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Business Opportunities -Business Opportunities RUSSIAN ICT MARKET OFFICIAL PROGRAM PARTNER THE RUSSIAN ICT MARKET BUSINESS OPPORTUNITIES Date: 05/05/2017 Language: English Number of pages: 66 Author: Direct INFO Other sector reports: Are you interested in other reports for other sectors and countries? Please look at more reports here: s-ge.com/reports DISCLAIMER The information in this report was gathered and studied from sources believed to be reliable, and it was written in good faith. Switzerland Global Enterprise and its network partners cannot be held liable for data that might not be complete, accurate, or up to date, nor for data that is from Internet pages/sources over which Switzerland Global Enterprise or its network partners do not have any influence. The information in this report is not of a legal or juridical nature, unless it is specifically noted as such. Contents 2.4.3. Fintech ____________________________ 20 EXECUTIVE SUMMARY _________________________ 6 2.4.4. Transport: M2M, geosystems _____________ 22 INTRODUCTION _______________________________ 8 2.4.5. Mobile communications _________________ 23 2.4.6. Healthcare __________________________ 24 1. LEGAL ENVIRONMENT AND BUSINESS 2.4.7. Telecommunications ___________________ 25 CLIMATE ______________________________ 9 2.4.8. Cybersecurity ________________________ 26 1.1. Legislation which affects IT business in Russia, 2.4.9. Other prospective segments ______________ 27 including IPR’s ________________________ 9 2.5. Potential in the private versus state sector, potential 1.1.1. Intellectual property rights (IPR) legislation in of PPP _____________________________ 28 Russia ______________________________ 9 2.6. Potential market niches for Swiss companies ___ 29 1.1.2. Taxation for foreign companies ____________ 10 1.1.3. Personal data issues ____________________ 10 3. THE ICT INDUSTRY IN RUSSIA ___________ 30 1.1.4. Import substitution in the B2G segment ______ 10 3.1. Sub-segmentation _____________________ 30 1.2. State support programs _________________ 10 3.2. Geographical clusters ___________________ 32 1.3. Import and export regulations (customs, 3.3. Locally-oriented and export-oriented providers _ 33 certification, taxes, restrictions) _____________ 11 3.4. Strengths and weaknesses of local market _____ 34 1.4. Support for exports ____________________ 12 3.5. R&D and innovation ___________________ 34 1.5. Import substitution regulations ____________ 13 4. MARKET PLAYERS ____________________ 36 2. THE RUSSIAN MARKET FOR SOFTWARE 4.1. The top 100 Russian IT companies __________ 36 AND IT SERVICES ______________________ 14 4.2. Russian ICT companies doing business in 2.1. Current sales and forecasts _______________ 14 Switzerland _________________________ 41 2.2. Exports, current figures, and forecast, including for 4.3. Potential partner for Swiss ICT companies ____ 44 sub-segments ________________________ 15 4.4. Potential clients for Swiss companies ________ 46 2.3. Import, current figures, and forecast, including sub- 5. SWISS IT COMPANIES ON THE RUSSIAN segments ___________________________ 16 MARKET _____________________________ 47 2.4. Main sectors with the demand for innovative it 5.1. Imports ____________________________ 47 solutions and services ___________________17 5.2. Local production ______________________ 48 2.4.1. M2M solutions, Industry 4.0 ______________ 18 2.4.2. Retail logistics _______________________ 18 6. RUSSIAN IT COMPANIES DOING BUSINESS 11. CONCLUSIONS / RECOMMENDATIONS FOR IN SWITZERLAND ______________________ 49 LOCATION PROMOTION SWITZERLAND___ 62 6.1. Reasons for Russian companies to internalize __ 49 6.2. Value chain strategies __________________ 49 6.3. Export strategies ______________________ 50 6.4. R&D and innovation strategies ____________ 50 6.5. Financial strategies ____________________ 50 6.6. Distributors _________________________ 51 6.7. Partners and associations ________________ 51 7. MARKET ENTRY STRATEGIES IN RUSSIA _ 52 7.1. Importing through a distributor ___________ 52 7.2. Representative Office / Branch office ________ 52 7.3. Subsidiaries _________________________ 53 7.4. Localizing manufacturing ________________ 55 7.5. Marketing __________________________ 56 8. EVENTS AND MEDIA ___________________ 57 8.1. Conferences _________________________ 57 8.2. Trade fairs __________________________ 57 8.3. Journals ___________________________ 57 8.4. Internet platforms _____________________ 58 9. IMPORTANT ADDRESSES _______________ 59 9.1. Authorities __________________________ 59 9.2. Industry associations ___________________ 59 9.3. Other _____________________________ 60 10. CONCLUSIONS / RECOMMENDATIONS FOR EXPORTERS __________________________ 61 RUSSIAN ICT MARKET 4 List of tables Table 1: Selected Fintech companies in Russia .................................................................................................................................. 21 Table 2: The number of transportation monitoring systems broken down by consumer segments, hundreds of devices ........... 23 Table 3: Potential niches for Swiss IT products in Russia by fields ................................................................................................. 29 Table 4: Company profits in certain IT segments ............................................................................................................................. 30 Table 5: SWOT analysis of Russian IT industry ................................................................................................................................ 34 Table 6: The largest Russian IT companies in 2015 ......................................................................................................................... 36 Table 7: Summary data on the companies that do business in Switzerland ..................................................................................... 41 Table 8: Potential partners for Swiss companies: distributors and retailers .................................................................................. 44 Table 9: Potential partners for Swiss companies: system integrators ............................................................................................. 45 Table 10: Possible clients for Swiss IT companies in Russia ............................................................................................................ 46 Table 11: General information about Swiss companies in Russia .................................................................................................... 47 Table 12: Activity of offices of Swiss companies in Russia ............................................................................................................... 48 Table 13: Comparison of the legal, financial, and tax aspects of a subsidiary, in the form of a Russian legal entity, and a representation office .......................................................................................................................................................................... 54 RUSSIAN ICT MARKET 5 Executive summary In 2014, the Russian market for software and IT services entered a difficult period. A sharp ruble devaluation caused by Western sanctions and lower oil prices in the second half of 2014, and in 2015, led to a rise in prices for hardware and software. This, in turn, caused a noticeable recession on the computer market, and the redistribution of market shares among IT developers. In addition, there was a significant reduction of demand connected with the decline of purchasing power for the market’s main consumers. The market received some support from mobile network operators, and from companies that suffered from the crisis to a lesser extent (telecommunications, finance, the oil and gas industry). The market volume in rubles continued its growth due to increased costs for imported equipment and software; however, it experienced a serious decline in dollars. Preliminary estimates suggest that the size of the market in 2016 was 18 billion USD, which was 47% lower than in 2013 due to a sharp devaluation of the Russian currency. On the other hand, 2016 was a turning point for the IT industry; market growth resumed (by 6% compared to 2015). At the same time, the devaluation of the national currency was favorable for software exporters due to lower costs for producing inside Russia. In 2015, the total amount of exports were 7.6 billion USD, which was 12% higher than in 2014. Today, the Russian market for information and communications technologies (ICT) is developing in line with global trends, and offers all types of modern IT products. Some areas (for example, M2M solutions) receive active government support, e.g. in the form of laws on the obligatory use of certain technologies like the Russian GLONASS satellite navigation system to monitor motor vehicles. During the current crisis, the state also supports the development of IT technologies that improve tax administration (fiscal performance); for example, those that mark goods in order to keep track of sales and combat illegal production and imports, and online payment terminals. At the same time, the prevalence of modern IT technologies remains relatively low in some areas where the state has a monopoly (e.g. healthcare). The main consumers for IT services in Russia are finance companies (19% of all expenditures on software), manufacturing (16%), telecommunications (15%), professional services (14%), public institutions, and trade (6% of all expenditures on software). The ICT market
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