surrey accessories in stock, with access to all T: 0845 652 0757 T: 020 8541 4131 models via the European subsidiary. DP Brakes We have subsequently been appointed Warwickshire Earl’s Performance Products DB Covers the UK distributor for the Japanese T: 024 76 343741 Northants Staffordshire brand Daytona and, again we are T: 01803 869850 T: 01782 335649 mainstreaming its range of gauges and DPC Distribution motorcycle accessories. W.Yorkshire Easy Rider (Europe) Delkevic We are dealers for Smiths digitally T: 0870 1220214 Staffs Staffordshire T: 01782 338 736 re-mastered gauges and market our own T: 01785 250353 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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EBC Brakes ENI OIL UK IMPORTERS Evolution Composites Falcon Shock Absorbers Northants Hampshire Dorset T: 01604 583344 T: 01590 622355 T: 01929 554545

Ebike Insurance Evopos UK Fast Bikes Somerset Dorset Lincolnshire T: 0870 753 1124 T: 0845 644 9424 T: 01507 529 529 Moto World (UK) Eccles Racing T: 01992 464199 Exactrep Fastec-racing Norfolk Warwickshire Suffolk T: 01842 755525 Enzo Industries T: 024 76442054 T: 01683 660186 Essex T: 07960 678786 Eco Scooters Exitlight Faster By Design Warwickshire Equinox Leicestershire Co Durham T: 01455 292688 Lincolnshire T: 01724 798024 T: 0116 2700005 T: 01388 773 322

Eco-Machines ERMAX Experian Fastrack 4 Solutions West Midlands Nottinghamshire Northants T: 0121 520 2333 T: 0870 4140310 T: 01604 811965

Ecolve Lincolnshire Express Equipment FERIDAX (1957) Greater London T: 01427 612536/677990 Cumbria T: 01539 739733 T: 0208 815 9578 E: [email protected] www.pyramid-plastics.co.uk Express Insurance Eddy Electrick W.Midlands London T: 020 7401 3589 Escoota T: 0800 9801513 T: 0845 652 0757 W.Midlands EDZ Express Keys T: 01384 413841 Cumbria Eskay Kent F: 01384 638287 T: 01900 810260 West Sussex T: 01689 850008 E: [email protected] eGrandprix T: 07803 896090 www.feridax.com T: 0870 445 0111 Eskee Z Extreme Publishing Feridax has grown steadily year- Somerset London on-year to become the UK’s largest Ekselsior T: 08456 585 856 T: 0208 8404760 independent wholesaler and brand Hampshire marketer into the motorcycle clothing T: 0238 0636296 Euro-Classics F and hard parts market. Northamptonshire With a growing workforce of nearly Elcea UK T: 01604 591222 Fabs County Trailers 40 employees at its head office and Herts Essex across the UK as well as an increased T: 01582 767007 Europa Motorsports Uk T: 07984 336756 investment in marketing, Feridax County Antrim service more than 1,200 dealers across Elecscoot T: 0870 243 8817 FABULOUS BIKER BOYS the whole of the UK, Ireland and the Co.Durham Channel Islands. T: 01207 502 599 European ATV Safety Institute Feridax’s portfolio development is West Sussex always ongoing and in accordance with Public Relations Electrex World T: 01903 816286 Est. 1996 its long-term philosophy of the business Oxon - which is that world class brands T: 01491 682369 Europium World Witney Business & Innovation and high quality brands and products Greater Manchester Centre, Windrush Industrial Park should be readily available to all UK Electric Motion T: 0161 2573524/644 Witney Oxon OX29 7DX motorcyclists at all price points. Cheshire T: 01993 709486 The Feridax portfolio currently includes T: 07736 002 185 Eurotek Sport Motorcycles www.fab-biker.co.uk products, from global leading brands N.Yorkshire including Shoei, Sidi, Spidi, Abus, Lazer, Electric Motorcycles T: 01765 608209 Factory Agencies Caberg as well as own brand Spada Bucks South West Clothing to every day hard parts like T: 07808 118118 Evans Waterless Coolants T: 01749 342491 NGK, WD-40, Petronas lubricants, RK Swansea Chains and Yuasa Batteries - with a English Abrasives & Chemicals T: 01792 572299 Falcon Insurance total commitment to supporting the full Staffordshire W.Midlands rider experience across the UK, Channel T: 01785 251288 Event Express T: 0800 4402830 Islands and the Republic of Ireland. Worcestershire T: 01905 732737 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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FGM Claymore Freight Products (UK) Gazelle Stainless Steel Exhausts Glo-Marka Distributors Warwickshire Warwickshire Pembrokeshire Devon T: 01789 490177 T: 01926 641222 T: 01239 841715 T: 01271 865528 GBS Impex FI International Fuchs Lubricants (UK) PLC Cheshire Global Distributors E.Sussex Staffordshire T: 01270 768 455 Ireland T: 01424 215444 T: 08701 200400 T: 00 3531 862 3438 GE Commercial Firestorm Distribution Fuel Exhausts Surrey Global Fuel Treatments Yorkshire Cumbria T: 01932 792000 T: 0845 2600 145 T: 01262 469904 T: 01539 738 333 Fun Bike Imports Geoplan Global Racing Oil Five Wiltshire N.Yorkshire Lincs NORTHANTS T: 01225 790159 T: 01423 569538 T: 01507 824 703 T: 01536 485484 FunBikes Ltd Geoff Selvidge Globe Busters M/C FJH Products Leicester Berkshire Powys Kent T: 0844 873 0307 T: 01628 631 690 T: 08452 304015 T: 01304 210202 Furygan Gerbing Heated Clothing GMA Wholesale Flair Newcastle Hampshire East Sussex Cheshire Tyne And Wear T: 01425 489475 T: 01580 200 212 T: 01625 576138 T: 0191 2327474 Future Safety Get Bike Goka UK Flextion Technology Merseyside London Essex Worcester T: 01744 818838 T: 0208 3263366 T: 01245 226680 T: 01905 641910 FW Developements GETECH Go MX Distribution Footman James & Co Lancashire Co Down/ NI West Midlands T: 01995 600680 T: 02892 699 770 T: 0121 561 4196 G Leeds Gold & Goose FORCE MOTORCYCLES T: 0844 8009785 London G2F Media Email: [email protected] T: 0208 4442448 Lancashire www.getech.org.uk T: 0117 636660 GH Racing Ireland Golden Tyre Direct N.Ireland Bucks T: 01283 548910 Gaerne T: 0289 269 8554 T: 01494 482 664 E: [email protected] (On-Road) www.forcemotorcycles.com Northants Gimoto Goodwood The UK’s sole Rotax agent. T: 01536 485484 Northants W.Sussex T: 01536 485484 T: 01243 755033 Forcefield Body Armour Gaerne Northants (Off-Road) Girls Bike 2 GOLDING BARN RACEWAY T: 01933 410818 Harrogate Somerset www.goldingbarnraceway.co.uk T: 01423 772885 T: 01278 420101 Forza Italia Gould Autoplates & Signs Northamptonshire Garelli UK Givi UK Somerset T: 01327 858916 T: 01159 300020 Northants T: 01275 853853 T: 01327 706220 Fox Europe Garmin (Europe) GP Promowear T: 0191 4876100 Hampshire Glass’s Information Services E.Sussex T: 023 8052 4000 Surrey T: 01424 716161 Freefow Power Sport T: 01932 823823 Glasgow Gas Gas Enduro GR Ducati T: 0141 6300021 Kent Glf Accessories London T: 01227 720700 Bedfordshire T: 020 8947 7555 Freewheel UK T: 01525 717009 Norfolk Gas Gas Motos T: 01692 500300 Derbyshire Gliptone Leathercare T: 01298 766813 W.Yorkshire T: 01706 819365 Highlight your company entry from as little as £20. Call our sales team on 01273616040

50 July/August 2015

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GOODRIDGE UK Guildford Tyre Company Hel Performance Hobbsport Racing Surrey Devon W.Yorkshire T: 01483 531831 T: 01392 811601 T: 01535 653050 H HELD UK Holeshot PR Exeter Airport Business Park N.Yorkshire Kent Devon H-C Travel T: 01423 790 121 T: 01732 761006 EX5 2UP Hampshire T: 01392 369090 T: 01256 770775 Helite Honda Logistics Centre F: 01392 441780 Leeds Wiltshire E: [email protected] Hagon Products T: 01132 843497 T: 01793 833397 www.goodridge.net Essex Goodridge is the world’s leading T: 0208 5026222 Helphire Bike Assist Honda UK manufacturer of performance Somerset Berkshire fuid transfer systems. It operates Halton Engineering T: 0500 224455 T: 01753 590500 in the automotive, motorcycle, N.Lincolnshire motorsport, military and specialist T: 01724 732283 Henry Squire & Sons Honley industrial sectors. This dynamic W.Midlands Huddersfeld private company manufactures in Hardcore Racing Products T: 01902 308050 T: 01484 421232 9 facilities globally and supplies Cambridgeshire customers around the world T: 01487 813755 Herald Motor Company Hood Jeans with innovation, reliability and T: 0845 555 1234 Norfolk outstanding service. Harglo Performance T: 01953 861166 Gloucestershire Hi Level Grampian Motors T: 01386 701162 S.Yorkshire HPS / Harwood Perf. Source Merseyside T: 01302 890400 Derbyshire T: 0151 931 5009 Harley-Davidson UK T: 01773 831 122 Oxfordshire Hid City Bikes Grand Prix Racewear T: 0870 8501903 London HQB Sport & Leisure Northamptonshire T: 020 86908826 Hampshire T: 01327 855585 Harpers Raceshop T: 01264 889012 Essex T: 01702 482016 Hideout Leathers Graphix Essex Hunterclass Staffordshire Harrison Billet T: 01799 584828 London T: 020 8923 6753 T: 01782 570010 Kent T: 01795 477752 Highfve HVUK Greenmonkeywholesale.com Harris Performance Products Leicestershire Surrey Staffordshire Hertfordshire T: 01332 724747 T: 01293 771 691 T: 0845 561 0080 T: 01992 532501 Highway Hawk UK Hawkshaw Motorcycles Dorset Hyperbolt Greeves Motorcycle Liverpool T: 01202 571812 London Essex T: 0151 9490991 T: 020 8579 5166 T: 01245 227667 HIFLOFILTRO Haynes Publishing Hyperdyno UK Griffn Shopfttings Somerset Worcestershire S.Yorkshire T: 01963 440635 T: 01299 828037 T: 0114 270 1370 HD Tools 30 Optima Park, Thames Road, I Grinfactor W.Sussex Crayford, Kent, DA1 4QX Devon T: 01798 813837 T: 01322 526 236 Icat Europe T: 01288 275002 F: 01322 528 487 Warwickshire Hebo UK Racing E: [email protected] T: 07734 529441 Group Lloyd London www.hifofltro.com Cumbria T: 020 8314 0888 Icomm T: 01768 483784 HM Quickshifter Northants Hein Gericke (UK) Kent T: 01604 584655 Gruffs Studio N.Yorkshire T: 01795 429168 Clwyd T: 01978 755802 T: 01423 873070 IGM UK HM Racing Cornwall GT-85 Hejira Racing Developments Kent T: 01209 217777 Hampshire Buckinghamshire T: 01689 856595 T: 01730 825151 T: 01280 822143 Highlight your company entry from as little as £20. Call our sales team on 01273616040

July/August 2015 51

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ILS (Italian Locking Systems) it welcomes the great and good of the Joe Hughes International Jumbo GB Organisation East Lothian industry for four action-packed days of Derbyshire Staffordshire T: 0131 665 2256/9099 displays, demos and star guests. Stand T: 01332 769578 T: 0121 605 4530 space is now on general sale and, with IMP UK prime sites selling quickly, exhibitors Jofama K S.Yorkshire are encouraged to book early to avoid Leicestershire T: 01226 202 299 disappointment. T: 07811 389416 K&N Filters (Europe) Call Andy Catton on 01507 529 594 to Cheshire In Car- On Bike discuss your stand space requirements. John Lampkin Imports T: 01925 636950 N.Yorkshire W.Yorkshire T: 01759 302350 IXS Motorcycle Fashion T: 01535 655970 K-Lock Switzerland T: 00 41 41 926 6111 Kent Independent Tools Ko-Ken John Milverton T: 01797 367 527 W.Yorkshire Izax Motorcycle Engineers W.Midlands T: 01422 833440 Derbyshire T: 01773 875986 T: 0121 772 4517 K-Tech Suspension Derbyshire Indespension J John Mockett T: 01283 559 008 Lancashire E: [email protected] T: 01204 478500 J H Haynes & Co Kais Suspension Services Somerset T: 01963 440635 Johnson Controls Batteries Greater Manchester Indian Motorcycles See VARTA T: 01942 896366 Mid Lothian J&S Accessories T: 0131 557 5807 Cheshire T: 01606 810800 Jon Fraser Exotica KAPPA Suffolk Neo Distribution Ltd Institute Of Avanced Motorist Jack and Associates T: 01379 870312 T: 01778 349 333 London Middlesex T: 07887 642001 F: 01778 348 080 T: 020 8996 9600 Jorade Commercial www.neodistribution.co.uk Jack Lilley Berkshire Inta Motorcycle Services Middlesex T: 01784 420421 T: 0118 988 2852 Kawasaki 4U Kent Staffordshire T: 01622 688727 JAYCEE DISTRIBUTORS JPD Developments T: 01785 257611 Derbyshire Inta-Moto T: 0870 2401165 Kawasaki Motors (UK) Wiltshire Buckinghamshire T: 01249 705926 JPI Motorsport Services T: 01628 856600 Suffolk Lincolnshire Intermot T: 01473 281838 T: 01522 540808 Kazimo Germany F: 0800 269637 Lancashire T: +44 (20) 75666345 Email: [email protected] JT Engine Developments T: 01282 699 001 Web: www.jayceeip.com Derbyshire INTERNATIONAL DIRT T: 01530 272045 Kazuma Quad Bikes BIKE SHOW Jenks Bolts Warwickshire Essex Jtec Sports T: 02476 455 893 T: 01245 361687 Ireland T: 00353 879 107521 Keihan Systems JHS Racing Worcestershire Somerset JTS Biker Clothing T: 01527 518525 T: 0117 986 8844 Leicestershire Mortons Media Group Ltd T: 01530 812121 Keith Martin Action Photography T: 01507 529430 Jim Sandiford N.E.Lincolnshire E: [email protected] Lancashire JT SPROCKETS T: 01469 573063 www.dirtbikeshow.co.uk T: 01706 230396 Europe’s largest dedicated off-road Kiddimoto event , running from Thursday 29th Jinlun Somerset T: 01749 871175 October until Sunday 1st November, Staffordshire returns to Warwickshire’s Stoneleigh T: 08712 885 669 30 Optima Park, Kirkby Tyres Park once again this year, and with good Thames Road, Crayford, Kent, Liverpool reason… The venue, located in the heart Jmc Engineering DA1 4QX T: 08702 428 800 of the UK, boasts modern facilities, ease Merseyside T: 01322 526 236 of access and plentiful free parking for T: 0151 546 0604 F: 01322 528 487 Kitech Performance visitors and exhibitors. The event itself E: [email protected] Powys is known for its friendly atmosphere as www.jtsprockets.com T: 01938 871 590 Highlight your company entry from as little as £20. Call our sales team on 01273616040

52 July/August 2015

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KJM Trade LAMEDUCK ENTERPRISES LEXHAM INSURANCE Lucy Dell Earplugs Greater Manchester Worcestershire T: 01257 451656 T: 01584 781762

Kleaning Equipment Western 27 Duxford Close Lust Racing Shropshire Redditch, Worcs London T: 07960 990134 T: 01952 502600 B97 5BY T: 01527 542269 Norfolk Lydden Hill Kliktronic F: 01527 540299 T: 0845 6076756 Kent T: 01304 830557 Suffolk T: 01359 242100 E: [email protected] www.lexhaminsurance.co.uk www.LameduckUK.com Lexham is a specialist 2 wheel M Knockhill insurance broker set up in 2000. Since Fife LAMEDUCK then we have been working closely with M-Sport Developments T: 01383 723 337 ENTERPRISES manufacturers, dealers and customers Staffordshire SEE BOX ADVERT and pride ourselves on our high levels T: 01827 875888 Knox 27 Duxford Close of service and going the extra mile to Cumbria T: 01900 825825 Redditch, Worcs help. We offer a wide range of both M.A.D Services B97 5BY Tel: 01527 542269 flexible and bespoke insurance policies E.Sussex T: 07710 732888 Koelnmesse Gmbh Intermot Fax: 01527 540299 with competitive premiums and Germany E: [email protected] excellent rates of commission through M/C Electrics W: www.lameduckuk.com T: 0049 221 821 2499 our affiliate scheme for introducers. In Norfolk addition we offer a personalised policy T: 01603 400297 Koyo (UK) Langcourt for Dealerships, Training Schools or Buckinghamshire Somerset Self Drive Hire companies with over Madison T: 01908 289 300 T: 01934 612226 500 Dealerships choosing Lexham as a Middlesex T: 0208 385 3385 partner. For further details, to sign up Kriega Laser today or to arrange for a representative Mag (UK) - M/C Action Group Cheshire T: 01829 770767 Warwickshire to visit you call 0845 607 6756. Warwickshire T : 01926 818196 T: 0870 444 8448 KSR Moto Langston Motorsports LL t/a Kendall Motor Oil Derbyshire Surrey London MAG EUROPE T: 01332 274254 T: 01932 850631 T: 020 8961 7292 Llexter Devon KTM Sport Motorcycles Larsson UK Ltd T: 0845 4592369 Northants T: 01280 709500 Northants T: 01536 265 633 Lock Mate Key Kudos Software London Unit 2 Oakden Drive Devon Lawrence Performance Services T: 0207 351 7908 Denton T: 01548 843586 (LPS) Manchester M34 2QN KÜRYAKYN Wiltshire Lookwell Bike Fashion BV T: 0161 337 4390 T: 0161 337 4390 T: 01985 850132 Netherlands E: sales@mageurope T: 0031 40 251 0506 www.mageurope.eu KW Automotive Lazertrack Kent Bedford T: 01767 641489 Loop Fobs Maguire’s Garage T: 0870 9907536 Derbyshire Northen Ireland LB Restoration Services T: 01283 224404 T: 02890 613141 Kymco Cornwall Shropshire T: 01208 269746 LPG Scooters Maitland Racing T: 01743 761107 Lazer Helmets London T: 0208 299 5078 London (Off Road) T: 020 7485 0473 L West Midlands LS2 Helmets T: 01384 413841 T: 01670 856342 L&L Imports Cumbria LEDwear LSL T: 01697 349295 Burton-on-Trent Essex 01245 361687 T: 01283 480 609 www.motoevolution.co.uk [email protected]

Lucas Oil Products (uk) Anglesey T: 01248 723 666

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July/August 2015 53

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MALCOLM RATHMELL Masco Meguiar’s UK Mike Pearce and Sons SPORT LTD Shropshire Northants Devon T: 01743 761107 T: 0870 2416696 T: 01404 890234

Masterquote Mer Products Missing Link Hampshire Hertfordshire Northamptonshire Thornton Grove House T: 0870 242 0056 T: 01992 512 698 T: 01327 857061 Bishop Thornton Harrogate, HG3 3JW MAW Solutions Merlin Books Mito UK T: 01423 772885 West Sussex W.Sussex Dorset F: 01423 772205 T: 01273 493343 T: 01403 257626 T: 01202 667323 E: [email protected] www.mrsltd.co.uk Maxco Merton College MK Powered Lancashire Surrey Northants Mallory Park Motorsport T: 07970 491985 T: 0208 4086500 T: 01536 484009 Leicestershire T: 01455 842931 Maxton Engineering Metal Mule Mobil Oil Company Cheshire W.Sussex Surrey Manbat T: 01928 740531 T: 01273 842094 T: 01372 222000 Shropshire T: 01743 218500 Maxxis UK PLC Metasystems UK MODE PERFORMANCE LTD Suffolk Worcestershire Manheim Auctions T: 01394 604040 T: 01905 791700 Nottinghamshire T: 0844 856 4610 MB Developments Metisse Motorcycles S.Yorkshire Oxfordshire 23 Silverstone Technology Park Manx Leathers T: 01709 869756 T: 01367 870630 Silverstone Circuit Isle of Man Silverstone T: 01624 862632 MBM Metmachex Engineering Northamptonshire NN12 8TN Northamptonshire Derbyshire T: 01327 855999 Manx Mcc T: 01604 713656 T: 01773 836241 www.modeperformance.co.uk Isle of Man T: 01624 644649 MBT Customs MHH Engineering Co Moggstar Devon T: 01392 666107 Surrey Berkshire Mapfre Abraxas T: 01483 892772 T: 07932 121468 Avon MCA (Aston) T: 01454 616300 W.Midlands MHSS 1st Moore International T: 0121 554 6644 Cambridgeshire Dorset Maple Signs T: 01733 345118 T: 01202 743222 Shropshire McAMS T: 08707 441130 Lancashire Michael Brandon Moore Large & Co Ltd T: 0845 054 1000 Borders Derbyshire Mark 2 Solutions T: 01450 373333 T: 01332 274254 Peterborough MCI Tours T: 01223 911 409 Cheshire Michael Tyres Moore Speed Racing T: 0161 941 7149 Norfolk Dorset Mark-It UK Distributors T: 01508 499718 T: 01202 746141 Worcestershire MD Racing Products T: 01386 792867 Somerset T: 01935 429646 Michelin Tyre Plc Morgan Carbtune Staffordshire N.Ireland Marlin Environmental Services MDL T: 01782 402000 T: 028 9023 9007 West Sussex Derbyshire T: 01243 513657 T: 01773 864420 Microlon Morris Lubricants Wiltshire T: 0844 7042000 Shropshire Martin Conquest MDS Battery T: 01743 232200 Greater Manchester Enfeld T: 0800 310 2100 Micron Exhausts T: 0161 3510324 Derbyshire MORTONS MEDIA Mecatecno UK T: 01773 876333 GROUP - EVENTS Martin Heath Photography Jim Sandiford Motorcycles Midwest Marketing Ltd West Sussex Lancashire Worcestershire T: 07977 596 164 T: 01706 230396 T: 01527 574422 Lincolnshire www.jimsandiford.co.uk T: 01507 529 342 Highlight your company entry from as little as £20. Call our sales team on 01273616040

54 July/August 2015

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www.mortonsmediagroup.com Motocom Moto Magazine MOTORCYCLE INDUSTRY Classic Bike Shows, a division of Buckinghamshire London ASSOCIATION Mortons, organises an ever-growing T: 01525 270 100 T: 0207 3329700 portfolio of motorcycle events including the world’s two largest Moto Corsa Motomecca Spares classic bike shows, held annually at Dorset Dorset Staffordshire County Showground. T: 01202 822511 T: 01202 823453 These exhibitions celebrate vintage 1 Rye Hill Offce Park and veteran through to modern and Motodirect Motoport UK Birmingham Road off-road with each offering something Derbyshire N.Yorkshire Allesley, Coventry for anybody with a passion for two T: 01773 864420 T: 01423 797911 W.Midlands, CV5 9AB wheels. T: 02476 408000 Moto Evolution Motorecruit Ltd www.mcia.co.uk MORTONS MEDIA GROUP - Essex Web: www.motorecruit.co.uk PUBLISHING T: 01245 360 560 Motorcycle Industry Trainers Motorini Association MotoF Kent Warwickshire Hampshire Tel 01227 720700 T: 02476 408 032 T: 02380 511999 Lincolnshire Moto Services (Southern) Motorcycle Live T: 01507 529 342 Moto GB.co.uk Essex West Midlands www.mortonsmediagroup.com Lancashire T: 07803 086298 T: 02476 408020 Mortons produces a range of T: 0844 412 8450 hobbyist-led, multiplatform magazines Moto Sifam UK MOTORCYCLE TRADER and newspapers covering classic Moto.GB Distribution Shropshire and modern motorcycling, scooters, Lancashire T: 01952 580500 railways and heritage railways, heritage T: 0845 0941934 transport, lifestyle and farming. The Moto X Rivara group’s motorcycle and scooter titles Motogear Ltd Kent 30 - 34 High Street consist of; Old Bike Mart, Classic Bike Northants T: 01634 849764 Hailsham Guide, The Classic MotorCycle, Classic T: 01536 485484 East Sussex BN27 1DW Motorcycle Mechanics, RealClassic, Moto-Bins T: 01273 616040 Classic Racer, Classic Dirt Bike, MOTOGRAFIX Lincolnshire E: [email protected] Motorcycle Sport & Leisure, Motor T: 01775 680881/680580 www.motorcycletrader.net Cycle Monthly, Fast Bikes, Twist & Go, The oldest motorcycle trade publication Scootering and Classic Scooterist. Moto-Cal in the world with a history at the British The company’s publishing arm also Mid Lothian T: 0131 2585000 Library dating back to 1895. produces the annual Island Racer TT S.Yorkshire The quality option trade and industry guide, along with a series of one-off T: 0870 224 2880 Moto-Master magazine, published monthly in a user- special editions released throughout the E: [email protected] The Netherlands friendly, B5 format. year covering a range of topics. Mortons Web: www.motografx.com T: +31 (0)497 68 40 36 Ultra-competitive advertising rates and also operates the new MoreBikes the best editorial mix of manufacturer, platform – a sister-brand to Motor Cycle MotoGuzzi MotoNovo wholesaler and dealer profiles, plus Monthly – which includes the MoreBikes Kent Wales T: 02920 393600 news, new products, business journal, website, MoreBikes Weekly app and T: 0208 2908800 statistical information, events and show MoreBikes podcast. Motoprotect calendars, MCIA updates and a wry Motohart (UK) Tyne & Wear outlook from regular columnists. Moss Europe Tyne & Wear T: 01207 271600 Our Trader Daily News e-newsletter Middlesex T: 020 88672000 T: 0845 527 7249 contains relevant industry and business Motorbike Search Engine information and reaches over 7000 Motarrad Handler Motohaus T: 07941 851 9902 trade recipients every day.Also on-line Austria T: 0043 2772568230 Hampshire at www.motorcycletrader.net. T: 01256 704909 Motorcycle Accessories Direct Motex Systems Buckinghamshire Motorcycle Direct Somerset Moto Impex T: 01494 784898 Gloucestershire T: 0870 755 8250 T: 01934 424111 West Midlands T: 0121 236 4968 Motorex Motorcycle Equipment Motad Switzerland Essex T: 01621 857544 W.Midlands Moto Legends T: +41 (0) 629 19 75 75 T: 01922 714700 T: 01636 605105 Motorcycle Folly Buckinghamshire T: 08700 750950 Highlight your company entry from as little as £20. Call our sales team on 01273616040

July/August 2015 55

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56 July/August 2015

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On Two Wheels Oulton Park Paul N. Blezard, Surrey include Akrapovic, Remus and Glamorgan Cheshire T: 020 8255 4237 Yoshimura exhausts. ASV unbreakable T: 08712 009 030 T: 01829 760 301 levers, Gilles Rearsets and Controls, PDQ MOTORCYCLE Galfer Brakes, Hyperpro Suspension, One Industries Overland Custom DEVELOPMENTS Zero Gravity and National Cycle Screens, T: 01404 549 696 Derbyshire K&N Filters, Shido Batteries, DC Chain T: 01773 608489 & Afam Sprockets, and recently added Onestyle (t/a OSX) Ilmberger carbon fibre parts. Huge London Overmarsh Engineering stocks are held for next day UK delivery. T: 0207 702 2288 Derbyshire Berkshire Our experienced sales staff have over T: 01332 775139 T: 01753 730043 90 years combined experience with Onfre UK F: 01753 440415 our brands so you can be assured of a Staffordshire Owl Sound & Voice www.pdq1.com comprehensive back up service. T: 44 (0)1283 537 722 Staffordshire T: 01827 60577 Pegasus Products (Leeds) Performance PR Online Off Road.com W.Yorkshire Greater London Devon OXFORD PRODUCTS T: 0113 261 1586 T: 0208 5413434 T: 01752 342407 Pegasus Speed Needs Peter Philpott Spares Ontime Media Hampshire Kent Northants T: 01489 892679 T: 01303 264770 T: 01327 856161 Oxfordshire T: 01993 862 300 Pembrey Petrolscooter Origin Financial Services E: [email protected] Carmarthenshire W.Midlands Greater Manchester www.oxprod.com T: 01554 891042 T: 02476 455893 T: 0845 602 3676 P Pendragon PLC Petseal UK Ltd ORO 2U Derbyshire Leics P&P Seating T: 01332 292777 T: 0844 844 1348 W.Midlands T: 0121 784 4001 Performance Direct PFK Ling Essex Norfolk Powys P.A. Factors T: 0800 8119349 T: 01379 851080 T: 01597 822 666 Suffolk Email: [email protected] T: 01502 710930 Performance Friction (Europe) PGD Engineering www.oro2u.com Oxfordshire Somerset ORO2U stock over 100,000 hard and P3 Performance Engineering T: 01295 21020 T: 01373 464 252 soft parts for Off Road, ATV and Street Leicestershire bikes. We guarantee that any order T: 01455 251728 Performance House Phil Ayliff Products placed before 15:00 will be dispatched Surrey Warwickshire the same day. Delivery is free for UK PA Promotions T: 01737 780880 T: 02476 343741 orders over £150.00 (excluding ATV Norfolk Tyres). T: 01603 487061 PERFORMANCE MACHINE Phil Griffn Agencies Our website features exclusive T: 0161 337 4390 W.Midlands dealer login, for live stock quantities Paf Systems T: 01384 873275 and trade prices. You can order Northamptonshire Performance Parts Direct by Internet, phone or F, with seven T: 01933 403555 S.Yorkshire Piaa UK dedicated sales staff to process your T: 0114 2581151 Somerset order. Pama T: 01934 818430 We commission our own Tag-Z steel Cheshire PERFORMANCE PARTS LTD products made in the UK for all your T: 0161 494 4210 Piaggio workshop needs. Kent ORO2U remain at the forefront of new Panchos Offshore Accessories T: 0208 2908800 motorcycle products. Guernsey T: 01481 240576 Northants T: 01327 706139 Pidcock Motorcycles Oset Bikes UK Paolo Tarozzi E: [email protected] Nottingham East Sussex West Sussex www.performanceparts-ltd.com T: 0115 946 2233 T: 08432 892890 T: 01273 595746 Performance Parts are wholesale distributors specialising in a wide range Pincus Displays Osram Parts Xpress of high quality, high performance hard E.Sussex Berkshire T: 0845 466 1800 parts from some of the biggest brands T: 01273 570770 T: 01744 812221 in the industry. Brands represented Highlight your company entry from as little as £20. Call our sales team on 01273616040

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64 July/August 2015

listings july.indd 64 22/07/2015 18:08 Opinion: Mark Williams Putting ‘value’ to the test Chinese 125s may be cheap, but are they also cheerful? Mark Williams spends some time aboard a £1.5k example to find out first-hand

’ve pontificated on the pros up to the 9,000rpm redline. open just to stay with the 60- and cons of cheap Chinese Five-hundred revs higher, 65mph traffic. First, the speedo Ibikes several times over according to the importer, is started vacillating 10-20mph the past few years, but until where the 8.4kW max power is wide of the mark, and then the recently I’d never ridden one for achieved. True, the torque isn’t tacho followed suit to the tune more than a day. All changed hang-on-tight gob-smacking, of some 1,000-1,200rpm. If I a couple of months ago when but it is only an old-school, air- actually owned an Adrenaline I took over the tenure of a cooled 125. It’s also CBT-legal for the (literally) long haul, I’d Lexmoto 125 Adrenaline on and meets the current Euro-3 probably do something about long-term loan to one of the emissions standards. In these this by replacing these items other organs I scribble for. respects, the Adrenaline is with sturdier, aftermarket kit, Now, for once, I because with its know what I’m "This £1.5k bike, on the face hefty USD forks, talking about steel monoshock when assessing the of it, ticks most of the boxes swingarm and appeal of an entry- demanded by young bikers; it's conventional level budget bike. snazzy, and on-trend" cradle frame, the Overall, I must say bike itself felt that I like what I well planted and know. a match for the eighth-litre handled in an entirely biddable The £1,499 bike – rather entry-levellers offered by fashion. confusingly also marketed by Honda and Yamaha that cost at Much the same could be its parent company Llexeter least a grand more. said of some of the other 125s Ltd as the almost identical I looked seriously at before but £100-cheaper Pulse Rough edges taking on the Adrenaline, for Adrenaline – is a funky-looking OK, the bike isn’t quite in the example, models wearing the supermotard-style machine. same ballpark build quality- Zontes, WK and modern AJS On the face of it, it ticks most wise… yet. The polypropylene brand badges. I also spoke to

markswill.wordpress.com of the boxes any aspiring young plastics are chunky, flexible, a couple of (non-franchised) biker would demand: snazzy, well fitted and finished, but dealers who pooh-poohed the angular on-trend styling; wide after I’d ridden in the rain a very idea of selling Chinese bars and an aggressive riding few times, some of the decals brands, typically bemoaning position; a willing engine were starting to peel away. The that these machines have with electric boot; and it’s big chain and sprockets were also rubbish residuals and onerous and comfortable enough for a showing signs of undue wear warranty requirements. gangly six-footer. There are also after less than 400 miles – a some quality touches that belie common criticism of down-to- Quality on the up its low price and emerging- a-price Chinese manufacturing Doubts aside, the point is, to market roots, such as the – and had to be replaced get youngsters into the market

End User User End stainless exhaust system, tough with heavier-duty items from and on to the licensing ladder – Akront-style alloy wheels, LED Llexeter’s own aftermarket however ludicrous that ladder indicators, a really nicely-made operation. The strangely- – these cheap Chinese models Mark Williams seat and a lithium-ion battery. patterned Longstone tyres are a godsend. If properly has been writing Moreover, and just as were not very grippy, especially maintained, and with a little about bikes important, it’s good to ride. in the wet, so these too were judicious climate-proofing, they for over 45 years. He was Just a few seconds of choke replaced with Contis. will become durable and their the founding are all that’s needed to fire up The instruments also got residuals will gradually rise. editor of Bike the Suzuki-licensed GS125 a bit weary after a couple of After all, some of the importers magazine. copycat engine, and it pulls well long A-road rides when I had to are already providing two-year from around 2,500-3,000rpm endlessly keep the throttle wide warranties.■

July/August 2015 65

p065_end user_dB.indd 65 21/07/2015 13:50 THE DIRECTORY V-Z www.motorcycletrader.net

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64 July/August 2015

July/August 2015 65

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News: All the latest from the trade and industry

The essential guide to the motorcycle trade and industry New Vehicle Registration Statistics in the UK for 01 JUNE - 30 JUNE 2015

Highest registering Registrations by Style 2015 vs 2014 model this month within each style MOPEDS June 2015 June 2014 % Change 2015 YTD 2014 YTD % Change Lexmoto Scout 49 66 SCOOTER 775 842 -8.0 3,997 4,428 -9.7 Aprilia RS4 50 12 OTHER 71 76 -6.6 349 429 -18.6 TOTAL MOPEDS 846 918 -7.8 4,346 4,857 -10.5

MOTORCYCLES June 2015 June 2014 % Change 2015 YTD 2014 YTD % Change BMW R1200GS 211 ADVENTURE SPORT 2,108 1,678 25.6 9,498 7,729 22.9 Harley-Davidson Sportster N883 86 CUSTOM 1,137 844 34.7 4,888 4,408 10.9 Yamaha MT-07 ABS 184 NAKED 3,758 2,915 28.9 16,623 12,643 31.5 Honda PCX125 186 SCOOTER 2,308 2,015 14.5 11,315 10,602 6.7 BMW R1200RS 138 SPORT/TOUR 561 457 22.8 2,212 2,373 -6.8 Honda CBR125R 157 SUPERSPORT 1,567 1,490 5.2 7,556 6,868 10.0 BMW R1200RT 79 TOURING 292 332 -12.0 1,591 1,928 -17.5 Honda CRF250L 54 TRAIL/ENDURO 528 352 50.0 2,843 2,534 12.2 UNSPECIFIED 23 14 64.3 93 52 78.8 TOTAL M/CYCLES 12,282 10,097 21.6 56,619 49,137 15.2

SUMMARY June 2015 June 2014 % Change 2015 YTD 2014 YTD % Change Total Scooters 3,083 2,857 7.9 15,312 15,030 1.9 Total Mopeds & 10,045 8,158 23.1 45,653 38,964 17.2 Motorcycles TOTAL REGS 13,128 11,015 19.2 60,965 53,994 12.9

Highest registering Registrations by Engine Band 2015 vs 2014 model this month ENGINE BAND June 2015 June 2014 % Change 2015 YTD 2014 YTD % Change Lexmoto Scout 49 66 0-50cc 854 935 -8.7 4,396 4,888 -10.1 Honda PCX125 186 51-125cc 4,359 3,891 12.0 20,879 18,426 13.3 Kawasaki ER6F 66 126-650cc 1,752 1,435 22.1 8,961 7,583 18.2 Yamaha MT-07 ABS 184 651-1000cc 3,392 2,483 36.6 14,791 11,739 26.0 BMW R1200GS 211 Over 1000cc 2,771 2,271 22.0 11,938 11,358 5.1 TOTAL REGS 13,128 11,015 19.2 60,965 53,994 12.9

New Motorcycle registration statistics supplied by The Motor Major manufacturers by UK powered two wheeler market Cycle Industry Association. For brand this month background information more detailed information about No. of motorcycles in use; the motorcycle market please Honda 2,070 (2009) 1.3 million (2010-2014) 1.2 million Yamaha 1,568 contact: Motorcycle rider test passes; BMW 1,304 (2011/12) 40 thousand (2012/13) 45 thousand Motorcycle Industry Association Triumph 1,239 (2013/14) 30.5 thousand (2014/15) 34.5 thousand Suzuki 863 1 Rye Hill Office Park Total distance travelled by motorcycle; Birmingham Road Lexmoto 696 (2010/11) 4.7 billion km (2.9 billion miles) Kawasaki 648 Allesley, Coventry, CV5 9AB (2012) 4.6 billion km (2.8 billion miles) Ducati 569 T: 02476 408000 (2013) 4.4 billion km (2.7 billion miles) Piaggio 553 (2014) 4.6 billion km (2.8 billion miles) W: www.mcia.co.uk Harley-Davidson 528 E: [email protected] More news online at www.motorcycletrader.net – Updated every day. Motorcycle Trader, Newhaven, BN9 0EF 05 March 2015 Tel: 01273 616040. E-mail: [email protected] News: All the latest from the trade and industry

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06 March 2015