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Media Development & Diversity Agency MEDIA DEVELOPMENT & DIVERSITY AGENCY This annual report of the Media Development and Diversity Agency (MDDA) describes and details the activities of the Agency for the period 1 April 2018 to 31 March 2019. This report has been prepared for submission to the Executive Authority and the Parliament of South Africa in line with the requirements of the Public Finance Management Act (No 1 of 1999) and the MDDA Act (No 14 of 2002). The Media Development and Diversity Agency (MDDA) is a statutory development agency for promoting and ensuring media development and diversity, set up as a partnership between the South African Government and major print and broadcasting companies to assist in (amongst others) developing community and small commercial media in South Africa. It was established in 2003, in terms of the MDDA Act (No. 14 of 2002), and started providing grant funding to projects on 29 January 2004. MEDIA DEVELOPMENT & DIVERSITY AGENCY 1 Vision An accessible, transformed and diversified media Mission Leading media development, transformation and diversification in SouthAfrica through: • The creation of a vibrant, innovative and people-centred media • A sustained community media through resourcing, skills development and capacity building • Working towards a knowledge-based media through proactive research • Serving, leading and anticipating the social, economic, technological and environmental needs of communities Values • Accountability We are responsible for our actions, decisions and policies, as well as for reporting and communicating our outcomes. • Inclusivity We embrace and celebrate the richness of diversity and recognise the differing skills, experiences and perspectives of each beneficiary/community. • Integrity We are honest, transparent, reliable, fair, accountable and responsible for our actions. • Ubuntu We are empathetic, courteous, appreciative and respectful to our staff and clients alike. • Professionalism We are efficient, effective, service delivery orientated, punctual and performance driven and work collectively. MDDA Value Proposition Integrated development services and resources that enable media development and diversity 2 MEDIA DEVELOPMENT & DIVERSITY AGENCY Overall Objective To ensure that all citizens can access information in a language of their choice and to transform media access, ownership and control patterns in South Africa Mandate The Media Development and Diversity Agency (MDDA) mandate is to: • Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans. • Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry. • Promote media development and diversity by providing support primarily to community and small commercial media projects. • Encourage ownership and control of, and access to, media by historically disadvantaged communities, as well as by historically diminished indigenous language and cultural groups. • Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups. • Encourage the channelling of resources to the community media and small commercial media sectors. • Raise public awareness with regard to media development and diversity issues. MEDIA DEVELOPMENT & DIVERSITY AGENCY 3 Table of Contents Part One: Introduction.............................................................. 6 1.1 Minister in the Presidency Foreword ................................................... 7 1.2 Deputy Minister in the Presidency Foreword ............................................. 8 1.3 Chairperson’s Statement and Foreword ................................................ 9 1.4 Acting Chief Executive Officer’s Executive Summary and Overview ............................ 12 1.5 Statement of Responsibility and Confirmation of Accuracy for the year ended 31 March 2019 ........ 15 1.6 Mandate of the MDDA .............................................................. 21 1.7 Organisational Structure ............................................................ 23 Part Two: Performance for 2017/2018 ................................................... 24 2.1 Situational Analysis ................................................................ 25 2.2 Performance against Objectives ...................................................... 29 2.3 Summary of Projects supported for the Financial Year ...................................... 37 Part Three: Environmental Landscape and Funding ....................................... 58 3.1 Growth and Development of Local Media ............................................... 59 3.2 Advertising Revenue ............................................................... 59 3.3 Socio-Economic Impact and Return on Investment ........................................ 60 3.4 Funding of the Agency ............................................................. 61 3.5 Monitoring and Evaluation ........................................................... 61 Part Four: Governance and Legal ...................................................... 63 4.1 The Board ....................................................................... 64 4.2 Code of Ethics ................................................................... 64 4.3 Legal Disputes ................................................................... 65 4.4 Risk Management ................................................................. 65 4.5 Internal Audit and Audit and Risk Committee ............................................. 67 4 MEDIA DEVELOPMENT & DIVERSITY AGENCY 4.6 Fraud and Corruption 67 4.7 Minimising Conflict of Interest and Protection of Personal Information ......................... 67 4.8 Compliance with Laws and Regulations ............................................... 68 4.9 Health, Safety and Environment ..................................................... 68 4.10 Social Responsibility ............................................................. 68 Part Five: Human Resources 69 5.1 Staff Complement ................................................................ 70 5.2 Employee Relations .............................................................. 71 5.3 Skills Development ............................................................... 71 5.4 Remuneration and Benefits ......................................................... 72 5.5 Employee Wellness Programme and Occupational Health and Safety ......................... 72 5.6 Tabulated Staff Head Count ........................................................ 73 5.7 Declaration of Directors Emolument (Excluding Non Executive Directors) ...................... 74 5.8 Allowances ..................................................................... 74 5.9 Expenditure .................................................................... 74 5.10 Employment and Vacancies ....................................................... 75 5.11 Job Evaluation ................................................................. 76 5.12 Employment Changes ............................................................ 76 5.13 Employment Equity .............................................................. 77 5.14 Performance Rewards ........................................................... 79 5.15 Foreign Workers ................................................................ 79 5.16 Disciplinary Matters and Outcomes .................................................. 79 Part Six: Annual Financial Statements 80 MEDIA DEVELOPMENT & DIVERSITY AGENCY 5 PART ONE: INTRODUCTION 6 MEDIA DEVELOPMENT & DIVERSITY AGENCY 1.1 Minister in the Presidency Foreword It gives me great pleasure as the Executive Authority to submit the 2018/2019 Annual Report of the Media Development and Diversity Agency (MDDA). This report describes and details the activities of the Agency for the period 1 April 2018 to 31 March 2019. As the MDDA completes its fifteenth year of funding community and small commercial media projects, having funded its first project in 2004, it can look back with pride at its contribution over these years to radically transformining the media landscape within South Africa. However, while we celebrate the fact that our historically disadvantaged communities now have greater access to the media, we must acknowledge that there is still much to be done in an environment which, while it presents greater opportunities, is also potentially tumultous due to changes brought about by the Fourth Industrial Revolution (4IR). The role of the MDDA in the promotion and support of a diverse media has therefore never become more relevant than now. While this increasingly connected world in which we live brings with it the power to inform and empower even more people, it also has potential for turmoil as news media grapple with the challenges of adapting to rapidly changing technology and business models, and their impact on the way they gather, produce and disseminate news. Such developments reinforce the important role of the MDDA in leading discussions on necessary changes for the community and small commercial media sector. Against this background, the MDDA intends to strengthen its position as a change and innovation agent for the sector, providing leadership that will ensure the sustainability of community media in such dynamic times. While the Agency has contributed significantly to transformation by growing, maintaining and protecting the community and
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