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ISSN 2334-7171 ISSN 2334-7058 (Online) DOI 10.12709/issn.2334-7058 4D 61 6E 61 67 65 6D 65 6E 74 45 64 75 63 61 74 69 6F 6E 53 63 69 65 6E 63 65 54 65 63 68 6E 6F 6C 6F 67 79 ISSN 2334-7171 ISSN 2334-7058 DOI 10.12709/issn.2334-7058 MEST Journal Management Education Science & Society Technologies Edited by Zoran Čekerevac MEST Journalnal Vol. 2 No. 1 January 2014 CIP – Каталогизација у публикацији Народна библиотека Србије, Београд 005+37+3+66 MEST Journal : Management, Education, Science & Society, Technologies / editor-in-chief Zoran P. Čekerevac. – [Štampano izd.]. – Vol. 2, no. 1 (2014) – – Belgrade : MESTE NGO : Faculty of Business and Industrial Management of the “Union” University Belgrade ; Toronto : SZ & Associates, 2013- (Belgrade : ICIM+). – 30 cm Polugodišnje. - Drugo izdanje na drugom medijumu: MEST Journal (Online) = ISSN 2334-7058 ISSN 2334-7171 = MEST Journal (Štampano Izd.) COBISS.SR- ID 196182028 MEST Journal – Imprint MEST Journal DOI 10.12709/issn.2334-7058 MEST Journal is an international academic journal, official journal of the non-profit organization MESTE, published online, as well as print (subscription), which publishes scientific and professional research articles and reviews in English and/or Serbian, or similar language. MEST Journal is published from Belgrade - Serbia and Toronto - Canada. The focal point of the journal is at international level, with the view on matters from a global perspective, but, also, some papers concerning some local specific events could be published. The science and technological advancements and their socio-political impact that happens all over the world can find place in the MEST Journal. Publishers o MESTE NGO – Belgrade o Faculty of Business and Industrial Management of the "Union" University Belgrade, Belgrade, Serbia o SZ & Associates, Toronto, Canada Scientific Board: Walter Block (USA), Milija Bogavac (Serbia), Ana Čekerevac (Serbia), Zoran Čekerevac (Serbia), Zdenek Dvorak (Slovakia), Petar Kolev (Bulgaria), Iouri Nikolski (Ukraine), Vlasta Piližota (Croatia), Ludmila Prigoda (Russia), Ladislav Šimak (Slovakia), Yaroslav Vyklyuk (Ukraine), Stanislav Filip (Slovakia), Ladislav Hofreiter (Poland), Irina Ivanova (Belarus), Veroslav Kaplan (Czech Republic), Denis Vasilievich Kapski (Belarus), Zvonko Kavran (Croatia), Tatiana Paladova (Russia), Radovan Soušek (Czech Republic), Daniela Todorova Bulgaria), Zenon Zamiar (Poland), Mario Bogdanović (Croatia), Evelin Krmac (Slovenia), Svetlana Anđelić (Serbia) Production: Zoran Čekerevac, Milija Bogavac, Damjan Čekerevac, Ljiljana Jovković, Sanja Čukić, Jelena Vasiljević (all from Serbia), and Slavko Zdravković (Canada) All published papers have been internationally reviewed. Two issues of journal are published annually ISSN 2334-7058 (Online) www.mest.meste.org Address: ISSN 2334-7171 MESTE MEST Journal Faculty of Business and Industrial Management – "Union" University Belgrade Printed by ICIM+, Belgrade-Mladenovac, Venizelosova 32, 11000 Belgrade, Serbia Serbia MEST Journal Year II - Vol.2 - Issue 1 MESTE | I MEST Journal – Editor’s Foreword Belgrade January 15, 2014 Dear readers, Welcome to the third issue of the MEST Journal, an international peer-referred academic journal, official journal of the non-profit organization MESTE. This issue is published online, as well as print (subscription). The MEST Journal is registered in DOI system by CrossRef with DOI 10.12709/issn.2334-7058. All articles published in this issue, as well as in the previous two issues, of the MEST Journal have their own DOIs. The MEST Journal is registered in doiSerbia of the National Library of Serbia, and EleCas base of KoBSON. We introduced the practice that articles, that have undergone peer review, and will be published in the next issues, we make available to readers in the form of preview - early reading. The focal point of the journal remained at international level, with the view on matters from a global perspective. Also, some papers concerning some local specific events are published in this issue. We follow the mission and vision of the journal and help authors to publish their works and present their achievements in the most convenient way. With its broad scope MEST Journal welcomes high quality, original research articles and reviews from scientists and professionals, professors and PhD students in the areas cowered by its thematic, as it is shown in the Thematic areas on the page III, but these are not exclusive themed areas. We do not censor the works we publish. We check articles on plagiarism, but we do not guarantee the accuracy of the data published in scientific and professional works of our authors. We believe that our authors are honorable and publish only their original works. For quality of papers we publish we thank the authors and reviewers who did their job well and conscientiously. You can follow us on the Facebook: https://www.facebook.com/www.meste.org?ref=profile, as well as on the Twitter:" https://twitter.com/MesteZc I wish you all success in your future endeavors, and invite you to publish your works with our motto: "If you wish to be quoted, people first have to hear for you". We will help you! Zoran Čekerevac Editor-in-chief II | MESTE MEST Journal Year II - Vol.2 - Issue 1 MEST Journal – Thematic areas Thematic Areas Management Information and industrial - Management in economics technologies - Management in industry - Information technology - Entrepreneurship - Computers and new technologies - Management in crisis situations - Application of IT in management - Management in transport - Application of IT in higher education - Technologies and quality tools in - Cloud computing management - Data protection - Marketing management of research - New services - Application of IT in management - Information security - Management in ecology - Information system security - Business management in agribusiness - Business information system - Legal aspects of management - Innovation and technology - Taxation - Industrial research - Technology forecasting Education - Instrumentation and analytical - Higher education system techniques - Educational research - Specials of direct relevance to - Education technology industrial entrepreneurs - Education management - Debates on key industrial issues - Educational leadership - All facets of industrial development - Education for business - Distance learning - Lifelong learning Society & Science - Politics and society - Political science - Political theories - Public management - Public administration - Physical sciences - Environmental science - Energy and use of energy These are basic, but not exclusive - Scientific explorations themed areas. MEST Journal Year II - Vol.2 - Issue 1 MESTE | III IV MEST Journal – Table of contents Author - Title Page Research papers #1 Ihor M. Shkola, Oksana O. Petraschak 1 THE CORRELATION-REGRESSION MODELS USAGE AS A WAY TO INCREASE OF LABOR PRODUCTIVITY #2 David Ramiro Troitino 7 THE EUROPEAN COUNCIL AND THE COUNCIL OF THE EU - PAST, PRESENT AND FUTURE #3 Nikolay Tontchev, Zoran Čekerevac 18 MULTICRITERIA DECISION SUPPORTAPPROACH AND APPLICATION IN THE FIELD OF MATERIALS SCIENCE #4 Oksana Abreu Bastos, Vladyslav Koshulko 30 INTELLECTUAL MIGRATION AS AN ISSUE OF CONTEMPORARY EDUCATION IN UKRAINE Case study #5 Mario Bogdanović 37 WINNING TEAM CREATION IN CRISIS CONDITION: CASE STUDY OF PROFESSIONAL BASKETBALL CLUB Research papers #6 Victoria Vysotska, Lyubomir Chyrun 57 DESIGNING FEATURES OF ARCHITECTURE FOR ELECTRONIC CONTENT COMMERCE SYSTEMS #7 Valery Lahno 71 ENSURING OF INFORMATION PROCESSES’ RELIABILITY AND SECURITY IN CRITICAL APPLICATION DATA PROCESSING SYSTEMS Case studies #8 Anna V. Kozachenko, Liliya Y. Shulzhenko 80 THE BASIS OF MAKING THE STRATEGIC ALLIANCE BETWEEN COMPETITORS #9 Branko Davidović, Duško Letić, Aleksandar Jovanović 87 MONTE CARLO SIMULATION IN INTRALOGISTICS Research paper #10 Natalya Shakhovska, Roman Noha 94 ONE METHOD OF ANALYSIS OF RESEARCH PUBLICATIONS’ ELEMENTS Case study #11 Dagmar Vidrikova, Kamil Boc, Katarina Škatuliakova 114 POSSIBLE APPROACH TO PROTECTION OF CRITICAL INFRASTRUCTURE ELEMENT IN TRANSPORT SECTOR Research paper #12 Branislav Djordjević 116 THE IMPORTANCE OF GLOBAL MARKETING Review paper #13 Ratimir Jovićević, Vladimir Ivanović 125 RELATIONSHIP MARKETING AS AN EFFECTIVE STRATEGY GUIDELINES AND A GUARANTEE OF SUCCESS IN THE BUSINESS OF A MODERN COMPANY MEST Journal Year II - Vol.2 - Issue 1 MESTE | V MEST Journal – Table of contents Author - Title Page Case study #14 Olexandra Bulana 133 THE ROLE OF THE STATE IN THE RENEWABLE ENERGY MARKET DEVELOPMENT IN UKRAINE Book review #15 Walter E. Block 141 BOOK REVIEW OF STEVEN PINKER’S: “THE BETTER ANGELS OF OUR NATURE: WHY VIOLENCE HAS DECLINED” - Part II Reviewers 161 Instructions for authors 163 Submission instructions 167 Reviewer’s report 168 Templates for the MEST Journal papers 170 VI | MESTE MEST Journal Year II - Vol.2 - Issue 1 MEST Journal DOI 10.12709/mest.02.02.01.01 THE CORRELATION-REGRESSION MODELS USAGE AS A WAY TO INCREASE OF LABOR PRODUCTIVITY Ihor M. Shkola Chernivtsi Trade-Economics Institute KNTEU, Chernivtsi, Ukraine Oksana O. Petraschak Bukovina State University of Finance and Economics, Chernivtsi, Ukraine © MESTE NGO JEL category: C3, C5, C6, J2, J24 Abstract The relationships between various factors and labor productivity are analyzed in the article. Analysis of labor productivity in the furniture enterprises Chernivtsi region is held. The correlation and regression analysis are conducted to select the factors that affect