The Spectacle of the Social Media & Rock Identity Media Violence the Marvel Universe Feminism in the Digital Age
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DECEMBER 2015 ISSUE 54 THE SPECTACLE OF THE SOCIAL MEDIA & ROCK IDENTITY MEDIA VIOLENCE THE MARVEL UNIVERSE FEMINISM IN THE DIGITAL AGE MM54_cover.indd 1 30/11/2015 12:51 Contents 4 Making the Most of MediaMagazine is published MediaMag by the English and Media Centre, a non-profit making 6 Know Your Role and Shut organisation. The Centre Your Mouth: The Spectacle publishes a wide range of of The Rock classroom materials and Sean Richardson considers runs courses for teachers. the concept of the If you’re studying English Male Gaze, with a case at A Level, look out for study of The Rock. emagazine, also published by the Centre. 10 Social Media: Identity Heaven or Identity Hell? Mark Dixon looks at the impact of Web 2.0 technology in the context of AQA’s ‘Media and Identities’ topic. 13 In Defence of (Some) Media Violence: Style and Substance Steph Hendry explores the ongoing debates about the impact of 6 violence in TV drama. The English and Media Centre 18 Compton Terrace London N1 2UN 16 Jurassic-sized Box Telephone: 020 7359 8080 Office: The Chinese Fax: 020 7354 0133 Are Coming! The Email for subscription enquiries: Chinese Are Coming! [email protected] Nick Lacey analyses changes in the global box office, and the rapid rise of the Chinese market. Editor: Jenny Grahame 20 Why Watching Films Is Copy-editing: Andrew McCallum Good For You Andrew McCallum argues Additional proofing and copy-editing: that films should be afforded Tina Courtenay-Thompson 56 a similar status to literature. Subscriptions manager: Emma Marron This magazine is not photocopiable. Why not subscribe to our web package Design: Sam Sullivan which includes a downloadable and printable PDF of the current issue or Newington Design encourage your students to take out an additional £12 subscription? Print: Tel 020 7359 8080 for details. S&G Group Cover: San Andreas, © Pictorial Press Ltd / Alamy Stock Photo ISSN: 1478-8616 2 26 Carry on Scoring: the Sound of the Carry Ons Christopher Budd ignores the pratfalls and double- entendres of the Carry On series to focus on the humour of their soundtracks. 34 30 The Marvel Intertextual Universe Marvel are taking intertextuality to a whole new level with their comics, films and TV shows all feeding into one massive multimedia universe, says Pete Turner. 34 Synths and Upgrades: 20 26 the Real-world Themes behind Humans Siobhan Flint unpicks contemporary fears about technology, artificial intelligence, and morality in Channel 4’s Humans. 38 Cartoon by Goom: 16 Genre 40 Silencing Women: Feminist Frequency and 30 62 Anita Sarkeesian Mark Ramey introduces 50 For Your Consideration: 56 ‘The More You Deny Me the controversial feminist What’s the Point of the the Stronger I Get’: Trauma, criticism of Anita Sarkeesian. Movie Awards Corridor? Repression and Catharsis in Jonathan Nunns The Babadook 44 Beach Bodies vs Real wonders whether movie Gabrielle O’Brien explores Women: When a Marketing awards really matter. a genre-bending Gothic Campaign Goes Wrong movie which probes the Emma Calway 53 In Plain Sight? Privacy, inner world of the mind. investigates a notorious the Press, and the advertising campaign. Protection of the Powerful 62 Marketing Marmite in Harry Cunningham the Postmodern Age 48 From Beaconsfield investigates the role of Symon Quy unscrews the to BAFTAS the media in allegations lid of the Marmite jar to Simon King sings the 13 of child abuse against explore how advertisers praises of the 2015 BFI Film celebrities and politicians. are meeting the challenges Academy/NFTS residential of the 21st century using filmmaking course. postmodern approaches. 3 Making the Most of MediaMag For Your Consideration: Movie Awards Welcome to our new regular feature, Corridor which we hope will give you and your teachers some new ideas for using Live case study: investigating the nominations. Around the class, each group should adopt one of MediaMag in your studies – either the films nominated for Best Film/Best Director, and in class, or in your own time. Every research its production data, initial reception, previews, issue we’ll pull out several articles we and any links to previous award-successful movies. think would be enhanced by further • In role as the Head of Marketing for the film, prepare research, or be useful for you in a pitch outlining the credentials of your movie, revision for A2, and provide some why it has been nominated, and why, in your view, links, tasks, and/or group activities it should win. Use evidence from both the article to be followed up if you wish (or and your own research to inform your presentation not!). In some cases we’ll spin off – and make it as persuasive as possible. into related topics; in others, we’ll • Evaluate the class’s pitches, and take a vote on the film suggest some short simulations most likely to win. or explorations which might be • After the awards event, revisit your class pitches, and see how closely (or otherwise) you were able to predict the winner. quite fun. We hope it’s useful! The Marvel Cinematic Universe Invent your own ‘cinematic universe’. You are an independent production company asked by a major studio to pitch proposals for a new franchise with The Spectacle of The Rock the potential to launch a ‘cinematic universe’. You have 30 minutes to come up with your pitch. In response to an alleged crisis in masculinity, Sean Richardson introduces the concept of the male body as In your group, brainstorm ideas for the franchise. You a hyper-masculine spectacle, personified by The Rock could consider: a popular series of novels; an existing TV (aka former wrestler Dwayne Johnson). The article draws series which could be developed as a series of movies; a heavily on the work of theorist Yvonne Tasker and her book non-Superhero take on an existing comic book; a narrative Spectacular Bodies, which is an interesting text for research. spin-off series built around a well-known character from This article reverses Laura Mulvey’s well-known theory fiction – the choice is yours. of The Male Gaze. If you haven’t yet studied this influential Develop a strategy for your franchise, using some of the debate, it would be useful to read ‘A Beginner’s Guide ideas in Pete Turner’s article. Think about the following: to Laura Mulvey’, MM21, which summarises Mulvey’s • Your vision for the cinematic universe, and why you think thinking and applies it to the film Y Tu Mama Tambien it may succeed. For a contrasting perspective, in another medium • Your stars and director/s – who, why, what sort of and genre altogether, you could explore the (less contracts, links to other franchises, characters and genres. spectacular and more postmodern) representations of • Building the cinematic universe – setting up masculinity in a programme such as Top Gear in this article: expectations, using intertextual links, post-credit stings building towards future films, deals with other studios, ‘Postmodernity or Past It? Masculinity and Top Gear’ MM30. cross-platform synergy, merchandising etc. 4 A creative competition and an invitation! The 2016 MediaMag Production Competition ach year, MediaMag hosts a competition to share and enjoy Ethe amazing creativity and skill of our readers – and this year that means you. It’s the highlight of the MediaMag calendar, and your chance to showcase your talents! If your work is shortlisted, you’ll be invited to a screening, awards ceremony and Style and Substance – Violence networking reception at the prestigious NFT1 at BFI Southbank. To give you a taste of the competition, visit the webpage for This article focuses on responses to violence the 2015 awards here: https://www.englishandmedia.co.uk/ in TV Drama, particularly on violence against competitions/the-2015-mediamag-production-award-winners/ women. To find a way into this frequently- You’ll be able to see the winners in each category with discussed debate, it might help to remind a single click, and if your school subscribes to our website, yourself of the different and conflicting theories you can also view the entire shortlist of 28 brilliant videos around media effects on audiences. Good covering all manner of genres, formats and styles. starting points would be the following articles: Full details of the categories, formats and rules will be • Categories of violence, MM1 available from the MediaMag home page in January. Download • How to make sense of Audience Theories, MM3 and complete the entry form (with your contact details in • Dangerous Games, MM40. capitals please). Deadline for entries: 18th March 2016 Shortlist announced: 22nd April 2016 The Feminism Cluster: Beach Bodies; Awards event: Wednesday 6th July 2016 at NFT1, BFI Southbank Anita Sarkeesian and Feminist Frequency These articles work well together as an exploration of Media and Identity (Gender), An Invitation to Write for and the ways changing media technologies and platforms have opened up new debates MediaMag and issues around feminism. Plenty of ediaMag wants to get you writing! We want to hear more of further research to do here, for example: Myour voices in the magazine, and give you the chance to share • You could trawl through the files of the your own passions, interests, and favourite media experiences. advertising regulator ASA for case studies of We want short pieces of writing from you – no longer than 750 discriminatory, complained-about or banned words – on the topic: advertising at https://www.asa.org.uk/News- Why I love ... (insert your own choice of text, app, game, box- resources/School-parent-resources.aspx. set, band, movie, reality TV show, social media platform, celebrity, magazine ... you name it, as long as it involves the media, you can • In groups, research a short presentation for write about it).