Television Advertising Builds App Traffic

www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. The Daily News of TV Sales Wednesday, June 22, 2016 Send sales-related job listing to: [email protected] Copyright 2016. TELEVISION ADVERTISING BUILDS APP TRAFFIC CORRELATION STRONGEST FOR GAME APPS ADVERTISER NEWS In its latest examination of the correlation of television Perception of price increases is damaging overall ad spend to a particular type of advertiser, the Video customer satisfaction in the heavily-advertised auto Advertising Bureau (VAB) is out with a detailed report on insurance category according to the annual study from what happens when mobile app developers advertise on J.D. Power. Overall satisfaction was down a “significant” 7 TV—and what happens when they don’t. The stakes are points as was satisfaction among the largest ($2 billion and high. Mobile gaming apps, in particular, are big business, over) companies. Power divides this study into 11 regions; with top titles generating revenues over $1 million per day. breakouts by region can be viewed at jdpower.com…… With over 1,000 mobile apps added to the Apple app There’s more evidence that the housing market is continuing store each day, VAB notes that it’s become crucial for to improve. Builder Lennar Corp. reported its quarterly developers to build large audiences numbers with deliveries up 12%, quickly in hopes of monetizing new orders up 9.5% and backlogs up their product and maximizing their 12%. The average price of a delivered investment. “Because of this, the home rose 4% to $364,000…… Bids category has been increasingly turning for leases of the Sports Authority towards the power of TV advertising stores are due tomorrow and The Wall to increase downloads, visits and in- Street Journal reports Sports Direct app purchases and now collectively International, a British sporting goods spends almost $1 billion annually in the retailer, has been talking to Modell’s medium,” the report says. That figure about a possible deal to acquire as has grown rapidly from TV ad spend of many as 200 of the stores. Going- only $565,300 in 2009 to $992.3 million Out-of-Business sales are currently in in 2015. 100% of Nielsen-measured progress at about 450 stores with Sports U.S. national broadcast and cable networks—all 123 of Authority having sold its inventory to a group of liquidators them—had some app advertising last year, up from only last month……Not all expansions succeed. Joe’s Crab 68 network in 2011. Shack had expanded into the New York City market and is VAB looked at advertising from October 2014 to now closing some of the units there with the CEO saying December 2015 by 60 mobile apps across 10 categories. “It is principally a vacation-type brand…(the expansion into That included games, of course, but also eCommerce/ urban areas) just didn’t work”……Friendly’s has finalized Retail, Media, Sports, Restaurants, Music, Financial/ the sale of its ice cream business to Dean Foods for $155 Insurance/Real Estate, Travel, Tech/Telco and Education. million. The company that runs the 260-unit restaurant For 46 of the mobile app brands (77%) VAB found a direct chain will change its name to FIC Restaurants Inc. and will correlation between TV advertising and app traffic. In the continue to use the Friendly’s trademark as part of the deal months when they were running TV ads those apps had with Dean……CarMax quarterly same-store sales were up an increase in monthly unique visitors—an average bump just 0.2%, but the company said it had “an improvement up of 25%. But in the months when they were off TV their in conversion that more than offset a decrease in store monthly unique visitors declined—by an average of 20%. traffic.” Overall used vehicle sales were up 4% while For the other 14 brands VAB did not identify a correlation profit slipped from $182.0 million in the quarter last year between TV ad spend and monthly unique visitors. to $175.4 million……What ever happened to the revival of Importantly, nearly all of the game apps, the big revenue Circuit City (the one-time parent of CarMax)? This Week category, were in the group where there was a correlation In Consumer Electronics reports plans for a return of the between TV ad spend and monthly unique visitors.18 of brand are still progressing although the original projected the 21 mobile apps (86%) analyzed in the game segment June opening of the first store has passed. The head of showed a direct correlation between TV spend and app the group trying to bring back the banner told TWICE they traffic. On average, the 18 apps with a correlation saw their are “taking our time to get it right”……Tesla has opened a unique visitors decrease 23% when TV ads weren’t active mini-showroom in the men’s department of a Nordstrom and increase 30% when TV ads were active. store in a Los Angeles mall. Tesla has been in malls before, “In this oversaturated, highly competitive, millennial- but never within a particular store. A Nordstrom exec said driven category, successful app brands—whether they they “thought it would be interesting”……Beverage World be games, ecommerce, services, sports or media—are reports Nespresso will introduce the first Cuban coffee to effectively leveraging Television to drive downloads, visits be sold in the U.S. this fall, the first coffee from Cuba to be and in-app purchases,” concluded VAB’sPAGE researchers. 1 sold here in more than 50 years.

www.SpotsnDots.com NETWORK NEWS AVAILS The CW has moved the premiere of the new season If you love selling all screens, we have a tremendous of Penn & Teller: Fool Us. Instead of Monday, July 11, digital/broadcast sales position for you! Your candy store the new season will begin on Wednesday, July 13, at 8:00 at Fox6now.com & WITI FOX 6 Milwaukee includes: pm (ET). The one hour competition series will have a new An awesome website, mobile apps, a complete digital host this year—Alyson Hannigan. On each episode of solution toolbox, #1 rated local TV news, locally produced Penn & Teller: Fool Us, aspiring magicians are invited to programs, NFL/GB Packers Football, MLB, NASCAR and perform their best trick to try and fool the world-famous all Fox Sports. We are looking for a self-motivated team team of Penn & Teller. Anyone who succeeds wins the right player with excellent organization skills. Creativity, first-rate to perform with Penn & Teller in their show at the Rio Hotel communication and strong marketing instincts are essential & Casino in Las Vegas…...Choice Male Athlete nominee to this position. Resumes to: [email protected]. E.O.E. John Cena and actress/recording artist Account Executive: WPBF 25, Victoria Justice will co-host Teen Hearst Television’s ABC affiliate in Choice 2016, airing live Sunday, July Kim Kardashian appears West Palm Beach, Florida is seeking 31, at 8:00 pm (ET) on FOX. Additionally, nude on the current cover of a dynamic individual to be a part of our 2015 winner and 2016 nominee Charlie GQ with the headline ‘Kim as already successful team. Candidate Puth will perform his single, “We Don’t you've never seen her.’ Which must have Broadcast TV Sales Talk Anymore,” and Empire’s Serayah I can only assume means in experience and the ability to thrive in also will perform……Boxeo Telemundo a library. a fast paced, competitive, multi-media Ford rings in its Summer Season with environment. We will encourage your a 10-round bout between Puerto Rican Jimmy Fallon creativity and enthusiasm to generate David “Dabo” Quijano and Mexican new business revenue and cross Ricardo “Meserito” Rodríguez for the platform sales. Please submit your WBO Super Latin Flyweight title, this Friday, June 24, at resume ONLINE. EOE M/F/D/V 11:35 pm (ET) from Tampa, FL…...The 2016 ESPYS, airing Research Director: KTVU/KTVU+ (SF Bay Area) Wednesday, July 13, at 8:00 pm (ET), will present the Arthur seeks a Research Director for research analysis, sales Ashe Courage Award posthumously to Zaevion Dobson, marketing, and metrics for the creation a 15-year-old high school football star from Knoxville, TN, of strong promotions/presentations and to used his body to protect two girls from a barrage of a strategy for optimizing data for new bullets, ultimately giving his life to save theirs……Kristin business development. The Research Chenoweth has come aboard NBC’s Hairspray Live!, Director will collaborate with FOX which will air Wednesday, December 7, at 8:00 pm (ET), Research, managers and vendors to joining the previously announced all-star cast of Harvey meet research needs of the stations. Fierstein, Jennifer Hudson, Martin Short, Derek Hough Bachelor’s Degree is required. Four and newcomer Maddie Baillio. Chenoweth will play Velma years related experience required. Qualified candidates Von Tussle, the self-promoting and manipulative producer should submit their resume and cover letter via the on-line of “The Corny Collins Show,” who will stop at nothing to process at www.ktvu.com EOE/M/F/Disabled/Veteran make her daughter, Amber, the star that Velma never was. WFTS-ABC Action News in Tampa, FL seeks a qualified, dynamic, driven leader to motivate and direct MONDAY RATINGS a top performing sales With the NBA Finals over, TV viewing returned to team. The Local Sales normal summer levels on Monday night. The Bachelorette Manager must be willing on ABC topped the young demo and had the most viewers, to get in the trenches with but Mistresses didn’t hold the strong lead-in, so NBC, with AEs and participate in the American Ninja Warrior and Spartan: Ultimate Team development of NTR and Challenge, won the night in the demo and for total viewers. digital revenue. The LSM The Nielsen overnights put NBC at an average 1.7 rating will be responsible for in Adults 18-49 and 3.3 in Households, with an average training and supervision audience of 5.759 million. ABC was at 1.6 18-49, 3.8 HH and to ensure reps meet their individual goals and sales 5.683 million; CBS, with reruns and Braindead, 0.7 18-49, dept objectives. Minimum 2 years of successful sales 2.7 HH and 3.981 million; FOX, with So You Think You Can management experience and proven ability to work in a fast Dance, 0.6 18-49, 1.6 HH and 2.509 million; Telemundo, paced environment. Qualified candidates, CLICK HERE to led by El Señor de los Cielos 4, 0.6 18-49, 0.9 HH and apply (search for job #11903). EOE. 1.613 million; Univision 0.5 18-49, 0.8 HH and 1.494 million; and The CW 0.3 18-49, 0.7 HH and 1.023 million. MORE AVAILS ONLINE @ SPOTSNDOTS.COM Place a classified, email: [email protected] WEEKLY RATINGS For Week #39, June 13-19, ABC was at 3.5 18-49 and ACCOUNT ACTION 6.0 HH; NBC 1.1 18-49 and 2.8 HH; Univision 1.1 18-49 Adweek reports that TracFone has awarded its media and 1.3 HH; CBS 0.7 18-49 and 3.0 HH; FOX 0.7 18-49 and planning and buying account to Havas Media Group. The 1.9 HH; Telemundo 0.5 18-49 and 0.8 HH; and The CW 0.3 mobile communications company boosted U.S. ad spending 18-49 and 0.6 HH. to $191 million last year from $147 million in 2014 and is aggressively seeking growth in the mobile market. PAGE 2 6/22/2016

The Daily News of TV Sales @ www.spotsndots.com CBS SETS MULTI-PHASE FALL DEBUTS NAB PUSHING FOR TV OWNERSHIP CHANGES With Thursday Night Football kicking off September With the federal courts having tossed the FCC’s ban on 15 and running through October 20, CBS is again going with joint sales agreements (JSAs), the National Association a “multi-phase” launch for its new season. The network’s of Broadcasters (NAB) is pressing its case for the FCC to top-rated sitcom, The Big Bang Theory, will begin the fall reform its media ownership rules. NAB calls the broadcast season as the anchor for Monday, beginning September 19, ownership rules “outdated and inequitable” in a letter filed at 8:00 pm (ET), and then move to its regular time period for two docketed proceedings. anchoring Thursdays, beginning October 27 at 8:00 pm (ET). Specifically, the NAB is calling for the FCC to eliminate Case Closed, the limited series docu-drama event the newspaper/broadcast crossownership rule and the last examining the JonBenét Ramsey murder 20 years later, remnant of the radio/television crossownership rule. And it will have its first of three two-hour segments air Sunday, wants the Commission to reform its local TV ownership rule September 18, at 8:30 pm (ET). Part by eliminating the “wholly arbitrary and two airs the next night at 9:00 pm (ET), unrealistic” eight voices test and also following The Big Bang Theory season Microsoft purchased allow a single entity to own two of the 10 premiere and the series premiere of LinkedIn for $26 billion. In top-four TV stations in a market. the new comedy Kevin Can Wait at 8:30 other words, that's $1 for The recent federal appeals court pm (ET). every LinkedIn invitation you ruling noted that the newspaper/ The season 14 premiere of NCIS deleted from your in-box. broadcast crossownership ban is first-up on Tuesday, September 20, remains in effect even though the FCC followed by the new court drama Bull determined more than a decade ago and the season three premiere of NCIS: James Corden that it is no longer in the public interest. New Orleans. NAB says it needs to go because it is not Wednesday, September 21, has needed to promote diversity of voices, the 90-minute season 33 premiere of Survivor and the harms localism and “exacerbates the perilous state of the 90-minute season finale of Big Brother. newspaper industry.” Friday, September 23 is wall-to-wall cop shows, with As far as local TV ownership limits are concerned, the series debut of the reimagined MacGyver, followed by NAB says the eight-voices test erroneously assumes that the season seven premieres of Hawaii Five-0 and Blue TV exists in a separate competitive universe that doesn’t Bloods. 48 Hours has its season 29 premiere on Saturday, include MVPDs, the Internet, online and mobile video September 24, at 10:00 pm (ET). services and other competitors. “The majority of DMAs do 60 Minutes is back to begin its 49th season on Sunday, not even have eight full power stations,” NAB says, yet no September 25, at 7:30 pm (ET) or so, following an afternoon one has demonstrated that such markets suffer from a lack NFL doubleheader. It will be followed by the final installment of competition. of Case Closed. The letter also says the FCC’s rationale for not allowing With Survivor back to its regular one-hour format, a TV station owner to acquire a second station ranked in the Criminal Minds and Code Black begin their new seasons, top four of its market is flawed. NAB argues that the third #12 and #2, respectively, on Wednesday, September 28. and fourth stations, combined, in many markets, don’t come Sunday, October 2 premieres include season eight for close to the revenue or audience share of the #1 station. NCIS: Los Angeles, season three for Madam Secretary NAB says broadcasters should be permitted to own two and season five for Elementary. of the top four and then as many stations in a market as Scorpion has its two-hour season three premiere complies with antitrust law. Monday, October 3, at 9:00 pm (ET). The next week, October 10, the 9:00 o’clock hour will be filled by the season TELEMUNDO O&OS ADDING LOCAL NEWSCAST six premiere of 2 Broke Girls, which goes to its regular The Telemundo Station Group will expand its local half-hour format the next Monday, October 17 and The Odd news programming this fall. Beginning Monday, September Couple bows for its third season at 9:30 pm (ET). 26, the O&O group will launch a new 30-minute newscast And then things start changing as Thursday Night to air weekdays at 5:00 pm (4:00 pm CT). The expansion Football leaves the CBS schedule. Monday, October 24 will comes less than two years after the Telemundo Station have Kevin Can Wait move to the pole position, followed by Group added a half-hour newscast at 5:30 pm (4:30 pm CT) the series premiere of Man with a Plan, 2 Broke Girls, The across 14 markets. The additional newscast will replace Odd Couple and Scorpion. The Best of Caso Cerrado, and viewers will continue The Big Bang Theory begins its regular slot at the top to enjoy Caso Cerrado with Dra. Ana Maria Polo every of Thursday nights on October 27, followed by the series weekday at 3:00 pm (ET) and 7:00 pm (ET) in its regular debut of The Great Indoors, the season four premiere of time periods. Mom, the season two premiere of Life in Pieces and the The Telemundo stations that will add the new half-hour series premiere of Pure Genius. newscast include: KVEA Los Angeles; WNJU New York; WSCV Miami; KTMD Houston; KXTX Dallas-Fort Worth; NBCU-DREAMWORKS DEAL APPROVED WSNS Chicago; KSTS San Francisco; KVDA San Antonio; Comcast Corp.’s NBCUniversal says the Justice KTAZ Phoenix; KHRR Tucson; KTLM McAllen, TX; and Department has cleared its $3.8 billion purchase of KDEN Denver; WWSI Philadelphia; and KBLR Las Vegas. DreamWorks Animation SKG Inc. The studio will help To support the newscast expansion, the Telemundo NBCU compete with Disney. Station Group expects to immediately hire at least 30 additional employees to boost the local newsrooms. PAGE 3 6/22/2016

The Daily News of TV Sales @ www.spotsndots.com