<<

Exploring the New Media Landscape Presented By: Pierre Megherdichian │ Digital Sales Lead, NBCU Owned TV Stations

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. OVERVIEW OF PRESENTATION 1 EVOLUTION THE 2 CONSUMER THE FUTURE OF TV IS 3 NBCU & 4 DENVER OUT WITH THE OLD, IN WITH THE NEW EVOLUTION OF MOBILE DEVICES

Motorola & Nokia, 2000’s Apple iPhone Tablets and Mobira BellSouth/IBM Ericson, Surface Devices Blackberry, Motorola Razr

April 1973: Motorola was the first company to mass produce the first handheld mobile phone. These early mobile phones are often referred to as 0G mobile phones, or Zero Generation mobile phones. Most phones today rely on 4G mobile technology and 5G in the near future.

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 4 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. INTERNET HISTORY TIMELINE

ARPANET ETHERNET + USENET DIAL-UP WWW SEARCH ENGINES

The 1960’s saw Development of The First domain Development of Rise and Burst of the the development protocol for linking was registered in HTML + URL gave Dotcom bubble. of the first wide- multiple networks the 1980’s birth to the first Rise + proliferation area computer together iteration of the of Wi-Fi network World Wide Web.

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 5 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. U.S. BROADBAND INTERNET TREND

NUMBER OF U.S. HOUSEHOLDS WITH BROADBAND INTERNET ACCESS 2000-2017

In the most recently reported period, almost 110 million U.S. households had fixed broadband internet access, up from close to 80 million in 2009 .

Number of fixed broadband subscriptions in the from 2000 to 2017 (in millions)

120 109.84 106.07 102.19 96.03 97.81 100 92.51 88.32 84.52 79.99 77.13 80 71.7

60.24 60 51.16

37.35 (in (in millions) 40 27.74 19.88 20 12.79

Numberof U.S. households 7.07 with with broadband internet access 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: United States; 2000 to 2017 COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. Further information regarding this statistic can be found on page 8 . 6 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. Source(s): ITU; Federal Communications Commission ID 183614 TV IS NOT DEAD, IT'S JUST DIFFERENT

• Connected television is any device which is designed to support multimedia and connect to the Internet (internet-capable TV set, video game consoles such as Xbox, PlayStation, Blu-ray Disk Player or streaming video device).

• Compared to traditional TV, which is primarily focused on media broadcasting, these new- generation devices are all about online interactive media, internet TV, over-the-top content and on- demand . These that can be accessed through software applications or web widgets.

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 7 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. A LOOK INTO THE DENVER DIGITAL CONSUMER DENVER MARKET HIGHLIGHTS

21% Denver DMA’s Hispanic population

Denver Hispanic total consumer $19.1B spending in 2017

27% Consumer spending by Hispanics has grown 27% since 2012, vs only 20% for non-Hispanics • By 2022 consumer spending by Hispanics is expected to grow an additional 29%, vs 27% for non-Hispanics

Source: 2019 Claritas & 2018 IHS Hispanic Market Monitor COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 9 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. (2012 vs 2017 vs 2022 Consumer Spending estimates) HISPANICS IN DENVER: DEVICE OWNERSHIP

% OF HISPANIC A18+ IN DENVER: TYPES OF DEVICES OWNED

100.0% 91.6% 91.5% 93.5% 93.3% 92.4% 86.6% 90.0% 76.1% 80.0% 72.7% 73.0% 70.0% 62.6% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Denver, CO 2014 Denver, CO 2014 Denver, CO 2015 Denver, CO 2015 Denver, CO 2016 Denver, CO 2016 Denver, CO 2017 Denver, CO 2017 Denver, CO 2018 Denver, CO 2018 Release 1 Release 2 Release 1 *Update Release 2 Release 1 Release 2 Release 1 Release 2 Release 1 *Revised Release 2 09-21-2015* 06-8-2018*

Desktop computer Laptop or notebook computer Smartphone (iPhone, Galaxy, etc.) Tablet (iPad, Galaxy Tab, Kindle Fire, etc.)

*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 10 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. HISPANICS IN DENVER: ONLINE BEHAVIOR

% OF HISPANIC A18+ IN DENVER: INTERNET/APPS USAGE IN THE PAST MONTH

90% 83% 80% 67% 70% 64% 60% 57% 60% 50% 47% 50% 44% 44% 41% 39% 38% 38% 38% 37% 40% 30% 20% 10% 0%

*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 11 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. HISPANICS IN DENVER: E-COMMERCE SPENDING

HISPANIC A18+ IN DENVER: AMOUNT SPENT ON PURCHASES VIA THE INTERNET YOY

$500,000,000 $470,694,900 $437,655,900 $450,000,000

$400,000,000 $376,848,600 $345,825,600 $344,744,500 $350,000,000 $311,618,900 $318,359,600 $300,000,000 $273,427,100 $262,273,900 $265,715,200 $250,000,000

$200,000,000

$150,000,000

$100,000,000

$50,000,000

$- Denver, CO 2014 Denver, CO 2014 Denver, CO 2015 Denver, CO 2015 Denver, CO 2016 Denver, CO 2016 Denver, CO 2017 Denver, CO 2017 Denver, CO 2018 Denver, CO 2018 Release 1 Release 2 Release 1 *Update Release 2 Release 1 Release 2 Release 1 Release 2 Release 1 *Revised Release 2 09-21-2015* 06-8-2018*

*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 12 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. ADVANCED TV OVER THE TOP VIEWING DEFINED

Over the top (OTT) refers to content provided via a high- Internet connection instead of delivered via traditional paid or broadcast Television.

OTT VIEWING CAN TAKE PLACE ON SEVERAL PLATFORMS:

CONNECTED TVs COMPUTERS TABLET SMARTPHONE GAME CONSOLE Smart TV or Laptop or Xbox & Enabled Device Desktop PlayStation

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 14 CONFIDENTIAL.CONFIDENTIAL. All concepts are subject All concepts to further dev areelopment subject and approval to further by all parties. development and approval by all parties. 14 FRAGMENTATION OF OTT VIEWERSHIP

Premium video remains multi-screen, but as of Q4 2018, Connected TVs and STB VOD (the big screen) together comprised 58% of the market.

AD VIEW COMPOSITION AND GROWTH, BY DEVICE, U.S. Q4 2014 — Q4 2018

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. Source: Freewheel Growth & Convergence: The Evolution of Premium 15 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. Video in 2018; Q4 2018 with year-end insights U.S. HISPANICS AND STREAMING VIDEO

Items/services household currently has (HHLD): Streaming services visited/apps used Smart TV or Streaming Media Player (Apple TV, Roku, etc.) past 30 days Hispanic A18+ in Denver Hispanic A18+ in Denver 40.0% 36.3% 34.3% 400,000 35.0% 31.0% 30.9% 350,000 30.0% 300,000 25.0% 20.5% 21.3% 21.8% 250,000 20.0% 17.5%

200,000 15.0% 10.8% 10.7% 150,000 10.0%

100,000 5.0%

50,000 0.0% Denver, CO 2016 Denver, CO 2017 Denver, CO 2017 Denver, CO 2018 Denver, CO 2018 0 Release 2 Release 1 Release 2 Release 1 Release 2 YouTube Netflix Amazon HBO NOW *Revised 06-8- Prime Video 2018* Smart TV (Internet capable television) Comp %

*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes Streaming media player (Apple TV, Roku, etc.) Comp %

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 16 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. FEP VS. LIVE VIEWING VS. CLIPS

CONTENT FORMAT COMPOSITION (Q4 2018) NBCU OTS AD DELIVERY BY 29 % 61 % 10 % CONTENT FORMAT +51 % YOY +16 % YOY -14 % YOY Live: Pass-Thru from broadcast stream for all GENRE OF CONTENT (Q4 2018) programing except Full Episode Player (FEP): Dynamic Ad Insertion (DAI), mid-roll in between content

Clips: Dynamic Ad Insertion (DAI), pre-roll before content

Source: Freewheel Growth & Convergence: The Evolution of Premium Video in 2018; COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 17 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. Q4 2018 with year-end insights NBCU & TELEMUNDO DENVER THE NEW NBCU OTS PORTFOLIO

THREE STATION GROUPS DELIVERING MULTIPLATFORM PROGRAMMING

NBC OWNED TV STATIONS NBC SPORTS REGIONAL NETWORKS

Local News, Entertainment, Sports Local News, Entertainment, Sports Entertainment, Sports, and News Programming Covering the General Market Programming Covering the Hispanic Market Programming Covering Local Pro Sports

ALONG WITH DISTRIBUTION PARTNERSHIPS ACROSS NBCU

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 19 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. REACH INFLUENTIAL MARKETS

11 NBC Stations, + Cable News 32MM TV households, Springfield 28% of U.S., eight of the top 10 markets 182MM Page Views / Mo Providence Hartford New York Philadelphia 30 Telemundo Stations San Francisco Sacramento Washington, D.C. 19 of the top 20 Hispanic markets Denver 94MM Page Views / Mo Fresno Richmond Las Vegas Raleigh

7 Regional Sports Nets Phoenix Aligned with 25 premier sports Tucson franchises 40MM Page Views / Mo /Ft. Worth El Paso Tampa Orlando 120+ Markets 30 Markets 90MM HHs 6.4MM U.S. Ft. Myers 82% U.S. Coverage Hispanic TV HHs Elevators: 80.3MM Imps Taxis: 20.8MM Imps Brownsville-McAllen PATH: 6.1MM Imps Puerto Rico

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 20 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. CONNECTING DENVER TO THE RIGHT AUDIENCE

Targeted Placement on Linear & Non-linear Platforms Out-of-Home Television, Desktop & Mobile, Location based, geo-targeting Streaming opportunities in the most content extension with massive relevant markets across the country reach ONE COHESIVE MESSAGE UTILIZING ALL OF NBCU’S ASSETS

Content Production & Social Media Integration Opportunities Extensions Custom content production and amplification to reach additional audiences

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 21 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. VISITOR PROFILE & TRAFFIC TELEMUNDO STATION GROUP SITES

With 30 owned DENVER SITE METRICS (Monthly Avg) stations across the US & Puerto Rico, Page Views 541K Telemundo station group websites Unique Visitors 178K keep the Hispanic communities they serve up-to-date on the latest news, Video Views 169K entertainment, sports, & weather stories that matter. Social Followers 108K VISITOR PROFILE 63.0% Avg. Age women 39 y.o. 37.0% $51k men Avg. HH Income

Source: Adobe Analytics, Total Page Views (Jan – Jul 2018). Qualitative: Scarborough Research, COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 22 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. Market/Release:User Base Metrics: Scarborough April 2019 USA+ | Source: 2017 Release Adobe 2 AnTotalyticsal – Adults & Facebook 18+ DENVER’S COMPLETE ADVERTISING SOLUTION

NBCU OTS websites deliver your message alongside brand-safe content through effective ad placements.

PREMIUM NATIVE AUDIENCE HIGH IMPACT MOBILE VIDEO CONTENT TARGETING TAKEOVERS EXTENSIONS

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 23 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. PREMIUM VIDEO

Full Episode Player Live Streaming Video Pre-Roll Network programming – Stream ALL NBCU OTS Align with NBC programming Speak to an engaged audience. anytime, anywhere! programming LIVE! on-demand.

• No ad-skipping • Digital ad insertion in • Local and National • :15 video with companion Pre / In-Game / Post Scale banner ad placement • :15 / :30 mid-roll SPORTS Programs with (where applicable) companion banner ads • NBC Prime & Late Night • Digital ad insertion with = brand safe, quality click-through • Pass-through ads from environment functionality broadcast feed for ALL OTHER PROGRAMS • 100% viewability

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 24 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. CLICKTELEMUNDO TO EDIT MASTER TITLE FULL STYLE EPISODE PLAYER OVERVIEW

In Telemundo DMAs: Telemundo FEP - OTT Minutes by Platform • 29.5 Million Minutes Watched (+42% MoM and +163% YoY) Last 6 Months (Oct-18 to Mar-19) • Average of 179.1 Minutes per viewer 25,000,000 50% 21,220,868 Platform by Minutes Consumed Last 6 Months: 45% 18,118,636 48% from OTT │ 48% from Mobile App │ 4% from Desktop. 20,000,000 40% Denver DMA: 35% 15,000,000 30% • 306K Minutes Watched (+52% MoM and +124% YoY) • Average of 147.5 Minutes per viewer 25% 10,000,000 20% Platform by Minutes Consumed Lat 6 Months: 15% A52% from OTT │ 42% from Mobile App │ 6% from Desktop. 4,701,914 4,562,261 5,000,000 10%

479,961 5% - 0%

FEP Minutes Total FEP Minutes Comp %

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 25 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. Source: Adobe Analytics, TVE Production/TVE Mobile App, March 2018 – March 2019 APPS FOUND IN STREAMING DEVICES

THREE WAYS VIEWERS CAN ACCESS NBC CONTENT ON CONNECTED DEVICES:

ON-DOMAIN: NBC TVE MVPD dMVPD Multichannel Video Digital Multichannel Video 1. Station sites & apps (TV*, laptop, Programming Programming Distributors tablet, smartphone) Distributors (MVPD) are (dMVPD – also referred to as 2. NBC sites and apps (TV, laptop, traditional cable or satellite vMVPD) aggregate live / on- providers, many of whom tablet, smartphone, game console) demand television and Network Apps & Sites NBC Sports / have extended offerings by deliver the content over the creating OTT experiences for internet. subscribers through their site / App & Site app.

NBC OTS Local Station Website & Apps

Most streaming services support live / on-demand viewing through connected TVs, computers, tablets, smartphones, and game consoles*.

On-demand viewing only available through select streaming COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 26 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. services. Availability on devices varies by service. TELEMUNDODENVER.COM USER TRAFFIC DETAILS + + Mobile Desktop App APRIL 2019

541,820 178,429 169,368 107,645 107,885

Page Views Unique Visitors Video Views Likes Followers

USERS SPEND 0.9 MIN AND VIEW 1.6 PAGES PER VISIT TELEMUNDO FEP VIDEO ON DEMAND USERS SPEND ON AVERAGE OF 107 MINUTES

User Base Metrics: April 2019 | Source: Adobe Analytics & Facebook TELEMUNDODENVER.COM USER TRAFFIC DETAILS

APRIL 2019

Mobile Desktop App

Page Views Page Views Page Views 300,327 71,592 169,901

Unique Visitors Unique Visitors Unique Visitors 138,040 37,123 3,235 Video Views Video Views Video Views 128,269 14,050 26,629

USERS SPEND 0.6 MIN AND USERS SPEND 1.8 MIN AND USERS SPEND 1.8 MIN AND VIEW 1.3 PAGES PER VISIT VIEW 1.8 PAGES PER VISIT VIEW 2.8 PAGES PER VISIT

User Base Metrics: April 2019 | Source: Adobe Analytics TELEMUNDO DENVER TVE MONTHLY – APRIL 2019

DEN - TLMD.COM+Owned Station - Linear Minutes DEN - FEP - VOD Minutes Watched Watched

600 100 400 50 200 0 0 Thousands Thousands Jul-18 Apr-18 Oct-18 Apr-19 Jun-18 Jan-19 Feb-19 Mar-19 Aug-18 Sep-18 Nov-18 Dec-18 Jul-18 May-18 Apr-18 Oct-18 Apr-19 Jun-18 Jan-19 Feb-19 Mar-19 Nov-18 Dec-18 Aug-18 Sep-18 May-18 Owned Station Browser Mobile App OTT TLMD.COM Mobile App MoM: +15% YoY: +851% MoM: +68% Last Month's Total: 515,679 TLMD.COM Browser YoY: +268% Last Month's Total: 32,888

DEN - FEP - VOD Viewers DEN - TLMD.COM+Owned Station - Linear Viewers

6 1 4 0 0 2 0 0 Thousands May-… Jul-18 Oct-18 Apr-19 Apr-18 Jan-19 Jun-18 Feb-19 Mar-19 Aug-18 Sep-18 Nov-18 Dec-18 Jul-18 Oct-18 Apr-19 Apr-18 Jan-19 Jun-18 Feb-19 Mar-19 Aug-18 Sep-18 Nov-18 Dec-18 May-18

Thousands Owned Station Browser Mobile App OTT TLMD.COM Mobile App MoM: +22% YoY: +206% MoM: +133% TLMD.COM Browser Last Month's Total: 4,837 YoY: +595% Last Month's Total: 199 Average Minutes Viewed in April 19: 107 Average Minutes Viewed in April 19: 165 User Base Metrics: April 2019 | Source: Adobe Analytics Metrics: FEP - VOD Minutes Watched: # of digital video content minutes watched ON-DEMAND, FEP - VOD Viewer: # of unique digital devices who watched ON-DEMAND Linear Minutes Watched: # of digital video content minutes watched LIVE, Linear Viewer: # of unique digital devices who watched LIVE Content Types: FEP (Full Episode Player): On-demand full episode programming watched on the NBC.COM or TLMD.COM website or app NBC.COM/TLMD.COM Linear: Live digital viewing watched on the NBC.COM or TLMD.COM website or app, Owned Station Linear: Live digital viewing watched on the Local website or app (i.e. NBC New York/Telemundo 47) DRIVE ROI WITH NBCU OTS

Premium publishers, like NBCU OTS, are more effective at driving results!

COMSCORE STUDY SHOWS PREMIUM PUBLISHERS DELIVER 67% 51% 3x Higher Brand Lift Higher more effective in Effectiveness driving key metrics (favorability, consideration & intent to recommend)

…due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

Sources: comScore Study – The Halo Effect: How Advertising on Premium Publishers Drivers Higher Ad Effectiveness | July 2016

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 30 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. BENEFITS OF CROSS PLATFORM ADVERTISING

Investing across platforms (TV, Digital Video, Social) with a single premium publisher improves advertising effectiveness!

BRAND +28% L I F T + + SALES +16% L I F T

Source: NBCUniversal in a partnership with Accenture: “Quantifying the connection: premium video & brand building”; Cross-platform advantage vs. siloed planning

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 31 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. CASE STUDY RIVIANA

CLIENT GOALS: SOLUTION: RESULTS:

• Increase brand awareness and sales in (4) key • The ground-breaking synergy campaign, • Broadcast over delivery in LA, HOU & NY markets (LA, HOU, NY, MI) for Riviana’s rice “KitchenCore” for NBC and “Nuestro • Digital Highlights brands and rice varieties: Mahatma and Comedor” for Telemundo celebrated the • Telemundo: 4% brand penetration and 5% lift on Carolina Rice. power of food to preserve and share our most purchase intent treasured family traditions. • 200% total delivery • Convey the idea that food brings families • 9% Pre-roll CTR together and Mahatma & Carolina Rice • Creative was produced to drive digital • Social: 95K total video views/ 84K unique provides consumers a feeling of home and engagement through long-form documentary video views authenticity when cooking with these style segments. • NBC: 2% brand penetration with Carolina rice having greater brand awareness and purchase products. • NBCU Skycastle cast bilingual food personality intent vs. competitor rice brand • • Reach both Spanish and English speaking Bricia Lopez as the brand ambassador. 116% total delivery • F5.6% Pre-Roll CTR audiences with one cohesive message that • NBC & Telemundo custom content Included: • Social: 309K total video views/ 276K drives engagement across all platforms: unique video views broadcast, digital and social. • :15 and :30 brand spots with drivers to digital segments hosted on the NBC/Telemundo station sites • 2-minute “mini-doc” segments • :06 teasers for social takeovers • Dedicated digital and social campaign

Click to play Recap Video

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. 32 CONFIDENTIAL. All concepts are subject to further development and approval by all parties. THANK YOU!

This presentation is confidential and contains proprietary information and intellectual property of NBCUniversal, Media LLC. Neither this presentation nor any of the information contained herein may be reproduced or disclosed under any circumstances without the express written permission of NBCUniversal Media, LLC. COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. All concepts are subject to further development and approval by all parties. The names/trademarks of other companies, products and services are property of their respective owners. THE FUTURE OF TV: OTT BY TYPE OF DEVICE

Household penetration of Connected TVs has been growing

• TV (Smart TV) is by far the leading device consumers own that can be controlled by the internet – 52%. Multi-room speakers/wireless speakers is second at 23%.

• In 2018, a projected 182.6 Million Connected TV Users , or 55.5% of the US Population.

• 80% of ad campaigns served by Videology included a connected TV component ; overall, 98% of its campaigns ran across multiple screens.

• From 2016 to 2017, the number of advertisers running connected TV ads through the Innovid platform increased by 30%.

• Among Innovid’s broadcast clients, more than half of all ad impressions are served to connected TV devices , and the company noted an increase in the distribution of impressions to broadcasters from platforms and aggregators.

• The biggest subcategory of connected TV users is smart TV users , which will reach 119 million by 2021. Other top device categories are Roku, connected video game consoles and Amazon Fire TV.

*source: Consumer Technology Association, United States; Consumer Technology Association; 2011 to 2017 *source: Statista Survey, United States; August 9 to 23, 2017; 1,761 respondents; 18 to 59 years *source: Videology, US TV & Video Market at a Glance *source: Innovid, Global Video Benchmarks 2018 *source: eMarketer, July 2018

COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties. 34 A25-54 TELEMUNDO DENVER HOLDS A SIGNIFICANT SHARE OF SPANISH-LANGUAGE VIEWING

#1 # #1 #1 1 24% 26% 26% 30% 30% 38% 32% 36% 36% 56% 60%

76% 74% 74% 70% 70% 62% 68% 64% 64% 44% 40%

Morning Daytime Early Fringe Early News Prime Prime Prime Prime Prime Late News Late Fringe (M-F, 6-9a) (M-F, 9a-3p) (M-F, 3-5p) (M-F, 5-5:30p) (M-F, 6-10p) (M-F, 6-7p) (M-F, 7-8p) (M-F, 8-9p) (M-F, 9-10p) (M-F, 10- (M-F, 10:30p- 10:30p) 1a)

Spanish-Language TV May 2019 Telemundo Denver Share of Viewing Among Spanish-Language Stations

Source: Nielsen, NSI (Live+SD) May 2019 ViP, Denver DMA. Share of Viewing Based on Average Impressions, Adults 25-54 Spanish-Language Stations KDEN-TEL, KCEC-UNI, KTFD-UMA, KZCO-AZA & KETD-ETV