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2 0 1 9 C a T a L O G 2019 CATALOGUE “THE FIRST IN A LONG LINE OF FASHION FORMS PRODUCTS TO REVOLUTIONIZE THE INTIMATE APPAREL INDUSTRY.” Offerings include trendsetting bras such as the Original Water Bra and Go Bare Backless Strapless Bra as well as Strap Solutions, breast petals, fashion tapes and sports bras. The company also produces a variety of water push-up pads and ABOUT silicone bra inserts that provide a natural, non-surgical lift. Originally from North Carolina, Ann was born with an entrepreneurial spirit. As a child she made a game of selling the most Girl Scout cookies in her troop, discovering that she would reach her goal. As a teenager she set her sights on a career in business despite being told that young ladies could be one of three things: a AnnFOUNDER & CEO secretary, nurse or teacher. She earned a spot in a top retail training program in For the Hollywood community, the Academy Awards are the highlight of the year. For Atlanta and began her career as a buyer for Rich’s department store, where she Ann Deal, they were the start of a multimillion-dollar idea. perfected the skills of assessing exactly what her customers desired. Inspired by watching celebrities walk the red carpet in daring ball gowns, Ann saw the By the time she moved to California in the early 1990s and went into business need for a lingerie solution that would help women wear plunging necklines, backless for herself, Ann had a deep sense of what the lingerie industry needed in order dresses and other revealing looks with confidence. She went into business in her to evolve with changing styles—and she met that need with a game-changing garage with a backless, strapless adhesive bra in 1993. It was an immediate hit and product line that continues to set trends. In 2009, she received the Femmy the first in a long line of Fashion Forms products to revolutionize the intimate apparel Award for lifetime achievement from the Underfashion Club, a council of lingerie industry. manufacturers. For the past two decades, Ann has enhanced the lives—and curves—of women around To accommodate her growing business, Ann moved her headquarters to Austin, the world. With her signature Southern charm and a keen understanding of the Texas in 2015. She is deeply committed to giving back and actively supported symbiotic relationship between lingerie and fashion, she has turned Fashion Forms numerous local and international nonprofits in her coastal town of Ventura, into the leading producer of specialty bras and accessories in the U.S., Canada and California, and is excited to do the same in her new home in the heart of Texas. Europe. The company holds 14 patents and 18 trademarks for its innovative designs, When she’s not on the road working and scouting trends, she enjoys perfecting and its products are sold in more than 9,000 stores worldwide. her golf swing and exploring the lakes of central Texas with Tiff any, her Shichon. ABOUT ANN || 2 he evolution of Fashion Forms since its In 2007, 13-year Walmart production and In 2020, the company plans to introduce cutting edge conception in the early nineties is merchandising veteran Becky Harmon came onboard technology into its assembly line, automating repetitive compelling, and, as always, married to and the company refocused its efforts from producing tasks and freeing up workers to focus on higher value ever-changing fashion trends. It all a dozen new products a year to solidifying a curated tasks. This will allow for in-house manufacturing of began with the introduction of the 1993 catalogue of highly successful styles spanning the more styles while keeping retail prices accessible for flagship product The Adhesive Body Bra, developed in trend spectrum, securing its place in every major consumers who expect the convenience of Ther garage after Ann watched celebrities walk the red retailer store from Target to Saks. on-demand availability. carpet in plunging necklines and backless styles s the without adequate support. Her next hit, the 1998 In 2014, Lady Gaga was photographed wearing the heritage specialty lingerie brand ushers in its 26th Original Water Push Up Bra®, was immortalized in brand’s U Plunge, Go Bare, and NuBra backless EVERY DESERVES year, its mission to establish innovative Fashion Forms pop culture history in the hilarious 1999 Will & Grace strapless bras, and little else. Celebrity stylists Rachel products for every body continues to unfold. episode, Das Boob- and after it survived being run Zoe, Lindsey Dupuis, and Deb Waknin-Harwin have body over by Johnny Carson on live TV. The same year, Ann dressed their red carpet clients in Fashion Forms, The development and production of relevant won the Femmy Lifetime Achievement Award. In 2001, including Halle Berry, Sofia Vergara, Sandra Bullock EST. 1993 products is at the heart of the company, and in the celebrity stylist Philip Bloch (whose clients include and Lupita Nyong’o. quarterA century since its birth, Fashion Forms has seen Salma Hayek and Nicole Kidman) promoted the In the end, everyone deserves to feel confident, a lot of trends come and go. Remaining at the top of brand on CNN for “girls who like to be a little daring As the body positivity movement and every body deserves Fashion Forms- the market in the United States, Canada, and the UK out there,” perhaps like Dolly Parton, whose devoted blossomed, Fashion Forms introduced brides, teens at their first dance, cancer survivors has required a symbiotic relationship with the global patronage is rumored to have resulted in hundreds of its first-in-class “Voluptuous” line in with mastectomies, Instagram divas, celebrities, fashion industry and an entrepreneur’s intuition. personal Breast Petals purchases. 2016, available up to size H. the budget shopper who found the perfect bra with a band that’s slightly too small, the person whose The soul of the brand is its iconic founder and CEO By 2006, breast enhancement had become the most In early 2019, Fashion Forms got back Ibra straps constantly slip down or dig into her Ann Deal, creative spirit and industry leader, whose popular cosmetic surgery performed stateside. to its roots, reintroducing American shoulders, the person with the average bust, the small goal is helping customers look, and more importantly, Following the market trend, Fashion Forms offered manufacturing of its disposable bust, the large bust, the asymmetrical bust. With its line feel more confident in their eveyday looks and non-surgical solutions to enhance one’s assets, adhesive products, including Breast up of XXX products in sizes A-H, it hopes to be the special occasion styles. including a line of push-up pads. @fashionformsofficial•www.fashionforms.com Petals and Dress Tapes. supportive friend in its customers’ lingerie drawers. 1993: The Adhesive Bra Ann & Gucci 2002: The Extreme V Bra 2014: Lady Gaga wears the U Plunge 2016: The Voluptuous Silicone Lift® 2019: Made in the USA S A E U B Y T H N I E D A M “My little secret.” OUR F IS OU N N O D I A T T A I O N I N G A M “I haven’t felt this complete I • E S T . 1 since my (mastectomy) surgery.” 9 9 3 1998: The Original Water Bra® 1999: Femmy Lifetime Achievement Award 2015: Headquarters Moves to Austin, TX 2018: 25th Anniversary 3 | | COMPANY HISTORY he evolution of Fashion Forms since its In 2007, 13-year Walmart production and In 2020, the company plans to introduce cutting edge conception in the early nineties is merchandising veteran Becky Harmon came onboard technology into its assembly line, automating repetitive compelling, and, as always, married to and the company refocused its efforts from producing tasks and freeing up workers to focus on higher value ever-changing fashion trends. It all a dozen new products a year to solidifying a curated tasks. This will allow for in-house manufacturing of began with the introduction of the 1993 catalogue of highly successful styles spanning the more styles while keeping retail prices accessible for flagship product The Adhesive Body Bra, developed in trend spectrum, securing its place in every major consumers who expect the convenience of Ther garage after Ann watched celebrities walk the red retailer store from Target to Saks. on-demand availability. carpet in plunging necklines and backless styles s the without adequate support. Her next hit, the 1998 In 2014, Lady Gaga was photographed wearing the heritage specialty lingerie brand ushers in its 26th Original Water Push Up Bra®, was immortalized in brand’s U Plunge, Go Bare, and NuBra backless EVERY DESERVES year, its mission to establish innovative Fashion Forms pop culture history in the hilarious 1999 Will & Grace strapless bras, and little else. Celebrity stylists Rachel products for every body continues to unfold. episode, Das Boob- and after it survived being run Zoe, Lindsey Dupuis, and Deb Waknin-Harwin have body over by Johnny Carson on live TV. The same year, Ann dressed their red carpet clients in Fashion Forms, The development and production of relevant won the Femmy Lifetime Achievement Award. In 2001, including Halle Berry, Sofia Vergara, Sandra Bullock EST. 1993 products is at the heart of the company, and in the celebrity stylist Philip Bloch (whose clients include and Lupita Nyong’o. quarterA century since its birth, Fashion Forms has seen Salma Hayek and Nicole Kidman) promoted the In the end, everyone deserves to feel confident, a lot of trends come and go. Remaining at the top of brand on CNN for “girls who like to be a little daring As the body positivity movement and every body deserves Fashion Forms- the market in the United States, Canada, and the UK out there,” perhaps like Dolly Parton, whose devoted blossomed, Fashion Forms introduced brides, teens at their first dance, cancer survivors has required a symbiotic relationship with the global patronage is rumored to have resulted in hundreds of its first-in-class “Voluptuous” line in with mastectomies, Instagram divas, celebrities, fashion industry and an entrepreneur’s intuition.
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