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Caribbean Community Market Induction

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Caribbean Community Market Induction Latin America Caribbean Hub (Dominican Republic, Puerto Rico + Caricom) The Hispanic Caribbean – Dominican Republic – Cuba 25 MM Population – Puerto Rico CARICOM Market Induction What is CARICOM? Hispanic Caribbean = CARICOM CARICOM What is CARICOM? • Caricom: 20 Caribbean Communities organized into a Common Market to promote economic integration. • Key elements of integration are Free movement (People, Services, Money, etc) and a Common Trade Policy. What is CARICOM? –Caricom Markets (Members & Associates) • Jamaica, Trinidad, Guyana, Barbados, Suriname, Bahamas, St. Lucia, Antigua, Belize, Grenada, Dominica, St. Kitts, St. Vincent, Montserrat, Bermuda, Cayman, Turk & Caicos, Anguilla, Haiti & British Virgin Islands –Caricom Markets (Observers) • Aruba, Curacao, St. Maarten –Key elements • Free movement • Common trade policy The Caribbean Bermuda Islands ü Total markets: 20 - Caribbean (17) - South America (2) - Central America (1) TURK & CAICOS CUBA N CAYMAN D.R San Juan ST. MAARTEN BARBUDA ST. KITTS J A M A I C A Kingston PUERTO RICO ANTIGUA C A R I B B E A N S E A DOMINICA ST.LUCIA BARBADOS Mexico ST.VINCENT Belize CURACAO ARUBA GRENADA TOBAGO TRINIDAD Guyana Suriname A Complex and Diverse Region • Different Economies and Social environments • Significant Cultural and historic differences • High Risk and Highly Volatile Region CARICOM: Different Economies GDP SOB % Bahamas 15% Jamaica 20% Others • Trinidad & Tobago 37% of 8% Caricom GDP Barbados • Top 3 Countries: 72% of 7% Caricom GDP Suriname 7% Trinidad & Tobago 37% Guyana 3% Belize 3% CARICOM: Different Economies GDP concentration (%) Trinidad and Tobago The Bahamas Jamaica Oil Sector, 35% Tourism, 30% Tourism, 50% Remittances, 30% CARICOM: Different Economies 1.5% GDP Growth 1.4% 0.9% 1.0% 0.5% Jamaica Trinidad Guyana Suriname Barbados Bahamas St. Lucia -2.0% -2.5% 2012 2013 2014 2015E 2016E Jamaica 1.5 0.8 1.1 1.6 1.5 Trinidad & Tobago 1.3 1.6 1.6 0.8 -2.0 Guyana 4.8 5.2 3.9 3.6 0.9 Suriname 4.8 4.1 2.9 2.7 -2.5 Barbados 0.0 -0.3 -0.6 0.5 0.5 Bahamas 1.0 0.7 1.2 2.1 1.4 St. Lucia -1.3 -2.3 -1.1 1.4 1.0 CARICOM: Different Economies Population (Millions) 2.81 Haiti: 11 mm 1.34 0.81 0.55 0.39 0.29 0.19 Jamaica Trinidad Guyana Suriname Bahamas Barbados St Lucia Per Cap. Income/Year Haiti: $819 21,813 22,597 16,411 9,836 7,209 5,056 3,172 Jamaica Trinidad Guyana Suriname Bahamas Barbados St Lucia CARICOM: Different Economies Unemployment % 20.0% 16.4% 15.2% 13.0% 11.0% 8.9% 4.1% Jamaica Trinidad Guyana Suriname Barbados Bahamas St. Lucia 2012 2013 2014 2015 2016E Jamaica 13.0 13.0 13.0 14.9 13.5 Trinidad & Tobago 6.4 4.8 4.1 4.1 3.2 Guyana 11.0 11.0 11.0 N/A 11 Suriname 8.5 8.5 8.9 8.9 9.5 Barbados 10.0 10.5 10.5 12.3 11.3 Bahamas 14.7 16.2 16.4 N/A 15.9 St. Lucia 21 23 20.0 N/A N/A A Complex and Diverse Region • Different Economies and Social environments • Significant Cultural and historic differences • High Risk and Highly Volatile Region CARICOM: Cultural Differences Significant Cultural and historic differences: • French, British, Netherlands Influence • 3 different languages • 3 different religions • Multi ethnic: Whites, Africans, Hindus, Chinese The South East Caribbean A Complex and Diverse Region • Different Economies and Social environments • Significant Cultural and historic differences • High Risk and Highly Volatile Region $5.00 $5.50 $6.00 $6.50 $7.00 $7.50 $8.00 Trinidad & Tobago FX Evolution CARICOM: Q1'13 2013 Q2'13 Q3'13 Q4'13 Q1'14 2014 Q2'14 Q3'14 Q4'14 Q1'15 2015 Q2'15 Region Volatile High Risk/ Q3'15 Q4'15 Q1'16 6.6 2016 Q2'16 7.0 Q3'16 7.3 Q4'16 7.5 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00 $8.00 $9.00 Suriname FX Evolution Evolution FX Suriname Q1'13 2013 Q2'13 Q3'13 Q4'13 Q1'14 2014 Q2'14 Q3'14 Q4'14 3.55 Q1'15 2015 Q2'15 Q3'15 Q4'15 4.00 2016 Q1'16 5.50 7.00 Q2'16 Q3'16 8.00 Q4'16 8.00 CARICOM: High Risk & Volatile CARICOM: Highly Risk & Volatile Haiti, 2010 The Trade Trade Concentration Haiti Jamaica Trinidad 10% 44% 83% Modern Trade Traditional Trade Supermarkets Guyana Haiti Trinidad Jamaica Minisupers Barbados Suriname Wholesalers Haiti Jamaica Jamaica Jamaica Mom & Pop’s Jamaica Guyana Jamaica “Merchants” and Street Vendors Haiti Guyana Pharmacies Trinidad Super Pharm - 8 Stores in Trinidad - Photo Service - Lab Testing Fontana Pharmacy - 5 Stores in Jamaica - Remittances Services - Rewards Card Lowe’s Pharmacies Curacare - 4 Store in the Bahamas - 3 Stores in Curacao - Lowe’s Wholesale Drug Retailers Growing in Caricom PriceSmart PriceSmart Massy Holdings LTD • Listed on Trinidad & Tobago and Barbados stock exchanges. • 2015: Revenue US$ 1.6 Billion / Op. Profit US$131 Million • Operating through its subsidiaries with diversified activities in Trinidad & Tobago, Guyana, Jamaica, Barbados, St. Lucia, and USA. • 10,000 employees most of whom are shareholders Massy Retail Business • Largest Food Retail Network in Southern Caribbean • 47 Stores operating 5 Countries • + 13% Revenue Growth during 2015 • Largest pharmacy network 15 Outlets • Access to 3,000,000 consumers • Formats: Supermarkets, Pharmacies, Convenience Stores, Soft Discounters, Home Specialist and a Warehouse Club. Massy Retail Business PennyWise • Unique Environment: Perfumery / Cosmetique • 8 Stores across Trinidad and Tobago • Large and Specialize Assortment ( > 16,000 Sku’s) • Family Own • Both “Over the counter” and Self Service Shelf Summary Caricom = Hispanic Caribbean Complex and Diverse Region: - Different Economic environments - Significant Social and Cultural differences - High Volatility - Challenging Trade But still an attractive opportunity… Attractive market size CARICOM: < 17MM 60% under age 30 Considerations • Caricom is not homogenous market: Adaptability, Flexibility and Customization is Key • Managing business by Clusters could be a way to go • Things can change fast: Be Agile • Low access to market information, syndicated data, etc. Considerations • Be ready to evaluate and use different Go-to- Market solutions across the region • Logistics Optimization is critical to succeed • Understanding local “standards” is important • If something works in “Latam”, not necessary will work in CARICOM Adaptability Adaptability Flexible Solutions Price Benefits Customization Customization Customization Social Responsibility Program “Bright Smiles, Bright Futures” Impacting 1,000,000 children across the Caribbean Region every year – Oral Hygiene Education – Brushing kits Caribbean Oral Health Initiative Co-founded in 2013 by the University of Puerto Rico Dental School and Colgate A network of over 50 Oral Health professionals from 9 Caribbean countries – Government, Academia, Professional Organizations, NGOs – Cuba and Haiti joined in 2015 1st Summit – Nov 2013, San Juan 2nd Summit– Oct 2015, Santo Domingo The Grenada Project: A Preventative Approach to Oral Health Care A 2010 clinical study conducted by NYU in Grenada revealed caries prevalence of 83.4% A multi-faceted 3-yr program targeted at preventing future oral disease of the 26,000 children living in Grenada was developed by NYU in collaboration with Colgate. Based on: 1. Oral health education for teachers, parents and children 2. School-based daily brushing 3. Fluoride varnish applied by trained nurses/teachers Impressive results! – 120,000 demineralized surfaces arrested = 80% reduction – Over 200,000 cavities prevented = 90% reduction Commitment Bright Smiles, Bright Futures Hand Washing Campaign Jamaica Trinidad .
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