TRIAD Brings Ideas to Life “Our Core Competencies?
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TRIAD Brings Ideas to Life “Our core competencies? Creativity, strategic thinking and expertise. Our goal? Showcasing topics and brands across the globe. Our driving force? Curiosity and passion.” Prof. Lutz Engelke Founder TRIAD 2 0 Page 4 About TRIAD 8 Method: Explore – Play – Transform 10 Products and Services 14 Clients and Networking 16 Projects 64 Publications 3 Creativity Is Our Most Important Asset 1,000 Projects, 20 Million Visitors, 50 Countries As a creative agency focusing on spatial communication, TRIAD has been designing and producing exhibitions, museums, theme parks, trade fairs, brand environments, retail spaces, and events across the globe since 1994. At our offices in Berlin and Shanghai, we pool the expertise and creativity of 200 employees. founded Offices in Berlin1994 and Shanghai 4 2 2 in completed1,000 projects employees00 languages4 countries50 2 4 million 0visitors Expo Pavilions3 awards45 target groups7 film300 projects professions47 publications33 projects on our15 own initiative 5 Excellent Award-winning Design with Conviction Our international teams of architects, engineers, film and media creators, content developers, designers, and managers render complex topics into accessible, interactive, multi-sensorial experiences. 6 Some of Our Awards Adam Award Best of Business Art Directors Club Clean Tech Media Designpreis der to Business Award (ADC) Award Award Bundesrepublik Deutschland German Design Club European Museum Eva Award German Brand Award German Design Award „Gute Gestaltung” of the Year (Nominee) (Special Mention) GWA Profi Award iF Design Award IIDA Global Excellence Red Dot Award: Sinus – Systems Integration Award Communication Design Award 7 Our Method: Explore – Play – Transform TRIAD Is a Think & Do Tank and a Strategic Navigator Together with our partners and clients, we are exploring a new territory at the intersection of science, culture and economics. The results of this interdisciplinary and intercultural method are new realms of thought and spatial experiences. 8 Explore Play Transform Research Design Production Strategy Creation Feasibility Inspire Experiment Select Analyze Develop Implement Condense Create Transform 9 Our Products and Services Integrated Solutions Our in-house services cover the entire range of project development – from strategic consulting, scenographic development, concept design, and media production to construction planning and engineering – as well as turn-key solutions that include general contracting and operational management. 10 Products Exhibitions / Themed Worlds Expo Pavilions Trade Fairs / Brands / Retail Events Film Production Interactive Exhibits Concept Design / Consulting Technical Planning Strategy Concept Design Scenography Graphic Design Implementation Operation General Contracting 11 Innovation Lab and Creative Workshop Experiencing Digital Realities At our innovation and prototype lab, we test and develop trend-setting products. Our inventors and thinkers lay the technological groundwork. Media installations and interactive models are the core of our projects. We create hands-on technological experiences. 12 Clients and Networking A Dialogue on Equal Footing For us, no project is too big or too small. We want to know what our clients need and help them identify their individual requirements. We attach great importance to engaging in a trusting and open dialogue with our clients. Consider us your knowledge networkers and sparring partners. 14 Some of Our Clients 15 Projects 16 Exhibitions / Themed Worlds Events Culture Film Production Media Environment Interactive Exhibits Concept Design / Consulting Trade Fairs / Brands / Retail Technical Planning RL BE IN S I TRIAD in China H A A N G H Exhibitions Themed Worlds ExperienceExpo Worlds Pavilions Kids’ Experience Worlds Museums Science Centers Temporary Exhibitions Theme Parks Touring Exhibitions Tourist Information Centers Visitor Centers 18 Exhibitions / Themed Worlds • Concept Design and • Interactive Exhibits Content Development • Media Installations • Construction Management • Scenography • Exhibition Architecture • Technical Planning • General Contracting The narrative of our exhibitions both touch and inform visitors, reaching audiences at scale. We get to the heart of complex cultural, scientific, and historical subjects as well as seemingly everyday issues. The storytelling is our guide to give voice to exhibits, images, films and inter- active experiences, as well as bringing objects back to life. 19 Exhibitions / Themed Worlds A Pilgrimage Place for Football Fans The structure of the exhibition follows the narrative of a German Football Museum football match. In a space of 7,700 sqm, German football Museum DFB-Stiftung Deutsches Fußballmuseum becomes an emotional experience. Dortmund | 2015 20 The Entire World of Football With more than 1,000 unique exhibits, the museum offers FIFA World Football Museum an interactive multimedia experience allowing visitors to Museum FIFA Museum AG understand how football triggers emotions across the globe. Zurich | 2016 21 1 2 3 22 4 Exhibitions / Themed Worlds 1 ALL IN ALL. Jacob Böhme Exhibition Staatliche Kunstsammlungen Dresden Dresden | 2017 2 Porcelain Worlds Exhibition Stiftung Leuchtenburg Seitenroda | 2014 3 Gottorf Globe Virtual Reality Film State Museums Schleswig-Holstein Schleswig | 2019 4 Dreams of Wilderness Exhibition Eifel National Park Forestry Office Vogelsang | 2016 23 360°Events Events Anniversaries & Openings Conferences Corporate Events Exhibition Events Lifestyle Events Participation Formats VIP Events & Galas 24 Events • Concept Design • Scenography • Event Architecture • Show Design and Program Scheduling • Event / Participant Management • Storytelling • Media Concept / Production • Technical Planning / Production TRIAD develops tailor-made events of all sizes for clients from the worlds of politics, business, and marketing. Our interdisciplinary team creates event formats for national and international brands, products, and companies that provide an experience for all the senses. Emotional stories with a lasting impact that lay the foundations for our interactive communicative spaces and experiences. 25 Events On the Red Carpet The UFA Jubilee was celebrated with over 450 invited guests 100 Years UFA Anniversary Night at the Palais am Funkturm. TRIAD was responsible for VIP Event and Gala UFA GmbH the entire event including the immersive media production. Berlin | 2017 26 Vision for a Digital Europe At the Digitising Europe Summit organized by TRIAD, Digitising Europe Summit Conference the Vodafone Institute brought together high ranking Vodafone Institute representatives to discuss the digital future of Europe. Berlin | 2019 27 1 2 3 28 4 Event 1 Berlin Global Forum Conference BMW Foundation Herbert Quandt Berlin | 2017 2 Denk ich an Deutschland Conference Alfred Herrhausen Gesellschaft Berlin | 2016 3 Creating Climate Wealth Summit Participation Format and Strategic Communication Consulting Carbon War Room Berlin | 2013 4 Beyond Borders Corporate Event BearingPoint Berlin | 2018 29 AnimationFilm Production Big Screen Concept Trailers Dome Projections Live-action Films Media Installations Music Production Projection Mapping Sound Design Sound Scenography Virtual Reality Media Production 30 Film Production • Preparation • Production • Post Production • Implementation Animatic Production Art Buying 2D / 3D Motion Design Mixing and Adjustment to Calculation Editorial Work 3D Modeling Architecture and Content Development Scoring Color Matching Scenography Dramaturgical Work Shooting Compositing Playback of Video and Location Scouting Voice-over Editing Audio Files Planning and Consulting Music Composition Research and Editorial Work Sound Design Screenwriting Visual Effects Storyboarding VR-Ambient Sound Team Recruiting Emotional films are key to communicating messages effectively and ensuring lasting experiences. We explore and create a broad range of unconventional film products. Our expertise in animation, immersive storytelling, 360° films, communicative interfaces, sound, and classic film production guarantees a tailored service throughout the entire process. 31 Film Production The World’s Largest Mobile 360° Cinema For Europa-Park, TRIAD developed a 360° cinematic Beautiful Europe experience in a 500 sqm dome tent with 11 projectors and Dome Projection Europa-Park a specially composed soundtrack. Rust | 2015 32 A Clean Affair The Hanergy Renewable Energy Exhibition Center impresses Renewable Energy Exhibition Center with a spectacular film that was produced with special Media Installation Hanergy Holding Group cameras, drones and CGI. Beijing | 2015 33 1 2 3 34 4 Film Production 1 China Fortune Future City Big Screen China Fortune Land Development Beijing | 2016 2 Immersive Showroom Media Installation A TRIAD Initiative Berlin | 2018 3 An Entire Lifetime Volumetric Film UFA GmbH Berlin | 2016 4 German Football Museum Film Production / Projection Mapping DFB-Stiftung Deutsches Fußballmuseum Dortmund | 2015 35 Interactive ExhibitsApp Development Augmented Reality Entertainment Exhibits Prototyping Programming Robotics Scientific Communication Software Development Technical Communication Virtual Reality Programming 36 Interactive Exhibits • Concept Design • Planning • Prototyping • Implementation Basic Requirements Check 3D Modeling Click Dummy Documentation Consulting Draft Planning Development Fine Drawing Design, Outline Interaction Design Ergonomics Implementation Didactics Interface Design Mock-ups Production