RENEW ADELAIDE

ANNUAL REPORT (FY / 14)

A LETTER FROM CHAIRPERSON STEVE MARAS & GENERAL MANAGER LILY JACOBS

Put simply, it has been an incredible year for The challenges we took on and successes we Renew Adelaide. In fact, it has been a had over the last year are huge. tremendous journey for Renew overall. I I was excited to see so many projects get off am enormously proud of everyone who has the ground, to see the amazing ideas that worked to bring the organisation to where it people have and the energy they bring. And is today – the volunteer board, our opera- such diversity – studio, retail, theatre , small tions team and all the pro bono and volun- bars and galleries; all unique ideas that teer supporters. contribute to the personalised and boutique This last financial year saw the superb experience that defines interesting places. outcomes of all the hard and great work There were many amazing examples. It took that’s been put in - the activation results us 9 months to get through some of the tripled fom the previous year and we regulatory and building issues to bring worked with 30 different projects across the Ancient World to life – and it has now CBD and Port Adelaide. We witnessed 11 become an amazing new small bar and new property owners become involved with cultural destination. We worked with the the program as they saw the benefits of Central Markets on some creative produce innovative ways in reducing vacancy. retailers, and saw the cultural reinvention of The entrepreneurial and creative spirit is the former Trims building through That well and truly alive in our city. Dapper Market and pop up gallery Mr Ist which completely took over and temporarily Special thanks go to the State Government of transformed the property. It was also South Australia for its ongoing support and wonderful to see Film Buff Central on St our other funding partners - the Adelaide Vincent Street in Port Adelaide take on a City Council and Renewal SA. Your support commercial lease, and to see the new energy and belief in what our group is doing to and shops in Port Adelaide, such as florist change Adelaide is very greatly appreciated Poppy and the Wallflowers. Without question, it’s an electrifing time to Creativity is partly about innovation and risk be part of Adelaide and the future looks taking – encouraging cultural life is an extremely exciting! important part of the broader economic and social fabric of our State. I can’t wait for the next few years!

STEVE MARAS

LILY JACOBS THE ACTIVATION MODEL

s Co ea m id m e u iv ni at ty re p c ro s v te Communities id ra e e s n m e o g r y e t s i p n a u c m Community learns of Community e s m o city’s possibilities is drawn to the city C

Ideas Properties A Vibrant City

s e V Ventures r u ib t r activate the city n a e n v t r id o e f a p s u a d re e p en u p t i o nt re o s a ac ie tio rt n pe Pro Ventures

Renew Adelaide develops creative enterprise in vacant space to bring cities alive. By seeding new and creative activity in commercial property we encourage continued renewal of cities and the creation of exciting places. THE BENEFITS OF RENEW

ASPECT BENEFIT BENEFIT TO 1. OF MODEL TO OWNER ENTREPRENEUR 30 days notice to vacate if the owner No opportunity cost or loss of No long term commitment required We connect creative receives a commercial ofer commercial viability entrepreneurs with vacant commercial Renew Adelaide takes the head licence Renew Adelaide manages the tenant: no Inexperienced tenant can communicate and sub-licences to the creative additional work for the owner with Renew Adelaide properties participant Security of an established organisation being responsible a. The 30 day rent-fee Renew Adelaide has pro bono solicitors No additional work for the owner. No cost in drawing up legal documents and template licensing agreements rolling licence 5 year term excluded

We work with property owners to make their vacant properties Renew Adelaide has public liability and Professional organisation with Renew Adelaide can facilitate plate glass insurance for all properties established practices sub-licensee insurance available to creative entrepreneurs on a short term, rent-fee basis.

Renew Adelaide deals with regulatory Property is activated quickly and Idea is realised quickly and development issues becomes leasable Property can be accessed

2. A. B. C.

Building the Providing opportunities Facilitating pro bono Developing entrepreneur- capacity of creative for creative entrepre- relationships with ial support programs, such neurs to develop and test specialist business as advisory referrals, entrepreneurs their idea through our 30 services such as mentorship schemes and day rolling licence model; accounting and legal frms volunteer business skills Renew Adelaide plays a unique sessions roll in assisting creative entrepreneurs by:

A. B. C.

Renew Adelaide is often We prepared a report We continue to identify 3. consulted by and works entitled ‘Regulatory and report to DPTI on with the South Australian Barriers to Creative commercial and Identify and reduce Government and Enterprise (2013)’ which regulatory barriers for Adelaide City Council to formed part of the input creative enterprise. barriers advise on how to improve into the Music Thinkers in and address the Residence program and is regulatory framework being used for the that currently exists Planning Review around leasing and conducted by DPTI. development. CASE STUDIES

ANCIENT This property had been vacant for 7 years and required attention and investment to overcome some difficult WORLD regulatory barriers before it could be utilised again. Renew Adelaide, together with participants Brad Cameron and Dave Apps saw the potential that this out 116a Hindley of the way space had and the value that this property Street, Adelaide could contribute the to liveliness of Adelaide.

Over 9 months Brad and Dave had a vision for what they wanted to achieve in this space and invested in long hours to build and develop their project while Renew Adelaide helped them work through the build- ing issues. In February 2014, Ancient World launched during the 2014 Adelaide Fringe Festival as a small bar showcasing a diverse range of Adelaide arts and music. Afer their initial success they have got a Small Venues licence and been able to grow establish themselves as something a little different within Adelaide’s growing small bar scene. They’re now transitioning into a sustainable business.

THE The Town Local started as a collaboration between two TOWN Renew Adelaide participants, Amy Roberts (Vege Threads) and Kara Town (AHD Paper), who met at the LOCAL Renew Adelaide West End Markets. When an opportu- nity arose for them to open a retail space they developed a new single venture called The Town Local.

13 King William Bringing their skills and knowledge together they were Street, Adelaide able to build and fit out the empty space into a unique and striking retail store, stocking their brands and other Australian and South Australian products. As the project developed Kara made the decision to focus on her brand and Amy took on the sole operation of The Town Local. Amy worked hard to build the success of The Town Local and her organic fashion label Vege Threads. With pro-bono financial and management training and support fom Bentleys (SA) Pty Ltd she has been able to support local artisans and producers, develop her own label and a successful online and retail space. PROJECTS

PROJECT LOCATION

Dr Rex’s Press 238 Rundle Street Duke Group March – June 2014 Have you met Charlie? Charles Street Plaza Peregrine Corporation May – June 2014 The Rabbit Hole Charles Street Plaza Peregrine Corporation May 2014 - cont People-Planet-Purpose Charles Street Plaza Peregrine Corporation May 2014 - cont Small World Charles Street Plaza Peregrine Corporation May 2014 - cont Frank & Lola 238 Rundle Street Duke Group February – March 2014 Ancient World 116a Hindley Street Pasquale Mastrangelo February 2014 – cont* Pickle in the Middle Adelaide Central Markets Adelaide Central Markets February 2014 – June 2014** Adelaide Fashion Revolution 303 Pulteney Duke Group March 2014 – cont* Toy Soldiers Adelaide Central Plaza Precision Group Feb-14 Milkcrate Culture 303 Pulteney Duke Group February 2014 – June 2014 Grid Projects 244 North Terrace Peregrine Corporation February 2014 – June 2014 ‘Twang’ by Boxplot Adelaide Central Plaza Precision Group Nov-14 ‘Mass & Velocity’ by Jelena Vujnovic Adelaide Central Plaza Precision Group December 2013 – January 2014 Adelaide City Adelaide Pop Up West End Market 27 Bank Street Hindley East Pty Ltd Oct-13 Tenth & Gibson Adelaide Central Plaza Precision Group Oct-13 The Town Local 13 King William Street Anvil Capital November 2013 - cont ‘I Met Hindley’ Theatre performance 27 Bank Street Hindley East Pty Ltd October – November 2013 Nook & Granny Adelaide Central Markets Adelaide Central Markets September – December 2013 The Mill Artists Display Adelaide Central Plaza Precision Group Aug-13 Renew Adelaide office 268 Waymouth Street Real Projects Adelaide Pty Ltd August 2013 – cont* Mercury Secret Cinema 303 Pulteney Street Duke Group Sep-13 Mr. Ist 322 King William St Karidis Group May-June 2014 That Dapper Market 322 King William St Karidis Group May-14

Everything Coconut 166 St Vincent Street Cohen Group September 2013 – March 2014** Lilly & Tulip 168 St Vincent Street Cohen Group November 2013 – March 2014 Forge Creative Warehouse L1 166 St Vincent Street Cohen Group November 2013 - cont Poppy and the Wallflowers 166 St Vincent Street Cohen Group April 2014 - cont Remake/Remodel 70 Commercial Road Housing SA October 2012 – June 2014 Port Adelaide Port My Modern Nest 202-204 St Vincent St Housing SA October 2012 – April 2014** Film Buff Central 202-204 St Vincent Street Housing SA December 2012 – cont *

Jade Monkey Flinders Street, Adelaide December 2013 – cont Red Trouser Bar Grenfell Street, Adelaide February 2014 – June 2014

*commercial lease in space **commercial lease in new space THE STATISTICS

ANALYTICS

1-Oct-13 1-Jan-13 3-Mar-14 31-Mar-14 30-Jun-14

4000 3710

Facebook 2562 Increase! Twitter 1223

Instagram 1000

87,884 90,000 Increase! Website - total

- unique 50,000

200 176

Applicants Increase! For Space 240% 0

30

Activations Increase! 300%

0

FUNDING V ACTIVATIONS

Funding Partner 2010 2011 2012 2013 2014

State Government (CBD)

Adelaide City Council (CBD)

Renewal SA (Port Adelaide)

Total Funding

Total 2 3 4 11 30 Projects THE STATISTICS

DIRECT COMMERCIAL OUTCOMES:

DEVELOPED 7 COMMERCIAL 7 LEASES ATTRACTED 5 FURTHER 5 COMMERCIAL TENANTS

INDIRECT COMMERCIAL OUTCOMES:

Increased foot Increased Increased operational traffic in the city confidence experience of in the city creative entrepreneurs

!

COMMUNITY OUTCOMES:

133 PEOPLE INVOLVED 133 IN PROJECTS

19 19 EVENTS HELD Renew Adelaide is an experienced organisation that makes the process of rent fee, temporary occupation of property easy for us as the ‘Vacant properties springing to life… thanks to Renew Adelaide which owner managers…we would matches vacant buildings with creative entrepreneurs’ find it difficult to engage Advertiser, 14 February 2014 with the type of projects and enterprises that Renew Adelaide supports without their intermediary service’ –

‘Renew Adelaide will transform an unused basement in Adelaide’s David Cooper, west end into a bustling pop-up market for local artists and designers’ Peregrine Corporation RipitUp 10 October 2013

We value Renew Adelaide’s role in securing and managing short-term tenancies because ‘It's a great way to test out your business without having to be we were able to deal with a tied into something...we would never have had this space without professional and established Renew Adelaide' Lauren Lovatt, Littlest Vintage organisation. We would recommend Renew Adelaide to other property holders who are looking to activate their

property – Without Renew Adelaide this project, which now i Nick Gurner, Le nvolves more than 20 people in some respect and more in the future,

Cordon Bleu wouldn’t be possible at all Brad Cameron (Anicent World) MEDIA (1 OF 2)

Aug-13 Mike Retter - Film Buff Central ABC 891 Adelaide 25 best spots to shop in Adelaide The Adelaide Magazine West End pop-up market FiveThousand

Oct-13 SA Property Players boost Renew Adelaide's tenancies by 200% Aust. Property Council Newsletter Changing face of basement space The City Messenger Portside Review The Adelaide Review Bank St pop-up market Rip It Up Nook and Granny Rip It Up Hats off to pop-up market The Advertiser Lily Jacobs interview w/ Julian Morrow re city activations ABC Radio National

Nov-13 Brad's dream now a reality The City Messenger I met Hindley Street Rip It Up

Dec-13 Street party planned this weekend to celebrate new shops opening in the Port as part of Renew Adelaide Portside Messenger The Town Local FiveThousand The Mill will champion a new dancer The City Messenger

Jan-14 The Forge: Creative Warehouse, Renew Adelaide The Adelaide Review

Feb-14 Red dog rules the roost at new watering hole SA Weekend Frank and Lola launches forst pop-up with Renew Adelaide Glam Adelaide Ancient cultures given a modern twist The City Messenger Ancient World FiveThousand Ancient World opens to house Fringe shows Rip It Up Pickle In The Middle Rip It Up

Mar-14 Support for industry The Advertiser Standing up for our arts The Adelaide Magazine Blink & you'll miss - Red Trouser Bar SA Weekend Mainstreets - A best practice guide, second edition Mainstreets - A best practice guide Show shoots fom the hip The Advertiser Ancient World SA Weekend Adelaide's best cheap eats - as chosen by Central Market stall holders The Guardian EATDRINK - Pickle In The Middle FiveThousand Our post-industrial future is a rejection of bigness, centralisation and bureaucracy The Advertiser Port's future is: Fresh rejuvenation push Portside Messenger Port Rejuvenation a vital priority for new state government, business and council leaders say Adelaide Now Introducing - Amy Roberts, eco designer SA Weekend Introducing - Amy Roberts, eco designer Adelaide Now Milkcrate Culture gallery and art collective Adelaide Notes Renewal Project for Adelaide centre Inside Retail Should I stay or should I go? - Dr. Rex's Press SA Weekend Renew Adelaide projects breathe new life into dormant city buildings ABC TV News Renew Adelaide projects breathe new life into dormant city buildings The West Australian MEDIA (2 OF 2)

Apr-14 Crate expectations The Advertiser Drive to create new jobs The City Milkcrate Culture is creating local art jobs Adelaide Now Milkcrate Culture is creating local art jobs Herald Sun Cover picture - Sarah Collins of Milkcrate Culture The City Dr. Rex's Press FiveThousand Pair press on with a bold new venture The City Kung-Fu medicine movement The City Kung-Fu fun for movement festival Adelaide Now Movement is my medicine festival Rip It Up Renew Adelaide Channel 9 News Four of the best - Milkcrate Culture, Forge Creative warehouse SA Weekend Burning the candle at both ends The City Retail therapy - Dr. Rex's Press SA Weekend Overseas students given a fine g'day fom Australia The Advertiser Jane's Walk offer urban insights The City Busy bee works at the double The City

May-14 Renew Adelaide Channel 9 News - Youtube B & M's Revolution Teo Magazine The best fiends with one vision Teo Magazine Branko Jaric, not just a walk in the park Rip It Up Collective business collective - Do Stop Buy opening Sat May 3 Rip It Up Do Stop Buy FiveThousand Introducing - Poppy & The Wallflowers SA Weekend Four of the best - DO STOP BUY SA Weekend Bunch of Fives - That Dapper Market SA Weekend Cocktail time with Brad and Dave fom Ancient World FiveThousand Lily Jacobs interview w/ Mike Symth 891 ABC Adelaide Appointment recognises the need for youthful ideas In Business South Australia Vege Threads Autumn Winter 2014 Fashion Journal Unfun Zine #2 FiveThousand Vege Threads AW 14 FiveThousand Vege Threads launch winter collection Rip It Up Old Trims site to be dapper host The City Five fun things to do in Adelaide this weekend Adelaide Now Four of the best NATURE'S OWN SA Weekend, DON'T MISS SA Weekend Bye Bye big government inBusiness

Jun-14 Incentives key to more shops Portside Messenger Chamber of Commerce says cheap rent and incentives to repair empty shops will boost Port Adelaide Portside Messenger economy FiveThousand Pirate Material Launch Party SA Weekend, The Advertiser Introducing - Floating Goose Studios Portside Messenger Film sets in waiting FiveThousand Mr. Ist Rip It Up Mr. Ist opens its doors The City Free offices lure workers City Mag - Online Mr. Ist last days The Advertiser It's a lovely place, yes, but what we really need is innovation Adelaide Now Lily Jacobs is the youngest voice on SA Economic Development Board Rip It Up Last days to support Pantheon at The Mill SA Weekend Young one to watch – Kaspar Schmidt Mumm (Mr Ist) SA Weekend Young one to watch – Lucas Croall (Mr Ist) SA Weekend Young one to watch – Amy Roberts (The Town Local) OUR SUPPORTERS

Major Funding Partners

Property Partners

Adelaide Central Markets Authority Anvil Capital Management Pty Ltd CBRE Century 21 Commercial Cohen Group Duke Group Ginos Group Government of South Australia Hindley East Pty. Ltd. Kambitsis Group Karidis Corporation Knight Frank LJ Hooker Commercial Maras Group Peregrine Corporation Precision Group of Companies Real Projects Adelaide Pty Ltd

Founding Partners

Adelaide West End Association Arts SA Format Collective TACSI

Supporting Partners BOARD AND STAFF FY14

Board Chair – Steve Maras

Secretary – Lilly Bukva

Treasurer – Richard Harris

Christie Anthoney

Kieren Chester

Jennifer Greer Holmes

Evan Jackson

Mateus Nolasco

Phil Rundle

Christian Paul Stenta

Matthew Stuckey

Staff General Manager – Lily Jacobs

Manager Property Projects – Julie Thomas

Organisation and Marketing Manager – Kate Grieve

Project and Media Coordinator – Matt Thomson 1.

2.

3.

4.

1. Remake / Remodel 2. West-end Pop up Markets 3. Nook & Granny 4. Dr Rex’s Press 5. 5. Mr. IST To get involved visit www.renewadelaide.com.au