2019 ASSETS

STRATEGY

RESOURCES 1. ASSETS

1. A great travel destination 6. A dynamic city for leisure

2. A connected city 7. Amazing sport calendar

3. A wide range of 8. The capital of fashion & accommodation shopping

4. A vibrant food scene 9. A sustainable capital

5. A business destination 10. An accessible city for disabled people 1. A Great Travel Destination

➔ 2018: A record year for tourism Hotel arrivals • For the 1st time, 24.4 million hotel arrivals • in Greater (+3.8%) in 2018 37.6 million : estimates for all kind of accommodation / 50 million for Paris region

13,2 million foreign visitors (hotel arrivals) (+10 % foreigner arrivals)

Hotel performance in Greater Paris The occupancy rate would reach 78,6 % in Greater Paris (+3,3 points) RevPAR (+12,3%)

Passenger traffic 2018 record traffic for Paris with 105.35 million passengers (+3.8%) 1. A Great Travel Destination

Widespread growth in Greater Paris (January-December)

Russia Canada +11.2 % +19.9 % USA +12 % China Japan +16.1 % Near & +3.2% Middle East +17.3 % +0,4 % +3.5 % America +5.1 % Australia +7.5 %

Source: Insee/OTCP 2 . A C o n n e c t e d C i t y : a t t h e He a r t of the World 2 . A C o n n e c t e d C i t y : a unique Transport Network

7 train stations

16 metro lines serving 303 stations

5 RER (Regional Express Train) lines

8 green & noiseless tram lines (Paris region)

378 bus routes (Paris region)

17,920 taxis

Nearly 2,000 self-service e-motorbikes or e-scooters by 2019 2 . A C o n n e c t e d C i t y : a l w a y s on the Move

Ongoing Transportation Projects

Development of an express metro network around Paris, with 200 km of lines and 72 stations (2022-2030)

Opening of a 20-minute direct train line between Paris Charles-de-Gaulle airport and Gare de in Paris, CDG Express (2024) 3. A Wide Range of Accommodation

2,478 hotels 25 new hotels in 2018

156,405 bedrooms Palace distinction for 11 hotels

Creation of 8,100 new bedrooms by 2024 8,662 beds in youth accommodation (Notably in large capacity2* and 3* hotels) in 56 establishments

Category 150 aparthotels totalling 13,573 apartments 1* & 2* 483 28,628 3* 995 55,100 For Greater Paris - source INSEE / Atout / PCVB 4* & 5* 590 57,293 No rating 410 15,384 TOTAL 2,478 156,405

*Number of rooms per category for Paris region source INSEE / Jan. 2018 NEW!

Sommier***** (80 rooms) Opening in June 2018 Bowmann***** (53 rooms) Opening in June 2018 The Lutetia***** (184 rooms) Reopening in July 2018 Brach Paris by Evok Hotels Collection***** (59 rooms) Opening in Oct. 2018 Opening in Nov. 2018 25hours Terminus Nord (237 rooms) Opening in January 2019 Hyatt Regency Chantilly**** (211 rooms) Opening in Febuary 2019 Pullman Paris Centre Bercy**** (392 rooms) Renovation in February 2019 Hampton by Hilton Paris Clichy**** (156 rooms) Opening in February 2019 Jo&Joe Paris Gentilly (569 beds For young people and families) Opening in April 2019 Meininger Hotel at Porte de Vincennes (249 rooms - For young people and families) Opening in July 2019 Crowne Plaza **** (328 rooms) August 2019 Mama Shelter (205 rooms) / Novotel Porte de Versailles (235 rooms) Opening in September 2019 Pullman Paris **** (957 rooms) Reopening in last quarter of 2019 4. A Vibrant Food S c e n e

• Gastronomic Meal of the French had Heritage status since 2010

• In 2019, 106 Michelin-starred restaurants including 9 , 16 and 89

• 5, 738 restaurants

• 56 foodtrucks

• Many gastronomic festivals NEW!

Printemps du Jan. 2018 La Lorraine Reopening in July 2018 Ducasse sur Seine with starred chef Alain Ducasse Opening in Sept. 2018 Froufrou Reopening in Sept. 2018 La Coupole Reopening in Nov. 2018 Brasserie du Lutetia with starred chef Reopening in January 2019 Roxie Opening in January 2019 Eataly Opening in April 2019 Gastronomic festivals

Omnivore 10-12 March 2019 de France/Good France 21-24 March 2019

Taste of Paris 9-12 May 2019 5. A Business Destination: the Centre for Innovation

• 5,000 start-ups in the Paris region

• Station F, the main European incubator (34,000 m2) open in April 2017

• Creation of La Place by GL Events in April 2018

• Creation of Paris Event Booster in June 2018

• 8 competitive clusters for innovative projects

• 1st city in the world to host a tourism-focused start-up incubator: the Welcome City Lab

• More than 100,000 researchers 5. A Business Destination : a Place to M e e t

• N°2 city in the ICCA ranking in 2017 for the number of international events

• 1,110 congresses in 2017

• 780,000 delegates in 2017

• 440 trade shows for 9.1 million visitors

• 5.5 billion economic benefits generated by trade show, fair & congress activity

• 86,000 jobs created or maintained 5. A Business Destination Event venues

Hundreds of event venues to host your event up to 5,200 people

• Meeting rooms from 4 up to 800 people • Reception rooms from 12 up to 12 115 • Cultural venues from 10 up to 4,000 people • Boats from 12 up to 450 people • Cabarets from 70 up to 1,050 people • Restaurants from 10 up to 450 people • 17 congress centres from 4 up to 5,200 seats (19 by early 2019) NEW!

Pavillon Gabriel Reopening in June 2018 Reopening in Sept. 2018 Reopening in Nov. 2018 Le Bridge Reopening in Nov. 2018 Portland at Disneyland® Paris Opening in January 2019 3 Mazarine Opening in January 2019 Oxygen Opening in March 2019 Opening in March 2019 Reopening in June 2019 Paris Convention Centre Porte de Versailles Opening in Nov. 2017 - Paris Expo totally renovated by 2025 Paris Saclay Congress Palace - Opening in April 2018 Issy Congress Palace Renovation in Oct. 2018 Major trade shows

Viva Tech 16 -18 May 2019 International 17-23 June 2019

Maison & Objet 6-10 Sept. 2019 6-10 Sept. 2019 5. A Business Destination: m a j o r e v e n t s i n 2 0 1 9

Just a few of other

• Congress of the Social Union for Housing at the Paris Convention Centre VIPARIS (September)

12,000 delegates expected

• UNLEASH at the Paris Convention Centre VIPARIS (October )

• MICROSOFT at the Congress Palace - Porte Maillot (date to be announced)

• EIT Health Summit at the - GL Events (December) 500 delegates expected 6 . A D y n a m i c C i t y f o r L e i s u r e Cu l t u r e

• 206

• 2,199 listed monuments

• 3 operas

• 37 bridges

• 1,016 art galleries

• 716 screens in movie theatres

• 10 films shot in Paris every day

• 465 parks and gardens

• 100 cruise excursions per day 6 . A D y n a m i c C i t y f o r L e i s u r e Cu l t u r e

The top 10 Paris museums and monuments 2018 figures source PCVB/Estimation

Rang

1 Notre-Dame de Paris 12, 000, 000 2 Basilique 11, 000, 000 3 du 10, 105, 962 4 6, 207, 303 5 3, 551, 000 6 3, 286, 244 7 2, 213, 192 8 -Jardindes Plantes 2, 049, 793 9 Chapelle Notre- 2, 000, 000 10 1, 698, 139 Major art exhibitions

The Courtauld Collection at Fondation Vuitton 20 Feb.- 17 June 2019 Van Gogh at des From 22 Feb. 2019

The Moon, Real & imaginery journeys at 3 April-22 July Tutankhamun at La Villette 23 March-15 Sept. 2019 2019 NEW!

Collection Pinault-Paris Opening in 2020 2020 6 . A D y n a m i c C i t y f o r L e i s u r e Cu l t u r e

In 2019, Paris celebrates

350th anniversary 130th anniversary 100th anniversary and restaurant La Lorraine 90th anniversary 75th anniversary of D-Day and the Liberation of Paris 70th anniversary of the RATP and 50th anniversary 30th anniversary 5th anniversary of the Parc Zoologique de Paris 7 . A m a z i n g S p o r t C a l e n d a r

Regular sporting events

• 43rd Schneider Electric Marathon de Paris (14 April 2019) & 6th Color Run (April 2019)

• 4th E-Prix de Paris of Formula-e at Invalides (27 April 2019)

• 118th edition of French Open tennis championship at Roland Garros (20 May-9 June 2019)

• 170th Prix de Diane-Longines, at Chantilly racecourse ( 16 June 2019)

• Finish of the 106th Tour de France (28 July 2019)

• 98th Qatar Prix de de Triomphe (Oct. 2019)

not-to-be-missed major world events Not-to-be-missed major world events

7 June-7 July 2019 25th European Athletics Championships - 26-30 Aug. 2020

Host City of the Olympic Games - 26 July-11 Aug. 2024 Host City of the Paralympic Games - 28 Aug.-08 Sept. 2024 8. The capital of Fa s h i o n & S h o p p i n g

All department stores open on Sunday

2 main outlet centres, 19 shopping malls,

22,304 shops

7/7 shopping in Paris

12 weeks of sales (in Jan-Feb. and in June-July)

Tax-free shopping Duty-free at Paris international airports

→ 12% tax refund for non-European visitors with a

same shop Galeries Lafayette March 2019 Galeries Lafayette at Beaugrenelle mall Fall 2019 La Samaritaine 2020 9 . A Sustainable C a p i t a l

One of the densest and most efficient public transport networks in the world

By 2025, 100% of Parisian buses powered by hybrid system, electricity or biogas

Short-term self-service rental services for bicycles, e- bicycles, e-motorbike and e-scooter system

221 Parisian hotels have signed the PCVB charter

92 restaurants -sourced

More than 450 parks and public gardens 10. An Accessible City for D i s a b l e d Pe o p l e

100% of Parisian bus and tramway lines, and the metro line 14 offer full accessibility to wheelchair users

A big variety of adapted places: hostels, hotels from 1-star restaurants, event venues, etc.)

Most cultural and recreational venues are accessible to wheelchair users and offer adapted tours for people with sensorial or mental disabilities 2. STRATEGY

1. Leisure tourist segment strategy

2. Business/Leisure traveller segment strategy S t r a t e g y b y M a r k e t L e i s u r e t o u r i s t s e g m e n t

Promoting & Welcoming

• Main communication goals by market → Europe ( UK, Spain, Germany, the Netherlands, Belgium), China, USA, France

• Targets:

→ USA (2.4 million hotel arrivals): millennials, very high socio-professional categories, New York and Los Angeles regions → China (799, 269): ultra-connected millennials living in 3 biggest cities, very high socio-professional categories → Europe (6 million): DINKS, families → France (11 million): families

• Big topics promoted: Families, Gastronomy, Luxury, Peripheral districts (14th district), in general S t r a t e g y b y M a r k e t B u s i n e s s / L e i s u r e t r a v e l l e r s e g m e n t

Strenghtening the BtoB segment

• Coordinating our operations/Combining our efforts according to main communication goals by market → Europe, China, USA, France

• Rallying together all partners on this segment → Resources centre → Leader/Facilitator of some operations

• Actively working on services to develop within the framework of these operations → Transportation, offers, etc.

→ 50 actions scheduled in France & abroad (trade shows, Paris Committee, sales prospectings, workshops, etc.) 3. RESOURCES

1. Missions of the PCVB: - Leisure tourist segment strategy, - Business/Leisure traveller segment strategy

2. Contacts 1. Missions of the PCVB L e i s u r e t o u r i s t s e g m e n t s t r a t e g y

Main missions: Welcoming, Informing, Promoting

2 welcome centres in Paris: the main one at the City Hall and another one at → +500,000 visitors welcomed every year

Ticketing

Online media: 16.3 million sessions and 12 million users every year on the website PARISINFO.com ; the main website in 4 languages; the mini sites in 7 languages

(at the end of 2018) Facebook: 425K fans Twi : 341K followers Instagram: 490K followers

Paris Calling!, monthly newsletter → sent to 80,000 subscribers 1. Missions of the PCVB L e i s u r e t o u r i s t s e g m e n t s t r a t e g y

• The online shop in 6 languages

• + 100 tourist products: city pass, museums and monuments, cruises on the Seine, excursions, theme parks,

• Paris Passlib sightseeing bus, unlimited transport museums and monuments and to the Eiffel (on option) - Available in version Mini, 2, 3 or 5 days, for Child, Youth and Adult.

• Customer service with hotline and dedicated email address 1. Missions of the PCVB B u s i n e s s / L e i s u r e t r a v e l l e r s e g m e n t s t r a t e g y

We make Paris easy

Website dedicated to professional event planners & trade operators CONVENTION.PARISINFO.com

• ParisNews, BtoB monthly newsletter → sent to 20,000 subscribers • Calender of events: congresses, trade fairs, trade shows,

• Multi-criteria search engine to identify service providers, and a form to request a proposal

Key figures

• 22,500 leads totally sent to PCVB Members 1. Missions of the PCVB B u s i n e s s / L e i s u r e t r a v e l l e r s e g m e n t s t r a t e g y

A professional resources centre

Publications for professionals

• , annual inspirational brochure (4,000 copies)

• Paris Committee Sales Manual

• Meeting in Paris, guide for event planners (3,000 copies)

• Key Figures

• @ParisCVB, professional Twitter account 2. Contacts at the PCVB For the Leisure tourist segment • Welcome Office +33 (0)1 49 52 53 78 [email protected] President +33 (0)1 49 52 53 01 • Digital strategy & BtoC Communication [email protected] +33 (0)1 49 52 42 64 [email protected]

For the Business/Leisure traveller segment: [email protected] Managing Director +33 (0)1 49 52 53 01 +33 (0)1 49 52 53 88 [email protected] • Association segment [email protected] • Corporate Events [email protected] • Leisure segment [email protected] 2. Contacts at the PCVB

For Online shop: For Public & Press Relations: • Customer service +33 (0)1 49 52 53 27 [email protected] +33 (0)1 49 52 53 55 [email protected] For Research department: For Members department: +33 (0)1 49 53 54 67 +33 (0)1 49 52 53 97 [email protected] [email protected]

For Marketing & For sustainable Tourism & Communication BtoB disabled People: +33 (0)1 49 52 53 19 +33 (0)1 49 52 52 70 [email protected] [email protected]