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Santa Fe College FL Baccalaureate Degree Program Proposal Recommendations from the Division of Florida Colleges Baccalaureate Review Team for Consideration by the Commissioner of Education A collaborative review was conducted by the Baccalaureate Review Team members, including staff from the Division of Florida Colleges and the Florida Colleges Budget Office. Written recommendations were submitted to the college by the review team, college staff revised the proposal, and submitted the final proposal, which is now complete and ready for consideration by the Commissioner of Education. Direct questions or concerns to Abbey Ivey at 850-245-9492 or [email protected]. College Degree Degree Program Date Submitted Type to SBOE Santa Fe College BAS Multimedia and Video Production Technology 3/18/14 No alternative proposals were received for this program. “Within 45 days following receipt of a completed proposal by the Division of Florida Colleges, the Commissioner of Education shall recommend approval or disapproval of the proposal to the State Board of Education.” Section 1007.33(5)(e), F.S. Comments Summary A Planning Process Santa Fe College’s (SFC) proposed a Bachelor of Applied Science (BAS) in Multimedia and Video Production Technology will prepare graduates for entry-level positions in companies that specialize in commercial production, narrative and documentary film, motion graphics, television production, and the growing fields of web-based video and commercial production. Planning activities for this program included research and consultation with industry professionals on a local and national level, as well as student, alumni and employer surveys. Survey results, meeting minutes and other planning documents are located in the supplemental materials, as well as letters of support. SFC held extensive discussions with the University of Florida (UF) regarding the proposed program. The Division of Florida Colleges received email correspondence from the UF objecting to the proposed program on April 11, 2012, citing program duplication. However, recent email correspondence from UF confirmed the university fully supports the proposed program (email included with the proposal). Documentation and other email correspondence detailing the collaboration process between SFC and UF are included in the supplemental materials. B Program The projected implementation date of upper division enrollment is fall 2014. The Implementation complete timeline of implementation activities is located in Section B of the proposal. Timeline C Workforce SFC cites the Florida Department of Economic Opportunity (FDEO) and reports 289 Demand/Unmet related jobs in the college’s service district of Alachua and Bradford Counties and Need Specific to 10,692 total jobs in Workforce Regions 8-12 in 2012. The college reports the counties in Program Area north and central Florida that are within a 120-mile radius of SFC are expected to have 373 annual job openings through 2020. The college maintains the FDEO does not provide employment information on many of the job fields related to multimedia and video technology. Therefore, SFC surveyed local firms in Alachua and Bradford Counties and reports respondents intend to hire 98 additional workers in the next five years and create approximately 20 new jobs per year. In addition, the college notes UF is projected to hire a new staff of 250 people in the next five years to provide multimedia, video production and curriculum support to its new online programs. SFC states there are currently no colleges or universities in the college’s service district, public or private, which offer a BAS in Multimedia and Video Production Technology. SFC emphasizes the difference between UF’s offerings and SFC’s proposed program. Only two state universities, the University of Central Florida and Florida State University, offer programs in motion picture and television technology, and they produced a total of 156 graduates in 2011. Therefore, SFC concludes there will be an annual projected job deficit of 217 jobs in the North Central Florida regions. SFC notes private universities are currently helping to meet Florida’s workforce needs in this field, but the proposed program would offer an affordable means of earning a bachelor’s degree. D Facilities and A $100,000 donation will be used to build a dedicated green-screen suite for the Equipment Specific program, which will serve as lab and classroom space. The department will also require to Program Area upgrades and replacement of equipment as hardware and software evolve. E Library/Media College library faculty engaged in a benchmarking assessment process for this program Specific to Program in November 2012. A full list of the additional books/subscriptions to be purchased is Area included in the supplemental materials. F Academic SFC currently has four full-time faculty and one coordinator, as well as six part-time Resources Specific faculty who teach in the Digital Media department. The college plans to hire a new full- to Program Area time instructor in fall 2015 if enrollment meets projections, as well as a part-time lab manager by year two of implementation. G Cost to Students The cost for four years of study at SFC and other regional postsecondary institutions, as reported by SFC: SFC = $13,611 FSU = $26,081 UCF = $25,268 UF = $25,080 The college also includes the costs of similar programs at various nonpublic institutions, and notes the average cost to earn a similar degree at these institutions is over $80,000. H Academic Content Admission to this program requires an Associate in Science (AS) degree in Digital Media Technology or similar AS degree and a 2.5 grade point average. The program will be composed of 64 credits from the AS degree, 21 credits of additional general education coursework, 33 credits of upper division courses and two credits of electives. I Enrollment, SFC anticipates 40 students enrolled during the first year and 80 students by 2016-17. Performance and The program will be supported primarily through tuition and fees and the college’s Budget Plan unrestricted fund balance. J Plan of Action if In the event of program termination, enrolled students will be allowed to complete the Program Must be program within a reasonable timeframe. The college will also work with other Terminated baccalaureate programs to facilitate student transfer. Recommendation: Approve Vice Chancellor for Academic and Student Affairs, Division of Florida Colleges __________________________________________ Date 2/24/14 Recommendation: Approve Chancellor, Division of Florida Colleges __________________________________________ Date 2/27/14 EXECUTIVE SUMMARY Institution: Santa Fe College Degree Type: Bachelor of Applied Science Degree Title: BAS in Multimedia and Video Production Technology Santa Fe College (SF) proposes offering a Bachelor of Applied Science (BAS) Degree in Multimedia and Video Production Technology (MVPT) beginning in the Fall of 2014 according to the authority granted in Florida Statute section 1007.33. The proposed degree will prepare students to be proficient in the application of multimedia and digital video production in a commercial setting. The new bachelor's degree is specifically designed to articulate with Santa Fe College’s Associate of Science (AS) in Digital Media Technology – Multimedia Track. A. PLANNING PROCESS Santa Fe College (SF) and University of Florida (UF) administrators explored various forms of collaboration from the Fall of 2010 to the Summer of 2012 while UF was in the process of developing a new Bachelor of Arts in Digital Arts and Sciences (BADAS). UF administrators determined in the Spring of 2011 that they would only consider AA transfers into the BADAS program. As a result SF faculty and administrators began discussing the feasibility of offering a BAS in Multimedia and Video Production Technology, a program distinct from the BADAS program, while still continuing to explore other forms of collaboration with UF. SF Faculty and Digital Media advisory board members began considering how best to meet local known workforce needs and possible approaches to curriculum and instruction in the Fall of 2011. A needs analysis was conducted in 2012. Consequently, SF developed a formal proposal for the proposed BAS program between the Fall of 2012 and Fall of 2013. After informing us for two years that they could not accept AS graduates into their BADAS program, UF administrators proposed an articulation agreement in mid-January, 2014 that would allow graduates from Santa Fe’s AS in Digital Media (Multimedia Track) to transfer some of their credits to their institution. After comparing the differences in the BADAS program and the proposed BAS in MVPT, UF and SF administrators jointly determined that our students could benefit from having access to the two distinct baccalaureate programs. B. PROGRAM IMPLEMENTATION TIMELINE Upper-division BAS courses in Multimedia and Video Production Technology will begin in August 2014. It is anticipated that curriculum development will be completed at the department level and forwarded to a college-wide curriculum committee for approval during the Spring of 2014. Resource development, including advisement and marketing materials, online resources, website upgrades, student recruitment and advisement will begin during the Spring of 2014 and continue through the life of the program. C. WORKFORCE DEMAND/UNMET NEED SPECIFIC TO PROGRAM AREA The Florida Department of Economic Opportunity (FDEO) estimates that there were 289 jobs in Alachua
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