San Ysidro Signage Guidelines

SAN YSIDRO SIGNAGE GUIDELINES

Final Recommendations Signage Guidelines REVISION ISSUED: MARCH 21st, 2016

©2016 RSM Design TABLE OF CONTENTS SECTION 1: Intro + Process A. Goals of the Guidelines ...... 4 B. Design Process ...... 5 C. Recommendations for Applications ...... 12 D. How to Use this Document ...... 14 SECTION 2: Design Principles A. Distance & Legibility ...... 19 B. Information Hierarchy ...... 20 C. Contrast & Legibility ...... 21 D. Distance & Travel Time ...... 22 E. Districts & Destinations ...... 23 F. Paths of Travel ...... 24 SECTION 3: Sign Descriptions A. Sign Type Summary ...... 26 B. Flexible Wayfinding System ...... 27 C. Sign Type S1...... 28 D. Sign Type S2 ...... 30 E. Sign Type S3 ...... 32 F. Sign Type S4 ...... 34 H. Sign Type S5 ...... 36 I. Pole Mounted Sign Panel ...... 38 SECTION 4: Technical Sheets A. Schedule of Type, Icons, Colors + Materials ...... 41 B. Kit of Parts Summary ...... 44 C. Individual Sign Details ...... 46 D. Signage Sections ...... 64 SECTION 5: Additional Design Recommendations A. San Ysidro Identity ...... 68 B. Gateway Identity ...... 69 C. Photo Opportunity ...... 70 D. Lantern Elements ...... 71 E. Crosswalks ...... 72 F. Furniture ...... 73 G. Banners ...... 74 H. Sculpture ...... 75 CONTACT INFORMATION ...... 76

160315_San Ysidro Signage Guidelines.pdf

INTRO + PROCESS

A. Goals of these guidelines B. Process used to create the guidelines C. Recommendations from the community workshop D. How to use this document

As a gateway to both the United States and Mexico, the San Ysidro Port of Entry bridges two cultures. It is the busiest port in the world. The guidelines look at San Ysidro as a place where many paths cross. The community has identified the port as a place of confusion, stress and fatigue. These guidelines address this challenges with a system of wayfinding specifically designed to meet those needs.Wayfinding is the term used to describe the discipline of getting people from A-to-B in a clear and consistent manner.

This document provides a well-vetted and easy-to-use guide for the development of signage and wayfinding in San Ysidro, with particular focus on the highly trafficked areas adjacent to the existing Port of Entry and the future West Pedestrian Facilities. These guidelines have been designed for the community of San Ysidro that take into consideration the following:

1 WHERE PEOPLE ARE GOING

2 HOW LONG IT TAKES TO GET THERE

3 OPTIMUM ROUTES

The goal of the wayfinding system is to improve the experience of users—to make San Ysidro more inviting and relaxed. They define a system of signs and sign messaging that is ordered, inviting, flexible, durable and economical.

By following the guidelines, San Ysidro will establish a consistent and recognizable identity signage system that is informative, visually attractive, and easy-to-use and assemble. A successfully implemented signage system will create a legible path of travel that will encourage exploration and travel within the San Ysidro community.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 04 ©2016 RSM Design B. DESIGN PROCESS The illustrated process below provides an overview of the steps RSM and GSA took to develop these guidelines.

1 2 3 4 5 6

REVIEW OF SITE EMAIL SURVEY + DESIGN DESIGN WORKSHOP NEXT STEPS CONDITIONS PHONE CALLS ALTERNATIVES GUIDELINES November 27, 2016 November 16–27 2016 December 7, 2016 January 20, 2016 March 15, 2016

GSA and RSM Design visited Based on data learned Together, GSA and RSM Design The design alternative The selected design The guidelines serving as San Ysidro, with focus on the from the site analysis and hosted a design dialogue with phase combined research solution has been resolved a framework for signage area surrounding the port. other work to date, RSM the stakeholders of San Ysidro. and information from all into the set of guidelines development. The site visit helped establish Design gathered information previous phases to create shown here. These drawing The goal of the workshop Next steps include defining the an understanding of site from primary users and a series of four options of define parameters for was to refine the information messaging and locations of circulation, site conditions stakeholders, by phone and sign applications to meet sign construction, design, gathered at in the stakeholder the signage. The sign system as well as existing signage, email survey. Feedback from the community’s needs. The messaging, typography, color survey and phone calls. included here is flexible to important destinations, and both surveys & in-depth set of wayfinding system translated and sign locations. bend to the needs of specific common areas of confusion. phone calls helped define A.) Survey results were the abstract needs into a set The guidelines establish the projects and should not be wayfinding priorities B.) the presented as a starting of solutions that could be The site analysis was character of the wayfinding interpreted as the final design. needs of the community and point of the workshop. measured and evaluated. documented with photos and system for use by future C.) important destinations Prior to bidding, fabrication notes. Additional research A series of interactive Four design alternatives were teams as a starting point and installation additional explored future master plans, activities composed by the presented to a technical for implementation. documentation and details existing guidelines and studies GSA and the RSM Design working group of stakeholders. are required. of the location. team provided feedback Their feedback on the potential on destinations and their wayfinding solution for the relative importance, naming San Ysidro Community was conventions, paths of travel, incorporated into revisions preferred sign applications, and the selection of the final design vocabulary, and design guidelines. local aesthetics.

Workshop results were formalized as a set of design recommendations.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 05 ©2016 RSM Design 1 REVIEW OF SITE CONDITIONS GSA and RSM Design visited San Ysidro, with focus on the area surrounding the port. The site visit helped establish an understanding of site circulation, site conditions as well as existing signage, important destinations, and common areas of confusion.

The site analysis was documented with photos and notes. Additional research explored future master plans, existing guidelines and studies of the location.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 06 ©2016 RSM Design NEGATIVE EMOTIONS IN SAN YSIDRO 2 EMAIL SURVEY + PHONE CALLS Based on data learned from the site analysis and other work to date, RSM THE MOST IMPORTANT DESTINATIONS IN SAN YSIDRO Design gathered information from primary users and stakeholders, by phone MOST IMPORTANT DESTINATIONS 0% Response 50% Response 100% Response Las Americas and email survey. Feedback from both surveys & in-depth set of phone calls Premium Outlets helped define: Swap Meet San Ysidro Boulevard

A.) Wayfinding priorities. MTS Trolley Stations B.) The needs of the community Bus Stations C.) Important destinations Port of Entry Drop-off Parking for Pedestrian Border Crossing

Port of Entry

Larsen Park

Our Lady of Mt. Carmel School

Southwestern College

San Diego

Los Angeles

0% 14.3% 16.7% 28.6% 33.3% 42.9% 50% 71.4% WHAT DO YOU LOVE ABOUT SAN YSIDRO? SAN YSIDRO: DEFINING THE SENSE OF PLACE PRIORITIING THE ISSUES PRIORITIING THE PRIORITIESISSUES

EVERYONE Lowest Priority Neutral Highest Priority BORDER TOWN GLOBAL + Identifying San Ysidro Lowest Priority Neutral Highest Priority COMMUNITY KNOWS as a neighborhoodIdentifying San Ysidro WITH HEART INTERNATIONAL as a neighborhood EACHOTHER Improving San YsidroImproving Blvd San Ysidro Blvd as a gateway to Sanas Ysidroa gateway to San Ysidro

Directional informationDirectional for drivers information for drivers

Directional information Directional information for pedestrains for pedestrains THE Improving the sense of safety Improving the sense of safety BUSIEST LATINO GENERATIONS FRIENDLY Travel times to LA, to Outlets.... Travel times to LA, to Outlets....

KEY

0% 12.5% 25% 37% 50% 75% 87.5%

KEY CULTURAL 0% 12.5% 25% 37% 50% 75% 87.5% HISTORY PEOPLE DIVERSITY GATEWAY SAN YSIDRO AESTHETICS & PERSONALITY DEFINING SAN YSIDRO GRAPHICS

More Historic MORE MODERN 12 25 12 25 25

FRESH | NEW Traditional | Familiar

BORDER PRIDE IN LIVELY PLACE 37 12 37 12 TOURISM Casual Formal IT’S PAST 25 50 25

Fun Sophisticated

37 50 12

PROGRESSIVE Conservative 37 37 25

BINATIONAL MEXICAN CAPTURE A ALL KINDS Handmade Refined ENERGY VILLAGE MEMORY OF PEOPLE 12 62 12 12 Business Pleasure 12 87

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 07 ©2016 RSM Design 3 WORKSHOP Together, GSA and RSM Design hosted a design dialogue with the stakeholders of San Ysidro. The goal of the workshop was to refine the information gathered through the stakeholder survey and phone calls. The survey results were presented as a starting point of the workshop.

A series of interactive activities composed by the GSA and the RSM Design team provided feedback on destinations and their relative importance, naming conventions, paths of travel, preferred sign applications, design vocabulary, and local aesthetics.

Workshop results were formalized as a set of design recommendations.

RANK YOUR PREFERENCES NO MAYBE YES

Landmark Lanterns

Clearly Marked Crosswalks

Banners

Landmark Meeting Points

Beacons That Mark Your Route

Consistent Parking Directional

Maps

Icons

Gateway

Arrows For Directional

Tenant Listings

Local Art Walk

A Place To Rest

A Place To Refresh

Clear Place Names

Travel Times And/Or Distances

3D Maps

An Invitation To Explore

Photo Opportunity

A Place To Leave Your Mark / Big Letters

A People Centered Place

7 Place a star next to your 2-3 favorites

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 08 ©2016 RSM Design 4 DESIGN ALTERNATIVES The design alternative phase combined research and information from all previous phases to create a series of four options of sign applications to meet the community’s needs. The wayfinding system translated the abstract needs into a set of solutions that could be measured and evaluated.

Four design alternatives were presented to a technical working group of stakeholders. Their feedback on the potential wayfinding solution for the San Ysidro Community was incorporated into revisions and the selection of the final design guidelines.

SCHEME 3

SELECTED SCHEME: 4

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 09 ©2016 RSM Design 5 DESIGN GUIDELINES The selected design solution has been resolved into the set of guidelines shown here. These drawing define parameters for sign construction, design, messaging, typography, color and sign locations.

The guidelines establish the character of the wayfinding system for use by future teams as a starting point for implementation.

Next steps include defining the messaging and locations of the signage. The sign system included here is flexible to bend to the needs of specific projects and should not be interpreted as the final design.

Prior to bidding, fabrication and installation additional documentation and details are required.

FINAL SIGNAGE MESSAGING + FABRICATION MOCK-UPS INSTALLATION LOCATIONS

Determine what final sign Once the fabricator has been After mock-ups are approved, Once fabrication is complete, the types are to be used and where selected, it is time to review the fabrication of the signs begin. fabricator will then install the signs they will be located. Develop a final signage mock-ups. The fabricator This process can take up to six into the determined locations. location plan and make sure all will paint swatches of all the colors, months depending on the size Sign fabricator is responsible for locations are within city code. Study and will fabricate portions or a and scope of the project. all engineering of internal mounting these locations to determine the final whole version of the sign to ensure Surfaces to be free from oil canning, assemblies and foundations. messaging of and what information so the client can review the quality, warping, distortion, irregularities or needs to be use on the signage. size, color, and materials of the signs. All final locations to be approved inconsistencies. by client prior to install. Final messaging to be approved Mock-ups will be reviewed and All seams to be welded, ground by client prior to fabrication signed off by client, RSM Design, smooth, sanded, filled and painted. and installation and interested parties prior to fabrication and installation.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 011 ©2016 RSM Design C. RECOMMENDED WAYFINDING, SIGN & GRAPHIC APPLICATIONS Based on stakeholder input from the workshop, the following applications For those applications that are out-of-scope, we have included inspiration are most strongly supported for San Ysidro. While some of these beyond the and important precedent images. Additional community input and design scope of the guidelines, most have been addressed within this document. work will be needed to fully realize these stakeholder recommendations.

1. CLEAR PLACE 2. CLEARLY MARKED 3. CONSISTENT 4. TRANSIT INSPIRED 5. COLORFUL LANDMARKS + NAMES + ICONS CROSSWALKS PARKING DIRECTIONAL VOCABULARY SURPRISING APPLICATIONS

Consistent information, icons, Crosswalks are a way to add By creating a consistent Transit vocabulary is consistent Landmarks that use light and place names are the most clarity along pedestrian paths vocabulary for these parking internationally. With similar and color in strategic ways fundamental tools to build of travel. The use of directional signs, this icons, arrows and directional help clarify place names and comfort and confidence in color-coding should be empowers the users and gives information used across the destinations. This design San Ysidro. incorporated to maintain them confidence that they world, thus creating ease of element can give users strong consistency. know where they are going. navigation for users. multiple levels of important information in one or two central locations.

6. WELCOME TO SAN 7. PHOTO 9. NEIGHBORHOOD 10. COLORS + 8. MAPS + TRAVEL TIMES YSIDRO OPPORTUNITY IDENTITY KEYWORDS

Defining San Ysidro is an The border is already a Maps and other information Within the city of San Diego, Colors chosen in the workshop excellent way to mark and popular photo spot, therefore help travelers with clarity. This there is a strong tradition of help clarify what the users and celebrate the experience of the a strategic response to this information can also foster neighborhood signs spanning community are drawn towards. busiest port in the world. The existing use would be a framed a sense of security and even the streets. Canvas banners The key words also help to graphics can help cut through view that aligns with the goals safety. By giving visitors maps mounted to existing light poles define San Ysidro and the chaos of the experience of the community. Example: and pairing it with travel times, will also emphasize the community. and communicate the core San Ysidro wants to celebrate they can plan their journeys this identity. narrative of the place. it’s identity as the world’s with confidence and venture busiest port. further than before.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 012 ©2016 RSM Design DESIGN FUNDAMENTALS The formal construction of the sign guidelines uses a modular system that is highly flexible with a set of messaging panels that can be arranged as needed. Sign panels include vehicular and pedestrian information, as well as color coded icons for major destinations. A single pole design is sensitive to the needs of the space because of it’s small footprint. The guidelines include description of the suite of elements as a series of sign types, as well as detailed drawing for each piece in the kit of parts. Sign types are presented in two sheets with the first addressing design and the second sheet describing recommended sign locations. In addition to the construction and locations, the technical sheet within the guidelines define the use of color and contrast, letter height for legibility, uniform standards of type, color and icons.

MAIN PORT OF ENTRY MAIN PORT OF ENTRY 1 1 1 1

Virginia SAN YSIDRO Virginia SAN YSIDRO Virginia Virginia Mexico Mexico Avenue Avenue Avenue Puerta EsteAvenue Puerta Este

Transit Transit Transit PrivateTransit Buses Private Buses Center Center Center AutobusCenter Privado Autobus Privado Virginia Avenue Virginia Avenue

Community Park Community Park TO SAN DIEGO TROLLEY TO SAN DIEGO TROLLEY 20 min 1 mile 20 min 1 mile Transit Center Transit Center San Ysidro San Ysidro Transit Center Transit Center Public Parking Public Parking West West West West 10 min, ½ mile 10 min, ½ mile Centro de Transito Centro de Transito Pedestrian Pedestrian Pedestrian San YsidroPedestrian San Ysidro Facilities Facilities Facilities Facilities Pedestrian Drop-O Pedestrian Drop-O SAN YSIDRO SAN YSIDRO PEDESTRIAN BRIDGE PEDESTRIAN BRIDGE ¼ mile ¼ mile 10 mins 10 mins Private Buses & Taxis Private Buses & Taxis Private Buses & Taxis Private Buses & Taxis Mexico Mexico El Chaparral El Chaparral Autobúses Privados y Taxis Autobúses Privados y Taxis Autobúses Privados y Taxis Autobúses Privados y Taxis ¼ mile ¼ mile 10 mins 10 mins Premium Outlets Premium Outlets Public Parking Public Parking Public Parking Public Parking Estacionamiento Público Estacionamiento Público Estacionamiento Público Estacionamiento Público

Virginia Avenue Virginia Avenue Transit Center Transit Center Centro de Transito Centro de Transito Avenida Virginia Avenida Virginia

MAP HERE MAP HERE MAP HERE MAP HERE BY BY BY BY OTHERS OTHERS OTHERS OTHERS

SIGN TYPE 1SIGN TYPE 1 SIGN TYPE 2SIGN TYPE 2SIGN TYPE 3SIGN TYPE 3 SIGN TYPE 4SIGN TYPE 4 SIGN TYPE 5SIGN TYPE 5

SECTION 3: SIGN DESCRIPTIONS SIGN TYPE DESIGNATION This section shows the recommended sign types. Number codes are used within the sign location plan as a shorthand These diagrams document how to group together abbreviation within eventual bid documents, such as the sign schedule. related sign panels. SIGN FUNCTION The first sheet addresses design; the second This section explains the function/purpose of the addresses sign locations. sign and how it is commonly used.

MESSAGING The drawings here show sign messages to express design intent only. Final messaging to be determined by GSA in collaboration with a wayfinding consultant and based on site analysis. To accommodate the fluid nature of the site, changeable sign panels have been noted in the sign drawings. Messages are to be located within the designated space per panel. To maximize clarity and functionality of the wayfinding system, limited messages and consistent priorities should be developed by GSA to maintain the integrity of the site.

LEGIBILITY This section identifies the contrast, size, and visibility of the messaging.

SIGN LOCATIONS Additional location recommendations can be found in the conceptual programming plans. Final sign locations will be dependent on field verification of conditions, such as existing sight-lines, view obstructions, legibility, and space available. Landscape renovations will also affect locations.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 014 ©2016 RSM Design D. HOW TO USE THIS DOCUMENT SECTION 4: TECHNICAL SHEETS Detailed description of design layout, dimensions, and type in a scale drawings with key variations for use as a prototype in the future development of sign panels

SCHEDULES KIT OF PARTS PAGE TYPE, ICONS, COLOR, AND MATERIAL Indicated here are the names of the panels, their overall Design direction for type, icons, arrow, color coding, etc… heights, and what they are used for. These elements are the informational building blocks of the Use this guide as a way to mix and match panels with posts sign panels to create the most useful sign type for your needs.

SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 015 ©2016 RSM Design D. HOW TO USE THIS DOCUMENT SECTION 4: TECHNICAL SHEETS Detailed description of design layout, dimensions, and type in a scale drawings with key variations for use as a prototype in the future development of sign panels

VARIATIONS This section indicates alternate layouts for the information on this sign type.

NOTES These descriptions establish the design character of the sign, but are subject to change. Type details are included within the sign drawing.

DIMENSIONS Final dimensions will be dependent on field verification Of site conditions and messaging needs.

COLOR AND MATERIAL DESIGNATIONS See schedules for more details. Samples of each paint and material should be submitted for approval as part of the fabrication review process.

MOUNTING SPACE The blue dashed line indicates how deep the sign will be mounted into the post. This will be 1.5" deep.

DRAWING TITLE Indicates view and scale of drawing.

SECTION 4: TECHNICAL SHEETS PANEL NAME The upper left corner summarizes the These names identify which signage part is referenced. key design elements. A set of panels with the post make up each sign type. SIGN FUNCTION This section explains the function/purpose of the sign and how it is commonly used.

LOCATION This section defines the best types of locations this panel should be used in.

FABRICATION Recommendations and details of best methods for fabrication.

MOUNTING HEIGHT A visual guide showing the height of the panels on both the large and small posts with a scaled figure for reference.

DESIGN PRINCIPLES

This section defines design standards at the core of the wayfinding systems. These principles are explained using includes charts, and diagrams. The ideas shown here should be incorporated into the implementation of the guidelines. A. Distance & Legibility | B. Information Hierarchy C. Contrast & Legibility | D. Districts + Destinations E. Paths of Travel

SECTION 2: INITIAL GUIDELINES // MARCH 15, 2016 DESIGN PRINCIPLES 018 ©2016 RSM Design A. DISTANCE & LEGIBILITY The fonts shown here are used on the signage. The legibility vs distance chart Cap height shows how type height is determined for X-Height TYPOGRAPY STANDARDS maximum clarity. MUSEO SANS 700 abg Baseline More about the font: Breakdown of typography. “ Museo is a contemporary semi-slab serif ABCDEFGHIJKLMNOPQRSTUVWXYZ font family designed by Jos Buivenga. His love for the uppercase letter U inspired this abcdefghijklmnopqrstuvwxyz unique set of fonts: “In a daydream I saw the top of both stems bended into semi- Letter Maximum Maximum 1234567890 & slab serifs. From this principle I worked out Height Impact Readability the rest of the uppercase letters. My first intention was to make it an all-caps display .75" 8' 18' MUSEO SANS 300 font but after a few months I changed my 1" 10' 24' mind. I wanted it to be a bit more versatile, so I decided to add lowercase and adjusted 1.5" 15' 36' spacing and kerning to increase legibility.” ABCDEFGHIJKLMNOPQRSTUVWXYZ The Museo font family supports Western 2" 20' 48' abcdefghijklmnopqrstuvwxyz and Central European languages and a 3" 30' 100' variety of OpenType features including case sensitive forms, ligatures, contextual 4" 40' 150' 1234567890 & alternatives, stylistic alternates, fractions 5" 50' 175' and proportional/tabular figures. The Museo font family has five weights (100 300 500 6" 60' 200' MUSEO SANS 300 ITALIC 700 900). Museo is a trademark of Exljbris Font Foundry and may be registered in 7" 70' 275' certain jurisdictions.” 8" 80' 350' ABCDEFGHIJKLMNOPQRSTUVWXYZ from fonts.com 9" 90' 400' abcdefghijklmnopqrstuvwxyz 12" 100' 450' 1234567890 & 15" 120' 525'

18" 180' 630'

24" 240' 750'

Legibility chart from CalTech. Heights of letters with how visible they are from a distance.

SECTION 2: INITIAL GUIDELINES // MARCH 15, 2016 DESIGN PRINCIPLES 019 ©2016 RSM Design B. INFORMATION HIERARCHY This diagram explains the organization of the sign. Information at the top addresses the largest audience with 8’ good visibility from the furthest distance— including vehicular traffic. Lower panels address pedestrian traffic. 16'

32' 1

Virginia Letter Height Mexico Min: 4” Avenue Puerta Este Visibility: 150 ft Transit Private Buses Center Autobus Privado

San Ysidro West Transit Center Centro de Transito Pedestrian San Ysidro Facilities Letter Height Min: 2” SAN YSIDRO Visibility: 48 ft Private Buses & Taxis Autobúses Privados y Taxis

Public Parking Estacionamiento Público Map information Size varies Eye Level MAP HERE Visibility: 10 ft BY OTHERS

Speciﬁc Locations Popular Destinations General Orientation

SECTION 2: INITIAL GUIDELINES // MARCH 15, 2016 DESIGN PRINCIPLES 020 ©2016 RSM Design C. CONTRAST & LEGIBILITY There is a mathematical way to determine the contrast of typography on a background. The way HUE LR (%) CONTRAST VALUE AND RELATIONSHIP to determine these contrast values is to use the light RED 13 82 13 62 24 28 56 7 38 32 84 78 reflectance value of the color within the equation. YELLOW 71 82 79 52 76 75 58 80 89 73 16 14

BLUE 15 13 79 56 12 17 50 7 47 21 82 75

ORANGE 34 62 52 56 50 47 12 59 76 44 60 44

GREEN 17 24 76 12 50 6 43 18 53 11 80 72

PURPLE 18 28 75 17 47 6 40 22 56 5 79 70

PINK 30 57 58 50 12 43 40 53 73 37 65 51

BROWN 14 7 80 7 59 18 22 53 43 26 84 77 White LRV: 85 BLACK 8 38 89 47 76 53 56 73 43 58 91 89

GREY 19 32 73 21 44 11 5 37 26 58 78 69

Dark Grey LRV: 6 WHITE 85 84 16 82 60 80 79 65 84 91 78 28

BEIGE 61 78 14 75 44 72 70 51 77 89 69 28 85 - 6 X 100 = 93 {}85 ARTHUR + PASSINI 1992

SCIENTIFIC CALCULATION EXAMPLES

1 2 K1 - K2 X 100 = H {}K1 TEXT TEXT

Text color: black 8 Text color: White 85 K1 = Highest color value Background Color: Red 13 Background Color: Red 13 K2 = Lowest color value H = Contrast value 13 - 8 85 - 13 X 100 = 38 X 100 = 84 Optimal contrast value {}13 {}85 is at least a hue of 70. Contrast Not Sufficient for Display Sufficient Contrast for Display

SECTION 2: INITIAL GUIDELINES // MARCH 15, 2016 DESIGN PRINCIPLES 021 ©2016 RSM Design D. DISTANCE & TRAVEL TIME Showing walking times on the signs empowers the user and gives them a better idea of what destinations are achievable, and what locations are close by. San Ysidro has a strong need for this additional layer of information. Travel times increase confidence and use of signs for trip planning

This chart is defines estimated walking times based on distances between destinations.

Look for walking times and distances on the pedestrian signs

Pedestrian Distance Conversions Based on Average Walking Speed of 3 mph Feet/Miles 400 800 1000 0.25 0.5 1 1.5 2.0

Minutes 1 2 2.5 6 11 20 30 40

This map indicates the four main Howard Ave districts of San Ysidro as described during the community workshop. COLONEL IRVING SALOMON SAN YSIDRO COMMUNITY

Del Sur Blvd ACTIVITY CENTER These districts include the El Dairy Mart Rd Pueblo Viejo Village, the Boulevard VISTA TERRACE POOL 805

(San Ysidro Business District), the SmytheAve CASA FAMILIAR SCHOOL DISTRICT Outlets, and the Port of Entry. OFFICE

5 Beyer Blvd This map also includes the main ADULT SCHOOL destinations that were pointed out d R

a SAN YSIDRO s MIDDLE SCHOOL during the workshop. e

M S Vista Ave y

SY HEALTH O Primary Destinations: CENTER Beyer Blvd OUR LADY MT Premium Outlets CARMEL SCHOOL NEW LIBRARY

Parking for Pedestrian Border CASA FAMILIAR Crossing RECREATION CENTER SOUTHWESTERN SAN YSIDRO E Beyer Blvd Port of Entry Drop-Off COLLEGE HISTORIC VILLAGE U.S. POSTAL

CASA SOCIAL W Park Ave SY CIVIC SERVICE W San Ysidro Blvd San Ysidro Boulevard SERICES CENTER

FIRE DEPARTMENT Dairy Mart Rd Mart Dairy Camino De La Plaza MTS THE 805 FRONT Port of Entry SWAP MEET HISTORIC Rio Tijuana 5 SW College LIBRARY San Diego E San Ysidro Blvd

Sycamore Rd Secondary Destinations: THE BOULEVARD SAN YSIDRO Swap Meet BUSINESS DISTRICT Our Lady of Mt. Carmel WILLOW SCHOOL SAN YSIDRO CHAMBER Los Angeles Rio Tijuana AND SERVICE CENTER

Larsen Park LARSEN FIELD

Camino De La Plaza

LAS AMERICAS EAST PREMIUM OUTLETS PORT OF DROP-OFF PREMIUM OUTLETS ENTRY WEST VIRGINIA AVENUE TRANSIT CENTER EAST PEDESTRIAN DROP-OFF PORT OF ENTRY Rio Tijuana WEST PEDESTRIAN PUERTA ESTE TIJUANA RIVER PORT OF ENTRY VALLEY REGIONAL PARK EL CHAPARRAL UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

Howard Ave during the community workshop.

These paths include both highly COLONEL IRVING SALOMON SAN YSIDRO COMMUNITY

Del Sur Blvd trafficked pedestrian routes ACTIVITY CENTER

Dairy Mart Rd

and bicycle paths. VISTA TERRACE POOL 805 SmytheAve This map also includes the main CASA FAMILIAR SCHOOL DISTRICT destinations that were pointed OFFICE 5 out during the workshop. Beyer Blvd ADULT SCHOOL

d R SAN YSIDRO These paths of travel should a s MIDDLE SCHOOL e

M be used to locate signs. S Vista Ave y

SY HEALTH O CENTER Beyer Blvd OUR LADY MT CARMEL SCHOOL NEW LIBRARY

CASA FAMILIAR RECREATION CENTER SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL

CASA SOCIAL W Park Ave SY CIVIC SERVICE W San Ysidro Blvd SERICES CENTER

FIRE DEPARTMENT Dairy Mart Rd Mart Dairy Camino De La Plaza THE 805 FRONT

SWAP MEET HISTORIC Rio Tijuana 5 LIBRARY

E San Ysidro Blvd

Sycamore Rd

WILLOW SCHOOL SAN YSIDRO CHAMBER Rio Tijuana AND SERVICE CENTER PEDESTRIAN PATH

BICYCLE PATH LARSEN FIELD

Camino De La Plaza

LAS AMERICAS EAST PREMIUM OUTLETS DROP-OFF

WEST VIRGINIA AVENUE TRANSIT CENTER EAST PEDESTRIAN DROP-OFF PORT OF ENTRY Rio Tijuana WEST PEDESTRIAN PUERTA ESTE TIJUANA RIVER PORT OF ENTRY VALLEY REGIONAL PARK EL CHAPARRAL UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

SIGN DESCRIPTIONS

This section is an overview of the different sign types, their locations and what type of messaging should be on the panels

SECTION 3: INITIAL GUIDELINES // MARCH 15, 2016 SIGN DESCRIPTIONS 025 ©2016 RSM Design THE SIGN TYPES The sign types below are based on the initial site analysis, workshop and technical review. This is a quick reference for scale. Additional sign types can easily be added to this system as needed based on the site conditions, wayfinding needs and design development

Mexico Puerta Este The Front SW College Port of Entry Peurto de Entrada MAIN PORT OF ENTRY Premium 1 1 Outlets

Virginia SAN YSIDRO Virginia Mexico Avenue Avenue Puerta Este

Transit Transit Private Buses Center Center Autobus Privado Virginia Avenue

Community Park TROLLEY TO SAN DIEGO 20 min 1 mile Transit Center San Ysidro Pedestrian Bridge Transit Center Public Parking West West 10 min, ½ mile Puente Peatonal Centro de Transito Pedestrian Pedestrian San Ysidro Pedestrian Drop-O Premium Facilities Facilities Outlets

SAN YSIDRO PEDESTRIAN BRIDGE San Ysidro ¼ mile 10 mins Boulevard Private Buses & Taxis Private Buses & Taxis Mexico El Chaparral Autobúses Privados y Taxis Autobúses Privados y Taxis Post Oce San Ysidro ¼ mile Oﬁcina de Civic Center 10 mins Centro Municipal Premium Outlets Correos de San Ysidro Public Parking Public Parking Estacionamiento Público Estacionamiento Público

Virginia Avenue Transit Center Centro de Transito Avenida Virginia

MAP HERE MAP HERE BY BY OTHERS OTHERS

SIGN TYPE S1 SIGN TYPE S2 SIGN TYPE S3 SIGN TYPE S4 SIGN TYPE S5 PD1 PD3 VD1

SECTION 3: INITIAL GUIDELINES // MARCH 15, 2016 SIGN DESCRIPTIONS 026 ©2016 RSM Design FLEXIBLE WAYFINDING SYSTEM In an urban environment, it is important to have signage that is flexible. The signs here adapt to meet the needs of the specific location and circulation patterns.

A panelized system built on a clear hierarchy of information is an effective approach that conserves space and enhances usability. Details on each individual piece can be found in the technical sheets in Section 4.

FREESTANDING POSTS LOCATION IDENTITY PANELS

These posts are designed to hold interchangeable These panels are used to identify districts, destinations, and transportation locations. panels for flexible messaging MAIN PORT OF ENTRY MAIN PORT OF ENTRY MAIN PORTMAIN PORT OF ENTRY OF ENTRY 11 11 SAN YSIDRO RLE TO SAN DIEGO TROLLEY VirginiaVirginia SAN YSIDRO SAN YSIDRO SAN YSIDRO VirginiaVirginia MexicoMexico AvenueAvenue AvenueAvenue Puerta EstePuertaPuerta EsteEste

TransitTransit TransitTransit PrivatePrivate Buses Buses CenterCenter CenterCenter AutobusAutobus Privado Privado SAN YSIDRO VirginiaVirginia Avenue Avenue

CommunityCommunity Park Park TO SAN DIEGO TROLLEY TO SAN DIEGO TO SAN DIEGO TROLLEY TROLLEY 20 min2020 1 minmilemin 11 milemile TransitTransit Center Center SanSan Ysidro Ysidro TransitTransit Center Center PublicPublic Parking Parking WestWest WestWest 10 min,1010 ½ min,min, mile ½ milemile CentroCentro de Transito de Transito PedestrianPedestrian PedestrianPedestrian SanSan Ysidro Ysidro FacilitiesFacilities FacilitiesFacilities PedestrianPedestrian Drop-O Drop-O SAN YSIDRO SAN YSIDRO SAN YSIDRO PEDESTRIAN BRIDGE PEDESTRIAN BRIDGE PEDESTRIAN BRIDGE ¼ mile ¼¼ milemile 10 mins1010 minsmins PrivatePrivatePrivate Buses BusesBuses & Taxis && TaxisTaxis PrivatePrivatePrivate Buses BusesBuses & Taxis && TaxisTaxis MexicoMexico El ChaparralElEl ChaparralChaparral AutobúsesAutobúsesAutobúses Privados PrivadosPrivados y Taxis yy TaxisTaxis AutobúsesAutobúsesAutobúses Privados PrivadosPrivados y Taxis yy TaxisTaxis ¼ mile ¼¼ milemile 10 mins1010 minsmins PremiumPremiumPremium Outlets OutletsOutlets PublicPublicPublic Parking ParkingParking PublicPublicPublic Parking ParkingParking EstacionamientoEstacionamientoEstacionamiento Público PúblicoPúblico EstacionamientoEstacionamientoEstacionamiento Público PúblicoPúblico

VirginiaVirginiaVirginia Avenue AvenueAvenue TransitTransitTransit Center CenterCenter CentroCentro de Transito de Transito AvenidaAvenidaAvenida Virginia VirginiaVirginia

MAPMAP HERE HERE MAPMAP HERE HERE BYBY BYBY OTHERSOTHERS OTHERSOTHERS

LARGE SMALL EXTRA LARGE LARGE MEDIUM SMALL P1 P2 L1 L2 L3 L4

SIGNSIGN TYPE TYPE 1 1 SIGNSIGN TYPE TYPE 2 2 SIGNSIGN TYPE TYPE 3 3 SIGNSIGN TYPE TYPE 4 4 SIGNSIGN TYPE TYPE 5 5

FREESTANDING POSTS LOCATION IDENTITY PANELS CIRCULAR ICON PANELS POST DIRECTIONAL PANELS

These posts are designed to hold interchangeable These panels are used to identify districts, destinations, and transportation locations. These panels use icons in circles to help identify districts, These panels contain directional information such as maps, arrows, icons and travel times. panels for flexible messaging use, transportation, or San Ysidro Branding Many of these panels may contain bilingual information. POSTS VERTICAL PANELS CIRCULAR ICONS DIRECTIONAL PANELS

MAIN PORT OF ENTRY 1

SAN YSIDRO Virginia Mexico Avenue Puerta Este

Transit Private Buses Center Autobus Privado Community Park Virginia Avenue TROLLEY TO SAN DIEGO 20 min 1 mile Transit Center San Ysidro Transit Center Public Parking West 10 min, ½ mile Centro de Transito Pedestrian San Ysidro Facilities Pedestrian Drop-O

SAN YSIDRO ¼ mile 10 mins Mexico Private Buses & Taxis El Chaparral Autobúses Privados y Taxis ¼ mile 10 mins Premium Outlets Public Parking MAP HERE Estacionamiento Público BY Virginia Avenue OTHERS Transit Center Centro de Transito Avenida Virginia

MAP HERE BY OTHERS

LARGE SMALL EXTRA LARGE LARGE MEDIUM SMALL LARGE SMALL LARGE MEDIUM SMALL P1 P2 L1 L2 L3 L4 C1 C2 D1 D2 + D3 D4

SECTION 3: INITIAL GUIDELINES // MARCH 15, 2016 CIRCULAR ICON PANELS POST DIRECTIONAL PANELS SIGN DESCRIPTIONS 027 These panels use icons in circles to help identify districts, These panels contain directional information such as maps, arrows, icons and travel times. ©2016 RSM Design use, transportation, or San Ysidro Branding Many of these panels may contain bilingual information.

Virginia Mexico Avenue Puerta Este

Transit Private Buses Center Autobus Privado Community Park Virginia Avenue 20 min 1 mile Transit Center San Ysidro Transit Center Public Parking West 10 min, ½ mile Centro de Transito Pedestrian San Ysidro Facilities Pedestrian Drop-O

¼ mile 10 mins Mexico Private Buses & Taxis El Chaparral Autobúses Privados y Taxis ¼ mile 10 mins Premium Outlets Public Parking MAP HERE Estacionamiento Público BY Virginia Avenue OTHERS Transit Center Centro de Transito Avenida Virginia

MAP HERE BY OTHERS

LARGE SMALL LARGE MEDIUM SMALL C1 C2 D1 D2 + D3 D4 SIGN TYPE S1

FUNCTION: This sign identifies primary destinations for both vehicular and C1: Large Circular Icon Panel pedestrian users. Shown with placeholder San Ysidro Identity. Final design to be determined. MESSAGING: Sign should include the name of one destination on the Extra Large Location Identity Panel at 7" high. Copy is oriented to read from top to bottom and should be set in all caps. Identical type layout should be used on both sides of the sign for maximum clarity. The circle is intended to contain iconographic information or San Ysidro branding.

LEGIBILITY: Type on the primary panel is 7” high, ensuring visibility from at least 150ft. distance. Type is white on a dark

L1: Extra Large Location background for best visibility. Identity Panel

LOCATION: Locate these signs in major destinations or districts to help the 905 905 905 visitors orient themselves. These signs

Howard Ave should be seen from both the pedestrians

COLONEL IRVING SALOMON and the vehicles SAN YSIDRO COMMUNITY ACTIVITY CENTER

Del Sur Blvd

Dairy Mart Rd VISTA TERRACE POOL 805

CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE

5 Beyer Blvd ADULT SCHOOL

d R SAN YSIDRO a s MIDDLE SCHOOL e

M S Vista Ave y

OUR LADY MT Beyer Blvd CARMEL SCHOOL NEW LIBRARY

CASA FAMILIAR RECREATION CENTER SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL CASA SOCIAL W Park Ave SERVICE W San Ysidro Blvd SY CIVIC SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE FRONT

Rio Tijuana SWAP MEET 5 HISTORIC S1.5 LIBRARY

S1.6 E San Ysidro Blvd

Sycamore Rd

S1.1

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER AND SERVICE CENTER S1.2 LARSEN FIELD S1.4 Camino De La Plaza S1.3

EAST LAS AMERICAS DROP-OFF PREMIUM OUTLETS

WEST VIRGINIA AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE WEST POE TIJUANA RIVER VALLEY REGIONAL PARK UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined.

FUNCTION: This sign identifies primary destinations for both vehicular and pedestrian users as well as secondary C1: Large Circular Icon Panel identity or directional information. Shown with placeholder Port of Entry identity. Final artwork to be determined. MESSAGING: Sign should include 3 panels: the Medium Post Directional Panel, Large Circular Icon Panel, and the Small Location Identity Panel. Identical type layout should be used on both sides of the sign for maximum clarity.

LEGIBILITY: This sign uses the advantage L4: Small Location Identity Panel of bold colors and icons for easy to read information. The Medium Post Directional Panel has a black panel with white messaging for the best legibility.

D2: Medium Post Directional Panel

P1: Large Post

LOCATION: These signs are found at secondary destinations and can help 905 905 905 identify transit, district, or destinations.

Howard Ave The additional Medium Post Directional

COLONEL IRVING SALOMON Panel offers an opportunity for directional SAN YSIDRO COMMUNITY ACTIVITY CENTER Del Sur Blvd information.

Dairy Mart Rd VISTA TERRACE POOL 805 These signs should be oriented to CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE be viewed from both the pedestrian 5 Beyer Blvd ADULT SCHOOL perspective as well as the vehicular

d R perspective. SAN YSIDRO a s MIDDLE SCHOOL e

M S Vista Ave y

OUR LADY MT Beyer Blvd CARMEL SCHOOL NEW LIBRARY

CASA FAMILIAR RECREATION CENTER SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL CASA SOCIAL W Park Ave SERVICE W San Ysidro Blvd SY CIVIC S2.3 SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE FRONT

Rio Tijuana SWAP MEET 5 HISTORIC LIBRARY

E San Ysidro Blvd

Sycamore Rd

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER S2.1 AND SERVICE CENTER

LARSEN FIELD Camino De La Plaza S2.2

EAST LAS AMERICAS DROP-OFF PREMIUM OUTLETS

WEST VIRGINIA AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE WEST POE TIJUANA RIVER VALLEY REGIONAL PARK UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined.

FUNCTION: This sign will be used in highly trafficked decision making points. It identifies primary destinations for C1: Large Circular Icon Panel both vehicular and pedestrian users as Shown with placeholder Port of Entry identity. Final artwork to be determined. well as secondary identity or directional information. This sign also includes directional information such as maps for pedestrians.

D2: Medium Post Directional Panels MESSAGING: Sign should include 5 panels: two Medium Post Directional Panels, the Large Circular Icon Panel, the Medium Location Identity Panel, and the D3: Medium Post Directional Panels Large Post Directional Panel. Identical type layout should be used on both sides of the sign for maximum clarity.

LEGIBILITY: This sign uses the advantage of bold colors and icons for easy to read information. The panels with the most information are black with white messaging for the best legibility.

D1: Large Post Directional Panel

L3: Medium Location Identity Panel

P1: Large Post

LOCATION: These signs are best located at highly trafficked junctions, intersections 905 905 905 or nodes. The messaging is appropriate

Howard Ave for both pedestrian and vehicular

COLONEL IRVING SALOMON experiences and should be oriented to SAN YSIDRO COMMUNITY ACTIVITY CENTER Del Sur Blvd provide the best visibility for both groups.

Dairy Mart Rd VISTA TERRACE POOL 805

CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE

5 Beyer Blvd ADULT SCHOOL

d R SAN YSIDRO a s MIDDLE SCHOOL e

M S Vista Ave y

OUR LADY MT Beyer Blvd CARMEL SCHOOL NEW LIBRARY S3.4

CASA FAMILIAR RECREATION CENTER S3.5 SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL CASA SOCIAL W Park Ave SERVICE W San Ysidro Blvd SY CIVIC SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE FRONT

Rio Tijuana SWAP MEET 5 HISTORIC LIBRARY

E San Ysidro Blvd

Sycamore Rd

S3.1

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER AND SERVICE CENTER

LARSEN FIELD S3.2 Camino De La Plaza

EAST LAS AMERICAS DROP-OFF PREMIUM OUTLETS

WEST VIRGINIAS3.3 AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE WEST POE TIJUANA RIVER VALLEY REGIONAL PARK UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined.

FUNCTION: Directional information for pedestrians is the primary use of this sign. This sign also includes information to help identify what district, or destination you are in.

MESSAGING: Sign should include up to 6 Small Post Directional Panels. It will also include the Large Location Identity

D4: Small Post Directional Panels Panel, and the Large Post Directional Panel. Identical typography layout should be used on both sides of the sign for maximum clarity.

LEGIBILITY: This sign uses the flexibility of positioning the panels in 4 different directions to help the pedestrian better understand which direction their D1: Large Post Directional Panel destination is. The contrast of black panels with white messaging make this sign easy to read and the addition of the colored Large Location Identity Panel helps the pedestrian to quickly recognize where they are.

L3: Medium Location Identity Panel

P2: Small Post

LOCATION: Locate these signs in highly pedestrian trafficked areas where 905 905 905 decisions are made or there is much

Howard Ave confusion in wayfinding. This sign helps

COLONEL IRVING SALOMON identify the district or destination and will SAN YSIDRO COMMUNITY ACTIVITY CENTER Del Sur Blvd help to navigate the user to their desired

Dairy Mart Rd VISTA TERRACE POOL 805 destination or district.

CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE

5 Beyer Blvd ADULT SCHOOL

d R SAN YSIDRO a s MIDDLE SCHOOL e

M S Vista Ave y

OUR LADY MT Beyer Blvd CARMEL SCHOOL NEW LIBRARY

CASA FAMILIAR RECREATION CENTER S4.7 SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL CASA SOCIAL W Park Ave SERVICE W San Ysidro Blvd SY CIVIC SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE S4.6 FRONT

Rio Tijuana SWAP MEET 5 HISTORIC LIBRARY S4.5 E San Ysidro Blvd

Sycamore Rd

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER AND SERVICE CENTER S4.1 S4.4 LARSEN FIELD Camino De La Plaza S4.2 S4.3

EAST LAS AMERICAS DROP-OFF PREMIUM OUTLETS

WEST VIRGINIA AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE WEST POE TIJUANA RIVER VALLEY REGIONAL PARK UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined.

FUNCTION: This sign type is used for transportation centers, stops, and quick pedestrian information in destinations.

MESSAGING: Sign should include 3 panels: the Small Circular Icon Panel, Large Location Identity Panel and the Large Post Directional Panel. Identical type layout should be used on both sides of the sign for maximum clarity.

LEGIBILITY: This sign uses the advantage C2: Small Circular Icon Panel of bold colors and icons for easy to read information. The Large Post Directional Panel has a black panel with white messaging for the best legibility.

L2: Large Location Identity Panel

D1: Large Post Directional Panel

P2: Small Post

LOCATION: This sign has two useful locations. One location is at transportation 905 905 905 zones, such as transit centers, bus stops,

Howard Ave and taxi and car drop-offs. These

COLONEL IRVING SALOMON signs should mark the locations of SAN YSIDRO COMMUNITY ACTIVITY CENTER Del Sur Blvd each transit use.

Dairy Mart Rd VISTA TERRACE POOL 805 An additional use of these signs is a CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE smaller secondary identity system for 5 Beyer Blvd ADULT SCHOOL additional destinations. The Large Post

d R Directional Panel is useful to have a map SAN YSIDRO a s MIDDLE SCHOOL e

M and directional information to help the S Vista Ave y

S5.7 O user navigate San Ysidro.

S5.8 OUR LADY MT Beyer Blvd CARMEL SCHOOL S5.9 NEW LIBRARY

CASA FAMILIAR RECREATION CENTER SOUTHWESTERN E Beyer Blvd COLLEGE U.S. POSTAL CASA SOCIAL W Park Ave SERVICE W San Ysidro Blvd SY CIVIC SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE FRONT

Rio Tijuana SWAP MEET 5 HISTORIC LIBRARY

E San Ysidro Blvd

Sycamore Rd

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER AND SERVICE CENTER

LARSEN FIELD

Camino De La Plaza S5.1 S5.2 S5.3 S5.4 S5.5 EAST LAS AMERICAS DROP-OFF PREMIUM OUTLETS S5.6

WEST VIRGINIA AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE WEST POE TIJUANA RIVER VALLEY REGIONAL PARK UNITED STATES

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined.

FUNCTION: This sign type is used on existing poles. Whether they are perforated regulatory poles or light poles. These signs will have the greatest visibility for vehicular and pedestrian navigation,

Mexico SW College School District O ce and will be a less expensive solution. Puerta Este Port of Entry Oﬁcinas The Front Peurto de Administrativas Entrada del Distrito Escolar SW College Premium Port of Entry Outlets Peurto de Entrada Premium MESSAGING: These panels shall have Outlets directional information to the nearby distances. No more than 4 destinations on the largest panels.

LEGIBILITY: This sign uses the advantage of a dark background with reflective white vinyl for high contrast and visibility. The same standard fonts and sizes will be used on these panels as indicated on the VD1 VD2 VD3 other sign types. Large Vehicular Directional Panel Medium Vehicular Directional Panel Small Vehicular Directional Panel

Pedestrian Bridge Puente Peatonal Premium Outlets San Ysidro Boulevard Premium Outlets Post O ce San Ysidro Oﬁcina de Civic Center Public Parking Centro Municipal Correos Estacionamiento de San Ysidro Público

PD1 PD2 PD3 Large Pedestrian Directional Panel Medium Pedestrian Directional Panel Small Pedestrian Directional Panel

LOCATION: These signs are best located in areas that already have existing 905 905 905 poles but need to clarify the nearby

VD1.5

Howard Ave destinations. The best locations for these

COLONEL IRVING SALOMON signs are in high trafficked intersections SAN YSIDRO COMMUNITY ACTIVITY CENTER Del Sur Blvd and decision making points.

Dairy Mart Rd VISTA TERRACE POOL 805

CASA FAMILIAR SmytheAve SCHOOL DISTRICT OFFICE

VD3.6 5 VD3.5 Beyer Blvd ADULT SCHOOL VD3.4

d R SAN YSIDRO a s MIDDLE SCHOOL e

M VD1.4 S Vista Ave y

O VD1.3 OUR LADY MT Beyer Blvd CARMEL SCHOOL NEW LIBRARY PD3.2 CASA FAMILIAR RECREATION CENTER PD1.3 SOUTHWESTERN PD1.2 E Beyer Blvd COLLEGE PD1.1 VD2.4 U.S. POSTAL VD2.3 W San YsidroCASA Blvd SOCIAL W Park Ave SY CIVIC VD2.5 SERVICE SERICES CENTER

Dairy Mart Rd Mart Dairy FIRE DEPARTMENT Camino De La Plaza 805 THE VD3.2 FRONT PD3.1 Rio Tijuana SWAP MEET HISTORIC 5 PD2.1 PD2.2 LIBRARY

E San Ysidro Blvd

Sycamore Rd VD1.4

VD3.1 Mexico SW College Puerta Este School District O ce Port of Entry Oﬁcinas The Front Peurto de Administrativas Entrada del Distrito Escolar SW College Premium Port of Entry Outlets Peurto de Entrada Premium Outlets

WILLOW Rio Tijuana SCHOOL SAN YSIDRO CHAMBER AND SERVICE CENTER

LARSEN FIELD

Camino De La Plaza VD1VD1 VD2VD2 VD3VD3 VD1.1 Large Vehicular Directional Panel Medium Vehicular Directional Panel Small Vehicular Directional Panel VD1.2 EAST Large Vehicular Medium Vehicular Small Vehicular LAS AMERICAS DROP-OFF PREMIUM OUTLETS VD2.1 Directional Panel Directional Panel Directional Panel VD2.2 WEST VIRGINIA AVENUE MAIN Rio Tijuana DROP-OFF TRANSIT CENTER POE Pedestrian Bridge WEST POE Puente Peatonal Premium TIJUANA RIVER Outlets San Ysidro Boulevard VALLEY REGIONAL PARK Premium Outlets Post O ce San Ysidro Oﬁcina de Civic Center Public Parking Centro Municipal Correos Estacionamiento de San Ysidro UNITED STATES Público

Via Internacional MEXICO NOT IN SCOPE

*Sign locations are shown for guideline purpose only to indicate design intent. Final locations and quantities to be determined. PD1PD1 PD2PD2 PD3PD3 Large Pedestrian Directional Panel Medium Pedestrian Directional Panel Small Pedestrian Directional Panel Large Pedestrian Medium Pedestrian Small Pedestrian Directional Panel Directional Panel Directional Panel

TECHNICAL SHEETS

Following this page is all the technical information for each of the sign panels. This includes color and material schedules, dimensions, and more defined messing and messaging areas.

MUSEO SANS 700 ARROWS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Ahead Left Right Up to the Up to the 1234567890 & Right Left

MUSEO SANS 300 ICONS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 & Bus Taxi Trolley Taxi & Private Bus

MUSEO SANS 300 ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ Car Parking Pedicab Bike/Bike Parking abcdefghijklmnopqrstuvwxyz 1234567890 &

Pedestrian Pedestrian (no circle)

NOTE: These are recommendations only and are subject to change. Additional icons may be needed.

SECTION 4: INITIAL GUIDELINES // MARCH 15, 2016 TECHNICAL SHEETS 041 ©2016 RSM Design ICONS AND COLOR SCHEDULE This page expresses which colors will be used to help identify the districts and colorize the icons.

ICONS WITH PROPOSED COLORS

Bus Taxi Trolley Taxi & Private Bus Car / Drop-off Parking Pedicab Pedestrian Bike Parking Bridge MP 15194 MP14064 MP 15194 MP07932 MP 00483 MP00190 MP00876 MP13728 MP00190 Ramjet Red Celandine Yellow Ramjet Red Dream I Can Fly Limonlima Matchbox Berry Berry Blue Hawaii Matchbox Car Orange Car Orange

DISTRICTS AND DESTINATIONS WITH PROPOSED COLORS

San Ysidro Boulevard Outlets Transit Center Port of Entry & other Public Parks Parking Other U.S. Governement MP11709 MP00244 MP 15194 MP02160 MP00039 MP00190 MP09648 Perfect Gem Pinkish Ramjet Red Sailboat Blue Green Ribbon Matchbox Gray Matter Car Orange NOTE: These are recommendations only and are subject to change. Additional icons may be needed.

PAINTS All paints to have Satin Finish unless otherwise specified. All painted surfaces are to be on aluminum. VINYL All vinyl sheeting shall match exactly the color, finish, and durability of the manufacturers products as noted

P1 P2 P3 P4 P5 P6 V1 V2 V3 V4 V5 V5

Drylac Powder Coat MP31846 MP09648 Drylac Powder Coat MP 15194 MP14064 3M Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Pearl Dark Grey Onyx Gray Matter Steel Rack Red Ramjet Red Celandine Yellow 3990 Red Dark Yellow Peacock Blue Vibrant Green Orange 38/90015 Metallic 49/30052 Glossy Reﬂective SC 900-421-O SC 900-250-O SC 900-645-O SC 900-755-O SC 900-362-O White

P7 P8 P9 P10 P11 P12 V6 V7 V8 V9 V10 V10 MP07932 MP 00483 MP00190 MP00876 MP13728 MP11709 Dream I Can Fly Limonlima Matchbox Berry Berry Blue Hawaii Perfect Gem Avery Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Avery Vinyl Car Orange Raspberry Medium Blue Dark Aqua Blossom Interstate Blue Bright Green SC 900-535-O SC 900-655-O SC 900-705-O SC 900-515-O SC 900-678-O SC 900-775-O

P13 P14 P15 P16 P17 V6 V7 V8

MP00244 MP 11584 MP00039 POE Red POE Blue Avery Vinyl POE Red POE Blue Pewter Pinkish Puget Sound Green Ribbon SC 900-804-O Blue

- Fabricator shall submit 3 (three) set of sample and/or prototypes of each material, paint and vinyl call out listed on this sheet,

minimum size 8”x 8” in size. All paint spray outs must be on aluminum.

- Samples must be submitted to RSM in a time frame allowable for review of material, color and aesthetic compatibility

to any existing adjacent materials.

- RSM will review the samples and will keep one set as control samples thoughout the fabrication process. RSM will send

the other 2 sets back to the fabricator for distributution, one set for the fabricator to keep and one set to the client team.

- If a color or material is not approved, the Fabricator must re-submit a new sample until it is approved by the team.

These posts are designed to hold interchangeable These panels are used to identify districts, destinations, and transportation locations. KIT OF PARTS panels for flexible messaging These sheets will show you the names of each of the panel types and a quick example of their variations. The panels MAIN PORT OF ENTRY are organized by type and size. SAN YSIDRO TROLLEY TO SAN DIEGO SAN YSIDRO

LARGE SMALL EXTRA LARGE LARGE MEDIUM SMALL P1 P2 L1 L2 L3 L4

CIRCULAR ICON PANELS POST DIRECTIONAL PANELS

These panels use icons in circles to help identify districts, These panels contain directional information such as maps, arrows, icons and travel times. use, transportation, or San Ysidro Branding Many of these panels may contain bilingual information.

Virginia Mexico Avenue Puerta Este

MAP HERE BY OTHERS

LARGE SMALL LARGE MEDIUM SMALL C1 C2 D1 D2 + D3 D4

KIT OF PARTS These panels will be used on existing poles and contain directional information for vehicles. Additional panels are included as part of the guidelines. These panels should be mounted on existing street and light poles, as needed

Mexico SW College Puerta Este School District O ce Port of Entry Oﬁcinas The Front Peurto de Administrativas Entrada del Distrito Escolar SW College Premium Port of Entry Outlets Peurto de Entrada Premium Outlets

LARGE MEDIUM SMALL VD1 VD2 VD3

PEDESTRIAN DIRECTIONAL PANELS

These panels will be used on existing poles and contain directional information for pedestrians.

Pedestrian Bridge Puente Peatonal Premium Outlets San Ysidro Boulevard Premium Post O ce Outlets San Ysidro Oﬁcina de Civic Center Public Parking Centro Municipal Correos Estacionamiento de San Ysidro Público

LARGE MEDIUM SMALL PD1 PD2 PD3

SECTION 4: INITIAL GUIDELINES // MARCH 15, 2016 TECHNICAL SHEETS 045 ©2016 RSM Design 16'-0" C SCALE: 3/8" FRONT VIEW =1' Base to bepowder coated powder coated and to bepainted and of four 1/4” thickangles Post to beconstructed P4 P1 P1 A C B

1 1/2"

1'-6" 1 1/2" SCALE: 11/2" B. FRONTVIEW SCALE: 11/2" A. FRONTVIEW =1' 3 =1' 1 / 4 " P4 P1 P1 P1 INITIAL GUIDELINES // MARCH 15,2016 P1: LARGE FREESTANDING POST ©2016 RSM Design for signsectiondetails. hard-scape. Seeendofsection be abaseplate mounted to the hard-scape -thepost foundation will foundation willbebelow grade. (B.)In this post. (A.)Insoft-scape-thepost of foundations to usewheninstalling FOUNDATION: There are two types easy to repair. to prevent vandalism andwillbe coated andmadeofsturdy materials MATERIALS: The post willbepowder panel system. for easeofinstallation offlexible mounting holeslocated onthepost panels. There are asetnumberof maximum flexibility for interchangeable FUNCTION: This post isdesignedfor TECHNICAL SHEETS SECTION 4:

046 11'-0" C SCALE: 3/8" FRONT VIEW =1' Base to bepowder coated powder coated and to bepainted and of four 1/4” thickangles Post to beconstructed Top capto match polecolor P1 C B A P4 P1

1 1/2"

1'-6"

1 1/2" SCALE: 11/2" B. FRONTVIEW SCALE: 11/2" A. FRONTVIEW =1' 3 =1' 1 / 4 " P4 P1 P1 P1 INITIAL GUIDELINES // MARCH 15,2016 P2: SMALLFREESTANDING POST ©2016 RSM Design for signsectiondetails. hard-scape. Seeendofsection will beabaseplate mounted to the (B.) Inhard-scape -thepost foundation foundation willbebelow grade. this post. (A.)Insoft-scape-thepost of foundations to usewheninstalling FOUNDATION: There are two types to repair. to prevent vandalism andwillbeeasy coated andmadeofsturdy materials MATERIALS: The post willbepowder panel system. for easeofinstallation offlexible mounting holeslocated onthepost panels. There are asetnumberof maximum flexibility for interchangeable FUNCTION: This post isdesignedfor TECHNICAL SHEETS SECTION 4:

047 D1: POST DIRECTIONAL LARGE

AAONS FUNCTION: This panel is used for SCALE: 3/4" =1' directional information, maps, and travel 2'-6" times for pedestrians. ARROW Height: 3 1/2" 1 2 1 4 Private Buses & Taxis MESSAGING: The panel should include up 2" 3 / " 1 / " Color: District or use color DIRECTIONAL AREA 1 1/2" Autobúses Privados y Taxis with appropriate vinyl Height: 2'-1" to 4 directionals with icons, arrows, and Material: Type V1 Public Parking travel times. It is also optional to include 2" Estacionamiento Público ¼ mile TRAVEL TIMES a full sized map on the panel, or both 10 mins MAP HERE Font: Museo 300 BY directional information and a map. 1" Size: 1" Mexico OTHERS MAP ZONE To be stacked and " El Chaparral 2

/ Height: 4'-8" LOCATION: These types of panels are to 1 centered with arrow MAP HERE MAP ZONE

2 Width: 2'-0" ¼ mile BY Height: 2'-6" be used a major decision making nodes 10 mins LOCATION DESIGNATION " OTHERS Width: 2'-0" 2 and within reasonable walking distance of / 1 Font: Museo 300 1

" Premium Outlets important destinations. 2

/ Size: 1" 1 2 " 2 / ICONS 1 MAP INFO MAP INFO FABRICATION: 1” deep fabricated painted 3 Height: 3 1/2" Height: 1'-0"

" Height: 1'-0" aluminum panels with reflective vinyl and 2 /

1 Virginia Avenue Color: White V1 1 Transit Center clear coat. Panels to be double sided. Centro de Transito ENGLISH TEXT Avenida Virginia Font: Museo 700 Size: 1 1/2" Map with directional Only the map MONN E SPANISH TEXT Information Font: Museo 300 Italic SCALE: 1/4" =1' Size: 1 1/2" 7'-0" 5"

V1 " 4

/ Taxis 1

2 DIRECTIONAL AREA P2 Height: 3'-6"

Note: The messaging on this alternate 7'-3" Bus is much larger than the other versions. Autobús This is because the directional infomation is seen from the vehicular perspective. Here the icons are 5" in diameter. 2'-7"

¼ mile 10 mins Mexico Private Buses & Taxis El Chaparral Autobúses Privados y Taxis ¼ mile 10 mins Premium Outlets Public Parking Estacionamiento Público

Virginia Avenue Transit Center Centro de Transito Avenida Virginia

MAP HERE BY OTHERS

Optional Vehicular Directionals 1'-9" FRONT VIEW This panel to have no more 1'-9" SCALE: 1" =1' than two messages Small Post Large Post

FUNCTION: This panel is used for

2'-6" identity information for both vehicles and VARIATIONS pedestrians. 2" 1 1 /2" SCALE: 3/4" =1' MESSAGING: The panel includes

2" one primary destination at 4 1/2" and secondary location information at 2 " 2 /

1 Main Public 1/2". Identical type layout should be used 4 Virginia Port of Parking on both sides of the sign for maximum 2" clarity. HEADER Font: Museo 700 Entry Size: 4 1/2" LEGIBILITY: The messaging on these Avenue Leading: 58pt panels is large enough to be visible from at least 150 ft. The stark contrast of the dark background with the white copy offers Transit maximum legibility. Main All-Day FABRICATION: 1” deep fabricated painted Pedestrian Paid aluminum panels with reflective vinyl and

V1 Facilities Parking clear coat. Panels to be double sided. 4'-2" Center Signs are used to identify destinations MOUNTING HEIGHT P2 SCALE: 1/4" =1' 2'-10"

Virginia Avenue West Transit SECONDARY Center INFORMATION West

" Pedestrian 2 Font: Museo 300 /

1 Pedestrian Facilities

1 Size: 2 1/2" 3" "

2 Leading 36pt / 1 2 Facilities 2"

FRONT VIEW

SCALE: 1 1/2" =1' 9'-0"

Large Post

FUNCTION: This panel is used for directional information for both vehicles VARIATIONS and pedestrians.

2'-4" SCALE: 3/4" =1' MESSAGING: The panel can include 2" ARROW up to three destinations with Spanish Height: 4" Color: District or translations. The panels will also 2" Use Color Premium Outlets Public Parking incorporate 4" directional arrows (colored Estacionamiento to match district color) and 4" icons. The Público type is 2 1/4" in height.

1" ENGLISH TEXT Soutwest College LEGIBILITY: The messaging on these Mexico Font: Museo 700 panels is large enough to be visible Puerta Este Size: 2 1/4" Trolley to Leading: 30pt San Diego from 65ft. The stark contrast of the dark 3" The Front Tranvía a background with the white copy offers San Diego maximum legibility.

4" ICON Height: 4" FABRICATION: 1” deep fabricated painted " 4

/ Color: White V1 aluminum panels with reflective vinyl and 1

2 Private Buses clear coat. Panels to be double sided. " 4 / 1 SPANISH TRANSLATION No Spanish Translations Transportation with mounting 2 MOUNTING HEIGHT Autobus Privado Font: Museo 300 Italic 4'-2" on the left Size: 2 1/4" SCALE: 1/4" =1' Leading: 30pt 2'-10" P2

Mexico San Ysidro Puerta Este

Private Buses Transit Center V1 Autobus Privado San Ysidro Transit Center Centro de Transito Centro de Transito San Ysidro 3" San Ysidro 9'-0"

FRONT VIEW SCALE: 1 1/2" =1'

Large Post

ALIGN to outside FUNCTION: This panel is used for edge of sign directional information and travel times for 3'-8" pedestrians.

1 1/2" 2" 4" 2" MESSAGING: The panel includes one destination and a 4" colored arrow icon. It 3" is optional for the panel to include travel ARROW

2" times and distances. Identical type layout 8" Virginia Ave Transit Center Height: 4" Color: District or Use Color should be used on both sides of the sign 3" for maximum clarity.

ENGLISH TEXT LEGIBILITY: The messaging on these Font: Museo 700 panels is large enough to be visible ALIGNED RIGHT VIEW Size: 2" SCALE: 1 1/2" =1' from 65ft. The stark contrast of the dark background with the white copy offers maximum legibility. ALIGN to outside edge of sign 3'-8" FABRICATION: 1” deep fabricated painted aluminum panels with reflective vinyl and 2" 4" 2" 1 1/2" clear coat. Panels to be double sided. " 4 / 1 2 V1 " 4

/ Community Park 8" 1 1 "

4 20 min, 1 mile P2 / 1 MOUNTING HEIGHT 1 TRAVEL TIMES SCALE: 1/4" =1' Font: Museo 300 ALIGNED LEFT VIEW SCALE: 1 1/2" =1' Size: 1 1/4"

Community Park Virginia Ave Transit Center 20 min 1 mile 2 1/2"

Public Parking 10 min, ½ mile

Pedestrian Drop-O 2 1/2" Community Park Virginia Ave Transit Center 20 min, 1 mile

1/2" Premium Outlets Public Parking 20 min, 1 mile 10 min, ½ mile

Pedestrian Drop-O 9'-0 1/2"

DETAIL OF PANELS SCALE: 3/4" =1' Small Post

TAXI Post Large

2 1/2" 2 1'-9 1/2" 1'-9 SECTION 4: TECHNICAL SHEETS =1'

This panel is used to help is used to panel This FUNCTION: and districts, destinations, identify and pedestrians. vehicles for transportation one panel includes The MESSAGING: transportation or district, destination, type is oriented 7" height. The identity at represents color The bottom. to top from or transportation district, the destination, identity. on these messaging The LEGIBILITY: from be visible enough to panels is large best page for the Contrast to 150ft. Refer legible typography. painted 1” deep fabricated FABRICATION: and vinyl aluminum panels with reflective be double sided. to Panels clear coat. " SCALE: 1/4 MOUNTING HEIGHTS ©2016 RSM Design ©2016 P6

TAXI Identity INITIAL GUIDELINES // MARCH 15, 2016 INITIAL GUIDELINES // Transportation L1: LOCATION IDENTITY PANEL EXTRA LARGE EXTRA PANEL IDENTITY LOCATION L1: P5

TROLLEY TO SAN DIEGO Identity with Location Transportation P12 =1'

SAN YSIDRO BOULEVARD Identity " SCALE: 1/4 VARIATIONS Destination V1 P17 ENGLISH TEXT Museo 700 Font: 7" Size: on panel Align: Centered BACKGROUND COLOR BACKGROUND or District Color: Use Color " 4 / 3 2 =1' 7" " 1'-2" 4

/ MAIN PORT OF ENTRY 3 2

" 2 3" " SCALE: 1/2 FRONT VIEW / 1

1 14'-0" 053 SECTION 4:

TROLLEY TO SAN DIEGO TECHNICAL SHEETS Small Post

=1'

1'-9 1/2" 1'-9 2 1/2" 2 This panel is used to help is used to panel This FUNCTION: and districts, destinations, identify pedestrians. for transportation one includes Panel MESSAGING: transportation or district, destination, type is oriented 3" height. The identity at the match is to Color bottom. to top from Identical type layout color. destination on both sides of the panel. should be used on these messaging The LEGIBILITY: from be visible enough to panels is large best page for the Contrast to 65ft. Refer legible typography. painted 1” deep fabricated FABRICATION: and vinyl aluminum panels with reflective be double sided. to Panels clear coat. MOUNTING HEIGHTS " SCALE: 1/4 ©2016 RSM Design ©2016 P7

TAXI & PRIVATE BUS Identity L2: LOCATION IDENTITY PANEL LARGE PANEL IDENTITY LOCATION L2: Transportation INITIAL GUIDELINES // MARCH 15, 2016 INITIAL GUIDELINES // P5

BUS TO LOS ANGELES with Location Transportation Identity Transportation P13 =1' SHOPPING OUTLETS Identity Destination " SCALE: 1/2 VARIATIONS P5 V1 ENGLISH TEXT Museo 700 Font: 3" Size: on panel Align: Centered down reading always BACKGROUND COLOR BACKGROUND or District Color: Use Color " 4 / 3 =1' 1 3" " 8" 4 TROLLEY TO SAN DIEGO / 3 1 FRONT VIEW " SCALE: 3/4 "

1 2"

1 9'-4" 7'-0"

2 1/4" 1 1 / SCALE: 1" FRONT VIEW 2 "

3 / SAN YSIDRO SAN 4 " 8" =1' 3" 1 3 / 4 " Use Color Color: District or BACKGROUND COLOR always reading down Align: Centered onpanel Size: 3" Font: Museo700 ENGLISH TEXT P17 V1 Destination

VARIATIONS

SCALE: 1/2" Identity PEDESTRIAN BRIDGE PEDESTRIAN =1' P11 Transportation with Location

Identity TROLLEY TO SAN DIEGO SAN TO TROLLEY P5 INITIAL GUIDELINES // MARCH 15,2016 Transportation L3: LOCATION IDENTITY PANEL MEDIUM

2'-6 1/2" MOUNTING HEIGHTS 1'-9 1/2" SCALE: 3/16" clear coat. Panels to bedouble sided. aluminum panelswithreflective vinyl and FABRICATION: 1”deepfabricated painted legible typography. 65ft. Refer to theContrast pagefor best panels islarge enoughto bevisiblefrom LEGIBILITY: The messaging onthese should beusedonbothsidesofthepanel. destination color. Identicaltypelayout from top to bottom. Color isto match the identity at 3"height.The typeisoriented destination, district, ortransportation MESSAGING: Panel includesone transportation for pedestrians. identify destinations, districts, and FUNCTION: This panelisusedto help Small Post

=1' PEDESTRIAN BRIDGE PEDESTRIAN TECHNICAL SHEETS SECTION 4:

1'-9 1/2" 7'-2 1/2"

Large Post PEDESTRIAN BRIDGE PEDESTRIAN 054 055

PEDESTRIAN DROP OFF Large Pole Large

SECTION 4:

9'-0 1/2" 9'-0 2'-9 1/2" 2'-9 TECHNICAL SHEETS =1' This panel is used to help is used to panel This FUNCTION: and districts, destinations, identify pedestrians. for transportation one includes Panel MESSAGING: transportation or district, destination, type is height. The 2 1/2" identity at is to Color bottom. to top from oriented Identical type color. the destination match on both sides of the should be used layout panel. on these messaging The LEGIBILITY: be visible from enough to panels is large best page for the Contrast to 65ft. Refer legible typography. painted 1” deep fabricated FABRICATION: and vinyl aluminum panels with reflective be double sided. to Panels clear coat. SCALE: 3/16" MOUNTING HEIGHTS ©2016 RSM Design ©2016 P8

PEDESTRIAN DROP OFF Identity L4: LOCATION IDENTITY PANEL SMALL PANEL IDENTITY LOCATION L4: Transportation INITIAL GUIDELINES // MARCH 15, 2016 INITIAL GUIDELINES // P5

BUS TO SAN DIEGO Identity with location Transportation P9 =1'

PUBLIC PARKING " SCALE: 3/4 VARIATIONS Identity Destination V1 P18 ENGLISH TEXT Museo 700 Font: 2 1/2" Size: on panel Align: Centered down reading always BACKGROUND COLOR BACKGROUND or District Color: Use Color 2" =1' " 2 / 1 2 8" SAN YSIDRO 2" " SCALE: 1 1/2 FRONT VIEW " 2 / 1

1 2" 4'-2" C1: CIRCULAR ICON PANEL LARGE

FUNCTION: This panel uses icons and color to help the user quickly identify the district, V1 or transportation option. ICON 2'-7 3/4" Height: See icon schedule for height variations MESSAGING: Panel includes the icon and Color: White the color of the district or transportation option. 2'-4" 2 1/4" 1 1/2"

LEGIBILITY: The size of the icon on the COLOR Color to show District or Use color colored background gives it the greatest visibility.

FABRICATION: 1” deep fabricated painted aluminum supports. Circles to be 3” deep P3 fabricated and painted aluminum cabinets 2'-4" 1'-3" with reflective vinyl and clear coat. Panels to be double sided. SUPPORT Color: To match directional panels

VARIATIONS MOUNTING HEIGHT FRONT VIEW SCALE: 1" =1' SCALE: 3/4" =1' SCALE: 1/4" =1' " 2 /

Icon to be Port of Entry Identity 1 This is placeholder only 2 Shown for scale and design intent final brand to be determined " 2 / 1

San Ysidro Branding Parking Icon Transportation Icon 13'-5 This is placeholder only Shown for scale and design intent final brand to be determined

Large Post

FUNCTION: This panel uses icons and color to help the user quickly identify the district, or transportation option.

MESSAGING: Panel includes the icon and the color of the district or transportation option. ICON 2'-3 1/4" Height: See icon schedule for height variations Color: White LEGIBILITY: The size of the icon on the colored background gives it the greatest 2'-0" 1 3/4" 1 1/2" visibility. V1 FABRICATION: 1” deep fabricated painted aluminum supports. Circles to be 3” deep COLOR fabricated and painted aluminum cabinets Color to show District or Use color with reflective vinyl and clear coat. Panels to be double sided.

P5 2'-0" 1'-3"

VARIATIONS MOUNTING HEIGHT SUPPORT SCALE: 3/4" =1' SCALE: 1/4" =1' Color: To match directional panels

P2 " 2 /

FRONT VIEW 1

SCALE: 1 1/2" =1' 2 " 2 / 1

San Ysidro Branding Transportation Icon 9'-1 This is placeholder only Shown for scale and design intent final brand to be determined

Small Post

FUNCTION: Panel is use for directional information for vehicles.

MESSAGING: Panel can include up to 5 destinations and can be bilingual. The arrows are 4" in height and will be colored 2'-8" to match the destination.

2" 4" 1 1/2" LEGIBILITY: The is large enough to be ARROW visible from 65ft. The stark contrast of the Height:4" "

2 white messaging on the dark background /

1 Color: District or use color

2 offers the strongest level of legibility. This

4" Mexico panel may also have reflective paint for Puerta Este messaging for maximum legibility at night. 3" ENGLISH TEXT FABRICATION: 3/16” thk, aluminum panels The Front Font: Museo 700 to be painted and have applied reflective Size: 2 3/4" vinyl with clear coat. Panels to be single

" sided with backs painted to match face. 4 / 3

2 SW College P2 MOUNTING HEIGHTS

" V1 4

/ Port of Entry

3 SCALE: 3/16" =1' 5'-0" 1 Peurto de Entrada SPANISH TEXT Font: Museo 300 Italic Size: 2 3/4" Mexico Puerta Este Premium The Front SW College Port of Entry Peurto de Outlets Entrada Premium Outlets

OPTIONAL SAN YSIDRO BRAND The additional open space at the bottom of this sign leaves 6.5” of space for the San Ysidro identity.

FRONT VIEW SCALE: 1" =1'

Existing On-Site Poles

FUNCTION: Panel is use for directional information for vehicles.

MESSAGING: Panel can include up to 3 destinations and can be bilingual. The arrows are 4" in height and will be colored to match the destination.

2'-8" LEGIBILITY: The is large enough to be 2" 4"1 1/2" visible from 65ft. The stark contrast of the ARROW white messaging on the dark background Height:4" offers the strongest level of legibility. This Color: District or use color 2" panel may also have reflective paint for

4" SW College messaging for maximum legibility at night. 3" ENGLISH TEXT FABRICATION: 3/16” thick aluminum Port of Entry Font: Museo 700 panels to be painted and have applied Size: 2 3/4" reflective vinyl with clear coat. Panels Peurto de SPANISH TEXT to be single sided with backs painted to Font: Museo 300 Italic match face. Entrada Size: 2 3/4" 3'-6" " 4 / 3

2 MOUNTING HEIGHTS V1 " 4

/ Premium SCALE: 3/16" =1' 3 1 P2 "

4 Outlets / 3 2 OPTIONAL SAN YSIDRO BRAND The additional open space at the bottom of this sign leaves 6.5”

of space for the San Ysidro identity. SW College Port of Entry Peurto de FRONT VIEW Entrada SCALE: 1" =1' Outlet Mall Shopping

Existing On-Site Poles

FUNCTION: Panel is use for directional information for vehicles.

MESSAGING: Panel can include up to 1 destination and can be bilingual. The arrow is 6" in height and will be colored to match the destination.

LEGIBILITY: The is large enough to be visible from 65ft. The stark contrast of the 2'-8" white messaging on the dark background offers the strongest level of legibility. This 6" panel may also have reflective paint for ARROW messaging for maximum legibility at night. Height:4" Color: District or use color

2" FABRICATION: 3/16” thick aluminum ENGLISH TEXT panels to be painted and have applied 6" Font: Museo 700 reflective vinyl with clear coat. Panels " 2

/ Size: 2 1/4"

1 to be single sided with backs painted to " 4 1 / 1

" match face. 2 2 School District O ce / SPANISH TEXT 1 1 Font: Museo 300 Italic Oﬁcinas MOUNTING HEIGHTS

2'-8" Size: 2 1/4" SCALE: 3/16" =1' Administrativas V1 del Distrito Escolar P2

OPTIONAL SAN YSIDRO BRAND The additional open space at the bottom of this sign leaves 6.5” FRONT VIEW of space for the San Ysidro identity. SCALE: 1" =1'

School District O ce Oﬁcinas Administrativas del Distrito Escolar

Existing On-Site Poles

1"2" 3" 3" 2" 1 1 FRONT VIEW SCALE: 1" / 2 " 3" 1 1 Outlets Premium Correos Oﬁcina de Post O ce Boulevard San Ysidro Puente Peatonal Bridge Pedestrian / =1' 2 " 2'-4" Leading: 18pt Size: 2" Font: Museo700 ENGLISH TEXT Color: District orusecolor Height: 3" ARROW Leading: 18pt Size: 2" Font: Museo300Italic SPANISH TEXT of space for theSanYsidro identity. bottom ofthissignleaves 6.5” The additionalopenspace at the OPTIONAL SAN YSIDRO BRAND P2 V1 PD1: PEDESTRIAN DIRECTIONAL PANEL LARGE INITIAL GUIDELINES // MARCH 15,2016 ©2016 RSM Design SCALE: 3/8" 7'-0" MOUNTING HEIGHTS match face. to besinglesidedwithbackspainted to reflective vinyl withclear coat. Panels panels to bepainted andhave applied FABRICATION: 3/16”thickaluminum messaging for maximumlegibilityat night. panel may alsohave reflective paint for offers thestrongest level oflegibility. This white messaging onthedarkbackground visible from 65ft.The stark contrast ofthe LEGIBILITY: The islarge enoughto be to match thedestination. arrows are 3"inheightandwillbecolored destinations andcanbebilingual.The MESSAGING: Panel canincludeupto 4 information for pedestrians. FUNCTION: Panel isusefor directional Outlets Premium Correos Oﬁcina de Post O ce Boulevard San Ysidro Puente Peatonal Bridge Pedestrian =1' TECHNICAL SHEETS SECTION 4: Existing On-Site Poles 061 PD2: PEDESTRIAN DIRECTIONAL PANEL MEDIUM

FUNCTION: Panel is use for directional information for pedestrians.

MESSAGING: Panel can include up to 2 destinations and can be bilingual. The arrows are 3" in height and will be colored to match the destination.

LEGIBILITY: The is large enough to be visible from 65ft. The stark contrast of the white messaging on the dark background offers the strongest level of legibility. This 2'-4" panel may also have reflective paint for messaging for maximum legibility at night. ARROW 1 1/2" 3" 1 1/2" Height: 3" FABRICATION: 3/16” thick aluminum Color: District or use color panels to be painted and have applied 2" ENGLISH TEXT reflective vinyl with clear coat. Panels 3" Premium Font: Museo 700 to be single sided with backs painted to Size: 2" Outlets match face.

2" Public Parking V1 MOUNTING HEIGHTS 1" SPANISH TEXT Estacionamiento SCALE: 3/8" =1'

2'-8" Font: Museo 300 Italic Público Size: 2" Premium Outlets P2 Public Parking Estacionamiento OPTIONAL SAN YSIDRO BRAND Público The additional open space at the bottom of this sign leaves 6.5” of space for the San Ysidro identity. FRONT VIEW SCALE: 1" =1' 8'-0"

Existing On-Site Poles

FUNCTION: Panel is use for directional information for pedestrians.

MESSAGING: Panel can include up to 1 destination and can be bilingual. The arrow is 5" in height and will be colored to match the destination.

LEGIBILITY: The is large enough to be visible from 65ft. The stark contrast of the white messaging on the dark background ARROW offers the strongest level of legibility. This 2'-4" Height: 3 1/2" Color: District or use color panel may also have reflective paint for messaging for maximum legibility at night.

ENGLISH TEXT 2" Font: Museo 700 FABRICATION: 3/16” thick aluminum panels to be painted and have applied

5" Size: 2" reflective vinyl with clear coat. Panels SPANISH TEXT 2" to be single sided with backs painted to 2" San Ysidro Font: Museo 300 Italic 1" Civic Center Size: 2" match face. 2'-2" Centro Municipal P2 MOUNTING HEIGHTS

de San Ysidro V1 SCALE: 3/8" =1' OPTIONAL SAN YSIDRO BRAND The additional open space at the bottom of this sign leaves 6.5” San Ysidro of space for the San Ysidro identity. Civic Center FRONT VIEW Centro Municipal de San Ysidro SCALE: 1" =1' 8'-0"

Existing On-Site Poles

SECTION 4: INITIAL GUIDELINES // MARCH 15, 2016 TECHNICAL SHEETS 063 ©2016 RSM Design 064 SECTION 4: TECHNICAL SHEETS SIGNAGE SECTIONS SIGNAGE ©2016 RSM Design ©2016 INITIAL GUIDELINES // MARCH 15, 2016 INITIAL GUIDELINES // 3/4” x 3/4” x 1/4” aluminum angle post at base Aluminum structure Pole cover condition only) Escutcheon (At hardscape 3/4” x 3/4” x 1/4” aluminum 3/4” x 3/4” angle post aluminum cap 1/8” thk. fabricated 3/4” x 3/4” x 1/4” aluminum angle post Fabricated aluminum panels w/ 3/4” x 1” x 1/8” wall aluminum channel internal frame and 1/8” thk. aluminum skin Scale: 3” = 1’-0” Section Scale: 3” = 1’-0” Section Scale: 3” = 1’-0” Section B C A A

TROLLEY TO SAN DIEGO C Private Busses & Taxis & Busses Private Taxis & Privado Soltar Private Busses & Taxis & Busses Private Taxis & Privado Soltar MTS Virginia MTS Transit Avenue Taxis & Privado Soltar Typical Front View Scale: 1/2” = 1’-0” 1 B SIGNAGE SECTIONS

SignFix system w/ brackets as required per manufacturers speciﬁcations. Painted to match panel color. Mexico Puerta Este The Front SW College

Mexico Port of Entry Puerta Este The Front SW College Port of Entry Peurto de Peurto de Entrada Premium Entrada Outlets Premium Outlets

Typical Front View Typical Back View 1 Scale: 1” = 1’-0” 2 Scale: 1” = 1’-0”

Premium Outlets No Translation Needed Parking for Pedestrian Border Crossing Estacionamiento Para Peatones Cruzando la Frontera Parking Estacionamiento Port of Entry Puerto de Entrada Drop-Off Descargo de Pasajeros Bus Autobús SW College No Translation Needed San Diego No Translation Needed Swap Meet Tianguis Our Lady of Mt Carmel Nuestra Señora de Mt Carmel Larsen Park Parque Larsen San Ysidro Boulevard No Translation Needed Outlet Shopping Tiendas 8 Menudeo West Pedestrian Facility Instalación Peatonal Oeste East Pedestrian Facility Instalación Peatonal Este Post Office Oficina de Correos Adult School Escuela para Adultos School District Office Oficinas Administrativas del Distrito Escolar Vista Terrace Pool Alberca de Vista Terraza Tijuana River Valley Regional Park Parque Regional Valle del Rio Tijuana Historic Library Biblioteca Historica San Ysidro Civic Center Centro Municipal de San Ysidro The Front No Translation Needed Fire Department Estación de Bomberos To Mexico No Translation Needed Virginia Ave Transit Center Centro de Transito Avenida Virginia San Ysidro Transit Center Centro de Transito San Ysidro Private Buses Autobus Privado Main Pedestrian Building Edificio Principal Peatonal Taxis No Translation Needed Pedi-Cab Bici-Taxi Public Parking Estacionamiento Público Community Park Parque Comunitario Pedestrian Bridge Puente Peatonal Trolley Tranvía Private Buses and Taxi Autobúses Privados y Taxis

ADDITIONAL DESIGN RECOMMENDATIONS

Based on the community input from the November email survey and the December 7th Workshop, several new design interventions have been identified. The following pages outline a set of eight recommendations with precedents from existing projects. Images provide a reference point for future development and next steps.

Creating a consistent identity and brand for San Ysidro is for visitors to identify the neighborhood. Development of the brand is also a great way to emphasize the connectivity of the place.

E X I C M O The San Ysidro brand is the collection of memories your guests SAN SAN take away from their experiences SAN YSIDRO with the project. This understanding of the brand is especially profound YSIDRO S RO U SID in the built environment, the sense E Y N T I A of place is what compels both T E D S T visitors and tenants.

Option 1 Option 2 Option 3 Option 4 The San Ysidro logo symbolizes your brand in a visual element that distills a broader range of ideas. It communicates your name. It becomes shorthand for a much larger set of experiences and memories.

SAN SAN YSIDRO RO SAN YSID YSIDRO

Option 5 Option 6 Option 7 Option 8

An iconic destination such as San Ysidro should have an identity monument that is just as iconic. The following are references of different neighborhood gateways existing in the city of San Diego.

Sculptural elements can be used to help frame a specific view or create a backdrop for visitors photos. These photographs, shared over social media will bring pride to the residents and visitors of San Ysidro.

Lanterns are an excellent way to illuminate the space at night in an aesthetically pleasing way. Lanterns can be used for navigation, meeting points or places to rest.

We learned from the workshop that crosswalks are invaluable to San Ysidro. Decorating crosswalks in new and unique ways will brighten up San Ysidro, and also provide artistic and safe places to cross the streets.

Having a place to rest is important in the chaos of San Ysidro, especially at the border crossing. Seating also helps the visitors linger and want to stay longer and experience San Ysidro.

Banners are an excellent and inexpensive way to express the branding of San Ysidro. Banners can help brighten up the area, enhance destinations, and provide a nice consistent visual through all the street clutter. RSM recommends using local street artists to develop visuals for the banners.

Sculptures create landmarks, meeting points, photo opportunities, and can be used to help enhance the San Ysidro brand. Sculptures can elevate the visual experience in San Ysidro by creating a beautiful moment for visitors to enjoy.

This package was developed by GSA www.gsa.gov and RSM Design www.rsmdesign.com