Consumer Behavior Frank R. Kardes University of Cincinnati Maria L. Cronley Miami University Thomas W. Cline Saint Vincent College Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States I DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. I C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Consumer Behavior © 2011 South-Western, Cengage Learning Frank R. Kardes, Maria L. Cronley, Thomas W. Cline ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any Executive Vice President and Publisher, means—graphic, electronic, or mechanical, including photocopying, Business & Computers: Jonathan Hulbert recording, taping, Web distribution, information storage and Vice President of Editorial, Business: retrieval systems, or in any other manner—except as may be Jack W. Calhoun permitted by the license terms herein. Editor-in-Chief: Melissa Acuña Executive Editor: Mike Roche Developmental Editor: Julie Klooster For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, Vice President of Marketing, Business & 1-800-354-9706 Computers: Bill Hendee Marketing Coordinator: Shanna Shelton For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Senior Content Project Manager: Further permissions questions can be emailed to Colleen A. Farmer
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