Press release

Wolford : seduction that's comfortable and functional

· Basic lingerie with “second skin” effect · Essential collection has a range of 34 styles with shape control

Bregenz, 2 January 2014 – Our year-round basic lingerie collection ranges from a variety of and panty shapes to attractive feminine slips and and - style bodies or tops, which always make the perfect . When it comes to underwear, a comfortable fit plays a particularly important role. That's why both the models with a Wolford-specific circular knit as well as ready-to-wear items – in particular those styles from the Shape & Control line – can be worn like a second skin. These are available in a choice of white, cream, natural or classic black.

Satin Bandeau Bra The “Satin” models will refine your underwear collection with a & String Panty touch of sensuality for every day. The high-quality, gently shimmering material caresses the body with feather-light comfort. The practically invisible “Satin String Panty” and “Satin Bra” have a figure-hugging fit which also flatters larger figures.

The secret of the “Tulle” range's success lies in its seductively transparent appearance, which features a velvety flocked, almost seamless finish and a wonderfully comfortable fit. These features characterise models such as the seamless “Tulle String Panty”, or the “Tulle Push-Up Bra” with seamless straps, which won't show even under close-fitting clothing – an absolute plus point when it comes to feeling great in your lingerie. Tulle Bra & String Panty

Minimalist design – maximum Velvet Lace appeal: that's the motto for the Cup Bra & Panty basic models in the “Velvet” range. Velvety-soft comfort meets elegant styling and brings every purist lover to their knees, whether it's the “Velvet Tanga” with their feel-good factor or the “Velvet Cup Bra” which is extra comfortable to wear thanks to its seamless shaped cups. Velvet Cup Bra & Tanga For those who would prefer not to forego a little seductive lace, the “Velvet Lace” range offers shapely models for everyday wear, such as the adjustable “Velvet Lace Triangle Bra” or the white all-over lace “Velvet Lace Panty” for that extra touch of romance.

Shapely essentials – classic undergarments The common element of all Wolford's lingerie styles is without a doubt the creation of the perfect feminine silhouette. For some years, the shapely basic models with their well-known “Shape & Control” quality have successfully contributed to this. Models from the “Tulle” and “Individual Nature” ranges ensure Tulle Forming subtle shaping combined with generous freedom of movement. Dress The “Individual Nature Forming Dress” is the perfect with its sheer, circular-knit material mix, which is exceptionally comfortable. This transforms the stomach, bottom and thighs into one subtly silky delicate form. The “Tulle Forming Dress” uses the same beauty trick, this time with a more generous cut to be worn with your own bra. Thanks to the almost seamless manufacture with delicate hems, this is a comfortable and the first choice for wearing under a close-fitting dress.

Velvet Lace The silhouette of the medium-support Forming Dress and simultaneously velvety-soft products from the “Velvet” and “Velvet Lace” ranges is somewhat more powerfully contoured. Whilst the velvet models are impressive in their clear, purist appearance in a matt look, (e.g. “Velvet Forming Skirt High Waist”), the elasticated lace inserts give the Velvet Lace models a certain something, transforming them into an exclusive highlight amongst lingerie models (e.g. “Velvet Lace Forming Dress”).

Your body will appear noticeably slimmer with the shapely designs from the “Opaque Naturel”, “Flashdance” and “Mat de Luxe” ranges. Highly functional and outwardly refined, the “Opaque Naturel Forming Body” puts close-fitting or transparent models in the limelight. As a result, the effect of the circular- knit, subtly shimmering material which fits the stomach and waist area perfectly, really comes into its own. Mat de Luxe Forming Body A strong look with attractive feminine proportions is also guaranteed by the “Mat de Luxe Forming Body”, whose underwired structure offers additional support. Satin Lace Forming Dress

Furthermore, the body-shaping material at the front provides optimum control for the stomach and waist area. And that's not all: the body-caressing material which makes this body so comfortable means that this model will quickly become your favourite piece. If you're looking for a romantic chemise, we recommend the shimmering “Satin Lace Forming Dress”, which with its shapely tulle bodice, built-in cups and floral lace border along the neckline creates a real treat for the eyes. ++++

Photo downloads:

Satin String Panty: http://service.wolford.com/download/press/lingerie_relaunch/69326.zip Satin Bra: http://service.wolford.com/download/press/essentials/69324.zip Tulle String Panty: http://service.wolford.com/download/press/essentials/69575.zip Tulle Push-Up Bra: http://service.wolford.com/download/press/essentials/69572.zip

Velvet Tanga: http://service.wolford.com/download/press/lingerie_relaunch/60902.zip Velvet Cup Bra: http://service.wolford.com/download/press/essentials/60947.zip Velvet Lace Cup Bra: http://service.wolford.com/download/press/essentials/60939.zip Velvet Lace Triangle Bra: http://service.wolford.com/download/press/essentials/60941.zip Velvet Lace Panty: http://service.wolford.com/download/press/lingerie_relaunch/60944.zip

Individual Nature Forming Dress: http://service.wolford.com/download/press/shape_and_control/56045.zip Tulle Forming Dress: http://service.wolford.com/download/press/shape_and_control/59676.zip Velvet Forming Skirt High Waist: http://service.wolford.com/download/press/shape_and_control/57126.zip Velvet Lace Forming Dress: http://service.wolford.com/download/press/shape_and_control/57125.zip Opaque Natural Forming Body: http://service.wolford.com/download/press/shape_and_control/75061.zip Mat de Luxe Forming Body: http://service.wolford.com/download/press/lingerie_relaunch/71864.zip Satin Lace Forming Dress: http://service.wolford.com/download/press/lingerie_relaunch/59537.zip

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Press contact: Wolford AG Wolfordstr. 1, A 6900 Bregenz

Ingola Metz Manager International Fashion PR Tel.: +43 5574 690 1377 Email: [email protected]

About Wolford Aktiengesellschaft Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its Legwear, Ready-to-wear, Lingerie, Swimwear, Accessories and Trading Goods product segments in about 70 countries via more than 260 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 156.47 million in the 2012/13 financial year (May 1, 2012–April 30, 2013), and has about 1,600 employees. Since its founding in 1950, Wolford has evolved from a local producer of to a global fashion brand in the segment of affordable luxury products.www.wolford.com