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San Ysidro Signage Guidelines

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San Ysidro Signage Guidelines SAN YSIDRO SIGNAGE GUIDELINES Final Recommendations Signage Guidelines REVISION ISSUED: MARCH 21st, 2016 ©2016 RSM Design TABLE OF CONTENTS SECTION 1: Intro + Process A. Goals of the Guidelines . 4 B. Design Process . 5 C. Recommendations for Applications . .12 D. How to Use this Document . 14 SECTION 2: Design Principles A. Distance & Legibility . 19 B. Information Hierarchy . 20 C. Contrast & Legibility . 21 D. Distance & Travel Time . 22 E. Districts & Destinations . 23 F. Paths of Travel . 24 SECTION 3: Sign Descriptions A. Sign Type Summary . 26 B. Flexible Wayfinding System . 27 C. Sign Type S1. 28 D. Sign Type S2 . 30 E. Sign Type S3 . 32 F. Sign Type S4 . 34 H. Sign Type S5 . 36 I. Pole Mounted Sign Panel . 38 SECTION 4: Technical Sheets A. Schedule of Type, Icons, Colors + Materials . 41 B. Kit of Parts Summary . 44 C. Individual Sign Details . 46 D. Signage Sections . 64 SECTION 5: Additional Design Recommendations A. San Ysidro Identity . 68 B. Gateway Identity . 69 C. Photo Opportunity . 70 D. Lantern Elements . 71 E. Crosswalks . 72 F. Furniture . 73 G. Banners . 74 H. Sculpture . 75 CONTACT INFORMATION . 76 160315_San Ysidro Signage Guidelines.pdf INITIAL GUIDELINES // MARCH 15, 2016 TABLE OF CONTENTS 02 ©2016 RSM Design SECTION 1 INTRO + PROCESS A. Goals of these guidelines B. Process used to create the guidelines C. Recommendations from the community workshop D. How to use this document SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 03 ©2016 RSM Design A. GOALS OF THE GUIDELINES As a gateway to both the United States and Mexico, the San Ysidro Port of Entry bridges two cultures. It is the busiest port in the world. The guidelines look at San Ysidro as a place where many paths cross. The community has identified the port as a place of confusion, stress and fatigue. These guidelines address this challenges with a system of wayfinding specifically designed to meet those needs.Wayfinding is the term used to describe the discipline of getting people from A-to-B in a clear and consistent manner. This document provides a well-vetted and easy-to-use guide for the development of signage and wayfinding in San Ysidro, with particular focus on the highly trafficked areas adjacent to the existing Port of Entry and the future West Pedestrian Facilities. These guidelines have been designed for the community of San Ysidro that take into consideration the following: 1 WHERE PEOPLE ARE GOING 2 HOW LONG IT TAKES TO GET THERE 3 OPTIMUM ROUTES The goal of the wayfinding system is to improve the experience of users—to make San Ysidro more inviting and relaxed. They define a system of signs and sign messaging that is ordered, inviting, flexible, durable and economical. By following the guidelines, San Ysidro will establish a consistent and recognizable identity signage system that is informative, visually attractive, and easy-to-use and assemble. A successfully implemented signage system will create a legible path of travel that will encourage exploration and travel within the San Ysidro community. SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 04 ©2016 RSM Design B. DESIGN PROCESS The illustrated process below provides an overview of the steps RSM and GSA took to develop these guidelines. 1 2 3 4 5 6 REVIEW OF SITE EMAIL SURVEY + DESIGN DESIGN WORKSHOP NEXT STEPS CONDITIONS PHONE CALLS ALTERNATIVES GUIDELINES November 27, 2016 November 16–27 2016 December 7, 2016 January 20, 2016 March 15, 2016 GSA and RSM Design visited Based on data learned Together, GSA and RSM Design The design alternative The selected design The guidelines serving as San Ysidro, with focus on the from the site analysis and hosted a design dialogue with phase combined research solution has been resolved a framework for signage area surrounding the port. other work to date, RSM the stakeholders of San Ysidro. and information from all into the set of guidelines development. The site visit helped establish Design gathered information previous phases to create shown here. These drawing The goal of the workshop Next steps include defining the an understanding of site from primary users and a series of four options of define parameters for was to refine the information messaging and locations of circulation, site conditions stakeholders, by phone and sign applications to meet sign construction, design, gathered at in the stakeholder the signage. The sign system as well as existing signage, email survey. Feedback from the community’s needs. The messaging, typography, color survey and phone calls. included here is flexible to important destinations, and both surveys & in-depth set of wayfinding system translated and sign locations. bend to the needs of specific common areas of confusion. phone calls helped define A.) Survey results were the abstract needs into a set The guidelines establish the projects and should not be wayfinding priorities B.) the presented as a starting of solutions that could be The site analysis was character of the wayfinding interpreted as the final design. needs of the community and point of the workshop. measured and evaluated. documented with photos and system for use by future C.) important destinations Prior to bidding, fabrication notes. Additional research A series of interactive Four design alternatives were teams as a starting point and installation additional explored future master plans, activities composed by the presented to a technical for implementation. documentation and details existing guidelines and studies GSA and the RSM Design working group of stakeholders. are required. of the location. team provided feedback Their feedback on the potential on destinations and their wayfinding solution for the relative importance, naming San Ysidro Community was conventions, paths of travel, incorporated into revisions preferred sign applications, and the selection of the final design vocabulary, and design guidelines. local aesthetics. Workshop results were formalized as a set of design recommendations. SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 05 ©2016 RSM Design 1 REVIEW OF SITE CONDITIONS GSA and RSM Design visited San Ysidro, with focus on the area surrounding the port. The site visit helped establish an understanding of site circulation, site conditions as well as existing signage, important destinations, and common areas of confusion. The site analysis was documented with photos and notes. Additional research explored future master plans, existing guidelines and studies of the location. SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 06 ©2016 RSM Design NEGATIVE EMOTIONS IN SAN YSIDRO 2 EMAIL SURVEY + PHONE CALLS Based on data learned from the site analysis and other work to date, RSM THE MOST IMPORTANT DESTINATIONS IN SAN YSIDRO Design gathered information from primary users and stakeholders, by phone MOST IMPORTANT DESTINATIONS 0% Response 50% Response 100% Response Las Americas and email survey. Feedback from both surveys & in-depth set of phone calls Premium Outlets helped define: Swap Meet San Ysidro Boulevard A.) Wayfinding priorities. MTS Trolley Stations B.) The needs of the community Bus Stations C.) Important destinations Port of Entry Drop-off Parking for Pedestrian Border Crossing Port of Entry Larsen Park Our Lady of Mt. Carmel School Southwestern College San Diego Los Angeles 0% 14.3% 16.7% 28.6% 33.3% 42.9% 50% 71.4% WHAT DO YOU LOVE ABOUT SAN YSIDRO? SAN YSIDRO: DEFINING THE SENSE OF PLACE PRIORITIZING THE ISSUES PRIORITIZING THE PRIORITIESISSUES EVERYONE Lowest Priority Neutral Highest Priority BORDER TOWN GLOBAL + Identifying San Ysidro Lowest Priority Neutral Highest Priority COMMUNITY KNOWS as a neighborhoodIdentifying San Ysidro WITH HEART INTERNATIONAL as a neighborhood EACHOTHER Improving San YsidroImproving Blvd San Ysidro Blvd as a gateway to Sanas Ysidroa gateway to San Ysidro Directional informationDirectional for drivers information for drivers Directional information Directional information for pedestrains for pedestrains THE Improving the sense of safety Improving the sense of safety BUSIEST LATINO GENERATIONS FRIENDLY Travel times to LA, to Outlets.... Travel times to LA, to Outlets.... KEY 0% 12.5% 25% 37% 50% 75% 87.5% KEY CULTURAL 0% 12.5% 25% 37% 50% 75% 87.5% HISTORY PEOPLE DIVERSITY GATEWAY SAN YSIDRO AESTHETICS & PERSONALITY DEFINING SAN YSIDRO GRAPHICS More Historic MORE MODERN % % % 12% 25 12% 25 25 FRESH | NEW Traditional | Familiar % % % % BORDER PRIDE IN LIVELY PLACE 37 12 37 12 TOURISM Casual Formal IT’S PAST 25% 50% 25% Fun Sophisticated % % 37 50% 12 PROGRESSIVE Conservative 37% 37% 25% BINATIONAL MEXICAN CAPTURE A ALL KINDS Handmade Refined % % % % ENERGY VILLAGE MEMORY OF PEOPLE 12 62 12 12 Business Pleasure % % 12 87 SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 07 ©2016 RSM Design 3 WORKSHOP Together, GSA and RSM Design hosted a design dialogue with the stakeholders of San Ysidro. The goal of the workshop was to refine the information gathered through the stakeholder survey and phone calls. The survey results were presented as a starting point of the workshop. A series of interactive activities composed by the GSA and the RSM Design team provided feedback on destinations and their relative importance, naming conventions, paths of travel, preferred sign applications, design vocabulary, and local aesthetics. Workshop results were formalized as a set of design recommendations. RANK YOUR PREFERENCES NO MAYBE YES Landmark Lanterns Clearly Marked Crosswalks Banners Landmark Meeting Points Beacons That Mark Your Route Consistent Parking Directional Maps Icons Gateway Arrows For Directional Tenant Listings Local Art Walk A Place To Rest A Place To Refresh Clear Place Names Travel Times And/Or Distances 3D Maps An Invitation To Explore Photo Opportunity A Place To Leave Your Mark / Big Letters A People Centered Place 7 Place a star next to your 2-3 favorites SECTION 1: INITIAL GUIDELINES // MARCH 15, 2016 INTRO + PROCESS 08 ©2016 RSM Design 4 DESIGN ALTERNATIVES The design alternative phase combined research and information from all previous phases to create a series of four options of sign applications to meet the community’s needs.
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