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2013 Q1 SMG Media Activity Report

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2013 Q1 SMG Media Activity Report Media Activity Report: 1 January 2013 – 31 March 2013 Summary This report summarises the University of Glasgow’s media coverage over the period 1 January – 31 March 2013. In addition to a digest of domestic and international media activity, the report also includes detail of internal communications activities, our social media presence (including the introduction of Sina-Weibo in China) and of traffic using the University of Glasgow website. Domestic Media According to our media monitoring service the University of Glasgow registered a total of 1339 media clips in the period under review, compared with 1,135 in Q4 of 2012. The clips had an advertising value (AVE) of £5,431,793, as against £2,293,396 in Q4 of 2012 and a total potential reach of 664,995,699 viewings, up on the 615,379,585 noted in October-December 2012. During Q1 2013, 52 news releases were issued, compared with 46 in Q4 of 2012. All news releases are available on the web at http://www.gla.ac.uk/news The vast majority of output was positive, and detail of media successes on some of these stories is outlined below. However it is important to also note negative coverage associated with allegations of misogyny in connection with the Ancients’ Debate that took place at the Glasgow University Union in early March 2013. This prompted output in publications such as the Daily Mail, Times, Telegraph, Herald and on Women’s Hour on BBC Radio 4. More information can be seen in the graph details for March below. Whilst regrettable, the coverage might have been significantly worse had immediate action not been taken to inform staff and students of the stance taken by the University in response to the allegations (without prejudicing any inquiry) and then to communicate this to the media. The story was not picked up by mainstream news outlets on either television or radio, and though coverage continued over a ten day period, communications staff were able to deflect most media enquiries through press statements which focussed on our unequivocal zero-tolerance policies, and with robust replies to every email, tweet and Facebook message received. Whilst the University has certainly been implicated by association, media attention focussed on the GUU rather than the University and was restricted to certain press outlets. Media coverage on more positive matters was based on research stories and opinion pieces spread across the colleges. These appeared in a range of print, online, social media and broadcast outlets including BBC 1’s Breakfast News, ITV national and regional news, Channel 4 News, Reporting Scotland, Newsnight Scotland and Scotland Tonight. Radio slots were secured across all of the main national networks, with regular appearances on high audience platforms such as Good Morning Scotland and Today and PM on Radio 4. An appearance on the BBC World Service’s Newshour for the launch of Create had a potential audience in excess of 40 million listeners. (Source: BBC World Service Annual Review). There was also prominent output on programming such as BBC TV’s Bang Goes the Theory, BBC TV’s Stargazing Live, a BBC 4 documentary on the 100 Years’ War, the Discovery Channel and comment and opinion on CNN and NBC news in the United States, CBC in Canada and Radio New Zealand. Print outlets ranged from all of the major UK and Scottish titles to international publications including the Wall Street Journal and the Economist. The University of Glasgow was amongst major city landmarks in a substantial feature in Air France magazine. This outlet has a circulation of 451,000. The range and depth of stories which attained media profile is extensive and includes: New technique to reduce virus transmission in livestock Unveiling of lost letters at the 2013 Centre for Robert Burns Conference The world’s first in-human trial of vagus nerve stimulation in stroke patients Launch of CREATe, a new centre led by, and based at, the University of Glasgow and dedicated to examining the changing nature of copyright and the need for new business models in the digital age Study into effectiveness of a new weight-loss programme for the severely obese The launch of the Adam Smith Business School Evidence that water dissolved on Mars from analysis of a Martian meteorite Research that dated the extinction of the dinosaurs to within 11,000 years Research into survival rates of sufferers of prostate cancer Project into how technology can help older and disabled people live more independent lives A major symposium and lecture by Lord Jack McConnell marking the 200th anniversary of the birth of David Livingstone and the lasting legacy of medical research into tropical diseases which is carried on at the University of Glasgow Study into how breast cancer can recur when patients fail to complete their course of medication Evidence of older land links between Central and South America through a new study into the existence and prevalence of Salamanders. Study into the impact of watching too much television on the behaviour of very young children The unveiling to the press of Anacail, a spin out company that offers a process to extend the shelf life of perishable foods. Announcement of a major grant award into technology that might avert a future crisis in water supply and treatment Research into our understanding of the impact of solar flares Launch of the Crichton Institute in Dumfries Study into how penguins keep warm during Antarctic winters Launch of the Clinical Anatomy Skills Centre Confirmation of major grant for research into osteoarthritis Launch of the University’s Gaelic Language Plan Trialling of a voting system by text Public attitudes survey into poverty and social deprivation On-going support has been provided to colleagues running the Vox Populi series of seminars, including a media tie-in with the Scotsman newspaper which saw two further double-page centre-spread articles. We also worked closely with the Security and Independent Scotland lecture series, with extensive television, radio, online and print coverage secured. Comms staff also provided guidance to the student societies that were involved in the Independence Referendum on campus. This drew a large media presence, both from Scotland and the wider United Kingdom. We also welcomed a Catalonian television crew to the university. The constitutional debate has allowed for academic comment from colleagues across various academic disciplines to be featured on television, radio and online. High demand in this area is expected to continue between now and the Referendum in September 2014. Comment – proactively offered or sourced in reaction to press demand - was provided across all media platforms and on a wide range of diverse issues including the horse meat scandal; plans to redevelop Glasgow’s George Square, the Papal Election and resignation of Cardinal Keith O’Brien; our links with Mongolia, which included a live into BBC Radio interview from Ulan Bator; transport infrastructure; the psychology of smells; body language of the Chancellor during the Budget speech; the potential location of the body of James IV; a re-appraisal of the reputation of Macbeth; diet and health; the Higgs Boson particle; and comparisons between Catalonia and Scotland in the constitutional debate. On a corporate level, communications staff were closely involved with the launch of the Campus Vision strategy. This included both internal and external news and events coordination, working collaboratively with the team in Estates and Buildings. We also assisted with the launch of the University’s Gaelic Plan, which included the placing of material in both English and Gaelic across print and broadcaster outlets, and of the Crichton Institute in Dumfries, where we provided on-site support as well as coordinating a media plan with partner bodies and the Scottish Government. Communications staff liaised with colleagues in the Business School and in DAO on the launch of the Adam Smith Business School. Collaborative working was also evident in the publication of the University’s statement on Curriculum for Excellence, which again involved media activity and discussions with the Scottish Government. Commemorations to mark the 200th anniversary of the birth of David Livingstone, involving a major symposium and keynote lecture by the former First Minister Lord Jack McConnell yielded excellent media coverage. Comms staff assisted in the sourcing of a video statement from Archbishop Desmond Tutu which was played ahead of the lecture, as well as a special DVD which was coordinated through the Media Production Unit. The 14 minute film summarised the life of David Livingstone and his ongoing legacy in tropical disease research at the University of Glasgow. Copies were given out to guests at the lecture, to schools and other interested parties. We were able to place the film on the STV website as well as the University home page and distributed it worldwide through our extensive social media network. Private briefings were held with a range of editorial contacts, including the incoming editor of the Herald and deputy editor of the Scotsman. An on-the-record briefing with local reporters in Dumfries as part of a planned relationship building with the media in the south-west was also arranged. The final full-day course of media training was provided in January. Feedback on the five courses which were commissioned yielded an overall satisfaction rate of 94%. Additional courses will be arranged for later in the year and we would encourage colleagues who have
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