EST 1895 MOTORCYCLE JULY/AUGUST 2015 The EssentialTRADER Guide to the Motorcycle Trade and Industry■ www.motorcycletrader.net FANTIC’S BACK Iconic enduro brand relaunched GENEROUSLY PROPORTIONED Larger-sized riding kit FACEBOOK OR TWITTER? Marketing choices weighed up NEW AT NEO Much more than just Putoline ■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ■ OPINIONS + PLUS TRADE MART THE DIRECTORY News: All the latest from the trade and industry More news online at www.motorcycletrader.net – Updated every day. 04 March 2015 P051_KSR.indd 50 25/03/2015 20:01 Motorcycle Trader: July/August 2015 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF 39 EXHIBITIONS CALENDAR Tel: 01273 616040 www.motorcycletrader.net 66 REGISTRATION STATISTICS May and June 2015 PUBLISHING EDITOR: Jenni Foulkes COLUMNS [email protected] 31 NEXT GENERATION Fantic p20 SUBEDITOR: 36 KERR ON CHINA David Bradford FEATURES 65 END USER DESIGN: 20 BRAND RELAUNCH – FANTIC Callum Tomsett MOTORCYCLES Italian marque gets new lease of life with ClementsMoto BUSINESS ADVERTISING: 10 BUSINESS NEWS 19 REGISTRATION STATS Latest news and information for Rod Sopp ANALYSIS businesses of all sizes [email protected] The year so far 40 BUSINESS JOURNAL CONTRIBUTORS: 22 INTERNATIONAL DIRT Putting employee procedures into place BIKE SHOW and credit card charge changes Adam Bernstein How to apply for your 2015 trade tickets David Bradford 38 TRADE MART 23 DISTRIBUTOR PROFILE Find your supplier here Sean Kerr – NEO DISTRIBUTION Stevie Muir New name, new brands, new drive 43 THE 2015 TRADER DIRECTORY Mark Williams A-Z of company contact details – 26 MARKET SECTOR importers, distributors, product and – OVERSIZED RIDING GEAR service suppliers PRINTED BY: A selection of jackets and trousers for Newman Thomson Ltd, the larger rider Burgess Hill 32 MARKETING CHOICES ADVERTISERS While every effort is made to ensure Taking a look at how best to reach that the information contained herein your customers INDEX is correct, the publisher is unable to AJS Motorcycles...................13&18 accept any claims or responsibility for 37 MORE Bikesure........................................13 any incorrect information that may Pictorial review of the Industry’s off- International Dirt Bike Show........30 appear for whatever reason. All rights road day for novice riders MAG Europe.................................. 17 reserved. No part of this publication Neo Distribution ............. Back cover may be reproduced or transmitted in Off Road Only................................11 Oxford Products.....................14/15 any form or by any means, electronic REGULARS Rieju................................................9 or mechanical, including photocopy, 5 NEWS Rock Oil...........................................4 recording or any information storage Latest news from the trade and industry RS Equipment................................2 and retrieval system, without Texa................................................ 11 permission in writing from the 14 NEW PRODUCTS VE.............................................cover publisher. © Redcat Marketing Limited. Latest machines, clothing and WMD..........................................7 accessories July/August 2015 03 P003_Contents_dB.indd 3 21/07/2015 13:44 Motorcycle Trader: July/August 2015 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF 39 EXHIBITIONS CALENDAR Tel: 01273 616040 www.motorcycletrader.net 66 REGISTRATION STATISTICS May and June 2015 PUBLISHING EDITOR: Jenni Foulkes COLUMNS [email protected] 31 NEXT GENERATION Fantic p20 SUBEDITOR: 36 KERR ON CHINA David Bradford FEATURES 65 END USER DESIGN: 20 BRAND RELAUNCH – FANTIC Callum Tomsett MOTORCYCLES Italian marque gets new lease of life with ClementsMoto BUSINESS ADVERTISING: 10 BUSINESS NEWS 19 REGISTRATION STATS Latest news and information for Rod Sopp ANALYSIS businesses of all sizes [email protected] The year so far 40 BUSINESS JOURNAL CONTRIBUTORS: 22 INTERNATIONAL DIRT Putting employee procedures into place BIKE SHOW and credit card charge changes Adam Bernstein How to apply for your 2015 trade tickets David Bradford 38 TRADE MART 23 DISTRIBUTOR PROFILE Find your supplier here Sean Kerr – NEO DISTRIBUTION Stevie Muir New name, new brands, new drive 43 THE 2015 TRADER DIRECTORY Mark Williams A-Z of company contact details – 26 MARKET SECTOR importers, distributors, product and – OVERSIZED RIDING GEAR service suppliers PRINTED BY: A selection of jackets and trousers for Newman Thomson Ltd, the larger rider Burgess Hill 32 MARKETING CHOICES ADVERTISERS While every effort is made to ensure Taking a look at how best to reach that the information contained herein your customers INDEX is correct, the publisher is unable to AJS Motorcycles...................13&18 accept any claims or responsibility for 37 MORE Bikesure........................................13 any incorrect information that may Pictorial review of the Industry’s off- International Dirt Bike Show........30 appear for whatever reason. All rights road day for novice riders MAG Europe.................................. 17 reserved. No part of this publication Neo Distribution ............. Back cover may be reproduced or transmitted in Off Road Only................................11 Oxford Products.....................14/15 any form or by any means, electronic REGULARS Rieju................................................9 or mechanical, including photocopy, 5 NEWS Rock Oil...........................................4 recording or any information storage Latest news from the trade and industry RS Equipment................................2 and retrieval system, without Texa................................................ 11 permission in writing from the 14 NEW PRODUCTS VE.............................................cover publisher. © Redcat Marketing Limited. Latest machines, clothing and WMD..........................................7 accessories July/August 2015 03 P003_Contents_dB.indd 3 21/07/2015 13:44 www.rockoil.com High Performance Motorcycle Lubrication For details on our range of motorcycle products T: 01925 636191 E: [email protected] rockoil.lubricants rockoilnews Made in the UK Untitled-1 4 21/07/2015 21:15 News: All the latest from the trade and industry NEWS Increase in road deaths On Two Wheels app launched sparks concern On Two Wheels is a new biking app launched by publishing Accident stats report for 2014 reveals small rise group Mortons Media. It’s in motorcyclist fatalities and casualties currently available on all Apple devices, includes detailed There were 1,775 reported road deaths injured. There were 5,289 seriously information on topics such in 2014, an unwelcome increase of four injured casualties in 2014, an increase of as ideal first bike purchases, per cent compared with 2013. Even so, 8.7 per cent from 2013. The number of getting the right licence the 2014 total is the third-lowest annual serious injuries is moving back towards and buying the perfect kit. total on record, after 2012 and 2013. the 2005-09 average and is at the Available now from the iTunes There were 45 per cent fewer fatalities in highest level since 2009. store, an initial download of 2014 than a decade earlier. Motorcycle traffic increased by On Two Wheels costs £1.49 There were a total of 339 motorcycle three per cent from 2013. This is 0.6 with additional content, users killed in reported road billion vehicle miles lower than in including latest reviews and accidents during 2014. 2007. The increase in injured new legislation, added as part of Although this is a 2.4 casualties has therefore regular updates. per cent increase from outstripped the increase 2013, it is only eight 1,775 in traffic, indicating that more deaths, which reported it is not just an increase in BEN London- is thought unlikely exposure that is driving the to be statistically road deaths upturn in casualties. Paris raises significant. The number in 2014 The total number of motorcyclist deaths fell of reported pedal cyclist £26k every year from almost 600 casualties rose by 9.5 per cent BEN, the automotive industry in 2006 to 328 in 2012. It is not to 21,287 in 2014. This is the highest charity, has reported that its yet clear whether the number of fatalities number of pedal cyclist casualties since dedicated ‘London to Paris has stabilised at around the 335 figure. 1999 and a 31 per cent increase since 24’ participants who cycled In contrast with fatalities, there has the low of 2007. the 240-mile journey in less been a clear step increase in the number For the full report visit: http://bit. than 24 hours have raised over of motorcycle users who were seriously ly/1eIDK9Q. £25,500 for BEN with funds still coming in. The team of 17 left Blackheath Common at lunchtime on 5th June. “This challenge was one of the most emotional and exciting to be part of and I felt honoured to be with the team all the way from London to Paris,” said Bekki Chandler, BEN’s events executive. Intermot goes custom crazy Next year’s Intermot is due to feature more custom bikes, including a one-off Ducati Scrambler/Roadster built by Marcus Walz. A variety of world-class custom bikes will be on display at the show. For the second time, Intermot will host the AMD World Championship of Custom Bike Building. The This is the before-and-after of Dean Harrison’s Spada Curve race suit following a crash in the Superstock