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Jacaranda Fm in Essence

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Jacaranda Fm in Essence DEMOGRAPHIC PROFILE Gauteng, Mpumalanga, Limpopo, North West Jacaranda FM enjoys a consistent audience flow JACARANDA FM Afrikaans, LSM 8-10 (000) throughout the day (Mon to Sun) – (000) PERFORMANCE HIGHLIGHTS (Part 1 of 2) 300 Broadcasts in English and Afrikaans to 1 120 000 Jacaranda FM 466 250 200 947 listeners across Gauteng, North West, Limpopo & 200 150 Mpumalanga. Johannesburg and Pretoria are RSG 183 100 pivotal areas and 89% of Jacaranda FM listeners 50 in Gauteng reside here. 702 71 0 5FM 62 1700-1800 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1600-1700 1800-1900 1900-2000 2100-2200 2300-2400 1400-1500 1500-1600 2000-2100 2200-2300 2h00 Metro FM 60 0000-0100 557 000 Ave Qhr by hr, Mon – Sun, ADULTS Daily Exclusive OFM 42 M-F SAT SUN Time spent Listeners YFM 17 listening JACARANDA LIFESTYLE STATEMENTS LISTENERS AGREE WITH Radio 2000 16 FM Radio Pulpit 13 The kitchen is the most important room in my home 73.5% • 50% of individuals listen exclusively Companies that get involved in sponsorships are viewed more favourably than 69.7% those that don't • Average HHI of R26 962 Top 10 Gauteng Radio Stations : SEM 8-10 & I base my decision on quality when deciding which fast food/quick service 68.2% Afrikaans (000) restaurant or outlet to visit • Average age of 42 I always buy brands my children prefer 67.4% Jacaranda FM I like to research the destination before I go on vacation 65.7% Exclusive Exclusive 346 • 67% is employed Listenership I am prepared to pay a higher price for a meal offering when eating 65.4% 947 202 out/ordering a take-away meal, as long as the quality is good • 73% in LSM 8-10 and 62% in SEM 9-10 How I spend my time is more important than the money I make 64.2% RSG 138 I expect quick and efficient service when going out for a quick meal 63.3% It is important to be well informed about things 63.1% Listenership by location Listenership by device 702 68 Men and women should share household responsibilities equally 62.8% Metro FM 65 Home / office delivery is important to me in deciding which fast food / quick 62.3% service outlet to use 5FM 51 76% 55% 67% 20% I am prepared to pay more for products that makes life easier 62.2% The internet allows me to better understand the advantages of a product or YFM 17 61.2% 51% brand I seek out electronic items with the most advanced functional features and Radio 2000 15 61.1% 16% benefits 13% 3% 3% Kaya FM 14 I am more aware of my electricity consumption due to load shedding 61.1% It is important that a company acts ethically 60.2% Radio Pulpit 13 I believe I get value for money from my bank based on the service fees I pay 60.0% Source: BRC RAM Apr2019-Mar2020/ TGISA 2019A DEMOGRAPHIC PROFILE Average Age: 41 years JACARANDA FM Age PERFORMANCE HIGHLIGHTS (Part 2 of 2) 30 433 Subscribers 23 900 082 Video Views 35% 24% 27% Weekly Cume 1 120 000 335 710 Facebook likes 14% Mon-Sun (06h00-18h00) 1 095 000 15-24 25-34 35-49 50+ 393 100 Followers Social Media Social Mon-Fri (06h00-18h00) 1 037 000 SEM (Socio Economic Segmentation) - % 37 800 Instagram likes 37 Listenership Saturday (06h00-18h00) 656 000 19 Listener profile 16 9 Sunday (06h00-18h00) 624 000 2 3 3 3 4 4 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Unique Browsers 1 052 870 54% 46% LSM Profile - % Visits 1 994 981 Black=26% White=66% Male Female Indian/Asian=4% Coloured=4% 8 12 11 18 30 20 Page Views 2 593 732 jacarandafm.com 8 Commercial radio stations available in the region Digital Audio - Unique April LSM 1 - 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 1 177 465 Audio Digital Digital Connections Rural 6% LIMPOPO Average Household Income: R 23 834 Polokwane Waterberg April Access 121 250 35% Small Mbombela 28% Urban Tshwane 17% Breakfast with Martin Bester 93 464 35% NORTH Johannesburg Metro WEST GAUTENG SWAZI- 12% MPUMA - LAND 7% 59% LANGA Podcasts Jacaranda FM News interviews + 16 452 R0 - R4999 R5000 - R10000 - R20000 - R40000+ soundbytes R9999 R19999 R39999 Source: BRC RAM Apr2019-Mar2020 / Narratiive April 2020/ Social Media - 6 May 2020 / iono Apr 2020.
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