EST 1895 MOTORCYCLE JULY/AUGUST 2015 The EssentialTRADER Guide to the Motorcycle Trade and Industry■ www.motorcycletrader.net FANTIC’S BACK Iconic enduro brand relaunched GENEROUSLY PROPORTIONED Larger-sized riding kit FACEBOOK OR TWITTER? Marketing choices weighed up NEW AT NEO Much more than just Putoline ■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ■ OPINIONS + PLUS TRADE MART THE DIRECTORY News: All the latest from the trade and industry More news online at www.motorcycletrader.net – Updated every day. 04 March 2015 P051_KSR.indd 50 25/03/2015 20:01 Motorcycle Trader: July/August 2015 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF 39 EXHIBITIONS CALENDAR Tel: 01273 616040 www.motorcycletrader.net 66 REGISTRATION STATISTICS May and June 2015 PUBLISHING EDITOR: Jenni Foulkes COLUMNS
[email protected] 31 NEXT GENERATION Fantic p20 SUBEDITOR: 36 KERR ON CHINA David Bradford FEATURES 65 END USER DESIGN: 20 BRAND RELAUNCH – FANTIC Callum Tomsett MOTORCYCLES Italian marque gets new lease of life with ClementsMoto BUSINESS ADVERTISING: 10 BUSINESS NEWS 19 REGISTRATION STATS Latest news and information for Rod Sopp ANALYSIS businesses of all sizes
[email protected] The year so far 40 BUSINESS JOURNAL CONTRIBUTORS: 22 INTERNATIONAL DIRT Putting employee procedures into place BIKE SHOW and credit card charge changes Adam Bernstein How to apply for your 2015 trade tickets David Bradford 38 TRADE MART 23 DISTRIBUTOR PROFILE Find your supplier here Sean