2019 CATALOGUE

“THE FIRST IN A LONG LINE OF FASHION FORMS PRODUCTS TO REVOLUTIONIZE THE INTIMATE APPAREL INDUSTRY.”

Offerings include trendsetting such as the Original Water and Go Bare Backless Strapless Bra as well as Strap Solutions, breast petals, fashion tapes and sports bras. The company also produces a variety of water push-up pads and ABOUT silicone bra inserts that provide a natural, non-surgical lift.

Originally from North Carolina, Ann was born with an entrepreneurial spirit. As a child she made a game of selling the most Girl Scout cookies in her troop, discovering that she would reach her goal. As a teenager she set her sights on a career in business despite being told that young ladies could be one of three things: a AnnFOUNDER & CEO secretary, nurse or teacher. She earned a spot in a top retail training program in For the Hollywood community, the Academy Awards are the highlight of the year. For Atlanta and began her career as a buyer for Rich’s department store, where she Ann Deal, they were the start of a multimillion-dollar idea. perfected the skills of assessing exactly what her customers desired.

Inspired by watching celebrities walk the red carpet in daring ball gowns, Ann saw the By the time she moved to California in the early 1990s and went into business need for a solution that would help women wear plunging necklines, backless for herself, Ann had a deep sense of what the lingerie industry needed in order dresses and other revealing looks with confidence. She went into business in her to evolve with changing styles—and she met that need with a game-changing garage with a backless, strapless adhesive bra in 1993. It was an immediate hit and product line that continues to set trends. In 2009, she received the Femmy the first in a long line of Fashion Forms products to revolutionize the intimate apparel Award for lifetime achievement from the Underfashion Club, a council of lingerie industry. manufacturers.

For the past two decades, Ann has enhanced the lives—and curves—of women around To accommodate her growing business, Ann moved her headquarters to Austin, the world. With her signature Southern charm and a keen understanding of the Texas in 2015. She is deeply committed to giving back and actively supported symbiotic relationship between lingerie and fashion, she has turned Fashion Forms numerous local and international nonprofits in her coastal town of Ventura, into the leading producer of specialty bras and accessories in the U.S., Canada and California, and is excited to do the same in her new home in the heart of Texas. . The company holds 14 patents and 18 trademarks for its innovative designs, When she’s not on the road working and scouting trends, she enjoys perfecting and its products are sold in more than 9,000 stores worldwide. her golf swing and exploring the lakes of central Texas with Tiff any, her Shichon. ABOUT ANN || 2 he evolution of Fashion Forms since its In 2007, 13-year Walmart production and In 2020, the company plans to introduce cutting edge conception in the early nineties is merchandising veteran Becky Harmon came onboard technology into its assembly line, automating repetitive compelling, and, as always, married to and the company refocused its efforts from producing tasks and freeing up workers to focus on higher value ever-changing fashion trends. It all a dozen new products a year to solidifying a curated tasks. This will allow for in-house manufacturing of began with the introduction of the 1993 catalogue of highly successful styles spanning the more styles while keeping retail prices accessible for flagship product The Adhesive Body Bra, developed in trend spectrum, securing its place in every major consumers who expect the convenience of Ther garage after Ann watched celebrities walk the red retailer store from Target to Saks. on-demand availability. carpet in plunging necklines and backless styles s the without adequate support. Her next hit, the 1998 In 2014, Lady Gaga was photographed wearing the heritage specialty lingerie brand ushers in its 26th Original Water Push Up Bra®, was immortalized in brand’s U Plunge, Go Bare, and NuBra backless EVERY DESERVES year, its mission to establish innovative Fashion Forms pop culture history in the hilarious 1999 Will & Grace strapless bras, and little else. Celebrity stylists Rachel products for every body continues to unfold. episode, Das Boob- and after it survived being run Zoe, Lindsey Dupuis, and Deb Waknin-Harwin have body over by Johnny Carson on live TV. The same year, Ann dressed their red carpet clients in Fashion Forms, The development and production of relevant won the Femmy Lifetime Achievement Award. In 2001, including Halle Berry, Sofia Vergara, Sandra Bullock EST. 1993 products is at the heart of the company, and in the celebrity stylist Philip Bloch (whose clients include and Lupita Nyong’o. quarterA century since its birth, Fashion Forms has seen Salma Hayek and Nicole Kidman) promoted the In the end, everyone deserves to feel confident, a lot of trends come and go. Remaining at the top of brand on CNN for “girls who like to be a little daring As the body positivity movement and every body deserves Fashion Forms- the market in the United States, Canada, and the UK out there,” perhaps like Dolly Parton, whose devoted blossomed, Fashion Forms introduced brides, teens at their first dance, cancer survivors has required a symbiotic relationship with the global patronage is rumored to have resulted in hundreds of its first-in-class “Voluptuous” line in with mastectomies, Instagram divas, celebrities, fashion industry and an entrepreneur’s intuition. personal Breast Petals purchases. 2016, available up to size H. the budget shopper who found the perfect bra with a band that’s slightly too small, the person whose The soul of the brand is its iconic founder and CEO By 2006, breast enhancement had become the most In early 2019, Fashion Forms got back Ibra straps constantly down or dig into her Ann Deal, creative spirit and industry leader, whose popular cosmetic surgery performed stateside. to its roots, reintroducing American shoulders, the person with the average bust, the small goal is helping customers look, and more importantly, Following the market trend, Fashion Forms offered manufacturing of its disposable bust, the large bust, the asymmetrical bust. With its line feel more confident in their eveyday looks and non-surgical solutions to enhance one’s assets, adhesive products, including Breast up of XXX products in sizes A-H, it hopes to be the

special occasion styles. including a line of push-up pads. @fashionformsofficial•www.fashionforms.com Petals and Dress Tapes. supportive friend in its customers’ lingerie drawers. 1993: The Adhesive Bra Ann & Gucci 2002: The Extreme V Bra 2014: Lady Gaga wears the U Plunge 2016: The Voluptuous Silicone Lift® 2019: Made in the USA

S A E U B Y T H N I

E

D

A M

“My little secret.” OUR F IS OU N N O D I A T T

A I O N

I

N

G

A M

“I haven’t felt this complete I •

E

S

T

.

1 since my (mastectomy) surgery.” 9 9 3

1998: The Original Water Bra® 1999: Femmy Lifetime Achievement Award 2015: Headquarters Moves to Austin, TX 2018: 25th Anniversary

3 | | COMPANY HISTORY he evolution of Fashion Forms since its In 2007, 13-year Walmart production and In 2020, the company plans to introduce cutting edge conception in the early nineties is merchandising veteran Becky Harmon came onboard technology into its assembly line, automating repetitive compelling, and, as always, married to and the company refocused its efforts from producing tasks and freeing up workers to focus on higher value ever-changing fashion trends. It all a dozen new products a year to solidifying a curated tasks. This will allow for in-house manufacturing of began with the introduction of the 1993 catalogue of highly successful styles spanning the more styles while keeping retail prices accessible for flagship product The Adhesive Body Bra, developed in trend spectrum, securing its place in every major consumers who expect the convenience of Ther garage after Ann watched celebrities walk the red retailer store from Target to Saks. on-demand availability. carpet in plunging necklines and backless styles s the without adequate support. Her next hit, the 1998 In 2014, Lady Gaga was photographed wearing the heritage specialty lingerie brand ushers in its 26th Original Water Push Up Bra®, was immortalized in brand’s U Plunge, Go Bare, and NuBra backless EVERY DESERVES year, its mission to establish innovative Fashion Forms pop culture history in the hilarious 1999 Will & Grace strapless bras, and little else. Celebrity stylists Rachel products for every body continues to unfold. episode, Das Boob- and after it survived being run Zoe, Lindsey Dupuis, and Deb Waknin-Harwin have body over by Johnny Carson on live TV. The same year, Ann dressed their red carpet clients in Fashion Forms, The development and production of relevant won the Femmy Lifetime Achievement Award. In 2001, including Halle Berry, Sofia Vergara, Sandra Bullock EST. 1993 products is at the heart of the company, and in the celebrity stylist Philip Bloch (whose clients include and Lupita Nyong’o. quarterA century since its birth, Fashion Forms has seen Salma Hayek and Nicole Kidman) promoted the In the end, everyone deserves to feel confident, a lot of trends come and go. Remaining at the top of brand on CNN for “girls who like to be a little daring As the body positivity movement and every body deserves Fashion Forms- the market in the United States, Canada, and the UK out there,” perhaps like Dolly Parton, whose devoted blossomed, Fashion Forms introduced brides, teens at their first dance, cancer survivors has required a symbiotic relationship with the global patronage is rumored to have resulted in hundreds of its first-in-class “Voluptuous” line in with mastectomies, Instagram divas, celebrities, fashion industry and an entrepreneur’s intuition. personal Breast Petals purchases. 2016, available up to size H. the budget shopper who found the perfect bra with a band that’s slightly too small, the person whose The soul of the brand is its iconic founder and CEO By 2006, breast enhancement had become the most In early 2019, Fashion Forms got back Ibra straps constantly slip down or dig into her Ann Deal, creative spirit and industry leader, whose popular cosmetic surgery performed stateside. to its roots, reintroducing American shoulders, the person with the average bust, the small goal is helping customers look, and more importantly, Following the market trend, Fashion Forms offered manufacturing of its disposable bust, the large bust, the asymmetrical bust. With its line feel more confident in their eveyday looks and non-surgical solutions to enhance one’s assets, adhesive products, including Breast up of XXX products in sizes A-H, it hopes to be the

special occasion styles. including a line of push-up pads. @fashionformsofficial•www.fashionforms.com Petals and Dress Tapes. supportive friend in its customers’ lingerie drawers. 1993: The Adhesive Bra Ann & Gucci 2002: The Extreme V Bra 2014: Lady Gaga wears the U Plunge 2016: The Voluptuous Silicone Lift® 2019: Made in the USA

S A E U B Y T H N I

E

D

A M

“My little secret.” OUR F IS OU N N O D I A T T

A I O N

I

N

G

A M

“I haven’t felt this complete I •

E

S

T

.

1 since my (mastectomy) surgery.” 9 9 3

1998: The Original Water Bra® 1999: Femmy Lifetime Achievement Award 2015: Headquarters Moves to Austin, TX 2018: 25th Anniversary

COMPANY HISTORY || 4

TAPES

TAPE DISPENSER KEY CHAIN TAPES TO GO STYLE #12538 STYLE #12540 COLOR: CLEAR TAPE DISPENSER COLOR: CLEAR STYLE #12541 SIZE: ONE SIZE SIZE: ONE SIZE COLOR: CLEAR *24ct. pre-cut tape SIZE: ONE SIZE MINIMUM ORDER OF 12

7 | | TAPES ACCESSORIES LINGERIE BAG STYLE #885, 887 COLOR: WHITE SIZE: M, L *Clockwise images: Large and Medium ACCESSORIES

2 HOOK BRA EXTENDERS 3 HOOK BRA EXTENDERS 4 HOOK BRA EXTENDERS STYLE #222 STYLE #333 STYLE #444 COLOR: ASSORTED COLOR: ASSORTED COLOR: ASSORTED SIZE: 2 HOOK SIZE: 3 HOOK SIZE: 4 HOOK *6 bra extenders *6 bra extenders *6 bra extenders

ACCESSORIES || 10 BREAST PETALS

EXTREME SILICONE NON-ADHESIVE GEL PETALS BREAST PETALS CONCEALERS STYLE #16556 STYLE #16555 STYLE #5590 COLOR: NUDE COLOR: NUDE COLOR: NUDE SIZE: ONE SIZE SIZE: ONE SIZE SIZE: S/M, L/XL *reusable *one pair, reusable

11 || BREAST PETALS ® BREAST PETALS S A E U B Y STYLE #555S, 556 T H N COLOR: NUDE I SIZE: ONE SIZE E D

*3 pair disposable, 6 pair disposable A M WATER RESISTANT PETALS STYLE #57002 S A E U B Y T H N I

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WATER RESISTANT PETALS FULL BUSTED GEL PETALS FULL BUSTED STYLE #57002 STYLE #16558 COLOR: NUDE COLOR: NUDE DISPOSABLE PETALS STYLE #557 SIZE: S/M, L/XL SIZE: ONE SIZE COLOR: NUDE *one pair, reusable SIZE: L/XL

BREAST PETALS || 14 BRAS & BODYWEAR

BUTY PANTYTM BUTY SHAPER HIGH BRIEF THE ORIGINAL STYLE #10355 STYLE #10353 COLOR: NUDE, BLACK COLOR: NUDE WATER BR A STYLE #29690 SIZE: S - XL SIZE: S - XL COLOR: NUDE, BLACK SIZE: 32 - 38 A - C

15 || BRAS & BODY WEAR BUTY PANTYTM STYLE #10355 SEAMLESS U PLUNGE BRA STYLE #29678 COLOR: NUDE, BLACK SIZE: 34 - 38, B - D

17 | | BRAS & BODY WEAR BANDEAU BRA MESH LACE BANDEAU LASER CUT BANDEAU STYLE #29663 STYLE #29684 STYLE #29667 COLOR: WHITE, BLACK, NUDE COLOR: WHITE, BLACK COLOR: NUDE, BLACK SIZE: S - XL SIZE: S - XL SIZE: S - XL

BRAS & BODY WEAR || 18

PUSH UP PADS

SILICONE PUSH UP PADS ENHANCERS WATER PUSH STYLE #8600 STYLE #8402 COLOR: CLEAR COLOR: CLEAR UP PADS STYLE #5104 SIZE: ONE SIZE SIZE: A/B, B/C, C/D COLOR: NUDE *adds an extra cup size SIZE: A/B, B/C, C/D

PUSH UP PADS || 20 PEEL-N-STICK PUSH COMFY CUPS STYLE #10273 UP CUPS COLOR: NUDE STYLE #16549 SIZE: B/C, D/DD, DDD COLOR: NUDE *bra liners SIZE: A/B, B/C, C/D PATENT #D583127 *adhesive sticks to clothing, not your skin

21 || PUSH UP PADS

STRAP SOLUTIONS

ADJUSTABLE LOW INVISIBLE STRAPS STRAP CONVERTER STYLE #5540A STYLE #2009 BACK STRAP COLOR: CLEAR/ASST HOOKS COLOR: CLEAR ST YLE #41056, 4105 SIZE: ONE SIZE SIZE: ONE SIZE COLOR: NUDE & BLACK, NUDE *make any bra a t-back SIZE: ONE SIZE *make any bra a low back bra

23 || STRAP SOLUTIONS

STRAP SOLUTIONS STYLE #1990 COLOR: ASSORTED SIZE: ONE SIZE PATENT #D621296 *make any bra a t-back GEL SHOULDER CUSHION STRAP-MATE COMFY SHOULDER STYLE #6300 STYLE #2015 STYLE #6100 COLOR: NUDE COLOR: NUDE COLOR: NUDE SIZE: ONE SIZE SIZE: ONE SIZE SIZE: ONE SIZE * holds bra straps in place and creates a *stops falling bra straps *holds bra straps in place and creates a comfortable solution for bra straps comfortable solution for bra straps

STRAP SOLUTIONS || 26

BACKLESS STRAPLESS ADHESIVE BRAS

S A S A E U B Y E U B Y T H T H N N I I

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LIFT IT UP LIFT IT UP LIFT IT UP STYLE #16852 BREAST TAPES BARE BRA COLOR: NUDE ST YLE #1308 STYLE #1400 SIZE: A - DDD COLOR: CLEAR COLOR: CLEAR SIZE: ONE SIZE SIZE: A - DDD *6 pair, disposable *3 pair, disposable

29 || BACKLESS STRAPLESS ADHESIVE BRAS S A E U B Y T H N I

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ADHESIVE BRA ULTIMATE BOOST® SILICONE SKIN BRA STYLE #1101 STYLE #16544 COLOR: NUDE ADHESIVE BRA COLOR: CLEAR STYLE #16127 SIZE: A - DD SIZE: A/B, B/C, C/D, D/DD COLOR: NUDE *disposable SIZE: A - DD *reusable

BACKLESS STRAPLESS ADHESIVE BRAS || 30 SILICONE SKIN LE LUSIONT M U PLUNGE CLEAVAGE ENHANCER SECOND SKIN BACKLESS STRAPLESS STYLE #16543 STYLE #16545 STYLE #16536 COLOR: NUDE COLOR: NUDE COLOR: NUDE, BLACK SIZE: A - D SIZE: A - D SIZE: A - D PATENT #D583127S

31 || BACKLESS STRAPLESS ADHESIVE BRAS S A E U B Y T H N I

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LE LUSIONTM LACE UP ADHESIVE BRA NUBRA® STYLE #16563 STYLE #16541 STYLE #8450 COLOR: NUDE COLOR: NUDE COLOR: NUDE SIZE: A - D SIZE: A - D SIZE: A - C PATENT #D760472S 33 PATENTS US & WORLDWIDE 39 PATENTS US & WORLDWIDE

BACKLESS STRAPLESS ADHESIVE BRAS || 32 S A E U B Y T H N I

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NUBRA® ULTRALITE & SEAMLESS NUBRA® SKIN BANDEAU STYLE #29707 PADDED ULTRALITE ULTRALITE PUSH UP COLOR: NUDE STYLE #16846, 16847 STYLE #16844 SIZE: S - XL COLOR: NUDE COLOR: NUDE SIZE: A - DD, A - B SIZE: A - D 35 PATENTS US & WORLDWIDE 41 PATENTS US & WORLDWIDE

33 || BACKLESS STRAPLESS ADHESIVE BRAS SILICONE SKIN BANDEAU STYLE #29705 COLOR: NUDE SIZE: S - XL BODY SCULPTING GO BARE GO BARE BACKLESS STRAPLESS BACKLESS STRAPLESS ULTIMATE BOOST STYLE #16535 STYLE #16530 STYLE #16540 COLOR: NUDE COLOR: NUDE COLOR: NUDE, BLACK SIZE: A - DDD SIZE: A - DDD SIZE: A - DD PATENT #D666386S

35 || BACKLESS STRAPLESS ADHESIVE BRAS LACE ULTIMATE BOOST U PLUNGE BACKLESS STYLE #29063 STRAPLESS COLOR: BLUSH, BLACK STYLE #29053 SIZE: A - D COLOR: NUDE, BLACK SIZE: S - XL PATENT #D562528

BACKLESS STRAPLESS ADHESIVE BRAS || 36 VOLUPTOUS VOLUPTUOUS VOLUPTUOUS BACKLESS STRAPLESS BRA U PLUNGE SILICONE LIFT® BRA STYLE #16547 STYLE #16541 COLOR: NUDE BACKLESS STRAPLESS COLOR: NUDE STYLE #29710 SIZE: B - H SIZE: B - H COLOR: NUDE PATENT #D813495 SIZE: B - H

37 | | BACKLESS STRAPLESS ADHESIVE BRAS

MADE IN THE U.S.A.

BREAST PETALS® FULL BUSTED ADHESIVE BRA STYLE #555S,U 556S A B STYLE #1101 COLOR: NUDEE Y DISPOSABLE PETALS COLOR: NUDE H STYLE #557 SIZE:T ONE SIZE SIZE: A - DD COLOR: NUDE *3 pair disposable, 6 pair disposable *disposable N SIZE: L/XL I

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A

39 | | MADE IN THE U.S.A. M MADE IN THE U.S.A.

LIFT IT UP S A E U B Y T H BARE BRA N I

STYLE #1400 E COLOR: CLEAR D A

SIZE: A - DDD M *3 pair, disposable

S A LIFT IT UP E U B Y T H N BREAST TAPES I ST YLE #1308 E D COLOR: CLEAR

A M SIZE: ONE SIZE *6 pair, disposable

D

A M SEAMLESS NUBRA® NUBRA® U S A B STYLE #8450 ULTRALITEE PUSH YUP COLOR: NUDE STYLE H#16844 T SIZE: A - C COLOR: NUDE 39 PATENTS US & WORLDWIDE SIZE:N A - D I41 PATENTS US & WORLDWIDE E

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MADE IN THE U.S.A. || 42 M ONE DESER ERY VE EV S CONFIDENCE EVERY body DESERVES

EST. 1993

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