ied.edu ANDTOCOMPETE.” AN ENTREPRENEUR IN ORDERTO BECOME WITH SOLIDTRAINING AS LEADINGPLAYERS ENTER THEJOBMARKET WHAT ITTAKES TO HOW TOLEARN:THAT’S BUT ALSOKNOWING TO MAKETHINGS, “KNOWING HOW FRANCESCO MORELLI, IEDFOUNDER AND PRESIDENT

3 ISTITUTO EUROPEO DI DESIGN 4 of Fashion, of training andresearch, inthedisciplines IED hasbeenoperating inthefields of educationwitha100%ItalianDNA. IED isaninternationalnetwork in their careers. and Expertise Approach” that willbekey and practical –andgive themthe ‘Design people in-depthtraining –boththeoretical IED’s missionistooertalented young of thecreative industriesfor over 50years. Communication andManagement reinforce thebrand’s globalreach. in IndiaandChina(andmore tofollow) toenhanceand opened 7campusesinItaly, 2inSpainandBrazil withdesks The modelproved tobeahugesuccessandsincethenIEDhas the localcreative industrieswithyoung professionals. IED wasfounded inItaly1966withthegoalofproviding Design, the Visual WHAT ISIED? , Arts community. contacts hasforged atight-knit alumni to innovate andshare resources, ideasand develop adeepsenseofbelongingandtheirdrive experiences, peopleandcultures. Ourstudents IED forms atrulyuniquenetworkofencounters, are constantlycreated. generations ofexperts it represents themeltingpotwhere new to itsunwavering commitmenttoinnovation, IED ismuchmore thanamere school:thanks and approach inmind. keeps thequintessentialItaliandesignexpertise with aninternationalperspective thatalways by cultural exchangesbetween di
erent nations, IED aimstocontributethe generated “wealth” innovation. Inanincreasingly globalisedworld, cultures generates creativity, which thenbecomes IED’s philosophy believes thatinteraction between a more consciousfuture. toapproacheducation represents anopportunity think, communicateandbuild. This iswhy anIED the constantchangeshappeninginway we constantly updatedandwhichpay attentionto times through academiccoursesthatare gestures butinthecareful ofpresent observation consistineye-catching doesn’t This expertise IED isstrongly connectedtothefuture. unquestionable keys tooursuccess. of togetherness’approach toeducationare the styleandtheresulting a multidisciplinary ‘culture demonstrating thatrespect for cultural diversity, words anddeedsisacknowledgedworldwide, IED’s vast heritageofinternationalcreative ideas,

ISTITUTO EUROPEO DI DESIGN IED 5 ISTITUTO EUROPEO DI DESIGN IED 6 develop thesesoftskills. numerous group projects andcompetitionsto complex services. The IEDmethodologyincludes objects, garments, campaigns, strategies or for creative professionals, whetherthey design Learning toworkinateamisessential Learning to andcompete participate andare readyportfolios for thejobmarket. their clients, IEDstudentsbuild compelling what theylearnt, andreceiving feedback from are organised year. every Byputtingintopractice private companies, agenciesandmanufacturers real projects commissionedbypublicinstitutions, Curricular andextra-curricular activitiesinvolving with theproduction system Learning to interact alternate withregular attendanceatlessons. activities andspecialprojects withcompanies innumerous laboratory must. Participation The “Learning bydoing”philosophy isanabsolute Learning by doing curiosity andself-learningskills. The goalistoconvey knowledgebyenhancing perspective andworkexperience. and practical project workbasedontheir professionals providingclasses theory only academicprofessors, butalsosuccessful The IEDnetworkboastsover 1,900 lecturers: not Learning to learn METHODOLOGY IED manage theirownbusiness. challenge andare toolsto given thenecessary Students are absolutelyencouraged totakeupthe to guarantee advanced research andtechnology. constant contactwithcompaniesandinstitutions with the shifting market trends. Moreover, IED is in IED trains graduates whoare always up-to-date and manage a career Learning to start – worktogethertogainprofessional experience. institutions, IEDstudents–from di
erent areas special projects withexternalcompaniesand di
erent perspectives. Through workshopsand A gooddesignerisabletolistenandunderstand and buildconnections Learning to communicate areas anddisciplines. The outcomeisexcellence. together toprovide theinput for between across-fertilisation A numberofprofessionals from avariety ofbackgrounds come a conceptualinnovation hub. courses are thrivingtrend forecasters. IEDrepresents Rather thanjustkeepinginstepwiththetimes, IEDtraining

ISTITUTO EUROPEO DI DESIGN 7 ISTITUTO EUROPEO DI DESIGN 8 and Mastercourses. accredited themajorityofIEDUndergraduate – Italy, SpainandBrazil –have o‰cially of thecountrieswhere IEDoperates directly the MinistriesofEducationandResearch and theprofessional successofIEDstudents, Thanks totheinnovative methodology PARTNERSHIPS AND ACADEMIC ACCREDITATION The listisconstantlyupdated University of Westminster, UnitedKingdom University for theCreative (UCA), UnitedKingdom Arts University oftheLondon(UAL), Arts UnitedKingdom Zurich University ofthe Switzerland Arts, University ofandDesignLausanne(ECAL), Switzerland Art Yildiz Technical University, Turkey Design Academy Eindhoven, The Netherlands Korean NationalUniversity ofCulture &Heritage(KNUCH), SouthKorea Kookmin University, SouthKorea Hongik University, SouthKorea Instituto Tecnologico ydeEstudiosSuperiores deMonterrey (ITESO), Mexico Bezalel Academy of& Design, Israel Arts Indian Instituteof Technology (IIT), India The NationalInstituteofDesign(NID), India Fashion DesignInstitute(FDI), Germany Paris Collegeof(PCA), France Art ESMOD International, France École Supérieure des Arts Appliqués etdu Textile deRoubaix(ESAAT), France École NationaleSupérieure des Arts Appliqués etdesMétiersd'Art (ENSAAMA), France Helsinki Metropolia University of Applied Sciences, Finland KEA, CopenhagenSchoolofDesignand Technology, Denmark Business Academy Aarhus (BAA), Denmark The Central Academy ofFine(CAFA),Arts China Emily CarrUniversity of andDesign, Canada Art PARTNER UNIVERSITIES one of our partner universities oranotherIEDlocation. one ofourpartner the exchangestudyprograms andspendasemesterabroad at in universities provide studentswiththechancetotakepart Numerous bilateral agreements withprestigious foreign and many more internationalorganisations. Universities andCollegesof Art, Erasmus+, Socrates, ELIA, IED belongstoCumulus, theInternational Association of

ISTITUTO EUROPEO DI DESIGN 9

10 11 ITALIAN DNA ITALIAN NETWORK INTERNATIONAL AND BRAZIL SPAIN OVER ITALY, 50+ YEARS OF EXPERIENCE IN DESIGN EDUCATION SCHOOLS IED in theirfieldofstudy. provide IEDstudentswiththelatesttrends Course contentisconstantly updatedto employment possibilities. on thegrowth standards oftheirunderlying their target sectors, andevolve depending intheirregions,local industry liaise with All theschoolsforge strong bondswiththe of designculture andteaching methodology. are unitedbythecommon denominator IED ComunicazioneandManagement IED Moda, IED Arti Visive, work withoneanother. IEDDesign, that schools, independentdepartments IEDacademicprograms are runbyIED

13 ISTITUTO EUROPEO DI DESIGN IED Schools 14 THE FUTURE AND SHAPE EXCELLENCE TO CREATE DESIGN interpreters ofthetimeandapioneer innovators IED designersare –bydefinition forms services andstrategies. services tolighting,design tourbansettings, andfrom from toys transportation to the pioneerswhocanoperate inthemostvaried ofsettings, from interior expressive capabilities andmanagerialabilities. IEDdesignersare undoubtedly methodology, andtechnicalskills, aswell knowledgeoftheindustry as Our graduates develop a “culture” related todesignthinkingandproject history, yet always keepsitseye onthefuture andonnewtrends. speaking abouttheevolution oftheroles ofdesignersasitcanboast50years of but alsowithpeople. IEDisundoubtedly amainplayer whenitcomesto professional designcommunity:designingasacommitmentnotjust for people and comprehensive answer tothecountless, diversified requirements ofthe interpreters ofthetimesandanticipatorsfuture trends. IEDDesignisthereal in. IEDdesignersare –bydefinitioninnovators offorms andfunctions, of expression, forms, andtechnicalfunctionalaspectstotheworldwe live areaDesign iskeytoevery ofproduction, contributingcontent, lexicons, codes IED DESIGN and functions, .

ISTITUTO EUROPEO DI DESIGN IED Schools 15 16 PROFESSORS DESIGN IED interiors for Lurssen. San Lorenzo, Tecnodelta andyacht Muraoka Japan, Rosenthal, Edra, Pampaloni, Egizia, andBrognoli, Abert independent designer, designingfor Currently sheisworkingasan private residences. exhibitions, showrooms, yachtsand projects whichincluded:objects, Sottsass Associati, Milan, developing 1995 to2001shecollaborated with with various studiosinMilan. From which shewent ontocollaborate Politecnica diDesigninMilan, after degree attheScuola master's in Brazil. In1994, shecompletedher She gotherdegree inindustrialdesign DE SOUZA FLÁVIA ALVES and Learningthere since2014. he hasbeentheDirector of Teaching been aprofessor atIEDMadrid, and ofdesign. Since2005hehas history ontology ofobjects, andthecultural ofcartography,the history the ofutopianthought, such asthehistory His worktouchesupondi
erent ideas (Universidad deMurcia, 2010). He holdsaPhDinPhilosophy JARAUTA PABLO at theUniversal ExpoinShanghai. the Volta motorbikeshown These includetheSolarBusStop(PSI), organisations &theIEDnetwork. companies, publicandprivate which develops projects between the I+EDLab(Innovation &Education) IED Barcelona where heisDirector of Since 2005hehasbeenworkingat Centre headedbyOliviero Toscani. Fabrica, Benetton’s Communication hisprofessional career He started at HORGE PÉREZ newest IEDMobilityLabin Turin. was appointedasmanagerofthe and oneo
automobiles. Recentlyhe in designing concept cars participated at Pininfarina. Hehasactively Lamborghini andDesignStudioChief been theleaddesignerat course ofhis20-year career hehas graduated from IEDin1998. Over the designerwho Luca isatransportation BORGOGNO LUCA and othercities. takes placein Venice, Milan, Helsinki showthat since 2006, atemporary self-produced designersatManos Spiazzi hasalsobeenpromoting works withthe Venice Biennale. design centre in Arsenale, which and an independentvisualarts area. In2003hefounded Spiazzi, landscape planninginthelagoon design projects andinurban, and designerwhoworksoninterior He isa Venice -basedarchitect DI GREGORIO GAETANO universities. business anddesignschools having taughtatmany prestigious and designinnovation matters, lecturer onproduct design industry. Heisanexperienced ranges inthehomeappliance one ofthemostcomprehensive 500Company with a Fortune Innovation Centre of Midea, Founder andHeadoftheDesign Sennheiser andSamsung. Heisthe Illy, I-Robot, Medela, 3M, Pirelli, such as Allsteel, Bic, GM, NEC, Haier, for di
erent internationalclients products solutions andservice innovative andmeaningfulconcepts, He hasexcelledinthecreation of the IDteamatFrog Milan. a European consultancy, andleading Managing Director ofContinuum, consultancies, includingbeingthe in globaldesigninnovation He hasover 20years ofexperience FERRETTI “CHICCO” FEDERICO ...and many more

ISTITUTO EUROPEO DI DESIGN IED Schools 17 ISTITUTO EUROPEO DI DESIGN IED Schools 18 MOODS ALL ITS WORLDS, ALL ITS FASHION: as individualparts. in embrac and breathe thissenseoffashion, for itsstudents tolive IED Modapointstheway ing boththewhole to logistics, and from sales tomarketing andbrand communication. the manufacturing process: from strategy through to creation, from production IED Modatrains creative professionals whocan managethedi
erent stepsof and acombination ofdiverse professional skills. byproviding interaction betweenindividual parts, di
erent perspectives and breathe thissenseoffashion, inembracing boththewhole, aswell asits and jewelleryindustries. IEDModapointstheway for itsstudentstolive entrepreneurs andprofessionals whoworkintheItalianfashion, textile Fundamental tothisapproach istheschool’s relationship with the and specialisedtraining requirements demandedbythefashionsystem. IED Modaisacompleteandin-depthresponse totheincreasingly diversified an entrepreneurial spiritwithcreativity andinnovation. and internationalrenown asaresult ofthisfashionsystem’s abilitytomerge havesystem: peopleworkinginthisindustry achieved success Fashion isoneofthemostemblematicexpressions ofthe “Made inItaly” and aesthetics, butalsotechnique, experimentation, andresearch. Fashion permeatestheworldwe live in, encapsulatingnotjuststyle it meansgoingbeyond thepresent andsuggestingfuture pillarsofstyle. trendscontemporary inculture, society, economicsandtaste, Fashion spansitsowncontext:workinginfashionmeansinterpreting IED MODA

ISTITUTO EUROPEO DI DESIGN IED Schools 19 20 PROFESSORS MODA IED around theworld. conventions andinnovation platforms speaker for many company intelligence. He's alsobeenakeynote analysis, marketresearch andmarket challenges bydelivering trend he helpscompaniestacklingbrand From repositioning toinnovation, and strategic branding issues. dealing withresearch insights luxury, food andlifestyle, sectors companies worldwideinthefashion, He workswithsomeoftheleading innovation consultant. strategic planningandmarketing Riccardo isabusinessdevelopment, BRESCIANI RICCARDO while minimizingerrors. optimizing timeandresources, has proven instrumentalwhen understand di
erent languages Her abilitytocreate synergies and fashion products thatforecast trends. her owncreativity bydesigning kidswear collection. Olivia expresses Head Designerfor theBIKKEMBERGS SPINELLI OLIVIA Fashion Riofrom 2000to2005. Moreover, shewasthecurator of companies. in medium-sizedandlarge fashion redesign ofcreative processes overseen theorganisation and Cantão andLeLisBlanc. Shehasalso new businessincompaniessuchas empowered creativity andgenerated market inparticular, where shehas with amajorimpactintheBrazilian at thehelmoffashionprojects, Yame canboastasuccessfulcareer YAMÊ REIS photography. menswear, accessoriesandfashion best risingtalentsinwomenswear, Talents showcasestheworkof simple publishingproject, Vogue emerging designers. Far from beinga theever-growingsupport sceneof Talents, anetworkthataimsto Vogue Italiaandheadof Vogue Sara isthedeputyeditor-in-chief of MAINO SARA SOZZANI Director atErmannoScervino. was recently appointed Accessories brands and and theDiLiborioluxury such asMarinaRinaldi, Max Mara, companies Coordinator atimportant Ferré. ShehasbeentheFashion show coordinator for Gianfranco and asthecollectionfashion She hasworkedasatextiledeveloper at theMax Mara FashionGroup. Paola beganherprofessional career Textile andPrintingSpecialist. PATTACINI PAOLA communication media. She regularly contributesto and ex-vice president ofModaFAD. Pilar isaProfessor ofFashionHistory Director, consultantandanalyst. IED Barcelona FashionScientific PASAMONTES PILAR bodies and international institutions. atvarious art, and contemporary fashion, design, film, photography, topics ranging from graphics, to workshops andconferences, with the worldfor lectures, seminars, Carrefour, Lancia, Ethos...)Hetravels Mandarina Duck, Combipel, Bottega Veneta, HugoBoss, projects (Salvatore Ferragamo, for leadingcompaniesoninnovative Giovanni hasconsulted OTTONELLO GIOVANNI ...and many more

ISTITUTO EUROPEO DI DESIGN IED Schools 21 ISTITUTO EUROPEO DI DESIGN IED Schools 22 EMOTIONS CREATE IDENTITIES, TO BUILD SOUNDS VISIONS, new creative skills. and experiment to gain can develop their own language laboratory IED Arti Visive is a where students digital art projects, public art, performing arts and interactive installations. projects, arts performing public digitalart, art music, communication, motion graphics, 3D animation, interaction design, market. IED Arti Visive trains professionals to be able to handle cinema, art, as well as develop their own language, and thereby be prepared for the job wherelaboratory students can experiment to improve their creative skills, with research and experimentation labs. Indeed, IED Arti Visive is a research IED Arti Visive focuses on diverse training, merging a humanistic approach areas.other disciplinary languages generate new connections between aesthetics, ethics, content and has a on communication,“leverage in the same way e
ect” that expressive culture,design, advertising, politics or social field. Their bold evocative power influences the success of a communication message, whether in the fashion, considered merely supplementary. It actually determines and strongly and products. The way a concept or project is ‘presented’, is no longer they are the main tool we use to convey the values and significance of our ideas We live in a world where our daily lives images and sounds pervade and where “A a thousand words”. picture is worth IED ARTIVISIVE research

ISTITUTO EUROPEO DI DESIGN IED Schools 23 ISTITUTO EUROPEO DI DESIGN IED Schools 24 PROFESSORS ARTI VISIVE IED daily useandasustainablefuture. designs ordevelop newproducts for and aesthetics, aimingtoimprove Asia, withafocus on sustainability mobility industries, from Brazil to for theautomotiveservices and Design studioprovides consulting in thisarea ofstudy. The Mausbach Sustainability, wasabreakthrough Automobile inthe Age of Shift-The Aesthetic ofthe thesis,(UK), Paradigm Artur’s Design from theRoyal Collegeof Art and research, withaPhDin Vehicle dedicated todesign, education An architect andurbanplanner MAUSBACH GRISANTI ARTUR 2011 to2013(currently Vice-president). since 2004andwasitsPresident from - European Illustrator Forum-Board to 2005. HehasalsobeenontheEIF 1992 andwasitsPresident from 2001 Associazione Illustratori –Board since He hasbeenamemberofthe AI - editorial fieldinItalyand Taiwan. andthe working inbothadvertising soul, since1989Paolohasbeen An illustrator, painterandcreative PAOLO RUI Volvo, Universal, andEni. Dolce&Gabbana, Sony BMG, Seat, Nike, Mondadori, Zoo Carhartt, York, requested hiscalligraphy include digital era tools. Brands thathave traditional penmanshipskills and and IEDFirenze. Hisworkmerges Associazione Calligrafica Italiana, teaches calligraphy withthe calligrapher basedinMilan, Luca A freelance graphic designerand BARCELLONA LUCA Animation Festival. on theBay Festival, Cross-media and Comics, MoviesandGames, Cartoons Romics InternationalFestival of Movie Area Responsiblefor the M2Pictures andLuckyRed. Heisthe Warner Bros., Walt Disney, Fox, series, workingwithUniversal, transmedia projects for moviesand TV In thelastfew years, hehasmanaged Denmark). and VIA Transmedia&Fashion (Aarhus, Ventana SurFestival (Buenos Aires), Transmedia Storytelling Workshop, TedxTransmedia, ScuolaHolden, presentations andlectures at researcher, Max hasgiven and A transmedia storyteller GIOVAGNOLI MAX and commercials. films campaigns andeditorials, short lifestyle andfashionshootingfor Milan, hespecialisesinpeople, director ofphotography. Basedin fashion photographer andasa Marco worksasanadvertising/ FORMISANO NERO MARCO Swatch, Memphis, Olivetti). (Sottsass, Mendini, Alessi, Artemide, with prestigious studiosandbrands currently worksasadesigner, Cyborg, andNova Express. He Frigidaire, Alter, Linus, Dolce Vita, by magazinesofthelikes Italian comics, whichwastriggered leading figure intherenaissance of In theearly ‘80s, Massimowasa GIACON MASSIMO ...and many more

ISTITUTO EUROPEO DI DESIGN IED Schools 25 ISTITUTO EUROPEO DI DESIGN IED Schools 26 AND INTUITION OVERVIEW CREATIVITY, STRATEGY, in the contemporary multimedialworld. in thecontemporary approach tooperate withcreativity An innovative anddynamic change, byway ofagile, innovative, human-driven processes andmethods. and future customers, optimizingexperiencesand imaginingandfacilitating taking intoconsideration technologyfeasibility, byempathizing withcurrent philosophy tackles range from core designdisciplines tobusinessdesign, while strategies andmarket-value creation. The topicsthattheDesignManagement think, sensibilityandmethodologieswithbusinessviability, management Design Managementphilosophy whichmerges theway designers successful andmeaningfulcompanies. IEDManagement isbasedonthe the worldfacestoday (suchasinclusion, sustainabilityanddiversity) within products thataddress thecurrent andservices landscapewiththechallenges making, ahuman-centred approach and business strategies tocreate e
ective IED Managementintegrates innovation processes, decision- multidisciplinary codesaresocial, aestheticandlinguisticcontemporary amust. To workinthisfield, anin-depthandcompleteunderstanding ofcultural, discipline. globalisation, thescienceofcommunication isaconstantlychanging brands, fromtopolitics, from industry non-profit totourismorart. Thanks to successful project, SMEs, ormultinational whetheritbesmallstart-ups, and creativity. A proper communicationstrategy isthekeytodelivering a create innovative andavant-garde projects, andemphasizemulti-disciplinarity cultural phenomena, consciouslydevelop ideasandthoughts, IED Comunicazionetrains professionals whocancriticallyread socialand companies. contemporary management schools, bypredominately focusing onthe needsof IED o
ersanalternative modeltotraditional communicationand IED MANAGEMENT IED COMUNICAZIONE

ISTITUTO EUROPEO DI DESIGN IED Schools 27 28 PROFESSORS IED MANAGEMENT COMUNICAZIONE IED of theIEDMilanoCommunicationSchool. in 2009andiscurrently theDirector ofStudioSaccoinMilan department She founded theMarCommconsultancy Atkinsons, and Well, amongstothers. Jacuzzi, Barilla, Giorgio Armani, Natuzzi, as P&G, Marazzi Group, Azimut Yachts, branding projects for companiessuch and hasputhersignature oninternational Elena iscalled “the QueenofBranding” ELENA SACCO and environmental graphics. programs, visualidentities, packaging, visual communicationscovers strategic His remarkable experienceinthefieldof and Azimut Benetti, etc. International, Taschen, Alfa Romeo, Moroso, Zegna, WWF, Transparency Victoria Beckham, Ferragamo, Harrods, studio inLondon, Sashacollaborates with Via hisinternationallyacclaimedSVIDesign VIDAKOVIC SASHA Burnett attheMilanandRomeo±ces. working astheCreative Director of Leo brand. From 2016, hehasbeen Director, coordinating Vodafone In 2011, hebecameDeputyCreative United astheSeniorDirector.Art In September2008, hejoined1861 L’Espresso, MullerandMaserati. clients, suchastheGruppo certain he moved toLowe Pirella, managing agency,advertising Publicis. In2001 In 1999Massimojoinedhisfirst VERRONE MASSIMO product development. construction definitionthrough through collectionstructure and methodologies, toolsandprocesses develop theirproduct strategies, Europe andLatin America onhowto textile andclothingcompaniesin products, currently Anna advises specialised inbranding andfashion a strategic consultancycompany The founder aboutProduct, ofIt’s CASAS SABATER ANNA of PlanningLatin America. and LeoBurnettasSVPHead inBrazil Saatchi agencyasco-founder McCann, Africa, theBritishM&C agencies suchasOgilvy, DM9DDB, culture, having workedinmajorad and marketing, entertainment powerful intersectionbetween meaningful brand narratives atthe focuses oncreating authenticand communication fields, Patrícia experience inthemarketingand publisher inBrazil. With 29years of Branded ContentStudio–thelargest andtheDirectorstorydoers), of Abril br.com (internationalcollective of Branded ContentConsultantat ASAS. info), Executive Producer &Strategic Association South America (thebcma. Branded ContentMarketing Patrícia istheChairwomanof WEISS PATRICIA ...and many more

ISTITUTO EUROPEO DI DESIGN IED Schools 29

30 31 700+ PERMANENT FACULTY 500+ COURSE ASSISTANTS PROFESSIONALS LECTURERS ALUMNI IED community worldwide. vision. They are theleadersofcreative by embracing aglobalandcontemporary their careers withdierent perspectives, of young professionals whostarted continents, aninternationalnetwork from 90countriesacross thefive IED hasover 120,000former students

33 ISTITUTO EUROPEO DI DESIGN IED Alumni 34 —Piccione.Piccione AI 2017/18 Ph.Marco Giuliano — Fashion Design — FashionDesign Piccione.Piccione –Creative Director Salvatore Piccione this schoolhastooffer” experience andexplore what I wishmanyotherstudents could make thesamechoice today. professors tomypeers,Iwouldstill Everything wasperfect,fromthe many peopleI'mstillintouchwith. at IEDsoclearly,becauseImet “I stillremembertheyearsspent — Illustration and Animation Air France. TIME, Google, MarieClaire, RollingStone, Monocle, Vanity Fair, Freelance Illustrator, amongherclients: The New Yorker, Taschen, Olimpia Zagnoli woman withthreepitcher.” by designingahouseshapedlikecloudor talented, youcanfindajobandpayyourrent the samecriteriaofourworld.Ifyouare “Illustration isanimaginaryworldthatuses

ISTITUTO EUROPEO DI DESIGN IED Alumni 35 ISTITUTO EUROPEO DI DESIGN IED Alumni 36 — Product Design Targa Giovani ADI 2015 First PrizeJamesDyson Award 2014 Entrepreneur Bodin Hon useful forcompanies.” you tounderstandhowmakethem following yourcrazyideasandhelping professionals andworkalongsideyou, but partners.Alltheteachersare “We weren’tconsideredstudents, — Product Design Napapijri –Designer Serena Bonomi of thecompanyand brand.” to themorestrategic development a logicalprocessthat leads with aesthetics,butitisall merely anactivityconcerned “I realizedthatdesignisnot

ISTITUTO EUROPEO DI DESIGN IED Alumni 37 ISTITUTO EUROPEO DI DESIGN IED Alumni 38 — CarInteriorDesign Ferrari – Technical Advisor Giovanni Bulgarelli Recommended!” and thejobIalwaysdreamedabout. I reallyenjoyedit,greattimes,friends, the projectatbestcarshowinworld. team madeupofspecialpeople,andpresent the actualjobofacardesigner,withgreat the action.Wehadopportunitytoexperience "A uniqueexperiencethattakesyoustraightto — InteriorDesign Adidas –RetailConceptDeveloper Sophia Margot Jarvis Starting withIED.” better, gogetbetter. and growth.Ifyouwanttobe A journeyoflife,creativity educational course. “An intenseandthorough

ISTITUTO EUROPEO DI DESIGN IED Alumni 39 ISTITUTO EUROPEO DI DESIGN IED Alumni 40 — Graphic Designer Ghada Wali the mostpowerfulArabWomen.” look outforin2017,aswellamong the 30youngartistsanddesignersto to beingnominatedbyFORBESasoneof “Finally... IEDFirenzewasmygateway — FashionDesign Giambattista Valli, Paris–Designer Claudio Cutugno to expressmycreative world." use themostappropriate language Thanks toIEDIlearntquestionmyself and The criticalspiritcreates.' "Oscar Wilde:'Theimaginationimitates.

ISTITUTO EUROPEO DI DESIGN IED Alumni 41 ISTITUTO EUROPEO DI DESIGN IED Alumni 42 — Communication- Direction Advertising Art Ogilvy &MatherGroup –Director Art Marco Sodano your futurejob.” think isthe‘safest’thinkingabout path andnotjustpickthefacultyyou an IEDstudent.Youhavetofollowyour for apieceofworkIhaddevelopedas an eminentforeignagencydemandedme passions, desires,andstrengths: achieve yourdreamsbyfollowing “I amthedefinitiveproofthatyoucan — Brand Managementand Communication Advertising McCann Lisbon–Strategic Planner Catalina Cadena personal perspectives oftheworld.” and exchangemyprofessional into action,mature,change, myself withnewexperiencesandput great peoplealongtheway,tofeed ”I hadtheopportunitytomeet

ISTITUTO EUROPEO DI DESIGN IED Alumni 43 ISTITUTO EUROPEO DI DESIGN IED Alumni 44 WITH US STUDIED Interior Designer atCappelliniandfounder of Antonio Facco Designer andfounder of Able toEnjoy •AntonioFacco founder ofPiccione.Piccione •DaniloRagonaProduct Manager at You •Salvatore PiccioneFashion Designer and Director Art Video Director Ortu Roberto atLeoBurnett,Director founder of Marcontano brand • , Director Coordinator atNike•Marco OntanoArt Pedro Montenegro Bergamo Brand Connections andStoreArchitecture Designfor the Americas atLacoste• Design Center•DanieleMinestriniDesigner, Real Time •Andrea MilitelloSeniorDesigneratFerrari Miccio Stylist, atIl Director VenerdìMascolo Art diRepubblica•Enzo Company andVicePresident of AltaRoma •Gianni at MV Agusta •Valeria ManganiFashion Designer, VM brand - New York •Alessandro MalaspinaSeniorDesigner brand • RonenJehezkelDesignerFounderofParke Designer, Ghisellini Accessory Ferruccio Forcella Creative atFilmmasterEventsElena • Aureliano Publicis• FontanaAssociateCreative Director andPhotographer Director • brand •Jennifer ElHageArt U±cio StileFendiandfounder ofMarco De Vincenzo Marcel Wanders Studio•Marco De Vincenzo Designer, at TBWA Italy•GabrieleChiave Designer, Co •GeoCeccarelli General Manager andCreative Director • AngelaCapolupoIllustrator andcolorist at Walt Disney -founder ofBenedetta Bruzzichesbrand - BagsStoryteller of MaisonEttore Bilotta•BenedettaBruzzichesDesigner at BoschGroup Italy•Ettore BilottaDesigner, Gabriele Aimone CatPress O‡ceResponsible Wedding and EventPlanner, founder ofElenaGhisellini on TV conductor Art Director at Director Art -SocialMedia Director of Director founder Creative And manymore L’OFFICIEL •Isadora HolandaBinotti -ElleMagazine Fialho-EllusSecondFloor• Camilla Padilha- Martins Duek •FelipeCrepalde •PauloEdison Alves -Reserva Escritório Gucci•BeatrizDeSouzaMedeiros -Carina Luchetta -PS2 Arquitetura •LarissaMatsumoto- Jurado -EstudioMol•HelenaSbeghen&Gabriela - Editora Abril • works withLucaNichetto•Mayla Tanferri &VitorInoue - workingatINDITEXinZARAHOME•Lera Moiseeva - and ExperienceinBarrabés Meaning•Amaya deCorral Designer inFjord -Madrid•EstefaníaSilva -Brand Identity in Experience Director The Cocktail•RitxiOstáriz-Visual at Pedro delHierro -Spain.Keko Ponte-DesignandUser Retail -China•Luis Berrendero -DesignDirector Alberto Adidas •Tiago Valente -Creative Consultantat Value at CalvinKlein-London•AnaNsueTechnical Designerat • FernandoSorianoIglesias-Senior Accessories Designer Balboa -Women’s DesigneratPull&Bear-Spain Outerwear Accessories Assistant DesigneratKenzo -Paris•Ana Jimmy Choo. London•Andrea delaRosa-Menswear Leal Founder•Lina Amat -Senior Accessories Designerat - HERIDADEGATO •MaríaCléLeal- Co-Founder Lemus -MariaKe FishermanFounder•MariaRosenfeldt Brais Vilaso - Founders •María Assistant Magazine Moisés Nieto-Founder•XimRamonell& Salazar Founder•Leyre Valiente -Leyre Valiente Founder• Hayon -FounderofHayonPepa Salazar- Studio• Gráficos •MikeMadrid-FounderofCupCoupleJaime Salván andNicolásReyners-Foundersof Tres Tipos Illustrator www.alessandrogottardo.com •Alberto Illustrator www.emilianoponzi.comAlessandro • Gottardo Interior DesigneratFord MotorCompany •EmilianoPonzi Manager atLuisaviaroma.com •Ivan Telesca Senior Leather goodsatGianni Versace •Saba Tedla Project at L’Uomo Vogue •ErikaSoaShoesDesignerandMale Designerat Senior Jewelry Versace •GaiaFraschini Stylist Accessories Designer Fashion DesigneratPrada • Alessia MelioliFashion at FiatChrysler Automobiles •VincenzoLattanzio Designer at Maserati • Designer at Alfa Romeo•Fabrizio Vacca InteriorCar Designer atPininfarina•Andrea LoiSeniorExteriorCar atUbisoft•LucaBorgognoSenior Concept Lead Artist Group Italia•Mauro Perini Illustrator, Studio •Sigurdur Thorsteinsson Designer, Maggioni DesigneratGiòStyle, founder ofMarco Maggioni Bulgarini SeniorIndustrialDesigneratFerrero •Marco Angeli DesigneratMicheleDeLucchiStudio•Alessandro Experience &InternationalDesignatPepsiCo•Davide • Matthieu Aquino Designer, r, SeniorDirecto Design Studio• Attila Veress DesigneratiGuzziniand TVS Mayra Santos - Editora Globo • at Giorgio Armani • Andrea Berardi Art Director and Director Art Exterior Car Designer Luca Bruni Bossio Partner Design Partner Brand Fernando Fernando

ISTITUTO EUROPEO DI DESIGN IED Alumni 45 ISTITUTO EUROPEO DI DESIGN IED Alumni 46 AWARDS STUDENT M.Y.D.A. –Millennium Yacht Design Award London International Advertising Awards LG HIMACS European Competition Koizumi InternationaleLighting DesignCompetition James Dyson Award ITS –International Talent Support ISPO Award Interior Motives Design Awards Image ImpactDesignContest-GEPlastics IF Concept Award Graphis Awards Gold Spikes Asia atSingapore Festival ofCreativity Forbes Festival Internationaldufilmd’Animation Annecy Festival diCannes Ferrari World DesignContest Fashion FilmFestival Milano Expo Zaragoza y Adidas Original European FashionDesignCompetition Contest SuspendedFormabilio Contest RedBull Compasso d’Oro ADI – Targa Giovani Clio Awards New York Cannes LionsInternationalFestival ofCreativity Braun Prize Bogota Fashion Week BMW Creative Lab BASE -Biennaled’Arte degliStudentiEuropei Azimut Yachts Design Award Autostyle DesignContest Directors ClubNew Art York Who isonNext? Videobrasil emContexto TED Triumph Inspiration Award Targa Rodolfo Bonetto Taiwan InternationalDesignContest Society ofIllustrators New York Social Design ProjectAward toCelObert Shiseido “Make upthe Wall” São PauloPret-à-Porter Rometti Award Red DotDesign Award Première Vision Plastic Technologies Award Next Generation New Talents Contest–TheBrandery Movistar Award Moda FAD Merit Award FEPEmerging Talent Award (FETA) Gaiwan Marco Grimoldi, Tommaso Pardini - Rometti Rometti Award 2013

ISTITUTO EUROPEO DI DESIGN IED Alumni 47

48 49 30% FOREIGN STUDENTS 100+ DIFFERENT NATIONALITIES 120.000+ ALUMNI COMMUNITY STUDENTS A YEAR PLACES IED professionals andcitizensofthe world. choice, thefirststepinbecomingbothexceptional and livinginoneofthemany IEDcitiesis astrategic which strengthens theircityexperience. Studying to meetthereal leadingplayers in aspecificplace, fashion showsandworkshops, studentgets every inevents, projects,Via theirparticipation meetings, circle ofinfluence. a virtuous economic andmanagerialenvironment generates IEDcampuswiththerelevantevery cultural, educational thought. This strong bondconnecting andarrival pointofeachcreative and starting this kindofspirit, whichrepresents boththe traditions. IEDhasalways pursuedandinterpreted identity withitsownlanguage, habitsand placehasitsownhistory,Every spiritand strong SPIRIT OFTHEPLACE GENIUS LOCI

ISTITUTO EUROPEO DI DESIGN IED 51 ISTITUTO EUROPEO DI DESIGN IED Places 52 AND INDUSTRY OF DESIGN THE CRADLE IED MILANO: Italian excellenceandguarantees asuperioreducationalexperience. visual fields. A networkofconsultantsandcompaniesthatembodies professionals whoare active inthefashion, design, managementand Studying atIEDMilanomeansnetworkingwithItalianandforeign educational experience. across thecitycentre, ofthe makingthecityitselfanintegral part talented young peoplethrough itsdoors. Itisanopencitycampusspread IED wasfounded inMilan, in1966, year andevery itwelcomes over 2,500 a reality. else, ontraining young creatives tofollow theirdreams andmakethem for companies, designculture andmethodology, and, more thananything IED Milanohasalways beenfounded onthepillarsofexpertise, designing institutions. combining Milan’s features withinternational together ideas, languages, andexperiences by fair, art brings A famouscontemporary MiArt MiArt simultaneously. daily life, thisplatform takesplaceon5continents Dedicated toSocialMediaandhowtheya
ect Social MediaWeek anddesign. art and businesscommunication, technologies, Discussions aboutnewtrends inpublishing The Week ofCommunication there isalsoLondon, New York andParis. of beingaglobalfashioncapital:besidesMilan, fashion weeks since1958andcanboastthetitle It hasbeenoneofthefour biggestworldwide Milan Fashion Week fashion andfood industries. automotive, technology, telecommunications, art, expanding intomany related sectors, includingthe and industrialdesignsectors. Currently, itis early ‘80s bycompaniesworkinginthefurnishing spontaneouslyinthe institution. Itwasstarted organisation anditisnotmanagedbyany an exhibitionevent, itdoesnothave any central yearevery in April. The related Fuorisaloneisnot designevent inMilananditisheld important The SaloneInternazionaledelMobileisthemost Salone Internazionale delMobile and itiswhere designinallitsforms istaughtandpracticed. history. isIEDMilano’s andwithindustry vocation, for industry Designingbothgoodsandservices theway ofthinkingandtheinnovation thatarethe expertise, sotypicaloftheMilanhinterlandandits It isnocoincidencethatIEDwascreated inMilan, drawing theinspiration for itsteachingmethodsfrom finance are thecultures attherootpragmatism andofitscreative ofthiscity’s andentrepreneurial spirit. a few –have putMilanonthemapasglobalcentre for fashionanddesign. and science, industry Art, Castiglioni brothers, Magistretti andZanuso, andfashiondesignerslike Armani and Versace –tonamejust the founders oftheFuturistMovement. More recently, celebrated architects anddesigners, suchasthe and Bramante workedinMilanand, four centurieslater, theywere followed byMarinettiandBoccioni, industry,is synonymous withart, finance, designandfashiontheworldover. ofthelikesLeonardo Artists ofametropolitan area thatbearscomparisonwithLondonandNew At theheart York, Milan MILANO GENIUSLOCI technologies. production connectedtoelectronic industry andnew and cinemaisabenchmarkfor thewhole audio-visual This internationalexhibitiondedicatedtovideo InVideo that isunfettered bymarketrules. it isnowareal talentscoutfor thatsliceofcinemaproduction Created in1966asasmallindependentcinemaevent, Milan FilmFestival

ISTITUTO EUROPEO DI DESIGN IED Places 53

ISTITUTO EUROPEO DI DESIGN IED Places 54

Prof: Prof:

Federico Micheli Federico SUM graphic design e portfolio e design graphic SUM

ITALIAN RENAISSANCE DESIGNING THENEW IED FIRENZE: Mattern companies suchas Adidas, PepsiChinaand Tiger. we alsoenjoy many internationalcollaborations with Prato andthemarbledistrictinCarrara. Alongside this, districts: inparticular, withtheleatheranddesigndistrictin the strong connectionsbetween IEDand Tuscany’s industrial knowledge.contemporary This relationship isboostedby andold art mixing classicalandcontemporary relationship between finecraftsmanship andindustry, merging diœerent cultures togenerate avirtuous IED Firenze focuses heavily onenhancing Tuscany and innovation isthekeyelementineducationalexperience. be aleadingplayer inthefuture, asthemixoftradition and location for anyone whowishestolearnfrom thepastand just behindBrunelleschi’s Dome. This isanunsurpassed centrethe very ofRenaissancearchitecture, IED Firenzebuildingplacedat ishousedinacontemporary and contemporary –whichform thebasisforand contemporary newprofessions. relationship that, whenappliedtotraining, translates intothemerging ofalltheseskills–bothold of thequalityproduction inFlorence anditssurrounding areas. IEDFirenze represents thisspecial isatraditional feature craftsmanship relationship andindustry between highqualityartistic The virtuous technological innovation. international reputation craftsmanship todesignand infieldsranging from fashionandartistic of aregion thatishometomajormanufacturingexcellence, whichhasgiven Florence anenviable inItaliandesignandfashion, spanningfromcity withalonghistory Vespa toGucci. Itislocatedintheheart andcultural heritage, yet itisalsoa sourcesFlorence ofartistic boastsoneoftheworld’s mostimportant FIRENZE GENIUSLOCI partners. andculture. IEDisoneofthe entertainment, innovation oneconomics, science, politics, Two weekends are dedicatedtoexperience is organised by Wired Italia(MilanandFlorence). This festival oninnovation andlearninginnovation Wired Next Fest Festival onto thefront ofSantoSpiritoChurch. Luminosa project, thatproject video-projections withtheDimora yearEvery IEDparticipates with typicalChristmasillumination. Municipality ofFlorence, duringDecember, The Firenze LightFestival isorganised bythe F.LIGHT East. cultureof contemporary comingoutoftheMiddle books andpress conferences, withthestars events,musical performances, culinary projects, films, artistic Cinema, short Middle EastNow congregate here, aswell asfoodies. The bestinternationalagentsinthesector for healthy eating. and food lifestyle thatrepresents theItaliansalon The exhibitiondedicatedtotheexcellencesintaste Taste languages. compare fashion toothercreative contemporary show, there are alsomany cultural events that Fragrances, and Taste. Alongside therunway food andfragrances: PittiMan, Baby, Yarns, events onfashionandlifestyle, aswell aswine& Pitti Immagine organises some of the most famous Pitti

ISTITUTO EUROPEO DI DESIGN IED Places 55 ISTITUTO EUROPEO DI DESIGN IED Places 56 CAPITAL A CROSS-MEDIA IED ROMA: to meetlocalcreative leadersandstrengthen theircultural background. with opinionleadersandworkshops, studentgetstheopportunity every events, inlarge-scale participation projects withcompanies, meetings located inthe Testaccio andSanGiovanni districts. Thanks to foreign andcomefrom over 30countries–inthree prestigious campuses landscape ofthecapital. Today, theschoolhostsitsstudents–30%are Opened in1973, IEDRomaisabenchmarkinthecultural andeducational videoandtalks. metropolitan culture music, through art, The OutdoorFestival aimstopromote This isanexpression culture. ofcontemporary Outdoor Festival York” in2014. declared thebiggestafter “Bay Area” and “New and 90,000visitors, theRome MakerFaire was and business. Involving more than600inventions merges technology, science, science-fiction, leisure This isthebiggestevent oninnovation, which Maker Faire visual arts andtechnologies. visual arts made upofdance, theatre, music, cinema, coming togethertoputonamagnificentevent For over 30years, the5continentshave been production fromartistic around theworld. This festival isdedicated tothebestcontemporary Romaeuropa Festival brands fromcontemporary around theworld. fashion housesminglewiththenewest During RomeFashion Week, remarkable Italian Two events andJune. peryear –inJanuary AltaRomAltaModa carpet lovers. a landmarkfor allcinemaprofessionals andred designed byRenzoPiano, andisundoubtedly Auditorium Parco dellaMusica, whichwas has beenheld, intheautumn, intheimpressive Since 2006, thisprestigious internationalevent Festa delCinema Studying inRomeisanunequalledlivingandlearningexperience. for tourismconstitutethetrulyuniquecoreand thedesignofservices ofthestudiestaughtatthiscampus. multimedia, web combined with teachingcontentrelated tocultural content, heritage andvideoart, filmmaking, television, Graphic to generate design, non-materialgoodsandservices. visualarts, an essentialvenue for hautecouture, communicationdesign, andallotherdesignaspectsthataim of excellencethroughout theworld, Romeisalso asitwasthenknown. Modernandcontemporary ideaofnetworkderivesThe very from thee±cientorganisation adoptedbyRomeinitsuseandcirculation the society, literature, architecture, art, religion, philosophy andlaw oftheentire Western world. centuries ofhistory, ithasbeenthefirstandlargest metropolis intheworld. Itsculture hasinfluenced The leadingcityintheworldduetosheerscaleofitscultural heritage. Over thecourseofits30 ROMA GENIUSLOCI

IEDISTITUTO TORINO EUROPEO DI DESIGN IED Places 57 ISTITUTO EUROPEO DI DESIGN IED Places 58 URBAN SCENARIOS AND CULTURE INNEW ENTERPRISE, RESEARCH IED TORINO: of sustainabilitythrough dedicatedcoursesorcurricularmodules. andcommunicationdesign. attentionisgiven tothetheme visual arts Particular which alsoincludesinteriorandproduct design, fashionandjewellery design, However, andmobilityare nottheonlyfeatures transportation ofIED Torino, advanced andinnovative manufacturingclusters. and focuses itsdesignworkontheconceptsoffuture mobilityandthe most Along withtheknowledgeandresearch typicalofthissector, thiscampusdevelops designeducation. centres foras oneoftheworld’s transportation mostimportant ofthecitysince1989,Located intheheart IED Torino holdsconsiderable authority to thefuture. between partnership Turin andcarswithaneye Italy. This isanevent thatestablishesthe of650,000visitorsfrom allover the participation brings thecarsbacktocrowds, registering The MotorShowisbackin Turin, anevent that Salone dell’Auto Parco Valentino year inNovember, duringContemporary Art Week. andDJsetsevery performances many concerts, culture festivals inEurope, Club To Cluborganises andelectronic One ofthemostpopularmusic, art Club2Club dedicated toemerging talents. meetings anditssisterevent: Paratissima, Museums, foundations, magazines, conversations, artists. over 180gallerieswithworksbyover athousand a stagefor thebestresearch inthevisualarts: event and art An internationalcontemporary Artissima since2014. Cities intheDesigncategory into environmental sustainability. Torino oftheinternationalnetworkUNESCOCreative hasbeenpart capitalsand, inrecentcar industry decades, aworld-classbenchmarkfor anewculture offood andresearch humanities. Itsvocation for eclecticismandexperimentationhasmadeitoneoftheworld’s mostimportant and innovation and infieldsranging from filmmakingandfashiontocommunications, visualarts More thanjustanindustrialhub, sincetheendofnineteenthcentury Turin hasbeenhometoresearch TORINO GENIUSLOCI brands andtextilemanufacturing companies. Piedmont region o
ers, withitsworld-famous coming from thearea andthetradition thatthe inspiration from newtrends andinnovations focuses onemerging designerswho draw This significantevent for thefashionindustry Torino Fashion Week curious. simply the and enthusiasts professionals, engages Operæ workshops, of calendar a rich and culture and economics design, of world the from personalities with meetings of a program to Thanks touches. industry design the that aspects those on reflect to stop and professionals with touch in get phenomena, emerging of note take products, new discover to opportunity fair, the also but design agreat only Not Operae shepherds, sommeliers, professors andartisans. & food, renowned chefs, farmers, fishermen, hundreds ofexhibitors, bignamesfrom wine entirely dedicatedtofood anditsproducers: The biggestinternationalmarket/exhibition and Terra Madre Salone Internazionale delGusto

ISTITUTO EUROPEO DI DESIGN IED Places 59 ISTITUTO EUROPEO DI DESIGN IED Places 60 AND CRAFTS IN ARTS AND RESEARCH OF KNOWLEDGE AN INCUBATOR IED VENEZIA: levels. the catalyst for projects, peopleandenergies atthelocal, national, andinternational the benchmarkfor cultural production, educationandexperimentation, actingas scene. art Overcontemporary theyears, IED Venezia hasbeenacknowledgedas in closerelation withlocalcompaniesandinstitutions, andwiththeinternational courses dedicatedtothemanagerialandmanufacturingaspectsofdesign, a cultural centre abletomerge knowledgeandexpertise, IED Venezia promotes Grande andthefamousPontedell’Accademia. A schoolofcreativity butalso PalazzoFranchetti,fifteenth-century aprestigious palaceoverlooking theCanal Located inthe Venetian Lagoonsince2007, IED Venezia hassettledinsidethe actors, directors andproducers. presented inthepresence ofthemostfamous yearevery inSeptember. High-qualitycinemais This isagreat event for the “7 &LQHPDWRJUDÀFD Mostra Internazionale d’Arte both classicalandcontemporary. At thesametime, centre thecityrepresents criticallyengagedindebatesonculture andarts, aworldart and ideascometogethermeetthelocalcraftsmanship, thusgenerating originaldesign. for innovation. Venice hasalways beenacrossroads ofdi
erent cultures, where languages where theexchangesbetween localandinternationaltalentsrepresent anopportunity andcommerce,A symbolofculture, art Venice isacitysuspendedbetween landand water, VENEZIA GENIUSLOCI EVENTS th art” thatisheld art” international events, regardless oftheirfrequency. excellence that is synonymous with great recurring wider significanceandhasbecometheword par Biennale, theItalianword “Biennale” hasacquired still inexistencetoday. Thanks tothe Venice and oldestevents organised oftheir kindthatare Biennale andthe Venice FilmFestival are thefirst with oneanother. BoththeInternational Art while theand Art Architecture Biennialalternate anddancersfromperformers allaround theworld, quick succession, attracting actors, musicians, Music, DanceandCinemaBiennialevents comein year,Every inthespringandsummer, the Theatre, Biennale born, where excessispermitted. every is heldin Venice, ofdisguisewas where theart people from allaround year theworldevery that fascinatesandenchants the thrillingparty Water parades, masks, theweather: Carnival

ISTITUTO EUROPEO DI DESIGN IED Places 61 ISTITUTO EUROPEO DI DESIGN IED Places 62 CITY LAB SOURCE AN OPEN IED CAGLIARI: cities, andnewtechnologiesappliedtothemedia. the environment, addressing thequalityoflife inlarge contemporary courses orientedtowards newtopicssuchassustainability, hospitality, IED Cagliarifocuses design itstraining curriculaondeveloping service the individualtocityanditssurroundings. a newapproach totheconceptofwellness from thattakesineverything Design concept,Service whichisextendedfrom peopletotheterritory: IED Cagliari’s educationalprogram features thedevelopment ofa the untouchedqualityofnature withinspiration for newideas. IED Cagliariisahubfor advanced training inaplacethatcombines closed or noteasytoenter. historical sitesand museumsthatare usually Sardinian districtsopentheir monuments, Since 1997, between April andMay, more than50 Monumenti Aperti communication sectors. related tothedigital, newmediaand lovers toaccelerate thelaunchofnewstart-ups opened by Tiscali for innovation andcreativity place The innovation ecosystem. Itisaco-working Open Campus and young start-ups. It isameetingplacefor companies, institutions enterprise. innovation hassupported in Sardinia. Since2013, thisexhibitionon This isacommunityentirely focused oninnovation Sinnova Sardegna is completedover 4days. Nora, Itisa65kmwalkthat thecityofhistorture. wagons, horsemenanddevotees, from Cagliarito Sardinia, isbrought through aparade madeof andpatron of the statueofSaintEfisio, amartyr merges faith, folklore andtraditions isheld: yearEvery since1657, onthe1stMay, anevent that 6DLQW(ÀVLR meant asanintegration tool. activities, thankstoits fostering offree2017 sport Cagliari wasnominatedEuropean Cityfor Sport Cagliari European 2017 Cityfor Sport Palau, Golfo Aranci andLaMaddalena. beginning ofSeptemberandisspread between the Sarditudine Association. Ittakesplaceatthe Paolo andNanni Angeli since1966, togetherwith hasbeen designedanddirected by the visualarts This internationalfestival ofmusic, theatre and ParlanoIsole che traditional values ofMediterranean hospitalitywithnew technologies. Creativity inCagliariisborderless. keywords for development. Excellenceispresent bothintraditional andinnovative enterprisesthatfusethe on theedgeofanewtransformation thattakesSustainability, theEnvironment andHospitalityasthenew of theareas thathoststheworld’s greatest concentration ofInformation Technology companies. Cagliariis A trulyancientcitythathasplayed aleadingrole oftheMediterranean, Cagliariis nowone inthehistory Cagliari seemstailored andhistory. tohumanscale, smallinsizeandbigculture, arts CAGLIARI GENIUSLOCI of PaoloFresu, afamousjazztrumpetplayer. This JazzFestival takesplaceinthebirthplace Time inJazzofBerchidda word withnationalandinternationalauthors. of StoriesFestival –acelebration ofthewritten disappear. villagehoststheIsland This fairy-tale distances between writersandtheirreaders Gavoi: duringfirstweek year, ofJulyevery the Isola delleStorie FestivalLiterary ofSardinia-

ISTITUTO EUROPEO DI DESIGN IED Places 63 ISTITUTO EUROPEO DI DESIGN IED Places 64 DESIGNING THEFUTURE THE PAST AND IED COMO:RESTORING in Comoarea, bestrepresent theexcellencethatthrives inthisdistrict. The coursesinFurniture DesignandFashion& Textile Design, alignedwiththeproduction system production.Contemporary Arts Professions,in Contemporary Art suchasCuratorship, Marketing&Communicationand Restoration andtoallowthembecompetitive toContemporary extend studentinterventions Art in thisfield, courseshave beendesignedtoencompasstherestoration ofnewmaterialssoasto has few globallyfor restoration. parallels intheleadingcountry Capitalisingonitspre-eminence schools, the Accademia GallijoinedIEDGroup in2010, embarkingonaprocess ofinnovation that finestrestorationA cultural institutionthatistheprideandjoy ofthiscityandoneItaly’s collects ideas andshared spaceswhere local Municipality ofComo. Itisaveritable “box” that This isagroup ofcultural events organised bythe Marker Events entirely dedicatedtoflowers andplant nurseries. where students are asked to create photo workshops thumbs. Ittakesplacein Villa Erba(Cernobbio) An undeniablemeetingplacefor peoplewithgreen Orticolario creation ofalightinstallation. events. year, Every ourstudentsare involved in the workshopsandspecial creation oflight-artworks, andprofessionalinvolves designersinthe artists that art An event dedicatedtocontemporary 8208 LightingDesignFestival Fashion & Textile Designgraduation ceremony. location thathostedtherunway showfor our where thetheatre becamethedistinguished our Graduate FashionNight2015collaboration, Galli, inComo. A typicalexampleisunquestionably for theIED partnership Accademia diBelle Arti Aldo Teatro SocialediComo represents aneminent the world. Boasting2centuriesofhistory, the This isoneofthemostactive cultural institutionsin Teatro SocialediComo in history andrecords.in history Tourists alsogetakickoutofvisitingComofor itsmagicalnatural environment. surrounded locationthatissteeped italsotakesadvantage bymountains. ofitsmarvellous Furthermore, hour from Milanandwell-connected bytrains andmotorways, thecityoverlooks LakeComoandis andarchitecturallakefront avant-gardes citywastheplacetobefor artistic duringthelastcentury. Justone Universally renowned for theoutstandingqualityofitstextilesmanufacturing–especiallysilk-this COMO GENIUSLOCI and electronica. IED is a partner of thisfestival.and electronica. IEDisapartner selection oflive music:indie, it-pop, hiphop This isaweek-long festival thathostsacareful wow musicfestival Digital Party and Digital Party Woltage. are forged through initiatives suchastheSmart Aldo GalliIEDComo, strong creative partnerships ones. Together withthe Accademia diBelle Arti excellences are placedalongsideinternational

ISTITUTO EUROPEO DI DESIGN IED Places 65 ISTITUTO EUROPEO DI DESIGN IED Places 66 CULTURES ANDVISIONS MERGING DESIGN, IED MADRID: and Madriditselftopromote innovation anddevelopment actionstoimprove thequalityoflife. Talent byInditex, DesignFestasanannual event andtheDesign Net NetworkinMexico, Peru projects suchastheInternationalPlatformIED Madriddevelops SUYT, important ShowUs Your the designersandfuture professionals. disciplines boastingaprogram ofcultural activitiesandapublishinghouseofitsbestexponents: IED Madridisacultural institutionfor thedisseminationofdesignanditsconnectionstoother traditional areas whilealsoimplementinginnovative ones. Spain. Inthiscity, acrossroads ofEuropean andLatin American cultures, IEDdevelops designinits Centuries ofshared influenceshave markedthehistoricalandcultural relations between Italyand connected tothisannual event. del Retiro, since1967, whichisnowintrinsically has beenenjoying itscurrent location, theParque were installedinthe Paseo deRecoletos. The Fair Those firsthouses, paintedindi
erent colours, ofCervantes Week from1933 aspart 23to29 April. The firstMadridBookFairwas organised in Madrid BookFair year. the bestdesignersofmomenttogetherevery example ofSpanishdesignintheworld, bringing organised byIFEMA, isconfirmedasthebest established andemergent. This gateway, of nationalandinternationaldesigners, both showcase for Spanishfashion, presents thework Mercedes BenzFashion Week Madrid, themain MBFWM and Cuenca. subsites, suchas Toledo, Aranjuez, Paris, Lisbon capital, itsvarious editionshave hadseveral intheSpanish In additiontotheheadquarters industry. benchmark event for thewholevisualarts gradually grown andestablisheditselfasa This festival waslaunched in1998andhas galleries. museums, theatres andart and Visual featuring exhibitionsinmajor Arts An InternationalExhibitionofPhotography PHotoEspaña institutional, corporate andprivate collectors. market inSpainandtoday stillpromotes thedevelopment ofanart ARCO hassupported Furthermore andmodernart. pop, contemporary thatranges from thehistoricalvanguards,art to this year. ARCO bringstogetherawideselectionof by IFEMAwhichiscelebrating its35thanniversary FairorganisedThe InternationalContemporary Art ARCO and the Thyssen-Bornemisza Museum, amongstmany others. Prado Museum, LaFábrica, CaixaForumMadrid, Matadero MediaLab-Prado, Madrid, CA2M, andeducation:theNational Library,arts LaCasaEncendida, theReinaSofiaCentre Museum, Art auditoriums makeitanactive city. Madridboaststhelargest publicandprivate institutions ofculture, and diversified environment: thestandard andquantityofitsmuseums, cultural centres, theatres and environment inanintense thatcombineseducation, culture andfun. LivinginMadridmeansparticipating Madrid hasbuiltitsimageastheintersectionbetween ideasandcultures, fostering awelcoming oftheIberianpeninsulaandwithmore thanthree millioninhabitants, As acapitallocatedintheheart Madrid isadynamic, accessibleandsustainablecity, basedonacutting-edgecultural model. MADRID GENIUSLOCI techniques. stunning presentations ofthemostrevolutionary carried outbyleadinginternationalchefs–and models) andputoncookingdemonstrations – innovation, scientificresearch andnewbusiness it (oenology, thefood industry, technological reflection aboutfood andthemany areas related to of worldcuisines, encourage discussionand vanguard,exhibit theculinary promote a “resolution” gastronomy event ontheglobalstage. Itsgoals:to years, ithasbecomethegreatest After thirteen Madrid Fusion innovations designedtooptimiseteaching. programs, itfeatures many technological printing solutions, 3Dprinting, robotics, andother management andcommunicationplatforms, individualised, adaptive andcollaborative learning, innovative interactive classroom toolsfor companies andthepresentation ofthemost the educationsector. of187 With theparticipation this isthetechnologicalplatform ofreference in Technological Innovation, organised byIFEMA, The InternationalExhibitionof Technology and SIMO Education

ISTITUTO EUROPEO DI DESIGN IED Places 67 ISTITUTO EUROPEO DI DESIGN IED Places 68 TO INNOVATE THESOCIETY AND MANAGERS VISIONARY DESIGNERS IED BARCELONA: material culture, afocus itisdestinedtodevelop increasingly infuture. In thissense, IEDBarcelona isaworkshopfor conductinganalysis andresearch appliedto to manageprocesses oftransformation isthefocus ofdesignmanagement. come about. Understanding complexity, interactions atworkindesign andhow thedisciplinary of design, aswell astorecognise andmanagethemacrotrends ofchangeasandbefore they the great transformations takingplaceinsociety. Here theylearntoworkinthevarious fields where designers are trained tounderstand, experimentanddevelop newtoolsfor managing IED Barcelona bringsdesignthinkingandmanagementtoolstogetheronitscampus, that wasfounded inBarcelona in1994. electronic and advanced musicfestivalimportant Music, Creativity and Technology. This isan Sónar range oftopics. and share theirknowledgeandprojects onawide who are eagertolearnaboutnewtrends, network professionals &creative businessessince2006, and businessthathasbeenattracting This istheannualmeetingofdesign, innovation Barcelona DesignWeek in theMobile World Capital ofBarcelona. industry, organised bytheGSMAandheld This istheworld’s largest gatheringfor themobile Mobile World Congress locations around thecity. This event always takesplaceincharacteristic following inthefootsteps ofCustoBarcelona. can launchthemselves tointernationalsuccess, The platform from whichCatalan designers 080 Barcelona Fashion Week research named Barcelona the Global Smart Cityof2015. research namedBarcelona theGlobalSmart Barcelona isalsoamoderncity, itwonthe2014 European CapitalofInnovation (iCapital) Award andJumper vervethatcombines thearchitectural tradition ofGaudiwithgreatmuseums. contemporary and artistic cityofknowledgeinthe21st century. andasmart 20th century Itisrecognised worldwidefor itscultural process oftransformation: from anindustrialpowerhouse inthe19thcentury, toanOlympiccityinthe and passionate. A cityfor livingandsharingwithaclearvisionofthefuture, thathasundergone amajor Barcelona isacityopentoinnovation andallcultures –warm, plural, diverse, cutting-edge BARCELONA GENIUSLOCI comprehensive event for thebridalfashionsector. in onethat–togethermakeuptheworld’s most at theProfessional Trade Fair. Two events of theFashionShowwithbusinessgenerated in theworldthatcombinesmediaimpact This istheonlybridalfashiontrade fair Barcelona BridalFashion Week knowledge andsetbusinessopportunities. to develop andstrengthen talent, exchange the digitaltransformation ofthecreative industry conference organised bySónarthatcovers It alsointegrates Sónar+D, theinternational

ISTITUTO EUROPEO DI DESIGN IED Places 69 ISTITUTO EUROPEO DI DESIGN IED Places 70 CREATIVITY FOR TROPICAL A NEWHOME IED SÃOPAULO: international outlook. inthelabourmarketwithan education andinmakingastart building synergies thatfacilitatestudentsintheprocess oftheir various diœerent localeconomicinterest groups have developed rapidly, government. withinstitutionsand IEDSãoPaulopartnerships Brazilian Statesalongsidecompanies, organisations andthe design fields, theinstitution develops innovation projects inseveral Besides itsundergraduate, coursesinallthemain mastersandshort Weekend, designfestival inLatin themostimportant America. IED SãoPauloiscurrently oneofthemainhubsDW! SãoPauloDesign Awarded asthebestDesignEducationalInstitutioninBrazil in2014, industry. and plays adecisive role intheBrazilian fashion twice ayear, features many topdesignernames of thefive mainintheworld, SPFWtakesplace The biggestfashionevent inLatin America andone São Paulo Fashion Week average. reputed tohostoneevent sixminuteson every yearevery inJanuary/February. SãoPaulois during a week events calendar that opens the city’s gathers technologyandcreative professionals innovation events intheworld. CampusParty São Pauloishometooneofthemostimportant Campus Party after year, toreach internationalqualitylevels. since thenithasbeengrowing andmaturingyear and NGOs. DW!'s firsteditionwasheldin2012, and companies, professionals, educationalinstitutions events annuallyinSãoPaulo, organised by together over 120independentandsimultaneous Andrade –CEOofSUMMITPROMO –anditbrings Design Weekend. DW! isthebrainchild ofLauro largest Latin American event: DW! SãoPaulo Design Festivals' circuit, withthesuccessof ofthetopinternational Brazil isdefinitively part DW! DesignWeekend Brazilian design’s emancipationfrom foreign cultural influences. fields. IEDinSãoPaulocontributestopositioningthismetropolis asLatin America’s fashioncapitalandto terrain for IEDtotrain professionals whoare ingreat demandamongBrazil’s leadingbusinessesinthese countries ofthefuture. Appreciation for Italiancreativity in bothfashionanddesignhasprepared afertile determination tobuildonitsowncultural values have scaleofthe projected thisnationontotheplanetary scalingtheworldeconomichitparade. Brazil’sstarted great reserves ofnatural resources combinedwithits São PaulobecamehometothefirstIEDcampusinBrazil in2005, hadjust atatimewhenthisgreat country SÃO PAULO GENIUSLOCI Niemeyer buildingintheParque Ibirapuera. innovative, worksintheOscar contemporary whodisplay their and internationalartists December. are professional Participants Brazilian twoyearsplace every between Octoberand events intheworld. Ittakes art the mostimportant Biennial, theSãoPauloBienalhasbecomeoneof Founded in1951andinspired bythe Venice Art São Paulo Biennial

ISTITUTO EUROPEO DI DESIGN IED Places 71 ISTITUTO EUROPEO DI DESIGN IED Places 72 AT SEASHORE THE FUTURE IED RIO: building inBrazil thatismanagedundertotallysustainablecriteria. Disney andCarmenMiranda andintendstoturnitintothefirstheritagelisted building thathousedCassinodaUrca andhaswelcomed celebritiessuchas Walt development, exhibitionsandcultural activities. IEDRiohasrenovated thehistorical IED Rioconnectsstudentsandpartners, providing facilitiesfor research, project whole. Locatedbythebeach, beneaththefamousPãode Açúcar (Sugarloaf), the future, integrating research, project culture, sustainabilityandsocietyasa Economy, IEDRioisaplacetoexperimentallthepossibilitiesthatdesigncanoœer Designed tohosttheLatin American Centre for Innovation inDesignandtheCreative IED Rioorganises itsownannualfashionshow. Rocks. Looking towards the future of this business, events suchasRioModaandFashion important coolhunters insearch oftrends, asitplays hostto –isatruefeast for Farm –anotherIEDRiopartner The cityofinternationalbrands suchasOsklenand Fashion fairinLatin art America. the mostimportant Fair, andRio’s Design Week and Rio, Art Brazilian’s Craft Centre (CRAB), theIDA Design withplayersothers, suchas IEDRiopartners craft anddesignthrough innovation. Among playing approaching fieldfor art, partnerships, creativeThe city’s sceneprovides avaluable &Crafts Arts which theevolution offorms joinstheindividualexperience, inconstantpursuitofthefuture. its landscapes, whichseemtohave beendesignedinaspontaneous, non-academicway. Itisareality in Built between richplasticcreativity theseaandmountain, andfascinatingcoloursresemble thecity’s inSouth modern architecture, andthecentre art America. ofcontemporary have acampus, withtherhythm ofsambaandbossanova, accompaniedbythemasterpiecesofBrazilian leadingcultural movementstheatre stagetheirdébuts. where Rioisauniquesitefor IEDto allthecountry’s The mostrecent hostoftheOlympicGameshasalways beenameltingpotfor Brazil’s cultural diversities, a RIO DEJANEIROGENIUSLOCI with someofthemostfamous samba schools. through itsdedicated coursesandpartnerships whole newgeneration ofcarnival professionals, IED Riocontributestotheshow bytraining a asyou cantake. o
ering asmuchentertainment are filledwithmusicalparades called ‘blocos’, famous parade atMarquês deSapucaí, thestreets colours, costumesandalotofglitter. Besidesthe turns thecityupsidedown, crowding itwith Carnival capital ofthebiggestshowonearth. Over thecourseoffour days, Riobecomesthe Carnival

ISTITUTO EUROPEO DI DESIGN IED Places 73

74

EVENTS EVERY YEAR IN PARTNERSHIP WITH LOCAL CREATIVE COMMUNITY

75 COURSES IED some ofthemostfamoussamba schools. with dedicated coursesandpartnerships carnival professionals, through its by training awholenewgeneration of can take. IEDRiocontributestotheshow asyou oering asmuchentertainment filled withmusicalparades called ‘blocos’, at Marquês deSapucaí, thestreets are lot ofglitter. Besidesthefamousparade crowding itwithcolours, costumesanda Carnival turnsthecityupsidedown, the capitalofbiggestshowonearth. Over thecourseoffour days, Riobecomes

ISTITUTO EUROPEO DI DESIGN IED 77 ISTITUTO EUROPEO DI DESIGN IED Courses 78 COURSES UNDERGRADUATE IED enter thejobmarket. prepare studentsculturally andtechnicallyto students willearnaprivate IEDDiploma. They courses(180ECTS),3-year attheendofwhich IED Diploma culturally andtechnicallyfor thejobmarket. or internationally, andtrain studentsboth They are alllegallyrecognised, eithernationally Degree. which studentswillearna Technological Faculty coursesinBrazil (180ECTS)attheendof3-year Undergraduate Degree inDesign. of whichstudentswillearnano±cial 4-year coursesinSpain(240 ECTS)attheend Diploma. which studentswillearna1stLevel Academic coursesinItaly(180ECTS)attheendof3-year BA Bachelorof Arts market in a very specificfield. market inavery They technicallyprepare students toenterthejob students willearnaprivate degree from IED. courses(120ECTS),2-year attheendofwhich In locallanguageonly Professional Training Programs theUniversity of Westminster. Diploma andaBA(Hons)degree, accredited by at theendofwhichstudentswillearnbothanIED courses(360Britishcredits)3-year inEnglish, only Specific subjects Bachelor of withHonors Arts special exhibitionsbyprofessionals Seminars, masterclasses, visits, workshopsand cross-disciplinary projects. in and Managementcoursesparticipate students musttakeCommunication, Marketing each other. Regardless oftheselectedcourse, the studentstolearnandimprove theirskillsfrom allows The interaction amongstIEDdepartments Cross-disciplinary approach skills. enter thejobmarketwithready-to-use technical equipmentandsoftware sotheywill a practical approach. IEDstudentslearn touse Professors/professionals train studentstopromote and schoolaslaboratory Professionals intheclassroom the majorityofIEDundergraduate courses. in Italy, SpainandBrazil have o±ciallyaccredited The MinistriesofEducationandResearch O®cial accreditation IED Undergraduate coursesboast: best studentshired. projects are oftenproduced for themarketand representatives from thecompany. The best byIEDprofessorsare supervised andby The project briefing, research, anddevelopment of acommitteethatincludestheclient/company. presentation madebythestudentinfront The finalproject isdesignedtobeano±cial project from concepttomarket The thesisasthedevelopment ofareal universities. partner exchange/study abroad programs atoneofIED’s year!)than 100countriesevery andtothe di
erent nationalities(10,000studentsfrom more atmosphere thankstothevariety ofstudentsfrom each IEDcampus, aswell asaninternational (local protective spirit)ofthecity thatishometo IED studentsgettoexperiencethegeniusloci Genius Lociandinternationalexperience complete thelearning-by-doingexperience. from renowned institutionsandcompanies Spazio 360 Firenze

ISTITUTO EUROPEO DI DESIGN IED Courses 79 ISTITUTO EUROPEOEUROPEO DI DIDESIGN DESIGN IED Courses 80 MASTER IED 1 and thelocallanguage. They are o
ered inItalyandSpain, bothinEnglish increasingly globalisedandever-changing market. knowledge, toolsandskillstofindsolutionsinan and managementperspectives. They provide the analysed from design, communication Professional training coursesonspecifictopics IED Master management processes withauserfocus. the knowledgerequired outinnovation tocarry In additiontoprofessional tools, theyprovide Master RSP-Research StudyProgram Italian. courses are o
ered inItaly, eitherinEnglish or of Education(MIUR). They award 60ECTS. The added value ofaccreditation bytheItalianMinistry The samestructure astheIEDMaster, withthe st Level Master’s Degree Level Master’s and 9months). (between 3and9months). shorter, more intensive timeframes (between 3 (online andon-site)toprovide qualitytraining in orfollow amixedtraining formulaThey are short - withoutslowingdowntheircurrent lifestyle. their training in design and creative methodologies toupdate, deepenandsupplement opportunity Specialisation courseso
eringstudentsthe Blended Masters Postgrados, ContinuingEducation, INTENSIVE ofEducation(MEC). the Brazilian Ministry with theaddedvalue ofaccreditation by The samestructure astheIEDMaster, Pos-graduação LatuSensu They are o
ered inMadrid, inEnglish. products, communicationandbusinessstrategies. they are specialisedinthedesignofprocesses, Based onanexperimentalteachingmethod, Masters ofDesignandInnovation They are o
ered inBarcelona inEnglish. MASTER building atight-knitAlumnicommunity. and share resources, ideasandcontacts of belongingandare ledtoinnovate develop adeepsense Participants language andself-managementfields. of theMasterbutalsoinpersonal notonlyinthe nurtured ‘core area’ ideasandpersonalitiesare Student’s the acquired knowledge. approach amultidisciplinary toapply nurture strengthen theirteamworkdynamicsand time allowstudentstodiscover newmethodologies, conceptual andpractical exercises inashort Workshops basedonthecombinationof such abilitiesintopractice. companiesistheway toput partner out incollaboration withspecialized The development ofreal projects carried knowledge andmanagerialskills. training combinedwithtransversal through specialisedandtechnical coursesenhancestudents’profilesIED master’s —Project by ofMingardo, PhbyC.Castaldi—Project A. Acconci, courtesy

ISTITUTO EUROPEOEUROPEO DI DIDESIGN DESIGN IED CoursesCourses 81 ISTITUTO EUROPEO DI DESIGN IED Courses 82 & YEARABROAD SEMESTER IED company inspecial events. visits, theavailability ofoutsidespeakersorparticipation leaders. Duetotheexperientialnaturewith industry oftheteachingphilosophy, classtimesmay changedueto integrates relevant andrewarding visits to showrooms, studios, galleriesandincorporates timeto meet andspeak Students willcompleteagreat deal ofresearch andgroup project workoutsideoftheclassroom. Eachcourse SITE VISITS AND FIELDTRIPS workshops. lessons, cultural fieldtrips, andchallenging they includeastrategic combinationoftheoretical ofeachschool's uniquelocationand opportunities Programs draw inspiration from theresources and university. having theircredits recognised bytheirhome fields toenjoy astudyabroad experience, while They canalsobeaway for students inthecreative perspectives inthecreative disciplines. seeking todefineoracquire newskillsand for graduates andprofessionals from otherfields background, aswell opportunity astheperfect a fashion, designorvisualcommunication foundationare for anecessary studentswholack Lasting from 15weeks tooneyear, theseprograms melting pot. together from allover theworld inacultural skills students withdi
erent profiles andartistic and immersive educationalexperience, bringing are designedtoo
erourstudentsachallenging IED Semesterand Academic Year programs academically andpersonally. guaranteed toleadtheway for studentsboth architecture, culture, andgastronomy are incredible diversity ofSpain’s landscapes, Madrid toBarcelona, thetimelessbeautyand Design, GlobalDesignand Visual From Arts. fields likeFashionCommunication, Interior possibility tochoosefrom anarray ofsubjectsin the in MadridandBarcelona, o
ersparticipants In Spainontheotherhand, IED, withitslocations the richcultural resources ofthehostingcities. professional designworld, takingfulladvantage of combines academicstudywithaninsightintothe fashion communicationandmarketing, andeach such asfashion, jewellerydesign, interiordesign, subjects are o
ered intheautumn andspring, andarchitectural patrimony.artistic Di
erent Renaissance andhometoanincredible cultural, capital, orFlorence, thecradle oftheItalian Milan, theglamorous andindustrialItalian o
ered inpopularcitiesthroughout Italy, suchas Semester and Academic year programs are and have theircourseworkpre-approved. contacting theinternationaleducation o±ceattheirhomeinstitution, inorder tofindoutthetransfer credit procedure Students may earnuniversity credits for thesemesterandyear abroad orsummercoursesoftheirchoice byfirst CREDIT TRANSFER new professional skillsandearnacademiccredits. experience, allowingyou toenrichyour CV, gain professionals withahands-oneducation tolearn from thebestindustry the opportunity last from onetofour weeks andgive you Held inEnglishorSpanish, IEDsummercourses lifestyle ofItaly, SpainandBrazil. with fullimmersioninthevibrant culture and tocombineIED’s designmethodology opportunity and young professionals auniquelearning and RiodeJaneiro. They o
ertalentedstudents Turin, Venice, Florence, Barcelona, Madrid, Cagliari IED SummerSchoolare locatedinMilan, Rome, SCHOOL SUMMER IED grow anddevelop. designed for young professionals whowantto modularcoursesinhighlyspecifictopics Short Professional through realportfolios creative projects. who are interested indeveloping theirprofessional intheareaprofessional ofstudy, expertise Designed for studentswithbasicskillsor Advanced to transit toanIEDBachelororSemesterCourse. or experienceinadiscipline. A goodway students withnopriorknowledge Preparatory coursesspecificallydesignedfor Introductory world for theyoungest (15-18) students. An excellentintroduction tothedesign Junior

ISTITUTO EUROPEO DI DESIGN IED Courses 83 ISTITUTO EUROPEO DI DESIGN IED Courses 84 IS SIMPLE A IEDSTUDENT BECOMING BEFORE APPLYING or specialisationcourses. academic year programs) courses (summer, semester, level, aswell ascontinuingeducation BAH, IEDDiplomas), andmaster’s (First Level Academic Diplomas, programsat undergraduate level by theIEDgroup includesmany The educationalselectiono
ered Choose acourse 01 course ofchoicethere. and required documentsfor your admission procedures, deadlines, carefully. You canfindthespecific requirements ontheIEDwebsite we invite you tocheckthespecific admission process, for thisreason, hasadi
erent course category Every and fee structure requirements Verify theAdmission 02 vocation. for your career opportunities onthe cities, andstay up-to-date find onthepagesofdi
erent IED WORKSHOPS sectionthatyou will Follow theNEWS, EVENTSand advisor willgetintouchwithyou. of thecoursepageandyour IED click atthetop “Book Interview” onSkypeorinouro±ces interview If you wanttobookapersonal Advisor. You willbeassigned adedicatedIED at thetopofcoursepage. course click “Request Information” information ona If you needfurther Get intouch withus 03 admission process. follow theprogress ofyour admission.ied.it -where you can access toapersonalarea -on with your advisor. You willbegiven page ofyour choiceorgetin touch Click “Apply Online”onthecourse Admission Process theOnline Start 04 HOW TOAPPLY admission process. and willletyou continuewith the the result oftheevaluation process, procedure. IEDwillinform you about documents, listedintheadmission together withtherequested Form andsendittoyour advisor section, fillinthePre-Admission Complete thePersonalInformation required documents Collect andsend 05 required fees. regulations andbypaying the signing thedocumentsand complete theenrolment process by After admission, you willbeableto considering your availability. onSkype admission interview and, ifnecessary, schedulean documents, IEDwillevaluate them After receiving alltherequired the Admission Process Complete 06

ISTITUTO EUROPEO DI DESIGN IED Courses 85 ISTITUTO EUROPEO DI DESIGN IED Courses 86 AFTER ENROLMENT in your country. please contacttheItalianauthorities Should you have any more questions, aboutthepropercountry Visa. contact theItalianEmbassyofyour If you are anon-EUstudent, please Apply for Visa 07 of therequired fees. complete thepayment After enrolment, you have to of thetuitionfees Complete thepayment 08 are atyour disposal. IED advisorsandstudento±ces If you needany additionalassistance, the beginningofeachcourse. and acoursepresentation before There willbeanorientationmeeting orientation meeting Attend thecourse 09 ied.edu/study-in-italy Study inItaly ied.edu/study-in-spain Study inSpain ied.edu/study-in-brazil Study inBrazil

ISTITUTO EUROPEO DI DESIGN IED 87 ISTITUTO EUROPEO DI DESIGN IED Courses 88 work. evaluated through thesubmission ofproject and motivated studentsandare usually deserving based onmerittoparticularly and financialaid. Scholarshipsare awarded a dedicatedsetofscholarships, promotions young creatives throughIED supports AND FINANCIALAID PROMOTIONS SCHOLARSHIPS ied.edu/financial-aid More info on

ISTITUTO EUROPEO DI DESIGN IED Courses 89 ISTITUTO EUROPEO DI DESIGN IED Courses 90 SERVICES concerning theResidencePermit. foreign studentswithprocedures thiso±cesupports In particular the initialadjustmentperiod. will bestudyingin, especiallyduring familiarise themwiththecitythey andactivitiesto a seriesofservices This o±cehelpsstudentsbyo
ering Student Desk profile andjobopportunities. process, aswell astheprofessional objectives, selectionandadmission the courseorganisation, content, we willprovide information about willingness andspecificrequests, depending onyour personal with anadmissionadvisorand Thanks toapersonalisedinterview getting information aboutIED. for This isthefirstpointofservice Admission Center leisure time, culture andwellness. tools tothosedealingwithgoods, from thoseproviding professional and authoritiesofallkinds, agreements withtrading companies IED establishesmany annual Agreements selection andbookingprocess. happy toassiststudentswiththe o±ce ineachIEDlocationwillbe of rooms. adedicated Furthermore, the schoolso
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erent kinds agreements withresidences near all budgetsandtastes. IEDhas range ofdi
erent housingoptionsfor and challenging. IEDprovides awide to studyabroad canbebothexciting Finding aplacetolive whileplanning Accommodation year aftergraduation is86%. The graduation placementrate one place alumniinhigherpositions. isprovided to students andsupport internships for freshly graduated are arrangedInterviews tostart receives from interested companies. profiles withthemany requests it and IED matchesstudents’portfolios DQG3ODFHPHQW2IÀFH Internship method andstructure ofthecourses. moreover, alsomanagesthecontent, and tests. The FacultyO±ce, the progress achieved, andcompares educational goals, communicates their dedicated o±cethatsupports specific courseareas, canconsultthis Enrolled students, withintheir )DFXOW\2IÀFH

ISTITUTO EUROPEO DI DESIGN IED Courses 91 ISTITUTO EUROPEO DI DESIGN IED Courses 92 SERVICES price. of thesamepackage, ataspecial subscription for theprofessional use yearly Creative CloudMembership study, studentscansignupfor a computer. At theendofcourse also beusedfrom personal & Web Collectionpackage, thatcan Adobe, IEDo
ersaDesign advanced tools. Together with provide themwiththemost students aspecialpackageto software houses, IEDo
ersits In collaboration withthesethree Adobe, Autodesk, Microsoft the computerlabsorIED Wi-Fi. name for Internetaccess, through personal accountundertheirown All studentsare provided witha Internet andWi-FiAccess for free. OneNote, Access andPublisher) (Word, Excel, PowerPoint, Outlook, Maya 2015)andMicrosoft O±ce (3D Max 2015, AutoCAD 2015and allowed todownload Autodesk Acrobat. All studentsare also Flash Professional, Fireworks and Illustrator, InDesign, Dreamweaver, The packageincludesPhotoshop, academic classprogram. linked totheirpersonaland study plansandalltheinformation lesson hours, coursedocuments, communications, shows service a dedicatedonlineplatform that enrolledevery studentwithaccessto management system thatprovides This isadidactic/academic IED Labs the schoolanditsstudents. communication channelbetween This IEDemailaddress istheo±cial given anIEDelectronic mailbox. When theyenrol, studentis every IED E-Mail

ISTITUTO EUROPEO DI DESIGN IED Courses 93 ISTITUTO EUROPEO DI DESIGN IED Courses 94 common areas tostudy orsocialise. Students are encouraged tousethe courses andindividualtraining. theeducation equipment tosupport research. All labsfeature high-tech the toolsrequired for training and IED classrooms are equippedwith FACILITIES technicians and assistants. oflab used underthesupervision area. Machines andequipmentare area (Arduino platform) andpainting 3D prototyping area, mechatronics cutter andavacuum machine), numerical control machine, laser prototyping area (withaCNC – polyurethane andStyrofoam), the machines for manufacturing wood), fastmodellingarea (with sander andboringmachinefor the traditional area (bandsaw, lathe, In thislabthere are di
erent areas: and communicationofprojects. experimentation, representation technical toolsrequired for the project hypothesis andusethe It allowsstudentstochecktheir Design Workshop Modeling Lab be translated intopractice. and where theoretical skillscan LABS creation ofvideoinstallations. techniques and equipment for the This labfocuses oninteractive Interactive Lab system andabox for soundmixing. and alsohasaspecialacoustics recording, listeningandproduction The studioincludesequipmentfor Sound Lab and post-production. to Macworkstationsfor editing and consequentlytransfer them you cancheckshotslive, exterior screens locatedinthelab, di
erent projects. Thanks tothe photo styles, dependingon their allowing studentstocreate di
erent a greenscreen andcold/warmlights post-production. This labprovides for lighting, shooting, editingand This studioincludesequipment Video Lab be reserved, andcommonareas. computer labs, studentlabsthatcan labs: classrooms for lectures, There are four typesofcomputer with themostadvanced software. - andconstantlyupdated theyare Furthermore, setup charts. printers, scannersandgraphic operating system, projectors, Our ITlabshave OSXandwindows MAC andPCComputer Labs video installationsasproject tools. makers togainexperienceinmaking thereby allowingfuture video labs available tothestudents, The objective istomakehigh-quality students cancomplete anddevelop for practice andconsultationsothat This isthenecessary “training area” Textile Lab and millingcutters, etc.). and fixedmachines(presses, drills power tools equipped withportable designed previously. Itisanarea prototypes andmodelstheyhave Here studentsworkonthe Lab Jewelry quality.and whitefilmsinFine-Art possible todevelop andprintblack printing asproject tools. Here, itis experience indevelopment and future photographers togain This isahigh-qualitylaballowing Darkroom the sametime. accommodate several setsat studio. The photostudiocan happens inaprofessional photo required totrulyreplicate what shoots, aswell asseveral lighte
ects tools bothfor digitalandanalogue The studioprovides professional Photo Studio for consultationandloans. materialsare available,audio-visual Books, newspapers, magazines and Consultation Rooms cutter. a fleshingmachineandmanual Horn andpost-bedsewingmachines, thanks tosewingmachineswith accessories andclothingdetails Here studentscreate leatherfashion Leather Lab and mannequins. areas, ironing positions, worktables (eyelets, embroideries), cutandsew machines, zigzagsewingmachines They are equippedwithlinearsewing give shapetostudents’ideas. and clothes, whichare essentialto technical creation ofpapermodels for the This labhasthemachinery Tailor Lab technical printtests. out studentscancarry Furthermore, that are available for consultation. as well assector-specific magazines di
erent textileandcolourarchives, innovative materials. Here there are working withtraditional and the disciplinestheyhave learntby

ISTITUTO EUROPEO DI DESIGN IED Courses 95 COMPANIES IED FOR competitions. exhibitionsand partnerships, tailor-made courses, strategic extra-curricular sponsored projects, together through curricularworkshops, levels. Staandstudentsare brought IED interacts withcompaniesatmultiple

ISTITUTO EUROPEO DI DESIGN IED 97 ISTITUTO EUROPEO DI DESIGN IED for Companies 98 - disciplinary approach.- disciplinary from afresh perspective ensured bythemulti through the experience, whileclientsbenefit andCVsStudents’ portfolios are enhanced compete withoneanotherto getthejob. from dierent disciplines workingroups and byprofessors and tutors,supported students aim todevelop real projects for themarket: of clients. These cross-disciplinary workshops private companies, agenciesandallkinds withpublicinstitutions, in partnership Work experienceprojects developed PROJECTS SPECIAL located inthecityofNaròn. ofthebrand, whichis Spanish headquarters Bear stores andstudents were invited tothe Those limitedcollectionswere soldinPull& was theItalianrapper Fedez. Emanuele inMilan. Gueststarfor theevent flagship Pull&Bearstore onCorso Vittorio presented duringthespecialopeningof the IEDFashionSchoolandstudents-was This initiative -developed togetherwith womenswear project respectively. management choseamenswear anda styleandcommunication Pull &Bear’s a giftcard for shoppinginstores. selected andtherelevant designersreceived summer capsule collection: 20 projects were menswear orwomenswear todevelop a Each studentcouldchoosebetween Fashion DesignBAcourse. enrolled inthe2ndand3rd years ofthe group. The contest wasopentoallstudents Pull &Bear, abrand belongingtotheInditex with IED developed acontestinpartnership PULL &BEAR of CK, locatedinBiel, Switzerland. She currently works in the style o±ce and Jewelry Show. and presented duringthe2015 Watch prize winnersaw herworkcreated granted ascholarshipandthe first who were awarded prizeswas Eachofthe3students Mustaparta. Nicole Warne andHanneli fashion bloggers, Chiara Ferragni, management tothe3mostfamous ranging from CalvinKlein’s international panelofexperts, Accessories judged, asdidan Klein’s Men’s & Women’s Shoes& Grimm, Creative Director ofCalvin watch asamasterpiece. Ulrich a capsulecollectioninvolving a Each studentwasaskedtodesign courses inMilan. and MajorsofIEDFashion Accessory the JewelleryDesign, FashionDesign enrolled inthefollowing BAcourses: contest, involving tenstudents was conceived asaworldwide representing Europe. This initiative press whichincludedIED presented aspecialproject tothe President ofCK Watches +Jewelry Museum, Laura Burdese,Arts a specialdinnergalaattheBernFine and Jewellery Show, during At Baselworld- The Watch JEWELRY WATCHES AND CALVIN KLEIN customers trendsforecasts for its sport highlights itsbrand identityand Through thisconceptstore, Adidas experience. of society, innovation and mood andspeedastypicalfeatures made” manufacturing, anurban included: sportsmanship, “hand- the future. The reference values store, conveying theretail store of designed anewideaofconcept with Adidas, IEDFirenze students For their final project in collaboration ADIDAS

ISTITUTO EUROPEO DI DESIGN IED for Companies 99 ISTITUTO EUROPEO DI DESIGN IED for Companies 100 avant-garde. ancient tradition andcontemporary and voice, creating afusionbetween percussion,and whoperformed flute worked withKemp for many years the famousJapanesemusicianwho accompanied byJojiHirota, Kabuki. The danceswere figure ofOkuni, thefounder of Kemp andhisdancers recalled the duringtheevent.performed the creation ofthecostumesalso Novecento. The studentsinvolved in cloister ofFlorence’s Museo Pucci. Ittookplaceintheamazing Daniela Maccariand Alessandro accompanied bytwoofhisdancers, himself asthemaincharacter, end oftheworkshopfeatured Kemp and Tuscany. atthe The performance from companieslocatedinComo using fabricsandproducts sourced – created the costumes for the event, Giovanni Ottonello, IED Director Art Kemp of andthesupervision who –undertheoverall guidanceof The event involved 40IEDstudents KEMP IED ANDLINDSEY final product. little oftheiruniqueidentitytothe the area ofdesign, introducing a womenwhoalsohelpedin artisan pieces inbabyalpaca, created bythe distances. The result generates who are separated bygeographical coordination between keyactors horizontal collaboration and e±cient platform wascreated, facilitating and artisans. A digitalCoDesign that existbetween designers system, eliminatingthehierarchies conceptualised anewco-working of designersfrom IEDMadrid demands, ateam fashion industry’s resources, future trends andthe the women’s localcontext, their in Peru. After learningandstudying areas ofthesouthernregion ofPuno female alpacafarmersinthehigh This project seekstoempower Manuela RamosMovement. Madrid, IEDMadrid, andPeru’s Economists withoutBorders of between theorganisations project driven bythecollaboration cooperation anddevelopment Las Manuelasisaninternational LAS MANUELAS (picture inBarcelona file) and visualperspective. Locorotondo from acontemporary brought tradition andmysticism to This creative andinnovative proposal festival intheoldcitycentre. closing day oftheavant-garde music that willbeprojected duringthe experimental videomappingshow Fashion Designcreated an Design –MotionGraphics and Undergraduate Degree inGraphic alumni andstudentsfrom the A teamcomposedofIEDBarcelona Festival inLocorotondo, Puglia. VIVA! Valle d’Itra International Music presented avideomappingshowat IED Barcelona DesignUniversity LOCOROTONDO FESTIVAL AT MAPPING INVIVA! learn from locallegends. - new -connectwithlocalexperts something - surpriseyourself trying people whoshare your interests finding your passion-meetlocal blocks. The mainideasincluded: historic centre, aswell assmall to encourage touriststovisitthe an unforgettable experience, Florence. The briefaimedtocreate to restore the “Isolotto” districtin to comeupwithsomeexperiences famous hospitalitybrand - Airbnb - professional team-workedwiththe labworkingasa a multidisciplinary occasion ofthespecialweek - IED Firenze Masterstudentsin AIRBNB tissue packs. printed anddistributedon21 million winner, whosedesignhassincebeen andaudience votes declaredJury the of the Tempo Classicpackaging. on thedesignofalimitededition Illustration and Animation worked Product Design, Graphic Design, 2nd year oftheBAinInteriorDesign, IED and Tempo. 14studentsinthe The secondeditionofthecontestby 2.0 PIMP MYTEMPO coordinator, Alessandro Cipolli. ofthe Master’s supervision developing theproject underthe professional cardesignerswhen who identifiedthemselves asyoung challenge setfor thestudents, driving experienceswasthe lightness, bothinourlives and Master. Rediscovering thevalue of project ofthe Transportation Design Show and was the result of the thesis 87th Geneva InternationalMotor Pininfarina -waspresented atthe Europeo diDesign, Quattroruote and quality andcreative flair-Istituto the tradition ofthree iconsofItalian Scilla, theconceptcarthatembodies SCILLA

ISTITUTO EUROPEO DI DESIGN IED for Companies 101 ISTITUTO EUROPEO DI DESIGN IED for Companies 102 located in IED headquarters inMilan. located inIEDheadquarters exhibition opentothepublicand were shownatthe “HAPPYTUDE” aswell. a pieceofart The projects considered, insome aspects, recognisable andwhichcanbe is well-known andeasily di
erent usesofaniconicobjectthat playing withreality andwiththe way,bottle inacreative andartistic Students restyled theCocaCola communication andcinema. design, fashion, visualarts, may beperceived inthefieldsof the nextmillenniumandhowthis to imaginethecontoured bottleof vision ofthefuture. They were asked at expressing theirowninnovative students, workedonaproject aimed During aweekend workshop, 32 the brand. setting uptheexhibitioncelebrating the contoured bottleshapeswhen IED studentsdrew inspiration from 100 years?”. goingtohappeninthenext “What’s occasion CocaColaHBCItaliaasked: glass bottlein2015andfor the Coca Colacelebrated its100-year-old going to happen in what’s the future? draw conclusionsandsetnewgoals: Anniversaries are therighttimeto HAPPYTUDE title. edition of2,000bookcopiesper covers for a special release – a limited Selected projects becamethereal road” and “Narziß undGoldmund”. Express”, “Fahrenheit 451”, “On the and theSea”, “Murder ontheOrient for afew classicbooks: OldMan “The contest torefresh 10covers and evergreen books“, aspecial special project called “Young people bookshop, IEDstudentscreated the classical piecesofliterature inevery Mondadori” series, theessential To celebrate 50years ofthe “Oscar MONDADORI Neutron: Boy Genius. and The Adventures ofJimmy The Last Airbender, Catscratch Life ofRocko, Invader Zim, Avatar: CatDog, Beavers,Angry The Modern Hey Arnold!, Aaahh!!! RealMonsters, & Stimpy Show, The Rugrats, SpongeBob, OddParents, The Ren launched someoriginalproductions: Among otherprograms Nickelodeon in theFrench branch ofNickelodeon. Students tookalsoaninternship for launchingSanjay &Craig. made scriptsandthree videos Communication and Visual Arts for kids, IED students of Management, the internationalbroadcaster withNickelodeon, In partnership NICKELODEON WITH US WORKED

ISTITUTO EUROPEO DI DESIGN IED for Companies 103 ISTITUTO EUROPEO DI DESIGN IED for Companies 104 methodology based around co-design. more than anything else, asolid didactic and manufacturingcompanies, tutoringand, locations, direct experiencewithartisan a teamofqualifiedprofessionals, reputed flexible andcarefully conceived calendars, each customer:modulareducational courses, builtaround A service thespecificneedsof schools, universities, institutions. Design withandfor companies, MADE TAILOR €Stefano Casati home country. togettheircredits accreditednecessary intheir are provided withthecertificates participants All thecriteriaare establishedinadvance and academicneeds. of foreign partners’ targeted educational paths, whilebeing respectful UK, China, Korea and Turkey. IEDcanbuild developed incollaboration withuniversities inthe located –whileitalsoo
ersseveral courses Italy, SpainandBrazil -thecountrieswhere IEDis Testament tothisisitsacademicaccreditation in understanding di
erent educationalsystems. IED boastslong-standingexperiencein For Universities expertise. the mostup-to-date in creative andmanagerialfieldsprovide process, whilethemostrenowned professionals training A dedicatedteamleadsthisco-design words ofwhatwe o
erataneducationallevel. companies. Flexibilityandadaptabilityare thekey developed jointprojects withItalian andforeign Since 1966, theyear it wasfounded, IEDhas For Companies subject-specific skills. A networkofprofessionals withspecific A dedicatedteamofdesigners. A flexible course made up of experience. €Stefano Casati recreational oreven technicalones. professional oracademicaspects, aswell as or any kindoforganisation. The focus canbeon professional associations, highschools institutions, chambersofcommerce, private or IED candesigncoursesfor andwithpublic For Institutions

ISTITUTO EUROPEO DI DESIGN IED for Companies 105 ISTITUTO EUROPEO DI DESIGN IED 106

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ISTITUTO EUROPEO DI DESIGN IED 107 March 2020 Edition 28004 Madrid-Spain C/ Flor Alta 8 IED MADRID 50122 Florence -Italy Via Bufalini6/R IED FIRENZE 22100 Como-Italy Via Petrarca 9 di Belle Arti Aldo Galli Accademia IED COMO 09123 Cagliari-Italy Viale Trento 39 IED CAGLIARI 08012 Barcelona -Spain C/ Biada11 IED BARCELONA 20135 Milan-Italy Via Sciesa4 IED MILANO ied.edu 30124 Venice -Italy S. Marco, 2842 Palazzo Franchetti IED VENEZIA 10121 Turin -Italy Via SanQuintino39 IED TORINO São Paulo-Brazil Rua Maranhão 617 IED SÃO PAULO 00182 Rome-Italy Via Alcamo 11 IED ROMA Rio deJaneiro -Brazil Av. JoãoLuis Alves 13 IED RIO instagram.com/ied_o•cial facebook.com/IEDesign