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Oculus Rift CV1 (Model HM-A) Virtual Reality Headset System Report by Wilfried THERON March 2017

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Oculus Rift CV1 (Model HM-A) Virtual Reality Headset System Report by Wilfried THERON March 2017 Oculus Rift CV1 (Model HM-A) Virtual Reality Headset System report by Wilfried THERON March 2017 21 rue la Noue Bras de Fer 44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 1 Table of Contents Overview / Introduction 4 Cost Analysis 83 o Executive Summary o Accessing the BOM o Main Chipset o PCB Cost o Block Diagram o Display Cost o Reverse Costing Methodology o BOM Cost – Main Electronic Board o BOM Cost – NIR LED Flex Boards Company Profile 9 o BOM Cost – Proximity Sensor Flex o Oculus VR, LLC o Housing Parts – Estimation o BOM Cost - Housing Physical Analysis 11 o Material Cost Breakdown by Sub-Assembly o Material Cost Breakdown by Component Category o Views and Dimensions of the Headset o Accessing the Added Value (AV) cost o Headset Opening o Main Electronic Board Manufacturing Flow o Fresnel Lens Details o Details of the Main Electronic Board AV Cost o NIR LED Details o Details of the System Assembly AV Cost o Microphone Details o Added-Value Cost Breakdown o Display Details o Manufacturing Cost Breakdown o Main Electronic Board Top Side – Global view Estimated Price Analysis 124 Top Side – High definition photo o Estimation of the Manufacturing Price Top Side – PCB markings Top Side – Main components markings Company services 128 Top Side – Main components identification Top Side – Other components markings Top Side – Other components identification Bottom Side – High definition photo o LED Driver Board o NIR LED Flex Boards o Proximity Sensor Flex ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 2 OVERVIEW METHODOLOGY ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 3 Executive Summary Overview / Introduction o Executive Summary This full reverse costing study has been conducted to provide insight on technology data, manufacturing cost and selling price of the Oculus Rift Headset* o Main Chipset supplied by Oculus VR, LLC (website). o Block Diagram o Reverse Costing Methodology o Glossary The Oculus Rift Headset is an Head-Mounted Display (HMD) that can be used for gaming and entertainment. Company Profile & Supply Chain We estimate that the device is manufactured and tested by an EMS in China for a volume of 500,000 units per year. So, the production cost and the selling Physical Analysis price are calculated for 500,000 units in 2017. Cost Analysis The Oculus Rift Head-Mounted Display is made with one main electronic board and several Rigid-Flex PCBs, and 634 components and parts. Selling Price Analysis About System Plus * Note : the accessories (Sensor Module, X-Box Controller, Controller Wireless Adapter, Remote) and the packaging costs are not included in this analysis. ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 4 Main Chipset Overview / Introduction The main chipset of the Headset is resumed in the following table : o Executive Summary o Main Chipset o Block Diagram o Reverse Costing Methodology o Glossary Company Profile & Supply Chain Physical Analysis Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 5 Block Diagram Overview / Introduction The block diagram of the Headset is described in the following schematics: o Executive Summary o Main Chipset o Block Diagram o Reverse Costing Methodology o Glossary Company Profile & Supply Chain Physical Analysis Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 6 Reverse Costing Methodology Overview / Introduction o Executive Summary The reverse costing analysis is conducted in several phases: o Main Chipset o Block Diagram • The initialization of the analysis o Reverse Costing Methodology Pictures of the elements to be studied. o Glossary Identification of the components. Company Profile & Supply Chain • Description of the material in the “SYScost+” software Creation of an “estimation project” of the studied board with SYScost+ software. Physical Analysis Construction of the Bill of Material (BOM). Cost Analysis • Assessing the material Selling Price Analysis Searching for the price of each reference among distributors and manufacturers. About System Plus Assessing the cost of the PCB and of the unaccounted references (unknown by distributors) The BOM is valued with SYScost+ : price simulation according to the requested quantities. • Assessing the assembling and test phases Assembly and test lines are modeled with the SYScost+ software. The assembly and tests costs are estimated. • Production cost & selling price Estimation of the production cost & selling price. • Report A report is edited. SYS.cost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More information on the software can be found at www.systemplus.fr. ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 7 Views and Dimensions Overview / Introduction Total Weight: 475g Company Profile & Supply (without cables). Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis 88mm Selling Price Analysis About System Plus Global view of the Oculus Rift CV1 Headset. ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 8 Headset Opening Overview / Introduction Company Profile & Supply Chain Main Board Fresnel Lens Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus LED Driver Board Headset Opening ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 9 Headset Opening Overview / Introduction Front Cover Company Profile & Supply Screw Philips M2x4 Foam (x2) (x8) Chain Front Cover Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display Front Cover LED o Main Board Flex o LED Driver Board Screw Philips M1x2.5 (x4) o Flex Boards Cost Analysis Selling Price Analysis About System Plus Antenna Cable Headset Opening ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 10 Headset Opening Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board Fresnel Lens Belt Fresnel Lens Fresnel Lens Cover Samsung AMS351DP01 Display Cover o LED Driver Board PC Polymer PC Display AMOLED Steel Sheet Stamped o Flex Boards 55x54x10mm 51x48x7mm 77x63x44mm Diagonal 3.51’’, 1200x1080px 72x64x7mm Th. 0.8mmn 1.4g 12g Th. 1.3mmn 14g 74x63mm, Th. 1.2mm, 12g Th. 0.25mmn 4g Cost Analysis Selling Price Analysis About System Plus Lens Module Disassembly ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 11 Part Collection Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 12 Display Details Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 13 Main Board – Top Side – Global View Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 14 Main Board – Top Side – Main Components Markings Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 15 Main Board – Top Side – Main Components Identification Overview / Introduction Company Profile & Supply Chain Physical Analysis o Views & Dimensions o Headset Opening o Fresnel Lens o LED o Microphone o Display o Main Board o LED Driver Board o Flex Boards Cost Analysis Selling Price Analysis About System Plus ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 16 PCB Cost Overview / Introduction Company Profile & Supply Chain Physical Analysis Cost Analysis o Accessing the BOM o PCB Cost o Display Cost o BOM Cost – Electronics o Housing Parts Estimation o BOM Cost - Housing o Material Cost Breakdown o Added-Value Cost o Manufacuring Cost Selling Price Analysis About System Plus Estimation of the prices of the PCBs. ©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 17 Material Cost Breakdown by Sub-Assembly Overview / Introduction Company Profile & Supply Chain Physical Analysis Cost Analysis o Accessing the BOM o PCB Cost o Display Cost o BOM Cost – Electronics o Housing
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